Podcast appearances and mentions of aaron strout

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Best podcasts about aaron strout

Latest podcast episodes about aaron strout

IMpulse - The Influencer Marketing Podcast
AI Won't Replace You (Yet)

IMpulse - The Influencer Marketing Podcast

Play Episode Listen Later Apr 5, 2025 25:58


Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast! In this episode, we're joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that's transforming how healthcare brands tell stories using data, digital innovation, and AI. Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI's role in marketing and how brands can stay authentic without losing creative momentum.

The Career Refresh with Jill Griffin
Serial Marketer, not Killer with David Berkowitz

The Career Refresh with Jill Griffin

Play Episode Listen Later May 2, 2023 39:51


David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David: Pivoted from cookie-cutter roles and was able to harness his experiences to create custom rolesContinually flexed his skills in fresh waysUsed his experience as a consumer and end-user to reverse engineer what marketers need to know Used a journalistic eye to keep his take on trends realistic and actionableAppreciates the importance of mentors, leadership, PR, and communications professionalsBelieves marketers need marketers and why he started the Serial Marketer CommunityUsed his strengths and intuition to refresh his career continuallyEpisode Guest: David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.Show notes: Serial Marketer CommunityFollow David Berkowitz on LinkedInFraction of a Fraction www.foaf.proThanks to Aaron Strout, CMO of Real Chemistry, for the episode title. Jill Griffin is on a mission to improve life in the workplace. Her executive coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. She works with individuals, teams, and organizations to create cultures that allow leaders to increase performance while maintaining their well-being. Visit JillGriffinCoaching.com for more details on: 1:1 Career Strategy and Executive Coaching CEO Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Grab an individual Strengths & Strategy Session with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration.

What2Know - a Marketing and Communications Podcast
A Day in the Life of a Biopharmaceutical Leader: Live from SXSW 2023

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Apr 6, 2023 42:12


This presentation, originally recorded in front of a live audience at SXSW 2023, showcases key stories and perspectives on what a day in the life of a leader at Bristol-Myers Squibb looks like. From their experiences and challenges to how their focus on patients drives them to continue to strive in their role during these truly complicated times. Panelists: Dr. Rosanna Ricafort, Vice President, Cell Therapy Clinical Development, Bristol-Myers Squibb Bryant Powell, Associate Director & Chief of Staff, Bristol-Myers Squibb (Co-moderator) Aaron Strout, Chief Marketing Officer, Real Chemistry (Co-moderator)

Health Tech Spotlight
Aaron Strout - Chief Marketing Officer at Real Chemistry (Formerly W2O)

Health Tech Spotlight

Play Episode Listen Later Mar 27, 2021 11:56


In episode twenty one I speak with Aaron Strout the Chief Marketing Officer at Real Chemistry (Formerly W2O) about the organization's evolution to a global health innovation company designed to improve outcomes, how they helped Pfizer with vaccine confidence, and Texas BBQ!

The PRovoke Podcast
PRovokeNA Recap With W2O Group's Aaron Strout

The PRovoke Podcast

Play Episode Listen Later Mar 9, 2021 50:26


In this episode, Aarti Shah and the W2O Group's Aaron Strout reflect on key takeaways from #PRovokeNA, which took place virtually on February 24. Among the topics they discuss: how emerging platforms were transformed by Covid-19, why ESG has supplanted CSR, how public affairs has transformed with the democratization of media, and how healthcare communications was permanently changed by the pandemic. To read more about the sessions and takeaways from #PRovokeNA, full coverage from the event can be found here  and videos of each session can be seen here.

covid-19 esg csr w2o group aaron strout
JaffeJuiceTV
When Hell Freezes Over (oh, it just did!)

JaffeJuiceTV

Play Episode Listen Later Feb 19, 2021 67:27


This week I turned to 4 of my previous 206 guests, who all share a very specific theme in common: community. From Podcamp to SxSW to Sherlock Holmes to crayon to the Hero Club…and that’s just Aaron Strout. Kidding! You'll also hear from Dave Delaney, Tricia Benn and Scott Monty. Each of my 4 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Sean Finnegan, Anne Janzer, Lodro Rinzler and Mark Schaefer. Learn more about your ad choices. Visit megaphone.fm/adchoices

What2Know - a Marketing and Communications Podcast
Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Nov 25, 2020 23:04


Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.

Hiking My Feelings: Virtual Campfire
Virtual Campfire #11: Aaron Strout, Carlos Bérruz

Hiking My Feelings: Virtual Campfire

Play Episode Listen Later Oct 24, 2020 97:29


Welcome to the Hiking My Feelings Virtual Campfire. This 20-day event is a fundraiser for the Hiking My Feelings Wilderness Wellness Center, the American Diabetes Association, and RAINN - the nation's largest anti-sexual violence organization. Each night from May 26-June 14, 2020 we are going live at 5pm PT to bring inspiration, hope, and healing to the community in these uncertain times. If you find value in what we're sharing here, please consider making a contribution to our non-profit organization. You can get tickets to the Virtual Campfire at https://hikingmyfeelings.org/campfire and you can make a one-time donation at https://hikingmyfeelings.org/give One of the biggest gifts in this life is to be seen. To be met where you're at. To be supported. To be believed. In fact, the combo of being seen and believed is one of the most potent ways we can show up for ourselves and each other. Tonight around the Virtual Campfire, we are sharing stories about mentorship, community, and the power of having someone in your corner who sees you, believes you, and believes IN you. AARON STROUT @aaronstrout has been one of the most influential people in my adult life. He sees me. He believes in me. He has gone to bat for me. He has been one of the biggest supporters of what we are building here. Tonight we are resurrecting our 2011 SXSW talk about mentoring relationships. He started as a member of my "personal board of directors" and is now literally on the board at Hiking My Feelings. CARLOS BÉRRUZ @everyoneshike has coordinated some of the biggest group hikes in the SoCal area, bringing together an incredible community of folks who enjoy spending time on the trail. We're going to be chatting about the power of community organizing, and what is possible when you keep showing up. --- Support this podcast: https://anchor.fm/hikingmyfeelings/support

The Shrimp Tank Podcast - The Best Entrepreneur Podcast In The Country
Boston Episode 20 - Aaron Strout – Chief Marketing Officer of W2O Group

The Shrimp Tank Podcast - The Best Entrepreneur Podcast In The Country

Play Episode Listen Later Jul 28, 2020 33:55


Aaron Strout is a seasoned, strategic marketer who grew up in digital. During his 25+ years in the industry, he has been a pioneer in mobile and location-based marketing. Throughout his career, he has focused on client success, building high-performance teams and profitable revenue growth.For more info, visit http://www.shrimptankpodcast.com/boston

chief marketing officers w2o group aaron strout
Chats with Chip
CWC 53: Eating your own dog food and marketing your agency (featuring Aaron Strout)

Chats with Chip

Play Episode Listen Later Jan 21, 2020 26:47


Is your agency doing a good job of marketing itself? If you’re like most agencies, the chances are that you aren’t taking enough of the advice you give your own clients. On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business — including recruiting, M&A, and more.Continue Reading → The post CWC 53: Eating your own dog food and marketing your agency (featuring Aaron Strout) appeared first on FIR Podcast Network.

The Chats with Chip Podcast
Eating your own dog food and marketing your agency (featuring Aaron Strout)

The Chats with Chip Podcast

Play Episode Listen Later Jan 14, 2020 26:47


Listen to the advice you give to clients and take advantage of it for yourself

What2Know - a Marketing and Communications Podcast
Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Nov 14, 2019 64:42


Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly. Plus, he shares two stellar book recs.

The PRovoke Podcast
Brands looking inward & other takeaways from #PRovoke19 (Ep. 191)

The PRovoke Podcast

Play Episode Listen Later Oct 30, 2019 42:04


In this episode, Aarti Shah and the W2O Group's Aaron Strout reflect on key takeaways from #PRovoke19, which took place in Washington, DC from October 21 to 23. Among the topics they touch on: how empathetic brands allow employees to be themselves at work, the urgency for the PR industry to speak the language of business, and how Generation Z will accelerate change in unprecedented ways. To read more about the sessions and takeaways from #PRovoke19, full coverage from the event can be found here.    

FoundersPlace.co Podcast
Episode 39: Healthy Mix of Marketing and Marketing Evolution with Aaron Strout

FoundersPlace.co Podcast

Play Episode Listen Later Jul 22, 2019 42:41


It's good to really take time and segregate a budget for your marketing strategy and how you could build your own name in the industry. But some brands and companies just go with the flow without really having an end in mind. Setting your goals can help you reach your destination. In marketing, it is important that you know what you’re doing and who you want to reach out to in order to achieve your goals.  In this episode, we’ll learn more from Aaron Strout, an integrated marketing professional, on how you can find the right marketing mix for your brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

What2Know - a Marketing and Communications Podcast
Championing for Good: Adrian Adams, CEO, Aralez Pharmaceuticals Inc.

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jun 7, 2018 20:06


Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association, and The Eagles.

What2Know - a Marketing and Communications Podcast
Solving the Hunger Crisis, the World’s Dumbest Problem: Komal Ahmad, CEO & Founder of Copia

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later May 24, 2018 24:07


Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends a video that we guarantee will make you smile.  

What2Know - a Marketing and Communications Podcast
Striking a Chord: Using Music to Effect Social Change | Chuck Leavell, Keyboardist of The Rolling Stones and Co-Founder of the Mother Nature Network

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later May 17, 2018 24:19


No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.

What2Know - a Marketing and Communications Podcast
Joelle Kaufman, CMO, Dynamic Signal: Communicating with Your Company’s Most Valuable Asset, Your People

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Apr 5, 2018 23:15


The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.

What2Know - a Marketing and Communications Podcast
Cheers to Jennifer Gottlieb, President of W2O & Hall of Femme Inductee!

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Apr 2, 2018 21:51


On this week’s special episode, W2O President Jenn Gottlieb joins Aaron Strout to discuss the DNA of our firm, her partnership alongside CEO Jim Weiss, what it means to a Hall of Femme Inductee, and her impressive knowledge of auto parts.

What2Know - a Marketing and Communications Podcast
Black Pistol Fire: Economics, The Great White North, and Rock & Roll

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Mar 22, 2018 19:59


Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.

What2Know - a Marketing and Communications Podcast
Ashley Wellington-Fahey, CEO & Founder, The Relish: Scoring Big with Female Sports Fans

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Feb 15, 2018 19:44


Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.  

What2Know - a Marketing and Communications Podcast
Bob Pearson, Vice Chair & Chief Innovation Officer, W2O: Thinking Like an Innovator

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Feb 8, 2018 18:06


This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.

What2Know - a Marketing and Communications Podcast
Jaime Punishill, CMO, Lionbridge: Employing Change Effectively, Mastering Language Translation & Guns N’ Roses

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Feb 1, 2018 28:28


Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.

What2Know - a Marketing and Communications Podcast
Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights: Applying Disruptive Technology to Retail

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jan 25, 2018 26:06


Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.

What2Know - a Marketing and Communications Podcast
Chef Aarón Sánchez: Keeping Content Fresh and Authentic on Social Media

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jan 4, 2018 23:50


Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.

What2Know - a Marketing and Communications Podcast
Celebrating the Past Year and Looking Ahead – Thanks for Listening!

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Dec 28, 2017 6:39


Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.

What2Know - a Marketing and Communications Podcast
Cong Ding, Investor, Comcast Ventures: Forging a Path in Early Stage Tech & Venture Capitalism

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Dec 14, 2017 17:11


Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.

What2Know - a Marketing and Communications Podcast
Whurley (William Hurley), Chairman, Author, Blogger: Explaining Quantum Computing to Babies

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Oct 26, 2017 26:08


What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.

babies explaining quantum computing author blogger william hurley whurley aaron strout
What2Know - a Marketing and Communications Podcast
Chris Noessel, Author & Global Design Practice Lead of IBM: Understanding Agentive Tech’s Impact on the World | Ep 34

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Oct 19, 2017 33:25


Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI  & agentive technology.

ai tech ibm practice lead global design aaron strout chris noessel
What2Know - a Marketing and Communications Podcast
Combating Cancer With Data, Tech & Life Sciences with John Hinshaw, EVP & Chief Customer Officer, HPE & John Orwin, Board Member, Retrophin, Seattle Genetics & Array BioPharma| Ep. 29

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Sep 7, 2017 31:38


The use of data, technology and life sciences have proven to essential to the fight against cancer. This week Aaron Strout chats with John Hinshaw, Board Member of DocuSign, The Bank of New York Mellon, and the National Academy Foundation and John A. Orwin, Board Member of Seattle Genetics, Retrophin, and Array BioPharma to discuss this balancing act.

What2Know - a Marketing and Communications Podcast
Jessica Mega, M.D., M.P.H., Chief Medical Officer, Verily (Google's Life Sciences arm): Shaping the Future of Medicine

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Aug 31, 2017 16:43


Chief Medical Officer of Verily (Google's Life Sciences arm), Jessica Mega, M.D., M.P.H., chats with Aaron Strout on what it will take for the healthcare industry to define the future of medicine.  

What2Know - a Marketing and Communications Podcast
Navigating Crisis Comms With Karen Boyd (City of Oakland), Karen Terrill (Media Survival Group), Michelle Guido (Orlando Police Dept.), Sgt. Wanda Miglio (Orlando Police Dept) | Ep 27

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Aug 24, 2017 22:43


Karen Boyd (Communications Director, City of Oakland), Karen Terrill (President, Media Survival Group), Michelle Guido (PIO, Orlando Police Dept.), and Sgt. Wanda Miglio (PIO, Orlando Police Dept.) sit down with Aaron Strout to discuss how empathy and strategy work together in crisis communications.

What2Know - a Marketing and Communications Podcast
Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas: Understanding How to be an Effective B2B Communicator with Aaron Strout | Ep. 21

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jul 13, 2017 26:49


Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas, sits down Aaron Strout to discuss the multiple facets of B2B marketing. From crisis to comms to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus you'll never guess Who is one of Stephanie's favorite bands. 

What2Know - a Marketing and Communications Podcast
Colonel William Reeder Jr. Identifies Key Traits of Effective Leadership and Recaps His Journey as a POW with Aaron Strout| Ep. 20

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jul 6, 2017 18:22


Colonel William Reeder Jr. chats with Aaron Strout about how to effectively lead and what makes an exceptional leader. Through his time in the military (including being a POW during the Vietnam war), Colonel Reeder recognizes how attitude effects outcome. Hear more about his remarkable journey.

What2Know - a Marketing and Communications Podcast
Tracy DiNunzio, Founder & CEO of Tradesy Creating a Collaborative Economy for Women in the World of Tech with Aaron Strout

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jun 29, 2017 23:41


Tracy DiNunzio, Founder & CEO of Tradesy, chats with host Aaron Strout about navigating the venture capitalism space. Tracy dives into the advantages and challenges of being a woman in tech, the importance of diversity and inclusion, and how ultimately understanding how to sell to herself helped her sell her brand. 

What2Know - a Marketing and Communications Podcast
Brad Parscale, Digital Director, Donald Trump’s Presidential Campaign: Winning Elections Through the Smart Use of Big Data, Targeting and Paid Social Media| Ep 18

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jun 22, 2017 30:14


Brad Parscale, Digital Director for Donald Trump’s presidential campaign and President of Giles-Parscale Inc, sits down with Aaron Strout to discuss his revolutionary digital advertising approach which contributed to the success of the campaign, and his experience leading up to it. He also touches on the trends he’s seeing within the digital landscape and the strategic tactics he leverages to produce impactful content. As a bonus, Parscale reveals some behind-the-scenes scoop on data he collected during the election. This episode was recorded at the National Summit on Strategic Communications. If you’d like key takeaways from the event, which Brad spoke at, you can view them on W2O Group’s blog here: http://w2o.to/sdfkjdel

What2Know - a Marketing and Communications Podcast
John Battelle, Author, CEO & Co-Founder, NewCo: Rethinking our Relationship With Data, Information and Technology

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jun 15, 2017 31:21


John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and information are accessible like never before, it is key to recognize how information, data, advertising and UX are making the world smaller and more dynamic. Listen to find out more.

What2Know - a Marketing and Communications Podcast
Jennifer Farmer, MD of Communications, PICO National Networking: Exploring how the Power of Language Can Impact Communications | Ep 15

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Jun 1, 2017 22:07


Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama. If you’d like key takeaways from the National Summit on Strategic Communications - which Jennifer spoke at and where this was recorded -you can view them on W2O Group’s blog here: http://w2o.to/2rQITEw.

What2Know - a Marketing and Communications Podcast
Mark McKinnon, Exec Producer of Showtime’s: Crafting Successful Political Campaigns and TV shows Through Storytelling | Ep 14

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later May 25, 2017 25:22


Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition. This episode was recorded at the National Summit in Strategic Communications. If you’d like key takeaways from that event, which Mark spoke at, you can view them on W2O Group’s blog here: http://w2o.to/2rQITEb For more information, contact us at info@w2ogroup.com.

What2Know - a Marketing and Communications Podcast
Jim Weiss, CEO & Founder, W2O Group: Understanding the 7 Traits of Effective Entrepreneurial Employees | Ep 13

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later May 18, 2017 26:54


Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more.   To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk View Jim’s blog post with accompanying visuals here: http://w2o.to/2qsRgW5 Contact us for more information: info@w2ogroup.com

What2Know - a Marketing and Communications Podcast
Marta Newhart, VP of Global Communications, Johnson Controls: Managing Communications, Growth and Corporate Reputation for Customers, Shareholders and Employees Globally| Ep 12

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later May 11, 2017 25:11


Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and employees, which means marketers and communicators must always be ready to pivot. Take a listen to learn more! Contact us for more information: info@w2ogroup.com See more at w2ogroup.com/what2know

What2Know - a Marketing and Communications Podcast
Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival: Curating Content, Thought Leaders, Creativity and Emerging Trends through the SXSW Interactive Festival | Ep 11

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later May 4, 2017 31:37


Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on his interaction with President Barack Obama and First Lady Michelle Obama. Listen to find out more. *Note: The band Hugh refers to is "CarSick Cars", not "Go Car Go". You can listen to their full album here: https://www.youtube.com/watch?v=Q5eEJLdtAqU   Contact us for more information: info@w2ogroup.com See more at w2ogroup.com/what2know 

What2Know - a Marketing and Communications Podcast
Jesse Draper, Founder, Halogen Ventures & Host: Investing in Female Entrepreneurs, Platforms for Thought Leadership and the Power of Curiosity | Ep 10

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Apr 27, 2017 24:53


Jesse Draper, Founder of Halogen Ventures and Creator/Host of Emmy-nominated series, “The Valley Girl Series” sits down with W2O CMO, Aaron Strout, to discuss her journey in investing in women entrepreneurs and how her curiosity and exposure to technology from an early age shaped her career. She’s a 4th generation investor who is passionate about investing in female-founded consumer technology companies and is a big fan of one of the greatest bands of all time. Take a listen to find out more! Contact us for more information: info@w2ogroup.com See more at w2ogroup.com/what2know 

What2Know - a Marketing and Communications Podcast
Jory Des Jardins, Entrepreneur: The Importance of Great Content, Empowering Women Entrepreneurs and the Power of Networking | Ep 09

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Apr 20, 2017 29:24


Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has evolved online. She also mentions other inspiring female leaders including Daina Middleton, former executive at Twitter and author of “Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within”. Jory joined Jan Ryan, Partner at Capital Factory, at W2O Group’s Movers & Shapers event during SXSW 2017 to discuss how female founders and investors tend to think. View that talk here: http://w2o.to/2oOQaVo For more information, contact us at info@w2ogroup.com.  See more at w2ogroup.com/what2know

What2Know - a Marketing and Communications Podcast
Max Ventilla, Founder and CEO, AltSchool: Applying Technology to Build Businesses and Scalability

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Apr 13, 2017 20:48


Max Ventilla, Founder and CEO of AltSchool sits down with W2O Group CMO, Aaron Strout, to discuss how he leverages technology to build businesses, his experience working at Google, and how he’s dedicated his career to improving education through Altschool.

What2Know - a Marketing and Communications Podcast
Chris Redlitz, venture capitalist, Founder, Transmedia Capital: Forging a Path to Entrepreneurship Through Passion, Investment and Perseverance | Ep. 07

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Apr 5, 2017 26:10


Chris Redlitz, venture capitalist and founder of Transmedia Capital, sits down with Aaron Strout to discuss how he followed his passions and persevered to become a successful entrepreneur. He also partnered with his wife to start The Last Mile, an organization designed to prepare incarcerated individuals for successful reentry through business and technology training.

What2Know - a Marketing and Communications Podcast
Brian Monahan, Head of Vertical Strategy, Pinterest: Cultivating Platforms for Knowledge Sharing, Idea Curation, and Marketing Strategies| Ep. 06

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Mar 30, 2017 21:24


Brian Monahan, Head of Vertical Strategy at Pinterest, chats with Aaron Strout about his reason for co-founding NewCo with John Battelle, the power of knowledge sharing/idea curation, and various marketing strategies he practices at Pinterest.

What2Know - a Marketing and Communications Podcast
Ryan Leslie, Singer & CEO, Smartphone: Creating Deeper Relationships with Your Fans Through SuperPhone

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Mar 16, 2017 16:09


Grammy- nominated singer & CEO of Superphone, Ryan Leslie, sits down with W2O Group CMO, Aaron Strout, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why!

What2Know - a Marketing and Communications Podcast
Deborah Hopkins, Former CEO, Citi Ventures: Driving Change in Your Organization

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Mar 9, 2017 20:25


Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members of your team.

What2Know - a Marketing and Communications Podcast
Chris Satchell, Exec VP & Chief Product Officer, Comcast: Geeking Out Over Digital Devices, AI and More| Ep 02

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Mar 2, 2017 17:43


Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the power of voice activation, AI machine learning and more!         

What2Know - a Marketing and Communications Podcast
Tyler Florence, Celebrity Chef: Cooking Up Amazing Content and Audience Engagement | Ep. 01

What2Know - a Marketing and Communications Podcast

Play Episode Listen Later Feb 22, 2017 27:20


Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for walking folks through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.    

Technology Translated
The Mobile First Philosophy (and How To Start Building Your Own Mobile Strategy)

Technology Translated

Play Episode Listen Later Aug 19, 2015 24:33


Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don t a leg up. Aaron Strout is the President of WCG and has been working in digital for 20 years. Aaron understands the importance of mobile for his... Listen to episode

Social Geek Radio
Location Based Marketing for Dummies Author Interview

Social Geek Radio

Play Episode Listen Later Aug 26, 2011 61:00


Join us as we talk about the new book Location Based Marketing for Dummies with co-author Aaron Strout.  Learn about how this growing concept and new technologies are making an impact on business and commerce.  Want to learn how you can use location based services to attract and retain customers? Listen in as BJ Emerson joins Deb Evans as AK is away this week.  

dummies ak foursquare location based marketing location based services aaron strout deb evans
Six Pixels of Separation Podcast - By Mitch Joel
SPOS #187 - The Digital Marketing Agency Debate With Joseph Jaffe And Aaron Strout

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later Jan 26, 2010 67:48


Welcome to episode #187 of Six Pixels Of Separation - The Twist Image Podcast. Here is a pretty heated (but full of mutual love and respect) debate with Joseph Jaffe (author of Life After The 30-Second Spot, Join The Conversation and Flip The Funnel, Blogger over at Jaffe Juice and Chief Interrupter at Powered) about the value of a Social Media Agency versus a Digital Marketing Agency. The debate was inspired by the AdWeek article, The New Social Gurus, which also focused on how Jaffe's company, Crayon, was recently acquired by Powered. The article made some very "interesting" points, which I commented on in this Blog post: Social Media Gurus - That Old Chestnut. Aaron Strout (CMO of Powered at Blogger over at Citizen Marketer 2.1) acted as moderator/referee/voice of reason. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #187 - Host: Mitch Joel. Running time: 1:07:48. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks will be out shortly and features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.   Julien Smith - In Over Your Head - Co-author of Trust Agents. The Digital Marketing Agency vs. Social Media Agency debate with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. Aaron Strout. Citizen Marketer 2.1. AdWeek - The New Social Gurus. Social Media Gurus - That Old Chestnut Who Owns Social Media? Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #187 - Host: Mitch Joel. Tags: aaron strout advertising adweek bite size edits blog blogging book oven business book campfire cast of dads cc chapman chris brogan christopher s penn citizen marketer 21 crayon david usher digital marketing digital marketing agency facebook facebook group financial aid podcast flip the funnel hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media agency social media gurus social media marketing the new social gurus trust agents twist image twitter web 20

Web 2.0 Expo NY 2008 - Live!
Interview with Aaron Strout , VP of mZinga

Web 2.0 Expo NY 2008 - Live!

Play Episode Listen Later Sep 18, 2008 23:59


Aaron Strout, Vice President of Social Media of mZinga.As Vice President of Social Media, Aaron focuses on creating business value for Mzinga through viral marketing channels, including blogs, podcasts, twitter, and webinars.Aaron brings 15 years of online marketing and advertising experience to Mzinga, including a strong background in interactive and new media.

social media vice president aaron strout mzinga