Grow Your Brand

Thinking about starting a podcast? Listen to this first!I know a lot of people in my network are thinking about starting a podcast so in this episode I decided to do a pretty candid livestream on what I wish I knew before I started podcasting:- Who wants to start a podcast- The challenges with starting a podcast- What most podcasters won't tell you- The pros and cons of podcasting - Alternative content marketing strategies SMEs and consultants should consider before hitting the record button- What I wish I knew when I started my podcasting journeyIf you'd prefer to watch this episode on video you can head over to my youtube channel and watch it here: Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

Happy Monday! It's time to get motivated for the week and today I'm sharing what's working for me on the LinkedIn platform in 2020 and why.These episodes are action-focused with practical things you can do this week to Grow Your Brand with the latest on LinkedIn Marketing best practices.Here's my re-enactment of the worst messages I've received on LinkedIn: https://youtu.be/_cWlj6asFzUCheck out my interview with Liam Redmond if you want to learn more about what works for LinkedIn Direct messaging and access his (awesome) eBook: https://www.laurenkress.com/outbound-sales-for-100-meetings-a-month-with-liam-redmondThe podcast where I talk about your stakeholders is available here: https://www.laurenkress.com/post/tell-your-story-so-people-care-about-itIf you want to understand more about how to develop a persona profile check out my youtube video: https://youtu.be/DQ0x8aPZpXkFind out more about LinkedIn best practices by having a listen to my interview with Karen Tisdell here: https://www.laurenkress.com/post/linkedin-tips-to-grow-your-brand-with-karen-tisdell-linkedin-trainerAnd you can learn my process for keeping track of content and download my free template that goes with this here: https://www.laurenkress.com/post/data-tracking-how-to-optimise-your-content-marketing-with-a-test-and-learn-approach-using-airtablePs. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

Today on Grow Your Brand I'm speaking with Peter Strohkorb, Sales Acceleration Specialist Advisor and Author of "Smarketing: Sell smarter not harder". We talk about lead generation for complex sales so you can get more sales, faster. Peter really knows his stuff and this episode is jam-packed with B2B sales goodness! We talk about the mistakes many B2B sales personnel are making which is often the consequence of poor sales processes - or a complete lack of a sales process.Whether you're a sales guru or you're just starting out in B2B lead generation and relationship building - this podcast is a must listen!Find out more about Peter Strohkorb here: https://peterstrohkorb.com/Or connect with Peter on LinkedIn here: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/Got a question or a comment about the show? Tweet with me @laurenkress89Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

Want to now how to get booked on podcast shows every week? Looking to ramp up the number of podcast shows you're featured on? In this Friday's SEEN & HEARD I'm talking about:- Why it's valuable to get on other people's podcast shows in the first place- The importance of building your personal brand via social media- The trust by association cognitive bias- What podcasters are looking for on your social media channels and website- The BEST way to approach podcasters about becoming a guest and exactly what you need to put in your message- How you can increase your chances of being asked back onto a podcast show- How you can use your first podcast show appearance to get on more shows- Podcast etiquette and what not to do- Who I'm currently looking for to feature as guests on my showIf you think you're a good fit for my live stream and podcast show - send me a message on LinkedIn and lets chat.Got a question or a comment about the show? Tweet with me @laurenkress89Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

Here it is - my experimental episode on science - what it is, how it works and why I believe scientific thinking has such an important role to play in our day-to-day life (and shouldn't be confined to the laboratory!)Let me know if you'd like to hear more episodes like this by sending me a tweet @laurenkress89 or sending me a message on LinkedIn.Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

For today's Monday Motivation episode of Grow Your Brand we're talking about what mental and physical availability involve and about marketing scientist Prof Byron Sharp and his 7 rules for brand growth.We also do a quick recap on the 5 brand pillars we discussed back in earlier episodes and about what you can do this week to grow your brand.Got a question, an idea or want to share what you thought about this episode? Tweet with me @laurenkress89As I mention in the show - you can access the latest SEEN & HEARD live streams ahead of their release by heading to my youtube channel here: https://www.youtube.com/playlist?list=PLSIAeiq-Nd76WQlTHfKWDdygQz7SttxFRIf you want to check out my video on bullet journaling head to: https://youtu.be/psN3ogWm-YoByron Sharp's 7 rules for brand growth are:1) Continuously reach all buyers of the category with physical distribution and marketing communications.2) Ensure the brand is easy buy - think about your customers and how what you do or your product fits in with their life3) Get noticed - be distinct and salient, grab attention and hook your target audience in 4) Refresh and build-linked memory structures - build on existing concepts and use language your audience will understand5) Create distinctive communication assets - use consistent sensory cues that are distinctly yours and stands out to your target audience.6) Be consistent yet fresh and interesting - make sure your content looks like it's from your brand and keep pumping out relevant and diverse content7) Stay competitive and don't give people reasons not to buy - keep the brand easy to buy and avoid targeting a particular group, discounting or overpricing unnecessarily.Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

G'day, g'day! I have a fantastic interview lined up for you today!In this episode of the Grow Your Brand podcast I chat with Den Lennie, podcast host of "How to Scale a Video Business" and Founder of DenLennie.com We talk about his entrepreneur life, how he made the shift from freelance to freedom and his top tips for freelance creatives who want to create a scaleable business so they can do the same! Den and I chat about how creative freelancers and videographers can escape the "feast and famine" and the routine Den employs to grow his business and enjoy life.To find out more about Den check out his website: https://www.denlennie.com/ and have a listen to his podcast How To Scale a Video Business here: https://www.denlennie.com/blogPs. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me and my work at https://www.laurenkress.com

How do you tell an engaging story that will compel your ideal client to take action?Our brains are wired for story - a story told right will draw an audience in, keep them watching (or listening!) and inspire them to take action.In this episode I'll take you through the 5 key ingredients to structure your story for maximum impact.Shout out to Tarek and Sarah from Public Speaking for Life for teaching me this one! It has made a HUGE difference for creating content that converts!Find out more about public speaking for life at: https://publicspeakingforlife.com.au/Join in the conversation on twitter and tweet with me @laurenkress89 with the hashtag #growyourbrandPs. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

In this special Grow Your Brand episode of Monday Motivation I share how to become a thought leader in your industry or niche in 6 steps.We take a look at why thought leadership is essential for your personal and professional development and the cycle of success.You'll learn how you can start to create the opportunities you are seeking for your business and life by building your personal brand.I also share why developing thought leadership content is essential for B2B experts who want to be in a position where they can continuously grow their business and the 5 key ingredients to be a successful thought leader in a particular industry or niche.To learn more about how you can tell a compelling story that will attract your ideal clients watch my video here: https://www.laurenkress.com/copywriting-and-the-5-things-you-must-do-to-maximise-croAnd you can learn more about best practices for B2B content marketing and how to craft your content here: https://www.laurenkress.com/b2b-content-marketing-lauren-kress-shares-best-practices-to-grow-your-brandAccess more content on how to grow your brand at: https://www.laurenkress.com/grow-your-brandTime Codes:02:36 Our topic for today: Understanding how thought leadership will propel your business forward and how to become a thought leader03:18 Thought leadership definition: What is thought leadership?04:04 Who this video is for - B2B founders, entrepreneurs, agency owners, business consultants and coaches04:34 The opportunity a lot of smart people are missing out on becoming a thought leader05:06 The barriers of entry for becoming a thought leader06:32 The Dunning Kruger effect definition and impact on thought leadership content07:16 What's stopping you from becoming a thought leader in your industry?07:44 The consequences of not investing in your personal brand and thought leadership activities08:16 How positioning you as a thought leader will move you into "the cycle of success"08:20 Lauren Kress' cycle of success framework and the 5 stages within this cycle12:19 The 6 steps to become a thought leader15:22 The benefits of becoming a thought leader17:36 The 5 different levels of thought leadership17:57 Identifying what stage your at as a thought leader and what you need to do next22:14 The key ingredients to growing your personal brand so you can become a thought leader25:09 Why your personal brand is the most important thing for your business and career success25:22 What many coaches neglect to tell you about growing your business

Are you sick of getting those direct messages on LinkedIn that try to sell to you in your first message? Today I'm talking LinkedIn marketing mistakes and lead generation strategies that are going to work effectively to grow your business with Tamar Hela, Chief Operating Officer at Genius Encel.Find out more about Tamar Hela over on LinkedIn here: https://www.linkedin.com/in/tamarhela/And visit Genuis Encel's website here: https://geniusencel.agency/Find out more about Tamar's LinkedIn webinars here: https://zoom.us/webinar/register/WN_4hjSixz4SZS7VHXDSxL37gWhat did you think of today's show? Tweet with me @laurenkress89 and join the conversation: #growyourbrandPs. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me at https://www.laurenkress.com

How do you create a month's worth of content in a single afternoon? Find out in Lauren Kress' 'Seen & Heard' Live stream!Today Lauren talks about:0:30 Recap from last 'Seen & Heard' episode on storytelling and the 5 elements of story (You can check out the video and podcast here: https://www.laurenkress.com/copywriti...)0:39 Introduction for today's topic on content marketing strategy1:07 The difference between brand storytelling and content marketing1:35 The 3 core stories every business needs to be able to tell about their brand3:01 The importance of infusing your content marketing strategy with your brand DNA3:15 Shout out to marketing expert Catherine Zaharias for her awesome webinar last week - check it out on the Promax ANZ youtube channel here: https://youtu.be/LULPY0YEAzI4:20 What are some of the big mistakes B2B brands are making when it comes to content marketing?7:51 How to repurpose media and content for different channels9:56 What's working for me on TikTok for B2B brand growth11:18 Examples of content repurposing in the B2B space12:15 How much content should you create for your B2B content marketing strategy13:20 Best practices for different media and content distribution channels19:00 Prioritising LinkedIn for B2B marketing and where to go for even more LinkedIn tips (head to: https://www.laurenkress.com/linkedin-...)19:20 How to create a month's worth of content in a single afternoon23:11 Content Marketing 101: Recap of the content marketing funnel and the role of different pieces of content throughout the buyer journey25:21 Actions you can take now to start optimising your content marketing for brand growth this week26:41 SEO audit tips to improve your content this week and start driving more traffic to your website27:49 How to leverage existing content elsewhere on social media28:40 Tips for B2B marketing on twitter29:43 Benefits of uploading an article to your over just as a LinkedIn article30:25 The importance of content silos on your website32:07 Recap on your actions for this week If you enjoyed this video and would like to see more content like this, don't forget to hit the thumbs up button and subscribe!Ps. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

When it comes to building our personal brand, the stories we tell ourselves can be the difference between taking action and procrastination - between momentum and stagnation.This week's Monday Motivation episode of the Grow Your Brand podcast is about tackling the imposter syndrome head on.I share what has held me back from success in the past and a cool strategy from Brene Brown on how to examine the stories we tell ourselves that can hold us back from achieving what we want out of life.If you'd like to share your thoughts about the show jump on twitter and tweet with me @laurenkress89 and join the conversation #growyourbrandPs. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this show by buying me a cup of coffee at https://ko-fi.com/laurenkress

For today's live with leading thinkers episode I'm speaking with Jeff J Hunter host of Savage Marketer Podcast about how to build your personal brand. Learn about the 4 steps you must take to become a recognised expert and influencer in your industry sector.You can find out more about Jeff J Hunter at: https://jeffjhunter.comIf you'd like to share your thoughts about the show jump on twitter and tweet with me @laurenkress89 and join the conversation #growyourbrandPs. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this show by buying me a cup of coffee at https://ko-fi.com/laurenkress

If you're doing a lot of heavy-lifting to create content and are often stumped by the question ‘what am I going to post today?' tune into today's SEEN & HEARD live stream!Today I'm talking about the biggest mistake I see most people making with their thought leadership content and social media marketing efforts that is creating a lot of work for not much reward. We discuss:- Content Marketing definition- Changes in content marketing over the past 10 years- The biggest content marketing mistake being made in 2020 - Why content marketing is the most important strategy to get right to become a thought leader- Why you need to create a home for your content- Content marketing tips to stop making this mistake- The results you can expect from adopting these content marketing tips- How to become a thought leader in 6 steps using content marketing- The actions you can take this week to improve your content marketingFind out more about me and the work I do at https://www.laurenkress.comTweet with me @laurenkress89 and join the discussion #growyourbrandPs. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this show by buying me a cup of coffee at https://ko-fi.com/laurenkress

In today's Monday Motivation episode of the Grow Your Brand Podcast with Lauren Kress we're talking about the most important step of content creation - building your customer empathy map - and the role of content marketing in building community and connection.Join Lauren Kress as she shares how to empathy map your ideal client and the action you can take this week to make a deeper connection with your ideal client.The other resources and videos mentioned in this show are:1) Download your free empathy map template here: https://www.laurenkress.com/download-your-customer-empathy-map2) Brainstorming Techniques: https://www.laurenkress.com/post/brainstorming-techniques-start-your-business-from-home3) Access all my latest interviews ahead of podcast release by heading to: https://www.laurenkress.com/grow-your-brandFind out more about Lauren and her work at https://www.laurenkress.comTweet with Lauren: @laurenkress89 and join the discussion #growyourbrandPs. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support all the work that goes into putting this together!You can also help to support Lauren, her work and this show by buying her a cup of coffee at https://ko-fi.com/laurenkress

How can behavioural economics help you find your niche and grow your business?Find out in today's Live with Leading Thinkers where I speak with Melissa Pepers to discover the art and science behind transforming a boring business into an extraordinary one in order to grow online.We're talking startup mistakes, how to avoid boring your audience and the importance of gaining a loyal following that is dying to work with you!In this interview we cover:- The problem many businesses face when it comes to getting cut through in their market- Niche business design, the different types of niches and why they enable you to attract more customers- Common startup mistakes- How to define your target audience and the problem you solve for them- The problems with the way most businesses are doing their market research- How to design an extraordinary business- How to connect your business strategy with your marketing activities- Understanding the customer buyer's journey offline and offline- How to setup your startup for successMelissa Pepers is the Founder of Bonbo, a business design company transforming boring businesses into extraordinary ones.Melissa believes that to succeed in business it's important to have an ambitious yet achievable roadmap so you can have fun while your business blows minds.Find out more about Melissa and her work on Instagram here @bonboau https://www.instagram.com/bonboauYou can also reach out to her on LinkedIn here: https://www.linkedin.com/in/melissapepers/Or visit Melissa's website https://bonbo.co/Find out more about me and the work I do at https://www.laurenkress.comTweet with Lauren: @laurenkress89 and join the discussion #growyourbrandPs. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support all the work that goes into putting this together!You can also help to support me, my work and this show by buying her a cup of coffee at https://ko-fi.com/laurenkress

Download my free eBook outlining each of these 6 interviews here: https://www.laurenkress.comHow do you create 3-6 months of compelling thought leadership content with just 6 interviews?...by answering all the questions your target audience really want answered!Come join my live stream this morning as I chat through the 6 interview formats I designed to help experts become recognised thought leaders in their industry.If you want to learn more about the 5 elements of story that I mention in this podcast head to: https://www.laurenkress.com/copywriting-and-the-5-things-you-must-do-to-maximise-croEpisode timecodes:0:40 The problem many experts are facing when it comes to content marketing and brand building1:10 The book that inspired me to design these interview formats: "Game Changer: The 4 visual models you need for clarity, clients and cash" by Renee Hasseldine1:49 What we're talking about when I say "interviews" and the power of audio visual content2:58 How to repurpose audio visual content 4:40 Introducing the 6 interview formats5:07 The myth-buster interview - what it is and the questions to ask8:20 The diagnostic interview and what this will help your customers to understand about their most painful symptoms in relation to the problem you solve11:52 The guide interview - telling the transformation story your clients experience when they work with you using the five elements of story14:41 The recipe interview - a unique format where you share your system or pillars for success19:02 The scenario interview - showcasing case studies that highlight why the solution you offer is so crucial in avoiding failure and achieving success22:30 The legacy interview - how we communicate your goal and vision for the future and inspire others to join you on this journey and be a part of your community25:40 Why I put these interview formats together 26:14 Why a content hack-a-thon can help you to get better content created in less timePs. If you like this live stream, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkress

Wondering if you should be advertising and which platforms will work best for you?Today Lauren Kress shares why you need to get your content marketing ducks in a row before you start advertising.Download the digital marketing checklist here: https://www.laurenkress.com/digital-marketing-checklist-am-i-ready-to-start-advertisingWhat do you think of today's episode? Tweet with Lauren: @laurenkress89Ps. If you like this live stream, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support Lauren with all the work that goes into putting this together!You can also help to support Lauren, her work and this podcast by buying her a cup of coffee at https://ko-fi.com/laurenkress

Subscribe to the podcast newsletter: http://growyourbrand.com.au In today's Live with Leading Thinkers episode on the Grow Your Brand podcast we're talking SEO strategy with Yatharth Thakur and the SEO mistakes businesses need to avoid in order to improve their online marketing efforts.Yatharth has spent the past decade working with small businesses and ecommerce stores helping them to rank on the first page of google.In this episode we discuss:- Why SEO is so important for brand growth- The role of SEO strategy - Why SEO takes time to work- The pros and cons of paid search ads vs. SEO- 5 big SEO mistakes to avoid- Actions you can take for to grow your brand with SEOYou can connect with Yatharth on LinkedIn here: https://www.linkedin.com/in/yatharththakur/And access Yatharth's website here: https://yatharthdigital.com/Ps. If you like this live stream, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support Lauren with all the work that goes into putting this together!You can also help to support Lauren, her work and this podcast by buying her a cup of coffee at https://ko-fi.com/laurenkress

Subscribe to the Grow Your Brand Newsletter at growyourbrand.com.au If you've got lots of things to fix in your marketing funnel - how do you figure out what to fix first?What optimisation activities are going to generate the best return on investment for you?Today Lauren Kress talks about one of the biggest issues she's seeing when it comes to content marketing and thought leadership marketing that is leading smart people astray and costing them time and money in the process.Time codes:0:27 The problem with wanting to fix everything in your marketing funnel and not fixing anything1:22 Why is it important to optimise your content marketing strategy & content plan1:42 Different stages to content planning2:08 Content marketing mistakes to avoid2:50 How to take a closer look at what's working and what's not working in your marketing funnel3:08 How I identified the top way people find out about me3:25 Taking a closer look at how people behave after they first interact3:34 Audience comment - the problem with giving up early3:41 Podcasters often give up early3:53 Why people give up on podcasting and content marketing early5:08 The value of audio visual content and short podcasts5:50 Understanding how to leverage thought leadership content that has high virality but low relevance6:50 What analytics you need to have a closer look at and why7:15 What to do if your LinkedIn profile is where most people are learning about who you are7:38 Understanding the difference between marketing optimisation for the long term and what to fix right now to benefit in the short term8:09 Why you need to focus on fine-tuning what's almost working first10:12 If you're going to invest in a copywriter, make sure they're helping with the right priorities10:38 The importance of analysing website behaviour and how to use Google Analytics to help12:07 Tying your insights back to core business objectives13:12 Audience question: "So, is knowing where they're coming from more important to you than the numbers of views/likes etc.?"13:21 The problem with vanity metrics14:16 Views are important but you need to make sure they're the right views14:50 Often the people who are engaged with our content don't click "like"17:00 We need to think about and look at behaviour differently to optimise our marketing activities17:12 Understanding good reach vs. bad reach18:51 Audience question: "What does the bottom of your sales funnel look like and how do we know whether top-of-funnel content reaches the bottom? Does real revenue result from your online presence?"19:32 On average it takes 8 touchpoints to generate a viable sales lead20:58 The trouble with trying to sell online as a consultant versus the value of warming up a lead online22:00 Professor Byron Sharp's books "How Brands Grow" and understanding industry benchmarks24:30 What you want to look at depending on where you're at in your content marketing journey25:15 Embracing the right mindset for continued improvement25:39 Audience question: "Is that top of funnel or middle of funnel?"25:50 Clarifying top-of-funnel vs. middle-of-funnel objectives26:29 If people are searching in google for a brand name, that means they've already heard about you28:22 Upcoming episodes to include to help you with your analyticsPs. If you like this live stream, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support Lauren with all the work that goes into putting this together!You can also help to support Lauren, her work and this podcast by buying her a cup of coffee at https://ko-fi.com/laurenkressSubscribe to the Grow Your Brand Newsletter at growyourbrand.com.au#contentmarketing #smallbusiness #growyourbrand

Subscribe to the Grow Your Brand newsletter at https://growyourbrand.com.au Do you feel like it's hard to squeeze all the information onto your LinkedIn profile or landing page in order to help your next potential customer decide whether or not they want to work with you?The fact of the matter is - you don't have to!The key to driving interest, engagement and conversion is in being able to build and sustain curiosity as you take potential customers down the rabbit hole towards conversion.Join Lauren Kress in this week's Monday motivation episode as she explains how to build mental availability across multiple touch points.Key time codes:0:00 Happy Monday!0:14 What I've been up to over the weekend0:42 What's on this week on the Grow Your Brand vodcast2:00 Understanding how to leverage customer behaviour insights4:03 Identifying key touchpoints in your marketing funnel4:53 Why inbound marketing is important for effective lead generation5:40 What is a lead magnet6:17 How to create a powerful lead magnet7:10 Multiple touchpoints are required to generate a viable sales lead8:13 Tracking is crucial to retargeting 8:37 How to build mental availability9:50 Use empathy mapping to get laser focused on the mindset of your ideal client: https://www.laurenkress.com/customer-empathy-map-start-attracting-your-ideal-client10:38 Why recording a conversation is such a powerful way to communicate to your customer11:32 How to get your ideal customer curious about what you do13:28 How to say the right thing at the right time in the customer journey15:03 Don't dismiss potential clients unnecessarily by being too restrictive17:17 The importance of personalisation and one-on-one communication19:09 The sales as a science system: marketing qualified leads and sales qualified leads - find out more about this concept here: https://medium.com/axeleo/sales-as-a-science-a-scientific-approach-to-b2b-sales-22ccbb5769fa21:17 My favourite conversion rate optimization tools: Active Campaign (Find out more using my affiliate link: https://www.activecampaign.com/?_r=V8BWB9QC )23:01 Learn how to pick your best content23:53 Identify your key stakeholders. Learn more here: https://youtu.be/OkyVirNorAcThis episode follows on from last Friday's SEEN & HEARD live stream which you can check out here: https://www.laurenkress.com/marketing-optimisation-what-should-i-fix-firstIf you haven't already created your customer empathy map - make sure you do this - you can learn more here: https://www.laurenkress.com/customer-empathy-map-start-attracting-your-ideal-clientLauren also mentions key stakeholder mapping which you can learn more about here: https://youtu.be/OkyVirNorAcIf you are interested in finding out more about Active Campaign, you can check it out via Lauren's affiliate link here: https://www.activecampaign.com/?_r=V8BWB9QCPs. If you like this podcast, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support Lauren with all the work that goes into putting this together!You can also help to support Lauren, her work and this podcast by buying her a cup of coffee at https://ko-fi.com/laurenkressDISCLAIMER: This podcast and description contains an affiliate link, which means that if you click on the product link and decide to purchase, I'll receive a small commission.

Visit http://growyourbrand.com.au to sign up to our newsletter! "Brand is the invitation to an emotional connection...it is the thing you can't explain that you feel when you buy something and engage with somebody" - Suzanne ChadwickIn today's Live with Leading Thinkers episode I speak with Bold Business, Branding & Speaker Coach & Author Suzanne Chadwick!Suzanne is a bold branding, business and speaker coach, working with entrepreneurs and leaders to help define their core message, build a brand that stands out and that attracts and engages the right people.We're talking about the psychology of branding & how to use to captivate your dream customers.Find out more about Suzanne Chadwick on her website here: https://www.suzchadwick.com/Or follow her on instagram @suzchadwickTweet with me @laurenkress89 with the hashtag #growyourbrand to let me know what you think of the show!Ps. If you like this podcast, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me and the work I do at https://www.laurenkress.com

Why do some posts get engagement whilst others fall flat?What can you do to spice up each and every post to grow your online community and generate leads?Following on from Monday's Motivation episode, today I'm talking about how to continuously build curiosity and create connection in each and every post you share and conversation you start.Tweet with me @laurenkress89 with the hashtag #growyourbrand to let me know what you think of the show!Ps. If you like this podcast, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support me with all the work that goes into putting this together!You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkressFind out more about me and the work I do at https://www.laurenkress.com

Subscribe to Grow Your Brand newsletter at http://growyourbrand.com.au In today's Monday Motivation episode of the Grow Your Brand vodcast, Lauren Kress is talking marketing metrics to help you figure out how to give your marketing performance a boost and achieve your business goals.This episode features further discussion about the sales as a science system and how you can begin to use benchmarks and your own baseline data to determine what efforts you need to double down on to generate leads and sales and where you need improvement.Lauren also discusses examples for where a marketing strategy may need to be discontinued or abandoned and how you can also begin to calculate the budgets required to drive higher revenue performance.Ps. If you like this podcast, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support Lauren with all the work that goes into putting this together!Please also consider making this podcast possible by heading over to Lauren's ko-fi page at: https://ko-fi.com/laurenkressFind out more about Lauren and the work she does at https://www.laurenkress.comKey time codes:0:00 Happy Monday!1:41 How do you know whether a marketing strategy is almost working or not at all?2:46 How you can support the Grow Your Brand vodcast3:10 The role of industry benchmarks and baseline data in sales as a science system4:20 Marketing funnel and benchmark conversions4:50 Example of how to use marketing metrics5:20 Marketing qualified leads6:45 How to assess your marketing webinar conversion performance7:50 Example of when to double down on a marketing activity8:24 What to do if you can't get data to determine performance10:40 The importance of setting up tracking10:58 Access digital marketing checklist: https://www.laurenkress.com/digital-marketing-checklist-am-i-ready-to-start-advertising11:08 When to stop a marketing activity and when to invest in a marketing activity12:02 Action for this week: do the maths for your marketing13:25 Understanding how reliable your data is based on sample size15:58 Big thank you for all the LinkedIn love!

In today's live stream episode of Grow Your Brand I'm speaking with Kaleb Ufton, Founder of EKOH marketing about conversion rate optimisation (CRO) and how you can make the most out of the traffic you work so hard on generating for your website.Find out more about Kaleb at: https://www.linkedin.com/in/kalebufton/You can also learn more about Kaleb's company EKOH marketing here: https://www.ekohmarketing.com/Are you a regular listener? We'd love if you could support the show by rating it on Apple podcasts here: https://podcasts.apple.com/us/podcast/grow-your-brand/id1494237820And help us to keep the show going with ko-fi here: https://ko-fi.com/laurenkress

Lauren Kress answers questions about brand building, personal branding, growing your online visibility and content marketing on this SEEN & HEARD live stream!A big thank you to everyone who submitted questions and joined the live stream - here's the questions and ideas Lauren discusses today:1) What's your advice for a business owner going on break without the processes setup to maintain online visibility? - Ricardo Gutierrez2) The story of colour coding my bookshelf3) What is the importance of consistent branding for your brand? - Shamima Akter4) What steps are essential to creating a personal brand? - Shamima Akter5) For those not comfortable with live streams or video content - what then? - Karen ClearyAccess the eBook on the 6 conversations thought leadership need to record here: https://www.laurenkress.com/download-the-6-interviews-every-thought-leader-needs-to-recordAre you a regular listener? We'd love if you could support the show by rating it on Apple podcasts here: https://podcasts.apple.com/us/podcast/grow-your-brand/id1494237820And help us to keep the show going with ko-fi here: https://ko-fi.com/laurenkress

Today Lauren is chatting with Ronan Walsh to learn about how SEO has changed over the past 10 years and what you need to do today to get to the top on Google's Search Engine Results.Ronan is a SaaS Marketing Consultant, Founder of Digital Trawler and lectures on Digital Marketing, Website Design & Optimisation at the Limerick Institute of Technology.In this podcast we discuss:- How SEO has changed over the past decade- The key seo strategies that work in 2020- The difference between white hat SEO, black hat SEO and grey hat SEO- Understanding the role of backlinks- How to improve website authority and check your domain ranking- SEO tools you can use to start improving your website performance...and more!Connect with Ronan on LinkedIn at: https://www.linkedin.com/in/ronanwals/Find out more about Digital Trawler at https://www.digitaltrawler.comIf you enjoyed this episode, subscribe to the Grow Your Brand newsletter at http://growyourbrand.com.auSupport this show on ko-fi here: https://ko-fi.com/laurenkress

Absolutely thrilling to chat with Kylee Stone, host of the podcast show The Uncharted Leader in this episode of Grow Your Brand! We talked leadership, storytelling, behavioural change, identity, imposter syndrome, neuroscience, vulnerability, resilience... and the opportunities that slowing down has provided over the past few months.Kylee is CEO & Founder of The Performance Code a coaching consultancy specialising in leadership transformation, resilience and wellbeing.In her podcast Kylee gets behind the scenes with a host of leaders - entrepreneurs, executives, athletes, academics, subject matter experts, business owners and emerging leaders - to talk about their journey as a leader, the highs and lows, their purpose and some of the most inspired lessons.Kylee Stone is a descendant of Karendali, Kalali, and Waka Waka First Nation Peoples.Find out more about Kylee and her work on LinkedIn here: https://www.linkedin.com/in/kyleejstone/And learn more about The Performance code here: https://www.theperformancecode.co/Subscribe to the Grow Your Brand newsletter at http://growyourbrand.com.auSupport this show on ko-fi here: https://ko-fi.com/laurenkress

Today on LIVE WITH LEADING THINKERS Lauren Kress speaks with Nerd of Business podcast host Darren Moffatt to talk about...podcasting!If you've been wondering whether podcasting is the right thing for you to grow your brand and business, tune in to today's live stream chat with Darren and Lauren as they discuss the lessons they've learnt from podcasting, why they believe it's important to stand out from the crowd, grow your personal brand and position yourself as a thought leader.Lauren will also be asking Darren some of the most common questions her clients and network have asked me about podcasting to get his perspective.Subscribe to the Grow Your Brand newsletter at http://growyourbrand.com.auSupport this show on ko-fi here: https://ko-fi.com/laurenkress

What's in a name - how much does your business name or a product name really matter?In this episode on how to name your business Lauren Kress speaks with Louise Karch about the neuropsychology behind why your brand name is worth millions of dollars in revenue.Louise Karch is the CEO of BRANDfluence and the Author of Word Glue, helping businesses get the attention they deserve so they can grow!Louise has worked with entrepreneurs in 70 different countries alongside Seth Godin and has helped brands dramatically increase their revenue by helping them find the right name for their business.To find out more about Louise head over to LinkedIn here: https://www.linkedin.com/in/louisekarch/Order your copy of Word Glue here: https://www.wordglue.co/Find out more about Lauren and her work at https://www.laurenkress.com and subscribe to the vodcast newsletter at http://growyourbrand.com.auIf you enjoy episodes like this, don't forget to hit the like button, subscribe if you're not already and hit the notification bell to keep up to date with all the latest episodes of the Grow Your Brand podcast.You can also support the show and commission some cool projects by heading over to https://ko-fi.com/laurenkress

How will brand storytelling help you make the world a better place? This episode is for change makers, innovators and non profit leaders who want to understand how to translate brand values into real world impact.Join Dylan Hall and Lauren Kress as they discuss leadership, nonprofit management and nonprofit marketing in today's live stream!Find out. more about Dylan and his work on LinkedIn here: https://www.linkedin.com/in/dylanjosephhall/If you found this show valuable, please remember to support the show on ko-fi here: https://ko-fi.com/laurenkress

Do we need to rethink the way we do networking in 2020?Today I'm chatting with Christine Smith, Founder of riplEFX about the power of networking the right way.Christine Smith is the Obi Wan Kenobi of Networking and in our chat today we're talking about how to use linkedin to network and how to leverage your networks to better yourself personally and professionally and solve any problem in your world.Connect with Christine on LinkedIn here: https://www.linkedin.com/in/christinesmith34/And learn more about RiplEFX here: https://riplefx.us/

Learn more about what to look forward to this season on the Grow Your Brand podcast!

I'm baaaaack! Happy Monday!Before I went on break we were talking a lot about the importance of consistency, so for this week I thought we'd take a closer look at exactly how to be consistent so you can build success habits and achieve your business goals.I'll run through a short maths exercise to show you how to break a realistic 3 month sales target into a bite size daily activity that is completely feasible to achieve.This episode comes with a free KPI Tracker you can download to define 3 objectives you want to achieve in the next 3 months and stay on task to work towards achieving them.Download the tracker here: https://www.laurenkress.com/how-to-be-consistent-for-sales-and-marketing-successKey Timecodes:0:49 The simple tool I created to be consistent with sales and marketing1:33 Entrepreneurship challenges with consistency2:01 Breaking long term goals into 3 month objectives3:14 Sales as a science example and how to do the maths5:17 Content marketing scheduling for consistency5:49 So how do you drive the conversation to generate leads?6:03 Monday motivation action for this weekSign up to receive all the latest episodes from Grow Your Brand here: http://www.growyourbrand.com.auAnd support the show on ko-fi at https://ko-fi.com/laurenkress

Absolutely wonderful to be chatting with my good friend Lyndall Farley about the benefits of taking a break and the opportunities we can seize in this strange year.If you've felt like you've been stuck in a hamster wheel and you want to look at how you can design your life differently for the future, this episode will be a great listen for you!Lyndall shares the power of reflection and the things we need to think about in order to make the most of the challenges that have come our way in 2020.Lyndall is a sabbatical specialist, wellbeing coach and Founder of Beyond a Break.Find out more about Lyndall and the work she does with individuals and corporates at https://www.beyondabreak.com/You can also get in touch with her via LinkedIn here: https://www.linkedin.com/in/lyndallfarley/Today I also shared that I'm opening up more interview opportunities in the form of branded content, sponsored interviews and partnership packages.You can find out more about what this involves at https://www.laurenkress.comTo support the show head to https://ko-fi.com/laurenkress

Have you been to a bad online event recently?My guess is that if you've registered for a few online events this year then you probably have given at least one a miss, and at least one you attended was disappointing.Today I'm talking about how this relates to the trick many people are missing when it comes to navigating the attention economy within the unique circumstances of 2020.You'll learn the hacks that work and don't work when it comes to generating interest and intrigue in your brand.Because it's that time of the week to talk about how we can get YOU out there for the world to see.Join me on this week's SEEN & HEARD episode fresh from today's live stream on LinkedIn, Youtube and Facebook!Here's the links I shared during the show:1) Check out the Spark Festival and register for a week of awesome live streams next week! I'll be chatting with Steve Grace about the art of storytelling and positioning your brand to attract top talent on Monday the 12th at 3pm AEDT: https://sparkfestival.co/2) If you don't want to wait for the podcast episode to be released from my interview with youtuber and SEO expert Matthew Woodward you can check out the Live stream here: https://youtu.be/wAAmtzOCrlc3) Learn more about the 6 interview formats I use to help smart people share their BEST stories with the world by checking out my new video on how to create compelling content here: https://youtu.be/R6LmAYyMCbcIf you want to find out more about the sponsorship & partnership packages I'm offering so you can get webinar-worthy attention and deep engagement without the price tag visit my website: https://www.laurenkress.com

Happy Monday! In today's Monday Motivation episode we're taking a closer look at what to do (and what not to do) to start conversations that will build momentum for your business development and generate sales calls with valuable leads.This episode follows on from last week's MONDAY MOTIVATION episode where we spoke about setting your sales target and using sales as a science to calculate your daily non-negotiable activities.To help you remember the different strategies you can use I've created a pin on pinterest and a blog post as well that will give you more detail around each of the conversation starter methods you can use for your lead generation.Access the pin here: https://pin.it/3KCOgy7Access the blog post article here: https://www.laurenkress.com/how-to-generate-your-most-valuable-leadsKey Time Codes:0:03 Last week's episode and activity - your weekly KPI's 0:44 The challenge with keeping on track after your first week1:06 Coping with self-doubt as a solopreneur1:33 Inspiration to stay consistent with your business development2:20 Sales strategies to generate leads and conversations without spending money5:15 Your actions this week to stay on track and reach your sales targetsIf you enjoyed this episode, I also recommend checking out my interview with Peter Strohkorb from a few months back - particularly if you are looking for help with more complex sales - you can watch or listen to the episode here: https://www.laurenkress.com/b2b-sales-funnel-optimisation-for-sales-accelerationThe other episode I recommend checking out if you're looking for more help with your outbound marketing is my interview with Liam Redmond which is available here: https://www.laurenkress.com/outbound-sales-for-100-meetings-a-month-with-liam-redmondPs. Subscribe to the show's newsletter on my website here: https://www.laurenkress.com/grow-your-brandTweet with me @laurenkress89 and join the conversation #growyourbrandFind out more about me and my work at https://www.laurenkress.comSupport the show on ko-fi here: https://ko-fi.com/laurenkress

Brian Fretwell's Ted Talk has over 2.3 million views and with good reason.Brian's ability to explain complex ideas about the brain in a way that is funny, memorable and allows us to understand ourselves at a deeper level is a rare talent. Needless to say it was such a privilege to have Brian join me on the show on our Live with Leading Thinkers segment and I highly recommend checking out the amazing work he is doing to help people achieve a greater sense of joy and purpose in their lives using intuition and the art of enquiry over at https://findingthefires.com/You can also learn more about Brian by heading over to his LinkedIn profile here: https://www.linkedin.com/in/bfretwell/You can check out Brian's Ted Talk here: https://youtu.be/qiN67V5q3C4Other links and ideas shared in the show:If you're curious about my video on the "law" of attraction I referenced in relation to what I said on the show today you can check it out on youtube here: https://youtu.be/T7sHon8GZGkIf you want to subscribe to the show's mailing list and access the podcast and live stream schedule just visit: http://www.growyourbrand.comTune into my Live Stream on Friday at 11am AEDT to chat with me about the darker side of outsourcing and the challenges with letting go.To become a supporter of the show and get a shout on the show go to: https://ko-fi.com/laurenkressTweet with me @laurenkress89 and join the discussion #growyourbrand: https://twitter.com/laurenkress89Until next time remember that sharing your talents with the world will make it a better place xo

Have you noticed the hype around outsourcing in order to "live your dream life"?In this episode I'm talking about outsourcing mistakes I've made and seen others make and chat through the pros and cons of outsourcing and what to expect if you do.We'll also take a closer look at the different roles and skillsets required within the marketing functions of your business and the questions you want to ask yourself to make sure you don't end up outsourcing the things that bring you joy and meaning.

Starting a conversation with a complete stranger can be awkward at the best of times.In this episode we're going to look at how to send cold emails and messages to make a good first impression and begin to build rapport with potential customers in need of your help.I also talk about the importance of having social proof and a clear message to make sure from your initial outreach message you are starting to build engagement and memorability by being relevant and useful for your prospect.This podcasts and the templates that go along with this are largely focused on B2B prospecting but the same principles apply if you're selling a premium service B2C.Now it's time to TAKE ACTION!Access the PIN I've created on Pinterest here: https://pin.it/2w55ECp or via the episode webpage below with the 5 different conversation starter templates that you can use to start building your pipeline and Grow Your Brand.Access the webpage here: https://www.laurenkress.com/how-to-send-cold-emails-and-messages-that-actually-start-conversationsNext Monday we'll be talking about relationship development and how to manage your pipeline so you can close more deals with your ideal clients!

Wondering how you can convert more leads into customers via an email marketing sequence?This week I chat with podcast host of Storytelling Secrets, Julian Danylak (aka. Jules Dan) about how to DIY your own great autoresponder series (without the cookie-cutter template everyone else has!)Jules is an email copywriting expert and there are so many great little tips and tricks in here that will help you optimise your emails from the outset! I certainly learnt a thing or two!If you want to find out more about how to convert more leads into customers via email, check out Julian's check list here: https://julesdan.com/emailmistakes/If you want to help support the show head over to my ko-fi page here: https://ko-fi.com/laurenkress anything you can do is greatly appreciated!

Are you playing a smaller game than you'd like to? Where do you want to take your business over the next 5 years? Today I'm talking about the differences and similarities between entrepreneurs and small business owners which leads to a discussion about the extreme under representation of female founders in the startup space and who receive funding from venture capital firms.I also explore the barriers of what can hold us back particularly as women especially in relation to high growth industries.But this thing is much bigger than me and I'm more interested in what you think so please join the conversation on twitter with me my handle is @laurenkress89 and our conversation tag is #growyourbrandIf this resonates - there's a special offer I've made for you at the end of the show - and you can send me a message on LinkedIn if you'd like to take me up on it :)In terms of a general overview of this podcast - here's the points I cover.- What has traditionally been different about entrepreneurs and small business owners?- Why is there a significant difference in gender diversity between these two groups?- What has happened in 2020?- What could happen over the next 5 years given the Boosting Female Founders initiative?- The hidden entrepreneurs: what's going on for intrapreneurs, side-businesses and seed projects in 2020?The references I make during this live stream are to the following:https://www.smartcompany.com.au/budget-2020/women-led-businesses-excluded-boosting-female-founders-initiative/https://www.linkedin.com/posts/holly-branson_allyship-equality-antiracism-ugcPost-6724977267363127296-ogi_http://wadeinstitute.org.au/wp-content/uploads/2019/04/Women_and_Entrepreneurship%20report_small.pdfhttps://royalsociety.org/topics-policy/publications/2015/unconscious-bias/Tweet with me @laurenkress89 to join the discussion #growyourbrand Contact me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Support me on Ko-Fi here: https://ko-fi.com/laurenkress

Do you have leads and prospects who are falling through the cracks?What happens after you start a conversation with a new potential customer? Relationship development and sales pipeline management are the secret to capitalising on the momentum we've been building over the past few weeks. We've talked about how to be consistent, we've looked at how to generate leads (without being spammy) and we've gone through how you can send cold emails & messages that actually start conversations... so today we're talking about what to do from there so you can close more deals.I'll also share with you a simple question you can ask to your prospect during a conversation so that instead of being pushy you are being of service by having their permission to talk about your solution in a relevant and valuable way.Highly recommend checking out the free version of Airtable as a starting place to keep track of your customers if you're a small business (I am not an affiliate, I just love the product!).To track marketing qualified leads I use Active Campaign. I am an affiliate of Active Campaign, and if you use this link and decide to make a purchase, it will support me and this show with a small commission. If that sounds like a win-win to you - use this link here: https://www.activecampaign.com/?_r=V8BWB9QC

If you sell a business service or a premium offer and you've been wondering how you can gain and retain more customers and ultimately, how to increase customer lifetime value, then I guarantee you will take away thousands of dollars worth of value from my interview today with marketing guru, Floris BlokFloris is the Director and Founder of Relevate Consulting and Co-Host of The Front Line Podcast and in this episode we discuss questions like:"Who do I need to target within a business to get my next sale?""Why isn't my Facebook & LinkedIn advertising working?""Will my marketing efforts actually do anything to drive my conversion numbers up?""How can I increase my return on investment from brand building activities?"Floris also covers:- How to get back to basics to ensure your marketing strategy is on the right track- The problems with Facebook Advertising- Really understanding the customer journey- The key moments to leverage to drive conversion- The free opportunities to promote your brand that your competitors probably aren't thinking about...and much more!Connect with Floris on LinkedIn and learn more about his work and his podcast here: https://www.linkedin.com/in/florisblok/Find out more about Relevate here: https://relevate.com.au/Support the show on ko-fi at: https://ko-fi.com/laurenkressFind out more about me and my work at https://www.laurenkress.comPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn (Just search for Lauren Kress, The Business Scientist)

Finding it hard to promise a result?Got a new offer with no case studies?Frustrated with the push to provide a cookie-cutter solution?Today I'm chatting about the challenges many of us face when it comes to providing the promise or ‘guarantee' that our clients want and some strategies you can use to overcome this.You can grab a free copy of the book I mention in this episode "Game Changer" by Renee Hasseldine which outlines the 4 models you can use to bring your offer to life and attract more of your ideal clients: https://thinkrapt.com/growyourbrand/ and using the coupon I mention at the start of the show. Be quick! This offer is limited to the first 10 people to request a copy!Help me make this show possible on ko-fi: https://ko-fi.com/laurenkressRate and review this show at: https://ratethispodcast.com/growyourbrand

Have you ever felt like you've gotten in your own way of making a sale?Like there was a person in front of you ready to buy, but for whatever reason you hesitated in offering your help?I certainly have!When I'm afraid of rejection or I'm questioning my self-worth I have a hard time promising value to a prospect.So in today's Monday Motivation episode on the Grow Your Brand show I'm talking about how to overcome self doubt in the sales process so you can get out of your own way and make the most of every opportunity that comes your way.Grab a copy of the 5 questions you can ask yourself to break through feelings of self doubt in a sales conversation on my website here: https://www.laurenkress.com/how-to-overcome-self-doubt-in-your-sales-processThank you to those who can support the show on ko-fi: https://ko-fi.com/laurenkress

Did you know courage is a skill you can build?Just like a muscle it can be strengthened or weakened depending on the actions you take in your life.In this week's Live with Leading Thinkers episode I'm speaking with Business Advisor, Podcaster, Author and Courage Mindset Coach Sana Turnock from Business Advisory South West and Peel to talk about how to be more courageous to make the changes we want for our life and business.We also talk about coping with uncertainty and backing yourself to take your life and business to the next level.Find out more about Sana Turnock on LinkedIn here: https://www.linkedin.com/in/sana-turnock-90a17133/Access Sana's podcast, books and more via her website: https://courageunravelled.comFor those of you who can afford it, thank you for supporting my work and this show on ko-fi: https://ko-fi.com/laurenkressPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn.

Automated marketing funnels have been in the "inflated expectations" peak of the digital marketing hype cycle for sometime now, but with everyone doing it, is it still something to strive towards setting up?Funnel builders themselves are starting to say that you can no longer "simply" rely on the automated marketing funnel... so today we're going to take a look at this in terms of the bigger picture of what works and what doesn't work with marketing and why.Follow along with this episode by checking out the 2020 Digital Marketing Hype Cycle released by Gartner that I discuss during the show here: https://www.gartner.com/en/marketing/insights/articles/top-5-trends-drive-gartner-hype-cycle-digital-marketing-2020Thank you for support the show on ko-fi here: https://ko-fi.com/laurenkress

Have you ever felt pressure to over service a new client when they seem to be showing even the slightest sign that they're second-guessing their decision to sign on with you?Today I'm talking about how to overcome buyers remorse whilst setting clear boundaries with clients or customers who have signed up to your service, program or other offer.When we're selling a premium service or product it's important we understand that no matter how much value we provide and how much our new client needs this value, the chances are that they will experience at least some level of regret for deciding to take the plunge to purchase.It's important that in response to this we avoid the temptation to over service customers when we sense there is some level of regret (I had to learn this the hard way!)The two content pieces I reference during this episode are available using the links below:The Drama Triangle video & eBook: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplaceMy interview with business strategist Keziah Robinson: https://www.laurenkress.com/who-do-you-want-to-do-business-with-keziah-robinsonSupport me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkress

What data do you use to find and assess product to market fit so you can make informed make decisions to grow your brand and business?Today on Grow Your Brand Show's Live with Leading Thinkers segment I'm speaking with Terry Nawrot, CEO of Insightpath, LLC about how their new customer feedback tool is helping businesses of every size find, assess and optimise product to market fit by tracking their customer and key stakeholder feedback.They do this by making it easier to have more conversations more often - something I can totally get behind!Find out more about Terry Nawrot on LinkedIn here: https://www.linkedin.com/in/terry-nawrot-02386a1/Learn more about Insightpath here: https://www.insightpath.io/Support the show on ko-fi: https://www.ko-fi.com/laurenkressTweet with me @laurenkress89 and join the conversation on LinkedIn #growyourbrand

If you're great at sales and generating leads that way the...what does brand marketing do and is it something you need to be thinking about?The shorter answer is yes...the long answer is this podcast episode ;)We've all heard the analogy sales people use about the importance of building a relationship that goes something like this."You don't walk up to a stranger and ask them to sleep with you"But today I want to take that analogy further and extend it to brand building.I see so many entrepreneurs and small businesses so heavily focused on optimising their sales activities that they miss out on the activity that will not only enhance their sales but will ultimately become the primary driver of growth.We're going to get super nerdy in this episode, so buckle up for some maths and science as we explore the value of brand building together!Follow along with the screen shares on this podcast episode:Visit my new home page here: https://www.laurenkress.comAnd to nerd out on the Media In Focus White paper by Les Binet and Peter Field head to: https://www.effworks.co.uk/download-media-in-focus/Thanks to our regular listeners who support the show on ko-fi - you can become a supporter show for the small fee of a price of coffee once a month here: https://www.ko-fi.com/laurenkress

In today's monday motivation episode, I share 5 super simple ways to improve client service and keep your clients happy.Head over to the free resource section on laurenkress.com to access the 3 templates I've created to help you take action today to help manage stakeholders, streamline communications, keep projects on track and increase the chances of repeat business from your best clients.Access the free template on Lauren's Laboratory: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplaceSupport this show on ko-fi at: https://ko-fi.com/laurenkressFind me on twitter: https://twitter.com/laurenkress89Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Want to learn the SEO hacks - the quick wins - that will help you rank higher in the space of days rather than in weeks or months? Well... today I'm speaking with Youtube legend and SEO expert Matthew Woodward about the little things you can do for a BIG impact when it comes to appearing on Google's first SERP (search engine result page) Ready to drive drive more quality traffic to your website? This is an episode packed with actions and there's a bunch of resources to help you along every step of the journey: Learn to increase site speed here:https://www.matthewwoodward.co.uk/seo/on-page/increase-website-speed/Action quick wins like ranking for featured snippets and Google's "People also ask" FAQs here:https://www.matthewwoodward.co.uk/quick-win-seo/More ways Matthew can help you with your SEO here:https://www.matthewwoodward.co.uk/seo/For help with link building head to:https://linksthatrank.com/See you on the first page of Google!Please remember to support the show if you're a regular listener - it's what helps to make this show possible.If you can afford it please consider paying me for the work I'm doing with a price of a cup of coffee over on ko-fi at: https://www.ko-fi.com/laurenkressIf you can't afford it right now, free ways you can support this show include giving the show a positive rating, review, sharing it with your professional network.Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Want to learn the hacks for how to get more youtube subscribers & video views fast?!Here's what I've learnt since my last post a few months back on how I got my first 1,000 subscribers - this time I'm going to show you the hacks I'm using to accelerate my growth on the platform and how to analyse your Youtube traffic to understand what's working and what isn't.Links mentioned in this show:1) Come check out the dialogue we're having at the PSA's South Australia HUGs meeting this month we're I'll be in dialogue about the role of dialogue in growing our visibility: https://nsaoa.wildapricot.org/widget/event-40443932) Learn more about how Ubersuggest can help you grow your Youtube channel (and more!) with Neil Patel's free training series here: https://neilpatel.com/training/3) Find out more about how you can work with me (for both B2B and B2C knowledge-led brands!) by reaching out to me on linkedIn here: https://www.linkedin.com/in/laurenkress89/4) Support the show on ko-fi here: https://www.ko-fi.com/laurenkress5) Visit my website to access my new free content audit tool to help you grow your brand: https://www.laurenkress.comPs. Please rate and review this show at: https://ratethispodcast.com/growyourbrand

In this Monday Motivation episode we're talking about how to increase customer retention and loyalty by understanding the different stages of the customer journey and the touchpoints you can leverage to grow your brand. By understanding how to improve the customer experience at each and every stage of a client's journey with you will also increase customer advocacy by through positive client testimonials and word of mouth referrals.To access my interview with Joey Coleman that I mention in this episode, head over to this episode of my 2019 podcast show The Oyster here: https://podcasts.apple.com/au/podcast/never-lose-customer-again-award-winning-speaker-author/id1336604163Support me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkressPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

How do you build a lead magnet that attracts enough attention from a stranger in your market to start building a relationship that could turn them into your next best customer?Find out in my interview today with Business Strategist, Startup Consultant & Founder of The Mad Ones with Mez Gallifuoco.WARNING: This show contains loads of business nerd tangents because Mez is my super smart cousin who lives on the other side of the world and we get chatting like we're in my aunt's kitchen drinking tea!Pre-register for Mez's mini-course on how to build your irresistible lead magnet here: https://path-to-product.mykajabi.com/build-your-irresistible-lead-magnetAnd if you want to receive one of the 5 unique codes that will give you access to the mini-course for free, send me a private message on any one of my social platforms or send me an email: lauren.kress@pacificcontent.com.au - but be quick, strictly only 5 codes available!Follow Mez on Instagram @millennialstrategistIf you're a regular listener, please consider becoming a supporter of this show via ko-fi here: https://ko-fi.com/laurenkressPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

If you've been wondering how podcasts make money, how much money podcasting makes, how many listeners you need to make money and how much podcast sponsors will pay then have a listen to today's episode where I break down podcast monetization options, talk about best practices for getting sponsors and share a little bit more about what I'm finding works best on the medium that allows us to create the most intimate relationship with our audience.If you'd like more tips about how to start a podcast I highly recommend having a listen to my episode with Darren Moffat from season 3 here: https://www.laurenkress.com/how-to-grow-your-podcast-audience-with-darren-moffatt-and-lauren-kressIf you're in Australia I also highly recommend checking out The Australian Podcasters Collaborative group on Facebook - an absolutely amazing community and literally one of the few reasons I still spend time on the Facebook platform.https://www.facebook.com/groups/australianpodcasterscollaborativeAs I mentioned on this show, the model I preference for generating income from the work I do on this platform is via ko-fi. If you enjoyed this episode and would be happy to buy me a cup of coffee as a thank you, head over to ko-fi here: https://ko-fi.com/laurenkress

To kick off the first episode for my new Monday segment Monday Mindset we're talking about decision making in business to help you figure out your next best step. In this episode I'll take you through:1) The decision making challenges business owners and entrepreneurs face2) The different styles of decision making3) Four decision making models you can use to accomplish more in your business4) Goal setting and how to set SMART goals in your businessThe links I refer to in this podcast episode are:1) The Neuroscience of Intuition with Brian Fretwell: https://www.laurenkress.com/the-neuroscience-of-intuition-and-how-to-connect-to-your-spark-with-brian-fretwell2) Ep. 1 of Season 4: How to be consistent and win more clients: https://www.laurenkress.com/how-to-be-consistent-for-sales-and-marketing-success3) My Youtube video on 16 Personalities and how to interpret your results: https://youtu.be/aIazRPSeQ7M4) For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkress

Today I'm chatting with the amazing Hallie Avolio about why self care is important for entrepreneurs and small business owners who want to succeed.Hallie and I talk about some of the challenges we've faced as business owners when it comes to taking care of ourselves and the actions you can take to experience more joy in your business and life.Hallie Avolio is the President & Founder of Sassy Healthy Fit, a lifestyle brand that empowers In Demand Women to prioritize themselves and unlock their sassy side without guilt. Hallie is a huge believer in the power of positivity, affirmations and taking action that is simple, sustainable and fun. Hallie is the host of The Sassy AF Audio Experience Podcast, Sassy AF TV - LIVE, a consultant, speaker, and a passionate leader for her growing community of In Demand Women. Find out more about Hallie Avolio and her work here: https://sassyhealthy.fit/If you're a regular listener, please consider becoming a supporter of this show via ko-fi here: https://ko-fi.com/laurenkressTweet with me @laurenkress89 and join the discussion #growyourbrandPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

If you're not running an ecommerce website and you do a lot of business through referral or social media platforms like LinkedIn, Facebook and Instagram then you're probably wondering "why do I need a website"?And it's a completely legitimate question. Websites can feel like a big hassle and investment for not much return.If you already have had a website for a while and it hasn't brought you a lot of business, then you've probably experienced a lot of frustration with trying to stay across upkeep expenses, cyberthreats, GDPR compliance...So in today's SEEN & HEARD episode I'm going to talk about the pros and cons of having a website and the shift in thinking that will be a game changer for your business growth online.Relevant links for this show:1) Check out my interview with Matthew Woodward on SEO Quick wins here: https://www.laurenkress.com/the-seo-quick-wins-most-entrepreneurs-miss-with-matthew-woodward2) If you want to learn about SEO - I've been doing Matthew's free 90 day course which begins with a free mini-course you can sign up to here: https://www.matthewwoodward.co.uk/quick-win-seo/3) As I mentioned for my main website I use a referral partner's platform called Moble and for the membership site I'm building presently I use Evolvepreneur which you can find out more about using my affiliate link here: https://evolvepreneur.app/?aff=267Support the show over on ko-fi here: https://ko-fi.com/laurenkress

Join me today as I talk about the unique challenges and opportunities that come with working from home as a small business owner and 7 of my favourite ways you can increase productivity whilst decreasing stress.We'll look at how productivity can be improved by discussing:- Entrepreneurship challenges for productivity- Why productivity is important- Stephen Covey's 4 quadrants- The neuroscience of productivity- 7 ways to increase productivityThe resources I reference in today's show are:1) 4 tell-tale signs you're a serial multitasker (on Den Lennie's show How to scale a video business): https://www.buzzsprout.com/813578/4498820-4-tell-tale-signs-you-re-a-serial-multitasker-ep-105-lauren-kress2) The Organized Mind by Daniel Levitin 3) Thinking Fast & Slow by Daniel Kahneman4) The youtube video I made about productivity a while back: https://youtu.be/5nz8YdUCMig5) The Bullet Journal by Ryder Carroll : https://bulletjournal.com/6) The Digital Bullet Journaling video I made: https://youtu.be/psN3ogWm-Yo7) The article I wrote about remote work tips: https://www.laurenkress.com/post/working-from-home-during-lockdown-6-tips-to-stay-productive-and-socialFor regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressIn the spirit of reconciliation I would like to acknowledge that this podcast is recorded on the traditional lands of the Dharawal Nation and pay my respects to their Elders past and present. I would also like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land.

Looking for a system to get more sales through your door before the new year?I had such an awesome chat with Perry Papast today about how we can do exactly that!Learn how to optimise your B2B sales process to maximum efficiency with a system that will work time and time again in today's LIVE WITH LEADING THINKERS podcast.Find out more about Perry on LinkedIn here: https://www.linkedin.com/in/perrypapast/For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressTweet with me @laurenkress89 and join the discussion #growyourbrandPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

When we get serious about showing up as ourselves in the world - we will undoubtedly experience negative comments, criticism, internet snark and trolls.It's an inevitable part of the personal brand building journey and in this first part of my 2-part series on this topic I'm going to talk about the practical things we can say and do to protect and continue to grow our reputation.In part 2 which I'll release on Monday for our next Monday Mindset episode we'll talk more about the feelings we experience as a result of negative comments and in particular how to deal with shame.For regular listeners who enjoy this show, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressTweet with me @laurenkress89 and join the discussion #growyourbrand

Before you listen to this episode on how to deal with shame from negative comments make sure you've had a listen to part 1 on how to respond to negative comments.In part 2 I share my experiences and the strategies I've learnt to help deal with feelings of shame that can arise from receiving negative comments and criticism.We also explore:- The difference between shame and guilt- The neuroscience of fear, stress & the fight, flight & freeze response- Our brain's goal to avoid pain & seek pleasure- How to reframe the negative stories we tell ourselvesThe book I mention in today's show is Brene Brown's book Rising Strong which I highly recommend checking out if you haven't yet read or listened to it.A big thank you to everyone who has been a part of the Grow Your Brand podcast journey this year and for supporting the show on ko-fi here: https://ko-fi.com/laurenkress

In this episode I'm chatting with the incredible author, speaker and master connector Laura Templeton from 30 Second Success to talk about how to create your best 30 second elevator pitch - and it's probably not what you're expecting.Laura's approach is fresh, unique and will give you the confidence to get networking!To find out more about Laura and grab a copy of her book head over to: https://30secondsuccess.com/If you'd like to connect with Laura on LinkedIn you can reach out to her here: https://www.linkedin.com/in/30secondsuccess/To support this show and help keep it going head over to ko-fi here: https://ko-fi.com/laurenkress

We often talk about personal branding and how to scale a business but we hear less about what thought leadership marketing is and how it can help us to scale an idea.So in today's episode I'm speaking with host of the Leveraging Thought Leadership podcast Bill Sherman to learn about how we can scale an idea so we can be a purpose-driven entrepreneur armed with knowledge to grow our business AND make an impact by changing the world for the better.Find out more about Bill Sherman on LinkedIn here: https://www.linkedin.com/in/bill-sherman-274a02/Check out his podcast show here: https://thoughtleadershipleverage.com/thought-leadership-podcasts/And learn more about Bill's business Thought Leadership Leverage here: https://thoughtleadershipleverage.com/To support this show and help keep it going head over to ko-fi here: https://ko-fi.com/laurenkress

Learn why company culture is important for brand growth and how to inspire employee advocacy within your company in this episode of live with leading thinkers!I'm so excited to be joined by Meredith Cranmer, Co-Founder of Award-Winning agency Because for today's live with leading thinkers episode on the Grow Your Brand show.We're talking about creating a culture that continues to thrive in difficult times and how to harness the power of your employees to grow your brand.During this podcast we discuss:- What your brand is and why it's so important for your business- How employee engagement can boost your brand growth- The importance of brand ambassadorship in re-engaging staff- The importance of active listening in leadership - How to cultivate a high performance culture - Tapping into employee passions to encourage employee advocacy of your brand - Tips for onboarding your staff to encourage brand advocacy and much, much more.Find out more about Meredith Cranmer at: https://www.linkedin.com/in/meredithcranmer/You can also learn more about Because at https://www.becausexm.com/Ps. If you're a regular listener, please consider becoming a co-creator for the price of a cup-of-coffee once a month over on ko-fi: https://ko-fi.com/laurenkressPps. Until next year, remember that sharing your talents with the world will make it a better place

We hear it time and time again "you need to find your niche"... but how do we find the right niche for us and the market we want to serve? And what if you have lots of ideas and you're worried about being bored?I see questions about this topic popping up all the time (and I have a stack of questions myself) so I'm very excited to be sharing this Live with Leading Thinkers conversation with you with Jason Osborn from ReThink Academy.Jason will also talk us through some of the most common objections when it comes to settling on a niche and I also share some of my own objections I've had to this previously and what I've discovered in my own business journey.Jason and his colleagues have taken thousands of new entrepreneurs through the ReThink formula we discuss today to help them grow their brand and make money doing what they love.To access the first four chapters of RETHiNK social media by Founder of the academy Paul O'Mahony head over to: https://rethinkgift.com/get-your-free-rsm-book1595460063For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressFind me on twitter: https://twitter.com/laurenkress89Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn: https://www.linkedin.com/in/laurenkress89/

In this episode I speak with marketing consultant Robin Cangie about the digital marketing mistakes to avoid. I also touch on how I'm processing and working through the events of the last week and a book that I'm reading that's been helping me cope with things in a more real (and less avoidant) way.The book that I mention today is Sarah Wilson's latest book called "This one wild and precious life" and I highly recommend giving it a read.The topics that Robin and I cover in our conversation today about digital marketing include:- Common marketing myths in the B2B space- What could be going wrong in your content marketing and thought leadership marketing strategy- The importance of knowing your strengths and weaknesses- Why you need to think about collaborating with other consultants- How to leverage joint venture opportunities as a thought leader- The role of thought leadership content- The power of email marketing to build credibility and attract clients- The barriers we experience when it comes to marketing ourselves effectively- How to build an email marketing list- How to engage with like-minded people on twitter- The value of asking for help from your networkTo connect with Robin Cangie you can follow her on twitter here @robinoula and find out more about her work here: https://robincangie.me/Support this show on ko-fi here: https://ko-fi.com/laurenkressThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

To celebrate 100 episodes of the Grow Your Brand podcast I'm speaking with my dear friend Holly Kristensen about the role of effective altruism in business and entrepreneurship. Holly has helped me to learn and grow as a person in a huge way over the past year and I'm so grateful to be able to share this candid conversation with you as we kick off the 5th season of the show.This episode, as Holly puts it, includes a "constellation of conversations" and we touch on a range of ideas and topics including:- Daily habits for a better world- Shiny object syndrome- James Clear's book Atomic Habits- Effective altruism in business- Social impact vs virtue signalling- Customer needs vs manufactured needs- Brand values in entrepreneurship- Environmentalism- Mental Health- Meditation- Sarah Wilson's book "This one wild and precious life"Until next time remember that sharing your talents with the world will make it a better place.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

A short motivation-focused episode where I talk about the connection between ethical brand building, social impact and politics and explain why I'm using today as an opportunity to listen, learn and amplify the voices of Indigenous voices within the Australian community.The articles by Indigenous Australians that I quote from in today's podcast are:"If your child asks why Australia is celebrating a day of invasion, what will you tell them?" byAmy McQuire for IndigenousX, The Guardian, 26th of January 2021Access the article here:https://www.theguardian.com/commentisfree/2021/jan/26/if-your-child-asks-why-australia-is-celebrating-a-day-of-invasion-what-will-you-tell-themTweet with Amy @amymcquire"On Invasion Day, our calls for justice will not be silenced" by Meriki Onus, Sydney Morning Herald, 24th of January 2021Access here: https://www.smh.com.au/national/on-invasion-day-our-calls-for-justice-will-not-be-silenced-20210124-p56wf0.htmlTweet with Meriki @MerikiKOUntil next time remember that sharing your talents with the world will make it a better place.Tweet with me on twitter @laurenkress89Connect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Become a co-creator by supporting this show on ko-fi here: https://ko-fi.com/laurenkress

Are you finding it challenging to communicate the value you provide as a service provider, knowledgeable expert, consultant or coach?A few episodes back I talked about one of my favourite business books - Game Changer by Renee Hasseldine on a SEEN & HEARD episode about how to demonstrate your value when you can't promise a precise result - and today I'm very excited to be having a chat with Renée herself!You can grab a free copy of Renee's book "Game Changer" which outlines the 4 models you can use to bring your offer to life and attract more of your ideal clients: https://thinkrapt.com/growyourbrand/Be quick! This offer is limited to the first 10 people to request a copy!Help me make this show possible on ko-fi: https://ko-fi.com/laurenkressRate and review this show at: https://ratethispodcast.com/growyourbrandThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

I love when modern day science and ancient philosophical wisdom come together to offer us something that will improve our lives (and our businesses!)That's why I'm super excited to be speaking with Dr Narjes Gorjizadeh about why even just a minute of meditation a day can change our brains and improve our lives.Dr. Narjes, is a PhD research scientist, certified meditation and mindfulness coach, and the creator of the G.R.O.W. program. Her mission is to empower every person with science-based wisdom and tools to live their best life.Find out more about Dr Narjes and dowload a copy of her eBook "5 secrets to stress-free living" by heading over to: https://drnarjes.com/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

I chat with business coach Anthony English about how his unique approach to reaching his ideal client has being paying off big time!I also share a little bit more about my new CMO role, why I'm excited about it and how you can get involved in the movement we're creating to help more people around the world feel understood, validated and connected.If you'd like to attend our pre-launch webinar head over to our LinkedIn event here: https://www.linkedin.com/events/overwhelmed-underprepared-anew-6767293192644784128/You can also join the movement and grab one of our ethically-sourced T-shirts or Hoodies here: https://teespring.com/stores/people-strengthTo find out more about Anthony English connect with him on LinkedIn here: https://www.linkedin.com/in/anthonyenglish/And access Anthony's rapidly growing Youtube Channel all about quick tips for tech frustrations here: https://www.youtube.com/channel/UCOVfp1Ic9dc0z6MigHjFClAThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

I talk about my personal experience as a bisexual entrepreneur who has come out later in life. I share the stories that led to me discovering more about who I am, the isolation I've struggled with as a result and why running a business for the past 5 years has helped me start to understand more about how to live a life that is true to myself without feeling so alone.I've been thinking about doing an episode on bisexuality for a while, and in honour of Bisexual+ health month I wanted to make this idea for a podcast topic a reality - I hope you enjoy this stream-of-consciousness episode that is a bit of change from our usual topics of conversation.You can find out more about Bisexual+ health month, the health disparity the "Bs" in LGBT face and access a stack of useful resources online via the Bisexual Resource Centre - check it out here: https://biresource.org/The article I mentioned on the show from The Conversation is available here: https://theconversation.com/marriage-could-be-good-for-your-health-unless-youre-bisexual-121865If you're looking for support right now and want to speak with someone, you can chat with an LGBT+ helpline anonymously - here's some places you can go:In Australia:https://qlife.org.au/https://www.7cups.com/lgbtq-chat-room/Overseas:New Zealand: https://safetotalk.nz/get-help-for-yourself/lbgttqi/United States: https://www.glbthotline.org/peer-chat.htmlUnited Kingdom: https://switchboard.lgbt/Canada: https://thelifelinecanada.ca/suicide-prevention-resources/lgbtq/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

How do you make the most of your knowledge and expertise for marketing purposes? So awesome to chat with Author, Speaker and Marketing Strategist Sally A Curtis about this for this week's episode on how to get strategic with marketing process!Sally is a good friend of mine and we had a lot of fun chatting today about:- How to find our inner genius- The power of playfulness- Leveraging knowledge- Repurposing content- Creating deeper connections with your network- Attracting more clients- Keeping things simple- Why we shouldn't be perfect...and much much more!What's your inner genius? Share what you do best with me on Twitter @laurenkress89Find out more about Sally and her work on LinkedIn here: https://www.linkedin.com/in/sallyacurtis/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

I speak about career anxiety, status anxiety, the problems with the facade of a "meritocracy" and an honest account of my existential angst about work and life during the past year of the pandemic.Tweet with me @laurenkress89 to share how you're feeling about your career or reach out to me on LinkedIn by searching for Lauren Kress, The Business Scientist.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

In today's show I'm featuring an interview I did a while back with my mate and fellow podcaster Nate Peo soon after he'd started off on his podcasting journey. We talk about the power of making genuine connections with new people, podcasting, the future of work and the surprising opportunities you can create when you're willing to open yourself up to new things.Find out more about Nate Peo and his show The All-In podcast at https://www.natepeo.comThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Happy Easter! Today I'm asking some questions about why we work and sharing a few motivational frameworks I've found useful to help me understand how I can experience more meaning, joy and fulfilment in my day-to-day working life.We talk about Seligman's PERMA model, Maslow's Hierarchy of needs and the adapted 7 level of needs that followed and HBR's article on what employees really want which you can access here: https://hbr.org/2018/02/people-want-3-things-from-work-but-most-companies-are-built-around-only-oneThis podcast is free, but it isn't cheap. To show your support you can like this podcast, leave a comment or share it with someone who'd like it, you can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

This week I'm sharing an interview with my friend Tulsi van de Graaff on how to resolve conflict and lead a team through times of uncertainty. Tulsi is a conflict and communications expert and in this interview she shares a number of unique insights from her work over the past 7 years working as a management consultant, workplace trainer, facilitator, presenter and coach.You can find out more about Tulsi and connect with her on LinkedIn here: https://www.linkedin.com/in/tulsivandegraaff/Find out more about Brave People Solutions here: https://bravepeoplesolutions.com.au/This podcast is free, but it isn't cheap. To show your support you can like this podcast, leave a comment or share it with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

I talk through a bunch of questions you can ask yourself to help you identify your strengths and how you can best play to them in your career or business. I also share my exciting (but still pretty quiet!) announcement about my new membership site: Lauren's Laboratory.If you'd like to check out what I've been cooking up there simply head to https://www.laurenslaboratory.com

This episode follows from my previous episode on bisexuality & entrepreneurship which you can access here: https://www.spreaker.com/user/laurenkress/bisexuality-and-entrepreneurship-why-run This episode prompts a deeper dive conversation on bisexuality and includes a discussion about Carl Rogers & self-actualization, the human universal need for positive regard and the challenges of bierasure and biphobia as a bisexual person.I also discuss my personal experience as a bisexual woman in a mixed orientation relationship with a hetoresexual cis man and share some of the questions that have helped me recognize, validate and grow towards the goals that matter to me and not the ones that society has told us should matter.Want to join my laboratory? Come check out my NEW membership site! Woohoo! Access resources to grow your brand and business using science at https://laurenslaboratory.comTo read the bisexual manifesto written in 1990 that I read out on the show you can access it here: https://bialogue-group.tumblr.com/post/17532147836/atm1990-bisexualmanifestoFor support, a good place to start is the bisexual resource centre which you can access here: https://biresource.org/If you're looking for support right now and want to speak with someone, you can chat with an LGBT+ helpline anonymously - here's some places you can go:In Australia:https://qlife.org.au/https://www.7cups.com/lgbtq-chat-room/Overseas:New Zealand: https://safetotalk.nz/get-help-for-yourself/lbgttqi/United States: https://www.glbthotline.org/peer-chat.htmlUnited Kingdom: https://switchboard.lgbt/Canada: https://thelifelinecanada.ca/suicide-prevention-resources/lgbtq/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Today's episode follows on from our previous Ikigai episode and is about questions that can help us think about what it is that we love and how that can inform decisions we make about our career & business but also for creating more joy and meaning in our lives.My Ikigai worksheet will soon be available for you to download over on my new membership website: https://laurenslaboratory.com become a free member to access free resources like this and talk to me about these episodes and more in our new private community.You can also chat with me on twitter: @laurenkress89 or find me on LinkedIn.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

If you're thinking "I hate my job so what do I do?" you're not alone - In 2020, only 15% of people were actively engaged in their work according to Gallup, so in this episode Lauren Kress, The Business Scientist is talking about what you can do if you hate your job and you're thinking "what now?" Whether you're ready to quit, not sure if it's the right thing right now or if you can't quit, this week's career change focused episode talks about what you can do at your current place of employment (or in your business if your self-employed) as well as things to consider before you quit and questions that can help you make a decision either way. Statistics correction:When Lauren talks about ‘70% back in the 2011 Gallup Poll, she meant 70% were disengaged in their job'.It's important to remember here that you are not alone. Access the discussion questions from today's show here: https://www.laurenslaboratory.com/members/posts/62753-what-should-i-do-if-i-hate-my-job-podcast-discussionYou can also chat with Lauren on twitter: @laurenkress89 or find her on LinkedIn - just search for "Lauren Kress" or use the link below.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

What does the world need and how can we make it a better place? Now that you've thought about how you can play to your strengths and what you love, it's time to think about how to put all of this to best use to create a world where people and the planet thrive in order to complete the third part of our Ikigai. Unlike the first two Ikigai episodes, this third episode is about understanding what the science-based sustainable development goals for the planet are to begin with. To follow along with me as we discuss the 17 sustainable development goals as published by the International Institute for Sustainable Development visit their website here: https://sdg.iisd.org/sdgs/Within each goals there are targets that will provide a great starting point for you to think about how your Ikigai is coming together as we prepare for part 4 - how to make money doing your life's best work.Access more about today's discussion and keep the conversation going by visiting https://www.laurenslaboratory.com/members/posts/62817-ikigai-part-3-what-does-the-world-need-podcast-discussionTo access more discussion topics visit: https://www.laurenslaboratory.com/membershipThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

I review Atomic Habits by James Clear while talking about my own reflections and learnings from the book and share some questions to think about when it comes to motivation, success, and what you want to achieve in your life.Join the discussion at https://laurenslaboratory.com/membershipThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

In today's episode we're talking through the 4th and final aspect of the Ikigai framework - monetization. I also reveal a discovery about what the Ikigai really is and explain how the Westernised version of the Ikigai evolved.Here's some useful links from today's show:1. Find out more about National Reconciliation week here: https://nrw.reconciliation.org.au/2. Become a Free member at Lauren's Laboratory to join discussions about this show and more: https://laurenslaboratory.com3. Read about the real meaning of Ikigai at http://ikigaitribe.com/ikigai/ikigai-misunderstood/4. Check out the 12 types of value from Josh Kaufman's book the Personal MBA here: http://book.personalmba.com/12-standard-forms-of-value/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

In today's episode I talk about fixed vs. growth mindset, the important role fluid identity plays in life and business and the beauty & benefit of challenging societal norms. I also talk about my personal struggles with my gender identity, sexual orientation and relationship preferences co-existing with societal pressures and why I'm excited to see LinkedIn's new pronoun feature arrive in Australia!Useful links:1) Here's where I accessed the fixed vs. growth mindset infographic: https://images.app.goo.gl/JVaZaB3KeWJEp72y92) Here's where I read about fluid identity:https://www.researchgate.net/publication/334507210_Fluid_Identity_Freedom_and_Responsibility and https://www.theupcoming.co.uk/2020/10/14/fluid-identity-why-its-important-and-how-to-change-it/3) These are the episodes where I talk about bisexualty:Bisexuality & Entrepreneurship: https://www.spreaker.com/episode/43750800Bisexuality, Marriage & Self Actualization: https://www.spreaker.com/episode/444744574) This is the episode where I talk more about Maslow's Hierarchy of needs & other motivational frameworks:https://www.spreaker.com/episode/44202165 This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Today I'm going to talk about marketing manipulation and explain the most common emotional motivation triggers used to convince you to buy something you don't necessarily need. We'll also talk about mindful consumption and how looking at advertising in a different way can help you better meet your real needs and get what you're actually looking for.If you like this episode and want me to make more episodes like this please tweet with me @laurenkress89 or message me on LinkedIn."The New Science of Customer Emotions" article I referenced today from Harvard Business Review is available here: https://hbr.org/2015/11/the-new-science-of-customer-emotionsThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

As we come to the end of pride month I'm sharing more about my journey and what helped me arrive at deeper insight about myself in relation to this topic. If you've been wondering whether you are a lesbian or bisexual, or someone you care about is trying to figure this out for themselves, this podcast aims to help you peel back the layers on this complex question.If you'd like to hear more episodes like this or have questions that you'd like me to explore on this show please tweet with me @laurenkress89 or message me on LinkedIn https://www.linkedin.com/in/laurenkress89/Useful links from the show:Access the lesbian manifesto here: https://www.hitc.com/en-gb/2020/12/17/lesbian-manifesto-tiktok/If you're looking for support right now and want to speak with someone, you can chat with an LGBT+ helpline anonymously - here's some places you can go:In Australia:https://qlife.org.au/https://www.7cups.com/lgbtq-chat-room/Overseas:New Zealand: https://safetotalk.nz/get-help-for-yourself/lbgttqi/United States: https://www.glbthotline.org/peer-chat.htmlUnited Kingdom: https://switchboard.lgbt/Canada: https://thelifelinecanada.ca/suicide-prevention-resources/lgbtq/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Today I explain the neuroscience of bias and explore 7 cognitive biases that influence our decision making in business, relationships and life. We'll talk about examples of each and how you can keep a look out for these biases in order to make the most informed decision.Related content I mentioned on today's show:Daniel Kahneman's book: Thinking Fast and SlowYoutube video: Is the law of attraction scientifically proven? https://youtu.be/T7sHon8GZGkYoutube video: What is confirmation bias? https://youtu.be/TTe27DnF4eAPodcast episode: The neuroscience of intuition https://www.spreaker.com/user/laurenkress/the-neuroscience-of-intuition-and-how-toPodcast episode: Decision making in business for optimal growth https://www.spreaker.com/user/laurenkress/decision-making-in-business-for-optimal-This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

A mental health podcast episode where I share some of the things that have been helping me through the extended lockdown in Sydney whilst moving and separating from my husband. I also share the inspiration behind season 6 of the podcast and what you can expect from me over the coming weeks.Connect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

G'day listeners! In today's episode we discuss career development planning in relation to Krumboltz' Happenstance Learning Theory and 4 things you can do to enhance career adaptability.Access the Australian Institute of Management article I mentioned in today's podcast episode here: https://www.aim.com.au/blog/adapt-or-die-why-career-adaptability-vital-your-successConnect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

The toxic workplace takes a huge toll on our mental health and general sense of wellbeing - so what happens when that workplace is seeping into the place we call home and what can we do about it? In this episode I talk about toxic people, relationships and the responsibility we have to take care of ourselves and our mental health.To learn more about signs of a narcissist check out this video: https://www.youtube.com/watch?v=bVK6lhpL8iUI also mention a youtube video that I created about the drama triangle: https://www.youtube.com/watch?v=E_XSeUYa0-8Connect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

As we prepare to get back to business and back to "normal" life here in Sydney, I've been reflecting on the lessons I've learnt for running a small business and building the confidence I needed to succeed. The links and resources I shared in this episode were:For business structure - check out:Think RAPT and Renee Hasseldine's work at https://thinkrapt.comAirtable: https://airtable.comListen to my interview with Renée Hasseldine here: https://www.spreaker.com/user/laurenkress/how-4-visual-models-will-change-your-conFor habit building check out Atomic Habits by James ClearThe episode I recently did on Happenstance Theory was a couple of episodes back called Career AdaptabilityAnd I mentioned Social Cognitive Theory (Albert Bandura) and Social Cognitive Career Theory which are both worth a Google also!Find me on Youtube at: https://youtube.com/c/laurenkressConnect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

Is entrepreneurship on the cards for your career? In this podcast episode Lauren Kress shares how recently published article about her atypical career path and approach as a business scientist helped her adopt an entrepreneurship mindset. If you prefer to read, you can check out the full article here: https://www.laurenkress.com/entrepreneurship-mindsetWant to have a listen to Lauren's new show Bad Marketing? Check it out here: https://www.laurenkress.com/bad-marketingFind Lauren on Youtube at: https://youtube.com/c/laurenkressConnect with them on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow them on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire them to speak - to find out about their rates and availability, send them a message on LinkedIn.

I kick off season 7 with a chat about new year resolutions, mental health, 16 personalties and insights about my entp personality type. I also talk about the paradox of change and the new direction for this podcast in 2022.This podcast is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire them to speak at your event - to find out about their rates and availability, send them a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Acknowledgement of Country:In the spirit of reconciliation I would like to acknowledge that this podcast is recorded on the traditional land of the Bidjigal and Gadigal People and pay my respects to their Elders past and present. I would also like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be Aboriginal Land.

I share my personal journey of discovery in relation to my gender identity and expression along with a broader discussion about the differences between sex, gender and more. I also talk about the deep-dive I've taken into the 16 personalities and what I've found most helpful from this for life and business. As promised in today's episode you can also find out more about the 16 personalities via the new video series I've put up on Youtube:For the 16 personalities basics head to this video: https://youtu.be/hYKtIlBgwLgTo learn about cognitive functions and function stacks for the 16 personalities go here: https://youtu.be/H4VxJVnNS3gAnd to take a deep dive into the 4 temperaments and quadra of the 16 personalities visit this link: https://youtu.be/rEUWRAjSIzwThis podcast is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire them to speak at your event - to find out about their rates and availability, send them a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Acknowledgement of Country:In the spirit of reconciliation I would like to acknowledge that this podcast is recorded on the traditional land of the Bidjigal and Gadigal People and pay my respects to their Elders past and present. I would also like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be Aboriginal Land.

In this episode I'm talking about risk-taking, types of risks and why taking risks is important to achieve our career and life goals. I also share 3 types assumptions: paradigmatic assumption, prescriptive assumption and causal assumption to help us understand more about how we can get in our own way or identify how others can get in their own way of reaching their potential.To access the episode on decision making I mention in this podcast head over to my episode published on Nov 30th, 2020: "Decision making in business for optimal growth"You can also access my short 3-minute video on the 7 step decision making process here: https://youtu.be/d53AFjxT5hQAnd if you're interested in the analytical video I put together taking a closer look at the "law" of attraction, you can watch it here: https://youtu.be/T7sHon8GZGkThis podcast is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak at your event - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Acknowledgement of Country:In the spirit of reconciliation I would like to acknowledge that this podcast is recorded on the traditional land of the Bidjigal and Gadigal People and pay my respects to their Elders past and present. I would also like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land today - the land that always was and always will be Aboriginal Land.

What's self awareness and why is it important? When you were growing up did you have parents, teachers or other people close to you telling you who you were, what you were good and not good at, what your interests should and shouldn't be? In today's episode I'm exploring how it can be difficult to figure out who we are when we have other people in our lives trying to define our narrative for us and how I recently found my way past that.I also talk about the 16 personality types, different cognitive functions and mental health challenges. Please see the links below for resources and further information:16 Personalities (The Basics): https://www.youtube.com/watch?v=hYKtIlBgwLgCognitive Functions: https://www.youtube.com/watch?v=H4VxJVnNS3gFor information, help, support and guidance about mental health and mental illness, you can check out the following resources:Mental Health Australia: https://mhaustralia.orgLifeline Australia: https://www.lifeline.org.au/Black Dog Institute: https://www.blackdoginstitute.org.au/resources-support/Beyond Blue: https://www.beyondblue.org.au/Better Help: https://www.betterhelp.com/