Maximize Your Influence

In this episode In this episode Kurt delves into the nuanced strategies of persuasion and negotiation, exploring when to seek a "yes," a "no," or even a strategic "yo." He discusses the psychology behind these responses and the importance of asking questions to influence outcomes effectively. 3 Cognitive Shortcuts Exploited by Marketers Kurt also shares personal anecdotes, including a family trip experience, and reviews scholarly articles on cognitive shortcuts exploited by marketers. The episode concludes with a listener's question about employing these techniques effectively. Deal of the week - FREE Presentation Assessment- Rank Your Influence - Click Here  

This episode discusses how to transform fear into excitement to enhance personal and professional influence. He explores the common fears related to public speaking and decision-making, providing techniques to reframe fear as excitement, such as focusing on the message, visualizing success, and using deep breathing. What Is Performance Anxiety? 10 Ways To Overcome Your Fear Of Being Judged The episode also features a Persuasion Blunder story illustrating the importance of managing customer perceptions, a scholarly article on performance anxiety, and listener email questions on handling presentation nerves. Additionally, Kurt offers a special opportunity for listeners to receive personalized feedback on their presentation skills. Click here for personalized feedback  

In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences. The Benefits of Overconfidence Have Been Exaggerated The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes how incomplete tasks capture and maintain attention, and encourages using quizzes and assessments to engage audiences. DEAL OF THE WEEK  

This episode delves into the psychology of first impressions, focusing on the halo and horn effects. The halo effect is when one positive trait of a person influences our perception of their other qualities, while the horn effect is when one negative trait does the same negatively. Kurt discusses how these cognitive biases impact persuasion and influence, offers practical tips for maximizing positive first impressions, and shares real-life examples and academic studies. He also answers a listener email about these effects and provides actionable advice on improving personal and professional interactions. OFFER OF THE WEEK

This episode explores the importance of being authentic and genuine to build trust. Kurt discusses the historical origins of the word "sincere" and its significance in modern persuasion. He highlights the necessity of adapting persuasion strategies to individual preferences and cultural differences, emphasizing the shift from the golden rule to the platinum rule. Can Laughter Make Our Lives Better? Researchers Say Yes The episode also covers the negative impact of poor customer service, the benefits of humor in persuasion, and the value of consistency and reliability. Additionally, Kurt answers a listener's question about why authenticity is increasingly important, attributing it to a general decline in trust and the rise of transparency in the digital age. He advises on how to cultivate authenticity through honesty. Elevate your personal growth journey with Influence University, where you'll learn powerful techniques to enhance your mindset, boost your confidence, and achieve your goals! CLICK HERE

In this episode Kurt explores effective methods for influencing and persuading stubborn individuals. He delves into the Boomerang effect, the importance of patience, and techniques like foot-in-the-door to gradually change minds. Sleepless and selfish: Lack of sleep makes us less generous The episode also touches on the significance of sleep on social behavior and the impact of presenting evidence and finding common ground in contentious discussions. Kurt also concludes with practical advice on engaging in open, empathetic dialogues to sway hardheaded individuals. Ready to skyrocket your influence and turn your passion into profit? Discover the secrets at Influence University that successful people don't want you to know! Here  

In this episode, the focus is on subconscious triggers and how symbols, images, and gestures can influence feelings and behaviors. Kurt discusses how different gestures and symbols can have varied meanings across cultures, like the thumbs up or the okay sign, and their potential impacts. The episode also explores a case study involving Delta Airlines' strategy to offer compensation following an incident, analyzing whether it was good PR or a legal move. Additionally, a scholarly article on acts of kindness is examined, highlighting how we underestimate the positive effects of generosity. Random Acts of Kindness Make a Bigger Splash Than Expected Kurt then provides insights into how marketers use symbols like smiling faces, hearts, and green check marks to create positive emotions and how certain negative images like cracks or dark spaces can deter trust and confidence. There is also advice on choosing the right images for personal branding and marketing to boost persuasion and influence effectively.   Offer of the week

In this episode Kurt Mortensen delves into the world of color psychology and its impact on emotions and persuasion. He explores how different colors can trigger subconscious feelings and influence behaviors, both positively and negatively. The discussion includes practical examples such as how color affects appetite, the perception of products, and even the success of sports teams. Color Psychology: How Color Affects Your Emotions And Why Kurt also touches on common cognitive biases like the Horn Effect and their impact on persuasion. Listeners are encouraged to be more mindful of color choices in various contexts, from clothing to branding, to enhance their persuasive abilities. The episode wraps up with an engaging "Fact or Fiction" segment about color psychology, sent in by a listener, and a promotion for Influence University. DEAL OF THE WEEK

This episode discusses the power of music and sound in persuasion and influencing emotions. Kurt explores how different types of music can trigger specific emotional responses and affect behaviors, such as enhancing shopping experiences, reducing stress, and increasing productivity.  5 Ways to Make Sweet Music for Your Business The Monkey Business Illusion Through anecdotes and research findings, he explains that music can be a strategic tool in sales, customer service, and personal interactions to create the right mood and build rapport. Kurt also includes a "Persuasion Blunder" segment and tips on using music effectively in various settings. PS Lifetime membership to Gold Influence University Save 65% - HERE

In this episode, Mortensen discusses strategies to handle hecklers, critics, and disruptive individuals in various settings, from business meetings to public speaking engagements. He emphasizes the importance of maintaining composure, using humor, and understanding the motivations of hecklers to effectively manage disruptions. Being a selfish jerk doesn't get you ahead, research finds Mortensen also shares research findings on the negative long-term impact of disagreeable behaviors in professional environments and provides practical advice for dealing with different types of hecklers, ultimately aiming to enhance one's influence and leadership abilities.   Unlock your potential and turn your passion into profit with the exclusive offer from Influence University! Click Here

This episode discusses strategies for building charisma and confidence, particularly in the context of persuasion and public speaking. Kurt provides tips on body language, vocal variety, and mental preparation. He also emphasizes the importance of self-efficacy, using Albert Bandura's research to outline methods for boosting confidence. Additional topics include cause marketing, the significance of appearance, and the difference between confidence and arrogance. Self‐Efficacy - Albert Bandura Unlock the secrets to mastering influence and persuasion with our exclusive Influence University program—transform your personal and professional relationships today! Click Here

This episode delves into the concept of the "fake no" and knee-jerk reactions. Mortensen explores how subconscious triggers can lead to unwarranted objections and resistance from prospects. He uses various anecdotes, including a wedding reception at a funeral home and a study on desk organization, to illustrate how perceptions and subconscious triggers play a role in influencing decisions. Mortensen also addresses how salespeople can sometimes create their own resistance through their expectations and fear of objections, particularly around pricing. He provides tips on maintaining a positive demeanor and managing expectations to avoid manifesting these objections. The episode also includes listener emails, such as one from Antonio in Italy, and emphasizes the importance of understanding and overcoming objections to improve persuasion skills. What Your Desk Reveals About Your Personality Deal of the week

This episode explores the Law of Dissonance, a key strategy in persuasion that helps individuals convince themselves. Kurt introduces the concept by explaining cognitive dissonance, a psychological conflict between beliefs and actions that causes discomfort and leads individuals to change their attitudes or behaviors. Immortality in the afterlife as cognitive default He shares personal anecdotes and studies demonstrating this phenomenon, such as people hesitating to sign a contract selling their soul. Mortensen also offers practical tips on how to employ dissonance in persuasion, how it assists in commitment building, and the importance of aligning with people's beliefs to facilitate easier decision-making and increase influence.   Deal of the week

In this episode Kurt discusses the impact of humor on persuasion, motivation, and influence. He explains how humor can build rapport, capture attention, and create positive emotional connections. Kurt also talks about the benefits of using humor in the workplace, including increased creativity, job satisfaction, and team performance. He shares tips on how to effectively incorporate humor into sales and presentations, and addresses the importance of being relevant and appropriate to avoid offending your audience. Finally, he highlights the professional advantages of having a sense of humor and encourages listeners to practice and strategically use humor to enhance their persuasive abilities. Understanding Trust Issues: What They Are and How to Overcome Them Deal of the week

This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a dentist's poor follow-up, to highlight the importance of persistence. He discusses human motivation, emphasizing the balance between minimizing risk and maximizing reward in decision-making. Listening to audience feedback and personal motivation techniques are explored, including intrinsic versus extrinsic incentives. The episode also features a listener question on effective sales tactics, reinforcing the importance of understanding individual motivations in persuasion. Mortensen encourages continuous learning and provides an offer of the week for personal and professional growth. Self-awareness can drive behavior change, reprogram the brain's reward system GOALS OFFER OF THE WEEK

This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He highlights the importance of mindset, motivation, and self-persuasion in maintaining goal pursuit. The podcast also covers practical steps for setting and achieving goals, such as writing them down, creating an action plan, and having accountability. Kurt illustrates these points with examples and studies, offering actionable advice for listeners to increase their influence, motivation, and overall success. The Psychology of the Sour Grape Effect   Claim your Millionaire Psychology Offer of the week HERE

This episode explores techniques to understand and influence people by decoding their thoughts, emotions, and behaviors. Kurt Mortensen delves into methods like hot and cold reading used by psychics, explaining how these techniques can be applied in everyday persuasion.  Going up against a rival makes us take more risks This episode also covers various studies on rivalry and risk-taking, body language cues, and the psychological principles behind effective communication and influence. Kurt also gives practical advice on boosting one's persuasive skills through better observation and understanding of others.    What is your Persuasion IQ? Click HERE for FREE assessment 

In this episode, Kurt delves into the power of mindset and its critical role in success. Starting with insights from his recent four-day event on Millionaire Psychology, Kurt explains the fundamental differences between learned optimism and learned helplessness, concepts introduced by Dr. Martin Seligman. Listeners will learn the significance of adopting a millionaire mindset, improving persuasion and negotiation skills, and the importance of continuous self-improvement. The Power of Small Wins The episode also covers strategies for overcoming learned helplessness, implementing small daily victories, and fostering a more positive and optimistic outlook in both personal and professional life. Packed with practical tips, listener emails, and references to influential research, this episode provides valuable guidance to anyone looking to enhance their mindset and achieve their goals.  

In this episode, Kurt Mortensen explores the effectiveness of Neuro-Linguistic Programming (NLP) and its techniques for persuasion, motivation, and influence. Kurt discusses handling emotions like fear, shares insights from recent studies on the brain's role in fear inhibition, and answers a listener's questions about NLP. He also introduces methods like mirroring, framing, future pacing, embedded commands, and anchoring, explaining how these tools can enhance personal and professional communication. Additionally, Kurt talks about public speaking anxiety and compares NLP anchoring with exposure therapy.  New Brain Region That Suppresses Fear Don't forget to take advantage of this weeks OFFER OF THE WEEK HERE.

As a salesperson, you know how crucial communication is.  But have you ever stopped to think about common mistakes that could sabotage your presentations and cost you deals?  These aren't just minor missteps - they're the ones that can lose you a sale before you even realize it. Michael Bay Fails (Meltdown) CES - Walks Off Stage - heckled by technology The bottom line: Be intentional with your communication, and don't just rely on your product to do the talking. Your presentation is the first step in building trust - and that's the foundation for every successful sale.  Join me for this week's podcast on Communication Habits Of Successful Speakers - Michael Hoeppner Interview. Discover how to deliver an engaging presentation instead of a dull data dump. For more info about Michael Hoeppner and his work visit his website here and here    

Sales isn't about an excellent presentation - it's also about how you read your potential customers.  Body language is one of the most powerful tools in your persuasion toolkit, and understanding it can be the difference between closing a deal and getting a NO.  People are constantly sending signals with their bodies, even when their mouths are silent.  So, how can you harness the art of reading body language to increase your sales and influence?  Let's find out!  How Hope Beats Mindfulness When Times Are Tough Join me for this week's podcast on Mimic, Mirror or Merge: The Science Of Rapport.  Discover the techniques to connect with anyone in the first 2 minutes.  How do you read the person, read the room, and know how to adapt to each situation?  We know with a first impression that the cement dries fast.  Find out how to instantly adapt and persuade. CLICK HERE FOR DEAL OF THE WEEK Lifetime membership to Gold Influence University Save 65% 

“Breaking the mirror” is a term used to describe how lawyers intentionally disrupt the psychological connection, or rapport, with a witness on the stand. That disconnect is also called antipathy.  During questioning, attorneys may initially mirror the witness's tone, energy, rate, and body language to connect and build trust but then strategically break that alignment to create discomfort.  This shift is particularly effective in creating pressure and undermining a witness's confidence. Harvard Psychologist Ellen Langer Shows How Mental Attitude Can Potentially Reverse the Effects of Aging Want to know when, where, and how to use antipathy or unrapport?  I know that is not a word, but it fits the topic.  Join me for this week's podcast on Destroy Rapport, Break The Mirror, And Increase Influence.  Discover ways to use this disconnect to influence those who are demanding, unwilling to cooperate, and with dishonest people. CLICK HERE for the deal of the week

The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect's attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information.  Latent Learning - How We Subconsciously Pick Up Information Join me for this week's podcast on The First Gatekeeper - The Reticular Activating System (RAS).  I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence.  Learn how to use the RAS to keep their attention and get them to focus on you and your product/service.  DEAL OF THE WEEK  

Influencers use closing skills to guide potential customers in making a decision.  Effective closing skills ensure both the salesperson and the customer feel confident about the purchase, minimize resistance, and create a smooth transition to get the YES. Closing skills also enable salespeople to address last-minute objections and encourage customers to commit to the solution. Deal or No Deal - The Role of Emotions in Negotiating Offers A little anger in negotiation pays What do your prospect's hate about your closing skills?  What repels them? What helps them? Join me for this week's podcast on What Are The Top 5  Complaints About Your Closing Skills - With Solutions.   Discover the critical influence skills that will seal the deal. PS  -  90% Off (Only $37) 111 Sales Hacks Video Training Special Of The Week – Beta Special - 90% Off Master All Of Those Subconscious Triggers GET OFFER  

Credibility is based on 3 things: your knowledge, track record, and appearance.  What it comes down to is that you are believable and have the expertise to make things happen or solve their challenge.  The perception could be based on your demeanor, mannerisms, or dress.  Rage clicks - Study shows how political outrage fuels social media engagement If you are experiencing any of the above, it is time to borrow credibility. What? Can you borrow credibility?  The answer is absolutely.  Join me for this week's podcast on How To Borrow Credibility In A Low Trust World.  Discover the secrets of using persuasion techniques to enhance your credibility by borrowing from others.

Researchers suggest that willpower and self-discipline can weaken after doing sequential tasks, much like an overused muscle strained to fatigue or a battery that has lost its charge.  The results proved interesting in looking at the two groups—one that ate cookies (requiring no willpower) and one that ate radishes (exercising their willpower against the tantalizing cookie smell). Do you want more success?  Increase your willpower?  Have unlimited confidence?  Join me for this week's podcast on Get Your Game On With Dre Baldwin.   I will interview Dre Baldwin, who will give you more willpower and confidence and help you get game in the business world.  Discover the keys of a professional athlete that will dramatically increase your success. What is your Persuasion IQ? FInd out here for free! For more info about Dre find his info here.  

Praise and compliments can backfire or be disbelieved for several reasons, especially when perceived as fake or insincere. Here are the top 4 reasons why praise could backfire on you. That ‘Compliment' Might Actually Be Offensive Praise must be genuine, specific, and aligned with reality to be effective and credible. Overpraising or manipulating through praise can make people uneasy or skeptical, undermining its intended effects.  Join me for this week's podcast on Why Your Compliments And Praise Backfire And Seem Manipulative.  We will discuss the trend of people rejecting praise, why they don't accept your compliment, and how to use praise that people accept.  

Identifying whether someone is a narcissist requires looking for key behaviors and personality traits that align with narcissistic tendencies  Why You Should Sleep on it Before Making an Important Decision Finding a narcissist involves looking for patterns of behavior that revolve around self-importance, lack of empathy, and manipulative tendencies. Want to know how to persuade a narcissist?  Join me for this week's podcast on How To Persuade And Earn The Respect Of A Narcissist.  Discover why a narcissist thinks the way they do and what to do if they are in your path and you need to persuade them. Can You Captivate and Close with Charisma? Do You Ever Wonder How Some People Can Persuade And Motivate On Command? Take a quick Presentation IQ assessment.  Let's identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research. I'M IN  

Numerous studies have been conducted on the impact of scent and fragrances on association. A study conducted among undergraduate students found that female students wearing perfume were rated more attractive by male students.  Scents were even found to improve scores on job evaluations. Of course, offensive odors can also be used (and have been used) to evoke a negative response. Sensory Marketing; The Smell of Cinnamon That Made Me Buy Want to know more about sensory marketing?  Get your prospect more involved using their sight, sound, touch, taste, and smell.  Join me for this week's podcast on Using Smells And Sensory Marketing To Increase Influence.  Discover how to instantly influence others using the senses.  

This Law of Persuasion states that the more skillful a person is in the use of language, the more persuasive they are.  Words affect our perceptions, attitudes, beliefs, and emotions.   Language misused will trigger the wrong response and decrease your ability to persuade.  All words have emotional meanings that are different from their dictionary definitions.  Understanding words and their emotional triggers will enhance your ability to persuade and influence. Facts alone fall short in correcting science misinformation By carefully listening to a prospect's pronouns and adjusting your language, you can build more trust and increase your influence.  Join me for this week's podcast on Persuasive Pronouns - When to use I vs We vs You.  Discover when and how to use the correct pronoun to be more persuasive and seal the deal.

Fear comes from uncertainty, financial challenges, past experience, or the fear of making a wrong decision. So, how do you switch them from fear to focus? Horror films offer a psychological thrill ride When you shift the emotional energy from fear and doubt to confidence and anticipation, you will close the sale and leave your prospect feeling good about their choice.  Join me for this week's podcast on Science Of Horror Movies - Turning Prospect Fear Into Focus. You will discover the science of fear and how to use it to influence.  Find out how to harness the fastest motivation tool you can use - FEAR. Why Do 3% Make 97% of The Money?  This system is USUALLY reserved for my advanced coaching students. This online University will reveal cutting-edge influence techniques that will increase your income and enable you to persuade on command. Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises. More Info  Buy Now

Whether you're meeting someone for the first time, closing a business deal, or deepening a personal relationship, your body language is crucial in establishing rapport and trust - or inadvertently causing resistance. Understanding and mastering these nonverbal signals can transform how you connect with others.  Here's how to recognize the signs that show you're making a connection and those that indicate you are triggering distrust Jobs That Need People Skills Are The Most Recession Proof Want to dive deeper into the fascinating world of nonverbal communication?  Join me for this week's podcast, " Mastering Nonverbal Cues: How to Instantly Connect or Disconnect With Anyone." I'll guide you through each body part and nonverbal cue, helping you identify how to connect with others.  Whether you want to make a great first impression, build stronger relationships, or understand the subtle signals that shape our interactions, this episode is for you. Can You Captivate and Close with Charisma? Do You Ever Wonder How Some People Can Persuade And Motivate On Command? Take a quick Presentation IQ Assessment.  Let's identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research. Click here

EQ, or Emotional Intelligence, refers to the ability to recognize, understand, manage, and influence your own emotions and the emotions of others. It is a crucial aspect of relationships, influence, and leadership.  Unlike IQ, which is relatively stable throughout life, EQ can be developed and improved through practice and self-awareness. Emotional Intelligence Has 12 Elements. Which Do You Need to Work On? What are the other elements of EQ that are critical to helping you influence others?  How can you develop and master these competencies?  Join me for this week's podcast on EQ Essentials: The Most Important Skills of Emotional Intelligence.  We will explore the critical aspects of Emotional Intelligence and how to apply them with your everyday persuasion. Take a quick Presentation IQ assessment.  Let's identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training for helping out with my research. CLICK HERE for DEAL OF THE WEEK

Have you ever witnessed someone lose their temper over a hotel room upgrade? It happened to me while traveling with a famous personal development speaker who shall remain nameless. After a long day, we arrived late at night for our speaking engagement, and He asked the clerk for an upgrade. She politely declined, which didn't go over well. 6 Reasons Salespeople Win or Lose a Sale Finally, we need to know when to connect and when to build credibility. With some people, we sense an instant connection; with others, we need to establish our expertise first. But how do we know which approach to take? Learning to adapt our first impressions can make all the difference. Join us in this week's podcast to explore Adapting your 1st Impression - Connect or Credibility. OFFER OF THE WEEK Presentation IQ Assessment Can You Captivate and Close with Charisma? Take a quick Presentation IQ assessment.  Let's identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training to help out with my research. Click here        

FOMO has gained significant traction in the digital age, where social media and online marketing amplify our awareness of what others are doing, buying, or experiencing. This heightened awareness can lead to a powerful emotional response, driving people to purchase or engage in activities they might otherwise pass on. The Psychology Behind FOMO (Fear of Missing Out) FOMO taps into a powerful psychological drive that motivates people to take action to avoid missing out on something valuable. You can be more influential by understanding and leveraging FOMO and Fear in your persuasion strategies.  Join me for this week's podcast on How To Use FOMO and Fear To Seal The Deal.  You will discover how to leverage FOMO, use fear, and create more urgency using proven techniques.   FREE GIFT OF THE WEEK Can You Captivate and Close with Charisma? Do You Ever Wonder How Some People Can Persuade And Motivate On Command? Take your FREE Presentation IQ assessment HERE to find out now and get your FREE GIFT!

Obligation has been used as a persuasive technique since the beginning of time. We see companies offering free downloads, free estimates, or gifts in the hope of opening the door to persuasion.  The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor. Returning the favor rids us of the obligation created by the first good deed. The adage "one good turn deserves another" is a part of social conditioning in every culture. And, even beyond that, the maxim serves as an ethical code that does not necessarily need to be taught, but is understood. Study: Free samples increase sales, work better than end-of-aisle promotions The Psychology of Free: Does Giving Free Samples Increase Sales? Join me for this week's podcast on How Free Increases Engagement, Involvement, And Sales.  You will discover why giving away free products, offering free services, and using trial offers are powerful forms of persuasion.  I will talk about the science and application of the freebie. DEAL OF THE WEEK HERE

I was reading this great article in Harvard Business Review, which focuses on how we CAN'T recognize our weaknesses.  The other challenge is that most people feel responsible for their successes (internal), and external factors are the cause of their failures. Leaders and managers today must be more aware of others' needs due to the challenges of a global pandemic, a fragile economy, and social unrest.  Many workplace challenges stem not from bad intentions but from leaders' lack of awareness of how their actions affect others.  Self-awareness in leadership/management is crucial. Don't Get Blindsided by Your Blind Spots Join me for this week's podcast, where I focus on self-perception bias, the Wobegon effect, and improving our self-perception radar.  I will also talk about the persuasion lessons of the great persuasion con of selling the Eiffel Tower.  Discover why the con can be so persuasive.  Selling of The Eiffel Tower - The Great Con. Discover the special of the week at Influence University and elevate your influence & people skills like never before! Dive into our top-rated courses designed to enhance your persuasion and leadership abilities. Don't miss this exclusive opportunity—visit here.  

Can you influence others to be part of a team?  Are you a leader or a manager?  What is the difference?  A manager, you do things because you have to.  A leader, you do things because you want to.  So, what type of leader are you? Each type of leadership has different benefits and drawbacks.  Each leadership style will depend on your personality, culture, and industry.  The key is that no matter your leadership style, you can add the elements of charisma.  Servant Leadership Theory Harvard Charisma  Join me for this week's podcast on What Type Of Leadership Is The Most Influential?  We will take a deep dive into your leadership style, which ones work the best, and how to add more charisma tools to your influence toolbox. PS Gold Influence University - Save 95%  Lifetime Membership for $97 Click Here

Have you ever felt like all eyes were focused on you after a social mishap, a presentation, or a wardrobe malfunction? That's the Spotlight Effect in action, where we overestimate how much others notice our actions, mistakes, and appearance.  Psychologist Thomas Gilovich's research highlights this part of humanity with an interesting experiment. Have You Fallen Prey to the "Spotlight Effect?" Join me for this week's podcast on How To Identify And Use The Spotlight Effect To Influence And Get The Yes.   You will discover how to identify the spotlight effect in yourself and your prospect.  I will focus on ways to overcome the spotlight effect and use it to increase your ability to influence. SPECIAL OF THE WEEK: Influence University GOLD  

Just showing up and winging it, destroys your confidence and ability to seal the deal. Preparation lays the foundation for a successful negotiation. Thorough preparation allows negotiators to understand their goals, identify their tools, and establish clear objectives. Scent of a friend: Similarities in body odor may contribute to social bonding Do you want a negotiation structure to follow during the negotiation?  Have you done your preparation?  It is essential to follow a formula for a successful negotiation.  Join me for this week's podcast on the LENS Model of Law Enforcement Negotiation.  We will explore the proven elements that create that successful, win-win negotiation.

Military interrogators worldwide are like skilled chess players, understanding human psychology to uncover valuable information. They don't rely on luck but on calculated strategy. Let's dive into the world of interrogators. Going to bed after this time could lead to poorer mental health, a Stanford study finds Can you use these techniques to persuade and influence?  Absolutely.  Join me for this week's podcast on Military Interrogation (Influence) Techniques and discover how to adapt proven interrogation techniques in your daily negotiation or sales approaches.  Find out other interrogation secrets that you can ethically use to persuade others.  Remember, these techniques have ethical boundaries and must be adapted to influence. Whats your Presentation IQ? CLICK HERE to find out!

The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition?  Our cognition is a mental process that uses thoughts, beliefs, experiences, and past perceptions. That means when people behave in a manner that is inconsistent with these cognitions (beliefs, thoughts or values), they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent. This allows us to live with our thoughts, manage our day-to-day activities, and allows us to sleep at night.  Have you ever proved someone they were wrong?  Have you ever backed them into a corner? What happened?  You made the perfect case, but you never heard from them again. How do you use dissonance with your daily persuasion?  How do you get others to persuade themselves?  Join me for this week's podcast on  Double Dog Dissonance - Persuade Under the Radar. Discover ways to help people convince themselves. CLAIM YOUR OFFER OF THE WEEK HERE  

We all need more appointments, and we all want more of them. How do we get more appointments or interviews?  The key is to eliminate the things you are doing that are getting you that, NO, that dang rejection.  These simple changes will improve your chances of getting that appointment/interview Nearly 4 in 10 employers avoid hiring recent college grads in favor of older workers A boss who uses a 'coffee cup test' to filter candidates in job interviews is being accused by some social media users of playing 'mind games' How do you break through all that noise and daily clutter that stops you from getting noticed and getting that appointment?  You know you are qualified. Why aren't they calling back for that job interview?  So, how do you stand out?  Tired of being ignored?  Join me for this week's podcast on Stand Out, Get Noticed, Get The Appointment Or Get The Job Interview.  You will discover persuasion tools that make sure you are never ignored again. Can You Captivate and Close with Charisma?  Click HERE to find out 

Do you repel people?  Are you being offensive, pushing too hard, or saying the wrong things? As I interview prospects who have said no, the responses I get are interesting.  They told you it was too expensive, and they toldl me I did not trust them.  Statistics show that this is happening to you.  Let's get into some of these complaints and things you could be doing that repels the people you are contacting.  What are those common persuasion mistakes, and sales blunders costing you money? Why Some Decisions Feel Right While Others Don't These mistakes are silent influence killers.  Most people will never say anything to you that will alert you to the fact they are feeling this way.  They are more comfortable lying to you—so they don't hurt your feelings.  They walk away and simply never deal with you again.  The challenge is you don't even know you are doing these blunders.  Join me for this week's podcast as I discuss all the mistakes you could be making, and how to fix them.

Who's the better persuader? Is it the lively Extroverts thriving on social energy? Or maybe the contemplative Introverts harnessing the power of introspection? Could it be the versatile Ambiverts, navigating seamlessly between both worlds? Or perhaps the enigmatic Omniverts, fluctuating between the extremes? Rethinking the Extraverted Sales Ideal - The Ambivert Advantage Think about it - your vote might align with your personality trait. If you're an introvert, you might swear by the subtle power of quiet persuasion, while extroverts might champion the bold approach of their outgoing nature. We break down all the details all this weeks all-new episode! PS don't forget to claim your deal of the week! Lifetime membership to Gold Influence University- CLICK HERE  

Twenty years ago, a team led by Giacomo Rizzolatti at the University of Parma in Italy made a radical discovery: mirror neurons.  These specialized brain cells were found in Macaque Monkeys and would activate when the monkey performed an action and when it observed another monkey performing the same action. Mere agreement A similarity-based persuasion mechanism You can create more engaging, relatable, and persuasive sales interactions by understanding and using mirror neurons.  Want to discover additional ways to get your prospect's mirror neurons to fire on command?  Join me for this week's podcast on Use Mirror Neurons To Influence Without Detection.  I will take a deep dive in the science and application of mirror neurons. Click HERE to get your FREE Presentation IQ...see where you rank!

Recognizing manipulation can be easy to identify - if you know the signs.  Listen to this episode too learn about some indicators that may indicate you are being manipulated. More feelings of misinformation more news avoidance fake new So, how do you know if you are being manipulated?  Why do people manipulate?  How do you handle a manipulator?  Join me for this week's podcast on Are You A Master Manipulator? What is your Presentaion IQ? Find out HERE for FREE

There is a big difference between a genuine question of concern and an “I'm done with you” objection. Is it a sign of interest or resistance? That is the key question. When your prospect presents every objection in the book, such outright resistance should be a red flag to you. In other words, you are probably going down the wrong road by not properly reading your prospect. What this person is really saying is: “Go away. I have heard enough. I don't see where or how this can help me.”  Great persuaders will always have fewer objections to handle than old-style persuaders will. Dan Ariely - Predictably Irrational This is just one false claim of the fake news of persuasion and sales.  You are taught the wrong things about accepting and handling objections.  There are three other huge components to the incorrect information you are getting about influencing others.  Join me for this week's podcast on The Fake News of Persuasion And Sales.  Discover the other 3 things you have heard that hurt your ability to sell and persuade. When you can understand how your mind really works you can harness its unlimited power. With these audios, you will be able to achieve all your goals, dreams and desires. CLICK HERE for this week's deal

Using meteoropathy (weather sensitivity) as a sales tool involves understanding and leveraging the impact of weather on individuals' moods, behaviors, and purchasing decisions.    Moods affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in a good mood, they are more likely to accept your offer. The opposite is also true. If they're not in a good mood, chances are much higher they won't bite. This is a huge advantage to you when it comes to persuasion. Weather Can Affect Your Mood — but How? Why We Remember What We Remember Not everyone is affected by the weather, however every influence tool you can implement to get your prospect in a good mood - changes the game.  Mood matters.  Learn to be aware on how to pivot and adjust your persuasive presentation.  Join me for this week's podcast on How Weather Affects Your Prospect's Mood and Buying Desire - Using Meteoropathy.  Discover new tools for adjusting to the weather and mood. Claim this week BONUS here  

Voice plays a critical role in influence.[i]  How we say the words we choose is just as important as the words themselves. Our voice is a powerful instrument that can motivate the troops or lull them to sleep. There is a vast difference between presenting and persuading, informing and influencing, and communicating and convincing. How the voice persuades What are the other areas of vocal variety or paralinguistics?  There still is another 3 critical areas of adapting your voice to become more persuasive.  Join me for this week's podcast on How To Adjust Your Voice For Maximum Influence.  Discover the ways to get your voice to persuade with power. Dont forget to claim this weeks free bonus by clicking here

Dealing with a manager who won't give you the time of day and is distant can be challenging, but there are always tools you can use to improve the situation and create a more positive working relationship. On this episdode we will discuss some techniques to consider. Rethinking Groupthink It's important to remember that you may not be able to change your manager's behavior immediately, but you can control how you respond to it. Sometimes, we can't control a prospect who is resistant, a resistant manager, or a customer who is being indifferent.  How can you melt that frigid, cold ice of resistance from these people you interact with daily?  Join me for this week's podcast on Melting the ICE of Resistance.  Discover other ways to turn up the heat and melt the ice to enjoy harmony and assistance.   OFFER OF WEEK: Can You Captivate and Close with Charisma? Do You Ever Wonder How Some People Can Persuade And Motivate On Command? Just because you can create a PowerPoint does not mean you know how to communicate, inspire and present.  Sure, you can give a presentation, and no one leaves the room; it doesn't say anything negative, but did you have charisma?  Did you influence them to your point of view?  I know you have seen someone who can captivate their speaking and presentation skills.  From the moment they start to the minute they finish, you have been captivated, mesmerized, and in tune to their message.  On the flip side, you have been bored out of your mind.  The presentation dragged on, you wanted to sleep, and it sucked the life right out of you.  How would you describe your presentation skills?  Charismatic people have excellent communication skills that captivate, inspire, and rivet the audience.  They can articulate their vision and make it come alive in the audience's mind.  It is like listening to a movie. They have created a mental picture so strong that it feels natural.   Take a quick Presentation IQ assessment.  Let's identify how to take your presentation and influence skills to the next level.  You will also receive my Perfect Persuasion Presentation template and video training to help out with my research. CLICK HERE