Podcasts about content pros

In this episode, we have Salma Jafri joining us to talk about how to get brand deals as a YouTube creator. Salma is a YouTube Coach, Video Strategist and Speaker–and she helps entrepreneurs and brands build their visibility, credibility and profitability with video. Salma speaks on international stages around the world, and has worked with brands like HubSpot and Deloitte. She was the Team Lead for Google Business Groups for Women, and has been featured in Entrepreneur Magazine, Social Media Examiner, TubeBuddy and Content Pros.

All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours better? --- Send in a voice message: https://podcasters.spotify.com/pod/show/theopenbedroompodcast/message Support this podcast: https://podcasters.spotify.com/pod/show/theopenbedroompodcast/support

On this episode of The First 10 Podcast, I talk to Tyler Gillespie, founder of Content Pros and Applause Labs, both of which he started, grew and sold, and who is now focused on Productised Mentor, a mentorship program to help people create scalable, high-margin service businesses.Key PointsGetting over one of the biggest hurdles of "No one else can write or design as good as me""When you productize you provide the customer with a lot of confidence in the purchase."There is no one way to productize your service. In a perfect world, it would move close to the experience of purchasing from Amazon ""Customers, once they trust you with one thing, are potentially going to ask you to do many other things. But that's where a lot of service businesses can get into trouble"Have clarity on your core avatarShow Noteshttps://mentor.productized.services/https://designpickle.com/https://www.freelancer.com/https://www.upwork.com/https://www.fiverr.com/Ultimate Sales Machine by Chet HolmesContact Detailshttps://www.linkedin.com/in/tylerdgillespie/https://www.productized.services/https://mentor.productized.services/

Hello everyone and welcome to"on purpose with monis raaza". In this podcast episode I have talked about on why to create video content for our brand and what are the pros of creating video content. Must listen to the complete episode here. If you found some value

Like many of us, Tyler Gillespie was hooked once he discovered the joy of remote, online work. Tyler dove in headfirst and moved to Costa Rica selling vacation rentals online (while he lived in one himself) and this officially kicked off working while traveling abroad.Since working inside the rental industry didn't lend itself to remote work as well as he'd of liked, Tyler shifted into freelance work. From there he was able to find clients, outsource work, and eventually build a proper team that became his marketing agency, Gingerbread Marketing.As the company was able to automate and standardize more processes, while shifting into more of a niche category, content creation, Gingerbread Marketing became Content Pros. That standardization and automation was productization, and it allowed Tyler to work very few hours since the business practically ran itself.This makes for a valuable, sellable business and Tyler walks us through it all.Some of the big takeaways of this episode are here: Remote work makes traveling abroad an option which leads to many great opportunitiesThe journey from freelancer to running an agency to selling and then consultingHow to make a service scale-able where revenue is consistentA powerful morning routine called "SAVERS"Be sure to follow Tyler online at ProductizeMyService.com, LinkedIn, and The Facebook Productize CommunityHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Closing out the final episode of the Content Experience Show Podcast is Jay Baer, Founder of Convince & Convert, with a look at the evolution of podcasts. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode Origin stories from the early days of Content Pros, the Content Experience Show's predecessor. Why podcasts have succeeded as a content form, according to Jay. Stand-out guests and moments from the show's history. The four major trends emerging in podcasting right now. Why the "TV season" approach to content creation is taking off at this point in the evolution of podcasts. What's next for Randy, Anna, and Jay, including details on upcoming Convince & Convert programming. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Get caught up on The Talk Triggers Show, hosted by Jay Baer. Check out the Social Pros Podcast for more insights from marketing pros, hosted by Jay and Salesforce's Adam Brown. Visit contentexperienceshow.com for more insights from your favorite content marketers.

Today's interview is with Tommy Joiner. After teaching English in South Korea for about 17 months, he dramatically changed the course of his life after asking reflecting on the choices he had made. Today, he runs his own remote business, has multiple streams of income, and helps coach others make similar changes to their own lives.We discuss how he does all this, his transformation and what it's like to run a business as a nomad.Resources Mentioned In The EpisodeTeaching in East Asia: Tales of Millennial English Teachers Creating a New Future Abroad Book: https://www.amazon.com/gp/product/B01C6N5ACQ/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0Tommy Joiner's Instagram: https://www.instagram.com/tommy_joiner/Content Pros: https://contentpros.io See acast.com/privacy for privacy and opt-out information.

Tommy Joiner, founder of Content Pros (contentpros.io) delivers a fascinating overview of content creation for businesses and how quality content is essential for attracting and keeping customers and buyers. Joiner's company, Content Pros, produces subscription-based, high quality written content for digital marketing as well as SEO agencies/ B2B software/ service/ and product businesses. As Joiner states, their content brings target buyers to you and engages them at a tremendous cost and time savings for your company. Joiner talks about the ways they fulfill content needs for their various clients. While many companies do want content, Joiner states that some do not have the hands on deck to produce the content they desire to push to their network, customers, and buyers. Joiner believes that quality content has to begin with high-quality content writers, and as such Content Pros seeks out the absolute best writers in the marketplace. They pay their writers more than the standard, and thus attract better writers because of that. And not only do they provide higher quality, their team turns around content orders significantly faster than most other services in the content space. Customer service matters to Joiner, and as such each of their accounts has a dedicated customer success manager, a specific assigned writer, as well as editor, which clients have access to directly. Joiner discusses the way they build their base of quality writers and the areas of expertise and specialization their writers inhabit. As he states, their writer pool is so deep and diverse that most any client can benefit from having a writer on board who is a specialist in the subject area, instead of just a general writer as other content provider companies might put on the job. Joiner discusses the unique qualities of their writers and what he and his team look for in a new writer that they are considering.  The content guru details the various ways businesses can succeed by utilizing Content Pros' services. Content Pros operates as an extra member of the company's team, fulfilling their content needs in an efficient manner, and reaching potential customers or clients in an exciting way. Joiner states that many of their clients tend to work with the same writer ongoing, as that writer's style becomes the central voice for the company's content. Further, he talks about structure and consistency within the content and the importance of understanding what type of content yields the greatest value or return. He discusses the importance of different strategies and how long form content is often a great way to attract interest. Additionally, Joiner outlines the benefits of updating old content or posts to keep it fresh. And over time your entire content area becomes more valuable as you update. Finally, Joiner discusses the packages that Content Pros offers for clients. Pricing options and different packages can be viewed online, and Joiner states that they offer a 100% money back guarantee, so there is no risk for anyone interested in giving the service a try. Content Pros will work until the client is truly satisfied, with no questions asked. They guarantee 100% satisfaction with unlimited revisions. And if a client simply is still not satisfied after revisions, then they can receive a full refund. With an offer like that, it seems obvious that every business would want to take a dive into the traffic-generating content space.

Do you know how to harness the power of video at each stage of your buyer’s journey? With video expected to make up 80% of all Internet traffic by 2019 (source: Cisco), video has become a dominant tactic in marketer's’ toolbox for every stage in the buyer’s journey. When you think about it, video is the most accessible visual medium that lets your audience re-enacts real-life events, but remotely. In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with B2B video storytelling expert, Tyler Lessard, VP Marketing at Vidyard.     About our guest Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in enterprise technology, marketing tech, sales enablement and video marketing. Currently, serves as VP Marketing at Vidyard.com, a versatile B2B video marketing platform, host of the Content Pros podcast, Chief Architect of Viewtopia and avid Chalk Talker. What you will learn: Why is video vital to crafting a business story? What is the definition of B2B video storytelling? What are the core challenges marketers are facing today when developing their own video storytelling strategies? Outsource vs. bringing in-house? 2 examples of successful B2B video storytelling  3 basic video marketing tips you can apply to your business today Read our episode's blog post about this topic on VSI Blog. This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why creating a great piece of content isn't always about trying to create a great piece of content How A/B testing in the right market can lead to billions of dollars in optimized savings Why 'winning content' doesn't mean the same thing across the marketing industry How multi-million and billion dollar industries lead to a rise in dark content marketing Resources Chris Moody on Twitter: @cnmoody GE Digital on Twitter and YouTube The State of Industry GE Reports Predix Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Judson Laipply, motivational speaker and author of "Might As Well Dance," joins the Content Pros to reflect on the evolution and sharing power of YouTube as well as how to best leverage your time in the spotlight.  Special thanks to our sponsors: Oracle Marketing Cloud Uberflip In This Episode: What makes YouTube so powerful What makes a "successful" 15 minutes of fame Identifying the keys to being an influential presence on YouTube today Finding the balance between preparation and spontaneity in content The differences between live and digital performance The behind-the-scenes prep for success that the world never sees Resources: The Evolution of Dance Judson's Twitter Judson's Website Judson's book, "Might As Well Dance" Visit ContentProsPodcast.com for more insights from your favorite content marketers.

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating. Special Thanks to Our Sponsors: Sigstr Oracle Marketing Cloud Uberflip In This Episode: How to provide the right experience for each channel The most important factors when determining whether to promote gated or non-gated content Identifying when you're innovating vs. following the "format" Why creating more nuanced content matters How globalization affects your content strategy Best practice marketing tools Why you should have a "librarian" on staff Resources:  Chris Moody's Website Chris Moody's Twitter Randy Frisch's Twitter Uberflip Blog Oracle Marketing Cloud Blog B2B Marketing Tool, Oracle Eloqua Video Marketing Tool, Vidyard Social Media Management Tool, Hootsuite File Sharing Tool, Slideshare Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Mike McGrail joins the Content Pros podcast from Administrate, where he serves as their new Marketing Director, to discuss onboarding, teaching, and training a team in ways that cause them to be more efficient, current, and satisfied.  Special thanks to our sponsors: Sigstr Oracle Marketing Cloud Uberflip   In This Episode How to encourage a corporate learning environment How to invest in on-trend learning sources The significance of keeping your team current Developing a T-shaped marketer How to instill confidence in your team members and grow their potential How to resist content shock   Resources Mike's Velocity Blog Mike's Velocity Podcast Administrate Mike's LinkedIn Mike's Twitter Mike's Website Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Ron Tite joins Content Pros to share the sage wisdom he's gleaned from "worrying about tomorrow" as CEO of the Tite Group, including necessary mental shifts in content marketing, simplicity, authenticity, and just making things better one day at a time.   Special thanks to our sponsors: InboundWriter Oracle Marketing Cloud Uberflip In This Episode: How to use "OTT" or "over-the-top content" How the content spectrum has changed and why that's important How the decrease in editorial integrity affects you and your content "Why it's better to own than to rent" applied to content marketing How to deal with the hecklers Why most people don't know their clients' true competitors What you can learn from Donald Trump Resources: Ron's Website The Tite Group Ron's Twitter Ron's Award-Winning Show, "Monkey Toast" Article About Ron's Children's Book for Volvo "Everyone's An Artist (Or At Least They Should Be)" Ron Tite Discussing the "Expression Economy" on Speaker's Spotlight Showcase Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology. Special thanks to our sponsors: InboundWriter Oracle Marketing Cloud Uberflip In This Episode: Forecasting the marketing trends of 2016 How to adjust best practices to keep up with evolution of marketing automation The importance of moving your content creation from waterfall planning and execution to agile How to keep 70% of your content from going unused The future of distributing content responsibility across departments, influencing every stage of the buying cycle Why IT is crucially important to your marketing department Resources: Mathew Sweezey's Twitter Mathew's LinkedIn Mathew's Website Taulia's Video Marketing Campaigns Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus's traffic, and what his all-important publishing code has to do with it.   Special Thanks to Our Sponsors: Inbound Writer Oracle Marketing Cloud Uberflip   In This Episode: The differences between marketing to small businesses and large enterprise companies The purpose of the all-important publishing code The importance of creating organic feedback loops How a publishing code can ease onboarding processes What we can all learn from Buzzfeed   Resources: Trello Slack Shopify Plus Blog Tommy's LinkedIn   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success. Special thanks to our sponsors: InboundWriter Oracle Marketing Cloud Uberflip In This Episode: The difference between a good writer and creative artist Tips on becoming a better writer The importance of being relatable The mom exercise for writers Where to find great content ideas Becoming an authority by asking questions Resources: Erik Deckers' Pro Blog Service "Everybody" Writes by Ann Handley Erik Deckers' Twitter Erik Deckers' Weekly Newspaper Humor Column Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing. Special thanks to our sponsors: ProofHQ Inbound Writer Oracle Marketing Cloud Uberflip In This Episode How to ensure you never run out of content ideas How to engage the best (and most accessible) brand advocates What makes a great webinar The most important aspects of email marketing How to build good karma with your clients Resources Marketo The Unpodcast Emma The Modern Marketer's Field Guide Emma Content Hub Emma's Marketing United Marketing Conference Visit ContentProsPodcast.com for more insights from your favorite content marketers.

They say all good things must come to an end, even Jay Today.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

They say all good things must come to an end, even Jay Today.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Marketing that helps is better than marketing that sells.   Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https://twitter.com/kellymcdonald.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/     SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Marketing that helps is better than marketing that sells.   Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https://twitter.com/kellymcdonald.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Facebook keeps adding features that are great for users, but particularly good for them to make money.    Today's Sprout Social Shout Out is to Brian Carter,  a friend of mine who has a great handle on social media advertising at the Brian Carter Group. Follow Brian at https://twitter.com/briancarter on Twitter.    Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Facebook keeps adding features that are great for users, but particularly good for them to make money.    Today's Sprout Social Shout Out is to Brian Carter,  a friend of mine who has a great handle on social media advertising at the Brian Carter Group. Follow Brian at https://twitter.com/briancarter on Twitter.    Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Wilco just became the latest force bringing Youtility to the music industry.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Wilco just became the latest force bringing Youtility to the music industry.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

After its initial growth surge and smart scaling, what's happened to LinkedIn?   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Viveka von Rosen, one of the foremost LinkedIn experts in the world. Follow Viveka on Twitter at https://twitter.com/linkedinexpert.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

After its initial growth surge and smart scaling, what's happened to LinkedIn?   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Viveka von Rosen, one of the foremost LinkedIn experts in the world. Follow Viveka on Twitter at https://twitter.com/linkedinexpert.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

A very happy 1st birthday to Jay Today.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

A very happy 1st birthday to Jay Today.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Is the almighty emoji just a fad or a totally new way to communicate?   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Jen Kane, a super smart social media speaker, author, and strategist who has written an excellent book on social media etiquette that you can pick up here:  http://candc.ly/1HXhp57   Follow Jen on Twitter: http://twitter.com/jenkaneco   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

We continue our series with the professional marketers from the Oracle Marketing Cloud with Chris Moody, the OMC’s Director of Marketing for Content and Social. Chris’s relatively small team develops the content and shares it via social media that helps Oracle stay on top of the industry providing marketers of all stripes with the products and services they need to stay ahead. Chris has dedicated himself to helping educate marketers through speaking engagements and the weekly Content Pros podcast.

Is the almighty emoji just a fad or a totally new way to communicate?   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Jen Kane, a super smart social media speaker, author, and strategist who has written an excellent book on social media etiquette that you can pick up here:  http://candc.ly/1HXhp57   Follow Jen on Twitter: http://twitter.com/jenkaneco   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause problems in the future for visibility and engagement?  Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/ *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert

If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause problems in the future for visibility and engagement?  Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/ *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert

If you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaway idea for our next Convince & Convert contest! Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new show all about software and tools for business, coming soon! Follow Ian on Twitter: http://twitter.com/iancleary SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

If you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaway idea for our next Convince & Convert contest! Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new show all about software and tools for business, coming soon! Follow Ian on Twitter: http://twitter.com/iancleary SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

The most popular application among high school students may surprise you. And the usage of the most popular apps is staggering.  ***Did you like this video? Please take a moment to like, rate, comment on, or share it. Thanks! Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Pam Slim, a terrific life coach, author, speaker, and overall great person. Follow Pam on Twitter: http://twitter.com/pamslim SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

The most popular application among high school students may surprise you. And the usage of the most popular apps is staggering.  ***Did you like this video? Please take a moment to like, rate, comment on, or share it. Thanks! Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Pam Slim, a terrific life coach, author, speaker, and overall great person. Follow Pam on Twitter: http://twitter.com/pamslim SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Facebook has announced that if you want to use Facebook Messenger, you do not have to be a Facebook user. This is a huge announcement and leads the network toward its master plan to become the de facto communications tool. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tamsen Webster, who helps speakers become better presenters. She's a brilliant person, a great speaker, and a friend. Follow Tamsen on Twitter: http://twitter.com/tamadear SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Facebook has announced that if you want to use Facebook Messenger, you do not have to be a Facebook user. This is a huge announcement and leads the network toward its master plan to become the de facto communications tool. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Tamsen Webster, who helps speakers become better presenters. She's a brilliant person, a great speaker, and a friend. Follow Tamsen on Twitter: http://twitter.com/tamadear SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

EPISODE 137   We need to stop wasting time, energy, and conversation cycles on the concept of "hustle."   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Marcus Sheridan, a truly amazing thought leader. Follow Marcus on Twitter: http://twitter.com/thesaleslion.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

We need to stop wasting time, energy, and conversation cycles on the concept of "hustle."   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Marcus Sheridan, a truly amazing thought leader. Follow Marcus on Twitter: http://twitter.com/thesaleslion.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

If you want user-generated content (and you do), you have to remember to ask for it.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to the brilliant Rohit Bhargava, author of Non-Obvious. Follow Rohit on Twitter: http://twitter.com/rohitbhargava.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

If you want user-generated content (and you do), you have to remember to ask for it.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to the brilliant Rohit Bhargava, author of Non-Obvious. Follow Rohit on Twitter: http://twitter.com/rohitbhargava.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Facebook doesn't just want to help you promote your website. Maybe they actually want to replace your website.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Mark Schaefer. Mark wrote a blog post about this topic, which you can read here: http://www.businessesgrow.com/2015/06/18/sticky-content-for-facebook/   Follow Mark on Twitter: http://twitter.com/markwschaefer   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Facebook doesn't just want to help you promote your website. Maybe they actually want to replace your website.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Mark Schaefer. Mark wrote a blog post about this topic, which you can read here: http://www.businessesgrow.com/2015/06/18/sticky-content-for-facebook/   Follow Mark on Twitter: http://twitter.com/markwschaefer   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

It's time for the rise of the "second tier" social networks.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Ann Handley, a fantastic author and Chief Content Officer at MarketingProfs. Follow Ann on Twitter at http://twitter.com/annhandley.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

It's time for the rise of the "second tier" social networks.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Ann Handley, a fantastic author and Chief Content Officer at MarketingProfs. Follow Ann on Twitter at http://twitter.com/annhandley.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

When done right, customer service is a profit center--something most businesses just don't get.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's two Sprout Social shout outs go to my friend Joseph Jaffe, author of Flip the Funnel, and the team at Social Business Hour. Follow Joseph on Twitter at http://twitter.com/jaffejuice and follow the Social Business Hour conversation at https://twitter.com/hashtag/SBizHour.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

When done right, customer service is a profit center--something most businesses just don't get.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's two Sprout Social shout outs go to my friend Joseph Jaffe, author of Flip the Funnel, and the team at Social Business Hour. Follow Joseph on Twitter at http://twitter.com/jaffejuice and follow the Social Business Hour conversation at https://twitter.com/hashtag/SBizHour.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

The creative ecosystem of third party social media developers is being cut off at the knees, and we're all poorer for it.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Jon Steiert, Social Media Manager at Pet360. Follow Jon on Twitter at http://twitter.com/jwsteiert.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

The creative ecosystem of third party social media developers is being cut off at the knees, and we're all poorer for it.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Jon Steiert, Social Media Manager at Pet360. Follow Jon on Twitter at http://twitter.com/jwsteiert.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Tom Webster, who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to my friend Tom Webster, who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

In honor of Memorial Day, I'd like to give thanks to all our veterans.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to all our servicemen and women being honored this Memorial Day.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

In honor of Memorial Day, I'd like to give thanks to all our veterans.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to all our servicemen and women being honored this Memorial Day.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Let's find a way to take inefficiencies out of your process and turn your business into a one-click, transparent customer experience.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Roadtrip Nation, who just hit the New York Times Best Seller List with their book, Roadmap. Follow Roadtrip Nation on Twitter at http://twitter.com/roadtripnation.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Let's find a way to take inefficiencies out of your process and turn your business into a one-click, transparent customer experience.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Roadtrip Nation, who just hit the New York Times Best Seller List with their book, Roadmap. Follow Roadtrip Nation on Twitter at http://twitter.com/roadtripnation.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

The gap between what's expected and what you deliver is where the magic happens, in business and in life.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Kruno Stifter, a photo retoucher with some amazing online courses and resources on retouching in Photoshop. Follow Kruno on Twitter at http://twitter.com/krunostifter.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

The gap between what's expected and what you deliver is where the magic happens, in business and in life.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/   Today's Sprout Social shout out goes to Kruno Stifter, a photo retoucher with some amazing online courses and resources on retouching in Photoshop. Follow Kruno on Twitter at http://twitter.com/krunostifter.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Even if you're the biggest, it's still the little things that count.Subscribe on YouTube: https://www.youtube.com/jaybaer00Subscribe to my Newsletter: http://www.convinceandconvert.com/new...Today's Sprout Social shout out goes to Andrew Davis, a really great guy, speaker, and podcaster. Follow Drew on Twitter at http://twitter.com/tpldrew.SHOW SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.*** FOLLOW JAY BAER: http://jaybaer.com/https://twitter.com/jaybaerhttps://www.facebook.com/jaybaerhttps://www.linkedin.com/in/jasonbaerhttps://plus.google.com/u/1/+JayBaerhttp://instagram.com/jaybaerhttp://www.slideshare.net/jaybaer*** FOLLOW CONVINCE & CONVERThttp://www.convinceandconvert.comhttps://twitter.com/convincehttps://www.facebook.com/ConvinceConverthttps://www.linkedin.com/company/conv...http://www.slideshare.net/convinceand...*** OUR PODCASTSSocial Pros: http://www.convinceandconvert.com/cat...Content Pros: http://www.convinceandconvert.com/cat...Jay Today: http://www.convinceandconvert.com/cat...Convince & Convert: http://www.convinceandconvert.com/cat...MarketingPodcasts.com: http://marektingpodcasts.com/

Even if you're the biggest, it's still the little things that count.   Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/new...   Today's Sprout Social shout out goes to Andrew Davis, a really great guy, speaker, and podcaster. Follow Drew on Twitter at http://twitter.com/tpldrew.   SHOW SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.    ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.   *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer   *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/conv... http://www.slideshare.net/convinceand...   *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/cat... Content Pros: http://www.convinceandconvert.com/cat... Jay Today: http://www.convinceandconvert.com/cat... Convince & Convert: http://www.convinceandconvert.com/cat... MarketingPodcasts.com: http://marektingpodcasts.com/

No matter how tempting it gets to trade cash for brand equity, the brand you've worked so hard on should never come in second place. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Kim Garst, an amazing social media thought leader you should absolutely be following. Follow her on Twitter at http://twitter.com/kimgarst. SHOW SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.  *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

When you're working with your customers, do you make it feel like it's the first time? This, my friends, is the key to differentiating yourself with your customer service. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Jeff Bullas, a fantastic social media marketer all the way from Australia. Follow him on Twitter at http://twitter.com/jeffbullas. JAY TODAY SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

When you're working with your customers, do you make it feel like it's the first time? This, my friends, is the key to differentiating yourself with your customer service. Subscribe on YouTube: https://www.youtube.com/jaybaer00 Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/ Today's Sprout Social shout out goes to Jeff Bullas, a fantastic social media marketer all the way from Australia. Follow him on Twitter at http://twitter.com/jeffbullas. JAY TODAY SPONSORS Candidio (http://candidio.com), a simple and affordable video production company.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.  ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. *** FOLLOW JAY BAER:  http://jaybaer.com/ https://twitter.com/jaybaer https://www.facebook.com/jaybaer https://www.linkedin.com/in/jasonbaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer http://www.slideshare.net/jaybaer *** FOLLOW CONVINCE & CONVERT http://www.convinceandconvert.com https://twitter.com/convince https://www.facebook.com/ConvinceConvert https://www.linkedin.com/company/convince-&-convert http://www.slideshare.net/convinceandconvert *** OUR PODCASTS Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/ Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/ Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/ MarketingPodcasts.com: http://marektingpodcasts.com/

Ann Handley is the Chief Content Officer for MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes. In this episode of Content Pros, Ann reiterates that writing isn't reserved for a chosen few: “Our words are our ambassadors. They're carrying messages for us. So when I hear from marketers sometimes, ‘I'm not a writer' or ‘I don't write,' I call BS on that, because I think we are all writers. We are all communicators and we're all communicating.” The first step is getting over the initial fear of the blank page and just get it out, whether through dictation or on the page. Then, on the rewrite, you can ask questions with the reader in mind: “Am I saying this as clearly as I could? Could I say this more briefly?” On an organizational level, Ann talks about the six essential roles needed for a successful content marketing team, and the importance of setting goals and measuring success. Everything should connect back to an overall business strategy, but at the same time, that business strategy must be customer-centric. Talking about ourselves rather than how to help ease the customers' pain points won't do the job. Obviously the harder goals of leads and sales should be measures, but Ann also measures softer goals: awareness and shares. As someone who must be tuned into what resonates with her audience, she is not one to discount the validity of shares. Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he has two books of his own. On this episode of Content Pros, Jason shares that whatever the content, long-form or short, there are two things to remember: Keep sight of the overall strategy.Don't get so enamored with tactical executions and ideas that you forget what the overall strategy is. Get everyone on board, top to bottom. “There should be triggers in place to make sure that everyones is pointed in the same direction.” Plan to measure.From the start, build the expectations of the metrics that you're going to generate before you talk tactics. “It's identifying the audience that is ultimately going to purchase your product and making the path to conversion as smooth as possible for them.” You can't do that if you haven't started measuring what works and what doesn't. Check out ContentProsPodcast.com for further insights from Jason and other Content Pros Podcast guests!

Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you're reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author. Jay and Content Pros' host, Amber Naslund, wrote “The Now Revolution” in 2010, predicting that social media will no longer be dedicated to one “social media person”, but instead each department within a business will need at least one person who is plugged into social. That's coming true right now. Jay's next prediction is that within the next three years, marketing will move from having a content marketing department back to just one marketing department. Most of the marketing done now is wholly or partially content marketing, so why have a separate department? Jay's #1 content trend for 2015 is this: embracing cooperative content. Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable. Watch out for video content, content amplification, and human resources while you're at it. Read the full highlights and learn more at http://contentprospodcast.com.

More than ever, businesses, especially big B2B companies, need to create content. And they're trying to find creative and interesting ways to create that content, oftentimes tapping into the knowledge of their own employees.   The problem they encounter is that the engineer or the artist or whoever holds the knowledge is not interested in writing a blog post or shooting a video for the company marketing efforts.   Instead of relying on them, worry about getting the content first, and worry about the format second.   Get the information out of the person's head however you can and then take that information to create content on your own.    There's a company called Backbone Media that got people on the phone and interviewed them about 2015 trends. They then took those telephone interviews and created blog posts and videos out of them. This way, the people being interviewed didn't have to worry about writing anything or sending any tweets. All they had to do was get on the phone and talk for a couple minutes.    Another example of this idea is what we do here with the Jay Today show. We create 8 pieces of content out of the Jay Today show, and I outlined our process on the Convince & Convert blog last week: http://www.convinceandconvert.com/content-marketing/how-to-make-8-pieces-of-content-from-1-piece-of-content/   SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Amber Naslund (ambercadabra), co-author of The NOW Revolution, now works at Sysomos, and will be the co-host of a new podcast that we're launching called Content Pros. Stay tuned for the launch of that in January!   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.