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It's another breakdown! I'm a little cranky in this episode, and I'm sorry, but it's who I am, so I'm not sorry. and I can't be energetic crazy all the time.
Keeping it Real Podcast • Chicago REALTORS ® • Interviews With Real Estate Brokers and Agents
Do you enjoy dancing? Award-winning video marketer and coach Kim Rittberg shows you how and when you can dance on your social media and grow your business doing it. If you'd prefer to watch this interview, click here to view on YouTube! Connect with Kim Rittberg on Instagram. Grab her free download – Sell More Homes With Better […]
Keeping it Real Podcast • Chicago REALTORS ® • Interviews With Real Estate Brokers and Agents
Want to sell more homes through video but feeling self-conscious? Award-winning video marketer and coach Kim Rittberg who helps agents across the country raise their revenue through social media has 5 tips for you to make video that connects and isn't cringey! If you'd prefer to watch this interview, click here to view on YouTube! Connect […]
We're kicking off 2024 in this insightful episode of the Millionaire Car Salesman Podcast, your host, Sean V. Bradley, is joined by Steve Roessler, co-founder of DriveCentric. Together, they delve deep into the pivotal role of CRM technology in the automotive industry and its transformative impact on customer engagement in the Automotive Industry! Sean and Steve provide valuable insights into the current state of CRM and the technology within it in the automotive industry! Both advocate for a shift in focus from transactional to relational communication, emphasizing the pivotal role CRM systems play as the heart of a dealership. The discussion explores the transformative power of video emails and text messages in fostering personalized and engaging interactions with customers. Furthermore, Steve delves into the integration of AI, particularly Chat GPT, into CRM systems. He illustrates how AI technologies can revolutionize customer engagement by automating responses and assisting salespeople with prompts, ultimately enhancing efficiency! The episode concludes with a forward-looking perspective on the future of CRM, highlighting the significance of conversational marketing and the role of AI in optimizing communication processes within dealerships! Tune in to gain valuable insights into maximizing the potential of CRM technology and staying ahead in the automotive industry! Key Takeaways CRM technology is the heart of a dealership and should be used to foster engagement and build relationships with customers Video emails and text messages are powerful tools for creating personalized and engaging communication with customers AI, such as Chat GPT, can enhance CRM systems by automating responses and providing prompts for salespeople The future of CRM in the automotive industry lies in conversational marketing and leveraging AI to streamline communication and improve efficiency "The best CRM is the one that's used." - Steve Roessler, DriveCentric About Steve Roessler Steve is recognized as one of the most prominent voices in automotive advocating for dealerships, customers, and the community. Steve was rated #2 NADA Most Popular Speaking Session, and won 2022's AWA Best Speaker Award. With his infectious personality, audiences enjoy a learning environment that's fun, inclusive, and informative. Steve has been educating the automotive community for over 10 years, but has another 15 years of expertise servicing customers and teaching them to embrace new technology and long-term strategies that drive sales and market share growth while providing an exceptional customer experience. The Future of CRM: Unlocking the Power of Engagement and AI Introduction In the fast-paced world of automotive sales, staying ahead of the competition is crucial. One of the most powerful tools at a dealership's disposal is a Customer Relationship Management (CRM) system. However, many dealerships struggle to fully harness the potential of their CRM, leading to missed opportunities and lost revenue. In this article, we will explore the key challenges faced by dealerships in relation to CRM and how innovative solutions, such as Drivecentric's AI integration, are revolutionizing the industry. The Importance of Cultivating Relationships In any sales industry, building relationships with customers is paramount. However, in the automotive industry, where the majority of interactions occur online, cultivating these relationships digitally is essential. Traditional CRM systems have focused primarily on database management, but the future lies in engagement-first approaches. As Steve Roessler, CEO of Drivecentric, explains, "We're teaching stores to think engagement first and database second. Customers are buying cars faster than ever, and we need to adapt to this new reality." According to Roessler, one of the key challenges faced by dealerships is the shift from in-person interactions to digital showrooms. To bridge this gap, dealerships must embrace conversational commerce. This means using tools such as gifs, memes, and videos to create engaging and personalized conversations with customers. As Roessler points out, "Texting is the number one form of communication, and we need to leverage that. By using gifs, memes, and videos, we can create a more relatable and engaging experience for customers." The Rise of Video Video has emerged as one of the most powerful mediums for communication. It allows for the conveyance of sight, sound, motion, and emotion, creating a more immersive experience for customers. According to Roessler, dealerships that utilize video emails and video text messages see significant increases in open rates and engagement. He cites a 35-store group that saw an average $400 gross increase on the front-end with video versus no video. The key is to make videos personal and concise, keeping them under 30 seconds. The Integration of AI Artificial Intelligence (AI) is revolutionizing the automotive industry, and CRM systems are no exception. Drivecentric's integration of Chat GPT (Generative Pre-trained Transformer) allows for more efficient and personalized communication with customers. The AI can be programmed to respond to customer inquiries, acknowledge specific details mentioned by the customer, and even provide prompts for salespeople to craft their responses. This streamlines the communication process and allows salespeople to focus on building relationships rather than administrative tasks. The Paradigm Shift in CRM Strategy One of the biggest challenges faced by dealerships is the outdated and inefficient CRM strategies that are still prevalent in the industry. Many dealerships focus on quantity rather than quality, making a high volume of phone calls and sending generic emails. This approach leads to low connection rates and disengaged customers. Roessler emphasizes the need for a paradigm shift, stating, "We need to celebrate conversations, not activities. It's about talking to customers, not just making phone calls or sending emails." According to Roessler, the future of CRM lies in leveraging AI to create conversational marketing and streamline processes. AI can handle routine tasks, such as appointment confirmations and follow-ups, allowing salespeople to focus on higher-value activities. The integration of AI and CRM will enable dealerships to provide a more personalized and efficient customer experience. As Roessler explains, "AI is the roomba of CRM. It takes care of the mundane tasks, allowing salespeople to focus on meaningful conversations with customers." Conclusion The automotive industry is evolving rapidly, and dealerships must adapt to stay competitive. CRM systems are at the heart of dealership operations, and harnessing their full potential is crucial. By embracing engagement-first approaches, leveraging the power of video, and integrating AI technology, dealerships can create more personalized and efficient customer experiences. The future of CRM lies in building relationships, cultivating engagement, and utilizing AI to streamline processes. As the industry continues to evolve, dealerships that embrace these innovations will thrive in the digital age. Future Outlook Looking ahead, the future of CRM lies in leveraging AI to create conversational marketing and streamline processes. AI can handle routine tasks, such as appointment confirmations and follow-ups, allowing salespeople to focus on higher-value activities. The integration of AI and CRM will enable dealerships to provide a more personalized and efficient customer experience. As Roessler explains, "AI is the Roomba of CRM. It takes care of the mundane tasks, allowing salespeople to focus on meaningful conversations with customers." In addition, the rise of conversational commerce and the power of video will continue to shape the automotive industry. Dealerships that embrace these tools and techniques will be able to create engaging and personalized experiences for their customers, leading to increased sales and customer satisfaction. Overall, the future of CRM is bright, with innovative solutions such as Drivecentric's AI integration leading the way. By harnessing the power of engagement and AI, dealerships can unlock new levels of success and stay ahead of the competition in the fast-paced world of automotive sales. The key is to adapt to the changing landscape, embrace new technologies, and prioritize building relationships with customers. As the industry continues to evolve, dealerships that embrace these innovations will thrive in the digital age. Resources: Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
Does video scare you? There may be subconscious blockers keeping you from showing up. In today's episode, Mariangelica Forero joins us to discuss overcoming mindset blocks to help you overcome the fears you have around video. Listen in as she shares what could be contributing factors, why she believes video is so important for businesses, and how you can build confidence on video.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!BUY NOW >>Mentioned in this EpisodeJordan GillConnect with Mariangelicahonestceo.cohonestceo.co/calendarinstagram.com/honest.ceo
Time is up… no time left before the sin-nod opens in Rome. Are we witnessing the birth of the anti-Church or just a more extreme diabolic disorientation seeking the ruin of souls? We will hear many substantial errors vomited from the mouths of men purporting to be high prelates in the coming days… but in any event, never forget to put your trust in Our Lady and her Divine Son and they will help you to maintain your Catholic Identity in this life and the next. While we do need heroes for the Faith to step up right now, they need us to pray for them to give them the courage and strength they need to follow through in difficult times! New Classes from Dr. Mazza: “Hell, Purgatory, Heaven” — a course on Dante's Divine Comedy Romans, Christians, and Barbarians (part 2): Pentecost through the Middle Ages Links, Reading, and Video: Video of Abp. Vigano's speech Text of Abp. Vigano's speech Michael Matt explaining why he cancelled didn't include Abp. Vigano's speech Cardinal Dukka Dubia Dubia Brothers 2.1 Vatican 1: Paster Aeternus “Go clean up the kitchen you stupid stupid woman” in the Remnant Collegiality: Error of Vatican 2 (Angelus Magazine article from 1984 Benedictus Missal (Mark says just get it) Feedback: please send your questions, comments, suggestions, and happy news item to podcast@barnhardt.biz — or you can leave voicemail feedback at (302) 648-6373. (Alternate email addresses are supernerdmedia@protonmail.com and annbarnhardt@protonmail.com if you are looking for something more secure.) Supernerd Media produces the Barnhardt Podcast, hosts Ann's website, and more; if you got some value from these efforts and would like to return some value, you can use a credit/debit card, Apple Pay, Google Pay, Link, or Cash App with this link or you can mail a donation to the address listed at SupernerdMedia.com.
Gazde: Vlad Bănică și Manuel Cheța Subiecte principale: Sony atacă Internet Archive, AI papă plăcile video, Linus cel Nesimțit Show notes: tehnocultura.com
Viele Menschen haben eine wirklich tolle Dienstleistung aber die Zielgruppe hat sich längst an den Status Quo gewöhnt, obwohl du diesen ändern könntest? Das ist tatsächlich eine Erkenntnis, die ich gerade in der letzten Zeit immer öfter hatte wenn ich hochwertige Dienstleister im B2B Vertrieb begleitet habe. Was man tun kann und warum das so wichtig ist, darüber unterhalte ich mich mit Maik Pfingsten. Hier noch das von Maik angesprochene Video: Video auf LinkedIN
Dime algo de este video!!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ultrackpodcast/message Support this podcast: https://podcasters.spotify.com/pod/show/ultrackpodcast/support
Keeping it Real Podcast • Chicago REALTORS ® • Interviews With Real Estate Brokers and Agents
Welcome to another episode of Video Boot Camp for Real Estate professionals with Kim Rittberg. Kim Rittberg teaches you how to apply The 3 E's of great video to level up your video marketing as a real estate professional. In this episode you will learn: Kim Rittberg is an award-winning Digital Video Expert who teaches real […]
Gazde: Vlad Bănică și Manuel Cheța Subiecte principale: comparații între RTX 3080 și alte plăci video, misiunea Juice a ESA, super SSD-uri Show notes: tehnocultura.com
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
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Biblical truths expounded upon to encourage believers to be salt and light in their communities, in their workplace, and in the world, shining forth the gospel of Jesus Christ and being witnesses unto the uttermost parts of the earth.
Biblical truths expounded upon to encourage believers to be salt and light in their communities, in their workplace, and in the world, shining forth the gospel of Jesus Christ and being witnesses unto the uttermost parts of the earth.
PODCASTER SENIOR: Silvia Colnaghi; PODCASTER JUNIOR Gaia Fanella; Video: Video 1_Head Impulse.mov - Google DriveVideo 2_Nistagmo.mov - Google DriveVideo 3_Test of Skew.mov - Google Drive;Razionale: La vertigine è un sintomo particolarmente rilevante per la neurologia d'urgenza sia per la sua frequenza sia per la gravità delle malattie delle quali può essere il sintomo. Quanto a frequenza, la vertigine motiva dal 10 al 20% degli accessi in PS e nel 25% di questi casi è il sintomo di un ictus, diagnosi che viene mancata in fase acuta nel 35% dei casi. In particolare, la vertigine è tra i più comuni sintomi di esordio degli ictus del circolo posteriore e solo il 27% di questi pazienti presenta anche dei segni neurologici focali, pertanto stabilire dei criteri per poter valutare se una vertigine acuta, non associata ad altri segni, è ‘centrale' è di grande importanza.Bibliografia: Newman-Toker DE, Hsieh YH, Camargo CA Jr, Pelletier AJ, Butchy GT, Edlow JA. Spectrum of dizziness visits to US emergency departments: cross-sectional analysis from a nationally representative sample. Mayo Clin Proc. 2008 Jul;83(7):765-75. doi: 10.4065/83.7.765. PMID: 18613993; PMCID: PMC353647 Newman-Toker DE, Peterson SM, Badihian S, Hassoon A, Nassery N, Parizadeh D, Wilson LM, Jia Y, Omron R, Tharmarajah S, Guerin L, Bastani PB, Fracica EA, Kotwal S, Robinson KA. Diagnostic Errors in the Emergency Department: A Systematic Review. Rockville (MD): Agency for Healthcare Research and Quality (US); 2022 Dec. Report No.: 22(23)-EHC043. PMID: 36574484. Kothari RU, Pancioli A, Liu T, Brott T, Broderick J. Cincinnati Prehospital Stroke Scale: reproducibility and validity. Ann Emerg Med. 1999 Apr;33(4):373-8. doi: 10.1016/s0196-0644(99)70299-4. PMID: 10092713. Aroor S, Singh R, Goldstein LB. BE-FAST (Balance, Eyes, Face, Arm, Speech, Time): Reducing the Proportion of Strokes Missed Using the FAST Mnemonic. Stroke. 2017 Feb;48(2):479-481. doi: 10.1161/STROKEAHA.116.015169. Epub 2017 Jan 12. PMID: 28082668.Saber Tehrani AS, Kattah JC, Mantokoudis G, Pula JH, Nair D, Blitz A, Ying S, Hanley DF, Zee DS, Newman-Toker DE. Small strokes causing severe vertigo: frequency of false-negative MRIs and nonlacunar mechanisms. Neurology. 2014 Jul 8;83(2):169-73. doi: 10.1212/WNL.0000000000000573. Epub 2014 Jun 11. PMID: 24920847; PMCID: PMC4117176. Newman-Toker DE, Edlow JA. TiTrATE: A Novel, Evidence-Based Approach to Diagnosing Acute Dizziness and Vertigo. Neurol Clin. 2015 Aug;33(3):577-99, viii. doi: 10.1016/j.ncl.2015.04.011. PMID: 26231273; PMCID: PMC4522574. Kattah JC, Talkad AV, Wang DZ, Hsieh YH, Newman-Toker DE. HINTS to diagnose stroke in the acute vestibular syndrome: three-step bedside oculomotor examination more sensitive than early MRI diffusion-weighted imaging. Stroke. 2009 Nov;40(11):3504-10. doi: 10.1161/STROKEAHA.109.551234. Epub 2009 Sep 17. PMID: 19762709; PMCID: PMC4593511. Kim JS, Newman-Toker DE, Kerber KA, Jahn K, Bertholon P, Waterston J, Lee H, Bisdorff A, Strupp M. Vascular vertigo and dizziness: Diagnostic criteria. J Vestib Res. 2022;32(3):205-222. doi: 10.3233/VES-210169. PMID: 35367974; PMCID: PMC9249306. Lempert T, Olesen J, Furman J, Waterston J, Seemungal B, Carey J, Bisdorff A, Versino M, Evers S, Kheradmand A, Newman-Toker D. Vestibular migraine: Diagnostic criteria1. J Vestib Res. 2022;32(1):1-6. doi: 10.3233/VES-201644. PMID: 34719447; PMCID: PMC9249276. Cnyrim CD, Newman-Toker D, Karch C, Brandt T, Strupp M. Bedside differentiation of vestibular neuritis from central "vestibular pseudoneuritis". J Neurol Neurosurg Psychiatry. 2008 Apr;79(4):458-60. doi: 10.1136/jnnp.2007.123596. PMID: 18344397.
"Ponnunga Ponnunga Sean's Youth https://www.thanthitv.com/latest-news/puducherry-youth-video-video-police-investigation-153189 'Ponnunga Mutti Sean Potti Youth' https: //www.t" "START AD- #TheMummichogblogOfMalta Amazon Top and Flash Deals(Affiliate Link - You will support our translations if you purchase through the following link) - https://amzn.to/3CqsdJH Compare all the top travel sites in just one search to find the best hotel deals at HotelsCombined - awarded world's best hotel price comparison site. (Affiliate Link - You will support our translations if you purchase through the following link) - https://www.hotelscombined.com/?a_aid=20558 “So whatever you wish that others would do to you, do also to them, for this is the Law and the Prophets."""" #Jesus #Catholic. Smooth Radio Malta is Malta's number one digital radio station, playing Your Relaxing Favourites - Smooth provides a ‘clutter free' mix, appealing to a core 35-59 audience offering soft adult contemporary classics. We operate a playlist of popular tracks which is updated on a regular basis. https://smooth.com.mt/listen/ Follow on Telegram: https://t.me/themummichogblogdotcom Tumblr: https://www.tumblr.com/themummichogblogofmalta Blogspot: https://themummichogblogofmalta.blogspot.com/ END AD" "hanthitv.com/latest-news/puducherry-youth-viral-video-police-investigation-153189 "
Lois McMaster Bujold discusses Penric's Labors, the third vol-ume in the collected Penric and Desdemona series; and Cobra by Timothy Zahn, Part 32. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-radio-hour-Penrics-Loabors-Cobra-part-32.mp4 and the Baen YouTube Channel.
No Game for Knights editors and contributors roundtable, part one, with Larry Correia and Kacey Ezell; Griffin Barber, G. Scott Huggins, Sharon Shinn, S.A. Bailey, Robert Buettner, Michael Haspil, Chris Kennedy, Rob Howell, and Craig Martell; and Cobra by Timothy Zahn, Part 23. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-radio-hour-No-Game-For-Nights-part-two-Cobra-part-23.mp4 and the Baen YouTube Channel.
Daikito Daily Nihongo | Listen and learn Japanese - Escucha y aprende japonés
We are delighted to be speaking with Leanne Calderwood today! Leanne trains people in the meetings and event industry. She is an expert in personal branding and has tons of experience with venue selection and meeting planning. In this episode, Leanne shares her experience. She talks about personal branding and positioning and explains how to leverage LinkedIn. She also shares some actionable tips for tweaking your LinkedIn profile. We hope you enjoy listening to today's informative conversation with Leanne Calderwood! Bio: Are you ready to step into the spotlight and stand out from your competition? Let me help guide the way! I'm here to simplify the world of personal branding and LinkedIn so you can create a compelling brand and start attracting leads and opportunities. Why should we be building our brands and LinkedIn presence in hospitality? ⭐To increase trust with our customers ⭐To shorten the path-to-purchase for potential clients ⭐To differentiate yourself from your competition ⭐To attract leads to your product/service ⭐To attract opportunities to you personally! Here is whom I love to help:
Daikito Daily Nihongo | Listen and learn Japanese - Escucha y aprende japonés
We celebrate the career, works, and legacy of Mercedes Lackey; and Cobra by Timothy Zahn, Part 10. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-radio-hour-Mercedes-Lackey-Celebration-Cobra-part-11.mp4 and the Baen YouTube Channel.
Video Follow Up in the dealership! The time was YESTERDAY to level up with video. Make video a new standard.Join Michael and Susan along with special guest, Margaret Henney, Marketing Director of Covideo, talk the importance of video in converting the customer. We're talking where, when and how to use it to be effective. This episode is brought to you by Covideo. Get a free trial: https://www.covideo.com/freetrial/
Hey friends! This podcast tackles a common topic… What the HECK is working right now on Social in spring of 2022! You probably noticed major shifts on Instagram and Facebook earlier this year. With access to client accounts I could extract common themes across the board. I reached out to my network, ran some experiments, and I feel like we have it down. For now. I shared what I learned in a Facebook Live training and have that recording for you today. I'm a total talker and explainer, but I think I have it down to 45 minutes! Key Takeaways This session focused on six main topics. Strategy Back when I started in 2017, social media was as simple as posting a video! But as more and more people shared content, the algorithm started to pick and choose what to promote. Now it's important to strategize so more people see your posts. It's not as simple as just showing up. Watch your stats to figure out what your followers like and interact with. Map out what you will post each day to make customers know, like, and trust you Make a quarterly and monthly map Photos I love brand photos and recommend having at least one head shot and maybe a few more. But don't feel like you always have to be beautiful and branded! Balance perfection with reality. Multi-image posts are getting great engagement. Not collages, but photos for people to swipe through. This increases your engagement. Show yourself! Viewers interact more with people than products. Video Video is so hot right now! You don't have to record a video. Consider just adding a video instead of static background to the content you already have. Storytelling Storytelling always works! Book recommendation: Building a Story Brand by Donald Miller Even if someone doesn't need your product or service in the moment, stories make you memorable. Bring viewers into your life and through your day. Think about parts of your day that can inform and guide. Platforms Don't try to be everywhere at once! You will burn out and it's just too much work! Consider owning a space away from the platforms with a blog, website, or email list. “Keep your platforms simple but drive them to the big goals for your business” Relatability “If you wait until you are ready you will always be waiting” The perfect polished post is not really what's working right now Dive into what you are doing today and document it! Follow for More Follow Molly Knuth Media on Instagram and Facebook Follow Small-Minded on Instagram and Facebook
This is the " Agent JumpStart Podcast " Hosted by "Bill Davis", He has 10+ years of experience in Real Estate Business and running large high producing team in the San Francisco Bay Area. Bill is also teaching people the Work Model of Real Estate through his Training Sessions& helping them to achieve their dream living through Real Estate. Bill is now looking forward to share his life experience in real estate to other people to help them build their Real Estate career, to get more exposure & live their dream life the way they ever wanted by revealing & sharing the insights of Real Estate world he gained by his life experience through "Agent JumpStart".
D.J. Butler sits down with podcast host David Afsharirad to dis-cuss his latest novel, Abbott in Darkness; and Cobra by Timothy Zahn, Part 7. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-radio-hour-Abbott-in-Darkness-Cobra-part-7.mp4 and the Baen YouTube Channel.
Daikito Daily Nihongo | Listen and learn Japanese - Escucha y aprende japonés
Larry Correia and Steve Diamond talk to D.J. Butler about Servants of War, part one; and Live Free or Die by John Ringo, Part 25. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-radio-hour-Servants-of-war-part-one-live-free-or-die-part-25.mp4 and the Baen YouTube Channel.
The Board of Directors.
Daikito Daily Nihongo | Listen and learn Japanese - Escucha y aprende japonés
Hour 1 * Guest: Bart Sibrel, An award winning filmmaker, writer, and investigative journalist, who has been producing television programs, documentaries, music videos, TV commercials, and stage plays for over thirty-five years – Sibrel.com * Sam and Bart discuss The fake pandemic and the deadly injections. * Bart Documents The Government Prepares to “Quarantine” You Article and Video – Video on September 9, 2016, warning of a coming medical lockdown! * Bart plays clips of Fauci, Gates And Others, Statements Proving They Planned The Fake Crisis. * Fauci: There will be a surprise outbreak, 2017. * Janet Napolitano Warns of Unprecedented Natural Disaster. * The LUCIFER, now called LUCI, is an instrument on the Large Binocular Telescope, The Vatican Observatory Research Group operates a telescope in Arizona called the Vatican Advanced Technology Telescope. * At its inception, the Telescope, system was called Large Binocular Telescope Near-infrared Spectroscopic Utility with Camera and Integral Field Unit for Extragalactic Research (LUCIFER). The full title was descriptive of what the instrument was to do, but it was a mouthful. * Do you still believe there is a “free” press outside of government control? Hour 2 * Durham Report: Clinton Campaign Paid to ‘Infiltrate' Trump – NewsMax.com – Clinton Campaign Spied on Donald Trump Before AND After He Took Office. * Sheriff Mack and Sam Break Down 2021, A CSPOA Year In Review. * A look ahead, What's In Store for 2022? * Archives of the Simulcast of the Sheriff Mack show and Liberty RoundTable Live can be found in Video at BrightEON.tv and Audio at LibertyRoundTable.com --- Support this podcast: https://anchor.fm/loving-liberty/support
* Guest: Bart Sibrel, An award winning filmmaker, writer, and investigative journalist, who has been producing television programs, documentaries, music videos, TV commercials, and stage plays for over thirty-five years - Sibrel.com * Sam and Bart discuss The fake pandemic and the deadly injections. * Bart Documents The Government Prepares to "Quarantine" You Article and Video - Video on September 9, 2016, warning of a coming medical lockdown! * Bart plays clips of Fauci, Gates And Others, Statements Proving They Planned The Fake Crisis. * Fauci: There will be a surprise outbreak, 2017. * Janet Napolitano Warns of Unprecedented Natural Disaster. * The LUCIFER, now called LUCI, is an instrument on the Large Binocular Telescope, The Vatican Observatory Research Group operates a telescope in Arizona called the Vatican Advanced Technology Telescope. * At its inception, the Telescope, system was called Large Binocular Telescope Near-infrared Spectroscopic Utility with Camera and Integral Field Unit for Extragalactic Research (LUCIFER). The full title was descriptive of what the instrument was to do, but it was a mouthful. * Do you still believe there is a "free" press outside of government control?
Imagination. It is the wonderful result of recorded audio. On your podcast, it comes from creatively using sound. When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have full control. Your imagination is unlike any other. Your imagination is used for your sole benefit. The characters and scenes created in your "Theater of the Mind" are exactly how you want them to look. The images are created in your mind in a way that gives you the greatest pleasure. It is all to benefit you. The wonderful details in a story can stir the imagination in magical ways. VIDEO Video typically doesn't stimulate the imagination the way audio does. When you see a car in a video, you know exactly what it looks like. If you and I both see a car in a video, we would both describe it in very similar ways. There is not much left to interpretation. If I describe a cherry red 1968 Ford Mustang to you, I couldn't possibly describe every detail. What does the interior look like? Where is it parked … or was it moving? Is there anybody in it? What kind of tires are on it? Hard top or convertible? There are many details to the story left to your interpretation. Your imagination creates the car in a way that adds the most to your story and vision. That is the magic of recorded audio. Vivid details take your stories to another level of engagement that video cannot. There are ways to include recorded production elements within your show that will enhance your listener's imagination and experience. When you add recorded elements, the imagination of your listener will be further stimulated. You will help create elements within your listener's "Theater of the Mind". Here are six ways you can easily add recorded elements to your show and spice up the listening experience. INTRO/OUTRO This is showbiz. Your podcast is created to entertain just as much as inform. It is just as much "show" as it is "business". Add some sizzle to your show. A produced "intro" and "outro" for your podcast is easy first step. The "intro" opens the show, as in "introduction". The "outro" closes the show, similar to a conclusion. At a minimum, find a great piece of music that will open and close your show. You can find many sites on the internet that sell music clips for just a few dollars. INTERVIEWS Guest interviews are a great way to add depth to your audio. A second voice on the show will stir the imagination. Listeners will wonder what your guest looks like. The stories told during the interview will create visions in the mind of your listener. Listeners enjoy eavesdropping on other conversations more than listening to a lecture. By adding interviews to your show, you allow your listener this pleasure. Sure, you could provide the information yourself rather than going through all the work to secure, arrange and conduct the interview. If you are hoping to develop a relationship with your listener using content that will be engaging, go the extra step by including interviews within your podcast. LISTENERS Adding listener audio to your show will add additional depth to your podcast. When you simply read a listener e-mail, the question typically lacks the passion that would come from the listener. The inflection is a little different than the caller would use. The question is also asked in the same cadence, style and voice that you ask every other question. When you add listener audio, a second dimension is added to the show. Though the caller isn't actually there, the second voice almost creates a conversation. Your audience is now listening to a conversation rather than a monologue. The question will also be asked in a way unique to the caller. Similar to the way interviews stimulate the listener's imagination, callers can add to the "Theater of the Mind". You don't need to include the entire phone call. It is show biz. Use the part of the call that will most add to your show. If the call includes a bunch of details not relevant to the question or the show, feel free to edit those parts out of the call. As long as you are not changing the intention of the caller, or making it sound like they are saying something they didn't say, editing the call is perfectly acceptable. AUDIO EXAMPLES When you make reference to a piece of audio, play a sample. If you are talking about an interview that Jimmy Johnson gave after a race, play a clip of that interview. Your listeners will be further engaged by the additional voice. Audio examples are just another way to add that additional level of production to your show. Additional audio will take your listener to another place. An interview clip will transport your listener to the interview location. An old television clip with create memories of seeing the show. A sample of a classic speech may elicit visions of the orator. Use audio to enhance the listening experience. CELEBRITY ENDORSEMENTS People like to have their decisions validated. That is why many companies hire celebrities to endorse their products. If Michael Jordan wears Hanes, it should be alright for me to wear Hanes as well. I don't feel like I'm the only one doing it when I see Michael Jordan doing it. You can use this concept to benefit your podcast. If you can get a well-known name in your area of expertise to record a quick endorsement for your show, that piece of audio will add an element of credibility to your podcast. Your listeners will feel like they are not alone in liking your show. They will be validated. SOUND EFFECTS Sound effects can easily enhance the imagination. You need to be careful that you don't overuse sound effects. Too many effects can make your show sound amateur. However, a well-placed effect here and there can add to the delight of listening. Your podcast can rise above the other average podcasts when you use sound in a creatively. When you add audio effects to your podcast that add to the listening experience, you add an element of show business to your show. Your effects add another level of entertainment to your content. When a well-placed effect surprises your audience when they least expect it, you will bring a smile to the face of your listener. It also adds depth and context to your story. Great sound brings your story to life. At the end of his podcast "The School of Podcasting", Dave Jackson uses a school bell sound effect to conclude the show. It is brilliant. The school bell relates to the title of the show. The sound of the school bell creates the mental picture of a real "school of podcasting". It is fantastic. GET STARTED So few people take the time to add creative sound to their show. Most will have music for an intro to the show. Some may even incorporate that music to the close of the podcast as well. Very few will go beyond that point. To be creative and surprising, you don't need to add many effects. Two or three sound effects that are well-placed will work. If you overuse effects, you will no longer surprise your audience. One or two that come in a the perfect time will be a delight. Take the extra step to find a couple creative sound effects. Place them in your show where they will be unexpected yet entertaining. Your show will instantly rise above the average shows of your competition. The magic of recorded audio comes from the imagination. When you stir wonderful visions in the "Theater of the Mind" of your listener, you will truly begin to engage your audience. You can then begin to build meaningful relationships with your listeners and keep them coming back again and again. Use these ideas to add a little "show biz" to your podcast today. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
La video est le format le plus consommé aujourd'hui. Il permet de créer un vrai lien avec sa communauté et créer encore plus d'émotion. L'inclure dans sa communication permet de renforcer son image et positionner sa marque. Mais on a souvent peur de se lancer. Je travaille beaucoup avec Christin quand il s'agit de créer des vidéos et d'ailleurs, c'est lui qui a fait mon portrait dans l'École du Storytelling. Et dans cet épisode, je l'invite à partager son expérience en tant que professionnel de la video. Un épisode plutôt détendue autour d'un verre de vin. → Quelques aspects techniques → Ces choses à éviter quand vous voulez faire de la vidéo RÉFÉRENCES Tu pourras retrouver Christin sur son site : https://christinbela.com ou son compte IG : @videocaststudio Recevoir régulièrement des cours et une dose d'inspiration pour upgrade ton Storytelling : https://bit.ly/3CZr5eb En savoir plus sur L'École du Storytelling pour apprendreà raconter des histoires impactantes : https://bit.ly/2ZndUFh
Part two of a two part conversation between David Weber and D.J. Butler about In Fury Born, a classic Weber novel, out now in a new trade paperback edition; and John Ringo's Live Free or Die, part 10. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-radio-hour-in-fury-born-part-two-live-free-or-die-part-ten.mp4 and the Baen YouTube Channel.
Part one of a two part conversation between David Weber and D.J. Butler about In Fury Born, a classic Weber novel, out now in a new trade paperback edition; and John Ringo's Live Free or Die, part 9. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-rado-hour-in-fury-born-part-one-live-free-or-die-part-nine.mp4 and the Baen YouTube Channel.
Part two of a two part conversation between Charles E. Gannon and D.J. Butler about Gannon's new epic fantasy novel This Broken World; and John Ringo's Live Free or Die, part 8. View the podcast in video form at https://www.baen.com/podcastfiles/mp3/video-baen-free-radio-hour-this-broken-world-part-two-live-free-or-die-part-8.mp4 and the Baen YouTube Channel.
Are you preparing for your next video interview? Have you been looking for a way to stand out in a video interview? In this podcast, you'll learn the do's and don'ts for standing out in a video interview and how to make your video interviews extra special. See how you can make your virtual interview memorable by following simple tips like having an authentic introduction, good video quality, reliable internet connection and more. Simerjeet Singh will share some great tips to help you ace your next interview. Simejeet Singh motivational speaker will also go over some best practices to help you prepare for the interview and answer questions more confidently. Don't miss out! Watch it on YouTube: https://youtu.be/-ZZdwkECtVw #VideoInterview #VirtualInterview #SimerjeetSingh #OnlineInterview #InterviewPreparation #JobInterview #ZoomInterview #VirtualInterviews Follow us on: https://linktr.ee/SimerjeetSingh
Jadi, kepada mereka yang menggunakan media sosial, gunalah dengan sewajarnya. Jangan lakukan perkara-perkara yang boleh memalukan anda di kemudian hari. Instagram Thinker: https://www.instagram.com/thinker.studios/?hl=en Watch us on Youtube: https://youtu.be/sOZXFMxs68M
Carien en Stefan gesels sonder my oor videos, cds, dvds en meer!
In this episode, I chat to Ace Ruele, a brilliant actor and motion capture artist to discus more about his journey into becoming one of the go-to creature motion capture artists in the U.K. A journey which started as a back up dancer, to catching his first break as a creature motion capture artist on Warner Brother's “Legend of Tarzan” feature film.Ace goes on to share his experience in the industry, and shares his advice on how to stand out from the crowd in the industry.If this episode has been enlightening, please "like", subscribe and share this episode on to anyone else who might find it interesting.Thank you.
For today's episode, we talk with Joseph Wilkins, the Founder of FunnySalesVideos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.Some of the big takeaways of this episode are here: Joseph explains that humor in advertising campaigns resonates so well because they are ran on entertainment-based platforms like Facebook.The first step for creating a funny video is to figure out who your customer is, why they are buying or not buying your product, and the deeper reason they want to buy your product. Never try to create a video blindly.Having a good editor is a critical part of creating a successful video.Be sure to follow Joseph online at FunnySalesVideos, LinkedIn, Facebook,Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website
The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos. Our creative experts discuss the questions and principles when considering how, where and when to implement video for your business. They explain how to capture viewers' attention, drive your audience from awareness to engagement and maximise your investment. They breakdown how a short video executed correctly, can capture attention, deliver huge volumes of information in a short period, and turn your target audience from potential prospects to loyal, informed and profitable customers.
Lego Christmas Carol Set Dickens’ A Christmas Carol is one of my favorite and this year we held our annual live reading of the story with friends via zoom. For my birthday, the family gifted me this special Lego set. I assembled it last night and made a timelapse I should be able to release […] The post Lego Christmas Carol Set via Instagram and with time lapse video [Video] appeared first on My Word with Douglas E. Welch.
Congratulations to the LinkedIn Ads Show contest winners! It's fortunate that this week's episode is all about creating the perfect ad, when we also get to reveal the 3 winning ads in our performance contest! We had so many incredible submissions, showing us examples on how to be rockstar marketers on LinkedIn. Here were the winners (in no particular order because they're all rockstars) along with their high-performing ads and landing pages: Winner #1: Highest CTR and Lowest CPC Zoltan Kozma from CBRE Hungary CTR: 5.60% & CPC: €0.14 Why so Amazing? LinkedIn's average Click Through Rate for Sponsored Content is ~.4% and Cost Per Click is in the $8-12 range. That's why getting a CTR that was 14 times higher than average is excellent. With a CTR that is 14X the average, paying by CPM, Zoltan found himself paying a tiny fraction of what competitors would be paying. It's targeted to an audience who had already been really responsive on a past campaign, so he knew he was setting the company up for success. It's an organic company Page post that he boosted, so it had good social proof from the start, which helps. It also leads to an article on Forbes Hungary, which helps increase trust. Not only did he find that the article was getting tons of cheap traffic, but he also noticed ~35 new followers from the effort over a short period of time. Well done Zoltan! Winner #2: Highest Landing Page Conversion Rate Alex Panchuk from Reply.io Conversion Rate: 62.14% Why so Amazing? We call any offer on LinkedIn that gets over a 15% conversion rate a "Rockstar Offer." Alex ran this video creative(traditionally harder to get good performance from) to a cold audience, with an external landing page (think of how much higher the conversion rate would have been if it were a Lead Gen Form Ad), and on top of that, they required a Business Email, and it still got a 62% conversion rate! It pushed 65 unique downloads, plus a couple of view-through conversions for good measure. Obviously the high conversion rate has so much to do with the offer and the landing page, so check that out here: https://reply.io/cold-email-handbook/ Nice Work Alex! WINNER #3: HIGHEST CONVERSION RATE Eric Southwell from SupremeOpti Conversion Rate: 65.40% Why so Amazing? We would have guessed that the highest-converting winner would be through a LinkedIn Lead Gen Form ad (On average, they convert 10-50% better than landing pages) but this blew us away. This is a 65% conversion rate, on an ad and offer that has been running for 7 MONTHS now to a cold audience! Most ads on LinkedIn wear out their audience after ~1 month, but this ad/offer is like a fine wine and performance has actually continued to improve over time. UNHEARD OF! On top of the leads it generated, it also drove 9 CONVERSIONS, which is likely from viral signups that wouldn't have been served the Lead Gen Form. Eric, you slayed it! Honorable Mention: Highest Conversion Rate Lindsay Beaulieu from Worcester Polytechnic Institute Conversion Rate 325%! When we saw Lindsay's submissions, we had to take a double-take. It's ultra-rare (I dare say, impossible) to get a conversion rate over 100%. When we looked into it, we found it was a Text Ad, and the vast majority of the conversions were view-through conversions. Ok, so you might say "LinkedIn wasn't responsible for those conversions since they were view-through," but this is a testament to me that Lindsay's team is targeting the right audience across multiple channels. The huge amount of view-through conversions on Text Ads (which show a ton of impressions) is proof that her other channels are targeting excellently and we see those reflected in LinkedIn's metrics. Thanks for teaching us Lindsay! Show Resources Here were the resources we covered in the episode: DRIVE Sales: The 5 Secrets to Increase Your Sales by 400% by Woody Woodward LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: We've created the formula for the perfect LinkedIn Ad. And of course, we're going to share it with you because we're not the type to hold back. This is the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So writing ads is an incredibly involved task, it doesn't seem overly difficult because you have some characters that you have to stay within. And then you kind of get to write or put whatever you want. But then, of course, you have to keep in mind who your audience is. And then what's interesting to them. And of course, you have to communicate what you have to offer them. But without asking too much, so they get overwhelmed, and you have to stay within the character limits. That's a lot to keep balanced. So today, I'm going to walk you through our ad creation process, and let you in on a little bit of the B2Linked secret sauce for how we create high performing ads. First of all, I'm sure many of you notice that this is our first episode in a couple months. And thank you to so many of you who emailed and messaged asking if I'm doing okay. That means a ton to me. So what originally happened is around the holiday of Thanksgiving here in the US, I ended up getting knee surgery. Right near the beginning of COVID, I ended up having a lot of knee pain after some hiking. And I love hiking, I do a lot of it. But that pain didn't go away for a long time. So I finally went to go see a doctor. We did everything we could and eventually we decided it had to be surgery. Without getting too graphic here. My meniscus, which is like the padding in between my knees, what takes all the impact as I'm running downhill, it was torn into places, my cartilage was messed up and needed to be kind of burred down. And my knee cap was too far over to one side, so they released it so it would go more in track. I expected this to be something very simple and I would be just back at work the next day. But boy, it it really sidelined me. For like a week I was on medication and laying down in bed just trying to get work done. So podcast had to go on hold. Plus, around that time we had the holidays, which present their own little bits of complication, as we have family all around and you know, four kids and all that. Plus, I worked on two giant audits for Fortune 500 companies. And as a company, we just moved into bigger offices, we just hired six new people, and now we're training them. And then something I think you might find really exciting. I'm in the process of working with LinkedIn Learning to update our LinkedIn Learning course that I talked about every episode. So with all of that going on, basically this is the first episode in a little while. Where we left off, there was a contest running for a LinkedIn Ads performance contest. And I'm so excited to announce the winners and tell you what they did that was so amazing, and how you can replicate it to get better performance for your own ads. I wanted to give a quick shout out to any of you who are listening from the Instazone site. We were recently featured on there so thanks so much for those of you who are joining us potentially for the first time here. So getting here into the contest, thank you to everyone who submitted. There were so many entries. We had some amazing entries and it took a lot of work by me and my team, but we did go through and select three winners. For those of you who aren't up to speed, in November, I announced a LinkedIn Ads performance contest. And I promised that the prize would be awesome and super unique, but I couldn't share with you what it was. Well, the time has come, I finally get to share with you what the prize is. Because LinkedIn doesn't have hourly reporting, we know that there are certain times of the day where performance is going to be better than others, but we can't prove it because there's no hourly reporting. Well, what we've figured out is we can go into an account, and we can have our team go in and take all of the performance every hour, and then just subtract it from the total. So we're getting only the performance during that hour. This is of course a lot of work. But we've put together a really cool dashboard, where you can look at it in your own time zone, you can see what times of day, and which days of the week perform better than others. So for you three winners, congratulations! You're about to get something that we've been really excited about internally. And it will give you insights like what time of day your audience wakes up, and when they go to lunch, and all of that good stuff. Okay, so how we selected the winners. It was a contest to see who could show us what gets the best click through rates, the lowest costs per click, and then the highest conversion rates, which of course leads to the lowest cost per conversion. We selected the winners by analyzing all of the top submissions, and then we reached out and actually verified, we got account access, we verified that all the metrics were what they looked like. We took into account the competitiveness of the geographies that were targeted, and the strategy being used. And then more than anything, I wanted to just highlight these amazing marketers and what they're doing so that you can learn from them and improve your own strategies. So without further ado, here are the three winners in no particular order. We have Alex Panchuk from Reply.io, who he happens to live in the Ukraine and I lived in the Ukraine for a couple years. So it's very near and dear to my heart, Alex, congratulations. Then we have Zoltan Kozma, from CBRE Hungary in Hungary. And then finally, we have Eric Southwell is the Chief Marketing Officer of Supreme Optimization and he's a total globetrotter. I love following everything he's doing. And I do have one honorable mention, I couldn't make this a fourth winner, but Lindsay Beaulieu, who's the Digital Marketing Specialist at Worcester Polytechnic Institute in Worcester, Massachusetts. She did something amazing that I think is really good for us to hear about. So we'll highlight a little bit of her strategy here, as well, all four of you, thank you for being loyal listeners. Thank you for just being rockstars and showing the rest of us marketers how to do what we do better. Alex PanchukSo starting with Alex Panchuk from Reply.io. His entry had a conversion rate of 62.14%, which is amazing. Candidly, the highest conversion rates that we've ever seen have been 59%. So he absolutely blew even my records away, which I'm ecstatic about. And of course, you'll be able to go down into the show notes and take a look at the ads themselves, like a screenshot, you can see the landing pages that were really high converting where applicable. So go and check these out and learn from them. Some things that Alex did really well, as well as some of the things that made this truly impressive. First, he required business emails, and we know that when you make it a little bit more difficult for people, then we see conversion rates come down. So this is an amazing conversion rate of 62%, when they're still requiring business email. Plus, there was an additional question in there. And this was right when square video on LinkedIn Ads came out and so very few did it. And I think that helped it stand out quite a bit. So Alex, congratulations, everyone, go check out his ad and his landing page, so you can learn more about it. 7:29 Zoltan Kozma And next, Zoltan Kozma. And I'm so sorry for anyone that I'm butchering your name, he won for having both the highest click through rate and because of that the lowest cost per click is click through rate was 5.6%. And his cost per click came out to 14 cents. What was so amazing about this is that it was created to look native. It goes to an external site and so there's there's nothing gated. This was pure value to create awareness. And it was an interview article. And one that actually started out as an organic post from the company page and then it was boosted once it had 122 likes and some comments. What Zoltan did to get this is he went and found an audience that he'd already targeted earlier who happened to be really responsive. He released this content that was really easy to consume, there wasn't any jargon. And it sure doesn't hurt that the page that it's going to was actually Forbes. And then with click through rates that were so high, you know, over 5%, my recommendation would be to use either auto bidding, or bid CPM really high to make sure you're always showing up in the top position. But this blew me away. It was a manual CPM bid, but it was bidding below the recommendation. Which generally produces pretty poor results, but in this case, it rocked. So in addition to getting really good ad performance, they also got 30 to 40 new followers. So that was a happy byproduct of these ads. It was created in the engagement objective. So I wanted to look in and see okay, you know, which were actual clicks on the article, and then which ones were engaging with the ad like, likes, comments, visiting the company page, following the company page, etc. And 3% click through rate was actual clicking through to the article, so that's amazing. And then the rest were followers and likes and comments, therefore helping it go out viral. Zoltan, nice work. I'm super excited for you. It was really impressive. Even though it was outside the US where it's quite a bit less competitive, this was still amazing, and I had to give it to you. 9:43 Eric Southwell Next is Eric Southwell from Supreme Optimization. Eric's team absolutely destroyed with a 65% conversion rate. So that's even higher than Reply.os', but what's even more impressive to me is that these ads have been running for six plus months, they still have a 65% conversion rate, even after six months of running the same offer. That was totally legit, I loved it. And as I looked over time, cost per lead has actually been going down over time. Now, this was 65% conversion rate on native lead gen forms, which makes sense. I totally thought the conversion rate winners would be using lead gen forms, but what I also liked is that not only did they have leads from the lead gen form, they also had conversions coming through so that was people who weren't even part of the target audience who were seeing the post and going and actually completing the form on the site. It averaged $5.18 cost per click. And they were not bidding the absolute minimum cost per click here. And the vast majority of that traffic, those conversions were coming from the US. Eric, super impressive. Congratulations, got to hand it to you. 10:58 Lindsay Beaulieu And then we had Lindsay Beaulieu, who is our honorable mention. Now, when she submitted, it was an over 100% conversion rate. And so I got really excited, like, what in the world would cause an over 100% conversion rate. When I dug into the account, I saw that it was a text ad. And I know that text ads get shown to a lot of people, a lot of times at high frequency. So immediately, I went to go look at the conversions. And the vast majority of conversions were coming through as view through conversions. And so for purposes of this contest, I wasn't counting view through conversions as being like real conversions here. But I wanted to use this as an example, because all of us could and should be using text ads to just very expensively cover your audience, your ideal target audience. So they're seeing your ads, they're seeing your brand. And then of course, when they're converting on other channels, we can see that yes, LinkedIn is contributing here. So Lindsay, nice work. Thanks so much for sharing such an awesome example with us. 12:04 Reviews HighlightsA quick highlight on reviews that we've gotten on the podcast. Lea Pica shares, "Where deep passion, expertise, and value divinely connect. AJ is one of the digital marketing industry's best love speakers for good reason. His massive knowledge base in a platform that is otherwise to disdain allows him to deliver insane value in a truly actionable way. Don't walk away from getting started with LinkedIn Ads without giving him a good listen." Lea, thank you so much for leaving that you are awesome. For those of you who don't know, Lea Pica is the host of the Present Beyond Measure podcast and she is absolutely amazing. If you want to learn anything about data storytelling, or data visualization, you have to check out what she does, and her show, of course. And then Dan Marzullo, from Marzullo Associates, he shared, "Highly recommended. If you're getting started with LinkedIn Ads, AJ is your guy." Dan, thanks so much. Dan is the founder of Podcast Bloggers, so he knows a thing or two about podcasts. So a huge thanks to you for being a listener of ours. And of course, everyone who's listening, I want to feature you. So definitely, wherever you're able to review, and I totally want to feature you. Okay, with that being said, let's hit it. 13:15 LinkedIn Users Are In a Hurry Some things that you definitely want to keep in mind about writing ad copy, and creating ads on LinkedIn is that in general, LinkedIn users are in a hurry. It means you've got to cut right to the chase, and front load everything with value. When I know that people are in a hurry, and I need to catch their attention in just a split second, I'm probably going to lead the ad was something like, Hey, did you know that x&y, or people like you are losing out. The really attention grabbing statements right at the beginning are the best thing to do. You don't want to lead with our brand name does such and such in the industry, that will just get ignored. Imagery And then of course, you have a visual component to your ads as well. Most of the time, we're using static ads. But of course, you can use video as well. The rules that you want to follow with imagery is realize that LinkedIn, when you look at the whole color palette, when someone's there, they see a lot of blues, grays and whites. And so if you ask a designer, what do you need in order to stand out from blues, grays and whites, they'll point you towards the color wheel, and they'll say, go and find whatever is opposite of blue on that color wheel. And of course, that takes us to orange. So one of the best tips I can give you is use lots of orange, reds, greens in your ads, because that will stand out from the rest of the fluff that's on LinkedIn. I also follow the billboard rule. Those of you who are Facebook, advertisers will probably know the 20% rule that I've heard isn't getting anyone punished anymore. But it used to be that on Facebook, you couldn't show an ad that had more than 20% I have the image as being text, and then for a long while, you could put it in the image, but then it would stunt the performance of your ads. LinkedIn has never had anything like the 20% rule, which is fantastic. We've always been able to put as much text in an image as we want. But we've also found that the more text in an image, the less likely people are to read it. It looks like a giant wall of text to them and so they're disincentivized, from even starting to read. So because of that, we follow the billboard rule. So don't try to sell with copy in your image. That's not the images job, the job of the image is just to be a thumb stopper, it's just to get them to stop scrolling, so that they'll read your ad copy. So the billboard rule for those of you who don't know, is use seven or fewer words, because that's all the time that you're going to get from someone as they pass by your billboard on the freeway is get a good six or seven words in. Video Video is a little bit different. So with video, depending on their connection speed, there's going to be just a split second, or maybe even several seconds while your video is starting to load. And that's really important time because that's time where people are scrolling past, and they may not get a chance to see what it is that you're showing. So with video, I like to make sure that within the first two seconds, there is some kind of action happening. So don't start with a black screen fading to your logo and waste several seconds, you'll lose your entire audience with that, you need to show them something that's exciting, interesting, and worth their time. And then also make sure that you put a thumbnail in there because the thumbnail is what's going to show up in the videos place while it's loading on their screen. So have a really cool visual, something that gets their attention. And then of course, LinkedIn video, it's the same as all the other social video, it's going to play autoplay, but muted. And so you need to make sure that you have subtitles on that video so that 80 plus percent of people who are going to watch it without sound can still get drawn in and follow along. I like to suggest keeping videos really short, like 15 to 25 seconds short. But of course, depending on your video creative, you could probably make a 10 minute long video work really well, just depending on how creative and how attention grabbing it is. 17:20 Alright, here's a quick sponsor break. And then we'll dive into some of the secret sauce, along with our formula on how you create the perfect ad. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If the performance of your LinkedIn Ads is important to you B2Linked is the agency you'll want to work with. We've spent over $135 million on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead. We're official LinkedIn partners, and you deal only with LinkedIn experts from day one. So fill out the contact form on any page of B2Linked.com. to chat about your campaigns. We'd love to work with you. 18:03 DRIVE All right, let's jump into creating the perfect ad. What we've learned over time is that your motivation to convert or engage is incredibly important. It's one of the most important things there is. And so one of our secret sauces as an agency is writing compelling ad copy. And the reason that we're so good at this is because of the book and teachings by someone by the name of Woody Woodward. And his book is called Drive Sales Secrets. I've put links to the book and links to his website down below in the show notes. But the gist is that the entire population breaks down into five different kinds of motivations. And the first letter actually spells out the word drive. DRIVE. The D stands for director. And this is someone who cares about freedom and creativity. Then the R in DRIVE is a relator. Someone who cares about relationships. The I is for intellectual. This is someone who cares about systems and processes and blueprints. The V stands for validator, this is someone who cares about recognition and appreciation. And then finally, the E is for executive. And this is someone who cares about proof and crushing the competition and winning. So the concept in the way that we use this is that people have a natural inclination towards a certain type of motivation. And there are some professions where people have similar drives tend to aggregate. For instance, the majority of the CEOs of the Fortune 500 are executives. They are win at all costs, crush the competition. Proof is what wins. And then when you look at the accounting industry, the majority of accountants are intellectuals. They love systems processes. That's what convinces them. So if you know what's likely to drive your ideal persona, you can start to write really compelling ad copy that caters to them. I know this is very high level. This is hard to follow on a podcast. But I'll share just a brief example of how I might customize ad copy to each of these drives. 20:09 So if I were writing ads to directors, and let's say we're trying to sell some kind of software, remember that directors are those who are really excited by freedom and creativity, I might say something like, "This will help free up time to give you freedom." With relators, who again, are super interested in their relationships, I might say something like, "It will strengthen your relationship with your CFO to have this software" or to be on top of this processs. With intellectuals, those who are really interested in systems and processes and blueprints. I might say, "This software contains the complete blueprint on how to drive your goals." With validators, those who are really interested in recognition and appreciation and praise, I might say, "This software will make you the hero." And with executives, again, those are those who care about proof and crushing the competition, I might say, "This software will get you out in front of your competition, you'll be on the bleeding edge, check out these ratings and testimonials." In so many of our tests around different drives. What we do is we come up with a hypothesis of which drive or drives are likely found in this target audience and then we run some ad copy tests to see what the lift in click through rate looks like. And that gives us how effective this drive ad copy is. And this has been fantastic for us, so I highly recommend, go get Woody's book, find out what drive you are, and find out what drives you're trying to cater to. 21:39 Anatomy of the Perfect Ad So the next bit of secret sauce here, we have what we call the anatomy of the perfect ad. And we're going to use sponsored content as our example here, because it's the most common ad format. What we have in a sponsored content ad, we have an intro, it's the text that comes above the image or video. Then we have the headline, which is the text that goes below the image or the video. And then of course, we have the image or the video, we'll pretend this is a static image, and that you've already followed my rules from the previous section where the image has seven or fewer words, and relies a lot on the oranges, reds, greens, purples to help it stand out. So then we go to the most important part of this ad, which is the intro. In all of our testing, we have found that changes to the intro sway ad performance the most. More than image changes, more than headline changes. The intro is super valuable. We try to keep this under 135 characters because the shorter the better here. And we like to include two different pieces. The first thing that all of our sponsored content ads contain is why you should pay attention some kind of pain point or benefit. Remember, this is what we're using to get their attention. So if they're scrolling and you say, hey, do you have this pain point, they're likely to read on and say, ooh, does this person have a solution for me. That's going to make up the majority of that 135 characters. And then what comes after is the second piece that's required here is the call to action. So this is where we will include a succinct short call to action that strong. So it might be download our FREE eBook today, or join the webinar to learn how to do this yourself, something like that. So intros, keep them short. The two pieces you want are number one, why you should pay attention and number two, your call to action. Then we get down to the headlines and headlines we found to make the next most biggest difference. So if you're testing things, I would test intro first and then headline second. Try to keep your headline under about 55 characters if you can. And the two pieces that we like to include here are number one, and we do this in square brackets, which many of you may have already seen something like within square brackets. We tell them what to expect what the asset type is. So if I'm doing a webinar in square brackets at the beginning of the headline, I might say free webinar or free guide, something like that. And then the second piece you want to include here is actually the title of the asset. So I'm sure you and your marketing team worked really hard to come up with a great title for this asset. This is where you get to show it off. And as you're writing ad copy, and this applies to every network out there. But remember, you're not writing ad copy for yourself based off of the benefit that it brings you. You're writing to the benefit of someone else. So I keep in mind the acronym WIIFM, I call it everyone's favorite radio station. It stands for what's in it for me. As you're writing ad copy, make sure you are crystal clear about what's in it for the prospect. In order for them to want to see it, click on it, and then convert. All right here come the episode resources, so stick around. 25:08 ResourcesThank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. In the shownotes, you'll see the winners of the contest their ads, their landing pages, where applicable, definitely go and check those out and learn from them. I also have the links to Woody Woodward's book and the drivesalesbook.com website where you can learn more about the drive sales process. And if you're just getting started with LinkedIn Ads, or maybe you have a colleague who is let them know about the course, the LinkedIn Ads course on LinkedIn Learning. The link is right down below. And also, if you watch over the next couple months, you'll see that we're in the middle of updating that so there should be a new version of the course to get excited about so keep an eye on that. If you're not already subscribed, look at your podcast player right now and hit that subscribe button. We'd love to have you listening on future episodes. And please do rate and review the podcast. It really helps other LinkedIn Ads marketers find us and want to listen and share with us. If you have any tips, questions, or anything you'd love to see featured on the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week, cheering you on in your LinkedIn Ads initiatives.
On this episode of Navigate, a special six-part podcast series with Pexip and Futurum Research, host Daniel Newman talks with Jordan Owens, VP of Architecture at Pexip, about how video fits into your long term digital workplace strategy. Video Complements In-Person Meetings COVID-19 forced companies to turn to video to work effectively and to connect with teams and employees now spread out across the country. While video is great for maintaining face-to-face interactions when remote, there will always be value in meeting in person. When we come out of this pandemic and return to business as normal, people will crave the human-to-human interaction. But video will augment those meetings and help fill in the gaps. If someone is working from home or travelling, video conferencing will be more normal to ensure that person is connected to the workplace. Businesses will realize that they used video to fill the void during this pandemic, why can't it continue once we emerge and return to normal? Realizing the Benefits of Video Video conferencing will also be part of the digital workplace strategy because companies will finally see its worth. Companies will realize that this technology will help accelerate transformation and improve efficiency ultimately improving the bottom line. It will also likely eliminate unnecessary travel, saving companies money. A lot can get done in a well-assembled, secure, high definition, quick, easy to enter, frictionless video meeting. No need to travel across the country or across the globe for meetings. For employees, video will be empowering. Employees will have a better work life balance once video is part of the digital workplace strategy. The current work environment is illustrating that employees can be effective working from home with video. Jordan predicts that managers and leaders will empower employees to make the decisions that are right for themselves. That could be creating a flexible work schedule, eliminating travel, or working from home full time. Employees are going to figure out how to use the tools they're given, including video, to be more effective in their role in the workplace. How to Deploy Video as a Long-Term Strategy It's clear that video is now mission-critical. Once we return to our normal work environments, IT leaders will be tasked with determining if they have the right tools in place to support video in the digital workplace strategy. This will likely require an audit and internal reflection on processes that are currently in place to determine where video fits. Video isn't going anywhere. It will soon be built into the fabric of how we work. If you'd like to learn more about Pexip, their products, offerings, and how they can help you add video to your digital workplace strategy, be sure to check out their website or listen to the full episode of Navigate below.
Episode 9 – How to Choose the Right Content Platform Today's episode is a deep dive into 3 very popular and different types of content, so you can figure out which is best for you and your business. As a business coach who helps entrepreneurs I know how important content is for your business. It is a great way to position yourself as an expert and a thought leader. Your free content, whether it is blogs, podcasts or videos is a great way for people to get to know you, and for you to reach them. Creating content is a privilege, not a chore! I want to remind you that your content is sometimes the first exposure to you and your brand. If it's doing its job then it's helping them to see you and what you can do for them.Blogs – Blogs are the easiest and most accessible form of content. With no special equipment necessary (no added expense), there should be an easy way for you to schedule and manage your blog right on your website! Podcasts - With podcasts, my audience can hear my voice and feel my enthusiasm, it's a wonderful tool which allows people to understand who we are better when they can actually listen to us (as opposed to reading text in a blog). Getting my podcast started took a while though, because as a technophobe I had to embrace the technology, as well as to purchase the necessary equipment. Video – Video is the King of content! Look at Marie Forleo https://www.marieforleo.com/ who is gifted at putting out regular videos. You do not have to be a TV star to nail this! By the year 2022 it's expected that the majority of all content will be in the form of videos. A big plus of video is that it gives potential clients a taste of what working with you would really be like. Create a formula that works for you and stick with it! Get your audience used to hearing from you on a regular basis, in the hopes that they would get excited about hearing from you regularly! Do what feels right for you! Links mentioned in this podcast: MicrophoneAudio technica microphone (https://www.amazon.ca/gp/product/B004QJOZS4/ref=oh_aui_search_detailpage?ie=UTF8&psc=1)Marie Forleohttps://www.marieforleo.com/