Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses…
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The Content Inc with Joe Pulizzi podcast is an excellent resource for anyone interested in the world of content strategy and entrepreneurship. Joe delivers a wealth of knowledge in each episode, making it easy for listeners to digest the information and apply it to their own endeavors. His mix of thought-provoking insights and practical tips make this podcast a go-to resource for navigating the digital content space.
One of the best aspects of The Content Inc podcast is its engaging exploration into various topics within content strategy. Joe covers a wide range of subjects, from audience building techniques to marketing strategies, providing listeners with a well-rounded understanding of what it takes to succeed in the content creation industry. Additionally, his 5-minute episodes offer quick, actionable takeaways that can be implemented immediately, making it perfect for those who are short on time but still want valuable insights.
While there aren't many negative aspects to The Content Inc podcast, some listeners might prefer longer episodes that delve deeper into each topic. However, Joe's ability to condense decades of experience into concise episodes is impressive and allows for easy consumption of information. Additionally, some listeners may find that certain episodes are more relevant or useful than others, depending on their specific interests or goals.
In conclusion, The Content Inc with Joe Pulizzi podcast is an invaluable resource for anyone involved in content strategy and entrepreneurship. It provides a wealth of knowledge and practical tips delivered in digestible episodes that can easily fit into any schedule. Whether you're just starting out or have years of experience in the field, this podcast offers valuable insights that can help you navigate the digital content space successfully.
Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions. Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower. Creators, especially content entrepreneurs fall into a trap. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
We've been doing side hustles wrong since they were first invented. Most people are in a job they hate, and do a side hustle they love. Time to flip the script. Immediately. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
The old model was simple: work 40 years, retire, live off savings. But in today's world, career longevity is the new retirement strategy. And that doesn't mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose. If you're a content creator, this is actually great news. You already have the tools to build real leverage. Here's how: 1. Stop selling your time. Time-for-money income is a trap. Instead, own assets: a blog, podcast, email list, product, or community. These things can scale without more hours. 2. Build a personal media company. One platform. One audience. One mission. When you create consistent content and control the relationship (hint: email), you're building something durable. 3. Specialize until you're unforgettable. Be the best in a narrow category, not “pretty good” in a broad one. That makes you harder to ignore—and impossible to replace. 4. Think like an investor. Great investors look for compounding returns. Same for creators. Invest in skills, ideas, and platforms that grow over time. Don't just work—build. 5. Play the long game. This is a career that doesn't have to end. Think about systems, succession, and maybe even an exit someday. A true content business outlives its creator. And maybe most important… 6. Stay healthy. Career longevity only matters if your brain and body are still firing. Protect your energy. Sleep. Move. Create with purpose. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
If it succeeded exactly as it's going now, would you be happy with where it takes you? If not, change it. You're not too far down the road. You're not locked in. The beauty of being a creator is you get to rewrite the rules. You don't need to scale. You need to align. And that's the difference between being busy and being free. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about. Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever. Three weeks ago all funding for Voice of America was discontinued. Sadly, Voice of America no longer exists. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Everyone has goals. I'm sure you have a few right now you are working on. But if goal setting were a skill, most Americans are failing…significantly failing. When you look at all the math, those who have goals and stick with them have NO competition. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
I learned about SMART Goals from Brian Tracy almost 30 years ago. SMART goals are specific, measurable, actionable, relevant and time-bound. How's your goal-setting going? Some background on Brian Tracy's method. My methodology on Record - Review - Remove. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
The original "three legs of the stool" for publishing was online, in print and in-person. For today's content creator it's still three legs, but they've changed. Here's a great example of Mel Robbins and her "three legs" content creation strategy: a book, speaking and a show. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
The craziest thing about humanity is that we are the only mammals that know there is a future and can set goals and achieve those goals, but most humans don't do this. In this episode we break down Matthew McConaughey's Oscar award speech and see how we can become our own hero in 10 years. Matthew McConaughey Oscar Speech Snoop Dogg Acceptance Speech Snoop Dogg Thank Me Song ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
A special episode this week with Marcus Sheridan, author of the new book "Endless Customers." Marcus teaches us about the four-step process for creating more trust with our customers, positioning us as the most known and leading expert in our industry. This includes saying what others aren't willing to say, leaning into video, selling differently and showing your human side. You will get at least one amazing nugget that will change your business forever. Pick up Endless Customers by Marcus Sheridan today. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Beginning or stopping a habit is difficult at best. Sometimes we overthink it and become overwhelmed. Well, anyone can do anything for seven minutes. Try out this seven-minute method for the next habit you want to start or stop. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch. I realized all these places have a yes...but. We all need a yes...but. What's yours? ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
During these trying times I think the best strategy is to create as many life options for yourself and your family as possible. In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
If I ask you, where will your business be in three years, and you don't know the answer, odds are you will not be successful. You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are secondary. The reason we do create and write down goals is to manipulate your own thoughts. Simply put...you are what you think about all day long. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
AI is the talk of the marketing and creator space. But my concern is that most of us are still asleep at the wheel. We need to invest now in our AI education...before it's too late. Here's how. Links: Inside Anthropic's AI Race The AI Explored Podcast ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
More and more celebrities are building audiences and launching side hustles. Why you ask? Because actors are almost never in control of who hires them for a part. And the same goes for you and your career. If you are working for someone else, you need a side hustle. Here's how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
AI is all the rage, but there could be an incredibly opportunity on the opposite side of this story. A Greg Isenberg AI prediction inspires this episode. Greg Isenberg's 2025 AI Predictions ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
I have no idea what 2025 holds for us content creators, but I gave it a try anyway. In this episode, I'm sharing my thoughts on Bluesky, X, Sports Gambling, Social Media and Bitcoin. Helpful links include: Michael Lewis Podcast Episode on Sports Gambling ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes: Don't Own Your Own Business Create Content on Three or More Platforms Develop Content in a Highly Competitive Area Put Your Money into Bonds and Stock ETFs Lean Heavily on AI Tools to Create Your Content ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Should you care about Bitcoin? Now whether you own it or not, I think you actually should care. Bitcoin is important to our financial futures. As Bitcoin recently crossed the 100k mark, more people are talking about the cryptocurrency. Here's what you need to know. Bitcoin Bonanza Link from 2020 on Microstrategy ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Marketing pros everywhere are talking about how AI can help you with your content creation to be more efficient and to be more profitable with your business. But what they aren't telling you is that AI agents in the future could be out to destroy your business. Here's how you fight back. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Did you accomplish your business goals this year? Sadly, most content entrepreneurs did not. It's possible that your business why is holding you back from success. Now is the time to get a new why. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
When you look at the most successful content creators on the planet, they generally have at least one, sometimes more, books that they published. How important is it? Let's discuss. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Regardless of what happened to you in the past week, there are quite a few people in your life who are hurting right now. The decisions we make in the next few weeks to few months can change our lives and the lives of the people around us for the better. Know that this opportunity exists and is in front of you. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Most content creators are selling their newsletter, podcast and website inventory the wrong way. By taking a limited-inventory approach, you can sell all your open inventory in a very short period of time. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Resistance is all around us, stopping us from creating great things. But one thing can stop the resistance. It's called habit...and creating habits is actually easier than you think. Let's find out more in this episode. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
If you've been following my updates, you know how I feel about TikTok. What we feared was true is actually true. TikTok is significantly harming us and our children. And they knew about it the whole time. In this episode we go indepth as to what TikTok knew and when, and what TikTok actually does to those addicted to the application. Here's the NPR article on the TikTok findings. ----- Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Unfortunately, most content creators don't make it as content entrepreneurs. Sometimes it takes a different perspective and a minute to look around. And...it takes less than you think to follow the road less traveled. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
I'm sure you are creating and distributing content everywhere. But is that the right move? Maybe your strategy should be more about no, than yes. In this episode we dive into the research to see what is really working in content creation and audience building. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Have you taken the time to go back and think about why you started the thing you are doing now? If not, or at least you haven't for a while, this episode might help. Maybe John Lennon can show us how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
The most successful content creators I know, the real, real content entrepreneurs, make it a point to get to events on a regular basis, speaking or not. Now is the perfect time to get your 2025 in-person events schedule in order. It will make all the difference. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point? My friend and I toured Graceland, the home of the King, and learned an incredibly valuable lesson. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
If you want to be financially independent, the formula is actually quite easy. It's just that 99 percent of Americans don't follow the plan. Make sure you do. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and review our BHAGs. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Deadpool and Wolverine can work for you too. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs interviews me about my writing process for "The Will to Die" and how it was different from business writing. Subscribe to Robert's True Crime Reporter here. Get more information about Orange Effect Foundation here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and received a number of takeaways and writing tips. Here they are. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the simple purpose behind what we do. Connect with Marcus Sheridan on LinkedIn here. Get the audiobook for The Content Entrepreneur here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example. Here's more on mxmtoon. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu. Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape? By creating content signals. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't. Ask yourself where you need to be, for yourself as an individual, and as a creator. Article Link: The Death of the Internet (again) ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing. Hunting for Assets Grooming Employees as Creators Working on Pillar Content Projects Doubling Down on Print Diversifying Revenue Streams Launching Physical Events ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
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