Content Marketing Commute

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of the Content Marketing Commute, recorded in beautiful Ajaccio, Corsica, I share some thoughts on creating quality content.Reflecting on discussions from the previous episode with SEO expert Tom Winters, my focus is on defining and measuring quality content.Fo me, so much of figuring out what 'quality' means for your audience is in really embracing qualitative feedback.The quantitative stuff will only tell you so much.Additionally, I provide tips on leveraging internal expertise to produce engaging and authoritative content for target audiences.Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://youtu.be/08sYWHdajmE00:00 Welcome to Content Marketing Commute from Ajaccio00:41 Recap of Last Week's Episode with Tom Winters01:39 Lessons from Napoleon Bonaparte for Content Marketers (yes it's cringe, and it's also a joke!)03:28 The Importance of Creating Quality Content05:50 Measuring Quality Content: Qualitative vs Quantitative12:35 Leveraging Subject Matter Experts for Quality Content18:16 Final Thoughts and Upcoming AnnouncementsFollow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/. I mention in the episode that I have a big announcement coming up, which is going to impact the podcast, so follow me on LinkedIn to get it straight from the horses mouth in the next few days!In this episode, I also mention a tool called Rockee - a tool for content marketers being built by the legend that is Matt Laybourn. Check it out! Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.Uncover the latest SEO trends and the future of AI in content marketing. Tom Winter from SEOwind joins me to share insights on the recent Google leak, zero-click search, and his "Cyborg Method" for combining human expertise with AI. Discover how to stay ahead in the ever-evolving SEO landscape.Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/ Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Here is a link to more detail on the Google algorithm leak from Rand Fishkin: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ We also mentioned Trish Seidel on this episode, without whom we would never have got connected! Follow here on LinkedIn here: https://www.linkedin.com/in/trish-seidel-marketing-big-sister/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode, I take a very warm lunchtime walk in the sweltering August heat of the South of France. I reflect on last week's interview with Lynn Heidmann from Dataiku - and one specifically hard truth for B2B marketers to swallow: No one is waking up thinking about your brand.So what's the answer?I offer 3 quick thoughts:1. Shift your mindset to align with reality2. Focus on pain points rather than pushing products3. Go all in on entertainment---00:00 Introduction to Content Marketing Commute 01:06 A Walk in the South of France 01:58 About Last Week: Product Marketing Insights 03:36 Key Takeaways from Last Week's Episode 04:28 Understanding B2B Customer Mindset 06:28 Practical Tips for B2B Marketers 10:49 The Power of Entertainment in B2B Marketing 13:40 Conclusion and Call to Action---Follow me on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.While I can't promise Lady Gaga featured in this week's episode, the beautiful Seine River in Paris offered a great backdrop for my conversation with Lynn Heineman from Dataiku.Did you catch the rain-soaked spectacle of the Olympics opening ceremony?In this episode, Lynn and I walk some of the same route, on her commute to work, talking product marketing.Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://youtu.be/m33E5FdmHL4?si=2RmunC99F2g8DoIOAnd while there were no robotic horses floating down the river and Zizou was nowhere to be seen, the good news was it wasn't raining!And it was a great chat where we explored the often-overlooked synergy between product and content marketing.It's like two puzzle pieces; they fit together perfectly, but only when they understand each other.Just as a captivating Olympic story needs a perfect blend of visuals and narrative, our marketing efforts are more powerful when product and content teams work in harmony.Lynn, with her experience in both worlds (she leads both Product Marketing and Content Marketing at Dataiku in Paris), sheds light on the challenges and rewards of this collaboration.From understanding diverse audiences to aligning brand narrative with product features, her insights are gold for marketers aiming to create a cohesive customer journey.So, grab your headphones and join us on this Parisian adventure as we uncover the secrets to effective product and content marketing.Follow Lynn on LinkedIn: https://www.linkedin.com/in/lynn-heidmann-47780912/Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of Content Marketing Commute, I'm joined by Pierre Seillier, Founder of Newtn, to take listeners on an informative walk through beautiful Parc de Sceaux on the outskirts of Paris.We explore the concept of content operations, detailing what it means, its importance, and how to execute it effectively. Pierre shares his journey and experience from his time leading marketing in France for Agorapulse, highlighting the common content management challenges that inspired him to build Newtn. These include content duplication, auditing, and tracking ROI. He also delves into the future of content marketing with AI, the significance of repurposing content, and the evolving landscape of digital marketing channels like TikTok and LinkedIn. Throughout the conversation, Pierre offers actionable advice for content marketers, emphasizing adaptation to new tools and technologies to stay ahead in the industry.Hope you enjoy it!If you'd like to see the sights, as well as hear the sounds of this episode, check out the full video here: https://youtu.be/zU_N_kfr6nk00:00 Introduction to Content Marketing Commute01:03 Meet Pierre Sellier: Founder of Newton02:24 Exploring Content Operations04:25 Challenges in Content Management12:01 The Concept of Frankenstack15:02 Efficient Content Operations17:21 Repurposing and Recycling Content21:21 Leveraging AI for Content Management26:00 The Importance of Content Distribution28:31 Adapting to SEO Changes and AI30:39 Navigating New Social Media Platforms35:33 Challenges in Measuring Content ROI42:29 The Evolution of Marketing Strategies51:42 Final Thoughts and Future of AI in Marketing Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of Content Marketing Commute, Joe explores the idea of building a strong and distinct brand identity by embracing controversy and not trying to please everyone.He reflects on a previous interview with Max Gayler, Senior Content Strategist at Claap, who discussed the concept of creating a polarizing brand character. Joe also cites examples from Ryanair's social media strategy and insights from marketing guru Seth Godin. This episode is a deep dive into the power of being unapologetically different to attract dedicated fans and create a memorable brand.00:00 Introduction to Content Marketing Commute01:06 A Beautiful Day in Provence01:43 Reflecting on Last Week's Episode02:39 Interview with Max Gayler03:22 The Power of a Contrarian Brand05:26 Ryanair's Bold Branding Strategy08:25 Seth Godin's Marketing Wisdom11:06 Final Thoughts and Takeaways11:23 Closing RemarksWatch the full video of this episode here: https://youtu.be/FyWfB8zXS4oCheck out the Super Fun Marketing Podcast (mentioned in this episode): https://podcasts.apple.com/gb/podcast/the-super-fun-marketing-podcast/id1731958693Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of Content Marketing Commute, I take a walk through Barcelona with Max Gayler, Senior Content Strategist at Claap, to discuss humor and influencer marketing in B2B.Max shares insights on creating funny, memorable content through his alter ego 'Ken Bleacher,' and the evolution of Claap's marketing from traditional approaches to more engaging, comedic strategies.We delve into the importance of being different in a saturated market and how originality and contrarian viewpoints can make a brand stand out. Tune in for practical advice, creative strategies, and a glimpse into the life of a content marketer in Europe.00:00 Introduction to Content Marketing Commute01:00 Today's Episode: Comedy and Influencer Marketing in B2B02:39 Meet Max Gayler: Senior Content Strategist at Claap04:35 The Birth of Ken Bleacher12:57 Contrarian Marketing and Brand Identity13:34 Exploring Barcelona and Marketing Insights20:27 Backwards Segment: Rant on B2B Marketing21:11 The Hypocrisy in B2B Marketing21:14 The Problem with Reheating Ideas21:29 LinkedIn Culture and Originality23:45 Competitor Analysis and Influencer Marketing24:35 The Role of Influencers in B2B25:13 Personal Profiles as Marketing Tools26:12 Challenges in Social Media Marketing27:40 Influencer Marketing Strategies28:22 Creating Engaging Content29:30 The Evolution of Content Marketing31:34 Practical Tips for Filming and Editing35:26 YouTube and LinkedIn Strategies39:41 The Importance of Creativity and Feedback43:46 Future Plans for Ken Bleacher44:24 Conclusion and Final ThoughtsWatch the full video of this episode here: https://youtu.be/93h_DkY2-4E?si=oKCjKTF3BgVm9o5tFind out more about Claap here: https://www.claap.io/Follow Max on LinkedIn here: https://www.linkedin.com/in/max-gayler-journ/Follow Ken Bleacher on LinkedIn here: https://www.linkedin.com/in/ken-bleacher-99837727b/Follow Joe on LinkedIn here: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.In this episode of Content Marketing Commute, I take a break from the usual format to reflect on my six-month freelancing journey and its impact on my skills as a content marketer.I discuss key insights, such as learning to sell myself and my work, the reactive nature of freelancing, and the broader experience gained across various industries.As I transition back to a full-time role, I share my thoughts on balancing short-term wins with long-term strategy and the importance of continual learning.Join me for a candid and insightful conversation over coffee!Watch the full video of this episode here: https://youtu.be/QqNhCrw2eFEFollow me on LinkedIn: https://www.linkedin.com/in/joesweeney1/00:00 Introduction and Episode Overview01:30 Reflecting on Freelancing Experience03:13 The Importance of Selling Yourself08:46 Balancing Reactivity and Proactivity12:46 Broadening Experience Through Freelancing15:01 Conclusion and Future Plans Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.Welcome to this week's episode of Content Marketing Commute, where I was in Paris to speak with Yannig Roth - former CMO and now Founder and CEO of Hirondo.Hirondo is a super cool, newly-minted freelance collective that deliver outstanding results to their clients. I would know because I am part of it!Yannig and I worked together on a project not too long ago and when I was thinking of doing an episode on how to become a freelancer, I knew it was Yannig I had to interview!Freelancing is becoming a more and more popular option for us content marketers. Gone are the days when you signed up for a job for life - these days we have options! And freelancing is a fantastic one. Freedom to choose the work you want to do, freedom to pick your hours (if you're smart) and much more.But this career choice also comes with some serious challenges. I've been a freelancer for just around 7 months now and boy, being your own sales person is fun at first but the fun wears off after a while!Yannig emphasizes in this episode that freelancing wasn't always his plan—he kind of stumbled into it. Yet, it has offered him a sense of freedom and the opportunity to bring his own twist to his work. Hirondo, the collective he founded, emerged as a solution for companies that needed expert freelancers without the risk and cost of full-time hires.I hope you enjoy the episode!If you'd like to see the sights of Montmarte as we walk, watch the full video of the interview here: https://youtu.be/Umq1Ys1b9dcFollow Yannig on LinkedIn: https://www.linkedin.com/in/yannig-roth-59793024/Follow Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Discover more about Hirondo: https://hirondo.co/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.Today we're doing something a little different. We're kicking off a new series called "The Sit Down" where we delve deeper into topics with past guests.First up, the ever-insightful Lindsay King (remember her from Episode 9?) returns for a relaxed chat. Lindsay's a B2B branding and startup marketing pro with experience across big brands like Uber and n26, and agencies too.In this episode, we unpack the world of B2B audience building, exploring:Why B2B needs to go beyond the sale: We'll discuss why building an audience should be a top priority for B2B companies.Building your B2B fan club: Discover practical strategies to cultivate a loyal following for your business.Turning fans into revenue: Learn how a well-nurtured audience can translate into future financial success.Ready to take your B2B strategy to the next level? Watch the full video here: https://youtu.be/6h6isgtVYMcConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayking88/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.Hey there, welcome to Saint Remy de Provence! I'm thrilled to have you on board for another episode of Content Marketing Commute.I'm Joe, and today, I'm excited to delve into the topic of managing expectations in content marketing. As I soak in the beauty of a May day here in Saint Remy, I'm reflecting on last week's engaging conversation with Ines de Campos Pinto in Rotterdam.Our discussion last week sparked insights on the crucial aspect of setting and managing expectations in the ever-evolving world of marketing. With the picturesque backdrop of Saint Rémy de Provence in southern France, let's dive into the key takeaways from our latest podcast episode.Embracing Boundaries: Why Saying No MattersIn marketing, it's crucial to know when to say no. Sometimes, we might feel like we should take on every project that comes our way, but setting boundaries can help us focus on what's important. By prioritizing tasks that align with our goals and resources, we can deliver better results and make a real impact.Balancing Act: Under-Promising and Over-DeliveringIt's great to have big goals in marketing, but it's also important to be realistic. When we promise less than we can actually deliver, we surprise others by exceeding their expectations. This not only builds trust but also shows that we're reliable and aim for excellence. Finding this balance helps us grow and succeed in our work.Proactive Planning: Owning Your StrategyIn last week's chat with Ines, we talked about the power of being proactive in planning our marketing strategies. Taking charge of our plans shows initiative and leadership. By creating and owning our strategies, we can guide discussions, set clear expectations, and achieve the results we want. This approach helps us steer our marketing efforts in the right direction for success.If you resonated with today's episode and want to connect further, feel free to drop me an email at joe@contentmarketingcommute.com or connect with me on LinkedIn for ongoing discussions and insights.Watch the full video of this episode here: https://youtu.be/9KOuUPPvz4w Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: No more not knowing who's coming to your website, convert more leads and get your free Leadfeeder extended premium trial here.Hey there, welcome to another episode of Content Marketing Commute, where we take our discussions on the road – quite literally!Today, I had the pleasure of chatting with Ines de Campos Pinto, Head of Content Marketing at Oneteam, while navigating the bustling streets of Rotterdam.In our conversation, Ines shared some super valuable insights into the crucial first 90 days in a new role, shedding light on what it takes to hit the ground running and set yourself up for success.Establishing Clarity and Setting ExpectationsInes emphasized the importance of crafting a strategic plan for the initial 30, 60, and 90 days in a new role. This framework provides clarity for both the new hire and the company, aligning expectations and setting priorities. As Ines noted, the process of developing this plan offers invaluable insights into the company's dynamics and the role's expectations, ensuring a smooth transition into the new position.Key Insight: Ines highlighted the need for flexibility within this framework, acknowledging that while the plan sets a roadmap, adaptations may be necessary based on evolving circumstances and priorities.Balancing Short-Term Wins with Long-Term StrategyWhile the urgency to deliver quick wins is palpable, Ines stressed the importance of striking a balance between short-term objectives and long-term strategy. This delicate equilibrium involves tackling immediate needs, such as social media content scheduling and campaign launches, while concurrently laying the groundwork for sustainable growth through comprehensive content audits and strategic alignment across teams.Key Insight: Ines's approach underscores the significance of fostering collaboration and cross-functional communication, particularly in rapidly growing organizations. By establishing robust systems and processes, content marketers can navigate the complexities of scaling operations while maintaining a strategic focus.Cultivating a Culture of Reflection and StrategyIn content marketing, there's always the temptation to prioritize action over reflection. However, Ines advocates for carving out dedicated time for strategic contemplation and planning. By resisting the temptation to just jump into creation and instead prioritize thoughtful strategy development, content marketers can drive impactful outcomes and differentiate their brand in a crowded landscape.Key Insight: Ines's parting wisdom serves as a gentle reminder to embrace intentional action over hasty reaction, emphasizing the value of strategic foresight in shaping a brand's narrative and cultivating meaningful audience engagement.Enjoyed this episode? Why not forward them this email?! Also - feel free to leave me a 5-star rating and a nice review on Apple Podcasts, I'd really appreciate it!Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Connect with Ines on LinkedIn: https://www.linkedin.com/in/in%C3%AAs-de-campos-pinto-a8b1ba59/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Do you dream of a career where you craft stories, guide businesses, and collaborate with passionate founders? Then this episode is for you!Jonas van de Poel, Head of Content Marketing at the award-winning B2B SaaS agency Unmuted, shares his secrets.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!What You'll Learn:What it's like to Work as a Head of Content Marketing in an AgencyDecoding the Founder's Mind: Building Content TogetherWhat Collaborative Content is and How to Do ItUnmuted takes a unique approach, guiding clients through a 3-phase growth program. But it's the agency environment that sets Jonas on fire - a constant stream of diverse challenges across different industries.Founders: From Fire to Content Marketing GoldFounders have the passion, but translating that into clear content can be tricky. Jonas shares Unmuted's magic touch:Building trust to unlock a goldmine of founder knowledgeExtracting insightful stories through in-depth interviewsHelping founders become thought leaders (not influencers!)Intrigued? Listen now and discover the power of collaboration in content marketing!Get an overview of Unmuted's super cool April Fools campaign, which we talk about in the episode: https://www.linkedin.com/posts/jonas-van-de-poel_aprilfools-tomfoolery-jks-activity-7180845189777739776-KFyMConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Connect with Jonas on LinkedIn: https://www.linkedin.com/in/jonas-van-de-poel/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Ever feel like you're constantly chasing after new leads, but neglecting the customers you already have? You're not alone. But there's a whole world of content marketing out there that focuses on nurturing those existing relationships – and it's called customer marketing.This episode of the Content Marketing Commute podcast dives deep into this topic with Anne Louth, a customer content marketer at Foleon. Anne breaks down the key differences between customer marketing and the traditional content marketing we're all familiar with.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!"Traditional content marketing focuses on lead generation, right?" says Anne. "Customer marketing is all about retention and nurturing the customer."In other words, instead of constantly trying to fill the top of your sales funnel with new prospects, customer marketing helps you plug the leaks at the bottom and keep your existing customers happy.Anne talks about her experience working in a customer marketing team and the kind of content she creates. "We're not just creating PDFs that nobody reads anymore," she laughs. "We're all about creating engaging content that helps our customers get the most out of the product."This could include things like onboarding materials, explainer videos, success stories featuring happy customers, and even educational resources to help users become power users.The episode also highlights the importance of collaboration. "Customer marketing is all about working together," says Anne. "We work closely with the customer success team and the product marketing team to make sure everything is seamless for the customer."By understanding how customers use the product and what challenges they face at different stages in their journey, businesses can create targeted content that speaks directly to their needs. This is a far cry from the old "spray and pray" approach of traditional content marketing, where you just throw a bunch of content out there and hope it sticks."It's like a bucket with a hole in the bottom," says Anne, using a great metaphor. "You can keep pouring content in, but if the customers are just leaving because they're not happy, then what's the point?"The podcast wraps up with a cool call to action for listeners who want to learn more about customer marketing. Anne recommends checking out the concept of the "bowtie funnel." This is a customer-centric marketing framework that emphasizes the importance of nurturing existing relationships alongside your lead generation efforts.So, the next time you're thinking about your content marketing strategy, don't forget about the customers you already have! By creating valuable content that helps them succeed, you can build stronger relationships, boost customer lifetime value, and ultimately grow your business.Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Connect with Anne on LinkedIn: https://www.linkedin.com/in/anne-clemence-lauth/Content Marketing Commute is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Are you one of those marketers for whom ‘outbound' is (or was) a dirty word? I was there once.But guess what? It turns out building awesome content and waiting for leads to appear isn't always the answer to generating revenue for your business.Here's the deal: outbound marketing and sales are still a thing, and content can be your secret weapon. This episode is packed with tips on how to make content marketing your best friend in the wild world of outbound B2B marketing and sales.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Content: The Superpower Your Sales Reps Didn't Know They HadThink cold calling is a nightmare? You're not wrong. But imagine if you could hand your BDRs (business development representatives) a key that unlocks conversations. That's what content can be!Here's the trick:* Case studies are gold: Proof that your product or service actually works. Instead of your BDRs rambling about features, they can point to real-world examples showing how you've helped similar companies. This instantly builds trust and makes that initial call way less awkward.* Data can be your secret weapon: Most B2B companies have a treasure trove of data sitting unused. Especially is you're a SaaS company, the way your product is used can be the source for some fantastic data-led content. Analyze that data to create content that speaks to industry trends or innovative ways to use your product. This positions you as the ultimate problem-solver, making those sales conversations just a little easier.ABM: When Content Gets Super PersonalEver heard of account-based marketing (ABM)? It's all about targeting those high-value accounts that have the potential to transform your business. Content is king in ABM, but forget generic marketing materials. Think outside the box:* Personalized content: Do your research! Find out what makes the decision-makers at your target accounts tick. Craft content that directly addresses their challenges and interests. This could be a custom white paper or, get this, a freaking comic book tailored to their industry (seriously, it's been done! - check out the episode for more on this).* Content as a fancy delivery system: ABM often involves targeted ads. But instead of just using them to push sales messages, think of them as a way to get your awesome content in front of the right people. Use ads to distribute informative blog posts, insightful data reports, or anything else that positions your company as a thought leader.The TakeawayContent marketing isn't just for attracting leads. It can be a game-changer for outbound sales too. By creating valuable content that speaks to prospect needs and showcases your expertise, you can make those sales conversations smoother and convert more leads into happy customers. Remember, data is your friend, personalization is key, and using content creatively can take your outbound strategy to the next level.Hope you enjoy this episode!I mentioned an ABM campaign run by Gum Gum - more info here: https://www.oktopost.com/blog/5-examples-account-based-marketing-done-right/I also mentioned by sister-in-law's awesome marketing podcast (I'm wearing her SWAG - the hat - in this episode): https://podcasts.apple.com/fr/podcast/the-super-fun-marketing-podcast/id1731958693Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Ad: Head over to Planable.io and sign up for free (don't forget to use the discount code mentioned in the show)!Ever wondered what goes through the head of a Head of Marketing or CMO when it comes to content marketing? In this episode of the Content Marketing Commute podcast, Romain Doutriaux, Head of Marketing at Pigment, removes the lid and spills the beans!In this rainy Paris episode, we walked for a little but then had to take cover from the wet in a lovely little bistro. This turned into a lunch recording and it was brilliant - so many great insights on how a marketing leader sees the role of content in 2024.Ad: Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!We chat about B2B content marketing in 2024, covering: 1. Is Gated Content Dead? Romain shares Pigment's unique approach to content distribution and how they prioritize content consumption over lead capture. 2. Content for Different Audiences: Learn how Pigment uses a two-tiered content strategy to target high-value accounts and nurture future leads. 3. Avoiding B2B Cliches: Discover tips to create fresh, original content that resonates with your audience. 4. The Creator Economy in B2B: Romain discusses his experience using influencers for B2B marketing and the importance of strategic implementation. 5. Short-Term Wins vs Long-Term Vision: Balancing short-term results with long-term brand building is a marketer's struggle. Romain offers insights on how to bridge this gap. And much more... This episode is packed with valuable takeaways for B2B marketers looking to up their content game. This episode is also available in video format on YouTube: https://youtu.be/EbU5_gSjfDQ?si=il364Q63HvZQjJiuConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Connect with Romain on LinkedIn: https://www.linkedin.com/in/romaindx/ In this episode I mentioned 'Onboarding Joei', the B2B documentary from 360Learning. Check it out here: https://360learning.com/studio/onboarding-joei/We also mentioned: https://www.recordedfuture.com/ https://www.mutinyhq.com/ https://www.welcometothejungle.com/en Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Last week on the podcast I was in Paris interviewing an awesome YouTuber, Jay Swanson (check out episode 17, it's a banger!), and we talked about what it takes to be a YouTube pro, as well as what B2B marketers can learn from YouTubers.One thing that really stuck with me from that conversation was this concept called "Curiosity Loops."(Want to see the sights as well as hear the sounds of my walk through Amsterdam? Check out the full video interview: https://youtu.be/oBtLvjFMesU)Hold on, what are Curiosity Loops?Basically, it's how YouTubers keep you glued to their videos. They tease upcoming content, ask mind-blowing questions, or leave you hanging with a cliffhanger – anything to make you think, "I gotta see what happens next!"Why B2B Marketing Needs Curiosity Loops TooTraditionally, B2B content marketing has been all about getting you to download that white paper or click a link. But here's the thing: that doesn't build relationships, it just fills a form.Imagine if, instead, B2B content was actually, you know, engaging?Curiosity Loops can help with that by:* Making you wanna watch the whole thing: Forget grabbing your email address, let's focus on making the content itself so good you can't stop watching/ consuming.* Building a connection: If your content keeps you guessing and wanting more, that's a great way to start a relationship with a potential customer.* Spicing up ALL your content: Videos? Sure. But blog posts, podcasts – Curiosity Loops can work anywhere.How to Loop People In (The B2B Way)Here are some ideas I had for using Curiosity Loops in B2B marketing:* Hook 'em from the start: Grab their attention right at the beginning with something juicy.* Plant multiple hooks: Don't let the excitement fizzle out – sprinkle in more curiosity starters throughout.* Link your stuff together: Connect your different content pieces (articles, videos, podcasts) to create a choose-your-own-adventure journey of awesome content.* Think audience first: Before anything else, focus on creating valuable and engaging content that people actually want to see.Want to learn more about Curiosity Loops? Here's a quick reading list:* https://contentmarketinginstitute.com/articles/curiosity-gap-clickbait-content/* https://britneygardner.com/how-to-use-open-loops-in-your-content/* https://www.linkedin.com/pulse/how-drive-curiosityand-conversionswith-your-customer-/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!In this episode I chat with Jay Swanson, a full-time YouTuber in Paris, to dive into what B2B marketers can learn from YouTubers - both about the platform itself (often called the 'sleeping giant' in B2B marketing) and about how to build and engage an audience.Ditch the Webinar Dump: B2B Marketing Lessons You Can Learn from YouTubers!Filmed on a commute through the streets of Paris (and featuring my first bus-based interview!), we dive deep into:* Why giving value FIRST is key to YouTube success (and marketing in general).On this platform, more than many others, avoid pushing products before building a connection!* The B2B vs. B2C YouTube landscape: Is B2B content doomed to be boring webinars dumped on the platform? Jay thinks there's a better way.* Avoiding the "corporate invasion" trap: Learn how to respect the YouTube community and its culture to avoid getting roasted in a video essay.* Finding the right balance between polish and authenticity: We discuss the surprising trend of "anti-quality" content.Join us for a walk-and-talk (plus bus ride) filled with actionable insights for B2B marketers looking to take their YouTube game to the next level, and learn from a master in audience building and engagement.Want to see the sights as well as hear the sounds of my commute with Jay? Check out the full video interview: https://youtu.be/FtQ_7T5e87UConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Connect with Jay on LinkedIn: https://www.linkedin.com/in/jayswanson/Check out Jay's YouTube Channel: https://www.youtube.com/@JaySwanson Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!In this episode, I explore the concept of content marketers acting as the "guardian of the why" within their companies.This episode focuses in on one small part of what I discussed with Nathalie Figuere, Senior Content Marketing Manager at Coderpad, in episode 15.I really believe that us content marketers can play a crucial role in bridging the gap between subject matter experts (SMEs) and the target audience.(Want to see the sights, as well as hear the sounds, on my commute in Strasbourg? Watch the video of this episode right here: https://youtu.be/2CS7ri96fTo)SMEs: A Goldmine of Expertise, But a Communication ChallengeSubject Matter Experts(SMEs) are invaluable for any good content team. They have a wealth of knowledge and expertise in their specific fields. However, their deep understanding can sometimes become a barrier when it comes to crafting content that resonates with the audience. That's because, in my experience, they sometimes struggle to translate their complex knowledge into digestible and engaging pieces.Content Marketers: The Bridge Between Expertise and Audience UnderstandingThis is where great content marketers come in. By adopting an outside-in mindset, we can collaborate with SMEs to create content that is:* Audience-centric: Understanding the target audience's needs and preferences is essential. By asking the right questions, such as "so what" and "why should the audience care," we ensure the content addresses the audience's pain points and interests.* Digestible: Complex information can be overwhelming. A good content marketer can package the SME's knowledge in a clear, concise, and engaging way. This may involve using different formats depending on the audience and the complexity of the topic.* Insightful: While ensuring clarity and conciseness, we shouldn't lose sight of the valuable insights SMEs bring to the table. The goal is to strike a balance between accessibility and maintaining the valuable expertise the SME offers.Actionable Steps to Become a ‘Guardian of Why'Here are some practical tips content marketers can implement to become a more effective "guardian of why":* Ask the right questions: Don't shy away from questioning SMEs. Encourage them to explain the "why" behind their ideas and how their knowledge can benefit the audience.* Know your audience: Conduct thorough research, gather feedback, and develop a deep understanding of my target audience's needs and preferences.* Package content effectively: Experiment with different formats, use clear language, and break down complex information into smaller, digestible chunks.Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Knowing your audience sounds like table stakes for content marketers, but it's tougher than it sounds.Chances are they think differently to you. They see the world differently.Deeply understanding them, their needs and their pain is a big part of the recipe for great content.To speak about this big topic, I went for a lovely walk with Nathalie Figuière, Senior Content Marketing Manager @ CoderPad, in sunny Montpellier.Tune in to the full episode to learn about how she has approached gaining a deep understanding of the talent acquisition audience she works on at CoderPad.If you'd like to see the sights of beautiful sunny Montpellier, check out the full video version of the interview here: https://youtu.be/NO-bfVLrRvo?si=pG0U696t9nCC1_9KConnect with Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-figuiere/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Find out more about CoderPad at https://coderpad.io/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Feeling like you're drowning in a sea of different marketing channels? Yeah, me too. Between LinkedIn, TikTok, X, Instagram, the blog, PR and one-upon-a-time 'Clubhouse' (RIP?), it's enough to make even the most seasoned B2B marketer want to throw in the towel.But here's the truth: we don't need to be everywhere, spreading ourselves thin like butter on a million slices of toast. Instead, let's focus on being epic in a few key places, rather than just average everywhere.Remember that time the Barbie movie took the internet by storm with its killer marketing campaign? It was amazing, sure, but let's be real: their budget was probably 10x bigger than your entire marketing department's annual salary. And guess what? They were targeting a B2C audience, not B2B professionals like us.So, instead of comparing ourselves to unicorns, let's take a page from the playbook of B2B companies like Valeo and Gong. These guys are crushing it on LinkedIn, not because they're everywhere, but because they understand their audience and platform really well. They're not just posting random links; they're creating high-quality content that resonates with their target audience.So, the challenge this week is to ditch the FOMO and focus on being a master of a few, not a mediocre master of none. Take some time to really understand where your audience hangs out online, whether it's LinkedIn, X, industry forums, or select news sites…Then, dive deep, learn the platform's ins and outs, and start creating content that makes you stand out from the crowd.Remember, it's not about being everywhere, it's about being epic somewhere.Want to see the sights as well as hear the sounds of this episode? Check out the full video here: https://youtu.be/K1Q7KsSp9TsConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!B2B companies on social media usually have one think in common - they're BORING!But who said 'business to business' needs to be 'boring to boring'?!Alaric Moras, Group Social Media Manager at Valeo (a leading global automotive parts supply company) is one social media leader doing B2B social differently.What he's doing at Valeo is fun, engaging and light hearted, while still communicating the values of the company and getting their messages across to the people that matter.This was a great interview with Alaric, on his commute to the office in Paris - I really hope you enjoy it!Check out the Valeo company page on LinkedIn: https://www.linkedin.com/company/valeo/See the sights of our commute to the Valeo office, as well as hearing the sounds, in then full video: https://youtu.be/9NR-OgAQEwU?si=5giO0-75Sy7O4Q9mConnect with Alaric on LinkedIn: https://www.linkedin.com/in/alaric-moras-57a99b85/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!In this ‘About Last Week' episode, Joe takes a deep dive on something that was mentioned in last week's episode with Kavitha Ramamurthy from Kizeo.That episode (it was great btw, if you haven't already listened to it check it out!) focused on the future of content marketing. With generative AI, cookieless and no-click search coming to shake things up the answer to staying relevant and continuing to see results was clear - create quality content.But how? So often that's a line we throw out there as content marketers: “Let's just create quality content”. Sure, that's a great idea - but how do we make it happen?In this episode, Joe talks through 3 quick tips to creating content of high quality, in order to future-proof your content marketing:* Quantity leads to quality* Work with your company's Subject Matter Experts (SMEs)* Be persona-led, instead of product-led.Keen to see the sights as well as hear the sounds of this episode. Check out the full video here: https://youtu.be/SdIfFruE5kQConnect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Content Marketing Commute is a reader-supported publication. To receive new bonus posts and support my work, consider becoming a paid subscriber. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode, we get out our crystal ball and look into the future of B2B content marketing.What's changing? What will it mean for content marketers?I joined Kavitha Ramamurthy, Marketing & Communications Manager at Kizeo, on your drive to work on the outskirts of Avignon.On the drive we discussed the next five years in B2B content marketing, hitting on the following topics:* Generative AI: The biggest use cases.* YouTube: The sleeping giant in B2B marketing?* Short-form video: What could they hold for B2B?* Cookie-less: What does it mean for content marketers?* Zero-click search: Bringing answers front and center.* AR, VR and the Metaverse: airy-fairy or will it make a real difference?Kizeo is here to simplify work by eliminating repetitive tasks so you can focus on your core business. A SaaS pioneer, since 2011 Kizeo has been providing targeted solutions to meet the needs of professionals on the move. Find out more about Kizeo here: https://www.kizeo.com/en/Watch the full video of this episode, to see us on our morning drive to the Kizeo office on the outskirts of Avignon: https://youtu.be/CcTsJicHnU4?si=QnouBXy9T9bybqjGConnect with Kavitha on LinkedIn: https://www.linkedin.com/in/kavitha-ramamurthy-digital-marketing/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joesweeney1/Content Marketing Commute is a reader-supported publication. To receive new bonus posts and support my work, consider becoming a paid subscriber. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

What people call you matters. What you're known for matters. In life, but also in B2B businesses.And one thing has been particularly grinding my gears of late - B2B content marketing teams who label themselves (or accept to be labeled) as the ‘Content Factory', ‘A Content Production Agency within the business', or some other variation of that.Why does it put a fire in my belly, you might ask? Well, because content marketers have so much more to offer than simply pumping out content at the behest of anyone and everyone in the business with no say in strategy!In this week's episode of the podcast, I take a deep-dive on this point that was briefly brought up during episode 9, when I interviewed brand expert (ex Uber and n26), Lindsay King.There's so much to this but, in this episode, I talk through the main reasons why I really don't agree with these ‘naming conventions' for a B2B content team, as well as:* Why ‘content marketer' doesn't mean ‘content writer'.* Why SEO is only one channel in content marketing, and not the whole dang thing! (come on everyone!)* Why a great content marketer focuses on OUTCOMES over OUTPUTS, and how you can do the same.You can watch the full video of this episode, to see the sights as well as hear the sounds, right here: https://open.substack.com/pub/contentmarketingcommute/p/10-why-content-factory-is-the-wrongConnect with me on LinkedIn.Send me an email! I would love to hear your feedback or questions - joe@contentmarketingcommute.comContent Marketing Commute is a podcast and online community (on Substack) all about helping European content marketers level-up. The weekly podcast alternates between an interview with an expert guest and an episode like this where I dive into one of the topics from last week's interview in more detail (that's what we call our ‘About Last Week' episodes). Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Great brands are more than logos and colours. They're this difficult to define mix of a whole lot of touch points that create a reputation for a company and position it within the minds of the people that matter.I spoke about this topic (and many other great topics) in a conversation with Lindsay King - Brand Expert and Startup Marketer in both B2B and B2C throughout her career. She's worked at big brands like Uber and n26, as well as agency side, and she had so many nuggets of gold to share about how content fuels brand.Having worked in both B2B and B2C companies, she also has a great perspective on the similarities and differences between the two and, specifically, what B2B could and should start borrowing from the B2C world.Added to that she has a great perspective on why thinking about B2B and B2C might not be the best dividing line - especially for young marketers looking to find their feet in their careers.Watch the full video of this episode, to see us taking a leisurely stroll around Palais Royal in Paris and sitting down at Cafe Nemours to enjoy a chit chat over coffee: https://youtu.be/2Pr-rj5F7fsConnect with Lindsay on LinkedIn.Connect with Joe on LinkedIn.Content Marketing Commute is a reader-supported publication. To receive new bonus posts and support my work, as well as get access to my Content Marketing Book Club, consider becoming a free or paid subscriber. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Content marketers: ever asked yourself “what's the best ways to approach working with my CEO?” When it comes to content, getting true expertise infused in there is a game changer. And CEOs usually have a bunch of that.But working effectively with them is not always simple. Some don't see the value in content…others just don't have the time.But there is a way!This episode dives into 4 quick tips on how to best work with your CEO as a content marketer.* Just Ask* Be Clear On What You Need* Start By Ghost Writing* Share ResultsYou can watch the full video of this episode on my YouTube channel: https://www.youtube.com/watch?v=_Lqrk0fCoLUConnect with me on LinkedIn.Send me an email! I would love to hear your feedback or questions - joe@contentmarketingcommute.comContent Marketing Commute is a podcast and online community (on Substack) all about helping European content marketers level-up. The weekly podcast alternates between an interview with an expert guest and an episode like this where I dive into one of the topics from last week's interview in more detail (that's what we call our ‘About Last Week' episodes). Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

CEOs who truly 'get' content marketing are few and far between.Why? Because great content is a long term strategy. It can take years of giving away valuable information for free before the real business benefits start hitting.But those benefits are real. And they're worth the investment.One CEO who knows that well is Guillaume Moubeche, Co-Founder and CEO of Lempire.He's a young Paris-based CEO who has taken a content-led approach to growing his business.And he's done pretty well: $0-$20M ARR in 5 years without VC funding.In this episode of Content Marketing Commute, join Guillaume and Joe as they take a stroll along the Canal Saint Martin in Paris and discuss:* Why building an audience early will always benefit your business later on* How LEARNING is one of the biggest benefits Guillaume has seen in creating content* How he works with his marketing team and how he sees their value* How content marketers should approach their CEOs and seek to work with them.Enjoyed this episode? Subscribe to the Content Marketing Commute Substack, for bonus content, content marketing templates and more: https://www.contentmarketingcommute.com/. I'm aiming to make this the go-to online community for European content marketers! Get a paid subscription for just 5 euros per month.Watch the full video of this episode (including seeing the moment when we nearly got hit by a falling pot plant!): https://www.contentmarketingcommute.com/p/7-insights-from-a-ceo-who-understandsCheck out Guillaume's YouTube channel.Connect with Guillaume on LinkedIn.Connect with Joe on LinkedIn.Plus, check out Caoua coffee shop, the little Parisian café we walked past in this episode https://www.instagram.com/caoua_coffee/?hl=enContent Marketing Commute is a reader-supported publication. To receive new bonus posts and support my work, as well as get access to my Content Marketing Book Club, consider becoming a free or paid subscriber. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Content briefs are the real unsung heroes of content marketing. Done right, they give you the very best chance of creating content that hits the nail on the head. They get everyone on the same page internally within your company, and ensure the content that's produced meets everyone's expectations.Last week on the Content Marketing Commute podcast, I spoke to Trish Siedel, SEO expert and Head of Content at DJUST. And in this ‘About Last Week' episode, I double down on one topic we discussed last week - the content brief.Listen in to hear what your content brief should cover. Whether it's a freelance writer who'll be producing the content or you'll be keeping it in house, a solid content brief is a must.You can also watch the full video of this episode here: https://youtu.be/1H8jQwlSeVE?si=7FdB-6t4sHoxhg-XI list 12 things that I always include on content briefs:* Format* Timeline* Stakeholders* Targets/ Personas* Purpose* Key Takeaways* Measurement* Campaign* Channels* Supporting Assets* Sources* OutlineConnect with Joe on LinkedIn at https://www.linkedin.com/in/joesweeney1/ Send me an email! I would love to hear your feedback or questions - joe@contentmarketingcommute.comWant to copy my content brief template? Subscribe to my paid substack for only 5 euros per month and unlock this template and more. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

In this episode of Content Marketing Commute, I joined the brilliant Trish Seidel on her commute to work in Paris. Trish is Head of Content at DJUST - a solution that helps companies launch their B2B eCommerce and eProcurement platforms faster.And Trish is an absolute SEO genius. She's literally scaled businesses through SEO multiple times in her career and is in the midst of doing it again right now at DJUST.We walked through the hustle and bustle of Paris (sorry for the loud bus noises at times!) as Trish walked me through her 6 steps to using SEO to grow a business:* Define Your Scope* Build a Foundation* Create the Machine* Test & Learn* Optimize & Backlink* Recycle your ContentWatch the full video of this episode at https://youtu.be/wCfILKQ1bGAConnect with Trish on LinkedIn at https://www.linkedin.com/in/trish-seidel-marketing-big-sister/I referred to a post about what Trish has learnt so far from her Big Sister Chats. Here it is: https://www.linkedin.com/posts/trish-seidel-marketing-big-sister_its-been-2-weeks-since-i-started-my-big-activity-7110164306687598592-C2ziConnect with Joe on LinkedIn at https://www.linkedin.com/in/joesweeney1/ Send me an email! I would love to hear your feedback or questions - joe@contentmarketingcommute.com Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

It's that time of year when content marketers far and wide are thinking, researching and planning for the new year ahead. In this episode Joe takes you through his 8 steps to creating a B2B content strategy for 2024.Start with your business objectivesKnow your targets (personas)Forget about you and your company!List topics of interest for your personasConnect topics with your product USPs (and remove other topics)Align a strong point of view to each topicGroup topics into content pillarsDecide on channels & formats, and build a calendarGetting your B2B content strategy solid for 2024 is so important if you want to ensure your content is really driving the outcomes your business wants. It'll also help you avoid 'random acts of content' throughout the year, and help you avoid simply creating content for content's sake!For more, and the full video of this interview, go to https://www.contentmarketingcommute.com/p/4-how-to-create-a-b2b-content-strategy-583Connect with Joe on LinkedIn at https://www.linkedin.com/in/joesweeney1/Send me an email! I would love to hear your feedback or questions - joe@contentmarketingcommute.comEnjoying this podcast? I would so appreciate it if you left a 5-star rating and a nice review! Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

This episode sees me join an employer brand and marketing expert on their morning coffee walk! Chris Le'Cand Harwood is the founder of Content Marketing Pod Ltd and The Employer Content Studio Ltd. He's also the host and producer of Employer Content Marketing and The Engaging Employer - a podcast, YouTube channel and newsletter with over 90 episodes and 200 videos. He loves helping brands produce content that earns the attention of the right people and convert them into engaged employees, clients and customers.Our discussion in this episode revolved around three key topics:Content marketing in the employer brand space - how it's different to selling a product or serviceThe crucial distinction between content and content marketingA fascinating exploration of why YouTubers stand out as exemplary content marketers.Added to that, Chris sheds light on our recording location's historical claim to fame and provides an intriguing glimpse into his journey, including his marathon pursuits.Throughout the episode, Chris shares valuable insights, emphasizing the significance of authenticity in employer branding and offering practical advice for marketers straddling product-focused and employer brand responsibilities.For more, and the full video of this interview, go to https://www.contentmarketingcommute.com/p/3-employer-brand-content-content-275Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrislch/Connect with Joe on LinkedIn at https://www.linkedin.com/in/joesweeney1/Contact Joe at joe@contentmarketingcommute.com Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

Content Marketers need to be great collaborators. They need to know how to build relationships with different teams within the business, to pull out all that expertise, create the best content possible and ensure it's the 'fuel' that drives the business forward.Today's episode is a new format (I know it's only the second episode EVER of the podcast, but we're nimble OK?!). Since there was so much gold in last week's episode with Sharon Hyman from Forsta, I had the idea (OK, actually my wife had the idea) that I should do a follow-up episode to every interview the week after. The idea is to dive into one of the topics we discussed during the interview, going into a bit more practical detail and really spelling it out.I'll be calling these 'follow-up' solo episodes About Last Week or ALW. It's (supposed to be) short and punchy. I mentioned it would be 10 minutes, but this one was quite a bit longer than that!And that's how we'll run the podcast from now on - one week it'll be an interview with an expert content marketer on their way to work, and the next it'll be me, Joe, flying solo on my commute to work diving deeper on one specific topic from the week before.Today I run through 6 teams & departments within the business that content teams should be working with every day. From Events, to Graphic Design, to Sales and Customer Success, I hope you'll find some nuggets that can help you do content better this week!For more, and the full video of this episode, go to https://www.contentmarketingcommute.com/p/2-6-teams-and-departments-content-a0aConnect with me on LinkedIn at https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

The very first episode of Content Marketing Commute takes us on a journey along the Thames River in London, accompanied by Sharon Hyman, Content Marketing Lead at Forsta.In this insightful interview, Sharon shares her expertise on content marketing, focusing on key topics such as defining a brand's tone of voice, building relationships within an organization, and providing valuable copywriting tips for non-writers.For the full video of this episode go to: https://www.contentmarketingcommute.com/p/1-tone-of-voice-relationship-building-350Find out more about Forsta at https://www.forsta.com/Connect with Sharon on LinkedIn at https://www.linkedin.com/in/sharonadamshyman/Connect with Joe on LinkedIn at https://www.linkedin.com/in/joesweeney1/ Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe

In B2B Marketing, Content is King. And everyone knows it.But let's be honest - so few companies are doing it well!I'm Joe - a content marketer whose worked in B2B SaaS and consulting for over 10 years, both in Europe and APAC. Join me as I have candid on-the-go conversations with some of Europe's leading content marketers, on their commutes to work.Get the lowdown on the podcast in this short trailer episode.Find out more and subscribe to the newsletter at https://contentmarketingcommute.com/.Videos of all our episodes are available on the website. Get full access to Content Marketing Commute at www.contentmarketingcommute.com/subscribe