Sparks of Marketing

Of all the ways to market a private practice or to get your name out there, joining podcasts hosts for conversations about your area of expertise is a powerful one. Podcasts are a great and easy way for healthcare professionals to  to boost your influence and raise the visibility of your practice or organization.  And, it doesn't have to be hard! Listen to learn practical tips to DIY your own publicity through pitching yourself to guest on podcasts. Join me for my conversation with my guest, Shelby Janner of Zilker Media, on how to get on podcasts in your niche and why you should.  Listeners can go to PodcastGuestInsider.com to get your first month of Zilker Media's new podcast guesting service free.  Some ideas we cover: Why bother pitching to podcasts How podcasting can help you get more referrals How to make the most of a podcast opportunity Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!). Customizable Canva templates designed to grab your audience's attention to match the captions. Ways to use healthcare hashtag holidays to educate and inspire your audience. Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinicians Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Shelby Janner: Shelby Janner is a public relations expert and strategic communicator currently serving as the publicity director at Zilker Media, an Austin-based agency focused on building people-driven brands for healthcare professionals. She is an expert in pitching micromedia and has led Zilker Media's PR team to reach 2.5 million listeners in the past 2 years alone, booking over 100 different podcasts for Zilker Media's clients. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Running a private practice is hard enough without having to manage every intake call, appointment cancellation, new hire training and billing. A virtual assistant is key to making your practice manageable and successful. Join me in my conversation with guest Arienne Janeé from The Memorable Practice. She serves Black women therapists, and her advice will help any practice owner trying to juggle it all. Some ideas we cover: How a VA can help your practice How to know when you're ready for a VA How to best work with a VA   About Arienne Janee Arienne Janee is the Founder and CEO of "The Memorable Practice" a full-service virtual practice management and talent acquisition agency working with Black Female Therapists in Private Practice. Arienne is passionate about supporting therapists with prioritizing rest, relaxation, and luxury in their lives with the help of streamlined systems and structure processes. Arienne has worked for the last 10 years in Higher Education and takes her experience leading various recruitment and training initiatives to assist therapists in the development and management of their client and team member experiences.  Outside of work Arienne can be found spending time with her partner, Melissa, and cavapoo, Zeke Avery or experimenting in the kitchen with new recipes! Business IG: @thememorablepractice_   Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!). Customizable Canva templates designed to grab your audience's attention to match the captions. Ways to use healthcare hashtag holidays to educate and inspire your audience. Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

You likely noticed how hard it is to get noticed on Instagram now. It's not that some evil cyborg algorithm hates you. It's just a numbers game. Instagram is on track to reach 2.5 billion users by 2023. It was half that in 2019

It's summer time, which means more chaos, more vacation time and lower productivity from employees. Vacation for exhausted healthcare workers is a good thing. But less productivity, even in the summer, is a challenge.  It doesn't have to be this way! Join me with my guest, Sabrina Runbeck, as we cover productivity in your practice or healthcare company. Contrary to how we sometimes think of productivity, Sabrina sees it as a way to avoid burnout, focus on the work you enjoy and take more breaks.   Some ideas we cover: How healthcare tends to be a field of a lot of overachievers, which can make the work culture cut throat and lead to burnout. How to shift your internal mindset to set realistic goals and focus on how you really define success. How knowing your peak performance hours can help you get more done. About Sabrina Runbeck Sabrina Runbeck's passion is helping practice owners increase productivity, ultimately leading to having more free time, higher satisfaction, and greater profits. As a Cardiothoracic surgery PA, Sabrina found a way to cut her working hours by 40%, gaining at least one day per week, and increasing profitability. Now she teaches other practice owners to do the same.  She is still practicing in surgery and empowering other healthcare leaders to have a double win in work and life. She hosts the Provider's Edge Podcast and is an international bestselling author featured on Thrive Global, Authority Magazine, KevinMD, FOX, CBS, and ABC. You can join Sabrina for the Unlimited Laser Advisory: SabrinaRunbeck.com/LaserFocus Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Justin Knott, from Intrepy healthcare marketing to discuss the role of SEO in marketing your practice and how to get started. SEO can be confusing and overwhelming, but Justin breaks it down into actionable steps for a practice or healthcare business of any size. Done right, SEO can be a key driver of patient acquisition and retention.   Some ideas we cover: When practices are struggling to win the search battle, even against large health health systems in their area, it usually comes down to content deficiency. If you want to rank for a keyword, you need a page for it. That's the foundation of your SEO content. Google has made an obvious shift to wanting to focus on localization from a search experience standpoint, which is great for local practice owners. Good seo is like following an outline when they taught you how to do outlines and middle school for research papers. You need to have an individual location page for every one of your locations, because that is going to be the driver of all of your "near me" search. About Justin Knott Justin Knott & his team are renowned for providing medical marketing services for healthcare organizations. CEO of the award-winning Intrepy marketing agency, who have been credited with ensuring results for their clients that convert high-revenue procedures and get existing patients back through the door. He's also host of the Patient Convert Podcast. You can find Justin on LinkedIn Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Just after the Surgeon General issued his advisory statement on healthcare burnout, I sat down for a conversation with my friend, Abby Waters, to talk about how to improve employee culture, retention and hiring in healthcare. Abby Waters is an employee retention specialist at PeopleScience Solutions, who partners with healthcare organizations to offer top notch strategies for hiring and developing the best talent in healthcare. She ditched her previous careers in nursing and rehab therapy to work on behalf of healthcare employees and supervisors who deserve to be happy because they work for a healthy organization. Abby is passionate about partnering with forward thinking companies who utilize evidence based strategies to retain employees and create long lasting changes that positively affect their people and their bottom line.  You can find Abby on LinkedIn Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Whether you have a virtual assistant already or you're thinking of hiring one, this episode will help you make this partnership successful for your practice.  Join me with my guest, Betsy Castro from The Mental Health VA, to talk about when to start with a VA, how to get ready for one and how to make the partnership a success. - Script Template - 10 Tips for a Successful Group Practice - "Digital Exposure & Client Experience for Mental Health Professionals" -    About Betsy: Betsy Castro is a Client Experience Expert and the founder of The Mental Health VA. The Mental Health VA is a team of Mental Health Facilitators and they help therapists in private practice, by closing the gap between themselves and potential clients through digital exposure and communication services, that way therapists can continue to help in the healing journey of individuals and families through therapy.  Betsy is very passionate about being part of the evolution of the Mental Health industry. Therapy brought so much healing to her world, and had it not been because of all the stigma around mental health when she was a child, she probably would have received the help she needed sooner. While she cannot change the past, she considers her company her redemption. Betsy is building an organization that empowers individuals to empower themselves and others. Betsy and her team are an "adjacent" of the mental health industry. Find Betsy, as well as a discovery call script on her Instagram here Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

When's the last time you dusted off your old content and repurposed it all shiny and new? There's something about opening the windows in spring makes us all more inclined to clean. As long as we're in the mood, how about spring cleaning your content? Here's what spring cleaning looks like for your content: Much of our marketing in 2022 is digital, which means it's meant to be dynamic. But most small to medium size businesses set it and forget it. These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date. But even if your people aren't scrubbing every nook and cranny for the sake of God, something about opening the windows in spring makes us all more inclined to clean. As long as we're in the mood, how about spring cleaning your content? Here's what spring cleaning looks like for your content: Much of our marketing in 2022 is digital, which means it's meant to be dynamic. But most small to medium size businesses set it and forget it. These days especially, the world is changing, we change and our businesses change rapidly. Cleaning up your content in the following three ways can make your marketing easier and keep your content up to date. 1. Recycle your old content. My recycling bin is filled a mile high as I write this. Your recyclable content should be too. Here's how to recycle your content to save you time and make sure more people see it. Take stock of what you've got by creating a spreadsheet of existing content. Scroll through old social media posts. Can you reuse the photos in a different context? Recycle the caption and update the photo so it's good as new? Go back through old blogs. Can you update them with new examples and new tips and repurpose them as new ones? Identify videos and podcast episodes that you can turn into a blog It's gratifying to constantly produce new work. But your audience isn't following you as closely as you think. Repurpose your old content to save on effort now and maximize on effort you made before. 2. Clean up your website The hardest part of spending loads of money and time on a new website is that when you're finally done…you're not done. Consider these 3 ways to clean up your website. Run any updates and makes sure everything still displays properly on desktop and mobile. Fix any broken links simply by entering your url into this website. Trust me, it feels like magic. Revisit your About page. It's the second most visited page on your site, and it's likely a boring digital CV/backstory/mission statement. Instead, make it about your audience. Let them know how your particular approach solves their problem. Include calls to action so they can work with you. Add testimonials on why they should. Take a look at your homepage and see what needs updating. With fresh eyes, you'll likely see better ways to present your company. 3. Clean up your email list Cleaning up your email list is the spring cleaning equivalent of finding coins in the couch cushions

A crucial part of your clinician marketing strategy that most people don't talk about is the consultation call or in person meeting. Most clinicians are so busy focusing on getting referral sources and keeping up wiht clients, that the consultation call becomes an afterthought.  The truth is that this can be a powerful way to identify the right prospective patients or clients for you, as well as determining if you are the best person to help them. My guest Aisha Shabazz joins me on this episode to share how to make these calls the most successful. She divides the call into three parts: before, during and after. And she breaks down a step-by-step plan for how to handle each stage. Aisha generously shares her resources with my listeners here:    The Thriving Therapist Shop 20% Off Client Inquiry Form Template "SPARKR" https://aisharshabazz.com/shop  About Aisha: Aisha Shabazz (she/her/hers) is a private practice strategist and host of the Beyond the Session podcast. She teaches mental health therapists in solo private practice how to infuse time-saving strategies, solutions and tools into their businesses, so that it's easier to make space for life beyond the session.  Aisha guides therapists on how to ethically fill their caseload with ideal clients by helping them create a streamlined therapy consultation process that's not only value-based, but data-driven and informed by their customized strategic marketing plan. Aisha believes “it's unnecessary to sacrifice your health, well-being, and livelihood to offer high quality care” and encourages helping professionals to practice meeting their needs first and to nurture themselves as they nurture others. Aisha is also the founder of In Real Time Wellness, a solo private practice in the Philadelphia Metro area, serving socially conscious and creative teens, young adults, and human beings who are seeking to relieve anxiety, release insecurity, and rediscover their confidence. When Aisha is not helping others, you can find her writing, practicing yoga and meditation, and spending quality time in nature with her partner, Shad. You can find her pretty much everywhere: Facebook Pinterest Instagram LinkedIn   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

The way you talk about your practice is key to attracting the right people. In this episode my guest Sam Speed talks about how to write your practice elevator speech and how to use it. For help writing your one liner, check out this blog. About Sam: Samantha Speed is both licensed psychotherapist of 5 years and a therapist matching consultant + therapy coach. Her history of working in recruitment and psychotherapy have birthed her services of streamlining the process of finding a therapist. She's passionate about therapy being a support for all, finding people a therapist that is a great fit, and coaching them on how to get the most out of therapy while also being a great client. She enjoys connecting with both therapists and clients alike to de-stigmatize mental health while empowering others to advocate for their health. She currently lives in Atlanta with her husband and dog, Charlie, and enjoys being outside, eating great food and spending time with her loved ones.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Did you hear there's a new update on Instagram? This one's actually worth hearing about. Instagram reinstated the chronological feed and introduced a favorites feed. Here's why this matters. As users, the favorites feed means the channel is about to get a lot more intimate and even more interesting. As business and practice owners, the chronological feed means everyone is competing to create the latest and greatest piece of content. Let me explain. If you're using Instagram to grow your practice, you can now toggle between two groups: 1. All the folks you follow to grow your business 2. All the folks who actually interest you   For example, your chronological feed might be filled with referral sources and potential client or patients. Your favorites feed might be filled with accounts that give you content ideas and inspiration. This is good news. But the flip side of this as business and practice owners is that we're all pitted against each other in a race to post more. This was true before with Instagram, but the chronological feed ups the game. Here's what you need to know: To view the chronological version of your feed, tap the Instagram logo on the top left corner to toggle between “Following” and “Favorites.” Select “Following” to see posts in chronological order. Select "Favorites" to fill that feed with, well, your favorites. I shared a Reel on Instagram today to show you how. If you do nothing, you'll automatically see the chronological feed. Now, here's what you should do about it: Don't be tempted to create more content. I mentioned this last week, but it's worth repeating here. There's too much content on social media because we're all making too much. And it's making most of us miserable. Even with the chronological feed, you as a clinician don't need more content. This is because most people who check you out on Instagram are going directly to your handle. They're checking you out to see if you are the right person to solve the problem they have. Your Instagram needs to do 3 things: Have a strong bio: This is the first thing people see. It should include your name (unless you're a group practice), how you help, who you serve and your location. Have appealing content that speaks to your audience about the way that you can help. Be consistent so it looks like you're accepting new clients/patients. That's it! A lot of folks who check out your Instagram aren't even going to follow you. Would you follow your therapist or gynecologist?

With healthcare burnout at an all time high, clinicians everywhere are looking for other ways to earn an income or to pursue a passion project that brings them joy. My guest this week, BriAnne Bell, RN, went through this journey before the pandemic when working 12 hours shifts in the ER no longer worked for her life as a mom. She shares her journey, what she's learned and how she helps other nurses as host of The Passive Income Nurse Podcast.   Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...     Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About BriAnne Bell: BriAnne Bell is a Registered Nurse, Entrepreneur, Passive Income Advocate, Time Freedom Strategist & Basic Budget Boss! Host of The Passive Income Nurse Podcast - the podcast for faith-led nurses & healthcare professionals who are looking to grow outside of the hospital walls, get creative & make some money online. On her podcast she walks nurses and other healthcare professionals through different ways to create a passive income so they can create freedom and flexibility in their lives.   About Wendy:   I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story.   My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.   Follow me on Instagram and LinkedIn       Listen on iTunes   Listen on Spotify   Listen on Stitcher   Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.       Got a chance to leave me a review?   I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

YouTube can be a powerful tool to grow a bigger audience. It's an opportunity to increase your impact in a space you feel passionate about. My guest this week is Tara Trottier from Tara On Demand. Tara is a 26 year old Marketing Coach and Consultant for Clinical Content Creators who are looking to expand their personal brands and add additional streams of revenue online. she helps her clients get out of their comfort zones and get on video to sell on social media, with ease. Destigmatizing mental healthcare and access are central to her brand's mission.   In this episode we cover... The benefits of becoming a content creator Challenges of building an audience How YouTube is a hybrid of a search engine, community and social media Growing an audience on YouTube What YouTube can teach you about SEO Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Tara Trottier: Tara Trottier from Tara On Demand is a 26 year old Marketing Coach and Consultant for Clinical Content Creators who are looking to expand their personal brands and add additional streams of revenue online. she helps her clients get out of their comfort zones and get on video to sell on social media, with ease! Destigmatizing mental healthcare and access are central to my brand's mission.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Listen on iTunes Listen on Spotify Listen on Stitcher Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

One of the hardest parts about starting a new practice is figuring out everything that you didn't have do when you work for someone else. High on the list of frustrations is billing.  But my guest this week, Kym Tolson says billing doesn't have to be so hard. And doing it right can mean making more money and staying compliant. Check out Kym's free mini course to decide if DIY billing is right for you  About Kym Tolson: Kym Tolson is an LCSW, CSAC licensed in the state of Virginia. She has an online insurance-based therapy practice and she teaches online billing to therapists. IIn February, she officially became a digital nomad.  Kym's course, "DIY Insurance Billing for Private Practice," has helped nearly 1000 clinicians because she truly believes it's imperative to have at least a basic understanding of insurance billing if you are going to accept it in your practice.   She also has a supportive community, Bill Like A Boss, for therapists who are billing insurance in their private practices. I also developed a directory for therapists to find trusted billers and virtual assistants to help them in their practices if they do not want to do their own billing. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Whenever I talk to clinicians about social media marketing, one of the first questions I get is, "How often should I post?" My answer is always the same: it depends. According to Later.com, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has. For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post. For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post. Posting 14-20 times a week is completely unrealistic for a clinician, unless you have marketing support to help. That's why my answer is always, it depends on what works for you. Listen to this episode where I cover how to get consistent on content creation at a pace that will work for you and your practice or healthcare business. I cover: How to find a pace that works How to make time to create content What kind of content is easy to create About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

When you need more reviews for your private practice or healthcare business, consider your own behavior. Your typical appointment with a healthcare provider likely ranges from acceptable to excellent. Once it's over, you hurry to take care of all the tasks in your day that the appointment disrupted. The only times you consider leaving a review for the practice are those appointments that didn't meet your expectations--where you waited too long or experienced some other frustrating scenario. Prior to that first healthcare appointment with the practice, however, you likely spent some time absorbing information on a site like Google, Facebook or Healthgrades.  In a 2020 survey of patients, findings showed that 90% of patients use online reviews to evaluate physicians. Almost three quarters (71%) of surveyed patients use online reviews as the very first step to finding a new doctor. No matter your industry, positive reviews typically don't come naturally. It's human nature to react when we're annoyed but move on – albeit pleasantly surprised – when we are feeling appreciative. Rare is the client or patient who feels delighted and then proactively leaves you a review.  This is why you need to ask.  In this episode I cover... Why you need to ask for reviews How to ask How to make this part of your daily business practices How to respond to positive and negative reviews with HIPAA compliance Mistakes to avoid And more... Click here to read how to respond to reviews and to get a Google survey to gather more testimonials. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

"Email is social media's big sister." At least, that's how Lib Aubochen sees it. Join me to hear from email strategist Lib Aubochen. Lib is a copy and content writer with years of experience across a broad range of clients, including Scary Mommy and Encyclopaedia Britannica. Her copywriting superpower is being a good listener and a tone chameleon, able to create copy that sounds like you, if you were a professional writer. She is a former elementary school teacher and parent coach and lives in Atlanta where she's loving her newly empty nest.  In this episode we cover… Why every clinician needs an email list What to include in emails and how to format them so your subscribers open your emails How to add your personality to your emails Tips to make it easier And more… You can follow Lib on Instagram @StoryandStrategy Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

I don't know about you, but the last thing I want to do these days is be tied to my computer creating massive amounts of social media content. My commitment this year for 2022 is to create LESS content that has a BIGGER impact. If that's something that resonates with you, as a busy clinician, I want to invite you to a free Canva workshop I'm offering this week. I'll show you how to plan and schedule your social media content so you don't have to waste time you don't have. Of everything I teach, this free Canva workshop is the highest in demand. In this workshop, I will show you how to use Canva to market your practice on social media in less time. You might even start to think it's fun

Join me to hear from Maureen Werrbach, owner of Urban Wellness and The Group Practice Exchange to learn tips for starting a successful group practice. Maureen has spent over a decade building her private therapy practice into a group practice with four locations. She also runs The Group Practice Exchange to provide hundreds of practice owners with the tools they need to grow a group practice. Maureen spent countless hours researching how to start a private practice and then many more hours learning how to grow it into a group. She created The Group Practice Exchange because she remembers wishing there was a place she could go that would explain not only the steps it would take to launch a group practice, but also discuss topics that relate to group practice ownership. In this episode we cover… How to know when you're ready to build a group practice How marketing a group practice differs from a private practice How systems are essential to your success as a group practice owner What role does social media have in your marketing And more… Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to…   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

In this episode I talk to Dr. Una of EntreMD, who has helped hundreds of physicians build practices and business they love. There are over 1 million doctors in the U.S., and Dr. Una says it's her goal to help even just 1/10th of them. Dr. Una realized in 2016 that the practice of medicine was changing and that doctors no longer had the same level of control in their field. Even with a successful pediatric private practice, she decided that she needed to invest in her speaking and leadership skills in case she ever reached a point where she couldn't practice medicine on her own terms. In this process she realized other physicians need the same skills, and Dr. Una set out to support them with live events, her EntreMD podcast and her business school.   Dr. Una shares some of the most important lessons she's learned along the way:   "If it fails, I would have learned enough lessons that my next project will be even better, so we don't stop. To be an entrepreneur means you fail forward. You're in motion. You have to learn that you wear different hats in different spaces. When you're wearing when you're running a code, please be perfect. But entrepreneurship? No."   "I mean the fact that you can dream and create, that fixes burnout. When you're in that mode, there is a level of fulfillment that comes from it, a level of control that comes from it that it just makes your experience in medicine so different. And the financial rewards? When you get the money piece right then you're even in more control. You can determine how much you want to work, you can work because you want to, not because you have to. In this episode, I talk to Dr. Una about how to find your passion as a physician and create a business you love. Listen for our conversation on... Ending physician burnout How marketing can help you grow your practice and build a business you love Branding for physicians How to create content and finding time to do it   Meet Dr. Nneka Unachukwu, AKA Dr. Una Dr. Una is the founder of EntreMD Business School. She's also a speaker, author and regular contributor to Forbes. She's helped hundreds of physicians get their time back, dramatically increase their bottom line and build businesses of impact. She's host of the EntreMD podcast and Doctors Changing Medicine podcast, as well as the CEO of Ivy League Pediatrics in Georgia. She's a mom of four and in her spare time she loves to spend time walking in nature.  Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Connect with me on Instagram and LinkedIn   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

I don't expect you to follow this news amidst the chaos of building and running a practice in a pandemic, {{ subscriber.first_name }}, but marketers are in a tizzy lately. A lot of the “tips and tricks” marketing gurus would shout from social media like used salesmen no longer work as well. Turns out marketing hacks are about as true as most Tik Tok hacks, like this one that set this lady's washer on fire 

When I was 19 I taught myself to run. I was slow, and it was hard. But I figured if I shuffled along for 12 minutes straight, that would add up to a mile. Then I moved the timer up to 20. It was sheer misery as I checked my watch just about every 15 seconds. After a month, running magically got easier. Before I knew it, I formed a habit. It's been 24 years since then. The hardest part of creating a new habit is starting. Before that, you can't even imagine what it's like to do the thing. ​ It's true in life, and it's true in our work.​ This is especially true for everyone I know who creates consistent marketing content. Committing to consistently creating social media content is so much harder than actually doing the work. But consistency on social media is key to reaching more people and having a bigger impact. I shared three ways to get consistent on social media for your practice or healthcare business on today's live video. You can watch it here.   Here are 3 ways to get consistent on social media Commit to a time on your calendar that you're focusing on creating content. Schedule it as a meeting with yourself and don't let anything else disturb you in that hour. Create content ahead of time. This saves you time and means you can ignore social media when you're busy or burnt out. Get help to make creating content easier. The Clinician's Social Media Club makes creating content fast and easy.   Join The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.   Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Do you have a strategy for your Instagram Stories? It's a powerful tool for reaching your audience, as well as potential colleagues and sources of referral. And, as of October 27, 2021, everyone on Instagram now has access to the link sticker on Instagram. This means that even without having to reach 10K followers, you can share links to articles, resources and your website.   Now is a great time for clinicians to get an Instagram Stories strategy According to Hootsuite, 500 million people use Instagram Stories every day. With half a billion people using Stories every single day, it's clear that Stories are an important channel for brands. The stats below further emphasize why you should try Stories, if you haven't already. Plus, 58% of people say they have become more interested in a brand or product after seeing it in Stories. Stories also let you naturally engage with your followers, get in the direct messages and even schedule discovery calls or appointments. Tune in to this week's episode to get ideas for how to use Instagram Stories to reach your audience, engage with them and get in conversation with them.   Make Stories easier with done-with-you content: The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk. Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.  

Do you ever have one of these weeks, {{ subscriber.first_name }}? My alarm went off early Monday when it was dark and rainy, and I had no pressing deadlines. Why bother getting up? Same on Tuesday and Wednesday. Every business has its seasons, and I've been doing this work long enough to know the patterns. I've learned to operate full speed ahead when my team is busy and not to panic when things are slower. Our job in a slow season is to reassess, plan and focus on all the things we never have time to complete when we're busy. I KNOW this, but my problem is that I operate best when I'm busy. A sense of urgency gets me laser focused. Having plenty of time makes me feel, well, blah. On this week's episode, I share 6 things to focus on to get focused when you don't feel like doing anything.   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help clinicians stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me for a conversation with expert practice builder and Asheville therapist, Allison Puryear. Allison is a pro at building practices from scratch (she's done it three times), and guides other clinicians how to do it as well. We talk about everything from... Declaring your niche Getting referrals Using social media to grow your practice (and when to know not to!) Showing your personality in your content   Also mentioned in this episode is my 5-day Reels challenge for clinicians, which you can (and should!) join here: http://sparkrmarketing.com/reels   About Allison Allison Puryear (rhymes with “career”) is a therapist who burned out on agency work and then built successful private practices in three wildly different markets. After her caseloads grew faster in each “saturated” market, she realized that practice building is not rocket science when you have clarity, confidence and a figured-out formula. So, she started Abundance Practice Building to help other therapists build their own full and happy private practices - because a happy therapist is a better therapist, yall! Follow Allison on Instagram here   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

If the day to day work of caring for clients and patients in a pandemic has you feeling burnt out and wondering why you stopped loving your work as a clinician, now might be the time to find a new way to get excited about your work again. Listen for tips on... How to get know for one area of expertise in your field How getting in front of other people's audiences can help you get known as an expert   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Celi Rivas, owner of Ads Like a Pro, who and has been helping entrepreneurs grow with marketing since 2008. She's managed nearly 1 billion in Google Ad Spend, working with big budget companies including Experian, Chevron, Invisalign, but also small companies, Course Creators and Small Entrepreneurs.  Her passion for marketing and helping entrepreneurs keeps her up to date with the latest trends and always busy learning more. She's experienced in Ads, Search Marketing, YouTube, Google Analytics and Email Marketing.  When she's not working or learning, she enjoys time with her family and 2 year old son at the beach and exploring the world.  You can find Celi over on Instagram and Clubhouse at @celi_marketing  or email her at hi@adslikeapro.com   Listen for tips on... How Google ads compare to Facebook ads and YouTube ads How to know if your Google ads consultant is the right fit for your practice Some biggest mistakes in Google ads to avoid   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

There's an old adage that women tell new moms as they stand in the grocery line with a whining toddler and screaming baby: "Honey, the days are long but the years fly by." Your sleepless brain sorta feels like punching those ladies if you only had a spare arm. Now that I'm one of them (I keep the thought to myself!), I can say that it's true. I recently packed up my oldest for a year abroad. Wasn't she just clinging to my leg every morning of kindergarten?! It's the same in business Two years ago, at the time of this recording, I started Sparkr Marketing, after spending 10 years freelancing as a side hustle to my part time marketing job and full time mommy job. The old adage rings true in business too. When you're toiling in the work of starting a new venture, the days are long, but the years fly by. Starting a new business--or practice in your case--means having a running to-do list that never gets shorter. It means solving problems on the daily and figuring out things you don't even know you don't know. Mostly we look ahead at all we still want to do. But, if we take a moment to look back, the truth is we've done a lot. 7 mantras for when you feel like quitting In honor of my two-year anniversary, I'm sharing on this episode seven mantras to repeat in those moments of self doubt as you build your practice or healthcare business. We all have those moments, no matter how put together your colleagues or competition look! A lot of people who just started and are quickly full often didn't really just start. They likely were able to bring clients or patients over from a different practice or have an established reputation in the community. All you need is one success to prove you can achieve more. You've done harder things. If you quit, you will surely fail. Scroll back on yourself and see how far you've come. One good referral source is better than a 1,000 likes. No one knows anything when they start. Shoot me a message over on your favorite social media channel and let me know if one or some of these ring true for you.   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind. About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.   Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

What do you do? How do you help? And for whom?! This is not easy when you're first getting started in your private practice or healthcare business. You're likely trained to help a wide variety of people and in many ways. But in your marketing, you should speak to one ideal client or patient about helping them in very specific ways. Your niche is that space where you have excellence that overlaps with a big need and what lights you up. I'm giving over all the details on how to determine your niche, develop your one-liner and watch your practice take off.   Listen for tips on... How to choose your niche How to use write a one-liner Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Tanya Peterson, from Polish2Prosper. Tanya is an occupational therapist turned career strategist. She helps healthcare professionals recognize their value, market themselves effectively, and find career fulfillment. Her company, Polish2Prosper, offers several services and resources including full resume writing, LinkedIn optimization, and career coaching. The goal of the company is to help practitioners find alignment, renew their passion, and take control over their time and income.   Listen for tips on... How to use write copy that resonates with your clients or patients How to become a better writer   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Dr. Sandy Weitz, a fellowship-trained, board certified pain management specialist who started her own practice and grew it to 11 providers. She built a 25,000 square foot medical office building to house her clinic and multi-specialty ambulatory surgery center. Dr. Weitz also owned an anesthesia company, imaging center as well as several other vertically integrated medical businesses. Now Dr. Weitz is teaching other physicians the business of medicine giving them the tools to maximize their earning potential. Listen for tips on... How to use marketing to start your practice How to reach out to other professionals and colleagues for referrals How clinicians can rethink marketing as the kind of conversations you have with patients and clients all the time.   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Sasha Wallach, from Canada's Virtual Assistant, to hear how a virtual assistant can help you grow your practice. Whether you're just getting started or are looking to expand, working with a virtual assistant can free up some of your time and help you develop systems to make your practice more productive and profitable. Listen for tips on... When to hire a virtual assistant What tasks to give them How to make the most of the partnership Grab 111 Tasks a VA can do for you Partner with CVA as part of The Clinician's Social Media Club On this episode, we also discuss how we partner with Canada's Virtual Assistant to customize our Canva templates for your brand and schedule all your social media posts. All that's left for you to do is fill in the blanks on your captions. See below for more about The Clinician's Social Media Club.   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   About Sasha Sasha Wallach is farm raised and city conditioned. She's the driving force behind Canada's Virtual Assistant. Through management, logistics and executive assistance in the food and beverage industry, she set her own path to start and run this company. She's got a passion for working with entrepreneurs and in her spare time loves to do water sports, hanging with friends and traveling. Grab 111 Tasks a VA can do for you   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

On the podcast this week, I talked with Sarah Gershone, owner of Strong Roots Web Design for therapy practice website.   We discuss how to get started with a practice website, whether to use a developer or try to DIY it, how to write the content and mistakes to avoid.   Sarah helps therapists connect with more people and have a bigger impact on the world through beautiful websites and strategic design. She specializes in working with therapists because she knows they are good people doing good things, and she can always feel proud of helping their visions come to life. She's a busy mom of four (translation: she multi-tasks like a BOSS), a nature lover, and a huge fan of The Big Bang Theory.  She lives in the Washington, DC metro area with her husband, kids, and an Australian Shepherd who never listens to anything she says. For a guide to writing all your website copy, go to https://sparkrmarketing.com/website-copy/    Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join me with my guest, Melissa Guller, a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. We're talking everything podcasting: from how to get started to how to market one. Listen for tips on... How a podcast can build your authority How to get started How to reach more people How to market a podcast   Check out The Clinician's Social Media Club Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.   My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.  Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.   About Melissa Guller, Wit & Wire Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting.  She's produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America. Bigger picture, Melissa loves to teach entrepreneurs. She's a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she's helped nearly 2,000 podcasters through her Wit & Wire programs, and she's on a mission to help more diverse business owners earn money online doing work they love. To learn more about Melissa, go to https://witandwire.com/sparksofmarketing Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

If you're using Instagram to grow your healthcare practice, by now you've likely heard that Reels are key to Instagram growth and engagement. Ever since Adam Mosseri, head of Instagram, shared on June 30 that Instagram is “no longer just a square photo-sharing app,” marketers have been in a tizzy announcing it's past time we all get moving on Reels.   Are Reels right for clinicians? Knowing your goal for social media is essential to determining the right strategy for your practice. If you are a local physician, therapist, PT, OT or SLP, the truth is that you can fill your appointments with a small, engaged audience. Unless you have bigger goals of supporting many more people at once, such as offering virtual workshops or group courses, you don't need thousands of followers on Instagram…or views on your Reels. Find out how to get more followers and if you even need them in this blog. If your goal is to reach more people outside the walls of your practice, Reels is a great way for your ideal audience to find you. And even if that's not your goal, Reels still might be a good choice for you if you're already making short videos for social media, explaining something or even meditation videos. Of course, I've heard many reasons clinicians have no interest in adopting Reels as a social media content format. You likely don't want to dance, point like a monkey or change your outfit multiple times on a video. Your subject matter expertise may even be quite serious, and Reels just seem silly. The biggest hurdle is time. Reels take a lot longer to create than posting a photo. To the former concern, you'll see below that there are loads of ways you as a clinician can use Reels to deliver information–even important, relevant information–and maybe even show some personality. As for time restraints, Reels become easy to make with practice, especially if you batch them. Even one Reel a week can be a powerful tool in your social media marketing strategy. A great way to jump right in is a 5-day Reels Challenge In this episode, I cover ways to boost your social media results. These will work in any season, so if you're listening after summer, no worries! Carousel posts that feature other people (putting the SOCIAL back in social media without spending hours commenting on everyone's posts) Getting a strategy for direct messages (this works, I promise!) Creating Instagram Reels,which are basically 15-30 second commercials for your practice (no dancing required)   Join a 5-day Reels challenge for clinicians   Sign Up   Join The Clinician's Social Media Club Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician's Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.   About Wendy: I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk. Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

How many times have you stared at a blank curser wondering what to write for a social media post? Um...many!   Listen to this week's episode of the podcast to find out 5 categories of social media captions that apply to any industry--especially clinicians.   By focusing on these 5 categories of captions, you'll create content that promotes your services, connects to your audience, educates them and inspires them.   You can remember the categories with the acronym PRICE:   P: Promotional content R: Relatable content I: Inspirational content C: Conversational content E: Educational content   Find out the details on all of these kinds of captions and how to make writing them easier and faster.   Have you checked out The Clinician's Social Media Club yet?   Whether you're a new or experienced clinician, social media is either time consuming or expensive--or both.   My goal is for The Clinician's Social Media Club to be a game changer for hundreds of clinicians.   If you or someone you know is using social media to grow your practice or healthcare thought leadership, read on  Presenting The Clinician's Social Media Club! Each month, members get access to...    Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).  Customizable Canva templates designed to grab your audience's attention to match the captions.  Ways to use healthcare hashtag holidays to educate and inspire your audience.  Explainer video lessons about how to use the new templates + open office hours.   Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world.   This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.   https://sparkrmarketing.com/membership/   About Wendy Margolin: I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help healthcare experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Whether you're new or experienced clinician, social media is either time consuming or expensive--or both.   Listen up for the T on my new membership to solve this problem for clinicians.   My goal is for The Clinician's Social Media Club to be a game changer for hundreds of clinicians. If you or someone you know is using social media to grow your practice or healthcare thought leadership, read on Presenting The Clinician's Social Media Club! Each month, members get access to...   Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!). Customizable Canva templates designed to grab your audience's attention to match the captions. Ways to use healthcare hashtag holidays to educate and inspire your audience. Explainer video lessons about how to use the new templates + open office hours.   Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians. My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world.   This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it.   https://sparkrmarketing.com/membership/   About Wendy Margolin: I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help healthcare experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

If your social media this summer tanked, you're in good company. We're smack in the middle of August, and this Chicago gal loves this season so much it hurts. Except for what it does to my social media engagement. On social, mid-summer is a bummer season...that is if you're not a travel agent

On this week's episode I talk to Michelle Griffin, branding and marketing expert, on why clinicians need a personal brand. Branding is more than choosing a color palette and creating a logo. It's about how you define the audience you serve, the problem you solve and how you do it. Michelle explains how we all have an online presence no matter what because if someone takes the time to Google you, they will find you. Michelle works with experts to become very deliberate about crafting their online image. She focuses on your purpose, the problem you solve, the people you help and more. In this episode we also get into how to determine your niche and how to leverage LinkedIn to reach more people. Resources we mention LinkedIn Power Hour training Ikigai, How to Find Your Reason For Being Michelle's slider on what content is worth sharing   Grab some helpful resources here: Write your website framework The Clinician's Social Media Club For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for healthcare Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn   About Wendy Margolin: I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help healthcare experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.   Listen on iTunes Listen on Spotify Listen on Stitcher   Want to talk strategy for your business? Be in touch! Let's talk.   Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

When you first open your healthcare practice, whether you're a therapist, physician or speech therapist, marketing is overwhelming. And when you consider all the other startup tasks that come with a new practice, it's easy to push off the marketing. Like any other habit, the hardest part about marketing is getting started. this is all the more so true in a new practice where you have so much to do. It's easy to push off marketing when you don't know where to focus. And while you might find the early clients come your way from former job, marketing will still be important to continue bringing clients or patients in. Or, perhaps you're just getting started out in a new city are out of school with big dreams. And while we'd all like to believe that if you build it they will come karma more often you have to proactively bring people to you. In this episode, I break down six first marketing steps you should take in the early days of a new practice. Set up your Google business page Choose a niche Let other professionals know you're open for business Focus on one social media channel Develop your one liner Create your website   Grab some helpful resources here: Write your website framework The Clinician's Social Media Club   For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for healthcare Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn About Wendy Margolin: I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help healthcare experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes Listen on Spotify Listen on Stitcher Want to talk strategy for your business? Be in touch! Let's talk. Got a chance to leave me a review? I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.    

In this episode, I'm talking to Wendy Manganaro of Social Abundant Marketing. We discuss reputation management for healthcare practices--everything from Google reviews to how to deal with HIPAA on social media. The key takeaway: Word of mouth marketing today means getting Google reviews   For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for healthcare Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn   About Wendy Manganaro Wendy Manganaro is a digital marketing strategist and founder of the boutique agency, Social Abundance Marketing. Whether Wendy is coaching dentists and doctors on the best strategy to bring new patients to their practice doors or being a medical office marketing project manager, Wendy leverages her unique marketing strategy skills and social media technical skills to create organic and paid leads to your medical facilities contact us page to uplevel a practices patient community. When she's not working, you can find Wendy spending time coloring, crafting, and thinking she cooks as well as Martha Stewart for her family. About Wendy Margolin: I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help healthcare experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes

BIG NEWS on the podcast today! I have a new idea that I can't let go. I'm SO excited that I have to share

When it comes to healthcare stories in your marketing, the best ones win the hearts and minds of your audience. And in 2021, authentic marketing is the trend. But when authenticity is the marketing buzz word, where does that leave clinicians whose profession is built upon boundaries and confidentiality? The simple answer is it depends. In 2021 the boundaries between work and home life are blurred in a way that's not likely to ever change back. Even for therapists and physicians, telehealth visits mean that patients might be viewing you providers in you home environment. The fact that we all have a life outside of work is no longer something we hide, and for most of us, this is a relief. Plus, last summer's Black Lives Matter protests further raised widespread demand for authenticity from even small business owners. Clients and patients expect transparency and authenticity from the brands they buy and even the healthcare practices and facilities they use. 4 kinds of stories clinicians should tell in your healthcare marketing I like to think of marketing stories for clinicians in four categories. The first two are about the personality parts of you that you bring to your work. The second two are about the professional stories that set you apart. Both categories matter when it comes to attracting your audience. Why: These are stories of why you do this work. For some this might be your purpose with a capital “P.” Maybe there's one big thing that makes you get up each day and pursue the work you do. This is you if you had an incident where you or your loved one were sick or struggled and you knew then you'd grow up to work to heal others. If you don't have that one big story that drives you, that's okay too. You might have smaller stories that add up to your purpose. A teacher who sparked your interest in the field or a child who looks up to you for what you do. Sometimes the telling of these “smaller” stories will even lead you to the one big purpose story. Questions to ask yourself: What got you started in the first place? What makes you get up every morning and keep doing this work? How to use it: Tell this story often and everywhere. What: These are stories of what you bring to your work that's uniquely you. I like to think of these as personality stories. People are attracted to people they like, and healthcare is no exception. These are the stories that make you likable. This could be bigger identity traits like your race, gender, religion or even that you're a working mom. Or it can be your interests that make up your personality like running, cooking or gardening. Training and expertise certainly matter, but most people prefer a clinician they simply like and relate to.   Questions to ask yourself: What about me attracts others to me? What makes me relatable? What attracts my friends to me? How to use them: Sprinkle these stories throughout your marketing. How: These are the stories of how you do this work. What sets you apart from every other clinician in your area? These are the stories of what you struggled through to learn in your field, the research you did or are doing. How you developed your framework or approach to helping patients to clients. The way you think about the your work that's different than others in your field. Question to ask yourself: What's a way that I do this work that's different from everyone else? How to use them: Sprinkle these stories throughout your marketing. For what purpose: These are the stories that explain where you are going. To what end is it all for? These are the stories of the results you achieve. Depending on your field, you may or may not be able to share specific stories. A pediatrician, physical therapist or dentist can certainly share specific stories and even photos or videos of results (with a signed HIPAA compliant form). A mental health therapist surely can't share specific results, but you can share stories about what's the meaning of your work. You can also share general stories. For example, you could illustrate how you help people with anxiety in general.   How to come up with story ideas for your healthcare marketing Think of your life in chunks of five or 10 years. Write down everything you can remember in that time. If it's something you're willing to share, see if you can tie a message about how you help or something your audience needs to hear around that story. I also recommend thinking of every challenge or objection your target audience faces. Identify a time that you faced that challenge and how you overcame it. Identify how you helped others overcome those challenges or objections. This can include your patients or your friends or family. Here are some questions you can ask yourself to generate stories that work for healthcare Was there a moment when everything changed? (Connect that to how you can change something for your audience) What was some important lessons I learned and when was the moment I learned it? (Connect that to how you help your audience learn or practice this lesson) What was something important you accomplished and what did it take to do it? (Connect that to how you help your audience get there) What was something you hard you still managed to learn and what was that like for you? (Connect that to how it helps you show empathy) What was something really special for you as a kid and why? (Connect that to a way you make an experience working with you more pleasant) When was a time when you didn't have the right tools you needed? (Connect that to how you ensure your audience does have the tools they need) When was a time someone went out of their way to help you? (Connect that to how you help others) When did you feel most proud to be doing this work? (Connect to how you are grateful to your audience) When did you feel you were meant to do this? (Connect to how you help others) How to share stories so they resonate Once you have a story, it's important that you describe the moment in time so that your audience can picture the scene. Share small details like the name of the teacher, the car model or the breed of the dog you found. Then, tie the end of the story to an important message for your audience. You can usually find a few messages that work for each story so that you can reuse the story. The more you tell stories, the easier this gets. You'll hone your skills as you continually draw your audience in.   For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn About Wendy: I help clinicians stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help healthcare experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help you stay true to your story.  

Everybody needs to know how to write. Even clinicians. Writing opens doors, quite literally when you're building a practice or healthcare business. It's key to creating content that reaches your audience on email, social media, and blogs. Even if you do get help with your marketing content, it should reflect your voice, personality and subject matter expertise. About Wendy: I help clinicians stand out with content marketing on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn't a good idea but because it wasn't packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let's talk.

If you run Facebook ads for your healthcare business or practice now or in the future (hint, you should!), you've likely heard rumors about the Apple iOS changes that will affect Facebook ads. Even if you don't run ads, these changes will soon affect Google ads as well. I talked about preparing for this update in episode 37 by focusing on growing organically on social media. Michele gives you the details on the technical parts for your ads. She also assures us that the sky isn't falling on small businesses. One thing you can count on in digital marketing is change. And like other changes in Facebook ads in the past, it usually ends up being better for consumers. Isn't this what we ultimately want? Listen up, whether you run ads or not, because Michele drops a bunch of tips that will help your organic content perform better no matter what.   About Michele Michele Caruana helps business owners create simple marketing systems that feel effortless, so they can spend more time doing what they LOVE in their business. She offers loads of helpful tips and tools for running Facebook ads on her website here Grab her checklist on what you have to do to get ready for the iOS update here Check out Michele's Marketing Junkie podcast here.   I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn Want to talk strategy for your business? Be in touch! Let’s talk.

Did you ever think about writing a book at some point in your life or career? This week's podcast features my conversation with Laura Gale on writing a business book, reading and on writing in general. We discuss tips for getting started and how to improve your writing, whether you're working on a book or even an Instagram caption. Laura offers keys to becoming a better writer (hint, first become a reader!), how to generate ideas and how to overcome writer's block. We also mentioned some great books on writing: On Writing: A memoir of the craft by Stephen King Big Magic by Elizabeth Gilbert On Writing Well by William Zinsser Bird by Bird by Anne Lamott   About Laura Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books. Laura is also the author of 'How To Write This Book: Write, Publish and Market Your Business Bestseller' and 'Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy'. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast. Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal. For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn About Wendy: I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

As a busy healthcare provider, it's important that you stay involved in your content marketing and social media marketing. It used to work to just outsource all your social media marketing to a marketing agency or virtual assistant. These days, though, when there is exponentially more content posted to social media, and it's harder than ever to get followers and engagement, generic content no longer works. That doesn't mean you as a provider need to spend more time than you have posting to social media. But you should lend your subject matter expertise and personality to the content.   This episode covers Affordable ways to get help as a busy provider What parts of social media you should outsource What parts of your social media you should still be involved in Check out episode 39 on how paying your kids to help you on your social media can help you save money on your taxes and help your kids gain experience and even earn wealth.   EVERYDAY MARKETING BOOTCAMP IS NOW OPEN! Doors close tonight! This 4-week group course is for busy providers (or your assistant!) to plan and schedule 12 months of social media content Click here to learn more Check out my Canva Starter Pack for Healthcare Providers here. For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn About Wendy: I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Partnering with people who can help you with social media is crucial to success Social media takes a lot or time that healthcare providers and business owners don't have. But outsourcing it all is expensive and often results in generic content. Listen to this episode for ways to get affordable help.   This episode covers Affordable ways to get help What parts of social media you should outsource What parts of your social media you should still be involved in Check out episode 39 on how paying your kids to help you on your social media can help you save money on your taxes and help your kids gain experience and even earn wealth.   EVERYDAY MARKETING BOOTCAMP OPENS MAY 4 This 4-week group course is for busy providers (or your assistant!) to plan and schedule 12 months of social media content Click here to learn more Check out my Canva Starter Pack for Healthcare Providers here. For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn About Wendy: I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Listen on iTunes

So...you're creating great content, getting engagement and still not getting new clients or patients from your social media efforts? You might be missing the bridge to get your audience from trusting you to actually making a move and start working with you! The discovery call can help you get more clients and grow your practice. This episode covers When to ask a prospect to jump on a discovery call How long should the call be What you should discuss EVERYDAY MARKETING BOOTCAMP OPENS MAY 4! This 4-week group course is for busy providers (or your assistant!) to plan and schedule 12 months of social media content Click here to learn more and join the waitlist For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn About Wendy: I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

If you need help managing your social media, the digital natives living under your roof might just be more perfect than you could imagine.  Listen on this episode to my conversation with CFO Adam Knihtila as we discuss how hiring your kids as young as age eight can help your business. You'll get much-needed help on the age-appropriate tasks they can handle, they get real-life work experience, and you save money on your taxes. Your kids don't pay taxes until they reach $4000. This means that if your kids start buying some of their own necessities with that job income...your buying their shoes with pre-tax dollars. Sounds pretty good, right? Listen up. About Adam Adam Knihtila is a Virtual CFO and Accounting Firm Owner who translates finances into English. He has experience working with many industries but his talents and passions lie in helping small business owners make more money! Knowing the steps to set up your business, price your services, and keep more of your revenue in your pocket are the advantages that he provides to his clients. He’ll take some of the biggest things you HATE off of your plate: processing payroll taxes and forms, bookkeeping, and filing your income taxes. He then goes one step beyond and creates a customized tax plan that fits YOU, YOUR business, and YOUR goals and helps you implement, track, and revise those goals as necessary. Plus, he has been known to tell a dad joke, sing the lowest notes you have ever heard (think Marvin Gaye mixed with James Earl Jones), and spend his free time on the nearest golf course or watching his favorite football team, the Minnesota Vikings. For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic. Follow me on Instagram and LinkedIn   About Wendy:   I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.   My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.   Want to talk strategy for your business? Be in touch! Let’s talk.

In this episode, I'm super excited to introduce you to Xenia Muntean, entrepreneur extraordinaire and cofounder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands well known by us all. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list.  Together we discuss how Planable solves a major bottleneck for social media consultants and the companies they work with. We also discuss the state of social media in 2021 and where it's headed. Listen for the end when Xenia offers a sweeeet discount on your first three months of Planable. For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.   Follow me on Instagram and LinkedIn     About Wendy:   I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.   My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.   Want to talk strategy for your business? Be in touch! Let’s talk.