Transforming Cities highlights the people who are rethinking the way cities are built. We interview planners, designers, technologists, architects, and others who contribute to improving the urban experience.
When a property starts underperforming, vacancy creeps up, leads dry out, and concessions spiral, every day becomes more costly. Often, the onsite team is simply too close to the issue to see what is really broken. That is when a fresh perspective can make all the difference. In this episode, we dive into what happens when multifamily operators hit pause, zoom out, and bring in an experienced partner to audit their entire go to market strategy. From marketing campaigns to leasing team performance, we explore how a $5K audit can quickly identify root problems, deliver a clear action plan, and help your team course correct without wasting another dollar. This is not about pointing fingers, it is about progress.**You'll Learn**- The early warning signs of an underperforming property• Why internal teams sometimes miss what is broken• What a go to market audit actually includes• How a $5K investment can unlock major returns• The value of inviting expert outside perspectives**Perfect For**Multifamily developers, asset managers, marketing leaders, and leasing teams looking to diagnose performance issues and accelerate ROI before it is too late.To claim 50% off Your First Audit, Visit https://authenticff.com/multifamily-leasing-marketing-audit---**Keywords**multifamily audit, leasing audit, marketing audit, multifamily leasing, multifamily marketing, real estate marketing, property management, leasing team, market analysis, occupancy, revenue growth**Takeaways**- Audits reveal both obvious and hidden breakdowns in marketing and leasing.- Many paid campaigns are misconfigured, leading to inaccurate data.- Most properties have a mix of things working and areas falling short.- Secret shopping competitors exposes weaknesses and opportunities.- Leasing teams often fall short in responsiveness or consultative selling.- The audit is a relatively small investment with high ROI potential.- The goal is actionable, honest feedback to drive immediate improvements.- Multifamily operators underestimate how much control they have over performance.- Data-driven decision-making is essential for NOI growth.**Sound Bites**- "Audit your entire ecosystem."- "We secret shop our own customers as well."- "It is never just one thing."- "What is a conversion? That is the question mark."- "Clients are surprised by what we find."- "Reach out to me directly on LinkedIn."**Chapters**00:00 Introduction and Personal Updates02:06 Why the Audit Service Was Launched04:09 The Current State of the Market06:09 Why the Industry is Behind on Marketing & Leasing07:59 The Audit Process Explained09:28 Real Audit Examples and Findings12:18 The Education Gap in Multifamily Marketing14:45 The Importance of Conversion Tracking15:59 Secret Shopping Competitors16:13 Secret Shopping the Client's Own Leasing Team17:55 Deliverables and Client Reactions19:33 Why This Audit Drives Real Revenue23:45 The Bigger Opportunity in Multifamily Revenue Growth24:44 Final Takeaways25:35 How to Get an Audit---**Related links for this episode:**· Authentic - [https://authenticff.com](https://authenticff.com/)· Charlesgate - https://www.charlesgate.com/Be sure to support this podcast by subscribing and reviewing!Get on the list at [https://transformingcities.io](https://transformingcities.io/) for future announcements.Brought to you by Authentic: [https://authenticff.com](https://authenticff.com/)© 2025 Authentic Form & Function---
On this episode of Empowered Returns, Mike welcomes Dr. Christina Stacy from the Urban Institute to tackle one of the most hotly debated issues in housing policy—rent control. Together, they unpack cutting-edge research powered by machine learning to understand how rent control policies are shaping affordability and housing supply across U.S. cities.The conversation dives into the real-world tradeoffs: while some policies provide critical relief for extremely low-income renters, others risk stalling new development and limiting housing stock. With a data-driven lens, this episode explores the complex dynamics at play and what they mean for the future of urban living.If you find this and our other episodes helpful, please like and subscribe on YouTube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities –[https://transformingcities.io](https://transformingcities.io)Brought to you by Authentic and Charlesgate –[https://authenticff.com](https://authenticff.com)[https://www.charlesgate.com](https://www.charlesgate.com)© 2025 Authentic Form & Function and Charlesgate
On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players. They explore the importance of differentiation, unique branding, and creating tailored experiences for residents. Through various examples, they illustrate how boutique buildings can thrive by focusing on thoughtful design and community engagement, rather than trying to replicate the amenities of larger complexes. The conversation emphasizes the need for developers to embrace their unique strengths and take calculated risks to achieve success in the market.
In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity. They explore the common misconceptions surrounding logos and brands, the significance of naming with intention, and how effective branding can drive business success. The conversation highlights the necessity of aligning branding with architectural design and the overall experience of the property to create a compelling narrative that resonates with the target audience. The episode concludes with key takeaways for listeners to implement in their branding strategies.If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities -[https://transformingcities.io](https://transformingcities.io)Brought to you by Authentic and Charlesgate -[https://authenticff.com](https://authenticff.com)[https://www.charlesgate.com](https://www.charlesgate.com)© 2025 Authentic Form & Function and Charlesgate
On this episode of Empowered Returns, Tori and Mike discuss in depth how to set competitive condo prices without leaving money on the table.If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities - https://transformingcities.ioBrought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com© 2025 Authentic Form & Function and Charlesgate
On this episode of Empowered Returns, Mike and Tori welcome CHARLESGATE President of Property Management Todd Mikelonis to discuss the question: whoever wrote the rule on 95% occupancy, and how to create a strategy that leaves properties at capacity year-round.If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities - https://transformingcities.ioBrought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com© 2025 Authentic Form & Function and Charlesgate
On this episode of Real Wins, multifamily marketer Tori Lewandowski joins me while we break down the critical role of reputation scores in property visibility. We go beyond the basics and discuss real, actionable ways to build and maintain a stellar reputation—without relying on outdated, ineffective tactics in the age of AI. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities - https://transformingcities.ioBrought to you by Authentic and Charlesgate -https://authenticff.comhttps://www.charlesgate.com© 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris takes the hot seat as Tori fires off rapid-fire questions on residential real estate GTM. From industry frustrations to overlooked opportunities, Chris shares his unfiltered thoughts and opinions—plus, stick around for bonus rapid-fire takes at the end.If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities - https://transformingcities.ioBrought to you by Authentic and Charlesgate -https://authenticff.comhttps://www.charlesgate.com© 2024 Authentic Form & Function and Charlesgate
On this episode of Empowered Returns, we're addressing a big problem for developers: real estate agencies who focus more on their own image than selling your project. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities - https://transformingcities.ioBrought to you by Authentic and Charlesgate -https://authenticff.comhttps://www.charlesgate.com© 2025 Authentic Form & Function and Charlesgate
On this episode of Empowered Returns, Tori and Mike dive into a critical topic—how the wrong approach to branding is costing developers millions.But here's the twist—bringing a Condo to market is way more nuanced than a pretty logo and a trendy name. Today, they have a conversation on new development condo marketing to break down the biggest branding mistakes developers are making today and how they can fix them. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities - https://transformingcities.ioBrought to you by Authentic and Charlesgate -https://authenticff.comhttps://www.charlesgate.com
On this episode I'm speaking with Jeff Hreben, Senior Development Manager at Chicago-based Tandem.Within Tandem's entrepreneurial environment, he's been responsible for leading market intelligence research and providing direction on programming, financial feasibility, investor relations, site selection, and more.With a Master's in City Planning from the University of Penn and a certificate of Real Estate Development from the Wharton School of Business, Jeff prides himself on bringing a balanced dose of technical knowledge with creative design thinking.Related links for this episode:· Tandem - https://tandeminc.net/· Jeff on LinkedIn - https://www.linkedin.com/in/jeffrey-hreben-708452/· The Modern Management Mentor - https://amzn.to/4aeswXlBe sure to support this podcast by subscribing and reviewing!Get on the list at https://transformingcities.io for future announcements.Brought to you by Authentic: https://authenticff.com© 2024 Authentic Form & Function
On this episode, Victoria hosts our first-ever round table live, with guests Michael DiMella, Autumn Hunt, and Steven Rea, on the complexity of the renter journey today. Related links for this episode: Victoria's LinkedIn https://www.linkedin.com/in/victoriakaylewandowski/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Empowered Returns, Mike welcomes Dom Beveridge, Principal at 20for20, to discuss his recent whitepaper on Centralization for third-party management as we dig deeper into the work that still needs to be done when operating properties at scale. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2025 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris welcomes Authentic Co-Founder Bryant Hughes to discuss what goes into Authentic's multifamily playbooks, and how they've evolved for customers over time. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris welcomes Authentic Creative Director Melody Sorenson to discuss the behind-the-scenes of what actually goes into a successful brand experience. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris hits Mike with 9 rapid-fire questions about his multifamily, real estate, and Boston experiences. Stay tuned for the bonus question in this fast-paced format. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike dive into how leasing can be improved even in a post-stabilized situation by thinking through team structure and vacancies with a different mindset. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike discuss how brand can increase property value, both in an initial lease-up or sell-through phase, but also long term. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike rip the bandaid off a controversial opinion about leasing: that the entry-level property management role makes no sense. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike welcome Tori to the show as we dig into her experience at the property level, and how the right brand positioning makes all the difference. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike discuss a few of the common pushbacks to starting a multifamily go-to-market game plan early, including construction delays and the winter leasing season, among others. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this live episode of Transforming Cities, I was joined by Mike Brewer of the Multifamily Media Network and the Multifamily Collective, and Mike DiMella of Charlesgate. During our live event, our guests debated and discussed staging as it relates to leasing success, AI and automation, and the balance of both moving forward. We also threaded in a few audience questions during and after the debate. Related links for this episode: · The Multifamily Collective - https://multifamilycollective.com/ · Mike Brewer on LinkedIn - https://www.linkedin.com/in/mikebrewer/ · Charlesgate - https://www.charlesgate.com/ · Mike DiMella on LinkedIn - https://www.linkedin.com/in/michaeldimella/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization, and more specifically, Charlesgate's pod model approach. What it is, how it works, and what it solves for in multifamily. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan. When to roll it out, what to include or exclude, and the overall timeline heading into a property's CO date. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and how you can approach your next activation game plan. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode I'm speaking with Nate Jenkins, Principal at OZ Architecture in Denver, Colorado. Nate has over 25 years of experience and a distinguished portfolio of work spanning the globe. He's passionate about working with clients to develop projects with a high level of design while staying true to the environment and the communities within which their projects are sited. Nate has a deep passion for improving design through process, designing and developing projects that make a positive contribution and is not afraid to push boundaries and make change happen. His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects. Related links for this episode: · OZ Architecture - https://ozarch.com/ · Nate on LinkedIn - https://www.linkedin.com/in/nate-jenkins-308093a/ · Nate on Instagram - https://www.instagram.com/natejjenkins/ · Ace Hotel / Alex Calderwood - https://www.fastcompany.com/3031200/alexander-calderwood-never-stop · Paper Island - https://www.cobe.dk/projects/paper-island · Cobe - https://www.cobe.dk/ · Good to Great (book) - https://amzn.to/4c3YWU3 Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Real Wins, Chris and Mike discuss why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans. They take a "build in public" approach to how this relationship can be approached differently. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this live episode of Transforming Cities, I was joined by Moshe Crane of Sage Ventures and Michael DiMella of Charlesgate. During our live event, our guests debated and discussed centralization as it relates to residents, employees, and property outcomes. We also threaded in a few audience questions during and after the debate. Related links for this episode: · Sage Ventures - https://sageventures.com/ · Moshe on LinkedIn - https://www.linkedin.com/in/moshecrane/ · Charlesgate - https://www.charlesgate.com/ · Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode I'm speaking with Jay Parsons, a rental housing economist, investor, speaker and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research. Previously, Jay was the Chief Economist at RealPage, a leading rental housing software and analytics provider. He's been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, The New York Times, NBC News, Politico and he's appeared on CNBC and BloombergTV. Over the last decade-plus, Jay has advised numerous rental housing stakeholders including institutional investors, REITs, smaller investment groups, lenders, regulators, government agencies, and non-profits. In 2023, he was named as an “Influencer in Multifamily Real Estate” by GlobeSt, a leading industry trade publication. Related links for this episode: · Madera Residential - https://maderaresidential.com/ · RealPage - https://www.realpage.com/ · Jay on LinkedIn - https://www.linkedin.com/in/jay-parsons-a7a6656/ · CRE Analyst - https://www.linkedin.com/company/cre-analyst/ · Bill McBride - https://twitter.com/calculatedrisk · Jay's Newsletter - https://jayparsons.com/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Real Wins, Chris and Mike review 10 questions to ask before hiring your multifamily brand and marketing agency. They break them down into four key buckets: strategy, brand, demand, and enablement. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode I'm speaking with Autumn Hunt, Head of Marketing for CIP Communities, where she oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement for more than 40 entities. She's worked at the intersection of marketing, sales, and tech her whole career, and has leveraged her academic background in business and data analytics to create marketing that matters for customers and employees. Autumn has a degree in Psychology, an M.B.A. with a specialization in Marketing, and several certifications including Advanced Product Marketing from the Product Marketing Institute. In her free time, you can find her spending time with her husband and 3 year old daughter, reading or listening to audiobooks or podcasts, and cooking Italian or Thai food. Related links for this episode: · CIP Communities - https://www.rentcip.com/ · Autumn on LinkedIn - https://www.linkedin.com/in/autumnhunt/ · Hook Point (book) - https://amzn.to/43NVpXb · The Advantage (book) - https://amzn.to/49q6QFC Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode I'm speaking with Tara Samuels, Founder & CEO of Multifamily Mentor Matchmaking. If you know Tara, you'll know she has a flair for fostering connections. From onsite roles to supplier endeavors, her journey has been a dynamic blend of experiences since the 90's. Also known as the "relationship-building architect," she's the mastermind behind countless industry connections that stand the test of time. In addition to the matchmaking group, she's also a communication disruptor, leveraging her obsession with human connection through video as the VP of Sales at SalesMail. Today, Tara resides in Atlanta after a lifetime in Chicago, and in a twist of fate, met her husband Rob at a multifamily conference in Indianapolis. Thankfully, we were able to capture that story, too. Related links for this episode: · Multifamily Mentor Matchmaking - https://www.multifamilymentormatchmaking.com · Amplified Connections - https://www.ampyournetwork.com · Tara on LinkedIn - https://www.linkedin.com/in/themultifamilymentormatchmaker · Tara on Facebook - https://www.facebook.com/tsamuels106 · Email Tara - hello@ampyournetwork.com · We Bought a Zoo (movie) - https://amzn.to/3U3YqiQ · Atomic Habits (book) - https://amzn.to/4ammxPq · Make Your Bed (book) - https://amzn.to/3xjksVX Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this live episode of Transforming Cities, I was joined by Dom Beveridge of 20for20 and Michael DiMella of Charlesgate. During our live event, the duo debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more. We also pulled in a handful of live audience questions to add to the conversation. Related links for this episode: · 20for20 - https://20for20.com/ · Dom on LinkedIn - https://www.linkedin.com/in/dombeveridge/ · Charlesgate - https://www.charlesgate.com/ · Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Real Wins, Chris and Mike dive into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Later, Mike describes a few key differences between a condo sell-through go-to-market strategy and a multifamily go-to-market strategy. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike discuss the pros and cons of a full go-to-market engagement versus an la carte approach to creative services. Then, they jump into the different types of websites in the industry: templated, hybrid, and custom. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode, I'm speaking with Jeff Johnston, Managing Director at Cathartes. Cathartes is a boutique commercial real estate firm focused mainly on ground-up multifamily in New England. Jeff's focus is primarily on investment strategy, entitlements, and, more recently, raising equity for their latest project. He went to UNH undergrad, night school at Northeastern for his MBA, and the MIT Center for Real Estate for a Master's in Real Estate Finance and Development. In his free time, Jeff supports his favorite charities, including No Kid Hungry, Friends Forever, and The Portsmouth Music Hall. He also spends time with his wife and two daughters while making time to get out on the bike. Related links for this episode: · Cathartes - https://cathartes.com/ · Jeff on LinkedIn - https://www.linkedin.com/in/jeff-johnston-2aa42a6/ · Portwalk Place - https://cathartes.com/portwalk-place/ · Building Small (Jim Heid) - https://www.jheid.com/small/ · Rethinking Real Estate (book) - https://amzn.to/42ZQUso · Setting the Table (book) - https://amzn.to/3SwHlw1 · Psychology of Money (book) - https://amzn.to/49P32hU · Never Finished (book) - https://amzn.to/4bVPTW1 · Leadville 100 MTB - https://www.leadvilleraceseries.com/mtb/leadvilletrail100mtb/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Real Wins, Chris and Mike chat about the differences between a marketing team and a leasing team, and why one can't do it all. Then, they jump into a related topic around what modern localized multifamily marketing looks like today and how to best harness it as a tool in your property awareness toolkit. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode, I'm speaking with Howard Paster and Mike Sturdivant of Paster Properties, now a third-generation real estate company based in the Twin Cities. Howard joined Paster in 2000 and worked alongside his father, Edward, until his passing in 2012. Today, Howard continues Paster's legacy of combining local knowledge, regional insight, local relationships, and a broader national perspective. As VP of Development, Mike focuses on sourcing and completing development, redevelopment, leasing, and acquisition projects for Paster. He's been instrumental in forming new joint venture partnerships and expansion into multifamily development and played a key role in Paster's Texa Tonka projects. Related links for this episode: · Paster Properties - https://pasterprop.com/ · Paster on IG - https://www.instagram.com/pasterproperties/ · Paster on LinkedIn - https://www.linkedin.com/company/paster-enterprises-llc/ · Texa Tonka - https://pasterprop.com/places/texa-tonka · San Fransicko (book) - https://amzn.to/49lAQUd · Extreme Ownership (book) - https://amzn.to/3HQ6Y61 Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Real Wins, Chris and Mike welcome Authentic Co-Founder Bryant Hughes to the show to discuss what developers and operators should look for when vetting a creative agency partner. They chat about what information to have at the ready, what to watch for, and some tips on how to vet for the best possible partnership. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode I'm speaking with Brent Camp, a VP of Leasing at Asset Living. Brent has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing. At Asset Living, Brent leads the leasing and marketing initiatives for their conventional portfolio. He drives leasing performance and assists clients and operational leadership in evaluating marketing and sales performance at their communities. He's also a Certified Apartment Manager (CAM) and a member of the Zillow Rentals Product and Marketing Committee. In his past life, Brent was the co-founder and operator of Oaktopia Music Festival, recognized as Dallas' Best Festival in 2015 and 2016. When he's not in the office, Brent enjoys golfing, traveling with his wife and dog, and attending concerts. Related links for this episode: Asset Living - https://www.assetliving.com/ Brent on LinkedIn - https://www.linkedin.com/in/brent-camp/ Asset Living on LinkedIn - https://www.linkedin.com/company/asset-living/ Asset Living on IG - https://www.instagram.com/assetliving/ Loonshots by Safi Bahcall - https://amzn.to/3UnZS0e Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function
On this episode of Real Wins, Chris and Mike chat about what you should consider when choosing between a specialty marketing agency and a property management team for marketing. Later, they shift their focus to sub-50-unit buildings and answer the question: At that size, do you even need a brand? Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy. The duo also discuss a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate
On this episode, I'm speaking with John Pugh, Owner at Pugh Management. John is a seasoned real estate executive who has found success during a career spanning two-plus decades in the design, construction, and development arenas. He leads teams to thriving project outcomes, identifies new acquisition opportunities, and is responsible for creative deal structuring. Today, Pugh Management focuses on creating value for investors and partners through placemaking, risk management, and creative problem-solving. Two fun facts about John: he played professional basketball in Australia, and his artwork was exhibited at the Guggenheim Museum in New York and internationally. Related links for this episode: Pugh Management - https://pughmgmt.com/ The Lineup Newsletter - https://thelineupwithjohnpugh.substack.com/ John on LinkedIn - https://www.linkedin.com/in/johntpugh/ John on Twitter - https://twitter.com/johntpugh Miracle Morning (book) - https://amzn.to/3PLaJP9 Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this episode, I'm speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators. Sydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with more. In 2022, her podcast, Renter Obsessed, won the Platinum DotComm award and was the first official podcast of the Multifamily Social Media Summit. Sydney's shared marketing strategies as a mainstage speaker at multiple AIM conferences and has been featured in Globe Street, Multifamily Insiders, and Multihousing News. Related links for this episode: Updater - https://updater.com/ Sydney on LinkedIn - https://www.linkedin.com/in/sydneywebber/ Life After Leasing Podcast - https://www.lifeafterleasing.com/ Revyse How-To Guide - https://revyse.com/articles/how-to-gather-b2b-software-reviews-in-multifamily-and-what-to-do-with-them Growth Hacker (Book) - https://amzn.to/3P1WT9v Founder Brand (Book) - https://amzn.to/44t03Zz Maybelline Ads - https://www.borninspace.com/maybelline-adds-giant-eyelash-to-buses-trains-drives-under-giant-mascara-brush/ Away Luggage TikTok - https://www.tiktok.com/t/ZT8YVF4yY/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this live episode of Transforming Cities, I was joined by John Drachman of Waterford Property Company. During our live event, we chatted about John's rise to being an "accidental influencer," which came about after originally cutting his teeth with a daily real estate blog. We also had the opportunity to discuss his knack for seeking truth in the market, what makes for good networking in 2023, and how he curates his own news feed to gain the most insight. Be sure to let me know how you like this format, and get on the list at https://transformingcities.io for future guest announcements! Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this episode, I'm speaking with Tony Sousa, VP of Marketing Relations at RPM Living. Tony has led experienced teams across the country, working on a range of asset types from value-add to luxury Class-A assets. With a background as a TV journalist prior to his experience in multifamily, Tony is passionate about people, operations, technology, culture, and family. He's become a respected industry thought leader, providing nuanced and experienced perspectives on today's most relevant topics. Tony is currently on the Board of Directors for the San Antonio Apartment Association (SAAA) and a committee member on the TAA Education Foundation. Related links for this episode: RPM Living - https://rpmliving.com/ Tony on LinkedIn - https://www.linkedin.com/in/tonysousa/ The Most Interesting Man in Property Management - https://www.youtube.com/watch?v=D8VDdabUMGM&t=8s I Love It Here (book) - https://amzn.to/3OqboDt TouchPoints (book) - https://amzn.to/44YosY1 Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this episode, I'm speaking with Bobbi Steward, Founder, and CEO at Revyse. One part tech-nerd, one part storyteller, Bobbi has led both technical and marketing teams as the Head of Marketing at BH, and VP of Digital Strategy + Director of Product at G5. Her previous experience heading up B2C and B2B performance marketing at Realtor.com®, coupled with over a dozen professional certifications from organizations like OMCP® and Pragmatic Institute give her the unique perspective needed to move the needle in the industry today. Bobbi says that her favorite thing about her work is that it's the perfect mashup of science and heart. Related links for this episode: Revyse - https://revyse.com/ Bobbi on LinkedIn - https://www.linkedin.com/in/bobbisteward/ Sea of Tranquility (book) - https://amzn.to/3r2Vnvt Be sure to support this podcast by subscribing and reviewing it! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this episode, I'm speaking with Charles Thompson, Account Executive at Experian. Charles has been selling in some form for the last seven years and has found himself in the multifamily space for the last year. He sees sales as serving and loves that it can enable him to create and build meaningful and educational relationships. His difficult early life experiences now inform his personal brand, enabling him to communicate his story with others so they see him first as a person with a family, interests, and passions and as a salesperson second. Charles is a father of four and resides with his wife and family in San Diego, CA. Related links for this episode: Experian - https://www.experian.com/ Charles on LinkedIn - https://www.linkedin.com/in/charlesthompson-/ 4 Budget Accountability Apps - https://www.experian.com/blogs/ask-experian/accountability-apps-to-keep-you-on-budget/ David and Goliath (book) - https://amzn.to/43b83xn Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this episode, I'm speaking with Barbara Savona, CEO of Sprout Marketing Sprout is a multifamily platform that simplifies personalized marketing touchpoints and focuses on small, consistent changes that deliver significant results. Barbara is a seasoned entrepreneur with a passion for property management, marketing, and wellness. You can also catch her hosting her weekly podcast Marketing Home, Marketing You. Related links for this episode Sprout Marketing - https://www.watchyourbusinesssprout.com/ Barbara on LinkedIn - https://www.linkedin.com/in/barbarasavona/ Barbara on Instagram - https://www.instagram.com/sproutmarketing/ Barbara's Favs - https://barbarasavona.com $100M Offers (book) - https://amzn.to/3JrRruz Four Thousand Weeks (book) - https://amzn.to/3piZYJi Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this episode I'm speaking with Thomas Hertzog, Principal of Good Neighbor Homes. Thomas leads the company through each of its multifamily developments, oversees property management, and interfaces directly with each of their advisory clients. He's served in multiple development and real estate consulting roles, while also overseeing over $250M in real estate asset optimization. He believes leading with honesty, integrity, and earnestness are the key to helping change the way people think about real estate development and property management. Related links for this episode: Good Neighbor Homes - https://goodneighbor-homes.com Thomas on LinkedIn - https://www.linkedin.com/in/thomas-hertzog Culdesac - https://culdesac.com The Architecture of Happiness (book) - https://amzn.to/45NZDyy Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
On this episode I'm speaking with Jim Heid, Founder of Craft DnA, the Small Scale Development Forum, the Building Small community, and author of the 2021 book by the same name - Building Small: A Toolkit for Real Estate Entrepreneurs, Civic Leaders, and Great Communities. Beyond educating and training, Jim developed a twelve-unit infill Cottage Court, and also developed - and now runs - an awarded coworking space in a refurbished bank in his hometown called CraftWork. Trained as a landscape architect, Jim received a Masters in Real Estate Development from MIT as way to more effectively integrate economics, development, and design thinking. Related links for this episode: Jim Heid - https://www.jheid.com/ Jim in LinkedIn - https://www.linkedin.com/in/jimheid/ CraftWork - https://www.craftworkhbg.com/ SSDF/Building Small Community - https://buildingsmall.mn.co/ Building Small (book) - https://amzn.to/42pHi8b Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function
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