Podcasts about hook point

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you've ever felt like you're spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.Timestamps:(00:00) - Introduction(01:02) - Why storytelling matters(03:26) - Algorithms favor great stories(06:01) - Five-step social media success formula(08:57) - The role of content formats(12:10) - Format vs. trend: the big shift(15:23) - How to find your winning format(18:12) - What makes a video go viral(21:40) - Creating ideas within formats(25:00) - Real example: Tanner's bag deconstructions(28:34) - Monetizing without selling(31:15) - ROI = size of your vision(33:50) - Why consistency and time matter(36:28) - One video at a time(38:45) - Learning through reflection(40:55) - Final thoughts and teaser for Part 2Check out today's guest, Brendan Kane:Brendan's Website: https://brendanjkane.com/Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/Brendan's Instagram: https://www.instagram.com/brendankane/?hl=enBrendan's YouTube: https://www.youtube.com/@BrendanKane/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:

In this week's episode of the We Have A Meeting podcast, we sit down with Brendan Kane, viral content strategist and bestselling author of One Million Followers and Hook Point. Brendan shares his exact blueprint for breaking through the noise in a content-saturated world.

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryBrendan Kane is a growth strategist, author, and digital marketing expert known for helping brands, influencers, and businesses scale their online presence. He has worked with major companies like MTV, Paramount Pictures, and Warner Bros., specializing in digital innovation and audience engagement. Kane is the author of One Million Followers and Hook Point, where he shares strategies for creating viral content and capturing attention in a crowded digital world. His expertise lies in leveraging data-driven strategies to drive rapid growth across social media platforms.➡️ Show Linkshttps://www.instagram.com/brendankane/      https://twitter.com/BrendanKane2/https://www.linkedin.com/in/brendanjkane/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Lingoda - https://try.lingoda.com/successstory (Code: scott25)Vanta - https://www.vanta.com/scottFederated Computer - https://www.federated.computerCornbread Hemp - https://cornbreadhemp.com/success (Code: Success)FreshBooks - https://www.freshbooks.com/pricing-offer/Bank On Yourself - https://www.bankonyourself.com/scottStash - https://get.stash.com/successstoryNetSuite — https://netsuite.com/scottclary/Indeed - https://indeed.com/clary ➡️ Talking Points00:00 - Intro05:30 - Cracking the Code of Virality08:36 - Crafting Content That Hooks13:04 - Viral vs. Successful—What's the Difference?20:08 - Sponsor Break22:46 - Selling vs. Engaging—The Right Approach28:00 - Are Podcasters Rushing In Too Soon?31:30 - The Secret Formula for Virality35:27 - Inside Brendan's Playbook for Going Viral50:05 - Sponsor Break52:17 - Format Matters—Trends Don't Define You1:08:17 - A Life Lesson for the Next Generation

Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/Download "The Guide To Going Viral" for FREE!Go to: https://hookpoint.com/aafIn this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.Chapters:00:00 - The Art of Crafting Hooks02:56 - Understanding the Generalist Principle05:52 - Navigating Client Pushback08:29 - The Importance of Storytelling Formats11:30 - Researching Content Effectively14:48 - Quality vs. Quantity in Content Creation17:29 - Mindset and Success in Social Media20:48 - Finding Your Unique Format22:54 - Overcoming Perceived Boring Content29:51 - The Power of Reaction Formats31:42 - Understanding Virality and Audience Engagement33:53 - The Myth of One-Time Virality35:11 - Maximizing Podcast Clips for Virality38:03 - Creating High Stakes in Content44:13 - Evolution of Social Media Strategies48:38 - Platform-Specific Content Strategies52:23 - Debunking Common Myths in Content CreationFollow Brendan:Homepage: https://brendanjkane.com/Hook Point: https://hookpoint.com/Free Book Download: https://hookpoint.com/aafInstagram: https://www.instagram.com/brendankaneLinkedIn: https://www.linkedin.com/in/brendanjkane/Facebook: https://www.facebook.com/BrendanJamesKane/YouTube: https://www.youtube.com/c/brendankaneX: https://x.com/BrendanKane2Follow me:Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiYouTube: https://www.youtube.com/c/SunYiCoTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook:

If you want to level up, text me at 725-527-7783! ---Ever wondered how to go viral and build a massive following? Brendan Kane is here to share how he's done it for some of the world's biggest names.On this episode of The Wealthy Way Podcast, I sit down with Brendan Kane, the Founder and Managing Director of Hook Point, a company that has revolutionized how brands and celebrities grow their audiences. Brendan has helped major stars like Taylor Swift, Rihanna, and Adriana Lima, and worked with brands like MTV, IKEA, and Paramount Pictures to develop viral content strategies.Brendan's proprietary Predictive Viral Content Model has been responsible for generating $1 billion in revenue, 60 billion views, and 100 million followers. He's been on the cutting edge of social media since 2007, and in this conversation, he breaks down exactly how entrepreneurs whether you're in real estate or any other industry can use his approach to build a strong online presence.If you're ready to learn how to create content that actually gets noticed and turn that attention into tangible results, this episode is a must-listen. Brendan's expertise and approach to marketing can help you grow your brand, increase your reach, and make a bigger impact all while maintaining balance in your life.Connect with Brendan:Website: https://brendanjkane.com/IG: https://www.instagram.com/brendankane/Youtube: https://www.youtube.com/c/brendankane---If you want to level up, text me at 725-527-7783! Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/--- ---About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media a...

Did you like the episode? Send me a text and let me know!!Mastering Sales Funnels with AI: Insights for New EntrepreneursIn this episode of Business Conversations with Pi, host Skoob and AI co-host Pi from Anthropic dive into essential topics for new entrepreneurs. They discuss the concept of sales funnels and provide step-by-step breakdowns for different sales strategies tailored for podcasts and email lists. The conversation also explores alternative sales methods and tools that can aid in building and managing sales funnels. Skoob and Pi recommend key books to further understand sales funnels and offer final words of encouragement to aspiring business owners. Tune in to get comprehensive, actionable advice to transform your startup dreams into reality.BOOK MENTIONS  "Dotcom Secrets" by Russell Brunson  "Expert Secrets" by Russell Brunson  "Hook Point" by Brendan Kane "The Ultimate Sales Machine" by Chet Holmes00:00 Introduction to Business Conversations with Pi01:57 Understanding Sales Funnels03:05 Sales Funnel Examples05:04 Alternative Sales Strategies06:58 Tools for Building Sales Funnels08:00 Recommended Reading on Sales Funnels08:57 Final Thoughts and Encouragement09:27 Conclusion and Next Steps The Great DiscoveryA fantastic place for housing you course and have a team of affiliates working for you.Leslie Fiorenzo helps with your FEARLeslie helps you get over the fear of public speaking and enhances your message through speaking!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comIf you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

A story of a brewery transformed into a patriotic lifestyle brand. In this episode, Mike Sadler, founder of Hook Point Brewing Company, shares the narrative behind his business, inspired by his career as a naval aviator and a passion for community. Mike discusses the challenges and rewards of running a growing company, from crafting unique beers to supporting veterans and first responders. Learn how First Commercial Bank has played a vital role in helping Hook Point Brewing achieve its goals.

On this airing of Your Money Matters, Jon Hansen is joined by two members from the Chase Business Coaching for Impact program: Mat Riendeau, the owner/captain of Hook Point Fisheries, and Moises Figueroa, a Chase senior business consultant. Mat talks about how he started at Hook Point and why he chose Chicago as a place to distribute. For […]

Digital content guru Brendan Kane is the founder of Hook Point, a viral consulting agency. He shares his expertise on how to hook people instantly, how Steven Spielberg's filmmaking style can make your social media content go viral, and how A.I. will impact content creation in the future.  Just for our listeners and viewers: Go to hookpoint.com/denominator to get Brendan's newest book “The Guide To Going Viral” for FREE!  If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in helping us spread the word about the show.  Thanks for listening! To join our #POSITIVITY community or to learn more about Moshe, visit https://linktr.ee/moshepopackTopics: 0:00 – Intro2:00 – The #1 key to going viral4:00 – Format and structure options6:00 – Filmmaking techniques9:00 – Start strong13:00 – Connect with the audience16:00 – AI's impact19:00 – How algorithms work22:00 – Scripted vs unscripted25:00 – Which platform is best28:00 – Get Brendan's book for free

Brendan Kane is a Managing Partner at Hook Point. He is a digital marketing expert who has been helping top brands and celebrities create viral content since 2005. Overseeing $300 million in marketing spend, he has worked with major corporations like MTV, Paramount Pictures, and IKEA, generating over $1 billion in revenue. His celebrity clients include Taylor Swift, Rihanna, and Adriana Lima, for whom he crafted successful digital strategies. Brendan is also the best-selling author of “One Million Followers” and “Hook Point: How to Stand out in a 3-Second World.” In this episode, we talked about social media presence, virality, content format, organic media strategies…

In this episode, Jess Larson interviews viral marketing expert Brendan Kane about his new book "The Guide to Going Viral". Discover the proven strategies and frameworks Brendan has used to help his clients generate over 60 billion views, 100 million followers, and $1 billion in revenue. Learn how any business in any industry can leverage the power of storytelling on social media to rapidly scale their audience and impact. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Marketing Secrets podcast, I had the pleasure of sitting down with Brendan Kane, a social media strategist, author, and expert in crafting viral content. Brendan has built a career helping brands and individuals achieve massive social media success. He's the author of several books, including One Million Followers, Hook Point, and his latest work, The Guide to Going Viral. Brendan was in Boise to spend time with my team, helping us refine our social media strategy, so I took the opportunity to pick his brain and share his insights with you. During our conversation, Brendan shared his unique approach to social media strategy, which he's used to generate over 60 billion views and 100 million followers across various platforms. We dive into the importance of choosing the right content format, understanding the contextual elements that drive engagement, and how to avoid the pitfalls that many people face when creating content for Instagram, YouTube, or other platforms. Whether you're looking to get your first 10,000 followers or aiming for millions, the strategies Brendan shares can be applied at any level to enhance your social media presence. Key Highlights: Understanding Content Formats: Brendan explains how choosing and mastering the right format for your content is essential for consistent performance. Analyzing Performance Drivers: Learn the key factors that make some videos achieve millions of views while others get lost in the feed. Effective Use of Calls-to-Action: Discover when and how to incorporate calls-to-action within your content to increase conversions without sacrificing engagement. Adapting to Different Platforms: How to adjust your strategies for Instagram versus TikTok and YouTube for maximum impact. Maximizing Organic Reach: Tips on using paid promotion to extend the reach of your best-performing content. If you're serious about taking your social media strategy to the next level, you won't want to miss this deep dive with Brendan Kane. Tune in to learn how to break through the noise and build a truly engaging social media presence. Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

Jesper recorded this episode with Brendan Kane almost two years ago. Initially, we decided not to air it, as it didn't fit with our podcast's direction with both of us as hosts. After our recent episode with Sue Elvis, where she asked us about how we started our podcast, Jesper revisited the recording and decided to share it.It was Jesper's first podcast interview, so please excuse his nerves during the recording. Despite this, Brendan Kane's marketing advice remains invaluable. We hope you find it as enlightening as Jesper did. Enjoy the episode!About Brendan KaneBrendan Kane is a digital strategist and author known for his expertise in social media growth and viral marketing. He has worked with major brands and celebrities, helping them gain significant online followings. Brendan is the author of "One Million Followers" and "Hook Point," where he shares strategies for building audiences and creating engaging content to stand out in a three-second world. With a background in digital innovation, he has become a sought-after speaker and consultant in digital marketing and social media.Key TakeawaysCrafting compelling hook pointsMastering A/B testing for digital marketingStrategies to capture attention within the first three secondsDebunking myths about social media algorithmsImportance of quality content over paid promotionsResources MentionedBrendan Kane's Books: One Million Followers and Hook PointConnect with Brendan KaneWebsiteLinkedInInstagram

Lots of guys struggle to strike up interesting conversations when cold approaching women. This can be due to a mixture of nerves, lack of experience, or incorrect body language and tonality. So having a good idea of how a conversation should flow in order to pique her interest and get her invested in you is vital. Mark calls this “The Social Hook Point,” and in today's episode, he's going to explain in detail how you can use it to grab her attention so you can avoid making yourself look like a fool by fumbling around not knowing what to say. Apply for Mark's 3-Month Coaching Program Here: https://coachmarksing.com/coaching/ Follow Mark on Instagram: https://www.instagram.com/coachmarksing/ Watch UMP Episodes on YouTube: https://www.youtube.com/channel/UCybix9PZoDgcyyt5hNxPLuw Grab Mark's Free Program: "The Approach Formula": http://www.CoachMarkSing.com/The-Approach-Formula Contact Mark Directly: CoachMarkSing@Gmail.com

Today, I'm talking with Brendan Kane, the Founder of Hook Point and the driving force behind some of the world's biggest brands and celebrities, helping them master the art of going viral with his unique Predictive Viral Content Model. His clients have collectively achieved $1 billion in revenue, 60 billion views, and 100 million followers. Brendan is also the author of the best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World.  In this episode, I dig into Brendan's expertise to uncover the secret to going viral and how that translates to revenue for your business. The tactics discussed are the same ones he used to generate over a million followers in 30 days from scratch.  Key Takeaways with Brendan Kane Launching YouTube's first influencer campaign How has influencer marketing changed? How to use your influencer marketing budget Tracking metrics on your influencer campaign Leveraging organic vs. paid traffic  The key to building a social presence The elements of a good story  How to create content specific to your goals How to bridge the gap between virality and ROI The 6 different ways people perceive the world Should you create on every platform?  The biggest mistakes of content creators Get the full show notes here: https://beyondamillion.com/127 Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

On this episode I'm speaking with Autumn Hunt, Head of Marketing for CIP Communities, where she oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement for more than 40 entities. She's worked at the intersection of marketing, sales, and tech her whole career, and has leveraged her academic background in business and data analytics to create marketing that matters for customers and employees. Autumn has a degree in Psychology, an M.B.A. with a specialization in Marketing, and several certifications including Advanced Product Marketing from the Product Marketing Institute. In her free time, you can find her spending time with her husband and 3 year old daughter, reading or listening to audiobooks or podcasts, and cooking Italian or Thai food. Related links for this episode: · CIP Communities - https://www.rentcip.com/ · Autumn on LinkedIn - https://www.linkedin.com/in/autumnhunt/ · Hook Point (book) - https://amzn.to/43NVpXb · The Advantage (book) - https://amzn.to/49q6QFC Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

Merchandise Line: / Comedy:www.WarAndLaughs.com / www.BenjaWelldone.comIG: @WARandLaughs / @BenjaWelldoneSupporting:-*Military/Law,-*Wrestling/Jiu-jitsu,-*Savages/Self Motivated People-*Comedy#WarAndLaughs, REPRESENT. Owner/Creator: @benjawelldoneFB: Benja Welldone Biz-Email: Benja@WelldoneComedy.com #WARandLaughs

In this episode of the AI For All Podcast, Brendan Kane, Founder of Hook Point, joins Ryan Chacon and Neil Sahota to discuss AI in marketing and creating viral content. Kane talks about the significance of qualitative analysis to optimize content, mastering storytelling, and the importance of crafting a message that resonates with a wider audience. He speaks about the need for individuals and organizations to unlearn traditional marketing methods and adapt to new methods enhanced by AI. Kane also predicts that advancements in hardware will determine the evolution of social media. Since 2005, Brendan Kane has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Over the course of his career, Brendan developed the first ever influencer campaign on YouTube in 2007, oversaw $200 million in marketing spend, worked with major corporations like MTV, Viacom, Vice Magazine, Paramount, IKEA, and Sketchers, generated $1 billion in revenue for clients, worked with celebrities Taylor Swift, Rihanna, and Adriana Lima on their digital strategy, generated over a million followers on his personal Facebook and Instagram account as an experiment, authored best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand Out in a 3-Second World, and most recently developed The Hook Point Guide to Going Viral. It takes 3 seconds to make or break your business. Hook Point helps your brand stand out in crowded markets. There are over 60 billion messages on digital platforms everyday. The average person is exposed to 4,000 to 10,000 ads every 24 hours. Inundated with choices, today's consumers make decisions in milliseconds. How do you stand out and be heard? With an effective Hook Point. Discover more about AI at https://ai-forall.com More about Hook Point: https://hookpoint.com/home Connect with Brendan: https://www.linkedin.com/in/brendanjkane/ (00:00) Intro (01:16) Brendan Kane and Hook Point (02:10) How to go viral (08:25) Social media algorithms (09:30) The attention economy (10:44) How do you leverage AI tools? (12:30) AI in marketing (14:42) Qualitative and quantitative analysis (16:32) Can anyone do data analysis? (19:04) Will AI change how marketers are hired? (21:50) Unlearning traditional marketing methods (28:03) How long does it take to see results? (30:22) Future of AI in marketing (33:30) Learn more and follow up (33:55) Brendan's new book SUBSCRIBE TO THE CHANNEL: https://bit.ly/43dYQV9 Listen to the Podcast: https://bit.ly/45rewGf Join Our Newsletter: https://newsletter.ai-forall.com Follow Us on Social: https://linktr.ee/aiforallofficial

Neste bitalk, vamos ficar a saber qual é o segredo para ficar viral nas redes sociais, com José Brizida CMO da Hook Point, conhecida por gerar milhões de seguidores para clientes como MTV e Taylor Swift, sob a liderança do CEO Brendan Kane. Sabes qual foi a primeira campanha com influencers do mundo? Existe um método cientifico por detrás da viralidade? Sabes como o MrBeast tornou-se o maior youtuber de sempre? Já ouviste falar do Outdoor 2.0? José Brizida destaca-se como uma figura proeminente no cenário digital, não apenas pela sua vasta experiência, mas também pela sua visão singular do mundo da comunicação e do marketing. Desde os primeiros passos na internet, ao criar um email no Portugal mail como “boss2”, até hoje, onde se auto-intitula “Rainmaker” porque acredita que o seu papel é fazer acontecer, José construiu uma carreira marcada por uma curiosidade insaciável e o seu compromisso com a inovação. Com uma carreira que inclui passagens por agências de renome e projetos freelancers com gigantes como Procter&Gamble, Netflix e Primark, onde consolidou a sua reputação como um mestre do digital. Co-fundou a Mosca Digital de 2018 a 2022. Logo após o lançamento da agência, aproveitaram uma polémica envolvendo Madonna para lançar um projeto viral: um jogo de 8 bits onde a cantora tentava estacionar. O segundo projeto, "Marcelfie", permitia selfies com o Presidente Marcelo Rebelo de Sousa, tornando-se um fenómeno global. A Mosca também criou o "Poop Advisor", app para encontrar casas de banho públicas. O nome "Mosca" remonta ao alcoite do Rei D. José, considerado o primeiro publicitário português. Aqui ficam alguns dos melhores momentos: 00:00 — Intro 01:07 — A primeira campanha com influencers 03:38 — O método cientifico por detrás da viralidade 06:42 — Como o MrBeast tornou-se o maior youtuber? 08:41 — Formatos de ouro para alcançar a viralidade 17:43 — Seguidores são o novo Ouro 24:52 — Como transformar as redes sociais num canal de venda 32:20 — Youtube

In this episode of the Brand Gravity Show, we discuss strategies to achieve virality on social media platforms with guest Brendan Kane. Kane, an expert in the field and author of the books 'One Million Followers' and 'Hook Point', shares insights into the importance of storytelling on social media platforms. He discusses the significance of understanding your platform of choice, mastering its specific storytelling methods, and studying successful content creators. Kane also explains a communication algorithm describing six ways people connect with content. He emphasizes the need for an active approach in content consumption to learn and apply successful social media strategies while cautioning against comparing your own social media growth with major brands or celebrities. Kane's advice is aimed at entrepreneurs and businesses striving to maximize their online presence and reach.We talk about: [00:00] Intro[01:41] Understanding the concept of 'Hook Point'[02:55] The importance of storytelling in social media[04:49] Creating your story[08:19] Analyzing social media creators[09:55] What entrepreneurs should do first[12:03] Psychological triggers of virality[15:25] Unfair marketing[17:19] Studying content and learning from others[19:10] Virality formats[20:49] Competition and inspiration[24:04] Shortcut to success?[25:43] Where to find BrendanConnect with Brendan here:https://www.instagram.com/brendankane/https://www.facebook.com/BrendanJamesKane/www.hookpoint.comConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Dropping In On Hook Point Brewing Company In this episode of Quick Sixer ya boys Pat Artus and Drew Paslay stop by the Ready Room by Hook Point Brewing Company for a surprise podcast. Thanks again to Hook Point for being so cool and welcoming and go drink their beer if you're in the Memphis, TN. area! Subscribe to one of our other feeds here: https://linktr.ee/quicksixerpodcast #Surprise #podcast #hookpoint

Brendan Kane is a New York Times bestselling author and one of the most influential minds of our time. He is the author of 1 Million Followers and Hook Point. He has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. In this episode, Brendan joins me to talk about what it takes to make content go viral. Brendan discusses how the world of content creation has changed in the last 20 years and how this change has impacted the way that we communicate. He also talks about how the algorithms that control the reach and distribution of our content are only concerned with retention, and how this impacts the way we should be creating content. Brendan provides examples of how this principle has played out in the success of some of his clients, including Ryan Serhant and Graham Stefan. In this episode, you will learn the following:  What is the biggest mistake content creators are making that prevents them from rising above the noise? What are the best content creators doing to keep the attention then we'll talk about getting attention. In This Episode: [00:02:38] - Biggest mistakes content creators are making. [00:07:52] - Example of how niche videos can go viral. [00:11:49] - What do the best content creators do to keep attention? [00:12:39] - Tension and release. [00:15:13] - Physics and virality. [00:17:25] - Research is so vital. [00:17:54] - Understanding why things go viral. [00:22:14] - Gold - level content commonalities. [00:24:13] - Pacing and sound effects. [00:25:07] - Effects on the viewer. [00:28:58] - Creating content that matches your message. [00:34:43] - Peaking curiosity and yourself. [00:37:45] - What we got wrong about the algorithm. [00:41:52] - Biggest social media lessons. [00:44:07] - The importance of research. Quote: ‘'One of the fundamental principles that have really changed in content and communication at scale is what we call the generalist approach of how do we make people care about our subject matter, our expertise if they know nothing about us, or maybe they had no interest in what we were talking about before. That is the key to virality. Because the truth is, we are the product of the algorithm. These platforms are not producing premium content to keep people on the platform'' Resources & Links Brendan Kane Social Media: https://www.linkedin.com/in/brendanjkane/ https://www.instagram.com/brendankane/ https://www.facebook.com/BrendanJamesKane Website: https://brendanjkane.com/ Check out Brendan's books: https://links.hookpoint.com/ Billy Samoa  https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ https://billysamoa.com/blog-with-sidebar/ Support the show (https://www.patreon.com/bePatron?u=23010497 ) This is an encore episode and was originally published on October 14, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer - or Winter depending on where you are in the world - we've got you covered. For the month of August we will be releasing a weekly ‘PowerCut' of our favorite (and your favorite) podcast episodes from the past year. These are short powerhouse episodes, to keep you fuelled and showing up at the next level. Each PowerCut contains the most useful tools, moments or insights from the full conversation, essentially a mini masterclass in influence.Our second PowerCut episode is with the incredible Brendan Kane. Today's Guest Brendan Kane is a digital strategist for Fortune 500 corporations and leading celebrities. As the former Vice President of digital for Paramount Pictures. His current client list includes Taylor Swift, Rihanna, Charles Barkley, Adriana Lima, and brands such as Disney, Fox, Paramount, NBC, Netflix, Xbox and LinkedIn.He is also the bestselling author of two epic books. The first ‘One Million Followers - How I Built a Massive Social Following in 30 Days' and his second and most recent: ‘HookPoint – how to stand out in a three second world'.Website: https://brendanjkane.com/ Facebook: @brendanjameskaneInstagram: @brendankaneLinkedIn: https://www.linkedin.com/in/brendanjkane/You'll LearnThe power of the three second rule when it comes to standing out online or on social media – plus exactly what those three seconds need to contain.A peek behind the curtain into his own viral content engineering process - a blueprint that, to date, has generated over 100 million followers and 50 billion views.And the keys to finally getting consistent with content - without burning out.If you enjoy this PowerCut episode and would like to hear my full conversation with Brendan, check out the link below - or search for Episode 134 at any of your favorite podcast places.For now sit back, relax and enjoy my powercut conversation with master content creator Brendan Kane.References and links mentionedMy new ebook The Influencer Codehttps://brendanjkane.com/speaking/https://brendanjkane.com/bkblog/Full length episode:Brendan KaneIf you liked this episode, you might also enjoyBen JonesTiffani BovaThanks for tuning into this week's episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don't forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Remote CEO Show, I had the pleasure to interview Brendan Kane. Brendan Kane is a viral content expert, transforming brands since 2005 and Pioneering influencer campaigns on YouTube in 2007, overseeing $200M in marketing spend. He collaborated with MTV, Vice Magazine, Paramount Pictures, IKEA, Sketchers. Brendan strategized for icons like Taylor Swift, Rihanna, and Adriana Lima. He's also the best-selling author of "One Million Followers" and "Hook Point," This chat is going to be super intense. Let's go!

Brendan Kane is the Bestselling Author of ONE MILLION FOLLOWERS: HOW I BUILD A MASSIVE SOCIAL AUDIENCE IN 30 DAYS and HOOK POINT: HOW TO STAND OUT IN A 3-SECOND WORLD, as well as the Founder and Managing Director of Hook Point. Since 2005, Brendan has helped the largest brands and celebrities in the world to reverse engineer how to make content go viral. He has worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA and Sketchers shoes on their digital strategy, as well as celebrities like Taylor Swift, Rihanna and Adriana Lima. In addition, he developed the first ever influencer campaign on YouTube in 2007; oversaw $200 million in marketing spend and generated $1 billion in revenue. In this Podcast, Bestselling Author of ONE MILLION FOLLOWERS Brendan Kane talks about how-to's of creating content that serves your viewers – and the algorithm, maximizing your followers' engagement, content vs context, chaos as part of the creative process and so much more! For more show notes, visit www.allanmckay.com/386.

มีการแชร์ข้อความมากกว่า 6 หมื่นล้านข้อความบนแพลตฟอร์มดิจิทัลในแต่ละวัน และคนทั่วไปต้องเผชิญกับโฆษณาระหว่าง 4,000 ถึง 1 หมื่นโฆษณาต่อวัน สิ่งเหล่านี้ได้เปลี่ยนวิธีที่เราสื่อสารและทำการตลาดเนื้อหาทั้งทางออนไลน์และออฟไลน์ ซึ่งมีงานวิจัยที่แสดงให้เห็นว่ามนุษย์เรามีเวลาน้อยกว่าสามวินาทีในการดึงดูดความสนใจของบุคคลหนึ่งๆ  ซึ่งด้วยกรอบเวลาที่สั้นเช่นนี้ เราจำเป็นต้องดึงดูดผู้ชมอย่างรวดเร็ว มีประสิทธิภาพ และสม่ำเสมอ หากต้องการกระตุ้นการรับรู้และการเติบโตของแบรนด์ให้ประสบความสำเร็จ Brendan Kane นักคิดนอกกรอบและนักยุทธศาสตร์ผู้สร้างแพลตฟอร์มสำหรับคนดังอย่าง Taylor Swift และ Rhianna และเคยร่วมงานกับบริษัทใน Fortune 500 เช่น Paramount, Viacom และ MTV ในหนังสือ Hook Point : How to Stand Out in a 3-Second World เขาเผยให้เห็นพลังของ hook point ซึ่งเป็นเครื่องมือสื่อสารที่ช่วยให้นักการตลาดสร้าง message ด้วยวิธีที่รวบรัดและดึงดูดความสนใจซึ่งนำไปสู่โอกาสที่ดีกว่าทั้งทางออนไลน์และออฟไลน์ ซึ่งไม่ว่าคุณกำลังโปรโมตแบรนด์ สินค้า หรือบริการ หนังสือเล่มนี้เป็นคู่มือที่จำเป็นสำหรับการสร้างมันขึ้นมาในโลกสามวินาทีของเรา เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ ========================= ร่วมสนับสนุน ด.ดล Blog และ Geek Forever Podcast เพื่อให้เรามีกำลังใจในการผลิต Content ดี ๆ ให้กับท่าน https://www.tharadhol.com/become-a-supporter/ ——————————————– ติดตาม ด.ดล Blog ผ่าน Line OA เพียงคลิก : https://lin.ee/aMEkyNA ——————————————– ไม่พลาดข่าวสารผ่านทาง Email จาก ด.ดล Blog : https://www.getrevue.co/profile/tharadhol ——————————————– Geek Forever Club พื้นที่ของการแลกเปลี่ยนข้อมูลข่าวสาร ความรู้ ด้านธุรกิจ เทคโนโลยีและวิทยาศาสตร์ ใหม่ ๆ ที่น่าสนใจ https://www.facebook.com/groups/geek.forever.club/ ========================= ช่องทางติดตาม ด.ดล Blog เพิ่มเติมได้ที่ Fanpage : www.facebook.com/tharadhol.blog Blockdit : www.blockdit.com/tharadhol.blog Twitter : www.twitter.com/tharadhol Instragram : instragram.com/tharadhol TikTok : tiktok.com/@geek.forever Youtube : www.youtube.com/c/mrtharadhol Linkedin : www.linkedin.com/in/tharadhol Website : www.tharadhol.com

Brendan Kane is an expert in generating leads in a 3 second, digital world. He is the best-selling author of Hook Point and 1 Million Followers. He's worked with influencers like Taylor Swift and Rihanna. He's helped companies like MTV, Paramount Pictures, and IKEA. Brendan knows his stuff.Brendan became a household marketing name after building a massive Instagram audience of 1 million followers in 30 days. CRAZY!Do you want tactics to create more viral content? Do you want content that leads to sales? In today's episode, we discuss several simple tactics to get more eyeballs. Lead generation has changed, Brendan's consulting agency focuses on leveraging the freshest tools to stand out. If you apply just 1 or 2 tactics from today, you will see immediate results. Enjoy!Takeaways- Pattern disruption is key to standing out- Use the generalist concept to reach millions- Speak to feelings, facts, and funConnecthttps://brendanjkane.com/https://hookpoint.com/https://goviral.hookpoint.com/Book List: https://amzn.to/3tjOFyQStart your Podcast: https://marksavantmedia.com/Mark Savant: https://www.linkedin.com/in/mark-savant-ba777145/Quote“Anything can be made to go viral” - Brendan Kane

How to hook attention so that they chase you... More @ https://www.julienhimself.com

In this episode Aaron and Gene discuss the importance of delegation in their personal and professional lives and the benefits of having a strong team. They also discuss the concept of "flow state" and the benefits of being in a flow state for productivity and overall well-being. The hosts also discuss the importance of setting goals and the role of visualization in achieving those goals. They also talk about the importance of self-care and the role it plays in maintaining a healthy mindset. Finally, they discuss the importance of learning from failures and using those failures as opportunities for growth. Talk about the importance of grabbing a listener's attention within the first few seconds of an intro or trailer. The book "Hook Point" by Brendan Kane discusses the importance of having a strong introduction to capture an audience's attention. Delegation is an important skill for personal and professional success. The concept of "flow state" refers to a state of heightened focus and productivity, and can have positive effects on overall well-being. Setting goals and using visualization techniques can help in achieving those goals. Self-care is important for maintaining a healthy mindset. Learning from failures and viewing them as opportunities for growth is crucial for personal development. We cover these topics and more as a guide for improving one's life and mindset. --- Send in a voice message: https://anchor.fm/warriormindset/message Support this podcast: https://anchor.fm/warriormindset/support

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand - both online and off - so you can thrive in the new micro-attention world in which we live. [...]

Having worked with celebrities Taylor Swift, Rihanna, and Adriana Lima in addition to major  corporations MTV, Viacom, Paramount Pictures and IKEA, Brendan Kane has generated over $1 billion in revenue in the digital strategy footprint.  Brendan Kane, the operator of the first ever YouTube influencing campaign, joins host Brad Dalton today on the B.E.S.T. Self Podcast! Since 2005, Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on.Brendan is an outside-of-the-box thinker, speaker, and best selling author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. Sixty-six countries from six continents have hopped onboard the B.E.S.T Self Podcast.  We welcome back 'Aiea, Hawaii as well as Weymouth, Dorset to the show!=====Brad is an elite coach inside the most powerful Empowerment coaching program in the world and is currently accepting candidates and organizations.  These are not the programs for you if you're looking for free, easy, short and quick.  These are for the individuals, teams and organizations ready to live abundantly and ready to put their foot on the gas in the departments of increased income, impact and influence.  Click here for a conversation.  Greater is coming for you!The #1 Best Seller,  DNA Of A Winner:  8 Steps to Building The Soulprint Of A Winner is on the market.  Grab your copy on Amazon searching the title or at www.braddaltongroup.comIf you feel the show is worthy, please feel free to share with those you care about as it encourages others to be the their best selves.  We can all be 1% better today.=====I'd love to connect with you. You can find me, your host Brad Dalton, here:Instagram: @best_selfuLinkedIn: Brad DaltonTwitter: @bestselfuYouTube:  Best Self Podcast ChannelEmail:  brad@braddaltonspeaks.comText  "Best Self" to (208) 353-0657 for a conversation with BradBrendan's Socials and program links:- GOING VIRAL WEBSITE: https://goviral.hookpoint.com/- BRENDAN KANE WEBSITE: https://brendanjkane.com/- HOOKPOINT WEBSITE: https://hookpoint.com/about/- Brendan Speaking Experience: https://brendanjkane.com/speaking/- LinkedIn: https://www.linkedin.com/in/brendanjkane/- Instagram: https://instagram.com/brendankane?igshid=YmMyMTA2M2Y=- Facebook: https://www.facebook.com/BrendanJamesKane/?ti=as=====All interview videos can be seen on the Best Self Podcast YouTube Channel.Audio only versions as well as interviews can be found at Spotify, iTunes, iHeart Radio, Google Podcast, Castbox, Apple Podcast, Deezer and most major podcast networks.

Episode 156 includes: 00:00 How to create a 'moonshot' goal for your MSP 08:05 Why your techs are NOT too busy for new clients 17:58 A social media expert explains how your business can stand out online 35:31 A great book recommendation about creating great processes within your MSP Featured guest: Thank you to Brendan Kane from Hook Point for joining Paul to discuss how an MSP can stand out on social media. Since 2005, Brendan  has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Connect with Brendan on LinkedIn: https://www.linkedin.com/in/brendanjkane Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating a 'moonshot' for your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Thank you to Owen McGab Enaohwo from SweetProcess for recommending the book The Checklist Manifesto by Atul Gawande: https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 https://www.linkedin.com/in/owenmcgabenaohwo Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7

What does it actually mean to “go viral?” Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile, filling your feed with the same song and dance.    As a brick-and-mortar spa owner, you may be thinking, “does attempting virality matter if I'm trying to cater to the people in your local area?” On this episode of Spa Marketing Made Easy, I'm chatting with return guest, Brendan Kane, on the art and science of crafting content with virality in mind using the insights he and his team have studied and compiled through his Viral Trends project.   If you didn't listen to our first episode with Brendan, here's the short and sweet synopsis of his prolific body of work – Brendan is the author of the international best-selling books, ​”One Million Followers”​ and “Hook Point: How To Stand Out In A 3 Second World​.” As the founder and CEO of the Hook Point agency, Brendan and his team have generated 60 billion views and 100+ million followers for the content they have worked on.   In this episode, we discuss:    What it actually means to “go viral” and where viral content stems from The two key facets behind every viral piece of content that need to be mastered if you want to generate views and velocity with your content   Shifting your perspective behind content creation from one-to-one to one-to-many Specific implications of creating viral content as a small business owner and brick-and-mortar spa owner All the varying factors of “viral” content that Brendan and his team assess through their Viral Trends Project to determine what plays the most important role in vitality    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/303   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You put in a ton of work, but nobody cares. Nobody pays attention.It's frustrating.But look, it doesn't need to be this way. What do great entrepreneurs like Mr. Beast know,  that we don't? He knows it's all about the hook.Today, we're taking a quick look at an exercise in Brendan Kane's book Hook Point. Listen, try this, and start being seen for your genius!Get Brendan's book here: https://amzn.to/3DINxLlJoin my Pro Group: https://podcast-savants.mn.co/

Why do things go viral?How can we get our videos to go viral?What should we focus on to be more creative and create attention-grabbing videos?Today, we discuss Learn How to Generate 60BN Views & 100M+ Followers.Watch it on YouTube: https://youtu.be/AGxbqTgVij8Nowadays, many people are using social media platforms to showcase their content, which tells us that a tremendous amount of competition exists here. Therefore, we must make an effort to utilize every opportunity we have to ensure that what we are offering rises above the noise around us. It is vital to analyze questions such as what's going viral and why it's going viral, which helps us see and focus on what truly matters. It would help us make more exciting videos in the eyes of our audience. By so doing, we will improve our brand visibility and, at the same time, revenue.  Going viral on social media is a science. Brendan Kane and his company Hook Point have mastered the combination of subconscious communication, creative process, and in-depth research to generate over 60 billion views and 100+ million followers for projects they have worked on.In this workshop, we will cover the following:4 Billion content creators around the worldResearch and insightsA Guide to Going ViralThe Hook PointMaking an exciting video contentBiggest complaints issues from clientsChoosing social media platformMake everybody care about your messageFormula to make your video successAbout our Speaker:Since 2005, Brendan Kane has helped the most prominent brands and celebrities reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on.Find out more about Brendan:Website: http://www.hookpoint.com/; http://goviral.hookpoint.com/Email: bkane@brendanjkane.comFacebook: https://www.facebook.com/BrendanJamesKane/Instagram: https://www.instagram.com/brendankane/LinkedIn: linkedin.com/in/brendanjkaneHosted by Robyn Levin: Robyn Levin is the founder of Robyn Levin Media, a strategic marketing & PR consulting firm based in Florida. For the last twenty years, Levin has specialized in Celebritizing™ entrepreneurs, tech and travel brands, and CEOs, helping them significantly increase brand awareness and growth. Find out more about Robyn: https://courses.robynlevin.com/calend...Website: https://robynlevin.com/about/Facebook: https://www.facebook.com/CocktailNapkinPlanInstagram: https://www.instagram.com/RobynLevin/Youtube: https://www.youtube.com/c/RobynLevin/BIGVU, the powerful Video, Captioning & Teleprompter App:BIGVU 7 days Trial: https://desk.bigvu.tv/register?utm_so...iOS: https://apps.apple.com/us/app/bigvu-t...Android: https://play.google.com/store/apps/de...Website:  https://bigvu.tv/-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

Since 2005, Brendan Kane has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Check out Brendan's books: One Million Followers: https://amzn.to/3yNgYsHHook Point: https://amzn.to/3yNfhvq

Brendan Kane is a New York Times bestselling author and one of the most influential minds of our time. He is the author of 1 Million Followers and Hook Point. He has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. In this episode, Brendan joins me to talk about what it takes to make content go viral. Brendan discusses how the world of content creation has changed in the last 20 years and how this change has impacted the way that we communicate. He also talks about how the algorithms that control the reach and distribution of our content are only concerned with retention, and how this impacts the way we should be creating content. Brendan provides examples of how this principle has played out in the success of some of his clients, including Ryan Serhant and Graham Stefan. In this episode, you will learn the following:  What is the biggest mistake content creators are making that prevents them from rising above the noise? What are the best content creators doing to keep the attention then we'll talk about getting attention. In This Episode: [00:02:38] - Biggest mistakes content creators are making. [00:07:52] - Example of how niche videos can go viral. [00:11:49] - What do the best content creators do to keep attention? [00:12:39] - Tension and release. [00:15:13] - Physics and virality. [00:17:25] - Research is so vital. [00:17:54] - Understanding why things go viral. [00:22:14] - Gold - level content commonalities. [00:24:13] - Pacing and sound effects. [00:25:07] - Effects on the viewer. [00:28:58] - Creating content that matches your message. [00:34:43] - Peaking curiosity and yourself. [00:37:45] - What we got wrong about the algorithm. [00:41:52] - Biggest social media lessons. [00:44:07] - The importance of research. Quote: ‘'One of the fundamental principles that have really changed in content and communication at scale is what we call the generalist approach of how do we make people care about our subject matter, our expertise if they know nothing about us, or maybe they had no interest in what we were talking about before. That is the key to virality. Because the truth is, we are the product of the algorithm. These platforms are not producing premium content to keep people on the platform'' Resources & Links Brendan Kane Social Media: https://www.linkedin.com/in/brendanjkane/ https://www.instagram.com/brendankane/ https://www.facebook.com/BrendanJamesKane Website: https://brendanjkane.com/ Check out Brendan's books: https://links.hookpoint.com/ Billy Samoa  https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ https://billysamoa.com/blog-with-sidebar/ Support the show (https://www.patreon.com/bePatron?u=23010497 ) Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the Lab Coat Agents Podcast, Jeff interviews  the author of best selling books, 1 Million Followers and Hook Point, Brendan Kane on how to find, engage, and grow your social media audience. He has helped people like Taylor Swift, Katie Perry, and Rihanna. You don't want to miss this! Episode Highlights: What is the amount of time that you have to hook someone into your content? Brendan shares the mistakes content creators make in trying to hook their audience. Where are brands failing when it comes to social media? Where do adjustments need to be made? There is a real physics to delivering a message. Brendan shares his Hook Point Formula. The days of click bait are really over...you have to earn and maintain the attention to stop the scroll. What is the actual blueprint to a successful hook point and therefore successful marketing? Most brands are connecting with less than 30% of their target audience. Why? Most brands are connecting with less than 30% of their target audience. Why? Communication = Math. There are 6 main ways that audiences interact with the world and process content. Jeff asks Brendan, “How do you best lead into videos in a way that attracts attention?” Influencers connect on a one to one basis and feel like friends. The best content creators make it an active experience. Brendan gives examples of verbal and non-verbal attention grabbing techniques. Tristan points out how the media, like the news, grabs attention. Brendan weighs in about sustainability and trust issues. What are some things that entrepreneurs should be paying attention to when they are looking to grow their influence on social media? Brendan outlines The “Common Sense” Model for brands and why it doesn't work. He then outlines his Predictive Viral Content Model that merges creative with scientific Methodology and why it does work. Where do you start with the behind the scenes research that is needed to be successful? As an example for real estate agents, what would it look like for them to “stop the Scroll”? Brendan explains how to make your content digestible for the general audience and how the algorithm prioritizes content.  Resources Mentioned: https://hookpoint.com Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/   

It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.See omnystudio.com/listener for privacy information.

It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.See omnystudio.com/listener for privacy information.

It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.See omnystudio.com/listener for privacy information.

Content engineer Brendan Kane, who's the founder and managing director of Hook Point, shares with us how to go Viral and what does it mean.   Worked with largest brands and celebrities in the world to reverse engineer how to make content go viral. He developed the first ever influencer campaign on YouTube back in 2007, over sort of $200 million spent on marketing and has worked with major corporations including MTV, IKEA sketches, Viacom, Paramount Pictures, and generated over a billion dollars in revenue.   Worked with celebrities such as Taylor Swift, Rihanna, and Adriana Lima on their digital strategies, he will reveal the blessing and the curse of social media. The two core principles of grabbing and holding attention at the at the simplest level with content. Make your story an effective content...   So without further ado, let's unlock now the myths about the algorithms with Brendan.   Sponsored by Whole Supp. Shake up your nutrition and improve your gut health, immunity, recovery and energy with a complete, sustainable, plant-based nutrition. Exclusive 15% discount for Screw It Just Do It listeners using the code WHOLESUPP15.   Learn more about the contents discussed in this episode: Connect with Brendan via LinkedIn, Instagram

Brendan Kane is a digital growth strategist, speaker, and author who has helped the largest brands and celebrities in the world stand out and scale in crowded and oversaturated markets. Brendan is the CEO of the Hook Point agency, and his team has helped generate 60 billion views and 100+ million followers for the content they have worked on. He is a best-selling author of One Million Followers: How I built a Massive Social Following in 30 days; and his new book, Hook Point: How to Stand Out in a 3-Second World. LISTEN TO THIS EPISODE IF: You want to create a more compelling brand - both online and off- so you can thrive in the new micro-attention world You want to elevate your social media game and discover tips & hints on how to “stop the scroll” when you only have 3 seconds. You want to learn how to build brands, increase followers, and drive engagement through social media platforms. You've always wondered how content goes viral. You want to create value and stand out in this noisy, distracting world. You can learn more about Brendan and Hook Point at: www.brendanjkane.com and follow Brendan on Instagram @brendankane Link to Brendan's new book Hook Point: how to Stand Out in a 3-Second World: https://book.hookpoint.com

How to generate over 60 billion views with marketing genius and author Brenden Kane Since 2005, Brendan Kane has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on.

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

Join us as we discuss how to gain more exposure on Social Media with Jose Luiz Morales. Chapters ➟ 00:00 Introduction 00:34 Introduction to Jose Luis Morales 02:38 How and When he started/interested in using social media 09:25 Generate Thousands of Hours of YouTube Watch Time 10:50 Takeaways from Ryan Pineda 13:30 How to Grow Your Business Online w/ Hook Point 16:14 The story of his G-Wagon 19:12 How to execute the ideas of Real Estate in Social Media? 24:10 How did Jose Luiz Martines start his Rental Properties? 31:22 Vision Board: Success Story 42:44 How to designate the content in social media? 46:52 How does Pandemic help him learn more about YouTube? 49:40 Strong Track Record Vs. Social Media Influencer About the Guest: Jose Luiz Morales Real estate agent & investor from Ventura, CA who have been in the Real Estate Industry for the past 10 years. CEO of The Morales Group. His team sold 500 properties & over 300 million in sales and currently have a 10 million dollar real estate portfolio. YouTube channel: https://www.youtube.com/user/joseluizmorales/featured Website: www.myhomeseekers.com Instagram: www.instagram.com/joseluizmorales Hosted by: John Scipione & Kirollos Nasralah About the Hosts: John Scipione is in the top one-percent of REALTORS® in the marketplace, with over 15 years of successful real estate sales experience and over $380 MILLION in sales. In 2021 alone, John closed over $80 MILLION in sales. In 2020, John received the Platinum NJAR® Circle of Excellence Sales Award®, which is awarded to agents who sell over $20 MILLION in real estate in a single year. John also won this award in 2019, 2018, 2017 & 2016. Since 2016, John has over 500 closed sales with an average of 26 short days on market and for 104% of original asking price. - Professional New Jersey Realtor Associate, Kirollos "Kiro" Nasralah, results-driven and client-oriented agent. As a lifelong New Jersey resident, Kiro has a vast understanding of the market and virtually has his hands on the pulse of the industry. Kiro's attention to his client's needs and knowledge of the real estate market makes for an easy and effortless process while securing top-dollar for his clients. Ultimately allowing his clients to be at ease while transitioning into the next chapter of their lives and knowing not a dollar was left behind. Light it Up powered by Lighthouse Residential https://lighthouseresidential.com Follow us on Instagram: https://www.instagram.com/lighthouse.residential/ Follow us on Facebook https://web.facebook.com/lighthouseresidential/ ---- #JoseLuizMartinez #BosstSocialMedia #gainexposure #ViralVideo #realestate #followupboss #investing #coach #realestatecoach #mindset #prospecting #soldinnewjersey #soldinkansas #freedombuilders #realestatepodcast #podcast #CRM #followupboss #databasemanagers #boss #johnscipione #kironasralah #marketing #business #realtors #sales #100homessold #listings #buyers #sellers #contracts #deals #investments #how to #syndications #Episodes #coaching #accelerated #podcast #profitshare #passiveincome #goals #flips #houseflipping #tenants #gowth #technology #realestatespace #digital #digitalworld

How did Brendan Kane build an audience of 1 million followers in 30 days? How do you grow your audience to reach 100,000's of people on social media? How often should you post? Is it all just BS? Jack Delosa speaks with innovation strategist & Social Media Growth Expert Brendan Kane, Author of Hookpoint & One Million Followers. In this episode, Jack dives deep into Brendan Kane's unique social media growth methodology, How to differentiate yourself and grab attention online, The Communication Algorithm: 6 Ways people perceive the world, and his experience generating outstanding content strategies for brands like Yahoo, MTV & Paramount Pictures & his story of generating 1M followers in 30 days. **** About Brendan Kane Since 2005, Brendan Kane has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Developed the first ever influencer campaign on YouTube in 2007 Oversaw $200 million in marketing spend Worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA and Sketchers shoes on their digital strategy Generated $1 billion in revenue Worked with celebrities Taylor Swift, Rihanna and Adriana Lima on their digital strategy Generated over a million followers on my personal Facebook and Instagram account as an experiment Authored best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World https://brendanjkane.com/ **** Who is Jack Delosa: Jack Delosa is high-profile entrepreneur, investor, 2X best-selling author, 5X AFR Young Rich Lister, and Founder of The Entourage, Australia's largest and most effective business coaching and training provider for high-growth entrepreneurs, with a community of over 550,000. Jack's vision is to move the world forward through entrepreneurship. Under his leadership, The Entourage has helped their Members generate over $2 billion for their businesses, and has been named an AFR Best Places To Work organisation multiple times. Follow him on socials https://www.instagram.com/jackdelosa https://www.tiktok.com/@jack.delosa **** The Entourage https://www.the-entourage.com/

How did Brendan Kane build an audience of 1 million followers in 30 days? How do you grow your audience to reach 100,000's of people on social media? How often should you post? Is it all just BS? Jack Delosa speaks with innovation strategist & Social Media Growth Expert Brendan Kane, Author of Hookpoint & One Million Followers. In this episode, Jack dives deep into Brendan Kane's unique social media growth methodology, How to differentiate yourself and grab attention online, The Communication Algorithm: 6 Ways people perceive the world, and his experience generating outstanding content strategies for brands like Yahoo, MTV & Paramount Pictures & his story of generating 1M followers in 30 days. **** About Brendan Kane Since 2005, Brendan Kane has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Developed the first ever influencer campaign on YouTube in 2007 Oversaw $200 million in marketing spend Worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, IKEA and Sketchers shoes on their digital strategy Generated $1 billion in revenue Worked with celebrities Taylor Swift, Rihanna and Adriana Lima on their digital strategy Generated over a million followers on my personal Facebook and Instagram account as an experiment Authored best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World https://brendanjkane.com/ **** Who is Jack Delosa: Jack Delosa is high-profile entrepreneur, investor, 2X best-selling author, 5X AFR Young Rich Lister, and Founder of The Entourage, Australia's largest and most effective business coaching and training provider for high-growth entrepreneurs, with a community of over 550,000. Jack's vision is to move the world forward through entrepreneurship. Under his leadership, The Entourage has helped their Members generate over $2 billion for their businesses, and has been named an AFR Best Places To Work organisation multiple times. Follow him on socials https://www.instagram.com/jackdelosa https://www.tiktok.com/@jack.delosa **** The Entourage https://www.the-entourage.com/

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level.    While some of those things have truth, the good news is that the key to social media success and creating content your ideal clients and customers actually want to engage with is actually based on a single rule: create great hook points. Here to break down this concept with me is Brendan Kane, an outside-the-box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets.    Brendan is the author of the international best-selling book ​One Million Followers​ and the newly released ​Hook Point: How To Stand Out In A 3 Second World​, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands including MTV, Taylor Swift, and Rhianna. Tune in and take note, this is an episode chock-full of tips you'll want to put into action today!    In this episode, we discuss:    Brendan's backstory on how he broke into social media and how that journey brought him to building a following of 1 million people  Why it's critical in today's media landscape to be able to grab attention effectively  The true purpose of the algorithm and why we it's not the number one thing we should be concerned about with our social media marketing strategy  The 3 key factors that define a successful hook point and how we can start creating them in our marketing and social media content     To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/279   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Brendan Kane (author of One Million Followers and Hook Point) has worked with Fortune 500 corporations, brands, and celebrities including Taylor Swift, Rihanna, MTV, NHL, Sony, Paramount, Lionsgate, and more. He talks to us about what does and doesn't work in social media, the future of social media, algorithms, how to go viral, and how to create a captivating hook point.

Are you sick and tired of seeing negativity plague our media outlets? Are you wondering how you can spread your positive message and maybe even go viral on social media? In this episode of the Live Through Love Podcast, Ruben welcomes Brendan Kane, best-selling author and outside of the box thinker, to talk about the art of virality and why people share fearful messaging and violent content instead of more positive, feel-good content.  Ruben and Brendan speak on the role of fight or flight in media and entertainment, how our trauma informs the content we create and share, and the three core pillars of a “hook point”. Brendan talks candidly about how social media content can help us heal our trauma, the difference between click bait and fake news, and why creativity and originality of content doesn't always lead to virality (hint: it pays to do your research!). “Traditional click bait is all about tricking people and eventually, that trick will subside.” - Brendan Kane Plus… Tune in to learn Brendan's 5 key tips for content creators who have a message to share but don't have a big budget to spend on marketing their message. He also shares his thoughts on Instagram's newest update (hello chronological feed!) and whether or not you should try to get on people's favorites list. “The answers are out there for free, it's just, are you willing to do the work? Are you willing to actually recognize, hey, I don't have all the answers but I'm willing to go and get them?” - Brendan Kane So, tell me… What's the message you want to share with the world? How do YOU live through love? SUBSCRIBE to Live Through Love so you never miss an episode & leave us a 5-STAR RATING & REVIEW - thank you! About the Guest: Brendan Kane is an innovation strategist for Fortune 500 corporations, brands, and celebrities. Helps them to unlock value and transform their businesses. With over 10 years of experience in digital, Brendan drives value for some the most respected global brands. He has authored two best-selling books, One Million Followers & Hook Point: How to Stand Out in a 3-Second World. Follow Jason on Instagram Visit his website Buy Hook Point Buy One Million Followers About the Host: Ruben Rojas is a Los Angeles based artist, activist, designer, speaker, and entrepreneur who uses art to inspire others to see through the lens of LOVE. By using the urban landscape as his canvas, Ruben encourages communities to change for the better through optimism and collaboration. Once vacant walls, and now this podcast, are vibrant reminders created to inspire you to dream big, feel beautiful, live in possibility, and to love. Ruben's murals can be seen in cities across the country and around the world from Paris to New York and Florida to Mississippi. You can also bring love home by buying his art.  Follow Ruben on Instagram Visit his website This is an Operation Podcast production.  For more information, please contact us at info@operationpodcast.com. Follow Operation Podcast on Instagram.

Here's a quote to kick off today's episode: “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren't a novelty. They're all we've got left.” Seth Godin So how do you win at a game where there are no rules? Or even worse, a game where you can throw every cent, every hour, that you have at trying to figure out the rules – only to have them change with an algorithm overnight? There are now more than 60 billion messages shared daily on mobile platforms alone. That's the tidal wave of noise that you, your content, your ideas, your business are up against – EVERY SINGLE DAY. And yet. Every day there are organisations, individuals and ideas that consistently stand out. So there has to be an answer right? When I first came across my guest today, it was through his book ‘One Million Followers: How I built a massive social following in 30 days'. In it he talks about how his career creating online traction and followership for A list organisation's including Disney, Xbox, Linked In and celebrities such as Taylor Swift – led him to ask a very simple question. What if I took everything I've learned about cutting through the noise, everything that I know works – and applied it to starting from scratch, with the goal of reaching a million legitimate followers in 30 days. And what if I tried that experiment using myself as a case study. Can it be done? The answer to that question was a resounding yes. To his own amazement in less than a month he'd generated more than one million followers in more than a hundred countries. I'll be totally honest here. I've always been a firm believer that you don't need social media to build influence, my own social media accounts definitely attest to that. That said, the focus of this conversation is that there are fundamental plays and rules that you need to understand in order to stand out on ANY platform – whether it's social, the stage, publishing or even getting the attention of your colleagues. This isn't just about social media, this is about human attention. How it works, what activates it and most importantly how it can be harnessed to create action. Today's Guest Brendan Kane is a digital strategist for Fortune 500 corporations, brands and celebrities. He is a master at transforming complexity into simplicity, when it comes to what gets cut through in the digital world. He is the former vice president of digital for Paramount Pictures, and his current client list includes Taylor Swift, Rihanna, Charles Barkley, Adriana Lima, and brands such as Disney, Fox, NBC, Netflix, Xbox and LinkedIn. He is also the bestselling author of ‘One Million Followers' as I've mentioned, and ‘Hook Point – how to stand out in a 3-second world'. Facebook: @brendanjameskaneInstagram: @brendankaneLinkedIn: https://www.linkedin.com/in/brendanjkane/Thanks for tuning into this week's episode of the Inside Influence Podcast! If the information in my conversations have helped you please head over to iTunes, subscribe and leave a review. Also, don't forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter See acast.com/privacy for privacy and opt-out information.

Social Media - We know it has the potential to do wonders for our business but discovering the magical strategy that has the power to actually work can feel like an uphill battle. To some, it is so elusive it causes them to discount the value of social media in its entirety because it can seem so impossible. So what is the answer? Why do some people seem to have success while others don't? There are numerous tips, tricks, and insider secrets floating around online, but how can we really decipher the truth from the myth? Today's guest does just that.    Brendan Kane is a best-selling author of two books One Million Followers and Hook Point and truly is an expert on growing social media. But, Brendan hasn't just written books about social media growth, he has applied his knowledge successfully with huge brands, celebrities as well as his own personal brand, and other clients who didn't have the added help of being in the public eye. Friends he applied the science of his books well before the books were written and is here today to talk about some key points and valuable takeaways that you can use immediately. I've linked his information in the description and I strongly recommend purchasing them as I have.    Brendan's Bio and Contact: Brendan Kane is an outside-of-the-box thinker, speaker and author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. He is the author of the international best-selling book ​One Million Followers​ and the newly released ​Hook Point: How To Stand Out In A 3 Second World​, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna, and many others. Link to Brendan's new book Hook Point: How to Stand Out in a 3-Second World:​ ​https://book.hookpoint.com/ https://www.instagram.com/brendankane/   30 Day Trial with Kajabi: https://app.kajabi.com/r/zt3f7AsH/t/briosbr8   www.thepassiveincomeexaminer.com          

If your main contact leaves a company before you secure their business, it's not necessarily a bad thing. In fact, it could create more opportunities. In episode 74, Darren Krakowiak tells you how to turn this seemingly bad situation to your advantage. Grab your free copy of The A to Z of Commercial Real Estate Prospecting: cresuccess.co/abc Get the Hook Point book: https://amzn.to/34egDCM Visit us online: cresuccess.co/podcast To share this episode or your thoughts on it, tag us on social media: @cresuccess or use our hashtag: #cresuccess Connect with Darren Krakowiak on LinkedIn Voiceover: Tracey Szymanski Podcast music sourced from audioblocks.com

Are you looking to grow your followers on social media? Today, every entrepreneur has the ability to reach countless potential customers. It's all about your following and content creation strategy. Brendan Kane, the founder of Hook Point, has helped countless companies and entrepreneurs grow their social media followings. He says having an audience leads to stronger relationships and supporters in your endeavors and opportunities for strategic partnerships and other ways to grow the brand. Join us in this episode as we talk about: Why entrepreneurs need to build a social media following Tips on growing a social media channel Can you grow a personal brand with limited resources and a small budget? Which social media channel should you focus on first? Biggest mistakes people make when it comes to creating content Catch it here or visit https://bit.ly/byobBrendanKane for the shownotes and video interview.  ******************************  We frequently get asked things like: What do we use for courses and email marketing? What platform do we use to find people to join our team? What tools do we use for project and task management? Where do we host and publish podcasts and how do we transcribe them? And More.  Well, we just put together the Entrepreneurs' Online Business Toolkit PDF which will give you a complete breakdown of the tools we use to run our 7-figure businesses and how we use them. Click here to grab a copy, it will be an invaluable resource in your entrepreneurial journey! Connect with us: Website: https://www.byobpodcast.com/  Instagram: https://www.instagram.com/byobpodcasting  Facebook: https://www.facebook.com/thebyobpodcast  Twitter: https://twitter.com/thebyobpodcast  Newsletter: http://www.byobpodcast.com/newsletter 

Title is two books: "The Charisma Myth" by Olivia Fox Cabane and "Hook Point" by Brendan Kane Awesome books reviewed.

In his episode of Invest in You, Fredrik talks to business and brand advisor Brendan Kane, author of ‘Hook Point : How To Stand Out In A 3 Second World' and CEO and founder of Hook Point agency.  Brendan talks about how he started in his specialty of digital branding and publicity for the entertainment industry after initially attending film school and moving onwards to movie advertising. He details how he has helped many corporations and individuals find their “Hook Point.”   KEY TAKEAWAYS Initially planning to be a film producer Brendan found that film school offered no guidance or insight into the business side of film making so he decided to educate himself.  Brendan found his ‘Hook Point' was his ability to assist film makers with post production online publicity of a movie. In 2007 he pioneered he idea of using YouTube influencers to publicise movies. Brendans company Hook Point helps people communicate at scale to customers and attempts to move marketing principles on with a digital forum to get their message out there with a more modern strategy. Platform algorithms have one job and that is to retain viewers so the longer they spend viewing the video the more likely that video will be seen by more viewers. Brendan spends a lot of his time meeting people and learning what they do to enhance his skills and recommends actual face to face communication as a learning tool. BEST MOMENTS   ‘As I said “I wanted to be a film producer” I could see everybody's eyes glaze over, you're Just one of a million. So I had to reassess and find what is my way to stand out, what is my “Hook Point.”' ‘At my core I'm an entrepreneur. I want to build things and I found I was asking for permission to do things more than actually getting to execute.' ‘As marketer's or just people who want to disseminate a message at scale we are competing against hundreds of millions of messages and we need to have more nuance, more sophistication, more psychology in the way that we are constructing our content.' ‘Most business owners have spent years mastering their craft. However, the more you become an expert in something the less you can distill it down into its simplest form.'   ABOUT THE GUEST Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book ​One Million Followers​ and the newly released ​Hook Point: How To Stand Out In A 3 Second World​, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. GUEST RESOURCES  Link to Brendan's new book Hook Point: How to Stand Out in a 3-Second World:​ ​https://book.hookpoint.com/   ABOUT THE HOSTS   Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.   CONTACT METHOD Fredrik Sandvall www.fredriksandvall.com www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/   Charlie's Youtube Channel:   https://youtube.com/c/Sandvall   Youtube link to the mentioned videos Ivans "No spotter required"  https://www.youtube.com/watch?v=nzF6ImMmTYc Charlies "How to find diamonds using clay and maths"  https://www.youtube.com/watch?v=Ufkx7j67Unk See omnystudio.com/listener for privacy information.

Join Patti Katter with Brendan Kane as they talk about how to get over a million followers from scratch in 30 days. Brendan is the founder and managing partner at Hook Point and an out-of-the-box thinker for Fortune 500 corporations, brands, and celebrities. He shares creative strategies for effective social media marketing. Here's a breakdown of what to expect in this episode: Experiences from childhood ingrained into adult work ethics Take time to experiment with things and learn from failure The best way to learn about business is to start one How to put oneself out there on social media Brendan's advice to those trying to be more active on social media And so much more! ~ About Brendan Kane: Brendan Kane is an out-of-the-box thinker for Fortune 500 corporations, brands, and celebrities. He thrives on helping individuals and companies systematically find and engage new audiences who reward relevant content, products, and services with their attention and spend. He started his career at Lakeshore Entertainment, where he oversaw all aspects of Lakeshore's interactive media strategy. While there, he worked on 16 films that generated a worldwide gross of 685-million dollars and pioneered the first-ever influencer campaign to promote Lakeshore's movies effectively. Kane went on to build applications and platforms for celebrity clients Taylor Swift, Rihanna, Michael Strahan, supermodel Adrianna Lima, and pro skateboarder Ryan Sheckler. The applications and platforms Brendan created for his celebrity clients have been accessed by over 50 million people worldwide. In partnership with MTV, Brendan conceptualized and built an advertising technology that monetized consumer-to-consumer interaction within social networks. This technology was utilized by MGM, Lionsgate, Sony, Yahoo, MTV, Rockband, and Vice magazine. He also served as vice president of digital for Paramount Pictures. He helped scale one of the largest social optimization firms in the world that works with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable Fortune 100 companies. Kane is most recently known for generating one million followers in over 100 counties in less than 30 days. He went on to publish the best-selling book One Million Followers, which breaks down how he was able to achieve such a feat. ~ You can find Brendan Kane on . . . Website: https://brendanjkane.com Facebook: https://www.facebook.com/BrendanJamesKane/ Instagram: https://www.instagram.com/brendankane/ ~ Connect with Patti! Website: https://pattikatter.com/ Online Shop: https://thepatrioticmermaid.com/ Instagram: @PattiKatter Facebook: https://www.facebook.com/pattikatter/ --- Send in a voice message: https://anchor.fm/wakeupwithpattikatter/message Support this podcast: https://anchor.fm/wakeupwithpattikatter/support

How can you effectively and efficiently scale quality engagement with your brand or business at pace, whilst ensuring that the essence of what you're trying to achieve and why doesn't get lost along the way?Brendan Kane has been described as an outside the box thinker who empowers brands to scale, expand and accelerate their business and influence.  He has acted as an innovation strategist for Fortune 500 corporations, brands, and celebrities including Taylor Swift, Rhianna, MTV and Yahoo!, helping them to unlock value and transform their businesses via his strategic approach and global network.Through a deep understanding of client needs and goals, Brendan tailors strategies, tools and intelligence to help them capture opportunities and add value.  He has shared some of his most powerful insights within a pair of books – One Million Followers and Hook Point.  The former focuses on how to grow an entity at pace, and its follow-up talks about how to stand out and create a compelling brand in today's micro-attention world. In this episode of The Remarkable Project Brendan discusses the foundations of successful social media scaling, how to encourage content shareability and why understanding what keeps clients and consumers up at night is key to crafting solutions that they will truly value and talk about.Five Key TakeawaysWithout understanding the underlying business goal for using a platform, it can be difficult to benchmark success and hold ourselves and our partners accountable for their efforts and outcomes.  With nearly four billion content creators active globally, it's fundamental to realise that we're not just competing against direct industry competitors, we're competing for attention against everyone else who is also sharing content, full stop.  Not only do we need to be creative in how we get audiences to stop and take notice within the first three seconds, but we need to act authentically, so that we encourage on-sharing but avoid becoming click-bait.  Taking time to understand who we're talking to is crucial, but so is figuring out who it is talking to them – who are we, or who do we want to be in this intimate interaction?  We're more emotionally connected to what we ‘want' than what we ‘need', so it makes sense to create a hook which talks to the former first.  Once we've grabbed attention by cutting through the clutter, we can proceed to engage the ‘thinking brain' by laying out how to fulfil the needs that will unlock the want.  Remarkable Quotes[09:51] “...if you're not stopping the scroll when people are going through their social feeds, they're never going to get to your story.“[14:47] “…one of the biggest mistakes people make on social media is that they're designing their content as though it's a one-to-many platform, but in reality it's a one-to-one platform.”[17:21] “…people will get on and they'll say “hey everybody, how's everybody doing?” – and it's like “I'm on my phone, who is everybody, who are you talking to?!”” [23:45] “…the businesses that thrive and survive are the ones who can constantly adapt and innovate." [25:25] “…all the attention in the world doesn't mean anything without any substance to it.”Relevant References‘Hook Point' by Brendan Kane [2021]‘One Million Followers' by Brendan Kane [2018]Connect with BrendanUnderstand what he and his team do to help create Hook Points and how to talk to them hereLearn more about his books Hook Point and One Million FollowersConnect on Instagram:  https://www.instagram.com/brendankane/

Brendan Kane is the founder of Hook Point, author of Hook Point and author of One Million Followers. Brendan is an expert of growth strategy who thrives on helping individuals and companies systematically find and engage new audiences. He and his team have achieved over 50 billion views online and billions in revenue for their clients, such as MTV, Vice Magazine, Google, Taylor Swift, Rihanna and other massive names. Today we are going to focus on virality across the different social networks and learn how to become viral, how to engage, stand out and dominate organically the various different social networks. All this and much more, up next. Bullet points (00:35) Intro (02:05) The start as an entrepreneur (05:42) Providing value (07:04) One Million Followers: Building platforms and working with Taylor Swift (09:35) The inflection point: Testing methodologies (14:43) Needs vs wants (16:18) Reaching one million followers in 30 days (18:05) How to gain followers (18:26) First: Put followers aside (19:27) Second: Start with research (23:22) Debunking a myth about the algorithm (24:15) Pleasing the algorithm (26:15) Proving to the algorithm that you can hold attention: Stopping the scroll (29:06) How to increase retention (29:50) First: The Jenga theory (31:45) Second: How are you communicating? (33:51) Where to find out more (35:11) Rapid fire question round (35:27) If you ever had to start again, how would you make your money? (36:00) Selling B2B (36:38) What is the most common or biggest mistake that leaders make? (37:16) Who is a great leader (alive or dead) and why? (38:01) How do you identify a good business partner? (39:05) What is one of your proudest moments? (39:48) What is one interesting fact about you that not many people would know? (40:45) Working on yourself (44:44) What daily routines do you have (morning or evening) that have helped make you successful? (46:14) What is the most exciting question you spend your time thinking about? (49:55) What book (or books) changed your mindset or life? (52:02) What advice would you give your younger self? (52:34) What unusual or underrated food or drink should more people try out? (54:54) What makes you happiest? (56:04) Any asks or requests for the audience?

If you want to properly grab people's attention in social media, you need to use hook points. Learn what a hook point is and how you can use it to sway the algorithm over to your side. Join your host Mitch Russo as he talks to Brendan Kane on how to build an online following with hook points. Brendan is an author, speaker, and founder of Hook Point. Learn that your brand isn't everything and that your research on the market is more important. Understand how the algorithms of social media works. And, learn about his newest book Hook Point. Learn all that and more today!Love the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

Links related to this episode: https://amzn.to/3vUAHDY (Brendan Kane Hook Point book on Amazon) https://www.hookpoint.com (The Hook Point website) https://amzn.to/3nAXWzu (Brendan Kane One Million Followers book on Amazon) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Roy's BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy's YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Get Roy's Daily Emails) Brendan Kane personally got more than one million followers in one month, on social media — TWICE... And not just for the sake of having followers — but to prove he has a repeatable process that anybody can use to get followers and grow their business.   (Although he's worked for celebrities like Taylor Swift and Rihanna and big entertainment companies like MTV, Disney, and Netflix — he's neither a celebrity nor a big company…) How did he do it? In short, he mastered hooks — or Hook Points — and viral content. The type of content people stop scrolling for, then engage with, share, and follow the creator.  The type of content social media platforms LOVE. And he's turned it into a repeatable process. All with the aim of driving real, tangible business results like leads, customers, sales, and profits. https://youtu.be/6UOJZoMDlYU (In today's episode I interview Brendan Kane about Hook Points, One Million Followers, and his scientific approach to creating viral content...) Yours for bigger breakthroughs, Roy Furr

Welcome back to 3-Minute Marketing, where we get the world's foremost marketing leaders & innovators to tell us their juiciest secrets to marketing success. Today, I'm chatting with Brendan Kane, Founder & Managing Partner at Hook Point. Brendan's a fascinating guy & his “Hook Point” methodology has been the secret weapon behind names & brands The post How to Use Algorithms to Scale the Impact of Your Marketing with Brendan Kane appeared first on WebMechanix.

Welcome back to 3-Minute Marketing, where we get the world's foremost marketing leaders & innovators to tell us their juiciest secrets to marketing success. Today, I'm chatting with Brendan Kane, Founder & Managing Partner at Hook Point. Brendan's a fascinating guy & his “Hook Point” methodology has been the secret weapon behind names & brands […]

In this episode I speak with Brendan Kane, one of the pioneers in influencers as a marketing vehicle, author of "Hook Point" and "One Million Followers" whose wakeup call was being smacked by his dad and told to think before he spoke and also how he outthought a bully by leveraging an influencer group. Listen and be in for a treat with someone who is so clear and articulate it almost hurts. https://brendanjkane.com/

How To Grab And Hold Attention In Order To Monetize Your Brand With Brendan Kane This is a special episode highlighting the expert knowledge shared at the Social Genius event. Tristan and Jeff brought in some of the biggest names in social media and now they are repurposing the content to share it with you on the podcast! Today you will hear from the author of best selling books, 1 Million Followers and Hook Point, Brendan Kane on how to find, engage, and grow your social media audience. He has helped people like Taylor Swift, Katie Perry, and Rihanna. You don't want to miss this! Episode Highlights: What is the amount of time that you have to hook someone into your content? Brendan shares the mistakes content creators make in trying to hook their audience. Where are brands failing when it comes to social media? Where do adjustments need to be made? There is a real physics to delivering a message. Brendan shares his Hook Point Formula. The days of click bait are really over...you have to earn and maintain the attention to stop the scroll. What is the actual blueprint to a successful hook point and therefore successful marketing? Most brands are connecting with less than 30% of their target audience. Why? Most brands are connecting with less than 30% of their target audience. Why? Communication = Math. There are 6 main ways that audiences interact with the world and process content. Jeff asks Brendan, “How do you best lead into videos in a way that attracts attention?” Influencers connect on a one to one basis and feel like friends. The best content creators make it an active experience. Brendan gives examples of verbal and non-verbal attention grabbing techniques. Tristan points out how the media, like the news, grabs attention. Brendan weighs in about sustainability and trust issues. What are some things that entrepreneurs should be paying attention to when they are looking to grow their influence on social media? Brendan outlines The “Common Sense” Model for brands and why it doesn't work. He then outlines his Predictive Viral Content Model that merges creative with scientific Methodology and why it does work. Where do you start with the behind the scenes research that is needed to be successful? As an example for real estate agents, what would it look like for them to “stop the Scroll”? Brendan explains how to make your content digestible for the general audience and how the algorithm prioritizes content.    Resources Mentioned: Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ https://hookpoint.com

Featured Stories - The Mushans Chalk Up Another Win and Velmic and Professor Taliep join Tosh to tell him about their visit to Hook Point in Boralus Sponsors: Moonberry Juice, Halfhill Market and Stormstout Brewery Recorded live at The Lazy Turnip Inn in the village of Halfhill, the Valley of the Four Winds in beautiful Pandaria! Reach us on Twitter @HalfhillReport, @PTaliep, @Toshmifune1, by email at halfhillreport@yahoo.com or on in the Discord channel. Find Toshmifune and Professor Taliep on the Wyrmrest Accord server! Find branded Halfhill Report and Halfhill Ag Alumni Merchandise at https://www.zazzle.com/store/halfhill_report Show Credits and Acknowledgements Opening Music and bumpers: China Town by Audiobbinger Productions http://freemusicarchive.org/music/Audiobinger/Audiobinger_-_Singles_1776/China_Town_1874 Copyright: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0:  Bonnie and the Bear Music https://freemusicarchive.org/music/John_Bartmann/Royalty-Free_Soundtrack_Music_Album_Two/90s-sitcom-joy used under Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) Pandaren Inn Music - Mists Of Pandaria https://www.youtube.com/watch?v=F9l7Zm3Mo8Q Website Banner Art by  Sandra Schnell https://sanii.artstation.com   Logo Art by Toshmifune based on photo by imagesthai.com from Pexels https://www.pexels.com/photo/landscape-photography-of-cliff-with-sea-of-clouds-during-golden-hour-733172/  All place names, character names and music from World of Warcraft used in the Halfhill Report are the exclusive property of Blizzard Entertainment.  World of Warcraft is a trademark or registered trademark of Blizzard Entertainment Inc in the US and other countries. No copyright or trademark infringement is intended by The Halfhill Report.

Please listen to the latest episode of our Finally, Marketing That Works podcast. In this one, we're sitting down with Shawn Walchef. He is the founder and CEO of Cali BBQ Media, where he entertains and educates entrepreneurs on how to adapt their business strategies in an increasingly connected world! Hear from him as he shares some insights on merging traditional methods into innovative digital approaches. Highlights of This Episode: [01:33] Cali Barbecue Media [01:47] Undesirable Location [02:04] Yellow Pages [03:11] Pacquiao Fight [04:06] Commercial for a Restaurant [04:51] Ghost Kitchen [05:55] Barbecue is Subjective. [06:25] Simplifying the Internet [08:16] “During a pandemic with a restaurant.” [08:27] Greatest Gift Accelerator [09:03] Primary Technology Partner [09:55] Kids are making $20 Million [11:31] The most difficult thing is getting over the ego [11:53] Sounding Stupid, Looking Stupid [12:34] Plan, Produce, Publish, Promote [13:11] “No one's going to tell your story better than you are.” [14:37] Boom, Boom, Boom, Boom, Boom [15:48] “Being the hero and loving good food and being a part of something more than themselves.” [16:45] “I'm a barbecue media person.” [17:23] “The goal is to create to be so good they can't ignore you.” [17:59] “The craft of storytelling, the craft of producing media content, our job is to be so good.” [18:20] Incredible Opportunities [20:24] Build a relationship and a community [22:27] Compartmentalize [24:29] I spent money on this and boy did it flop [26:46] “I wish I did more.” [27:19] Passive Conversation [27:51] Clubhouse [29:21] “Have a conversation build a deeper connection.” [30:05] “I have to take care of myself first.” [30:59] Conceited and Self-centered [32:21] “You're learning how to post better.” [33:40] “They reward native video.” [33:58] Hook Point? [35:33] Smartphone Storytelling YouTube Podcast Video Link: https://www.youtube.com/watch?v=YseaQB_-nnk&t=172s

Links related to this episode: https://www.breakthroughmarketingsecrets.com/origami (See the satisfying origami video!) https://amzn.to/3sK592m (Check out Hook Point by Brendan Kane on Amazon) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210824 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210824 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy's training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy's YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy's Daily Emails) What the heck does a satisfying new origami fold I learned this weekend have to do with creating hooks for your online marketing? Everything! I've been listening to the audiobook of https://amzn.to/3sK592m (Hook Point by Brendan Kane). In it, he shares a very powerful online marketing “rule.” It's a take on the ol' 3-second rule. But it's all about creating compelling hooks, getting your prospect's attention, building a following, and generating response. And if you are creating pretty much ANY online marketing or content today… You need this. https://youtu.be/lmZ4JIruWK8 (Check out today's episode and discover how to create more compelling hooks using the 3-second rule...) Yours for bigger breakthroughs, Roy Furr

Social media has given everyone a platform to stand out. Unfortunately, this makes it challenging for individuals and brands to set themselves apart from your average user. Brendan Kane shares secrets to how you can build a powerful hook for your social media content. As the Founder and CEO of the Hook Point Agency, Brendan has helped hundreds of individuals and brands with their business and digital strategy. He's been in the entertainment industry for more than 15 years, assisting people to stand out in an oversaturated market. With his international best-selling book, One Million Followers, and newly released, Hook Point, he shares how to rise above the noise. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/301.

If you post anything on social media then you'll be familiar with the slightly vain frustration of people whizzing past your post without giving it a glance. Yes - those people might just be stupid.  But it's more likely that you didn't hook them. Today, on the podcast, I'm speaking with Brendan Kane about Hook Points.   If you're wondering what a Hook Point is - and you should be if this matters to you - then you can listen in and discover exactly how to deploy them in your content and actually stop the scroll. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In our last episode, we reviewed the importance of creating powerful Hooks across all your Messaging Platforms. Today, we introduce you to 5 Hook Point Secrets. The FIRST SECRET suggests you look for ... --------------------------------------------------------------------------------------------------------------------------- If you're thinking about creating a laptop business and generating residual income, we encourage you to REGISTER NOW for our new Webinar: The Entrepreneur's Journey.

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand - both online and off - so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it - but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, a thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World , as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. Here's some of the topics we covered: Content is king Grabbing attention Holding attention Recognizing patterns Understanding the one to one connection Contextualizing information The noise of ecommerce “Nobody Cares” Lead with pain point  To find out more about our guest:https://hookpoint.com/ To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com  Please Review and Subscribe

Your book is a business. And if you're not designing your entire business around your book, it will fail.  These are the frank words from Bendan Kane, author of the bestsellers Hook Point and One Million Followers.  The globally recognized author learned this lesson after writing his first book, One Million Followers.  Brendan tells show host Josh Steimle: “You need a strategy for your book so that readers know what action you want them to take in terms of working with you.  “I didn't really have that mapped out (with One Million Followers). I kind of had a vision of building a brand where I get paid to consult and speak. But I quickly realized most people just wanted me to build followers for them, which is not a business I'm interested in.”  A Three-Part Strategy For Penetrating a Market Saturated With Books and Content   Every single author needs a hook point for their book to stand out. “Without it, you can't stop somebody in the first three seconds and hear them say ‘I'm interested, I want to learn more.'  There are three core areas Brendan focuses on with clients. The first is determining the hook point, so that a book stands out above the 1.7 million books published every year.  Of course, an author isn't just competing against other books. There are 100 billion messages sent out on digital platforms each day, he notes.  Next, he determines how to create a sustainable and predictable marketing engine to drive people to buy a book.  Number three, once someone has the book, what are the steps you want them to take to engage with you as an individual, as a company, as a brand, or as a product?  Even If You Write a Book To Give To Others, You Must Still Market It   Brendan says this applies even if your motivation to write a book is to give to others, and not to grow your venture.  He says: “When people talk about impact and wanting to help people and give back, I love it, I want to support that. But in order to do that, we need to have a sustainable engine to make that happen. And that's where most people are failing.  “When it comes to books, some people have this aspiration that there's value that they want to offer the world. And that value can come in many ways, shapes or forms.  But without a foundation . . .  a real marketing strategy that is sustainable, you are most likely going to fail!”  Brendan says that he doesn't invest his energy in book launches, but instead in a marketing engine that is predictable and can be scaled so that he can constantly sell books every single month  A Predictable Marketing Engine   In fact, Brendan's been so successful at developing this kind of marketing engine that he knows exactly how many copies of a book will sell each month.  “My One Million Followers book, we are selling more books today than when we first launched. And we have a predictable engine where we can scale and know exactly how many copies we sell every single month.  From talking to a lot of people in this industry, 99 percent of authors do not have something like that. That's why most of them are failing to get their message heard.”  The Hook Point Development Process: Identify Patterns And Break Them   Brendan's first step with a client is to look at existing patterns around a subject matter.  “For example, we were working with a client in meditation. They have a meditation book, they have a meditation retreat, business, and courses. Meditation is difficult, because it's been around for 1000s of years. So if you type “meditation” into the Google search, you're going to get over a billion results,” he explains.  A high number of results like that doesn't worry Brendan. In fact, he loves oversaturated markets because they tell him a market actually exists.  “What we have to do is identify the patterns of what other people are saying, and how they're showing up in the world to make sure that we are not falling into the trap with a pattern that everybody follows.”  Once the pattern has been identified, Brendan finds a way of breaking it and replacing it with a different pattern. It sounds straightforward, but it takes research to see patterns and the issues, or pain points, the consumer is experiencing.  A hook point will often focus on what people want, now a ‘how to' or what's required on a journey - no-one would buy that book. But a book with the hook point built around what people want means that the consumer will connect with it and follow the journey the author lays out for them.  If you liked this episode and show notes you'll find these episodes useful:  Chris Ducker On Writing And Marketing His Books  Kiri Masters On Using Networking and Content To Generate Book Sales  LINKS  BrendanJKane.comInstagram  Facebook  LinkedIn   SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.  We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com

What if I told you how to get 1 MILLION FOLLOWERS in 30 Days? Gave you the exact blueprint for how to build a brand so successful that you become an innovation strategist for Fortune 500 companies, other global brands, and celebrities to unlock value and transform their businesses? This week I interviewed Brendan J. Kane, author of “1 Million Followers” and “Hook Point: How to Stand Out in a 3-Second World”, to share how he has helped scale brands to stand out in the noisy world we live in. With an extensive client list including the personal brand of Taylor Swift, he has repeatedly backs up his methods to successfully build a brand with purpose. This is one episode you won't want to miss! Resources Mentioned: -[Book] Hook Point: https://amzn.to/3wYzXOh -[Book] One Million Followers: https://amzn.to/2OYCIyc -2021 Content Calendar: www.thefitpharmacist.com/contentcalendar -Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com Main Points From this Podcast: - How a Hook Point can leverage your message to ignite brand growth - Why overstimulation has created a need to hook your audience on value - The invaluable focus of treating your brand as a business - Social media followers and the transition to in-person connections - Where most personal brands fail and how you can succeed Like The Fit Pharmacist on Facebook: www.facebook.com/fitpharmfam Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC -Website: www.thefitpharmacist.com -LinkedIn: www.linkedin.com/in/fitpharmfam -Instagram: www.instagram.com/thefitpharmacist -YouTube: bit.ly/2x2urwl Guest: Brendan J. Kane -Instagram: www.instagram.com/brendankane -Website: https://book.hookpoint.com -Facebook: https://www.facebook.com/BrendanJamesKane

This week's guest is Brendan Kane. He is the author of the books One Million Followers: How I Built A Massive Social Media Following In 30 Days and Hook Point. He's been providing business and digital strategies to clients such as A-listers Taylor Swift and Rhianna, and big brands like MTV, IKEA, and Skechers for more than 15 years. His rich experience allowed him to identify the secrets of growing your audience authentically. In digital marketing, your competition is not only your direct competitors but all the other businesses, from different industries, that also have an online presence. He shared with us the common mistakes that most business owners make when working on their social media presence. One thing he mentioned was the importance of having a content structure that is most suited to your strength. What works for one person may not necessarily work for you. It is best for you to know what you can best and most comfortably do. Lastly, it is the right mindset that will make you go further.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Brendan's website: https://book.hookpoint.com/Instagram: https://www.instagram.com/brendankane/Email: bkane@brendanjkane.comLearn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Attention spans are at a historical all-time low. The first three to five seconds of any marketing piece you post on social media determine whether it is going to get engagement or not. These first few seconds are the focus of social media expert and digital strategist, Brendan Kane in his new book, Hook Point: How to Stand Out in a 3-Second World. In this seminal work, he talks about the core pillars of grabbing and maintaining people's attention to your brand or message. For many years, Brendan has been empowering brands to stand out in oversaturated markets. He is best known for being the author of the bestselling book called One Million Followers. Join in as he explains how the hook point works in this conversation with Adam Markel.Get the newest Conscious PIVOT Podcast episodes delivered directly to you – subscribe here. And, if you're enjoying the podcast, please give us a 5-star rating on iTunes! For instructions click here.DOING THIS for 10 Seconds Can Change Your Life! Click here to watch Adam's Inspiring TEDx Talk!

What would you say or do if you only had 3 seconds to grab someone's attention? In other words, what's your Hook Point? These days, attention is a form of currency.  And with the number of stimuli fighting for this attention, one needs to find a way to stand out from the crowd. Without it, it won't matter if you provide something of value - no one will hear you. Luckily, today's guest can teach us how to do this in an authentic, non-”salesy” way. Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. Today we talk about: Crafting your hook point without being cheesy or “salesy” Social media and personal branding 101 The secret to authentically reaching more people with your content Why you should get rid of your slide deck and listen Connect with Brendan Via his book: https://book.hookpoint.com/ Via Instagram: @brendankane If you want to learn more about social media and branding, we have another great episode for you! Click here to listen to Shanté Cofield discuss her strategies for mastering the social media market. In this episode you'll hear Brendan discuss the importance of listening and asking great questions. Check out my latest blog for a breakdown on the 5 types of listening that every leader must learn. Join Our Coalition Mentoring Program here Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At: www.ArtofCoaching.com

In today's Daily Dose, I discuss how to create engaging content or ads that just work for entrepreneurs. This is taken from the amazing book Hook Point by Brendan Kane where he discusses the 6 ways people perceive the world, which 1 of the 6 are you? We are here because we want to build a 6-figure profitable business that allows us to use our gifts to serve others, impact the world and live life on our terms. I'm A No BS Entrepreneur I Don't Give Up. No Excuses Here. I Learn From My Failures. I Seek Discomfort, It Helps Me Grow I Speak My Mind, I Stand Up For What I Believe In. I Use My Gifts To Serve Others, I Empower Them. I Am Focussed. I Am Disciplined. I Get Shit Done. I Build 6 Figure Businesses! I Am A No BS Entrepreneur! I am Afro Ndiritu, Entrepreneur, Keynote Speaker & Mentor Now the question you are probably thinking is how can I build a 6-figure profitable business, if that is your question then this podcast will give you the answer. Each week there will be experts from the world of Business & Marketing along with a Daily Dose of secrets on how to build a 6-figure business.

How to Stand Out in a 3-Second World… Did you know that in the 1970's ads were seen by the average American 700 times a day? In 2020, that has now risen to a shocking 4,000 - 10,000 per day according to Brendan Kane's new book, Hook Point. With all that noise how do you stand out from the crowd? (Click in the comments section). This is the BIG question! In today's Daily Dose I discuss how you and your business can grab attention in the first 3 seconds taking inspiration from Brendan Kane with from his new book, Hook Point. We are here because we want to build a 6-figure profitable business that allows us to use our gifts to serve others, impact the world and live life on our terms. I'm A No BS Entrepreneur I Don't Give Up. No Excuses Here. I Learn From My Failures. I Seek Discomfort, It Helps Me Grow I Speak My Mind, I Stand Up For What I Believe In. I Use My Gifts To Serve Others, I Empower Them. I Am Focussed. I Am Disciplined. I Get Shit Done. I Build 6 Figure Businesses! I Am A No BS Entrepreneur! I am Afro Ndiritu, Entrepreneur, Keynote Speaker & Mentor Now the question you are probably thinking is how can I build a 6-figure profitable business, if that is your question then this podcast will give you the answer. Each week there will be experts from the world of Business & Marketing along with a Daily Dose of secrets on how to build a 6-figure business.

Join Ajit Nawalkha and Brendan Kane as they talk about how to make yourself visible to your audience in order to deliver your message. Brendan shares some steps to help you write in a way that will actually catch other people's attention which, in a world with social media, advertisements, and content everywhere, is a very hard task. Brendan also explains the concept and application of what he calls a “hook point." “At the highest level, a hook point means grabbing attention.” – Brendan Kane Brendan explains that, nowadays, everyone in every place is craving attention. On the other hand, everyone in every place has something to offer and wants to stand out. Business Coaches, Fitness Coaches, Mindset & Lifestyle Coaches, all of them need their messages delivered, but with this huge sea of competition, you have to learn to rise above it. “If you open up Instagram right now, you'll probably see LeBron James, Kevin Hart, The Rock, or Netflix and then your post comes up.” – Brendan Kane   About Brendan Kane Brendan Kane is a best-selling author (One Million Followers & Hook Point: How to Stand Out in a 3-Second World) and social media expert who started his career in the filming industry. Having realized the great amount of competition that existed amongst all producers and filmmakers, Brendan managed to stand out and create his own hook point: bring value to all these professionals.   Key Timestamps [4:50] – Brendan shares his background. [8:58] – The proper concept of a “Hook Point”. [13:16] – The reason why people are failing to grab attention. [18:31] – Tips to share a more compelling story. [22:42] – Insights of the 5 Step Process to create a hook point. [27:31] – Mistakes when trying to stand out. [31:17] – “Earn the right to market something”   Subscribe to this podcast to automatically get new episodes in your favorite podcast app.  Connect with us! IG: @brendankane IG: @officiallyajit IG: @evercoach.mindvalley FB: Evercoach by Mindvalley Website: www.evercoach.com

In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It's not easy, but it's surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible. “At its highest point, a hook point equals grabbing attention.” - Brendan Kane   In This Episode: How to stand out in a world of 60 billion messages sent every day The KEY three pillars of grabbing and KEEPING attention Why a perfect hook can't last forever The difference between what people WANT vs. NEED Why hooks need to cater to the largest possible audience     Connect with Brendan Kane: Get Brendan's books here:  https://hookpoint.com/the-book/  https://onemillionfollowers.com/ Website: https://brendanjkane.com/ LinkedIn: https://www.linkedin.com/in/brendanjkane/ Facebook: https://www.facebook.com/BrendanJamesKane/  Instagram: https://www.instagram.com/brendankane/  Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

數位平台每天發出的資訊超過600億條，你必須靠有效的「鉤子」，簡明扼要地傳達你想要表達的內容，並在3秒或更短時間內抓住人們的注意力。

數位平台每天發出的資訊超過600億條，你必須靠有效的「鉤子」，簡明扼要地傳達你想要表達的內容，並在3秒或更短時間內抓住人們的注意力。