Truth Behind Travel

Dolores Semeraro interviews Lola Akinmade Åkerström, international bestselling author, keynote speaker, and award-winning travel photographer for National Geographic, BBC, CNN, The Guardian, Travel + Leisure and more. Lola Akinmade Åkerström was named one of 2023's Most Influential Women in Travel by Travel Pulse and has been recognized with multiple prestigious awards for her work including Condé Nast Traveler's 2024 Women Who Travel Power List. connect with LolaTruth Behind Travel Podcast is sponsored by “Women Travel Leaders”Women Travel Leaders is a community that supports high performing purpose driven travel business leaders grow their travel businesses in less time by fostering a community of heart-led leaders who prioritise authenticity and impact above all else.Through global online and in-person events, community lead learning, and peer to peer support, Women Travel Leaders creates the conditions for trusted connections that foster mutual support that lead to new business opportunities. Are you ready to start thriving in your travel business and your life through connecting with a powerful community that truly has your back? Follow this link mention DOLORES in the Referrer name to first access when applications open again and receive 25% off your first year of membership. ____________________________Welcome to Truth Behind Travel Podcast a platform for tourism, travel and hospitality professionals and enthusiasts to share, learn and unlearn what we need to create better tourism, protect the environment and become better humans. I am your host Dolores Semeraro and every week I bring on the podcast the voices of those out there making a difference, to learn the hard truths behind the world of travel and tourism, what works and what we can collectively do better. Welcome to Season 4 - a series of conversation fully dedicated to Women in Travel the trailblazers the visionaries who have been and continue to be the force for good we need to hear more from. Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional. Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows. As a professional keynote speaker, Dolores' speaking topics encompass sustainable digital marketing for the tourism industry, how to establish digital mastery, and learn how to identify today's traveler's needs. During the pandemic, Dolores launched her podcast show named ‘Truth Behind Travel Podcast' where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel. In the recent years, Dolores has continued to work and live on beautiful islands such as Mauritius, where she started her tourism and hospitality marketing consultancy working closely with the Mauritian luxury hospitality sector as corporate trainer. According to her international clients, Dolores is a gifted trainer and intuitive workshop facilitator. She is now based in Europe where she actively works as keynote speaker and corporate trainer in the tourism industry. www.doloressemeraro.com dolores@doloressemeraro.com Instagram @dolores_semeraro LinkedIn @dolores.sem

Podcast host Dolores Semeraro interviews Josh Filer, Managing Director of D&S Travel Supplies based in the UK on how to nail the art of gift giving in the tourism and travel corporate world. This is a very special time of the year. For those of you celebrating the festivities ahead of us, this is a time that calls for celebration and reflection, time that we want to spend with our families and friends.But even if you are not celebrating the festivities right around the corner, it's almost impossible to escape the commercial side of things and the urge of buying gifts for the ones we love, the ones we work with, the boss or anyone else for that matter nowadays. So today's podcast episode is dedicated to the art of gifting, particularly in the hospitality and tourism industry. How do we gift a business partner? A client of the travel agency, an attendees of our trade and tourism event, a guest of our hotel? And most importantlyWhat do we gift them with? A branded pen? A notebook? So much in the gifting arena has been said and done, so today, when eco-friendly materials and renewable energies are becoming one of the key decision factors in whether a gift is successful or not, wrapping up a branded item is simply not enough. My guest today is an expert in the art of gifting, particularly when it comes to corporate branded gift in the travel and hospitality industry. Mr. Josh Filer. Josh is the Director of D&S Travel Supplies, a specialist in promotional gifts and branded merchandise based in the UK. With Josh we are going to discuss how the art of gifting in the corporate world has changed over the years, what are people asking and how we can come up with the perfect gift for the perfect occasion, a process that he calls ‘the journey'.  Dolores Semeraro is an internationally recognized tourism keynote speaker and trainer who has inspired thousands of people in the tourism industry to build a stronger, more sustainable, and more resilient future of travel. In her keynotes, Dolores shares with her audience how to develop sustainable marketing thinking through her action-oriented thought process, which observes the interconnectivity of the stages in the travel product life cycle. By applying this process, operators in the tourism, travel, and hospitality sectors can visibly enhance the longevity of their marketing strategies, effectively rendering them more sustainable in the long term for the well-being of all stakeholders involved. Dolores is a passionate advocate for responsible travel, sustainability, and innovation. With her signature Mediterranean warmth and straightforwardness, she encourages audiences to challenge their "Business As Usual" status and strive for the improvement of the tourism industry and the well-being of all stakeholders. Through her decades-long experience in the industry, she has motivated hoteliers and tourism professionals to take action, enhance their communication, and create a purposeful and innovative tourism ecosystem. She also advocates for slow travel, exemplified by her extensive travels with her husband and beloved dog in their campervan. When not chronicling ...

Dolores Semeraro on the truth behind Accessible Travel today with guest speakers Ali Parker from Travel Counsellors and Mike and Silvia Hill from Endeavour Safaris in Botswana. We most commonly in tourism and travel, refer to Accessible Travel as the sphere in which travellers with limited mobility or disabilities can access travel options in a fully inclusive way.  In this episode we explore the truth behind booking accessible travel holidays for travel agents and tourism operators. In particular we discuss: 1.  The Educational Sphere around Accessible Travel: the training needed amongst the tourism operators in order to deliver great travel experiences for travellers with limited mobilities or disabilities. 2. The Supply Chain and all the parts involved in delivering the perfect travel experience: from the travel enquiry to the accommodation, the transport and all the logistics. 3. The Hotel experience and how can hotel rooms & suites be more accessible and inclusive without compromising the look and feel of the space. 4. Normalise Accessible Travel and the conversations we have both with the clients and the suppliers: how do we shift from accessible to inclusive.5. The Business Volume: is it big enough to prompt more investments and much needed changes? 6. The role of Governments and the public authorities in tourism and travel in Accessible Travel, where do the private operators feel supported and where, instead, lack of support negatively impacts the outcome of the travel experience. The Podcast guests: Ali Parker - personal travel consultant with Travel Counsellors, a global award-winning travel professionals' network. Ali has more than 20 years' experience in making holidays and travel accessible and inclusive to all, and ever passionate on how to create holidays and travel that meet the need of travellers with even the most complex access and mobility requirements.  Ali is going to take us on a journey to when Accessible Travel was not even a thing to a world where traveling on a wheelchair is not a privilege but a right.  Mike and Silvia Hill - founders of Endeavor Safaris in - Maun, Botswana where they operate – perhaps being the only ones  - incredible safari Dolores Semeraro is an internationally recognized tourism keynote speaker and trainer who has inspired thousands of people in the tourism industry to build a stronger, more sustainable, and more resilient future of travel. In her keynotes, Dolores shares with her audience how to develop sustainable marketing thinking through her action-oriented thought process, which observes the interconnectivity of the stages in the travel product life cycle. By applying this process, operators in the tourism, travel, and hospitality sectors can visibly enhance the longevity of their marketing strategies, effectively rendering them more sustainable in the long term for the well-being of all stakeholders involved. Dolores is a passionate advocate for responsible travel, sustainability, and innovation. With her signature Mediterranean warmth and straightforwardness, she encourages audiences to challenge their "Business As Usual" status and strive for the improvement of the tourism industry and the well-being of all stakeholders. Through her decades-long experience in the industry, she has motivated hoteliers and tourism professionals to take action, enhance their communication, and create a purposeful and innovative tourism ecosystem. She also advocates for slow travel, exemplified by her extensive travels with her husband and beloved dog in their campervan. When not chronicling ...

Dolores Semeraro speaks to the Director General of Slovenia Ministry of Tourism Dubravka Kalin about the success story of destination Slovenia and how it became the sustainability most-copies and observed case study in Europe.On this episode Dubravka shares: The challenges faced growing and developing tourism industryThe best practices that everyone embracedThe shift in the type of tourists coming to the destinationWho does Slovenia look up to?and much more! Learn more about Slovenia here: https://www.slovenia.info/enDolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming am international tourism speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com

Truth Behind Travel Podcast Host Dolores Semeraro talks to Mark Duckmanton, co-founder and CEO of Path Net Zero on the carbon footprint of the tourism industry and shares the solutions provided by the platform. Path Net Zero  provides Carbon Impact Correction solutions for travel, tourism and commercial organisations focused on CSR & ESG. This episode focuses on how the whole impact of of the travel experience can be measured and mitigated with the tools provided by the platform, engaging travel and tourism operators in a more committed and actionable journey to a more responsible tourism business management. Dolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming am international tourism speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com

The GLOBAL COLLECTIVE FOR TRAVEL is a group of Destination Management Companies dedicated to true connections between the travellers and the destination. The Founders of The Global Collective for Travel Tuan Pham, Çağlar Gökgün and Pravin Tamang speak to host Dolores Semeraro about:The truth behind carbon offsettingCommunity tourism frameworksHow does greenwashing looks like so travellers can learn how to spot it For them, sustainability and community tourism are not just buzzwords– they do not want to leave things as they found them, the want to leave things better! Get in touch with them at https://www.globalcollective.travelDolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and hybrid industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com

Founder Oriol Pamies shares the mission and the strategies behind the global success of Queer Destinations, leading LGBTQ+ tourism company that provides consulting and marketing strategies to destinations and tourism companies around the world on the LGBTQ+ travel segment.Oriol Pamies speaks to host Dolores Semeraro about  how to actively promote your tourism and travel business across the LGBTQ+ segmentdevelop and implement responsible policies towards the LGTBQ+ people through the work of Queer Destinations today. Learn more about Queer Destinations hereFollow the work of Oriol Pamies hereDolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and hybrid industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com

Vice Chair of Wellness Tourism Initiative on Wellness Tourism Destination at The Global Wellness Institute Lindsay Madden-Nadeau shares how a Tourism Destination can truly embraces its wellness potentials. On this episode, Lindsay speaks to podcast host Dolores Semeraro about the research work done through the Wellness Tourism Initiative and the key findings that are showcasing aligning factors across destinations around the world on what does it take to actually be able to call themselves a 'wellness tourism destination'.  Learn more about the Wellness Tourism Initiative on here Dolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and hybrid industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com

Special Episode in Italian Language:  Il Metaverso e l' Industria del Turismo. This is a twin episode of Truth Behind Travel Episode No. 60. Dolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and hybrid industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com

The Metaverse for the tourism industry.  During this episode we are going to learn how does The Experience of the Metaverse look like, What is the The Technology we need to access the Metaverse, how Communication in the Metaverse will unfold and how we ensure Accessibility for the Metaverse so that our clients can find us. Beyond the proxies are real opportunities for the tourism and travel operators. What are those? Let's discovery them together with this how-to, step-by-step Truth Behind Travel Podcast episode. Welcome back to Season 3 of Truth Behind Travel Podcast, where we are having conversations that are shaping the future of travel with innovation, technology and sustainability. If you follow the podcast, you might have notice a pause over the past weeks, a much needed one, I would say, one that we don't often take. Today we kick start with one of the hottest topics across the tourism industry. The Metaverse and it application for this industry. Let's get started. Dolores SemeraroTourism & Hospitality Marketing Specialist and SpeakerTruth Behind Travel Podcast Host Dolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and hybrid industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com

IGLTA International Gay and Lesbian Travel Association Chairman Of The Board Of Directors  Felipe Cardenas speaks about the challenges and opportunities for the tourism industry when tapping into the LGBTQ+ clientele to build a safe and inclusive travel experience for all. Across the tourism industry today we often speak about embracing a more inclusive and diverse approach and mindset. But what does it exactly mean? How do we practically develop a more ‘inclusive' company culture and what are the benefits of this approach?  The travellers profile is growing more and more complex by the day, the tourism industry operators have come to understand and even enhance a more gender neutral approach to their customers but a lot more remains to be done and the challenge is that many tourism operators do not quite know how to tackle this social change, which will inevitably have an impact on the future of their business.WHY LGBTQ+ travel is crucial to building an inclusive future of travel HOW you can get on board, put your destination on the map and learn what are the direct financial benefits of tapping into this social movement and WHAT can you do to champion change across your company cultureAbout IGLTAIGLTA, the International LGBTQ+ Travel Association was founded in 1983 and is the world's leading network of LGBTQ+-welcoming tourism businesses. We provide free travel resources and information while continuously working to promote equality and safety within LGBTQ+ tourism worldwide. IGLTA's members include LGBTQ+-friendly accommodations, transport, destinations, service providers, Travel Advisors, tour operators, events and travel media located in over 80 countries.Learn more about IGLTA hereSeason 3 Episode 60SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroDolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. Tourism Marketing and Digital Communication are Dolores' key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world's first travel recovery podcast called ‘Truth Behind Travel' where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.Do you want to suggest a podcast guest? get in touch! contact Dolores hereIf you enjoyed today's ep

Podcast host Dolores Semeraro explores 3 additional areas across the more commonly known '4 travel decision phases', which are having an incredible impact on the outcome of that travel decision. The SEARCH PhaseThe ASSURANCE PhaseThe VALIDATION PhaseSeason 3 Episode 59SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroDolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. Tourism Marketing and Digital Communication are Dolores' key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world's first travel recovery podcast called ‘Truth Behind Travel' where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is today

Podcast host Dolores Semeraro interviews Charitable Travel Founder Melissa Tilling on the secret formula behind the success of her innovative business model. Charitable Travel is an innovative social enterprise travel company that combines charitable giving with great value, choice and quality holidays, flights, hotels and cruises to worldwide destinations. #TravelforgoodAs a not-for-private-profit social enterprise, they sacrifice part of their commission to allow their clients to support the causes they care about while they book the holidays of their dreams at prices they'll love. Charitable Travel is an independent travel agent with the ability to sell holidays from almost 200 suppliers. Season 3 Episode 58SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroDolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. Tourism Marketing and Digital Communication are Dolores' key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world's first travel recovery podcast called ‘Truth Behind Travel' where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is today

Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan. Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests' instead of tourists – they rebranded the destination, a rebranding with a dual purpose, of which we are going to explain more during our conversation and also how they redesigned unique experiences highlighting the values of the Bhutanese people, the culture and personality and today's guest, is also going to explain the truth behind the increased entry fee to Bhutan which they called SDF sustainable development fee – that now sits at about 200 Dollars per person.  Carissa Nima is not new to branding, particularly when it comes to upholding sustainability in tourism and hospitality, she previously worked as Guardian of the Brand with the Soneva Group in the Maldives pioneering many projects that are still – to this date – regarded as destination case studies. Season 3 Episode 57SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroDolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication. During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean. Tourism Marketing and Digital Communication are Dolores' key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks. Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world's first travel recovery podcast called ‘Truth Behind Travel' where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is today

Host Dolores Semeraro discusses what are the costs and impact of sustainable travel choices today for both travellers and tourism industry operators today. Welcome to Episode 56 of Truth Behind Travel Podcast! On this episode:- Sustainability Overwhelm- Powering up Sustainability choices of our desired customers- Who spends more on Sustainable Holidays- How Personality-based strategies are the key to a successful marriage between sustainable travellers and the tourism industry today.  Last but not least, today I am gifting you – listeners of the podcast – a very special opportunity to join me at the Tourism Innovation Summit in Sevilla, Spain this coming November where I will be opening the hospitality forum with a keynote dedicated to sustainability and hospitality today. TIS 2022 - Sevilla, Spain 2-4 November 2022Dolores Semeraro Keynote Speaker RETRIEVE YOUR CODE TO GET UNLIMITED 50% DISCOUNT ON SILVER PASS OR GOLD PASS: CXWY8 - get your pass hereSeason 3 Episode 56SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro 

Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race.Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel Commission (ETC), which is an organisation representing National Tourism Organisations of European countries. ETC has a unique mandate – which is to promote Europe as a tourism destination in long-haul markets. Over these past 9 years, she had the opportunity to deal with numerous projects of the association (in marketing and advocacy), work with EU funds and on financial matters, manage public procurement, manage relationships with National Tourism Organisations and the European Commission, as well as facilitate partnerships and affiliations with external organisations. In her current role at ETC, she responsible for leading the organisation's department in charge of administration and financial operations, membership matters, EU funding, and partnerships with external organisations from the cultural and heritage sector. Season 3 Episode 55SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro  

Travel writer and blogger Chloe Dickenson opens up about being a travel writer these days, the content formats and where is travel writing heading in the future. Particularly for one aspect, which affects all of our customer in this industry– whether they travel or not – that is the world of travel writing. Yes, because whether they are actually traveling or not, reading about destinations, hotels, experiences truly affect the way they feel, plan, decide to travel again. So today on the podcast, I wanted to explore a bit more how does the life of a travel writer looks like these days, what are the responsibilities they feel compelled to how is the ever-changing world of social media content format affecting the future of travel writingparticularly if you – as a tourism industry entrepreneur, business owner or hotel manager – are planning to work with travel writers to revive your web presence and connect again with your true audience.  My guest today is the author of the travel blog IamJustaGirl16 Chloe is a nomadic traveler, blogger and freelance writer who travel-proof each piece of writing she creates. Chloe's purpose of travel writing is to inspire and inform people – normal people – about affordable luxury, a travel experience that does not have to compromise, but instead is about choosing what best works for each traveler. __________Season 3 Episode 54"Where is Travel Writing Heading?" with Chloe Dickenson SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?- Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro 

Chairman of Jetwing Hotels & Resorts Sri Lanka, Mr Hiran Coray, opens up about what tourism on the island looks like after the recent SriLankan Civil Protests led to a major government change in leadership and administration. Hiran shares: - False Perception of the Destination- Safety and Availability of Supplies on the Island- What you can expect as tourist if you travel to Sri Lanka todayIn particular, host Dolores Semeraro and Hiran Coray discuss the vision of the country moving forward, its values and projects to revive not only the tourism industry but the travellers trust as a whole. ________________Season 3 Episode 53"The Truth Behind Travel To Sri Lanka Today" with Hiran CoraySUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of the Future of TravelThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are. CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro. You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for? - Get Clarity on What's Missing- Receive a full Assessment on your Unique Selling Point - are you really nailing them?- Understand who your true customer is todayCLICK HERE to book your free marketing strategy assessment with Dolores Semeraro 

VP – Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all' before, during, and after the travel experience with research-based insights. In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable experience for guests and clients alike, where should $$ budget be allocated and what are the trends we must keep an eye on. You will love this episode if you need to:- know what experiences you should be adding to your travel product to make it 'the greatest- learn from research-based findings, what are the main trends that you should be aware of-  understand what's the digital behavior of today's travelers? What are they clicking on, and what are they browsing about?and most importantly ask yourself: What memories do I want my guests to have? Connect with Troy O'Bryan at Expedia here and don't miss the first episode of Expedia's podcast: Powering Travel here________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsLearn more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E52 - What Makes a Trip 'The Greatest of All' with Expedia's insightsSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.  

Jana Bader, the General Manager of The Bench in Saudi Arabia talks about the changes in business travel, technologies to invest in, the Metaverse, and what business culture is all about in Saudi Arabia. The Bench is an organization that focuses on creating digital and real-time platforms bringing together global and regional Hospitality, Real Estate, Aviation, and Sustainability investment communities. Our conferences focus on showcasing investment opportunities and facilitating direct connections with industry leaders and stakeholders.Connect with Jana here  and learn more about The Bench here-----About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsLearn more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E51 - Conferences, Business & Travel in Saudi Arabia SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Bilal Kabbani, Head of Industry at Google discusses the current travel scenario: what are the main changes in travelers' digital behavior, what technologies have been widely implemented to optimize the use of data, and who jumpstarted the process. Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HEREAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsLearn more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E45 - DATA & Travel: What do we need to know?SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines? This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across their brand message. The question is: do you get involved or you don't? We leave the politics out of the conversation on the podcast and we examine three principles that you can start exercising today across your brand message to ensure that your audience continues to relate to your brand and remain loyal. Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HEREAbout Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsLearn more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E49 - How to Communicate Effectively during Tragedies and CrisisSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Aerophobia - or Fear of Flying - prevents tens of thousands of people from getting on a plane every day. Not only that, it stops people from pursuing their dream vacation, visiting their bucket-list destination, or flying to a meeting that could change the course of their careers. In one word, THE IMPACT of Fear of Flying goes way beyond getting on the plane. In this episode, Captain Alon Pereg explains why Fear of Flying is a 'false alarm' and how it can be addressed and 'treated' with the right supporting system. Captain Alon is not only a pilot with more than 19000 hrs of flying under his belt, but he is also the founder of SimpliFly a full program designed to help those affected by Aerophobia to understand how the experience works and build trust so that they can travel with ease and don't have to give up on their trip of a lifetime. For the podcast listeners, you are in for a treat! With this promo code: TBT2022-1E16D5 you can unlock the premium features of Simplifly for the next 3 months. Just go to: www.simpliflyAPP.com and enter the promo code: TBT2022-1E16D5 go try the premium version. _____________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsS2 E48 - Is Aerophobia Preventing Travel Recovery from be Successful?SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.  

How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning? In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares:How is wellness different todayWhat can hotel managers and owners do to increase the profitability of their wellness departmentHow can a destination tap into its unique wellness potentialsSustainability and Wellness Lindsay Madden-Nadeau is a self-described non-traditionalist, she makes it her mission to ensure each project has a strong differentiation and strategy at its heart. Her attention to detail and keen understanding of the industry means she has the power to transform and elevate brands, and her expertise makes her a sought-after contributor within the wellness world. Lindsay is Vice-Chair on the Global Wellness Tourism Initiative led by the Global Wellness Institute.  This project leads the strategy and positioning of global wellness tourism, the values, and requirements to build an impactful future for businesses of tomorrow based on social, environmental, and economic wellbeing. www.meraki-bws.com____________________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsS2 E47 - How to Build A Profitable Wellness Hospitality ModelSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

What's the gap between hospitality operations and hospitality design. How does one help the other? If you are a hotelier or a hotel owner planning a renovation, or if you have in the middle of one, stay with me on today's episode because my podcast guest is going to share with you:what does the perfect designer brief need to include so that you can prepare the right information ahead of your designer meeting, save big dollars in design scope and reach your most desired ultimate design? what are the most common hospitality designer misconceptions and how to turn designers into problem solvers My guest today is the Chief Operating Officer of the international design firm Campbell House – a global team with 25 designers and team members scattered across US, Europe and Asia. I am very excited for today's episode because I personally did three openings and renovation projects so there will be a lot of juicy stories going down during the conversation today, Help me welcome Monika Moser. Monika BioA self-described “hotelier at heart,” she possesses over two decades of hospitality industry experience. She brings a deep understanding of hotel operations and a unique cultural perspective to each global strategic initiative. Monika joined Campbell House as the Chief Operating Officer providing leadership, management, and vision to ensure financial strength and operating efficiency. She earned a Certificate of Hospitality Management at Cornell University in Ithaca, NY, and an MBA in Hospitality Management at ESSEC (IMHI) University in Paris, France.Campbell House, founded in 2021, is a full-service architectural interior design firm, with studios in Las Vegas, Los Angeles, New York and Paris. Focused on high-engagement design solutions for hospitality, food + beverage, entertainment, gaming, wellness and corporate workplace, Campbell House openly and unapologetically puts our people and culture first. Bringing to bear the best talent to support our client's needs, regardless of location, Campbell House delivers engagement design in an era of meaning and purpose._________________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsS2 E46 - Hospitality Design VS Operations: Solutions and MisconceptionsSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey. If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. 

Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers.During this episode we discuss how Hotel Content Marketing done well can:- adapt to what your audience wants to read and watch online, - grow your followership organically - turn your team into an evergreen content-making machineIn today's episode, we reflect on how difficult hotel content marketing has been during the pandemic and how hotel marketing communication specialists  - particularly those based on remote island destinations - have managed not only to survive in this ocean of sameness on social media but to thrive and grow. My guest today opens the first interview of Women in Travel in-depth mini-series on Truth Behind Travel, a series of conversations with visionary, entrepreneurial women working at the forefront tourism and hospitality industry.  She has worked across countries, successfully opened several multi-million hotel projects and now serves as Cluster Assistant Director of Marketing at Accor Maldives, overseeing all the portfolio's properties of this iconic destination. Join me in welcoming Laurean Sahilices Here is the list of downloads mentioned during today's episode:REPORT: Top 10 Travel Behaviour Trends in 2022: https://thetravelrecoverymethod.com/trendsBlog Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: https://www.doloressemeraro.com/post-pandemic-tourism-marketing-strategies/Connect with Laurean on: Instagram: https://www.instagram.com/laurean_sahilicesLinkedin: https://www.linkedin.com/in/laureansahilices_______ About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsS2 E45 - Successful Hotel Content Marketing Strategies during the PandemicSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey. If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are. Once again, happy new year and I look forward to hel

Taking the time to observe 'Who is Your ACTUAL Customer?' in the tourism industry today can potentially save you from making the wrong marketing budget assumptions next year. What if, in the tourism industry, the "Ideal Customer" has become a sort of a myth in a post-covid world? - your most desired hotel guest has changed - your returning travel agency client is booking elsewhere - your loyal airline passenger is driving instead They are all supposed to be aligned with your brand values, style, service standards, tone of voice. BUT what if, we look into who is actually: - staying in your hotels - buying your tickets - booking your holiday packagesand discover WHY that they DON'T resemble your Ideal Client anymore. In today's episode, we are going to dive deep into the difference between an ideal customer and an actual customer for the tourism industry and why the difference might just be what you need to know to save you big-budget dollars on your next marketing strategy. There's power in observing these micro shifts in travel behavior, because you can tweak your strategy before it has even began to unfold and you can hit the ground running!Here is the list of downloads mentioned during today's episode:REPORT: Top 10 Travel Behaviour Trends in 2022: https://thetravelrecoverymethod.com/trendsBlog Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: https://www.doloressemeraro.com/post-pandemic-tourism-marketing-strategies/ About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsS2 E44 - Does the "Ideal Customer" still exist in the Tourism Industry? SUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple Podcast

Travel uncertainty is spreading. What can we do to make sure we don't lose travelers' trust?A new variant and a chain reaction of flights cancellations and borders closing at the eve of the peak season, this wasn't welcomed at all. So when travel restrictions kick in so fast that our clients – whether they are boarding a flight or check-in in their hotel have zero time to move to plan B – these are the 3 steps you can take to avoid losing:the trust of your travel agency clientsthe next booking of your most loyal hotel guestsor just the prestige and the appeal of your tourism destination to international travellers SIGN UP TO THE #TRAVELREBOOT Masterclass!  If you are losing your loyal guests to your competitors, your hospitality or hotel content strategy is not engaging anymore as it used to and your business visibility is low and it's impacting your market share...  SIGN Up the #TravelReboot Masterclass and you will: In my next masterclass I am sharing HOW to communicate with your travel audience with authenticy and originality so that you trigger REAL influence over their travel choices HOW TO put them  - not you - at the centre of your marketing message and you do it with compassion, so that YOU tailor their journey to become your next guests based on their needs.  And HOW to build an unbeatable visibility-kit that supports your brand you basically future-proof your digital presence and your content becomes evergreen #TravelReboot MasterclassDATE: 14 of December 2021TIME: 12:00 GMTTICKET: $67  REGISTER HERE: https://thetravelrecoverymethod.com/masterclass  About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.The Travel Recovery Method is a series of frameworks I created for the travel and tourism industry to enable them to take immediate action on travel recovery, there is no time to waste! I am very excited for you to join my LIVE Masterclass, where I will share 3 of the Travel Recovery frameworks!FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsS2 E43 - Global | 3 Steps to Avoid Losing Travelers Trust  DON'T FORGET TO SUBSCRIBE TO THE SHOW!Rate and Review the Show on Apple Podcast

Welcome to Season 2! Getting Ahead of Travel Trends is crucial as tourism restarts and we work on our tourism marketing strategies for 2022. This is the first episode of Season 2 of Truth Behind Travel - a weekly show hosted by Dolores Semeraro dedicated to hospitality and tourism industry professionals who want to restart the tourism and travel industry with travellers-centric tools and strategies, jump-starting their travel recovery strategies starting today.  Google has spoken! Travel in 2022 will be:- inclusive- culturally engaged- purposeful How do we stay ahead of the trends and jump start our travel recovery strategy? In this episode, I share what are the three key trends we must watch how to take action to make sure you don't just win quick booking, but you start re-building trust in travel and your own brand advocates. Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsCheck out the blog post I mention in this episode: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travelAbout Dolores SemeraroDolores Semeraro is a Hospitality Hybrid Keynote Speaker and a Tourism Marketing Specialist with more than 15 years of experience in the travel and hospitality industry.She is passionate about helping her clients to develop the travel recovery marketing strategies they need to restore travel confidence.S2 E1 - Global | Getting Ahead of Travel TrendsDON'T FORGET TO SUBSCRIBE TO THE SHOW!Rate and Review the Show on Apple Podcast

Nomadic Resorts CEO & Founder Louis Thompson discusses the perks and the challenges of re-wilding hospitality today. Nomadic Resorts is a design company specialized in Masterplanning, Architectural Design, Landscape Design and Interior Design which uses a holistic approach to create sustainable projects that reflect a true sense of place and fit organically into their natural surroundings."Re-Wilding Hospitality & Building Sustainably" episode is where Louis and Dolores discuss the quest for farther and wilder locations and sites to develop hospitality concepts but also the challenges of building sustainably. Louis shares his views on:- who's investing in developing future hospitality concepts with sustainability in mind- the role played by the institutions in creating the right framework- why building sustainably mitigates the results of climate changeMore about Nomadic Resorts hereTruth Behind Travel Podcast is delighted to be shortlisted for the International Women's Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.Take your seat at the Award Night to support the podcast! Buy your ticket hereYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comHAPPY BIRTHDAY TRUTH BEHIND TRAVEL PODCAST!To celebrate the 1st birthday of Truth Behind Travel Podcast, I am gifting 5 free passes to my Hospitality and Tourism Roundtable. ONLY 5!Sign up here to get your FREE PASS to the Roundtable and Join the Discussion!The Hospitality & Tourism Roundtable is a virtual gathering of tourism and hospitality professionals with a strong and clear vision of where travel recovery is heading and how to get there fast. Every month, an engaging and informative program unfolds bringing together hospitality professionals, independent tourism consultants, travel experts, and hoteliers who seek clarity on how to restart their hospitality and tourism business, want to expand their industry network, look for new opportunities through collaboration and partnerships.For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.Learn more about the Hospitality and Tourism RoundtableSeason 1 - Episode 41DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

NEWS!!!Truth Behind Travel Podcast is delighted to be shortlisted for the International Women's Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.About this episode:Vice President of Sustainability for Six Senses Hotels & Resorts Jeff Smith shares how sustainability can be at the core of the travel industry and what's at stake if we don't. During this episode, we discuss how the travel industry operators can re-think the future of travel with sustainability in mind by taking a step-by-step approach, understanding what are the technologies currently available and how to make the most of them regardless of the destination in which they operate hotels and resorts. In particular, Jeff is very passionate about how to reduce the carbon footprint of the industry, and develop energy-efficient frameworks for the hospitality industry. He shared the ambitious Sustainability Goals of Six Senses, a company he has been working with for the past 6 years, and how to make sustainable initiatives part of the guest experience. Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comHAPPY BIRTHDAY TRUTH BEHIND TRAVEL PODCAST! To celebrate the 1st birthday of Truth Behind Travel Podcast, I am gifting 5 free passes to my Hospitality and Tourism Roundtable. ONLY 5! Sign up here to get your FREE PASS to the Roundtable and Join the Discussion! The Hospitality & Tourism Roundtable is a virtual gathering of tourism and hospitality professionals with a strong and clear vision of where travel recovery is heading and how to get there fast. Every month, an engaging and informative program unfolds bringing together hospitality professionals, independent tourism consultants, travel experts, and hoteliers who seek clarity on how to restart their hospitality and tourism business, want to expand their industry network, look for new opportunities through collaboration and partnerships.For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.Learn more about the Hospitality and Tourism RoundtableSeason 1 - Episode 40DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

How to ease your anxiety levels before traveling but setting up pre-travel habits with Well-being Coach James Granstrom.This podcast episode focuses on- How to develop a mindset of well-being around travel- How to ease your anxiety levels before traveling but setting up pre-travel habits- How to Shift your ability to focus on what's ahead by tapping into your natural wellbeingThe episode's insights are coming directly to you from a wellness and well-being master and coach whose life is dedicated to helping people build their inner strength based on their natural capabilities. He is a former international model turned podcast host turned well-being coach whose teachings and insights are based on first-hand experiences and learnings. I trust his intuitive wisdom and I wanted to have a conversation with him about how we are better travelers IF we are better humans first.  During this episode, James Granstrom also shares the daily golden habits he never gives up, how to set your intentions before traveling and why meditation changed his life's energy and brought him to his current state of regenerative well-being.More about James on https://www.jamesgranstrom.comYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comDOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGhttps://thetravelrecoverymethod.com/fourstepsFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why?Travelers' choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It's 4 videos, 4 modules, it's all in there and it's free.Get your free video training herehttps://thetravelrecoverymethod.com/fourstepsSeason 1 - Episode 39DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Founder of "Storytelling with Impact" and Speaker Coach Mark Lovett shares his insights on how how to stay ‘top of the mind' of our travel audience, how do we tell stories that make us connect with them. An episode dedicated to storytelling, not just from a tourism and travel perspective but from a human connection point of view. - How does storytelling work? - When does it become effective and help you connect?Mark Lovett shares how Storytelling – done well – can truly be a force for change and how we can all master the art of storytelling if we really put our heart to it. Connect with Mark on Linkedin or on his website: www.storytellingwithimpact.com Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comDOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGhttps://thetravelrecoverymethod.com/fourstepsFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why?Travelers' choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It's 4 videos, 4 modules, it's all in there and it's free.Get your free video training herehttps://thetravelrecoverymethod.com/fourstepsSeason 1 - Episode 38DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episodes on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Truth Behind Travel Podcast Episode 37: The side effects of traveling after lockdowns. If you are longing or even just thinking of traveling again soon, if you are making plans and have already picked up the phone with your trusted travel agent or you are browsing best offers online, I want to tell you a little bit of what has happened to me over the past 4 weeks of traveling in Europe.And, before we get started, if you are listening to today's episode and work in hospitality and travel, these might just be what many of your future guests might be going through at the moment. Number 1 – OverpackingAs a passionate traveler, I was so used to pack&go, knowing exactly what to take, not too little, not too much. Just right.  It wasn't the case this time. [more of this on the episode]Number 2 – Over checking Ok, that might not be a bad thing to do, given what's going on around the world. But cross-checking the same information on 10 different websites, blogs, forums, and groups ends up creating even more anxiety. [more of this on the episode]Number 3 - Self-doubtingHas the pandemic changed the way we connect as humans? I am afraid that - to some extend - it has. [more of this on the episode]Number 4 - 'It's because of Covid' one too many timesSingle-use of plastic has re-skyrocketed, I am afraid, during the pandemic. Here are a few of my real-life stories from the past few weeks. [more of this on the episode]Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comDOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGhttps://thetravelrecoverymethod.com/fourstepsFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why?Travelers' choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It's 4 videos, 4 modules, it's all in there and it's free.Get your free video training herehttps://thetravelrecoverymethod.com/fourstepsSeason 1 - Episode 37DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

General Manager of Poppies Resort Samui and President Skal International - Samui James Francis McManaman shares his insights on a life dedicated to hospitality and tourism. James embodies how industry operators can lead with compassion, humanity and vision and care for the people of the industry rather than the industry of people. During this episode, Dolores Semeraro discussed with James:- What have the tourism operators learned over the past few months- How can the Leaders of the Hospitality Industry rebuild trust (not just in travel) but across the workforce and get the right people to join (or re-join) hospitality-How to handle employees social media exposure or exposè - What is Skal International and the Samui cluster and why it matters to the future of the industryYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.com DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGhttps://thetravelrecoverymethod.com/foursteps For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why? Travelers' choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It's 4 videos, 4 modules, it's all in there and it's free. Get your free video training herehttps://thetravelrecoverymethod.com/fourstepsSeason 1 - Episode 36DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Sustainability & Environmental Specialist  Jordan Flagel shares the story of TREE Explorations, his eco-tourism tours in the Amazon jungle, how to offset carbon emissions and where are we heading with the future of travel and tourism.TREE Exploration provides life-changing experiences in nature and actionable change in the environment in Belize, Guyana, and Jamaica. TREE was originally created out of a master's thesis that focused on how ecotourism could be used to further the conservation of tropical rainforests. It was named Tropical Rainforest Education & Exploration, with a fitting acronym for a group of tree-lovers. Although the trips are still focused in the tropical rainforests of Belize, Guyana, and Jamaica, their goal to improve sustainability has a worldwide focus, with an emphasis on shifting energy sources and sequestering carbon. Tree Exploration is a Founding Partner and Signatory of Terra Incognita's Ethical Ecotourism Code of Conduct.  Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why? Travelers' choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It's 4 videos, 4 modules, it's all in there and it's free. Get your free video training hereSeason 1 - Episode 35DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Truth Behind Travel Podcast Episode 34. This Episode analyses and highlights the newly approved EU Digital Covid Certificate (former Digital Green Certificate). - What is the EU Digital Covid Certificate- Who is eligible- How does one obtain it - Where is the Certificate valid and for how longYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores' high-energy virtual keynote presentations are thought-provoking and open the audience's perception of what really matters to today's travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why? Travelers' choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It's 4 videos, 4 modules, it's all in there and it's free. Get your free video training hereSeason 1 - Episode 34DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

How to build and develop resilience across the local community while operating a five star resort - Shaun Dünhofen General Manager of Nikki Beach Ko Samui shares his vision and many projects that have contributed to building a trusted and strong presence in Ko Samui, Thailand.I have had the pleasure to work to Shaun some years ago when I was based in the Maldives,  and I've always considered him one of the kindest and most visionary hoteliers I have had the pleasure to meet. He is actively making a difference in the local communities whilst running one of the most sought-after beach resorts in Asia. During the chat today, you will learn how Shaun has proactively engaged not only with the local community around his resort but also developed authentic relationships and a network of true support that enables everybody not just to get by but to thrive. Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training hereSeason 1 - Episode 33DON'T FORGET TO SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Operations Manager & Content Editor at Nature Trails Expeditions Kaffy Mwangi talks about his eco-tourism company in Kenya and how he is on a mission to build a strong eco-tourism culture in his country. The story of Kaffy starts in China, far away from home, where he learned how eco-tourism and sports tourism are very effective ways to promote responsible travel and create fantastic experiences for those seeking more than just a holiday. During this episode Kaffy shares:- how to start an eco-tourism company- the good, the bad, and the ugly of his adventure- the true secret of a successful eco-tourism businessMore about Kaffy and Nature Trails Expeditions hereYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training hereSeason 1 - Episode 32SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Chairman of the Board of Lapland Vuollerim tourism company Evalena Skalstad shares how Lapland Vuollerim circular economy principles and smart villages are proving to be a successful way to restart tourism.About Lapland Vuollerim:The village Company Lapland Vuollerim has about 800 inhabitants, 60 companies, 30 non-profit associations, and 7 crowd-based businesses for the common good in Vuollerim. The village of Vuollerim is a picturesque village set amidst vast forests, rivers, and lakes in the sparsely populated Arctic region of Lapland, Sweden. Their vision is to contribute to making Vuollerim one of Northern Europe’s most interesting areas, reinvesting 100 % of their profits into further growth of the company and into the local economy. Evalena Skalstad is the Chairman of the Board of Lapland Vuollerim with 30 years of experience in sustainable strategies & sustainable business models. She has been a speaker at SOCAP 2010, SOCAP Europe 2011, SOCAP Future 2012, Crowdsourcing Week 2015-2018, and other national and international events.Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAININGFor those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it.It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training hereSeason 1 - Episode 30SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Founder of Tentshare UK Rebecca Heaps shares the core philosophy behind the sharing economy principles of her peer-to-peer tent-lending platform to restart domestic tourism in the UK. Truth Behind Travel Podcast is all about restarting tourism, and more than just that. Is about cultivating our awareness both as industry operators and as travelers, about the impact we have on our planet. In the Uk, Rebecca Heaps, founder of Tentshare UK, offered a more sustainable and cost-effective solution for campers and people living in communities around the country looking to hire and/or rent out their tents. In today's episode, Rebecca speaks to Truth Behind Travel host Dolores Semeraro about: - the sharing economy guiding principles of Tentshare UK- the upcoming Tentival 2021, her signature virtual family-friendly camping festival- the art of camping in style... but responsibly!  Listen to the lively and cheerful Truth Behind Travel interview of Dolores Semeraro  with Rebecca Heaps is ideal for you if:- you love camping and the sharing economy concept applied to it- want to try camping but don't want to commit to buying an expensive tent- miss the festivals' vibe and want to join in the fun onlineGet to know more about Tentshare here. Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore.  And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience. It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training hereSeason 1 - Episode 30SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Today, we celebrate International Earth Day, and my guest couldn’t have been more on point and relevant. World Earth Day celebrates our Planet, our commitment to preserve it and to protect it.Karen Rosenblum, founder of Spain Less Traveled is a California travel expert who fell in love with the south of Spain and decided to make it her home creating a strong community called Travel Spain.  She created a bespoke boutique travel company crafting personalized travel itineraries in Spain and was part of the start-up team of Airbnb at the very early days of their travel journey.  You can also join Travel Spain!, her online travel community bringing together those curious and passionate about traveling in Spain.  During the episode, Karen talks about:- how she run a sustainable business model- how she supports the local communities she works in- her top 5 tips to be a responsible travelerLast but not least, before the end of the episode, she reveals her top 3 hidden gems and must-see of Spain, specifically in Andalucia.  Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY STRATEGIES EBOOKTravel recovery is at the core of my podcast, I guess you got a sense of it by now. I have had the pleasure to interview some inspiring travel and hospitality thought leaders on the show, but navigating the do's and dont's of travel nowadays can be quite daunting for those working in hospitality.What if you could get some clarity on some of the most successful travel recovery strategies implemented worldwide and so you could use them to build trust in travel across your audience? Well, then get a copy of my Travel Recovery Strategies Ebook – a comprehensive digital book that will give actionable and proven strategies on how to tackle domestic tourism, benefit from travel bubbles and navigate the protocols around vaccine passports.  Here is the LINK TO DOWNLOAD.Season 1 - Episode 29SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Podcast host Dolores Semeraro shares the top two vaccine passport or travel passes currently discussed on a global scale. This episode highlights - the European Union Digital Green Certificate - the IATA Travel PassSpecifically, the episode focuses on:What is a vaccine passportWhere are vaccine passports being discussed and implemented?Why you will need one sooner or laterThe Digital Green Certificate serves as a verification tool that proves that your vaccine certificate or PCR test result is authentic. The IATA Travel Pass is a mobile application that helps travelers to store and manage their verified certifications for COVID-19 tests or COVID-19 vaccines. Find the EU Digital Green Certificate factsheet here and the promo video hereFind the IATA Travel Pass official information here and the promo video hereYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY STRATEGIES EBOOKTravel recovery is at the core of my podcast, I guess you got a sense of it by now. I have had the pleasure to interview some inspiring travel and hospitality thought leaders on the show, but navigating the do's and dont's of travel nowadays can be quite daunting for those working in hospitality.What if you could get some clarity on some of the most successful travel recovery strategies implemented worldwide and so you could use them to build trust in travel across your audience? I hear you say Yess! Well, then get a copy of my Travel Recovery Strategies Ebook – a comprehensive digital book that will give actionable and proven strategies on how to tackle domestic tourism, benefit from travel bubbles and navigate the protocols around vaccine passports.  Here is the LINK TO DOWNLOAD.Season 1 - Episode 28SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcastRATE AND REVIEW THE SHOW ON Apple Podcast

Michael Copare, Business Development Manager and Travel Consultant at Travel Counsellors based in the UK, shares how his personalized approach to travel has won the trust of his clients and enable them to travel again.During the episode, Dolores and Michael talked about how challenging the last few months have been and how he managed to successfully turn those challenges into opportunities by:- listening to his customers' needs and priorities- putting relationships before returns- keeping his network updated on the latest travel newsWhen speaking to Dolores, Michael said: "The majority of the people that I speak to are apprehensive about what's going to happen when they leave their house to when they arrive at their destination, whether it's for leisure, or for business. There are so many unknowns out there at the moment. And the underlying issues that I believe we're facing at the moment is, there's so much misinformation out there and people are confused, where I found the benefits of working with clients and where they've enjoyed working with myself is that I'm able to offer them real-time advice about if they're going from point A to point B."Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comDOWNLOAD MY TRAVEL RECOVERY STRATEGIES EBOOKTravel recovery is at the core of my podcast, I guess you got a sense of it by now. I have had the pleasure to interview some inspiring travel and hospitality thought leaders on the show, but navigating the do's and dont's of travel nowadays can be quite daunting for those working in hospitality. What if you could get some clarity on some of the most successful travel recovery strategies implemented worldwide and so you could use them to build trust in travel across your audience? I hear you say Yess! Well, then get a copy of my Travel Recovery Strategies Ebook – a comprehensive digital book that will give actionable and proven strategies on how to tackle domestic tourism, benefit from travel bubbles and navigate the protocols around vaccine passports.  Here is the LINK TO DOWNLOAD.Season 1 - Episode 27SUBSCRIBE TO THE SHOW!Catch up on the latest episode on www.doloressemeraro.com/podcast RATE AND REVIEW THE SHOW ON Apple Podcast

Conscious Business Strategy Consultant, Virtual Public Speaker,  Goal Mapping Master Coach Stephen Karbaron shares how we can adopt a more conscious mindset as a powerful tool to travel recovery. Stephen Karbaron has been working with several companies helping them lead more conscious and sustainable businesses and is a serial entrepreneur now based in Spain. During the episode, Stephen talks about the 4 Ps of Conscious Business:PeoplePlanetProfitPurpose and reinforce the 4 pillars supporting any conscious business operator today:- Knowing what is your Purpose- Invest in Stakeholders Orientation- Learn how to be Conscious Leaders- Develop a Conscious Culture.Here below are the links to reach Stephen Karbaron and read more of the articles he mentioned during the episode:LinkedIn “Purpose” article:  https://www.linkedin.com/pulse/why-do-you-what-stephen-karbaron-business-transformation-consultant/?trackingId=HGzsMzQERBmKJMUZYcGy1A%3D%3DLinkedIn “Ben & Jerry’s” article:  https://www.linkedin.com/pulse/why-i-love-ice-cream-sustainability-swirl-stephen-karbaronGoal Mapping coach:  https://online.goalmapping.com/coaches/stephen-karbaronYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comSeason 1 - Episode 26SUBSCRIBE to receive the latest episode straight to your inbox: SubscribeCatch up on the latest episode on www.truthbehindtravelpodcast.comRATE AND REVIEW THE SHOW ON Apple Podcast

Chief Executive Officer of Nature Seychelles Dr. Nirmal Shah shares how the conservation programs in Seychelles were affected by the pandemic. Nature Seychelles is a leading environmental organization in the Western Indian Ocean and the largest and oldest environment NGO in the Seychelles archipelago.Nirmal was able to keep the conservation programs going despite not receiving any more funds due to the halt of tourism during the pandemic. He tells us what really happens when that cashflow stops, who is really affected, and how we can be of help – when we will be traveling again. Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comSeason 1 - Episode 25SUBSCRIBE to receive the latest episode straight to your inbox: SubscribeCatch up on the latest episode on www.truthbehindtravelpodcast.comRATE AND REVIEW THE SHOW ON Apple Podcast

Head of Worldwide Sales and Distribution at SriLankan Airlines Dimuthu Tennakoon shares the current consumers' purchasing patterns for the aviation industry, who is winning in the airline sector, and how SriLankan Airline has maintained a presence online to avoid losing momentum despite the pandemic and work on their travel recovery.Key questions asked during the interview: 1. Before becoming passengers, we are consumers. How have we changed? 2. During the pandemic, many of the hospitality operators have worked hard to maintain their market share. if we look at the Airline Industry, who is winning and why?3. Booking patterns have changed, how have you maintained a dynamic presence online to avoid losing momentum? 4. What do people look for and need when it comes to choosing their next airline? 5. Brand loyalty shock - consumers' loyalty has come to a crucial stand across the most recent uncertain times. How do you retain that precious relationship? or how do you build new ones? Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comSeason 1 - Episode 24SUBSCRIBE to receive the latest episode straight to your inbox: SubscribeCatch up on the latest episode on www.truthbehindtravelpodcast.comRATE AND REVIEW THE SHOW ON Apple Podcast

Co-Founder of Secret Paradise Maldives Ruth Franklin talks about how she has built her business based on a resilient and sustainable formula, working closely with the local communities and the NGOs. Secret Paradise Maldives promotes local tourism in line with Maldivian culture and traditions. They aim to protect the environment and limit where ever possible any negative impact on local life through the education of both guests and locals. Independent Travel trends for the Maldives have been observed and are steadily growing, enabling tourists to visit the destination on lower budgets and creating authentic connections with the local communities through guided tours. This episode highlights:- how to mindfully travel across the islands in the Maldives- how to interact with local communities when visiting the villages- how to support local organizations and NGOs Learn more about Secret Paradise Maldives hereYour Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back.Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comSeason 1 - Episode 23SUBSCRIBE to receive the latest episode straight to your inbox: SubscribeCatch up on the latest episode on www.truthbehindtravelpodcast.comRATE AND REVIEW THE SHOW ON Apple Podcast

Founder and CEO of the UK Cyber Security Association, Lisa Ventura unveils the cybersecurity risks of working from home and the potential threats of augmented reality and virtual reality. Many across the hospitality industry have been tasked to work from home, in many cases without a proper education around the risks of navigating the net unprotected. From the use of strong VPNs and Anti-Virus systems to how to build cyber healthy habits at home, this episode is rich in practical and useful information for our home-bound cybersecurity. This episode highlights:The cybersecurity risks of connecting from your home networkHow to prevent fishing and data breach when using multiple devicesBest practices of cybersecurity when working from home Your Host: Dolores SemeraroHospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers.www.doloressemeraro.comSeason 1 - Episode 22SUBSCRIBE to receive the latest episode straight to your inbox: SubscribeCatch up on the latest episode on www.truthbehindtravelpodcast.comRATE AND REVIEW THE SHOW ON Apple Podcast

South African Freediving Champion and Ocean Conservationist Beth Neale talks about how she turned her freediving career into a life-mission to empower local communities and children by teaching them how to freediving and breath-hold.Beth Neale is the co-founder of the freediving program 'Kids On the Reef' a 2day freediving program in Bermuda in collaboration with the Bermuda Zoological Society and the Bermuda Aquarium and Zoo. This program helps children to learn freediving and at the same time, enables them to learn more about the ocean and become future ocean guardians. Today Beth Neale is 4x South African Freediving Champion and current African Continental Record Holder (50m without fins) also known as the deepest freedive ever accomplished in Bermudian waters.In this episode Beth Neale talks about:- The program Kids On Reef and the impact it had on the community- Freediving in the Maldives and diving with locals - The positive changes on adults and children observed over time thanks to her freediving workshopsFollow Beth on Instagram at @onebreathbethThe host: Dolores Semerarowww.doloressemeraro.comSeason 1 - Episode 21SUBSCRIBE to receive the latest episode straight to your inbox: SubscribeCatch up on the latest episode on www.truthbehindtravelpodcast.comRATE AND REVIEW THE SHOW ON Apple Podcast

Senior Sales Manager at Cvent Nathan Sharma discusses how the event industry has changed and how the future of hospitality events looks like.Cvent is the leading meetings, events, and hospitality technology provider with a comprehensive suite of solutions that automate and simplify the entire event management process to maximize the impact of hospitality events.Season 1 - Episode 20SUBSCRIBE to receive the latest episode straight to your inbox: SubscribeCatch up on the latest episode on www.truthbehindtravelpodcast.comRATE AND REVIEW THE SHOW ON Apple Podcast