Under the Hood of Developer Marketing

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success. Jennifer Sable Lopez - Head of Developer Relations at ContentfulChris Bledsoe - Head of Developer Relations at WorkdayJeff Bull - Sr. Manager, Developer Advocacy at Cisco DevRel The four of them share their valuable DevRel input.You can watch all discussions on video hereDownload the State of the Developer Nation report (free)

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum - Head of DevRel & Community at Snowflake - Katie Miller - Director of Developer Marketing at Slack. You can watch all discussions on video hereDownload the State of the Developer Nation report (free)

Theme of the week Why do you need a content plan on top of a marketing plan? In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of https://iamondemand.com/ (IamOnDemand) to talk about: Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start building such a plan? How do you create tech content that developers will like and engage with? What tips would you offer to a B2D marketer? What are some best practices for building a tech content production machine? Listen to this episode to better understand how to produce and use content to boost your marketing goals. Graph Ofir chose to talk about: https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__6fb52f74-5717-4aa2-86b8-142c4d300af4_runtime_dataItem-kisqhm6ehttps://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__6fb52f74-5717-4aa2-86b8-142c4d300af4_runtime_dataItem-kisqhm6e (Experienced developers have a bigger say on things). Have your say! The Developer Nation survey is now open. https://www.developereconomics.net?utm_medium=blog&utm_source=devrelx&utm_campaign=podcast_ep0409 (Start here). Ofir Nachmani is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organisations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.

Theme of the week: How will Web3 affect DevRel? In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "https://www.devrelx.com/book (Developer Marketing & Relations: The Essential Guide)". We talk about DevRel and Web3 and more specifically: What is Web3 and what does it mean for developer platforms and technologies How does Web3 affect developer relations and developer marketing Whether Web3 will affect developer communities How can organizations best approach or attract Web3 developers The key emerging trends in Web3 developers How Web3 will impact silicon, edge computing, sensors, AI and IoT What the world will look like in three years if Web3 is successful Listen to this episode to better understand how Web3 will affect DevRel. Graph Rex chose to talk about: The https://dashboard.slashdata.co/databoards/6176c93509a5170008a54b06 (Global Developer Population at SlashData Dashboards.) Rex is a software engineer, technical evangelist and community organizer working on edge computing, IoT and web3 technologies. He is also the Founder of Taroko Technologies.

Theme of the week: How do you give developers what they need? In this special episode, we're joined by two guests: Gary Gonzalez, Managing Director at Catchy Moschoula Kramvousanou, CEO at SlashData Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically: The most common business problems their clients are trying to solve Where to start when you need to build a developer marketing strategy from scratch. What developers need from Marketers vs what they are getting What companies in the Game Developer Marketing space have solved that other areas still haven't Their predictions on the challenges the industry will face in 2022 The trends/hot topics of 2022 Listen to this episode to better understand developer marketing and how to build your strategy to give developers what they need. Gary Gonzalez is an audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the Managing Partner at Catchy. Working with clients such as Acer, Xbox, SAP, Huawei and Microsoft, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. Linkedin: https://www.linkedin.com/in/garyxgonzalez/ (https://www.linkedin.com/in/garyxgonzalez/) Moschoula Kramvousanou has been with SlashData since 2017. She has served the company through her roles as Head of Client Relations and Strategic Partnerships. Her contribution has been pivotal in leading the company's growth, while being the catalyst of several changes across the company, forging valuable relationships with clients and partners, while her understanding of the market and clients' needs has helped propel forward every team. Linkedin: https://www.linkedin.com/in/moschoula-kramvousanou/ (https://www.linkedin.com/in/moschoula-kramvousanou/) Intro Music: Planting Flags by Blue Dot Sessions (http://www.sessions.blue/ (www.sessions.blue))

https://survey.developernation.net/name/dpl8?utm_source=DevRelX_Podcast&utm_medium=SeanFalconer&utm_campaign=PodcastDesc (Have your say on the Developer Program Leaders survey here!) Theme of the week: How do you start building your DevRel strategy? In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about: His priorities when it comes to DevRel strategy How he measures the success of his strategy How he articulates the value of Developer Relations How much the business should care about DevRel Developer Lifetime Value How to build a DevRel team Influencing change to the product to do what's right for your audience ...and more Listen to this episode to better understand how to build your DevRel strategy! Let's talk data! Sean chose to talk about https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__7e346617-546e-4f55-96aa-806c8a992ab6_runtime_dataItem-kisqhm6e (How developer program leaders segment their audience. ) Sean Falconer is the Head of Developer Relations at Skyflow. Prior to Skyflow, he led developer relations for Google's Business Communications product suite, founded Proven.com and was a Postdoctoral student in Bioinformatics at Stanford University. He 's worked on everything from web, Android and iOS, chatbots, and desktop apps, to applications of data mining, ML and information visualization.

Theme of the week: Is DevRel a cost centre? In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value. Together we talked about: What he loves most about developer relations His biggest challenges The skills that matter for DevRel hires Why DevRel is a cost centre Why should “the business” care about DevRel How he proves the value of DevRel to senior management How can DevRel be a catalyst to business performance Whether DevRel should be a stand-alone department How to write good documentation Listen to this episode to better understand the business value of developer relations. Let's talk data! Michael chose to talk about https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__85a0f937-9ce5-419d-959a-80fd18ac461b_runtime_dataItem-kisqhm6e (Developer Team Leads are calling the shots.) Michael Heap is a product minded engineer with a passion for helping people and over a decade of commercial experience. Confident and adaptable, Michael loves to help out wherever an extra pair of hands is needed. Self-organizing, and dedicated to getting the job done.

Theme of the week: How do you balance being between developers and your company? The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about: Her favourite thing about developer relations Her biggest challenge in developer relations One thing she failed at but taught her a valuable lesson about working in developer relations The advice she would you give her younger self who is just getting started in developer relations What is a must-have for every developer program? Her top 3 points of focus in her DevRel strategy What she is most looking forward to for the future of developer relations Listen to this episode to better understand developer relations, through Vera Tiago's experience. Let's talk data! Vera chose to talk about Documentation, tutorials, tools and community engagement are the core of developer programs. Vera Tiago is a former software developer turned into a Developer Advocate, currently leading a Global Developer Advocacy team. She has been involved in the tech industry for over 16 years. For the past six years, she has been dedicating her professional time and a vast amount of personal time connecting, helping, and learning from the Developer Community. Intro Music: Planting Flags by Blue Dot Sessions (http://www.sessions.blue/ (www.sessions.blue))

This is an announcement on why we changed our name, but not the essence of this podcast. Join the community at https://www.devrelx.com/community

Theme of the week Do VCs care for developer education? With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed? To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Bradshaw - Education Partner at Unusual Ventures. Here are the topics we discussed: Has the VCs' appetite for developer education topics changed? Do VCs care for developer education or enablement? Why is developer enablement important to VCs? How can one convince VCs of the value of developer education? What kind of metrics can you use to prove its value? What type of developer enablement strategy or focus can influence VC buy-in? How do you expect developer education or enablement to evolve in the future? And more! Listen to this episode to better understand what we mean by "developer education & enablement" and what VCs think of it. Let's talk data! Shannon and Nate chose to talk about https://www.devrelx.com/trends (Documentation, tutorials, tools and community engagement are the core of developer programs.) Shannon Bradshaw is Education Partner at Unusual Ventures, responsible for overall content strategy at Unusual and education services for the Get Ahead Platform. Prior to joining Unusual Ventures, Shannon was an executive at MongoDB, Inc. from their time as a startup through IPO and beyond. At MongoDB, he led the MongoDB University and Documentation teams with an education strategy that continues to drive widespread adoption of MongoDB software and services. Nate Aune plays a strong community role in the development of Open Source Software. As a social entrepreneur, he values openness, transparency and sustainable development. Nate thrives on exploring ideas with smart creative people, and then executing on those ideas.

Theme of the week "How do you create content developers love?" Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more? Raphael Mun joined us to talk about content. Here are the topics we covered.  How are developers' content expectations different from that of a non-technical audience? How? Why does “typical” content marketing fall flat with this audience? What ticks developers off?  What do developers want from a content piece? What makes a content piece engaging?  What's the format that most developers prefer? Reinventing the wheel? What aspects of “typical” content marketing still successfully apply to developers? What should your marketing team do to produce content the developers will love? And more! https://www.devrelx.com/podcast (Listen to this episode) to better understand what developers expect from the content you produce. Let's talk Data! This is the graph we discuss with Raphael: https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__85a0f937-9ce5-419d-959a-80fd18ac461b_runtime_dataItem-kisqhm6e (Developer Team Leads are calling the shots) Raphael Mun has worked on 10 different startups and worked with many more, finding product-market fit, architecting and building products and developing partnerships, and growing their user base through various lean marketing strategies. He has also authored numerous expert-level articles and content on AI, Cloud, and Best Practices. https://www.futuredeveloper.io/ (Join the Future Developer Summit Episode 4 on December 8: The evolution of Developers and DevRel) https://devecon.typeform.com/to/Q9WqxzJN (We want to make this podcast better for you! Take a few minutes to take our short survey.)

Theme of the week: Defining success & metrics  Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they define success in a panel held on October 6, during the Future Developer Summit Episode 3. The panellists: - Lori Fraleigh, Principal Group Product Manager, Azure SDKs at Microsoft - Christie Fidura, Director, Global Developer Marketing at Salesforce - Jennifer Hooper, Sr. Director, Developer Marketing, Brand & Content at Armory - Amara Graham, Head of Developer Experience at Camunda Host: Moschoula Kramvousanou, Head of Client Relations at SlashData Some of the topics discussed are: What is success? How do you measure the success of your developer relations? What metrics do you use? What tips do you have for our listeners? And more! Listen to this episode to see what “successful in developer relations” means.

Tell us what you think of this podcast series: https://devecon.typeform.com/to/Q9WqxzJN Join the community: https://www.devrelx.com/community

Theme of the week: How important is the positioning of your product or OSS project? Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems? Spoiler alert: it is important, especially when your consumers can actually look under the hood and see what it is you are offering to them (pun intended).  Emily Omier joined us to talk positioning and we also talked about: What do we mean when we say “positioning” How is positioning developer tools different from consumer product positioning Why does it matter to developers how you will position your product Should OSS or commercial projects try creating a new category? Does creating new categories create confusion? How does it affect developers? Which is the best positioning strategy? How important is segmentation in this strategy? What's in the “how to position your product/project” effectively checklist? And more! https://www.devrelx.com/podcast (Listen to this episode) to better understand developer advocates. Let's talk Data! This is the graph we discuss with Emily: https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__8898bfb6-ccf4-420b-9621-a1d78fa8fc8f_runtime_dataItem-kisqhm6e (Kubernetes users influence decisions) Emily Omier is a former journalist and marketing writer who helps entrepreneurial engineers articulate their product's value and get more ideal customers. She hosts The Business of Cloud Native, a podcast about the business side of cloud native and open source technology, contributes to The New Stack and writes the Positioning Open Source blog. https://www.emilyomier.com/press-info?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=Podcast_Episode&utm_campaign=EO (More info.) https://devecon.typeform.com/to/Q9WqxzJN (We want to make this podcast better for you! Take a few minutes to take our short survey.)

Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the https://www.futuredeveloper.io/ (Future Developer Summit) Episode 2. Tyler Jewell, Managing Director at Dell Technologies Capital Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc. Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft Emilio Salvador, PM, Cloud Developer Advocacy at Google Host: Andreas Constantinou, CEO & Founder at SlashData Some of the topics discussed are: What are the new audiences and how are they different? GenZ developers, creators, citizen developers Developers vs creators What "developer-led" means Low-code platforms How are organisations adapting to new audiences How are we moving from apps to platform and from consumers to developer audience And more! Listen to this episode to see what "developer-led" businesses prioritise in their strategies.

Theme of the week: Should community managers know how to babysit? Community management sometimes feels a lot like babysitting to Alex Angel. She is the Chief Community Officer at Commsor and she joined our podcast to discuss community management and what community managers do all day. Spoiler: never day is the same. We also talked about: What counts as a “community”?  Why do people join communities and what do they expect?  What drives engagement in a community?  What’s a community manager’s role?  How does a community manager’s daily life look like? Which are the characteristics of a good community manager? How are developer communities different from non-developer communities? What is the business value of communities?  How do we measure success? What’s a community success story that stands out to her How will communities evolve in the future? And more! Listen to this episode to better understand community managers. Let’s talk Data! This is the graph we discuss with Alex: https://www.devrelx.com/trends?lightbox=comp-kisqz2fe3__item-kisrbi1b_runtime_dataItem-kisqz2ff (Information sources used by desktop developers). You can find the https://www.slashdata.co/free-resources/ (State of the Developer Nation 20th edition free report) here and register at the https://www.futuredeveloper.io/ (Future Developer Summit).  Alex Angel is a community expert with 10 years of experience in community and product management, transforming, amplifying, and growing engagement, retention, and community health at Reddit and Nike. She focuses on building places and products that people love and is skilled at creating structure from chaos.

Theme of the week: Which characteristics or traits developer advocates need to have? What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer audience. Anna Tsolakou, Developer Advocate at Amadeus for Developers joins our podcast to discuss: What developer advocacy is What she loves most about being a developer advocate What has been her biggest challenge in developer advocacy What is the most important trait/characteristic someone in developer advocacy should have What advice she would give to someone who is new to their developer advocate role In which department developer advocates fit within the company How can we connect and then engage with developers Why an advocacy team is needed when a business has an API How can we improve developers’ experience with our API/product/service How a smooth feedback process can improve that experience And more! Listen to this episode to better understand developer advocates. Let’s talk Data! This is the graph we discuss with Anna: https://www.devrelx.com/trends (Documentation, tutorials, tools and community engagement are the core of developer programs). You can find the https://www.slashdata.co/free-resources/ (State of the Developer Nation 20th edition free report here). Anna Tsolakou is a software engineer working as a Developer Advocate at Amadeus. She loves to wear different hats and DevRel is the ideal world for her to fulfil her expectations; software development and connecting with people at the same time. Passionate about open-source and AI.

I know what you are thinking: what kind of a question is that? Especially after 30 podcast episodes under that title! You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series. The question is inspired by today's guest Adam Duvander., who makes a valid argument: What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point. Adam Duvander joined us and we discussed: Developer marketing Why developer marketing is not marketing and what he loves most about it His biggest challenge Designing a developer marketing strategy Content Community Events  And more! https://www.devrelx.com/podcast?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=S03E09&utm_campaign=FDS21_Panel (Listen to this episode) to better understand developer marketing. Let’s talk Data This is the graph we discuss with Adam: https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__item-kisqtq21_runtime_dataItem-kisqhm6e (How developer program leaders segment their audience).  Adam Duvander helps developers be productive and creative. Call it "developer marketing" if you must, he works with the best developer-focused companies through his consulting practice. He has held full-time roles at API juggernauts Zapier, SendGrid, and ProgrammableWeb (where he served as the first editor). Before that, he wrote the book on map scripting and covered developer topics for Wired.

Theme of the week: DevRel tactics vs strategy Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 3 industry leaders to discuss tactics and strategy in a panel held on March 10 during the https://www.futuredeveloper.io/ (Future Developer Summit) Episode 1.  Who was part of the panel? Ali Spivak, Sr. Director, Developer Relations at Okta Daniele Bernardi, Staff Platform Growth, Developer Relations at Twitter Chris Castle, Director, Developer Advocacy at Salesforce Heroku Host: Andreas Constantinou, CEO & Founder, at SlashData Some of the topics discussed are: Their superpower - something they've been doing well What are the major organisations doing well and what we can learn from them? Lookalike audiences Combining the love for code + product management Growing vs joining a community And more! Listen to this episode to see which tactics and strategies help grow your community and engage with developers.

You probably guessed today's theme: Events Speaking of events, the https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (Future Developer Summit) will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (here) or grab your Though Leader pass to access the exclusive MasterClass.  Do you miss attending physical events? Surely many of us do. In this episode we welcome Jana Boruta, at Hashicorp to talk about:  What she loves most about events The biggest challenges in organising developer events as well as goals and priorities Why developer-focused events are important How she encourages interaction in their events   How she pivoted the strategy in 2020 Whether virtual events are a good thing The future of events  Listen to this episode to see what makes an event great and what's in the future of developer-focused events. Let’s talk Data This is the graph we discuss with Jana: https://www.devrelx.com/trends?lightbox=comp-kisq1dnj__item-j9r9uz7e_runtime_dataItem-kisq1dsx (Documentation, tutorials, tools, and community engagement are the core of developer programs). Trends page now has a new look and fresh graphs! Make sure to check it out. Jana Boruta's speciality and passion include developing community and experiential marketing programs for early-stage startups. Since 2008, She has been an early employee of high-growth technology startups, including Engine Yard, Prismatic, New Relic, and HashiCorp for six years now. She started building their offline and online community programs and these programs helped create widespread awareness of open source tools used by millions today. In 2020, she launched EpicConf. 

Theme of the week: How integral is "community" in Developer Relations? Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis. Community is all about people coming together and working together. But, do you really need to build your own community? We talked about this with Leandro and also about several Developer Relations and community topics: What he loves most in Developer Relations  How integral is "community" in Developer Relations  Tactics to make your community more welcoming - and hence more inclusive Do you need to build a community? Meeting developers where they are The future of Developer Relations Listen to this episode to meet developers where they are and make your community welcoming. Let’s talk Data This is the graph we discuss with Leandro: https://www.devrelx.com/trends?lightbox=comp-kisqz2fe3__item-kisqu8ax_runtime_dataItem-kisqz2ff?utm_source=UTHODM_0307_Description&utm_medium=UTHODM_0307&utm_campaign=UTHODM_0307 (Ranking of reasons for adoption). Trends page now has a new look and fresh graphs! Make sure to check it out.   Leandro Margulis is the VP of Developer Relations at UnifyID. He is an entrepreneurial leader with strong Business Development experience, effective sales and marketing skills used to launch new products and businesses. Leandro sits at the intersection between business and product, thinking creatively about product and partnerships to fulfil the customer's use case. Leandro is the customer's advocate internally and the company's advocate externally. Prior to joining Unify ID, Leandro led Developer Relations at TomTom. In this role, Leandro led a global, multidisciplinary team including Sales, Marketing, Product Marketing and Developer Portal engineers with the mandate to build the developer community around TomTom Maps APIs.

Theme of the week: Why and how can the API community be more inclusive? Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have more voices heard and can drive progress. In this episode, we are joined by Claire Barrett, Director at APIsfirst consulting and Global leader of the Women In APIs which has members in 19 countries across 5 continents. We discuss:  What she loves most about her work with Women in APIs and their strategic priorities If and why we need a more diverse API community The challenges for someone joining the API community What we can do to encourage a more diverse audience to join it The importance of balance and diversity within engineering teams and how can team leaders encourage it The evolution of APIs in the future  Opportunities and challenges due to the pandemic Listen to this episode to see how we can build more inclusive and diverse communities in APIs and tech.  Let’s talk Data This is the graph we discuss with Claire: https://www.devrelx.com/trends?lightbox=dataItem-k9mqu4kj1 (How developer marketing and relations leaders segment their audience). https://www.eventbrite.com/e/apidays-live-paris-responding-to-the-new-normal-with-apis-for-business-tickets-105486956326?aff=Slashdata (Join us at apidays Paris on December 8-10). Claire Barrett makes strategy happen. An experienced consultant and technology leader, Claire gets traction with IT- and API-enabled programs. She provides structure for helping people to get going and to gain pace; forging their buy-in and commitment so that the change sticks. She believes that an inclusive team, with diverse perspectives applied to the approach and implementation, leads to the best outcomes. She actively supports career and professional development opportunities for people getting into or on with technology careers and leads Women In APIs.

Trick question of the week: DevOps or not? Today's Under the Hood of Developer Marketing podcast episode is called “DevOps or not?”. And, who is more suited to talk about it than the leaders in the field? This episode is part of our MasterTips series, which includes tips from industry leaders from the https://www.futuredeveloper.io/?utm_source=UTHODM_S03E05&utm_medium=Podcast_Description&utm_campaign=DevOps (Future Developer Summit). It is a panel discussion from the Future Developer Summit, an exclusive event for developer marketing industry leaders. The discussion focuses on DevOps and how to implement and measure its success, from the following industry leaders: Greg Wilson, Director of Cloud Developer Relations at Google Nicole Forsgren, VP of Research and Strategy at GitHub Kelsey Hightower, Staff Developer Advocate at Google Cloud Some of the topics discussed are: What is DevOps? Is DevOps something that small companies could consider too? Or is DevOps only for big ones? Where do you start the discussion to implement DevOps? What do you implement? Does it always work? What does “tooling” mean when it comes to DevOps? How can you measure success in DevOps implementation? What is your suggestions to leaders and practitioners in the field?  All these questions answered in the latest Under the Hood of Developer Marketing episode “DevOps or not?”.

Theme of the week: Let's listen to the pros talk Open Source! Today's episode is about Open Source. And who is better to talk about it than an industry all-star panel! This episode is part of our MasterTips series, which include tips from industry leaders. It is a panel discussion from the Future Developer Summit, an exclusive event for developer marketing industry leaders. The discussion focuses on Open Source software and contributions, from the following industry all-stars:  Chris DiBona, Director of Open Source at Google,  Nithya Ruff, Executive Director of OSPO at Comcast,  Stormy Peters, Director of Open Source Office at Microsoft And the panel moderator: Sam Ramji, CTO at DataStax  Some of the topics they discussed are: How does your company decide when to contribute to Open Source? Are there projects from hobbyists that drive major company contributions? How can we open up Open Source? Should we include non-developers in Open Source for content and use-cases? What job title will help you be more successful in OSPO? Do you really need a title? All these questions answered in our latest episode. Don’t worry that you missed the event. You can watch all sessions on-demand at http://www.futuredeveloper.io/?utm_source=Podcast_DevRelX&utm_medium=Episode_S03E04&utm_campaign=Mail_Campaign (www.futuredeveloper.io) Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

Today we're sharing a very special episode, a bit different from our usual format. On September 29 & 30, the Future Developer Summit – a traditionally exclusive event – opened its virtual doors to the DevRel community for a free event that everyone could attend. One of the sessions was a panel discussion on “How to step up your DevRel game” where Developer Relations professionals shared their pro tips with everyone, including you as you are about to listen to their discussion. The pros: Katherine Miller, Global Lead, Cloud Developer Events Program at Google Leandro Margulis, Vice President of Developer Relations at UnifyID Pablo Fraile, Director of Developer Ecosystems at ARM The panel was moderated by SlashData Data Journalist, Richard Muir Topics discussed: What can you do to make your community inclusive Building partnerships Engaging developer influencers Understanding the developer journey Helping developers grow with you along their journey How to build meaningful connections at events Tips for successful virtual events What else do these people have in common except talking to this panel? They have all authored chapters to the “Developer Marketing & Relations: The Essential Guide” which has just launched its third edition, with 9 new and 1 revised chapters compared to its first edition. You can find more about the book at devrelx.com/book (https://www.devrelx.com/book?utm_source=Podcast_episode_description&utm_medium=Panel_FDS&utm_campaign=Book) Don’t worry that you missed the event. All sessions will be soon available to watch on demand. Visit www.futuredeveloper.io (http://www.futuredeveloper.io) for more details.

Trick question of the week: Why do banks need developer ecosystems? Do they treat them in the same way as Tech companies do?  Developer ecosystems are in the core of companies and organisations focused around leading technologies. As new technologies are incorporated into everyday life, companies that did not focus on technology understand that in order to offer new features to their customers, they need to open their arms to developers and build on their developer ecosystems. Such companies are 160 year-old banks.  This week we are joined by Andrea Trasatti, Director of Developer Ecosystems at Banco Santander. In this episode we discuss: Why a bank needs a developer ecosystem. How a bank approaches building their developer ecosystem. The challenges for the bank How it can connect and engage with developers. Listen to this episode to see how ‘non-tech” companies approach their Developer Marketing strategy and activities. Let’s talk DataThis is the graph we discuss with Andrea:  (https://www.devrelx.com/trends?lightbox=dataItem-k9mq59d21?utm_source=Mailchimp_UnderTheHoodofDeveloperMarketing&utm_medium=S03E02&utm_campaign=Andrea).  Andrea Trasatti is a seasoned technology developer with 17+ years of fostering developer ecosystems and advancing technological innovation. Recognized for demonstrating a natural aptitude for software development, as well as for product promotion and tech innovation, he has a history of contributing directly to company growth and expansion throughout his career. He is currently the Director of Developer Ecosystems at Banco Santander. Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue).

Trick question of the week: Should we spend less time trying to define developer relations and more connecting one on one?  Yes. It’s time. Season 3 is back!  We’re ecstatic to be bringing you insightful episodes again and for the start of a new season, we couldn’t ask for a better one! This week we welcome to the podcast Jeff Sandquist, Microsoft’s Corporate Vice President. In this episode we discuss: -  Why content is key and why your documentation should be “5 minutes to wow!” -  The traits and characteristics of a great developer relations professional -  Tips for those who are new to developer relations -  Best ways to connect with developers -  Online events during a pandemic -  Microsoft LearnTV (https://docs.microsoft.com/en-us/learn/tv/?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=EpisodeDescription&utm_campaign=JeffSandquist) Listen (https://www.devrelx.com/podcast?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=EpisodeDescription&utm_campaign=JeffSandquist) for 20 years of experience on how to better understand developer relations and be better at it and connect with developers. Graphs Jeff discusses in our “Let’s talk Data” section: 29% of developers contribute to open-source software to improve coding skills (https://www.devrelx.com/trends?lightbox=dataItem-k9mq59gq?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=EpisodeDescription&utm_campaign=JeffSandquist).  Jeff Sandquist is a Corporate Vice President at Microsoft. He leads Developer Relations, focused on reinventing Microsoft’s relationship with software developers around the globe. His team includes a full corpus of technical online content (Azure.com, docs.microsoft.com and Microsoft.com/Learn), a full stack engineering team that builds and operates the infrastructure for online content serving nearly tens of millions of monthly active users, an international team that localizes our products and content in 64 languages, a world-class developer advocacy team and the responsibility for partnering with the sales and marketing field leadership to land the rich resources offered with Microsoft customers and partners.

Trick questions of the week: Do you understand developer ecosystems? This is the starting point: understanding your developer audience, their needs and preferences and segmenting them to boost your marketing activities performance. This is also among the most common questions vendors and developer program leaders ask Christina Voskoglou, SlashData’s Senior Director of Research and today’s episode guest. In this episode we discuss: Developer ecosystems and who is included in them (spoiler alert: may include people who do minimal coding) The evolution of developer ecosystems these past 10 years The biggest changes seen, what drove those and how different technologies drive the future Hyped technologies: do they fade away or evolve to solve other problems? The most common questions asked by developer program leaders. This episode wraps up an amazing Season 2. We can't thank you enough for being with us, in this journey. Season 3 will be back this fall.  Listen to this episode to better understand developers and unlock key insights to the developer ecosystem, from the person who knows it best. Graph Christina discusses in our “Let’s talk Data” section: Where Machine Learning developers deploy their code (https://www.devrelx.com/trends?lightbox=dataItem-k9mq59ga1?utm_source=Podcast_Description&utm_medium=Christina&utm_campaign=Episode16) . Christina Voskoglou is responsible for all SlashData’s research products and heads the analyst and operations teams. With more than 19 years of experience in data science, data mining, BI and CRM design, she leads all research for SlashData, from planning and methodology, survey design, and data analysis, to insights generation and research commercialisation. Christina is also behind SlashData’s outcome-based developer segmentation model and is the leading SlashData researcher in Machine Learning and Data Science.

Trick question of the week: What is the API mindset and skillset?   APIs are used widely in tools most of us use daily. What is this API mindset though and why are APIs important? Mehdi Medjaoui, our guest in our most recent episode is the man to answer these questions.  Simply put, the API mindset is thinking “How can I make my software, program or technology available to as many users as possible at zero implementation cost?”.  In this episode, we discuss: A brief history of APIs The API mindset and the skillset that goes along with it The benefits of focusing on APIs The untapped API potential and how APIs will evolve in the future APIdays INTERFACE event coming on June 30 Listen to the full episode. The graph Medhi talked about in this week’s “Let’s talk Data” section: Number of people involved in software development in company (https://www.devrelx.com/trends?lightbox=dataItem-k9mq59e3?utm_source=PodcastDescription&utm_medium=Mehdi&utm_campaign=Devsincompany) . You can grab your ticket for APIdays INTERFACE here (https://www.apidays.co/interface?utm_source=SlashData_Podcast&utm_medium=Mehdi_Episode&utm_campaign=apidays_promo) . The event will run from June 30 – July 1st in 3 time zones, so you can rest assured you won’t miss something. Mehdi Medjaoui is the founder of the worldwide apidays conferences series he started in 2012 in Paris. Mehdi is highly involved in the API community and API Industry, as author, lecturer, consultant and investor in the API tooling space. His industry research involves publishing and maintaining the API Industry Landscape and the yearly State of Banking APIs. In 2019, Mehdi become H2020 European Commission expert to lead the APIS4Dgov study on public sector and government APIs. As entrepreneur, Mehdi co-founded in 2014 OAuth.io that was acquired in 2017. Mehdi’s new venture GDPR.dev develops a Personal data API framework and protocol to democratize data regulations usage for mass users and compliance for applications developers, making GDPR programmable.

Trick question of the week: Why does Developer Relations need cheerleaders?  It’s been a long time since the trick question was really impossible to answer. Or not at all impossible if you listen to the latest episode. One of the biggest challenges in Developer Relations is actually defining it in a way that helps people better understand it. “People” includes upper management, which has been the real challenge for most of our past guests: showing the value of developer relations and the benefit to the company to the executive level. This is where you want someone to “cheerlead” for you. Yet. This is not enough to stop you from helping developers reach their “Aha!” moment, which is Jessica West’s favourite thing when it comes to developer relations. This episode touches a lot of key developer relations topics, including: Skills to have How developer relations is affected by the pandemic What the future of developer relations holds and More importantly, how to reach developers when you can’t meet them at events.  Also, at a time when events are turning virtual, we discuss whether virtual events are cutting it. The graphs Jessica picked for this week’s “Let’s talk Data” section: 29% of developers contribute to Open Source software to improve coding skills (https://www.devrelx.com/trends?lightbox=dataItem-k9mq59gq?utm_source=PodcastDescription&utm_medium=JessWest&utm_campaign=Desctiption) . Jessica West is the Head of Developer Relations at LaunchDarkly. With over 12 years of software engineering experience, she works to empower development teams through code, content, and collaboration. She is an influential speaker, storyteller, and marketer able to share technical concepts meaningfully and memorably.

Trick question of the week: Why is Developer Experience so important? For starters, let’s look to the old saying that “first impressions matter”. Anyone that spends too much time trying to figure out how things work is more likely to quit trying at some point. This remains true to developers too. Today’s guest, Ian Jennings, is the man behind Haxor Developer Experience. According to Haxor, most vendors expect developers to reach their first “Hello, world!” within 15 minutes. The truth? Half of the developers don’t even reach that point, and the rest who do, will end up needing more than 1 hour. How can you offer a better experience to developers? Ian has 5 tips that will help make everything better. Listen to the episode and find out. In this episode, Ian discusses 2 graphs that stand out to him for the “Let’s talk Data” section. Ian's picks for this week: how developer and marketing experts segment their audience (https://www.devrelx.com/trends?lightbox=dataItem-k9mqu4kj1?utm_source=PodcastDescription&utm_medium=Ian Jennings&utm_campaign=Segmentation) . Ian Jennings is the founder of Haxor, a developer experience testing platform. Haxor tests and measures APIs, SDKs, and developer products with on-demand feedback from real developers. Previously, Ian co-founded developer meetup platform Hacker League, before spending 6 years at PubNub establishing their developer experience strategy. He also operates DevPort, a developer portfolio site populated by thousands of developers.

Trick question of the week: What’s in the future of developer relations, especially after covid-19?  The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations? Events, the cause burnouts for many developer marketing, relations, advocates and evangelists are currently out of the mix. So is the opportunity for reaching developers, 1-on-1, face-to-face. Software has come to cover this hole by many applications. What does the future hold and how can we connect to developers when we can’t reach them in person? Patrick McFadin, VP of DataStax joins us in this episode to discuss connecting with developers in the COVID-era and post-COVID-era, open source and the challenges developer relations professionals face. In this episode, we introduce the “Let’s talk Data” section where we pick one graph from the DevRelx Trends page and analyze the results. Patrick's pick for this week:  programming language communities and growth (https://www.devrelx.com/trends?lightbox=dataItem-k9mq59cz1?utm_source=PodcastDescription&utm_medium=PatrickMcFadin&utm_campaign=Desctiption) . Patrick McFadin is the Vice President of Developer Relations at DataStax. He is one of the leading experts of Apache Cassandra and data modeling techniques and has helped build some of the largest and exciting deployments in production. Previous to DataStax, he was Chief Architect at Hobsons and an Oracle DBA/Developer for over 15 years.

Trick questions of the week: How do you start building a developer program from zero? Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale your program and educate developers. All these suggest that there is a developer program in place already. How can you do all these things, if you don’t? You’ll need to build one. Sounds like a huge endeavour. It’s not something that can be done overnight, but we are here to help. In this episode we discuss: - Where you start - What you prioritise - What you will need And a step-by-step walkthrough from our guest who within 1+ year managed to build a developer program and results show that he did well. Luke Kilpatrick, Senior Manager - Developer Marketing at Nutanix and the only author of “Developer Marketing + Relations: The Essential Guide” to contribute two chapters, shares in this episode the story of how he built a developer program from scratch. An insightful episode, rich with useful information for everyone, with or without a developer program. Luke Kilpatrick started as web site developer in 1996, transitioning to managing technology communities in 2007. In 2010 Luke moved to marketing program management as his full time role on VMware's social media marketing team. 2012 saw Luke at Sencha working in developer relations programs as well as focused social media, speaking at events around the world. Since 2014 Luke managed Atlassian’s ecosystem developer events and programs bringing hundreds of new apps to their marketplace. Recently Luke has joined Nutanix to bring an engaging experience to developers using their new PaaS products. 

 Trick question of the week: How are developer relations different from developer advocates? The role of the liaison between the company and the developer is not something new. Several titles have appeared since companies decided that engaging with developers can offer a competitive advantage. Early roles, that are still active today, were given titled "evangelist" or "advocate". Is DevRel a natural evolution of the role with a different title or advocates and DevRel work together for a more complete approach? We're not going to spoil it for you. We'll let our guest Chris Riley walk us through this, what makes a good developer advocate and more. Chris has been long in the field and takes us through the evolution of the industry and what makes someone good at such a technical role. Bonus: where can someone new to their Advocacy/DevRel role find resources on how to be more effective? Tons of answers in one all-inclusive episode. DevRelx: Our new portal comes with a bi-weekly digest of the latest industry news. You will still be notified of new podcast episodes and also news, articles and jobs. Interested? Sign-up at www.devrelx.com Chris Riley is a Tech Advocate at Splunk, he is obsessed with bringing modern technologies to those who need to solve real-world problems, going from unicorn to reality. Chris speaks and engages with end-users regularly in the areas of DevOps, SRE, and App Dev. He is a regular contributor to industry blogs such as ContainerJournal.com, DevOps.com and Sweetcode.io and host of the podcast Developers Eating the World. As a bad coder turned technology advocate, Chris understands the challenges and needs of modern engineers, as well as how technology fits into the broader business goals of companies in a demanding high-tech world. Developer personas webinar (https://youtu.be/liTCvhUCiIM)

Trick question of the week: Why is it important for your product/service to engage with developers?

Trick question of the week: How do you go about speaking at tech conferences? Speaking in conferences is an integral part of DevRel. Why? Because in DevRel, to build trust, you need to be helpful. When you stand in front of a crowd to show how people are solving problems, you are being helpful to developers. This is one of the reasons why you should be speaking at conferences. There are a lot of benefits but there are also challenges. Where do you apply? How? How do you prepare? In our latest episode, we welcome Karl Hughes to help us walk through the process of speaking at conferences: from finding CFPs to apply to, all the way to dealing with stage fright, right before you deliver your talk. Ready to get up on that stage and leave everyone in awe? . (https://www.developermarketingpodcast.com/?utm_source=Newsletter&utm_medium=text) Karl Hughes is a hands-on technical leader dedicated to helping startups figure out teams and technology. He is the CTO of The Graide Network and helps tech conference speakers find speaking opportunities at CFP Land. The Comprehensive Guide to Speaking at Tech Conferences by Karl Hughes (https://www.karllhughes.com/posts/speaking-guide?utm_source=Under_the_hood_of_developer_marketing&utm_medium=podcast_episode_description)

Trick question of the week: Is the funnel, AAARRRP or Orbit the best framework for your metrics? This week, we're back to discussing metrics. Always a difficult subject, as still, there is no perfect recipe for DevRel metrics. The most popular frameworks are: "Devrel Qualified Leads" which we discussed with Mary Thengvall in our first episode "The funnel", which has been long used in "traditional" marketing  "AAARRRP framework" aka "Pirate Metrics" and The Orbit model, which Josh Dzielak presents in our latest episode. Why is the Orbit model a better fit for DevRel, compared to the funnel? Well, for starters, it also considers the big impact of the community. Something that the funnel does not. Does the Orbit model have enough gravity to be your favourite? Listen to the episode and find out. Josh Dzielak is a software engineer for over 15 years. He enjoys building tools for developers and creating resources that help ensure their success. Currently, he's the co-founder of Orbit, helping companies win the hearts and minds of developers. Previously, he was the Developer Relations Lead at Algolia, the VP Engineering at Keen IO and a principal engineer at Disney. Why the Orbit Model is better than the Funnel for Developer Relations (https://orbit.love/blog/why-orbit-is-better-than-funnel-for-developer-relations?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=Podcast_Ep_Description)

Trick question of the week: Why should you invest in a community and how can you empower your community? That's a difficult one, unless you look at the value a community gives your business. If you've been following this podcast for a while, you have noticed how often the importance of communities comes up. That's because their value can be huge! How huge? Such that if you wanted to pay for it you probably couldn't afford it. Today's episode is -you guessed it- all about communities. We're joined by Jono Bacon who comes with rich insights on: How to create your community How to empower it to grow How to measure its success How to avoid common mistakes A must-listen if you care about communities. Jono will join the Tweet about it (https://ctt.ac/fvf81) . Jono Bacon is an industry-leading consultant, author, advisor, and speaker. He previously served as Director of Community at Canonical, GitHub, and XPRIZE and runs Jono Bacon Consulting where he provides community strategic development, leadership, and advisory services. Link to Jono's article for HBR (https://hbr.org/2020/01/when-community-becomes-your-competitive-advantage?utm_source=SlashData_Podcast&utm_medium=podcast&utm_campaign=jono) .

Trick question of the week: How can you lead a healthy community when you are not feeling healthy? Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel. Why? Because of our empathy. According to Anjuan and Aneika Simmons who join us for this episode, burnout is the result of chronic stress.  As Anjuan puts it: "in DevRel you work with many developers that are under stress and because you care, this stress is projected back at you.". In this episode, we discuss stress and burnouts in developer marketing and: Early signs of burnout How to recover from a burnout How to make yourself, and your community and team, more burnout-resistant A hot episode about saying healthy and helping your community grow without burning out. Anjuan Simmons is a technologist with a successful track record of delivering technology solutions from the user interface to the database. He combines his experiences working at Big 4 management consulting companies as well as small technology startups to implement practical solutions that can be understood and scaled across organizations. Aneika Simmons is a Full Professor of Management at Sam Houston State University who specializes in organizational behavior, human resources, leadership development, team dynamics, interpersonal relationships, and principles of management.

Happy New Year! Trick question of the week: How different is practising developer marketing at a startup vs at one of the world’s largest companies? For our guest in this episode, it’s like moving to another country. Under the Hood of Developer Marketing is back in 2020 with a new episode that touches several subjects from a heavyweight in the field: Max Katz. Max walks us through the lessons learned, the KPIs, the priorities that changed along the way as he moved from a startup to leading the developer advocacy program and a big team at IBM. A great, all-inclusive episode you'll love, to kick-off the new year!  Max Katz is the Program Director for Developer Advocacy at IBM. He leads a team of Developer Advocates, together they provide developer education in NA West region.

Trick question of the week: Is developer marketing the dark side? Looks like we will be continuing for a second week with parallels that could make Freakonomics fans jealous. In our latest episode, we discuss the value of content. Marketing, by default, involves selling (aka the dark side) but there are more ways to go than aggressive tactics or excessive spending on paid ads. Try content for example. By producing high-quality content, you can stand out as a thought-leader in your area. And this will bring more high-quality leads than any ad. Up to what point? Up to the point that content accounts for 95% of your company's revenue. At least that is what happened to Martin Gontovnikas.   Should dev marketing people be developers? A favourite question in the field. Martin says yes, but if they don't, they should spend some time with the product teams to get a better understanding of the product. Another great episode in Season 2, full of useful....well, content! Martin Gontovnikas is the VP of Marketing and Product at Auth0. He is a software engineer that now works in Marketing. Yes, you heard right. He found a way to combine his two passions and apply his engineering thinking model to marketing.

Trick question of the week: What does developer marketing have in common with Star Trek Borgs? Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer marketing should be helping developers grow into the best version of themselves. Back to Earth. - In our latest episode, we discuss how developer marketing should start with developers' needs and then help developers grow, to build a community that's welcoming to everyone, why you should not blame developers for and self-driving car accidents, all with a touch of (you guessed it) Star Trek.

Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons. He talks about the benefits of running a hackathon, the reasons why you shouldn't run a hackathon and what aspects make a group of developers a real community.  12 Reasons Public Hackathons Fail (https://www.hackernest.com/hackathons?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=Podcast)

Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised. In this episode, Arabella David joins us to discuss how developer advocacy can become more inclusive and diverse and  how to build a community that sustains itself in a way that your engineers will want to "crash" their meetings. TrailheadDX (https://www.salesforce.com/trailheadx/) Conference

Remember the popular saying "can't see the forest for the trees"? Today we're looking at the tree. Assume your dev community is the forest. You know how valuable a forest is. However, how about a single tree? If a single tree is added to the forest, how much does the forest value increase? In our latest episode, we welcome Adam FitzGerald to talk about not only the value of the community as a whole - and as a competitive advantage - but we look deeper, into the value a single, incremental developer can add to your developer program. 

Developers don't care that you know until they know that you care. Jeremy Meiss, Director of Community for Solace, joined us to talk about developer communities and what skills a community manager needs to have. Plus, how can running a coffee shop and watching Doctor Who teach you for better engagement with your developer community. Jeremy Meiss Article: DevRel is like coffee.. and other profundities (https://medium.com/@jeremymeiss/devrel-is-like-coffee-b3c461de15db?utm_content=bufferd9ed4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer&_branch_match_id=620887512749094015)

Are forums dead? Adrian Speyer from Vanilla Forums thinks not. He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product. What are the benefits of building your community? Do you need to be a developer to work in developer marketing?  All discussed in this episode. Plus, a touch of old internet nostalgia.   Links to Adrian's Blog posts: Are you building your community with the most valuable people in mind? (https://blog.vanillaforums.com/are-you-building-your-community-with-the-most-valuable-people-in-mind) Our book " Developer Marketing: The Essential Guide (https://www.developer-marketing.com/) "

Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events.  From meetups to global events, we talk about the challenges and what an event should offer for developers. Our book " (https://www.developer-marketing.com/) "

Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019.  Our book " (https://www.developer-marketing.com/) "

What is the Under the Hood of Developer Marketing podcast? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. DevRel? Hackathons? Personas? In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book.