Podcasts about pirate metrics

BONUS: The End of Product Management? Three Experts Reveal the Unstoppable Rise of Product Engineers With Anton Zaides, Rafa Paez, and Max Piechota In this BONUS episode, we explore the emerging concept of the Product Engineer with three experts in the field: Anton Zaides, Rafa Paez, and Max Piechota. Together, they discuss how software engineers are evolving beyond just technical skills to embrace product thinking, business understanding, and customer empathy. This shift represents a move toward what they call "M-skilled" professionals who combine technical expertise with product sensibility to create greater impact. The Evolution of Software Engineering "The role of the software engineer is evolving to a product engineer...they understand what to build and why they are building it." Rafa Paez kicks off the conversation by sharing insights from his article on Substack, titled "The Rise of the 100x Product Engineer." He explains how the modern software engineer is taking on greater ownership of their work, focusing not just on writing code but understanding the underlying business reasons for features. This new breed of engineers thinks critically about product metrics, challenges assumptions, and takes extreme ownership of outcomes rather than just outputs. Breaking Product Management "Engineers don't really care about what they work on...but what if they did?" Anton Zaides discusses his provocative Substack article "Product Management is broken, a change is coming," where he challenges the traditional separation between engineers and product decisions. He describes the phenomenon of the "ZOOM-based product manager" who remains disconnected from both users and engineers, and contrasts this with engineers who genuinely care about the products they build. Anton argues that when engineers are invested in the product outcomes, the entire development process improves. For a podcast episode with Anton Zaides about the Product Management is broken article, listen to this Scrum Master Toolbox Podcast episode. Measuring What Matters "We need to measure the product outcome, the customer value and incentivize developers based on that." Max Piechota shares how his journey toward product engineering began through conversations with his CEO about measuring software engineer performance. His research led him to realize that traditional engineering metrics often miss what truly matters - the value delivered to customers. Max advocates for aligning developer incentives with product outcomes rather than just code output, representing a fundamental shift in how we evaluate technical contributions. Catalyzing the Transformation "What helped me change was working with those people that wanted to create products." The conversation turns to practical ways to foster this evolution toward product engineering: Max describes how exposure to product-oriented colleagues and learning about the Lean Startup methodology transformed his perspective as a developer. Anton outlines a three-step approach: helping engineers see metrics and user interactions, building business literacy, and connecting more deeply with the domain. The group discusses the importance of helping engineers understand concepts like gross margin and the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral). Beyond Solutions to Problems "Often we only focus on the solution, without understanding the actual problem we are trying to solve." One crucial insight from the conversation is the need for engineers to take a step back from solution mode and better understand the underlying problems. The panel shares practical tips: Clarify how the business works and identify opportunities for improvement Be thoughtful about how developers are incentivized Connect technical decisions to financial outcomes Focus on landing page conversion and other customer-facing metrics when they're the bottleneck to growth This mindset shift enables engineers to make more strategic decisions about where to invest their technical efforts for maximum impact. About Anton Zaides, Rafa Páez, Max Piechota Anton Zaides is the founder of Manager.dev, where he shares insights about engineering management and product development. With extensive experience in both engineering and product leadership roles, Anton is passionate about bridging the gap between technical execution and product vision. You can link with Anton Zaides on Substack. For inquiries, reach him at Anton@manager.dev. Rafa Paez is a product engineering advocate who wrote the influential article "The Rise of the 100x Product Engineer." Through his work, Rafa explores how engineers can expand their impact by embracing product thinking and business understanding alongside technical skills. You can link with Rafa Paez on Substack. Find more of his work at rafapaez.com. Max Piechota is a thought leader in the engineering productivity space who has researched effective ways to measure and improve developer performance. He advocates for outcome-based metrics that focus on customer value rather than code output. You can link with Max Piechota on Substack.

In diesem Podcast geht es um Marketing und Sales und wie man Tools und Methoden einsetzen kann, um neue Kunden zu gewinnen und das Geschäft zu wachsen. Die drei wichtigsten Grundpfeiler im B2B sind Consistency, Relevanz und Timing. Der Sales Automation Canvas ist ein Modell, das dabei hilft, Marketing- und Sales-Prozesse zu automatisieren. Es basiert auf verschiedenen Modellen wie der Pirate Metrics einem 6-Schritte-Modell entlang der Buyer Journey und Porter's Value Chain. Im Zentrum stehen dabei die KI Use Cases, wie dynamisches Content-Erstellen, automatisches Contact Enrichment, Predictive Lead Scoring und Conversational Chatbots. Hier geht's zum Download. Takeaways Die drei wichtigsten Grundpfeiler im B2B sind Consistency, Relevanz und Timing. Der Sales Automation Canvas hilft dabei, Marketing- und Sales-Prozesse zu automatisieren. Es gibt verschiedene Use Cases, wie dynamisches Content-Erstellen, automatisches Contact Enrichment, Predictive Lead Scoring und Conversational Chatbots. Das Timing ist entscheidend, um die richtige Botschaft zur richtigen Zeit an den richtigen Kunden zu senden. Es ist zentral, eine klare Strategie und einen Plan für deinen Engpass zu haben, anstatt zufällige Aktivitäten durchzuführen. "Relevanz zu finden, dass man wirklich sagt, hey doch, der hat jetzt verstanden, um was es geht." "Timing is everything. Du kannst die beste Lösung haben, das beste Tool. Wenn du nicht zum richtigen Zeitpunkt da bist, ist das Timing wrong." "Die Leute machen irgendwelche zufälligen Aktivitäten. Und zwar die, wo sie schon mal gemacht haben, wo sie Bock drauf haben, wo sie spannend finden, was überhaupt nicht damit zu tun hat, ob das überhaupt relevant ist oder ob das zielführend ist oder ob das am meisten Kunden bringt." 00:00 Einführung in den Podcast und die Themen 03:15 Grundpfeiler im B2B 07:24 Sales Automation Canvas: Leitfaden für die Automatisierung von Marketing- und Vertriebsprozessen --- Send in a voice message: https://podcasters.spotify.com/pod/show/b2b-marketing-automators/message

This week we talk about: WWDC and Apple's approach to AI integration Daniel's sim racing, VR, and connecting to his Pro Display XDR Daniel is implementing a public roadmap for TelemetryDeck Daniel is setting up some predefined charts and defaults for TD customers for pirate metrics... AARRR! Join us, while we're Waiting For Review, We are open for sponsorship! email us at contact@waitingforreview.com The Discord server is open to all, and you can contact us via our social links below. Enjoy the show, Daniel

Was sind Pirate Metrics? Das auch als das AARRR-Modell bekannte Set von Metriken hat vor allem im Bereich des Growth Marketing starke Verbreitung und Bekanntheit. Unser Gast Timothey Krechel ist Head of Digital Product Consulting bei Qvest Digital und nutzt die Pirate Metrics auch gerne in der Arbeit von Produktmanagern. Zunächst ergründen Tim und Timothey im Gespräch, was das Akronym "AARRR" bedeutet und woher der Begriff "Pirate Metrics" kommt. Ja - tatsächlich ist hier die Analogie zum furchteinflößenden Ruf von Piraten der profane Grund. Die Abkürzung AARRR steht hingegen für die fünf wichtigsten Funnel-Schritte, auf die sich jedes Unternehmen konzentrieren sollte: „Acquisition“ (Akquisition), „Activation“ (Aktivierung), „Revenue“ (Umsatz), „Retention“ (Kundentreue) und „Referral“ (Empfehlungen). Das Modell hilft, die Customer Journey und die bevorzugten Kanäle der Nutzer besser zu verstehen und in (strategischen) Diskussionen entsprechende Klarheit herzustellen. Außerdem ermöglichen diese sogenannten "Pirate Metrics", umsetzbare Ziele je Funnel-Step festzulegen. Timothey Krechel erklärt dann jeden Schritt des AARRR-Modells im Detail und zusammen mit Tim wird das Verständnis anhand von Beispielen geschärft. Natürlich gibt es noch andere Funnel-Ansätze als die Pirate Metrics. Aber gerade für transaktionsbasierte Geschäftsmodelle ist eine solche Funnel-Darstellung hilfreich. Tim zeigt auch Beispiele aus dem Produktportfolio der Produktwerker zu den einzelnen Steps auf. Spannend wird dann die Frage, wie das AARRR-Modell konkret zu nutzen ist und vor allem, wie es mir als Product Owner helfen kann. Hier gibt der Gast Timothey Krechel wertvolle Impulse, wie die Pirate Metrics in den Alltag als Product Owner integriert werden können. Abschließend zeigt Timothey aber auch die Schwächen der Pirate Metrics auf, um ein rundes Bild zu zeichnen. Passende Podcast-Folgen rund um das Thema Customer Journey: - Mit Customer Journey Maps arbeiten - Customer Journey Management im Konzern - ein Erfahrungsbericht Wenn ihr weitere Fragen an Timothey habt oder mit ihm Kontakt aufnehmen möchtet, vernetzt euch am besten via LinkedIn mit ihm oder schreibt an hello@timothy.de. Weiteren wertvollen Content von und mit Timothey Krechel gibt es in den Product Lunches von Qvest Digital. Kanntest du die Pirate Metrics? Und nutzt ihr sie auch in der Praxis bei euch?Wie bindest du dann das AARRR-Modell in deine Arbeit als Product Owner ein? Wir freuen uns, wenn du deine Erfahrungen aus der Praxis mit uns in einem Kommentar des Blog-Artikels teilst oder auf unserer Produktwerker LinkedIn-Seite. **Folgt uns Produktwerkern auf** - LinkedIn -> https://bit.ly/3gWanpT - Twitter -> https://bit.ly/3NitkPy - Youtube -> https://bit.ly/3DIIvhF - Infoletter (u.a. mit Hinweisen auf Konferenzen, Empfehlungen, Terminen für unsere kostenfreien Events usw.) -> https://bit.ly/3Why63K

In this episode, Ross dives into the mental frameworks used in marketing, focusing on the Pirate Metrics (AARRR) approach including acquisition, activation, retention, and referral. They also discuss mental models, the awareness and consideration stages of buying, and strategies for closing sales and delighting customers. Detailed Breakdown: Marketing is a complex and ever-evolving field and it can be hard to keep up with the latest strategies. That's why it's important to understand the mental frameworks and strategies that successful marketers use to stay ahead of the game and get maximum results. One such framework is AARRR Pirate Metrics, which was coined by 500 Startups founder Dave McClure. This framework breaks down marketing into five key components – acquisition, activation, retention, referral, and revenue – to help marketers understand how to drive maximum value for their businesses. Acquisition is the strategy and efforts you use to bring customers to your website. Activation involves getting a user to have a positive experience with your offering. Retention is about measuring whether people are coming back, while referral focuses on encouraging satisfied customers to refer new customers. All of these components must work together for the best possible results. For example, SaaS marketers can employ pricing optimization and cross selling to maximize revenue. A mental model is also important when it comes to effective marketing. It is an overarching term for any concept, framework, or worldview that you use to revisit in your mind. This concept of mental models helps marketers to think more holistically and understand the bigger picture. Another important concept in marketing is the awareness-consideration-closing funnel. In the awareness stage, potential customers become aware of their problem, then in the consideration stage, companies need to provide web presence to help prospects evaluate their solutions, before finally helping them make a choice in the closing stage. To help customers in all stages of the funnel, marketers need to produce content such as blog posts, social media posts, white papers, and YouTube videos to provide value. It all comes down to helping customers be successful and delighting them by putting a smile on their face and keeping them retained. By understanding and mastering Pirate Metrics and Mental frameworks, you can develop an effective marketing strategy that will help you get the most value for your business. Resources & Tools: - Dave McClure, 500 Startups Founder - Pricing Optimization - Cross-selling - Call to Action ---

On the last episode, I talked with Georgiana Laudi, co-author of Forget the Funnel. And that led to questions around 'what, actually, is the Marketing Funnel"?!So this week, I explain some of the models that marketers use when we talk about Demand Generation.  And talk about the pros and cons of each.I describe the five stages of a typical Marketing Funnel - Awareness, Interest, Consideration, Conversion, and Loyalty; and use the example of Moo's marketing approach to highlight how this can be put into practice.Pirate Metrics were developed specifically for SaaS companies and tech start-ups; and I explain how that compares to the traditional funnel.And I introduce the concept of MQL/SQL - Marketing Qualified Leads and Sales Qualified Leads.Some additional reading on Funnel Marketing:Ahrefs: "Marketing Funnels - Everything You Need to Know"Semrush: "How to Build an Effective Content Marketing Funnel" And Pirate Metrics:The original blogpost from June 2007 by Dave McClureChasm Blog: What Is AARRR Pirate Metrics Framework?

Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She's also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sprout Social. Previously, she was the VP of Marketing at Unbounce and has worked in growth marketing for over 20 years. In today's episode, Gia speaks about how to identify your ideal customer, how to map their user flows in order to find the biggest growth opportunities, and examples of product changes she's recommended that have led to the largest growth unlocks. She shares the exact process she works through with founders to uncover opportunities, as well as how to increase subscriptions and retention for SaaS businesses.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Find the full transcript here: https://www.lennyspodcast.com/customer-led-growth-georgiana-laudi-forget-the-funnel/#transcript—Where to find Georgiana Laudi:• Twitter: https://twitter.com/ggiiaa• LinkedIn: https://www.linkedin.com/in/georgianalaudi• Website: https://www.forgetthefunnel.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Athletic Greens: https://athleticgreens.com/lenny• Maven: https://www.maven.com/lenny—Referenced:• Project Snow White: https://marker.medium.com/what-seven-years-at-airbnb-taught-me-about-building-a-company-e1d035d49c56#:~:text=middle%2C%20an[…]0White,-was%20one%20of• Startupfest: https://startupfestival.com/for-startups/• Pirate Metrics: https://fourweekmba.com/pirate-metrics/• How Airbnb Proved That Storytelling Is the Most Important Skill in Design: https://www.inc.com/yazin-akkawi/the-surprising-technique-airbnb-uses-to-better-sell-an-experience.html• Jobs to Be Done: https://jtbd.info/• Demand-Side Sales 101: https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987• When Coffee and Kale Compete: https://www.amazon.com/When-Coffee-Kale-Compete-products-ebook/dp/B07C7HH662• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788• Forget the Funnel: https://www.forgetthefunnel.com/customer-led-growth/book• Four Thousand Weeks: Time Management for Mortals: https://www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/B08XZY5ZF7• Shine Theory: https://www.shinetheory.com/• April Dunford's website: https://www.aprildunford.com/• SparkToro: https://sparktoro.com/ —In this episode, we cover:(04:33) Georgiana's background(07:03) Why funnels are antiquated (08:52) Better positioning and messaging to find the ideal customer(13:59) How Gia was inspired by Airbnb's storytelling(19:23) How to analyze what's successful and what to invest in(21:54) The ideal customer to learn from(26:37) How to choose which customer job to prioritize (32:21) Value moments in the customer relationship(36:45) Applying customer feedback (44:40) Metrics for measuring the customer's meaningful engagement (49:45) What's included in the messaging and positioning guidebook(51:15) Tips for messaging(54:13) Example of a customer job at SparkToro(55:58) What is the Jobs to Be Done framework?(59:50) Lightning round(1:04:18) How Gia manages her time—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In today's episode, Allan talks to Ramli John, Director of Content at Appcues and the #1 Amazon bestselling author of Product-Led Onboarding. Allan and Ramli talk about User Activation Rate, arguably one of the most important Pirate Metrics or “AARRR”: Acquisition, Activation, Retention, Referrals, and Revenue. Activation is a critical metric for the first impression of a product, but the activation moment looks a little bit different for every company. Is defining activation an indicator of conversion or retention? How closely linked are acquisition, activation, and retention in the activation journey? Does activation extend beyond the early few days in the product? At what moment does the biggest activation opportunity occur? Is there a benchmark for activation? Hear the answers to these questions and more in this week's episode! “A habit doesn't form after two or three times. You keep going at it and eventually it becomes a consistent pattern of your behaviour and you don't have to think about it anymore. It just happens. I think that's the end goal of all of this. How do we get our users to form a habit with a product?” If you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/

Joel Smith and Vanessa Roberts Product join Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to excel at product-led growth. Joel and Vanessa are both strategic coaches at Dan Martell's SaaS Academy, a B2B SaaS coaching program and community. Highlights include: the definition of product-led growth and common misconceptions (3:18), what most companies get wrong with product-led growth (4:21), why choose a product-led sales approach (9:20), how to build a product-led growth strategy from scratch (12:26), how to build a product for viral growth (15:35), understanding how choice economics fuel customer decision-making (18:49), how Pirate Metrics factor into the product-led strategy (21:58), leveraging customer success for product-led growth (38:55), what companies are doing product-led sales right and what we can learn from them (40:57).  Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Pat Cheung is the CEO and Founder of PodInbox, platform that focuses on solving how podcasters can engage, grow, and monetize their fans. Listen to learn about what prolific podcasters succeed at doing when it comes to their audience, the “Pirate Metrics to Podcast Growth”, and how can you have your audience spread the word and support your show.

In this episode, I am joined in conversation by Jane Austin who is the Chief Experience Officer for Digitas UK, prior to which she held a number of Design Exec roles for in-house teams.  Jane recently delivered a talk on the Language of Business at UXLive where she shared measurement frameworks such as Pirate Metrics with the Audience.  She speaks with experience about the need for Design Executives to operate with clear understanding of how the business makes money, to have situational awareness alongside self-awareness so that they can be clear-sighted about how Design will add value to THIS organisation.  The need to understand the cultural change that elevating Design represents and whether or not the organisation is actually ready for that change.Jane draws on her experience at GDS and we discuss the role of the Design Exec in supporting cultural change within an organisation.you can follow Jane on LinkedIn or on Twitter at @msjaneaustinand you can find out more about Digitas UK  here and Digitas UK new leadership team heresubscribe to the Business x Design Newsletter hereand connect with your show host Martin Dowson  on LinkedIn - we really welcome feedback from our listeners so do get in touch!

EP262 ตัวชี้วัด AARRR ใครที่เคยตั้งเป้าหมายชีวิต แล้วพบว่าผ่านไปหลายเดือนหลายปี ก็ยังไม่เห็นจะมีทีท่าที่จะสำเร็จตามเป้าหมายที่ตั้งไว้สักที เราจะมาไขคำตอบกันว่าปัญหามันอยู่ที่ไหนกันแน่ ด้วยเทคนิคที่ชื่อ AARRR หรือเรียกว่า Pirate Metrics ซึ่งเป็นเครื่องมือหนึ่ง ที่จะช่วยเหล่า Startup ให้มองเห็นปัญหา และนำพาไปสู่กระบวนการแก้ไขปัญหาได้อย่างตรงจุดมากขึ้น ฟังได้ที่ youtue - https://youtu.be/jAyb3eZX4ig Podcast - https://anchor.fm/ratree อ่านเรื่องราวที่ https://www.facebook.com/girlone2020 *** บันทึกเสียง 20/1/2021 ***[24/1/2021] อ้างอิง https://tinyurl.com/yy2cntdk, https://tinyurl.com/y4zat8bk, https://tinyurl.com/y48z8ske --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ratree/support

An interview with Abby Hehemann. Abby is Senior Product Marketing Manager for GetResponse, a full stack marketing platform. She's passionate about Product Management and Product-Led Growth, and using data to monitor and inform Product Marketing decisions. Abby is also a features speaker with Product-Led Growth Hub. The role of Product Marketing and importance of getting close to the Product team Pirate metrics (AARRR!) and how you can use them to monitor the health of your funnel The concept of Product-Led Growth and how companies can take their first steps to being Product-Led The importance of communication and collaboration between functions How she got involved with Product-Led Growth hub and their future collaboration plans Whether Product Marketing should report to the VP of Marketing or the VP of Product Most importantly, whether you can get get good nachos in Poland And much more!

Anuj Adhiya, VP of Growth at Jamber, discusses 'growth' vs 'growth hacking', growing value through your north-star metric, A/B testing, and sustainability. This episode is brought to you by ExpressVPN (https://www.expressvpn.com/ROBOTS). Click through to get three months for free. Jamber (https://www.jamber.com/) Growth Hacking For Dummies (https://amzn.to/2TXBm6B) Karen Rubin on Giant Robots (https://www.giantrobots.fm/348) GrowthHackers AMA with Karen Rubin (https://growthhackers.com/amas/karen-rubin-vp-growth-owl-labs) Pirate Metrics (https://www.pierrelechelle.com/aarrr-pirate-metrics) Anuj on Twitter (https://twitter.com/AnujAdhiya) Nerd-out about growth hacking w/ Anuj! (https://adhiya.youcanbook.me/) See open positions (https://goo.gl/AAazrT) at thoughtbot! Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots!

Trick question of the week: Is the funnel, AAARRRP or Orbit the best framework for your metrics? This week, we're back to discussing metrics. Always a difficult subject, as still, there is no perfect recipe for DevRel metrics. The most popular frameworks are: "Devrel Qualified Leads" which we discussed with Mary Thengvall in our first episode "The funnel", which has been long used in "traditional" marketing  "AAARRRP framework" aka "Pirate Metrics" and The Orbit model, which Josh Dzielak presents in our latest episode. Why is the Orbit model a better fit for DevRel, compared to the funnel? Well, for starters, it also considers the big impact of the community. Something that the funnel does not. Does the Orbit model have enough gravity to be your favourite? Listen to the episode and find out. Josh Dzielak is a software engineer for over 15 years. He enjoys building tools for developers and creating resources that help ensure their success. Currently, he's the co-founder of Orbit, helping companies win the hearts and minds of developers. Previously, he was the Developer Relations Lead at Algolia, the VP Engineering at Keen IO and a principal engineer at Disney. Why the Orbit Model is better than the Funnel for Developer Relations (https://orbit.love/blog/why-orbit-is-better-than-funnel-for-developer-relations?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=Podcast_Ep_Description)

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDemandMaven — Asia's companyMake Your Pirate Metrics Actionable — an article about Dave McClure's Pirate MetricsAhrefs — a tool that successfully implements a paid $7 trialEpisode 142: Game Thinking with Amy Jo KimThe Beginner’s Guide to Gmail Ads — an article by Neil PatelFollow Asia on LinkedInFollow Asia on Twitter: @AsiaMatosUse promocode UIBREAKFAST to get Asia's marketing strategy call entirely freeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

After a viral post generated $3,000,000 in new clients in just 2 weeks, Daniel Daines-Hutt was exhilarated and overwhelmed. Over the next year, he struggled to keep up with the work. He needed a way out, so he started making his own content. Daniel is a self-confessed marketing nerd with a background in direct response advertising. Ironically, it’s his content that people actually know him for. He has made some of the top content on inbound.org and GrowthHackers. When he’s not in the ocean or nerding out with some good sci-fi, he teaches people how to write less often but get more traffic. More content doesn’t mean more traffic, so listen in as Daniel shows you how to turn old blog posts into killer content, get direct access to people’s lizard brain, and crafting ads that get $22 back for every $1 spent. Nerding hard as Matt and Joe are? Then go check out Stephen Esketzis and Travis Houston too! “You're more likely to get someone to take an action if you can make it simple.” -Daniel Daines-Hutt Some Topics We Discussed Include: How to make $22 for every $1 spent on ads Why you have to STOP making content Pirate Metrics to know your numbers An article format that converts at 20-80% The only 2 types of articles people read One hack to increase opt-in by 40% (and another for 40% more!) Using Rick & Morty to get perfect copywriting Blending AIDA and BAB into tasty, persuasive content The 4 types of customers you must write for Pre-frame: it’s a content journey that leads to sales Simple outreach methods to build backlinks 4 test elements to perfect your ads How to make ads cheaper and more effective on Facebook Contact Daniel Daines-Hutt: Amp My Content How We Drive A $22:1 ROI From Cold Traffic Why You Need To STOP Writing Content, If You Want To Get Traffic How To Stop Writing Fluff And Start Creating 'Killer' Content That Works How To Capture Far More Emails Than Ever Before Connect on Facebook References and Links Mentioned: Hustle & Flowshorts – Our new daily podcast! Free Evergreen Traffic Playbook GenM (Sponsor) – Find marketing apprentices for $50/mo The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out The Anatomy Of A Six-Figure Email Course Wicked Reports Lead Pages Mailchimp Ahrefs Nightwatch Snagit Active Campaign ConvertBox databox The Obstacle Is the Way by Ryan Holiday Scientific Advertising by Claude Hopkins Meditations by Marcus Aurelius Ego Is the Enemy by Ryan Holiday The Marshmallow Test by Walter Mischel Deep Work by Cal Newport Stephen Esketzis: Affiliate Marketing Using Epic Content Travis Houston: A Unique Content System To Ensure Successful Product Launches

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @drift and @seekingwisdomio.In this episode:0:13 – Introduction to Matt, the host of #Growth0:44 – What is #Growth?1:13 – Choosing the lever that matters1:46 – An example: Facebook2:29 – Start with AAARRR (pirate metrics) 3:39 – A caveat for startups4:03 – Map out your funnel and locate drop-offs4:58 – Get the low-hanging fruit 5:29 – Go deep on one thing6:09 – Should you start at the top or bottom of the funnel?6:43 – Pick something, run with it, and try to move the lever.6:56 – A warning to the listener who’s new to this7:24 – Getting the right anchor point7:48 – Having right expectations

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.

With a unique set of insightful metrics and a strategy that looks beyond the performance of individual campaigns, the SaaS business model is a comprehensive approach to marketing. Tom...

Pirate metrics is essentially a way of categorizing different metrics and KPIs, and is made up of the metric stages which can be referred to as AARRR - Acquisition, Activation, Revenue, Retention and Referral. Many companies track metrics by the funnel, and then try to improve conversion rates from one of these stages to another. The AARRR metrics model was developed by Dave Mcclure and represents all of the behaviours of customers.

We take a look at SaaS metrics that actually matter. LTV, ARR, CPA, CPC, CAC and help you break them down so you know what to focus on. We have clips from Dave Mclure's famous talk on "Pirate Metrics" as well as our interview with "Built to Sell" autho Learn more about your ad choices. Visit megaphone.fm/adchoices

We chat to Iz El-Bahnasy, founder of Gather. Gather is a Shopify app that boosts lead generation capabilities for ecommerce merchants. Iz also is the founder of Sourcecraft, which helps clients build new custom web and mobile application. He manages to juggle this with running the Product Hunt Meetup in Sydney as well! We discuss the benefits of building on top of another platform. Why channel partners are important. This could apply to any business building on iTunes app store, Google Play, or 3rd party ecosystem. We also have a good chat about conversions funnels. SHOW NOTES Gather: https://apps.shopify.com/gather Sourcecraft: http://www.sourcecraft.co/ Product Hunt: http://www.meetup.com/Product-Hunt-Sydney/ Haha - Send Infectious Laughter: http://hahamobileapp.com/ SumoMe: http://sumome.com Pirate Metrics: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

‍Those of you familiar with this podcast would know I’m a big fan of Dave McClure and his Pirate Metrics approach to customer acquisition - well, Dave is the founder of 500 startups, the venture capital seed fund and accelerator based in the Valley that has invested in more than 1500 companies across more than 50 countries. In this episode, I speak with Arnaud Bonzom, Director of Corporate Innovation at 500 Startups. Arnaud’s recent report on How do the World’s Biggest Companies Deal with the Start­up Revolution? (goo.gl/UEmt4i) details the bullish efforts by Multinational Corporations to engage start­ups and leverage on their capabilities. Prior to 500 Startups, Arnaud was part of INSEAD, where he was responsible for facilitating interactions between MBA students/alumni and the Entrepreneurship ecosystem. Arnaud also developed the Asia Funding / M&A Newsletter & Singapore startup ecosystem and entrepreneur toolbox.   Topics Discussed: - How large corporations are engaging startups - Challenges of corporate startup partnerships - How software companies are disrupting industries not synonymous with software - The hierarchy of needs for corporate innovation - The Singaporean and Southeast Asian startup and innovation ecosystems   Show Notes: - ArnaudBonzom.com - Asia Funding / M&A Newsletter: eepurl.com/b2G18D - Singapore startup ecosystem and entrepreneur toolbox: bit.ly/SingaporeEcosystem - Arnaud on Twitter: @aurnaudbonzom - 500 Startups Report on How The World's Biggest Companies Deal With The Startup Revolution: http://698640.hs-sites.com/500corporations   --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski

Chris talks with growth expert Brian Balfour on starting and sustaining SaaS business, and his team's approach to addressing growth issues. Upcase Pirate Metrics Airbnb Growth Study Be the Best at Getting Better Traction vs Growth How to Become a Customer Acquisition Expert Power Law Coelevate- Brian’s personal writings Brian on Twitter

The week is part two and a continuation of last's week's discussion on the funnel, or as some people like to call it, "Pirate Metrics". We also sat down with Brian Spaly, Co-founder of popular apparel company, Bonobos and Founder/CEO of Trunk Club. We discuss his history as an entrepreneur and dig into the founding story of his companies. All this and more on this episode of Inside Outside. For information regarding your data privacy, visit acast.com/privacy

The awesome David Bland stops by the BigVisible un-booth at Agile2014. Topic for discussion: Innovative Accounting will land you in prison, but Innovation Accounting will land you a product that matters. David covers the basics of Innovation Accounting and dives into Pirate Metrics, Lean Analytics Phases and the Passionate User Model.

In dieser Folge interviewen wir Christian Gursky über "Startup Metrics for Pirates"   Show Notes http://www.plattformbetrieb.de/ Unternehmer.fm Folge 23  Unternehmer.fm Folge 40 Twitter Accounts: Christian Gursky | Benedikt Deicke | Christoph Engelhardt Lean Analytics Book Stuff   Shootcamp.at Bottled Cocktails Cookies im Abo Cookie-Online-Shop (Kekswerkstatt.de) The post Folge 12: Interview mit Christian Gursky über Pirate Metrics appeared first on Nebenberuf Startup.

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.