The Social Complex

Social media is all around us, and it's all-consuming. Whether you have one platform, multiple platforms, a Finsta, or you're managing it for brands, it is everywhere. Have you ever felt so inclined to take a step back or feel like you're in need of a little bit of detox? Taking time away from social media usage has become increasingly popular over the last few years, and much of this is actually stemming from younger generations. Gen Z and Millennials are really starting to lead the charge on responsible usage of social media platforms, from how many hours a day you're spending on platforms to even taking multiple days off, stepping away from the technology that we hold near and dear to us. One organization that is helping to lead the charge in growing awareness and social consciousness of how people are using these platforms is a group called the Log Off Movement, headed by our guest today, Emma Lembke.Emma is a 20-year-old youth digital advocate seeking to spread digital consciousness and integrate youth voices in conversations regarding tech. In addition to her advocacy efforts, Lembke is a third-year rising political science major at Washington University in St. Louis. She is the founder of Log Off, a youth movement founded in 2020 to uplift and empower youth to tackle the complexities of social media and its impact on younger generations. As a youth-led movement, Log Off provides an often overlooked and critical perspective on social media by leveraging and empowering the underrepresented experts in the field: Generation Z.Today, Emma and I talk all about the implications of social media usage, how going completely cold turkey online is not only unreasonable for a lot of people but unrealistic, and tools and tips that anyone and everyone can use to help build a safer, smarter, and more intentional relationship with social and digital media.Check out the Log Off Movement here.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

The concept of harassment and bullying is not a new one. However, once the internet came into play, it completely changed the dynamic. In today's episode, I am chatting with Emily Vogels of Pew Research Center to talk about the studies that they have completed on cyberbullying, harassment, and online behaviors when it comes to interconnectivity and conflict online. Emily Vogels is a research associate working on internet and technology research at Pew Research Center. Much of her recent work has been focused on teens' digital lives, the tone, and tenor of online discourse, and the digital divide. Join us as we talk about the studies that have been produced around teen usage of digital media and that of adults as well. Let's get into it.Check out Pew Research here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Joining us today to discuss her latest article in The Atlantic, we have Kate Lindsay. Kate is the co-founder of Embedded, a newsletter about Internet culture. She also writes for The Atlantic, The New York Times, The Verge, and Vulture.In this episode, we are diving into the phenomenon of social media babies becoming aware of their social media presence online, some of the dangers and pitfalls that are associated with it, the legality behind whether or not your child has the right to delete their social presence once they turn 18, and the laws that are following that sentiment. Also, monetization of kids and whether or not they are entitled to compensation and the difference between doing it for the likes and doing it for the connection. Read Kates's article here.Check out the Embedded newsletter here.Connect with Kate here.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Performance marketing is a career that did not exist 10 years ago, but today it is one of the most sought-after positions in digital marketing. Why? Because it is a converter of sales. And today we are going to be talking about what the landscape of performance marketing looks like as well as how performance marketing really fits into bigger-picture brand initiatives, including how organizations are utilizing performance marketing data to help drive smarter decision-making when it comes to their brand creative. And there is no one better to join me for this conversation than Katie Almas. Katie's journey began in traditional sales but quickly evolved as she sought out innovation. She made a bold move into the world of e-commerce, assisting major consumer packaged goods companies in developing their online shopping experiences with the customer at the center of it all. Through this experience, Katie developed a passion for working with direct-to-consumer startups and B2B digital products. Her expertise lies in helping teams build effective strategies that prioritize lean approaches, rapid learning, and customer-centricity.Join us today as we talk all about Katie's story exploring her unique career path and valuable insights that she has gained along the way. Find Katie on LinkedIn here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

The creator economy is a new one and an interesting one, to say the least. With so many of these content creators popping up in all facets of life, what is it that makes one stand out? What's the difference between an influencer and a content creator? And how can these content creators help unlock the potential for brands to scale content in a quality way and at speed? Today, we are talking with Madison Long. Madison is joining us from Clutch, where she drives the company's vision of building a world where authentic, engaging work supports a more sustainable, equitable lifestyle. Her passion for entrepreneurship and helping the next generation thrive began in childhood including spending her high school summers creating a math mania programmatic instruction class for middle school students in need and working with youth advocacy programs in college. Prior to Clutch, Madison was a program development and analytics lead at Lean In, where she led multiple initiatives, including the foundation's 2020 Women in the Workplace Report along with their first project focused on empowering youth girls. Madison's overall goal is to create opportunities for the next generation to thrive in life and work. In today's conversation, we cover the gamut when it comes to content creation. From the business side of becoming a content creator, how organizations are scaling their content creation efforts, and also some of the safety concerns around programs, platforms, and the next generation of content creators. We talk a bit about what is out there with regulations, kids communicating online, and how we can keep their safety front and center. We get into a lot of different areas and categories that are fascinating to me, and I hope they are fascinating to you as well. Let's get into it.Learn more about Clutch here. Check out Madison on LinkedIn here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

There is no question about the importance, impact, and influence of social media in our political sphere. Each election season since 2008 has had a hallmark reputation regarding how media influenced said presidential election. And we're heading into what may very well be our most dramatic political season yet in 2024. So, what's that going to look like? And what can we learn from past election seasons to get a better idea of what we're getting into? There is no one better to join me for this conversation than the man behind Barack Obama's Twitter, Caleb Gardner.His career has been driven by curiosity and focused on change. Caleb led one of the largest digital programs in existence, including the most followed Twitter account in the world, @BarackObama. But his decades of experience in change leadership, digital innovation, and social impact don't just include work in government and politics. Now, as the co-founder and managing partner of 18 Coffees, an innovation consulting firm, Caleb helps businesses with a mission to get a foothold in the future, using his professional experience to solve impossible problems and bring new ideas to life. His new book, "No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy," is available in all major bookstores.Caleb and I had a blast today. We delved into many philosophical questions about the nature of social media and its implications when it comes to political climates. I hope that you enjoy it as much as I did. I firmly believe that, regardless of which side of the political spectrum you are on, there is a ton of value in this episode and a lot of introspection to be had.Check out Caleb's website here.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Today we are going to be chatting about Reddit, that sneaky little platform that is building communities and having meaningful discussions that are also self-regulated. The people on Reddit are voting up and voting down anything that they do not want to see or do want to see. It is entirely run by moderators and communities themselves. Within this platform, there is so much data that brands can tap into and can use to understand their consumers and ultimately their decision-making habits. Joining us today is the founder of GummySearch, an audience research tool for Reddit. His name is Fed Folio, and Fed has founded not just GummySearch, but also Hive Index, which is a catalog for a variety of topics and various communities within Reddit to help you find communities that matter most to you and your interests. Fed and I get into some nitty-gritty topics specifically around the culture that is found on Reddit, how brands have continued to struggle to find their footing in the Reddit communities, how founders can show up authentically, and how organizations can tap into the endless amount of qualitative and quantitative data that their customers are sharing about their brand, about their industry, and about their world today. Buckle up and let's get into it.Check out the Gummy Search platform here. Follow Fed on Twitter here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Will it or won't it? That is the question on everyone's mind: the fate of TikTok in the United States. With questions looming around privacy concerns, battled and combated by the issues of free speech and accessibility, TikTok finds itself at the center of the debate. TikTok is a fan-favorite app among many young users and happens to be one of the hottest topics on the Hill. The main point of contention is whether TikTok's close relationship with China, through its parent company ByteDance, poses privacy concerns.The concern initially arose in 2020 during the Trump administration, and today we are joined by journalist Paige Leskin, who closely covered that period. Paige Leskin specializes in writing about online communication, the culture of internet users, and the businesses behind social platforms. Her work has been featured in publications such as Business Insider, USA Today, Inverse.com, and PIX11 News.During our discussion, we delve into various aspects of TikTok, exploring the potential for a ban and the implications it would have on not just TikTok itself and social media but also on the future of technology, the global economy of data sharing, data privacy, and ultimately, how we connect with one another and our communities. There is much to unpack, so, as I like to say, let's get into itCheck out Paige's website here.Follow Paige on Twitter here. Follow Paige on LinkedIn here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

In today's episode, we are talking with social media coach, expert educator, and just all-around badass, Jera Foster-Fell. Also known as Jera.Bean.Jera is a TikTok expert, an in-demand speaker, and a seasoned content creator. She leans into her extensive background in content creation and strategy to help teach people and brands how to harness the power of their secret sauce and show up authentically on social, helping them generate engaging content that converts followers and fans into customers and clients. When she's on stage, she brings an unparalleled level of energy and engagement while breaking big concepts down in actionable and bite-sized ways.Jera has created bespoke education sessions and led training for well-known brands such as Estee Lauder, Adobe, AT&T, and TikTok, while also educating and empowering brand ambassadors for businesses in the beauty and lifestyle industries. As a content creator, Jera has grown her TikTok following to 1.5 million followers, and her Instagram community to 187,000 followers.First, we're gonna talk about the early days of the workout bean that Jera was and how I found her back in 2015. She also opens up and shares about her journey from fitness influencer, content creator, and brand ambassador, to education. We're also talking about the crossover between creative content in brands and also that of brand ambassadors, how organizations can tap into their brand ambassadors even better, and actionable ways to make social media content more engaging, higher converting, and all-around more you. Jera is incredible and her career thus far is inspiring, to say the least. Everything that she has accomplished and all that she is sharing on the podcast today is just an example of how much of a professional badass she is in this space. So there's a lot to unpack here. I hope you buckle up, tune in and enjoy the episode. Check out these freebies from Jera -Transform your social media with these 10 evergreen video ideas Learn how to trendy editFollow Jera on social: Instagram | TikTokLearn more about Jera here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Today we are going to be chatting all about demand generation in B2B. Amanda and I get into the nitty-gritty on what it means to be creative in B2B, how to stand out among the competition, how to structure and organize lean teams where budgets are not always a flow in, and how to be really strategic about getting your message out there in the world and prioritizing customer experience to get the results that you are looking for with those more complex B2B sales. Amanda DePaul is the founder of Mythodical, a consulting agency helping B2B companies modernize demand gen to more closely align with today's buying process. She is passionate about ditching old-school lead gen tactics in favor of developing creative acquisition strategies and delightful customer experiences along with measurement techniques to match. In this conversation, we talk about the transition of DemandGen in a technologically booming world, what it means to retire the third-party data cookies that are coming down the line and how organizations are going to be marketing in light of that shift, and the importance of moving away from a downloadable funnel cycle into an experiential customer serving mentality.Learn more about Amanda's Agency, Mythodical here.Connect w/ Amanda on LinkedIn here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

We're diving into the potential TikTok ban in the US and the latest ruling in Montana. In this episode, we explore the legal, social, and economic implications of the ban, and what it means for TikTok users and brands. From national security concerns to the app's impact on pop culture and content creator marketing, TikTok has made headlines for the last 3 years. The app has been adopted by over 150 million US users, but has faced scrutiny about its ties with Chinese government and concerns on the collection and sharing of American data in an increasingly tense geopolitical climate.In April 2023, Montana because the first American state to proceed with a bill that would ban TikTok in the state, which if endorsed by Governor Gianforte, would wipe the app from Montana users phones by January 1, 2024.What is the real impact of a ban of an app like TikTok? Will it actually be removed from US app stores and cut off from users? If so, what are the implications for users, brands, creators and other apps? How will marketing teams view the viability of social media - and how should they?Lots to cover in this episode. Let's get into it. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Alexa, play Happy Birthday because we've got a one-year-old in the house, and that one-year-old is The Social Complex podcast.Guys, we are turning one. That's crazy!This time last year, I was walking the floors of the Austin Convention Center, listening to the best of the best from South by Southwest and launching this podcast. It's bananas to do a launch when you're at an event that is taking up all of your time, energy, and soul. But it's been a wild ride. And it has been a big learning curve.I have loved recording this podcast and hosting the guests. I have loved connecting with you all virtually. And I cannot thank you enough for inviting me into your cleaning sessions, into your workout sessions, into your driving sessions, wherever you are listening to this podcast and enjoying these episodes. Thank you! Thank you! Thank you!On today's episode, I'm reminiscing and sharing an exciting announcement about the Social HQ brand.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Let's talk about the buzz around Chat GPT and AI. Artificial intelligence has been around for a long time. What has changed is that now we have Chat GPT. It is accessible, powerful, and an indicator of what is to come in the world of artificial intelligence. And Rachel Woods is here to tell us about what that impact is going to look like for the past, present, and future of our world.Rachel Woods is a leading voice on applying AI in practical and useful business applications. Her expertise spans large-scale systems from her time as a research data scientist at Meta, to applying AI in the most niche of spaces from her journey founding and building an AI-enabled e-commerce platform for artisan wineries. Now, Rachel is building The AI Exchange with the mission of helping people use AI to its fullest in their work, products, and life.In this episode, we are exploring the impact of AI on our world, our society, and our workforce. We are exploring how the industry was before the current hype, discussing the ways that AI is changing the way we search for and discover information online, and examining how jobs will be impacted by this technology.As AI continues to advance at an unprecedented pace, its important to understand its potential implications for society. Will AI completely change the role of traditional search engines? What does the future of the workforce look like with AI in the mix? These are just a few of the questions that we are gonna be answering on today's podcast. Let's get into it.Join Rachel's Free Newsletter here.Become a Member here.Get 50% off your first month with code: SOCIALCOMPLEX50Follow Rachel on TikTok here.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Today we are going to be talking about why humor in branding works magic – humor that is rooted in the science of how people connect communicate and ultimately trust one another. We all love comedy shows, TikTok clips, and witty banter back and forth from brands on Twitter to connect with their audiences. But why does humor resonate more than other forms of branding?There is no one better to get into the nerdy ooey gooey stuff of why humor and branding work so well than Allie LeFevere. Allie is a branding expert in the co-founder of Obedient, an agency that specializes in humor to connect brands with its audiences. With a background in advertising and a passion for comedy, Allie brings a unique perspective to the world of branding, helping companies develop their voice and create content that resonates with their audience. She shares her experience with the science of humor and the power of storytelling to drive engagement and build brand loyalty. She has been featured in a variety of media outlets including Forbes, Inc., Adweek, and Fast Company, and is a frequent guest on a handful of industry podcasts. With a witty and irreverent style, Allie is known for her ability to make complex branding concepts accessible and entertaining. She helps brands harness the power of humor to create meaningful connections with their audience and drive long-term success. Allie does not hold back on sharing her incredible knowledge and a robust amount of experience in the space in this episode and we are so grateful for it. Let's get into it.To connect with Allie, click here. Check out Obedient Agency here.To stalk the Fangasm Podcast, click here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

On social media, there are so many sub-cultures and niche groups. That's the beauty of it - we all have a space where we can find others that share similar interests, values, and stories. One of those groups that has always fascinated me is one that paints a picture of the dream - van lifers. And today, I am honored to be joined by Noami Grevemberg.Noami Grevemberg is a van life OG, avid outdoorist, digital nomad and dog mom, living on the road in her classic Volkswagen Vanagon since 2016. She's the founder of the Diversify Vanlife community organization author of the upcoming book, Living the Vanlife.In this episode, Noami and I discuss the decision to take life to the road, her transformation from marine biologist to content creator, and how social media has supported community building for other road warriors like herself. We talk about how the van life community has evolved since pre-2020, with an influx of remote workers hitting the road, and how diversity on the road has shifted over the last few years.We speak about how road life is portrayed online versus the reality, examining how social media is great for promoting various ways to live your life, but sometimes can be a highlight reel rather than a realistic data point. Noami brings a fresh perspective to the community of van life and her community within Diversify Vanlife that she's building, and they're just getting started. Let's get into it. To connect with Noami, click here. To follow @Diversify.Vanlife, click here. To learn more about "Living the Vanlife" Book, click here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

We're talking about the past present and future of the social media industry. While organizations were once comfortable with a single social media intern, we've transformed into full social media teams as the norm.And to help us understand the market, we're bringing in someone responsible for the hiring of top-shelf talent in the industry.Kelly Gordon is a principal marketing agent for Creative People, a human-first recruiting firm for both clients and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups. With over 38k followers on LinkedIn, Kelly brings a wealth of knowledge and insight to candidates and hiring managers in the social market to keep an eye on how this fast-paced industry is shifting, and what roles need to be filled to stay ahead of the curve.Before finding her dream job at Creative People, she tried her hand in Creative Services through Agency Life and Fashion, and dipped her toes into the startup world. It took her a bit of time to figure out what she loves doing, but she now gets to work with incredibly talented Brand, Content, and Social marketers to help them find their dream jobs at some of the most disruptive companies in the country.Kelly and I get into the nuts and bolts of how organizations are staffing and structuring social media teams, the diverse portfolio of roles out in the market, how social media in organizations has shifted since 2020, and what the future holds for candidates and brands in the business.To connect with Kelly, click here. To learn about Creative People, click here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Building a creative business is a journey. Building one rooted in purpose and inclusivity? That's the next level.Today's conversation is for our business owners who are on the path to growing and scaling. We're talking all about early-stage entrepreneurship, finding where your passion meets your purpose, and how the power of creativity can unlock new levels of visibility for your brand.Neysa and Tabari join us in today's episode to show the power of developing creative with purpose. The husband and wife duo behind Ginger and Carrot Productions, they combine creative direction with photography and videography to empower brands to authentically tell their stories. They are also the hosts of The Sensitive Business Podcast, a space where they have conversations with other creative professionals on how they're able to be their whole selves in the work that they do. Ginger and Carrot Productions is a predominantly women-operated organization whose mission is rooted in inclusivity and culture expansion. Neysa and Tabari love high-vibe energy, bold colors, and creative partnerships with trailblazing brands that think outside of the box.To connect with Neysa and Tabari, click here. To follow Ginger and Carrot on Instagram, click here.To listen to The Sensitive Business Podcast, click here.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Celebrity culture has been around for a long time - from royals to movie stars, gossip magazines and red carpets have been filled with mystery and intrigue into the lives of those that society put on a pedestal.But Bennifer walked so Alix Earle could run - thanks to new generations, evolved technology, and a rapidly shifting social environment, the celebrities of our modern world are changing.In this episode, I'm joined by Affiliate Marketing Extraordinaire Andy Hohl, who managed Brand Partnerships and Sales with MagicLinks. His experience with talent agencies in LA to affiliate and influencer marketing in Miami gives Andy a unique view into how influencer marketing has been inspired by celebrity partnerships, as well as where the two differ.He provides his perspective on the future of social media celebrities, and how this digital medium gives audiences an exclusive look into the lives of those admired by society. We explore celebrities-turned-influencer and influencers-turned-celebrity, and how these worlds continue to collide and shape the future of both industries - all fueled by social media.To connect with Andy, click here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton.She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”In this episode, we discuss what it means to be a super fan, how organizations can get more of them, and how social media has amplified the ability to foster communities of fans that are excited to share, promote and buy from your brand.This episode is jam-packed with advice, stories, and perspectives to challenge the easy way of marketing and operating a business. Tune in to learn from Brittany here.To connect with Brittany, click here. To get your copy of Creating Superfans, click here. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Are you familiar with the potato filter that captured the hearts of millions across the world? Well, the mastermind behind that and many of your other favorite Snapchat filters is here on the Social Complex Pod today to talk all about the wild world of AR - Phil Walton.Phil Walton is Snap AR Creator Ambassador, whose work was featured on the Super Bowl, Saturday Night Live, Nickelodeon, Late Night Talk Shows, Viral Tweets, and Japanese Music Videos. His creations have been enjoyed around the world, with over 6.8 billion views. His distinctive style has become the favorite of Twitch streams, Zoom calls and social media content around the globe, with users spending 1,470 years of time using his Lenses in Snap Camera alone. He's the author of two books, The Ultimate Guide to Snapchat and Creator's Guide to Snap Inc,'s Lens Studio. Phil is also the owner of his own Social Augmented Reality development company, The Augury.In this episode, we dive into the world of AR on social media, and how this creative outlet took Phil down a new career path, how creators of AR build a portfolio and monetize their creations. We discuss the state of copyright on creators in this growing space, as well as opportunities for how brands can elevate their customer experience with AR anytime, anywhere. To connect with Phil, click here. To see the iconic potato filter, click here.To view the custom Snapchat filter from Phil for this episode (The Social Butterfly), click here.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

We are joined by all-star entrepreneur Bridgett Price to discuss the unsteady path of entrepreneurship, how to harness your unique gift and why mentorship matters. Bridgett Price is a Cleaning Guru and Co-Owner of Maideasy, a maid service company based in Phoenix, Arizona. She holds a Master of Management from the University of Phoenix, specializing in digital and traditional marketing, and made the pivot into Maid Easy after years in Corporate America. She is also the podcast co-host for Entrepreneurs in Progress, a show born out of bringing entrepreneurs together to share stories of triumph, failure, and lessons along the way. Our conversation gets into the power of learning and connecting with leaders on LinkedIn, how to cut through the sales bro clutter online, and navigate hustle culture messages to avoid burning yourself into the ground. Tune in now.To connect with Bridgett, click here.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

If you're not using social media as a pillar of your recruitment strategy, you're missing out. Not only are your applicants online - they are looking for the opportunities your company is providing!Here's what the data shows:96% of job seekers use social media when conducting a job search (CareerArc)49% of professionals follow companies on social media to stay aware of job opportunities (LinkedIn)81% of jobseekers want to see job opportunities posted to Facebook (Link Humans)78% of recruiters expect social media recruiting activities to increase (Jobvite)46% of companies said social media recruiting investments are a focus in 2020 and beyond (Jobvite)Instagram recruiting more than doubled between 2017 and 2020 (Jobvite)Nearly 40 million people search for jobs on LinkedIn each week (LinkedIn)71% of U.S. hiring decision-makers feel that looking at candidate's social media profiles is an effective way to screen applicants (Express)Today, we're going to be discussing how to leverage the power of social media to take your recruitment efforts to the next level. We'll be chatting about the distinct difference between using social to keep great employees engaged while drawing the attention of key networks to open positions at your company. Take a listen now.To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Dr. Anna Lembke is a Professor in the Department of Psychiatry and Behavioral Sciences at Stanford University School of Medicine. She is Medical Director of Stanford Addiction Medicine, Program Director for the Stanford Addiction Medicine Fellowship, and Chief of the Stanford Addiction Medicine Dual Diagnosis Clinic. She is the author of the New York Times Best Selling book, “Dopamine Nation: Finding Balance in the Age of Indulgence” where she explores the problem of compulsive overconsumption, including digital products, and how to achieve balance in a dopamine-overloaded world. She also previously published “Drug Dealer, MD – How Doctors Were Duped, Patients Got Hooked, and Why It's So Hard to Stop” which explored the impact and implication of prescribers contributing to the opioid epidemic (Zuger, 2018). Dr. Lembke appeared on the Netflix documentary “The Social Dilemma”, an unvarnished look at the impact of social media on our lives. Dr. Lembke has testified before Congress and consulted with governors and senators from Kentucky to Missouri to Nevada. She has been a featured guest on Fresh Air with Terry Gross, MSNBC with Chris Hayes, and numerous other media broadcasts. She continues to educate policymakers and the public about causes of and solutions for the problem of addiction.In this episode, we explore the impact of dopamine on the addiction of social media. Dr. Lembke provides examples of how access to social media has opened up opportunities for negative behavioral side effects, how users can protect themselves to engage in social media wisely, and what precautions apps should take to lessen the risk of addiction among their users. Let's get into it. To connect with Hillary, click here. Read more about Digital HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

The cannabis industry is a nuanced one. With regulations that differ country by country, state by state, and even county by county, businesses bringing cannabis products to market are faced with uncertainty that changes by the day. But with legalization growing in popularity, more companies are opening up with the prospect of bringing their products to market.What are the rules and regulations they need to know? How can influencers protect themselves when partnering with cannabinoid products? Is there a risk in posting about CBD? We're answering all these questions and more in today's episode. Today we're joined by attorney Amanda Conley, founder of Conley Law Firm in Oakland, CA. Amanda R. Conley is a co-founder of the International Cannabis Bar Association. She helps creative entrepreneurs across a variety of industries protect, leverage, and enforce their intellectual property. She specializes in helping clients navigate highly-regulated industries such as cannabis, hemp, dietary supplements, and emerging technologies. She also advises on advertising, marketing, website, and labeling compliance.Amanda brought so much insightful information to this episode and shared tons of data on the reality of the industry along with predictions for what's to come. Let's get into it. To connect with Amanda, click here. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

We're reviewing the top 3 social media stories circulating the news cycle for August 2022. These stories include:Facebook and Doordash partnering up to make Facebook Marketplace local deliveries accessible across the country.Facebook losing steam on its long-standing place in the US Apple Store Top 10 Apps.YouTube Shorts entering the short form video content race with the addition of watermarks on downloaded videos.We're discussing each story, its impact on apps today, and what implications this will have on the future of social media. Let's get into it.To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Sarah Boland is the founder of the content app Life Lapse, a stop motion app that makes creating stop motion videos simple & easy. With more than 10,000 five-star reviews, it's a must-have app for all creators.Sarah is a serial entrepreneur, creating businesses to solve problems she runs into in her real life. This includes the business Famtography, which delivers prompts and tips to families that notoriously forget to get pictures of each other in a way that captures more memories and less unflattering angles. In this episode, we discuss the grind of entrepreneurship, mental health highs & lows, as well as how Sarah went on a social media break to give her time to recover, realign and recenter herself. There's so much to discuss. Let's get into it. To check out Life Lapse App Stop Motion, click here.To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Ready or not, the 2022 holiday season is coming up fast. Today we're discussing the buyer behavior experts are expecting to see this winter. With a recession looming, inflation rising and the last two holidays uprooted from the pandemic, buyers are shopping earlier for the holidays this year compared to previous years.In this episode, Hillary will share some expert insights on what to expect for the holiday season and how brands can get ahead of the seasonal madness. We'll be exploring various timelines and tips for your organization to reach your customers where they're at and when they're there. Plus, it's so dang hot outside. You can't blame us for wanting to bring on some snow dreams. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

This episode is all about creators and digital influencers. We're joined by TikTok creator Victoria Jameson (@victoria on TikTok with nearly 1M followers and over 23M likes) to talk all about life as a creator, the ups, downs, and the all-arounds, including the creator economy, mental health breaks, how to navigate comparison, and shine in your own unique way.Victoria is a hair and makeup artist who started creating content years ago under the app Musical.ly, which is now known as TikTok. Victoria offers a refreshing look at the realities of sharing your life online as a creator, opens up about her own personal journey navigating the balance between the real world and curation, and shares encouraging perspectives for creators everywhere.You will walk away with an idea of what it's like to walk in a creator's shoes, how creators can negotiate more effectively with brands, and how to navigate your own line on how much of your life you're willing to share online. Let's get into it. To connect with Victoria on TikTok, click here. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Customer service is always important. There is nothing more rewarding than a pleasant conversation with a customer service rep that turns a wrong into a right, and there is nothing more frustrating than feeling ignored.Social media is an organization's first line of defense when it comes to customer relationships. It offers visibility into your company's offers and services, provides a forum for discussion, and attracts feedback publicly and privately. And if you're not actively approaching social media through a lens of customer service, you're missing out. Whether you're on social media or not, your customers are. And they're talking about you. And not just to your face.So how can we infuse better customer care into our social media approaches?Join Hillary as she explores traditional customer service practices that serve brands well online, including stories of how it can go right and how it can go very, very wrong. You will walk away with a handful of tangible tips and considerations to infuse into your content mix, and hopefully rethink social media as a simple content exchange tool. Let's dive in.To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Linda Charmaraman, Ph.D., is a senior research scientist at the Wellesley Centers for Women and director of the Youth, Media & Wellbeing Research Lab. Her research interests include technology and adolescent health, digital citizenship, innovative research methods to include overlooked and hidden populations, and how social identities like gender, race/ethnicity, sexual orientation, and political affiliation, affect wellbeing.She is currently conducting a three-year study funded by the National Institutes of Health to follow middle school students and their parents during a critical developmental period to determine longer-term health and wellbeing effects of social technologies, including smartphones, social media, YouTube, and gaming. A key goal of this project is not only to prevent negative health effects of social media use, but also to harness its potential to increase connections with other people and communities through the exchange of social and emotional support and opportunities for civic engagement.  Linda dives into what the research is telling us about the impact of digital media on teens and tweens, as well as what we may be seeing in the future from these digitally engrained generations. This interview shifted my own biases perspectives on the future of the social space, and I hope you enjoy some takeaways of your own. Let's get into it. To connect with Linda, click here.To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

BeReal is the latest social media app to take over the internet, igniting high praise from Gen Z. But what makes this app interesting, how does it work, and will it stick around for the long haul?We discuss how BeReal is standing out among the competition by leaning into authentic connection, minimal design, and tight community. We also talk about the pros, cons, and market influences that will either make or break this platform. Hillary also shares her thoughts on how consumer behavior today may predict future evolution of the app to keep it interesting and relevant for modern users. Fun stuff, right?To download the BeReal App, click here.To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Are consumers adopting TikTok at a rapid pace? Is it time to ditch Facebook for brands? Let's discuss.We're diving into the Sprout Social Index Report XVIII this episode. Sprout Social releases this research every summer, filled with reports, research and insights intended to shed a light on the complex world of social media.Hillary walks through insights that stand out to her, some that may be worded better than others, and her overall takeaway from the state of social media.Thanks to Sprout Social for releasing this important report each year.To download the report, click here. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

We all know about influencers, but have you ever come across a pet influencer? Of course, these influential animals are not writing their own captions or crafting their own content, but these cute creatures bring their personalities online via their owners. Today we're sitting down with Jacqueline Keidel Martinez (Jak), who is the dog mom of Rey the Pitbull @reythepitbull. Jak started Rey's Instagram account 6 years ago and has steadily grown the page to nearly 60,000 followers through sharing authentic moments and cute snaps of her pup. In this conversation, Jak gets honest about the reality of managing an influencer page, the pet community online, how brands can better engage with their buyers through petfluencers, and the challenges of limited time and resources when growing a following online.Whether you're wanting to turn your pet into an influencer, a brand manager curious about working with pet influencers, or just a listener with a curiosity about this niche community, this episode is packed with valuable wisdom. Let's get into it. To connect with Jak & Rey, click here. Check out Jak & Rey's story on Dodo here.To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Memorial Day has taken on a new association in the modern world - it has become the “start of summer” with long weekends, pool parties, and vacations. And over time, people who are not directly tied to the military may overlook the true purpose of the day, which is to reflect on the ultimate sacrifice made by US military members. And for those who are tied to the day, whether it be through a loved one who was killed while on duty, or a family history deeply rooted in past wars, it can be an incredibly difficult day.And because we're imperfect humans who make honest mistakes, sometimes we say things like “Happy Memorial Day” when, in fact, to the people who this day matters the most, is anything but happy.So for our brand managers out there wondering “how do I post on Memorial Day?” Here are some options for you. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Curious about what it takes to be a social media manager? We're spilling the tea in this episode to give you an inside scoop on what it takes to make a career in social media.And don't be fooled - this career track isn't for the faint of heart. If you're just starting out, have been interested in pivoting into social media as a career, or are just generally curious about the various paths in the profession, this episode is for you. We're going to be talking about:The history of the social media industryHillary's personal experience working in social mediaDifferent specialties within the social stratosphereKey differences between working in an agency, for a brand exclusively (known as in house), or as a freelancerHow to stand out in the hiring processWhich education and experience matters mostYou'll walk away with tangible tips, perspectives, and considerations for you to keep in mind as you build your career in this space.You'll also hear firsthand how to stand out in the interview process and how to approach social media in a strategic way rather than a tactical one. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Facebook and Instagram have disabled AR filters for users in Texas and Illinois as of May 2022.The decision came a day after a separate settlement happened between Clearview AI and civil rights group ACLU, which was brought forth in May 2020. The suit was originally filed in Illinois which had strong regulations that limit the usage of facial images, fingerprints, voiceprints, and other identifying biometric information that can be collected shared, and stored.In this episode, we explore what implications this ban has on the future of biometric data usage, if Illinois and Texas will get their filters back soon, whether other states should be concerned, and the crossover between state privacy laws and consumer social media access.To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

What do dinosaurs in tutus have to do with cookies? According to Wunderkeks, a lot. Wunderkeks is an Austin-based baked goods company specializing in cookies and brownies. Led by Guatemalan owners Luis Gramajo and Hans Schrei, Wunderkeks has evolved from a business that served “everything to everyone” to finding their niche, voice, and brand."The purpose of our product is to bring joy and to make people feel like kids again," Schrei says. "This is implicitly baked into the DNA of the brand--no pun intended." - INC. Magazine, 2022Hans and Luis open up about their journey from Guatemala to the United States, the realities of being gay men in today's world, the transformation of their company over the last decade, and how they found their brand ethos and brought their creative branding “out of the closet”. We get into the importance of being authentic in your business, why the fight for queer representation in business and culture remains imperative, and how digital media and social media transformed their company in 2020, including a well-timed retweet from actress Busy Phillips that shot their business into e-commerce. They have been featured on the Today Show, Business Insider, Inc. Magazine, and even in the bags at this year's Oscars.If you're interested in entrepreneurship, e-commerce success, LGBTQ+ allyship, and building a brand rooted in purpose… this is the episode for you. ------To connect with Wunderkeks, click here.To purchase the best cookies of your life, click here. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Unless you live under a rock, you've heard of Elon Musk's offer to buy Twitter and take the social media giant private.The story of how this deal came to fruition is fascinating. Not only is it a massive deal for one of the most popular social media networks in the world, but it also took place on such a public scale that the world got a front-row seat to a slice of how the deal shook out. We don't always get such an intimate look at how strategic communications can make or break a deal like this.Musk has been an anomaly on the platform. Users are never quite sure if he's being serious or facetious, which leaves the general public confused on how to respond to his hot takes. His tweets have historically thrown the stock market through a loop, gotten him in legal trouble, and even used the power of Twitter to help his takeover.In this episode, we explore how Musk used social media leverage to serve his deal and answer core questions: how did this happen, what were some indicators that this was going to happen, is it a shady practice and how is it going to impact the future of social media?Let's dive in.To connect with Hillary, click here. Read more about Social HQ here.Detailed Show Notes can be found here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Millennials are entitled, Gen X is cynical, Baby Boomers are technophobes, Gen Z is addicted to their phones. We've all heard stereotypes about different generational groups, maybe even believed them ourselves. Millennials were both the last generation that grew up without the internet and the first digitally native generation. Generation Z consists of the first connected kids who never knew the world without the internet. Technology has become a core differentiating factor for each generation, in how they use, adopt, communicate and rely on mobile and web devices.And just like each generation approaches the world differently, they also approach social media differently. But how has technology defined each generation, and what can we predict about future generations' adoption of digital media in the coming decades?Enter: Meagan Johnson.Meagan Johnson is a generational expert and humorist. With 25 years of experience studying and speaking about generational differences, she brings a wealth of knowledge and understanding about intergenerational dynamics. She has worked with countless brands and organizations to help break down the cross-generation conflicts in the workplace, helping leaders to better understand and communicate with those who approach the work environment differently than they have in the past. During the 1990s, while working for companies like Quaker Oats, Kraft Foods and Xerox, Meagan often heard negative comments about Gen Xers. Things like “they're all slackers,” “gold collar workers,” and “it's the Beavis and Butthead generation” were not uncommon.Being a Gen Xer herself, Meagan knew those terms were unfair, untrue and hurtful so she began researching small and large businesses to debunk generational myths and discover the most effective ways to solve multi-generational clashes. That research gave birth to thousands of generational presentations and to her best-selling book” Generations Inc., From Boomers To Linksters Managing the Friction Between Generations at Work”.She has been quoted by Chicago Tribune, CNNMoney.com and US News & World Report, she has been heard on ABC Talk Live, NPR and profiled on Conde' Nast's Portfolio.com. Meagan gives audiences a chance to not only laugh at their own generation (and the other ones) but flourish in the presence of others. In this episode, we get into digital differences of generations today, similarities and differences among the different groups, what we're seeing with the emerging “Generation Alpha”, and how technology is going to further define generational differences. Leave your assumptions at the door and let's dive in. To connect with Meagan, click here. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

It's speculation we've been hearing for a decade: Facebook is dying. And in spite of perception, Facebook has continued to grow in revenue, scale, and monthly active users.In 2022, we're starting to see slowed growth - but it's still growing.So, is it dying? Sure. But not as quickly as you may think.In this episode, we discuss the rise of the platform, the evolution of its holding company (Meta), and why Facebook remains a viable option for brands today. We challenge perceptions with data, give an idea of what the future will look like in a metaverse world, and talk about the pros and cons of brands who continue to use the platform.If you're interested in hearing about the future of Facebook - this is the episode for you. Enjoy!To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Get ready to pop some tags and grab the twenty dollars in your pocket. We're diving into the wild world of thrift shopping on social media with Bree Wolver of the popular Instagram page, @thatgirlthrifts.Bree brings a unique experience as a digital marketer in big tech with a side hustle as an online thrift shopper. Her weekends are spent hunting for treasure in thrift shops and reselling them online, which is both a passion project and one that's great for sustainability.She's not alone though. With nearly 5M hashtags used, there are plenty of consumers out there who buy their products #Thrifted. Bree has used social media to build community in the reseller community, share her expertise in the space with others, and even uses her social media profile as a “first dibs” space for her most loyal customers.We discuss our background as college sorority sisters, roommates and friends, talk shop about the parallels between the reseller community and big tech, how this community of loyal resellers navigated the pandemic when in-store shopping came to a halt, and where there's a missing opportunity in the thrift world for better innovation online.Bree's unique experience in both tech and fashion as a marketer and entrepreneur brought some fresh perspectives to this episode. She even name drops some super cool tools that you may not even know existed that are sure to change the shopping experience for all retailers.Buckle up and let's dive in. To connect with Bree, click here. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Trigger Warning: Suicide, CyberBullyingIn this solo episode, Hillary snorkels through the various anonymous social media platforms, which are specified as “content or information posted that is not connected with particular online identities or profiles,” according to the good ol' Wikipedia.We explore the history of anonymous social, the rise and fall of Ask.FM, the data that tells whether it's good vs. evil, and the general reaction from users about the fact that Yik Yak is back. We discuss mental health impact on students, history of online bullying, and other difficult fallouts from the use of anonymous social media. Join Hillary as she explores the nuances of the space, challenges her own preconceptions, and tries to grasp what the future holds for anonymous social media. For resources from the National Suicide Prevention Lifeline: https://suicidepreventionlifeline.org/To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

LinkedIn is the top professional networking site in the world. With nearly 800 million members in more than 200 countries, it's a powerhouse platform for those in the workforce who are looking to make connections and elevate their careers.Jasmine King is a LinkedIn creator, among many other things. Hailing from St. Louis, Missouri, Jasmine is a recent University of Kansas graduate who studied marketing. She also is the founder of a social media shop called Socially Hooked. She went viral on LinkedIn after creating a resume for her application to Twitter that resembled a Twitter Profile. The creative move sparked over 40,000 engagements and thousands of shares of the post, drawing attention from brand managers and creators from around the world. That post also landed on my LinkedIn Feed, which inspired me to reach out to Jasmine to see if she'd be interested in getting on the mic to talk about her experience on LinkedIn and beyond.We talk about what it was like to go viral on LinkedIn, how pushing through the fear of vulnerability leads to great content, what Gen Z is missing by not being on LinkedIn, and how to navigate creepers in the inbox. We also explore differences between creators and consumers, how life behind the screen isn't as glamorous as it appears, and what you can do today to get more out of your LinkedIn experience.To connect with Jasmine, click here. To connect with Hillary, click here. Check out Jasmine's viral LinkedIn post here.Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

Influencers have been around since the beginning of time. Now, the term “influencer” has become amplified and democratized now because of social media. Think about your community growing up; a local pastor, a teacher with a strong reputation in your small town, a beloved mayor. All of those people had influence over the community and impacted behaviors, beliefs, and actions.Take that, give them a smartphone with some internet, and you have unlimited potential. That's the essence of influencer marketing.In this solo episode, we explore the origins of influencers, how brands choose influencers to work with, fraud in the industry, and FTC rules that influencers need to follow to stay compliant. We discuss the future of influencer marketing and how brands can stay ahead of this rapidly changing industry. To connect with Hillary, click here. Read more about Social HQ here.For more episodes, go to SOCIALCOMPLEXPOD.COMProduced by You Lucky Dog Productions.

If you're interested to hear what it's like being a social media manager by trade, this is the episode for you. Maddie Lydon is a social media strategist with some incredible brand experience. She started her career in sales and pivoted into social media, never looking back.We discuss various times in social media history that have changed the game, including political elections, algorithms impacting the way people operate, data regulations and how the Covid-19 shut down drastically changed the social media marketing world. We also get into influencers and how their profession as creators has evolved over the years, including the transparency of admitting hardships and finding boundaries in the content they create to keep their sanity afloat. You'll also get some insider information about what it's really like to work in social media, advice for those interested in getting into the space, and how brands can rethink the way they hire for social media teams.To connect with Maddie, click here. To connect with Hillary, click here. Read more about Social HQ here.Produced by You Lucky Dog Productions.

Huy Nguyen joins us on today's episode. He's a creator, social media executive and entrepreneur. We bond over being psych major dropouts, using film and photography to pay the bills, and what is more important than brands being “authentic”. We talk about his life growing up as a Vietnamese American, how he got into video editing thanks to YouTube skateboarding videos, and what it's like to live in the mind of a creator who's always scouting locations.Huy has an incredibly unique perspective when it comes to social media. Not only has he managed brand social media and strategy, he infuses his professional experience to build his own creator profile, creating mini vlogs and Reels on his channel to share his passions and interests. He also shares how he used social media to build a new community of friends after he moved to Arizona, and how he took friendships from the internet to the real world.To connect with Huy, click here. To connect with Hillary, click here. Read more about Social HQ here.Produced by You Lucky Dog Productions.

Sarah Kleist isn't your typical web designer. A performing artist by trade, Sarah's world came to a halt when Covid-19 stopped all live events and shut down New York City. With time on her hands and a skill for design, Sarah took to designing websites for some friends and ultimately, turned this skill into a full blown freelance business. Her story includes stumbling into success on TikTok, building a business in web design through the pandemic, and finding funny connections via social media — including a weird serendipitous encounter to how we met.We get into some conversations about the weird relevancy of social media algorithms, parents exploiting their children for clout online, and how she landed an interview with the DuoLingo Owl (who, if you aren't familiar with, check them out on TikTok ASAP)To connect with Sarah, click here. To connect with Hillary, click here. To read Sarah's interview with DuoLingo, click here. Read more about Social HQ here.Produced by You Lucky Dog Productions.

Welcome to the Social Complex Podcast! Hosted by Hillary Applegate, this podcast explores the good, the bad, and the complex impact that social media has on our world. From connections to criticisms, clout chasers and crazy stories, we're diving into the variety of social experiences that make the space what it is. Subscribe to hear unique perspectives from brand managers, creators, influencers, moderators and memes. Hillary will also share her ongoing perspective as a social media marketer of 10 years with a keen interest in human psychology.Social media is so pervasive in our lives, whether you're an active user of it or not. It impacts political change, pop culture, news and beyond. You're living in the middle of one of the most interesting times in human history where we are more connected than ever virtually. What kind of impact is that going to have on the future?The answer? It's complex.To connect with Hillary, click here. Read more about Social HQ here.Produced by You Lucky Dog Productions.