Small But Mighty Agency

Too many agency owners are building alone. But small doesn't mean solo and solo isn't sustainable.Small but mighty agencies weren't built to go it alone. Yet so many agency owners are trying to do everything themselves: holding the vision, leading the team, delivering the work, and pushing for growth in a vacuum.That's what “going solo” really looks like—juggling it all without strategic support, trusted peers, or collaborative momentum. And while it might feel efficient, it's actually the slowest and hardest way to grow.In this episode, I unpack why isolation is your real bottleneck and why Agency Together was built to change that.You'll learn:Why doing it alone is stalling your agency's growthHow strategic collaboration builds visibility, trust, and momentumWhy competition is outdated and what to do insteadHow Agency Together curates relationships that fuel sustainable growthWhat to expect at our free Strategic Partnership Mixer

Being full-service almost broke her. Specializing gave her agency new life.For over 16 years, Arleigh Vasconcellos said yes.Yes to growth.Yes to more services.Yes to building a full-service agency that could handle it all.She grew her team, expanded her client base, and became known for delivering results across everything from PR to websites to events.But behind the scenes, she was on a treadmill she couldn't get off.Burnout crept in. Boundaries blurred. And the joy that once fueled her work? Gone.In this powerful conversation, Arleigh shares how she unraveled the full-service model she built and why specializing in demand generation PR wasn't just a strategic move, but a personal lifeline.We talk about:The moment she realized she was “a victim of her own success”The emotional and operational cost of scaling without intentionWhy letting go of services, clients, and even team members was necessaryThe internal shifts that helped her reclaim her spark and build a business aligned with who she is todayWhether you're at a pivot point or simply questioning if the agency you built is the one you still want , his episode offers clarity, courage, and a path to realignment.

Curious about adding a course to your agency model—but not sure if it's worth it?As agency owners, we're always looking for smarter ways to scale.Products. Templates. Digital assets.The idea is simple: take what you know, turn it into something scalable, and earn while you sleep.But here's the nuance we don't talk about enough:Courses don't remove complexity.They shift it—from service delivery to audience building, funnel building, and volume marketing.That's what I explored with Kwadwo Sampany-Kessie,—agency owner, course creator, and host of the popular Art of Online Business podcast on this week's Small But Mighty Agency podcast.We unpack:Why he created a course for an audience his agency couldn't serveHow he validated the offer before building itThe honest truth about course revenue and time savingsWhy low-ticket offers need high-volume marketingThe double-strategy it takes to grow two different offers

If you've ever wondered whether building your personal brand is worth the time or struggled to show up online in a way that feels real and strategic—this episode is for you.In this episode of the Small But Mighty Agency, I sit down with Lauren Shirreffs, founder of Two Social and social media strategist to 250+ brands, to help you rethink how you show up online. Lauren's personal brand has become a magnet for opportunities, and today, she's sharing how you can build one that attracts right-fit clients, top talent, and powerful collaborations.You'll hear what's working for her personal brand on social media, how to take creative risks without losing your voice, and what it really takes to build a personal brand that grows your agency.Here's what you'll discover: Why your personal voice matters more than your agency pageWhat kind of content is resonating right nowHow to build trust by sharing not just wins—but lessons from mistakesWhy your team's presence online can boost your brand more than you thinkHow to define your boundaries so showing up feels aligned, not performativeWhether you're just getting started or refining what's already working, this episode will help you show up more confidently and consistently.Resource and Links: -Instagram: @laurenmarias-Agency IG: @2_social-LinkedIn: Lauren ShirreffsWant to Build an Agency That Attracts the Right Clients Before the Pitch?Smart agencies don't chase leads—they build trust that attracts them

If you're stuck in execution mode—constantly delivering but not getting paid for the strategic value you bring —it might be time to rethink how your agency is positioned.In this episode of Small But Mighty Agency, I'm joined by Sara Nay, CEO of Duct Tape Marketing, to talk about how agencies can shift from being seen as vendors to being valued as strategic partners who lead the marketing—not just execute it.We dig into what it really looks like to lead with strategy, how to price and package that value, and how to start getting paid for the thinking you're already doing.Here's what you'll take away from the conversation:Why strategy is your agency's biggest growth leverHow to position strategic services so clients understand (and pay for) the valueThe signs it's time to add Fractional CMO services to your modelWhat to do if you're worried about falling into another time-for-money trapHow to structure your team to scale strategy without burning outThis conversation will help you build a business model rooted in long-term relationships, recurring revenue, and sustainable growth—all while keeping your execution services in play.Resources & Links:Explore Duct Tape Marketing: ducttapemarketing.comConnect with Sara Nay: Sara Nay on LinkedInGet the full show notes and more information here: https://audreyjoykwan.com/podcast/ep126Podcast Edits by Lindsay Curtis

Let's talk about referrals—not as a bonus, but as a strategy.If you've been growing your agency through great work and word of mouth, but you're starting to realize that waiting for referrals isn't the same as designing for them… this episode is for you.Because the most successful Small But Mighty agencies don't leave referrals to chance. They build referral-ready relationships and strategic partnerships—on purpose.Today, I'm breaking down what trust really looks like in action—and how certain behaviors, often overlooked, are what turn casual connections into consistent opportunities.In this episode, you'll learn:Why referrals are a strategy—not something to leave to luckThe 8 real-world habits of referral-ready agency ownersHow clarity in your niche makes you more referableWhat real trust looks like in referral-ready relationshipsHow strategic partnerships can grow your agency without cold outreachIt's not just a mindset—it's a method. These habits make you easy to refer, easy to collaborate with, and easy to trust.And I'll share real examples from inside Agency Together where agency owners are doing exactly this—building a system for generosity, connection, and strategic growth.Resources & Links:Agency Together – The referral-ready membership community for Small But Mighty agency owners, learn more here. Strategic Partnership Mixer –  Join us at the next free Agency Together Strategic Partnership Mixer, RSVP here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. ANd I'll See you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep125Podcast Edits by Lindsay Curtis

When I helped sell and exit a niche agency in the orthodontic space, one thing became crystal clear: we didn't grow by chasing everything.We grew by staying focused, building trust, and saying no to the wrong opportunities — even when it felt risky.It wasn't loud, but it was strategic, and it worked.And that approach?It's not just relevant — it's exactly what works in today's skeptical market.Clients are more cautious. Referral partners are more selective. And hustle-heavy growth tactics? They're falling flat.What I'm seeing across the agencies I work with — and inside Agency Together — is a shift:

Presenting with confidence and clarity isn't just about public speaking—it's about winning more business.Whether you're pitching to a potential client or leading a workshop, your ability to deliver a compelling presentation can make or break the deal.In this episode, Laurie-Ann Murabito, an award-winning professional speaker, shares how agencies can craft client presentations that captivate, establish authority, and drive results. She breaks down a simple yet powerful presentation framework, highlights common pitfalls to avoid, and reveals how storytelling can transform your sales approach.Tune in to discover how to: ✔ Structure your presentations for maximum impact ✔ Avoid common mistakes that undermine your message ✔ Establish authority early so clients listen and trust you ✔ Keep your audience engaged (and not overwhelmed) ✔ Use storytelling to handle objections and convert prospects ✔ Build confidence in public speaking—even if you're shyThis episode is packed with actionable insights—perfect for agency owners looking to refine their presentation skills and close more deals with confidence!Get Laurie-Ann's Free Guide: speakandstandout.com/guideListen to Laurie-Ann's Podcast: Be In Demand PodcastResources & Links:Find me on LinkedInDon't forget the free Agency Together Newsletter and free mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates.Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep123Podcast Edits by Lindsay Curtis

If you've ever caught yourself thinking, “My team should just know what to do” or “Why can't my team read my mind?”—this episode is for you.The truth is, unspoken expectations lead to missed deadlines, miscommunication, and frustration on all sides. But there's a better way to make your expectations so crystal clear that your team knows exactly what needs to be done—without the guesswork?Today, I'm joined by Kendra Johnson, leadership development specialist and founder of The Venned Group to noodle on one of my favourite topics, communication and leadership.We're going to break down why unclear expectations hold teams back—and how to fix it.In this episode, we're diving into:The biggest mistakes leaders make when setting expectations (and how to avoid them)How to create alignment so your team understands exactly what success looks likeThe difference between expectations and benchmarks—and why both matterPractical strategies to communicate expectations clearly and get your team fully bought inIf you want to spend less time micromanaging and more time seeing your team thrive, you won't want to miss this conversation. Let's get into it!Connect with KendraLinkedIn: linkedin.com/in/kendrajeanjohnsonWebsite: vennedgroup.comResources & Links:Find me on LinkedInDon't forget our free build your Trust Equity Ecosystem mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates.Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep122Podcast Edits by Lindsay Curtis

Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming. Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you feel stretched thin trying to manage everything, this episode is for you.Today, I'm joined by Kait Day, Founder of Nowadays Studio, who shares her journey from being a burned-out freelancer to leading a thriving five-person agency. She opens up about the challenges of hiring, delegating, and trusting her team—and how doing so has allowed her agency to grow without overworking herself.What you'll learn in this episode: The real first step to transitioning from creative doer to agency leader The best way to decide what to delegate first and how to set up processes that make it easier.How perfectionism holds agency owners back—and how to shift your mindset to trust your team.Letting  go of misaligned clients, improving team morale and making space to take on better-fit projects.The support system (and who's in it) that's helped her to lead betterIf you want to scale your agency without micromanaging, burnout, or bottlenecking your own growth, you won't want to miss this conversation.Connect with Kait Day:Instagram: @nowadaystudiosLinkedin: https://www.linkedin.com/in/kait-day/ Resources & Links:Find me on LinkedInDon't forget the free Agency Together Newsletter and free mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates.Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep121Podcast Edits by Lindsay Curtis

If you've ever had a prospect say, “I want to work with you, but I'm not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency?In this episode, I sit down with Melissa Mitchell, founder of Wandermint Creative, a YouTube marketing and video coaching agency. Melissa has mastered the VIP day model and shares how she integrated it into her agency to attract premium clients and increase revenue—without overcomplicating her business. She also reveals why she evolved her VIP days into VIP weeks and how it's benefiting both her agency and her clients.Tune in to learn:What VIP days are and how they work in an agency settingThe biggest benefits of adding VIP days to your service suiteHow VIP days fit into the client journey and support long-term revenueThe unexpected challenges of offering VIP days—and how to overcome themWhy Melissa transitioned from VIP days to VIP weeks for even greater resultsKey tips for pricing, structuring, and selling your VIP offer effectivelyIf you're looking for new ways to package your expertise, attract the right clients, and scale your agency without overcomplicating your operations, this episode is for you!Connect with Melissa Mitchell:Website: Wandermint CreativeInstagram: @themelissamitchellYouTube: Wandermint CreativeYouTube channel checklist freebie: https://wandermintcreative.com/youtubechecklistMy new VIP Week offer: https://videogrowthplan.com/90-day-roadmapResources & Links:Say hello on LinkedInDon't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: hhttps://audreyjoykwan.com/podcast/ep120Podcast Edits by Lindsay Curtis

Trust-equity over track record? It's happening. Here's why...Did you know that 70% of the decision about your agency is made before you even showcase your results?Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.His response? "They somehow seemed like the safer choice."In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and what's really driving agency selection in today's market.Whether you've lost opportunities to less experienced agencies charging premium rates or you're the newer agency looking to command premium rates, you'll discover why trust equity matters more than your track record and years in business.This is a must-listen for any agency navigating today's shifted landscape.Key takeaways: What's really driving agency selection in 2025 and beyondHow trust equity is becoming the great equalizer between established and newer agenciesWhy the traditional "prove your worth" approach is failingIf you're tired of hearing, "Your work is fantastic, but…," this conversation is for you.Resources Mentioned:LinkedIn Guide: Build Your Go-To Agency: 4 High-Trust Systems for Market LeadershipConnect:Say hello on LinkedInDon't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep119Podcast Edits by Lindsay Curtis

Are You Missing Out On 9 Hidden Types of Agency Partnerships?Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.)In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies. These aren't your typical "let's trade referrals" arrangements – they're growth engines that can accelerate your client acquisition.Warning: This episode might completely change how you think about growing your agency.You'll discover:The 9 partnership types most agencies don't even know existWhy traditional networking isn't enough anymore (and what to do instead)How to make your marketing and sales feel effortless through strategic partnershipsThe undercover partnership type that's transforming how agencies handle talent and scalingPlus, I'm sharing exactly how to implement each type of partnership, complete with real examples from agencies just like yours.If you want to put these strategies into action. Join us at the Strategic Partnership Mixer. RSVP at agencytogether.com/mixer-event.Stop leaving growth opportunities on the table. Let's transform your approach to partnerships!Resources Mentioned:Agency Together Community: agencytogether.com/RSVP to the Strategic Partnership Mixer Event: agencytogether.com/mixer-eventConnect With Audrey:LinkedIn: linkedin.com/in/kwanaudrey/Don't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep118Podcast Edits by Lindsay Curtis

What trends will shape the agency landscape in 2025?As we head into 2025, it's clear the agency world isn't slowing down—it's evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I'm diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead.Let's be real: AI is everywhere right now, and unless you've been living under a rock, you've probably noticed its rapid rise. But here's the thing—it's not just about AI as a tool. The bigger story is how AI is reshaping human connections and changing how you market and build relationships.We'll also look at two other key trends shaping 2025: how the misinformation economy is shaking up trust in the market and what the rise of fractional providers means for how agencies operate and innovate.Join me as I break down the opportunities:How AI impacts the growing demand for human connection in marketingWhat you need to navigate the misinformation economy with confidenceThe rise of fractional providers and how it's changing the game for agenciesGrab your coffee or tea, and let's tackle these trends together. Resources MentionedEpisode 116: Are You Hesitant to Niche? Let's Talk About Why (and How to Overcome It)Agency Together Strategic Partnership MixerJoin the ConversationAre you ready to navigate these trends? Join us at the next Agency Together Strategic Partnership Mixer. This is your chance to connect with like-minded agency owners, collaborate, and build referral-ready relationships that can transform your business in 2025.

Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let's be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I'm breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriving, sustainable business.What You'll Learn in This Episode:Why staying broad might feel safe but often holds your agency backThe most common objections agency owners have about niching—and how to reframe them into opportunities for growthReal-life examples of how niching can amplify your opportunities, attract higher-value clients, and build long-term successTips for starting small, testing your niche, and transitioning existing clients without disrupting your businessWhether you're already exploring a niche, niche-curious, or hesitant to take the plunge, this episode will give you the clarity, focus, and actionable tips you need to move forward confidently.Show LinksSubscribe to the Agency Together Newsletter for insights on building referral-ready networks and driving growth through collaboration.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep116Podcast Edits by Lindsay Curtis

How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you're not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here's the truth—it's not about how many people you know; it's about how well you know them and, just as importantly, how well they know you.Today, we're breaking down a big misconception in the agency world: the belief that a bigger network equals better results. Spoiler alert—it doesn't.What often gets overlooked is a huge opportunity: agency-to-agency referrals. But let's address the common concern: Won't we step on each other's toes? If one agency gains a client, doesn't another lose?Not at all. Collaboration, when done with the right intent, is far more powerful than competition.In this episode, I'm diving into:Why a large network isn't the key to consistent, high-quality referrals.How to build deeper, trust-filled connections with other niche agencies.Actionable steps to create a referral-ready network that actually delivers results.Let's rethink what it means to have a network that truly works for your agency!Show Links:Join the Agency Together Newsletter: https://audreyjoykwan.com/newsletterExplore Agency Together: https://audreyjoykwan.com/Agency-Together/Connect with Audrey on LinkedIn: https://www.linkedin.com/in/kwanaudrey/Don't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep115Podcast Edits by Lindsay Curtis

What's the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn't just about increasing numbers; it's about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I'm joined by Victoria Gray, COO of Conversion Digital, a boutique agency that's doubled in size under her leadership while maintaining a high-performing, purpose-driven vibe. We'll cover:Three core principles that help keep a team connected, aligned, and motivated as you grow.A unique 'growth committee' model that connects employees with multiple leaders for mentorship, fostering shared purpose and top performance.And how to empower your team to make impactful decisions without constant oversight.If you're looking to build a dynamic, motivated team, this episode is full of practical tips to help you grow while staying true to your agency's core values. Let's dive in."Show LinksLinkedIn: Victoria GrayConversion Digital: conversiondigital.caAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep114Podcast Edits by Lindsay Curtis

If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we're getting into details with actionable insight you can put into practice even if you're not fully ready for the four-day workweek. You'll meet Teylor, who leads a thriving five-person agency that has fully embraced the four-day workweek for three years. So, even if having a shorter work week isn't on your radar, this episode is jam-packed with ideas to help your business save time and have happier clients. Tune in to hear: The practical steps her agency took to transition from a traditional five-day work model to a four-day work week.How they scrapped busywork, leveraged automation, and improved productivity without sacrificing client relationships.The impact of the four-day work week on employee morale and client satisfaction and how it has strengthened relationships.How Teylor and her team handle urgent client requests and busy seasons without compromising their four-day structure.Why transparency with clients is key when implementing shorter work weeks—and what to communicate that leads to better client relationships Listen in as Teylor offers insights to building a work-life balanced agency without sacrificing productivity or client satisfaction.Show LinksBook Recommendation: Shorter: Work Better, Smarter, and LessTools Mentioned: Harvest, BasecampLinkedIn: Teylor SchiefelbeinEmail: Teylor@ArmadaDigitalCoAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep113Podcast Edits by Lindsay Curtis

Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren't being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In this episode of Small But Mighty Agency, we're diving into how repositioning your agency can help you:Break out of a growth plateauAttract bigger, higher-paying clients who truly value your expertiseGain clarity on your niche and stand out in a crowded marketBuild a reputation as a go-to expert in your industryWondering if it's time to reposition? I'll walk you through the four key signs that indicate a shift is needed and share actionable steps to successfully reposition your agency and reignite growth.Key Takeaways:The benefits of repositioning and why it can transform your agency's prospectsPractical insights on how to realign your services and messaging to attract the clients you truly wantHow to shift your positioning to open doors to higher-value clients and more lucrative opportunitiesLet me know your thoughts after you listen—I'd love to hear from you!Show LinksAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep112Podcast Edits by Lindsay Curtis

Are you a small agency owner wondering how to really stand out?If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I'm unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecosystems are already opening doors to new opportunities that many small agencies might have thought were out of reach. That's why in this episode, I'm sharing the answers to these three key questions: Why are small agencies better togetherHow choosing collaboration over competition is not just a trend—it's the future.Why the old “competition” mindset is holding you back—and how to shift it for more success If you're of the mindset that other agencies who offer the same services are your competition, it could be limiting your potential. So stick around because if you want smarter ways to grow and shape the success of your agency, this episode will point you in the right direction.Show LinksIf I may suggest a collaborative ecosystem, check out Agency Together – a referral network designed to help busy agency owners get more consistent referrals and connections without wasting time. Don't Forget The Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep111Podcast Edits by Lindsay Curtis

What if you could cut your task from hours to minutes—wouldn't that change how your agency operates?Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes?For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity.  In this episode, Matt shares how AI has drastically increased productivity at his agency, helped him streamline operations, enhanced client services, and even developed new offerings.Here's what you'll learn:How this agency cut task times from hours to minutes using AI Discover the AI tools this agency uses to automate tasks, reduce costs, and deliver more value to clients.Find out how using AI helped this agency create a new service with lower costs and increased profitability.If you're wondering whether AI will take over jobs in the agency space, Matt answers with a resounding yes—but with a twist. Tune in to hear how AI has changed the way this agency works and gain practical insights on how your agency can harness AI to save time, improve quality, and remain competitive.Show LinksBook: Will AI Take My Job? WebsiteLinkedInDigital Marketing Masters PodcastHook SEOGet the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep110Podcast Edits by Lindsay Curtis

Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option.But as you might guess, it's not just about having a great business idea—it's about having proven systems and processes that can scale.So, what does it take to transform an agency into a successful franchise?In today's episode, we sit down with Vivian Olodun, CEO of Flourish Media, who shares her journey from agency owner to franchisor.Here's what you'll learn:How she created a franchise that allows franchisees to customize their approach based on their unique strengths and market positioningThe complexities of franchising and how she navigated them in record time How to create predictability without taking the human element out of the businessTune in today to hear how this agency owner is doing things differently and gain actionable insights into how to leverage your business better. Show LinksFlourish Media WebsiteInstagramVivian's InstagramGet the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep109Podcast Edits by Lindsay Curtis

What is the number one thing that stops agency owners from specializing in a niche?Fear. It's the fear that niching down will result in fewer clients.But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization.In today's episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in. Her agency has worked with brands like Adidas, Arcyterx, Lululemon, and Allbirds because of their specialty in outdoor sports and activities. What sets her agency apart is its deep industry knowledge and its ability to partner with clients as true experts. Specializing has made working with dream clients not just possible but a reality.Of course, the decision to specialize isn't always straightforward; it requires introspection, experimentation, and a willingness to adapt.In this episode, Amanda shares key actions that helped her claim and thrive in her niche. Including: How to shape your brand and positioning for a specific niche.Tips on leveraging niche benefits to attract and work with dream clients.Knowing when to say "yes" and when to decline opportunities outside your niche.Standing out in marketing with creative strategies catered to her nicheTune into this episode to hear the transformative journey and gain actionable insights into claiming and thriving in your own niche.Show LinksMonday Creative WebsiteInstagramLinkedInGet the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep108Podcast Edits by Lindsay Curtis

What's working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That's why we've invited three friends who are marketing specialists in their specific niches to share what is working for them and their clients. You'll hear three powerful insights that are generating results for each of these marketing specialists: Kim, a direct response copywriting expert, shares how she is using lazy, low-key techniques to build relationships and make marketing easier and more effective. Ashley, a launch strategist, emphasizes the need for more nurturing and shares one thing she is doing that can be connected to 30% of her sales. Melissa, a YouTube marketing strategist, highlights the impact of understanding your audience's real search habits and shares how she creates content that ideal clients actually search for. A common thread connecting each of these insights, despite their different areas of expertise, is the focus on increasing trust and building relationships.Tune in to this episode to see how the foundation of increasing trust and building relationships is being implemented across different businesses. You'll get actionable insights to enhance your marketing efforts and drive more sales.Show LinksLinkedIn: Audrey Kwan Free Discovery Call for Agency Together Get the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep107Podcast Edits by Lindsay Curtis

What does a successful pivot into new services look like for an agency?It's not always smooth sailing!In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. By prioritizing client feedback, Ted transitioned his business from a creative services provider to a lead-generation digital marketing agency. He leaned into four keys for growing the agency and navigating the pivot:Aligning marketing strategies to macroeconomic trendsDigging deep to understand client needsLeaning into open communicationShifting from fluff to measured resultsTune into this episode to discover the whole story and learn actionable tips. Show Links:What Are The Top Niches for Agency Success in The Current Economy?You Know Ted YouTubeMarketing News Canada PodcastBallistic ArtsTed's LinkedInGet Your Agency Org Chart Cheatsheet to Build a Small But Mighty AgencyAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep106Podcast Edits by Lindsay Curtis

Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don't churn. My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years. When you walk in the shoes, you know the size of those shoes. My guest today, Taylor McMaster, has done exactly that, too. Today, she owns a fractional Account Management agency. In this latest episode of the Small But Mighty Agency podcast,  we unpack the myth of the do-it-all account manager, Why? The expectation of the do-it-all account manager is often unrealistic and prevents your account managers from being effective at helping you retain clients. In this episode we'll dive into:What it takes to be an excellent account manager Best practices for client retention, including the importance of proactive communication. Explore unrealistic expectations placed on account managers that keep them from fulfilling the core function of maintaining client relationships. Tune in as we share how to optimize your account management team to keep clients happy, reduce churn and improve retention. Show LinksGet the free Agency Together Newsletter and Build a Small But Mighty AgencyJoin hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency.  Get the free Agency Together Newsletter here. DOT & Company: dotandcompany.coTaylor's LinkedInHappy Clients PodcastHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep105Podcast Edits by Lindsay Curtis

If the thought of a 4 day work week has crossed your mind, my guess is that you've gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today's episode of the Small But Mighty Agency Podcast –  I bring along a few friends who have implemented four-day work weeks. You'll get four different perspectives and four unique insights on this week's episode.This summer, we're doing something different on the podcast by bringing you a few a-sync episodes. A-sync episodes are not live interviews with our guests.Instead, I posed the same question to four people: Q: What insight or challenge have you encountered with a 4-day work week, and how do you address it in practice?Then, I asked each guest to record a clip under three minutes long and share their unique perspective. My goal for these a-sync episodes is to help you get “to-the-point answers.” Tune in as we get to the point of the 4-day work week. Show LinksLinkedIn: Audrey Kwan Want more referrals, connections, and strategic collaborations to grow your agency? Agency Together is the only community and network specifically designed to help niche agencies strategically collaborate to get referrals.It doesn't have to be a dog-eat-dog world in which one Agency's gain is another's loss. We're here to change that, and help agencies grow together. If that resonates, apply today here: Agency TogetherHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep104Podcast Edits by Lindsay Curtis

To niche or not to niche? It's a very relevant question to agency owners. As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. Standing out is challenging because agencies compete for general attention instead of being specific. So, instead of creating better opportunities for niche clients to find you, you end up chasing and convincing clients – it takes much more work. In this week's podcast episode, I explore the five key advantages niche agency owners are capitalizing on today. We're examining what niche agency owners leverage in a noisy market to achieve substantial and sustainable growth.We'll get into:If you're a niche agency, are you taking advantage of these five benefits that make generating leads easier for niche agencies right now? If you're hesitating to niche, do these hesitations resonate, and how do you rethink the hesitation?Tune in, and let's get started!Show LinksBook a Consult Agency Together Access a curated referral network to help niche agency owners get more referrals with strategic collaborations. Do you want a network and community that helps you collaborate strategically to get more referrals? Start here

How do you know if a referral network is right for you? Imagine having a network that's not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business. At Agency Together, we've created a purposeful community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency. If you're an agency with a niche, tune in. We'll dive into:Why is a niche your best friend for making memorable referral-ask The untapped potential of strategic collaborations for agenciesHow to know if a referral network like Agency Together is your perfect matchDon't miss this episode. Learn how to stand out, get more clients in a referral network and leverage a referral community for maximum impact.Show LinksIs Agency Together Right for You? Connect on LinkedInJoin a community where the intent is crystal clear: generating strategic collaborations and referrals to grow your agency without feeling the transactional ick factor. You should apply for Agency Together if want consistent referrals and collaborations opportunities to increase visibility for your brand and agency. Apply here.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep102Podcast Edits by Lindsay Curtis

Want more referrals and clients for your agency? Getting consistent referrals doesn't have to be a mystery. If you've been following our “How to Get More Referrals” series, you're already on the path to leveraging a referral strategy that brings in consistent clients. Referrals aren't just about asking for business—they're about creating a culture and ecosystem that naturally encourages and rewards the sharing of opportunities. Remember, 84% of B2B decision-makers start the buying process with a referral. This episode will help you reach those decision-makers by activating your referral channels. Learn the best practices for activating ⏭️existing clients, ⏭️strategic partnerships, and ⏭️associations to generate consistent referrals. Tune in now! Show LinksAgency TogetherPart 1:  5 Powerful Reasons Why Top Agencies Have Referral Programs (and why you need one)Part 2: 4 Key Referral Channels: Are You Using Them to Get More ClientsWant to grow your agency and get more clients with consistent referrals?Join me over at Agency Together. Agency Together is not just another networking community. You gain a curated referral network for agency owners who value getting more clients with strategic collaborations. I believe in helping each other grow; we are stronger together. Agency Together is not a program, course, or mastermind. We are a community focused on collaboration to get more referrals and grow your agency. To find out more and secure your spot, go to audreyjoykwan.com/agencytogetherHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep100Podcast Edits by Lindsay Curtis

How effectively are you leveraging referrals to get more clients? Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. Referrals are the top way to receive high-quality leads and shorten the sales cycle because it's worth more in trust than a cold lead or sales rep.In part two of this mini-series on how to get more referrals, I unpack the top four referral sources every agency owner should know and include in their marketing and sales plan. Knowing the different referral sources will help you build a better system for consistent referrals.Tune into this episode of the podcast to discover: What are 4 key referral channels to get more clients Why you need different referral channels to get consistent referrals How partnerships with non-competing agencies can be more profitable than taking on the work Show LinksGet On The Agency Together Waitlist to Secure Your SpotPart 1: 5 Powerful Reasons Why Top Agencies Have Referral Programs (And Why You Need One)If you want a focused community to help you get consistent referrals without wasting time, lean in: I'm opening the waitlist to our community – Agency Together. Agency Together is not just another networking community. You gain a curated referral network for agency owners who value growing their bottom line with strategic collaboration. Join Agency Together to grow with strategic collaborations and consistent referrals.

he podcast, I'll share: Five different types of referrals your business can leverage Actionable insights on optimizing your referral processBreakfree from the challenges of generating more referrals effectively Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too.Don't miss out on transforming how you think about referrals.Show LinksConnect with Audrey on Linkedin Join the Agency Together waitlistI'm opening the doors to a community that will help you get more referrals. Join our network of niche agency owners who value collaboration to grow their bottom lines together.  Agency Together is a community and referral network that helps you grow your book of business through curated referral and collaboration pods. If you're curious about how Agency Together will help you uncover the untapped potential of referrals, click here.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep99Podcast Edits by Lindsay Curtis

Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn't getting easier, you might have overlooked some key processes. In this episode, we share the concept of “invisible work.”Invisible work is the critical yet often overlooked processes that you might be handling because you don't know how to get it off your plate. Your invisible work wastes valuable time and keeps you working in your business instead of on your business.If you can't fully articulate the invisible work, it stays invisible, holding you back from scaling your business.  When you uncover the invisible work, you also gain a strategic advantage by revealing more of your intellectual property. ⭐Tune into this week's podcast episode to:Get 5 questions that will help you uncover your invisible workLearn how invisible work keeps you stuck in the daily grind and how to get it off your plateWhy invisible work is intellectual property and how capturing it increases the value of your business Show LinksBook a discovery callGet Your Agency Org Chart Cheatsheet to Build a Small But Mighty AgencyAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep98Podcast Edits by Lindsay Curtis

Do you find yourself stepping back into the day-to-day of your business? You're not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? I get it. You're an agency owner who fears that standards won't be met without your direct involvement, clients will be unhappy, and relationships will deteriorate. It's a common bottleneck, and in this episode, we'll explore how to effectively stop jumping back in and let go with confidence so you don't burnout.  You'll hear a compelling case study of an agency owner whose personal involvement became a major bottleneck and how I helped her break free. Stay tuned, and you'll discover how to rethink and redefine your role  so you can: Delegate with confidence without risking the quality of deliveryMaintain and exceed the high standards your clients expect while the business growsEmpower your team and free yourself from the daily grind.Show LinksBook a discovery callGet Your Agency Org Chart Cheatsheet to Build a Small But Mighty AgencyAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep97Podcast Edits by Lindsay Curtis

How does the desire for quick success cloud long-term strategic thinking? It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. Why does this happen? It's a case of not seeing the forest from the trees because you're standing among the trees. Ultimately, it makes your to-do list longer and your life harder as you go one step forward and two steps back.How can you tell if your pursuit of quick success obscures your strategic vision?Sometimes, it's hard to see until it's too late. In this episode, I help you see the signs so you can course-correct. Tune into this podcast episode to hear: The hard-to-see signs that you might be prioritizing shiny quick wins over sustainable growth. Four tangible effects of losing sight of your strategic vision so you can get in front of the challenge. Insights to maintain focus and ensure your growth isn't sidelined by short-term gains Show LinksBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep96Podcast Edits by Lindsay Curtis

Is it a great idea or a shiny distraction for your business? How do you decide?” I've seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. The one thing that entrepreneurs don't lack is ideas and the tendency to be quick starts. Raise your hand if that's you. New ideas can bring creativity and innovation and diversify opportunities – one hundred percent. But shiny distractions, such as new offers, services, and ideas, can threaten the foundation that has made your business successful if left unchecked. In this new series, I share how you can keep the shiny distractions from derailing your agency.Tune into this episode to get the number one guardrail you need to install in your business and three things not to overlook in your guardrail. Show LinksAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep95Podcast Edits by Lindsay Curtis

Have you struggled with letting go of client work and trusting your team to deliver? You might feel – even with processes – that your team can't deliver at the level you want.It's not unusual for agency owners to struggle with sharing their specialized knowledge with their team.  The struggle is made more difficult when you don't know or don't solve the root of the issue. This misunderstanding leads to reliance on ineffective, "quick-fix" solutions. I often hear agency owners express the challenge as “my team let me down" or  "I find it hard to delegate client responsibilities,” but the root is the struggle to transfer your niche knowledge.  It's a bottleneck that stunts business growth, operational efficiency, and your ability to step into a role where you work on your business more than you work in your business. In this episode, I explore the nuanced challenge of niche knowledge transfer and provide three key strategies for knowledge transfer in an agency. Show LinksGet Your Agency Org Chart Cheatsheet to Build a Small But Mighty AgencyAre you flying by the seat of your pants building your agency and want more order to chaos? Start here. Get the Mighty Pod Model cheatsheet for a look inside a Small But Mighty Agency structure that scales.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep94Podcast Edits by Lindsay Curtis

What strategies are working for agencies that are leaders in their niche? ☝️It's one thing to say that the riches are in the niches, but what are agencies that thrive in their niches doing differently than their counterparts? For one thing – they're not scattering their efforts; niche agencies use laser focus to their advantage. Even if you specialize in an industry or sector, you still need to maximize what sets you apart, especially when niches are competitive and the economy is changing. Whether you are a niche or generalized agency, in this episode, find out what leading niche-focused agency owners are doing to stand out.  Tune in to hear the four strategies agency owners leading in their niche are paying close attention to right now.  Show Links:What Are The Top Niches for Agency Success in The Current Economy?Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Book a ConsultHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep93Podcast Edits by Lindsay Curtis

What niches have the most opportunities for agencies right now? Yes, the riches are still in the niches. In other words, growth is most pronounced in specialization, not generalization, but not all niches are equal in this economy. Some niches are ripe with untapped opportunities for agency owners to carve out and tailor their expertise.  So, what exactly are these lucrative niches? In this episode, I merge valuable insights from my work with niche-specific agencies and conversations with agency owners to share an emerging pattern for success in niches.Tune in to learn the three factors that make certain niches more lucrative than others right now. Show LinksBook a ConsultBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep92Podcast Edits by Lindsay Curtis

What moves should you make on LinkedIn to attract clients effectively this year? With the platform constantly evolving, understanding the dos and don'ts of LinkedIn can feel like a puzzle. In this episode, you'll hear from a LinkedIn Marketing Agency Owner on how to make LinkedIn work for you.We dive into what's working for content creation and engagement and explore how to avoid mistakes users commonly make on Linkedin. Whether LinkedIn has been your playground for a while or you're just dipping your toes in, this episode is packed with practical tips and tricks you won't want to miss. So, let's get into it and find out how to leverage LinkedIn to attract clients in 2024. Show LinksLouisebrogan.comLouise's LinkedinLinkedin with Louise YouTubeConnect with me on LinkedInBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep91Podcast Edits by Lindsay Curtis

What is the approach that has helped me build a track record for tripling growth for agency owners? Let's start with what it's not – it's not about quick fixes or one-size-fits-all solutions. It's about a strategic system that has taken me years to distill into a lens (like a magnifying glass) you can use today.Like many experts, I had the expert's curse, which means it's hard for me to step outside my brain to see how to distill my complex knowledge into more straightforward, more accessible concepts for you to use without losing the depth. But a magical thing happened when I went from sharing words to turning it into a resource that shows you the connections.  I bridged the gap so you can see the system as a whole and use it to identify patterns in your agency and get to the solutions faster.In this episode, get to know the strategic system that has helped me build a track record for tripling growth for agencies and learn how you can use it, too. Don't miss this one. Show Notes:Part 3: The “Big 3” Pillars Agency Owners Need to Build a High-Performing Agency Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Book a consultHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep90Podcast Edits by Lindsay Curtis

What separates high-performing agencies from the rest? It's more than just having a great product or service. The secret lies in this asset: unlocking your team's potential and, by extension, your agency. A high-performing agency has healthy profit margins, retains phenomenal talent, has streamlined operations and enhanced brand reputation.I've seen firsthand how growing your people – not just your directors– leads to more profits and efficiencies. The framework I'm sharing is designed to guide you in unlocking your agency's potential to scale. In this episode, I'll share the big three pillars for high-performing agencies and how to use the pillars to identify and address gaps in your agency. Tune in. Show LinksPart 1: Hey Achievers Framework for Growing Agency Leaders Part 2: 5 Key Things Doers Have To Unlearn to Succeed as Leaders Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep89Podcast Edits by Lindsay Curtis

What if the very skills that have made you successful might now be the ones you need to reassess and unlearn to become an effective leader?We've seen it firsthand with our clients – the satisfaction that comes from executing tasks with precision, solving problems swiftly, and managing time like a pro. But what happens when those very skills, which once propelled your business or career forward, become obstacles to growth? As you aim to build a scalable business or lead an agency beyond day-to-day operations, the real work begins not just in acquiring new skills but in letting go of the old ones.In this episode, let's look at how you and your team can transition from doer to leader faster by tapping into the 5 key things doers have to unlearn to succeed as leaders. Tune In. Show LinksHey Achievers Framework for Growing Agency Leaders How to Grow the Leaders That Move Your Agency Forward So You Don't Burn OutBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep88Podcast Edits by Lindsay Curtis

Do you need a strategy to elevate team members to leadership roles within your agency?How can you support your team in acquiring leadership skills and resilience beyond what you can teach them personally?If one or both questions resonate, this series is for you. Developing your rising leaders in your agency is required if you want to build a scalable business. I've walked the path from being an account coordinator to being an agency leader and helping agency owners scale and even exit the business. And I have a Master's in Communication focused on Organizational Development;I've walked the walk, and I know when agencies develop their leaders, they become scaled agencies. So follow along in our new series on how to grow the leaders that move your agency forward (so you don't burn out). In part one today, learn our Hey Achievers Framework to empower your agency's future leaders. Tune in. Show Links4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach: https://audreyjoykwan.com/podcast-ep79/Hey Achievers Framework: https://www.linkedin.com/pulse/how-grow-leaders-move-your-agency-forward-so-you-dont-audrey-kwan-gpmfc/Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep87Podcast Edits by Lindsay Curtis

What data do you need to look at in your agency to optimize profitability?In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability. You don't need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track. You'll gain a fundamental understanding in this episode ofWhat might be missing in your profit and loss statements, The importance of the delivery margin metric to profit Why time tracking, even if you don't bill by the hour is smart The one thing people get wrong about utilization rates By the end of the episode, you'll be able to identify areas for improvement to boost your profitability. Tune in. Show LinksParakeeto.comAgency Profitability ToolkitLinkedInBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep86Podcast Edits by Lindsay Curtis

How can agencies navigate growth with more ease in 2024? I work closely with seven-figure agency owners, and I have the opportunity to see overarching trends and patterns. I know we have heightened noise, and it's harder to break through. I know with the economic changes,  buying decisions require more trust than ever. It isn't negative; it just requires new ways of approaching your business I also know that the need for done-for-you services (agency services) isn't shrinking. The more complicated things like marketing become, the more need there is for expertiseAnd the ultimate desire for lean business means less full-time staff and more agency contracts.With all that said, what are the predictions for agency success in 2024? Tune in for the insights to help you grow.Show Links:Episode 76: 5 Ways to Position Your Agency as First ChoiceHow to Make Better Decision in Your Business Part 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Part 4: How a project debriefing system helps make better teamsBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep85Podcast Edits by Lindsay Curtis

What is the most important system in your business?Your answer may vary depending on your stage of business. If your business has a team, the most important systems aren't just about “doing” the work. Highly valuable systems empower your team to be problem solvers and make continuous improvements.When you nurture a team of critical thinkers, you can be assured they are solving challenges that help you grow your business without you being there. That's why post-project debriefs are powerful. A post-project debrief is a system that supports building highly effective and innovative teams. The often-overlooked system can transform your decision-making process, show your team how to make better decisions, enhance efficiency, and help you build a better team. Tune In. Show LinksPart 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep84Podcast Edits by Lindsay Curtis

Do you believe that motivation is key to success? What if I said it's not? Because, let's be real, motivation is fickle. It comes and it goes. You won't get far if your actions depend on your feelings and you constantly wait for motivation. Even the seven-figure business owners I work with don't always feel motivated. Rather than waiting, It's all about setting up a system that works when motivation takes a backseat.Let's get that system set up for you today. In this episode, I share the 4 habits you can set up now to keep moving forward when you don't feel motivated.Show LinksPart 1: 12 Steps to Make Better Decisions in Your Business This Year Part 2: 5 Hidden Biases That Lead to Slow Growth or No GrowthBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep83Podcast Edits by Lindsay Curtis

How do these 5 hidden biases lead to slow growth or no growth? As a coach and consultant, I get the privilege of looking beneath the surface of other people's decision-making processes. And one or more of these five hidden biases can appear when you make strategic business decisions. Hidden biases sabotage sound decision-making. It creates havoc when they stay hidden. In this episode, I'll uncover 5 hidden biases. Plus, I share examples of how these 5 hidden biases can impact your decision-making so you don't fall into the trap unknowingly. Don't let hidden biases unknowingly navigate your decisions. Tune In. Show LinksPart 1: 12 Steps to Make Better Decisions in Your Business This Year Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep82Podcast Edits by Lindsay Curtis

Facing a decision and not sure which way to turn? The nature of being an entrepreneur is to make decisions; some decisions are quick, and others carry more risk and uncertainty.That's why it's an investment in yourself to check your intuitive decision-making process with a recipe for making better decisions.  This 12-step process has helped me support an agency owner in selling and exiting his business and serve as a strategic thought partner to multiple six- and seven-figure agency owners. In this episode, I'm sharing my go-to 12-step process for when intuition doesn't cut it for major decisions and your quick thinking needs a strategic boost. Get actionable steps for making better decisions to grow your business this year.Show LinksBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next oneGet the full show notes and more information here: https://audreyjoykwan.com/podcast-ep81Podcast Edits by Lindsay Curtis

Want to know the 5 pillars that anchored business growth this year? In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024.⭐Purpose⭐Retention⭐Micro-Shifts⭐Leadership⭐Real-Life ConnectionsYou'll hear how the pillars anchored the growth of my business and the growth of the agencies I coach, consult and support.So, let's unwrap the year and grow better together. Tune in. Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep80Podcast Edits by Lindsay Curtis