The Basic B

The Basic B

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The Basic B 🐝 podcast is anything but basic! It’s the weekly show service providers (solopreneurs and supported CEOs) can count on to bring them simple, organic marketing strategies—with a side of sass. Hosted by SEO & case study copywriting queen 👑 Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales: SEO (to get the right people to your site), storytelling (to hook & engage), & social proof (to give them the feel of working with you before they actually do). And now, she wants you to, too! No matter which episode you tune into—Short-n-Sassy, the solo series, or casual convos with guests—you’ll walk away with smart strategies, a pep in your step, & a smile on your face!

Brittany Herzberg


    • Jan 30, 2026 LATEST EPISODE
    • weekly NEW EPISODES
    • 27m AVG DURATION
    • 149 EPISODES


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    Latest episodes from The Basic B

    How to Create a Case Study Blog Post (w/ SEO)

    Play Episode Listen Later Jan 30, 2026 17:31 Transcription Available


    “If you've got a blog post that's optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”That is the power of an SEO optimized case study!Which is surprisingly easy to create—you've just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.And that just so happens to be exactly what I'm walking you through in this episode!Tune in to discover:What case studies are & where they fit in your funnelWhy case studies are SO much more powerful when they have SEO incorporatedHow long case studies should be & how frequently you should aim to create themWhat it actually looks like to create a case study with SEO—I'll share my process & favorite toolsI'm even going to share a few examples with you!

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    SEO Q+A: Blogging, Coaching, & Podcast Guesting

    Play Episode Listen Later Jan 23, 2026 22:33 Transcription Available


    Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.I've had no less than 16 calls since the start of 2026—and while this introvert may be melting, it's all going to your benefit!I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.Please know if YOU ever have questions, you can send them to me on Instagram.For now, play & be sure to save this episode so you can easily reference it in the future!——

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    Top 5 Lies About Blogging & SEO: EXPOSED

    Play Episode Listen Later Jan 9, 2026 18:25 Transcription Available


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    3 Steps to Get Found on Google (NO Posting on Social for Sales Req'd)

    Play Episode Listen Later Dec 26, 2025 10:11 Transcription Available


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    SEO Best Practice #4: Use Headings to Get Found via AI Search

    Play Episode Listen Later Dec 12, 2025 10:46 Transcription Available


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    Follow This 3-Step SEO Framework to Get Found on Google

    Play Episode Listen Later Dec 5, 2025 12:02 Transcription Available


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    Live SEO Coaching in the Midst of a Pivot w/ Donna Piper

    Play Episode Listen Later Nov 28, 2025 41:43 Transcription Available


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    The Energetics & Intention Behind Your SEO Strategy

    Play Episode Listen Later Oct 10, 2025 17:38 Transcription Available


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    SEO Q+A :: Podcasts, Websites, Images, Authors, & More!

    Play Episode Listen Later Aug 29, 2025 23:43 Transcription Available


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    Simple Businesses Despite Busy Brains w/ Diann Wingert

    Play Episode Listen Later Apr 11, 2025 32:02 Transcription Available


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