The Basic B

Liz Chapman was already super familiar with SEO—for podcasts.She's a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.Y'know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list.

As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!(Me! She came to me.

We're deviating a bit from the normal conversations that focus specifically on SEO. But… you're a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.As Angela shares—“It's great to build a business, but you don't want it to be at the expense of your relationship and your personal life.”I mean, exactly! So then the age-old question comes up… is it even possible to have both a thriving professional AND personal life?James has this to say—“Our main focus is on the marriage and how the marriage is the catalyst and the foundation for growing the booming business.”I don't know if I've shared on the podcast before, but my boyfriend and I are both entrepreneurs. We are intimately familiar with just what it can look like for the business, or businesses, to be the priority. But with awareness + tools (like Angela & James share in this conversation, including their book Married & Magnetic), we're able to have a much more intentional & balanced approach to both.And while this isn't exactly an SEO-focused episode, Angela attended one of my

There are various hesitations that show up when a business owner is thinking about doing SEO, but isn't quite ready to do so.Time, money, and…Not feeling “ready.”

“If you've got a blog post that's optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”That is the power of an SEO optimized case study!Which is surprisingly easy to create—you've just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.And that just so happens to be exactly what I'm walking you through in this episode!Tune in to discover:What case studies are & where they fit in your funnelWhy case studies are SO much more powerful when they have SEO incorporatedHow long case studies should be & how frequently you should aim to create themWhat it actually looks like to create a case study with SEO—I'll share my process & favorite toolsI'm even going to share a few examples with you!

Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.I've had no less than 16 calls since the start of 2026—and while this introvert may be melting, it's all going to your benefit!I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.Please know if YOU ever have questions, you can send them to me on Instagram.For now, play & be sure to save this episode so you can easily reference it in the future!——