Podcast appearances and mentions of claire carlile

"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right.We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic.What you will learn in this episode:The many and varied benefits of building a community for a brandHow to establish rules and guidelines—and the importance of doing soHow to make a niche community appealing to allWhich brands are doing a great job with their communitiesHow to celebrate exceptional members of the community—and deal with problematic onesHow best to approach community monetization, if at allAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Areej AbuAli (Guest)Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.Resources from this episode:Women in Tech SEO Community: https://www.womenintechseo.com/"Community Building for Marketers" by Areej AbuAli - coming March 3rd, 2025: https://www.amazon.co.uk/Community-Building-Marketers-Connect-Engage/dp/1398616931/Buffer Community: https://buffer.com/communityHubSpot Community: https://community.hubspot.com/Sanity.io Developer Community: https://www.sanity.io/exchange/communityBrightLocal Local Pack: https://www.facebook.com/groups/thelocalpack/AD - Local Marketing Industry Survey: Agency Edition: https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.*Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.What you will learn in this episode:Understanding the intricate relationship between SEO and local SEOThe challenges faced by franchises in managing their online presenceCommon misconceptions about local SEOWhy domain management and backlink strategies are outdatedWhy you should focus on a more integrated and strategic approach to local SEOThe importance of tailoring strategies to specific regions and cultural contextsAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Dayna Lucio (Guest)Dayna is an Sr. SEO Strategist at Amsive and has almost a decade's experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.Resources from this episode:Women in Tech SEO: https://www.womenintechseo.com/BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/Joy Hawkins: https://twitter.com/JoyanneHawkinsAmanda Jordan: https://twitter.com/amandatjordanLily Ray: https://twitter.com/lilyraynycDelivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/About Adventures in Local MarketingAdventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication.Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.What you will learn in this episode:Examples of brands with fantastic content hubs and brand publicationsHow to overcome the challenges you'll face when starting a content hubHow to approach working with expert contributorsHow to make your brand publication sustainable in the long termThe value of diversity in brand publications...and much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find ClaireWebsiteXLinkedInAbout George Nguyen (Guest)George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.Where to find GeorgeWebsiteXLinkedInRoom 404Find out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of!Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Steve Wiideman on Navigating Big Brand Local SEOEmbracing AI with Marie HaynesCrystal Carter on Powerful Applications of Schema MarkupResources from this episode:Wix's SEO Learning HubWix's Podcast: SERP's UpWix Business Website TemplatesThe Wix Playground in New York CityExpert Shoutout: Darren ShawExpert Shoutout: Krystal TaingExpert Shoutout: Celeste GonzalezExpert Shoutout: Miriam EllisExpert Shoutout: Greg Sterling, Mike Blumenthal, and David Mihm at Near MediaAbout Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex.Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more.You will learn: ✅Common challenges with growing local businesses, and strategies to resolve them ✅How to manage Google Business Profiles for a growing portfolio of locations ✅How reviews can make or break rankings and reputation ✅How good password management can boost efficiencies ✅Pitfalls to avoid when expanding to new locations ✅Factors to consider when expanding to new locationsTimestamps:00:00 Intro02:42 Strategies for Scaling Local Businesses06:22 Acquiring and Rebranding Existing Businesses08:55 Managing Google Business Profiles for Multi-Location Growth13:16 Turning Negative Reviews into Opportunities22:45 Room 404: 'Optimized for SEO'25:16 Preparing for Growth and Management of Passwords31:46 Pitfalls to Avoid in Expanding to New Locations34:27 Managing Google Profiles and Service Area Businesses37:05 Factors to Consider in Choosing a Location44:50 Proximity to Competitors and Google's Local Filter50:00 Resources for Local SEO and Multi-Location BusinessesAbout Claire (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find Claire:WebsiteTwitter (X)LinkedInAbout Elizabeth (Guest)Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale.As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference.Where to find Elizabeth:WebsiteTwitter (X)LinkedInRoom 404Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons!Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Embracing AI with Marie HaynesConversion mindset with Aaron WeicheStaying people first with Julian HooksResourcesSterling Sky's content and researchLocal Search Forum:Andy Simpson on XKrystal Taing on XBrightLocal Citation Builder - for citations at scaleAbout Adventures in Local MarketingAdventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.Copyright 2024 BrightLocal

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket's ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney's D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocket's ‘90s-era compact is now life-sized 11:13 – Story 2 – A really bad week for Google 31:30 – Story 3 – Marketing lessons from Disney's D23 event 40:32 – The Tasks What to Listen to Next “Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/ Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/ Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer”? — why you're seeing lime green all over social Watch the video instead: ⁠https://exposure.ninja/dojo-28 Get a FREE review of your website: ⁠https://exposureninja.com/rpod/review⁠ Get the show notes: ⁠https://exposureninja.com/podcast/dojo-28 Timestamps 00:00 – Intro 02:49 – Story 1 – Branding and pricing lessons from consumer goods 15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX 26:51 – Story 3 – What the heck is “Brat Summer”? — why you're seeing lime green all over social 39:00 – The Tasks

Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd.Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed!If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen.You will learn:What is meant by the terms 'local narratives' or 'storytelling in marketing'Why unique and authentic content is important in today's SERP landscape, and the impact of the recent Google leakHow 'brand' and 'storytelling' complement one anotherHow to get that all-important buy-in from various departmentsWhat the common shortfalls in content creation are for SMEs (and even larger brands and enterprises)How to do storytelling at scale for multi-location businesses and how to effectively measure ROIPlus so much more...Timestamps:02:16 - Explanation of 'Local Narratives'03:13 - Importance of unique content03:29 - Google leak and its impact on unique content06:15 - How brand and storytelling work hand-in-hand07:49 - Content volume is the wrong metric09:15 - Common content marketing shortfalls for SMEs (and larger brands)14:27 - How tone of voice can be a challenge15:40 - Melissa's 'Buyers Journey Process' specific to SEO17:47 - Finding your origin story24:07 - The role of customer stories25:00 - Being too hung up about keywords26:10 - 'Room 404' segment29:00 - How to do it at scale35:00 - Measuring ROI36:38 - 'Recipe for Success' segmentAbout Claire (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find ClaireWebsiteTwitter (X)LinkedInAbout Melissa (Guest)Melissa is the Content Strategy Director at RicketyRoo. In this role, she oversees all content initiatives for clients and her responsibilities span from creating high-level content strategies to diving into the minutiae of content creation.Melissa says she lives and breathes everything related to content. Writing has been her passion since she first picked up a #2 pencil, and she takes pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers.Where to find MelissaWebsiteTwitter (X)LinkedInRoom 404 & Recipe for SuccessFind out what Melissa decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons. She also shares her 'Recipe for Success' with storytelling.Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Embracing AI with Marie HaynesConversion mindset with Aaron WeicheStaying people first with Julian HooksResourcesBrightLocal's Brand Review IndexMastering Franchise and Multi-location SEO with Steve WiidemanTry BrightLocal FREE for 14 daysBook your personalized BrightLocal demoCreate Once, Distribute Forever by Ross SimmondsThe Power of Local Narratives in Content Marketing by Melissa PoppJoin Women in Tech SEO communityAbout Adventures in Local MarketingAdventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.Copyright 2024 BrightLocal

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it's time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years' of experience, he is an expert in International SEO and has previously worked with some of the world's biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

How do you know if your local SEO is successful? We dive into how businesses of all sizes can optimize their local search strategy - and the benefits they can see as a result. Check out Similarweb.com to build powerful SEO strategies based on real-user data insights.

https://targetinternet.com/resources/local-seo-how-to-master-local-search-rankingsSearch Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails. In this episode, Ciaran is joined by local SEO expert Claire Carlile from Brightlocal, a SEO platform full of local marketing tools to help you you rank higher, grow your reputation and build citations. Claire has been working with local businesses for over 20 years and today, she helps guide us through the different techniques for mastering the local search results. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile. In the episode we discuss:How to track Google Business Profile performanceWhat's happening with Google Posts?Effective ways to secure Google reviews Referenced on this episode:https://supermetrics.com/https://www.jepto.com/gbp-freehttps://www.clairecarlilemarketing.com/utm-tagging-guidehttps://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/https://www.folly-farm.co.uk/https://www.canva.com/https://academy.brightlocal.com/ CONNECT w/ Claire/BrightLocalhttps://www.clairecarlilemarketing.com/https://twitter.com/clairecarlilehttps://www.brightlocal.com/ CONNECT w/ Scott:https://www.linkedin.com/in/scottcolenutt/ CONNECT w/ SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibility grow@sitevisibility.com For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.  Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK.  Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer. Listen to learn:The difference between strategy and tacticsThe biggest mistakes often found in a marketing strategyHow to build a marketing strategy that aligns with your local business strategy Follow Andi on Twitter: https://twitter.com/andijarvisFind Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/Eximo Marketing: https://eximomarketingstrategy.com/The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/ Resources: Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811Mark Ritson: https://www.marketingritson.com/BrightLocal on the web:www.brightlocal.comwww.twitter.com/brightlocalwww.facebook.com/brightlocalwww.instagram.com/brightlocalwww.youtube.com/brightlocal Claire Carlile on the web:www.clairecarlilemarketing.comwww.twitter.com/clairecarlile

Welcome to Adventures in Local Marketing, the podcast for local marketers. In this trailer, we introduce our brand-new host, Claire Carlile. Claire explains what you can expect in the upcoming episodes, and why you should choose to take your next adventure with us.

People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That's why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.  Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them. It's time to generate some understanding around user-generated reviews today on the SERP's Up SEO Podcast! Key Segments: [00:02:02] What's On This Episode of SERP's Up? [00:03:08] Focus Topic of the Week: Local SEO and Reviews [00:13:49] Focus Topic Guest: Claire Carlile [00:20:06} Deep Thoughts [00:28:09] Snappy News [00:30:33] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Claire Carlile: https://twitter.com/clairecarlile BrightLocal: https://www.brightlocal.com/home-a/  Rebecca Berbel: https://twitter.com/RebBerbel OnCrawl: https://www.oncrawl.com/ Darren Shaw: https://twitter.com/DarrenShaw_ WhiteSpark: https://whitespark.ca/ Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/ How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents News:  Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html A guide to Google Search ranking systems: https://developers.google.com/search/docs/appearance/ranking-systems-guide

Mike's Links:The Uber of ghost kitchens sucks, as Kalanick does it again - https://www.theverge.com/2022/8/23/23317897/ghost-kitchens-cloudkitchens-uber-travis-kalanickExclusive: Yelp to flag listings for crisis pregnancy centers - https://www.axios.com/2022/08/23/yelp-crisis-pregnancy-centers-flagGoogle Search and Maps to label with justification  if facility provides abortions - https://techcrunch.com/2022/08/25/google-search-and-maps-will-now-clearly-label-if-a-healthcare-facility-provides-abortions/Google is testing ability to add captions to uploaded business photos (Twitter Mike B) - https://twitter.com/mblumenthal/status/1562030528143958020Google LSA testing ability to exclude certain Zip codes (Twitter Ben Fisher) - https://twitter.com/TheSocialDude/status/1562832067066400769Google adds review alert on Nest Hub (Colan Nielsen on Twitter) - https://twitter.com/ColanNielsen/status/1562888799264202755Autism Therapy Startup Blames 'Unfortunate Bug' For Misleading Reviews On Its Website - https://www.forbes.com/sites/katiejennings/2022/08/24/autism-therapy-startup-blames-unfortunate-bug-for-misleading-reviews-on-its-website/Google tests “Quick Read” annotation in SERPS -Brodie Clark on Twitter - https://twitter.com/brodieseo/status/1563817076082483201?s=12&t=vsILz5VRNYDCEra-Sfu4QwCarrie's LinksMastering Local Holiday Marketing: Top Strategies for Seasonal Success in 2022 - RioSEO webinar with Elizabeth Rule, Claire Carlile, Ruben Yau, Justin Gianninoto - https://go.rioseo.com/local-holiday-marketing-on-demand-registration-2022.htmlCovid attributes have been removed from Google - Allie Margeson - Whitespark- https://twitter.com/SeoAllie/status/1563176432099962881Sponsorships available for LocalU Advanced Virtual - Nov 2 ,2022 https://localu.org/nov2

Mike's Links:The Uber of ghost kitchens sucks, as Kalanick does it again - https://www.theverge.com/2022/8/23/23317897/ghost-kitchens-cloudkitchens-uber-travis-kalanickExclusive: Yelp to flag listings for crisis pregnancy centers - https://www.axios.com/2022/08/23/yelp-crisis-pregnancy-centers-flagGoogle Search and Maps to label with justification  if facility provides abortions - https://techcrunch.com/2022/08/25/google-search-and-maps-will-now-clearly-label-if-a-healthcare-facility-provides-abortions/Google is testing ability to add captions to uploaded business photos (Twitter Mike B) - https://twitter.com/mblumenthal/status/1562030528143958020Google LSA testing ability to exclude certain Zip codes (Twitter Ben Fisher) - https://twitter.com/TheSocialDude/status/1562832067066400769Google adds review alert on Nest Hub (Colan Nielsen on Twitter) - https://twitter.com/ColanNielsen/status/1562888799264202755Autism Therapy Startup Blames 'Unfortunate Bug' For Misleading Reviews On Its Website - https://www.forbes.com/sites/katiejennings/2022/08/24/autism-therapy-startup-blames-unfortunate-bug-for-misleading-reviews-on-its-website/Google tests “Quick Read” annotation in SERPS -Brodie Clark on Twitter - https://twitter.com/brodieseo/status/1563817076082483201?s=12&t=vsILz5VRNYDCEra-Sfu4QwCarrie's LinksMastering Local Holiday Marketing: Top Strategies for Seasonal Success in 2022 - RioSEO webinar with Elizabeth Rule, Claire Carlile, Ruben Yau, Justin Gianninoto - https://go.rioseo.com/local-holiday-marketing-on-demand-registration-2022.htmlCovid attributes have been removed from Google - Allie Margeson - Whitespark- https://twitter.com/SeoAllie/status/1563176432099962881Sponsorships available for LocalU Advanced Virtual - Nov 2 ,2022 https://localu.org/nov2

Mike's Links:DoorDash is ending its delivery partnership with Walmart - https://techcrunch.com/2022/08/19/doordash-is-reportedly-ending-its-delivery-partnership-with-walmart/Wait, When Did Everyone Start Using Apple Pay? - https://www.wsj.com/articles/apple-pay-iphone-wallet-apps-11660780139How the Find My App Became an Accidental Friendship Fixture - https://www.nytimes.com/2022/08/20/technology/find-my-app-friends.htmlApple Maps could serve advertising to users in 2023 - https://appleinsider.com/articles/22/08/21/apple-maps-could-serve-advertising-to-users-in-2023A Dad Took Photos of His Naked Toddler for the Doctor. Google Flagged Him as a Criminal - https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html#Ep 78 Minute 8:00 Google's Review Spam algo nukes many legit reviews - https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/New LSA Layout Ben Fisher on Twitter - https://twitter.com/thesocialdude/status/1561126384017088512?s=12&t=HL5JdwN9fnCgzvSH-yjdMACarrie's LinksGoogle's Content Quality & Helpfulness Questions via @aleyda via @brodieseo -https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0 Google's 'Helpful Content Update' to Devalue 'Search-Engine First' Content and Elevate Authentic, Expert Voices in Search - Amsive Digital - form Lily Ray - https://www.amsivedigital.com/insights/seo/googles-helpful-content-update-to-devalue-search-engine-first-content-and-elevate-authentic-expert-voices-in-search/New Google Helpful Content Update To Change SEO Much Like Panda Did Helpful content update - https://www.seroundtable.com/google-helpful-content-update-33949.htmlGoogle Maps: Your Review Isn't Posted Email via @seroundtable via @bubblesup (Amy Toman) - https://www.seroundtable.com/google-maps-your-review-isnt-posted-33959.htmlCore Web Vitals report - Search Console Help via Google Search Console Blog - https://support.google.com/webmasters/answer/9205520Url level infoClarifying explainers/text to make it clearerNew Academy Course: How to Optimize Location Pages - BrightLocal & Claire Carlile - https://www.brightlocal.com/blog/new-academy-course-how-to-optimize-location-pages/

Mike's Links:DoorDash is ending its delivery partnership with Walmart - https://techcrunch.com/2022/08/19/doordash-is-reportedly-ending-its-delivery-partnership-with-walmart/Wait, When Did Everyone Start Using Apple Pay? - https://www.wsj.com/articles/apple-pay-iphone-wallet-apps-11660780139How the Find My App Became an Accidental Friendship Fixture - https://www.nytimes.com/2022/08/20/technology/find-my-app-friends.htmlApple Maps could serve advertising to users in 2023 - https://appleinsider.com/articles/22/08/21/apple-maps-could-serve-advertising-to-users-in-2023A Dad Took Photos of His Naked Toddler for the Doctor. Google Flagged Him as a Criminal - https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html#Ep 78 Minute 8:00 Google's Review Spam algo nukes many legit reviews - https://www.nearmedia.co/ep-78-yelp-selling-its-business-data-googles-review-spam-algo-nukes-many-legit-reviews-tik-tok-for-brands/New LSA Layout Ben Fisher on Twitter - https://twitter.com/thesocialdude/status/1561126384017088512?s=12&t=HL5JdwN9fnCgzvSH-yjdMACarrie's LinksGoogle's Content Quality & Helpfulness Questions via @aleyda via @brodieseo -https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0 Google's 'Helpful Content Update' to Devalue 'Search-Engine First' Content and Elevate Authentic, Expert Voices in Search - Amsive Digital - form Lily Ray - https://www.amsivedigital.com/insights/seo/googles-helpful-content-update-to-devalue-search-engine-first-content-and-elevate-authentic-expert-voices-in-search/New Google Helpful Content Update To Change SEO Much Like Panda Did Helpful content update - https://www.seroundtable.com/google-helpful-content-update-33949.htmlGoogle Maps: Your Review Isn't Posted Email via @seroundtable via @bubblesup (Amy Toman) - https://www.seroundtable.com/google-maps-your-review-isnt-posted-33959.htmlCore Web Vitals report - Search Console Help via Google Search Console Blog - https://support.google.com/webmasters/answer/9205520Url level infoClarifying explainers/text to make it clearerNew Academy Course: How to Optimize Location Pages - BrightLocal & Claire Carlile - https://www.brightlocal.com/blog/new-academy-course-how-to-optimize-location-pages/

Every local business needs to know a little bit about local SEO and the ways to attract more customers and clients from geographic searches, but it can be a bit of a hassle to manage.Help is on hand from Claire Carlile who's a local search expert working for BrightLocal, a tool to help you manage your local search and reviews with confidence.We talk about the types of businesses who can create Google business profiles, the importance of reviews, how to get more of them and lots more tips and advice.You can find Clare on Twitter and make sure you check out the BrightLocal  website.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcastsCan I also quickly invite you to join my podcasting for business newsletter on LinkedIn called Streamfeeders. Lots of tips and advice of podcasting for brands.

Welcome to Not Another Marketing Podcast where I'm talking to Claire Carlile, a chartered marketer and 'Local Search Expert' at BrightLocal. This means we're talking about local SEO strategies.

Local SEO ninja guru Claire Carlile joins the SEO Rant Podcast to share her thoughts on the wide world of local SEO: * Why did Google rename GMB? * The state of spam fighting * When should SMBs focus on SERP features? Over the years local SEO has really come into its own. In this episode, Claire Carlile runs through an array of local SEO topics within the context of how the space has developed over time. Listen as Claire and the show's host, Mordy Oberstein, dive into the state of spam in the local space, when SMBs should focus on SERP features, and, more!

This week, Sarah is joined on the podcast by Claire Carlile to discuss ways in which you can maintain a healthy work-life balance, which is hard in the SEO industry when you have to keep on top of what's happening in the search engines!About ClaireClaire Carlile a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire@clairecarlile on Twitter Claire's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comNever miss a podcast episode and subscribe to the podcast: Listen to The SEO Mindset Podcast Copyright 2024 Sarah & Tazmin

Mike's Links:As long-running legal feud slogs on, Lampert and Sears Holdings creditors ordered to mediation - https://www.retaildive.com/news/as-long-running-legal-feud-slogs-on-lampert-and-sears-holdings-creditors-o/621813/Greg's SEO Presentation from Brighton SEO - https://searchlabdigital.com/blog/gregs-seo-presentation-from-brightonseo/9 Local SEO Tips From Top Experts - https://www.searchenginejournal.com/9-local-seo-tips-from-top-experts/445229/The Visual Future of Local Search - Part 1 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-1/The Visual Future of Local Search - Part 2 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-2/Carrie's LinksGoogle Screened Local Results At This Business Carousel via Saad Alikhan - https://www.seroundtable.com/google-local-screened-results-at-this-business-carousel-33227.htmlGA3 to GA4 goals import, but read the help docs first - via @rustybrick & @CharlesFarina - https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.htmlGoogle Business Profile with Joy Hawkins | Local Search Clinic - listen to the recording from Joy Hawkins and Claire Carlile - https://www.brightlocal.com/local-search-clinic-april-2022/Upcoming changes to your Brand Accounts | Local Search Forum from the LSF - lots of discussion about what to do with tips from Krystal Taing, Joy, and a few others. - https://localsearchforum.com/threads/upcoming-changes-to-your-brand-accounts.58895/

Mike's Links:As long-running legal feud slogs on, Lampert and Sears Holdings creditors ordered to mediation - https://www.retaildive.com/news/as-long-running-legal-feud-slogs-on-lampert-and-sears-holdings-creditors-o/621813/Greg's SEO Presentation from Brighton SEO - https://searchlabdigital.com/blog/gregs-seo-presentation-from-brightonseo/9 Local SEO Tips From Top Experts - https://www.searchenginejournal.com/9-local-seo-tips-from-top-experts/445229/The Visual Future of Local Search - Part 1 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-1/The Visual Future of Local Search - Part 2 - https://www.nearmedia.co/google-and-the-visual-future-of-local-search-part-2/Carrie's LinksGoogle Screened Local Results At This Business Carousel via Saad Alikhan - https://www.seroundtable.com/google-local-screened-results-at-this-business-carousel-33227.htmlGA3 to GA4 goals import, but read the help docs first - via @rustybrick & @CharlesFarina - https://www.seroundtable.com/universal-analytics-goals-import-google-analytics-33268.htmlGoogle Business Profile with Joy Hawkins | Local Search Clinic - listen to the recording from Joy Hawkins and Claire Carlile - https://www.brightlocal.com/local-search-clinic-april-2022/Upcoming changes to your Brand Accounts | Local Search Forum from the LSF - lots of discussion about what to do with tips from Krystal Taing, Joy, and a few others. - https://localsearchforum.com/threads/upcoming-changes-to-your-brand-accounts.58895/

In this episode, you will hear Jack interviewing Local Search Expert Claire Carlile. Jack and Claire talk about: Local SEO Brightlocal Academy Google Business Page tips Keyword research for local SEO Link building strategies for small businesses BrightonSEO Full show notes and transcript available at search.withcandour.co.uk.

Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry. Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her. In this episode, we discuss: - What finding and carving out your niche means. - What impact she thinks the pandemic has had on the way people work and find their niche. - Why finding a niche is important. - Her thoughts on the theory that people should be generalists over specialists. - Advice for someone who's just starting out in terms of finding their niche ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Claire's Twitter: https://twitter.com/Clairecarlile Claire's course: https://academy.brightlocal.com/

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsRumors of ranking coming back from algo update.New GBP appointment links.How do you change the address on an SAB profile?Could a husband and wife owned business be considered women owned?We've uncovered some 3rd party services attempting to verify our GBP listing at our call center. How do you deal with these calls? GBP brings back chat/phone support.What local SEO tools and services should I subscribe to?If you have an official name with a DBA name in parentheses on your GBP, does this affect ranking?Does having too many categories dilute your ranking?Are links still essential these days?How do I change the pin location for my address on Google Maps?Are local citation aggregators worth getting?Can a significant name change be done on a listing without causing any problems?What do you do if Google does not delete fake business listings?Google keeps removing attributes from my GBP - should I submit a support ticket, or go to the forums?Does changing categories on your GBP based on what customers look for seasonally have any adverse problems?What are your feelings about having a BBB approved business regarding link value and trust factor? LinksGBP Appointment LinksBright LocalPlace ScoutLocal FalconMobile MoxieLinks mentioned in this session are available on our website at https://localmarketinginstitute.com

Topics Discussed and Key Points: Why you should treat your business listing on GBP as an extension of your website Optimizing your listing Maximizing user experience Understanding GBP's Insights and utilizing UTM tags How reviews impact your ranking Improving your local ranking Citation management Episode Summary: In today's episode, Debbie speaks with Claire Carlile, who works at BrightLocal as their Local Search Expert. She also owns her own U.K.-based marketing agency, Claire Carlile Marketing. Focused on making the most out of the digital marketplace, the company specializes in SEO, local SEO, and review management. Claire does a deep dive into Google Business Profile, formerly known as Google My Business. Your business listing is often the first thing that people see when doing a Google search. That piece of information directly influences whether they visit your website or give you a call, or move on to your competitors. Because of this, Claire encourages businesses to treat their GBP as an extension of their website. There are several steps you can take to optimize your listing, the first of which is to claim the listing and give the right people access to it. Make sure the company's name, address, phone number, and primary category are up to date. It helps to focus not just on the ranking factor, but also the conversion factor. Ultimately, ensure that your profile has everything it needs for visitors to be able to contact you. Claire explains how to get the most out of your Insights, keys to citation management, and how to create a strategy that can reliably net your listing a substantial number of good reviews. She also speaks on ranking for local SEO, both organically and for a 3-pack placement. Google's local algorithm factors in proximity, relevance, and prominence. She reiterates that your GBP listing is a critical influence on the algorithm, particularly your reviews.   Resources Mentioned: BrightLocal Claire Carlile on Twitter Pleper GMB Spy (Chrome extension) Postamatic (Google Sheets add on) BrightLocal guide to GBP posts Claire's UTM tagging sheet and Moz WBF   Transcript

Join Mike and Carrie as they discuss what's new at Apple Maps, how to do keyword research that will convert, tomorrow's LocalU Advanced, and much more! Mike's Links:Reviews on Apple Maps: A Complete Guide - https://www.nearmedia.co/a-look-at-apples-review-environment/Chicago sues DoorDash, Grubhub for allegedly deceiving customers - https://www.cnbc.com/amp/2021/08/27/chicago-sues-doordash-grubhub-for-allegedly-deceiving-customers.htmlHow to Research Keywords: A Step-By-Step Guide to Keyword Research - https://www.orbitmedia.com/blog/how-to-research-keywords-tips/An update to how we generate web page titles - https://developers.google.com/search/blog/2021/08/update-to-generating-page-titlesCarries links:Leadferno Launch - Congrats to Aaron Weiche and his team on this industry-leading SMS tool for businesses - https://leadferno.com Thanks to Zipsprout, Places Scout and HighLevel for sponsoring LocalU Advancedhttps://zipsprout.com/http://www.placesscout.com/https://www.gohighlevel.com/Google Posts Can Appear on 3rd Party Sites - spotted by Claire Carlile and shared on Twitter - https://twitter.com/rustybrick/status/1430490387332812804

Join Mike and Carrie as they discuss what's new at Apple Maps, how to do keyword research that will convert, tomorrow's LocalU Advanced, and much more! Mike's Links:Reviews on Apple Maps: A Complete Guide - https://www.nearmedia.co/a-look-at-apples-review-environment/Chicago sues DoorDash, Grubhub for allegedly deceiving customers - https://www.cnbc.com/amp/2021/08/27/chicago-sues-doordash-grubhub-for-allegedly-deceiving-customers.htmlHow to Research Keywords: A Step-By-Step Guide to Keyword Research - https://www.orbitmedia.com/blog/how-to-research-keywords-tips/An update to how we generate web page titles - https://developers.google.com/search/blog/2021/08/update-to-generating-page-titlesCarries links:Leadferno Launch - Congrats to Aaron Weiche and his team on this industry-leading SMS tool for businesses - https://leadferno.com Thanks to Zipsprout, Places Scout and HighLevel for sponsoring LocalU Advancedhttps://zipsprout.com/http://www.placesscout.com/https://www.gohighlevel.com/Google Posts Can Appear on 3rd Party Sites - spotted by Claire Carlile and shared on Twitter - https://twitter.com/rustybrick/status/1430490387332812804

Mike's Links:Dollar General plans to hire 50K new employees amid blazing store growth - https://www.retaildive.com/news/dollar-general-plans-to-hire-50k-new-employees-amid-blazing-store-growth/603388/You Can Now Remove Phone Numbers From Google My Business LIstings - https://www.sterlingsky.ca/remove-phone-number-google-my-business/How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts - https://www.sterlingsky.ca/google-posts/Category: Store vs. Shop. Product: Wheels vs. Tires - https://localsearchforum.com/threads/category-store-vs-shop-product-wheels-vs-tires.57975/Mary's Links:5 Top Enterprise Local SEO Challenges (& How To Solve Them) - https://www.searchenginejournal.com/enterprise-local-seo-challenges/413212/Agency Edition: New Ways To Engage with Clients and Employees - https://uberall.com/en-gb/resources/blog/agency-edition-new-ways-to-engage-with-clients-and-employeesLiving Headstones QR Code - https://www.monuments.com/store/headstones-accessories/living-headstones-qr-codeQR Codes for Businesses - https://www.qr-code-generator.com/qr-codes-for/Carrie's Links:Kroger Workers Couldn't Get $4 Raise, but Shareholders Get $1 Billion - Business Insider - https://www.businessinsider.com/kroger-closed-grocery-stores-worker-raises-stock-buyback-2021-7GMB Dashboard pencil click now leads to popup for editing info via Claire Carlile - https://twitter.com/clairecarlile/status/1417085848466644995Posts coming for Hotels? Some are seeing the option and the posts publish - via Nevena Ivanova on Twitter - https://twitter.com/BeHuTo/status/1417023002156404739Some GMB Support via Chat coming back online - via  Usama Ali on Twitter - https://twitter.com/U_Ali_Lcoal_SEO/status/1415641164359815170Justin Mosebach and Andy Simpson seeing a "Local Pack" without the map - via Twitter https://twitter.com/jlmosebach/status/1415415804703780868

Mike's Links:Dollar General plans to hire 50K new employees amid blazing store growth - https://www.retaildive.com/news/dollar-general-plans-to-hire-50k-new-employees-amid-blazing-store-growth/603388/You Can Now Remove Phone Numbers From Google My Business LIstings - https://www.sterlingsky.ca/remove-phone-number-google-my-business/How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts - https://www.sterlingsky.ca/google-posts/Category: Store vs. Shop. Product: Wheels vs. Tires - https://localsearchforum.com/threads/category-store-vs-shop-product-wheels-vs-tires.57975/Mary's Links:5 Top Enterprise Local SEO Challenges (& How To Solve Them) - https://www.searchenginejournal.com/enterprise-local-seo-challenges/413212/Agency Edition: New Ways To Engage with Clients and Employees - https://uberall.com/en-gb/resources/blog/agency-edition-new-ways-to-engage-with-clients-and-employeesLiving Headstones QR Code - https://www.monuments.com/store/headstones-accessories/living-headstones-qr-codeQR Codes for Businesses - https://www.qr-code-generator.com/qr-codes-for/Carrie's Links:Kroger Workers Couldn't Get $4 Raise, but Shareholders Get $1 Billion - Business Insider - https://www.businessinsider.com/kroger-closed-grocery-stores-worker-raises-stock-buyback-2021-7GMB Dashboard pencil click now leads to popup for editing info via Claire Carlile - https://twitter.com/clairecarlile/status/1417085848466644995Posts coming for Hotels? Some are seeing the option and the posts publish - via Nevena Ivanova on Twitter - https://twitter.com/BeHuTo/status/1417023002156404739Some GMB Support via Chat coming back online - via  Usama Ali on Twitter - https://twitter.com/U_Ali_Lcoal_SEO/status/1415641164359815170Justin Mosebach and Andy Simpson seeing a "Local Pack" without the map - via Twitter https://twitter.com/jlmosebach/status/1415415804703780868

Mike's Links:What Google's FAQ Schema Update Means For Your SEO Strategy - Brodie Clark Consulting - https://brodieclark.com/googles-faq-schema-update/Rich Snippets, including review, how-to, and faq, can be impacted by Google's broad core updates (and other major algorithm updates) - GSQU.com - https://www.gsqi.com/marketing-blog/rich-snippets-impact-google-algorithm-updates/Domino Pizza's Website Violated the Americans With Disabilities Act (ADA)-Robles v. Domino's - Technology & Marketing Law Blog - https://blog.ericgoldman.org/archives/2021/06/domino-pizzas-website-violated-the-americans-with-disabilities-act-ada-robes-v-dominos.htmGoogle My Business for Vacation Rentals (Holiday Homes) - Clearing Up The Confusion - Online Ownership - https://onlineownership.com/google-my-business-for-vacation-rentals-holiday-homes-clearing-up-the-confusion/To Post or Not to Post: 7 Quick Tips for Google Posts - Joy Hawkins - Moz.com - https://moz.com/blog/7-google-posts-tipsMary's Links:Amazon and Google investigated in UK over fake product reviews - CNN.com - https://www.cnn.com/2021/06/25/tech/amazon-google-fake-reviews/index.htmlThe Complete Guide to GMB Attributes for Local SEO - Marshall Nyman - SearchEngineJournal.com - https://www.searchenginejournal.com/local-seo-gmb-attributes-guide/411732/#closeStructuring Your Website's Menu Layout for SEO - MadMangoMarketing.com - https://www.madmangomarketing.com/blog/structuring-your-websites-menu-layout-for-seo#/Vibranium and Other Elements of Local Landing Pages That Actually Convert - Amanda Jordan - LocoMotive.agency - https://locomotive.agency/local-seo/elements-of-local-landing-pages-that-actually-convert/GMB Everywhere - Free Local SEO Tool - GMBEverywhere.com - https://gmbeverywhere.com/Local Search Summit by Whitespark - Summit.Whitespark.ca - https://summit.whitespark.ca/Carrie's Links:How to Influence "Years in Business" in the Local Pack Results - Joy Hawkins - SterlingSky.ca - https://www.sterlingsky.ca/gmb-opening-dates/Google My Business Management 101 - Niki Mosier - BrightLocal.com - https://academy.brightlocal.com/course/google-my-business-management-101Google Local Pack Review Filters Smiley Faces - Spotted by Claire Carlile - reported by Barry at SERoundtable.com - https://www.seroundtable.com/google-local-pack-review-filters-smiley-faces-31645.html

Mike's Links:What Google's FAQ Schema Update Means For Your SEO Strategy - Brodie Clark Consulting - https://brodieclark.com/googles-faq-schema-update/Rich Snippets, including review, how-to, and faq, can be impacted by Google's broad core updates (and other major algorithm updates) - GSQU.com - https://www.gsqi.com/marketing-blog/rich-snippets-impact-google-algorithm-updates/Domino Pizza's Website Violated the Americans With Disabilities Act (ADA)-Robles v. Domino's - Technology & Marketing Law Blog - https://blog.ericgoldman.org/archives/2021/06/domino-pizzas-website-violated-the-americans-with-disabilities-act-ada-robes-v-dominos.htmGoogle My Business for Vacation Rentals (Holiday Homes) - Clearing Up The Confusion - Online Ownership - https://onlineownership.com/google-my-business-for-vacation-rentals-holiday-homes-clearing-up-the-confusion/To Post or Not to Post: 7 Quick Tips for Google Posts - Joy Hawkins - Moz.com - https://moz.com/blog/7-google-posts-tipsMary's Links:Amazon and Google investigated in UK over fake product reviews - CNN.com - https://www.cnn.com/2021/06/25/tech/amazon-google-fake-reviews/index.htmlThe Complete Guide to GMB Attributes for Local SEO - Marshall Nyman - SearchEngineJournal.com - https://www.searchenginejournal.com/local-seo-gmb-attributes-guide/411732/#closeStructuring Your Website's Menu Layout for SEO - MadMangoMarketing.com - https://www.madmangomarketing.com/blog/structuring-your-websites-menu-layout-for-seo#/Vibranium and Other Elements of Local Landing Pages That Actually Convert - Amanda Jordan - LocoMotive.agency - https://locomotive.agency/local-seo/elements-of-local-landing-pages-that-actually-convert/GMB Everywhere - Free Local SEO Tool - GMBEverywhere.com - https://gmbeverywhere.com/Local Search Summit by Whitespark - Summit.Whitespark.ca - https://summit.whitespark.ca/Carrie's Links:How to Influence "Years in Business" in the Local Pack Results - Joy Hawkins - SterlingSky.ca - https://www.sterlingsky.ca/gmb-opening-dates/Google My Business Management 101 - Niki Mosier - BrightLocal.com - https://academy.brightlocal.com/course/google-my-business-management-101Google Local Pack Review Filters Smiley Faces - Spotted by Claire Carlile - reported by Barry at SERoundtable.com - https://www.seroundtable.com/google-local-pack-review-filters-smiley-faces-31645.html

Mike's Links:Operators of MoviePass Subscription Service Agree to Settle FTC Allegations that They Limited Usage, Failed to Secure User Data - FTC.gov  - https://www.ftc.gov/news-events/press-releases/2021/06/operators-moviepass-subscription-service-agree-settle-ftcHow Local Delivery Stops App Giants From Eating Restaurants' Lunch - NearMedia.co - https://www.nearmedia.co/local-delivery-for-local-restaurants/Video: Obtaining a Personal Brand Panel - A Discussion with Jason Barnard - Local University - https://localu.org/video-obtaining-persponal-brand-panel/Google Local Spam Hall of Fame: Just How Long Can a Google My Business Name Be? - Blumenthals.com - https://blumenthals.com/blog/2021/06/10/google-local-spam-hall-of-fame-just-how-long-can-a-google-my-business-name-be/Google Local Spam Hall of Fame: We Have Some (real?) Winners - Blumenthals.com - https://blumenthals.com/blog/2021/06/10/google-local-spam-hall-of-fame-we-have-some-real-winners/Mary's Links:79 Best SEO Chrome Extensions (With Tips & Screenshots) - Olga Zarzeczna - SEOSly.com - https://seosly.com/seo-chrome-extensions/Google Launches Small Business Advisors Beta - LocalU.org - https://localu.org/google-launches-small-business-advisors-beta/Become a Street Fight Thought Leader | Street Fight - https://streetfightmag.com/become-a-street-fight-thought-leader/#.YMdcqrdKiUmCarrie's Links:Average rating pins showing on Map - Tim Capper via Twitter - https://twitter.com/GuideTwit/status/1403444803770228739?s=19Chrome showing desktop notifications - Claire Carlile via Twitter - https://twitter.com/clairecarlile/status/1402937253056364545What are “Relations” in Google My Business - Joy Hawkins - SterlingSky.ca - https://www.sterlingsky.ca/what-are-relations-in-google-my-business/Delivery Button Showing in Local Pack - Sarah Blocksidge - via Twitter - https://twitter.com/SarahBlocksidge/status/1403374238703271936ICYMI: Whitesparks List of Hidden Address Citation Sites - Whitespark.com - https://whitespark.ca/hidden-address-sites/LocalU Tickets on Sale - just $99 - Scholarships available! - LocalU.org - https://localu.org/aug31

Mike's Links:Operators of MoviePass Subscription Service Agree to Settle FTC Allegations that They Limited Usage, Failed to Secure User Data - FTC.gov  - https://www.ftc.gov/news-events/press-releases/2021/06/operators-moviepass-subscription-service-agree-settle-ftcHow Local Delivery Stops App Giants From Eating Restaurants' Lunch - NearMedia.co - https://www.nearmedia.co/local-delivery-for-local-restaurants/Video: Obtaining a Personal Brand Panel - A Discussion with Jason Barnard - Local University - https://localu.org/video-obtaining-persponal-brand-panel/Google Local Spam Hall of Fame: Just How Long Can a Google My Business Name Be? - Blumenthals.com - https://blumenthals.com/blog/2021/06/10/google-local-spam-hall-of-fame-just-how-long-can-a-google-my-business-name-be/Google Local Spam Hall of Fame: We Have Some (real?) Winners - Blumenthals.com - https://blumenthals.com/blog/2021/06/10/google-local-spam-hall-of-fame-we-have-some-real-winners/Mary's Links:79 Best SEO Chrome Extensions (With Tips & Screenshots) - Olga Zarzeczna - SEOSly.com - https://seosly.com/seo-chrome-extensions/Google Launches Small Business Advisors Beta - LocalU.org - https://localu.org/google-launches-small-business-advisors-beta/Become a Street Fight Thought Leader | Street Fight - https://streetfightmag.com/become-a-street-fight-thought-leader/#.YMdcqrdKiUmCarrie's Links:Average rating pins showing on Map - Tim Capper via Twitter - https://twitter.com/GuideTwit/status/1403444803770228739?s=19Chrome showing desktop notifications - Claire Carlile via Twitter - https://twitter.com/clairecarlile/status/1402937253056364545What are “Relations” in Google My Business - Joy Hawkins - SterlingSky.ca - https://www.sterlingsky.ca/what-are-relations-in-google-my-business/Delivery Button Showing in Local Pack - Sarah Blocksidge - via Twitter - https://twitter.com/SarahBlocksidge/status/1403374238703271936ICYMI: Whitesparks List of Hidden Address Citation Sites - Whitespark.com - https://whitespark.ca/hidden-address-sites/LocalU Tickets on Sale - just $99 - Scholarships available! - LocalU.org - https://localu.org/aug31

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  This week Carrie Hil & Mary Bowling discuss Google Local Guides/Maps push, Claire Carlile's amazing new resource for landing your first Local SEO client, the continued importance of pricing your SEO services & the future of SEO, plus much more!Mary's Links:Top Most Popular Local Search Blogs - Nyagoslav Zhekov - Whitespark.ca - https://whitespark.ca/blog/top-local-seo-blogs/How to create topic clusters? (I got 1000% more traffic) - Samuel Schmitt - https://samuelschmitt.com/topic-cluster/India's draft e-commerce policy calls for equal treatment of sellers - Reuters.com - https://www.reuters.com/article/india-ecommerce-policy-idUSKBN2B50DJeCommerce: Coming To a Tweet Near You - Localogy - Mike Boland - https://www.localogy.com/ecommerce-coming-to-a-tweet-near-you/Local SEO During COVID-19 with Phil Rozek - by Traject - https://bytraject.com/blog/local-seo-during-covid-19/Social Media Specialist at Steady Demand • Austin • Remote (Work from Home) - SteadyDemand.com - https://angel.co/company/steady-demand/jobs/1246437-social-media-specialist Carrie's Links:Deconstructing Google's Local Guides and Photo Updates Post - Mike Blumenthal - NearMedia.co - https://www.nearmedia.co/deconstructing-google-local-guides/LocalU.org/apr7 - tickets still on sale! Agenda Published! - https://localu.org/apr7How to Land Your First Local SEO Client - Claire Carlile - BrightLocal Academy -https://www.brightlocal.com/blog/new-academy-course-how-to-land-your-first-local-seo-client/Bing Local Pulling in Q&A from Websites - Colan Nielsen via Twitter - https://twitter.com/ColanNielsen/status/1370067209712721923Suds & Search: Joy Hawkins - https://searchlabdigital.com/blog/suds-and-search-53-joy-hawkins-owner-of-sterling-sky-localu-and-the-local-search-forum/Should I Pay Annually for the Local Data Aggregators? 3 Things We Learned. - Joy Hawkins - Sterling Sky - https://www.sterlingsky.ca/local-data-aggregators/

In this week's episode, we talk with Claire Carlile, owner of Claire Carlile Marketing and a Chartered Marketer at the Chartered Institute of Marketing.We dive deep into Claire's early career in Education and how her teaching experiences led her down the path of a career change, getting her Masters in Marketing, and how she began her career in Digital Marketing. We explore her time at agencies and how she knew that small-business marketing was her passion, and how that led her to SEO.We talk at length about impostor syndrome, getting into SEO speaking, the importance of say “Yes” to things that may scare you, as well as cover her upcoming Brightlocal Academy course.For this week's topic, we get Claire's perspective on what it's like to run a small boutique marketing agency, and we answer over 10 Twitter questions submitted and declare the winner for a free Page 2 Podcast 2-shirt!