Podcasts about content hacker

What if you could revolutionize your business by harnessing the power of AI? Join us for an enlightening conversation with Julia McCoy, a trailblazing ten-time author and founder of Content Hacker, as she shares her incredible journey from selling her writing agency in 2021 to becoming a visionary in the AI-driven content creation landscape. Julia provides unique insights into how AI tools like ChatGPT have disrupted the industry and underscores the necessity of adapting to these technologies to remain competitive. Discover real-world examples of businesses that have successfully integrated AI to scale their operations, like Editor Ninja, and learn why now is the time to embrace AI in your business strategy.We dive deep into the world of AI-driven content marketing, discussing the specific strengths and limitations of large language models such as ChatGPT, Claude, and Gemini. Learn how to optimize your content marketing efforts by selecting the right AI tool for each task, from organizing spreadsheets with ChatGPT to utilizing Content at Scale for generating SEO-optimized blog posts. We also explore innovative tools like Opus Clips and AI image generators that can streamline the creation of high-quality, original content, significantly boosting web traffic and engagement.Turning to business efficiency and idea generation, we uncover the transformative potential of AI tools in enhancing productivity and creativity. Discover how automation can convert long-form videos into perfect short clips and how the Captions app's AI Edit feature can add sophisticated effects to your videos. Julia also shares the innovative process of co-writing a book with AI, blending human creativity with AI's efficiency. Tune in to learn about the upcoming training session on leveraging AI in content creation and marketing, and gain practical tips for integrating AI while maintaining your brand's integrity and human touch.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

What are your thoughts on AI in the church?Our guest, Julia McCoy of Content Hacker and Content at Scale, shares her story of being anti-AI and how that quickly changed to her becoming an AI expert.--You can find more on Content At Scale by visiting https://contentatscale.ai/You can find more about Julia's consulting at https://ContentHacker.comFOLLOW us for more resources on how to grow your church!--Tithely provides the tools you need to engage with your church online, stay connected, increase generosity, and simplify the lives of your staff.With tools like text and email messaging, custom church apps and websites, church management software, digital giving, and so much more… it's no wonder over 37,000 churches in 50 countries trust Tithely to help run their church. Learn more at https://tithely.com

Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia explains the new roles and opportunities driven by AI optimization that are emerging for SEOs and content writers.  Discover how to set parameters for AI and train these learning models to follow brand guidelines for revolutionized content at scale. Understand how to Incorporate AI into your content while avoiding all of the negative stereotypes out there.  The future of AI is set to expedite the entirety of the content process as we know it. Join us as we dissect AI-assisted content at scale this week on the EDGE of the Web!  [00:03:28] Introducing Julia McCoy [00:04:54] Where Does the Role of SEOs and Content Writers Lay Within AI Optimization?  [00:08:43] How do you Maintain Brand Specifications When Using AI to Develop Content at Scale? [00:13:29] EDGE of the Web Title Sponsor: Site Strategics [00:15:02] How do you Measure the Success of AI Driven Campaigns?  [00:22:34] EDGE of The Web Sponsor: Hostinger [00:23:56] Are There Any Studies Out There That Investigate The Effectiveness of AI Content?  [00:30:09] How to Ensure AI Content Avoids Negative Stereotypes [00:33:58] EDGE of The Web Sponsor: Wix  [00:35:37] Guiding AI With Structured Parameters [00:41:39] Julia McCoy Pro Tip Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/JuliaEMcCoy LinkedIn: https://www.linkedin.com/in/juliaemccoy Resources: Content Hacker Julia McCoy Books Content at Scale Content Transformation Podcast

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down! In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid efficiency and growth. Understand how to expedite your content curation process while still maintaining a ‘human' element in the eyes of Google. It's time to turn this AI uprising into an opportunity for rapid optimization this week on the EDGE of the Web! Key Segments: [00:03:10] Introducing Julia McCoy [00:04:49] Julia's Career Journey [00:07:43] What Role Does AI Have in the Industry?  [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:14] How is AI Changing the Way Brands Interact with Their Audience?  [00:17:32] When will AI Reach its ‘Breakthrough' Moment?  [00:22:35] EDGE of The Web Sponsor: Hostinger [00:23:39] What is AIO?  [00:28:10] Prioritizing Expertise in Content [00:30:53] EDGE of The Web Sponsor: Wix  [00:32:15] Utilizing AI as a Content Writer [00:36:30] Could Human Error be Rewarded in the Future?  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/JuliaEMcCoy LinkedIn: https://www.linkedin.com/in/juliaemccoy

Powered by Design Pickle, hosted by Russ Perry, this exciting, nerdy podcast shines a spotlight on the intersection of creativity and technology. If you leverage, make, or sell creativity or technology, you won't want to miss this monthly deep dive full of unfettered opinions from pros and spicy data-backed trends! Today's guest is none other than the President of Content at Scale herself, Julia McCoy! She is the author of 8 books, and also known as the Content Hacker and the Content Queen by ChatGPT! Content Hacker Feel free to follow Julia McCoy, connect with her on LinkedIn:: linkedin.com/in/juliaemccoy

Unlock AI Content Creation Secrets with Julia McCoy She was once a staunch opponent of AI writing tools, but after discovering the power of Content at Scale, this writer and AI adapter has created a new model that saves writers infinite amounts of time and energy. But as the industry adapts to AI-generated content, what challenges and pitfalls await? Find out in this must-watch interview, where we explore the future of writing and AI. "Eliminate additional courses and tools by following a framework." - Julia McCoy As someone who has been obsessed with finding ways to leverage AI in my operations and marketing, I can't tell you how excited I am about this conversation. In this episode, you will be able to: Discover the potential of AI-driven content creation in propelling business growth. Learn the art of repurposing AI-generated content for maximum exposure and impact. Understand the necessity of investing in a content strategy and website for small business success. Grasp the concept of AI-augmented writing as a means to enhance marketing efficiencies. Develop effective strategies for task delegation, time management, and personal well-being in the modern work environment. If you're feeling frustrated and overwhelmed because, despite using AI for content creation, you're still not seeing the desired increase in content quality and quantity, then you are not alone! My guest is Julia McCoy Julia McCoy is a true innovator in the world of content creation! With her extensive experience as an eight-time author, founder of Content Hacker, and now president of Content at Scale, Julia knows a thing or two about leveraging AI for business growth. She used to be skeptical about AI, but after diving deep into the technology, Julia has become a passionate advocate for its potential in content marketing. With a mission to help small business owners harness the power of AI without losing their authenticity, Julia is the go-to expert for all things AI in content creation. Julia is an 8-time author, the founder of Content Hacker™, and the President of the leading long-form AI content creation tool, Content At Scale. I discovered Julia through a content marketing certification at DigitalMarketer and instantly knew she would find the best long-form AI tool out there–and she did. The resources mentioned in this episode are: Sign up for Content at Scale to streamline your content creation process and save time and money. Use AI as your baseline draft writer and become the optimizer to drive the engine. Use the AIO model to create high-quality content with AI and optimize it with a human touch. Repurpose long-form content by using subheaders as scripts for YouTube videos, audio clips, or TikToks. Subscribe to Content at Scale's Weekly Casual newsletter for expert insights on using AI in a way that grows your business without losing touch with your audience. Follow Julia McCoy for personal experience and advice on using AI in content creation. Stay informed about the latest AI trends and updates to make informed decisions for your business. The key moments in this episode are: 00:00:03 - Overcoming Fear of AI and Unknown,00:01:18 - Transformation from Anti-AI to Pro-AI,00:06:10 - AIO Model for Content Creation,00:10:49 - Repurposing Long-Form Copy,00:14:56 - Weekly Casual Newsletter,00:16:22 - Adding Personal Experience to AI Content,00:18:49 - Frequency and Quality of Emails,00:22:25 - Quantity vs. Quality of Content,00:27:09 - Tips for Small Business Owners Starting Content Marketing,00:30:05 - Importance of Delegation and Time Management,00:31:10 - Finding Balance and Taking on Big Goals,00:32:37 - Tips on Writing Books and Content Creation,00:34:08 - Learning More About Julia and Content at Scale,00:35:05 - Key Takeaways, "Use AI tools to create new content from your own material." - Julia McCoy AIO Model for Content Creation The AIO (AI first, human optimizer) model for content creation is a blend of artificial intelligence and human input to produce engaging and effective content. By using AI-generated drafts as a starting point, businesses can save significant time and resources while still maintaining control over the final product. The human touch in optimization ensures that content aligns with the brand's voice and vision. In the podcast, Julia McCoy discussed her transition from being anti-AI to embracing AI technology in her role as President of Content at Scale. She emphasized how the AIO model has transformed her approach to content development and increased efficiency without compromising quality. McCoy's insights shed light on how the AIO model can help businesses save time and money while still retaining their unique voice. Julia McCoy discussed the benefits of using AI for content creation in the Hustle Less Profit More podcast. She stressed that AI tools provide the baseline draft, and the human's role is vital in ensuring optimal content quality. She advised against relying solely on AI-generated content, emphasizing the importance of the human touch in the editing and optimization process. Her journey from being hesitant about using AI to embracing its potential illustrates how the AIO model can revolutionize the way businesses approach content development, ultimately driving growth. "Use AI tools to create new content from your own material." - Julia McCoy Importance of Delegation and Time Management Delegating tasks is essential for managing workload and maintaining a healthy work-life balance. In the podcast, McCoy highlighted the significance of investing in individuals who can handle tasks more efficiently than the business owner, ultimately enabling the organization to scale and grow faster. She also recommended using time-blocking techniques to prioritize tasks and guard personal time, allowing for optimal productivity and focus on critical activities without feeling overwhelmed. During her conversation with Mickey Anderson, Julia McCoy shared insights on the importance of proper delegation and time management. By investing in individuals who can effectively handle tasks, business owners remove stress and promote the growth of their organizations. She emphasized that proper time management, including time-blocking and prioritizing tasks, can help business owners maintain a healthy work-life balance while still driving their organizations' growth and success. "AI will change the game, it's just a matter of time." - Julia McCoy Repurposing Long-Form Copy Long-form content is known to drive high-quality leads by providing a comprehensive take on a specific topic. Businesses can gain maximum impact by repurposing long-form content for various formats, such as videos, podcasts, or social media posts. This not only increases the content's reach but also allows the business to cater to different audience preferences. During the podcast, McCoy shared her perspective on using AI-generated content as the foundation for repurposing, suggesting that entrepreneurs carefully examine the subheaders provided by the AI tool to identify main points and adapt them into fresh content across multiple channels. This strategy can help businesses harness AI technology and amplify their reach. In her conversation with Mickey Anderson, Julia McCoy touched upon how AI-generated content can be repurposed effectively. She recommended using the main points from subheaders provided by the AI tool to inspire new formats and channels. By embracing her advice and repurposing content created by AI, businesses save resources while expanding their audience, contributing to overall business growth. "Accelerate yourself and your ideas in a way that makes your business profitable, but you don't lose a sense of who you are." - Julia McCoy Quantity versus Quality of Content Striking a balance between quantity and quality is key to a successful content marketing strategy. McCoy cited a study that found businesses posting at least 12 blogs per month experienced a tremendous increase in leads. In the podcast, she shared her approach to balancing quality and quantity by using AI-generated content as a starting point and incorporating human optimization to maintain a consistent brand voice. This approach enables businesses to produce regular, high-quality content that caters to audience preferences, ultimately driving growth and increasing search engine visibility. In her interview with Mickey Anderson, Julia McCoy addressed the challenge of balancing content quantity and quality. By leveraging AI tools to create a baseline draft, businesses can generate the necessary volume of content without sacrificing quality. McCoy underscored the importance of maintaining a unique and authentic voice throughout the content, ensuring that it effectively resonates with the target audience and contributes to the overall success of the business. Tips for Small Business Owners Starting Content Marketing Engaging in content marketing may be overwhelming for small business owners, but it plays a crucial role in driving growth. McCoy's advice for these entrepreneurs includes prioritizing website content development and seeking guidance from an experienced mentor or consultant to develop a profitable content strategy. By focusing on quality website content, businesses can build valuable assets that generate leads and income in the long run. Combining personal experiences and perspectives with AI-generated content helps maintain authenticity and fosters a strong connection with the target audience. During her discussion with Mickey Anderson, Julia McCoy emphasized the importance of authenticity and personal touch in content marketing. She advised small business owners to commit time, effort, and resources to website content development, stating that it generates valuable leads and income. By implementing a tailored content strategy involving AI technology and maintaining transparency about personal experiences, small businesses can successfully drive growth in their respective markets. Join the conversation: https://www.hustlelessprofitmore.com/ https://www.linkedin.com/in/heymickeyanderson/ https://www.facebook.com/hustlelessprofitmore https://www.youtube.com/@heymickeyanderson/ https://www.instagram.com/hustlelessprofitmore/ ____________________________________________________________________________________ With Content at Scale, in just 5 minutes, you can generate high-quality, engaging, research-backed 2,500-word-plus articles. Get started using Content at Scale now with Hustle Less Profit More Podcast Listeners-only offer for 20% more post credits for FREE on any plan you purchase – a deal you won't find outside our special link! >>> https://contentatscale.ai?fpr=heymickey *This post contains affiliate links. If you purchase using our links, we receive a small commission.

  AI Problems People Aren't Talking About and Why You Should Care Steph has been discussing the use of AI for productivity. Here she focuses on being aware of the potential risks associated with using AI that people aren't talking about but can have a major impact on your brand. Discussing the limitations of Chat GPT and problems we can run into if we're not aware. One big one is the fact that data was pulled before 2021, so any new research with a present-day focus isn't accurate.   As a single parent with a bunch of parenting challenges and more time and caregiving needed, Steph wants to leverage her time and be as efficient as possible. She's excited to use AI.   Chat GPT is great for generating content quickly, but it's important to be mindful of its limitations. Google has filters to determine if the content was created by bots, which can lead to suppressed rankings in search engine results. Content generated by superior tools such as Content at Scale is more likely to pass these filters and appear higher in rankings. Also, copyright issues related to AI-generated content have not yet been ironed out, making it important to add a human element to generated content. Taking time to massage content and add a unique voice can help to set our content apart from others who don't have time or don't realize how important it is.   When using AI to generate content, it is suggested to comment somewhere in the content, such as at the bottom, that it was generated using AI. It is still unclear what the legal implications of using AI-generated content are, but it is recommended that the more one can have a hand in the content, the more it is theirs. One example of AI-generated content tools is the Mid Journey word-to-art tool, which allows one to type in a word and specify the style and look of the image it generates, such as the type of lighting and lenses used.   AI tools can be used to create art and content to sell online with minimal copyright infringement concerns. Julia McCoy, the founder of Content Hacker, is an example of someone who has shifted her thoughts around using AI tools to create content. She's now Director of Marketing Content at Scale, an AI company that creates natural and human-like content that passes AI checkers. They also explicitly state that what is generated using their tool belongs to the customer. Content at Scale is a paid tool, with a low-end entry point of $150.   TIMESTAMPS   0:00:00   Benefits and Risks of AI Tools for Productivity   0:01:59   Limitations and Risks of Using AI for Content Creation   0:07:40   Legal Considerations for Using AI in Content Creation   0:09:23   AI-Generated Content: How to Leverage AI to Create and Own Your Own Content   0:11:35   AI for Creative Projects: Benefits and Tips   0:13:13   AI Technology in 2023: Tips for Streamlining Your Content Creation Process   Are you using AI yet? If so, what for? I'd love to hear your take on AI. Check out the last episode and learn more about ways to overcome some of the bot challenges with ChatGPT. Listen to the first episode in this series on AI tools for greater productivity! Cheers to your success in all you do! Thanks for listening!

Liz March, copywriter and beloved Content Hacker audience member, recently stated in our Facebook group for sustainable business owners:   "I know this is what's happening [80% of writers replaced by robots]. But it makes me incredibly sad to see human skills, arts, and crafts being replaced by robots.   How far humans will go to wipe out jobs just to save money and be better, more efficient is crazy. I worry what jobs will still be around in a decade when my daughter wants to look for work.   I know it's happening, and it doesn't make me happy at all."   I think Liz echoes a lot of us who have put YEARS of blood, sweat and tears into our writing craft.   I wanted to take some time to not only reassure and help Liz see the right perspective on the content industry as it changes and shifts from human-only content creation into AI-assisted content production, but help all of you adapt and have the foresight on how to adapt, too. This is a don't-miss episode with my thoughts as the now VP of Marketing for the fastest-growing AI writer in SEO marketing.   Remember to play offense, not defense. If you do, I believe you can win at any game you play!

Boost Your Productivity and Efficiency Instantly with ChatGPT and Descript This episode discusses the downside of using Chat GPT and how it can negatively impact SEO. Provides a solution to improve SEO rankings, as well as a mystery tool which may help with the primary problem of Chat GPT. The conversation then shifts to the struggles of being a single parent and a mom with a sick child and how automation and AI can help to manage a business despite the challenging circumstances. Steph acknowledges the mixed feelings towards AI, emphasizing the importance of finding the right tools to make life easier.   Chat GP and Descript are two tools that can help save time when it comes to creating content. Chat GPT is an AI tool with a natural language foundation that generates robotic text. Both tools can help shave time off of content creation, allowing creators to focus more on relaxing and enjoying their work.     Steph found Julia McCoy's work through a search and was wowed by her content and offerings. Julia is an experienced writer, founder, and SEO expert. She argues that using a chatbot to generate content won't work because it won't pass Google's filters. Steph then introduces Descript, an audio and video editing and transcript creation tool that can be used to create content. It has filters that can save time, such as one that takes out large gaps in audio and video, which is helpful when you're exhausted, out of coffee, or have cognitive issues.   ChatGPT is an artificial intelligence tool to help with creating content from transcripts or audio recordings. It can remove filler words, repetitive words, and words that don't make sense—in her test, she asked is to create a series of tweets, quotes from a transcript. It can save a lot of time for those who don't have the capacity to write.  LINKS FOR CONTENT MENTIONED Content Hacker Content at Scale Descript ChatGPT     TIMESTAMPS    0:00:00 "Chat GPT: The Downsides and How to Improve Your SEO"   0:02:10 Exploring AI Tools to Streamline Writing Process and Save Time   0:03:38 Exploring the Benefits of Using Descript for Audio and Video Transcription   0:05:15 "Unlock the Power of Natural Language with Chat GPT"   0:10:08 Exploring AI Content Creation Tools with Julia McCoy of Content Hacker   0:13:56 "Finding Time for Self-Care: How Shortcuts Can Help Moms and Women Balance Life and Accomplish Goals"   0:15:39 "Exploring the Benefits of AI-Powered Content Creation with Julia from Content at Scale"   0:17:21 "Using Artificial Intelligence to Optimize Content Creation with Descript and Content at Scale"   HIGHLIGHTS    She became the VP of Marketing at Content at Scale, an AI tool that's superior in writing true human-like longform text --the best AI Julia has found. She created a concept called AIO, which is artificial Intelligence Optimization for writers, the AIO process.   My goal is to save you, mamas and women, time. Like, we have all this motivation. We have the gifts, the skills, the knowledge. We want to do these things.   Consider using tools, and leveraging them in a way that will save you time. But don't just rely on the tools. That's why I suggest taking your content in your voice, your interviews, whatever.   And this tool can create fantastic blog posts and things like that with SEO baked in. It's saved her a lot of time. I just saw her video, and it's super impressive.   Whatever the angle you want to pull from the podcast, YouTube Live, whatever it is that you're using as the foundation for Chat GPT, right? Because it's basing it on natural language, it will turn out way better.    

This is an incredible episode you DON'T want to miss. My first week at Content at Scale, diving deep into the world of AI-assisted content production, has officially blown my own mind – and we're gunning for some big stages in big places this year so I can reveal what I'm seeing firsthand and blow minds on a big scale.   It's utterly-beyond-words for me to be supported by a team and a CEO like the team and CEO at Content at Scale, who allow me to do my best work and the complete and total freedom of top-notch resources to do it. From video production to visual design and AIO writers, it's a team that rivals my own at Content Hacker – except I simply stay in the middle of content strategy and production, and never have to jump around. This is bringing me an unusual, unexpected peace of mind to be able to do things that scare me, like pitch to speak at Traffic & Conversion Summit this year (with 10,000 in attendance). But, there was also a sort of mental depression I went through, which I also cover in this episode – including how I got my full joy back.   In the last few minutes of this episode, I reveal a particularly incredible word I received during prayer and quiet time that is fueling every step of my path forward in unbelievable, almost unspeakable ways. I believe in the power of following your path. I believe in the power of following your passion. And if you hear these last few minutes, your mind will be blown, too, at what simply following that path means for you and even your entire legacy and family.   Listen in – this is one of the most important episodes I've ever recorded.   * The story of my pivot: https://contenthacker.com/thestory * Learn about Content at Scale: https://contenthacker.com/ai/ * See all podcast episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Take a minute to rate & review!

John talks to Julia McCoy — content strategy coach, founder of Content Hacker, author of seven books, host of the Content Transformation Podcast, wife, and mom. Through Content Hacker, Julia helps online experts transform into industry leaders through lasting content. Today Julia talks about the importance of owning your content, the transformative power of pain and hard work, the impact of AI in the writing industry, and much more. Listen to this episode to learn more: [00:00] - Intro [02:13] - Julia's bio in a nutshell — "Helps online experts transform into industry leaders through lasting content." [04:29] - Julia's backstory [08:41] - Prepare yourself for the hard days in the business world [10:22] - Effectiveness of short-form and long-form content when it comes to marketing [17:00] - Creating a sustainable journey versus a grind [18:40] - Impact of AI in the field of content writing [23:42] - Advice for entrepreneurs who wants to effectively market [27:58] - Of all the books Julia wrote, this is her favorite: Woman Rising: A True Story [33:48] - Things Julia is doing to improve her most significant relationships [35:54] - The role Julia's faith play in her business [39:25] - Julia's top daily habit [45:47] - Books Julia is reading that are helping her grow KEY TAKEAWAYS: OpenAI's model has no source of truth. AI is not only missing facts, but it is missing stories. AI can be useful in assisting you with your writing process, but it cannot replace a human writer. Effective branding and visual storytelling are critical components to consider when building a website. Clearly define your positioning, and ensure that your messaging is clear and you are targeting the appropriate audience — These factors should be addressed before publishing any content. NOTABLE QUOTES: "You get to own your content. You can't own it when it'sit's on any other platform." "There are nuggets of truth to find when we fail. Often when we do things right, we don'tdon't learn anything." "The difference between stumbling blocks and stepping stones is how you use them." "Pain is a necessary part of life. And we don't grow without it. But we have a choice in that growth. We can go through pain, but if we don't put the hard work in working through the pain to get to the other side, we're never gonna learn anything. So if we're willing to do that, pain leads to purpose, which leads to platform." BOOKS MENTIONED: Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill (https://tinyurl.com/ThinkAndGrowRichNHBook) Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller (https://tinyurl.com/BuildingAStoryBrandBook) USEFUL RESOURCES: https://contenthacker.com  https://www.instagram.com/juliaemccoy/ https://www.instagram.com/thecontenthacker/ https://tinyurl.com/ContentTransformationPodcast https://www.linkedin.com/in/juliaemccoy/ https://www.facebook.com/juliaevangelinemccoy https://twitter.com/JuliaEMcCoy https://twitter.com/content_hackers https://tinyurl.com/JuliaMcCoyBooksOnAmazon CONNECT WITH JOHN Website - https://thejohnhulen.com                  Instagram - https://www.instagram.com/johnhulen                  Facebook - https://www.facebook.com/johnhulen                 Twitter - https://www.twitter.com/johnhulen                  LinkedIn - https://www.linkedin.com/in/johnhulen                  YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA                EPISODE CREDITS   Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/ Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

The World Economic Forum has estimated that 85 million jobs will be replaced by machines with AI by 2025. With the unthinkable happening, and AI advancing in so many fields, how can you make sure your income and work won't be replaced easily? Simple answer: be the best at what you do.   In this episode, I break this down, including the importance of making sure your online presence reflects that you are the best at what you do. It's not enough to simply build years of experience: you must also share with the internet that you are the best, in your online presence and website. This applies to content writers, coaches, consultants, and business owners.   Reminder: Don't forget to send in your question for me to answer on the podcast if you have one for us to answer!   * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * See our brand-building services at https://contenthacker.com/brands/ * Liked/enjoyed this episode? Take a minute to rate & review!

ChatGPT launched in November of 2022, and it shocked the marketing world with how next-level it was. It's the latest iteration by OpenAI, an advancement of GPT-3 (GPT-3.5, to be exact), and a next step in creating a safe, working AI that is functional for many different writing uses. In a single weekend, it crashed with the amount of people using it to generate copy. I took it for an in-depth test run, and published my findings on our blog in an article called GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI (read it at contenthacker.com/copywriting-ai).   In today's podcast, I share with you how GPT-3.5 will impact writing, but not in a way that creates widespread replacement of the human writer (yet). However, it's fantastic for many use cases, and many more still to be discovered as the tool is used more and more.   Don't forget to send in your question for the podcast if you have one for us to answer!   * Book a call today to discuss how we can help you grow through content: https://contenthacker.com/call * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Take a minute to rate & review!

Too many business owners make light of the word "blogging" because it sounds so... casual. But, as I reveal in this episode, it's quite the opposite! One strategic blog can skyrocket your daily leads and sales over time, and give you YEARS of consistent growth. The reason most people don't tap into the power of blogging for your business? It's not flashy. It's not immediate. It feels like a flop when it first goes out! But you've got to trust the process, and get the skills you're missing, in order to get to the pinnacle of success you're desiring – without the burnout. Learn all about how well-written blogs build ideal lead sources in this episode.   Don't forget to send in your question for the podcast if you have one for us to answer!   * Book your free call with our expert content marketing team: https://contenthacker.com/call * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in!

Did you know you can take prospects all the way from awareness to decision, the very last stage of the sales cycle, with ONE comprehensive, amazing piece of content? Julia has been doing it for over eleven years. In this episode, she shares why the short-form styles that are pushed by social media platforms aren't effective at building the trust that leads to a sale, and why long-form content on your website can absolutely shorten the sales cycle and bring in lead that trust you and want to buy from you. Attract your ideal leads to you, and sell more of your services and products. Learn all about it in this episode!   Don't forget to send in your question for the podcast if you have one for Julia to answer.   * Learn more about Content Engine: https://contenthacker.com/engine/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

For 11 years, Julia has built lean, mean teams with excellent profit margins – her most recent one hovering around a whopping 75% PM. Learn her go-to strategies in this episode filled with sound advice for when you go to expand and hire contractors to join your team. Whether you're a service provider or expert-based company ready to delegate and hire, these strategies will exponentially change how you approach hiring new staff. Improve your success ratio when finding and retaining new contracted hires with these proven tips.   * See Julia's process for hiring: contenthacker.com/hire * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com * Liked/enjoyed this episode? Rate & review in the platform you listen in. Bonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

How do you use pillar content to rank for a variety of keywords around your target customer's interests and search terms? Julia breaks down this SEO term and the confusion around cannibalization in SEO, another important term to know. What you don't know could be stopping you from ranking.   Get clear on pillar content, and how to create SEO blogs that are specific answers to the conversational questions being searched in Google these days – without accidentally annihilating your rankings in the process.   * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Julia runs through the basics and fundamentals of how blogging works to grow your business. Never treat blogging as a stab in the dark. Getting started is half the battle - and more content does equal more leads! However, you need a strategy, preferably backed by SEO, to see your blog bring in leads and revenue.   Enjoy! And as always, trust the proven process–it works!   Don't forget to send in your question for the podcast if you have one for Julia to answer.   * See the Content Transformation© System model: https://contenthacker.com/transformation * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tonus: Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Chiara, a solopreneur content strategist from website, built by a skilled professional (don't hire just anyone here). You need copy that sells your services. Then, you need an ebook that gives away incredible value and WOWs your audience (see an example of ours). Lastly, you simply need to stack traffic by adding blogs onto your site. Julia saw Content Hacker subscribers substantially grow around the 100 published blog mark.   Trust the process–it works!   Don't forget to send in your question for the podcast if you have one for Julia to answer.   * Want Julia to answer your burning question? Submit it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Google has said that a whopping 30% of the web is a duplicate of something that already exists. However, copied content can get much more dangerous when someone has actually stolen and infringed on something that is rightfully yours as your intellectual property. What can you do about it? For one, you can report the guilty person to the network (i.e., LinkedIn's reporting feature that allows you to report scams or spams and impersonations), but you can also go all the way to the IC3 (Internet Crime Complaint Center) and file a report with the FBI. Julia covers all the ways you can protect yourself, including how the hosting company will be on your side due to Google DCMA compliance rules, in this episode. Listen in to learn how to keep your content safe.   * Want Julia to answer your burning question? Submit it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Did you know? 84.7% of buyers have said that color is a primary draw to the product or service they're buying. Different colors have different psychological effects on your consumer – for example, blue can provide a sense of security, red encourages action and appetite, green resonates with harmony and wellness, orange is connected to enthusiasm and impulse-buying, and so on. Listen in as Julia explains the psychology of color, and how a very unusual color worked tremendously well to bring more stimulation and engagement from students when she launched an industry-leading SEO writing course.   * Want Julia to answer your question? Drop it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Producing content costs 62% less than traditional marketing formats, but generates 3x the leads. With this crazy high return, why don't more businesses invest into their websites and content marketing?   Today on the podcast, Julia explores two of the most common reasons she's found stopping founders and marketers from consistently creating good content. These are the two BIGGEST roadblocks stopping content marketing success!   Also: this September of 2022 marks one year since Julia went full-time into Content Hacker! Julia recaps how she took Content Hacker from 1,500 visitors/mo to 10,000 visitors/mo, and why and how these two common reasons discussed on the podcast almost stopped her, too. She was able to get out of her own way and get focused on what makes content marketing successful – the right strategy, and trusting the process.   Sustainable-minded business owners and marketers, listen up! This is a must-hear episode.   * Want Julia to answer your question? Drop it here: https://contenthacker.com/feedback/ * See all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Content is NOT a one-size-fits-all solution, and it shouldn't be treated as such. When Julia leads WordPress website design and creation for Content Hacker clients, she consults and recommends on individual, customized improved flow and design that enhances the user's experience and journey. Listen in as she describes the experience for two very different clients with different goals, and how Content Hacker created "binge-worthy" experiences of content that their audience will travel through before they become a customer.   * Want Julia to answer your question? Drop it here: https://contenthacker.com/feedback/ * See recaps of all episodes: https://contenthacker.com/podcast/   * Learn more about Content Hacker at https://contenthacker.com/ * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Content Hacker just hit an organic 10,000 visitors/month in traffic/$10k+ months, 1/10th of the way there to our 100k visitors/month and $100k/mo revenue goal! One year in, this is exactly on target for Julia's sustainable goals. Her goals revolve around happiness, rather than just fast-tracking it to revenue: where she can still step away at 3 p.m. and play with her kiddos, while the business thrives without her having to show up live 24/7. Listen in for an inspiring episode that shows you how powerful simply being consistent to a real content strategy pays off.   * Learn more about content hacker: https://contenthacker.com/ * All episodes: https://contenthacker.com/podcast/   * Liked/enjoyed this episode? Rate & review in the platform you listen in. Tag Julia with a screenshot of this episode @fementrepreneur and share on Instagram for a reshare to our audience!

Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content?  On today's episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast. They discuss how marketers and business owners can drive leads through the power of written content. According to Julia, written content is not dead. People still like to read, especially when trying to learn or buy something. That's why the right words for the right person will always drive leads and close more sales.  Listen in as Julia explains the continued relevance of written content and how you can use well-written content to scale your marketing efforts. Discover effective strategies to vet and hire the right content writer for your brand and online presence. IN THIS EPISODE, YOU'LL LEARN: The power of incredibly good written content The difference between content and copywriting and how to blend the two The writing skills you need to have as a marketer  Content volume: How much is too much? Why you need to build a brand first before hiring a content writer How to create a content marketing strategy Ways to hire the right content writer for your brand The effectiveness of written content over audio and video LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Check out all of Julia's books https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW%3Fref=dbs_a_mng_rwt_scns_share (here) https://contenthacker.com/ (Contenthacker.com) https://www.linkedin.com/in/juliaemccoy/ (Julia's LinkedIn) Connect with Julia via https://twitter.com/JuliaEMcCoy (Twitter ) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! https://dm.captivate.fm/ecom-cert (Ecom Cert)

Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content? On today's episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast.They discuss how marketers and business owners can drive leads through the power of written content.According to Julia, written content is not dead. People still like to read, especially when trying to learn or buy something. That's why the right words for the right person will always drive leads and close more sales. Listen in as Julia explains the continued relevance of written content and how you can use well-written content to scale your marketing efforts. Discover effective strategies to vet and hire the right content writer for your brand and online presence.IN THIS EPISODE, YOU'LL LEARN:The power of incredibly good written contentThe difference between content and copywriting and how to blend the twoThe writing skills you need to have as a marketer Content volume: How much is too much?Why you need to build a brand first before hiring a content writerHow to create a content marketing strategyWays to hire the right content writer for your brandThe effectiveness of written content over audio and videoLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Check out all of Julia's books hereContenthacker.comJulia's LinkedInConnect with Julia via Twitter This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We recently updated and refined the feature free class Julia teaches at Content Hacker. In this episode of Content Transformation, we're putting the audio version live on the podcast! Join in the audio version of the class now and start listening. Learn all about the digital business owner opportunity that exists on the world's largest source of traffic; what a content strategy breakdown looks like, and how to hit your next level as a sustainable business owner. See the video version at contenthacker.com/training. → See a real content strategy breakdown in Julia's free class: https://contenthacker.com/training/ → All podcast episodes: https://contenthacker.com/podcast/ → Got questions? Send them to Julia on Instagram at @fementrepreneur! Bonus: share the takeaways you heard + tag us for a re-share to our audience!

How did a five-minute conversation around a limited-supply of stuffed animals at an event lead to a $40,000/month contract for Julia's agency? Learn surprising truths about what ditching the icky cold pitch can do — and why building REAL relationships (i.e. having friendly conversations) with ideal client potentials, not just spamming them a bunch of times, will get you closer to your revenue goals much faster than you thought possible. (Spoiler alert: your content goes hand-in-hand with the likelihood of that ideal prospect looking you up and then booking a call to hire you.)    → Liked this podcast episode? Sign up to get first dibs on the new content Julia writes and records at Content Hacker: https://contenthacker.com/subscribe/  → Get the skills, systems, and strategies you need to exponentially grow online. Watch our free training: https://contenthacker.com/training/   → See all podcast episodes: https://contenthacker.com/podcast/  

Imagine escaping a cult that your father runs and then building a 7-figure business? That's exactly what Julia McCoy did. Julia's incredible story was told for the first-time last year in her memoir “Women Rising” where she detailed the abuse and depression she experienced as a child, and how writing became her escape. Julia began writing blogs for money, and when she saved enough money to escape, she took her chance. Julia is now a serial entrepreneur, author, and an advocate of creating exceptional content. In 2021, she successfully exited her 7-figure agency, Express Writers. Today, she leads The Content Hacker, where she equips people with real-life content skills. Julia also ghostwrites, consults, and publishes her own books. Julia joins the show today to discuss what life was like in a cult, her daring escape, her incredible business success, and the rise of content creation since the pandemic. Episode Notes Julia discusses the sale of her first company Express Writers. [2:49] The next focus for Julia after selling her business is reflected on. [9:59] Content creation and writing is discussed. [13:49] Julia discusses her latest book – Skip the Degree, Save the Tuition. [17:22] Growing up in a cult is described. [19:15] The specifics of the cult and Julia's family are touched on. [23:56] Julia reflects on her relationship with religion and faith. [28:55] The relationship Julia had with her father and the healing she underwent is detailed. [36:33] Other cults and religions are discussed. [39:42] Religions and culture's impact on the lives of individuals is explained [46:03] Julia touches on the global work she does with her business Content Hacker. [49:33] Julia explains what she teaches and what people can learn from her at Content Hacker. [52:10]  

On this episode of Making Elephants Fly, Terry sits down with Julia McCoy. As a content marketing influencer, educator, and author, Julia is committed to helping people break out of the content ruts that stop success. After failing out of college by trying to do things “the right way,” Julia followed her dream to write for a living at 19 years old. In 2011, three months after teaching herself online writing after dropping out of college, Julia founded Express Writers. She's built her company to over $5M in gross revenue completely through ad-free content marketing. Her agency team has more than 90 members that work from home, and together, Express Writers has served more than 5,000 clients, from Johnson & Johnson and Nordstrom to small B2Bs, completing over 35,000 content projects successfully for clients. She's spoken at Content Marketing World, led workshops for MarketingProfs as a guest expert, and was interviewed on Forbes as a content marketing thought leader. Julia is the author of four bestselling books and counting. Her memoir, Woman Rising: A True Story, tells the whole unbelievable life story: how she escaped her father's cult (right after she started her business), and built a life of freedom, happiness & joy. Today, she focuses on The Content Hacker as a way to pass her growth-focused content knowledge on to a new generation of content marketers — the mavericks, the radicals, the outside-the-box thinkers. Join Julia and Terry as they talk about her journey from leaving her own Father's cult, launching a business, releasing best-selling books, and scaling and eventually selling Express Writers. We talk leveraged what she knew to actually find actual freedom and now helps others do the same through creating their own content. Find out more at http://terryweaver.com and join Terry & Julia at the Thing at http://thething.live and use the code PODCAST for a discount.

Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few.  She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up.  What you'll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy's Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a degree to build a skill set?06:09 Julia's path from college to doing what she loves08:28 How the educational system funnels people into jobs they don't enjoy13:06 The pathway to success defined by the four L's19:51 AI as a writing tool23:37 About the last L: Level Up27:08 What does it take to level up?30:30 The value of experience over a degree Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 11th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few.  She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up.  What you'll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy's Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a degree to build a skill set?06:09 Julia's path from college to doing what she loves08:28 How the educational system funnels people into jobs they don't enjoy13:06 The pathway to success defined by the four L's19:51 AI as a writing tool23:37 About the last L: Level Up27:08 What does it take to level up?30:30 The value of experience over a degree Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 11th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few.  She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up.  What you'll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy's Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a degree to build a skill set?06:09 Julia's path from college to doing what she loves08:28 How the educational system funnels people into jobs they don't enjoy13:06 The pathway to success defined by the four L's19:51 AI as a writing tool23:37 About the last L: Level Up27:08 What does it take to level up?30:30 The value of experience over a degree Subscribe to the podcast Subscribe here >> This episode was recorded live on video May 11th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The right copywriter may be the deciding factor between standing out and blending in with the crowd. Forget college essays and MLA format, today's content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting. In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact). Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn't as intimidating as you may think. Subscribe to C&C Listen on iTunes Listen on Stitcher Listen on Spotify Show Notes: 00:21: Julia McCoy's background, the origin of Express Writers 2:37: How to interview new writers 5:39: The best process when vetting portfolios 8:02: The ideal writing staff split 9:37: What is a typical tempo of your editorial team? 10:36: In-house vs. outsourced team structure 14:04: How clients split copywriting duties in-house 16:02: How much content should I be creating? 18:42: Common obstacles when scaling production 20:32: Educating clients post-2020 21:14: How much SEO knowledge is appropriate? 23:09: How crucial are SEO tools? 24:50: The importance of on-page brand experience 26:37: The state of AI in copywriting 28:56: Roadblocks when relying on AI 31:53: Copywriting trends to look forward to in 2021 Show Links: Follow Julia on Twitter Visit Express Writers Learn from the Content Hacker Academy Follow Caroline on LinkedIn Send us an email

During the COVID-19 pandemic, we've seen digital content consumption increase like never before, leading to significant growth in freelance opportunities. Today I'm joined by Julia McCoy, who will teach you a 4-step process for building a content marketing system in your freelance business. We'll share important content marketing strategies so you can grow your influence, client base, and income streams!   Podcast Outline: [0:47] Introduction to Julia McCoy and the topic of content marketing - Julia describes how she started her freelance journey and where she is today. [5:40] How Julia's book Skip the Degree illustrates how passion and opportunities led to an important pivot in her career and freelance journey. [7:02] How the freelance movement is growing exponentially during the COVID-19 pandemic  with increased digital content consumption - Julia and Craig discuss how this trend will continue with remote work going mainstream. [12:25] How picking a content channel allows freelancers to leverage their expertise - Julia and Craig discuss the concept of mastery and share some important content marketing strategies (e.g. the website first approach) that build trust in your audience. [18:17] The importance of consistency and how you'll see success with content over time - how content is a long game and builds an enduring freelance business. [19:46] Getting started with a content marketing initiative - Julia recommends a process you can follow to achieve success and create your own self-started career based on your passion (the 4 L's). [23:04] The value of mentorship - how students at Freelance University come for the courses but stay for the mentorship and support. [24:11] Further steps to levelling up once you have the skills, the mentor, and the knowledge - how you can build a legacy and create something that's rewarding as you pick a channel and delegate the rest. [26:44] Final insights for freelancers who want to have a great year in 2021 - how the freelance market and opportunities will help you thrive and how it's important to stay in your “zone of genius.” [28:41] How you can grow your freelance business and seek opportunities that bring other streams of income. [29:52] Where to learn more about Julia McCoy   Resources and tools discussed in this episode:   Learn more about Julia McCoy on Twitter https://twitter.com/JuliaEMcCoy and Instagram  https://www.instagram.com/fementrepreneur/    Julia's websites: Content Hacker https://contenthacker.com/ Express Writers https://expresswriters.com/  The Write Blog https://expresswriters.com/write-blog/    Julia's book on Amazon: Skip the Degree, Save the Tuition https://www.amazon.com/dp/B08S5SC61H    Upwork https://www.upwork.com/  Google https://www.google.com  Clubhouse https://www.joinclubhouse.com/  YouTube https://www.youtube.com   Facebook Groups https://www.facebook.com/groups/  TikTok https://www.tiktok.com/en  Instagram https://www.instagram.com/  Instagram Reels https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement  IGTV https://about.instagram.com/features/igtv  Facebook Ads https://www.facebook.com/business/ads

Julia McCoy discusses her inspiring memoir, Woman Rising: A True Story. Welcome to Episode 28 (Ep28) of the Livestream Deals podcast, I'm Ross Brand of Livestream Universe. We are joined by Express Writers CEO Julia McCoy, who recently released her memoir, Woman Rising: A True Story, which details her childhood of abuse in her father's cult and her escape to a new life with a thriving multimillion dollar business and healthy, stable family of her own. A portion of sales from Woman Rising will directly fund The Woman Rising Project, which aims to help survivors of abusive home environments. Woman Rising: A True Story written by Julia McCoy, is a #1 New Release on Amazon. The book shares the reality of Julia's terror-filled life as a young child; her heartaches, struggles, breakthroughs, and the true story of her midnight escape. But the story doesn't stop here. Part 2 chronicles how she went on to experience healing, life fulfillment, and build four businesses. This is the story of one woman's survival and her path to a thriving life, despite all the odds. It's also an entrepreneur's success manual. ▶️ Woman Rising: A True Story (Book): https://amzn.to/3bvRBOZ (https://amzn.to/3bvRBOZ) ▶️ Woman Rising Project (Nonprofit Website): https://womanrisingproject.org/ (https://womanrisingproject.org/) Julia McCoy is an author, entrepreneur, mom, and wife. She dropped out of college at nineteen years old to pursue her dreams to write for a living and find healing and life fulfillment. At the age of 21, she escaped her father's cult to build a life on her own terms. Her content agency, Express Writers, grew from nothing to over $4.3M in revenue in just seven years, and she was named an industry thought leader in content marketing by Forbes in 2018. Today, she's the author of two bestselling books, founder of The Content Hacker, and lives in Austin, Texas, with her daughter, husband, and fur baby. ▶️ Julia McCoy on Twitter: https://twitter.com/JuliaEMcCoy/ (https://twitter.com/JuliaEMcCoy/) ▶️ Julia McCoy on Instagram: https://www.instagram.com/fementrepreneur/ (https://www.instagram.com/fementrepreneur/) ▶️ Julia McCoy on YouTube: https://www.youtube.com/user/expresswriters (https://www.youtube.com/user/expresswriters) ▶️ Express Writers (Website): https://expresswriters.com/ (https://expresswriters.com/) ▶️ Content Hacker (Website): https://contenthacker.com/ (https://contenthacker.com/) This interview was produced and livestreamed using StreamYard. Start live streaming for FREE with StreamYard: https://livestreamuniverse.com/streamyard (https://livestreamuniverse.com/streamyard) Originally livestreamed to the Livestream Universe Facebook Page (228 views) and subsequently uploaded to YouTube (110 views).