Podcasts about dymocks building

As marketing strategies have evolved and improved, lead generators have found that interactive marketing is 23% more effective than its traditional, static, counterpart. Examples of interactive marketing include polls, competitions, calculators, games and, of course, marketing quizzes.  Using marketing quizzes in my lead generation strategy is already producing leads and it’s just over a week since I set it up. If you’re struggling to generate high-quality leads at volume, marketing quizzes just could be the magic key to getting more leads for your business. How can Google Ads Help My Business? A few of the benefits of Google Ads include: Immediate exposure – Your ad can show in the top 5 results on a Google search results page. Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business. Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Tom Breeze is a YouTube Advertising expert. He’s an entrepreneur, speaker, author and founder of Viewability. Viewability work with the likes of Frank Kern, Amy Porterfield, Neil Patel, Brendon Burchard and many other international brands, building and running thousands of YouTube Ad campaigns for clients from many industries across the world, testing and tracking all of the results. Find Tom's Book on Amazon: Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts How can Google Ads Help My Business? A few of the benefits of Google Ads include: Immediate exposure – Your ad can show in the top 5 results on a Google search results page. Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business. Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Green Buzz Agency collaborates with a diverse array of brands to create cinematic video content. Storytellers that leverage multidisciplinary talents to empower their clients and bolster what they stand for. Tod Plotkin is the founder of award winning of GreenBuzz Agency in Washington DC. How can Google Ads Help My Business? A few of the benefits of Google Ads include: Immediate exposure – Your ad can show in the top 5 results on a Google search results page. Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business. Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Diana Richardson is the Social Media & Community Manager for the SEO division of SEMRush and has been a digital marketer for over 14 years. Working with businesses of all shapes and sizes, her logistical, rolodex of a brain is ready to customize a strategy, put a plan in place and start rockin’ and rollin’. She takes a lot of pride in her extensive digital marketing background which, combined with her theatrical background, makes Diana a terrific educator in the industry.  How can Google Ads Help My Business? A few of the benefits of Google Ads include: Immediate exposure – Your ad can show in the top 5 results on a Google search results page. Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business. Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Let’s start by dispelling a common myth about successful entrepreneurs. Entrepreneurs are not born. They are driven to it. And this same drive enables them to do what is necessary to be an entrepreneur.   If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur. You simply need to harness your entrepreneurial mindset.   Tools mentioned in this episode:   There is a tool called Ubersuggest, which can make your keyword research easier. Created by Neil Patel, this tool offers a free service that shows how the keywords of your interest are being explored and suggest other words that can contribute to the construction of your content. Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

As a business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank. Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy. If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to really grow your business. Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

It’s often called the strategy for achieving long-term greatness in almost any category: your body, business, art, relationships, emotional health or spirituality.   Like it or not, being consistent is essential if you want to make any significant change in your life. It’s also a must have skill if you’re looking to become world-class.   While I’m not perfect, I have been able to master consistency in a few key areas and, I gotta say, it’s made all the difference in the world.   If you’re looking to improve anything in your life (and I bet you are!) here are the strategies that’ll help you be more consistently, consistent. Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Growing up and embracing New York City's hustle culture, Kevin has been described as a serial entrepreneur with an obsession and the willingness to grow new businesses in emerging markets. Before he set his sights onto e-Commerce, Kevin worked for tech companies like Intuit and Zarly amidst the biggest tech rush in Silicon Valley. Yet, that wasn't enough. Inevitably, Kevin sought out more opportunities and found his rightful lifelong passion in e-Commerce. Since then he has built brands across multiple industries and earned himself the title of 4X e-Com entrepreneur generating $50M revenue a year. He is also the Host of the hit marketing podcast, Digital Marketing Fastlane. Books mentioned in this episode: The E-Myth Revisited by Michael Gerber An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Here's the latest breakdown of my equipment and tools that I'm currently using inside my online business. Click here to watch the video! 7 Digital Marketing Tools For Entrepreneurs [2020 Review] Many of the resources listed here are crucial to my business or were crucial to developing my business to where it is today. The Tools You Need To Succeed At Every Level! My Favourite Go-To Marketing Tools: https://geni.us/razerkiyowebcam Razer Kiyo webcam 4 MP USB https://geni.us/ZoomH5PortableRecorder Zoom H5 Portable Field Recorder https://geni.us/RodeNTUSBMicrophone Rode NT-USB Studio Condenser USB Microphone https://geni.us/RodeMikeBoomArm Rode PSA1 PSA 1 Swivel Mount Studio Microphone Boom Arm https://geni.us/HD280ProHeadphones Sennheiser HD280PRO Headphones (new model) https://geni.us/PANASONIC-LUMIX-FZ1000 PANASONIC LUMIX FZ1000 4K Point and Shoot Camera https://geni.us/PanasonicFZ1000-20 PANASONIC LUMIX FZ1000 II 20.1MP Digital Camera, 16x 25-400mm LEICA DC Lens, 4K Video, Point and Shoot Camera https://geni.us/BoseQC35HPhonesSilver Bose Quiet Comfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control -Silver https://geni.us/Bose700Headphones Bose Noise Cancelling Wireless Bluetooth Headphones 700, with Alexa Voice Control - Black Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Cody Butler works with Business Owners and Entrepreneurs who are ready to leave the confusion, stress, and overwhelm behind when it comes to marketing their businesses. Learn how to effectively market your business in any economy, with tested, proven strategies, guaranteed to produce results. Find Cody Butler Online: https://www.codybutler.com/ Books mentioned in this episode: The 90 Day Marketing Plan by Cody Butler High Performance Habits by Brendon Burchard Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

The online space is littered with liars and dubious characters. I interviewed one recently... Check it out! Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

Keyword Research for Your Business Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more... Resources mentioned in this episode: Moz - SEO Software for Smarter Marketing SpyFu - Competitor Keyword Research Tools for AdWords PPC & SEO Keyword Overview tool from Semrush | SEMrush Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

We all make mistakes; it is an inevitable part of being human. However, it is what we do with the experience we collect from those mistakes that makes a world of difference...  Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

There will always be a reason why you shouldn’t do something. The trick? Just start. Push through the insecurity that’s stopping you. Because once you start, your momentum does, too, and you’ll roll right past any obstacles you were anxious about before you started. Listen Now! Enroll in Google Ads Academy here Check out my List of Resources & Tools For Online Entrepreneurs here Are You Losing Customers NOT Being On The 1st Page Of Google Results? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

Essential Podcasts For Online Entrepreneurs If you're an online marketer like me, you love podcasts for learning and getting excited and motivated about the possibilities from what's on offer and also your own ongoing success. As promised, here are some extremely good podcasts to keep you on task, hungry for more and focused on those successful outcomes. Rick Mulready - The Art Of Online Business Frank Kern - Ask Frank Kern Chalene & Brock Johnson - Build Your Tribe Smart Passive Income with Pat Flynn Conan O’Brien Needs A Friend The Ed Mylett Show Empire Show with Bedros Keuilian and Craig Ballantyne Entrepreneurs On Fire with John Lee Dumas Eventual Millionaire with Jaime Masters Get Yourself Optimized with Stephan Spencer Growth Experts with Dennis Brown The Jim Fortin Podcast Brooke Castillo - The Life Coach School The Marketing Secrets Podcast with Russell Brunson The Mike Dillard Podcast Amy Porterfield - Online Marketing Made Easy Social Media Marketing with Mike Stelzner Marc Maron WTF Tim Ferriss - The Tim Ferriss Show Resources Mentioned In This Episode: Rode Microphone Boom Arm Rode NT- USB Mike Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

You may have heard Tony Robbins or the late Jim Rohn, two extremely successful performance coaches, say, “Success leaves clues.” You can literally just study the people who have been successful at the exact thing or something similar to what you want to do and then do it yourself. Recommended resources: Tony Robbins and Jim Rohn have tons of courses, books, quotes, and other things to help you understand how to be successful.   Here is the hugely impactful book I highly recommend from Tony Robbins that should help with becoming more successful: Awaken the Giant Within Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

Facebook Groups can be a GREAT way to extend the reach of your customer base, get new customers and build relationships for business. However, it’s also very easy to waste a ton of time in groups that aren’t giving you what you REALLY need. Today I talk with Facebook Groups expert Toccara Drucker who is extremely knowledgeable in this area. You can find Toccara here.  Listen and learn all about How You Can Use Facebook Groups To Grow Your Business now.  Books Mentioned In This Episode: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.   There's only one person in the way of you untapping your capabilities: You. There's also one person who can move you out of the way so you can perform at your peak.   That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego.   After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible.  Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

So you have lost your job in the COVID-19-induced economic crisis and have decided that now is the right time to change tack and become self-employed. It is widely acknowledged that happiness comes from making progress towards a goal that is important to you. Making the leap to self-employment provides room to attain that satisfaction. However, the journey is not without its share of pitfalls and challenges. Let’s look at some of the obstacles you might face and what you can do to help overcome them. Resources mentioned in this Episode: https://geni.us/razerkiyowebcam Designed for streaming: supports video and audio recording in 720P 60 fps/ 1080P 30 fps; streamlabs Certified and compatible with popular platforms like obs and XSplit Convenient, built-in lighting: an attached, 5600K daylight-balanced Ring light around the Camera keeps you evenly lit without the hassle of additional lighting equipment Instant adjustable brightness: a rotating bezel allows for quick, brightness level changes without the need to go into software settings Superior low-light performance: reduces graininess and brings out details in darker environments Compact, folding design: perfect for on-the-go content creators Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

Unveiled: 17 Unmissable Online Tools For Online Business Owners. Okay, here we go again with more online resources for you online marketers as Toccara Drucker and I do a deep dive into the good... and yes, the not so good... You can visit the resources section at PhilAdairTraining.com for more details here Toccara Drucker is an an expert social media marketer with over a decade in the eCommerce and online marketing space. Her agency, FB Ad Strategist, helps elite clients generate leads and sales on automation through strategic social media and digital marketing strategies.  Toccara's agency’s clients include swimwear brands with over 6 figures in monthly ad spend, eCommerce stores that she has taken to over $1 million dollars in sales in their very first year online, Facebook groups of over 20K generating $30K in sales a day, and more! Find Toccara here Just Some of the Resources mentioned in this episode: WeVideo  Edit online faster & easier than ever. Use stock footage, animated titles & green screening. No software to download/install. Loom The expressiveness of video with the convenience of messaging. Privy is trusted by over 500,000 businesses, small and large, to capture and convert website visitors into loyal customers. Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Books Mentioned in This Episode: Deep Work by Cal Newport Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

21 More "Killer" Resources For Online Marketers (Part 2)   This episode is all about the list of the tools and websites I strongly recommend for building and optimising your online business.   I thought it would be helpful to create a resources page that you can always come back to for all of your online marketing requirements. I’ll add to it as I discover more along the way…   I have tested every recommendation on this page.  Many of the resources listed here are crucial to my business or were crucial to developing my business to where it is today. The Tools You Need To Succeed At Every Level! https://www.philadairtraining.com/recommended-resources Resources mentioned in this episode:   Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

This episode is all about the list of the tools and websites I strongly recommend for building and optimising your online business.   I thought it would be helpful to create a resources page that you can always come back to for all of your online marketing requirements. I’ll add to it as I discover more along the way…   I have tested every recommendation on this page.  Many of the resources listed here are crucial to my business or were crucial to developing my business to where it is today. The Tools You Need To Succeed At Every Level! https://www.philadairtraining.com/recommended-resources Resources mentioned in this episode: Negative Keyword Tool: https://app.kparser.com   Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

It’s really hard to be on social media and not compare yourself to others. Your body isn’t good enough, your wardrobe isn’t trendy enough, and your house isn’t as cool as that one on your latest Netflix series. It might even make you feel like you aren’t enough.   I’m talking about myself here too. I’m admit to being fascinated and intrigued by how these beautiful, successful people apparently live their lives. If I’m not careful, I can wind up spending hours a week scrolling through the lives of these people I may or may not even know, and it leaves me feeling not so great about myself.   There are so many negative effects of the comparison trap, and I’m sure you’ve felt them before. Here are a few that I’ve seen over and over again...   Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

When you feel tension it is because your body is offering you warning signs. It is important to pay careful attention when you have contracted muscles, for example, or when your heart is beating more quickly, your breathing is accelerated, or your body temperature rises and you sweat excessively. We do not all experience the same signs, which is why it is important that you recognize them as soon as they show up.   Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

Toccara Drucker is an an expert social media marketer with over a decade in the eCommerce and online marketing space. Her agency, FB Ad Strategist, helps elite clients generate leads and sales on automation through strategic social media and digital marketing strategies.  Toccara's agency’s clients include swimwear brands with over 6 figures in monthly ad spend, eCommerce stores that she has taken to over $1 million dollars in sales in their very first year online, Facebook groups of over 20K generating $30K in sales a day, and more! Resources mentioned in this episode: Privy is trusted by over 500,000 businesses, small and large, to capture and convert website visitors into loyal customers. Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Influence (The Psychology Of Persuasion) by Robert Cialdini Follow Your Passion, Find Your Power by Bob Doyle Learn how we got our client over 19,000 leads and 5,000 Instagram followers ... in less than 48 hours with no ads Learn more here Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

The simplest way I describe a mindset is that it’s your outlook or your world view. It’s how you look at things.Your mindset is the expression of a belief that you embrace. This last part is key. If you realise that your mindset is really the expression of a belief, then now you know how to change your mindset. You change your mindset by embracing a new belief. As online entrepreneurs we are prone to spending a lot of time alone, which can mean alone with our thoughts. This episode is designed to help you with this. Resources mentioned in this episode: https://www.philadairtraining.com/recommended-resources Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

What inspired me to begin my podcast journey, and why you should listen to how a true master of the medium as well... Resources mentioned in this episode: http://www.wtfpod.com/podcast https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

Have you ever struggled with Google Ads, even though it felt like you tried everything?   Well, I felt the same way, until I figured out the solution you’re about to learn in this episode!   11 Absolute You Must Do’s To Ensure Your Google Ads Campaign Is Set Up Correctly.   I wish I had this list when I was just getting started with Google Ads… It would have prevented countless early mistakes that cost me a lot of time and money.   The reality is that Google Ads is a beast of a platform and it’s nearly impossible to set everything up correctly unless you follow a checklist. To make matters worse, Google Ads is unforgiving. Small mistakes like using default settings can end up costing you hundreds or even thousands down the road.   That’s why I’ve a list of questions you need to answer to ensure you’re not missing any important details. Whether you’re just about to go live with your ads or they’ve been running for years, listen to this episode below to find out if there’s any room for improvement. Google Ads "Ultimate Catch Up Plan" Webinar: My LIMITED-TIME Webinar Replay for the Proven System for Leveraging The Most Powerful, "What's Working Now" Google Ads Strategies has been super popular. Check it out now before it comes down! Resources mentioned in this episode: YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer  by Sean Cannell YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content.  And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Interview with Justin Christianson owner at Conversion Fanatics   a full service conversion rate optimisation and traffic management company based in Austin TX. Justin in an expert in the development and implementation of conversion optimisation strategies to help you capture bigger growth opportunities on your website.  In this episode you get the complete lowdown on how to avoid Shopping Cart Abandonment Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future By Cameron Herold  Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how. Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organisation leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.  By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality. AmazonReview: "I was running my business but had no clear vision for the future, until I read this book! I now have a clear vision for not only my business but my personal life to use as a map for success. This book changed everything." Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Okay so today is all about ensuring that you have maximum visibility for your business in Google search. There are a number of tips I have for your today to help you get there.   Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognise your business, index your website and recognise why you should be on the first page.   In this episode, I’ll go over some essential optimisation techniques to ensure Google notices your website (and Google My Business profile), which will help boost your chances of first page rankings.   Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

I’ll admit right away, as I said at the front of this episode that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using Google’s Keyword Tool and that’ll end the debate pretty quickly.  Resources mentioned in this episode: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition By David Newman As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.  But these days, with so many new ways to reach customers and clients—and only so much time in the day—it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?  Small business marketing doesn’t have to be a mystery.It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition. David Newman’s “Do It! Marketing” is, for me, word for word, the best marketing “how to” guide for small businesses - and for those looking to provide marketing counsel - in existence. There are several great ones, several of which I’ve reviewed in glowing terms. But this is a bible I’ll turn to repeatedly. Now, I’m going to assume if you’re still reading then that means prospective customers are using Google to search for your products and services… Do you really need another reason to use the Google Ads Search Network? In case you do, I’m going to walk through 6 reasons… Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Google Ads provides a huge opportunity, but it can also present a lot of challenges for small businesses. In today’s podcast I walk you through the 9 most common Google Ads challenges and how to overcome them. Harnessing the full potential of Google Ads is easier said than done, especially if you’re a small business owner who is new to online advertising. But make no mistake — overcoming the challenges of using Google Ads is more than worth your while. Creating  effective ad campaigns requires research, optimisation and a whole lot of patience. Jump through all the hoops, though, and you’ll eventually connect your business with dozens of potential customers. Getting started with your Google Ads is easy, but getting results (i.e. real leads and sales) can be hard. Trust me I know. But I also know how to get past these common challenges… The Ultimate Google Ads Catch-Up Plan Is It Time To Get Better At Your Own Google Ads? I Want To Grow My Business... I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Resources mentioned in this episode: https://www.spyfu.com Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >>  How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

 My New Favourite Software That Astonishingly Does It All!   If you're looking for an "all in one" software platform that does it all for online marketers, then you need to hear this!   As promised here's the link to Kajabi's Software Platform.   Also, and as mentioned, if you would like to see how I built my latest sales funnel inside Kajabi, check it out here and experience it for yourself: The Ultimate Google Ads Catch-Up Plan Is It Time To Get Better At Your Own Google Ads? I Want To Grow My Business... I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >>  How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

#92: Generating Leads Online & Increasing Revenue Interview with Bob Sparkins From Leadpages Turn Clicks into Customers Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.     Start a Leadpages FREE Trial here   Is It Time To Get Better At Your Own Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business... I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >>  How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Is It Time To Get Better At Your Own Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >>  How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites. This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products. However, you may still end up with mediocre results in spite of effective targeting and an attractive ad creative. More often than not, that happens because you’re committing one -or more- of the three “Cardinal Sins” of eCommerce advertising. For the sake of the business, it’s important for brands and marketers to be aware of them, so they know exactly what they need to avoid. Let’s take a look at the three of the most common eCommerce advertising mistakes and how you can overcome them. Resources mentioned In This Episode: Words That Change Minds: The 14 Patterns for Mastering the Language of Influence by Shelle Rose Charvet Learn the persuasion psychology, spark interest and enthusiasm and get what you want. In Words That Change Minds you will: Learn the influence science and practice. Discover the ways people unconsciously get motivated, process information and make decisions. Decode any communication problem and solve it. Find out how to pry open mental space in even the most closed of minds. Create rapport and credibility with anyone. Avoid inadvertently saying or doing the wrong thing. Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution. Increase your impact in interpersonal communication, teamwork, and in mass communication Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >>  How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Today I’m talking to Founder & President Jon MacDonald https://thegood.com TheGood.com convert more of your existing website visitors into buyers.  If you're frustrated with low online sales Suffering from low conversion rates Paying for traffic which doesn’t convert effectively Tired of shopping cart abandonment Unhappy with your site’s design Ready to unlock your site’s hidden potential Contact Jon MacDonald here: bizdev@thegood.com 503 488 5935 Resources mentioned in this episode: Don't Make Me Think, Revisited. By Steve Krug Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. “After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.” –Jeffrey Zeldman, author of Designing with Web Standards   Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >>  How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Is Email Marketing Dead? The short answer to the question is “no.” Email marketing is not dead, and if anything, it’s finding resurgence in popularity and effectiveness. To say that people hate email is a gross oversimplification. What they hate is receiving emails they don’t want.  With the rise and proliferation of inbound marketing tactics, many companies are finding that email is not only an important part of their strategies, but that it is also one of the most effective. The days of spam are long over (did spam ever work?) and the rise of targeted, opt-in email marketing is proving to be a healthy contributor to a company’s overall success. Email marketing should absolutely be part of your company’s marketing strategy. The number-one reason to keep using email marketing is that people are still checking their inboxes. Interest comes and goes in relation to social media platforms, but email consistently shows a high ROI for every dollar spent. Every day people are checking email, at least once. Many even spend their working hours with their inboxes open.  If your marketers have been considering abandoning email strategies, then you need to get them to stop! Email marketing is here, and it will stick around as long as email is still the cheapest, fastest, most effective way to share information quickly. Start building your opt-in list today, and tomorrow you can be marketing to interested consumers. Does Email Marketing Still Work? According to a new survey from the Content Marketing Institute, 83% of B2Bmarketers are still using email marketing via eNewsletters to reach their target audience. ... Though email marketing only works if you know how to work it. 59% of B2B marketers say email is their most effective channel in terms of revenue generation. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. Tuesday is the best day of the week to send email (according to 10 email marketing studies) The Importance of the Subject Line When it comes to sending an important email, whether it be to one person or a mass marketing communication, the key to success is creating engaging content. With email marketing, the aim is to achieve a high open rate and, ideally, a high click rate. What is an email subject line? Subject line is the part of the email that subscribers see when it lands in their inbox. They use it to judge whether an email is worth opening. Let's go over a few quick tips that should get you more clicks! Put the offer/information up front. The further back in the subject line your offer is, the less chance it has of being read. ... Keep your subject line short. ... Give it a sense of urgency. ... Make it personal. ... Triple check your spelling and grammar. ... Bonus tip: Email headline ideas (I.e. Your inbox!) Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >>  How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Mentioned in this episode: Discipline Equals Freedom: Field Manual Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq. In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life.  Many books offer advice on how to overcome obstacles and reach your goals—but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimise performance.   Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts. Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition. Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

What’s the best digital marketing tactic for driving new prospects to your website? One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you should rely solely on that tactic. Here’s why… If you’re relying on SEO or advertising or social media marketing or any other tactic to drive leads and sales for your business, then you’re extremely vulnerable. What happens if Google makes a change to their algorithm and your website is suddenly on page 10 of the search results instead of page 1? Or what if new advertisers enter your market and drive up the costs so that it’s no longer profitable? Or what if Facebook suddenly prevents your messages from reaching all of your prospects and customers (oops, this already happened!) Well, if you’re relying on that one tactic, then your business is clearly in trouble. The answer to this potentially devastating problem should be fairly obvious… Resources mentioned in this episode:  The Motivation Myth: How High Achievers Really Set Themselves  Up to Win by Jeff Haden "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.   Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past—and offers practical advice that anyone can use to stop stalling and start working on those dreams.   Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now:   Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts. Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Balancing work, family and other commitments can be a real challenge in this increasingly fast-paced world. Sometimes you can feel like there just aren’t enough hours in the day to do everything. Though luckily, there are plenty of practical and proven ways to reduce your time pressures and get your busy life under control again. Here are some of the best: Identify your task priorities and do those first.Knowing what jobs take priority helps you to tackle the stuff that really matters. Write everything in one diary Do you have a work diary, and a social calendar, and a to-do list, and a digital diary and a year planner? The problem with having so many different planning systems is that it’s very easy to lose track of what you’re supposed to be doing when, and it’s all too easy to double-book events. Try to settle on one diary system that works best for you, and keep it with you so you can refer to it often. Think of it as your Bible, and be very familiar with its contents. It could be a hard copy diary (make sure it has hourly timeframes) or a digital version such as Google Calendar or Microsoft Outlook. These digital diaries allow you to colour-code your tasks and create privacy settings so only you can see your personal entries. Used well, they can be a great tool for improving your time management Schedule as much as you can Scheduling really is the key to getting your life organised and feeling like you’re in control. Schedule your meetings, your leisure activities, your study time, your household chores, your grocery shopping. Schedule unscheduled time! Use time-frames, rather than leaving things open-ended. Estimate how long a task is going to take and give yourself a bit of leeway. For example, "complete my report Tuesday 2-4pm". When a task is scheduled, your stress and anxiety levels reduce because you’re not worried about whether or not you’ll have the time to do it – it’s right there in your diary, so it’s almost as if it’s already done. If your plans are disrupted, immediately re-schedule your task Our routines are disrupted all the time. Your child gets sick, your workmate needs advice urgently, your client has an important issue that needs addressing. It’s vital to re-schedule your interrupted task immediately so you keep on track. Do one thing at a time, and minimise distractions Effective multi-tasking is a myth. Numerous studies show we are more productive when we focus on one task at a time. Sometimes this can be a challenge, especially if you’re working in an open-plan office. Look for ways to minimise your distractions by turning off notifications on your digital devices, finding a quiet space somewhere, or telling colleagues that you won’t be available for the next hour. Delegate as much as you can If you’re in a position to delegate jobs, use this privilege to free up time for yourself and to give others opportunities for growth. Ensure you create clear expectations for them, and be available for advice and direction. If you do these two things right, you’re empowering the delegate, not just bossing them. If you feel overwhelmed by a big project, break it down into steps Tackling big projects can be a daunting prospect, and it can be difficult to know where to start. When this happens, it helps to create a timeline and break it down into smaller steps. This way, you only have to focus on completing one step at a time. Schedule breaks if needed   If you start suffering burn-out, it’s important to schedule your breaks - even if it’s just for 5 or 10 minutes – to ensure you get the rest and relaxation you need. You’ll always be more efficient and productive if you take regular breaks, rather than trying to work through for hours on end. Your brain requires a refresh now and then to work at its optimum. Use timeframes for actioning emails Dealing with emails can be a time-sucking monster for many of us. Constantly checking and responding to them can take up much of your day, and disrupt your routine. Scheduling specific timeframes for checking and actioning emails can make a big difference to your productivity. Reading emails once in the morning and once in the afternoon can be an effective way to create more time. Also, remember that if something is really that urgent or important, you’ll probably get a phone call, not an email. At the start of your day or week, organise as much as you can You’ll know that certain tasks need to be done or that specific appointments need to be kept for the coming day or week, so schedule these into your diary at the start, and add more tasks around them later. The more organised you are at the beginning of your work week, the smoother things will go. Keep your surroundings neat and tidy Your physical surroundings can have a detrimental effect on your state of mind. If your workspace is messy and unorganised, your mind tends to reflect that, which will be damaging to your ability to perform your job effectively. Try to keep your home clean and tidy as well, so it’s a sanctuary that gives you a sense of calm and wellbeing, and allows you to unwind and re-charge after work. Look for ways to improve your systems Finally, systems can always be improved, so seek out innovative ways to make your life easier by streamlining processes and procedures, and using new technology to maximise efficiencies. Resources mentioned in this episode: Do you have a grip on your business, or does your business have a grip on you? Traction By Gino Wickman All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip. I own a small business and this is by far the best book I've ever read. I don't have a background in business or marketing- I literally turned my side hustle into a legit job that pays my bills, and this book has helped me tremendously. It lays everything out with action steps that you can take immediately to improve your business. Additionally, it has "tests" that you can complete to gauge where your business at at, on a level of success, and you can track your progress.  Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>   How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Reasons Why Facebook Will Reject an Ad Facebook Ads Not Delivering Reason #1: If your ad has been rejected, there are a lot of reasons why that may be. Here are the most common ones. The ad features or promotes tobacco, drugs and drug-related products (including pharmaceuticals) The ad promotes unreliable and/or unsafe diet supplements (what qualifies as unreliable and unsafe is unfortunately up to Facebook and their discretion) The ad is selling weapons, ammunition, and explosives The ad features sensational, excessively violent content The ad promises counterfeit or fake documents, such as degrees, passports, or immigration papers Malware and spyware, surveillance equipment (spy cams and cell phone trackers, for example) can be found in the ad The ad uses unlikely or exaggerated “before-and-after” images to promote weight loss (ads for health and weight loss products must be targeted to people over 18 years old) The ad features “Adult Content” Unrealistic claims or get ‘get rich quick’ schemes What You Can Do To Fix It Make the requested changes For example, if Facebook cited your graphic as being inappropriate, simply change the image out to one that fits their standards. Once you’ve made your changes and saved the ad, it will automatically be resubmitted to Facebook for further review and (hopefully) approval. Appeal the disapproval Everyone makes mistakes, especially Facebook. So if you feel that your ad has been unfrairly disapproved, you can always submit an appeal through Facebook. Facebook Ads Not Delivering Reason #2: Your Image Violates the 20% Rule When it comes to advertising on Facebook, there are a lot of rules; some of them are written down and many more are not. Among these hundreds of written and unwritten rules; one of the most forgettable, yet vitally important ones, is the 20% Text Rule. What is the 20% Text Rule? Well, according to Facebook standards, the images in your ads cannot exceed an image to text ratio of 20% – this includes logos, slogans, watermarks, and any other text that may be on your image. To put it another way, you can’t have an image for your ad that’s a giant wall of text. If your image is deemed OK, that means you have the right amount of text and your reach will not be restricted. Image Text Check Upload an image to determine how much text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience. Facebook Says: We make exceptions for certain kinds of products being advertised.https://www.facebook.com/ads/tools/text_overlay  Facebook Ads Not Delivering Reason #3: Your Ad Is Stuck In Review As we mentioned above, each ad is reviewed by Facebook’s team to verify that it meets the advertising Terms of Service. This process is handled by a combination of Facebook’s automated review systems and manual reviews done by members of their support staff. If we check Facebook’s documentation, they state that most ads are reviewed in 24-hours, “although in some cases it may take longer.” This means that your ads can get stuck in the review process for longer than that time frame (especially in Q4 when ad load is high). What You Can Do To Fix It As Facebook mentions, an easy way to prevent this from interfering with your deadlines is to schedule the ad as far in advance as you can. This gives you a few days grace in case your ad needs to be sent to Facebook’s team for manual approval. You can schedule your campaign in advance by selecting the specific start and end date during campaign creation. Facebook Ads Not Delivering Reason #4: Your Ad Is Stuck In Review As we mentioned above, each ad is reviewed by Facebook’s team to verify that it meets the advertising Terms of Service. This process is handled by a combination of Facebook’s automated review systems and manual reviews done by members of their support staff. If we check Facebook’s documentation, they state that *most* ads are reviewed in 24-hours, “although in some cases it may take longer.” This means that your ads can get stuck in the review process for longer than that time frame (especially in Q4 when ad load is high). What You Can Do To Fix It As Facebook mentions, an easy way to prevent this from interfering with your deadlines is to schedule the ad as far in advance as you can. This gives you a few days grace in case your ad needs to be sent to Facebook’s team for manual approval. You can schedule your campaign in advance by selecting the specific start and end date during campaign creation. In addition, do not edit your ads until the approval has gone through since edits start the review process over again. Facebook Ads Not Delivering Reason #5: Your Ad Is Low Quality In an effort to stop spammy and ‘clickbait’ ads, Facebook has started to disapprove and reduce the reach of ads they deem as low quality. They’ve separated these low-quality types of ads into 3 main categories: Engagement Bait, Withholding Information, and Sensationalized Language. Engagement Bait We’ve all seen ads that ask for people to ‘like and tag your friend’ for one reason or another. What you might not know is that this is against Facebook policy, and can impact the delivery of your ads. Facebook defines these as “Ads with spammy content asking people to engage with it in specific ways, such as requesting likes, comments, and shares” as in the example below. Withholding Information You might have seen headlines like, “This ONE WEIRD TRICK cures cancer – doctors hate it!” which indicates that you won’t find out what the weird trick is until you clicked. This is considered withholding information and will also reduce delivery, or get you out-right disapproved. Sensationalist language  Facebook states that sensationalist language is “Ads that use exaggerated headlines or command a reaction from people but don’t deliver on the landing page”. If you’re claiming that Prunes are THE MOST POWERFUL weight loss hack KNOWN TO MAN!!!!!!, chances are you’re going to get reduced delivery. Facebook also goes on to state that we should expect the following about low-quality ads: Individual ads with low-quality attributes will see reduced distribution in our ad auction, or will be disapproved. This applies to all advertisers, but since we tend to see more of these characteristics in ads related to media, entertainment, politics or issues of national importance, they may be impacted more. If you’re in one of the categories above, be careful to give your copy extra scrutiny before publication. What You Can Do To Fix It The answer to this is very simple: Avoid any and all of the language! Resources Mentioned In Today's Episode: SmarterQueue is the best social media content scheduler I have come across. Known as the app that is “better than Buffer and better and cheaper than MeetEdgar,” SmarterQueue allows you to have “evergreen recycling” where you set up posts for Facebook, Twitter & Instagram that can be scheduled and then re-posted on autopilot. Tailwind for Pinterest- The only Pinterest scheduler you will ever need Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline By Peter Hollins Practical tactics to grow your willpower, stop procrastination, focus like a laser, and achieve whatever you set your mind to. Following through and finishing what you start- more valuable skills than you realise. They are a combination of traits that enables you to create the life you want - without having to compromise or wait. The alternative is a status quo that you’re stuck in. Is your life a series of unfinished tasks and intentions? That stops now. Above all else, this is a guide to understanding your brain and instincts better for optimal results. Channel massive productivity and mental toughness. Resist distractions, de-motivation, temptations, laziness, and excuses. •The surprising motivations that push us past obstacles. •How daily rules and a manifesto can help you achieve. •Valuable and insightful mindsets to view productivity from entirely new lights. Seize self-control and finally accomplish your big and small goals. •The science and tactics to beating procrastination easily. •Focus and willpower pitfalls you are probably committing at this very moment. •How to beat distractions, remain focused, stay on task, and get to what matters - consistently. Transform your life through productive habits and avoiding mental traps. You only have 24 hours in the day, but so does everyone else. You can be among those who make the most and accomplish exactly what they want. The ability to finish and follow through parallels your ability to be happy and fulfilled. Your life is in your hands, so make the most of it! Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>   How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Facebook Ad Hack #1: Use high-quality ad design In the world of Facebook advertising, the adoption would read: “Keep your ad quality, copywriting, and standards high.” No matter how good your ad copy or your bidding methods, a low-quality ad image can ruin all your other efforts. Without a high-quality ad design, your campaign’s almost certainly going to fail. Creating a Facebook ad design that looks trustworthy and outstanding isn’t too difficult. You don’t need the black belt in Photoshop to put together a simple well-designed Facebook ad. I personally use Canva.com though if you’re creative juices have stalled, you can always find loads of good designers over at fiverr.com Tip: Make sure that your Facebook ad design is at least 1200 x 628 pixels wide, and that the colours look good on every screen. Facebook Ad Hack #2: FB Messenger Ad Campaigns Not really a Facebook Ads hack, but a huge opportunity nonetheless. I’ve only seen two Facebook Messenger campaigns done well, so far. I don’t know if this is because I’m not in the target audience for those who are running them, or if there just aren’t any people running them yet. But, either way, this is a HUGE opportunity at the moment. To put it in layman’s terms: You can use Facebook Messenger ads to get people to interact with your brand via Messenger. Then, once they’ve messaged your page, you can run ads to them that show up as messages in their FB Messenger. It’s a bit like building an email list, but within FB messenger. 2. Rotate and Refresh Ad fatigue refers to the phenomenon of people being unable to process your ad psychologically after viewing it multiple times. In the earlier days of internet marketing, this was referred to as banner blindness. Particularly if you’re targeting a smaller audience, you won’t have to wait long before your ad is shown to the same person numerous times. You can monitor this in the ‘Frequency’ tab in ads manager. The more times a person sees an ad and takes no action, the less likely they are to convert. Yet, Facebook is still charging you every time the ad appears in the person’s newsfeed. This is verified in a study by Adspresso, which shows that when the ad frequency reaches 9, the average cost per click increases by 161% compared to the beginning of the campaign. To combat this, I recommend refreshing your ad creative when your frequency is moving upwards and your KPIs are declining. A new headline or image can help to get your campaign back on track. Not sure where to find good ad images? Take a look through a free stock library then add some text using Canva. Alternatively, you can incorporate multiple ads (creatives) into your ad set from the beginning and rotate them. The more ads you have in your ad sets, the longer you will have to wait before your frequency starts creeping up. Facebook Ad Hack #3: Present social proof You wouldn’t trust a stranger coming to speak with you on the street. That’s how people who have never heard about your brand will feel about your Facebook ads. When targeting an entirely cold audience that hasn’t been to your website before, use various types of social proof to spark more trust: Include numbers describing your product’s user number/benefits Include testimonials from high-profile clients Add client logos to your ad images Facebook Ad Hack #4: Master the art of FOMO and urgency If you’ve ever missed a flight or been the next person in the queue right when the store runs out of the thing you wanted, you know how bad this feels. FOMO – the fear of missing out – haunts us every single day. To put FOMO to good use, you can write Facebook ad copy that makes readers think that everyone else is already using your product and they’re the last ones out. By framing the question to make you think you’re the only one left out, this ad will get significantly more clicks than a similar one without the FOMO. Tip: Another way to catch people’s attention and create a sense of urgency is to promote a limited-time offer. Nobody likes to miss out on a great offer. Facebook Ad Hack #5: Keep It Simple Writing a long ad copy to present all your product’s features and benefits isn’t always the best you can do. People won’t read your ad copy if it’s too long and full of irrelevant information. What they’re looking for is a quick answer whether they should click on the ad or not. While Facebook allows up to 500 characters in the ad text, there’s no need to use all of it. Short and clear ad messages require less effort to be read, so people tend to like them more. For example, all the texts in this ad by NIKE are kept minimal. Instead of bragging about the greatness of their products, they let people look at the image and decide for themselves.  Read the full post: 7 Killer Facebook Ad Hacks To Sky Rocket Your Conversions (Part 2) over at PhilAdair.com Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

My Facebook Hacks: Now there’s a legit way to spy on your competitors Facebook Ads, without even leaving the Facebook platform. I don’t recommend copying your competitor’s Facebook Ads, as this will confuse your audience and leave them wondering which brand is which. Facebook Ad Hack #1: Spying On Your Competition Step 1: Go to your competitor’s Facebook Page Step 2: In the sidebar menu on their Facebook Page, click “Info and Ads” Step 3: Change the region to “Global” Here are all of your competitors Facebook Ads, for you to draw inspiration from. This is possibly one of my favourite Facebook Ads hacks, and so many people still don’t know about it! Spicing Up Your Ads With Emoji's SaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did. The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji. Adding emojis to your Facebook Ads is super easy: Find an emoji in Emojipedia Copy it to your clipboard In the editing phase, paste the emoji into your ad copy Emojis are another way to make your Facebook ads stand out. But, I’m guessing you didn’t even realise you could use emojis in your Facebook ads? Most people haven’t yet, and that is why this still works. Why does it work so well? Because Facebook is, first and foremost, a social media platform and your audience are there to watch dog videos and stalk their exes. Sprinkling a few emojis through your ad makes it look like the native content it’s meant to be. It makes your ad look a whole lot less like an ad! Again, use them sparingly and in line with your brand. Facebook Ad Hack #3: Stories And Placement Instagram and Facebook Stories Ads are relatively new placements and have been working incredibly well lately. Using Stories Ads for your business is a great idea – simply grab some good video content and voila! If you don’t have the time or budget to create video content, simply use a pre-made animated Instagram template, and you’re sorted! Facebook Ad Hack #4: Always Add Subtitles To Video Ads According to Facebook, captioned video ads have a 12% higher average view time than videos with no caption. Imagine you were at a meeting and suddenly, a loud video gets started on your phone. To avoid these kinds of situations, all the video ads on Facebook start playing without a sound: Facebook has said: “In mobile-feed environments, people prefer having the choice to opt in to sound. When feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both toward the platform and the advertiser.” If you don’t use video captions, people will never click on your ads as they don’t understand what the video is about.  Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

What Is the Facebook Pixel To Begin With? The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it’s important to install it before running Facebook ads.   Each ad account gets one default pixel to use. The code is made up of two main parts: the pixel base code and event code. The pixel base code tracks all of the traffic to your site.   Event codes are additional pieces of code you can add under the default pixel code to specific pages of your website that allow you to track certain actions on those pages.   The Step-By-Step Guide To Your Facebook Pixel Success! PDF Download of this episode with full instructions here >>   Here’s a closer look at the types of event codes you can add. Search: If you have an ecommerce site, you can place the Search event code on a search results page on your site. For example, if someone is searching your site for “leather sandals,” you can add that term to the code for that results page. View Content: Place the View Content event code on a product page, for instance, to track views of a particular piece of content. Add to Cart: Include this event code on the add to cart page of your website. If website visitors place items in their shopping cart but don’t complete the purchase, you can use the pixel data to run highly targeted ads just to those people. Add to Wishlist: If you have a wishlist option on your website, you can place this event code on the page to track the items people want most. Target them with a Facebook ad containing images of those specific items. Initiate Checkout: Place this event code on the page where someone begins the checkout process on your website. Add Payment Info: The Add Payment event code is triggered when someone adds payment information. Purchase: Place the Purchase event code on the thank-you page after people have purchased your product or service. If you have a new product coming out, you can design an ad for people who are already your customers. Lead: Use the Lead event code on the thank-you page after people have opted into a lead magnet or signed up for your webinar or newsletter. Complete Registration: Use the Complete Registration event code to track registrations to webinars, events, and so on. Custom: The beauty of the Facebook pixel is that you can customize it to meet specific business objectives. If you create a custom event, you’ll also need to create a custom conversion related to the event. Just a reminder here, again, if you haven't already installed the Facebook pixel on your website, please go ahead and do this now before you proceed. How Do I Create and Install the Facebook Pixel? Now that you know what the pixel is, you’re ready to install it and begin using it strategically. Open Facebook Ads Manager and click the top menu button (with the three lines on it) and select Pixels from the Assets column. The Step-By-Step Guide To Your Facebook Pixel Success! PDF Download of this episode with full instructions here >>   Discipline Your Thoughts: Uncover The Origins of Your Thoughts, Correct Common Thinking Errors, and Critically and Logically Assess Your Beliefs By Steven Schuster Do your impulsive thoughts and actions bring only trouble? Do you often grab your head muttering “what was I thinking?” There is a reason: our first, instinctual thoughts and actions are usually irrational and self-sabotaging. Discipline Your Thoughts will tell you why and also how can you correct it. We make thinking errors on a day-to-day basis. They come naturally, thus we don’t think that we think in a distorted way, however, they can have a severe negative effect on our lives. Knowing what they are and how to identify them, we can help ourselves making better choices. In what area of life? All of them: personal relationships, business choices, spending habits, health-related engagements.  Our mind doesn’t work the way we think it does. Become less irrational. This book aims to help you think about your thinking and find better solutions to your problems.  Why are first impressions so powerful and permanent?  Why do we rely on the first thought that pops into our mind?  How can certain advertisements make us open our wallet immediately?  How and why does our memory fool us on a daily basis?  Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. Discipline Your Thoughts reveals the many ways our intuition can deceive us, why we succumb to these everyday brain tricks and what we can do to inoculate ourselves against their effect. Simple, clear, and always surprising, this indispensable book will transform your decision making. Correct the errors in your thinking habits and resist falling into your mental ambushes. Why we take bad decisions following the opinion of the masses?  How we underestimate the power of emotions in rational decisions?  Why we need instant confirmation to support our ideas? How ego distorts the sense of reality?  Less biased thinking will lead to smart decision making which leads to better relationships, financial decisions, health-related choices. Make fewer mistakes in your thinking – prevention is easier than correction.  Improve your beliefs, social biases, and memory mix-ups by understanding how your brain works.   Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Welcome To The Online Marketing Strategies Podcast Show! I’m Phil Adair and it’s where I help you to fully understand online marketing so you can grow your business! You have to love what you do folks. If you’re job is about as appealing as a visit to the proctologist, or do you feel like you're living in a nightmare - one that you can't wake up from? then maybe it’s time for a change! Download My Latest eBook: The Definitive Guide On How To Start An Online Business https://www.philadair.com/the-definitive-guide-on-how-to-start-an-online-business Mind Over Mood, Second Edition: Change How You Feel by Changing the Way You Think Discover simple yet powerful steps you can take to overcome emotional distress - and feel happier, calmer, and more confident. This life-changing book has already helped more than 1,100,000 readers use cognitive-behavioural therapy-one of today's most effective forms of psychotherapy-to conquer depression, anxiety, panic attacks, anger, guilt, shame, low self-esteem, eating disorders, substance abuse, and relationship problems. Revised and expanded to reflect significant scientific developments of the past 20 years, the second edition contains numerous new features: expanded content on anxiety; chapters on setting personal goals and maintaining progress; happiness rating scales; gratitude journals; innovative exercises focused on mindfulness, acceptance, and forgiveness; 25 new worksheets; and much more.  Mind Over Mood will help you: *Learn proven, powerful, practical strategies to transform your life. *Follow step-by-step plans to overcome depression, anxiety, anger, guilt, and shame. *Set doable personal goals and track your progress (you can photocopy the worksheets from the book or download and print additional copies). *Practice your new skills until they become second nature. https://www.amazon.com/Mind-Over-Mood-Second-Changing/dp/1462520421/ref=sr_1_1?keywords=mind+over+mood&qid=1551752903&s=gateway&sr=8-1 Believe in your ability to work things out… If you're going through hell... keep going!  Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

For many people, the fear of rejection, a lack of optimism or a host of self-sabotaging behaviors hold them back from reaching their goals. The hurdle that keeps someone from crossing over the space between a mediocre life and an extraordinary life is a lack of mental strength. Your mind can be your best asset or your biggest weakness. If you don’t train it well, your negative thoughts will become a self-fulfilling prophecy. If you think I’ll never get hired, you’ll probably sit through an interview with slumped shoulders and lackluster responses. Your behaviour could prevent you from making a good first impression and ultimately decrease your chances of being hired. When you don’t land the position, your self-limiting beliefs are reinforced and the negative cycle continues. When you label yourself as not good enough or not smart enough, you equip your negative thoughts with the power to influence your emotions and behaviours. You can’t create positive change until you take back control of your thoughts. You can’t perform at your peak without a strong mindset. Picture someone you consider mentally strong. What does he or she look like? Often, people picture professional athletes or Navy SEALs as the most resilient. But you don’t have to have a World Series game or your life on the line to benefit from increasing your mental strength. Whether you’re leading a company or just want to be a better parent, building mental muscle will help you reach your goals. When you’re mentally strong, you become the best possible version of yourself. Building mental strength is the key to greater life satisfaction, enhanced performance and increased resilience. It’s about creating the kind of life you want and being bold enough to live according to your values. What could you accomplish if you were willing to risk rejection? What could you achieve if you pushed yourself to your mental and physical limits? How much could you do if you put your time and energy into the things that truly matter? A strong and resilient mind allows you to answer these questions with a confident anything. Listen to the full episode now:  Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Tiny Changes, Remarkable Results  By James Clear No matter your goals, Atomic Habits offers a proven framework for improving-every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviours that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. View on Amazon here >> Learn how to: make time for new habits (even when life gets crazy) overcome a lack of motivation and willpower design your environment to make success easier get back on track when you fall off course Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits-whether you are a team looking to win a championship, an organisation hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram  

10 Ways to Make Working From Home More Productive Everyone wants to be more productive. How incredible would it be to wake up with a to-do list that you can actually do? Unfortunately, life happens and distractions get in the way of a day's fully checked off checklist. I'm guilty of starting out with good intentions and then falling prey to the dings of my email and the bright lights of my phone.  I took it upon myself to stop the madness and slowly started implementing these things one by one...and it actually worked. You don't have to apply this list all at once but if you can get to a place where you are doing most of these things most of the time, then you are well on your way to a more efficient day. Find movement every 60 minutes. Some studies recommend every 30 minutes, but if you are deep in your work, getting up for a walk when you're in peak creativity is just as counterproductive. I opt for a five-minute walk or stretch every 60 minutes. The quick break allows your brain to pause and rejuvenate. If you're in a slump and finding yourself checking your phone or hopping on social media too much, it's also a good indicator that you should take a movement break. Stop multi-tasking. I'll admit it, I'm still guilty of this one ,though studies have proved that you become extremely less productive when you do multiple things at once. It's just the fact of the matter. When your brain can stop jumping from idea to idea, you become more focused, clear, and determined. When I left my corporate job to start my own business, there was a definite stigma about home offices. Virtual receptionists, virtual office - many entrepreneurs did anything they could to make it seem they worked from a "real," not a home, office. Now, of course, having a home office no longer implies a lack of professionalism or success; in fact, some of the most successful people I know work from home.  What am I reading this week: Goals: How to Get Everything You Want-Faster Than You Ever Thought Possible By Brian Tracy Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true. Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life. This book has been a life-saver for me. "Goals" have been a very important part of my life from my earliest years...but not called by that "name." I am beginning to understand from his book what a "goal" is and how to write one (or more) that puts fire in your belly to get what you want done actually accomplished. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram  

How Does Retargeting Work? Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance.   Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels. Why cart abandonment happens: There are multiple reasons for users to not complete the checkout process. Following are some of them. Trouble during payment because of credit/debit card issue. Extra charges like shipping and taxes. Looking for coupons online to get a discount. Distracted by external sources. Bad internet connection. Waiting for approval of another person. Too long and complicated checkout process. Looking for product reviews. They don’t trust your site. It’s a high ticket item and they are still warming up to the purchase. Listen to the full episode now:  Books mentioned in this episode: The Compound Effect by Darren Hardy Darren is today's preeminent Success Mentor having been a central business leader in the personal growth and success industry now for more than 20 years.  Darren led the rebirth of SUCCESS Magazine as its publisher and founding editor.  The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default.  No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including: How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. The acceleration secrets of super achievers. Do they have an unfair advantage? Yes they do, and now you can too! Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.   Free Mini-Online Course. Start here >>     How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram