Podcasts about keywordtool

0€ Pinterest Content Planner sichern: https://luisa-kohlhas.de/pinterest-content-planner/ Trendthemen bei Pinterest einreichen: https://creators.pinterest.com/de/trends/submit-your-content/ Keywordtool: https://keywordtool.io/ In dieser Folge unseres Podcasts tauchen wir tief in die Welt von Pinterest ein und diskutieren die neuesten Trends und Best Practices für das Jahr 2024. Erfahre, wie du die monatlichen Trendprognosen effektiv nutzen kannst, um deinen Content perfekt zu timen und deine Sichtbarkeit zu maximieren. Was du in dieser Episode lernst: Timing für Posts: Lerne, wann du was posten solltest, um die beste Engagement-Rate zu erzielen. Anfänger-Tipps: Erhalte praktische Tipps, um erfolgreich auf Pinterest zu starten. Strategien für fortgeschrittene Nutzer: Wie du durch konsequentes Branding und qualitativ hochwertigen Content deine Reichweite erhöhen kannst. Erstelle deinen Pinterest Account, vergrößere deine Reichweite und verkaufe deine Produkte auf Pinterest. → Sichere dir Start Pinning: ⁠⁠⁠⁠https://luisa-kohlhas.de/pinterest-onlinekurs-start-pinning/⁠⁠⁠⁠ Sichere dir die Pinterest Starter Roadmap: → Jetzt für 0€ sichern ⁠⁠⁠⁠https://luisa-kohlhas.de/pinterest-checkliste-kostenlos/⁠⁠⁠⁠ Du benötigst Unterstützung? Dann buche dir hier einen Termin. → Jetzt für 0€ buchen: ⁠⁠⁠⁠https://luisa-kohlhas.de/beratung/⁠⁠⁠⁠ → Folge mir auf Instagram für Einblicke hinter die Kulissen: ⁠⁠⁠⁠https://www.instagram.com/luisa.kohlhas/⁠⁠⁠⁠ Im Podcast Pin Thoughts erfährst du, wie du eine automatisierte Omnipräsenz erfolgreich nutzt. Mit diesem Podcast erreichst du mehr Reichweite, Traffic und Umsatz. Pinterest bietet für dein Business oder deinen Online Shop eine Chance auf mehr Sichtbarkeit. Nutze eine Omnipräsenz, um deine Selbstständigkeit und dein Online Business effektiv zu vermarkten. --- Send in a voice message: https://podcasters.spotify.com/pod/show/luisakohlhas/message

Join Steven Pope, founder of My Amazon Guy, as he dives into a detailed, first-time review of Sellerise, an all-in-one Amazon seller tool. Steven explores various features from review management to keyword tracking, providing insightful commentary on each functionality. This review is perfect for Amazon sellers seeking a comprehensive tool to streamline their operations and boost their marketplace performance. Discover if Sellerise is the right tool for your Amazon business!-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the Show.

Wer mit seiner Website bei Google ranken will, muss wissen, wonach die Zielgruppe sucht. Deswegen steht die Keyword-Recherche bei SEO immer ganz vorne. Aber wie arbeitest du an deinen relevanten Begriffen? Zwei Situationen sehen wir oft: Einsteiger scheitern oft an den komplexen SEO-Tools mit ihren tausend Funktionen Fortgeschrittene suchen nach neuen, effizienten Methoden, Keywords zu verarbeiten Deswegen haben wir jetzt ein eigenes Keyword-Tool entwickelt – und zwar auf ChatGPT Basis. Unser Keyword Assistant ist ein sogenanntes CustomGPT. Hierfür haben wir eine Keyword-Datenbank an ein geschlossenes ChatGPT angeschlossen. So kannst du per Chat echte Keyword-Daten einfach abfragen – und direkt weiterverarbeiten. Das Tool ist extrem intuitiv. Einzige Bedingung: Du benötigst einen ChatGPT Plus Account. Wir nennen unser neues Tool Keyword Assistant. In der Podcast-Folge beschreiben wir die Hintergründe für die Entwicklung. Einen Zugang gibt es über unsere SEO Academy. 📈 Mehr Charts und Analysen zur Episode 📪 SEO Insights Newsletter 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

Over the past weekend, we had our IFCA event in Scottsdale and one of our amazing speakers was Brock Johnson (you've probably seen him on Instagram). We learned so much from Brock that we wanted to share some of his top tips and strategies with you to grow your Instagram and grow your engagement in 2024 and beyond.    Time Stamps:   (0:50) Our Event This Past Weekend (1:48) Picking a Niche (1:59) Optimizing Your Profile (4:10) SEO and Keywordtool.io (4:40) 4 Keys to Growth (8:30) Repurposing Your Best Content (9:34) Clear CTA's (11:43) Upcoming Masterclass ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Haben Sie jemals darüber nachgedacht, wie Sie mit Amazon Brand Analytics die Top-Marken und Bestseller identifizieren können? Stellen Sie sich vor, Sie könnten die effektivsten Keyword-Strategien Ihrer größten Konkurrenten kennenlernen und nutzen. In dieser spannungsgeladenen Episode geben wir Ihnen genau diese Einblicke. Gemeinsam erforschen wir die Möglichkeiten von Helium 10, einem Tool, das Sie dabei unterstützt, Ihre Konkurrenten auf Amazon genau zu analysieren und deren Aktivitäten und Erfolgsgeheimnisse zu entschlüsseln. Kommen Sie mit auf eine Reise in die Welt der Verkäuferstrategien, Keyword-Optimierungen und PPC-Trends. Wie können Sie die Suchbegriffe und PPC-Trends Ihrer Konkurrenten analysieren und Ihre eigenen Strategien verbessern? Und was ist das Geheimnis hinter der Nutzung von Helium 10, um das Beste aus diesem Tool herauszuholen? In dieser Episode wird das alles und noch mehr enthüllt. Wir gehen auch auf verschiedene Pläne von Helium 10 ein und erklären, wie Sie einen Rabattcode erhalten können. Um keine neuen strategischen Einblicke und Tipps zu verpassen, abonnieren Sie unseren Podcast und bleiben Sie immer auf dem Laufenden. Lassen Sie uns gemeinsam die Amazon-Welt erobern und die Konkurrenz überholen! In Folge 94 des Serious Sellers Podcast auf Deutsch, Marcus diskutieren: 01:15 - Recherchiere die besten Suchbegriffe aus der Hochsaison 02:25 - Finden den Bestseller mit der Amazon Brand Analytics 04:44 - Neu: Historische Keyword Recherche mit Cerebro 10:08 - Welche PPC Suchbegriffe machen den Umsatz der Amazon Produkte 14:54 - Werde Alamiert über Rabatt Aktionen deiner Konkurrzen mit Insight Dashboard 21:50 - Schlage deine Wunschfunktionen für Helium10 vor Transkript Marcus Mokros: In der heutigen Episode erwarte dich wieder eine Verkäuferstrategie-Spezialausgabe. Wir gehen über Helium 10 und wie du es Maximum daraus holst, und hier in dieser Episode speziell durchleuchten wir unsere stärksten Konkurrenz. Wie haben Sie sich entwickelt mit Ihren Keyboard-Strategien? Wie haben Sie Ihre Keyboards, ihre Suchbegriffe optimiert aktuell, aber auch in der Vergangenheit, zu speziellen Events Und wie kannst du dir anzeigen lassen, welche Aktivitäten deine Konkurrenten über den Tag durchführen, zb. Preiserhöhnen, rabattaktionen schalten, ihr Listing bearbeiten? All das erfährst du in dieser Episode. Hallo zusammen und willkommen beim Serious Seller Podcast auf Deutsch. Mein Name ist Markus Mockross, und das ist die Show, in der wir alles um Amazon, fba, private Label besprechen, was Unzendler, auf Deutsch gesagt, ernsthafte Umsätze generiert. Daher auch der Name der Show Serious Seller Podcast auf Deutsch. Marcus Mokros: Und damit kommen wir direkt zum Punkt 1. Konkurrenzumsätze in der letzten Saison. Wofür kann das interessant sein? Ja, stell dir mal vor, du hast ein Produkt, was du dir gerade angucken möchtest, und das hat aktuell Nebensaison. Wenn du jetzt recherchierst nach den Umsätzen deiner Konkurrenten, nach den Suchbegriffen, die sie verwenden Du bekommst nur unrelevante Daten. Vielleicht ist es sogar so, dass viele Händler aktuell gar nicht anbieten, weil sie in der Nebensaison gar keine Lagerkosten haben wollen und keine PPC-Werbung schalten. Und du breitest dich vor mit einer Basis von Daten, die komplett anders sein wird, so bald die Käufer kommen in der Saison, und darum dreht sich unser erster Heck. Und als erstes wollen wir dann mal rausfinden, wen wir überhaupt unter die Lupe nehmen wollen als unseren Konkurrenten. Marcus Mokros: Wie machen wir das denn, wenn der gerade gar keine Produkte aktiv hat? Dafür gibt es eine Möglichkeit, und zwar die Amazon Brand Analytics. Dafür kannst du es benutzen. Wenn du deine Marken registriert hast bei Amazon und in der Markenregistrierung bist, hast du das Tool. Das ist ziemlich cool, Das zeigt ja einiges an Daten, und deswegen wollen wir es jetzt benutzen. Marcus Mokros: Nimm mal hier ein Beispiel Wir wollen Strohhalme verkaufen, aber Sonderstrohhalme mit Weihnachtsmotiven. Jetzt, wo ich die Episode aufnehme, anfang September die Sommerferien sind gerade vorbei Absolut unrelevant, niemand kauft die Dinger, und deswegen kannst du auch davon ausgehen, dass die Suchergebnisse komplett anders sind. Die Leute schalten dafür keine Werbung, die sind vielleicht nicht mal findbar. Deswegen unser Ziel mit der Brand Analytics von Amazon. Wir wollen jetzt erstmal überhaupt die Bestseller identifizieren, und dafür locken uns im Cell Essential ein und rufen die Brand Analytics auf und wählen als Datum das Datum, was für uns relevant ist, zum Beispiel der letzte Dezember. Der ist doch sicherlich recht relevant, um die Umsätze von Weihnachtsstrohhalm anzugucken, Und deswegen wählen wir als Zeitraum den Dezember aus letzten Jahres, 2022, und setzen den Zeitraum auf Monatlich. Wir wollen uns den ganzen Monat angucken lassen, und damit schicken wir die Anfrage ab und bekommen von Amazon jede Menge Daten zurück Und unter anderem auch, wer denn die meisten Klicks bekommen hat in der Kategorie, wer die Top Brands waren, wer der Bestseller waren, und das interessiert uns, wer ist der Bestseller für den wichtigsten Suchbegriff in dieser Nische? Marcus Mokros: und den nehmen wir uns damit als Basis. Falls du es nicht hast, kein Problem, du kannst es auch einfach machen mit einer Marke, die du jetzt aktuell findest, die dein Produkt anbietet. Höchstwahrscheinlich wird die auch schon letzten Dezember verkauft haben oder eben in der letzten Saison und wird ja auch jede Menge Daten geben. Dann gehen wir weiter, und das ist der nächste Schritt. Da öffnen wir Helium, tensy, rebro und das Keyword Tool, in dem wir Suchbegriffe recherchieren können, und denkt da als Anwendungsbereich einfach mal an Produkte vielleicht, die sich speziell als Geschenk eignen oder die zu einem bestimmten Zeitraum im Jahr einfach viel mehr nachgefragt werden, zum Beispiel Produkte, die für Muttertag heiß laufen, oder sei es der Suchbegriff Dekoration, frühling jetzt Anfang September wahrscheinlich absolut irrelevant. Marcus Mokros: Oder sei es Deutschlandflagen, könnte ich mir vorstellen, wird auch nicht so viel verkauft wie zum Beispiel während der letzten WM. Wenn so bald Fußball ist, europameisterschaft, da laufen Dinger heiß. Also all solche Produkte, die haben ihre Saison, und da willst du dann passend zum Datum gucken können, und das machen wir genau jetzt. Als erstes nehme uns mal die Asens, die Amazon Artikelnummern von den Konkurrenten, die wir uns angucken wollen, hier in die Zerebro Suchmaske rein, oder eben, wenn du es halt aus der Brand Analytics hast, nimmst du daraus ich habe es mal hier für das Beispiel genommen einfach die beiden passenden Strohhalmsets, die ich hier auf Amazon sehe, die solche Weihnachtsmotive haben, das ist einmal einer mit weißen Strohhalm, der goldene Punkte und Sterne hat sicherlich typisch Weihnachten und einmal einer mit komplett golden Strohhalm, und da gehe ich jetzt davon aus, das sind meine Weihnachtsmotive, die passend sind für meine Abfrage. Marcus Mokros: Die werfe ich jetzt mal in Zerebro rein und klick direkt mal auf Keywords erhalten und gucke, was mir da ausgespuckt wird als wichtigste Suchbegriffe, und da bekomme ich 1600 Keywords zurück, für den diese Papierstrohhalme auftauchen. Also Trinkhalm, gold Strohhalm, schwarz gold, weihnachtsstrohhalme sehe ich auch schon dabei. Jetzt gehe ich mal mal ein bisschen tiefer und ändere jetzt hier die Suchmasken und klicke auf Suchvolumen und sag mal, zeig mir nur Suchbegriffe an, für die die Produkte auftauchen, die mindestens 300 Aufrufe im Monat haben also wirklich Suchbegriffe, die auch wirklich viel benutzt werden. Und dann trage ich noch einen zweiten Filter ein, und zwar Position. Und da sage ich Zerebro zeigt mir nur die Suchbegriffe an mit mindestens 300 Suchen im Monat, für den meine Artikel auf Rang 1 bis 15 erscheinen, also für die ich auch noch weit oben findbar sind, und da wird es schon mal deutlich dünner. Marcus Mokros: Jetzt habe ich nur noch drei Keywords, die hier mal eine Suche passen. Das sind überraschenderweise Strohhalme-Gold, plastik-bestärk-gold und Strohhalme-Hochzeit. Also noch gar nichts mehr zu lesen von diesem Weihnachtszug begriffen, einfach weil es gerade außerhalb der Saison ist. Und jetzt lösen wir das Problem. Es gibt einen neuen Button. Den hast du, wenn du Helium-Ten mindestens jetzt in der Diamond-Version hast. Marcus Mokros: Die hatten vorher nur die Elite-Mitglieder Das Helium-Ten-Paket, was 400 Dollar im Monat kostet, und das ist jetzt eine Stufe runtergerutscht. Das ist jetzt auch zugänglich für alle Diamond-Mitglieder. Eine große Sache. Ich weiß, die Elite-Mitglieder haben das Regel benutzt und sich regelüber gefreut über das Update. Und da klicke ich jetzt mal auf den Button, Und was ich dann bekomme, ist eine Statistik, die mir zeigt, für wie viel Suchbegriffe in den Organischen suchen und in den PPC anzeigen dieses Produkt über die Zeit findbar ist. Marcus Mokros: Und was eine Überraschung in den Weihnachts-Wintermonaten sind, ist, deutlich mehr Suchbegriffe, für die es findbar ist. Und dann geht das Ganze runter. Und in diesem Balkengraf klicke ich jetzt mal auf den Dezember 2022 und klicke auf Filter anwenden. Jetzt lädt sie Reblow einmal neu Und was ist jetzt passiert? Ich habe plötzlich andere Keywords, die mir angezeigt werden, mit den gleichen Filtern, die ich vorhin benutzt habe, aber jetzt filter ich einfach den Datenstand vom Dezember 2022 und nicht mehr den aktuellen Monat, und damit habe ich diesen Suchbegriff, zum Beispiel Strohhalmhochzeit, nicht mehr drin. Ich sehe hier Strohhalme Gold, goldestrohalbe Papierstrohhalme und Strohhalme Weihnachten Eine andere Sortierung als bei meiner Suche vorhin. Marcus Mokros: Das Suchvolumen hat sich plötzlich geändert, weil wir jetzt ganz andere Daten haben. Wir recherchieren jetzt wirklich anhand der Daten in der Saison, anhand der Daten zu dem Zeitpunkt, wo wirklich die Kaufnachfrage da ist, nach unseren Strohhalmen Weihnachtsmuster, und jetzt haben wir eine ganz andere Basis, um unser Listing zu erstellen, unser Listing zu optimieren und unsere PPC Kampagnen zu erstellen. Nehmen wir ruhig noch ein zweites Anwendungsgebiet jetzt, und zwar analysiere, welche PPC Keywords den Umsatz machen und da zum Beispiel welche Keyword Rankings von einem Monat mit hohen Umsatz, und da zum Beispiel, welche Keywords speziell, welche PPC Keywords siehst du in einem Monat mit hohen Umsatz? Wenn du das jetzt mal vergleist und nimmst dir einen Monat, wo der Konkurrent einen tieferen Umsatz hat, einen deutlich tieferen Umsatz, und dann vergleiste mal, welche PPC Keywords siehst du jetzt und verstehst, welche sind weggefallen. Dann weißt du auch automatisch, welche PPC Keywords sind jetzt für den Umsatzrückgang verantwortlich. Marcus Mokros: Und die Analyse sagt dir was sind die effizienten Suchbegriffe, interessante Technik, oder zum Beispiel gibt es mehrorganische Suchbegriffe plötzlich? Das ist auch interessant zu wissen. Wächst die ganze Nische oder geben die Konkurrenten mehr oder weniger Geld für PPC aus? In dem Beispiel gerade haben wir das gesehen, dass in bestimmten Monaten gar keine PPC Werbung mehr geschaltet wurde, und damit hat Cerebro uns auch weniger Treffer angezeigt in den bestimmten Monaten. Also viele Anwendungsgebiete. Und dafür nehme ich mal hier ein anderes Beispiel Produkt, und zwar Reifentaschen, kennst du vielleicht. Marcus Mokros: Wenn es Zeit ist was ja wieder bald ist für die Winterreifen, dann kommen die Sommerreifen vom Auto runter, und manche Leute packen die dann nochmal in Reifentaschen ein, damit die auch schön sauber bleiben, nicht zu stauben oder eben beim Transport das Auto nicht schmutzig machen. Und da habe ich jetzt auch den Eindruck, dass es dafür eine sehr, sehr starke Saison geben mag. Also gehe ich jetzt mal auf Amazon und gib den Suchbegriff Reifentaschenset in die Suche ein und ziehe mir mal den Bestseller raus. Das sind hier Cienfira-Set für Reifentaschen für 18,99,. Marcus Mokros: Schöner Preis. Dir ticke ich nur mal, kopiere ich mir jetzt und füge sie hier in Cerebro ein klick auf Keywords erhalten, dann bekomme ich ja jede Menge Suchbegriffe angezeigt, für das dieses Reifentaschenset auftaucht, und zwar 619 gefilterte Keywords, die ich hier bekomme. Auch für dieses Beispiel klick ich auf Historischen Trend Anzeigen, und jetzt sehe ich wieder schön meine Grafik, in welchen Monat in den letzten 12 Monaten, in den letzten 24 Monaten, so wie es mir anzeigen möchte, sehe ich denn hier wieviel Keywords, und das unterteilt in organische Keywords und in die Anzahl der PPC Keywords. Und da fällt mir auf, dass der Anbieter zwischen Oktober und März PPC Kampagnen geschalten hat und zwischen April und September keine mehr, und seine, die die Menge der Suchbegriffe unter dir aufhinde, ist, die gehen konstant runter. Also dadurch, dass seine ppc Kampagne abgeschaltet hat, hat er weniger und weniger Umsatz. Und jetzt aktuell im September, ist die Anzahl der, der der Suchbegriffe, unter die seine, sein z auftaucht, am geringsten. Marcus Mokros: Nicht das zum Beispiel vergleiche, hatten wir hier im oktober vom letzten jahr einen Balken im Diagramm, der wahrscheinlich doppelt so hoch ist, und damit habe ich auch viel mehr Daten in dieser zeit. Was auch interessant ist, könnte einfach auch an dem produkt liegen. Oktober ist ja einfach der monat, wo die winterreifen gewechselt werden. Wo die winterreifen drauf kommen, kann es vielleicht sein, dass man diese reifentaschen bevorzugt kauft, wenn die sommerreifen eingelagert werden sollen. Und dann, wenn es der teil vom jahr ist, wo die, wo die sommerreifen mit aus auto kommen, und die winterreifen kommen, wieder in die ecke, in die garage, dann ist die nachfrage nach den taschen vielleicht nicht so hoch, weil weil die für die meisten sind die winterreifen eben sowieso nicht die schönen Räder, die besonders gut aufgehoben werden mussten, oder die Leute haben dann einfach schon die taschen, weil sie die erstmals für die sommerreifende kauft haben. Marcus Mokros: Auf jeden fall sehr interessanter schad kann man eigentlich viel von ablesen. Kommen wir zum nächsten punkt hier in dieser episode, und zwar noch mal zu insides dashboard. Da habe ich in der letzten episode schon drüber gesprochen, und das ist auf sehr viel interesse getroffen. Das hat mich gefreut, weil insidesport, das ist wirklich zum tief eintauchen für den händler, der schon sehr aktiv ist. Das ist kein anfängertool, aber umso hilfreicher für händler, die einfach weiter optimieren wollen, weil hier zieht ihr helium 10 praktisch auf der startseite, wenn ich ein lockst Daten zusammen von verschiedenen helium 10 tools, aber auch aus dem hezela essential, die du so auf einen blick nie zusammen siehst, dass erspart ihr jede menge klickerei, wenn du es dann überhaupt daran kommen würdest. Marcus Mokros: Das macht insidesport so cool, und das hat angefangen als überblick über deine eigenen artikel, und in der letzten episode ist eben der vergleich dazu gekommen, den du von deinen artikeln zu den top konkurrenten machen kannst, und das wollen wir uns jetzt noch mal genauer angucken. Wie überwachen wir deine konkurrenten? du kannst fünf konkurrenten auswählen für deinen artikel, und das kann schon sein, dass der helium 10 ein paar selber vorgeschlagen hat, aber das kannst du natürlich editieren nebenan einfach zum beispiel auf amazon suche machst und im x-ray auswählst, welche, welche verkäufe ab den höchsten umsatzwert, wirklich das relevante ähnliche produkt zu dir, und kopiert ja die asens und wir sie dort ins insidesport, und zwar nicht irgendwo, sondern wenn du auf der startseite bist, bist du auf meine produkte und das ist so ein klein feil neben deinem produkt, der nach unten zeigt. Da klar kannst du das menu einfach ausklappen und vergrößern, und wenn du das machst, dann öffnet sich eben ein kleines untermenü. Da steht dann kompetitors bzw konkurrenten, und dort kannst du dann die hinzufügen, und da siehst du jede menge interessante sachen. kommt den titel mit dem bild angezeigt, aber du siehst jetzt hier schon einige detailangaben, zum beispiel der preis, der monatliche umsatz. Marcus Mokros: Helium 10 bewertet dir die qualität von dem listing. Du siehst den fulfillment typ, ob er über amazon lagern verschickt oder das ganze selber macht. Du siehst, wieviel Varianten sein produkt hat, und du bekommst hier schon angezeigt, ob er gerade coupons schaltet, also eine werbemaßnahme, und wenn ja, siehst auch, wieviel prozent rabatt er mit den coupons einräumt. Schon mal auf den ersten blick eine sehr, sehr interessante information. Du bekommst auch die info, über wie viele suchbegriffe dein konkurrent findbar ist, und kannst darüber dann auch eben zehn. Sind da vielleicht suchbegriffe dabei, wo er nennenswerte verkäufe drüber macht, für die du gar nicht gelistet bist? das wäre doch interessant zu wissen. Marcus Mokros: Ah, da muss ich weiter optimieren, für den muss ich auch noch gerankt werden, um da mein mein maximum an umsatz rauszuholen. Oder du willst ppc werbung schalten. Auch da bekommst du angezeigt, für welche ppc begriffe ist dein konkurrent findbar, für die du nicht findbar bist. Also hat deine kampanie da vielleicht defizite. Dann willst du das auch schnell nachbessern. Aber du hast noch mehr außer diese kleine übersicht. Du kannst noch speziell alarm Einrichten und definieren. Marcus Mokros: Zum beispiel kannst du definieren Gib mir einen alarm, also eine meldung, wenn ein Konkurrent deutlich in seinem bestseller rank fällt oder steigt, also wenn er plötzlich verschwindet, wenn er plötzlich einen Umsatzrückgang hat oder eben einen gewissen Umsatzanstieg, und was du dann machen kannst, ist zu gucken, was ist da genau passiert, weil auch dafür bekommst du Alarme. Du wirst informiert, wenn dein Konkurrent etwas geändert hat, und zwar ziemlich genau. Wenn er sein Titel ändert, bekommst du das ganz genau so gesagt. Wenn der Konkurrent sein Listing ändert, wenn ein Konkurrent die Bilder ändert, wenn er mehr PPC-Werbung schaltet, und jedes Mal, wenn du siehst, er verbessert sich deutlich in seinem Bsr, in seinem Bestseller-Rank, dann willst du nachgucken, was hat er da gemacht, und siehst okay, er hat sein Titel optimiert, muss er es vielleicht auch machen, oder er jetzt seinen Listingtexte überarbeitet oder ein Foto ausgetauscht. Also auf jeden Fall sehr interessante Sachen. Du bekommst mit, wenn er sein Preis ändert, wenn er Rabatt-Aktionen machst, und kannst du vielleicht gleichziehen, damit er nicht dir die Käufe stählt. Und das Schöne ist auch, du siehst nicht nur, was er gemacht hat, sondern bei vielen Fällen siehst du auch den Vergleich. Marcus Mokros: Helium Ten Insights, der Sport, zeigt dir zum Beispiel bei dem Titel an wie ist sein neuer Titel, und in der Spalte daneben wie war sein Titel vorher? und du kannst direkt vergleichen ah, wie hat er seine Titelstruktur verändert? welche Suchbegriff hat er neu reingenommen oder welchen Wortlaut hat er neu reingenommen? sehr, sehr interessant. Damit musst du nicht raten. Marcus Mokros: Du bekommst es im Insights-Disch-Bord direkt vor deiner Augen zum Vergleichen, zum Rauslesen angezeigt, und das kannst du dir alles als Alarm konfigurieren und kannst zum Beispiel sagen ja, es schickt mir einen Alarm, wenn sich der Bestseller-Rank ändert, aber nur, wenn er deutlich ansteigt, zum Beispiel bei mindestens 25 Prozent, und informiere mich, wenn er fällt, zum Beispiel mindestens um 25 Prozent. Du kannst dir den Review-Account anzeigen lassen, wenn er, wenn sich sein Review-Account ändert, aber auch da definieren, dass es eine deutliche Änderung sein muss, zum Beispiel, wenn er plötzlich 20 Prozent mehr Reviews hat. Da willst du auch gucken, was hat er gemacht. Oder natürlich, wenn die fallen Fehler. Ich hatte da irgendetwas gemacht, was man nicht machen sollte. Marcus Mokros: Amazon ist ihm auf die Schläche gekommen und hat ihn seine Bewertungen gelöscht. Genauso bei den Sales, bei den Stückzahlen. Da kannst du auch sagen, wenn sie seine Sales, seine Stückzahlen, die er am Tag verkauft, ändern um zum Beispiel 50 Prozent, dann schickt mir in dem Fall einen Alarm. Also du hast alles direkt konfigurierbar. Das gleiche gilt auch für andere Felder, wie zum Beispiel für den Preis, und auch da kannst du entscheiden willst du einen Alarm, willst du keinen Alarm Bei einer Änderung? wie groß muss die Änderung sein, damit du einen Alarm angezeigt bekommst. Marcus Mokros: Also du kannst Inside-Dashboard wirklich zu deinem Tool machen und die Daten herauslesen, die dich interessieren. Und kann es vielleicht sein, dass es noch irgendwas gibt, wo du sagst das würde mich jetzt speziell interessieren, und da bist du jetzt gefragt. Wenn du bei Helium 10 eingeloggt bist, siehst du oben in der Navigation das Fragezeichen, das eigentlich um Hilfe zu bekommen, um den Support zu kontaktieren. Aber indem du die Menü liest du auch teilen sie ihre Ideen, neue Funktionen anfordern? also gibt es da Daten, wo du sagst, die hätte ich gern im Auge behalten, die möchte ich direkt schon beim Einloggen im Inside-Dashboard sehen. So möchte ich meine Konkurrenz analysieren und klick hier, klick auf das Fragezeichen, klick auf neue Funktionen anfordern. Marcus Mokros: Beschreib, was dir speziell im Inside-Dashboard noch einfällt, was du gerne noch analysieren möchtest. Helium 10 mit noch reihenweise Updates dafür bringen, das kann ich dir versprechen. Aber wenn du was Spezielles hast, hier kannst du selber aktiv werden und mitwirken. Was zum Beispiel demnächst kommen wird, ist, die Konkurrenz pro Variante anzusehen. Momentan siehst du einfach dein Artikel, dein Parentartikel, dafür trägst du die Asen ein. Aber bleib mal bei den Reifentaschen. Stell dir vor, du bietest Reifentaschen an für Motorräder, für Autos oder für Traktoren. Marcus Mokros: Dann hast du da bei den einzelnen Varianten wahrscheinlich schon komplett andere Konkurrenz. Wahrscheinlich wird die Nische der Reifentaschen für Traktorreifen von anderen Händlern dominiert, und deswegen wäre es schön, deine Konkurrenz pro Variante individuell festlegen zu können, und das wird in Zukunft kommen. Das Update steht jetzt kurz bevor, also da sind sie. Vieler machen, falls du kein Diamondplan hast. Also das sind die meisten Tools, die, über die ich heute gerede sind. Die sind im Diamondplan zugreifbar. Marcus Mokros: Wenn du den Platinumplan hast, siehst du vielleicht Teile davon oder gar nichts. Deswegen wird es sich für dich lohnen, wenn du aktiver Händler bist, wenn du einige Produkte hast, deinen Nutzen daraus zu ziehen, und ich kann dir nur raten, probier es mal aus, vielleicht für ein paar Monate, und du wirst sehen, dass du es täglich benutzt, und falls nicht, kannst du dich bei Helium Tanya immer zurückstufen lassen. Du kannst auf Pläne klicken und wieder zurückwechseln in deinen tieferen Plan, wenn du damit zufrieden bist und hast es zumindest einmal für dich ausprobiert. Also, wenn du es machen willst, und falls du gerade kein aktiven Rabatt hast, dann kannst du den nehmen. Marcus Mokros: Markus 10, da kannst du auch den Support anschreiben und sagen, du willst wechseln von zum Beispiel Platinum auf den Diamondplan und sagst, du möchtest aber noch einen Rabattcode nutzen, markus mit großen M, mit C geschrieben. Markus 10, das gibt dir lebenslang 10% Rabatt, und dann weißt du auch, dass du auch dann noch Spaß. Also beim Plan wechseln kannst du ansonsten nämlich kein Rabatt nutzen. Aber wenn du den Support anschreibst dafür, dann meldest du das gerne für dich das noch als Tipp dazu. Hey, ich hoffe, dir hat diese Sonderepisode gefallen, ohne Gast, aber mit ganz, ganz viel Wissen zu Helium 10, wie du es wirklich wirklich fortgeschritten benutzt. Mir ist mal Spaß gemacht, wieder Sonderepisode zu haben. Die nächste wird definitiv wieder mit Gast sein, und wenn es dich interessiert und du noch nicht abonnierst, mach's jetzt klick auf abonnieren, folgen, subscribeen, wie es in deiner Podcast App heißt, damit du auch benachrichtigt wirst, wenn die nächste Episode erscheint. Also viel Erfolg beim Ausprobieren, und wir hören uns nächste Woche wieder. Ciao, ciao.

In this video, we're excited to introduce you to an amazing ASO (App Store Optimization) tool that simplifies the keyword research, tracking, and optimization process for app developers and marketers. Get ready to supercharge your app's visibility and downloads with ease! Here's what this all-in-one ASO tool can do for you:

We covered computer and internet copyright law in a previous episode. That type of law began with interpretations that tried to take the technology out of cases so they could be interpreted as though what was being protected was a printed work, or at least it did for a time. But when it came to the internet, laws, case law, and their knock-on effects, the body of jurisprudence work began to diverge.  Safe Harbor mostly refers to the Online Copyright Infringement Liability Limitation Act, or OCILLA for short, was a law passed in the late 1980s that  shields online portals and internet service providers from copyright infringement. Copyright infringement is one form of immunity, but more was needed. Section 230 was another law that protects those same organizations from being sued for 3rd party content uploaded on their sites. That's the law Trump wanted overturned during his final year in office but given that the EU has Directive 2000/31/EC, Australia has the Defamation Act of 2005, Italy has the Electronic Commerce Directive 2000, and lots of other countries like England and Germany have had courts find similarly, it is now part of being an Internet company. Although the future of “big tech” cases (and the damage many claim is being done to democracy) may find it refined or limited. That's because the concept of Internet Exceptionalism itself is being reconsidered now that the internet is here to stay. Internet Exceptionalism is a term that notes that laws that diverge from precedents for other forms of media distribution. For example, a newspaper can be sued for liable or defamation, but a website is mostly shielded from such suits because the internet is different. Pages are available instantly, changes be made instantly, and the reach is far greater than ever before. The internet has arguably become the greatest tool to spread democracy and yet potentially one of its biggest threats. Which some might have argued about newspapers, magazines, and other forms of print media in centuries past. The very idea of Internet Exceptionalism has eclipsed the original intent. Chris Cox and Ron Widen initially intended to help fledgling Internet Service Providers (ISPs) jumpstart content on the internet. The internet had been privatized in 1995 and companies like CompuServe, AOL, and Prodigy were already under fire for the content on their closed networks. Cubby v CompuServe in 1991 had found that online providers weren't considered publishers of content and couldn't be held liable for free speech practiced on their platforms in part because they did not exercise editorial control of that content. Stratton Oakmont v Prodigy found that Prodigy did have editorial control (and in fact advertised themselves as having a better service because of it) and so could be found liable like a newspaper would. Cox and Widen were one of the few conservative and liberal pairs of lawmakers who could get along in the decisive era when Newt Gingrich came to power and tried to block everything Bill Clinton tried to do.  Yet there were aspects of the United States that were changing outside of politics. Congress spent years negotiating a telecommunications overhaul bill that came to be known as The Telecommunications Act of 1996. New technology led to new options. Some saw content they found to be indecent and so the Communications Decency Act (or Title V of the Telecommunications Act) was passed in 1996, but in Reno v ACLU found to be a violation of the first amendment, and struck down by the Supreme Court in 1997. Section 230 of that act was specifically about the preservation of free speech and so severed from the act and stood alone. It would be adjudicated time and time and eventually became an impenetrable shield that protects online providers from the need to scan every message posted to a service to see if it would get them sued. Keep in mind that society itself was changing quickly in the early 1990s. Tipper Gore wanted to slap a label on music to warn parents that it had explicit lyrics. The “Satanic Panic” as it's called by history reused tropes such as cannibalism and child murder to give the moral majority an excuse to try to restrict that which they did not understand. Conservative and progressive politics have always been a 2 steps forward and 1 step back truce. Heavy metal would seem like nothin' once parents heard the lyrics of gagster rap.  But Section 230 continued on. It stated that “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” It only took 27 words to change the world. They said that the people that host the content can't be sued for the content because, as courts interpreted it, it's free speech. Think of a public forum like a hall on a college campus that might restrict one group from speaking and so suppress speech or censer a group. Now, Section 230 didn't say it wasn't allowed to screen material but instead shielded providers from being held liable for that material. The authors of the bill felt that if providers would be held liable for any editing that they wouldn't do any. Now providers could edit some without reviewing every post. And keep in mind the volume of posts in message boards and of new websites had already become too much in the late 1990s to be manually monitored. Further, as those companies became bigger business they became more attractive to law suits.  Section 230 had some specific exclusions. Any criminal law could still be applied, as could state, sex trafficking, and privacy laws. Intellectual property laws also remained untouched, thus OCILLA. To be clear, reading the law, the authors sought to promote the growth of the internet - and it worked. Yelp gets sued over revues but cases are dismissed. Twitter can get sued over a Tweet when someone doesn't like what is said, but it's the poster and not Twitter who is liable. Parody sites, whistleblower sites, watchdog sites, revue sites, blogs, and an entire industry was born, which each player of what would later be known as the Web 2.0 market could self-regulate themselves.  Those businesses grew far beyond the message boards of the 1990s. This was also a time when machine learning became more useful. A site like Facebook could show a feed of posts not in reverse chronological order, but instead by “relevance.” Google could sell ads and show them based on the relevance of a search term. Google could buy YouTube and they could have ads on videos. Case after case poked at the edges of what could be used to hold a site liable. The fact that the courts saw a post on Reddit as free speech, no matter how deplorable the comments, provided a broad immunity to liability that was, well, exceptional in a way.  Some countries could fine or imprison people if they posted something negative about the royal family or party in charge. Some of those countries saw the freedom of speech so important as a weapon that could be used against the US in a way. The US became a safe haven in a way to free speech and many parts of the internet were anonymous. In this way (as was previously done with films and other sources of entertainment and news) the US began to export the culture of free speech. But every country also takes imports. Some of those were real, true ideas homegrown or brought in from abroad. Early posters of message boards maybe thought the Armenian Genocide was a hoax - or the Holocaust. A single post could ruin a career. Craigslist allowed for sex trafficking and while they eventually removed that, sites like Backpage have received immunity. So even some of the exceptions are, um, not. Further, extremist groups use pages to spread propaganda and even recruit soldiers to spread terror.  The courts found that sites were immune to suits over fake profiles on dating sites - even if it was a famous person and the person was getting threatening calls. The courts initially found sites needed to take down content if they were informed it was libelous - but have received broad immunity even when they don't due to the sheer amount of content. Batzel v Smith saw a lawyers firm ruined over false reports she was the granddaughter of Nazi Heinrich Himmler and the beneficiary of Nazi art theft, even though she wasn't - she too lost her case. Sites provide neutral tools and so are shielded from defamation - even if they're neutralish you rarely see them held to account. In Goddard v. Google, the Google Keyword Tool recommended that advertisers include the word “free” in mobile content, which Goddard claimed led to fraudulent subscription service recruitment. This was machine learning-based recommendations. The court again found provided the Keyword Tool was neutral that advertisers could adopt or reject the recommendation.  Still, time and time again the idea of safe harbor for internet companies and whether internet exceptionalism should continue comes up. The internet gave a voice to the oppressed, but also to the oppressors. That's neutrality in a way, except that the oppressors (especially when state sponsored actors are involved) often have more resources to drown out other voices, just like in real life. Some have argued a platform like Facebook should be held accountable for their part in the Capitol riots, which is to say as a place where people practiced free speech. Others look to Backpage as facilitating the exploitation of children or as a means of oppression. Others still see terrorist networks as existing and growing because of the ability to recruit online.  The Supreme Court is set to hear docket number 21-1333 in 2022. Gonzalez v. Google was brought by Reynaldo Gonzalez, and looks at whether 230 can immunize Google even though they have made targeted recommendations - in this case when ISIS used YouTube vides to recruit new members - through the  recommendation algorithm. An algorithm that would be neutral. But does a platform as powerful have a duty to do more, especially when there's a chance that Section 230 bumps up against anti-terrorism legislation. Again and again the district courts in the United States have found section 230 provides broad immunization to online content providers. Now, the Supreme Court will weigh in. After that, billions of dollars may have to be pumped into better content filtration or they may continue to apply broad first amendment guidance.  The Supreme Court is packed with “originalists”. They still have phones, which the framers did not. The duty that common law places on those who can disseminate negligent or reckless content has lost the requirement for reasonable care due to the liability protections afforded purveyors of content by Section 230. This has given rise to hate speech and misinformation. John Perry Barlow's infamous A Declaration of the Independence of Cyberspace in protest of the CDA was supported by Section 230 of that same law. But the removal of the idea and duty of reasonable care and the exemptions have now removed any accountability from what seems like any speech. Out of the ashes of accountability the very concept of free speech and where the duty of reasonable care lies may be reborn. We now have the ability to monitor via machine learning, we've now redefined what it means to moderate, and there's now a robust competition for eyeballs on the internet. We've also seen how a lack of reasonable standards can lead to real life consequences and that an independent cyberspace can bleed through into the real world.  If the Supreme Court simply upholds findings from the past then the movement towards internet sovereignty may accelerate or may stay the same. Look to where venture capital flows for clues as to how the First Amendment will crash into the free market, and see if its salty waters leave data and content aggregators with valuations far lower than where they once were. The asset of content may some day become a liability with injuries that could provide an existential threat to the owner. The characters may walk the astral plane but eventually must return to the prime material plane along their tether to take a long rest or face dire consequences. The world simply can't continue to become more and more toxic - and yet there's a reason the First Amendment is, well, first. Check out Twenty-Six Words Created the Internet. What Will It Take to Save It?

Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #239. In this episode, we'll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we're going to take it to the next level by showing you exactly how to conduct keyword research and find the perfect SEO-driven content ideas for your jewelry brand. Now, I know we briefly touched on the concept of keywords in our previous episode, but today we're going to explore it in much greater detail. We'll teach you how to tailor your jewelry marketing content to rank higher on Google search results and give you the best possible chance of being discovered by potential customers. And the best part? You don't need to spend a fortune to do it! With a little creativity and a deep understanding of your target audience (which we've been stressing throughout our Jewelry Marketing Jumpstart series), you'll be able to find plenty of low-cost or even free ways to improve your SEO game. So get ready to take your jewelry brand to the next level! I'll be covering: Why it's important to be thoughtful about keyword research and proactive about finding content opportunities if you're serious about taking advantage of the benefits of SEO Where to find content ideas as well as keywords and how to choose the right ones for your jewelry brand How to see what your competitors are doing - and how to know if it might be worth trying to "one up" them with your content From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Dallas' Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital ‘Clienteling' https://dallasinnovates.com/dallas-ylang-23-partners-with-immerss-for-livestreamed-jewelry-shopping-digital-clienteling/ New Features on Instagram Reels: Trends, Editing and Gifts https://about.fb.com/news/2023/04/instagram-reels-trending-audio-and-gifts-updates/ Instagram Remains a Priority Platform for Marketers. Here's Why https://www.adweek.com/social-marketing/instagram-remains-priority-platform-marketing-trends-2023/ Other links from this episode: Keyword Tool: https://keywordtool.io/ JTV Referral Program - https://www.jtv.com/about/referral-program The E Myth Revisited - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Desired Brand Effect - https://www.amazon.com/Desired-Brand-Effect-Saturated-Timeless/dp/1734322802/ Transcript: https://joyjoya.com/seo-keywords-jewelry-marketing 00:00 - Start 5:08 - Primary Episode Content 27:57 - Jewelry Brand Case Study 32:01 - The Gold Mine 39:37 - Jewelry and Marketing News Articles

There are a lot of different keyword research and search engine optimization tools available that you can use, but they each come with their own advantages and disadvantages. In this episode, I'll talk about four different sites that I've personally tried for my business, explain what kind of data you can get from each of them, and reveal which is the best one that I use to help turn my clients' YouTube channels into powerful lead generation machines for their businesses.

In this episode I'm sharing a tutorial on how to use the powerful new keyword tool from Flying Research The best part is that it's free to use while in beta!

In this episode I'm joined by Hamish, the Income Stream Surfer & he's sharing three underground SEO hacks to find new niches! PS... all three methods are FREE!

Tips this week include: • Why the Tips Tuesday Livestream is going dark • How you can still get into the Gutenberg Ninja course before it closes • How to discover what your audience wants workshop in the BB Hub • Upcoming bonus sessions in the DIY SEO workshops • Multiple follow-ups on the WebP as default proposal • Why there is no way to carry MozJPEG optimization through thumbnails • More image formats coming that are just around the corner • The difference in Reusable blocks, block Patterns, Templates and Template Parts • Possible full-page patterns coming in WP 6.0 • YouTube's keyword research tool is now available to all • An easy way to get dynamic YouTube thumbnails • A roundup of more GA4 tutorials

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner:  https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. ​​Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

In this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try.

Podstawą skutecznego content marketingu jest dobry research. Musimy znaleźć tematy, których nasi idealni odbiorcy faktycznie potrzebują. Inaczej możemy wpaść w pułapkę tworzenia contentu, który - nawet z dobrym wsparciem marketingowym - nie przynosi efektów biznesowych.W tym odcinku przedstawię Ci 7 miejsc, do których sam zaglądam w poszukiwaniu pomysłów na tematy. Mam nadzieję, że pomogą Ci one tworzyć treści idealnie dopasowane do potrzeb potencjalnych klientów.Notatki do tego odcinka znajdziesz na moim blogu: https://mateuszwycislik.pl/marketing-tresci-gdzie-szukac-tematowWspomniane narzędzia:- Ubersuggest: https://growthtools.pl/#/item/ubersuggest- Keyword Tool: https://growthtools.pl/#/item/keywordtool- Buzzsumo: https://growthtools.pl/#/item/buzzsumo- Ahrefs Content Explorer: https://ahrefs.com/pl/content-explorer- QApop: https://pitchground.com/products/qapopDołącz do bezpłatnego Growthlettera:http://mateuszwycislik.pl/growthletterOdkrywaj ciekawe narzędzia growth hackingowe: https://growthtools.pl/ Dołącz do czytelników mojej e-książki: https://mateuszwycislik.pl/22-2/Mój Instagram: https://www.instagram.com/mateuszwycislik.pl/Mój Facebook:https://www.facebook.com/MateuszWycislikPL

In this episode I talk about Alura's 30% off Black Friday promotion This is an exclusive discount ONLY for YOU!!

What are keywords? How do you identify strategic keywords? How do you use keywords to improve your SEO? Friend, these are the exact questions we're answering on today's episode of “Priority Pursuit”!  This might sound funny, but I'm crazy passionate about SEO because I know search engine optimization has the power to give small businesses and creative entrepreneurs big results.  In fact, every year, 40% of my clients find me on Google, meaning 40% of my annual income is a result of the fact that my website ranks well on search engines.  If you haven't tuned into “Episode 004: Five Ways to Improve Your SEO for Free” (https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/) I highly recommend listening to that episode before diving into this one.  But, in today's episode of “Priority Pursuit,” we're going to break down how you can identify and use strategic keywords to improve your SEO and get your website, blog posts, and other content in front of your ideal customers, so you can make more sales!  For a written version of this podcast, visit https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo.  If you're a visual person, download “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/. This download includes screenshots to show you exactly how to identify and use your long-tail keywords on your website.  Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo  “Episode 004: Five Ways to Improve Your SEO for Free”: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/  “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/  “75 Blog Topic Ideas for Photographers”: https://victoriarayburnphotography.com/75-blog-topic-ideas-for-photographers/  Google AdWords' Keyword Planner: https://ads.google.com/intl/en_us/getstarted/?subid=us-en-ha-awa-bk-c-000!o3~CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE~120493108757~kwd-307031882078~12693392540~512647941758&gclid=CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE&gclsrc=aw.ds  MOZ SEO Tool: https://moz.com/explorer  The Keyword Tool: https://keywordtool.io/  Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/    Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/  Follow Victoria on Instagram & DM Her with SEO Questions: https://www.instagram.com/victorialrayburn/

Launching a new #Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Hi, I'm Cally, from the International Institute of Digital Marketing. Here is a 10-Step Guide to Creating a Profitable #Google AdWords #Campaign from Scratch #Google Adwords Step #1: Is There Customer Demand? If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. So, before you get too excited about creating your first #campaign, you need to verify there is, in fact, search volume for what you're going to offer. #Google Adwords Step #2: Can You Afford to Advertise on Top Keywords? Before finalizing your keyword list, you must make sure it makes sense to target that term. This will prevent you from going after keywords where there's no chance of them being profitable. To answer the question “Can I afford to advertise on this keyword?” you need to calculate your maximum cost per click (Max CPC). You'll compare your business's Max CPC to the estimated keyword CPC in the Keyword Tool to see if you can afford to advertise. #Google Adwords Step #3: Perform Competitor Analysis In most industries, you'll find competitors who already have tested and optimized their AdWords campaigns. That means they have figured out which keywords, ads, and landing pages work and do not work in your market. A very cool competitive intelligence tool for this is KeywordSpy. KeywordSpy collects, organizes, and provides easy access to all of your competitors' historical advertising information. #Google Adwords Step #4: Leverage a Powerful USP Your USP, or unique selling proposition, is what differentiates your business from your competitors and gives your prospects a compelling reason to choose you. In other words, your USP answers the question, Why should your prospect choose to do business with you, versus any and every other option, including doing nothing? #Google Adwords Step #5: Have an Irresistible Offer What can you offer in your AdWords campaign that is so compelling your prospect would be a fool to not take action? How can you stand out from all the other ads your prospect will see in the search results? The answer is your irresistible offer, which consists of the following four components: Value, Believability, Reduce or Reverse Risk, and a Call to Action. #Google Adwords Step #6: Create Compelling Ads With AdWords search advertising, you pay only when people click on your ads. Therefore, your ads have two very important jobs: 1. Attract qualified prospects so they click on your ad instead of competitors' ads. 2. Repel unqualified prospects so they do not click and waste your ad budget. That means more traffic, more sales, and less wasted money on unqualified traffic, which all leads to higher profits for you. #Google Adwords Step #7: Use Relevant Landing Pages If you're like a lot of first-time advertisers, then your prospect is now on your homepage scratching their head trying to figure out what just happened. Homepages explain everything your business does, all of your products and services, and all of the different customers you serve. In other words, your homepage is not 100 percent relevant to the keyword searched and the ad clicked. Instead, create a dedicated landing page that matches the keyword and the ad. The goal is to make the entire sales process congruent so your prospect is continually reassured they are going down the right path. #Google AdWords Step #8: Conversion Tracking Conversion tracking measures the sales generated by your AdWords campaign. More specifically, you want to know which keywords and which ads are generating sales. If some or all of your sales occur online with an e-commerce shopping cart, then conversion tracking is pretty straightforward. Just use the built-in #Google AdWords #conversion tracking. #Google AdWords Step #9: AdWor --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Hvis du arbejder som affiliate eller tjener penge på display ads via engelske hjemmesider, så vil du elske det nye tool Mikael har fundet. I dagens episode taler Anders og Mikael om processen for at finde søgeord, og hvorfor det nye søgeordsværktøj kan være med til at spare rigtig meget tid (og penge)

Our course will teach you everything you needs to be an app entrepreneur. Learn how to monetize your mobile app in easy steps and make money. Get one million downloads with app store optimization (ASO).

Keyword research for SEO is the process of uncovering, researching and understanding keywords and phrases that potential customers use to search for products or services. Our comprehensive checklist makes it easy to conduct thorough SEO keyword research. Keyword Research plays a very important role in any SEO Campaign. The use of wrong keyword can lead to wrong result and incluson of the wrong keyword can also lead to failure. The main object of this report is to review the website for inclusion of the relevant keywords etc and make recommendation for best possible solution. Keyword research is vital for the success of any SEO campaign. Our keyword research tool helps you discover new, related keywords and their search volume. The Keyword Tool provides a curated list of keywords that are easy to add to your campaigns. Keyword Research is a most important task for improving Search Engine ranking. It helps you find out the phrases that your target audience type into Search Engine when they are looking to buy a product. When you know those key words, you can easily write an article or a blog post around them to drive traffic to your website, link building and in many cases increase ranking on Search Engines.  SEO.co // DEV.co // PPC.co // Link.Build 

"A better domain name will lower your lifetime marketing costs." -Frank Schilling I recently published an episode about bootstrapping to fund our businesses. In that episode, I told the story about buying or selling millions of dollars worth of domain names over the years to help finance the growth of my companies.  I've helped numerous companies find great domain names for their ventures. For example, I've helped buy and/or sell adoption.com, today.com, stockmarket.com, advertising.com, law.com, retirement.com, families.com, familias.com, woman.com, and many others. In this episode, I'm going to share tips, tricks, and tools to help us find great domain names.  Choosing a great domain name is important for many reasons. It is often one of the first impressions a potential customer has with our companies. It can add to or detract from our credibility. It can help or hurt our SEO. And, it can be a great branding opportunity if done right.  Here are my tips, tricks, and tools for finding and choosing great domain names:   1. Play the long game.   I recommend we try to play the “long game” with our primary domain name to get it right the first time. We shouldn't buy a domain name we are planning to change. It can take a lot of time and money to change domain names, and a lot of the value we've built up in a domain name can be lost when we change it.  It's worth it to invest the time and resources upfront to get the right domain name the first time. That doesn't mean we can't change it in the future. It just means we may lose a lot of value if we do.    2. Make a master spreadsheet of possible domains.    At the beginning of our research, avoid getting too emotionally connected with one domain name. Entrepreneurs often decide they like one domain and they stop their research or stop considering other domains. This is a mistake, because there may be a better domain name we can uncover in our research process. Or, we may hit a roadblock and get paralyzed in our efforts to buy the one domain name.  Instead, I recommend we do a bunch of research and create a list of all of the possible domain names,  including information about them, into one spreadsheet. I recommend Google Sheets for this because it can easily be shared with others in a collaborative way.  I recommend keeping good notes on the research we do. Which domain names are available? Which domain names have sites already? Are they listed for sale, and what are the asking prices? What is the contact info of the owner? What is our communication history with the owner? If we don't keep good records, they will start to blend together, and important data will be forgotten, and work will need to be duplicated.   3. Include a top keyword in your domain.    I recommend using a tool such as SEMrush.com or KeywordTool.io to find the best keywords related to our niche. Then, I recommend we try to find a domain name that includes one of the top keywords. This can help with our SEO in the niche, and make it easier for our target audience to know what our site is about. For example, the word “monetization” described our niche focus well and had a large number of monthly searches in Google, so I decided I wanted to include “monetization” in my domain.    4. Use a .com domain name… usually.    There are many other extensions we can use to register a domain name today such as .me, .store, .info, .biz, .io, and .bargains. However, .com domains have more credibility than these other extensions. Plus, when we tell people our business name, they will often put a .com after our business name when they are looking for our website. For example, if the name of my business is Monetization Nation, people will naturally expect my site to be at MonetizationNation.com and will type that in when they are looking for my site. So, if I try to save money by buying a domain name other than a .com, I'm going to lose a lot of my potential customers to whoever owns the .com version of my domain. It's not worth it. Get the .com. If we become very successful at an extension other than .com,  we may have to pay a lot of money to buy the .com version. For example, early in my career, an executive of Alta Vista came to my office to meet me. Alta Vista used to be one of the top internet search engines. This executive told me Alta Vista had purchased AltaVista.net as the domain name for their search engine early on. However, when their search engine took off, they were losing so many visitors to the owners of AltaVista.com that they had to pay $4 million to buy the AltaVista.com domain name. It would have been much less expensive if they would have started out with a .com domain name.  For example, I own the shorter Monetization.org domain name, but I use the longer MonetizationNation.com domain name as my primary domain because it is at the .com, along with some other reasons.  There are a few exceptions to this rule. For example, like a non-profit or an association, people might expect the domain name to be at .org. However, if we use a .org, we need to realize that many people will still type the .com version of our domain name, and it is a good idea to get the .com version and redirect it to the  .org site.   5. Avoid dashes and numbers.   We should try to avoid dashes and numbers in our domain names. If we use dashes in our domain, such as over-the-counter.com, many people will mistype our domain as overthecounter.com. Numbers are also confusing because when we tell people our domain verbally they don't know whether the number is in numerals or written out in letters.  It then requires additional explanation. This makes sharing our domain through audio marketing problematic and prone to misspellings.  If you remember, Walmart used to be Wal-Mart but removed the dash.    6. Keep it short and simple.   I try to keep domain names shorter if I can, but this is not an absolute rule. Longer domains sometimes are the right choice. As a general rule, we should try to keep it as short as we reasonably can. I recommend trying to keep the domain name at two words or less, if possible. One word is ideal, but often very expensive. I pay a lot of attention to syllables and try to choose domains with fewer syllables because they are easier to say. Remember, the longer our domains become, the easier they are to forget or misspell, and we may lose some credibility if they are too long or complicated.  I love domains that don't require explanation, where potential customers can see our domain name and easily understand the focus of the site.    7. Pick a name that's easier for your target audience to spell.    We should try to choose a domain name that is difficult for our target audience to misspell. Here is a list of some of the most commonly misspelled words. I try to avoid homophones, which are words that sound the same but have different spellings, such as “won” and “one”. Here's a list of common homophones.  If our target audience knows how to spell our keyword or brand, we have more flexibility. For example, monetization is a word regularly used by entrepreneurs and CEOs, so I felt comfortable using it in my domain name even though it is more difficult for people to spell.  Sometimes people intentionally choose a misspelled domain name believing that the misspelling will make them unique and brandable. I strongly advise against this strategy. This intentional misspelling will probably make it much more difficult for our customers and may send a lot of our hard-earned potential customers to a competing website.    8. Use a thesaurus.   When trying to come up with a great domain name, I regularly use one or more thesauri to help me identify synonyms and think outside the box for my top keywords and domain names. It's a great way to generate new word ideas. Thesarus.com is a great resource to check out.   9. Use a domain name generator.   A domain name generator allows us to enter our keyword and then it combines that keyword with possibly thousands of other keywords that can be used in the domain name. It checks availability and then gives us a list of the available domains. I love domain name generators. Before domain name generators were popular, I created my own domain name generator and used it to find available domain names to register. This can be a very effective tool to find available domain names. There is no way we could ever think of all the variations on our own. I recommend trying domain name generators such as NameMesh.com, LeanDomainSearch, Wordoid, or NameBoy to find potential domain names.   10. Try to create new words.    We might try to take one of our top keywords, and create a new word with it, or merge two keywords together to create a new word. For example, if our new company was about branding, we might try new words such as Brandly.com or Brandify.com, etc. Good domain name generators like NameMesh can help us come up with many of these new word options.   11. Register a domain name the moment it expires.   Very frequently people buy domain names, and then forget to renew them, or decide they don't want it anymore. When they don't pay the renewal, the domain name eventually “drops” and becomes available for other people to register. The lists of expiring domain names from many domain name registrars are published. And, there are various services that specialize in helping their customers register those domain names right as they expire.  I recommend NameJet and DropCatch as services to register expiring domains. Both of these services have been very successful in grabbing domain names for me. Some people say Pool.com is the best service to grab domain names as they expire, because they have such a huge amount of servers doing the grabbing, but I have not had a lot of success with that service. It is ok to try to use several services to grab a domain name because most services don't charge anything unless they are successful in registering the domain name for us.  I have set up email alerts with NameJet, and I receive those emails each day with expiring domains that match my keywords and other criteria. Most days, the lists don't have any domain names I'm willing to register, but sometimes, I can get a great deal on very valuable domains.  To give an idea of how effective and valuable this service is, for years I have wanted to write a book with the title Credibility Marketing. I tried to buy the domain name CredibilityMarketing.com and tried contacting the owner many times. I would have paid thousands of dollars for that domain name. However, I was never able to reach the owner. Years after I started trying to buy this domain, the domain name expired, and I was able to register the domain name for about $170. Normally, registering an expiring domain name costs less than that, but multiple people were trying to grab this domain. So, the company that registered the expiring domain name held an auction between the different parties.  This expiring domain name strategy is probably not a short-term strategy that will help us get a great domain name we love this month. However, this can be a cost-effective strategy to pick up great domain names in our niches as they expire over time.    12.  Expired domains.    Regularly, people buy domain names, allow them to expire, and nobody immediately registers them. One website, ExpiredDomains.net, has made a publicly searchable database of these expired domains. When I'm looking for a domain name for one of my projects or for a client, this is one of the first websites I go to in search of a domain name containing one of my top keywords. The problem with this database is the massive amount of data it contains. I recommend using filters to narrow down the domains we are shown by keyword, length of the domain, .com domain extension, no dashes, no numbers, etc. This will make the number of domain names we have to go through much more manageable. I have found and registered many domain names using this service.    13. Domain name marketplaces.   There are numerous domain name marketplaces that allow domain name owners to list their domain names for sale. Then, domain name buyers can search to find a domain name they like, and use the marketplace to contact the owner and negotiate the purchase. Some of the best domain name marketplaces are SEDO.com, GoDaddy Auctions, Flippa, Afternic, NameCheap Marketplace, and BuyDomains.com. Domain names listed at marketplaces can sometimes be a little pricey, but there are often deals as well.    14. Contact domain name owners of your favorite domain name options and ask for pricing.    It may be a good idea to reach out to the owners of top domain names on our list and ask for their pricing. If the domain name is listed for sale,  we can sometimes type the domain name in a browser, and find pricing information on the domain name. Or,  we might find a form on the domain name that we can fill out and request pricing. If we can't find information on a site, we can try to find the owner's contact information through the Whois database. It's often best to start here: lookup.icann.org or who.is. However, these sites often do not list the contact information of the owners because the domain name is privacy protected. However, they often list the whois of the registrar for the domain. I recommend finding the whois search for that registrar and see if it's possible to find more information or a way to reach out to the owner there.    15. Buy Domain History.    If we can't find the owner,  we might try buying a whois history report at who.is. Maybe the current owner registered the domain name with their real name and later added privacy protection. In this case, a whois history report for that domain name may allow us to find the contact information of the owner.    16. Trademark search.    Once we have found some possible domain names we are considering, we can do a trademark search to see if there are confusingly similar trademarks for the term in the domain name(s) we are considering.   Once we are ready to search the trademark database, go to this page on the US Patent & Trademark Office site.  Click on “Search our trademark database (TESS)”.  Click on “Basic word search (New user)”.  Type your search term in the “Search term” box. Don't include the .com in your search term, and add a space between words. In addition to searching the exact phrase, you might want to search for the keyword as well. For example, when I wanted to buy the domain name MonetizationNation.com, I searched for trademarks containing “monetization nation” and also “monetization”.   If you find a trademark that might be confusingly similar, look at the status of that trademark. Trademarks with the status of “live” are the ones that present the greatest issue. Some trademarks have a status of “dead”. The USPTO defines a dead mark as: “a dead or abandoned status for a trademark application means that specific application is no longer under prosecution within the USPTO, and would not be used as a bar against your filing.”  If you find a confusingly similar trademark, it is often best to look for a new brand and domain name, unless you want to buy the confusingly similar trademark from the owner.  Be sure to read the instructions.  I've successfully registered a lot of trademarks. However, I'm not an attorney, so be sure to get advice from an attorney instead of relying on any advice I give you.    17. Search Google for your keyword   We should try to identify other competitors using the brand names or domains we are considering. This will give great information, but just because we find something here does not necessarily mean we need to abandon our proposed new brand. We may find the term being used before, but make a calculated decision that we still want to proceed with a domain name and brand.    18. See if you can register or buy the social media usernames with your brand.    I recommend searching the social media sites where we want to create social channels and see if we can register or buy the usernames or accounts with our brand or keyword. For example, before I purchased MonetizationNation.com, I made sure I was able to register social usernames such as instagram.com/monetizationnation, youtube.com/monetization, and facebook.com/monetizationnation. I also searched the podcast platforms to ensure nobody already had a podcast with a name similar to “Monetization Nation”.   19. Get feedback.   Once we've generated a list of our best options for a domain name, and gathered all the relevant information we need, I recommend asking for feedback from people who belong to our target audience. For example, if our target audience is lawyers then we need to ask for feedback from lawyers and not from our friends and family members who aren't lawyers. We can ask for this feedback with direct phone calls, or through a survey tool such as Google Forms.    20. Get a domain name valuation.    Before we make an offer on a domain name, it's a good idea to understand the fair market value of that domain name. Two great tools that provide valuations for free (at this time) are Estibot.com and GoDaddy Appraisals. However, please understand that these valuations are generated by a computer, so they might not be completely accurate. However, they may be a good starting point. To get a great domain name, we often may have to pay more than the domain name valuation from these two services.    21. Research the domain history before buying.   Before we buy an existing domain, it is important to try to understand the history of that domain name to be sure it wasn't used for something spammy, pornographic, or illegal. One great way to do this is to search for our domain in Archive.org and look through the history of what was published on that domain in the past. If the domain was used for something sketchy in the past, it may be blocked by internet service providers and search engines after we purchase it. If we find this out, the domain name may be important enough that we still choose to go forward with the purchase, and invest the time to work through whatever issues the domain name might have. But, it's at least good to know what we are up against.    22. Consider using a domain negotiation platform.   There are numerous reasons why we might consider using a domain negotiation platform. For example, maybe we are concerned that when the seller discovers who we are, they will ask for a higher price for the domain name. Or, maybe we're having a hard time finding the contact information of the owner, and need someone who can contact the owner for us. For these and other reasons, we might consider using a platform such as DomainAgents.com that allows us to submit offers anonymously,  helps us contact the owners, and uses their platform to negotiate a sale price for the domain.    23. Use an escrow agent.   If we are buying a domain name from another party for a substantial price, I highly recommend using an escrow agent for the domain name purchase and transfer. I recommend escrow.com as a great and reasonably priced escrow agent to buy or sell domain names. They have a smooth process to enter into an agreement with both parties, receive payment, coordinate for the domain name to be transferred, and release the payment after the domain name has been transferred. This reduces the risk for the buyer and seller, because the seller knows they will be paid after the transfer, and the buyer knows that the seller won't receive money from the escrow agent until the buyer has received the domain name.    24. Protect Your domain names.    Many people have domain names spread across different registrars. This can result in domain names “slipping through the cracks” and being lost. I recommend keeping all domain names together in one domain name registrar account to make it a lot easier to manage and renew the domains.  I recommend we set our domain names to “auto-renew”, so our credit card is billed automatically when the domain name comes up for renewal. This way, we don't lose a domain name if we accidentally forget to renew it.  I also recommend turning on the “registrar-lock” to our domain names to help prevent them from being transferred to a different registrar without your permission. We can also turn on privacy protection on each of our domain names to block people from seeing the registrant's contact information and reduce spam. As our business grows, the value of our domain name will grow. Our domain name may become the most valuable asset of our organization. This is certainly the case with adoption.com.  So, I recommend we only register our domain name in an account we own. NEVER register a domain name in the registrar account of any other party. If our domain name is in the account of another party, then I recommend working to get that domain name transferred to an account in our name and with our email as soon as possible. The same is true for social channels. Our social channels should always be registered in our name and account. I had a client who spent a lot of money building a social account, but the social channel was in the name of the marketing manager. The business owner had a falling out with that marketing manager, who left the company. The business was never able to regain access to that social account. I also recommend we be very careful with the login information of our domain name registrar account. As our domain name grows to be very valuable, we may treat access to our domain name registrar account with higher security than access to our bank account. We need to be very careful with who we give access to that account. Don't share domain registrar passwords through insecure communication channels such as email.   25. Buy and Redirect Misspellings.   I recommend registering the common misspellings and variations of our domain and redirecting them to our primary domain name.   Key Takeaways Here are some of my key takeaways from this episode: Play the long game and try to get the right domain name the first time. Make a master spreadsheet of possible domains and all relevant information. Consider including one of your top keywords in your domain name.  Use .com unless you are a non-profit or association.  Keep the domain short and simple, without any dashes or numbers, and easy to spell. Use a domain name generator and a thesaurus to come up with many domain name variations. Try to find a great domain on an expiring domain registration service, an expired domain name service (such as expireddomains.net), or a domain name marketplace (such as SEDO) to find a deal on a great domain name. Contact the domain name owners to get pricing, and use a domain agent if necessary. Do a trademark search, and search Google for your brand to see if there is anything that would prevent you from using that brand.  Make sure you can get the social media usernames you will need. Get feedback from your target audience about the domain name options.  Get a domain name valuation and research the domain name history before purchasing.  Use an escrow agent and be sure to protect the domain name carefully.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What stories and strategies can you share about domain names? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/85-how-to-find-great-domain-names/ 

Josh's SEO keyword research expert and website editor Michelle Bourbonniere shares her secret tips for how to do keyword research for free!In This Episode03:44 - Greeting to Michelle07:09 - Keyword research08:16 - Why it's important 10:36 - Short tail or long tail12:37 - Short tail examples15:39 - Local keywords19:28 - Keyword strategy21:03 - Free research tools23:32 - Example 26:18 - Benefit from “How to”28:40 - Candidate keywords31:31 - “People also ask” box34:09 - “Related searches”36:10 - Random search43:58 - No one controls Google47:05 - Attention to optimization49:13 - Freemium tools49:49 - Keyword Tool.io50:33 - Ask the Public52:29 - Also Asked52:49 - Keyword Surfer53:48 - Google Keyword Planner56:37 - When to invest in a pro1:01:33 - Being intentional 1:03:55 - What Michelle offers1:06:42 - Biggest free tool resultGet all links, resources and show notes at:https://joshhall.co/107

Visit https://www.spreaker.com/show/digital-marketing-legend-leaks and listen to Legend's secretive podcast.Who is “Srinidhi Ranganathan”?Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore, India and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India. Having over 6 Lakh students on Udemy - he has facilitated digital marketing analysis and provided state-of-the-art marketing strategy ideas and tactical execution plans for top marketing companies in India including startups, SMB's and MNC's. This includes strategic brainstorming sessions, Artificial Intelligence-powered market analysis, market research related to digital performance, support of various AIDM marketing initiatives for new product and consumer promotional launches, etc.Srinidhi gained popularity through his unique, practical yet engaging training methodologies he utilizes to teach during the training sessions. Some of his training methods include gamified learning experiences conducted by virtual writing and teaching robots like "Aera 2.0" that prompts behavioural changes in students and bring forth a new kind of fascination among the crowd. These robots are virtual humans having super-intelligence capabilities. They can autonomously train anyone on topics ranging from ABC to Rocket Science, without human intervention.Srinidhi's passionate fans call him a "Digital Marketing Legend" and he's busy working on creating new virtual and humanoid robots to revolutionize education in India and the world.He is deemed to be an innovator in the field of Artificial Intelligence (AI) based Digital Marketing and is someone who has embraced many ideas and has created various environments in which team members are taught the required AI automation tools and resources to challenge the status quo, push boundaries and achieve super-extensive growth. His courses are a testament to where the future is actually heading.Legend's YouTube Channel:Full Free 11 Hours Digital Marketing Course - https://www.youtube.com/watch?v=-qJWb-Vtbhs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=1Extract Billions of Email's (Email Marketing Course) - https://www.youtube.com/watch?v=WXLrWdf3f70&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=5&t=269sArtificial Intelligence in Digital Marketing (Full Guide for 2021) - https://www.youtube.com/watch?v=acSYPzX0gz8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=4&t=1sCreate a Google-like Search Engine in Minutes - https://www.youtube.com/watch?v=kgWY4eVpHNo&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=9&t=86sEarn Money Blogging without writing a word in 2021 - https://www.youtube.com/watch?v=ZI6pY0YTHLc&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=6Mini-SEO Course 2021 - https://www.youtube.com/watch?v=PDPslvkQyPk&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=10&t=749sUltimate Graphic Design Course (Cloud Photo Editing of the Decade) - https://www.youtube.com/watch?v=jOZaRM2duFE&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=3WordPress CMS Full Course 2021 Edition - https://www.youtube.com/watch?v=HR8xRU1vus4&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=13&t=556sCreate a humanoid Robot Now (Secret Tutorial 2021) - https://www.youtube.com/watch?v=2hgljxLEezA&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=88&t=10sFree Mentorship in Artificial Intelligence (AI) Digital Marketing for 2021 - https://www.youtube.com/watch?v=ATuqwMU9kfs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=11Social Media Extreme Hacks Secretive Tutorial 2021 - https://www.youtube.com/watch?v=K7_um4yfHkg&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=83Video Backlinks Course Tutorial to Skyrocket Viral Traffic - https://www.youtube.com/watch?v=RCN7a1oQKb8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=96

För att följa upp avsnitten kring SEO-strategi och sajtstruktur så vill jag fokusera på on-page SEO och att skapa innehåll som är väl optimerat. Jag bjöd därför in Sandra Mellqvist som är Senior SEO Consultant på Web Guide Partner och som är riktigt duktig på att just det. Att skapa bra innehåll och optimera det väl är oerhört viktigt för att lyckas med sökmotoroptimering. Men det kan vara en utmaning att göra det vilket jag tror de flesta som har gett sig in på ett innehållsprojekt har märkt. Och det här var även något som Leo Heijbel på Doktor.se och Kristian Jältsäter på Pineberry beskrev i avsnitt 64. Så det var riktigt kul att gräva mer i den här processen tillsammans med Sandra. Det här avsnittet blir som sagt också en perfekt fortsättning på avsnitten kring SEO-strategi och sajtstruktur med Ulrika Viberg. Om gästen Sandra Mellqvist är Senior SEO Consultant på byrån Web Guide Partner som arbetar med digital marknadsföring och sökmotoroptimering. Tillsammans med teamet på Web Guide Partner med några av Sveriges största sajter och varumärken. Hon har lång erfarenhet av att arbeta med sökmotoroptimering och när hon inte arbetar med kundprojekt så håller hon även en hel del föreläsningar och webinars kring sökmotoroptimering. Om avsnittet Vi börjar avsnittet med att Sandra berättar om vad hon tycker kännetecknar relevant och väloptimerat innehåll. Hon går sedan vidare och pratar om vad hon ser att många företag missar med sitt innehåll. Bland annat hur viktigt det är att definiera syfte och innehållstyp. Sandra berättar sedan om hur hon startar upp ett SEO-projekt och hur hennes process ser ut för att gå från planering till färdigt innehåll. Vi zoomar även in och Sandra förklarar vad hon tittar för att se till att en sida är väloptimerad. Du får dessutom höra: Vad som är viktigt i uppstarten av SEO-arbetet Hur man får ett team att skapa innehålls tillsammans Och hur Sandras checklista för optimering ser ut Sandra förklarar även hur hon sätter upp smarta sidspecifikationer för att se till att alla sidor optimeras för rätt syfte, sökord och sökintention. Det finns som vanligt länkar till de resurser som nämns i avsnittet här nedan. Och efter länkarna hittar du tidsstämplar till olika sektioner i avsnittet samt en bonuspdf med ett exempel på hur en sidspecifikation kan se ut och vad den innehåller. Bonus: On-Page SEO Mall för en sidspecifikation eller beställning som hon kallar den och vad den innehåller. Länkar Sandra Mellqvist på LinkedIn Web Guide Partner webbsida Web Guide Partner på LinkedIn Web Guide Partner på Facebook Web Guide Partner på Instagram SERPsim (verktyg) Excel-funktionen LEN (Excel-funktion) SEO META in 1 CLICK (chrome-extension) Web vitals (chrome-extension) Lighthouse (chrome-extension) Sistrix (verktyg) Keywordtool.io (verktyg) AdWords & SEO Keyword Permutation Generator (verktyg) Answer the Public (verktyg) Screaming frog (verktyg) Google Structured Data Testing Tool (verktyg) Copyscape (verktyg) Moz Blog (blogg) Moz Blog och kategorin On-page SEO (blogg) Backlinko On-page SEO (blogg) SEMrush Blog (blogg) Neil Patel YouTube (YouTube-kanal) Tidsstämplar [3:14] Sandra börjar med att berätta vad hon tycker kännetecknar bra innehåll som är väloptimerat för både besökare och sökmotorer. Och vi pratar sedan om det Google kallar EAT, vad det är och när det är viktigt. [6:19] Vi pratar om vilka vanliga misstag Sandra ofta ser kring hur företag skapar innehåll. Sandra lyfter framförallt hur viktigt det är att vara tydlig med syftet för varje sida men också att tänka i olika innehållstyper. Och att SEO inte är något som bara görs en gång. [9:29] Sandra fortsätter att beskriva varför det är så värdefullt att tidigt definiera vilken innehållstyp en sida ska vara. Vi pratar sedan om var Sandra börjar i ett projekt när hon ska vara med och skapa innehåll. [14:36] Vi pratar om hur uppstarten av ett projekt normalt sett ...

Việt Nam có hơn 96 triệu dân mà theo Keywordtool.io, mỗi tháng chỉ có 720 lượt tìm từ khóa cách giới thiệu bản thân ấn tượng. Nghĩa là bạn rất đặc biệt!

Wenn deine Videos bei Youtube gefunden werden sollen, kommst du an Keyword-Recherche nicht vorbei. Gerade, wenn dein Youtube-Kanal noch klein ist, so wie meiner. Nico Kamenzky ist der Gründer von Morningfame - einem sehr übersichtlichem, easy peasy Keyword Tool für Youtube.  Wir sprechen darüber,  was Morningfame anders macht als TubeBuddy und andere Tools welche Themen bei Youtube richtig gut gehen wie du Keywords findest, auch wenn du gerade noch keinen Plan hast ob andere Faktoren, wie Videolänge oder -Häufigkeit wichtig sind für deine Reichweite Die Ressourcen zu dieser Folge findest du unter sandraholze.com/72

Keyword research tool is utilized to discover what catchphrases your site is positioning for. --- Send in a voice message: https://anchor.fm/glucotech/message

Bei mir und SEO war es definitiv Liebe auf den zweiten Blick. Naja, vielleicht auf den dritten oder vierten Blick

Com bilhões de pessoas conectadas à internet no mundo, já era de se esperar que as relações comerciais e de consumo fossem impactadas, inclusive no direito. Hoje, uma das principais formas de conquistar clientes, ter visibilidade e ser reconhecido como autoridade no mercado é por meio do Inbound Marketing. Essa metodologia tem como foco principal a atração e o relacionamento com os clientes potenciais. Para nos contar por onde começar e como utilizar o Inbound Marketing na área jurídica, eu conversei neste episódio com o Thiago Luna. Ele é advogado, entusiasta da advocacia 4.0, CEO do Direito Ensinado, além de professor e escritor de livro e artigos. - DIREITO 4.0 PODCAST -Instagram: https://www.instagram.com/direito4.0podcastLinkedIn: https://www.linkedin.com/company/direito-4-0-podcastE-mail: podcast@floox.com.br - THIAGO LUNA -LinkedIn: https://www.linkedin.com/in/thiagovluna/Instagram: https://www.instagram.com/direitoensinado/?hl=pt-brYoutube: https://www.youtube.com/channel/UCr0NjrU7M_dmeIjSoFIxHvA - NOTAS DO EPISÓDIO -Direitos Ensinado: https://www.direitoensinado.com/Keyword Tool: https://keywordtool.io/ptCanva: https://www.canva.com/A startup enxuta, Eric Ries: https://www.amazon.com.br/startup-enxuta-Eric-Ries/dp/8543108624/ref=asc_df_8543108624/?tag=googleshopp00-20&linkCode=df0&hvadid=379708266945&hvpos=&hvnetw=g&hvrand=1910433203427816145&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1001566&hvtargid=pla-901645014167&psc=1Aplicativo Bigvu: https://bigvu.tv/Advogado do Futuro, Thiago Luna e outros: https://www.amazon.com.br/Advogado-Futuro-Paula-Moraes-Canto/dp/6580484012Great Leads: The Six Easiest Ways to Start Any Sales Message,Michael Masterson e John Forde: https://www.amazon.com.br/Great-Leads-Easiest-Message-English-ebook/dp/B007I6MEUI/ref=sr_1_1?dchild=1&qid=1604953977&refinements=p_27%3AJohn++Forde&s=digital-text&sr=1-1&text=John++Forde

In this episode I discuss about Ubersuggest & KeywordTool.io Keyword Research.

Alura has a suite of tools to help Etsy sellers improve their sales In this video I'll give you a high-level overview of how they can help your business And the best part is that 3 of the 4 that I show are FREE! The product research tool is great for validating niches on Etsy, and I show you how you can use it in the context of Etsy print on demand It's similar to Jungle Scout in that it evaluates sales velocity & competition to generate an overall niche score

Si hay una plataforma donde el vídeo reina esta es Youtube.Cada día, son miles los vídeos que los propietarios de canales publican, y las temáticas todo lo diversas que podamos imaginar, ¿verdad?.¿Podemos nosotros, como propietarios de nuestro negocio en el sector turístico aprovechar el gran potencial que esta plataforma nos brinda?. Ni te imaginas hasta dónde....En este episodio vamos a hablar en profundidad de todo esto, y descubrirás la gran oportunidad que tienes ante tí para comenzar a generar una imagen de marca sólida y de confianza, gracias a la mejor herramienta que la define: el video. Un episodio de que te hará abrir los ojos.Recordad por último que en doctravelmedia.com, vais a poder descargaros el eBook GRATUITO "5 Claves para la Transformación Digital de Marcas Turismo", en el que os damos las pautas necesarias para hacer de tu propuesta algo único, y que genere reservas. También os ofrecemos la posibilidad de acceder a una de nuestras consultorías GRATUITAS de 15 minutos de duración en las que os ayudamos a conocer las pautas para poner en marcha el plan de comunicación audiovisual de vuestra marca turismo. www.doctravelmedia.com/consultoria/Comenzamos!Enlaces comentados en el programa:Google Trends:trends.google.comUbersuggest:https://neilpatel.com/es/ubersuggest/Keywordtool:https://keywordtool.io/

I veckans avsnitt bjuder Johan på tips om hur du tar fram en sökordsanalys och tar reda på vilka sökord som dina kunder använder.Verktyg som nämns i avsnittet:Microsoft ExcelGoogle Sheets: https://sheets.google.com/Sökordsplaneraren i Google Ads: https://ads.google.com/home/tools/keyword-planner/Keyword Tool: https://www.keywordtool.ioVill du lära dig mer om sökmotoroptimering? Kolla in vår digitala kurs: https://nivide.thinkific.com/courses/sokmotoroptimering/ Få mer tips och inspiration här: Hämta e-boken "Så lyckas du med din sökmarknadsföring" https://nivide.se/e-bok-sokmarknadsforing/Fördjupa din kunskap i sökmotoroptimering i vår e-kurs: https://nivide.thinkific.com/courses/sokmotoroptimering/ Gå med i Digital Marketing Academy för att ta del av kommande artiklar, podcasts och få samtidigt alla Nivides e-böcker https://nivide.se/bli-inspirerad/ Nivides blogg: www.nivide.se/blogg Följ Nivide på Facebook: https://www.facebook.com/nivideab/ Följ Nivide på LinkedIn: https://www.linkedin.com/company/nivide Följ Nivide på Instagram: https://instagram.com/nivide_malmo Följ Johan på Twitter: @johanaberg Glöm inte att prenumerera för att bli notifierad om nya avsnitt. Tack för att du lyssnar! See acast.com/privacy for privacy and opt-out information.

Intro Randy discusses how he researches a desktop application and decides it if may be worth trying out and, most importantly, is safe to install on your computer. Announcements • One of the awesome software tools I had mentioned a while back, Keywordtool.io, will offer Manly Hanley Podcast listeners an amazing discount of $20 USD per month off a Keyboard Tool Pro Subscription! If you'd decide you'd like to sign up, just email them after signing up and mention the Podcast for this discount. What I look for in an Application and how I decide If I'm going to actually install it. • I'll look for some functionality that perhaps is missing from the stock setup of an Operation System. ○ A first example would be something like the File Explorer in Windows § There is a "File Explorer replacement", called Multi Commander that I've heard of. Just because there is an app out there that everyone is talking about, doesn't mean it's safe to install. http://multicommander.com/ □ Virus Total. Upload the installer file and it does a checksum and confirms if there is any reporting of malicious behavior. ○ This application is a stretch, because I find the default Windows 10 photo viewer to be lightweight and really good. FastStone Image viewer is still more powerful and worth a shot, since it's free. https://www.faststone.org/FSViewerDetail.htm ○ Google Earth (Pro). The desktop version Is now the pro version that I think was originally $300 or $400. https://www.google.com/earth/ ○ VLC Media Player. https://www.videolan.org/vlc/ ○ OneNote. - This is one I've done an entire episode on. If you scroll through your podcast app and search for Episode 4 in our first season, you'll see that I talk about OneNote quite a bit. OneNote - https://www.microsoft.com/en-us/microsoft-365/onenote/digital-note-taking-app?ms.url=onenotecom&rtc=1 S1:E4 - https://www.randyhanley.com/2019/04/06/manly-hanley-podcast-s1e4-productivity-tips-plus-50-amazon-gift-card-giveaway/ ○ Notepad ++ - If you have Windows operating system, this is a must. Even though it's GPL license, the developer allegedly state he'll only program this app for Windows. So of, naturally, there are clones on other operating systems that try to mimic its greatness. https://notepad-plus-plus.org/ ○ Ultimate Windows Tweaker - I think it's a great app, that while not having a pretty website/presentation, it's a great app once you try it out. https://news.thewindowsclub.com/ultimate-windows-tweaker-4-5-released-for-windows-10-v1809-93754/ Follow our Podcast ● If you're a new listener to the Manly Hanley Podcast, we would love to hear from you. Visit our website and leave a comment. While you're there, be sure to subscribe to the newsletter! https://randyhanley.com/ ● Follow Randrums on twitter - https://twitter.com/randrums ● Like the Manley Hanley Podcast Facebook page. https://www.facebook.com/manlyhanleypodcast

The tables are turned, I'm back with Bryan Cargill but this time he's the one being interviewed. In this episode we discuss the power of video and storytelling. He is a man of many talents, he is the man behind Tactus Media that offers an array of marketing services with a heavy concentration in video. He also hosts the Meeting Marketing Podcast. Bryan has created numerous videos, launched three podcasts and collaborated with a variety of brands to develop digital strategies using the three E’s: educate, entertain and engage customers. With a background in journalism from the University of Oregon, he brings an authentic storytelling style to everything that he does. SHOW NOTES: Tactus Media - website Learn about the fundamentals of media: Media Mentor HubFind Bryan Cargill on Linkedin Vimeo YoutubeThe Media Marketing Podcast on: Apple Podcasts Spotify Google Podcasts YouTubeVideo Hosting Sites: Wistia Vidyard VimeoToastmasters International - website Donald Miller's Story Brand Marketing Tool Kit - SEMrush Keyword optimization: Keyword Tool io Google Ads Keyword Tool The movie Lawnmower Man: IMDB TrailerCONTACT HEATHER:Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.comSign up for a Complimentary Health Check Analysis for Creative Agencies Get a PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their AgencyFollow Heather on Instagram: @zeitzwolfeHeather Zeitzwolfe - LinkedInTo book a Discovery Call (via Zoom) - Click HereNEED PAYROLL?: Use this link and receive a $100 Amazon Gift Card. Disclaimer: This is an affiliate link. If you make a purchase, I may receive a commission at no extra cost to you.

I det här avsnittet bjuder jag på tips för hur du kan skapa en ännu bättre företagsblogg. Tack för att du lyssnar!Exempel på hur svenska företag arbetar med content marketing:https://nivide.se/blogg/56-exempel-pa-content-marketing-i-sverige/Verktyg som nämns i avsnittet:Sökordsplaneraren i Google Ads - https://ads.google.com/intl/sv_se/home/tools/keyword-planner/Keywordtool.io - https://www.keywordtool.io/Wincher (för att ha koll på hur ni rankar på olika sökord) - https://www.wincher.com/Få mer tips och inspiration här: Gå med i Digital Marketing Academy för att ta del av kommande artiklar, podcasts och få samtidigt alla Nivides e-böcker https://nivide.se/bli-inspirerad/ Nivides blogg: www.nivide.se/blogg Följ Nivide på Facebook: https://www.facebook.com/nivideab/ Följ Nivide på LinkedIn: https://www.linkedin.com/company/nivide Följ Nivide på Instagram: https://instagram.com/nivide_malmo Följ Johan på Twitter: @johanaberg Glöm inte att prenumerera för att bli notifierad om nya avsnitt. See acast.com/privacy for privacy and opt-out information.

Google continues to update and they have now brought us a new tool that I think is the best keyword tool for understanding behaviors and what people are searching now.

Summary Euro Digital Partners decided we wanted to try to educate our podcast listeners and blog readers on various topics related to the world of digital marketing. All of the staff at EDP are certified in various marketing tools, but one of the tools we use most is SEMrush, so we decided to make a course to help those of you who are curious about pay-per-click advertising. In part 3 of this course, we discuss the PPC Keyword tool and discovering how using cross-group negatives can save you 15% on your cost-per-click costs, as well.  Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com  

Exploding Topics is a new website that helps you identify future trends It works by analyzing search queries And by monitoring social media keywords & mentions The keyword repetition, measured over time, is an indicator if something is gaining steam or fading And the tool is completely FREE Use it to come up with high demand product ideas Or niche ideas for print on demand products And in many cases there's even KDP journal potential!

Marketing Late Night Show / Marketing Podcast mit Pascal Schildknecht. Das spezielle Traffic Training der SalesAngels kurze Zeit kostenlos unter: https://salesangels.org/podcastgeschenk Hier kannst du dich für ein Webinar anmelden und live sehen wie genial das SEO Tool von Sam Hänni funktioniert: https://secockpit.com/de/online-training/ Zusätzliches Material Anmeldung kostenloser Traffic Kurs Anmeldung Training zum Keyword Tool von Sam Alle Keyword Tools im Überblick (auch Answerthepublic) Panne ORF: https://www.1000things.at/blog/besten-screenshots-orf-untertitel-panne-angelobung-tuerkis-gruen/  DHL Panne: https://www.horizont.net/marketing/nachrichten/werbefails-2019-das-sind-die-groessten-marketingpannen-des-jahres-179739 Gebe Google Snake oder Google Packman ein im Google Suchfeld ein um die Spiele direkt in Google spielen zu können. Danke fürs Teilen vom Podcast.:-) Grüsse aus Berlin SalesAngels Saleway GmbH Schulhausgässli 4 3098 Köniz Vertreten durch: Vertreten durch Pascal Schildknecht Kontakt: Telefon: +41 076 379 00 00 E-Mail: info@salesangels.org https://salesangels.org/

Marketing Late Night Show mit Pascal Schildknecht. Das spezielle Traffic Training der SalesAngels kurze Zeit kostenlos unter: https://salesangels.org/podcastgeschenk Gast: Sam Hänni von SwissMadeMarketing Hier kannst du dich für sein Webinar anmelden und live sehen wie genial sein Tool funktioniert: https://secockpit.com/de/online-training/ Zusätzliches Material Anmeldung kostenloser Traffic Kurs Anmeldung Training zum Keyword Tool von Sam Alle Keyword Tools im Überblick: Live Google Suche als Dashboards Gebe Google Snake oder Google Packman ein im Google Suchfeld ein um die Spiele direkt in Google spielen zu können. Danke für all die tollen Kommentare und Teilen vom Podcast. Grüsse aus Berlin SalesAngels Saleway GmbH Schulhausgässli 4 3098 Köniz Vertreten durch: Vertreten durch Pascal Schildknecht Kontakt: Telefon: +41 076 379 00 00 E-Mail: info@salesangels.org https://salesangels.org/

Oggi vediamo come aumentare le visualizzazioni su YouTube Crea e pubblica video allineati con le necessità del tuo targetsi parte dal SEO per cui dalla keyword research.Lo studio delle parole chiave per definire il ranking su YouTube prende spunto da ciò che fai normalmente con le pagine web ma sfrutta alcuni tool specifici come KeywordTool.

How does a solopreneur take on the highly competitive insurance industry and win marketing mindshare? This week on The Inbound Success Podcast, Chris Greene of the Flood Insurance Guru shares his journey with content creation and why he's committed to creating 365 flood education videos, 150 flood blogs, and 100 flood podcasts this year. Chris proves that there is no excuse to NOT invest in content creation. As a business owner, he runs his company, invests in continuous learning, and still manages to create an insane amount of content every week. The results are pretty incredible. He's closing deals from his YouTube channel and other content on a regular basis, and says that today, 100% of his business comes from his digital marketing and content creation efforts. In this episode, he breaks down exactly how he does it - and how you can too. Highlights from my conversation with Chris include: Chris took a video course and realized there was no educational video on flood insurance. He saw that opportunity and began to create videos for his business. He then realized that his videos would have a greater chance of getting found if he also created written content, so he started blogging. Because he travels so much, he realized that podcasts would also be easy to create and would work well for his audience. Chris creates a new video every single day. He films them himself and keeps them to two minutes or less. Chris took a class called Made You Look Video that got him comfortable on camera and taught him video marketing essentials. Now he has a YouTube channel with separate playlists for each type of person in his audience (ex. realtors, lenders, property owners, business owners, etc.).  To free up more of his time for content creation, Chris hired a virtual assistant to help him run his insurance business and take care of the administrative work. He believes strongly that he needs to be the one creating content because he knows the subject matter best. To save time, Chris will often shoot a whole week's worth of content in one day. He uses Vidyard to create one to one vidoes and to host his marketing videos so that when he sends a video to someone, he can see if they've opened it. He keeps the entire production and editing process simple so that it takes him five minutes or less to edit a video. Chris generates a lot of inbound business from his Facebook presence, and uses his YouTube channel for sales enablement. One interesting benefit that Chris has seen from his content creation is new partnerships with other insurance agencies that don't want to sell flood insurance. They work with him because they see him as the expert on the topic, and that brings him a considerable amount of business. Chris spends about two hours every day creating written content and says that blogs don't necessarily need to be long to be effective - they just need to be as long as they should be to get the point across. In addition to his videos and written content, Chris is creating podcasts that are generally about 10 minutes long. He estimates that, in total, he spends thirty to forty percent of his day creating content. Chris says that 100% of his business comes from his digital marketing and content creation efforts. Resources from this episode: Visit the Flood Insurance Guru website Connect with Chris on LinkedIn Follow Chris on Twitter Connect with Chris on Facebook Email Chris at flood@communityfirstagency.com  Listen to the podcast to learn how committing to creating content can change your business - and your life. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth and today my guest is Chris Greene, who is the president of the Flood Insurance Guru. I got a guru today. Welcome, Chris. Chris Greene (Guest): Thank you. Chris and Kathleen hamming it up while recording this episode. Kathleen: Yeah, thanks for being here. I was really excited to talk to you, because I think your story is exactly the example of what I love to highlight, which is just consistency, and putting in the work really pays off, because I had heard that you had decided to do a year of flood education videos and 150 flood blogs in 150 days. You're doing videos, you're doing blogs, now you're doing podcasts. It's like, man, you're rolling up your sleeves and getting it done. I can't wait to dig into it. Before we do, can you tell my audience a little bit about yourself, your background, and how you came to be doing what you're doing today? Meet Chris Greene Chris: Yeah. My name's Chris Greene, I'm president, owner of the Flood Insurance Guru. I've been in the insurance field for about 10 years. Actually hold a master's degree in emergency management with a focus in hazard and flood mitigation. I had a really bad experience buying a house about 10 years ago. I got about two weeks from buying it, found out I was in a really high risk flood zone. It was going to change my house payment by almost $3,000 a year, and the realtor said "Yeah, that happened on the foreclosure." For four years I just didn't bring it up, because I didn't want it to be an issue. And so what happened is, I discovered this really bad process and lack of education. So, over the next eight to 10 years I was working for Captive Insurance Agencies at the time. I kept getting my feet a little bit deeper and deeper. And when I started my own company about five years ago, I wanted a catchy website, so I came up with the Flood Insurance Guru, as a joke, but when people started learning what our educational background was then, they started saying, "Oh, you really have experience, you guys actually have an educational background on this," and it just kind of took off. And then that brought us to this year. Once you get outside the coast, there is no education on flood. We want to spend one full year where all we do is we provide education. It's not about selling, it's about what's currently going on. If we could just provide that, then I think we can compete with these bigger companies, and I think we can beat them because of the value that we provide. And it's just kind of taken off. I didn't know it would be the worst year in US history for flooding when we did it, but now not only do we do the education videos on flood insurance, we do them on disaster assistance, SBA loans, whatever, every single flood map across the country we do an update on. This morning, I just started a podcast for Houston, Texas on the recent disaster assistance that was approved by the president. What does it mean for the people there, who is it impacting and their resources. A year of flood education videos Kathleen: That is awesome. So, let's roll back a little bit. You decided this year to do a year of flood education videos. You started with videos? Is that correct? Chris: It is. I did. I'm in a video course that's been really good for me, and what we discovered as a community, there's no video, there's no resources on this. So it's like, we're just going to commit to video. And once you start committing to video, you realize, you know, Google is not seeing these videos unless it's YouTube. We need to get some text out there. Then I started blogging with it, but then everyone's like, "I'm always on the road. I wish you had a podcast," and we talked about it for a while and then we finally started one about six months ago. Kathleen: That's awesome. So, let's talk about the videos. You're not a huge company. So, the idea of making a video a day is very ambitious. How did you approach that? Do you have a videographer? Is this something you do yourself? Chris: I do it myself every single day. It's just me and I have a virtual assistant who helps us on the back end. Usually all of my videos are two minutes or less. I want it to be quick, I want it to be educational, and I want somebody to be able to take at least one thing away from our video every day. Kathleen: And how are you filming them? Chris: I was using my iPhone for a while, and actually bought a Canon DSLR, I set it up on location. I shoot all my videos on site. So I travel the entire country. If there's a flood issue going on a thousand miles away, I travel there, I talk to the people in that area and actually shoot my videos there. Kathleen: Okay. And did you have any special training for that? I mean, how did you- Chris: Well, I'm in a video course that has kind of taught me the psychological part of your buyer's, persona, you've got the education part, what people want, really learning to be on camera and things like that. And that's what's really helped me a lot. It was a course called Made You Look Video. What was funny was that the first 10 videos we had to do were, not really inappropriate videos, but they were just like, make you really uncomfortable. Like, "Hey, what's your favorite vacation?" Or, "What's the most embarrassing situation you've been in?" And the whole point was, "Hey, we're doing this because we want you to feel comfortable on video." Kathleen: Yeah, I was going to ask you about that because I think for people who haven't done a lot of video, I actually think that's harder than the whole technical, how to film and how to produce. Everybody I talk to tends to say, "I'm just not comfortable being on video." I'll be honest, I feel the same way. I feel very self conscious. So, was it doing those really kind of honest and as you said, almost embarrassing videos that broke the ice for you? Chris: That did break the ice. But then if you go back and look at some of our videos now they're like... That course has taught me to, "Hey you have to do something to separate yourself." So I've got one video where I'm actually spitting out spoiled milk. I've got another video where I'm dressed up as a grandfather, another video where I'm laying on a mattress. Stuff that catches people's attention and everyone's like, "Oh, I can't watch your videos because you look like an idiot." Everybody else seems to like them. And I said, "If you think I look like an idiot, means you're watching it, means I'm doing my job." Kathleen: Now, you're doing these as part of the flood education series? Chris: Yep. Kathleen: Oh that's so funny. Chris: I have them all broken down on my YouTube. I've built different lists for realtors, lenders, property owners, business owners where they can go exactly to that list and only watch the videos that pertain to them if they want. How Chris makes the time to create video content Kathleen: So you're uploading each of the two minute videos to YouTube. You said you're using a virtual assistant and what does that person do? Chris: Actually, the virtual assistant doesn't really help me at all in the video. They just help me on the insurance, out of the backend. Like they're helping me with the quoting, the paperwork and all that so that I can spend my time on the content because that's what separating us. I've tried to use other people for content, but it's very difficult in niche markets because they don't have your educational background. And you can tell sometimes when you read a blog that they may not know what they're talking about. Kathleen: Yeah, yeah. Now, are you- Chris: Here right now, how to do content creation for us and that's the big struggle. I'm actually having to teach him some stuff on the flood side first so that when he writes it, it makes sense. Kathleen: Are you doing all the editing and production of the videos too? Chris: Takes me less than five minutes to edit because I said they're all short. They're simple. They're easy. Kathleen: Yeah. I was going to say, what's involved in that or what kind of programs, platforms are you using? How complicated is it? Chris: It's fairly easy for me because I just use iMovie and everyone said, "Oh, you screwed up on this word." I said, "That's great, that means people know that I'm human." I will never shoot a video more than twice. Now there's certain situations I'll shoot it more than once, but I will never shoot it more twice because I want people to know that it's real. I want people know it's not a script and yeah I did screw up but that's what you want to see. Just like I use Vidyard for all of our one-on-one videos when I'm doing flood quotes, I send all of our customer's quotes through Vidyard because I want them... They might be 2000 miles away from me, but they feel like I'm next door because of video. Kathleen: I couldn't agree more and we've just had this conversation before I hit record for this podcast where I said, unless all hell breaks loose, we're going to keep going. And people ask me that all the time. Like, how much do you edit the podcast? And I really don't, unless there's some big terrible thing that happens in the middle of it. I believe that people prefer things that are less scripted. And so I leave in a lot, like if the dog barks or I've had podcasts where my 12 year old son walks in, in the middle of it and asked me for a snack, and I think you could see that as unprofessional or you could just see it as lending flavor and context to the life that's happening behind the content as it's getting made. So, I love that approach. All right, so you're spending, let's say, it sounds like less than half an hour a day on the videos. Chris: Like today, I'll actually shoot... This week is the first week I've actually been on a schedule all week. So, this afternoon we'll spend about two hours and I'll shoot the whole week. Kathleen: Oh, smart. So you're bundling it together. Chris: I do that in case somebody comes to me and says, "Hey, we're having a real issue with this." Then I will bump it up in the week. But the reason I do that, I always have a week there. If something comes up, if there's a lot of disastrous stuff going on it may take my time away from video and I like to have a few in my back pocket just in case. Kathleen: Yeah. Yeah. I feel the same way about podcasting. I need to have several in the can because you just never know what life is going to throw at you. So, you're putting these on YouTube. When you first started this year of flood education videos, did you already have a YouTube channel? Chris: I really had... Not for the Flood Insurance Guru, for our old company I did. I just set this up this year and everything in the course I went through, really taught me how to set it up. I use a tool called KeywordTool.io, that has really helped me with tags and seeing what people are searching for. And so we really haven't put any money to the YouTube channel yet because we've done so well with it organically. Chris's results Kathleen: So talk me through what "done so well" means, like what kind of results have you seen in this time that you've been posting? Chris: Honestly, most of our inbound market really has come from Facebook, not so much YouTube. YouTube, what we've done is we've built a knowledge base article for it now, that's using snippets with HubSpot. So our customer has a question, we'll send them the snippet and then they can click on it, takes them over to our YouTube channel. And so we've kind of done that. Kathleen: Oh interesting. Now are you also getting organic reach through YouTube? Chris: I am because we've actually sold a few policies last month actually off YouTube where people have searched our videos. Kathleen: Wow. And how much do your videos get viewed? Chris: Honestly, I don't have that many views. I have one video that has like 108 views on there and I have very low other views on it because I haven't really paid money on it because I'm really just using the YouTube part as a resource library. It's the Facebook organically. What we figured out, is how to use Facebook as a search engine optimization tool instead of like an ad. So everyone else is throwing this money at it. We're sharing it on our personal page, but what I've done with my personal page is I've been very strategic with who my friends, who's sharing and all that. A lot of people, what they do is they go search flood insurance on Facebook in Rhode Island and we come up in Georgia. The tags that we're consistently using is pulling our information up for them. Kathleen: I love what you're saying because I've had this conversation quite a bit with some of the folks that I've worked with over the years about how long should you expect it to take inbound marketing to work and to produce results for your business. And there's kind of two schools around that. One school says, "Oh, don't expect anything for six to 12 months. It's an investment in the long term." And I think that can be true if you're putting all of your eggs in the basket of getting found organically because it does take a little time. But there's this other school that says that inbound marketing should work right away if you're creating content that can be used for sales enablement. And if your sales team, which in this case is you, is actively sharing that content with the prospects they're talking to in the sales process because it can speed up the sales process, it can increase your close rate, et cetera. It sounds like that's what you've been doing. Is that correct? Chris: That's correct. And we knew it was going to be a longterm game, but honestly, I said 12, 18 months. I didn't think that we would build a national brand in six to nine months and not really put any money behind it. Because some of the unique information we were providing people just sharing it like crazy and we created a really cool partnership with some other insurance agencies who don't really know flood, don't want to know it. And that's all we do. And that part has just taken off for us because they keep seeing our content. 150 blogs in 150 days Kathleen: Now blogging. You committed to doing 150 blogs in 150 days. We got to talk about this, Chris, because I have been in this game a long time and I cannot begin to tell you how often I hear people complain about the amount of time it takes to blog. And these are marketers who do marketing for a living, complaining about having to blog. Very often they're complaining about having to do it once a month. That doesn't even get to the CEOs I talked to who think they just don't have the time for it. So we need to unpack this a little bit because I have a feeling you're going to just dispel all of this. Chris: Well someone once taught me, and actually it came from I think originally from Marcus Sheridan. From a company called Agency Nation. His name is Joe Giangola. And he said, "Look, it doesn't matter if you write a 3000 word article, or if you write a 500 word article, write as many words as it takes to get your point across." Kathleen: Oh, so true. So true. Chris: So, it's not, "Hey, I need 3000 words and put a bunch of crap in the article that's not value." I'd rather have a 300 word article to get straight to the point and give people what they need. Kathleen: Well and the truth is most people don't have the time to read long things anyway. Chris: And most of my articles are probably 500 words to a thousand words. Kathleen: Yeah. So, how long does it take you to write these articles? Chris: I would say it takes me about two hours a day and I do it at night, usually from about 10 to 12 at night. What I do is now I'm basically putting a blog out for every single one of my podcasts now, so I basically keep three separate blogs. I keep our podcast blog, I keep what's called a flood map updates, and that's if the flood map changes for an area, we do a blog just on that. And then I run a regular blog and so I mix it up, I write three to five blogs a week between the three. Kathleen: Now is your podcast a blog, is it like show notes or is it just a companion article? Chris: No, a lot of times I'll do a full detailed one. It's not like a breakdown. Here's what I try to do, I write an article, just a generic article on that subject matter, for the podcast and I like to come back with our regular blog and take that same blog, but now relate it to a particular area like Birmingham, Alabama and apply it there. And that's what I've kind of started to... Kind of taught myself that last couple of months. Now, Hey, let's just do it on this generic topic. Now let's come back and apply it to a particular city. First of all, it's for SEO, but now we could relate to that audience and we're giving that audience what they need. What is the ROI of content creation? Kathleen: So you're spending about two hours a night. I think a lot of business leaders listening to this might think, how could it possibly be worth my time? Like why wouldn't I either outsource for somebody to do that or hire somebody junior who gets paid less to do that. Talk me through for you, how you see the ROI of that two hours of your time. Chris: Well, the thing for me with the two hours of my time now, is through this whole inbound marketing and learning all this, what I've learned is that actually I have a passion for writing and I enjoy the blogging. I've actually handed off the other stuff so I could spend more time on the blog. Like the quoting, inside our company, our VA's handle all that. So I can handle the content and like someone goes, "Are you going to outsource the content?" I said, "Probably not. I enjoy it." I enjoy when someone comes to me with a question, I can break that question down and I can turn that question into maybe 10 different podcasts. 10 different blogs and apply to different areas because my educational background, it's very hard to outsource and have someone else do that. Kathleen: Do you find that it's getting easier over time? Chris: Yes. Kathleen: Is it getting quicker? Chris: But I'm also learning to build it out a better way. Like, "Hey, these are the five ways to do this." All right, let's build a pillar post on this subject matter. Now let's put 10 sub posts underneath that for different areas. Kathleen: Yeah, I mean the consistency part is what blows my mind. How do you stay on track? Because that is, that's a major commitment. Chris: It's tough. Now, the podcast actually is pretty easy. All of my podcasts are 10 minutes or less. So, I do a podcast that morning usually and I'll go out, shoot a video that kind of relates to the podcast that afternoon and then put the blog together that night. Kathleen: Wow. So what percentage of your day overall would you estimate that you're spending on creating content? Chris: Probably 30 to 40%. Kathleen: Wow. And- Chris: I'm also doing this... Now, I do have VA that helps me with some research, but also what I'm feeling is, I actually spend a lot of time driving around during the day though, looking at different locations to shoot certain things on. Like I had one the other day where a house was completely crumbled and so it wasn't a plan, but we ended up shooting a video on cracked foundations. Kathleen: Oh wow. Chris: And so that's where a lot of my content comes from as well. How Chris comes up with topics Kathleen: Yeah. So that was going to be my next question. Can you talk me through how you come up with your topics? Chris: Our topics come from every single question we get from our referral partner, a customer or prospect and what's also currently going on. Like last week, FEMA updates their manual every six months. So I broke down the new manual and made a podcast and a blog out of that. There’s disaster assistance that was approved for last week in Texas. I made a blog out of that because those are the things that people want to know what's going on. As I said, we walk them not just through the insurance process, the disaster assistance and all that because no one else will do it. So what happens though is when we do do that, when they do need something for a flood change, a flood insurance. They're going to remember us because we're providing so much education. I'm a terrible salesperson, I'm the worst salesperson in the world, but I'm really good at marketing and education. Kathleen: Do you have a particular system you use for capturing those questions? Because you're literally running around all the time. Chris: My iPhone. Kathleen: And what do you use on your iPhone? Chris: Notes. Like when they call me asking me, I take that question, I'll put it in there. Last night I was going through about 40 different questions over the last two weeks, I wanted to address this week. Kathleen: Wow, that's a great tip. Yeah. Answering questions, it's tried and true strategy. Chris: So, I would use a notepad and paper, but then I would lose the paper. I'd lose the question. Chris's results Kathleen: Yeah, you definitely have to do what works for you, right. So, let's talk about the results you've gotten from this, because we've talked a little bit about the traction you got with the videos, but now you've got videos, you've got blogs, you've got podcasts. As you mentioned, you are in an insanely competitive industry, insurance. That is one of, if not the most competitive industries from a marketing standpoint, from an SEO standpoint. Talk me through the results you've seen. Chris: Actually, we've seen really good results and everyone else says the exact same thing you do, but they don't realize it's actually the complete opposite. You see, once you get outside coastal areas, no one knows anything about flood. And no one's wasting their time on it. So when we can provide the content in areas like Nebraska, Oklahoma, Colorado, we don't have a lot of competition. The other day when I looked at some of our keywords for Arkansas, Nebraska on YouTube, it was $1.12 And $1.50 because no one else is putting it out there or they're not going to waste their time on it. They're going to go to Houston, they're going to go to Miami or New Jersey, but what about all those areas in the middle where there's no resources and we can provide those resources. It doesn't matter how much competition we have, they can't keep up with us on the content. Kathleen: Now, do you find yourself competing against really, really large insurance companies and how does that play out? Chris: [crosstalk 00:19:46] the other day, because we picked up the phone and we called the customer back. Kathleen: Yeah. How does that play out from a digital marketing standpoint though? How do you take on, I can't think of one off hand, but all the big insurers, right? They have so much money to throw at their marketing. Chris: Because like you just said, they're throwing it at their marketing. They're not throwing it at their content. They're saying, "Hey, I can save you 40% on your flood insurance." That's great, but how do you change my floors out? How do you help me through this process? That's what the customer wants to know. Then yeah, I'd love to save money here, but I need you to get me point B before I get to point C. Kathleen: Now, are you spending money on paid ads now? Chris: A little bit, but I do it completely different than the companies you talk about. Kathleen: Okay, talk me through how you do it. Chris: What I do is these companies that said they'll spend all this money and "Hey, let me save you 50% on this." Well, I get a copy of every single flood map change across the country. Well, what happens is you can make a decision to buy insurance before that map changes and if you do, you get a preferred rate. So I target those areas six months before with content every single week through YouTube and walking them through the whole process. So when it does change or it's about to change, they remember seeing our content for six months. Not that we can save them money, but "Hey, here's what's going to happen, here's the process you need to follow whether you go through us or not." And that's how we've been able to beat a lot of them out. No one else wants to spend that time. They want to capture the sale. Kathleen: Now, what percentage of your business these days is coming in through organic and social and these digital efforts that you're undertaking? Chris: Honestly, from a strictly digital standpoint, pretty much a hundred percent of it now. Like even though the insurance companies we deal with, the process we built out for them is when they send us a customer, we actually build a link that's just for that insurance agent. And what happens is if they submit, a customer submits it, we redirect them. For that customer, leave them a review. We have a thank you card that goes to that customer in the mail with their information on there, not ours. We're here to help with a flood. But we're also here to make them look like a rock star so they have a customer for life. It's a win-win. And so we built all that in HubSpot, now. Kathleen: I mean intuitively you've landed on the best channel marketing strategy, which is make your channel partner look like a rock star and make their life as easy as possible. Yeah. I learned that after 13 years as a HubSpot partner, because HubSpot itself has one of the best channel programs around and they do that exact same thing. Chris: Yeah. And they're always like, "Why the link?" I said, "Because no matter where the customer is in the process, we can keep you involved." Kathleen: Yeah. That's great. Chris: And they like that. Kathleen: Yeah. Fascinating. So tell me about how your business is growing and what it's meant for you as a business owner. Chris: Well, I had this goal of, hey, I'd love to sell $1 million in flood insurance over the next five years. Well, I've had to adjust that goal because we've gotten to about 50% of it in our first year. But that was our whole goal, our five year goal. What happened is its just kind of taken off. We've spoken at a couple of conferences, we've been on a lot of different podcasts, not because we're just killing it on sales. But I guess because of the whole video thing, no one else was really doing that in our industry. No one's committing to it, particularly on flood, but no one's committing to it on anything else. And so what's happened is, being on those podcasts and things like that have helped us organically. People start reaching out to us, other insurance agents and we just walk them through and help them with their questions. And then before you know it, they're telling other people and it's just like a snowball going downhill then. Kathleen: Now how- Chris: Once you get going, if you get behind it. Kathleen: How important has it been to your success in doing this that you took on essentially a niche topic? Because you said that a little bit earlier how no one else was talking about flood. Could you do this same approach if it was a broader topic? Chris: Oh, easily. The reason I've done it though is because that's what my background is in and no one really has the background that I have in insurance. Like they've got some training, but they don't have that master's degree. I'm in the middle becoming a Certified Floodplain Manager. Probably less than 1% of insurance agents in the world have that certification as well. So you could do it with anything. But the reason I chose to do it and what I did it in is because of what my background is. I know people that are doing it in other areas as well. Now not the whole video thing, I mean you'd really have to commit, but the video course I'm in, a lot of people committing to two or three videos a week, which is great. My whole thing was, hey, if I can look back a year later, look at the knowledge base articles we've built, look at the library we've built just over a year. Look at the amount of questions we're going to be able to ask. Kathleen: Yeah. That's great. Well it's definitely inspiring and I think anybody who's ever thought, I don't have the time to invest in content or I couldn't possibly do it because I'm not an expert. I think that you provide a great example of somebody who's just taking the bull by the horns and is running with it and seeing great results. So, very cool. Chris: I've thought about starting a digital marketing agency next year, basically, what we're doing is taking the journey of this year we've been on and we're teaching other companies how to do it. Kathleen's two questions Kathleen: Love it. That's so cool. All right. Shifting gears for a minute. I have two questions I always ask my guests and you are a prolific inbound marketer so I want to hear what you have to say. Is there a particular company or person that you think is really killing it with inbound marketing right now? Chris: Yes. Nicholas Ayers, he's the one who actually runs Made You Look Video. I mean his video course, the whole psychological thing he puts behind it. He's got some of the silliest ads on Facebook with fanny packs, but what he's able to do with video, because he's been studying it for 30 years, it's just incredible. Kathleen: So Nicholas Ayers, Made You Look Video? Chris: But also his passion of, "Hey, I'm not going to keep this to myself. I'm going to help whoever I can with it." Now, we do a call every single week, he walks you through whatever you need. I mean, he's just awesome. Kathleen: That's great. Chris: And like I tell people, he's one of the main reasons, where we're at today is because of how they've been able to help us with video. And then Marcus Sheridan is another one. I was turned on to him about nine months ago. About the whole pool company experience. Kathleen: Yeah. Marcus's story is phenomenal. Yeah. And he is a great guy. All right, so things change fast. You are blogging, you're podcasting, you're making videos and putting things on YouTube and Facebook, what have you. How do you stay current and up to date on all of these developments around digital marketing with things changing so quickly? What's your strategy for that? Chris: Well, a lot of it actually is through HubSpot Academy. I spend a lot of my time in there and then I spend about an hour a day studying other things. I've got about 140 podcasts a week that I listen to. Kathleen: Oh my God. Chris: This being one of them, the HubCast, all these different digital marketing ones. Amy Porterfield is a big one. But I stay up to date because I travel so much during the week that I listen to all those. And honestly that's where I give all my content ideas from as well. How to connect with Chris Kathleen: That's amazing. I don't know how you find all the time. I mean, I love podcasts and I think I spend a lot of time self-educating but you make me look like an amateur. That's amazing. So, all right, Chris, you've totally blown me away. I can't wait to see what you do next. I'm betting some people are going to be listening to this and have questions. If they do, if they want to connect with you, reach out and chat with you. What's the best way for them to contact you? Chris: If you go to our website, just floodinsuranceguru.com, we've got our email address on there. It's flood@communityfirstagency.com. They can also find me on Facebook, which is just Chris Greene. They may have to send me a message because I think I am maxed out on friends. Kathleen: Oh no, we can't be friends. Chris: Well, I have to filter it out all the time. I've changed it and added a public image one on there, but I don't do much on there. You can also find me on LinkedIn. I do a lot on LinkedIn. Kathleen: Awesome. All right. You heard it here. I'll put those links in the show notes. If you want to find Chris head over to those show notes and his LinkedIn profile, his email address, his YouTube channel, all of it will be in there. He won't be your friend on Facebook until he clears out some other people, but you can ask him anyway. You know what to do next... Kathleen: That's awesome, Chris, thank you so much for joining me. And if you're listening and you like what you heard or you learned something new, please consider leaving the podcast a five star review on Apple podcasts. It makes a huge difference and helps us get found by other people. And if you know somebody else doing kick ass inbound marketing work, tweet me at workmommywork, because I would love to interview them. That's it for this week. Thank you so much, Chris. Chris: Thank you.

How Do I Optimize SEO for My Podcast? How do we grow our podcast audience and get new listeners? How will people find my podcast? Podcasters need a basic understanding of keywords and SEO (search engine optimization) so our podcasts can be discovered by new listeners. How can podcasters capitalize on SEO to help new listeners find their podcasts? Spoiler Alert: There is no magic bullet or SEO Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions, breaks down what we need to understand about SEO for podcasters. SEO (Search Engine Optimization) isn't just one thing. It is small incremental tweaks combined to impact your site's user experience and performance in organic search results. SEO is a long term strategy. There is no SEO magic bullet. It takes grit, time, energy, and expertise.   What is the Ideal Length for Podcast Show Notes or Blog Posts? Jennifer does a little myth-busting here. I was under the impression that there was an ideal length for show notes. Turns out, this is not the case. People are going to Google to get questions answered. Google is looking for you to completely cover the subject from beginning to end and do it better than anyone else. How does Google determine who has the best answer? It's all of those hundreds of little tweaks.   Formulating the Right Questions for SEO Think about how your listeners are phrasing questions when they are going to Google to look for answers. What words are they using? What questions are they asking? Get out of your own language box and how you say things. Ask your audience how they would search for an answer.   Recommended Tools for Keyword Research Ubersuggest SEMrush.com Keywordtool.io Keywordseverywhere.com AnswerThePublic.com   How to Optimize Show Notes and Blog Posts Optimize your show notes and blog posts because there are still folks that would rather read than listen to podcasts. Think about having your episode transcribed. This makes it easy to create detailed show notes. Jennifer has created a search optimization checklist to help optimize blog posts. Don't just describe what is in the episode. If your intention is to share information with your audience, give them the option of how they want to consume it. Listening to a podcast is not an option for everyone. Use the episode description, blog post, or show notes to give detailed information that actually answers questions. Flow the Keywords into the content Write a title that is for the user Use a Title Tag Use subheadings Add internal and external links   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14     Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcast Tutorials https://www.youtube.com/jeneddsbrassy

Cómo crear un plan de contenidos audiovisuales que funcione - Podcast En este podcast David Pascual, Director de Natinnova, nos dará las claves para crear un plan de contenidos audiovisuales que funcione. Conocerás a dos de nuestros skillers, Carlos Gutiérrez, consultor especializado en comunicación política y corporativa y Ana Aínsa, periodista de televisión, asesora de portavoces y empresas. Además, permanece atento porque informaremos sobre próximos eventos y consejos sobre podcasting. Lleva tráfico de calidad a tu web con un keyword research avanzado David Pascual explica la forma más eficaz de lograr tráfico de calidad y retorno de la inversión a través de una estrategia audiovisual creada con las herramientas adecuadas. Un buen plan de contenidos requiere una estrategia e investigación previa completa sobre nuestra empresa, marca, clientes y competencia para mejorar la toma decisiones y captar potenciales clientes. Esta tarea no es fácil, pero con las herramientas de análisis, búsqueda y selección de palabras clave más adecuadas descubrirás la popularidad de cada término o temática para centrar tus esfuerzos en el producto o servicio con mayor posibilidad de venta. Analiza las palabras clave de tu producto o servicio con Keywordtoo.io Para ello, Keywordtool aporta información sumamente valiosa sobre canales como Google, Youtube o Instagram. A través de una búsqueda específica durante un período determinado, este sitio web identifica términos relacionados y su volumen de búsquedas concreto para saber qué quieren los usuarios y satisfacer sus necesidades reales en cada momento. BuzzSumo, el mejor aliado del analista digital Por su parte, BuzzSumo es la herramienta idónea para incrementar el engagement en redes sociales, ya que muestra qué prefieren los seguidores en cada momento. Estos datos referentes a los temas que mejor funcionan te ayudarán a crear contenido útil y de calidad y, por ende, a tener éxito entre tu público objetivo. Google Trends: promociona en el momento adecuado Y para completar el plan de contenidos audiovisuales, Google Trends te desvelará el momento idóneo para lanzar tus vídeos. Conocer la frecuencia con que se busca un término específico es información valiosa para optimizar lo máximo posible los recursos disponibles y alcanzar los objetivos marcados. Estas tres herramientas ponen a tu alcance un gran abanico de funcionalidades para hacer frente a los competidores más directos y alcanzar los objetivos marcados de un keyword research avanzado.

Ubersuggest - Free Keyword Tool by Marketer Neil Patel Neil Patel acquired the software Ubersuggest for around $250,000 and is now giving it away for FREE. This is a genius marketing tactic for Neil, as well as an amazing tool for us as consumers (and marketers) to utilize. The tool itself gives you data on your website and where you can get more traffic, before asking you at the end if you would like to work directly with Neil. If he gets .01% of the premium potential clients out there to fill out his form and work with him, he will have paid for this tool 1,000x over. Here’s a closer look at the software… #neilpatel #ubersuggest #seosoftware #websitedata #keywordtool #marketingstrategy #clientacquisition #competitoranalysis Want To Funnel Hack Some Of The Biggest Businesses On The Planet, Live With Us EVERY Week? Join Our Facebook Group: https://www.profitableads.com/home --- Send in a voice message: https://anchor.fm/adagencylive/message

I’ll admit right away, as I said at the front of this episode that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using Google’s Keyword Tool and that’ll end the debate pretty quickly.  Resources mentioned in this episode: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition By David Newman As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.  But these days, with so many new ways to reach customers and clients—and only so much time in the day—it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?  Small business marketing doesn’t have to be a mystery.It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition. David Newman’s “Do It! Marketing” is, for me, word for word, the best marketing “how to” guide for small businesses - and for those looking to provide marketing counsel - in existence. There are several great ones, several of which I’ve reviewed in glowing terms. But this is a bible I’ll turn to repeatedly. Now, I’m going to assume if you’re still reading then that means prospective customers are using Google to search for your products and services… Do you really need another reason to use the Google Ads Search Network? In case you do, I’m going to walk through 6 reasons… Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.  Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >> Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

Greg Jeffries started promoting affiliate products, such as Clickfunnels, by focusing on SEO. After a few years, he mastered the art of affiliate SEO marketing and turned it into his full-time career which generates mid-6-figures each year. You can find Greg on Facebook here. If you are interested in learning how you can also build a side hustle making 5-figures each month, check out his site SEO Affiliate Domination. Greg gave us several tools that he uses and I captured them below: URL Rotator ShareASale & Commission Junction MarketHealth (for affiliate health products) Keywordtool.io SEO Affiliate Domination Remember, you can pick up your copy of The Side Hustle Journal over at www.gritandhustle.co If you have an awesome side hustle that you would like to share with the world, I'd love to have you on my podcast. You can schedule a podcast interview by going to: calendly.com/gritandhustleco/guest

In this episode, I talk to Khai Yong about SEO & keyword research Topics include: The Importance of Keyword Research What are SaaS metrics? Saas Marketing Strategies Short tail vs Long tail keywords Why Digital Marketers should learn Javascript Top 3 tools for Digital Marketers How to a Digital Marketing job Khai Yong is Saas Marketer Head of Growth at Keywordtool.io, a global SaaS company offering digital marketing research tools for SEO Specialists, Search Engine Marketers (Pay-per-click) and Digital Marketers. Previously he was the head of growth for NEXT Academy and Advertising lead for Mind Valley. https://keywordtool.io/ Follow Khai Yong on LinkedIn: https://www.linkedin.com/in/khaiyong/ The host Bob Low is a digital marketing consultant based in South-east Asia. Bob helps brands achieve business results through digital marketing, social media content and advertising. Email Bob at bobthinkz@gmail.com Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/

In this episode, I show you how to gain more YouTube views and YouTube subscribers, by writing ranking YouTube descriptions. I go over a free template you can use that will rank your videos higher in YouTube search with great YouTube SEO. Keywordtool.iohttps://keywordtool.io/ Musichttps://soundcloud.com/cluelesskit Want more tips, tricks, and techniques on YouTube growth? Subscribe for daily episodes and rate us 5 stars if you've learned something! Thanks!

Why is YouTube keyword research is the secret sauce to cracking the YouTube algorithm, and how to do it properly. For the full show notes, head over to https://vidiq.com/blog/post/how-to-master-youtube-algorithm-tubetalk-159The Three C’s of YouTube SuccessTom confirms that there are a number of factors that could be affecting a channel's growth or lack of growth - he calls them the three Cs of YouTube:Consistency of uploadsConsistency of topicConsistency of metadataWhile being consistent with upload schedules and content topics is YouTube 101, being consistent with metadata, or how you optimize your content is key. Titles, tags, and descriptions need to work for you on a channel level, as well as on an individual video level. Having a system for works to create an ecosystem of all of your videos and it’s something Tom has been working on for years. Because of his extraordinary access to a billion views' worth of data, he’s been able to refine this system down as close to scientific process as possible. Tom states that it’s the job of any channel manager, whether you're doing it for yourself or for somebody else, to engineer relationships between your own videos so that you dominate that sidebar. That’s the path to crazy, crazy suggested views.People totally forget that YouTube is, at the end of the day, a search engine. Good old SEO practices that work in the blogging world and on Google Search are going to have to be applied on YouTube too. It’s not about the relationship between you and your video content, it’s the relationship between your videos as a whole, and it’s a system that Tom unpacks on the podcast.Keyword Research: The Basis of YouTube SuccessTom’s system is based on a process called keyword research. It’s a tool that is widely underused, probably the most underused weapon that any channel manager or YouTube creator could use. Most people are NOT using it, or certainly not using it to its full power.Keyword research is often misunderstood because it's easy to do a quick search and say, "Okay, I'm going to put this in the tags of this single video and hope for the best." That's how it used to work in 2012 but that's not the same anymore, because YouTube and Google are a lot smarter now, and they understand content a lot better. Also, there's a lot more competition, and so there's a lot more other videos with similar metadata to cut through. Tom engineer’s relationships between his videos using keyword research, to go a level beyond just trying to rank an individual video. His aim to be the authority in his space, and he has used vidIQ’s Keyword Tool for the last seven years to identify exact search volume, an incredibly important metric for YouTube creators.Tom looks for keywords that are getting high search volume (meaning lots of people searching for it that month), but low competition. That combination means that either there's not enough videos being made around that subject to cover that search demand, or the videos are being made, but the competition are not optimizing their videos for the right keywords. vidIQ’s Keyword Tool helps Tom find opportunities in the market around his main channel keywords (or ‘seed’ keywords).Don't forget to leave a review and subscribe in your favorite podcast app.Any questions or comments? feel free to email me Liron@vidIQ.comCatch you on the next TubeTalk!

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito walk through seven of the best practices for successful SEO. Have a tip about how you're best utilizing the GSC integration? Send us an email at inbound@moreycreative.com. Visit the Morey Creative Studios Blog! Connect: Facebook Twitter Instagram LinkedIn  References: 'Inbound & Down' S03 E04: HubSpot Is Getting Rid of the Keyword Tool. What?! 'Inbound & Down' S03 E09: HubSpot Explains Sunsetting the Keywords Tool With Jeffrey Vocell Keywords did not die with the Hubspot Keywords Tool About Search Console Enable the Google Search Console Integration in HubSpot 3 Ways To Level Up Your Content and SEO With Google Search Console How to Develop a Content Plan [With Downloadable Template] Content Strategy is now called SEO Boulder Beer Company

Try Opteo free for 6 weeks - https://opteo.com/psp Our Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Archive - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Yes, okay, yes! Welcome back to the Paid Search Podcast. This week we kick off the show with a listener question from Mexico about adding search terms as keywords. And then we cover the new updates to the Google Ads Keyword Planner and how these major improvements will help your keyword research efforts.And we finish out the episode with a Paid Search Trivia question about the phone calls advanced bid adjustment.On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!Support the show (https://www.patreon.com/paidsearchpodcast)

In this Video Insiders Podcast episode, Tom shares a glimpse into keyword research for YouTube channels. Anyone who's managed a YouTube channel knows how important having the right keywords in your titles, tags, descriptions are. Tom has one of the most advanced strategies when it comes to finding the right keywords for content and discovery. Do you invest time and resources to make sure your keywords are right for your channel? Let us know on Twitter @VideoInsiders Show Notes ChannelFuel's Keyword Tool package VidIQ The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Video Insiders on Twitter at @videoinsiders 
Follow Tom at @channel_fuel 
Follow Carlos at @carlospache_co Intro Music by Planets Collide Podcast production and editing: Joe Pacheco 

Cosa chiede la rete ?Ci sono tanti tool in rete. Seozoom e' uno dei miei preferiti, ma a volte lo integro con altri tool. Oggi parliamo di keywordtool.io e come si puo' usare anche solo per fare una breve guida.

今天的來賓 Fish 老魚，是一位全職 Youtuber ，也是一位網路行銷教練，現在靠整個事業體系，平均每個月都能有20萬元的收入，但是其實幾年前的他，曾經創立過其他公司，因為與合夥人的理念不同，公司倒閉，他也破產了，我們今天會和你聊聊他是如何從破產中爬起，開始在網路上學習製作影片、教授行銷技巧，以及這路上的總總精彩故事。 在這集廣播裡，你可以聽到老魚是如何找到自己的品牌定位、如何利用聯盟行銷以及多種獲利模式，維持穩定（而且比同年齡的人還更高）的月收入，節目中我們也會分享比較技術性的資訊像是如何打造流量來源、關鍵字使用工具、部落客接案的管道，以及想要開始當網紅或Youtuber，你該有什麼樣的準備？ 收聽完整內容：  Fish 訪談段落： 2:20 請你自我介紹 2:40 來聊聊怎麼會從行銷轉職成當網紅？又為什麼是Youtuber呢？ 4:00 你一開始是如何決定品牌(Youtube頻道)的主題？ 5:30 請問這個品牌經營多久後開始有獲利？ Youtube 廣告賺錢的方法？(內有免費教學影片) 6:30 Afflilate marketing (聯盟行銷)是什麼？ 8:50 除了廣告流量的收入之外，還有哪幾種獲利模式是你有在使用的呢？ 代言與業配合作 自己的產品(電子書與線上教學) 顧問與線上教練 實體書(第一次當網紅就上手) 聯盟行銷 演講實體授課 廣告流量 13:18 是否可以推薦幾個找業配資源的平台給聽眾 臉書社團接案 阿里kol計畫 18:50 對於才剛起步的聽眾（想要成為youtuber），你認為什麼是最重要的？ 個人風格 能為觀眾帶來的價值是？(好玩、好笑、新知識) 26:10 如果從零開始，流量到底要怎麼來？能否用提出幾個重要關鍵？ 時事、熱門關鍵字、Keywordtool 28:37 對於想要成為網紅或Youtuber的聽眾，你能給他們一些建議嗎？ 先學習、模仿、學好英文、最少要每週發表一部影片，堅持1年以上。 30:30 聊聊你的新書：「如何快速得到萬人訂閱」內容在講什麼？適合誰？ 購書請點這 31:08 你認為理想的生活是什麼？ 你能給予世界價值，認定自己是有價值的。 32:16 如果大家對你感興趣，該去哪個平台找你？ 粉絲頁 fishtv余啟彰 Youtube頻道 fishtv 3部免費教學教學 fish@fishot.com 重點Recap： ＃1 不曉得自己的品牌主題到底要怎麼設計，你可以先從模仿下手，找到你喜歡的blogger,youtuber,influlencer，然後去觀察他們的觀眾是哪一群人，或者，如果你已經有一些基本的粉絲，直接問他們對什麼主題感興趣，就是直接問，不要猜，不要只照著自己的喜好，問就對了。 ＃2 當一個Youtuber難道只能靠廣告分潤來賺錢嗎？當然不是，你可以利用聯盟行銷、代言業配、販售自己的產品或服務、接一些顧問案，或者是參加收費講座、販售實體書等方法來獲利唷。 ＃3 沒有觀眾該怎麼開始做業配？其實，廠商找不到你，不代表你找不到廠商，你要主動積極的到相關的社團去接案，或者參加最近許多Youtuber都有參加的「淘寶掏星計畫」開始介紹你喜歡的產品給你的觀眾吧！ ＃4 如果你是剛起步的自媒體，目前對你而言最重要的，就是去找到自己的風格，與知道可以帶給觀眾什麼價值。 ＃5 如何創造流量？從找到最近在流行的時事、熱話以及你的專業的交織點開始，那就是流量的來源。 ＃6 想當Youtuber，Fish給你的Roadmap是：先學習再模仿、學好英文、最少要每週發表一部影片，堅持1年以上。 臉書社團 Instagram Youtube Hey，你喜歡今天的內容嗎？如果有任何問題，歡迎在底下留言，或是加入我的臉書私密社團一起做討論！ 你對遠端工作、個人品牌和自我成長的議題感興趣嗎？加入我們，得到第一手的資訊與消息！ 【免費支持】如果你幫我拍手5下，我有機會得到內容創作的酬勞:)

今天的來賓 Fish 老魚，是一位全職 Youtuber ，也是一位網路行銷教練，現在靠整個事業體系，平均每個月都能有20萬元的收入，但是其實幾年前的他，曾經創立過其他公司，因為與合夥人的理念不同，公司倒閉，他也破產了，我們今天會和你聊聊他是如何從破產中爬起，開始在網路上學習製作影片、教授行銷技巧，以及這路上的總總精彩故事。 在這集廣播裡，你可以聽到老魚是如何找到自己的品牌定位、如何利用聯盟行銷以及多種獲利模式，維持穩定（而且比同年齡的人還更高）的月收入，節目中我們也會分享比較技術性的資訊像是如何打造流量來源、關鍵字使用工具、部落客接案的管道，以及想要開始當網紅或Youtuber，你該有什麼樣的準備？ 收聽完整內容：     Fish 訪談段落： 2:20 請你自我介紹 2:40 來聊聊怎麼會從行銷轉職成當網紅？又為什麼是Youtuber呢？ 4:00 你一開始是如何決定品牌(Youtube頻道)的主題？ 5:30 請問這個品牌經營多久後開始有獲利？ Youtube 廣告賺錢的方法？(內有免費教學影片)  6:30 Afflilate marketing (聯盟行銷)是什麼？ 8:50 除了廣告流量的收入之外，還有哪幾種獲利模式是你有在使用的呢？ 代言與業配合作 自己的產品(電子書與線上教學) 顧問與線上教練 實體書(第一次當網紅就上手) 聯盟行銷 演講實體授課 廣告流量 13:18 是否可以推薦幾個找業配資源的平台給聽眾 臉書社團接案 阿里kol計畫 18:50 對於才剛起步的聽眾（想要成為youtuber），你認為什麼是最重要的？ 個人風格 能為觀眾帶來的價值是？(好玩、好笑、新知識) 26:10 如果從零開始，流量到底要怎麼來？能否用提出幾個重要關鍵？ 時事、熱門關鍵字、Keywordtool 28:37 對於想要成為網紅或Youtuber的聽眾，你能給他們一些建議嗎？ 先學習、模仿、學好英文、最少要每週發表一部影片，堅持1年以上。 30:30 聊聊你的新書：「如何快速得到萬人訂閱」內容在講什麼？適合誰？ 購書請點這 31:08 你認為理想的生活是什麼？ 你能給予世界價值，認定自己是有價值的。 32:16 […] 這篇文章 #17 從破產到月入20萬全職 Youtuber ，他是怎麼做到的？/ Fish 最早出現於 理想生活設計｜遠距工作・個人品牌・自我成長・在家創業。

今天的來賓 Fish 老魚，是一位全職 Youtuber ，也是一位網路行銷教練，現在靠整個事業體系，平均每個月都能有20萬元的收入，但是其實幾年前的他，曾經創立過其他公司，因為與合夥人的理念不同，公司倒閉，他也破產了，我們今天會和你聊聊他是如何從破產中爬起，開始在網路上學習製作影片、教授行銷技巧，以及這路上的總總精彩故事。 在這集廣播裡，你可以聽到老魚是如何找到自己的品牌定位、如何利用聯盟行銷以及多種獲利模式，維持穩定（而且比同年齡的人還更高）的月收入，節目中我們也會分享比較技術性的資訊像是如何打造流量來源、關鍵字使用工具、部落客接案的管道，以及想要開始當網紅或Youtuber，你該有什麼樣的準備？ 收聽完整內容：  Fish 訪談段落： 2:20 請你自我介紹 2:40 來聊聊怎麼會從行銷轉職成當網紅？又為什麼是Youtuber呢？ 4:00 你一開始是如何決定品牌(Youtube頻道)的主題？ 5:30 請問這個品牌經營多久後開始有獲利？ Youtube 廣告賺錢的方法？(內有免費教學影片) 6:30 Afflilate marketing (聯盟行銷)是什麼？ 8:50 除了廣告流量的收入之外，還有哪幾種獲利模式是你有在使用的呢？ 代言與業配合作 自己的產品(電子書與線上教學) 顧問與線上教練 實體書(第一次當網紅就上手) 聯盟行銷 演講實體授課 廣告流量 13:18 是否可以推薦幾個找業配資源的平台給聽眾 臉書社團接案 阿里kol計畫 18:50 對於才剛起步的聽眾（想要成為youtuber），你認為什麼是最重要的？ 個人風格 能為觀眾帶來的價值是？(好玩、好笑、新知識) 26:10 如果從零開始，流量到底要怎麼來？能否用提出幾個重要關鍵？ 時事、熱門關鍵字、Keywordtool 28:37 對於想要成為網紅或Youtuber的聽眾，你能給他們一些建議嗎？ 先學習、模仿、學好英文、最少要每週發表一部影片，堅持1年以上。 30:30 聊聊你的新書：「如何快速得到萬人訂閱」內容在講什麼？適合誰？ 購書請點這 31:08 你認為理想的生活是什麼？ 你能給予世界價值，認定自己是有價值的。 32:16 如果大家對你感興趣，該去哪個平台找你？ 粉絲頁 fishtv余啟彰 Youtube頻道 fishtv 3部免費教學教學 fish@fishot.com 重點Recap： ＃1 不曉得自己的品牌主題到底要怎麼設計，你可以先從模仿下手，找到你喜歡的blogger,youtuber,influlencer，然後去觀察他們的觀眾是哪一群人，或者，如果你已經有一些基本的粉絲，直接問他們對什麼主題感興趣，就是直接問，不要猜，不要只照著自己的喜好，問就對了。 ＃2 當一個Youtuber難道只能靠廣告分潤來賺錢嗎？當然不是，你可以利用聯盟行銷、代言業配、販售自己的產品或服務、接一些顧問案，或者是參加收費講座、販售實體書等方法來獲利唷。 ＃3 沒有觀眾該怎麼開始做業配？其實，廠商找不到你，不代表你找不到廠商，你要主動積極的到相關的社團去接案，或者參加最近許多Youtuber都有參加的「淘寶掏星計畫」開始介紹你喜歡的產品給你的觀眾吧！ ＃4 如果你是剛起步的自媒體，目前對你而言最重要的，就是去找到自己的風格，與知道可以帶給觀眾什麼價值。 ＃5 如何創造流量？從找到最近在流行的時事、熱話以及你的專業的交織點開始，那就是流量的來源。 ＃6 想當Youtuber，Fish給你的Roadmap是：先學習再模仿、學好英文、最少要每週發表一部影片，堅持1年以上。 臉書社團 Instagram Youtube Hey，你喜歡今天的內容嗎？如果有任何問題，歡迎在底下留言，或是加入我的臉書私密社團一起做討論！ 你對遠端工作、個人品牌和自我成長的議題感興趣嗎？加入我們，得到第一手的資訊與消息！ 【免費支持】如果你幫我拍手5下，我有機會得到內容創作的酬勞:)

John Doherty is an SEO powerhouse with over a decade of experience in the game. He has alsoled marketing and growth on marketplaces with over 10 million+ visitors a month and was formerly the lead growth manager at Trulia Rentals, head of marketing at HotPads, and head of and senior consultant at Distilled NYC. On this episode John talks about SEO competitor analysis, hiring, and staying ahead of changes in the SEO industry.

Cyrus is an SEO, online marketer, content publisher, speaker, and writer. He has lead SEO at Moz and worked with dozens of both startups and Fortune 500 companies to craft online growth and optimization strategies to increase qualified audience share across inbound channels. In this episode, Cyrus gives us a breakdown of the best practices for technical SEO, talks about his most notable and informational articles on moz.com and mentions his top SEO success factors!

  What Kind Of Content Your Local Service Business Should Be Creating   Take our the guessing game and focus on what people are already looking for. Rather then coming up with new ideas and taking a huge risk, focus on what are the current problems and help solve them. Using these tools you can find out what people are looking for online:   1: UberSuggest 2: Keyword Tool 3: MOZ Keyword Explorer 4: Wordstream Keywords Tool 5: InstaKeywords  

Using more than one Amazon keyword tool to get an exact phrase keyword list is a strategic way to launch a product correctly. Building a strong keyword list through a powerful Amazon keyword tool is absolutely essential, especially in the beginning stages of your Amazon selling journey. Combining software can help sellers achieve more goals during their product research. Magnet is a general Amazon keyword tool that uses a seed word to generate exact phrase search term estimations for a listing. Cerebro is a reverse ASIN Amazon keyword tool that finds all the keywords related to a specific product. Often sellers use one or the other in their bid to find the ultimate keyword for their product listings. By using both in tandem with one another, sellers can achieve multiple goals, so sellers can launch faster and in the right way. In episode 177 of the AMPM Podcast, host Manny Coats demonstrates how sellers can incorporate Magnet and Cerebro to create a useful and narrowed keyword list, so they can enter the Amazon marketplace with a page one ranking! Check out our YouTube channel for more video podcasts. See more podcasts episodes at https://www.ampmpodcast.com/category/podcasts Enjoy the episode? Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Also, be sure to check out our latest content on Instagram! Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started: The Ultimate Software Tool Suite for Amazon Sellers! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!  Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your seat today so you don’t miss out on this helpful webinar!  Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Greg Jeffries started promoting affiliate products, such as Clickfunnels, by focusing on SEO. After a few years, he mastered the art of affiliate SEO marketing and turned it into his full-time career which generates mid 6-figures each year. You can find Greg on Facebook here. If you are interested in learning how you can also build a side hustle making 5-figures each month, check out his site SEO Affiliate Domination. Greg gave us several tools that he uses and I captured them below: URL Rotator ShareASale & Commission Junction MarketHealth (for affiliate health products) Keywordtool.io SEO Affiliate Domination Remember, you can pick up your copy of The Side Hustle Journal over at www.gritandhustle.co If you have an awesome side hustle that you would like to share with the world, I'd love to have you on my podcast. You can schedule a podcast interview by going to: calendly.com/gritandhustleco/guest

One of the top priorities of your website is ranking well in search so that you can be discovered by new visitors. Brady shares 7 tools for search engine optimization.     What's In This Session? #1. Google My Business(0:54) #2. Google Page Speed Insights(1:57) #3. Moz Local Listing Score(2:33) #4. KeywordTool.io(4:08) #5. Google Analytics(4:41) #6. Google Webmaster Tools(6:27) #7. Yoast SEO Plugin for WordPress(8:20)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-free-seo-tools-churches-ep-105/.

Sind die Metrics Tools eine Alternative zum Google Keyword Planner? Die Keyword Recherche ist ein zentraler Bestandteil der Suchmaschinenoptimierung. Keyword Research Tools erleichtern dabei die Arbeit enorm. Neben dem Keyword Tool von Adwords, das von Google immer weiter beschränkt wird, gibt es eine Reihe Alternativen, die auch weiterhin exakte Suchvolumen anzeigen. Die Metrics tools bieten diese Funktionen ebenfalls. In der 230. Folge von #SEODRIVEN demonstriere ich meine Vorgehensweise anhand von vier Beispielen. Welche Tools nutzt Du zur Keyword Recherche?DEIN SEO CHECK KOSTENLOS:Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt Deine Domain ein unter:https://digitaleffects.de/seocheck/ Über SEO-Driven:In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: https://www.cbschmidt.de/podcast/Über Christian B. Schmidt:Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier:https://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/Mehr von mir im Netz:https://www.facebook.com/cbschmidt.de/https://youtube.com/subscription_center?add_user=cbschmidtdehttps://twitter.com/cbschmidthttps://www.instagram.com/cbschmidt/https://www.xing.com/profile/ChristianB_Schmidthttps://www.linkedin.com/in/cbschmidtVollständiges Impressum:https://digitaleffects.de/impressum/ Folge direkt herunterladen

On this episode of 'Inbound & Down,' co-hosts Jon Sasala and Danielle Esposito discuss HubSpot's decision to eliminate its keyword tool.

Cuarto episodio de nuestro podcast sobre Negocios y WordPress. El episodio de hoy está más dedicado a los negocios, y es que hoy nos vamos a centrar en los presupuestos. Aunque como siempre, desde nuestra experiencia en el mundo del desarrollo web en WordPress, del diseño gráfico y de otras áreas relacionadas con este mundillo. Esta semana os traemos de nuevo 4 recomendaciones. Narro...Origen

Vediamo come usare keyword tool io e Ubersuggest per trovare parole chiave long tail (coda lunga) seo per ottimizzare il proprio sito e-commerce e posizionarlo in prima pagina su Google.Impara a realizzare un E-commerce di Successo, clicca qui https://www.scuolaecommerce.com/

Vediamo come usare keyword tool io e Ubersuggest per trovare parole chiave long tail (coda lunga) seo per ottimizzare il proprio sito e-commerce e posizionarlo in prima pagina su Google.Impara a realizzare un E-commerce di Successo, clicca qui https://www.scuolaecommerce.com/

No vídeo de hoje eu vou falar sobre como você pode usar o Keyword Tool, uma ferramenta de busca de palavras-chave gratuitas, gerando resultados precisos e relevantes para seus conteúdos.   ----------------------------------------------------------------------------------------------------------

Wondering what SEO Keyword Tool to choose and use?  In this episode, I break down my old-school recommendations from the past version my new, current recommendation, which is AHrefs.  Wondering why the show is a couple of days late?  I was on vacation.  Sorry for the delay. SEO Keyword Tool Show Notes   The keyword […] The post Choosing A SEO Keyword Tool: A Tale Of Two Approaches To Analyzing Keyword Data [LNIM147] appeared first on Late Night Internet Marketing with Mark Mason.

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one. Time Stamped Show Notes: 00:27 – Today's topic: How to Rank Higher on YouTube 00:51 – YouTube tags help the algorithm figure out what the video is about 01:06 – You have different keywords and you need to know which keyword drives traffic 01:16 – Check out Keyword Tool, SEMrush and Google Search Console for keyword performance 01:36 – YouTube looks at your engagement 01:54 – Between a shorter video and longer one; the longer one will rank higher because YouTube tracks the length of time viewers stay engaged with the video 02:18 – The longer people stay on YouTube, the more engaged they are and the more money YouTube makes from their ads 02:53 – If you want to build your watch time, think about building a playlist 03:03 – Playlists can get people to watch over time 03:31 – VIQ and TubeBuddy can help with the tags people are using on their videos and other statistics 03:56 – TubeBuddy's tag explore can help you find recommended tags 04:10 – To do well, upload videos consistently and share them to other channels to increase engagement 04:27 – It takes time to see results on YouTube 04:44 – Neil sees improvements on his YouTube videos after promoting them everywhere 04:52 – Eric's Growth Everywhere YouTube channel is growing on its own 05:06 – Eric learned that once you get 10K subscribers, you'll start to grow fast 05:30 – There's an inflection point 05:50 – That's it for today's episode! 3 Key Points: The longer your videos are, the greater your chance at a longer engagement time which will inevitably boost your ranking. Upload videos consistently and in large quantities if possible. From YouTube, promote your videos on as many channels as you can to establish your following and increase your engagement. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank Higher on YouTube 00:51 – YouTube tags help the algorithm figure out what the video is about 01:06 – You have different keywords and you need to know which keyword drives traffic 01:16 – Check out Keyword Tool, SEMrush and Google Search Console for keyword performance 01:36 – YouTube looks at your engagement 01:54 – Between a shorter video and longer one; the longer one will rank higher because YouTube tracks the length of time viewers stay engaged with the video 02:18 – The longer people stay on YouTube, the more engaged they are and the more money YouTube makes from their ads 02:53 – If you want to build your watch time, think about building a playlist 03:03 – Playlists can get people to watch over time 03:31 – VIQ and TubeBuddy can help with the tags people are using on their videos and other statistics 03:56 – TubeBuddy’s tag explore can help you find recommended tags 04:10 – To do well, upload videos consistently and share them to other channels to increase engagement 04:27 – It takes time to see results on YouTube 04:44 – Neil sees improvements on his YouTube videos after promoting them everywhere 04:52 – Eric’s Growth Everywhere YouTube channel is growing on its own 05:06 – Eric learned that once you get 10K subscribers, you’ll start to grow fast 05:30 – There’s an inflection point 05:50 – That’s it for today’s episode! 3 Key Points: The longer your videos are, the greater your chance at a longer engagement time which will inevitably boost your ranking. Upload videos consistently and in large quantities if possible. From YouTube, promote your videos on as many channels as you can to establish your following and increase your engagement. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Should you run PPC on your product if it is already on the first page of search? Launching a private label product in Q4 a good or bad idea? And what is the early reviewer program and how do you remove hijackers from your listings? We cover these topics in this episode.

Should you run PPC on your product if it is already on the first page of search? Launching a private label product in Q4 a good or bad idea? And what is the early reviewer program and how do you remove hijackers from your listings? We cover these topics in this episode.

Learn how to increase your website traffic through video content! Master the art of optimising videos for YouTube with Cameron Francis and Sam Roshan as they discuss how to use tags wisely, create strong call to actions and develop video concepts based on customer value, including pro-tips for small to medium business owners. Tune in to learn more in this episode of The Digital Cowboys. Show Notes: - Keyword Research - 00:02:03:27 - Keyword Tool.io - 00:03:38:19 - YouTube Video Maker - 00:04:50:11 - Create an Optimised Title - 00:06:05:14 - Use Tags Wisely - 00:08:11:12 - Create a Full Description - 00:08:54:10 - Create a Strong Call to Action - 00:10:51:08 - Develop Video Concepts Based on Customer Values - 00:12:44:06 - Repurposing Video Content - 00:13:40:25

Free traffic from Google through SEO can be a pillar of success for your Shopify store. Unfortunately, SEO advice is often general, not actionable, and sometimes wrong. As a result, it's tough to find 'real' experts. Today we're talking with John Doherty about ecommerce-specific tactics to grow your organic search traffic. John is the founder of GetCredo.com, a company that connects great companies with the right marketing expert for their needs. He's also a freelance digital marketing consultant. In the past, he ran growth marketing at Trulia Rentals, marketing for HotPads.com, and worked for SEO agency Distilled in New York City. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: The highest-leverage things ecommerce stores can do for SEO (that many get wrong) How long does SEO take to work? The right way to think about SEO when getting a new project/site off the ground How to compete against the big players like Amazon and Zappos When you should hire out for SEO? Links: Ecommerce Marketing Guide GetCredo.com for Shopify How long does SEO take to work? KeywordTool.io Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: 00:27 - Today's topic: How to Create Content that People Actually Search For 00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 01:10 – Jason gets asked on Quora and he answers the questions in his blog 01:30 – Check Saastr/Quora to know how Jason does it 02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 03:15 – You hire a team for a reason 03:30 – Neil shares information from Jason Lemkin's Quora Q and A blog 04:29 – Neil checks Jason Lemkin's website visitor count 05:08 – Use Market Muse to upgrade your content 05:29 – Google is looking for topic relevance 05:40 – Look at your search feature 05:55 – A chat feature like Intercom helps you to see what people are searching 06:05 – Survey your audience and check your top performing posts 06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 07:12 – Wikipedia is a good example 07:40 – Don't just create content, creates amazing cornerstone pieces of content 08:05 – Eric shares why OkCupid's blog stands out 08:28 – Think about a unique spin that can make you stand out 08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M 09:52 - That's it for today's episode! 3 Key Points: Use your TEAM – brainstorm how to make great content that attracts viewers. Creating cornerstone pieces of content is what generates the most traffic. Think about a unique spin that can make you stand out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create Content that People Actually Search For 00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 01:10 – Jason gets asked on Quora and he answers the questions in his blog 01:30 – Check Saastr/Quora to know how Jason does it 02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 03:15 – You hire a team for a reason 03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog 04:29 – Neil checks Jason Lemkin’s website visitor count 05:08 – Use Market Muse to upgrade your content 05:29 – Google is looking for topic relevance 05:40 – Look at your search feature 05:55 – A chat feature like Intercom helps you to see what people are searching 06:05 – Survey your audience and check your top performing posts 06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 07:12 – Wikipedia is a good example 07:40 – Don’t just create content, creates amazing cornerstone pieces of content 08:05 – Eric shares why OkCupid's blog stands out 08:28 – Think about a unique spin that can make you stand out 08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M 09:52 - That’s it for today’s episode! 3 Key Points: Use your TEAM – brainstorm how to make great content that attracts viewers. Creating cornerstone pieces of content is what generates the most traffic. Think about a unique spin that can make you stand out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Pinterest665 Facebook 0 Twitter 0 LinkedIn WhatsApp 665Shares How to research Keyword for Blog Posts? Welcome to another episode of the DKSpeaks Podcast. In continuation with what we discussed in the last episode, on long tail keyword research, in this episode we will be discussing “how to research keywords for blog posts”. I was so confused with this entire thing that, whenever I read a blog post on one of the well know blogs, I would often check on the keywords that they could have possibly used for that specific post. While 90% of the time, I ended up with just one conclusion – none of these posts targeted a specific keyword and there was no real keyword research on most of these posts. Most of these posts still ranked on the first page of google for a lot of the keywords related to the topic that the post was on. The one reason I could think of, could be the brand value that these blogs carried. They were authority sites and Google might just have felt that it made sense showing them on the first page of the search results for most keywords on that specific topic. Nevertheless, keyword research has its own advantages and I would always recommend doing thorough keyword research when you plan on writing your blog posts. Let us look at how to research keywords for blog posts. How to Research Keywords for Blog Posts In this episode, I am going to show you a very simple way of researching keywords for blog posts. I would be using researching tools that are free to use. This concept follows a simple principle. We are going to pick up keywords that might not have a lot of search volume. Instead we will pick keywords that have moderate search volumes around 500 or, more per month. With these keywords you will be able to rank on the first page of Google pretty easily. And when you have many such articles targeting keywords that have 500 or, so searches per month, cumulatively you will get a lot of traffic to your blog. Here is what we will be discussing in this episode – * How is researching keywords for blog posts different from that of keyword research in PPC campaigns?* 2 simple approaches on how to research keywords for blog posts* The free tools that I use for the keyword research* How to find blog post ideas Resources mentioned in this episode Here are the resources that we used in researching keywords, in this episode – * KeywordTool.io* Google Keyword Planner* Long Tail Pro (Paid Tool) I have used only the first 2 tools in the steps that we saw in this episode. But if you want to cut the hard work and save a lot of time, you can go for the paid tool, Long Tail Pro. Though it is a little costly, it is worth the money. Thank You for Joining I wanted to thank you all for joining me in today’s episode. What do you think about the tips that we spoke about in this episode? If you are using a different keyword research ap... --- Send in a voice message: https://anchor.fm/dkspeaks/message

Hoy vamos a hablar de herramientas para trabajar y mejorar el posicionamiento de nuestras páginas web en el 2017. Si queremos trabajar a pleno rendimiento, tenemos que armarnos con programas y servicios que nos permitan trabajar con calidad y ofrecer resultados. Keywordtool.io Después del revés que supuso el cambio de la información ofrecida por el planificador de palabras de adwords, muchos nos quedamos cojos en cuanto a una herramienta que nos ofreciese estimaciones de volúmenes de búsqueda para palabras clave. Esto ha afectado a muchísimas de las grandes herramientas SEO del mercado, que utilizaban esta base de datos para ofrecer sus métricas, y pocas han podido ofrecer una solución tan convincente como lo ha hecho Keywordtool.io El principal uso que le doy es para el trabajo en el Keyword Research. Permite trabajar con diferentes países e idiomas, incluidos google.es e idioma español por supuesto. Otras opciones que me encantan es la posibilidad de trabajar con datos de otros motores de búsquedas como puede ser el de Youtube o Amazon. Es muy simple su uso y en un par de horas puedes estar usándolo con soltura. Generas una cantidad de palabras clave relacionadas y tienes acceso a las principales métricas como son el volumen de búsquedas mensual, el CPC y la competencia en adwords. La pega es que es una herramienta de pago. Puedes usarla gratis para generar las palabras clave, pero las métricas que te he comentado anteriormente quedan ocultas. Lo cierto es que las opciones de pago son una pasada, puedes analizar la URL de la competencia directamente y extraer sus mejores palabras clave o también volcar una lista de palabras clave para sacar las métricas de volumen, cpc… muy completa. Ahora hablando de euros, la cosa se pone un poco más seria. Screaming Frog SEO Spider y Screaming Frog Log file Analyser Aquí tenemos otras de las 2 herramientas que más estoy utilizando y que planeo utilizar durante el 2017. El spider de Screaming Frog es como el estetoscopio que usan los médicos para escuchar como nos va el cuerpo por dentro. Con este spider sometes a los principales exámenes on page a cualquier URL que necesites, por eso es fundamental para la extracción de errores. No puedo entrar en todas las funcionalidades que permite esta herramienta, si os parece puedo hacer un post específico, me lo dejáis en las notas del programa si os parece. Revisión de meta etiquetas, arquitectura, enlazado interno, errores 400, redirecciones internas, bucles… cantidad y cantidad de cosas que podemos detectar. Y su hermano, Log File Analyser, nos permite trabajar con los ficheros del log del servidor. Este trabajo puede ser un poco más avanzado, pero es absolutamente fundamental cuando estamos ante webs grandes, principalmente ecommerces, que pueden tener problemas crawl, nos va a ofrecer información sobre la cantidad de veces que pasa el robot de Google por nuestra página a lo largo del tiempo. Volvemos al tema precios, en este sector las herramientas de calidad se pagan y no son especialmente baratas. El spider tiene un coste de 149 libras unos 172€ al año y el Log Analyser son 99 libras unos 114€ al año. Ahrefs Pasamos a otro de los pesos pesados en el mercado SEO. La conocida herramienta que nos permite analizar el enlazado externo de cualquier URL. Sin duda es la tool más potente para extraer enlaces externos. Nos permite controlar el enlazado tanto de nuestros proyectos como los de nuestra competencia, y eso es algo que merece la pena poder controlar. Desde la última actualización de Ahrefs han implementado un apartado para el research de palabras clave que funciona sorprendentemente bien, muy muy recomendable que lo probéis porque está siendo una ayuda bastante interesante en algunos proyectos que necesitaban una buena dosis de palabras relacionadas. --- Send in a voice message: https://anchor.fm/hola-seo/message

Pinterest549 Facebook 0 Twitter 0 LinkedIn WhatsApp 549Shares How do you do Long tail keyword Research? Keyword Research is one of the most misguided aspects in internet marketing. There are a hundred different methods and theories out there that tells you how to do keyword research. But most guides and theories out there complicate keyword research to such an extent that it is highly unlikely that you wouldn’t get confused with the entire thing. In fact, Keyword research used to be extremely overwhelming for me as well and I would spend hours researching keywords with no real results. I had also spent a lot of money on the latest keyword research tool, all of which would be marketed as the next best thing, but would eventually turn out to be nothing more than crap. Of everything in keyword research, long tail keyword research used to be the most mis-interpreted and consequently the most confusing concept. And if you are to do a long tail keyword research for the next post you are going to write, then you are sure to spend the next few hours trying to figure it out and end up losing all the time that you could otherwise have used on writing your blog post. So how do you do long tail keyword research? In this episode, I am going to show you a simple step by step method that I follow to research long tail keywords so that you don’t spend hours doing something that shouldn’t take more than a few minutes. How to do Long Tail Keyword Research I follow a very simple technique to research long tail keywords. And this technique doesn’t take more than 30 minutes. This might not be a technique that a lot of the experts might be using, but this technique yields results. And since it follows the basic concepts, there is no reason why it would go wrong. In this episode we will be discussing – * Why long tail keyword research is important? * What are “seed keywords” and where is it used? * Why you wouldn’t need expensive software to research your keywords? * A few simple techniques to generate proven long tail keywords with high search volume and low competition * How does Google’s autocomplete feature help you in your keyword research? Resources mentioned in this episode Here are the resources mentioned in this episode – * KeywordTool.io * Google Keyword Planner * Long Tail Pro While I do not recommend buying any expensive softwares for keyword research, Long Tail Pro is something that you would want to go with, if you want to save some time. The method that I discuss in the episode is a manual process and takes about 30 minutes. But this very same process takes less than 5 minutes on Long Tail Pro. Thank You for Joining So how do you do your long tail keyword research? Did you find the steps that I mentioned in this episode, easier that all the other methods that you have heard off? We would like to hear from you. Please comment below and let us know your thoughts. I hoped you enjoyed this episode. If you really liked it, * Do provide us with a rating on iTunes * Subscribe to the podcast to stay updated and also to receive an exclusive episode that is not published elsewhere * Do share this episode with your friends You can subscribe to the podcast using any of the below links: --- Send in a voice message: https://anchor.fm/dkspeaks/message

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one. Time Stamped Show Notes: 00:27 – Today's topic: How to Validate Your Business Idea for Under $100 00:35 – Tim Ferris' validation on the 4-Hour Work Week on Google AdWords costed $50 01:09 – Use tools like Google Surveys and Survata 01:36 – Post an ad in Craigslist 02:43 – Use surveys in person or in video to get feedback 02:56 – Keep trying to get the best results 03:31 – Check Reddit and Quora 04:37 – Go to the INC5000 list and see what other companies are doing 05:13 – Look for companies in the same industry as yours 06:11 – Research the problems companies in your industry are trying to solve 06:30 – Look at Amazon and Ebay, if you're selling consumer products 06:43 – Check Flippa and FE International to see what new online businesses are being sold 07:01 – Look at your market using Google Trends 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume 08:00 – That's it for today's episode! 3 Key Points: Use online tools available to you to find that validation. Talk to people about your business idea and gauge their responses. Look at the companies in your industry and find out what problems they're trying to solve today. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100 00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50 01:09 – Use tools like Google Surveys and Survata 01:36 – Post an ad in Craigslist 02:43 – Use surveys in person or in video to get feedback 02:56 – Keep trying to get the best results 03:31 – Check Reddit and Quora 04:37 – Go to the INC5000 list and see what other companies are doing 05:13 – Look for companies in the same industry as yours 06:11 – Research the problems companies in your industry are trying to solve 06:30 – Look at Amazon and Ebay, if you’re selling consumer products 06:43 – Check Flippa and FE International to see what new online businesses are being sold 07:01 – Look at your market using Google Trends 07:48 – Use the Keyword Tool, Google Suggest and Google Keyword Planner to figure out search volume 08:00 – That’s it for today’s episode! 3 Key Points: Use online tools available to you to find that validation. Talk to people about your business idea and gauge their responses. Look at the companies in your industry and find out what problems they’re trying to solve today. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Happy Halloween, everyone! We're celebrating by releasing Episode 13 (ooooooohhhh, spooky) of the BeBizzy Break Podcast where I talk about :  New Apple Macbook Pro and Microsoft Surface Studio computers launched last week at big prices.Goodbye to VineSpeaking of goodbye's... the Apple startup sound won't be included in new computers or operating system updates.Google has announced throttling of Google Keyword Planner tools for those not spending an un-announced threshold with AdWords.Alternates include using MOZ Keyword Explorer, SEMRush, Search Metrics, and KeywordTool,io. Or it might be time to hire a dedicated SEO personLooking for your favorite task management software and/or app. Send them to @bebizzy on Twitter.

“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing Consultant Network, Janstch has written five books on marketing. His latest, SEO for Growth, asks marketers and brand builders to rethink how they think about SEO. About John Jantsch John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs, is changing the way the world thinks about SEO. Episode Highlights Why SEO? Why now? John noted that he gets this question a lot. “I wanted to change the mindset around this. SEO is a huge driver of growth. PR is a channel, content is a channel — so is SEO.” Yet too many view SEO as tactical. Something done after the fact. “They say, ‘we’re done with the campaign — now it’s time to SEO it.’" SEO for growth starts strategically. "You have to know who your customer is. You have to do keyword research and spend time on forums, Wikipedia, Google’s keyword manager, KeywordTool.io, and more.” SEO is not an easy box to check. What about SEO and branding? “Take out everything like the logo and the real workhorse of branding is messaging.” That gets you back to SEO. How do you position your brand around the people and problems that you serve? "We overcomplicate SEO.” While many SEO firms focus on how complex Google’s search factors are, Jantsch asks businesses to get strategic and systematic with SEO. How do we get started? “Make an editorial calendar for the year. Map out your topics and themes by month. This leaves you with both a content and an SEO asset. It’s like the confluence of rivers — when they merge there’s something new." What brand has made John smile recently? “The Hello Happiness Card Company makes me smile so much — I’m wearing their shirt today!” John loves reading the adventures of the founders via their email newsletter. I know I’ll be subscribing to this quirky company. To learn more, go to ducttapemarketing.com and SEOforGrowth.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Lynn Dye gave us a shout out on our episode featuring Aaron Weiche. Thanks Lynn! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Full show notes available here: http://hubshots.com/episode-43/ Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/ Shot 1: Inbound Thought of the Week Only 111 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Agendas: https://www.inbound.com/inbound16/agendas Executive Leadership agenda has an image of Daenerys Targaryen – lol Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016 Prediction: Shot 2: HubSpot Feature/Tip of the Week Using the Keyword Tool: https://app.hubspot.com/keywords/ A quick tip for people who may have forgotten about it The XEN agency site ranks #27 for the term ‘ryan bonicci’ Searching for Ryan Bonicci Check the difficulty score for Ryan – 97! Shot 3: Challenge of the Week Too many HubSpot updates to choose from ? Page Performance updated – now labels External versus COS pages clearly Contacts (and Companies and Deals) Property history – now clearly see all a full log of property changes eg: https://app.hubspot.com/contacts/306227/contact-beta/10723127/history Inline editing of notes in the timeline Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked – but the next items in the timeline will show if they are on the site (but external links you won’t see) Shot 4: General Tip of the Week Dealing with HubSpot bounced email contacts Fix the email, and then contact HubSpot support Create a new contact and merge the bounced one’s timeline history the new contact Shot 5: Opinion of the Week Is content as a strategy ultimately doomed? https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links Take away: need to have content strategy in place, depends on the industry you are in. Shot 6: State of Inbound Item of the Week https://research.hubspot.com/reports/the-future-of-content-marketing Based on a survey of 1091 global internet users. Consumer interests Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region. Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users. Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently: Is it really updated?? Shot 8: Listener Tip of the Week Social media tools – what other options are there Shot 9: Podcast of the Week The Andrew Hansen Show: https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2 Shot 10: Lol of the Week Behold the rise of Marketing with Pokemon related blog posts… Shot 11: App of the Week Canva for iPhone: https://about.canva.com/iphone/ https://www.instagram.com/p/BIEqcITgCN_/

in unserer ersten Podcast Serie sprechen wir über das Thema SEO. Wir gehen in den drei Teilen kurz auf den Suchmaschinenmarkt in Deutschland ein, zeigen was am Anfang einerSEO Arbeit ansteht. Stichwort Themenfindung/Keywordanalyse. In unserem zweiten Teil werden wir uns den weiteren Schritten des ganzheitlichen SEO Ansatzes widmen - OnPage & OffPage Optimierungen bevor es dann im dritten Teil um die Themen Monitoring und die Search Console geht. Keyword-Tool: wrel.com Tool unseres Gastes: http://www.pagerangers.com

One of the things that makes for a better business is learning from people who are down that business path ahead of you. Scott loves to hear from people who have been doing Amazon private label sales for some time and one of those people he’s chatted with before is Greg Mercer, creator of Jungle Scout and Amazon seller himself. This conversation is a bit of an update to a previous episode (Episode 56), where Greg and Scott share their current tips about choosing products, launching, and the lessons they’ve learned over the years.   Greg Mercer’s criteria for good products to sell on Amazon   There are some common sense things you should be aware of when choosing products to sell on Amazon. Many people don’t think of these but would be hugely benefitted if they did. Here they are: Smaller products that weigh less than a pound - this keeps your shipping costs and fees lower. Nothing that can be easily broken in shipping or by use (that means electronics among other things). There’s really many more than we can cover in a short paragraph so be sure you take the time to listen to this value packed episode.   You’ve got to know how to research the depth of product markets to sell successfully.   You hear Scott talk about this issue quite often. It’s the role that depth of market plays in discovering if you have indeed found a true opportunity in a particular market. On this episode of the Amazing Seller Scott and his guest, Greg Mercer, go into quite a bit of detail about how each of them does market research, why it’s important, and the pitfalls you can avoid if you do this step the right way. Get ready to take some notes because these guys unpack it all the way!   Once you start ranking on Amazon you’ve got to keep your products near the top.   It’s one thing to enter a new market with your brand new product. It’s an exciting thing when you start to see your product sell. It’s even more exciting when you find your sales pushing your product toward the top of the search rankings. But how can you keep it there? That’s one of the many things Scott Voelker and Greg Mercer talk about on this episode of the Amazing Seller. They’re going to cover reviews, PPC (pay per click), and product sales, in depth. You won’t want to miss this one.   Jungle Scout: One of the best Amazon Private Label research tools out there!   When Scott first started selling on Amazon there was no software available to help with product and market research. He literally created a spreadsheet and tracked things day after day after day to find out what he needed to know. Now there are amazing software solutions that make that same research happen in seconds rather than months, and one of those is Jungle Scout, created by Greg Mercer. On this episode Greg unpacks the details of what Jungle Scout can do and how it works to help you optimize your product selection process - and he gives a discount on the software that listeners to this episode can get. Be sure you listen to find out how you can get that price break!   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:25] Scott’s introduction to the podcast! [1:40] An upcoming resource Scott is creating out of this episode and how you can get it! [2:38] Scott’s introduction of Greg Mercer. [3:57] The 10 X 10 X 1 approach - a review… and Greg’s criteria for good products. [5:30] Greg’s newer approaches to product selection. [8:00] How products and accessories can go together beautifully. [9:32] What does it mean when you say, “Depth of Market?” [12:10] Things to watch out for when doing market research. [15:17] Greg’s process when looking at his results in Jungle Scout. [19:21] Assessing what type of sellers you’d be competing against. [22:33] Greg’s current launch strategy for new products: more aggressive. [24:41] How both guys do Pay Per Click for new products. [27:12] The power of the new options in the Amazon pay per click engine. [31:41] Diversifying products: How it makes you different from the competition. [33:53] The issues to be aware of with more expensive products. [35:00] Information about Jungle Scout - Greg’s product. [43:70] Drilling into competitive niches with Jungle Scout. [44:30] New features coming to Jungle Scout soon. [46:53] Why Amazon private label is still a very good opportunity. [47:10] Why the product research phase is truly critical to your success. [50:40] Greg and Scott will be appearing in Miami together at an event.   LINKS MENTIONED www.TheAmazingSeller.com/56 - previous episode with Greg Mercer www.TheAmazingSeller.com/JungleScout (affliate) Camel, Camel, Camel Google Trends www.KeywordTool.io www.SellersSummit.com - where Greg and Scott will be speaking - May 19-21st, 2016

In the past we've mentioned tools like Long Tail Pro, and Marketing Samurai, but there is a new tool on the scene called P1 Tartgeting App. It's a pretty cool keyword app. It does the following: You type in one word and it looks up tons of keywords You can then look at the competition around such words You can check domains that are available You can sort by profitability You can filter out the keywords that are less profitable The pricing starts at $29 (up to $99), and once you sign up there will be an upsell for a content app, and (BUT WAIT THERE's MORE) there will be one last upsell for a targeting app.  WATCH VIDEO

Pinterest0 Facebook 0 Twitter 0 LinkedIn WhatsApp 0Shares If you have signed up to email newsletters from any of the big internet marketers, I am sure you would have heard about the launch and the discounted offers on Long Tail Pro – a keyword research tool. There were a ton of emails floating around and pretty much everyone recommended this tool. In fact a lot of marketers use this tool. A few days before Long Tail Pro was re-launched, there was another keyword research tool that was launched – Niche Genetics, which pretty much did the same job as that of Long Tail Pro – but with a difference that Niche Genetics helped you find profitable Niche and Long Tail Pro helped you find long tail keywords. How is this different? I still remember buying the “Keyword Elite” software from Brad Callen for about $197, when it was released about 8 years back. Then I found Market Samurai and then Micro Niche Finder. I bought both of these and if you are asking why, then the answer is plain and simple. I was confused, overwhelmed and struggled with the entire activity of researching keywords with the first 2 softwares. While I got a refund for Market Samurai, I couldn’t do it for Keyword Elite because by the time I tested it, I was already out of the Money-Back guarantee period. Market Samurai is a great tool and a lot of marketers use it, but somehow I felt it was just not for me. I was really overwhelmed with the many filters and options in there. Finally I found Micro Niche Finder and this is the tool that I am using until today. Almost all of these softwares use the same source for their data – Google’s Keyword Tool. The only difference lies in how they present it with some analytics of their own, so that you know which keyword or, niche to go after. Over the years, as Google changed their Keywords tools to the Keyword Planner and restricted the data that was available, these softwares also changed. But still their source remains the same. So, the question is – Do you really need a paid software when Google Keyword Planner is FREE? Let’s take a closer look at Long Tail Pro – This software adds a few aspects to the research. The source of the data for Long Tail Pro is also the same. But it uses a confidence score to tell you how hard or, easy it will be to rank on the search engines for that specific keyword. In addition to that it also gives you some additional data in the form of Domain Authority, Page Authority, Moz Rank, Domain age, # of backlinks etc. all of which will help you evaluate and analyze your competition. If you were to do all of these individually, you would have spent a lot of time doing it. Same is the case with Micro Niche Finder. It uses a competitive measure called as SOC or, Strength of Competition to evaluate the competition. So, what these tools basically does, is that they speeden up the process of keyword research. You can save a lot of time if you use these tools. But do you really need them – You might not. If you know the basics of what to look for while researching a keyword or, a niche and you are ready to spend time doing that, then you can do that with the help of the Google Keyword Planner tool. Doing Keyword Research the Right Way! What is keyword research and how does it differ from niche research? These are 2 terms that are used as synonyms, a lot of times but in reality they differ. In fact keyword research is just one part of niche research. While keyword research involved researching keywords that people use to search for something, Niche research involves a lot of other things like profitability of the niche, demographics, ad costs, content research, market research etc. Niche research is the first thing you need to do as you plan for your business. --- Send in a voice message: https://anchor.fm/dkspeaks/message

Episode 51! In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics. In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content. Check out Marcus Sheridan's appearance on DPB here.Then if you heard episode 50 with Convince & Convert founder and best selling author of the book “Youtility” said we don't need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in market. Check out Jay Baer's appearance of DPB here.Do those sound like opposing strategies? Well in this session we dive face first into how you can marry these strategies together and how it will benefit your dealership. Here is a preview of a easy two step process that will take your content creation to the next level.1. Google Trends This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step by step process in this session. Get dialed into Google Trends here.2. Keyword Tool Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work into your content strategy. Michael Cirillo's favorite keyword tool here.3. Content Editorial Calendar Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how a editorial calendar will make your content strategy better and easier. That is just a taste of the valuable and actionable content that this episode is packing! Let us I know what you think! You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

Episode 51!  In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics.  In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content.  Check out Marcus Sheridan's appearance on DPB here. Then if you heard episode 50 with Convince & Convert founder and best selling author of the book “Youtility” said we don't need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in market.  Check out Jay Baer's appearance of DPB here. Do those sound like opposing strategies? Well in this session we dive face first into how you can marry these strategies together and how it will benefit your dealership.  Here is a preview of a easy two step process that will take your content creation to the next level. 1. Google Trends  This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step by step process in this session.  Get dialed into Google Trends here. 2. Keyword Tool  Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work into your content strategy.  Michael Cirillo's favorite keyword tool here. 3. Content Editorial Calendar  Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how a editorial calendar will make your content strategy better and easier.  That is just a taste of the valuable and actionable content that this episode is packing! Let us I know what you think!  You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.  

In this week's Podcast episode, I talk about my switch over from Market Samurai to Long Tail Pro for my preferred keyword research tool of choice and discuss the tool of the week, the Peek free website review service. Switch to Long Tail Pro Due to some recent excessive slowness and other reasons mentioned in the Podcast, ... Read more The post New Preferred Keyword Tool and Free Site Review appeared first on Niche Site Tools.

Google AdWords Keyword Tool Tutorial.  This week, I spend some time  talking about Google AdWords Keyword Tool basics. I also talk about my recent brush with greatness at the TWiT studios and update corn sheller earnings. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure […] The post LNIM049 – Google AdWords Keyword Tool Tutorial And MY Trip To TWiT appeared first on Late Night Internet Marketing with Mark Mason.

In this how-to video, you’ll learn exactly how to use the Google Adwords Keyword Tool to determine search volume and advertising interest before you make a domain name purchase.

Search Engine Optimization (SEO) Basics(or right click here and select "save target as..." to download)Tools from Podcast-Keyword ToolLink Directories-Domaining.in-LiveLinkDirectory-The Link Catalog-Dmegs-TagToogaIf you want your link to be added to the right bar on the TeenBiz website, join the TeenBiz Facebook Group and post your website link!