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In this episode, Michael Frampton catches up with renowned surfer and coach Matt Grainger to talk about the highs and lows of surfing, the challenges of big waves, and the innovations in the sport. Matt shares his experiences with heavy waves, gnarly wipeouts, and the current state of surfing on the Sydney Northern Beaches. The discussion dives into the recent swells, the changing conditions, and how they impact surfers of all levels.Matt also discusses his latest project, the "Surfer's Compass" app, a comprehensive guide for surfers to improve their techniques, mindset, and fitness. He shares the inspiration behind the app, the process of its development, and the exciting features that it will offer. Episode Highlights:Matt's Recent Surf Trip to Indonesia: Matt shares the story of his recent trip to Indonesia, where he suffered a significant head injury after a day of surfing at Macaronis. He details the moment the injury occurred, the aftermath, and the crucial steps taken to avoid infection.The Importance of Surf Safety: Despite years of experience, Matt explains how ego and overconfidence led to a dangerous situation. He emphasizes the importance of wearing a helmet in heavy conditions and the risks of surfing over shallow reefs.Injury Management and Recovery: Matt provides valuable insights into managing injuries in remote locations, including the use of bottled water, antibiotics, and proper wound care to prevent infections from coral cuts.Mobility and Strength Training for Surfers: As a coach, Matt discusses the significance of maintaining mobility and strength as surfers age. He highlights the role of a balanced training program in injury prevention and long-term surfing performance.Mindset and Longevity in Surfing: Matt touches on the importance of a positive mindset, quoting Bruce Lee on the power of words and how they influence our physical and mental well-being. He encourages surfers to stay active, eat well, and maintain a youthful outlook to continue enjoying the sport well into their later years..Surf Culture Evolution: The changes in surfing culture, including the influx of new surfers and the impact on traditional breaks."Surfer's Compass" App: Insight into Matt's development of this app, aimed at improving surfing techniques, fitness, and mental strategies.For more insights and tips from Matt Grainger:Follow Matt Grainger:Instagram: mattgraingersurf.Linkedin:: Matt GraingeFollow Michael John Frampton:Instagram: @surfmasteryWebsite: https://surfmastery.com/.Full Show Transcript:[00:00:00] Matt Grainger: I think so. You look at all the surfers now. It's all legs. Hardly any upper body. Only back and legs. You don't want any chest, and you don't want to overload the shoulders as well in your rotator cuff. Exercises are really good. So light weights on the shoulders, nothing heavy. So you can still get that mobility in your padel. And you've got the power for your back for your paddle. So a lot of the strength training is like just Olympic rings, pull ups, maybe some skin. The cat. Um, um, dumbbell pull ups as well off the bench, all that kind of stuff. And then a lot of, a lot of, um, obviously squats with the. [00:00:40] Michael Frampton: Back to the Surf Mastery podcast. I am your host, Michael Frampton, and the ethos of this show is education and inspiration for better surfing and a better surfing life. And Matt Grainger, today's guest, not only was a huge part in the inspiration for the birth of this show, but he epitomizes that ethos as well. He is in his mid 50s now, and he's still out there surfing a ton and stays fit and healthy for surfing, and also teaches others to be better surfers and better people through better surfing mindset, health and fitness, etc. Matt is just a pure inspiration in the surfing world and just an absolute frother and a rips. He rips. He's an incredible surfer and stoked to get him back on the show. And like I said, he first appeared back in episode number one. He's. This will be his fourth appearance. Uh, he also appeared in episode 30 and episode 55 as well. And, uh, without further ado, I shall fade in my conversation. My fourth conversation on this podcast with Matt Grainger from Manly Surf School. How did it happen? Was it just a freak random thing, or was it a lapse in concentration or what? [00:02:07] Matt Grainger: Yeah, it was a bit of the ego took over and ego took over. Um, we'd had. Every day was the best day ever. We had this the first swell in June. And, um, this one day just got bigger and bigger, and it had a lot of south in it. There was two swells. It was like a south swell and a bit of south west as well. So you could get a chip in, you could chip in from behind, behind the tower, and you could backdoor where you'd usually take off. So you'd get like more barrel time. And I was riding this magic six zero Psi Pro, one that I've had for about a year. Felt unreal under my feet. Been riding it for days straight. And then, um, this guy Sean came out from South Africa. He rocked up on a boat. Him and I started paddling up the reef and just trading wave after wave and making him. So just making these unbelievable tubes and no one came up there because, you know, it was pretty gnarly. So if you fell, it was like two foot deep and it was like an eight foot swell. So when Max, probably 8 to 10, you probably saw footage of Nathan Florence. I don't know if you saw some of the footage of him and he's it was like 10 to 12 foot hits that day, whereas Max doesn't get bigger, it just gets thicker. So it's probably 6 to 8 foot, but really thick, like a chokes kind of way. You get this, you can make this really nice drop and then come in with speed. [00:03:28] Matt Grainger: And just if you made it, you're fine. But if you didn't make it, that's what happened. So after five hours, I actually wasn't even tired. I was after like five hours, I was just just getting cocky and I probably should have gone in. It was more like one more, one more. And Shaun and I were trying to outdo each other, and he he actually snapped his board, his board on his last wave, and I snapped my head, but I took off, made. It made. The drop. Drop was on the foam ball. As I was pumping on the foam ball, the wave turned the corner. So kind of that south west angle of the way though, turned a massive corner. So I've just got catapulted on the foam ball and I got thrown out head first, and that's as soon as my head landed, the lip hit the back of my neck and just drove me straight into the reef, like, instantly. It was only like two foot deep. It was low tide and I just it was just like, bang. I was like, no, I got a bit on here. And then I went into worry, went into warrior mode. You know, when you when I'd said us the way, way my eyes. Okay. It's actually got a cut there as well. So I've got to cut. I got cut either side. I got cuts either side of the nose down here on the bottom of the nose as well on this eye. [00:04:43] Matt Grainger: And obviously here I have about 25 stitches here, five stitches here. And I just went I knew the session was over and I just paddled back. Everyone was like, we'll get a boat. Everyone's screaming, get a boat, get a boat! That's it. I'm like, I'm good, I'm good. Getting myself back almost on my own. You know, like one guy got scared. Good on ya. Um, this guy Hans from America. He goes, good on you, tough guy. I'm like, nah, I've got this, I got this. Anyway. So I went back and got on the pontoon and just started pouring bottled water over my head. And then I got the boat back to Max and then looked for Shaz, and she was already stitching up my brother. He had a little cut on his back. So. And then someone said,, Matt's looking for you. Cut his head and neck. And she thought,, if he's asking for something, he's in a bad way. So then she saw my head and she thought I'd cracked. I'd actually, like, fractured my skull, but it was actually bits of coral coming out of my head. .Far out. So she pulled that, pulled the bits of coral out. He got some local, which was good. We'll just put it in the carts and then pulling bits of coral out the tweezers, and then got a toothbrush for an hour and just scrubbing it. That was the gnarly part. I just had to. [00:06:01] Michael Frampton: Scrubbing and all this peroxide or iodine or something. Yeah. [00:06:04] Matt Grainger: With, um. Yeah. Just with, um. Yeah. Like light alcohol. Yeah. Just. And just so you don't kill the flesh too much. Like, not too gnarly. Um, but just getting it all out, and that's. I reckon that saved me for sure. And then obviously took about two hours to stitch up, which was gnarly. And I was just doing I've been doing a lot of breath training like coaching, apnea training. And I saw resonance breathing, which is like a second inhale six second exhale. . So just going into that just and that helped big time. That was like a three hour ordeal which could have been a long time. Felt like a long time. But it wasn't as long as I thought. And then she put like a face mask over it so I couldn't see. And then, um, yeah, The rest is history. And then I surfed the next day., you did not. Yeah I know. He taped it up. I just said, I'll get two. I'll get one. Wait, I'll get one wave. And I did some tests, like I was jumping on one leg to see if I had concussion and then, no, I'm not well in the head anyway, uh, and then I came. I wore a helmet, of course, and then I didn't surf for after that day. I didn't surf for three and a half days. And then after that I was good to go because I was on. [00:07:21] Matt Grainger: I was having, uh, four courses of antibiotics. I four, four tablets of antibiotics every day, washing it with, um, fresh water. And we're getting she was breaking up antibiotics and putting it inside the cup as well. Yeah. And she and she left a little bit of one of the gnarly cuts. Didn't do it too tight. So bits of coral would still come out if it did. There's still little bits popping out, far out. But yeah. So I'm wearing a helmet from now on when it's gnarly like that. So I went to G-land. After that we had another swell at Max and Surf Greenbush, but I had one of those soft shell helmets that Tommy Scott wears. Yeah. By, um, DMC. It's like a rugby helmet. Yeah, yeah, but they're nice and light, but they're, um. Yeah. So that that felt good. And then I wore it in g-land every surf even because I didn't want to get hit and break the cuts open anymore. Yeah, yeah, yeah. I got the stitches out after six days and they healed well. Yeah. So wow. But from now on I'm going to. If it's gnarly and low tide and heavy, I'll be wearing a helmet. Yeah. No. Fair enough. But I was lucky I didn't get concussion and brain damage or lose an eye or nose or whatever. Yeah., yeah. [00:08:32] Michael Frampton: And I mean, and any sort of coral cut infection is such a huge risk, right? [00:08:38] Matt Grainger: I reckon like, even there was a girl, it was actually a girl out in the water. She. Her name's Kat. She does immense heavy new for about six months with a with harm. So her partner and they they had a long boat with um with a solar panel on top and just go around the islands and she, she had a cut on her foot. She went to seek a cut and just had a shower. So that got that sort of told. And she told me this story like a week before. And then she got this, this flesh eating, um, microbe in her foot. And she basically went delirious and had to go to she went to Padang and their hospital was too dirty and gnarly. So the hands got her out of there, carried her onto the fast ferry, then went to Jakarta and she had like three skin grafts and then back to LA. Yeah, just from that. So that straight away I was like, I'm not getting my head touching any, any, um, any shower water. So I was just it sounds very first world, but I was just every time I wash my head, I was just with bottled water. Yeah. Yeah. So that's a good tip for people out there. yeah. Yeah. Look after your carts. Yeah. Always look after my carts. Even feet. You know, I went to Chofu. First time I went to Chofu in 2000. A tiny little cuts on my feet. And it was the last day. And I was like, last day, who cares? And then I got home and I got stacked. I couldn't walk. I went to my. I went to my glands. And straight away I was on antibiotics and prednisone and it went away. But that was nasty. So it taught me a good lesson. Yeah. So get on, get on to your rep cards quickly people when you go to the tropics. [00:10:17] Michael Frampton: Yeah. You got to clean them eh. I remember I touched the reef in Arugam Bay in Sri Lanka once. Like just got this tiny little graze. Thought nothing of it. Just put like a little bit of iodine cream on it. That's all I did. And then two days later, it's just like 50 cent welt that's throbbing. [00:10:33] Matt Grainger: And I had to hit. [00:10:35] Michael Frampton: Yeah. Had to get some antibiotics. So should have just scrubbed it out with a toothbrush and done the right thing at the time. But it was such a small cut, you thought nothing of it. But they must have just been little bits of coral in there or something. [00:10:47] Matt Grainger: Yeah, yeah, that was one of the ones where the feeder chirps. Tiny little, like little nicks. Yeah. So, yeah, to get that tape. Yeah. So the tip from Shaz. Doctor. Shaz, my partner. Get. Take her. I always have, like, a spare toothbrush. That's clean. You can't even get it from that. If you get it from the hotel. But you never brush your teeth with it, so it's totally clean. And just scrub it. Scrub it. Um, use the little wipes. The the iodine alcohol wipes. So you do one offs and not nothing else dirty. And then just keep checking it. Yeah. And there's that. There's that tayo gin. That's pretty good from Indo. You know that Chinese, that red bottle. That's always cool. That Chinese. It's called tayo gin or the ayam. They don't use cream. She said use because it just festers in the tropics. Use the powder. The powder? Yeah. The powders of the guy. Yeah. Okay. So that's a go and then cover them up. Yeah. If you do your feet too. I always wear shoes. People give me heaps of crap in Indo because I'm always wearing. If I've got cuts, I'll put shoes on because you're walking around. You get dirt in the cuts. Yeah. So it's important if we always forget especially. Yeah. You're like, oh nah, I'll be right. Or, you know, you see so many guys just get smashed and don't even do anything. Yeah. [00:12:03] Michael Frampton:yeah. It's not worth the risk. I used to you're still out charging, catching heaps of waves. [00:12:07] Matt Grainger: Yeah, still surfing a lot. Um, pretty much surf every day. Sometimes twice. Um, got the gym. Surfer's gym. Which is good. That keeps me fit and healthy. They working on the mobility that you taught me years ago, and. Yeah, just building on that. I think that's a big key is mobility. As we get older and even the younger athletes that we coach too. I've got some pros that train at our gym and and we've got them on a mobility program. Whereas strength training and I found lately like in the last few years, like having the ability and also the strength training is huge just for reducing, reducing injury, keeping strong. Like I'm 55 this month. I don't even talk about your age too. It's really important what you say out of your mouth. You know there's a, there's a quote by Bruce Lee is like be careful what you say with your words because that's why it's called spells and spelling. Like you're saying, you hear heaps of guys walk around and go, I'm done. I'm old, I'm an old man and all this. And you're like, hey, mate. Like, no, it's all relative. Like it's it's you know what? It's time. Really anyway. You know, like just this thing we've made up, but, you know, there's biological age. And if you keep yourself fit and healthy and moving and eat well, sleep well. You can keep keep rocking till you're in your 80s, I reckon. [00:13:29] Michael Frampton: Yeah, man, I was just reading. Listening to a book, actually, about all of that. And this Harvard professor did an experiment where she got a bunch of 80 year old men, and she put them in a house where everything in the house was as if it was 30 years ago, and they were only allowed. So the TV programs, the books, the furniture, and they were only allowed to talk, talk about things as if it was 30 years ago in the present. And within a few days, their eyesight improved. Health, like blood pressure, improved everything just by just like placebo. Like extreme placebo effect. Wow. [00:14:11] Matt Grainger: That's awesome. Yeah, it's rare to get that book. [00:14:14] Michael Frampton: It's a rare book. I'll. I'll forward it to you and I'll put it in the show notes for listeners, too. I think it's called the mind body Connection or something. I'll put it in the show notes and I'll send it to you. [00:14:23] Matt Grainger: And even when I was at, um, not trying to name drop here, but when I was at Nazaré, I came in, I totally led back to the harbor because he broke down. It's quite funny. Like it was a big day. Like 60 foot. Perfect. Nazaré. And I was with Lucas Pereira, who's from Mavericks, who trains with me. He was towing with me on that. We were just shifting partners all day. And then I said, you lead like I don't even know lead any way from then. And I said, you make leads out to sea doing nothing. We should go check on him. And he's like, yeah, right. So we hammered out the lead and he goes, yeah, I ran out of fuel, guys. And you're like, why? He goes, I was having too much fun. You know, every time the beeper light came on the warning signal that was low on fuel, I just turned it off. And because it was a really good day and it was a really good Nazaré, like, clean 60 foot faces and whatnot. Anyway, so I, we hooked up my ski to his ski and towed him back to the harbor. And we got back to the, um, got back to the wharf, and I was just chatting to him about how we've got a gym and I've been following what he does working XPT programs, and I do a lot of breathwork, but I really like breathwork. [00:15:36] Matt Grainger: And and I said, yeah, yeah, we don't we don't talk about age, you know, in our gym because what you said the word, don't you ever say that word in front of me again. And he got really gnarly. And I was like, okay, man, settle down. And um, so it's there's a lot of truth to it. Hey, I see, like, Chaz is, um, she's my wife. She's over 60, and she's getting better because she only started 20 years. And there's guys at the beaches that used to rip when they were 20, and they've given up at 50, or probably given up at 50 because it's in their mindset., my knees and stuff and my back stuff. And you're like, well, what do you do about it? Do you um, do you do any mobility or you know, what are you eating? What are you how are you sleeping? Or you know, I don't know. They're like, I don't know, you just like, okay. So yeah, it's funny isn't it? And I think I think we were lucky our age like we've, we've been introduced to a lot of stuff. And if you're curious about it, which you are and I am, there's so much stuff you can learn going down that rabbit holes. [00:16:41] Michael Frampton: yeah. It's never ending. Kind of. [00:16:42] Matt Grainger: Ten. The crew ten years before us, probably a lot of them missed out on that eating poor food, poor movement. Um, yeah, I think it's good. I've got the hoop. I've had the hoop for, like, uh, probably five years now. I find that's really good because I'm. I'm really diligent about my sleep. It can be gnarly some days, and it gives you a bad sleep score. You've got to kind of let that go, and not even your day is ruined. Because I know some athletes who will like that, and they're like, I had to get rid of it because it said I had a bad sleep score and I'd have a bad day. I'm like, no, no, you got to get past that. But sleep is huge. Hey, like and probably read that book by Matthew Walker that was, you know, everyone knew how important sleep was. You know, we cure cancer and all sorts of ailments. Balance. Yeah. So yeah, they'll always I try to have a little nap in the Arvo if I get time. Yeah. Try to have a nap every Arvo. And I think it's good to have a nap if I have the luxury, because you're just not talking. You're not thinking. You're just having a little break from the world and then back into it. Have a training session at the gym with the crew and then dinner in bed again. So that's my little routine. Yeah. And not being and not used to have to always wake up super early or to plan that I ought to be up early and out there for stuff. But if now if the waves aren't that good, I'm not going to get up early just to punish myself for the early just for the sake of being the first guy out there. So now, because I've found on the sleep on your sleep scores, when you do actually sleep that extra hour in the morning. Yeah. You get a lot of benefits. It's crazy. And if you do go to bed early. Yeah. Mm. [00:18:18] Michael Frampton: Does does is surfing the main motivator for you to stay fit and healthy? [00:18:23] Matt Grainger: Yeah. For sure. Yeah, definitely. Yeah. Like I couldn't give a stuff like what I look like. I just want to actually be able to catch waves and still be able to surf. My brother and I just went to Macaronis together and we were both chatting that we probably surf better now than we were in our mid 20s, just because the boards are better. We've got more knowledge and we've kept our bodies good. Yeah. Yeah. So we've had no we've had no serious accidents though which is lucky. you know obviously head knocks and all that kind of stuff but nothing like haven't broken any major bones like bony broken hands and a few things like that, but not, you know, haven't broken a femur or anything, you know. So some guys obviously are disadvantaged if they have a major injury but haven't had any major injuries. And then now I've realized I used to always think when I was have had a niggle like a, like a niggling hip or, you know, you had to go to the chiropractor and you had to do this, you had to do and now you can kind of push through it and move through it. [00:19:24] Matt Grainger: I found that like. And if it's really serious, obviously go and see a physician, which is good. and you can get a really good massage or just to break that tissue down. But I found now you can move through pain and throughout the whole day like not, you know, everyone thinks, I've got to train for an hour and that's it. So I don't do it. You know, you can do little snacks like ten minutes here, you know, ten minutes in the morning, another ten minutes at lunchtime, another two minutes here, and then another two minutes and eventually kind of work through it. I remember when we were working together, you were pretty onto that early in the early days. Good diets. I love I like got into my fasting, which is good pretty much two meals a day. Love the bone broth. I'm doing a coffee, obviously. Black coffee, a little bit of coconut oil. So, yeah, that's just all these little hacks that we're learning. Just helping along the way, I reckon. [00:20:21] Michael Frampton: Yeah, but you've got that motivation. You want to keep surfing, you want to keep going to Indo and that's what. Yeah. That's what get you. Okay. No I'm not going to have that donut. I'm going to and I'm going to go to bed early because I want to I want to go and get barreled at Indo like. [00:20:36] Matt Grainger: no, it's such a good motivator. Yeah. And and it's, it keeps you young. Yeah. It keeps you young and young in the head too. And looking at boards that, you know, I'm still riding shore boards and my short boards like a five, five, nine. And I've got A53 Bobby quad that I ride in the wave pool. Yeah. So I can still ride short boards. yeah. And just having that and and the boards have gotten so good. Now, you know, just the rockers and the things all the shapers. And I remember Mike, Michael Ho was talking with his son Mason. I saw in an interview that he said, oh, dad, why do you think you're ripping so much now? And he goes to the boards and Michael's like, doesn't care. You know, he just he doesn't have Instagram or Facebook. He's just surfing and I've I've seen Coco out in the water when she's in Indo or here and she said, yeah pops. Just he just the proper. So he's, he's, he's not thinking about how he's 60 and he's charging you know. Yeah he's right. He's got, he's got new blades and getting tubed out back door and ripping on the backside at Alma-Ata and things like that. But yeah, that's the motivation is surfing. Yeah. And it's, it's such a fun sport. And I just always say to people, it's a puzzle. [00:21:51] Matt Grainger: You know, you every time you go for a surf, you're trying to work out that puzzle. It doesn't matter if it's one foot onshore or it's 20 foot bommies or it's crazy tubes in Indo, you're still trying to figure out how you're going to paddle in. How are you going to get to your feet? How are you going to generate speed? Is it a straight down drop? Is it a knifing drop? Am I going to get in my front foot early? All these little things that just come into play from all those years of experience, and you're trying to work out that puzzle, and then it's one foot. You just want to go out and do one big turn on a one footer and you're happy. So that's what keeps me motivated. Some days, even if it's crap, I'll still go out for like three waves and just I'll get my three waves and go to work and train. And I've got the training to, I've got rid of the cardio. So I'm sort of not really doing the cardio so much now. It's just strength and movement because if you do a good movement flow, you can get good cardio from that anyway. Yeah, I forgot my heart rate monitor and you're actually getting flexi, whereas you don't want to get stiff and then just doing the right strength training. [00:22:53] Matt Grainger: So you look at all the surfers now it's all legs, hardly any upper body, only back and legs. You don't want any chest and you don't want to overload the shoulders as well in your you know, the rotator cuff exercises are really good. So light weights on the shoulders, nothing heavy. So you can still get that mobility in your paddle. And you've got the power through your back for your paddle. So a lot of the strength training is like just Olympic rings, pull ups, maybe some skin. The cat. yeah. dumbbell pull ups as well, off the bench, all that kind of stuff. And then a lot of, a lot of,, obviously squats with the barbell, goblet squats, front squats, split squats, all that kind of stuff. It's super important, I reckon. So getting that mobility and doing the weights and getting that connection and feeling when you're doing the weight, not just doing it for the sake of it, like doing those reps and really thinking about that rep and just getting your body in those positions that you could do in the water on land. So when you go out there like a martial artist, you're you're ready to go. You've drilled it so many times it becomes second nature. Yeah. [00:24:01] Michael Frampton: No, strength training is so good. It's also for like strength training gives you it increases your body awareness actually, and just increases your maintains your bone density. And it's just it's so helpful. And if you're doing it do upper body. Lower body. It's it's about as doesn't get any more hard of a cardio workout than doing like a strength training circuit if you want to, you know, get the heart rate up. [00:24:26] Matt Grainger: What sort of work? What sort of stuff are you doing these days, like in your regime? [00:24:30] Michael Frampton:. Mine's so I had I've got,, I had ACL surgery in my early 20s and it's now almost, you know, bone on bone, basically. So a lot of my, a lot of my training is just keeping on top of that. so like, slow moving, heavy stuff with,, you know, have you seen the knees over toes guy? [00:24:55] Matt Grainger: Yeah, yeah. He's awesome. [00:24:56] Michael Frampton: Hey, backwards walking on the treadmill and just. Yeah, following some of his stuff. Uh, and just to keep the legs strong. Because it's interesting. Because they say it's bone on bone, right? And it can get like that, but your cartilage is gone. Your cartilage doesn't really come back. But there is scar tissue forms where the cartilage was. As long as that scar tissue is there, you're fine. If you do too much stuff and that scar tissue wears away. So if you do too much volume and you don't allow that scar tissue to to heal and reform and the fluids to come back, then it can be bone on bone, you get a real sore joint. But so now, as long as I keep the volume of what I'm doing on the knee, it's fine. You can actually you can actually go. [00:25:39] Matt Grainger: How many reps? [00:25:41] Michael Frampton: Actually, I would just sort of more like six reps. Only a couple of sets. But you know, because I've got a history of strength training. I know the form. I'm strong, I know what to do. But a backwards walking on the treadmill and some and lots of balance work as well, because it's actually those small little twitching movements in the joint that do the most damage. So if your balance is on point and your joint is nice and stable, then it's one of the big things as well. So keeping the balance, like standing on one leg with your eyes closed. Little things like that. Yeah I do. [00:26:16] Matt Grainger: I love the pendulum jumps with the, you know, the pendulum jump. So it's a one legged jump. Yeah. and we'll do that. More eyes closed as well. Yeah. When I coach a lot of the athletes as well, like before, they were competing, like, I'd say, like they'll do five jumps, eyes open, and then the last five closed. And it helps for that body awareness, you know, for late drops and. yeah, no big drops out of the lip and being aware of where their body is. Yeah. Yeah. And I even did it when I crack my head to check if I had concussion, I was like, yes, I'm fine. You know. Yeah. Yeah. I'm not a doctor. I'm not a doctor. But if you can jump one legged with your eyes closed, you pretty much. And you're fine. You don't have concussion. Yeah. Yeah. Yeah. [00:27:03] Michael Frampton: No, I do a bit of sprinting. Sprinting as well. Sprinting is really good for you. So I do a bit of that and I still do like the bodyweight gymnastics style strength training as well. Still doing that. Following a guy called, uh, Nardi. Oh, man, I can't even pronounce his name. Nardi Orejuela or I can't remember how to pronounce it, but it's functional performance training. He's doing a lot of really unique stuff. He's worth a follow. He's pretty out there with some of what he says, but he's also got some really interesting tips. A lot of, you know, not necessarily heavy weights, but functional, functional stuff. Just he's worth a follow. [00:27:39] Matt Grainger: Cool. yeah. [00:27:40] Michael Frampton: And just keeping on top of the diet, diet and sleep, man, that's like you mentioned, man. Just keeping a clean diet, getting enough sleep and giving a good balance of rest and stress. [00:27:49] Matt Grainger: Because, yeah, life can get stressful, but it's only what you make it really like. But yeah, if you if you sleep well, if you have a good sleep, you can conquer anything. Really. Hey, I'll find two. The shoulders are important. Like the rotator cuff muscles. Important to keep that on top of that. Just like maintenance work like prehab, like lightweights, like 10% of your body weight, just getting in all those different angles because you do you can, you know, when you're, you know, those days when you're paddling super hard trying to make that wave where it's hollow, you're going to put a lot of stress on the shoulder joint. And I've had seen so many mates like you look at you got to look at your mates who had surgeries, you know what I mean? Like, it's always so, shoulders, knees and hips if you look after those. And spine pretty much ahead of the game. Yeah. Yeah. [00:28:40] Michael Frampton: Hanging dude. Hanging for your shoulders. Really good. [00:28:45] Matt Grainger: Just hanging. Awesome. [00:28:46] Michael Frampton: Active and passive. Hanging. And, I mean, I'm lucky. When I was living in the US, I did. I did three different DNS courses., yeah. [00:28:55] Matt Grainger: Yeah, yeah, yeah, I remember you doing that. Yeah. [00:28:57] Michael Frampton: And so I do a lot of that sort of rehab style training still. And that's really good for shoulders and and core that helps keep my shoulders in check. [00:29:07] Matt Grainger: I remember, I remember you got injured and I did the Ido portal course. Yes, I remember you did. Yeah, I think you did your hamstring right. Yeah. That's right. Yeah. And I was a day before and he said, Matti, can you do this? And I went, yeah. And did a whole week with it. [00:29:22] Michael Frampton: Yeah. That's right. [00:29:23] Matt Grainger: Yeah. He was massive. It was massive on hanging. Yeah. And you know, the ring and the rings too. Yeah. And I find the rings or rings are better for a surfer too. Like doing chin ups, pull ups on a ring because you get that nice. Like you get that movement in the shoulder joint where it's just a straight bar. You don't really get that movement because we actually reach out and rotate our shoulder as we paddle. Yeah. So yeah. Yeah, yeah. You know, it was it was pretty. It was an interesting guy. Cool guy. Full on. Yeah. He is. Yeah. But yeah, I learned a lot. Yeah. [00:29:59] Michael Frampton: cool. Are you still doing ice baths? [00:30:01] Matt Grainger: Still doing that. [00:30:02] Michael Frampton: Yeah. [00:30:03] Matt Grainger: And our boss. And so on. Got an ice bath in the backyard and a sauna, which is lucky. And we got two at the gym now. We got two saunas and two ice baths. Wow. So. Yeah. Yeah. It's good. Everyone loves them. Yeah. Everyone's created a little community there. Yeah, yeah. It's awesome. [00:30:21] Michael Frampton: What about LA? Have you looked into Light Health? [00:30:24] Matt Grainger: I have seen it. I haven't really done it personally. And it just looks it looks pretty interesting. It's just a matter of time and money. Yeah. In our in our sauna. I do have some infrared, but, like, not, some lighting, but, you know, it's not huge. Have you been looking into it? Well, it's it's just really interesting. [00:30:42] Michael Frampton: There's this guy, Jack cruise, who's been on about it for years, but now that there's sort of like 20 years, but now there's all these scientific studies coming out proving his theories right about how important, sunlight exposure is for health and how it turns on certain genes like the Pomc gene and and how if you're exposing yourself to too much blue light after the sun's gone down, how that affects blood sugar and circadian rhythms. And but if I mean, if you're getting up and going, surfing every day and getting to bed on time, it's funny, that's all. [00:31:14] Matt Grainger: Like Huberman and all that, like, yeah, they say go out and play, you know, go get the sun. Yeah. And, I, we live on the East Coast here, so every early surf, you're like, looking into the sun exactly in the morning. You know, you're blinking, going oh. And, you know, different on the West Coast. Yeah. If you go to bed at the right time. And I try not to look at my phone before I go to bed. So, Yeah, I just try to banish that, put it away because. Yeah, that's a bad habit, isn't it? Just before looking at the screen, try to look at computers as well. So onto that in that way. Yeah. Yeah. You can just go. Yeah. Just basic stuff. Yeah. Keeping those circadian rhythms. Yeah. Haven't done the glasses or anything like that. Like the. [00:31:58] Michael Frampton: The blue blocking glasses. Yeah. [00:32:01] Matt Grainger: Dave Asprey and whatnot. [00:32:02] Michael Frampton: Yeah. Yeah, they get into it a lot. They go hardcore on everything. [00:32:06] Matt Grainger: They go hardcore. I'm like, no. How am I? It's none of them. Don't you think there's a fine line between how much time you got in the day and. [00:32:15] Michael Frampton: exactly. But I mean, David Beckham and his mates, they're spending a lot of money on, like, days. Dave Asprey has a goal to live to 120. I think he might have even said 100, 150. But like and be healthy and functional at that age. So he's making sure that, you know, every day he's doing as much as he can. So those guys are going. I don't know. [00:32:38] Matt Grainger: I don't know if I want to live that long. Yeah. It's damn sad. You know what I mean? Like, you kind of want to just die normally. You know, like. [00:32:45] Michael Frampton: With dignity. Yeah. [00:32:47] Matt Grainger: Dignity? Yeah. Like you don't have to go. Yeah. Yeah. [00:32:50] Michael Frampton: Because if you're the only, you're the only one doing it. And like, you're you're still alive and healthy. Yeah. Friends are dead. You're like. [00:32:58] Matt Grainger: What was that? I mean, let's talk about that all the time. Yeah. They just overboard and and almost bring a lot of anxiety, I think, to like trying to keep on point. Like you're not actually like they want to get to this goal of being this age, but they're not actually having fun in the present. Like it's like I've still got to live your life. Hey, you got to still have fun with your friends, with your friends. And, you know, like, I'm not like, a total. I'm. There's no way I'm a total monk. Like, I'm. I still eat really well, but if I, you know, if I'm with with friends and family, I'm not going to go. I'm not eating that because I'm this, you know, like, yeah, I'll still want to be part of the group, you know what I mean? Yeah, yeah. It's not going to kill me. Yeah. I don't want to have a good time with with my friends. I'm not going to be that guy that's like, oh, no, I don't do that. Because, I want to live to 150. [00:33:46] Michael Frampton: Exactly. Yeah. I'm going to go to bed at 8:00 on Christmas Day because you want to live to 150? [00:33:55] Matt Grainger: You know, it's kind of like. Yeah, it's counterintuitive. Really? [00:33:59] Michael Frampton: Yeah. [00:34:00] Matt Grainger: What about if you get to whatever, you get hit by a car? Exactly. You know. Exactly. I don't mean that in a bad way.. You got it. Still? Yeah. And it's funny, like, all this grounding, you know, we we hardly wear shoes in was, you know, you hardly wear shoes when I, when I hang out with you. Yeah, but hardly shoes. Oh, Maddy, you're wearing shoes today. That's weird. I'm like, oh, well, I had to go to remaining shoes. [00:34:27] Michael Frampton: I hate. [00:34:28] Matt Grainger: It. Yeah, yeah, yeah. [00:34:30] Michael Frampton: No, but that's the thing. All the stuff that's coming out in the latest health stuff, all these guys, it's what we do anyway. Especially as surfers. We get early morning sun. We're getting lots of grounding work because we're surfing in the ocean. That's the best way to get your. Your grounding done is in the ocean or walking on the sand in bare feet. We're getting it done anyway. But it's just interesting, all these studies coming out and and proving that. [00:34:55] Matt Grainger: You can you can buy a grounding mat and walk outside. Put your feet on the on the cold grass, you know, like, the cold sand. Like I'll be surfing the wave pool a lot lately and it's super fun. But you still don't get that, feeling of the energy or the ocean. Like, you know, it doesn't matter if your body surf, surf, body board, whatever. If you dive in the ocean for a swim, you always come out feeling amazing, don't you? Yeah. Just from it's from the negative ions though, isn't it. [00:35:24] Michael Frampton: Yeah. That's part of it. Yeah. [00:35:25] Matt Grainger: Yeah, yeah part of it. Yeah. And just maybe the salt, the energy of the waves just being in nature and. Yeah, it's funny, you can go on the wave pool and you have a good time. You don't get that buzz of that feeling on your whole body from the natural waves. Yeah. And the salt and all that. Yeah. [00:35:46] Michael Frampton: How much time have you spent in the wave pools? [00:35:49] Matt Grainger:there's a new one in Sydney now. Sydney and I. Every Thursday I teach a fitness class to the staff. I've been doing that for the past six weeks. So I go out every Thursday and I make sure I serve from 4 to 5, and then I run the class at 530 to 630. So that's pretty cool. Like, I'll ride my little five three Bobby quad and, get about 20 waves. And then we ran our we ran a pretty cool course the other week. We did a get ready for your master class. It was like an endo masterclass clinic. So we taught people how to ride left tubes. So we had the expert mode, which is just a barrel. It's pretty cool. You take off, you can do a Rio or just a set up turn and get this nice tube. That's a pretty cool tube. Like the barrel is wider than it is high. Yeah, you got to get quite low in the tube. And then it kind of turned the corner a bit like macaronis. So we did um, we did about 30 minutes. I broke down all the best surfers in the world getting tubed on the TV screen have had eight participants, and so we broke that down for placement, for backhand front side, you know, getting and then we did movement patterns like mobility patterns to open up people's hips and, and ankles, because that's pretty much what you need when getting low in tubes and most tube riding. [00:37:08] Matt Grainger: So we did that, we went and surfed for an hour. Everyone got about 12 waves. And then we there's a I it's crazy. They film this. I called Flow State on the left and the right, but we're only on the left. You come in and it's got all the clips of you. So I got a coaches password. So I went through everyone's clips and broke down what they were doing. Right. What they're doing wrong. Yeah, it was rad. And then we had had lunch and then we did apnea training. So then we went into the leisure pool, which is heated because the wave pool is only about 11 degrees at the moment. So yeah, it's quite it's quite cold. Yeah. So they just pulled 28. So we, we taught them the science of breath holding. Then we went and did it in the water. And then she did a chat on our endo. What's it like in your first aid kit? And, you know, rough cuts? Yeah, it was awesome. That was a that was a full day. It was fun. [00:38:00] Michael Frampton: All right. So I did. [00:38:01] Matt Grainger: That., had some fun days with the Surface Gym crew. We'll book out the pool for two hours. And so two different modes, one the tube, the expert modes and tube. And they've got advanced, which is half turns, half tube. Yeah. It's pretty cool. Good fun. And then Isabella Nichols two. She'll fly down and we'll I'll coach her for two days before an event. So before Huntington, we tested out two of the boards. See what you actually got. Two brand new boards of the HD and then obviously had more, but she had these two boards that she thought were going to be the ones. And they were so pretty cool to work that out. Yeah, we did some also some work before Bolido. So it's not a it's a good coaching tool. Yeah., because you got you guaranteed getting one left and right, so I'll book it. We'll book a session on the right and the left, and you're right there that she can come in and break it down each wave and go through some foot placement and hand placement stuff where you place the board on the wave and back out there. Yeah. So it's pretty cool. And you got all the footage on film as well and also got the flow state. [00:39:04] Michael Frampton: All right. It's like the driving range for surfers. [00:39:07] Matt Grainger: Yeah it is. It's the full driving range. So it keeps you fit too. Like it's actually it's a full leg workout because the way you get weaker, you've got to stay right in the pocket and push real hard with your feet and your hips. Yeah a lot of. Yeah. It's pretty interesting. Yeah. It's good. Good fun. You feel like especially in the tube major. Every time I'm just on the tube I feel like a 15 year old kid again. Like you're guaranteed a barrel. You know, you're guaranteed 15 to 20 barrels that up and. Yeah. Pretty amazing. [00:39:34] Michael Frampton: Oh, that's so good. you're still doing good. Did you. Are you still taking people to macarons as well? [00:39:40] Matt Grainger: Yeah, we've got one coming up, yeah. Next February, March 2025. We're doing. Chaz is doing the movement, and I'm doing the surfing right. Yeah, we've got two and I got a goose and Ari, who helped us as well as coaching. They're awesome guys and good coaches. Yeah. Yeah. It's rad. Yeah. So we basically surf from 6 a.m. till 1130 and there's two filmers there. So they the filmers get all the footage and then we, we break down the footage at 1:00 for about an hour, and then we'll go surfing again. And then sometimes if the waves are small, we'll do apnea training in the pool. So that's like a week, seven day classes or seven day clinics. So and then some people do two weeks. Yeah. Wow. But yeah it's super fun. And you know, we go to the Thunders as well because, uh, McKenzie's small. It's always two foot bigger up there. So yeah, it's good fun. Yeah. It's an awesome, awesome clinic because it's such a mechanical wave that goes from 1ft to 6 foot. Such a rippable wave. You know, just in the pocket. You can work on people's techniques and you see people improve real quick because they've got a running wall. It's not like a, you know, sitting right here, but sometimes you can just get close down. If it's the south swell you just got, you know, the people can only do one turn if that. Obviously if it's perfect, no swells here. Great. You know, all the all the, all the beaches are lining up. Machias is unbelievable. You can do four turns so you can really work on people's, you know how they you know how they sort of start the wave speed generation where they do their bottom turn, their top turn and good place for an upper body rotation. Yeah. It's cool. Yeah. It's good fun. Yeah. All right. That's it. [00:41:29] Michael Frampton: They all filled up. Clean up? [00:41:31] Matt Grainger: Uh. Not yet. No, I think there's still some spots left. Yeah. So they're filling macaroni, doing the marketing right now for next year, but yeah, they get. Yeah. We got some good numbers this year. I think next year is going to be even better. Yeah. So it's a good gig? Yeah. It's good fun. Yeah. And, you know, good, good bonding with people. Everyone's there to learn and have a good time. [00:41:51] Michael Frampton: I'll put a link to to details about that. Show notes. [00:41:55] Matt Grainger: Awesome. Yeah. Awesome. [00:41:57] Michael Frampton: You guys had a big swell there a few days. Yeah. We had. [00:42:01] Matt Grainger: Yeah. Last week. Uh, last. Yeah, we had a massive swell. Monday. Tuesday. Wednesday. Thursday. Friday. Only bummer had really strong southerly winds. So we, being the captain, towed the car and naughty bomb in the mornings when it was southwest. And then the wind just came up and blew it out. The dead man's was on. Yeah. We got to surf that on our own. Dead man's pumping. Have a look at that. [00:42:27] Michael Frampton: I saw the footage. Yeah, some of it, but it was. [00:42:30] Matt Grainger: It wasn't many people making them. Hey, it looked pretty gnarly. How cool is it? If you have a look at, uh, this is living by Carl how often he flew. He flew all the way over for it. [00:42:41] Matt Grainger: He does that. does that blog and, Yeah, he did. He didn't even make a way. Like a proper big one. He didn't make one way. He broke in the board, got smashed. He was coming this way. Gnarly. Cuz it's kind of like the heavy cake. Then it's got a step. Yeah. And if it doesn't open up, it just collapses on you. Yeah. And you don't know when you're paddling in. You're going to be a good one or not. there's one guy called Sam Jones. Got a cracker like he made. He actually made a really good one. But the rest of the crew. Yeah. Pretty much got smashed. There was a lot of carnage. Choo choo. Kelleher did a big airdrop. Dislocated his elbow joint., he got that? no. He just airdropped and then went back over the fall. Popping the elbow. Yeah, I'm kind of done with that wave. I know it's pretty gnarly backside. You just be looking for an injury and it's crowded now. Like I have to surf it on my own with, like, you know, 4 or 5 people. And now it's everyone's out there trying to get their photo taken or their clip, which is cool. You know, they're all younger and there'll be 30, 40 people out on a semi-closed reef that's 10 to 12 foot. [00:43:52] Matt Grainger: So we can get the jet skiing off the off the car and step on it. Right? Yeah. Yeah. And then we can check out Makaha, you know, go. Makaha. German banks, North Bay cruise around being the captain. It's fun. Yeah. Yeah. You got to be ready to go for dead man's like I've. I've snapped boards out there. I've had 30 sea urchins at my 40 out there once. I just went over the falls and landed feet first. And that was pretty gnarly. Injury. Went to hospital. Like, I, I couldn't walk, so I had to paddle back to North Steyne, back to the school, and drove up to the hospital. And they couldn't even get they left about four in there. And then three stayed. Three stayed in there for about three months. And and I Right when I popped out about that big, like three months later when I went snowboarding. gnarly. I remember Barton Barton Lynch actually got. He had to go to surgery with sea urchins out there. Scotty Romaine broke his back about four years ago. Out there, captains broke ins, MCL, PCL. Just copy breaking your ribs. Yeah, that's a good way to get injured. But it's if you're young, young buck and you want to charge, go for it. [00:45:03] Michael Frampton: Well you gotta you gotta pay to play sometimes. [00:45:06] Matt Grainger: Yeah. Yeah yeah. The, the the risk out there that have outweigh the rewards. But yeah there's some really there's some good surfing going on. Some of the young guys the young guys in pressure like so grueling. Lex O'Connor, some of the young dudes are like 18 year olds just charging it and making barrels, too. So. But this last world was pretty wonky. But we had a real good swell a week before that. Like a beast or a swell like Narromine was off its face, mouth narrower. We had like nor'west winds and eight foot barrels and that was that was pretty fun. So yeah, that was a more user friendly. And it was pumping north out or the whole East Coast. Yeah. On the Sydney Northern Beaches was going off. So yeah that went that went for three days. So we've had a really good year. Last year was about like a pretty bad winter. Yeah. To be here for Sydney and the sandbanks are good because we had that big swell. But yeah, pretty pretty stoked. What about yourself? Any waves your way? [00:46:05] Michael Frampton: Some. Not. Not too many. We've had a shit winter, actually. We've had heaps of. Usually you get the southerly swells here where I'm staying at the moment, but,, I've just been heaps of northerly nor east swells of low period for some reason. Almost like summer had weird weather patterns here. The south swells that come through have heaps of west in them, so they just go straight past. I don't know. [00:46:27] Matt Grainger: And the baits are good. [00:46:28] Michael Frampton: There's there's points and river bars around here. So we just need a decent high, long period swell and it turns on, but it still goes surfing but. And get waves and had a great summer. Great summer with the kids. Yeah. [00:46:42] Matt Grainger: Awesome. [00:46:43] Michael Frampton: But the winters. Yeah. Average winter here. And it's pretty. [00:46:47] Matt Grainger: Crazy. We've actually got,, the water's cold, like, it's, 14 degrees. Yeah. So sometimes it'll be. It'll be 20 in winter usually. But this year it's cold. Yeah, but the good. Yeah. So every morning pretty much offshore. So that's kind of cool. Yeah. With this with this cold water being lucky. Yeah. Random. [00:47:06] Michael Frampton: The water here, the water here is warmer than usual. I can still go surfing in A23 at the moment. No way. Yeah. The water's so warm here. It's just all these east and northeast flow. It's keeping the water warm. [00:47:19] Matt Grainger: That's pretty cool. Yeah, we. The wave pools. The wave pool. Actually, the concrete holds the cold. yeah, I bet I pulled about about 1111. [00:47:29] Michael Frampton: That's 43 bodies business. [00:47:31] Matt Grainger: Yeah, yeah, I just I don't wear booties, but I the guy's wearing gloves and hoods and just make sure you paddle out real quick and keep yourself warm. But yeah, last year we were last year we went to, Mexico and I. Yeah. So that was cool., but this year I'm just going to hang back. I've been building this app called The Surfer's Compass, so I want to get that out by the 1st of September. Hopefully I'll be doing that for a year. So just breaking down all the best surfers in the world. Women and men take offs, paddling, bottom turn, top turns, cuttings, airs, tubes and then throwing in movement patterns that will help those maneuvers and then breathwork and mindset. Yeah. So that's been a fun little project. [00:48:15] Michael Frampton: All right. [00:48:16] Matt Grainger: So yeah be working on that. I was helping with the graphics and Joe Barker with all the edits. But yeah, that's keeping me busy. It's like a, you know like you've done a lot of projects and you just want to get it done? Yeah. I mean, I'd want to do it right, but we were told we probably could have had it done in May, but I want to do it perfect. So yeah, hopefully we get it out by. Yeah. So I got like Ethan Ewing, Mick Fanning and Kelly Slater, Jeff Gilmore, Aaron Brooks, Isabella Nichols. [00:48:42] Michael Frampton: Parker cool. Look forward to seeing it. [00:48:44] Matt Grainger: Yeah. So that's what's keeping me busy. Yeah, yeah. And all the other stuff. The surf school and and the surf gym. [00:48:51] Michael Frampton: And all the barrels. [00:48:53] Matt Grainger: All the barrels. [00:48:54] Michael Frampton: Oh, sweet. You have to let let us, let us know when it's when it's released. And I'll spread the word. [00:48:58] Matt Grainger: Sure. That'll be awesome. Yeah. But yeah, you can't beat a barrel, can you? I always say to people, once you get it, why don't you get tubed? You're done. You won't be able to hold a relationship or a job and. [00:49:09] Michael Frampton: Yeah, it's addictive. Yeah. Healthy addiction though. It's on my list. I'll probably sit down with the boys this evening and we'll watch the replays and stuff. Yeah, one. [00:49:18] Matt Grainger: Of the local boys did really well, so yeah, it's pretty, pretty good result. You got to check it out. Yeah, it's actually awesome spectacle. How was,. Did you see the the big day? Yeah. [00:49:29] Michael Frampton: Yeah. No, I watched that with. [00:49:31] Matt Grainger: Joe and Ramsey. Booker. Joe, do you reckon they were charging harder than the WSL because there was more on the line, like, you know, medals and, like, they always charge in the WAFL that they go hard as. But some of them are not the nailing. Some of the Wipeouts were heavy weren't they. But yeah. [00:49:47] Michael Frampton: And also. [00:49:48] Matt Grainger: Connor O'Leary. [00:49:49] Michael Frampton: Though also like they had different camera angles too to the. So I don't know if they had even more expensive cameras to it just. Yeah different like just a higher level production as well. I think that helped. but certainly in the Medina it was just always everything Medina does just looks effortless, doesn't it? [00:50:06] Matt Grainger: It's that good, isn't it? Yeah. Yeah. He's amazing. Yeah. He's. He's,. Yeah. There. Ethan Ewing. Yeah. They're solid as those guys. But it was good seeing the other guy from Peru. Yeah, it was Cabrera, wasn't it? Yeah. Like,. Yeah. Just seeing the other countries. That's pretty good, isn't it, about the Olympics, like, cared a lot more diversity. Yeah. I mean, I love the WAFL, but especially when they do the cup after the cup is just too much familiar., everyone's too familiar. You know, you go,, I've seen this heat before, even though it's in a different location. But it's good when you get wild cards and that variety and you just think,, I've seen another angle of surfing, you know, like, wow, this guy's insane. [00:50:48] Michael Frampton: All right. Matt. Hey, it's just gone 3:00. I better go in there. I got to do school pickup now, but thanks for thanks for doing the show again. Really appreciate it. [00:50:57] Matt Grainger: Awesome, mate. Awesome, brother. Take it easy. [00:51:00] Michael Frampton: Good to catch up. [00:51:01] Matt Grainger: Good one. Hopefully. See you when you come to Sydney. [00:51:03] Michael Frampton: That'd be great. Yeah. For sure. We'll be over there at some point., yeah. Keep me in. Keep me in the loop. Yeah, yeah. Keep me in the loop with the app. So. Yeah. Excellent. [00:51:13] Matt Grainger: That'd be cool. Awesome. Awesome, mate. [00:51:15] Michael Frampton: Thank you for tuning in to the Surf Mastery podcast. If you enjoyed this episode, please share it with a friend. Also, the best way that you can help support and grow the show is to subscribe, rate and review on whatever app you're using, be it Spotify, Apple Podcasts, and of course, we are now on YouTube, so you can watch the video version of this podcast on YouTube. Be sure to check that out. Also, go to Surf mastery.com for more surfing tips via the blog. You can also book in a personal online surf coaching session with me, also at Surf mastery.com. There are two free downloadable PDFs, one with the five best tips from this show, and one the five best exercises to improve your surfing. So go to Surf mastery.com on the home page there. You'll see them. Until next time, keep surfing. Matt Grainger on the Surf Mastery Podcast

Join us on the Tim Macy Show with Canada's very own real estate maverick, Matt Lionetti! Episode Highlights: Matt's real estate journey - from nearly quitting to soaring success with his unique content strategy! The dynamic duo of Matt and Anna Oliver - covering all bases from luxury listings to creating viral content! "We're not just selling houses, we're selling experiences!" - Matt's take on the evolution of real estate marketing. Matt's Words of Wisdom: "You attract what you put out there. Stay positive, stay creative!" Check out the full episode for a deep dive into the world of innovative real estate marketing and get ready to be inspired! #TimMacyShow #RealEstateInnovation #MattLionetti Follow Matt on Instagram for his latest adventures in real estate: @Matt.Lionetti Catch the wave of real estate innovation with Matt Lionetti on the Tim Macy Show! Subscribe now and don't miss an episode! #PodcastLife #InnovationInRealEstate #SubscribeNow

Puff Daddy wasn't Roman, but "Mo Money Mo Problems" may have resonated with the Stoics. Apparently, Erik thinks more about Roman views on wealth than he realized. And the Roman Empire is alive & well & taking TikTok over by storm thanks to Gaius Flavus…who?  In this episode, Erik Garcia, CFP®, BFA, and guest host Dr. Matt Morris LPC & LMFT discuss what some well-known Stoics had to say about wealth (thanks to an extensively shallow search on ChatGPT). Episode Highlights: Matt discusses his experience using ChatGPT in the classroom and the potential benefits and challenges of using generative AI technologies in higher education. (7:59) Matt explains how being discontent is a major source of unhappiness in society and the contrast between people in societies with little material wealth who are content, and those who become miserable when they become aware of what they lack. (12:12) Erik discusses the concept of asceticism in Roman stoic philosophy, highlighting the idea that despite the opulence associated with Rome, there was a belief in not being attached to wealth. (15:20)  Matt emphasizes that building wealth doesn't have to be about accumulating material goods, but can also involve investing in experiences and helping others. (18:49) Erik and Matt discuss the idea of not being overly attached to material wealth, as seen in quotes from Epictetus and Marcus Aurelius. (25:28) Matt discusses the Roman Empire's approach to debt management, which aligns with his perspective on responsible debt use. (31:43) Erik explains that debt is like fire, it can destroy if not managed properly, but it can also provide necessary warmth and sustenance, just like the principles of managing money that have persisted for thousands of years. (33:50) Key Quotes: “Even the wealthy can benefit from the humble help of others if they avail themselves.” - Dr. Matt Morris LPC & LMFT “If you're poor, that's not evidence of your moral condition. If you're wealthy, that's not evidence of your moral condition.” - Dr. Matt Morris LPC & LMFT “Debt is like fire. Fire can destroy if it's not contained or used properly, but fire can also give life.” - Erik Garcia, CFP®, BFA Resources Mentioned: Dr. Matt Morris Linkedin Dr. Matt Morris, LPC, LMFT Matt Morris & Associates Erik Garcia, CFP®, BFA Xavier Angel, CFP®, ChFC, CLTC Plan Wisely Wealth Advisors

Puff Daddy wasn't Roman, but "Mo Money Mo Problems" may have resonated with the Stoics. Apparently, Erik thinks more about Roman views on wealth than he realized. And the Roman Empire is alive & well & taking TikTok over by storm thanks to Gaius Flavus…who?  In this episode, Erik Garcia, CFP®, BFA, and guest host Dr. Matt Morris LPC & LMFT discuss what some well-known Stoics had to say about wealth (thanks to an extensively shallow search on ChatGPT). Episode Highlights: Matt discusses his experience using ChatGPT in the classroom and the potential benefits and challenges of using generative AI technologies in higher education. (7:59) Matt explains how being discontent is a major source of unhappiness in society and the contrast between people in societies with little material wealth who are content, and those who become miserable when they become aware of what they lack. (12:12) Erik discusses the concept of asceticism in Roman stoic philosophy, highlighting the idea that despite the opulence associated with Rome, there was a belief in not being attached to wealth. (15:20)  Matt emphasizes that building wealth doesn't have to be about accumulating material goods, but can also involve investing in experiences and helping others. (18:49) Erik and Matt discuss the idea of not being overly attached to material wealth, as seen in quotes from Epictetus and Marcus Aurelius. (25:28) Matt discusses the Roman Empire's approach to debt management, which aligns with his perspective on responsible debt use. (31:43) Erik explains that debt is like fire, it can destroy if not managed properly, but it can also provide necessary warmth and sustenance, just like the principles of managing money that have persisted for thousands of years. (33:50) Key Quotes: “Even the wealthy can benefit from the humble help of others if they avail themselves.” - Dr. Matt Morris LPC & LMFT “If you're poor, that's not evidence of your moral condition. If you're wealthy, that's not evidence of your moral condition.” - Dr. Matt Morris LPC & LMFT “Debt is like fire. Fire can destroy if it's not contained or used properly, but fire can also give life.” - Erik Garcia, CFP®, BFA Resources Mentioned: Dr. Matt Morris Linkedin Dr. Matt Morris, LPC, LMFT Matt Morris & Associates Erik Garcia, CFP®, BFA Xavier Angel, CFP®, ChFC, CLTC Plan Wisely Wealth Advisors

This episode is the start of a new monthly segment called, "Talkin' Tech" with Danny Lawrence on the MVP Podcast! Co-Host Danny Lawrence sits down with Matt LaRocca of AgencyZoom to talk about the importance of not only having a CRM inside of your agencies but also how important it is that we as insurance professionals need to continue adapting to technology if you want to win the long game! Episode Highlights: Matt discusses the distinction between Agency Management Systems and Customer Relationship Management tools and how Agency Zoom fits into those systems. (4:03) Matt explains the process of establishing an automated sequence for lead follow-up, a critical aspect for both novice agents and larger agencies. (6:54) Matt shares strategies for customizing pipelines in Agency Zoom, featuring modifications for lead sources, stages, and employee assignments. (9:04) Matt delves into the workings of automation within Agency Zoom, discussing automated emails, text messages, and task assignments with agents. (10:52) Matt mentions the continual adaptation of agencies to evolving insurance technology, with fresh companies and quoting systems emerging periodically which proves highly beneficial for agencies as it enhances their competitive edge and boosts task efficiency. (15:56) Key Quotes: “What we have done is to try to simplify that day to day process for the producer and the CSR, by let's just say, setting up a sequence, right? Automation to be sent out from emails, from a text message, to a call, reminders, whatever that may be, we can then add that into a list and say a customized sequence for your agency.” - Matt LaRocca “We can create different types of pipelines, we have pipelines that are already in place. But yeah, once you establish this, it's just more of a click and drag, and really, throughout each stage of our process, it's a very simple process to hear.” - Matt LaRocca “With Agency Zoom we're adapting every two weeks, we have updates that are going on or system every single day.” - Matt LaRocca Resources Mentioned: Matthew LaRocca LinkedIn AgencyZoom Danny Lawrence LinkedIn Reach out to Mitch Gibson

This episode is the start of a new monthly segment called, "Talkin' Tech" with Danny Lawrence on the MVP Podcast! Co-Host Danny Lawrence sits down with Matt LaRocca of AgencyZoom to talk about the importance of not only having a CRM inside of your agencies but also how important it is that we as insurance professionals need to continue adapting to technology if you want to win the long game! Episode Highlights: Matt discusses the distinction between Agency Management Systems and Customer Relationship Management tools and how Agency Zoom fits into those systems. (4:03) Matt explains the process of establishing an automated sequence for lead follow-up, a critical aspect for both novice agents and larger agencies. (6:54) Matt shares strategies for customizing pipelines in Agency Zoom, featuring modifications for lead sources, stages, and employee assignments. (9:04) Matt delves into the workings of automation within Agency Zoom, discussing automated emails, text messages, and task assignments with agents. (10:52) Matt mentions the continual adaptation of agencies to evolving insurance technology, with fresh companies and quoting systems emerging periodically which proves highly beneficial for agencies as it enhances their competitive edge and boosts task efficiency. (15:56) Key Quotes: “What we have done is to try to simplify that day to day process for the producer and the CSR, by let's just say, setting up a sequence, right? Automation to be sent out from emails, from a text message, to a call, reminders, whatever that may be, we can then add that into a list and say a customized sequence for your agency.” - Matt LaRocca “We can create different types of pipelines, we have pipelines that are already in place. But yeah, once you establish this, it's just more of a click and drag, and really, throughout each stage of our process, it's a very simple process to hear.” - Matt LaRocca “With Agency Zoom we're adapting every two weeks, we have updates that are going on or system every single day.” - Matt LaRocca Resources Mentioned: Matthew LaRocca LinkedIn AgencyZoom Danny Lawrence LinkedIn Reach out to Mitch Gibson

Finances are important. Building wealth is important. At Plan Wisely, we deal with money and stocks and finance all day long. But you know what's really, really important? Relationships. Erik Garcia, CFP®, BFA welcomes longtime friend of the show Dr. Matt “The Relationship Doctor” Morris, a professor and relationship counselor, discuss 10 tenets of all kinds of relationships, from parents to siblings to spouses. Matt and Erik discuss trust, integrity, connection, and more in this extra-long episode of Stuff About Money. Episode Highlights: Matt explains why relationships are necessary. (11:40) Matt discusses how desirable relationships are and how they add so much enjoyment and benefit to the quality of life. (14:49) Matt mentions that relationships are refining and that they should be a life-growth mechanism that helps individuals become better versions of themselves. (19:48) Matt discusses one of the essential aspects of relationship literacy which is reflecting on how relationships grow and change people. (25:13) Matt explains that people must understand that relationships are challenging and difficult to maintain, but this does not mean that the relationship is not worthy. (26:58) Matt discusses how relationships can be hard in a negative way, and how individuals must be able to differentiate between hard that's normal, hard that's good, hard that is refining, and hard that is toxic or traumatizing. (31:44) Matt mentions that relationships have their own developmental course. (36:20) Matt believes that, from the standpoint of relationship literacy, relationships today may grow or change. (39:31) Matt discusses some causes and resolutions for relationships that function on repeated patterns. (41:37) Matt explains that relationships should feel safe and secure enough that people turn to them when we're not at our best. (47:36) Matt believes that relationships should be adventurous and thrilling and should be inspiring us to go out and accomplish. (59:15) Matt explains that relationships should have the integrity to allow people to be themselves. (1:06:58) Matt explains that relationships are sacrifices that require people to be aware of the needs of others. (1:17:28)  Dr. Matt's 10 Tenets of Relationship Literacy: 1. Relationships are necessary 2. Relationships are desirable 3. Relationships are refining 4. Relationships are hard 5. Relationships develop 6. Relationships function on repeated patterns 7. Relationships should feel secure 8. Relationships should be inspiring 9. Relationships require trust 10. Relationships are sacrificial Key Quotes: “Relationships are hard. They're wonderful and hard. Sometimes wonderfully hard, and sometimes, hardly wonderful.” - Dr. Matt Morris, LPC, LMFT “Relationships should feel safe and secure enough that we turn toward them when we're not feeling our best, when we either need to rest, when we need to take a break, when we need to recuperate from something.” - Dr. Matt Morris, LPC, LMFT “None of us can control everything or predict the future and who knows how one person or my story is going to unfold. But relationships are part of the human story. Certainly part of the human experience. Relationships are all around us.” - Dr. Matt Morris, LPC, LMFT Resources Mentioned: Dr. Matt Morris LinkedIn Dr. Matt Morris, LPC, LMFT Matt Morris & Associates Building Us Erik Garcia, CFP®, BFA Xavier Angel, CFP®, ChFC, CLTC Plan Wisely Wealth Advisors

In this episode of Agency Freedom Podcast, James talks with second generation agency principal, Matt Davis. Episode Highlights: Matt shares his background story and how he got into the industry as a second-generation agency owner. (2:57) Matt explains that seeing his team succeed both professionally and with their personal goals is very fulfilling. (6:37) Matt shares that GDI insurance is still focused on and specializes in residential construction. (11:13) Matt mentions that he will be in Nashville at Innovation22 to discuss acquiring agencies and books of business. (12:42) Matt explains that the sellers who will benefit the most from the private equity proposals are those that have a tightly run ship. (17:06) Matt discusses some strategies for building relationships with prospects. (21:55) Matt explains that one of the best things you can do is to become known for being fair and making sure that both parties always win the deal. (24:11) Matt believes that a seller who refuses to provide financial records is a red flag. (26:41) Matt explains that GDI Insurance has been working hard to rebuild the entire agency from scratch. (28:18) Matt expresses his gratitude to his team for their dedication and shares how much enjoys watching their personal and professional growth. (29:25) Key Quotes: "If you become known for being fair, and making sure that both parties always win the deal. That's one of the best things you can do." - Matthew Davis "If somebody's afraid, or hesitant to show you their financial records, these are red flags. So don't fall in love with a deal until you've seen everything and it's already closed." - Matthew Davis "The sellers that are really going to make out well in this private equity offers are those that have a very tightly run ship. And it's going to be hard for anybody using traditional bank debt financing to compete on that multiple" - Matthew Davis Resources Mentioned: Learn more about GDI Insurance Agency here: https://gdiinsurance.com/ Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com   Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom   Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe.

In this episode of Agency Freedom Podcast, James talks with second generation agency principal, Matt Davis. Episode Highlights: Matt shares his background story and how he got into the industry as a second-generation agency owner. (2:57) Matt explains that seeing his team succeed both professionally and with their personal goals is very fulfilling. (6:37) Matt shares that GDI insurance is still focused on and specializes in residential construction. (11:13) Matt mentions that he will be in Nashville at Innovation22 to discuss acquiring agencies and books of business. (12:42) Matt explains that the sellers who will benefit the most from the private equity proposals are those that have a tightly run ship. (17:06) Matt discusses some strategies for building relationships with prospects. (21:55) Matt explains that one of the best things you can do is to become known for being fair and making sure that both parties always win the deal. (24:11) Matt believes that a seller who refuses to provide financial records is a red flag. (26:41) Matt explains that GDI Insurance has been working hard to rebuild the entire agency from scratch. (28:18) Matt expresses his gratitude to his team for their dedication and shares how much enjoys watching their personal and professional growth. (29:25) Key Quotes: "If you become known for being fair, and making sure that both parties always win the deal. That's one of the best things you can do." - Matthew Davis "If somebody's afraid, or hesitant to show you their financial records, these are red flags. So don't fall in love with a deal until you've seen everything and it's already closed." - Matthew Davis "The sellers that are really going to make out well in this private equity offers are those that have a very tightly run ship. And it's going to be hard for anybody using traditional bank debt financing to compete on that multiple" - Matthew Davis Resources Mentioned: Learn more about GDI Insurance Agency here: https://gdiinsurance.com/ Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com   Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom   Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe.

In this episode of Get a Load of This podcast, Cameron Pechia, and Thomas Comstock are joined by Matt Camden of VTTI  to discuss current behaviors and trends seen on the road today. Find out what VTTI has learned. It may surprise you. Episode Highlights: Matt explains that the Virginia Tech Transportation Institute (VTTI) is a division of the University of Virginia Tech. They study everything related to tires hitting the road. (4:44) Cameron and Matt discuss traffic and any leading indicators that they believe are causing many of the road accidents. (8:05) Matt mentions that the great majority of individuals, whether driving a corporate vehicle or their own car, exceed the speed limit. (14:51) Matt explains that one of the things that VTTI concentrates on and assists fleets with better understanding is driver behavior. (18:54) Matt believes that driver assistance systems have the most potential to affect fleets. (20:19) According to Matt, what they've heard about the new warning technology indicates that many of the false activations and false warnings have been addressed, and they're working much better. (30:55) Matt mentions that VTTI is known for Naturalistic Driving Research, which involves putting cameras, sensors, and computer systems inside the trucks. (31:46) Matt explains that some autopilot related accidents are most likely the result of sensor malfunctions or sensors being covered up or unclean. It is also important to have drivers ready to take over if needed. (37:25) Matt encourages anybody with an idea or a need for a project to contact him on LinkedIn or contact other members of the Virginia Tech Transportation Institute here. (44:41) Key Quotes: “Driver behavior is one thing that we definitely focus on and help fleets better understand when we're trying to help them.” - Matt Camden  “Everything we're hearing about these new technologies is that a lot of those false activations and false alerts have been addressed, and they're performing much better.” - Matt Camden  “What we're known for at VTTI, is what's called naturalistic driving research. And that is us, essentially, putting cameras, sensors, and computer systems inside the trucks.” - Matt Camden  Resources Mentioned: Matt Camden LinkedIn Virginia Tech Transportation Institute VTTI is always looking for participants in their studies. Contact Matt via LinkedIn or contact VTTI directly at https://www.vtti.vt.edu/contact/index.html Cameron Pechia Thomas Comstock Ryan Young Valley Trucking Insurance

In this episode of Agency Freedom Podcast, James talks with two insurance podcasting legends, Zack Gould and Matt Naimoli. Episode Highlights: Matt and Zack talk about their experiences and how they founded G&N Insurance. (8:54) Matt and Zack talk about what made them realize the value they could contribute to a channel they assumed was much smaller than it really was. (13:13) Zack shares that the BobbleOn experience was motivated by necessity. (14:24) Matt explains that BobbleOn began as a catchphrase, not as a company or brand. (14:47) Zack believes that many of the most successful enterprises are founded to serve and help our past selves. (19:26) According to Matt, nothing surpasses seeing other agency owners succeed and knowing that they have an impact and a positive influence on their performance. (25:32) Matt believes that starting with the end goal in mind is always a wise decision and is important in any project or journey. (28:34) Zack explains that if you don't believe you're on the right track, you must alter your path in order to live the life you want. (36:52) Zack and Matt both agree that vision boards are a creative way to encourage people to set goals. (37:43) Matt explains that if you can connect your objectives with the overall goals of your team, you will win. (44:00) Matt explains why they haven't been as active in the independent channel in the past two years. (51:17) Key Quotes: “If you can align your goals with your team's goals in general, you're going to win.” - Matt Naimoli “There's nothing that feels better than seeing other agency owners thriving and knowing that we had even 1% of an impact and a positive influence on their success.” - Matt Naimoli “Growth, just flat out is a sexy place to be around. And if you're an insurance agency that focuses a ton on retention, you're just not as fun. Retention is important. Serving your clients is important. But, if it's rephrased in some kind of growth manner, and if you really have a growth mindset as a company, it's just a more fun company to work with.” - Zack Gould Resources Mentioned: Check out their agency and what they're up to at https://insurewithgn.com/ Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe.

In this episode of Agency Freedom Podcast, James talks with two insurance podcasting legends, Zack Gould and Matt Naimoli. Episode Highlights: Matt and Zack talk about their experiences and how they founded G&N Insurance. (8:54) Matt and Zack talk about what made them realize the value they could contribute to a channel they assumed was much smaller than it really was. (13:13) Zack shares that the BobbleOn experience was motivated by necessity. (14:24) Matt explains that BobbleOn began as a catchphrase, not as a company or brand. (14:47) Zack believes that many of the most successful enterprises are founded to serve and help our past selves. (19:26) According to Matt, nothing surpasses seeing other agency owners succeed and knowing that they have an impact and a positive influence on their performance. (25:32) Matt believes that starting with the end goal in mind is always a wise decision and is important in any project or journey. (28:34) Zack explains that if you don't believe you're on the right track, you must alter your path in order to live the life you want. (36:52) Zack and Matt both agree that vision boards are a creative way to encourage people to set goals. (37:43) Matt explains that if you can connect your objectives with the overall goals of your team, you will win. (44:00) Matt explains why they haven't been as active in the independent channel in the past two years. (51:17) Key Quotes: “If you can align your goals with your team's goals in general, you're going to win.” - Matt Naimoli “There's nothing that feels better than seeing other agency owners thriving and knowing that we had even 1% of an impact and a positive influence on their success.” - Matt Naimoli “Growth, just flat out is a sexy place to be around. And if you're an insurance agency that focuses a ton on retention, you're just not as fun. Retention is important. Serving your clients is important. But, if it's rephrased in some kind of growth manner, and if you really have a growth mindset as a company, it's just a more fun company to work with.” - Zack Gould Resources Mentioned: Check out their agency and what they're up to at https://insurewithgn.com/ Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode: https://www.agencyfreedom.com Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group: https://www.facebook.com/groups/agencyfreedom Email us at podcast@agencyfreedom.com with ideas, questions, complaints or your favorite grilling recipe.

Today's guest is, Matt Taylor Head of Growth at Solana Labs About Matt Matt has been obsessed with cryptocurrency ever since he wrote his undergraduate thesis on the economics of Proof-of-Work consensus mechanisms. He noticed that he can't spend more than 30 min. before bringing it up in conversation. Matt now works on a blockchain called Solana and is the Head of Growth at the company. Follow matty on Twitter. Episode Highlights Matt's love of Bitcoin lead him into getting involved in the Web3 community. Solana is a decentralized blockchain built to enable scalable, user-friendly apps for the world. Solana is the fastest blockchain in the world and the fastest-growing ecosystem in crypto. Magic Eden is the leading NFT marketplace on Solana catching up in terms of transactions to Euthereums Opensea. Audius has 7M, active monthly users. Audius is essentially a decentralized Spotify on the Solana network. 2021 was supposed to be the year of DeFi but it ended up being the year of NFTs. Get our #1 Amazon bestselling eBook, The Definitive Guide to Connected Innovation Intelligence (CII). In this white paper, we explore what CII is, who it's for, and how the world's disruptors are using it to win in hyper-competitive markets. Download your FREE copy CLICK HERE

In this episode of The Good Stuff podcast, host Andy Tomlinson interviews Matt Riddle. They talk about how Matt got involved in the Red Cross, all the different lines of service that the Red Cross provides in our community, and the dire need for blood today. Episode Highlights: Matt tells us more about himself and shares a bit of his background story. (1:42) Matt shares how he manages the American Red Cross mission. (5:26) Matt explains how the people from the American Red Cross work and operate during a crisis. (9:28) Matt tells us that in a blood crisis it is important to keep your appointment. (13:05) Matt shares how they helped their neighbors in Kentucky after the tornado. (17:19) Matt shares the operating procedures when a disaster happens. (20:24) Matt explains how people can donate or volunteer. (23:50) Matt shares about the his podcast, Hear From a Hero. (26:57) Matt shares his favorite breakfast, lunch, and dinner spot. (30:34) Matt shares the book that he is currently reading. (31:45)   Matt shares that he is more of a night owl. (33:18) Key Quotes: "One thing I know about the Red Cross is we're very resilient, and our communities match that intensity." - Matt Riddle "I think all the above, I like people's passion, time, and effort over their treasure. That's just kind of who I am as a person. So I guess what I mean by that is we could always use more volunteers. " - Matt Riddle "It revolves around the generosity of donors and the power of all of our volunteers. The organization is very volunteer-driven." - Matt Riddle Resources Mentioned: Southern Central Ohio American Red Cross Reach out to Andy Tomlinson Tomlinson Insurance Agency

The Ninja Selling Podcast is all about breaking down current trends we see in the real estate world, and today, Matt and Garrett explore the idea of people selling their homes, but not necessarily turning around and buying. More and more sellers are cashing out and perhaps living in unconventional ways or renting until they're ready to jump back into the marketplace, which adds inventory without adding to demand. Our hosts explain how this trend might affect the marketplace, and also open up a world of new possibilities as your clients consider their next move after selling their homes. Rather than staying fixated on the traditional path of selling your home/buying a home, today's episode is all about adapting to this possible change, and using it as an opportunity to show your expertise as a trusted advisor, and build relationships by asking the right questions to help your clients discover the best possible option for them, even if that means moving to a van down by the river!  Join the Ninja Selling Podcast group on Facebook at www.facebook.com/groups/theninjasellingpodcast, where you can ask questions, give advice, and connect with other Ninjas. If you have not been accepted to the group yet, please check your messages for a follow-up from Matt. You can also leave a voicemail with your direct feedback at 208 MY-NINJA. And visit NinjaSelling.com/events for more information about upcoming open installations.   Episode Highlights:  Matt and Garrett are noticing a trend of people selling their homes, cashing out, and renting instead of moving into another home while they wait and see what will happen in the marketplace This is going to drop demand for homes and also create more inventory When you have someone who wants to sell but not buy, this adds to inventory without adding to demand Some people are deciding to live in unconventional ways instead of rushing to move into a new home (e.g., living in an RV or at a campsite) This allows them to slow the transition down, which a lot of people appreciate This trend could really affect the marketplace as we add more inventory It also changes the conversation and opens up more options than just selling your home and buying another It's important to ask the right questions so you can guide your clients instead of staying fixated on the way things are “supposed” to be Again, as a realtor, you need to be adaptable and be aware of all possible options for your clients “Warm/Hot” List If your clients are willing to take that calculated risk, it's your job to guide, support, and educate them through it We don't always have to have a solution - it's about asking the right questions to help your client understand their own dreams and goals for homeownership or otherwise This can be frustrating as an agent, particularly when you know it may not lead to a sale However, it is still an opportunity to showcase your expertise, foster relationships, and build a reputation as a trusted advisor, which is huge If you're truly connected with people, they will come back to you when it's time to make a change, and they will refer you to others as well Example of Garrett's outstanding experience at a local restaurant where he felt completely taken care of It's all about creating the best possible experience so that people will always want to come back to you After this period of uncertainty, people are turning to trusted friends and family more than ever, which has created an incredible referral relationship market This is where you come in - if you can establish yourself as a trusted advisor who can guide people, educate them on all their options, and look out for their best interests, this will open up a world of opportunities   Quotes: “I'm amazed how much Larry Kendall shows up in our [Facebook] group and is interacting with it.” “I'm starting to see a trend of people saying, Well, I'll cash out, put the cash in my pocket and rent something for a little while here, just to watch and see what this marketplace is going to do. And this is going to do two things - One, is it's going to drop the demand a little bit. But it's also going to increase the inventory.” “I think in our mind, we get in that mindset of, The answer is to sell and buy. This is what I'm going to help these people do. And I think the beauty of the conversation we're having right now...it's like, let's give them another option.” “As a realtor and a guide...as these changes happen, it's so important to ask questions versus saying, Well, this is how it's supposed to be. Because otherwise you're going to get lost in the weeds.” “We're a guide in this process. And you can only guide if you know where the people want to go, and what that scenario looks like for them, and what they're trying to accomplish.” “All these crazy ideas that are opening up for people right now. And they might sit back and say, Look, maybe I don't want my primary residence to be in the real estate market.”  “In times of market shifts and changes, no matter how slight they are, the opportunity to showcase your expertise, and build a reputation as a trusted source is huge.” “If you're truly, truly, truly connected with them, and you're that source of information, you're the one they can come to with any questions at all...that's part of the experience that makes them want to refer.” “This [podcast] is to say, Hey, there is a potential trend that's identified here. And here's your opportunity to ask questions and really showcase how great of an advisor you can be. Because it's going to be a good move for your business long-term.” “I have never seen a better referral relationship market than what we're in right now. This time that we've gone through, of uncertainty and change and things being turned on their side, has made people come to the trusted people in their worlds.” “If you can be this person in people's lives - this advisor that helps them get to where they want to go, show all the options, and is watching out for their best interest, there's so much potential business way beyond the person that's just in front of you. And if you can figure that out, and help guide them, this is where miracles can happen in your world right now.”   Links: www.TheNinjaSellingPodcast.com Email us at    TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA   Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Ninja Events www.NinjaSelling.com/Events  Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli   The Ninja Selling Podcast Facebook Group

For the second time ever, Matt and Garrett meet face-to-face to record today's episode about gift giving, and how to use this as a way to build connection with your clients. Whether you're doling out mugs, water bottles, cutting boards, or knives themselves, our hosts talk about how to do this tastefully, have fun with the process, give the right gifts, and do it in such a way that clients do not feel bombarded with marketing material. It's a delicate balance, but Matt and Garrett are here to walk that fine line with us. They break down the difference between gifts versus paraphernalia, the right time to give out branded products versus more personalized items, and the intention behind your gifts.  Matt and Garrett discuss the idea of giving gifts that add value to people's lives, and the missed opportunity of providing branded moving boxes and supplies to clients. They caution against putting your information on day-to-day items as this can come on too strong, and encourage listeners to ask themselves whether their gift is related to marketing or simply a thank-you. You'll hear about branding items discreetly, and how to give gifts in a way that feels comfortable and personal to both you and your clients. Share your marketing materials by joining the growing Ninja Selling Podcast group on Facebook at www.facebook.com/groups/theninjasellingpodcast. There you can also ask questions, give advice, and connect with other Ninjas. If you have not been accepted to the group yet, please check your messages for a follow-up from Matt. You can also leave a voicemail with your direct feedback at 208 MY-NINJA.    Episode Highlights: Matt and Garrett record today's episode face-to-face! All about giving gifts (mugs, water bottles, cutting boards, coolers, etc.) with your name or logo on them If done properly, this can help build connection with clients You can have fun with this Gifts versus paraphernalia and marketing materials You can personalize gifts for your clients rather than giving them something with your name on it Giving branded marketing tools (t-shirts, hats, pens) as gifts can take away from the personal energy you're aiming for What you put on the products can also make a difference - if you put your name, phone number, and email versus a simple logo, it can feel like you are handing that person a billboard to advertise your business  It comes down to intention Promotional materials at trade shows and community events should definitely include your name and information Garrett's example of an agent who gives moving boxes and supplies to clients - this is a great opportunity for branding Is your gift related to marketing or simply a thank-you? If it's a day-to-day item, think twice about putting your name on it They will remember who gave it to them, and including your information may be coming on too strong Brand things as much as you can, until you get to particular thank-you gifts or personal gestures If you are sending a personal note, avoid writing it on branded stationery If you feel uncomfortable about giving certain branded items, you probably shouldn't do it You can brand things in a discrete, classy way   Quotes: “There's so many different approaches to how you're supposed to do this. What are you supposed to do? And some people are like, I feel so awkward about this. And then some people are like, But you've got to do something.” “There's a choice of you buying something with a logo on it - Someone buys a mug with Ninja Coaching on the side of it, that's their choice to have that mug. To say, Here's a mug with my logo on it, now turns into marketing.” “The minute that it's a marketing tool that was intended as a gift, now the energy is lost.” “When all of a sudden it has the name and the email address and the phone number that's now on the item - you gave me a billboard. You gave me a marketing piece to make your business better.” “Anything that's delivering value to somebody as it relates to real estate, you want to have your information on.” “Alright, so I'm going to give you boxes, as your realtor. And by the way, here's a thing of tape. And here's...labels and stuff for the boxes, and here's pens. If you want to brand all of that stuff, go for it. Have at it. That's the stuff that people are going to keep around.” “I love moving boxes, I think they are fantastic. This is a very old school idea that a lot of people don't do. And it is a big missed opportunity, I think. This is a product that adds value. It's not a gift. It is a gift in a way, but it's helping somebody do something.” “There's the right times and the wrong times. And I think for most people, you just need to take a look, and again, go, Is this marketing for me? Or is it a thank-you? If it's a thank-you, let it just be a thank-you.” “They're going to remember who gave it to them. So I don't think you have to worry about your information on things that people are going to use often, use frequently.” “If you feel uncomfortable about it, then probably don't do it. If you're totally comfortable with it, then go for it.” “I see great moments for the right type of marketing and the right type of thank-you. And when you cross the line or you miss the opportunity, again, you can't really get that opportunity back.” “The discrete placement of things, I think is a nice, classy way to do it.”   Links: www.TheNinjaSellingPodcast.com Email us at    TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA   Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Ninja Events www.NinjaSelling.com/Events  Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli   The Ninja Selling Podcast Facebook Group

Matt and Garrett have been preaching the pre-listing home inspection for many, many years, and today they devote an entire episode to break down why. Pre-listing home inspections are an important step to make sure you're putting people in safe homes. They also increase buyer confidence, raise your trustworthiness, protect both buyers and sellers, and decrease stress for all parties involved. They offer up all the knowledge you need to negotiate from a place of power, and to achieve the best possible offers for your clients. They prevent contracts from falling through during the transaction phase, since everything has already been disclosed, and help you avoid having to put a home back on the market - a huge red flag for potential buyers. Our hosts point out that top producers almost always have the pre-listing inspection built into their process, and even though you may uncover an issue or discover that your seller is unwilling to negotiate, Matt and Garrett explain that this will come out in the process no matter what. It's better to find out before you've invested your time, energy, and marketing dollars into a property. You can fix the problem or simply disclose it to buyers so they know exactly what they are dealing with. In addition to offering clarity, confidence, and marketing appeal, pre-listing home inspections also give you peace of mind as an agent, knowing that all parties are completely informed about the property being purchased. And they serve as another opportunity to demonstrate your role as a trusted advisor, and raise the value level of the industry as a whole. Join the growing Ninja Selling Podcast group on Facebook at www.facebook.com/groups/theninjasellingpodcast, where you can ask questions, give advice, and connect with other Ninjas. If you have not been accepted to the group yet, please check your messages for a follow-up from Matt. You can also leave a voicemail with your direct feedback at 208 MY-NINJA.    Episode Highlights: Matt and Garrett have been preaching pre-listing home inspections for many years This part of the process may not be necessary, but it is advisable and it will help your clients get better offers You may find something wrong with the property, but this is going to come up no matter what Part of the listing agent's responsibility is helping sellers with whatever defects or issues come up Homeowners Disclosure is still required, but homeowners do not always know what they need to disclose Important to put people in safe homes It would be extremely unfair to skip pre-listing home inspection to the parties that rely on you to be their expert Garrett's story of an inspector who discovered that homeowners had slapped a coat of paint over rotten material Matt loves pre-listing home inspections because it helps you avoid the second round of negotiations They allow you to negotiate everything upfront and have all the knowledge you need to achieve the best contract possible Even if you think buyers are getting higher offers than ever right now, completing pre-listing home inspections can help them do even better It also helps eliminate buyers' fears that something is wrong with the house, and they'll be that much more confident putting in a great offer It offers clarity and lets buyers know exactly what they're dealing with Analogy of buying a used car versus a certified pre-owned car Having the home pre-inspected can also be used as a great marketing tool Helps avoid having the home go under contract, and then go back on the market - this is a huge red flag for potential buyers Gives you peace of mind knowing all parties were completely informed about what was purchased Makes you more trustworthy as an agent and protects your clients A seller who does not want to complete a pre-home inspection is also a red flag Pre-listing home inspections increase your trustworthiness, confidence with the buyers, and decrease stress for all parties It also adds a huge convenience factor, and consumers pay for convenience Garrett addresses complaint that agents have lost listing over pre-listing home inspections It's better to find out you have an issue or a seller who's unwilling to negotiate before you've invested your time, energy, and marketing dollars, rather than during the transaction Also, you don't have to fix everything - you just have to disclose it Let the buyer decide how they want to handle it This is another opportunity to raise the value of what you do as a realtor, and for the entire industry as a whole Top producers have this built into their process   Quotes: “This is a piece of the listing process that I am very, very passionate about.” “There's so many ways that sellers can win bigger by doing pre-listing home inspections.” “I hear people say, Well, why would you want to point out there's something wrong with the property? Aren't you hurting yourself by putting that out there? And then finding maybe something that's wrong? I always laughed at that - I was like, Usually it's going to come up no matter what.” “Putting people in safe homes for one, I think is a big thing.” “That's not an uncommon thing for someone to be like, Let's just touch some things up here, and maybe it isn't that big of a deal. Like, Hey, it looks great. It looks nice. We've been living with it for so long. How bad could it be?” “To skip a step like this, I feel is extremely unfair to the parties that have relied on you to be their experts, to help them through this process.” “The reason why I love pre-listing home inspections, not because of this market, and because of helping buyers, but because I hate the second round of negotiation. I think it's a waste of time. I think it's just riddled with problems.” “That's one of the things that you're doing when you get a pre-listing home inspection, is you are setting yourself up to have all of the knowledge so that you can negotiate from a position of power, so that the sellers can achieve the best contracts.” “I don't care if you're getting the most that you've ever thought you would, you could probably do better.” “One of the four buyers' fears is there's something wrong with the house. And if, as a seller, and as a listing agent, we can eliminate buyer fears...it's amazing.” “Anything we can do to make sure that that property does not go under contract and then go back on the market, we want to do as a listing agent. You don't want properties to leave the market and come back on because there's a huge red flag attached to this property now.” “Me as a listing agent, I am actually pretty concerned - this property isn't going to come back and haunt me a couple years down the road. I would be able to sleep better at night going, I feel good because all parties were informed on what they just purchased there.” “Listing agents out there, please, please, please, please, please do a pre-home inspection. Figure out what they look like in your marketplace. Figure out how to sell it to your seller - that this is actually a really powerful thing to be able to present the property in this way. And all the benefits are going to come out of it. It's not a negative. I think it should be done to protect the clients.” “I don't even know if there's any negatives really to it. Other than, you might find a lot of stuff about the house that you're going to find out about anyway. And if you have a seller that doesn't want to do it, that's also kind of saying something too, right?” “Do this stuff, guys. You get increased trustworthiness, you get increased confidence with the buyers, you get less stress.” “And it's not like you have to fix them. You just have to disclose it.” “This is one of your opportunities to raise the level of what a real estate agent is, to provide more value than the other real estate agents out there.” “There's a reason why we've dedicated an entire episode just to this one topic. Clearly, we think very, very highly of this.”   Links: www.TheNinjaSellingPodcast.com Email us at    TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA   Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Ninja Events www.NinjaSelling.com/Events  Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli   The Ninja Selling Podcast Facebook Group

Where is all my money going? I spent how much on what? In this, the second installment of the SIMPLE: Money Edition series, Dr. Matt Morris, LPC, LMFT, and Erik Garcia, CFP® provide you with a simple, practical, and tactical strategy for helping you get a handle on your spending. Start now by improving your finances, improving your home, and investing in your relationships with this simple task.  This is SIMPLE: Money Edition, from Building Us. Episode Highlights: Matt mentions why he’s excited about this series. (2:39) Erik mentions today's simple technique. (3:31) Erik shares why printing the last quarter’s worth of statements is beneficial. (4:38) Erik explains the first part of reviewing your statements. (5:33) Erik gives us the second part of reviewing your statements. (6:59) Erik mentions why tracking your expenses is a painful thing for some people. (8:07) Erik shares how to categorize your expenses. (10:06) Erik explores some factors about credit cards. (12:53) Erik gives us the final part of reviewing your statements. (16:06) Key Quotes: “It's not necessarily the big expenses that keep you in a position of not being able to advance financially. It's the little things. It's all the little bitty expenses that you buy throughout the month that add up consistently over months and over years.” - Erik Garcia, CFP® “We're creatures of habit… which you start to find is like, your spending becomes very predictable. So you know, we spend money at the same places. We shop at the same places. So, once you start to get kind of a baseline, you start to understand your spending habits, and you can start to make some changes in some improvement.” - Erik Garcia, CFP® “I don't have a problem with separate accounts in general. But if separate is hiding, if separate is privacy... like, I'm married to you, we have a shared vision of a future and I don't want you to know what I spend... that seems problematic.” - Dr. Matt Morris, LPC, LMFT Resources Mentioned: Erik Garcia, CFP® Dr. Matt Morris, LPC, LMFT Garcia Financial Group Matt Morris & Associates

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interviews Erik Garcia, CFP®, President at Garcia Financial Group, and Dr. Matt Morris, LPC, LMFT, Counselor and Therapist at Matt Morris & Associates. They discuss their knowledge on relationships, money, and their podcast called Building Us Podcast.  Episode Highlights: Matt gives a short background about relationship theory. (11:37) Matt shares why it’s significant to your family to discuss money. (17:09) Erik mentions a study about children and money. (18:20) Matt shares his experience working with Erik. (25:27) Erik mentions their podcast episode called The Next Normal. (26:51) Erik shares why collaborating with Matt over the years has been helpful. (32:06) Matt mentions one of the findings from the Millionaire Next Door. (39:10) Erik shares their podcast called Building Us Podcast. (47:56) Tweetable Quotes: “I cannot earn you the same rate of return that you potentially can earn in your small business but if we believe in diversification and all these foundational investment principles, then it's prudent. It's good stewardship to have something outside not have all your money tied up in one entity.” - Erik Garcia, CFP® “Money is a source of joy and of stress for many relationships. Think of money as being the number one cause of friction and fighting, and distress.” - Dr. Matt Morris, LPC, LMFT “You can give people and couples a manual of how to manage their money and they still can't do it. Fear gets involved, habit gets involved, desire gets involved. These emotional experiences that are running in the background, that are affecting or driving or influencing behavior.” - Dr. Matt Morris, LPC, LMFT Resources Mentioned: Erik Garcia, CFP® Dr. Matt Morris, LPC, LMFT Garcia Financial Group Matt Morris & Associates Building Us Podcast David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

Today's episode of Coffee is for Closers is a little bit different as Matt and James randomly talk about anything and everything under the sun. One of the things they talk about in this episode is why you should create a work environment where you'll be setting yourself up for success. This episode has been lots of fun so make sure you tune in and pick up those golden nuggets along the way! Episode Highlights: Matt and James here! [0:00] Set yourself up for success by being in an environment that allows you to [1:01] The purpose of having an office [4:08] Other features in the office [5:35] The goals in having an office [8:00] Why you SHOULDN'T be in a s***** workspace [9:24] Some of the terrible things you experience when you're not in an efficient workspace [12:58] Tips to sounding more professional on calls [14:11] Why you need to separate yourself from work [16:26] Audio is the real content [17:31] About productivity of space [21:27] How to look unprofessional [24:11] Have you seen a duck? [25:06] Getting commitment [27:40] Why it's important to do follow-ups [35:25] About Our Hosts: Matt and James are from Sales Sniper, a sales consulting agency dedicated to helping companies increase close rates, build sales systems, and conduct sales training. They generate millions in sales for their clients every month and easily get the top done for your sales agency. Resources: Neewer Amazon Connect with Matt and James: YouTube Facebook Instagram Email LinkedIn If you liked this episode, don't forget to subscribe, tune in, and share this podcast! Thanks for tuning in! See omnystudio.com/listener for privacy information.

In this episode, we welcome guest Matt Currie, co-founder of OutFlow, a Deal Origination Partner agency that assists mergers and acquisition clients in sourcing deals by delivering exclusive, off-market deal opportunities through vetting qualified Buy-Side or Sell-Side deals. Matt discusses his own experience with exiting a business and provides listeners with advice and tips to do so successfully. He shares helpful insight into what buyers and sellers can do to be prepared and achieve symbiosis throughout the process. Tune in to discover useful approaches to buying and selling and ensure a smooth acquisition process. Episode Highlights: Matt uncovers the importance of understanding how to secure the inflow of business success, whether it be opportunities, money, deals, etc., through the outflow into the marketplace of who your company is and what it offers. We discuss the structure and value Outflow provides, and the emphasis the company places on exclusivity via off-market deal opportunities. Essential advice for business people interested in selling their business to ensure a structured exit and why implementing these practices is crucial. Recommendations for sellers post-sale, including what preparations should be made for a smooth transition after the acquisition. Explanation and deeper understanding of who OutFlow's target market is and the reasoning behind this approach. Outreach tactics for both buyers and sellers that work best to gain trust, achieve transparency, and deliver a thorough understanding. What Matt's vision for the future of OutFlow Tweetable Quote: “At the end of the day, I believe great businesses are built by great people—it's not great products. I think a great product is a critical component, but it comes from having great, unbelievable people. When people are emotional—when there is unnecessary strife, and people are stressed—it causes things to go into chaos mode.” – Matt Currie “There's no such thing as an acquisition. It's a merger because you are merging cultures together.” – Matt Currie Relevant Links: Deal Flow Article: LinkedIn: Matt Currie Email: matt@outflow.capital or matt@outflow.agency Company Website: https://outflow.capital/

The four pillars that add value to an internet business are: Risk Transfer-ability Growth Opportunities Documentation / Financials. Documentation is completely under an entrepreneur's control, and is arguably the most important of the four pillars for web based business owners. Having good documentation and clean financials will bring more value to an online business, instill more confidence in website buyers and help you get a better deal structure if and when you decide to sell. Simply put, Excel is not accounting software and we've experienced buyer blow-back from multi-million dollar website listings that only use Excel for their accounting. If you want to have a good transaction for maximum value, with as few headaches as possible you have to have good financial records and documentation. Getting there can be a challenge though, if accounting is not your forte. Expert bookkeeper Matt Remuzzi from CapForge is an eCommerce expert and manages the books for hundreds of online businesses. In this podcast, Matt shares some tips to make your web based business bookkeeping easy, have your write-offs maximized without flagging an IRS audit, and have your 1099s from Amazon and other 3rd party platforms match your tax returns. He even shares tips on when to start collecting sales taxes and the right accounting method to bring maximum value if you ever decide to sell your online business.   Episode Highlights: Matt's background. An MBA and entrepreneur himself, he now runs a bookkeeping firm focused on helping online business owners keep clean financials. Clients are FBA sellers, Multichannel sellers, and SaaS business owners. They look at each project and customize it and then put it into Quickbooks. You can hire a professional online bookkeeper for $100-$400 a month. Clean financials help you set the right source for your business. Tracking and measuring results help you adjust and pivot when required. Accounting software makes your website business value higher and you more flexible when required. Lenders such as the SBA require tax returns to tie out to P&Ls exported from Quickbooks. With improper accounting files good deals fall apart. Capforge can do 100% of the bookkeeping without the entrepreneur getting involved. They can take the admin task off of their plate. Plus it is done by professionals. New website business clients are brought on and records go back to the day the day the business launched. They want to work from the source material or statements to reconcile everything. Matt's team makes sure there is a trail of expenses you claim in the event you are ever audited. The process starts with a simple client instruction sheets. The entrepreneur still owns the QB files / account and has 100% access to the files. Learn the correct way to log the Amazon income in Quickbooks so the tax returns matches your Amazon 1099 the IRS receives. Your Quickbooks financial statements should match what Amazon sends the IRS on the 1099s. Know the difference between cash and accrual accounting, and why it matters so much to total value when selling or buying an online business. Joe did a valuation on a cash based business and adjusted it to accrual and found $250,000 in value. Learn why accrual based accounting is the right way to manage the books and how it can bring more value when selling an online business. Capforge will do all of the bookkeeping for a web based business owner and allow them to focus on running the business. The cost is MUCH LOWER than hiring a bookkeeper in house. Regarding sales taxes, consider collecting in your home state until you are big enough to have it “makes sense” financially. And go with what you are comfortable with. Make sure the cost of sales tax compliance makes financial sense for your small business. If it is 10x what you are collecting/paying in sales tax, then it may not make sense to collect. Learn what you can write off and what write offs are red flags to the IRS. Meals and entertainment are not a big piece of an online business. Writing off multiple vehicles is a hard to swallow number. Matt's team will go through every client and try to find deductions. A home office deduction is completely legitimate. CapForge takes on startups to large online businesses. They love to help people start out on the right foot. Fees can range from $100 to $400 a month. And all clients have 100% access to their account. Resources: CapForge CapForge for Amazon Sellers Matt Remuzzi LinkedIn Matt Remuzzi on Twitter Matt Remuzzi on Facebook Quickbooks