Podcasts about North Bay

San Grewal and Rahim Mohamed discuss Robyn Urback's opinion piece in the Globe and Mail, titled, “Like a bad ex, Donald Trump is accidentally making Canada become its best self”. Indeed, national pride seems to be at an all-time high, but is it warranted? After all, hate crimes are on the rise, two Jewish bakeries were vandalized last weekend, and a group of white supremacists just threw a "family-friendly festival” called Bigotfest in North Bay. Host: San Grewal Credits: Andrea Varsany (Producer), Kallan Lyons (Associate Producer and Fact Checking), Caleb Thompson (Mixing and Mastering), Tristan Capacchione (Senior Production Supervisor), Jesse Brown (Editor)Guest: Rahim MohamedFurther reading: Like a bad ex, Donald Trump is accidentally making Canada become its best self - The Globe and MailHuman rights group warns of 'Bigotfest' event in North Bay2025 Hate Crime Report shows drop in reported incidents last year, as the Service addressed Prevention, Reporting, and OutreachFour extremist plots to attack Jewish targets disrupted in Canada, report says | Globalnews.caToronto police investigate after Jewish-owned bakery chain hit by gunfire and vandalism - CNNWhite Nationalism in Canada: Organized, Emboldened, and Growing - Canadian Anti-Hate NetworkWhat's Fuelling White Nationalism in Canada? | The RundownCanadian military members identified on white supremacist dating site | CBC.caCanadian, U.S. fascist fight clubs joining forces south of the border, CBC investigation finds Sponsors: oxio: Head over to canadaland.oxio.ca and use code CANADALAND for your first month free! Squarespace: Check out Squarespace.com/canadaland for a free trial, and when you're ready to launch use code canadaland to save 10% off your first purchase of a website or domain.Douglas: Douglas is giving our listeners a FREE Sleep Bundle with each mattress purchase. Get the sheets, pillows, mattress and pillow protectors FREE with your Douglas purchase today. Visit douglas.ca/canadaland to claim this offer.If you value this podcast, Support us! You'll get premium access to all our shows ad free, including early releases and bonus content. You'll also get our exclusive newsletter, discounts on merch at our store, tickets to our live and virtual events, and more than anything, you'll be a part of the solution to Canada's journalism crisis, you'll be keeping our work free and accessible to everybody. Hosted on Acast. See acast.com/privacy for more information.

Kane Parsons, the 21-year-old director of this summer's hit horror film “Backrooms,” began his career not in film school, but by making short videos on YouTube while attending middle and high school in the North Bay. He stumbled upon an online photo of creepy, yellow-tinted empty rooms being called “the backrooms,” read the accompanying internet lore and contributed to it with his own web series, which garnered him an A24 directing gig at just 17. Now, Parsons' San Jose-set feature film has been credited with revitalizing Hollywood and with capturing existential, generational fears. We'll talk with Parsons about why Silicon Valley is such a rich site for horror, and with film professors about how horror films have long documented the key anxieties of every generation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Accounting Voices is a senior leadership platform hosted by Rob Brown that interprets the forces reshaping accounting firms across North America and beyond.This "AI Reality Inside Firms" series brings together influential accounting leaders to answer the same five structured questions about how AI is actually landing inside firms.No hype. No vendor narratives. Just honest leadership perspective from someone navigating AI from the inside.Today's special guest is Chris Jones of Linkenheimer, a North Bay accounting firm in Sonoma County, California.The five questions:Where is AI genuinely reshaping strategic direction for firms?What are firms still getting wrong about AI?Which AI-related leadership decisions will matter most over the next two years?Where is AI creating the greatest internal tension in firms?By 2027, what will separate leading firms from the rest?Five questions. One honest conversation. Part of a season that is building a definitive picture of AI reality inside accounting firms in 2026.Watch this episode on YouTube: https://youtu.be/DCAv6qtcnXcThank you to our Season Partners for making this series possible.Fieldguide is the AI-native platform for audit and advisory enabling human and AI collaboration to scale capacity, improve quality and transform how firms operate. fieldguide.ioInstead is the first AI agent that owns end-to-end tax from research, planning, filing, and defense all in one system. It replaces CCH, GoSystems, UltraTax, Lacerte, ProConnect, Drake and many more. instead.comKarbon is the global leader in AI-powered practice management software for accounting firms. Their research into how technology is reshaping firm performance is essential reading for anyone leading a firm in 2026. karbonhq.comDigits is the world's first AI-native accounting platform. It's accounting software that works for you to deliver real-time financials and automate the month-end close. digits.comFiled is the intelligent tax workspace for preparation and review automation and the only AI for prep, review and planning that runs inside your tax software especially made for high-volume firms. filed.comAccounting Voices is a senior sense-making platform for firm owners, managing partners and senior operators navigating the forces reshaping accounting firms. Host Rob Brown convenes structured conversations with leaders across the profession to interpret what AI, private equity, consolidation and leadership pressure mean in practice.This season, AI Reality Inside Firms, brings together senior accounting firm leaders answering the same five structured questions about how AI is actually landing inside firms, separating execution from narrative.Find all episodes on your preferred podcast platform or on the Accounting Voices YouTube channel. https://www.youtube.com/@accountingvoicesTo find out more or to explore season partnership opportunities, connect with Rob on LinkedIn. https://www.linkedin.com/in/therobbrown

The husband of former House Speaker Emerita Nancy Pelosi could be facing charges in the North Bay following a traffic accident over the holiday weekend. For more, KCBS Radio news anchor Rebecca Goodeyon spoke with KCBS Insider Phil Matier.

Closures on Highways 11 and 17 can cut off entire northern communities and disrupt supply chains, raising questions about why long-standing calls for more resilient infrastructure have yet to be answered. Charles Cirtwill, founding president and CEO of the Northern Policy Institute, and Maggie Horsfield, first vice-president of the Federation of Northern Ontario Municipalities and deputy mayor of North Bay, join Jeyan to discuss. Then, in Sault Ste. Marie, a decades-old vision for a deep-water port is back in focus. Could the project finally move forward, and what would it take to make it viable? Mayor Matthew Shoemaker weighs in.See omnystudio.com/listener for privacy information.

Day 04 of Lael Rides Around the World Faster: I rode 194 miles (313 km) with +8,196 feet (2,498 meters) from North Bay to Arnprior, Ontario, Canada.This episode is presented by Ruckus Composites:https://ruckuscomp.com/

Day 03 of Lael Rides Around the World Faster: I rode 235 miles (378 km) from Bruce Mines to North Bay, Ontario, Canada.This episode is presented by Queen Stage: Women's Cycling Podcast: https://www.queenstage.cc/

Here's a piece of advice: Take a good look at your auto insurance policy.Starting July 1, Ontario is introducing some significant reforms to auto insurance rules. Simply put, some coverage that is now mandatory will soon become optional — including certain accident benefits like income replacement and death and funeral costs.Those in favour of the new system say it gives drivers more choice and flexibility — and potentially lower rates — while some experts worry the new rules could leave people unknowingly exposed to major costs after a serious crash.Joining us on Village Media's Closer Look podcast to dissect the changes is lawyer Tudor Gagea, an associate at the personal injury firm Oakley Vigmond, which has offices in Toronto, Sudbury Barrie and North Bay. Reach out to Frisco and Scott

Step into the shoes of Ryan Garcia, a North Bay chiropractor who turned a childhood battle with leukemia into a relentless drive for the marathon finish line. This is a deep dive into the raw grit required to overcome the ultimate stakes and the community spirit fueling the Northern Ontario running scene. Ryan provides insights into the North Bay Movement, his leadership in the North Bay Running Club and his mission to build elite, inclusive athletic hubs outside of Canada's major metros. His new mission for 2026? Ryan reveals why he's stepping away from chasing personal bests to serve as the ultimate pacer, guiding his father toward a career-defining sub-five-hour marathon. This episode captures the heart of the Canadian running community, where personal triumph meets collective growth. Ryan Garcia proves that while speed is earned, the true value of the sport lies in the strength of the bonds we build along the way. Learn more about Ryan at: https://www.instagram.com/nayr______ryan/ Register to be an Athletics Ontario member: https://athleticsreg.ca/#!/memberships/athletics-canada-road-trail-membership Check out Hammer Nutrition Canada (and use our special discount code AORP15 at checkout): https://hammernutrition.ca/  

Rolling Stone says these are the greatest gifts America has given the world… Mason isn't so sure. Snoopy is from the North Bay. As a surprise to no one, Matty used to be super into pro wrestling. The ratings are in on Stephen Colbert's final show. Drake is still a huge artist, whether you like it or not. Patty Schemel is selling her stuff. Mason was the other woman, and now she's getting lunch with the wife! Plus, Vinnie's got feel good news stories for us.

Hour 1: Mason is on the show!! BottleRock up in Napa this weekend was a blast. The whole gang was there, and so were the Foo Fighters and the gorgeous weather. Legendary rapper Rob Base has passed away. Is Miley Cyrus married? We still can't remember her new guy's name. Zendaya and Tom Holland adopted a dog from Oakland. Alix Earle is dating older men. Mason has a date! Should Bob come along for moral support? Brandi Glanville has a new excuse for her shocking appearance. Vinnie's daughters are mooching off of his fame. Southern California has skirted a potential explosion. It reminds Vinnie of a famous surf supplier. Remember the phone book? Could AI really help us understand our pets? The gang is divided. Hour 2: The song of the summer might be AI… oh boy. Vinnie wants Ozzy Osbourne's family to stop cashing in on him. Kristian Gkolomeev breaks swimming record at inaugural Enhanced Games. Star Wars: The Mandalorian and Grogu hit $100 Million. Could this possibly be considered a flop? We're getting a Betty Boop movie! Vinnie got himself in trouble over the newest toy craze. Bob's telling us about another party. Happy National Blueberry Cheesecake Day - thank goodness we know. Target is rolling out new shopping carts. Matty doesn't care as long as you put it back. Tipping at a self-serve froyo place is where this TikToker draws the line. Plastic surgeons might soon have Chat GPT to thank for booming business. Hour 3: The internet is swirling about Taylor Swift's bangs. The ladies showed some skin at the AMAs. Sombr didn't want to get off the stage at BottleRock. Pope Leo warns about AI. Did Kevin Hart's Roast ruin all future roasts? Burnt out GenZers are taking mini retirements. Mason is still internet stalking her ex-husband. Vinnie is shocked, but Bob says insists this is perfectly normal behavior. Hour 4: Rolling Stone says these are the greatest gifts America has given the world… Mason isn't so sure. Snoopy is from the North Bay. As a surprise to no one, Matty used to be super into pro wrestling. The ratings are in on Stephen Colbert's final show. Drake is still a huge artist, whether you like it or not. Patty Schemel is selling her stuff. Mason was the other woman, and now she's getting lunch with the wife! Plus, Vinnie's got feel good news stories for us.

Is the Bay Area Actually Worth It? An Honest Answer From a 40-Year LocalEveryone online has an opinion about the Bay Area — "too expensive," "California taxes will destroy you," "traffic is unbearable." Most of those takes come from people who've never lived here, or who left and never came back. The reality is more nuanced, and if you're weighing a job offer from Google, Apple, NVIDIA, or Meta right now, you deserve a straight answer.Spencer Hsu is a top-producing Silicon Valley real estate agent and a 40-year Bay Area native who has helped hundreds of tech professionals relocate here. This isn't a sales pitch — it's an unfiltered, data-backed breakdown of every major concern people have before making the move, based on real transactions and real conversations with people who've been exactly where you are.

This May Day (International Workers Day), labour reporter Gabriela Calugay-Casuga sits down with Aaron Westaway from the Ottawa Committee for Human Rights in the Philippines (OCHRP). The two go over the plans OCHRP has in store for this year's May Day celebrations and discuss how the rights of workers globally are something Canada should care about.  About our guest  Aaron Westaway is an organizer with the Ottawa Committee for Human Rights in the Philippines (OCHRP). Originally from North Bay, Ontario Aaron works to organize Canadians in Ottawa to inform and mobilize people in solidarity with the struggles of workers, farmers and indigenous peoples in the Philippines against abuses of human rights and violations of international humanitarian law. If you like the show please consider subscribing on Apple Podcasts, Spotify, YouTube and now: subscribe to rabble on Patreon to hear exclusive bonus episodes of rabble radio. 

We don't want to take anything away from the Flint Firebirds, but their first round dominance has to be measured against Owen Sound's disinterest. It was a playoff failure for the ages for the Attack and we're left with a lot of questions in the Scenic City. Plus, play(off) time is over for the Guelph Storm. Nobody expected them to get past Windsor, but suffering a sweep and struggling to score indicates a big job ahead to retool a roster that's going to be ready to host the Memorial Cup in 2027. And don't worry, this is The OHL Podcast, so it's not all about the Western Conference. Farwell and Dan are analyzing the entire first round and they've got some flowers for North Bay. Lots of flowers. With Round Two about the begin, you're also getting the guys' predictions, ready or not. Remember, if you write to us, we respond. Good, bad, or otherwise, we love to interact with other junior hockey fans. So, email us anytime at ohlpodcast@rogers.com and we might even feature your letter on the air. We're into the Inbox this week, and Farwell and Dan each have a favourite performer from this past week to round things out. Enjoy the games and thanks for following along! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful Palm Sunday message, Sara Davis concludes our "Altars" series by exploring what it means to build a Regional Altar. Just as Jesus wept over Jerusalem, He continues to weep over the brokenness of our cities today. The question is: Will we join Him?Sara dives into the biblical history of altars—from the garden to the cross—and explains how we can partner with God's heart through repentance, unity, and contending intercession. Discover how our prayers, our posture, and our compassion can shift the spiritual atmosphere of San Francisco and the North Bay, turning "desolate places" into ground for revival.Main Scripture Text: Luke 19:41, Psalm 25:14, Ezekiel 47, 2 Chronicles 7:14

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week - Jeff fills in for Brad and Ben and we review Cooperage Brewing / Ghostown Brewing Collab - Breaking Wheel West Coast IPA!  

The North American game is dying…or is it. On the new season of Hulu's Shoresy, Shoresy and the Bulldogs fight to protect the North American game.Returning cast starring alongside Keeso is Tasya Teles (“The 100”) as Nat, Blair Lamora (“Paranormal Nightshift”) as Ziigwan and Keilani Rose (“Flimsy”) as Miigwan. From, Montréal, QC, rapper Jonathan-Ismael Diaby stars as Dolo; and former NHL player, author, and actor Terry Ryan stars as Hitch. Ryan McDonell (“The Crossing”) stars as Michaels; and former Kahnawake Condor and MMA fighter Andrew “The Canon” Antsanen returns as Goody. Legendary all-time tough guy Jon “Nasty” Mirasty, former Carolina Hurricanes centre Brandon Nolan, and three-time Stanley Cup winner Jordan Nolan star as Jim, Jim, and Jim, respectively. North Bay's Bourke Cazabon stars as Cory, Listowel's Keegan Long as Liam, Maclean Fish as Jory, and Camille Sullivan as Laura Mohr.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week Snowshoe Brewing - Apricot Wheat!  

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week Fogbelt Brewing - GodWood Triple IPA!  

The North American game is dying…or is it. On the new season of Hulu's Shoresy, Shoresy and the Bulldogs fight to protect the North American game.Returning cast starring alongside Keeso is Tasya Teles (“The 100”) as Nat, Blair Lamora (“Paranormal Nightshift”) as Ziigwan and Keilani Rose (“Flimsy”) as Miigwan. From, Montréal, QC, rapper Jonathan-Ismael Diaby stars as Dolo; and former NHL player, author, and actor Terry Ryan stars as Hitch. Ryan McDonell (“The Crossing”) stars as Michaels; and former Kahnawake Condor and MMA fighter Andrew “The Canon” Antsanen returns as Goody. Legendary all-time tough guy Jon “Nasty” Mirasty, former Carolina Hurricanes centre Brandon Nolan, and three-time Stanley Cup winner Jordan Nolan star as Jim, Jim, and Jim, respectively. North Bay's Bourke Cazabon stars as Cory, Listowel's Keegan Long as Liam, Maclean Fish as Jory, and Camille Sullivan as Laura Mohr.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

The Fort Point HenHouse merger is the subject today with Justin Catalana of Fort Point Brewing and Colin MacDonald of HenHouse Brewing, on Brew Ha Ha with Herlinda Heras. Justin is calling in on the phone today while his friend and colleague Colin is in the studio at Wine C0untry Radio with Herlinda Heras. Fort Point Beer Co. has been featured on Brew Ha Ha before, the last time was this episode. Colin has been on the show before, most recently this episode in 2024 about the Freshtival that year. Recently HenHouse and Fort Point breweries joined forces. Although they still produce beers under the two brands, Colin describes them as having complimentary strengths. HenHouse is rooted in the North Bay and Fort Point has grown to be San Francisco's biggest craft beer. The first beer tasted today is an alcohol-free KSA from Fort Point. SF Beer Week is happening all over the Bay Area. Fort Point makes KSA which is a non-alcoholic Kölsch style beer. They also make other NA beers. Herlinda will be with Fort Point at the Dim Sum Brunch at the Hong Kong Lounge on Saturday. KSA is the beer they are most known for. Kolsch style beer comes from Cologne, Germany. They will be serving this beer tonight in the same style as a brew pub in Cologne, in the same kind of glasses. The event on Saturday is a huge Dim Sum service with Fort Point beers. This is one of Herlinda’s favorite SF Beer Week events. Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date Pliny the Younger 2026 information. Big Chicken Big Chicken is a double IPA that HenHouse makes once a year. It is also a statement about freshness. They want it to be the freshest beer it can be. You can buy beer that was packaged the same day. Fresh beer is so much better and makes enough of a difference that they founded the brewery on that principle. They used to do a promotion called the Freshtival, where they brought beers in that were no more than a week old. This Sunday Mar. 1 they have an event to promote the end of Big Chicken this year. Colin compares its flavor to a tropical fruit bowl. That then begs the question, what do you pair it with? Something big and intense, so fried chicken. The Big Chicken fest this year closes with the Fried Chicken competition at Palace of Barrels in Petaluma, from noon to 4 PM. They will have 5 food trucks there serving to the people and a distinguished panel of judges. There will also be a separate hot sauce award. There will be a distinguished guest list and plenty of great tasting fresh beer.

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week Henhouse Brewing BIG CHICKEN 2026 Live @ Kin In Windsor!   Full Video Here:

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week Old Caz - In Flux West Coast IPA!

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast, This week Fogbelt Brewing - Backloop New Zealand IPA!

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week Moonlight Brewing - Twilight Drift West Coast Pilsner!   

This is a rerelease of a recording made some time ago and was only shared on radio. Here it is now ready to listen anytime you are ready. North Bay's John Sallie has some thoughts to share on life and what matters. Is it what you need, want desire? No, he says we don't need to clutch things . This episode explores what motivates us as we pass through the decades.His sixth decade is affording him the liberty to do more of what pleases him; that means more time devoted to writing. "It all goes by so fast so live for today."

This week, we're excited to shine a spotlight on a company that's become a major force in the berry world — North Bay Produce. Known for their year-round supply of top-quality fruit and a global network of passionate growers, North Bay has been pushing the envelope in flavor, size, and eating experience.North Bay Produce is a cooperative of more than 30 grower-owners from North, Central, and South America, producing fresh fruits and vegetables year-round – from asparagus to apples, berries, and snow & sugar snap peas. Headquartered in Traverse City, the northwest corner of Michigan's lower peninsula, the international company markets and distributes its products worldwide.

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week Fieldwork Brewing - Sea Gazer - New Zealand IPA!  

A North Bay couple was traveling out of state when they got a disturbing call from a neighbor. Someone had just entered their property without permission. Please Like, Comment and Follow 'Philip Teresi on KMJ' on all platforms: --- Philip Teresi on KMJ is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Philip Teresi on KMJ Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

The KGO team and reporter Stephanie Sierra with another great story about a North Bay couple who returned home from traveling to find their pool solar panels, that had been up on their roof, were now stacked up in their backyard. Callers check in with what course of action someone should take if this ever happens to you. Please Like, Comment and Follow 'Philip Teresi on KMJ' on all platforms: --- Philip Teresi on KMJ is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Philip Teresi on KMJ Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

Duane Linklater Supplies for the Soul During the opening of Duane Linklater's exhibition mâcistan on 28 November 2025, the performance Supplies for the Soul was acted out by three performers. Listen and enjoy the recording of this unique event. Duane Linklater's work and practice is grounded on an inspective inquiry on the foundations of institutions as they relate to the contemporary life and histories of Indigenous Peoples. His installations often employ paintings, sculptures, readymade objects, personal belongings, printed matter, images and symbols that he collects and accumulates. This process, linked to the concept of the cache – an enclosement, a safekeep – builds the core for a new body of work the artist presents in his exhibition at Secession. During the opening a live act unfolded. Performed by a singer, a guitarist and a drum set, the new score, or musical soundtrack, titled Supplies for the Soul echoes sonic memories tethered to the multifarious histories of community and powerful tenderness of reclaiming agency, art and institutions. Performers: Lili Ojeda, Matevž Počič, and Baj Gostič Arrangement by Rahul Nair   An event organised by the Secession Friends Duane Linklater (born 1976) is Omaskêko Ininiwak from the Moose Cree First Nation. He lives and works in North Bay, Ontario, Canada. Linklater was featured in the 2022 Whitney Biennial: Quiet as It's Kept, at the Whitney Museum of American Art, New York. In 2018, Linklater installed pêyakotênaw—a public artwork comprising three large teepee sculptures—along the High Line in New York. He was the 2016 recipient of the Canada Council for the Arts Victor Martyn Lynch-Staunton Award for Media Art, and the 2013 Sobey Art Award winner. In 2017, Linklater was awarded a public commission for the Don River Valley Park, Toronto in 2017. The Dorotheum is the exclusive sponsor of the Secession Podcast. Programmed by the board of the Secession. Jingle: Hui Ye with an excerpt from Combat of dreams for string quartet and audio feed (2016, Christine Lavant Quartett) by Alexander J. Eberhard Audio Recording: Martin Laumann Audio Editor: Paul Macheck Executive Producers: Jeanette Pacher, Haris Giannouras

Californians have made whiskey since the Gold Rush when they served miners and then loggers. Craft bourbon has been taking off in the last couple decades -- with as many as 150 distilleries in the state. For her series California Foodways, KALW's Lisa Morehouse visited a distillery's new home in the North Bay that's producing whiskey at a location where people used to make something really different: massive objects that changed the course of world events. 

In Keep Canada Weird Jordan and Aaron Airport explore the weird and offbeat Canadian news stories from the past week. In this episode your hosts discuss; a time machine being sold in Edmonton the great Jellycat heist the North Bay tire slashings the Scarborough Grinch Gang Series Links Keep Canada Weird Series: ⁠https://www.thecanadiangothic.com/keep-canada-weird⁠ Send a voice memo:⁠ www.thecanadiangothic.com/contact⁠ Join the Keep Canada Weird Discussion Group: ⁠https://www.facebook.com/groups/keepcanadaweird⁠ Provide feedback and comments on the episode: ⁠thecanadiangothic.com/contact⁠ Subscribe to the show: ⁠thecanadiangothic.com/subscribe⁠ Contact: Website:⁠ https://www.thecanadiangothic.com⁠ Facebook: ⁠https://www.facebook.com/TheCanadianGothic⁠ Instagram: ⁠https://www.instagram.com/thecanadiangothic/⁠ Support the show: ⁠https://www.patreon.com/thecanadiangothic⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In Keep Canada Weird Jordan and Aaron Airport explore the weird and offbeat Canadian news stories from the past week. In this episode your hosts discuss; a time machine being sold in Edmonton the great Jellycat heist the North Bay tire slashings the Scarborough Grinch Gang Series Links Keep Canada Weird Series: ⁠https://www.thecanadiangothic.com/keep-canada-weird⁠ Send a voice memo:⁠ www.thecanadiangothic.com/contact⁠ Join the Keep Canada Weird Discussion Group: ⁠https://www.facebook.com/groups/keepcanadaweird⁠ Provide feedback and comments on the episode: ⁠thecanadiangothic.com/contact⁠ Subscribe to the show: ⁠thecanadiangothic.com/subscribe⁠ Contact: Website:⁠ https://www.thecanadiangothic.com⁠ Facebook: ⁠https://www.facebook.com/TheCanadianGothic⁠ Instagram: ⁠https://www.instagram.com/thecanadiangothic/⁠ Support the show: ⁠https://www.patreon.com/thecanadiangothic⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this moving Christmas drama, a man endeavoring to visit his aunt in a retirement home is mistaken for a priest. He finds himself providing soothing, spiritual comfort to a woman in hospice care.Bernadette Armstrong directs a cast that includes Goreti da Silva as Mary, Gary B. Lamb as Evan, Gloria Tsai as Millie, and Noelle Evangelisti as Nurse June Allen.Glen Sharpe is the playwright. Glen was born in Toronto, and he has been an educator since 1989. For the past twenty years, Glen has been an Education Professor with Nipissing University in North Bay, Ontario. Glen's many interests include volunteerism, promoting Indigenous initiatives, and athletics. Support the showFounded by playwright and filmmaker Bernadette Armstrong, Open-Door Playhouse is a Theater Podcast- like the radio dramas of the 1940s and 1950s. The Playhouse launched on September 15, 2020. At the time, Open-Door Playhouse provided Playwrights, Actors and Directors a creative outlet during the shutdown. Since its inception. Open-Door Playhouse has presented Short and One-Act plays from Playwrights across the country and internationally. In 2021 Open-Door Playhouse received a Communicator Award for Content for the Play Custody and in 2023 the play What's Prison Like was nominated for a Webby Award in the Crime & Justice Category.Plays are produced by Bernadette Armstrong, Sound Engineer is David Peters, sound effects are provided by Audio Jungle, and music from Karaoke Version. All plays are recorded at The Oak House Studio in Altadena, CA. There's no paywall at the Open-Door Playhouse site, so you could listen to everything for free. Open-Door Playhouse is a 501c3 non-profit organization, and if you would like to support performances of works by new and emerging playwrights, your donation will be gratefully accepted. Your tax-deductible donations help keep our plays on the Podcast Stage. We strive to bring our listeners thoughtful and surprising one-act plays and ten-minute shorts that showcase insightful and new perspectives of the world we share with others. To listen or to donate (or both), go to https://opend...

For the Niagara IceDogs twenty-first game of 2025-26 OHL Regular Season, Christian Simmons and guest co-host Alex Vanden Haak record our game recap LIVE from the Meridian Centre for a Sunday Matchup vs Central Division rival North Bay, falling 7-3 and to 3-2 in December. Postgame comments from Niagara head coach Krys Barch on a no excuse attitude dispite a tough result and Vancouver Canucks prospect Riley Patterson with his 15th goal of the season but also wearing an A as a leader in that room; hoping to help get the team back on track after floundering on back-to-back nights, for what was a promising start to December beforehand.The Dog Pound Podcast is proudly brought to you by Global Pet Foods' three Niagara Region locations. Check them out at: https://globalpetfoods.com/SEND US AN EMAIL TO GET ENTERED INTO OUR MONTHLY GIVEAWAY FOR A $25 GIFT CARD TO GLOBAL PET FOODS' THREE NIAGARA REGION LOCATIONS IN FONTHILL, NIAGARA FALLS AND SCOTT STREET IN ST. CATHARINES: thedogpoundpodcastohl@gmail.com *Audio goal highlights courtesy of YourTV - catch the IceDogs at home and on the road on YourTV Niagara, exclusively on Cogeco.Promotion with Buttendz #1 hockey grips to get 10% off your order as part of the network: buttendz.com/discount/ArmchairGMArmchair Merchandise Site: https://the-armchair-gms-sports-ne-shop.fourthwall.com/en-cad/== Follow along with our IceDogs Content ==https://x.com/DogPoundPodcasthttps://niagaraicedogs.net/the-dog-pound-podcast== FOLLOW THE NETWORK ==X: https://x.com/ArmchairGMPodTikTok: https://www.tiktok.com/@UCJUaG5QNg1jwQ5a_32rZs1QFacebook: https://www.facebook.com/ArmchairGMsNetworkInstagram: https://www.instagram.com/armchairgmsportsWebsite: https://www.armchairgmsports.com/Threads: https://www.threads.net/@UCJUaG5QNg1jwQ5a_32rZs1Q== ALSO AVAILABLE TO LISTEN TO ON ==Spreaker: https://www.spreaker.com/thearmchairgms​Apple Podcast: https://podcasts.apple.com/us/podcast/the-armchair-gms-sports-network/id1462505333Spotify: http://bit.ly/ArmchairGM​== FOLLOW THE HOSTS ON TWITTER ==Brandon: https://x.com/BCaputo_AGMCam: https://x.com/NoSleevesGamingChristian: https://x.com/crssproductions

It ain't just wine country anymore!!  Some of the best craft-brewed beers in the world are right here in the North Bay.  And Danny Wright wants to taste them ALL on Beer Thirty!  With help from the guys at the Sports Meats Beer podcast! This week - Laughing Monk Brewing - Screaming Wave West Coast IPA!   

In this episode, Brandon Caputo & Christian Simmons recap a 2-0 week for the Niagara IceDogs as they get back on track to begin the month of December, following what was a rocky losing streak in November that they have turned the page on. Niagara had a come from behind road victory in Brampton, scoring four unanswered goals in the third period to win 4-2 and a tight defensive 2-1 OT victory at home against North Bay; picking up two wins within the Central Division to move up to 6th in the OHL's Eastern Conference. Catapulted by big contributions from F Riley Patterson, F Kevin He, F Ryan Roobroeck and G Vladislav Yermolenko.Show BreakdownIntro: 0:00Segment 1 - 2-0 Weekend Takeaways and Highlight Breakdown: 04:00Segment 2 - Weekly Statistics Recap & Updated Lineup: 36:00Segment 3 - HC Krys Barch's Month Wrap-Up Thoughts & Analysis: 49:44Segment 4 - G Vladislav Yermolenko's postgame interview after 2 wins: 58:54== Follow along with our IceDogs Content ==https://x.com/DogPoundPodcasthttps://niagaraicedogs.net/the-dog-pound-podcast== FOLLOW THE NETWORK ==X: https://x.com/ArmchairGMPodTikTok: https://www.tiktok.com/@UCJUaG5QNg1jwQ5a_32rZs1QFacebook: https://www.facebook.com/ArmchairGMsNetworkInstagram: https://www.instagram.com/armchairgmsportsWebsite: https://www.armchairgmsports.com/Threads: https://www.threads.net/@UCJUaG5QNg1jwQ5a_32rZs1Q== ALSO AVAILABLE TO LISTEN TO ON ==Spreaker: https://www.spreaker.com/thearmchairgmsApple Podcast: https://podcasts.apple.com/us/podcast/the-armchair-gms-sports-network/id1462505333Spotify: http://bit.ly/ArmchairGM== FOLLOW THE HOSTS ON TWITTER ==Brandon: https://x.com/BCaputo_AGMCam: https://x.com/NoSleevesGamingChristian: https://x.com/crssproductions

(note: to read the original a calm presence Substack posting click here)It's Thursday November 27th, 2025, at about 10pm. I'm sitting by a fireplace at our cottage in Duhamel Québec and I want to tell you a story called 4%.  When I turned 50 on December 3rd, 2009, I decided to take 50 days off from my work, which was not easy at the time. My goal was to sort through the many boxes of stuff in our basement: letters, sketches, notes, articles, posters, booklets and so on.  At the end of the 50 days I wrote a Facts and Arguments article, ‘I took 50 days of when I turned 50' that published in the Globe and Mail on February 18, 2010 about how and why I got rid of 80% of my archives during those 50 days off. Here are two excerpts from that article: I dug a hole in the snow and spent the next three hours burning the documents, page by page. Sometimes I would hesitate over an item but decided to see the process through. As paper transformed into ash, I internalized the voices and messages frozen in those documents. They will now die with me. I thanked the authors and my collaborators. This felt good and right. I smelled like a forest fire. I started composing music when I was 12 in North Bay and have been active in a number of cultural fields since, including music, arts administration, programming and event production. Like many people, I kept records of my work - photos, recordings, scores, correspondence, programs and essays. I'm not quite sure why I kept it all, but I figured one day I would know. Perhaps it was vanity, but more likely an act of self-preservation.It's 16 years later now and I have no regrets. In fact, as I turn 66 in a few days I'm about to get rid of another 80% or so of the remaining 20% of my archives which leaves me with about 4% of my original belongings and that feels just about right. Why did I do it?  Mostly it's because I don't want to leave a mess for my family when I die but there's another reason…I'm currently taking a course called Zen and the Art of Saving the Planet(ZASP), which is a learning journey to nurture insight, compassion, community, and mindful action in service of the Earth, based on the work of Zen Master Thich Nhat Hanh and has been developed by the monks at Plum Village in France. One of the course's many teachings refers to the Diamond Sutra, a 9th century Mahāyāna Buddhist text that focuses on concepts of emptiness, reality and wisdom. What caught my attention during the course, and made me think about my archives, was how the Diamond Sutra questions the notions of self (separation), of what it means to be human, of our relations with all living beings and of one's life span. As I processed these teachings, I felt it was a good time to let go of non-essential things. So, what did I get rid of and why? Gone are my cassette and DAT tape collection of field recordings from the 1980's and 1990's. Many of these sounds are in my compositions but the rest have no value. I threw out some back in 2010 but it's now time to let them all go as the tapes fall apart. I create a little ritual to thank the voices recorded before letting them go.  Gone are piles and piles of articles and essays about acoustic ecology, climate change, environmental art and so on. I don't think I'll ever get around to reading them, so I gave away those that had value and burned the rest. Gone are documents and minutes from organizations that I helped to incorporate like the WFAE, CASE, SCALE and so on. I trust that my colleagues in those organizations have kept key documents in their corporate archives so my files are now redundant.I've streamlined my digital footprint on the internet, for example, I removed all 80 of my a calm presence Substack postings, which I now publish one at a time, this posting being the latest, which replaces erasure and so on. This lightens things up and keep me more anchored in the present. I love books but gave away most of my books in the ‘take one - leave one' community library in front of our house and trust that they will find their way to the right people.  I also gave away unused clothing and objects around the house are no longer required but that others might be able to use.  I'm telling you this because you might go through a similar process at some point in your life. It's good to think about what we leave behind and in what kind of order. So, what did I keep? A few binders, organized chronologically, with original manuscripts, photos, letters, certificates, etc. and an SSD drive with my digital originals (essays, podcasts, my Substack, electroacoustic compositions, etc.). I also kept a few t-shirts but that's about it. It all fits in a medium sized box. That's it. I plan to continue learning and engaging with issues I care about, of course, but it's a bit of fresh start. I'll be going to the library more. I might even buy a new book or audio book once in a while, but the idea now is to keep knowledge flowing in the present – to read listen to things as they come out - and to keep the archives very light.   *END NOTES FOR ALL EPISODESHey conscient listeners, I've been producing the conscient podcast as a learning and unlearning journey since May 2020 on un-ceded Anishinaabe Algonquin territory (Ottawa). It's my way to give back.In parallel with the production of the conscient podcast and its francophone counterpart, balado conscient, I I publish a free ‘a calm presence' monthly Substack see https://acalmpresence.substack.com.Your feedback is always welcome at claude@conscient.ca and/or on social media: Facebook, Instagram, Linkedin, Threads, BlueSky, Mastodon, Tik Tok, YouTube and Substack.Share what you like, etcI am grateful and accountable to the earth and the human labour that provided me with the privilege of producing this podcast, including the toxic materials and extractive processes behind the computers, recorders, transportation systems and infrastructure that made this production possible. Claude SchryerLatest update on November 13, 2025

TOn this episode of the Knight Shift Mike Stubbs and Kyle grimard go behind-the-scenes on the trip north through North Bay, Sudbury and Sault Ste. Marie, talk about the Guelph Storm being named the 2027 Memorial Cup host and Kevin Jordan of OHL Arena Guide talks about his visits to 157 arenas around the world to watch hockey. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Listening Lyrics we welcome Eric Jones, who shares a playlist of the music that inspires him. All but one of the songs today are his selections, and he talks with us about why each one matters to him. Eric (left, in photo with Pieter) is also a candidate in the race for California's 4th Congressional District, which includes Davis, Napa, Vacaville, Woodland, and much of the North Bay. The 34-year-old Napa nonprofit leader is running as a Democrat in the 2026 election, challenging longtime incumbent Mike Thompson. Jones has focused his campaign on affordability, child and elder care, and addressing corporate tax loopholes. This information is provided solely for listener context. The views expressed by any candidate are their own and do not represent those of KDRT.

Teatime with Miss Liz Serves Karrie Emms: Path to Healing With Art TopicTransform • Empower • Art: Creativity as a Pathway to Healing and Resilience. Title“Brushstrokes of Resilience: Karrie Emms on Healing Through Art” Tagline“Turning pain into possibility through creativity, courage, and connection.” DescriptionKarrie Emms is an author, artist, and speaker dedicated to using creativity as a catalyst for healing, empowerment, and transformation. She is the founder and Executive Director of Gateway & Nick's Place in North Bay, Ontario, a youth arts and leadership hub created in memory of her nephew Nicholas. Through workshops, programs, and her upcoming Gateway Academy, Karrie empowers youth and communities to transform grief into growth and build resilience through art. IntroductionTeatime welcomes Karrie Emms, a resilient creator and visionary leader who has built her life's work around transforming loss into legacy. As the founder of Gateway & Nick's Place, she provides a safe space where art, mentorship, and belonging intersect to uplift youth and communities. With programs like Growing Through Dirt and Artful Alchemy, Karrie uses creativity as a bridge from pain to possibility. Her work reflects her deep belief that through art, we can empower ourselves and others to heal, grow, and thrive. Closing SummaryKarrie Emms will remind us that resilience is not born from the absence of pain but from the courage to transform it. Through Gateway & Nick's Place and her creative workshops, she equips youth and communities with tools to embrace healing and empowerment. Her journey proves that art has the power to turn endings into beginnings. Karrie Emms is an author, artist, and speaker who transforms grief into growth through creativity. Founder of Gateway & Nick's Place, a youth arts and leadership hub in North Bay, she develops programs and workshops that empower youth and communities to heal, connect, and thrive. Her mission: Transform • Empower • Art.#KarrieEmms#GatewayAndNicksPlace#CreativityForHealing#BrushstrokesOfResilience#TransformEmpowerArthttps://karrieemmsspeaker.com/

Cal Trans is deliberately creating traffic in the North Bay now that the 17  year-long 101 widening project is complete. England's attempt at cultural suicide. RFK Jr.'s dire warning to the USA. Tag us on Instagram and Matt or Kelly will buy you a sandwich in some future date and yet to be determined place As always, if you like (or don't like) what we're doing, let us know on your podcast app by leaving a review or reach out to us on Instagram. And, check out our website for the best subversive shirts, door mats, and coffee mugs while your money can still buy them at libertytreelifestyle.com Wanna support the show? Go to patreon.com/libertytree and become a member of the Liberty Tree Social Club Follow us and give us a review @Libertyupatree on twitter @Libertytreebrand on Instagram Order Kelly's Book The Great American Contractor  Love you guys Kelly and Matt

Jeremy Allen White belts out “Born to Run” in the upcoming Bruce Springsteen biopic, and Roz dives into the mystery of how Doc Brown and Marty McFly became friends in Back to the Future. Fabian returns with a high-energy pitch for a weed and music podcast, and also celebrates winning the R&M Family Vacation prize. Maurie chats with the cast of K-Pop Demon Hunters, and we hear about his trip to North Bay for a hospital fundraiser. Plus, Shem gets grilled about his relationship status, Spotify deletes 75 million AI songs, and a listener suggests mini putt as the next Mocha vs. Shem challenge.

Canadian Alt Rock Country musician Cory Marks joins DJ Force X to talk fighter jets, Rush, and breaking boundaries between country and rock. From Outlaws & Outsiders to his upcoming release Sorry for Nothing Volume 2, Cory shares stories behind the music, wild collaborations with Sully Erna, Travis Tritt, Mick Mars, and more, plus what it's like touring with Sevendust this fall.We explore his roots in North Bay, Ontario, the evolution of his sound, and how storytelling, hockey, and flying planes all feed into his creative process.New singles Hangman, Are You With Me?, and A Different Kind of Year are out now—don't miss this deep dive into one of the most exciting voices in modern country rock.

Krista Tucker Petrick just wants to close her step-mother's will. But until she can reach a human at the CRA, she can't. The North Bay, Ontario school principal is just one of many people frustrated with the CRA call centre. Regina bookkeeper Erin Rudd says she and her staff spend endless hours trying to get an agent on the line — and that's bad for her business. The federal government is in the midst of a 100 day plan to improve service. But will anything change?

Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

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