Podcast appearances and mentions of nick palmer

In this powerful episode of Diary of a Kidney Warrior Podcast, host Dee Moore is joined by Nick Palmer, who shares his extraordinary journey of living with chronic kidney disease (CKD) and focal segmental glomerulosclerosis (FSGS). Diagnosed at just 19 years old, Nick opens up about navigating the complex realities of kidney disease as a young adult—balancing university, a demanding career, and the emotional toll of a condition that would require multiple transplants and ongoing dialysis.   With unflinching honesty, Nick reflects on his decision to decline a third kidney transplant and instead embrace home nocturnal dialysis—a choice that profoundly improved his quality of life, restored his sense of independence, and helped him reclaim control of his health. He discusses the impact of this decision on his mental well-being, family life, and career, and how it ultimately allowed him to thrive in ways he never expected.   Nick's story challenges traditional narratives around kidney treatment, shining a light on the importance of patient choice, education, and mental health advocacy in chronic illness care. This episode is a must-listen for anyone navigating kidney disease, healthcare professionals, or anyone seeking inspiration from a story of resilience and informed self-advocacy.   Key topics include: Living with FSGS and the impact of early diagnosis The emotional and physical toll of dialysis in early adulthood The recurrence of FSGS post-transplant Choosing nocturnal dialysis and the profound benefits for quality of life Mental health, self-advocacy, and redefining what it means to live fully with CKD   Follow Diary of a Kidney Warrior:  

Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

This week on Connected, Sue and Sacha sit down with EM Global Head of Creative Transformation Nick Palmer. Nick led Global product development and creative innovation at Creative Systems, before assuming his current role as Global Head of Creative Transformation. Nick is primarily responsible for creating content centric strategies for international clients. Nick has worked at MediaCom for the past 18 years; previous roles include Global Head of Product, Head of Social Media Strategy at MediaCom Beyond Advertising in EMEA and International Strategy Director – where his work won at Cannes Lions plus European Effie Gold in 2011.

Welcome to Episode 1568, Bridging the Communication Gap with New Technology in the Fine Wine Supply Chain with Nick Palmer moderated by Pietro Russo This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. More about today's discussion With the rise in technological innovations, the industry is pivoting how wine businesses worldwide communicate wine information accurately between systems, players in the supply chain, and consumers. The fine wine market and the trade have long suffered from problems associated with product names, making manual transactions prone to errors and ultimately costing more time and money. With the Liv-ex Wine Identification Numbers (LWINs), wine businesses can integrate a universal language that allows computer systems to instantly communicate and increase efficiency in describing, buying, selling, storing, and shipping wines. Retailers, wholesalers, importers, logistics suppliers, publications, and apps can also view scores, tasting notes, and drinking dates all in one place. LWINs is setting industry-wide standards in communication between the supply chain systems, one of the most important aspects of a thriving wine business in the global digital age More about today's speaker: Nick Palmer Nick Palmer was born & raised in London. He studied engineering at the University of Birmingham, where a weekend job at a wine store turned into a passion. He has worked in private client sales and trading for the likes of Direct Wines and Armit Wines. After a segue into the technology & software sector in the 2010s, he joined Liv-ex in 2016. Connect: Linkedin: https://www.linkedin.com/in/nick-palmer1/ More about today's moderator: Pietro Russo Born in 1985 in Marsala from a family long dedicated to winemaking, Pietro Russo graduated in Viticulture and Winemaking from Conegliano Veneto and holds a Master's Degree from Bordeaux. His career includes working periods spent in Bordeaux and Languedoc, Andalusia, New Zealand, and Piedmont, where he has developed a long hands-on experience in winemaking and an insatiable passion for wine. Since 2010 Pietro has been working for Donnafugata, where he has the opportunity to produce wines from the most compelling appellations across Sicily, such as Etna, Pantelleria, Vittoria, and Contessa Entellina. In 2020, together with Gabriele Gorelli MW and Andrea Lonardi, Pietro revised the Italian chapter for the New Sotheby's Wine Encyclopedia. He participates annually in several international wine competitions as a judge.Pietro is also a candidate in the Master of Wine program, having passed the tasting part of the exam in 2019, and currently studying to achieve the famous two letters. Connect: Instagram: @pietro.russo_eno Facebook: https://www.facebook.com/pietro.russo.773 LinkedIn: https://www.linkedin.com/in/pietro-russo-4a03a6129/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

To Support the Channel:Tip jar:  https://paypal.me/AskZacVenmo @AskZac  Or check out my store for merch  - www.askzac.comI did another run of shows with the Paul Bogart Band, including a New Year's Eve show in Wichita, Kansas. This run had me playing with Paul's regular guitarist, Nick Palmer, instead of filling in for him, which necessitated me taking a different approach to the set. In this video, I show how I learned different guitar parts and used my Mandolin, and Danelectro Bass 6 to come up with complementary parts. To give a concrete example, I play the parts and solos I played on "All That Cowboy Jazz" on my Breedlove Mandolin. There is also a bit of live footage of me playing at the end of the video.Paul's original recording of "All That Cowboy Jazz"    • Paul Bogart I All...  His latest single, "While She's Mine."     • Paul Bogart • Whi...  Gear for this video:2000 Danelectro Hodad Bass 6 Baritone six-string bassLate 90s Breedlove K5 MandolinStrings: D'Addario MandolinErnie Ball Bass 6 stringsPick:D'Andrea Medium-HeavyAmp:1964 Vox JMI AC10 with 12" Celestion Blue Alnico Speaker in a custom cab built by Kyle Bollendorf. Effects used:Turbo TunerXTS mod Boss GE7Karma MTN-10 MostortionAnalogMan Boss TR-2Boss VB-2WBoss DD-2Boss RV-29v power via Truetone CS6  https://amzn.to/3gnJQPW#askzac #guitartech #telecaster #askzac #guitartech #telecasterSupport the show

Nick Palmer, Daniel Bueckman, and Joanna Wescoatt from the Concordia Seminary St Louis community and short-term volunteers in the Dominican Republic, along with Erin Mackenzie, serving the Lord in Latin American and the Caribbean in the Dominican Republic, join Andy and Sarah to talk about how they were connected to this volunteer opportunity, what they knew about the Dominican Republic and how they prepared for this trip, how they served while they were in the Dominican Republic, and what they learned about themselves and the people they served alongside. Find your opportunity to serve on a short-term mission trip at servenow.lcms.org.

An inside look at how Liv-ex operates as a global marketplace for fine wine trading and systematically identifies each wine traded using LWIN codes.

HRRN's Trainer Talk presented by Fasig-Tipton. Mike Penna spends an hour with Nick Palmer

CEO of leading Australian market research company, Nick Palmer, shares the value in conducting research for your company. From segmenting, targeting and positioning, to conducting effective qualitative and quantitative research… this episode is full of practical takeaways. Guest:Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as CEO at House of Brand, Nick relentlessly pursues breakthrough brand insights for clients, as well as leading the pioneering and development of the HOB offer. Nick holds a Bachelor of Science in Marketing from Lancaster University, UK. Follow him on LinkedIn [https://www.linkedin.com/in/nick-palmer-a55b8111/]. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.Mentioned in this episode:Do you want a second opinion on your digital marketing?If you have a question about your businesses' SEO, Google Ads, Paid Social, or performance creative, we'd love to chat. Visit rocketagency.com.au/contact and complete the quick contact form to hear from a member of our team. Contact Us

Subscribe for more Videos: http://www.youtube.com/c/PlantationSDAChurchTV In Episode 19 of the Bible Unmasked, Elizabeth and Dexter Thomas interview James Malone and Nick Palmer. They use the book of Haggai and personal experiences to motivate listeners for ministry. Date: May 22, 2022 Tags: #psdatv #BibleUnmasked #Haggai #procastination #remnant #comfort #build #ministry #support #lies #integrity #confidence #confessing #God #sea #temple #passionate #refocus #vision For more life lessons and inspirational content, please visit us at http://www.plantationsda.tv. For more information on the Bible Unmasked, please visit us at  https://bibleunmasked.plantationsda.tv For more information on the Bible Unmasked Audio Podcast, please visit us at https://www.plantationsda.tv/bible-unmasked-podcast Church Copyright License (CCLI) License Number: 1659090 CCLI Streaming Plus License Number: 21338439 Support the show: https://adventistgiving.org/#/org/ANTBMV/envelope/start See omnystudio.com/listener for privacy information.

Deeper Dive Theme: How is the possible that people can be in the church for years and not know anyone and be lonely? Nick talks about what we're doing to prevent this from happening in the future Episode Title: Looking Back to Move Forward Host: Dawn Williams Guests: Nick Palmer Date: February 9, 2022 Tags: #psdapodcast #podcast #crisis #DeeperDive #AdventistPodcast #ChristianPodcast #AdventistPodcasts #psdatv #community #crowd #alone #love #God #disciples #purpose #refocus #commandment #ItTakesACommunity #LookingBackToMoveForward #AloneInACrowd #LoveGodLoveOthersMakeDisciples #RefocusingOnOurPurpose #TheGreatestCommandment For more life lessons and inspirational content, please visit us at http://www.plantationsda.tv. Church Copyright License (CCLI): 1659090 CCLI Streaming Plus License: 21338439 Support the show: https://adventistgiving.org/#/org/ANTBMV/envelope/start See omnystudio.com/listener for privacy information.

Well Then, We are Twelven! In this episode, we are joined by Nick Palmer a good friend and Rubik's cubing enthusiast. We find out that the captain of the ship which got stuck in the Suez Canal may have drawn a rather interesting. Nick covers all things from fastest solve times to the size of the biggest cube he has and a cool way of making art with cubes. Rainer then briefly covers the details of a design contest that he entered. The episode ends with the weekly brainteaser per usual. Thanks for listening! - Asher and Rainer Gloves for Kids Charity Link: https://gofund.me/fcbfe7b4 This Week's Brainteaser: Paul's height is six feet, he's an assistant at a butcher's shop, and wears size 9 shoes. What does he weigh? Email for Guesses: Thebuildplatepodcast@gmail.com Rad - Maker - Bro's Etsy: RADMAKERBRO on Etsy --- Support this podcast: https://anchor.fm/thebuildplatepodcast/support

Lindsey “One-Click Lindsey” Anderson and Adam Hommey join Jessica in this episode to share their proven techniques on how to get targeted visitors who opt in to your content. Lindsey found out about Dream Business Academy when she was interviewed by Jim Palmer on his podcast, Stick Like Glue Radio. It was powerful, and she learned so much. It changed her business. Lindsey designed, and drives traffic to, JessicaRhodes.biz and InterviewConnections.com. Jessica, Lindsey and Adam Hommey of The Business Creators Institute will be speaking at the Dream Business Academy Live Event in Orlando February 8, 9, and 10. Learn how to build a Million Dollar Marketing Platform. The conference features speakers who excel in marketing, videos, and podcasts. *To get $100 off your ticket, use the coupon code ‘Podcast' at checkout. If you are a guest on a podcast, your goal should be getting the podcast audience to your website. You want podcast content that is: ● Evergreen ● Attractive, and gives value ● Creates a path for connection ● A plan to engage listeners   Business Creators Institute Website Rules: ● Web pages should load quickly ● Web page design should be simple ● Your website should be responsive on mobile devices ● Have a strong focus on your call to action ● Your website should be hosted by a quality provider   Adam's presentation at Dream Business Academy will be about book launches, and how to play with effective languaging and positioning on a subconscious level.   The Dream Business Academy Live Event: ● Is fast-paced ● Gets right to the point ● Includes a manual ● Is a pitch-free zone ● Includes lunch, at the Platinum level ● Includes a private dinner with Jim Palmer, at the Titanium level   Plus, Adam will be launching Jessica's new book, Interview Connections: How to Rock the Podcast from Both Sides of the Mic, on January 30th.   After a visitor opts-in to your site: ● Consistently send emails to them ● Offer them your best deal or your special secret ● Integrate a P.S. and ask them to confirm they received your email. ● Make a phone call, if they buy something. Get experts on your team so you can focus on high-revenue activities!   Resources Mentioned: Dream Business Academy  Interview Connections Interview Connections: How to Rock the Podcast from Both Sides of the Mic book Journeys To Success: 21 Millennials Share Their Astounding Stories Based On The Success Principles Of Napoleon Hill (Volume 4), by Lacey Ann Moen-Rubleski and others Business Creators' Radio Show Business Creators' Institute Traffic and Leads Traffic and Leads Podcast One Click Lindsey Podfly Productions   *The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

On today's episode, Dave Sanderson shares how being a guest on podcasts has gotten him paid speaking gigs. He describes how leveraging podcast interviews earned him 5-figure honorariums in just 9 months. This is Dave's second appearance on the Rhodes to Success podcast. Listen to Dave's first interview with Jessica, when he shared the inspirational story of “The Miracle on the Hudson.”  At the time, he had just launched his marketing strategy, with Interview Connections as it's backbone, even though he was skeptical about committing to podcasting as an investment.   How Dave Sanderson Leveraged Podcasts to Get Paid Speaking Gigs ● He signed up with Interview Connections. ● He blogged about the podcasts he was a guest on. ● He multipurposes his content. ● He shared his podcast experiences on LinkedIn. ● He sent snippets of podcasts when he applied for speaking engagements. ● He consistently engaged with people who listen to podcasts, including “C-level” executives. ● He put his time in, and stuck with it. ● He occasionally speaks for free, to hone his craft, and to gain exposure. ● He became an author, and contributed his writing to others. ● He coaches people who want to become speakers. ● He sets personal performance goals designed to expand his mind. ● He speaks at conferences like Podfest Multimedia Expo. Tweet: Podcasting gave me validation and credibility. It made me unique. @davesanderson #RockthePodcast @JessRhodesBiz You can meet Dave Sanderson when he attends the Dream Business Academy Live Event in Orlando February 8, 9, and 10.  He will be learning how to build a Million Dollar Marketing Platform, and so can you. The conference features speakers who excel in marketing, videos, and podcasts. Day 3 offers a live Mastermind, designed to help you with your biggest business challenge. *To get $100 off your ticket, use the coupon code ‘Podcast' at checkout. Share this Tweet: The Dream Business Academy Live Event is where like-minded entrepreneurs go to expand their minds. #RockthePodcast @JessRhodesBiz   Dave Answers Listener Questions How do you position yourself for speaking gigs you want? - Dave's strategy is to work many different angles. Podcasting, blogging, social media, and conferences, are a few. How are you a great guest for specific podcast audiences? Dave has a pre-call with his clients to understand who the audience is, and in doing so, he finds out how he can add value to them and the host. Example questions are “What is most important for you, and what has to happen for us to achieve that?” Share this Tweet: The best question you can ask a podcast host is how to be the best guest possible for their audience. #RockthePodcast @JessRhodesBiz Do you write out questions for the host to ask you in advance? When Dave first started podcasting he was more spontaneous in his interviews; now he has a custom designed “One Sheet.” *Get your customized “One Sheet” from Interview Connections. How can you leverage being an alumnus, into being invited to speak at a University? Dave contacted the head of the alumni association and the head of the college magazine. To give back to your alma mater, offer your time to speak for free. How effective is getting a speaking agent? Dave says, through his speaking agent he can be more selective, and get a higher price point. Does Dave offer free coaching on his successful strategies? Yes. Contact him through his website, Dave Sanderson Speaks. Share this Tweet: If you want paid speaking gigs, become an author. It gives you credibility. #RockthePodcast @JessRhodesBiz   Speakers at the Dream Business Academy Live Event: Bob Burg — The Go-Giver Melanie Benson Michelle Prince Gary George Jim Palmer   Resources Mentioned: Dream Business Academy Interview Connections Dave Sanderson Speaks Social Media Examiner Entrepreneur on Fire Podfly Productions   *The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Guest expert Ben DeCastro is a Rhode Island native who dropped out of high school to play bass for Ringling Bros. Circus. When the bright lights of the big top dimmed, he became the Media Relations Specialist and Media Buyer for Cardi's, a local furniture store.  After years of perfecting his craft in social media, he ventured out on his own to create Big Ben Marketing & Consulting. Through this initiative, Ben helps businesses and media personalities take their social media game to the next level.   Big Ben's Facebook Marketing Rules: ● Carve out 2 hours every week to focus on FB marketing. ● Make sure your posts have correct & up-to-date information. ● Do not boost posts without setting target parameters. ● “Like” posts as your professional page. ● Keep it positive, to build credibility organically.   Tweet: Social Media IS the way to get quality leads for your business. #RockthePodcast @JessRhodesBiz   Facebook knows who their ideal clients are, be like Facebook. Find out who your ideal client is, how to market to them and how to attract them at Dream Business Academy Live in Orlando February 8, 9, and 10.  The event features speakers who excel in marketing, videos, and podcasts. There are a lot of sessions and tactical how-to's, that inspire you to think like an entrepreneur.  *To get $100 off your ticket, use the coupon code ‘Podcast' at checkout.   Tweet: You can target your Facebook post towards your guest's fan base. #RockthePodcast @JessRhodesBiz   Ben builds his fan base for his video series Carpooling with Ben with a small marketing budget and strategically targeted ads.   Make the Most Out of Your Interviews As a host, you will be investing time and money to get your guest ‘s interview out to the world, so you need to know who their target audience is. If you don't know who their target audience is, just ask them. Before sending a post, make a draft and forward it to the guest. Tell them you are looking forward to their feedback and if they think your post will get the best possible reaction.   Tweet: Your podcast doesn't have to follow a certain format. If you switch it up don't announce it just do it. #RockthePodcast @JessRhodesBiz   Create content specifically for the social media platform you are using be it Snapchat, Instagram, Youtube, Twitter, etc.   Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!   A special thank you to the sponsor of this show Dream Business Academy.  *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast' at checkout.   Speakers at the Dream Business Academy Live Event: Bob Burg - The Go-Giver Melanie Benson Michelle Prince Gary George Jim Palmer   Resources Mentioned: Dream Business Academy Interview Connections Ben DeCastro on Facebook Benjamin DeCastro Wicked Rhody Cardi's Furniture Carpooling with Ben School of Podcasting Beatitudes of Church Social Media Glenn the Geek   *The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Going to, and sponsoring, live events has been a successful lead generator and client acquisition tool for years, for Jessica and Interview Connections. She saw so much value in attending and meeting her clients face-to-face, she now speaks and exhibits at live events. Plus, she's an extrovert, so she finds the experience dizzyingly delicious.   Jess's Must Attend Conferences and Events in 2017   1. Wait, Wait Don't Tell Me — Chase Auditorium in Chicago, IL a. Along with Corey Coates, her co-host of the successful The Podcast Producers, she will be going where people who listen to podcasts will be gathering. Armed with a new sponsor, Shure mobile microphones, they plan to interview people attending the event.   Be *Shure* to subscribe to The Podcast Producers. S3 starts June 1st!   2. Dream Business Academy — Orlando, FL February 8, 9 & 10 a. Learn to be successful with the Million Dollar Platform. b. The event features speakers who can help you become a good speaker, or help you start writing your book. c. There will be a live Mastermind on Day 3. d. Jessica takes the stage to educate podcasters and guests! e. Get $100 off your ticket by using the coupon code ‘Podcast' at checkout.   3. Podfest US — Orlando, FL February 23, 24 &25 a. For podcasters who have a message, and are passionate about podcasting. b. Interview Connections has sponsored all three previous Podfest events. c. Jessica will be speaking and running a panel. d. PodFusion from Elsie and Jessica of She Podcasts.   Big Investments Bring Big Returns. 4. Social Media Marketing World — San Diego, CA March 22, 23 & 24 a. Jessica will be speaking at this huge conference.   5. Guys We F@#ked: The Experience — Boston, MA April 13 a. Look for a Podcast Producer Meet-Up.   6. Podcast Movement — Anaheim, CA August 23, 24 &25 a. For podcasters, by podcasters. b. Sponsoring this conference has tripled Jessica's investment.   7. Fincon Expo — Dallas, TX October 25, 26, 27 & 28 a. Jessica got ROI from her sponsorship investment.    b. The conference is marketing for the Financial Industry.   Jessica's Successful Sponsoring Strategy Your first exhibit can be daunting. Sponsorships can be $500–$2000, so you need to be sure your investment pays off in clients, through retention or acquisition.   Tips for a Successful Live Event ● Show up early in the morning to prepare. ● Dress for success. ● Don't do it alone. ● Never sit behind your table. ● Ask people what they do first. ● Have mints. ● Offer value-adds if clients sign up during the event. ● Close sales!   You can't replace a face-to-face connection.   Thank you to the sponsor of this show Dream Business Academy.  *Remember to get $100 off your ticket to the Orlando Live Event use the coupon code ‘Podcast' at checkout.   Speakers at the Dream Business Academy Live Event: Bob Burg - The Go-Giver Melanie Benson Michelle Prince Gary George Jim Palmer   Resources Mentioned: Dream Business Academy Interview Connections Ross Jeffries Fincon Podcast Producers Podfly Productions Shure Microphones Podfest US Glenn the Geek Dave Sanderson Marty McDonald Renee Brent She Podcasts Social Media Marketing World Social Media Examiner John Lee Dumas Guys We F@#ked Podcast Movement   *The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

The Rhodes to Success podcast is for entrepreneurs, podcasters, and people who leverage the power of content marketing, or use podcast interviews to grow their business. This weekly podcast is an important tool of many listeners who use the content, tips, and real life experiences to add value to their business, and their client's businesses. That is why today's podcast includes a special guest appearance from Nathan, a robot-loving, food-gnawing three-year-old with pink eye.   Jessica Rhodes Shares Her Content Schedule: Jessica is more than a mom, a podcast host and an author. She is a content creator who strategically delegates and outsources many functions of her business so she can consistently provide content for: ● The Rhodes to Success Weekly Podcast ○ Content must be provided one week in advance of publishing so audio editing and show notes can be completed by Podfly Productions.   ● Interview Connections TV, Weekly Videos ○ Jessica saved three hours a month outsourcing the video editing to Traffic and Leads.   ● Blog, Ezine and Print Newsletter ○ Fresh, written content is important because Google doesn't listen to podcasts. ○ Writing a good blog post takes time. ○ Jessica outsources this task to her VA/Ghost Writer Angela. ○ Important information is shared through the walkie-talkie app, Voxer.   ● Interview Connections: How to Rock the Podcast from Both Sides of the Mic Book ○ Re-purposing the book's contents is another task which can be outsourced.   So, when life gets in the way of an important podcast interview but you still want to maintain your content schedule, don't complain about how hard life is, adopt a problem-solving mindset and consider the pain points of your clients; then help them solve their problems with your content. Get clear on who your listeners are, and then create episodes that address their pain points. One of the great things about the Dream Business Academy Live event is learning about problem-solving through marketing, videos, and podcast episodes. The event also features speakers who can help you become a good speaker, or write a book. There are a lot of sessions and tactical how-to's, that inspire you to think like an entrepreneur.  *To get $100 off your ticket, use the coupon code ‘Podcast' at checkout. You will learn how to be identified as an expert and to create a celebrity persona, and build a million dollar platform.   Throw in the towel or get creative? Everyone has challenges. It's how you deal with the challenges, that makes you the best entrepreneur you can be. If, like Jessica, you have to cancel a podcast interview or deal with any of life's other curveballs: ● Be open and authentic about what is going on. ● Be honest about why you canceled. ● Ask for help. ● Know that people will understand. ● People get to know you on a deeper, more personal level.   Think about how you can make the experience valuable for yourself and those around you.   This is what it is like to create a ton of content, this is how it gets done, and much like Nathan munching into the microphone, it doesn't always sound pretty.   Speakers at the Dream Business Academy Live Event: Bob Burg - The Go-Giver Melanie Benson Michelle Prince Gary George Jim Palmer   Resources Mentioned: Dream Business Academy Interview Connections Interview Connections: How to Rock the Podcast from Both Sides of the Mic Fincast Podfly Productions Traffic and Leads Voxer   *The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Do you dream of being on the really big podcasts, to boost your credibility and increase your publicity? Josh Elledge, Founder of Savings Angel, joins Jessica to reveal how you can become a guest on the top 2% of shows in the field of podcasting.   If a podcast has more than 28K downloads per episodes per month you are in the top 2% on iTunes. ― The Feed   Are You Ready to Perform at That Level? Everybody knows exposure is everything. But, 99.9% of want-to-be-guests haven't acquired enough authority to be on the the show they desire to be on. The bigger the podcast, the more protective the producer or host is with their show. They like to work with higher authority guests. It's what keeps their podcasts at the top.   Josh's clear step-by-step process to build authority: Have personal stories ready to share. Build your authority online, especially through Twitter and LinkedIn. Become a guest on other podcasts (and do it a lot). Be authentic. Provide value to the show and host.   Top podcasters take their interviews and guest seriously. It's how they stay on top.   Jessica finds these tips help secure your spot: Build personal relationships, or get a warm introduction. Be able to pass the due diligence and vetting screens. Sometimes you have to pay to play. Consider yourself a peer, if you are not there yet, get there.   Today's episode is brought to you by Dream Business Academy. To get $100 off your ticket, use the coupon code Podcast at checkout. You will learn how to be identified as an expert and to create a celebrity persona, and build a million dollar platform.   Never underestimate the value of being on niche podcasts.  Who is your target avatar?   Josh Elledge Related Goodies: Jessica Rhodes interviews Josh Elledge on How to Get Traditional Media Exposure Podcast Savings Angel His Free Twitter Publicity Mastery Course   Other Resources Mentioned: FinCon Interview Connections Entrepreneur on Fire Mixergy Social Media Examiner Blog/Social Media Marketing Podcast   Learning with Leslie The Feed The Congressional Dish   *The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Thank you to today's sponsor, Dream Business Academy! Dream Business Academy is a 3 day marketing and business building live event where you will learn how to build a million dollar platform for your dream business. The event takes place in Orlando, FL February 8, 9th and 10th. To get $100 off your ticket, use the coupon code PODCAST at checkout. On this episode of Rhodes to Success I answer the question I often get from my clients who are guests on other shows: “Ok, Jessica, I really like being a guest on podcasts and I want to start a podcast! How do I do it?” This episode is not about how to edit a podcast or use a mixer. This episode is for the entrepreneur or business owner who wants to add podcasting to their marketing platform, and doesn't want their podcast to take up all their time.   Why being a guest is easier: 1. The startup costs for a guest expert are very minimal compared to hosting your own show. 2. You can learn what it's like to speak behind a mic and get ideas for your future podcast. 3. You have the opportunity to build an audience before you start your own podcast. 4. You can perfect your content as a guest expert, so know what you want to focus on with your own podcast.   Part 1: The stuff you do once, before you launch Come up with a name for your podcast Write the show description and get clear on your target listener Get podcast artwork designed Come up with a list of roughly 10 topics that you will address in your show, that way you don't get stuck on what to talk about or who to interview. Instead of coming up with a list of people you want to interview, come up with topics and find people who can help teach those topics. Audio branding and/or a voice over for the intro and outro. This is not necessary but a lot of podcasters do want this for their podcast. Submit your show to iTunes, Stitcher, Google Play and iHeart radio. Get an account with a media host like Libsyn.com Hire an editor, like Podfly.net.   Part 2: The stuff you do every week. 1. Book guests If you want to have a successful, well-respected and highly recommended podcast, then you need to make it super easy for your guests to get booked and scheduled! After all, if your guests enjoy their experience not only during the interview but before and after the recording, they'll become a raving fan and brand ambassador for your podcast. First, make sure your ask is clear and specific and they have an understanding of what you want to talk to them about during the interview. A confused guest is a frustrated guest! Next, make the scheduling process super easy. I recommend using a scheduler like Schedule Once. However, sometimes guests will not want to use a software and prefer a more personal touch. Never hesitate to call them and schedule a time manually. Ask your guest for only what you need, not everything you want. Request the contact info you will need the day of the interview (skype name and back up phone number), a brief bio or preferred intro, headshot, and any preferred suggestions or talking points. Communicate the fact that you ask for talking points so that you can steer to conversation to focus on the topic that will best spotlight them! If the guest doesn't schedule within 2 business days, or they don't send you their info, send a friendly reminder and follow up. Chances are they forgot! Send a confirmation email before the recording with whatever info they need to be prepared for the interview (your questions, your skype name), and most importantly, connect on social media and start building a relationship.   2. Prepare for your interviews There are two schools of thought with interview prep: Going in with no prep and having a completely organic convo Or doing a ton of research on the guest so your questions are super unique and tailored Either way is fine; just avoid having a scripted show flow that doesn't change from guest to guest Save to Dropbox Your editor and edit and publish it Your assistant can write show notes Your assistant can create a show graphic and promote it on social for you.   3. The last thing you must do is commit and be open to change. Your artwork may change, your audio branding may change, the format may change. That is all okay. Just don't give up! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

This episode of Rhodes to Success I reveal the top ten tools I use to run my online business, stay connected with my team, and work efficiently. I also cover how to use these tools to implement the blueprint for podcast interview success.   Key Points:   1. Google For Work   E-Mail This is the business account for Google. It's easy to set up email addresses. You use Gmail as your email but there's no lag time.   Google Drive This is an easy an inexpensive way to arrange client files.   2. Highrise This is a CRM (Customer Relationship Management software) This is under the Basecamp umbrella. Each client has a profile. Within a profile you can add tags e.g prospect. This can be linked to a Google Drive folder. There isn't as much storage for MP3 or PDFs. The user interface is solid. $20 month.   3. BaseCamp Project management software. This is used for each client's podcast. The client can have access to their Basecamp project.   4. Slack Instant messaging for the team. Separate and group channels. Has phone tool.   5. Voxer Great for verbal communication. Walkie talkie app. Sends voice messaging. Good for quick notes. There is free version and the paid version has broadcast chat.   6. Meet Edgar Self-filing social scheduler. This provides constant steams of Twitter, Facebook, and LinkedIn. Excellent for evergreen content.   7. DropBox Cloud-based storage. Means you don't have to save anything on your computer hard drive. Folders are sharable to enable others to have access. Accessible anywhere online.   8. Zoom Video conferencing. Has webinar feature. Can record calls. Multiple people on call via video. People can call in and just be on audio not video.   9.  Ring Central Can set up extensions for team member. App allows you to call from it. Can record calls. Allows for text messages. Phone messages are sent through via email on MP3.   10. Skype Must have for online business and podcast interviews. Only the highly trained ear will hear the difference between a double-ender call versus a call recorded on Skype.   How to use these tools to implement your blueprint for podcast interview success.   Google Spreadsheets This is a great way to track interviews. Put in the host name, email, mailing address, when the interview is recorded. Can be updated in real time. More than one person can access the sheet at the same time.   Resources Mentioned: HiRise Basecamp Slack Slack Video (Interview Connections TV) Voxer Meet Edgar DropBox Zoom Ring Central Skype   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

In order to see results from your podcast, you need to have a clear goal and a reason that you are podcasting. If you don't, you won't know how to track and measure your results. On this episode of Rhodes to Success, I talk with real-life podcasters about their podcast goals as hosts and featured guests.   Key Points: Goals There is a difference between having a ‘goal' for your podcast and having a ‘reason' you are podcasting. If you don't have a clear goal, you can feel directionless. When you are podcasting for your business, it is important to have specific goals around getting your listeners, as well as the person you are interviewing.   S.M.A.R.T Goals S: Specific M: Measurable A: Achievable R: Realistic T: Time-bound   Example Goals Podcast Hosts Grow the audience. Make money doing what you love. Relationship building. Make a deep connection to help someone and offer value. Earn a listener's trust. Learn from interviewees. Promote your own business. Grow your business and establish yourself as an expert. This is focusing on your exposure and level of authority. Market research through interviews, stories, anecdotal evidence. SEO. Empower others through vulnerability. Inspire, encourage, and motivate the audience. Make resources available. Longevity; podcasts exist indefinitely. Conversion tool. Featured Guest Provide value. Give back and serve in advance. Fast track network building activity. Exposure for your book or business. Expand influence and audience reach. Build site authority by getting link-backs. Permanent content marketing asset that builds relationship through intimacy of being in people's ears.     Goals for Podcast Interviews for A Business Owner When you podcast for your business, it is important to have specific goals around getting new listeners, people on your list, and the relationship with the person you are interviewing. Contact host for a free session. Be informative, put the interviewee at ease, and ask questions. Bring value to the listener and enlighten them in some way. Promote the business and profession.   My Goals I don't have S.M.A.R.T. goals as mine aren't time-bound.   Having a Podcast The reason is to provide answers to frequently asked questions from my clients. My target market is my clients, so I send specific episodes to individual clients when I think it will be of value to them. When clients see success with podcast interviews as a host or a guest, they stay as a client longer.   Doing Interviews I interview my clients instead of guests on the show. The stronger a relationship I have with my clients, the longer they will stay with the business.   Going on Shows as a Guest I go on other podcasts to build my network and have a low standard of entry.   Resources Mentioned: BoomerIncomeIdeas.com Betsypake.com http://magicandsteele.com/ http://steeleempire.com/ http://greatbeeradventure.com/ http://podcastfiend.com/ http://jenteague.com/ http://innovationecosystem.com/ http://www.yourwaytova.com/ http://www.mattcundill.com/podcast www.AuthoritySellingBook.com www.MarketingHuddle.com http://www.emiliocorsetti.com/ https://itunes.apple.com/us/podcast/butterflies-of-wisdom/id1060801905?mt=2 http://www.allaboutbreastfeeding.biz/ https://itunes.apple.com/us/podcast/life-gentleman-fashion-lifestyle/id1116526004?mt=2 http://rockyourretirement.com/ http://www.taramagalski.com/     Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

How do you make your podcast ‘look' good? This episode of Rhodes to Success I'm joined by my Podcast Producers co-host Corey Coates. We discuss how to make your podcast look good through audio and show notes.   Main Questions Asked What makes a good show notes page and why should podcasters do show notes? What should be around the player and where should it be on the website? What are podcasters doing that make people not want to listen to them?   Key Points: What Makes Your Podcast ‘Look' Good Sound. Website. Show notes.   Audio The interview format is still the most popular in podcasting but has the worst sounding audio. How can one have he ease of recording a Skype call but have a higher quality sound output?   Show Notes Show notes provide a higher value to the podcast listener. For a lot of podcasters it feels like an extra expense and they don't know why they spend money on it. You need to tell a listener what they are getting themselves into, should they decide to listen to a show. Outbound links makes it easier for listeners to go back and find what has been referenced on the show. Some podcast players have time stamped key takeaways so listeners can advance to specific sections of the show. Show notes should be complimentary to the brand, the voicing, and serve the listener. Not everyone wants to listen to a podcast but they still want the content that is taught. Show notes shouldn't just be a teaser, they should relay the content. If you change your attitude to show notes you can make them part of your content marketing strategy.   Ask the Listener Podcasting is an insular industry. Podcasters talk to each other frequently but often leaves the listener out of the conversation. Ask the listener what they want. Not each other. The industry is moving toward putting together surveys and focus groups to ask the listeners what they think and want. Podcasters are starting to survey those who don't listen to podcasts in order to understand how the show notes can better serve them. .   Podcast Player Never be ‘below the fold'. Your player should be on the front page at the top. Have a descriptive paragraph and embed the player followed by key takeaways. This needs to be highly visible for anyone who listens to podcasts. On your webpage add links to all the platforms for people to download and subscribe eg GooglePlay, Stitcher, iHeartRadio, and iTunes.   Why People Aren't Listening to You In general podcasters think that people are interested in every little aspect of their lives. We aren't. Shows are successful because the host is entertaining and talented.   Resources Mentioned: The Podcast Producers Podfly Productions  Trycast Rogue Amoeba ATR2100   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Should you advertise on podcasts? On this episode of Rhodes to Success, I chat with Jessica Kupferman, owner of the JKM Agency. We talk about what podcasting agents do, the costs of advertising, live reads, what stats to ask for, call to action, exclusivity, and when to expect results.   Main Questions Asked: How do you make sure the podcaster doing the live read is doing your business justice? Is it appropriate to ask people for their download numbers when considering advertising on a show? How do you ensure the podcaster is doing everything they promised? What does an agent do? What kind of call to action should the ad read have? How long do I have to wait until I see results of advertising on podcasts? Should I want to be the only sponsor on a podcast with exclusivity in mind? What success stories have you heard?   Key Points: Content Marketing Getting interviewed on podcasts is a great way to grow your business. Content marketing strategy is where you put out free and actionable content people can use and implement in their business. This attracts people, as they want to ‘hang' with you and can become clients. This can include blogging, videos, podcasts, emails, and newsletters.   Direct Advertising This is advertising your services and products with the goal of getting people to buy. As a business owner, start thinking about advertising on podcasts.   Advertising on Podcasts Who is your audience, and where do they hang out? How much can you afford? A $500 per month show has 7-10K downloads per month. If you don't want to babysit your ad campaign, you need an ad agency.   Live Read Podcast Advertising The fear is putting your business message in someone else's hands. Provide the host with live read copy points. It's okay to ask someone their download numbers if you are considering advertising on their show.   What Stats to Ask For Audience. Downloads per month. Downloads per episode. Social media community reach (Facebook, Twitter, Instagram, and Email).   Call to Action If the purpose is to get more sales, you need to mention the product, price, and coupon code. If it is brand awareness, a text call to action is effective.   How Long Until I See Results 70% of people are not in front of their computer when they are listening to a podcast.  The key to results is repetition. The advert needs to be played 3-5 in a row. 12 is a good campaign.   Exclusivity It's okay to be one of a few, unless what you are offering is the same as the other advertisers on the show. At the most, podcasters aim for 4 adverts per show.   Resources Mentioned: JKM Agency Mobit Midroll School of Podcasting Interview   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Where is the best place to source guests for podcast interviews? During this episode of Rhodes to Success, we discuss why you want to have guests on your show and the value that guests bring to your podcast.   Key Points: Dangerous Mindset A dangerous mindset is thinking that guests are a route to getting more downloads. If you start looking at guests as tools for higher downloads, you will get agitated if they don't share the show.   Guests Bring Value Understand the purpose of why you bring guests on your podcast. Guests can bring value to your show by helping listeners be more engaged with you and the podcast. Guests bring information you can't provide, or discussion that supports your topic.   Where to Find Guests Your Community Who is in your circle of trust? If you are just starting out, interviewing people within your circle is an easy way to get practice.   Current Clients When you interview clients, you build your relationship with them and increase retention. This gives you an opportunity to talk to your clients in a space that is not what they are paying you to do.   Ideal Clients A lot of people want to be speakers at conferences, so a useful strategy is to have a podcast and interview people who run conferences. Serve first by interviewing ideal clients. This is a great way to start a relationship.   No-Names There is huge value in interviewing people regardless of how well-known they are. The content is what makes a good podcast, not necessarily a big guest. Have guests on your show that listeners can relate to.   Recommendations from Guests Ask your guests if they have someone they think you should interview. Ensure you do your due diligence before asking for an introduction.   Ask Your Listeners The audience will tell you who they want to hear.   Look at Other Podcasts in Your Niche People who are interviewed on other shows are more likely to say yes to be interviewed on your show.   Amazon There are lots of subject matter experts on Amazon. Search for authors. Use the keyword search, and sort by publish date.   Twitter Click ‘follow' on the person you want to approach, and Twitter will show you three other similar people. Put a tweet out for people you are looking for.   Radio Guest List Subscribe to the emails. You can also pay $5 per month to be a member. This provides shows that need guests. You can also pitch yourself as someone who wants to be interviewed.   Know Your Why? Why are you podcasting? Know your goal before you know what guests you want.   Take A Step Back Think about how to incorporate guests on your show. You don't have to choose a solo show or a guest-based show. It's not either-or. It is okay to change the format of your show.   Resources Mentioned: Together Podcast School of Podcasting Real Estate Investing for Cash Flow Horse Radio Network Solopreneur Hour Radio Guest List Podcast Guests Biz Chicks   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

How can you evaluate what podcasts are doing for you as a podcast guest? After listening to this episode of Rhodes to Success, you will walk away with a clear blueprint on what you should be doing in order to get value and measurable activity and results as a podcast guest.   I'm not sure if and when these podcasts are being released. Stay in the loop when interviews are being scheduled. Create an internal spreadsheet to track the hosts, recording date, website, mailing address. Most hosts should email the guests when the podcast is live. If 6-8 weeks have passed and you haven't heard if an interview has gone live, reach out to the host and ask. As soon as the interview ends, ask when the episode is scheduled to be released.   I'm not sure if anything of value, measurable activity, is coming out of them [podcasts] for my sales funnel. In order to get measurable activity from podcast interviews, you have to give a clear call to action that can result in measurable activity. Give one clear and specific call to action. Be clear on who should be taking the action. E.g. “If you are…, I invite you to set up a free 15-minute call with me.”   John Pollock's Advice Rather than give out the corporate site, give out a funnel, such as LeadPages, and test them. If the people from the podcast go into a funnel and it doesn't work, then you need to change the page. Podcasting is marketing. Think of every podcast as a different audience, and you need to share that you are on a podcast. Podcasting is a symbiotic relationship. Guests need to promote the podcast too.   What makes a landing page convert? Be really specific with the headline. Headlines are the number one thing you can change out to increase conversions. Make sure your images speak to what is going on with your landing page. Ensure the form has a huge call to action button. The call to action button should not simply be ‘submit.' Landing pages shouldn't have menu items. There should be one specific goal.    Spend time on copywriting. This will convince someone to take action on your page.   Promoting Your Episode Doing the interview is only one part; there is a lot more you have to do in order to leverage the interviews. To get results from podcast listeners, you can't just rely on the host to do all the marketing to your audience. The strategy is to use a multimedia approach using images, videos, and podcasts. Use Meet Edgar to republish old content and cycle in new images. Add your podcast interviews on a media page so they are in one place. Always tag the host when you post on platforms.   Resources: John Pollock One-Click Lindsey Angelagreaser@gmail.com   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Everyone wants to be a guest but how can you be a great guest? This episode on Rhodes to Success I share my top tips for being an in demand guest and make the experience the best for both you and the host.   Key Lessons Learned: 1. Be easy to work with and help the host prepare. Make the host's job as easy as possible.  When the host feels you are being helpful they will be more excited to interview you. Be easy to schedule. Have your SkypeID, headshot, bio and potential interview questions ready. 2. Confirm the date/time with the host, show up on time and don't reschedule. Respect the hosts time. 3. Use a good microphone and headphones and record in a quiet space. ATR2100: Audio Technica 2100 is a good microphone. Always wear headphones so the hosts voice doesn't come out of the speakers and go back into the recording. 4. Send the host a copy of your book ahead of time. This is sending a gift as well as information to help them prepare for the interview. Offer to send a hard copy rather than an e-book. 5. Listen to the show before your interview so you know what the host's style is and read the host's bio so you can connect with them better  Listen to at least one episode or part of a few episodes. Get to know the hosts show flow. If you listen to the show it gives you an opportunity to give them a review on iTunes. 6. Thank you!! You can't say it enough. 7. Ask the host who their target audience and ask how you can make the interview a home run. Most hosts will be surprised by this approach. This demonstrates to the host you care about their show and not just promoting your own agenda. Tailor your interview to the audience based on the host's answer. 8. Use the host's name throughout conversation  Using the hosts name wraps them into the interview and spotlights them to their audience. If you spotlight the host, you will be spotlighted in return. This is the power of reciprocity. 9. Tailor your answers to them and their audience. Help make them look good. Compliment them  Make the host look good. 10. Give a ton of value. This is not an advertisement for your business.  Podcasts aren't about talking about your services but rather about providing value to the audience. 11. Give a clear call to action for what you want listeners to do and it's all about how you position your free gift. Make it special and make it valuable.  Only give one call to action. Position your offer so the listener feels that only they are receiving it. More than 50% of podcast listeners hear podcasts via the phone. So a text based call to action is a solid approach. 12. Follow up with the host and thank them again. Find a way to help the host reach their goals. 13. Share the show and help their audience grow.  14. 20% of the work is the interview, 80% of the work is you promoting and marketing it. Don't just share the show once when it goes live. Put it in your social media rotation. 15. Decide to commit. This strategy does not always produce immediate results. Sometimes the kind of show you think you want to be on is not putting you in front of the people who most resonate with your message.  Be prepared to tweak the content. Know you might not see a return on investment immediately.   Resources: Mobit  Traffic and Leads    Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

In today's episode I'm sharing with you a list of my favorite podcasts that I subscribe to and listen to every week. In episode 103, I talked about discovering new podcasts and focused on how to discover new podcasts in iTunes but most people listen to new podcasts because their friends recommended it to them. I want to share with you all the podcasts I listen to so you can get to know me better and so I can share the big lessons learned from these shows. All of the podcasts are linked to their iTunes page so click through, listen and let me know which of these podcasts you start listening to!   1.  RED - The Marketing Podcast for influencers The number one lesson I get from this podcast is consistency. David Hooper is the host and when the podcast started (he's over 200 episodes in now) he had a co-host, Laurel Staples, his now wife. She started focuses more on other business ventures but that wasn't the end of the show. David kind of refocused the show and kept it going mostly as a solo show with some interviews. This podcast teaches me a couple lessons: Number 1- David grabs your attention with the topic of the episode before the intro song starts Number 2- He KNOWS his target audience and he tells you who the podcast is for every single episode. Number 3- His is BIG on actionable content and big lessons but I believe places entertainment value over that. In one series he talked all about the IRS phone scam and even though he didn't see a clear business lesson come out of the first episode in that series, he continued. I subscribed because I was so entertained. 2.  LadyGang This is a guilty pleasure show for me. It's hosted by 3 women in Hollywood: Becca Tobin, actress most known for her role on Glee, Jac Vanak, CEO of clothing line Jac Vanak and Keltie Knight, an entertainment news reporter Each week they interview a female celebrity in Hollywood about what it's really like to be in ‘the business' They have total girl talk on air and are NOT lady like at all; they are snacking while they're recording and they share super embarrassing moments like having an itchy butt after a wax or pooping your pants (I think those were both from actress, Becca Tobin). I am in their private facebook group for fans of the show and the biggest thing I learn fro this podcast is how they also know exactly who their listeners are and their listeners are HUGE FANS. Their listeners can't WAIT for Tuesday; they end each episode with “See you next Tuesday”. Most importantly, they have fun recording. You can tell the three co-hosts look forward to their time together each week and listeners do too. 3.  Congressional Dish In my last episode of Rhodes to Success, I interviewed the host of Congressional Dish, Jennifer Briney so you'll hear in that episode exactly why I like this show so much! The biggest lesson you can take away from this podcast and from Jennifer is: She did almost no marketing for several years and has over 10,000 listeners an episode. How much time do you spend promoting and marketing your show vs. creating a quality episode? As a guest, I agree with Jason Swenk, who I interviewed for a client feature video. Jason said 80% of the work is promotion, 20% is the interview. If you are the HOST, I believe 80% of the work is creating a high quality show, 20% is the interview. The more time you spend on creating a high quality show, THE MOST people will share it organically! And that is what happened with Jen. Listen and learn! 4.  Sounds of the Trail A podcast about the ups, downs and switchbacks of trail life. This podcast is an audio journal of lots of people who hike trails for long periods of time. Host, Gizmo (that's her trail name) runs the podcast, but she has correspondents, listeners of the show who now take part by recording their story while they are hiking and send it to Gizmo to use in the podcast. Have you ever considered having correspondents on your podcast? What a creative way to include your listeners and create more content. 5.  Respectful Parenting Oh what would I do without my virtual parenting coach, Janet Lansbury! Each week Janet answers a listener question about a parenting struggle for those with babies, toddlers and 3-4 year olds. The episodes are short and to the point but because they're actual questions from real parents, you can relate to them. The marketing lesson: without fail, at the beginning and end of every show, Janet reminds you that both her books are available on audible.com, apple.com and Amazon. It's smart that she's only telling you about the audio books because as podcast listeners we are MOST likely to want an audio book; we are auditory learners! 6.  The Biz Chix podcast Natalie has allowed her podcast to change and evolve over the years as her business has grown and evolved. She didn't get locked into a format or consistency that didn't work for her and because of her focus on her target audience her downloads have grown dramatically.   Below are the podcasts I recommend you check out, but not podcasts that I talked about in detail on today's episode: The Messengers Reply All Science Vs. The Way I Heard It The Feed: The Official Libsyn Podcast Homeschooling IRL On Air With Ella She Podcasts Mostly Mom with Tia Mowry Profit Boss Radio School of Podcasting Happier with Gretchen Rubin Serial Podcast Movement Sessions Start Up Podcast The Walking Dead ‘Cast The Ask Gary Vee Show ParentCast Glambition Radio with Ali Brown Slate's Working Slate's Mom and Dad are Fighting    My other podcasts: The Parenting Rhodes The Podcast Producers   Join me for my live webinar! Text ‘rock' 72000 Jessicarhodes.biz/webinar   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Jen Briney is a trailblazer in crowdfunding podcast journalism. During this episode, we talk about what actually goes into producing an episode of Congressional Dish, and discuss downloads, listener-based financial models, what it's like to get bad reviews, and how you can grow a big audience by focusing on creating solid content.   Main Questions Asked: When did you introduce the Listener Contribution Model? Talk about the behind the scenes production work on Congressional Dish. Do you mingle with the other podcasters in your category on iTunes, or just focus on your own thing?   Key Lessons Learned: Congressional Dish Podcast The first episode released in Sept 2012. Congressional Dish involves reading and outlining a bill. It is entertaining, educational, and has opinion. The show has two episodes per month, and Jen does all her interviews in one week.  The research alone takes a solid week. The show is high in the Government category on iTunes, but Jen doesn't feel as though she is in the political clique. Jen will fire at certain people for job-related scandals but not personal scandals.   The Funding Model The show is an advertising-free space and makes money from listener contribution.   Show Notes & Outsourcing The show notes are the most valuable part of the show, as there are links to actual provisions. Jen hired an audio engineer to edit the show, which saves her a day of work.   Download Stats After 30 days, if your episode has 165 downloads, you are doing better than 50% of the podcasts on iTunes. Congressional Dish garners 10,000 downloads per episode.   Marketing It's good to market your podcast from the beginning, but don't let it replace quality content.   Point of Difference So many podcasts are using the same ‘recipe' and same questions. Be different.   Journalism & Journalists There are a lot of people who call themselves journalists but are actually pundits. The question is, ‘Are you delivering information or opinion?' Congressional Dish also has opinion and slant, but the information is always backed up rather than made up.   Resources: Congressional Dish Electoral College Episode Horse Radio Network Walking Deadcast Heather Havenwood: The Win The Ladygang   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

My biggest FAQ is “How do I do it all?” During this episode, I pull back the curtain and reveal my top 5 secrets on how I do it.    Key Lessons Learned: Secret #1: Decide That You Want To Do It At some point you have to decide you want to create a weekly podcast, blogs, and videos. You have to want it enough to do the work it takes to get there. Hire and manage a team. Hiring your first team member is putting the cart before the horse, as you are hiring them before you truly know if it will lead to more clients and greater revenue. Wealth rewards risk. Wealth rewards speed. Every time you bring in a new team member, delegate, or create a new system, you are taking a risk. Delegate.   Secret #2: Hire A Coach  Invest in coaching. Mastermind from an early stage.   Secret #3: Mindset Embrace solutions, not excuses. Live abundantly. Make a conscious decision to have a solution-oriented mindset. The common denominator of failure is excuses. When you own your failure, you won't like it, but only then can you own your success.   Secret #4: Million Dollar Platform Video Marketing. Podcasting. Speaking and getting interviewed as a guest. Become a celebrity expert (embrace your authority as a celebrity in your niche). Social Media Marketing. Client Retention. Become an Author. Masterminding. Content Marketing. Email and E-Zine.   Secret #5: Attend Conferences Go to the conferences where your potential customers and clients will be. Ask questions at the end of sessions (make sure to clearly say your name and business before asking your question). Network and start to build relationships. The retention aspect of attending conferences is taking existing clients out to dinner. Invest in attending a conference, and promote it before you apply to be a speaker. Invite the conference founder on to your podcast.   Resources: Podcast Mid-Atlantic  The Messengers Doc Natalie Eckdahl Jim Palmer Melanie Benson Million Dollar Platform (Graphic)   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

This episode of Rhodes to Success we cover how to grow your podcast audience. If you implement all the ideas in this episode, and don't give up after a few months, you will definitely see your audience grow. During this episode, we discuss online and offline marketing, as well as networking.    Key Lessons Learned: Online Marketing   Good Website Your website must have podcast show notes and links. If your website is bad, people won't stick around. A fancy website and iTunes reviews can make your show look bigger than it is.   Social Media Be consistently marketing your show on Facebook, Twitter, LinkedIn, Pinterest, and Instagram.   Meet Edgar This is a social media scheduling tool that is $50 per month. Upload your content and set how often you want your posts shared on social media. Other options are Buffer and Hootsuite. Know that posts you create manually will get more views.   Graphic Design Tools Canva Pic Monkey Relay That Unsplash (stock photos)   Virtual Assistant VAs can be used to do the following busy work: Write your tweets, posts, blog posts Create graphics Upload to the scheduling platform Monitor engagement   Facebook Groups Create one for your podcast. Interact and engage in groups as a member. When you join a new group, it's important to read the rules. The She Podcasts group is good for female podcasters.   Promote to Your Email List This is an action people often forget. Test and experiment with your email list. Regardless of how often you email, you must stay consistent. Email open rates are typically 5-10%.   Destinations iTunes Stitcher Radio Google Play I Heart Radio YouTube Sound Cloud   Networking & Relationships   Go on Other Podcasts Choose podcasts in your niche as a guest.   Interview your listeners, clients, and peers. Celebrities on your podcast is not the secret to success.   Be Bold Be vulnerable and say things people aren't saying. People share shows that move them and stand out.   Resources: Meet Edgar Hoot Suite Buffer Canva Relay That Unsplash stock photos Biz Women Rock Course on Facebook Groups Biz Chix Podcast Junkies The Coaching Jungle She Podcasts The Lady Gang Profit Boss Radio The Traffic and Leads Podcast Dear Mattie Show Get booked on other podcasts as a guest   Live Webinar:  Text ‘rock' 72000 Jessicarhodes.biz/webinar   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Want to know how to become a marketing machine? This episode of Rhodes to Success we talk about the benefits of starting out in podcasting as a guest expert, marketing your business on multiple platforms, and the top 3 reasons you should start a podcast.   Key Lessons Learned: Start as a Guest Being a guest expert is an excellent first step to getting into podcasting. There's not pressure to produce and launch an entire podcast. Build your network. Every time you are interviewed you are expanding your business relationships. Leverage the power of being a guest.   Market Your Business on Multiple Platforms It's important to create content on different platforms as audiences learn in different ways. This includes audio and visual such as podcasts, videos, blogs, in person events, online and hardcopy newsletter.   Reasons to Start a Podcast Powerful Way to Market Your Business Having your own show is an amazing marketing tool for your business. Provide content that is valuable and relevant to your audience. When you provide content for your current and potential clients need they will stick to you. Everything you do with your marketing is like adding another layer of glue to the relationship with your customers. Interviewing guests make you as the host a peer rather than a fan. Position Yourself as an Authority Podcasting positions yourself as an authority in your niche, listeners, and within the community. If you have a podcast centered around your topic, be a guest on other podcasts and create video you set yourself apart as the authority. Every time you create a piece of content it comes up in Google search results. Being the best at what you do isn't enough. You have to be an authority figure who is creating content and attracting people to you via that content. Provides Content to Share When People Ask Questions Instead of crafting a long response in forums and Facebook groups. Leave a link to your podcast.      Use Your Platform to Highlight Your Clients and Listeners You have a platform and space where you can bring exposure to your community and clients. Interviewing clients and listeners on your podcast is a great way to deepen your relationship with them.   Resources: Gene Hammett Leaders in the Trenches Brad Baldridge Taming the High Cost of College Dave Jackson School of Podcasting Jim Palmer Stick Like Glue   Webinar:  Text ‘rock' 72000   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Joe Pardo joins us for a fireside chat on this episode of Rhodes to Success. We talk about video content, podcasting and the iTunes algorithm, how to rock the podcast from both sides of the mic, and The Parenting Rhodes podcast.   Key Lessons Learned: Video Not everyone listens to podcasts. (Even people who love to podcast!) The tips and topics are the ones most obvious to you but not everyone knows.    iTunes The search algorithm within iTunes isn't the best, even for basic keywords that are exact matches. Ensure you fix your descriptions, and work on your episode titles.     Rock the Podcast from Both Sides of the Mic   Getting Booked as a Guest Expert Getting booked on podcasts is so popular, as it is easier for people to get into podcasting by starting out as a guest. Being a guest means there is a smaller barrier to entry and you don't have to worry about recording, editing, producing, or launching.  Learn how to write a pitch that is good and that podcasters will actually read and like.   Rocking Your Show as a Host Have a good interview that the guest actually wants to share. If you aren't a good interviewer, they won't share. If your guest is on multiple shows per week, yours might not make it into their promotion. Big celebrity guests are mindful and strategic in what they put out to their community. Guests are not going to email their list about an interview on another podcast. Having guests on your show is not the key to growing a large audience. Listeners are there for you, not the guest.    Online Presence Whether you are a guest or a host, your online presence is crucial. Having an amateur headshot has kept people from being booked as a guest.   Why Podcasting? Marketing strategy. Way to get your voice ‘out there.' Connect with people.   Resources: The Parenting Rhodes The Mid Atlantic Podcast Conference    Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

When it comes to podcasting a lot of people wonder if people are listening and if it's worth their time. This episode of Rhodes to Success we discuss what really matters when it comes to audience size, what's the truth behind audience stats, how to get your ducks in row, and what it means to be a great guest.   Key Lessons Learned: Who Is Listening to Podcasts Even though 60% of Americans listen to podcasts, this doesn't matter. What matters is how many people are actually listening to the podcast you might appear on. Not a lot of people are listening to the podcast you will realistically be interviewed on as a guest expert. This isn't a bad thing!   The Real Audience Stats If you publish a podcast episode and a week later you have 150-170 downloads you have more listeners than more than 50% of the podcasts on iTunes. Download stats are not public so you never truly know what audience size a podcast has.   Niche Audiences The audiences and listeners you speak to are incredibly targeted and niche. Focus on whether or not the content is relevant and if the target audience of the podcast your target audience as well.   Get Your Ducks in a Row If you want to see results you have to have all the pieces lined up before you do your podcast interview.  Ensure your content is relevant to the audience. Have a call to action that motivates listeners to go to your website. The website needs to be good enough so when people go there they hang out and stay connected.   Being a Great Guest Don't be concerned with ‘what' instead look at the ‘who'. Focus on relationships with the host before, during and after the interview. Over-deliver on value and make the host look good. Tailor your answers to the audience. Podcasting is a great way to have a conversation with a potential client whether that be the host or the audience. Enact the ‘serve first' strategy.   Resources: Text ‘Rock' to 72000 to register for webinar It's Time to Sell Libysn Podcast Producers Dream Biz Academy   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Are you a guest who wants to find shows that are in your target market? This episode of Rhodes to Success we discuss podcast discoverability. We teach you the basics of your show being searchable iTunes and discuss why you should have good artwork, an appropriate podcast title, solid episode descriptions. During the show we also cover why you should dive right into the content and have solid sound quality but not obsess over having an amazing microphone.   Key Lessons Learned: iTunes Store Go to the iTunes store and search your keywords e.g “living on a boat.” Start with a broad category and shop through all the shows and sort from there.   Categories There are about 15 different categories of podcasts. Within each category there are sub categories. E.g the arts category has 6 sub-categories.   Sub Collections These are in the sub-categories iTunes:     New and Noteworthy What's Hot Top Podcasts Top Episodes All Podcasts    Podcast Artwork When you are thinking about a new listener finding your show you must consider the artwork. The artwork needs to grab the attention of the ideal listener and be relatively descriptive of what the show is about. If a brand new listener finds it they need to know exactly what they are going to get.   Podcast Title The title of the show and overall presence on iTunes needs to be attractive to the audience.   Show Description Don't just stuff the description full of keywords and try to game the iTunes search system. If a potential listener found your podcast and read the description would it tell them the following: What the show is about. The goal of the podcast    Who is listening (the target audience and ideal listener)   List of Episodes Episode titles are key and need to describe what the podcast is about. The tile needs to be relatively descriptive about what the person would get out of listening to that episode. If the title is the name of the guest that works for big celebrities but not much else. There are differing opinions on whether or not to include the episode number in the title. There is a limited space in iTunes for the episode title   Once A Podcast is Found You have 3 minutes to get the audiences interest. It often takes podcasters way to long to get to the point of their podcast episode so people click stop and never go back to the episode or show. When you open the show and only speak to veteran listeners you isolate the audience members who are brand new.   Content Focus on valuable entertaining content your audience will care about.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

Are podcasters reporters, journalists, entertainers, or teachers? On this episode of Rhodes to Success, we investigate just that and discuss how to make your podcast compelling and worth sharing.   Key Lessons Learned: Get More Subscribers Brilliant copywriting starts with a question. People want actionable content but also want to be entertained. What story arc can you produce to get listeners to subscribe.   Shareability You need a podcast that is worth sharing. It needs to be intriguing and entertaining so people can't wait to share it. When you view yourself as not just a podcaster but as a reporter, entertainer, or journalist, your show becomes better.   Get Inspired Listen to the procasters, not just as a fan but as a student. Listen to what is created when there is a huge production team behind it. Get ideas of what to do with your show and what to avoid.   How to Make Your Podcast Compelling and Worth Sharing   1. Add Depth to Your Show Use audio clips, music, conversations, and listener voicemails. Ensure you have rights to use the music you've chosen. Use your iPhone voice memo app to get listener feedback on the go.   2. Record Audio In-Person Lots of podcasts are recorded either solo or via Skype. However, in-person interviews can offer a lot more chemistry.   3. Record Out in ‘The Wild' Sometimes having background noise is cool and adds depth to the show. Ensure you describe your surroundings when you are recording on location.    4. Get Vulnerable Get real and share personal things about your life. Don't try to be perfect. People will feel as though they are more connected with you and really know you on a personal level. Your podcast is a safe space where your listeners love you and genuinely want to get to know you.   5. Be a Teacher If you have an interview show and are interviewing guest experts, try a solo episode and monitor the engagement.   6. Epic Rants and Monologues When you get on your soapbox and have an epic rant, it brings a loud voice to a topic that people are thinking about but not talking about.   Resources Mentioned: RED Podcast (David Hooper) The Parenting Rhodes She Podcasts – Ep #105 Letting People Down and Giving People Cash Biz Chix – Ep #226 Business and Babies School of Podcasting – Are Review Swaps Hurting Podcasting?   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

On this episode of Rhodes to Success we celebrate episode 100! I talk video marketing and reveal why it took me more than a year to record my first podcast. I also share my personal tips on how to get to 100 episodes, the top 5 most downloaded episodes, and the ultimate resource list for podcasters.    Key Lessons Learned: Video Marketing Your first few episodes are going to suck, so accept it, just move through it, and get better. For the majority of the videos, a Canon HD is used, and more recently an iPhone 6 without a lapel microphone. Use music as your audio branding. Get clear on your message. Practice getting right to the point. Evolve with what works for you and the audience. It's okay to not know the tagline and hashtag on Day One.   Tips to Get to 100 Episodes Stay committed and keep doing it.    Start your podcast with a clear focus on the show. Remember, you are doing your show for your listeners but also for yourself. If you change the show or branding, let it evolve and just keep going. Put yourself out there more and take your marketing seriously. Don't obsess over your stats! Not every show needs to have a huge audience. Mine has 200 downloads within the week of release. Remember, your listeners are listening for you not your guests. They should like them, but they don't show up for them. If you are bored, seek out someone who is doing a show you like and mastermind with them.   The Top 5 Most Downloaded Episodes of Rhodes to Success 1. How to Make a Career Following your Passion (Maura Sweeny) - 745 downloads 2. Video Marketing Made Easy (Mimika Cooney) - 452 downloads 3. How to Work with Millennials (Lee Caraher) 4. Virtual Assistant Support (Lyndsay Philips) - 394 downloads 5. Build Your Business by Appearing as a Guest (Tom Schwab) - 392 downloads   Stats Stats will tell you what people are coming to your podcast for. Look at your download stats and analyze them rather than getting sad, frustrated, or happy for the wrong reasons.   Who to Work With in Podcasting Nathaniel Boyle Chris Ruppert Caye Howe Podfly Podcast Promo Graphics Jim Palmer BizChix   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic 

On this episode of Rhodes to Success, I speak on how to reach out to podcast hosts to present yourself and get booked as a guest expert.   Key Lessons Learned: Why Podcast Interviews? You are speaking to a targeted and engaged audience who is there to learn. People will feel like they know you. It allows you to create relationships with partners in your industry. People spend more time with a podcast than they do with a blog.   Are You Ready for the Spotlight? Podcasters want guests on the show that have content to share. Start creating content on your own platform before going out and getting it on everyone else's platform. The ideal scenario is to do a trade. Be on someone's show and have them on your show.  Personal branding is important. Make sure to position yourself as a celebrity and have a strong social media presence.  Have a product or service that people actually want.   Pitch the Right Shows Be clear on who your target audience is and reverse engineer it by finding podcasts they would be listening to. What are the pain points of your target audience? Source shows from iTunes, Stitcher, and Google. Don't just aim to be on ‘big shows.'   Write a Solid Pitch Letter Do your due diligence. Figure out who the target audience is and what the goal of the podcast is. Listen to the podcast and get to know the host so you can mirror the humor. Articulate who you are, what your content is, and how that content will be valuable to the listeners. The podcasters' goal is to bring valuable content to their audience.   Contact and Follow Up A phone conversation is the most effective way to pitch a podcaster. Social media is a great way to get in touch as a first point of call. Ask to pitch. It seems counter intuitive, but it builds ‘yeses.' When you can get the host to say yes multiple times, they are more likely to say yes. Follow up on pitches.   Interview Prep Make the host's job as easy as possible. Give them everything they need and be a great communicator. Include the guest bio in third person, headshot and Skype ID, and your interview talking points or questions. Schedule the interview promptly. Make sure you have a decent microphone. An ATR2100 is about $50. Listen to the podcast before you appear on the show.   Deliver Amazing Content Remember, you are there to add value not pitch. You will attract people to you through your free knowledge. Thank the host for having you on the show. Tailor content to match the audience. Use the host's; name they will like you more and promote you more. Incorporate stories into your interview. Stories position you as being credible and have experience rather than spouting facts and scenario. Don't hold back; give a lot of value. Podcasts are pitch-free zones, so plant seeds instead of sell. Compliment and promote the host's business. Figure out what they are trying to promote.   Have a Call to Action The goal is to drive targeted traffic to your site and collect emails. The best way to do this is deliver an interview with personality and compelling content. Ensure your call to action is clear, specific, and easy to remember. Have one call to action rather than give too much. Ideas include a video series, free call or consultation, webinar, book, and PDFs. The call to action must be related to what you were interviewed on.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Thinkific Radio Guest List

On this episode of Rhodes to Success, we cover the 5 reasons podcasters will not book you. These tips come from my personal experience booking guests as part of the thousands of bookings completed by the Interview Connections team.   Key Lessons Learned: 1. Bad Headshot When you are a guest on a show, you become a brand ambassador of that podcast. If you have a bad headshot, it reflects poorly on the host and the show by association. You need to look professional. It's nice to have a professional photoshoot, but smart phones such as the iPhone 6 do an amazing job. The type of photo you choose is a branding decision. It says a lot about you as a person and signals how you conduct business. Make sure your headshot matches your brand. When your headshot doesn't look like you actually look in real life, it builds a level of distrust.   2. One Sheet  There needs to be an established online presence, which includes social media and a website that confirms your experience and accomplishments. The purpose of a one sheet is to provide podcast hosts with all the information they need in one place. The one sheet should be designed and branded as an extension of your business. Ensure your bio is on your one sheet. This must read in third person so the guest can use it as your introduction. Include interview topics and questions on the one sheet as a sample for the host. Also have your contact information, socials, and Skype ID on the sheet so the host has all your details in one place.   3.Bio If your bio is too short, the host won't have enough information about you to decide if you are credible and a good fit for the podcast. If the bio is too long, the host may not read it. The best length is 3-5 sentences and written in third person. Highlight the best part of your professional life that showcases you as a great guest for the podcast you are pitching.   4. How You Communicate Over Email If the guest doesn't reply to emails promptly, hosts will question if the guest is actually interested in being on the show. Are you showing gratitude in your email communication? Are you being a giver and asking, “What else do you need?” Are you showing ‘diva-like' tendencies and not trying to make the show a success? Tone is lost in text, so communicating in email can be lost in text. Be careful with how you communicate with show hosts over email.   5. Content Having content that is not valuable or relevant to the host's audience will mean you get rejected. Each email you send should be customized to the show you are pitching. Spotlight the relevant part of your personality, expertise, or interest according to the show. It is not the host's job to read your bio and figure out how you would fit into their show. It is your job to show the host how your content is valuable and relevant to their audience. If a show is weekly, then you need to convince the host that you are one of the top 52 people in your industry.   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned The Nice Guys on Business Podcast

On this episode of Rhodes to Success, I interview Julie Waller, who has been a strategic coach since 1997. She is passionate about the Unique Ability discovery and works with hundreds of entrepreneurs and team members in one-on-one sessions, helping them identify and create a life around their unique ability. During the show, we discuss top 5 strengths, discovering your unique abilities, the four characteristics, and the naming and activity paths.   Main Questions Asked: What is Unique Ability? Do people use Unique Ability in their personal life, work life, or both? What are the four characteristics? What are the naming and activity paths?   Key Lessons Learned: Jessica's Top 5 1. Communication 2. Futuristic 3. Achiever 4. Activator 5. Maximizer   Unique Ability This is what you are naturally good at and passionate about. Your Unique Ability shows up in the activities you do every day. When you look at your activities, you can assess where the underlying talents are. Your Unique Abilities are who you are when at your best. Self discovery helps you find the type of work that you do best. It often helps looking at your Unique Ability through your business lens before your personal lens.    The Four Characteristics 1. Superior Skill When you do an activity in your work or life, assess if you are really good at it. Ask yourself and others what your skill level is. Superior skills are things that you are naturally good at, and are not necessarily learned. 2. Passion This is something you are driven and motivated by and want to do more. 3. Energy Your Unique Ability gives other people energy when you are doing it. 4. Never Ending Improvement This is when you are already good at something and you want to keep getting better.   The Activities Path List all the activities you do every day starting with what you do for work. Once the activities are listed, ask if each activity meets the four criteria.   Excellent Activities: You don't have passion for these activities, but still have a superior skill.   Competent Activities: You can do this, but are average at it and a lot of people could do it better than you.   Incompetent Activities: You aren't good, and experience failure. Once you have broken your activities into categories, delegate a percentage to each. Figure out how to free yourself up from the energy draining activities. Exponential results will come from focusing on the stuff you are really good at.   Jessica's Personal Case Study Create your activity inventory. Put each of your tasks into the four categories.   Jessica's Primary Tasks Bookkeeping. Checking emails. Checking Slack. Client calls. Podcast. Proofing the blog. Training calls. Guest booking. Get coaching. Producing weekly videos.   Coaching Tips Tell the truth about your skill level. If others would agree, you have a superior skill. Check your passion level and mark it as your Unique Ability or excellent. Keep your feelings about the activities separate, and focus on the skill level.   Jessica's Unique Ability Cold calls. Podcasting. Client training.   Jessica's Excellent Activities Slack. Pitching and booking interviews. Video marketing.   Competent Activities Emails. Blog, editing, and posting.   Incompetent Activities Bookkeeping.    Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Unique Ability Strategic Coach

On this episode of Rhodes to Success, I interview Stephen Christopher about his show The Business Revolution podcast. This is another in the case study series where we peel back the curtain and look at the real-life mechanics of what it takes to launch and produce a podcast. We discuss target audience, format, facing fear, why guest interviews are a better way to grow a podcast, how podcasting fits into a weekly schedule, marketing, and email lists.   Main Questions Asked: What inspired you to start a podcast? How did you get over your fear of podcasting? Tell us about the format and frequency. Has it changed? How do you see guest interviews as a better way to grow the podcast? What were your expectations on how podcasting would fit into your schedule? Tell us about how you have been marketing the show. What marketing tactics are effective with regards to downloads? What is working for you in terms of emailing your list?   Key Lessons Learned: Target Audience  The show is for business owners who are running a business and are moderately happy with it, but are working too much and can't figure out how to get to the next level. Figure out who your ideal audience is and how to get in front of them.   Format Before launching, Stephen thought the episodes would be between 12-15 minutes. Originally, Stephen planned for the shows to just be him, thinking that no one would want to be a guest on his show. He is now moving toward more interviews. Episodes now run between 20 to 70 minutes.   Guest Interviews This is a way to grow the podcast, as you have access to your guest's audience. A lot of times interviewees have their own podcast and you are invited to be a guest on their show.  Guest interviews are a great way to build professional relationships.   Scheduling & Time Management Stephen records a lot of the solo shows on the weekend and does the interviews during the week. Stephen has an executive assistant and someone who produces the show. To run a podcast, you need to be able to delegate or have money to pay people to do the behind the scenes work.   Podcast Marketing You have to find ways to stand out in front of your ideal client or audience. Even the people who are subscribed to your podcast and you think are listening need weekly reminders.   Email List Email filters are increasingly getting difficult to get past. Follow the people who are making a good living doing it do. Stephen is taking all his email titles and reducing it to one or two word titles. The emails are aimed at entrepreneurs, so it is sent out early on Tuesday in order to catch them before they go to work. Keep yourself out of spam filters by not putting too many links in the email. The Business Revolution podcast has a separate email from Stephen's business.   Progress The show you start with isn't always the show you end up with. Sometimes it's not about download numbers but more about trending up. It can take 6 months to find your groove and to be sure you are getting the right guests, have the right format, and are targeting the right audience.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Seequs Digital Business Revolution Podcast Stephen@seequs.com

On this episode of Rhodes to Success, we continue our case study series where I ask guests how they use their podcasts to market and grow their businesses. Philip ‘PT' Taylor is the founder of FinCon and host of The Money and Media Podcast. He joins me on the podcast and discusses starting, marketing, and executing a niche conference, as well as how his podcast is an additional platform for the conference.   Main Questions Asked: Tell us about FinCon and when you started it. Was marketing and content marketing missing from the personal finance and investing world? What were you thinking when you decided to put on a conference? How did you market the conference and get people to attend before you launched your podcast? How was the podcast introduced to the mix? When did you introduce the podcasting track to FinCon? Talk about having a podcast co-host. How has the podcast helped marketing, and what have been the results with FinCon attendance?   Key Lessons Learned:   FinCon This was founded in 2011, and is a national conference where money and media meets. FinCon took the three pillars of finance, social media, and affiliate marketing and combined them into one conference.   Starting A Conference It was PT's love for the community that was the catalyst for starting FinCon. When starting a conference, ensure the people you want to get together already want to get together badly. Open source the conference and let the community tell you what they want, and help build it with regards to locations and sessions. This helps the community having investment and ownership with the conference.   Marketing the Conference Prior to the podcast, there was a blog, social media channels, email list, social proof that other people from the community were coming to the event.  Use the authority of attendees to leverage ticket sales. PT developed a print magazine that circulated leading up to the conference, and featured the agenda and list of speakers.   Podcasting The podcasting track at FinCon was introduced in the forth year of the conference. Live podcasting was allowed at the event since the second year. PT started The Money and Media Podcast on his own and brought in Joe Saul-Sehy as a co-host. The podcast hasn't increased conference registrations. However, it provides the opportunity to celebrate conference speakers.   The Money and Media Podcast Downloads The podcast download stats are in the hundreds and isn't taking off beyond the existing community, which is around 1,500.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Money and Media Podcast FinCon

On this episode of Rhodes to Success I interview Frank Sardella who uses his podcast Will Work 4 Patience a way to market his chiropractic business. This episode is another in the case study series as Frank and I discuss how important your backstory is in positioning yourself as an expert, the importance of the niche, whether or not to create a pilot episode, predictability and evolution, and monetization.   Main Questions Asked What is your business and how do you make money? Who are your clients and when did you start your business? What was the turning point of getting into podcasting? What were your expectations going in and how did your perspective change the longer you podcasted? Why did you create a pilot episode and do you think it's a good idea? Do you see as podcast sponsors as distracting the audience from what you do?   Key Lessons Learned Getting Into Chiropractics Frank got started in chiropractics after a chiropractor saved his live more than 20 years ago. Within 3 months of taking a job at the chiropractor chain he was promoted to the role of director of marketing and learned the ropes of the industry. Frank decided to help thousands of chiropractor help their patience in order to have a bigger impact and help millions of people. He connected his art, advocacy and public speaking and expanded to modern wellness professionals. Frank has a system of face-to-face marketing and e-marketing, which is the model of his business on how he generated revenue. In 2011 Frank discovered online conferencing, which revolutionized the business and enabled him to work with people globally.   Backstory and Creditability When you use a podcast as a marketing tool you need to position yourself as an expert and let people know what you do. When people consider working with you they want to know who you are as a host, your backstory and if you are credible. In order to have credibility you need to put some of yourself into your show and demonstrate passion and purpose to the listener.   Your Niche Its not enough to say you just want to do a podcast you have to have something to give. You have to have a niche and avoid being general.   Podcasting In radio you do a live broadcast and it's gone forever. With a podcast, you do an episode and it's there forever. Many podcasters use elements from different media in each show. It took Frank 2-3 years of recording 20-30 episodes to just get the show well and truly rolling. The podcast isn't about getting coaching clients first, its about getting listeners and readers of the blog. Podcasting is about providing so much value that it brings people into your community.   Expectations, Patience and Pilot Episodes From the time you start to when you see the results could be an obscenely amount of time. Pilot episodes help create the platform and enable you to figure out where you want to go from there.  Glean format from other podcast rather than content.   Format: Predictability & Evolution After about 5 episodes you need to get into a rhythm and be consistent with the format. Every episode should be predictable.  It's important to evolve and let the show go where it will go. The biggest evolution should be due to feedback. You have to be okay with testing something and it not being a good idea.   Monetization & Affiliate Marketing Frank had the idea of affiliate marketing before he had the idea of the podcast. The types of affiliate relationships you want to build are those that come through you but build the relationship you already have. If the client wins then you win. Can you expand on your niche and make it valuable to the sponsors?   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Chiropractic Marketing Advice (Podcast) Ready Fire Aim (Book)

On this episode of Rhodes to Success I interview James Kevin O'Connor in a new mini-series of case studies on podcasting. James has a niche podcast in the music category called The Dharmic Evolution podcast, which focuses on original music. During the show we discuss connecting to your passion, using four touch points, monetization, how to get your show live, audience size and stats.      Main Questions Asked Tell us the story of when you had the first idea to start the Dharmic Evolution podcast. When you started, was there a business around it or was the podcast first and later built out revenue streams around the show? What were the first steps to getting your show live on iTunes and Stitcher? How many episodes did you lach unch with on iTunes and what is the frequency of your release schedule? When did you know it was the right time to invest in a virtual assistant to help you find guests? Talk about your download numbers and expectations. What has happened in your life and business as a result of the podcast? What things do you do with your podcast that make it high quality?   Key Lessons Learned Do your due diligence before you offer an interview to ensure it will be a good interview rather than find out it's not a good fit while you are recording. Most people aren't connected to their passion and some can't even find it. Podcasting leads to all kinds of opportunities that you may not be aware of  or predict when you go through the process.   The Dharmic Evolution Podcast The year before he started his podcast, John decided to educate himself online. Four songs by the guest artist are included in the podcast episode, which gives the audience four chances to connect with the artists work. Most musical people have found their passion, so this podcast is a great way for people to listen in and follow the trail of how others got connected. John's guests aren't big stars but rather are on the cusp of getting to the next level and have been producing records and touring.   Monetization James didn't have a monetization strategy when he started the podcast. Revenue streams include life transition and podcast launch coaching for individuals and small business. The common thought for podcasters is to get a high amount of downloads and be able to sell advertising time to advertisers. Podcast audiences can turn into a community and clients that can be monetized. Podcasting monetization doesn't just have to be about ad revenue.   Going Live Nothing has changed with broadcasting except technology. It's still a microphone, audience and intimate conversation back-and-forth. James released three shows when the show went live and had at least 30 shows recorded. He likes to be 6-8 weeks ahead of schedule. Then plan was to go to two shows per week after 6 months and now does 8-10 shows per month. As you learn you will get better guests, become a better   Show Stats The podcast is just under 4,000 lifetime downloads in one year.   Sound The way you sound is out there in perpetuity so spend at least $50 on a quality microphone. Send .WAV files rather than.mp3 when sending files to hosts. Start on a higher platform and the output will sound much better on  compressed generations.   Guest Relations Every podcast guest has a dedicated blog post on the website, which includes their bio and links.     Tweetable links of guest quotes are sent out in order to encourage them to send to their mailing lists and promote to their audience. James gives each guest an autographed CD with a thank you note. There are at least 5 different follow-ups after the guest is on the show.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Dharmic Evolution Podcast 

On this episode of Rhodes to Success I interview Mike Saunders who helps position his clients as an authority in their niche. Mike is the host of the Business Innovators Radio Show, holds an MBA and is an adjunct professor. He says if you give him 60 minutes and 60 days he'll get your book done and you will be an Amazon bestseller!  During the show we discuss positioning yourself as an authority, why you should considering writing a book for Amazon, and how to publish and interview-style book.     Main Questions Asked What has your MBA brought you that other entrepreneurs who didn't go to business school? Why is it important for entrepreneurs to position themselves as an authority?   Key Lessons Learned Positioning This is one of the 4 P's of marketing and how you are perceived in the mind of your target audience. Most people don't proactively position themselves; however, if you create the positioning you win the battle.   Positioning Yourself As an Authority You need to systematically and rapidly positioning yourself as a celebrity to your clientele and target market. Get the media talking about you, this can be via local media or podcasting and doesn't necessarily have to be national. Post your ‘humble brag' on social media. By appearing on shows you are providing yourself with authority positioning. The ultimate focus is to be an educator and advocate for your prospect and clients' success.    Create your Authority Position Google indexes content that is reputable. 87% of the time a prospect will Google instead of calling. You don't have to make a video to put it on YouTube you an convert an MP3 to an MP4.  It can be a YouTube video of the audio. The more backlinks you have the more your site will rank on Google. A lot of podcasters do show notes, which is where the guest link back lives on the site. Just because you have done one guest post or podcast interview doesn't mean you have completed the task and can check it off the list. It has to be consistent.   Self-Publishing on Amazon Getting your content into written word offers another level of authority that podcasting, videos and blogs don't. The benefits of being an author include being invited to speak at conferences events. Experts close three times as many deals as sales people. Sales people have brochures and experts have books. You won't get paid for writing the book but because you wrote the book. Think of one problem and one solution for your target audience. People throw away business cards and brochures but not books as they have significant shelf life. Amazon allows you to self publish your own book and buy small numbers at a time. The cost of self-publishing can be $3-4 each so is affordable to hand out to potential clients.   Interview Style Book The audio from an interview is transcribed and edited to create an interview-style book. Mike says if you give him 60 minutes and 60 days he'll get your book done and you will be an Amazon bestseller.  Once you publish the book you have to build the business behind it   Positioning Yourself as an Expert Make sure you know the FAQ as well as the ‘should ask' questions.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Business Innovators Radio Show Rev Marketing Huddle

On this episode of Rhodes to Success, I interview Frank Klesitz, who is an entrepreneur, investor, and co-founder of Vyral Marketing. The video marketing firm helps entrepreneurial professionals in all industries increase client generation and retention with education-based video marketing. Viral marketing helps hundreds of professional clients worldwide publish over 800 client videos a month and 4 million client emails per year. Frank's methods are directly responsible for generating more than $10M of additional client revenue, commission, and billable hours since 2009. During the show, we discuss the 33 Touch Concept, balancing new clients and client retention, weekly client phone calls and getting people to sign up, and setting clear expectations.   Main Questions Asked: Talk about your wealth expertise. How do record via webcam and help people with lighting? How did you take your business from zero to 60 employees? How do you balance brining in new clients with client retention? How are you getting people to sign up to your service? How do you handle setting clear expectations?   Key Lessons Learned: Reconnect with Your Database by Using Content The 33 touch concept is touching your database 33 times per year with something of value, which works out to be every 10 days. It's important to be the marketer of what you do and not just the doer of what you do.   Vyral Videos Vyral Skypes clients and does interviews on a webcam in order to create two videos per month. The video quality you get on a webcam looks pretty great. The only issue is the audio, but it can be fixed with an external microphone. Vyral is able to see the client by doing a Join Me session so they can see the screen. The best topics are 2-3 minutes and are Q&A's based on the most common questions people have been asking you.   Growing the Vyral Business The concept of custom work is difficult to scale, so Frank created one system and one plan with a one-time, up-front fee and ongoing monthly fee. Retaining a client is more profitable than bringing in new clients.   New Clients New client generation is your retention.  This needs to be number one on your list as a business owner. You can't control what clients are supposed to do, such as if they pay on time or want to continue the service. You can never take your eye off the ball when it comes to searching for new clients.   Client Retention The number one thing you can do for client retention is to make sure your clients get a phone call every single week. If you focus on weekly communication, it tends to fix most problems from a retention standpoint. When you start getting things done through others, you have to start leveraging yourself.   Meetings The only way to ensure the quality of the communication is by training and meeting with your people to go over the issues of communication on what you are dealing with. Fonality allows Frank to listen to any live calls.   Getting People to Sign Up Frank attends top conferences, and finds the people in the profession who are being put on stage and marketed as the most successful people in the profession. The goal is to get the influencers of the profession as clients by doing whatever it takes. Once they have the influencer on board, they market it back to everyone in the profession. In order to get creditability, you have to get clients that people want to become.   Setting Clear Expectations The most important call is the ‘expectations call.' There are 40-50 things that are said in this call, which is a step-by-step recorded call.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Vyral Maarketing The Rockefeller Habits Fonality

On this episode of Rhodes to Success, I interview John Dwyer, who is an expert in direct response marketing. John is the host of Sales for Profit, which shows people how to use direct response marketing in advertising to ensure everything is measurable. His WOW Attraction Formula has been responsible for attracting more than $15B in sales, and the strategy has been deployed across 27,000 businesses. During the show, we discuss direct response marketing, 5 components of the client attraction system, wow factor, and the secret behind repetitive trade.   Main Questions Asked: What is direct response marketing? What is a wow factor? How would you recommend an online business enact repetitive trade?   Key Lessons Learned: Businesses often do what they believe is brand-building, but doesn't actually put money in the bank. Direct response marketing doesn't have to be looked upon to be the poor cousin of advertising.   Stop Using Price to Attract Customers Don't sell on price; sell on value. Constantly having sales and half-price specials is unsustainable. You need to attract customers who spend more and stay longer.   5 Components of the Client Attraction System 1. Identify your most profitable target audience. Be specific: A woman, 25-34, with 2 children, working a white-collar job, and living in an upper-class suburb.   2. Create a wow factor to take people's eyes off the price.   3. Problem solution advertising. Provide them with a problem, aggravate the problem, and offer the solution. People will pay to get rid of pain in place of getting pleasure.   4. Fix your website. How to be different online and have all the website components on your homepage that your competitors don't. Go to a marketing expert to get your site designed. On the homepage, have a big headline that is a problem solution headline. Include a welcome video and tell people what you will do for them. Offer a free download and have an opt-in to collect data. Have video testimonials of people telling other people how good you are.   5. Repetitive Trade. This is about getting clients to return over and over again and become raving fans. Pull people into a loyalty program or reward scheme so people will come back and frequent your business online or offline on a more regular basis.   The Wow Factor This comes down to the theater of the offer. This is something your clients want that would motivate them to want to stay with you.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Sales for Profit Wow My Business

On this episode of Rhodes to Success, I interview Brian Church, who is a bestselling author, public speaker, radio show host, serial entrepreneur, and an expert in mergers and acquisitions. Brian is the CEO of Idea Shares, which is a company that helps entrepreneurs take their ideas from the drawing on the paper napkin to a profitable business venture. During the show, we discuss the future of entrepreneurship, ideation and testing your ideas, and beginning with the end in mind.   Main Questions Asked: What is it about your personality that makes you want to be in so many ventures and not just one business? Talk about IdeaShares.com and how you are helping your clients. Are you mostly working with people who have an idea for a product or professional services? How early in the process should you be thinking about your business as being something that can be sold one day? What are your thoughts on service-based businesses? What is an example of a company who is doing everything right?   Key Lessons Learned: Future of Entrepreneurship We are going to lose 45 million jobs in the next 10-15 years due to technology. What we used to think of as a ‘job' will be very different. If you aren't thinking entrepreneurially today, you will have to, as it will be necessary to ‘side gig.'   Solving Problems You don't have anything that can create commerce if you don't solve a problem. The current model of business incubators is actually more along the lines of accelerators. There is a gap between the early stages of ideation to execution and no one who is helping compress the time, cost, and overall risk associated with ideation.   Ideation Ideation is the time between when you get the idea, the catalytic action to move on the idea, and getting to minimally viable product, or proof of concept. The process for ideas is the same regardless of whether it is a product or service, as there needs to be a prototype for both. For proof of concept to gain traction in order to get funding outside of friends and family, you have to have a prototype.   Begin with the End in Mind When people buy businesses, they buy enterprise value, intellectual property, or both. Enterprise value is not a dependent business but rather an independent business someone can take on to the next level. Multiples are usually based off the enterprise value that, if the owner walked away, it's a viable business model. A lot of businesses aren't built to be sold. Some will be licensed, as they are more process-driven. Most people burn out because the business is dependent on them. The businesses that get the best valuations are the ones that are built in a way that they can run with the entire team being replaced.   Service-Based Businesses Service-based businesses need to have processes that are simple, repeatable, and measurable.    Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Idea Shares Brian@ideashares.com

On this episode of Rhodes to Success, I interview Yann Illunga, who is a podcaster and podcast strategist who helps entrepreneurs, business owners, and creatives leverage the power of podcasting to build authority, network with influencers, generate more leads, and acquire new customers. Yann is the host of the 360 Entrepreneur podcast and the Podcast Success Summit, and is the founder of the Podcast Success Academy. During the show, we discuss podcasting as an art form, making yourself accessible as a host, auditing your website, getting listeners to engage with you, Facebook groups, managing communities, and bringing listeners onto the show.   Main Questions Asked: What are your thoughts on looking at podcasting as an art form, as well as something that generates leads? Talk about the power of having a Facebook group for your podcast. What do you think about bringing listeners onto the show?   Key Lessons Learned: Podcasting as an Art Form Even if you host an interview-based podcast, you as the host are the common denominator. People show up to connect with you as the host as the starting point, so it's important to add your personality. It's more difficult to build a human connection through text, whereas audio is the basis of storytelling.   Make Yourself Accessible This could be as simple as sharing your email address during the podcast or managing a Facebook group. Let people know you are there to serve them and that they shouldn't be afraid to contact you as the host. Starting out as a small podcast means you are able to interact with your audience one-on-one more than someone with a larger audience. Rather than chasing new fans, focus on the ones you already have.   Audit Your Website How easy is it to find and contact the host? How easy is it for listeners to engage with you? Check your site as a ‘secret shopper' or get a friend to assess.   Facebook Groups for your Podcast The barrier of entry for starting a Facebook group is low. People come for the content but stay for the community. There will be people who are ‘lurkers' and will get value out of it, but won't be active. Come up with a weekly structure so it doesn't become the ‘wild wild west' and people-spam without adding value. Structure also manages expectations of how the group works. Think about organizing the group in terms of how you can get user-generated content and become ‘core creators,' and push the group toward the best possible functioning.   Developing Communities Remember that it is risky to develop on someone else's platform, as the rules may change with regards to engagement and payment. Slack is an alternative to help start a community for your podcast. Come up with ways for people to sign up for your newsletter as a way to get members from the Facebook platform to your own list. Empower the community by giving them a platform to be recognized as a super fan. Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Yann Illunga Giveaway 360 Entrepreneur podcast Podcast Success Summit

On this episode of Rhodes to Success, I interview Vernon Foster, who is a podcast educator, speaker, and coach. He oversees a small army of audio engineers, graphic designers, and transcriptionists under the Pod Parrot brand. Vernon continually seeks out new ways to innovate and strategically leverage podcasting as a viable platform for small business professionals, startups, speakers, and coaches. During the show, we discuss event planning, podcasting as a tool, how Pod Parrot shifted focus, and how the industry as a whole is changing.      Main Questions Asked: What are the biggest skills that go into event planning? What were your biggest skillsets in podcasting that you thought you could use to launch a business? What was the need you were filling, and how are you different from your competitors?   Key Lessons Learned: Event Planning When it comes to event planning, it's all about ‘butts in seats.' You need to start planning 6-12 months before an event.   Podcasting This is an opportunity to interview potential customers and get real-time feedback. If you are going to create a product and service, and you don't even know if it's something people want, then you are spinning your wheels. Podcasting is the cheapest research and development you can do. Some people will say focus on the production, while others will say to create compelling content. Really great content is more important than having the best microphone.   Podcasting as a Tool Podcasting is not your business; it's a tool for your business. When podcasting is used properly, it can be a massive generator of business by connecting you with like-minded people. Podcasting brings you closer to your audience, and it lets you interview some of the people you might not normally have access to. If you don't treat podcasting like a business, then it will just be a hobby.   Pod Parrot Pod Parrot has moved from the role of service provider into the role of educator and evangelist. Vernon worked with clients one-on-one before he started the brand. The challenge to overcome is people flooding the marketplace. The market is shifting and becoming commoditized because people don't want to pay a lot of money. There's a lot of people who don't understand the podcasting business. Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Pod Parrot Mic Science Podcast

On this episode of Rhodes to Success, I interview John Maddox, who has been a serial entrepreneur and has had a few successful exits, most recently with Nashville-based interactive agency 10 Fast Feet. During this episode, John and I discuss circumventing the gatekeeper, overcoming ‘podfade,' entrepreneurship, and looking long-term.   Main Questions Asked: Talk about being on Entrepreneur On Fire. What was your thought process around what podcasting would do? What have been the pain points you have overcome that have allowed you to continue podcasting? Talk about your entry into entrepreneurship and what it's been like. Tell us about the last company you sold.   Key Lessons Learned: Circumvent the Gatekeeper John started podcasting as a networking tool in order to reach people and ‘circumvent the gatekeeper.' Podcasting is a way to build relationships with people of significant influence. Big name guests want to share their knowledge and help other people; however, you won't always get the people, and they won't always respond. Direct messaging and tweeting is a handy way to reach people directly, as a lot of people manage their own social media.   Overcoming Pain Points If there isn't a direct revenue stream coming from the podcast, it is easy to lose focus on the relationship building.   Entrepreneurship Don't view what you are doing as big or small, but rather view it as giving you control over your life. As an entrepreneur, you are still relying on other people to write you checks. If you are the owner, you are the last to get fired, so if the business goes down, you don't get laid off. The more you grow your business, you have to balance your cash flow with the client generation.   Looking Long-Term A lot of people in the entrepreneurial world are very short-term focused instead of looking at mechanisms to leverage the ultimate goal. As a society, we have become conditioned to look a quarter or two ahead. Look outside the box on how you are going to circumvent your opponents.    Shifting Focus John wanted to shift away from the work for-hire-model to the work for equity and focus on the big picture of return on investment.   Investment Legal Changes On May 16, 2016, new laws go into effect under the jobs act that allow non-accredited investors to be equity investors in new companies. For the last 82 years, the only people who were allowed to invest outside of friends and family have been accredited investors. We will all now have the opportunity to be investors in companies.   Subscribe to the show in iTunes or Stitcher Radio! The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Serious Startups John Maddox Let's Talk Serious Startups (podcast) Idea Shares The Crowdfunding Pitch Show