Podcast appearances and mentions of Carmel Valley

Alex and Tyler parse the intricacies of San Francisco weather and Ducati sport tourers before delving into the topic of the day: the recent Quail MotoFest at which BaT held our third annual motorcycle gathering. They cover Bimotas, Pops Yoshimura, Troy Lee's passion for his work, the mercifully reasonable weather in Carmel Valley, developing bonds with our motorcycle sellers, and the dedicated team of specialists at BaT.Follow along! Links for the listings discussed in this episode:5:57 Event Coverage: Third Annual BaT Moto Gathering at The Quail MotoFest9:45  Every Bimota Tesi on BaT10:17 Bimota Make Page13:52 shooker user profile13:55 1933 Harley-Davidson VC w/LT Sidecar20:04  Troy Lee Designs22:56  1972 BMW R50/523:00 StaffordRestorations user profile28:32 Every Moto Guzzi Airone on BaT29:32  1960 Moto Guzzi Falcone Sport32:20  Every Schwinn bicycle on BaT32:38 MSCLASSICCARSLLC user profile37:43  Fastbike user profileGot suggestions for our next guest from the BaT community or One Year Garage episode? Let us know at podcast@bringatrailer.com!

Send us a textEver since she picked up her father's camera at age twelve, Rachael Short has been captivated by the art of photography. Listen to our conversation to learn more from and about Rachael's remarkable story.LINKS:Relay for RachaelGallery ExposedRachael Short Photography>>>>>>>>>>>SUMMARIES:Rachael's Nature-Inspired Photography JourneyRachael and Magnus reminisced about their past interactions and shared experiences. Rachael, who grew up in Carmel Valley, expressed her gratitude for her upbringing, which included spending time in nature and observing the environment. She credited this upbringing for influencing her photography and creativity. Magnus and Rachael discussed how Rachael's experiences, such as horseback riding and long drives through nature, shaped her perspective and artistic vision.Rachael's Photography Journey and Technical SkillsRachael discusses her early experiences with photography, starting in high school and continuing through her education at Brooks Institute. She was drawn to black and white photography and the darkroom process, which she began learning as a sophomore. Rachael explains that she didn't fully appreciate the significance of famous photographers from her area, like Ansel Adams and Edward Weston, until later in her studies. She describes her time at Brooks Institute, where she experienced the transition from film to digital photography, and highlights the technical skills she gained there, particularly in lighting and the zone system. Rachael also mentions her focus on fine art photography and portraiture, which led to her work in wedding photography as a means to fund her artistic pursuits.Neurological Trauma Experiences ComparedRachael and Magnus discussed their experiences with neurological traumas. Rachael shared her vivid memories of a 15-year-old accident that left her paraplegic, while Magnus described his wife's recent stroke. They compared their experiences, noting similarities and differences. Magnus asked Rachael about her memories of the accident and how she has coped with the trauma over the years. Rachael confirmed that she still remembers painful aspects of the accident and has no memory of the first few days in the hospital.Quadriplegia and Community SupportRachael discussed her quadriplegia, emphasizing the difference between paraplegia and quadriplegia. She acknowledged the fragility of life and the ongoing challenges of finding the right care to manage her condition. Rachael also expressed gratitude for the community support she receives, particularly through the annual run organized by a core group of friends. Despite the difficulties, she remains hopeful and appreciative of the love and support she receives.Rachael's Photography and New ProjectIn the meeting, Rachael discussed her photography work, including a series of images taken at her grandparents' property after it was sold. She explaineSupport the show_________________________________________________This podcast is a production of the Henry Miller Memorial Library with support from The Arts Council for Monterey County! Let us know what you think!SEND US AN EMAIL!

In this episode of "Coaching In Session," host Michael Rearden sits down with Michael Vincent, a man who seemed to have it all—a thriving real estate brokerage, a perfect mentor in his father, a beautiful fiancée, and multiple million-dollar deals under his belt. But what happens when doubt and insecurity creep in, even when success seems guaranteed?Michael Vincent shares the gripping story of how a moment of paralysis during a high-stakes pitch led him to question his entire path. Instead of allowing fear to dictate his future, he made a life-altering decision to transform his fear into empowerment. Today, Michael Vincent is the President of Toastmasters of Carmel Valley, a renowned speaker, and a coach who helps others become the leaders they aspire to be.Tune in to discover how Michael turned his biggest fear into his greatest triumph and learn why you should never wait to become the best version of yourself.Chapters00:00 Introduction00:30 Starting the Journey: Overcoming Fear09:16 Developing Self-Discipline15:16 The Power of a Supportive Community27:44 Finding Like-Minded Individuals34:19 Progress Over Perfection39:12 The Importance of Self-Honesty45:23 ConclusionMichael Vincenthttps://michaelvincentmindset.com/___________________________________Michael Reardenwww.Revenconcepts.comReview, Follow, & Subscribe to the Podcast on your Favorite App: https://coachinginsession.buzzsprout.com/Support the Show: https://www.buzzsprout.com/1882580/supportInterested in working with me? Learn MoreEmail Me: Coachinginsession@gmail.com----------------------------------#RealEstateSuccess, #LeadershipJourney, #OvercomingFear, #PublicSpeaking, #PersonalGrowth, #Mentorship, #EntrepreneurMindset, #Inspiration, #Motivation, #SuccessStory, #CareerTransformation, #BusinessLeadership, #SelfImprovement, #ProfessionalDevelopment, #HighAchievers, #MindsetMatters, #Empowerment, #Toastmasters, #LifeCoaching, #MichaelReardenSend us a MessageSupport the showWebsite: www.Revenconcepts.com Email Us: Coachinginsession@gmail.com

If you're enjoying this interview click this link to join Dr. Ramsey's weekly newsletter and to download free resources: https://drewramseymd.com/free-resources/ Today we're joined by New York Times Best Selling cookbook author, recipe developer, and culinary expert Caroline Chambers for an episode focused on getting comfortable in the kitchen. Caroline, who is a mom herself, gives advice to parents struggling to enjoy cooking while making healthy food delicious for their children. She gives tips for navigating food preferences, making cooking fun, and sneaking super-foods into any meal. She and Dr. Ramsey also discuss how to optimize your household and balance responsibilities between you and your partner. ==== 0:00 Intro 3:01 Writing Recipes to Beat Depression  6:43 When You Don't Feel Like Cooking  13:54 Advice for Parents Navigating Food Preferences  18:10 Finding a Fair Balance of Responsibility in Your Partnership 23:40 Comments on Being a “Traditional Wife” 37:25 2 Tips for Getting Comfortable in the Kitchen  42:50 Making New Recipes Kid Friendly 46:40 How Caroline Got Inspired to Cook 52:10 Our Favorite, Go-To Recipes 1:01:26 Conclusion ==== Caroline Chambers is a New York Times Best Selling cookbook author, recipe developer, and culinary expert based in Carmel Valley, California. Her journey began in her mom's kitchen in Winston-Salem, North Carolina, and blossomed into a career as a chef, caterer, and freelancer for top brands and publications. Caroline's first cookbook, *Just Married*, was published in 2018. During the COVID-19 pandemic, she connected with home cooks on Instagram (@carochambers) and launched her hit Substack newsletter, *What to Cook When You Don't Feel Like Cooking*. Her latest cookbook, bearing the same title, was released in August 2024. Caroline also hosts the podcast *So Into That*. She lives with her husband George and their three sons, Mattis, Calum, and Cashel. Website: https://carolinechambers.com New Cookbook: https://carolinechambers.com/cookbooks ==== Connect with Dr. Drew Ramsey: Instagram: https://www.instagram.com/drewramseymd/ Website: https://drewramseymd.com

What's for dinner? It might seem impossible to answer some nights, but it's not! Caro Chambers knows what to do when you don't feel like cooking. LINKS What To Cook When You Don't Feel Like Cooking (the book!)What To Cook When You Don't Feel Like Cooking with Caro Chambers on SubstackHow to Get Your Cooking Mojo BackHow Do You Rest When You Can Never Stop Feeding Your FamilyTen Minute Dinner IdeasThe Easiest Dinners We've Ever MadeDinners That Require Minimal CleanupWhich Grocery Delivery Services Are Worth It?Atomic HabitsABOUT OUR GUESTCaroline Chambers is a New York Times Best Selling cookbook author, recipe developer, and culinary expert based in Carmel Valley, California. Like so many of us, her journey began in her mom's kitchen and blossomed into a career as a chef, caterer, and freelancer for top brands and publications. During the COVID-19 pandemic, she connected with home cooks on Instagram and launched her hit Substack newsletter. Her latest cookbook, What to Cook When You Don't Feel Like Cooking was released this summer. In addition to her Substack and cookbooks, Caroline hosts the podcast So Into That. She lives with her husband George and their three sons, Mattis, Calum, and Cashel.Our Sponsors:* Check out Artifact Uprising and use my code DIJFY for a great deal: www.artifactuprising.com* Check out ByHeart and use my code DIJFY for a great deal: byheart.com* Check out Quince: https://quince.com/dijfy* Check them out today at feathersnapcam.com!* See how you can kick your allergies to the curb at getcurex.com. Treatment starts as low as $59 a month, and if you sign up now, you can save 80% off the $49 sign-up fee.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

As more mothers enter the world of entrepreneurship, studies show that balancing passion and family can be overwhelming - even paralyzing. The pressure to turn a passion into a profitable business while keeping up with the demands of parenting can leave many feeling unsure of where to start or whether they have what it takes. With social media filled with perfect images of other moms seemingly "doing it all," it's easy to feel like you're falling short if your journey isn't picture-perfect. But here's the truth: Success doesn't require perfection, and you don't need to have it all figured out before you begin. What if instead of waiting for the "right time" or having the perfect setup, you took the chance by “failing forward”? Could being messy and imperfect actually be the secret to making your passion profitable? In this episode, I talk to cookbook and Substack author, Caroline Chambers, who built a successful business while balancing motherhood. She shares why action is the key to clarity and how to start small, monetize trust, and grow your passion without waiting for the perfect moment.   Things You'll Learn In This Episode Why You Should Be Open to Change If you're feeling stuck, it might be because the path you're on isn't where your true passion lies, and trying something new could open doors you never knew existed. Are you holding yourself back by staying in your current routine? “Failing Forward” is Okay Success comes from learning, not perfection. What could you achieve if you let go of needing everything to be perfect and just started? Turn Trust into a Business Building real trust with your community encourages support and can create opportunities for making money. Have you thought about how you could turn the trust people have in you into something valuable?   Guest Bio Caroline Chambers grew up in the kitchen on her mom's hip, learning how to cook in their Winston-Salem, North Carolina, home. Her professional food career began in her early twenties when she worked as a chef and caterer. After a stint in a professional test kitchen, Caro struck out on her own as a freelancer, developing recipes for a host of publications as well as brands such as Boursin Cheese and Kim Crawford Wine, and in 2018, she published her first cookbook, Just Married. In 2020—at the height of the COVID-19 pandemic—Caro began sharing her recipes and connecting with home cooks on Instagram (@carochambers ), and launched her newsletter, What to Cook When You Don't Feel Like Cooking, which flew to the top of the Substack charts; her podcast, So Into That, followed in 2023. Caro's latest cookbook, What To Cook When You Don't Feel Like Cooking, is available for pre-order and will be out on August 13, 2024. Caro lives in Carmel Valley, California, with her husband, George, and their three young sons, Mattis, Calum, and Cashel—one of whom can almost always be found in the kitchen on her hip. Instagram: @‌carochambers Substack: What to Cook When You Don't Feel Like Cooking Cookbook: What to Cook When You Don't Feel Like Cooking   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you had a blast listening to this show. Your review will help our show grow and help us connect with more amazing people like you. Thank you for being awesome!

The fellas are back with tales of a night together at Baroo and Jordan in San Diego, where he revisited 3 Michelin star temple Addison, and had a first voyage to Callie, where the prawns and chicken were flowing like a Carmel Valley breeze. Plus, they talk all the restaurants they've been needing to visit in Los Angeles, Jordan raps, Max's appearance is changing, and a goodbye eulogy for the Cobras & Matadors Escuela wild one, Steven Arroyo.

The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly?    In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequence tools to grab clips from other videos to use as opening visual hooks to captivate your audience. It's one of the best tricks for helping your videos to go viral.    Last, Jason talks to listing genius, Felicia Lewis, who is crushing her market in Carmel Valley outside San Diego. Felicia is what you might call “the seller's dream agent,” and creates an unparalleled demand for her services. In this conversation she'll show you how to adopt her listing generation strategies into your own business.    Be sure to watch or listen, take note, and start using the Instagram sequence feature in your social media videos right away!    In this episode, they discuss…  0:00 – News & Updates 6:26 – IG Sequence Tutorial  13:30 – Felicia Lewis Interview

Join me as I sit down with Caitlin Johnson, a seasoned PCOS warrior and dietitian who transformed her personal struggles into a mission to help others. Diagnosed with PCOS herself at 18, Caitlin has devoted the better part of a decade to treating women with this condition in her private practice. Her journey includes personal battles with infertility, leading to the birth of her three children, and the creation of invaluable resources like the PCOS app and PCOS formularies.  In this episode, we're going deep into the intricate world of PCOS, insulin resistance, weight loss, and fertility. Caitlin will share her insights on how hormonal imbalances, lifestyle choices, and even medications can impact our health and fertility journey. So grab a cup, settle in, and let's dive into this empowering conversation with Caitlin Johnson. xoxo, Jackie Connect with Caitlin: Instagram: @pcosfertilitynutrition PCOS App: https://pcosfertilitynutrition.com/download-the-app/ Website: www.https://pcosfertilitynutrition.com/ Supplements: https://pcosformularies.com/ Connect with Jackie:  Apply to Mindful Weight Loss Academy so you can permanently and sustainably lose weight while eating the foods you love: https://eatright4life.com/coaching/ Take my FREE Weight Loss Quiz to find out if your body is weight loss resistant (and how to fix it!): https://eatright4life.com/quiz/ Come say “Hi!” on Instagram @the.mindful.nutritionist: ⁠https://www.instagram.com/the.mindful.nutritionist/ Join Our Mindful Nutritionist Show Facebook Community: https://www.facebook.com/groups/mindfulnutritionistshowcommunity  Thanks to our Mindful Nutritionist Show Sponsors: Get 15% off your first order of Juice Jerky Snacks with code MINDFUL at ⁠https://juicejerky.com/⁠. Use code MINDFUL to grab your FREE hummus and pita at Pita 22 in Carmel Valley, San Diego. Timestamps: 00:00 Long fertility journey leads to impactful projects. 08:28 PCOS symptoms, weight, stress, lab work. 15:21 High FSH indicates low ovarian reserve, premature menopause. 17:53 Insufficient research on PCOS, need personalized treatment. 24:44 Insulin resistance can be managed before diabetes. 28:27 Insulin resistance linked to PCOS and pregnancy. 36:48 Sneak in movement and balance your plate. 41:29 Doctors may not offer suitable diet advice. 44:57 Consider treating root causes before fertility drugs. 51:36 Inexpensive, widely used, and supports weight loss. 54:39 Negative effects of weight loss medications explained. 01:04:05 Women's wisdom and body signals key fertility.

Join me as I sit down with Caitlin Johnson, a seasoned PCOS warrior and dietitian who transformed her personal struggles into a mission to help others. Diagnosed with PCOS herself at 18, Caitlin has devoted the better part of a decade to treating women with this condition in her private practice. Her journey includes personal battles with infertility, leading to the birth of her three children, and the creation of invaluable resources like the PCOS app and PCOS formularies.  In this episode, we're going deep into the intricate world of PCOS, insulin resistance, weight loss, and fertility. Caitlin will share her insights on how hormonal imbalances, lifestyle choices, and even medications can impact our health and fertility journey. So grab a cup, settle in, and let's dive into this empowering conversation with Caitlin Johnson. xoxo, Jackie Connect with Caitlin: Instagram: @pcosfertilitynutrition PCOS App: https://pcosfertilitynutrition.com/download-the-app/ Website: www.https://pcosfertilitynutrition.com/ Supplements: https://pcosformularies.com/ Connect with Jackie:  Apply to Mindful Weight Loss Academy so you can permanently and sustainably lose weight while eating the foods you love: https://eatright4life.com/coaching/ Take my FREE Weight Loss Quiz to find out if your body is weight loss resistant (and how to fix it!): https://eatright4life.com/quiz/ Come say “Hi!” on Instagram @the.mindful.nutritionist: ⁠https://www.instagram.com/the.mindful.nutritionist/ Join Our Mindful Nutritionist Show Facebook Community: https://www.facebook.com/groups/mindfulnutritionistshowcommunity  Thanks to our Mindful Nutritionist Show Sponsors: Get 15% off your first order of Juice Jerky Snacks with code MINDFUL at ⁠https://juicejerky.com/⁠. Use code MINDFUL to grab your FREE hummus and pita at Pita 22 in Carmel Valley, San Diego. Timestamps: 00:00 Long fertility journey leads to impactful projects. 08:28 PCOS symptoms, weight, stress, lab work. 15:21 High FSH indicates low ovarian reserve, premature menopause. 17:53 Insufficient research on PCOS, need personalized treatment. 24:44 Insulin resistance can be managed before diabetes. 28:27 Insulin resistance linked to PCOS and pregnancy. 36:48 Sneak in movement and balance your plate. 41:29 Doctors may not offer suitable diet advice. 44:57 Consider treating root causes before fertility drugs. 51:36 Inexpensive, widely used, and supports weight loss. 54:39 Negative effects of weight loss medications explained. 01:04:05 Women's wisdom and body signals key fertility.

Here's why it's never too late to start your weight loss journey and feel fitter and more fabulous in your 30s, 40s, 50s and beyond. I hear way too many of my older followers saying that they can't lose weight because they're in menopause or that they had babies or that they're just “too old” to lose weight. Well, here's the truth – age is just a number, and you're never too old to start your mindful weight loss journey! In fact, I have so many successful clients who are losing weight and getting fitter now in their 40s and 50s compared to their 20s! Take it from me – on my 33rd birthday and 2 years postpartum, I woke up feeling so lucky and appreciative of my body and the wisdom I've gained that allows me to take better care of myself, my family, and my clients. As I get older, I'm also getting smarter, stronger, more mindful, and I feel the healthiest I have in years..and so are my clients. So, if you're thinking you're “too old” to lose weight or it's impossible because you're in menopause, I have some great news for you: you can make that leap and start losing weight today!   xoxo, Jackie Connect with Jackie: Instagram: @the.mindful.nutritionist  Podcast: The Mindful Nutritionist Show Website: www.eatright4life.com Connect with Jackie:  Apply to Mindful Weight Loss Academy so you can permanently and sustainably lose weight while eating the foods you love: https://eatright4life.com/coaching/ Take my FREE Weight Loss Quiz to find out if your body is weight loss resistant (and how to fix it!): https://eatright4life.com/quiz/ Come say “Hi!” on Instagram @the.mindful.nutritionist: ⁠https://www.instagram.com/the.mindful.nutritionist/ Join Our Mindful Nutritionist Show Facebook Community: https://www.facebook.com/groups/mindfulnutritionistshowcommunity  Thanks to our Mindful Nutritionist Show Sponsors: Get 15% off your first order of Juice Jerky Snacks with code MINDFUL at ⁠https://juicejerky.com/⁠. Use code MINDFUL to grab your FREE hummus and pita at Pita 22 in Carmel Valley, San Diego. Timestamps: 00:00 Age is just a number for weight loss. 05:07 Embracing individual experiences of aging and weight. 07:45 Real life proof of sustainable weight loss. 10:41 Prioritizing health over size, encourage self-reflection. 17:26 Supporting metabolism, preventing muscle loss, positive mindset. 19:38 Embrace age and focus on present self. 22:25 Take control of your health at any age.

Welcome back to the TMN Show! Today I'm bringing you a truly inspiring episode. I had the pleasure of talking to the remarkable Beth Wilkas Feraco, a health and wellness coach with an extraordinary personal journey to share. From her early days, grappling with body shaming and body image issues that stemmed from those closest to her, Beth dives into the profound effects of these experiences on her relationship with food, exercise, alcohol addiction, and self-perception. Despite living under the magnified pressures of LA's beauty standards, Beth's story is one of transformation and resilience. Together, Beth and I are debunking fear-based nutrition information we all have seen on the internet and the importance of being educated about what we consume—without the scare tactics. You don't wanna miss this heart-to-heart. Let's get into it! xoxo, Jackie Connect with Beth: Instagram: @bethferacofitness Podcast: Cut The Crap With Beth And Matt Website: www.bethferacofitness.com Connect with Jackie:  Apply to Mindful Weight Loss Academy so you can permanently and sustainably lose weight while eating the foods you love: https://eatright4life.com/coaching/ Take my FREE Weight Loss Quiz to find out if your body is weight loss resistant (and how to fix it!): https://eatright4life.com/quiz/ Come say “Hi!” on Instagram @the.mindful.nutritionist: ⁠https://www.instagram.com/the.mindful.nutritionist/ Join Our Mindful Nutritionist Show Facebook Community: https://www.facebook.com/groups/mindfulnutritionistshowcommunity Thanks to our Mindful Nutritionist Show Sponsors: Get 15% off your first order of Juice Jerky Snacks with code MINDFUL at ⁠https://juicejerky.com/⁠. Use code MINDFUL to grab your FREE hummus and pita at Pita 22 in Carmel Valley, San Diego. Timestamps: 00:00 Beth Wilkis Farako, health coach and advocate. 04:25 How tragic events lead to drinking and postpartum. 07:14 Struggled with alcoholism and eating disorders, now sober. 15:20 The struggle with perfectionism and societal validation. 18:04 2024 as the year of social change. 22:54 Walking, strength training, and adding more nutrition. 28:04 Weight scale's impact on self-worth realization. 31:04 Struggled with body image and extreme dieting. 37:54 Each choice shapes your life's direction. 40:33 Choose a different life, despite struggle.

I'm so proud I lost my 65 pounds and kept it off these last 14 years, but I will say that there are a few things I'd do differently. Some of the things you'd probably be surprised to hear since I'm a weight loss dietitian, but I promise these things are going to make your weight loss journey easier and more enjoyable…and who doesn't want that?! Today, I'm breaking down the 5 things I'd do differently if I had to lose 65 pounds all over again so I can prevent you from making the same mistakes I did so many years ago. Click play now to learn what I encourage you to do differently on your weight loss journey… I bet these 5 things will surprise you! xoxo, Jackie Connect with Jackie: Instagram: @the.mindful.nutritionist  Podcast: The Mindful Nutritionist Show Website: www.eatright4life.com Connect with Jackie:  Apply to Mindful Weight Loss Academy so you can permanently and sustainably lose weight while eating the foods you love: https://eatright4life.com/coaching/ Take my FREE Weight Loss Quiz to find out if your body is weight loss resistant (and how to fix it!): https://eatright4life.com/quiz/ Come say “Hi!” on Instagram @the.mindful.nutritionist: ⁠https://www.instagram.com/the.mindful.nutritionist/ Join Our Mindful Nutritionist Show Facebook Community: https://www.facebook.com/groups/mindfulnutritionistshowcommunity  Thanks to our Mindful Nutritionist Show Sponsors: Get 15% off your first order of Juice Jerky Snacks with code MINDFUL at https://juicejerky.com/. Use code MINDFUL to grab your FREE 6 oz hummus and pita at Pita 22 in Carmel Valley, San Diego. Timestamps: 00:00 Sustainable weight loss without dieting, valuable advice. 05:38 Focus on tracking protein, fiber, and fats. 08:05 Focus on daily actions to achieve goals. 11:08 Book weekly nail appointment for self-care, set intentions. 15:53 Emphasize non-scale victories, body composition, gain confidence. 19:13 Prioritize walking and strength training for fitness. 21:33 Seek professional mindset and mental health support. 25:36 Encouraging mindful weight loss journey with small changes.

counselor, life coach at Synergy, Illuminessence I help people access their Inner Power & Q.I. to Manifest their Dream Life Profile · Entrepreneur Founder, Center for Universal Consciousness at Self-Employed Intuitive, Teacher/Counselor of Consciousness Living at Monterey Peninsul Founder, Director, CEO at Synergy by Janel Studied at University of Minnesota Lives in Carmel Valley, California

If you've ever wanted a peek into the world of Amazon selling, this episode is your golden ticket. We're joined by elite sellers and Amazon specialists, Christine Douheret and Sasha Zubatov, who share invaluable insights and strategies they've used to overcome challenges and achieve incredible success in the E-commerce space. With their unlikely backgrounds - Christine hailing from Hollywood with a degree in interior design and Sasha from New York with a computer science degree - they bring unique perspectives to the table. Our guests reveal their strategies, such as utilizing flat files and Helium 10 Elite training, that have helped them stay ahead of the curve. They divulge how their diligent manual research, constant learning, and strategic use of VAs have been instrumental to their success. Listen in as Christine recounts her staggering 300% sales growth in just a year, and Sasha shares her client's seven-figure sales accomplishment. We also delve into the not-so-pretty side of things, including having listings hijacked and the struggles of facing stiff competition. As we wind down our engaging chat, Sasha shares her take on Walmart's competition and the suitability of products across platforms, offering her top flat file strategy. We also discuss the potential risks and rewards of creating product variations. Christine, always ready to help, extends an invitation to listeners who may need assistance or have questions about their Amazon journey. We wrap up the episode with a look at possible future Amazon and Walmart meetups and the unique challenges these could present. However challenging, the future of e-commerce remains thrilling, and we're here to help you navigate it. Tune in and let Christine and Sasha's success stories inspire you to create your own journey to success.   In episode 510 of the Serious Sellers Podcast, Bradley, Christine, and Sasha discuss: 01:53 - Sasha's Funny Helium 10 Swag Story 10:35 - Sell on Amazon, Overcoming Challenges 16:25 - Sales Success and Expansion 19:11 - Successful Strategies and Challenges On Their Amazon Journey 25:18 - Organize and Inform for Successful Outcomes 27:26 - Understanding and Protecting Flat File Strategies  33:18 - Profit Margins and Competition 35:01 - Sales Performance: Amazon vs Walmart ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Today we've got a couple of elite sellers and Amazon specialists who have come from completely different backgrounds but now have found success on Amazon, Walmart and what is even going to share his unique flat file strategies with us. How cool is that? Pretty cool. I think we know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with keyword tracker by Helium 10. For more information, go to h10.me/keywordtracker. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We've got a couple elite sellers on with us from opposite sides of the coast here, if I'm not mistaken or I'm not. Let's find out. Actually, where are you guys actually from? Let's start with Christine. Where are you at right now? Where are you calling in from? Christine: I'm in San Diego California. Bradley Sutton: You're in San Diego, so forget it. You're local to me. I don't know why I thought you were on the east coast for some reason. Where in San Diego are you at? Christine: Carmel Mountain, Carmel Valley area. Bradley Sutton: Okay, about like 30 minutes away from me. You know towards what is it? Towards the stadium down there, right? No, not like about 10, 15 minutes, okay, cool, wow, you're almost my neighbor and Sasha, about the distance south of me, you're north, you're up in like Orange County, California, right? Sasha: Yeah, I'm within like half an hour of any local workshop you guys put on. Bradley Sutton: I love it. I love it. Now here's a funny story about Sasha, like one time our you know, one of our executives, Bojan, he in our private Slack channel he posted a picture and he's like sell and scale summit t-shirt spotted in the wild or something like that, and he had snapped the picture of somebody that he saw in the checkout line in his grocery store up in I don't know somewhere in the OC and I was like wait a minute, that looks amazing. I was like yes, it's Sasha right there. So you're famous inside of Helium 10. There for wearing a Helium 10. Swag out in the wild, love it. Sasha: From now on, every time I go to Costco, I put that on. All right, you never know when a Helium 10 employee might capture you, awesome, awesome. Bradley Sutton: Now, Christine, let's go to your origin story. Is San Diego where you were born and raised, or are you a transplant, or what? Christine: I was actually born and raised in Los Angeles. My parents were transplants. However. They came from Switzerland on the Queen Mary for their honeymoon, and so they landed in Los Angeles, and that's where I grew up. Bradley Sutton: The Queen Mary. That's now like in Long Beach, that one that you can actually. Christine: Wow, nice, that one 1955, that came over. Bradley Sutton: Awesome, awesome, Sasha. What about you? Sasha: I'm originally from Odessa, Ukraine, and so I speak Russian, and I wound up doing a lot of business with Russia, and that's what actually led up to Amazon eventually. Bradley Sutton: Okay now, how long have you been here in the States? Sasha: I grew up here. I grew up in New York in 1980s. Bradley Sutton: Okay, so you must have moved here when you were one or two years old, all right. So growing up in New York, you had emigrated over here. What was your aspirations? Were you just wanting to be a fireman or an astronaut, or what did you think you'd be when you grew up? Quote unquote. Sasha: I had very little choice. My dad was an engineer and my mom was an actress, and all my life isolated between the two. So jump back and forth. Bradley Sutton: What did you end up going to college for then. Sasha: I ended up going. I got my bachelor's in computer science initially, and then, when my business was doing well enough, I went into a theater program. Bradley Sutton: So you still made both of them happy after my goodness, the model son here, Love it. What about you, Christine? What did you think you'd be when you grew up? Christine: I always wanted to be an interior designer and actually that's what my degree is in. So I was an interior design when I lived in LA, in Hollywood, for a big firm and often did a lot of the studio sets with the studio designers and maybe did something for Sasha's mom or there, you never know. Actually Johnny Cochran's office, I did. Bradley Sutton: Oh, okay, all right, wow all right. So now you know what. How many years were you in that field, Christine? Christine: 10 years. Bradley Sutton: 10 years and then after that? Christine: Then I went into nurse recruiting. Bradley Sutton: Nurse recruiting. Christine: Well, yes, recruiting nurses for travel assignments. So a travel nurse assignments across the US in every hospital there's probably 20-30% of travel nurses, so that they can adjust their fluctuations in census, and so they bring in travel nurses when it's high census and reduce the travel nurse population when it's lower census. Bradley Sutton: I'm half Filipino. Is it true that, like 30% of nurses, are Filipinos? Christine: They do bring a lot of Filipinos over, yes. Bradley Sutton: Okay, all right, so you're moving Filipino nurses around all the country, and others as well, and then how long do you do that? Christine: Ten years, at least ten years. Bradley Sutton: Oh, so you stick with stuff. You start. I like that. All right, so well. There's 20 years of work, so you must have started working when you were three, four years old, yourself there, okay, and then after that, did you find e-commerce or what's next in your life? Christine: Yes, and I found e-commerce, so it brought together everything I've learned and I just wanted to be able to do something that I could do from anywhere in the world. Since my family is from Switzerland, as you know, since my parents immigrated, I like to go there frequently and I wanted to be able to do a business I could do from there, if I needed to be there for two, three months, or from anywhere in the world, and I found this. Bradley Sutton: So did you just like Google at the time? Do you remember like where you know things I can do on the road, or something like that? Do you remember what you searched for? Christine: No, no, I um. I always like to buy things on Amazon, and I knew that it was growing, that people would be buying online more frequently, and so I started searching how to do that, and I did several webinars and classes and seminars In fact, I did probably six months of education before I even jumped into selling to make sure it was something that I could do, that I had the skills for, that I had the money for and that I would be able to grow with. See, like in nursing nurses, they can grow, they keep growing in their careers, they do all kinds of different things, they advance, and I wanted something that I could also grow with, so I could become a bigger seller, I could expand selling to different regions, different countries, and so I found this fit the bill. Bradley Sutton: Awesome. What about you, Sasha? How does somebody who studies theater and engineering end up in e-commerce? Sasha: I went to Russia with a suitcase full of computer parts. That's how I started in business, and from then, on, I think one dollar Sounds very shady. Bradley Sutton: Well, I don't know how. Sasha: Listen, I mean nothing with. Russia is a white hat, let's put it this way. So yeah, and so that led eventually to doing a lot of exporting to Russia. I did everything from computer parts to software to eventually slot machines even, and mining equipment, so that kind of led naturally to. Bradley Sutton: Did you say slot machines and mining equipment? Amazingly, yes, never in the history of vocabulary has that, I don't think, been used in the same Both of those things? That's interesting. So you're basically exporting whatever and whatever they wanted there. Huh Okay. Sasha: So it really does depend on relationships there as well, just like here in the States, and so wherever you can find a competitive advantage, that's a good place to go, and so eventually, when that died down as a market and now essentially it's almost entirely out of reach, you look for other opportunities, and by that point I've already had a number of other businesses that I was involved with, and so I started Amazon on a dare with a friend of mine who really did not believe that we could do any sales on Amazon when his website was doing so well. Sasha: So I bet him that we could beat his website sales with Amazon sales, and that's how it was what year are we? Talking about this was just not too long ago, I think it was 2018,. Bradley Sutton: I think it was Okay so that's about five years ago. All right, and then, and did you make that bet without even knowing a lot about Amazon? Or at that point, had you done some studying and research into it, or something? Sasha: I knew very little about Amazon. I did not have any experience selling on Amazon or listing on Amazon, but just simply understanding the marketing and the size of the market and the demand there. It just seemed it was a bet I couldn't lose. Bradley Sutton: So yeah, okay, I took it, Christine. What about you? What year approximately was it that you made this leap into e-commerce? Christine: Well, I launched my first product at the end of 2019. Bradley Sutton: Okay, Around the same time and are you still selling that exact product today? Christine: No Can you tell us what it is, then well, there's still kitchen products, but Well, I am still selling the remainder of that particular Also, somebody is still active. Bradley Sutton: That's pretty impressive for your very Not many people are still selling, like four years later, their very first product. Usually, it's like they just get their feet wet and they're like, oh nope, this was the wrong choice, but that's pretty impressive. You still have some inventory left and still going on that yes. Now how did you learn to how to sell on Amazon? Christine: You know I did a course. I did a course, but I can't say that I really learned how to do it from that course. What I really learned was when I started believe it or not signed up for Helium 10, because they have so many of the courses, you know the get started courses. That's where I really Like I was already on the platform beginning the sales, but there is so much to learn. Bradley Sutton: So in Helium 10? Christine: I did all of the modules you know, from the first set to the second set. I mean literally everything and I would say that, and also being part of the elite meetings, that is where I really learned how to sell, so you joined elite even before you were that big of a seller. Yes. Bradley Sutton: And then that that was me, Like in 2016, 2017, I wasn't even a seller and I was like you know what I just want to, like be a fly on the wall in these trainings and learn, and that's how I like. I probably learned more in six months than I could have, you know, in like two or three years taking a course or something. So I took a very similar path as you, All right, so that's interesting. What about you, Sasha? Did you take a course too? Or you just like got just dove right in? Or how did you learn to do what you were doing in the first? Sasha: year or 18? It was all just manual work, digging into Amazon specs, so really digging in into the specifications of flat files and categories. And I actually started with there are not category listing reports, but with transaction reports. You know those reports that list every transaction and the challenge there is that Amazon doesn't give you a flat file there. It actually is grouped by different categories. It's very, very hard to figure out exactly what the expenses are, so it really makes you work to break it up and clean it up. And that took a lot of time to break up that file and eventually I made it so that every column would be would represent a single type of expense, so it'd be easy to run pivot tables on it and analyze it. Bradley Sutton: There goes your engineering background a little bit there. Now, where are you still selling the very first product that you started with? Sasha: No, and it's not because it wasn't selling well, it's just it became less of a product for the manufacturer. So I don't really sell my own products. I help partners that I have sell products in their accounts typically, and so it depends in a way what they're. Bradley Sutton: So that first one that you launched was that for your friend, who you made that with. Sasha: That's right, that was his products and businesses that have storefronts that are brick and mortar they have other channels, so they have other needs, other interests, so they might have distribution, they might have a retail store, and so Amazon website aren't always their first priority. Bradley Sutton: Yeah, that's another thing that one of you have in common with me is when I first started until I worked at Helium 10, I didn't have any of my own products 100%. I launched over 400 products before I started working at Helium 10. 100% was for other people partners or people who hired me. Just my mindset was like I'm good at what I do, I have a specific thing I'm doing and I like doing this where there's not risk, like I'm not risking my family's savings and it could totally fail, so I'm gonna get. I mean, it's not. Bradley Sutton: Of course, I always try to have success, but I didn't have to stay up at night knowing that I risk my second mortgage or something to do this product launch. Amazon could just close the account down back in those days. Now, if I had things to do over again, now that I know what I know, I would have probably gone ahead and launched on my own products. But in those days I was very happy just getting a paycheck and if they made a million dollars from my $1,000 work, great for them. But then if they lost money, it's like all right, sorry, not sorry. We did it. We did what we could. Sasha: I hear you. I hear you, but for me it's entirely different. I prefer to work with somebody else's product and do the marketing. In a way. For me it's sort of more customer facing for me. To figure out what it is they need, what their needs are, and make it work. Bradley Sutton: What's the biggest success story? Like some projects that you've worked on and now they've scaled up to X number of sales in a year or something like that. Anything stick out in your mind. Sasha: For me. There was a client that had not been on Amazon at all, but their products have for years and years. They're a large manufacturer of beauty products who sold through retail and distribution and when I took them on, they had hundreds and hundreds of listings that were not created by themselves but by other resellers that needed to be on Amazon. So in the end, when we eventually were able to capture that market share, those beauty products wound up being really large, really large numbers for them. Bradley Sutton: Hmm, well, how large we're talking. Well, we're talking about seven figures. I like it all. Right, excellent. Now going back to you, Christine, like you've been selling now for like three years or four years, which year was your peak in sales and approximately how much was it? Christine: I would say this year is the peak in sales. So this year's increased like 300% over last year. Bradley Sutton: Wow. Christine: An increase, and well, we're in the high six figures at this point. Bradley Sutton: Excellent, so this is your full income now. Christine: Yes. Bradley Sutton: And do you have employees, or are you doing this all on your own? Christine: Oh no, I couldn't possibly do it all on my own. Now I have a VA who does all of the reporting and all of the things like that for me, and of course I have a team. I've got the photographer, videographer, social media. Bradley Sutton: So that's in-house, or you just like have somebody on retainer or something. Christine: I just contract out as I need it yeah. Bradley Sutton: Awesome, awesome. Now, what's been your biggest L, your biggest loss, still with you, Christine, like the worst thing that's happened to you since you started selling on Amazon, because that's something that I like to keep it real. Amazon is not all rainbows and unicorns Listings gets shut down, you get hijacked and bad experience with customer service. Let's keep it real here. Let's be vulnerable. What's your biggest loss you've taken, or worst thing? Christine: Well, I had a. It's a product I still sell, so it was actually selling very, very well and it was like top you know top numbers and a new person had designed a similar product and so they came in and cited us as patent infringement. Amazon pulled all the listings down, which, of course, stopped the sales immediately. Now we had authorization to sell, we had a patent, we had everything, and I contacted Amazon with I mean right away and sent that document, sent it to the person that claimed the IP, and it still took over two and a half weeks to bring the listings back up. Of course, by then sales were lost. It had to sort of rebuild its rank and everything, and this person did it which I've learned since in order to launch his product right. Bradley Sutton: So he wanted to clear the way so that he was the only kind of player in the chain. Christine: Exactly, and so that's my first time really realizing the tricks that people play just to get ahead and that was disappointing. It was sad I lost money, but you know what? I wasn't going to let him win, so I just worked hard to get those sales back. Bradley Sutton: I love it. Now let's flip the script. What's the coolest thing that's ever happened? You like something unexpected or something amazing where you went viral, one of your products you sold out of inventory in two weeks or you made ridiculous profit on something. What's one of the coolest things that's happened to you? Christine: Well, yeah, I have sold out of inventory, but I've learned now to keep that in stock in backup. But actually this last prime day was probably one of the most exciting for me because I sold over a thousand units on that day For me that was A thousand units in one day, wow. Yeah, for me that was big, that was a big, exciting moment. Bradley Sutton: How many SKUs? Christine: In that particular product line there were five SKUs. Bradley Sutton: Wow. So how many units did you have in stock to cover that? That's a huge day. Christine: Well, here's what happened is I did run out, but I have a backup over at Deliver. So when it ran out it pulled from Deliver and gave me enough time to get more in. So I had, thank goodness, in the backup warehouse. I had a whole another thousand units ready to ship. And was able to send them in immediately as Deliver was fulfilling the overflow orders. Bradley Sutton: What would you say is the reason you did so well on Prime Day? Did you have some kind of, you know, Prime Exclusive Discount? Did you have a coupon? Did you send some outside traffic? Is there one thing that resulted in that crazy sales day? Christine: Well, I did a Prime Exclusive Discount. I also, prior to that, made sure all my ads were prepped and primed and that I made sure that the listing was 100% perfect and the pictures were perfect all before that Prime Day. So I guess I was just prepared. Bradley Sutton: I like it, Sasha. What about you? You know, sometimes, working with multiple accounts, you get exposed to even more things than the average. You know, seller, what's the worst thing? It doesn't have to be from you, but just like you were part of an account and you heard that something crazy happened. What's? Sasha: on Amazon. I think the most heartbreaking thing is when listings become hijacked. I mean, I've seen policy violations on Amazon and all sorts of difficulties that we have working with Amazon, but when listings get hijacked, that's just. I think. To me that's the toughest part. Bradley Sutton: And so what was one of the worst? Like somebody who had like, was there any? That was like they were selling 100 a day and it went to zero because of it, or something crazy like that. Sasha: They've got an entire product line with something that competitors were able to put Covid-related keywords in there somehow During the time when Covid items were hot and Amazon was blocking sellers, and so their entire list product line was shut down. Bradley Sutton: Yeah, all right. Well, let's not be doom and gloom. Christine talked about her. Great, you know, 1000 sale prime day. What about you? What's a crazy, amazing thing that's, like you know, can't happen, probably in the rain or it's very. It would be very impossible or very difficult for it to happen off of Amazon, but you've seen it happen on Amazon. Sasha: Gosh, I have to think about that, but the thing that comes to mind that the most satisfying thing that I had experienced was when I finally figured out how to put attributes up on Amazon that they don't give you in the category listing report. There are, for some, certain categories, like in the, for example, a grocery category that I work with a lot. When I was finally able to put up the nutrition table to get all the nutrition values up for products when it's not it's not regularly available in your category listing report, that was probably the most satisfying experience. Bradley Sutton: Where is that show on the list? Or does it show on the listing, or is this is only? We're talking about the back end here. Sasha: So it shows on the listing right above the bullet points. It's in that prime space below the title and right above the bullet points it'll show like nutrition information. It'll show ingredients and it will show the nutrition table that you usually see on products in the grocery store. Bradley Sutton: But for most products you don't actually get those attributes even if you download the flat file that you would, you know like it's not going to. It's not going to show up there. Sasha: It's not going to show up, even though it should. Bradley Sutton: So how do you do it? Do you like copy it from another category listing report that it does show up and then just paste those columns or something? Well, at this point, at this point. Sasha: You could probably find it. You could probably find it in some other category. I had to search for those attributes throughout the internet. I found them eventually in a European Amazon catalog. So I had to scrape them off of there and that's how I populated those columns. It didn't exist anywhere. My suspicion and I don't know this for sure, my suspicion is that they were available for products that were sold through Amazon Fresh. You know Amazon Fresh that product line, and so if you were in stores at Amazon Fresh, you had access to those fields, but not if you were in seller central, and so that was a bit of a hack. Bradley Sutton: All right, we're going to come back to you because I know your specialty is like flat files and stuff like that. So we're going to be getting lots of strategies. But going back to Christine, let's talk some strategy. Not anybody can have a thousand sale prime day. Not anybody can scale up on their own to high six figures. So what are some things that you think you're doing that is unique or that you're focusing on? Maybe it's not so unique, but it's like you put a big focus on it and you feel that that's part of the secret to your success. Christine: Well, I have these master files on literally everything that's required. So I think being organized and having all the information in one place is really important for me. For example I have, since I'm on both Amazon and Walmart I have like a spreadsheet that's got you know the UPC, the ASIN, the titles, the bullets, I mean literally everything on it that I can then, you know, adjust before fixing a listing, and I can refer to that sheet at any time I need to when I'm doing something else in Amazon, and also the same with Walmart. They have different IDs, different things, and this sheet goes as far as it has dimensions of the products and the pricing of the products. Bradley Sutton: Now, guys, I don't know if you picked up on this, but something I like to tell people is, no matter what career you come from, there's things that you can take from your previous life and apply to Amazon. You know if you guys picked up. You know Sasha used to be, you know computer science and engineer and stuff, and now he's got this analytical mind and now he just happens to be an expert on you know Excel and flat files and stuff. And listen, Christine, you know being an interior designer. You know she couldn't just like throw stuff together. You know like she probably had. Bradley Sutton: You know this system where she would really plan out her sets and very detailed, and now she's taken that and applied it to the way she manages her interior, designing her Amazon catalog, so you can always take stuff from and then play. You know, plus, sasha, you know being a service provider too. You know he's taking his acting lessons. He's very well spoken and eloquent there and very good looking too, so he's using whatever he can do right there. Sasha, back to you Another, maybe a flat file strategy that you can share with the community. Sasha: So with flat files, I think it's important to know that the category listing report is not necessarily what's live on the product page, and that's a major misconception that people have is that when they receive the category listing report, when they download it, they think that that accurately reflects what's up on the system, and it's not the way I would. The way I think about the CLR is that it is just a suggestion. It's what you've uploaded to Amazon and then Amazon makes a decision about whether they will accept that recommendation and update the data in the system or not. Conversely, the file itself, the category listing report or the category template, that is also Amazon's suggestion to you, what you can upload to the, to the cloud, and you don't necessarily have to follow that recommendation. Sasha: That's why there are a lot of ways to hack the file, the Excel file that comes down from from Amazon, and so one of the first things that you do if you do have a conflict, if you have an issue, you may take a look at what's in your category listing report and then compare it to the, to the UI, to the data fields that you see in your seller central when you click the edit button and take a look at the shaded text and numbers that are right above the field, which shows you what's what's on the cloud live, and very often you'll find that what you've uploaded is not exactly the same as what's on that now, and that could be things like title, it could be bullet points, clearly, product ideas and other other fields that Amazon doesn't think that you have the right to update or you have the priority to update. So that's one check that I would do once in a while to make sure that what you think is being uploaded is actually getting up there. Bradley Sutton: Okay, is it? I mean, I know this was the case years ago, but you know what would happen and how some people would get their listings, you know, shut down. Is you know, like, like, like COVID type keywords, but any adult keywords, drug related keywords, they would go to a marketplace where that seller wasn't in and where there's open spots in their flat file sometimes they would get to, you know, throw some of those keywords in there and then it would stop it. And then you know what was you know one way years ago of how to stop that is like hey, hey, you know, make sure everything in your flat files are filled out and even upload it to different marketplaces. Is that? Can that still help? Or what is the latest protection on how you can stop people from abusing the flat file system? Where, where they can get your listing, you know, shut down? Sasha: That is absolutely the right thing to do is fill out the category list and report with all the fields that are relevant to your product, and there's a couple that that are sort of not part of your product listing unless you're in the adult category that you should also update. But that is the good recommendation to update as much as you can that is relevant to your product, because bad actors can update your listings by doing that in other marketplaces or by virtue of having access to higher level of Amazon account, for example, they can do it through vendor central right. So that is that is a good recommendation. It is getting harder for people to to hijack casually because Amazon is making it more difficult for people to create and modify listings for that are owned by brand registry. But they they could still do it, and so I would. Sasha: I would say don't go overboard and try to complete every single empty field in your listing report, because you really cannot do that. There are many more fields that are related to your product. Then you can actually see when you download your category listing report. So you can't really even contemplate completing every possible field, but you should fill out those fields that are relevant. You should fill out those fields that have to do with compliance has met and so on, and you should fill out the field that has to do with is is this an adult product? To make sure that those don't get in there. Aside from that, you could you could still have bad actors put bad, bad keywords in your product. They'll get you shut down so that yeah, that's that hijacking process still exists out there. Bradley Sutton: Okay, I'm just curious what's your ratio of sales from Amazon to Walmart? Five to one, 10 to one. Amazon more, Would you say it? Christine: for me it's. Let's see, last year it was like Five to one, this year it's more like eight to one on one. Bradley Sutton: It changed so eight to eight. For every eight dollars you sell on Amazon, you sell one dollar on Walmart. Christine: Yes. Bradley Sutton: Okay, are you using WFS? Christine: Yes. Bradley Sutton: Okay, how's your profit margins? You know like after, if you know calculate out what you're you know selling or you know doing for PPC, etc. Is the profit margins similar or you making more money than one platform, than the other? Christine: Well, last year I made more I mean profit margin was better on Walmart. This year the advertising Something's a skew there. So the profit margins not as good On Walmart as it was last year and I'm hoping they fix that and that goes back up. But typically because Walmart doesn't charge as much for delivery, they do still charge the 15%. They don't charge as much delivery. There is room for a better profit margin on Walmart. Bradley Sutton: Okay, interesting, interesting. Do you find that there's less competition for your niche on Walmart compared to Amazon? Are you fighting more competitors on Amazon or is similar to the same ones? You who are there on Amazon are also there on the Walmart. Christine: I think it's less competition. It's less competition, but it's harder to rank up for some reason. But you know, it's a unique client. Each platform has its set of unique clients, right and certain products. Like I, have five different products With many, many skews. So one product does very, very well on Walmart and Not so well on Amazon. Bradley Sutton: So you're doing better on Walmart than you are on Amazon for one product. Christine: Yes, yes. Bradley Sutton: Yeah, I know Kerry's got one or two like that too interesting. Christine: Yeah, and where the other products do better on Amazon. It's interesting. So I I come to where I'm picking out different products for the different platforms. Bradley Sutton: Could you have predicted that, like you know, when you were looking in helium 10 at the search volume or the competitors, like could you have said you know what I think this might be, or it did it just happen, and then now, in retrospect, you know what to look for as far as science about what could be better on Walmart than Amazon? Christine: I think it just happened. But yes, now in retrospect I can look a little bit more, I have a bit more information about what to look for and you know, price is a key it's just a key thing on Walmart. So having good price products so if you have a product that's a little bit higher priced For me I'm putting it on Amazon it just doesn't move as well on Walmart. In my category I'm talking about kitchen now in another category it might work just fine, but in my category the lower priced products that appear to have the best value for the price let's put it that way Move better on Walmart. And yes, now I'm picking out things that fit that category. Bradley Sutton: Sasha you doing anything at all with Walmart, or everything that you do is all on Amazon. Sasha: I help with Walmart as well, but it really varies by client. There are certain products that don't do well on Walmart at all because they are on Walmart shelves and so if it's a, if it's a product that can be purchased from Walmart, in the store and Amazon and Walmart will ship it at their Walmart price, it's very difficult to compete with an Amazon price that includes FBA fees. So it it's really kind of all over the board where some products do Better on Walmart when there's no competitors and there's some products that really don't even have opportunity to compete. Bradley Sutton: Okay, and what's your last strategy for us? If I were to ask you for your 60 second, your 60 second strategy of the of the day for you? I mean, I said flat files because that's your specialty, but it could be about anything. Sasha: I'll stick with flat files. My top recommendation would be to create variations. Create them often and Don't wait until it's too late. You're your ASINs, your, your product listings are your assets on Amazon and they're constantly at risk. They could be taken down for multiple reasons, and so when your product reaches a level of maturity, when you have Thousands of reviews and is doing very well, create a variation, even if you don't think you need one. Create something with small, small modification. Pair it up with your best seller and let that new product gather reviews and that new product becomes a new asset and Then, once are doing well, you have the option of splitting it off from your main parent and take up Amazon real estate. So that's one of the top strategies I use with clients is I create variations with, with new products cool, cool. Bradley Sutton: Now. If people wanted to reach out to you, Sasha, to see if you know to contact you and ask for your you know Russian escapades, or perhaps talk about you know flat files or whatever, how can they find you on the interwebs out there? Sasha: If, if they want, if you want to have, they want to have that beer, I'll tell them the local bar. But if they want to talk about Amazon I'm usually on the Friday calls at 11 o'clock that those are always great case studies, so I'm usually. They are also in the Helium 10 elite Facebook group and of course it. If you want to reach out directly, my email is at amazon@cutterstone.com. Cutterstone spell, just like it sounds. Bradley Sutton: Cool now, Christine, you know, no pressure, you don't have to say your contact information, but if somebody was inspired by something you said and they wanted to reach out to you, dude, would you like anybody to reach out? Christine: Yeah, I'm happy to help. I mean, so many people help me along the way I want to do the same, so I'm happy to help, and my email would be christioinfo@gmail.com. Bradley Sutton: Awesome, all right. Well, you too it's. It's a great, you know, been having you and you know weekly calls and seeing you at the elite events. And Next one, probably neither of you can make it to because I'm doing it, we're probably doing it in Germany, so that'll be a bit of a bit of a drive for you guys who are used to being here in Southern California, but perhaps I'll see you at the next, you know, like online meetup or Next conference. You know be great to see you again. Christine: Thank you. Bradley Sutton: Great to be here.

Today we are joined on the Brain Booster by the biggest influence in my coaching career Fred Shoemaker. Download Mind Caddie for hundreds of short audio lessons and exercises produced by Karl and start improving your mental game the same way as six major champions: https://urlgeni.us/mindcaddie I first went out to Fred's school in Carmel Valley, California over 25 years ago. The experience had a deep and lasting impression on me and opened up a whole new world of enquiry and thought about the coaching process. Fred has continued to influence many coaches and players with his ability to look at the game in a way that really gets you to think about what the game truly MEANS to you What is your PURPOSE for playing the game? What is really important to you about the experience? In today's show amongst many topics we managed to really drill down into the FOUR types of coaching. The ‘DO' instruction. The model for 90% of todays golf coaching whereby a teacher ‘tells' you what to do in your swing based on his or her belief about how the golf swing SHOULD function The ‘awareness' instruction which is much more of a coaching based approach where a coach simply asks you to pay attention to what is ACTUALLY happening in your experience of swinging a club. This leads to a much stronger learning experience. The BE instruction This is where the coach helps you explore the PERSON you are when you swing the golf club. Are you going to play as a courageous golfer perhaps? At the heart of this instruction is your own COMMITMENT The fourth type of instruction is to challenge HOW the world ‘occurs' to you. If the golf course occurs to you as a place of threat then no amount of the first two types of instruction will have much effect. To understand how the world is occurring to you and the CHOICE you have in creating that narrative   This session is not for the faint hearted. It is challenging It will really make you consider your approach to the game It is a wonderful conversation with a very special coach   To find out more about Fred Shoemaker go to www.extraordinarygolf.com   To find out more about Karl Morris and the Mind Factor go to www.themindfactor.com    

While we like to think that we are adaptable beings who can handle change well, the truth is that for most people, it takes a major event, diagnosis, or catastrophe to spark that change. Today's guest, Yaffa Palti, helps us understand this. Yaffa explains that most people get used to a certain level of discomfort or pain in their lives, so they really don't think about the changes they could be making to mitigate those discomforts.You'll hear:Why people get stuck in their discomfortHow emotional traumas manifest themselves physicallyThe #1 blocker of hope Why it's difficult trying to change in isolationThe one behavior that allows you to take no responsibility for your outcomes in life (and how to change it!)What actually allows you to achieve success What Rosh Hashanah is and how you could be using this theory in your daily lives And more!More about Yaffa:A born and bred Flatbush girl, Yaffa has always been gifted in connecting with people. Women and girls of all ages are drawn to her seeking advice, support, connection, and friendship, and she is able to relate to them genuinely and effectively, no matter their life circumstance. Yaffa moved to Israel after marrying her husband and lived in Har Nof for seven years. While he was becoming a rav and dayan, Yaffa was a teacher, mechanechet, play director, and coordinator of extra curricular activities in various American girls' seminaries. In addition to being a teacher, Yaffa is a sought after public lecturer, known for her charisma, depth and humor. She is often compared to a ray of sunshine, transforming any environment she encounters into one of warmth and light. She is also a singer/songwriter and often blends together her lectures and melodies. In 2005 Yaffa moved, with her husband and children, to Mexico City, where Rav Palti served as the rabbi and spiritual leader of a large secular community. She became fluent in Spanish and was actively involved in community affairs and teaching for eleven years. In 2016 she and her family moved to San Diego California to start Aish San Diego, where her husband became the Rabbi and spiritual leader of the Carmel Valley community. Yaffa continues her community involvement in San Diego and is dedicated to kiruv full time. As a speaker, she lectures on many diverse topics, mostly motivational and inspirational, all profound, enlightening and unique. Yaffa comes from a solid Torah observant background, and was raised in a home infused with chessed and unconditional acceptance. She is a trained educator as well as a certified substance abuse professional.Connect with Yaffa:Yaffa's Instagram: https://www.instagram.com/yaffapaltiYaffa's YouTube: To talk to a member of Dr. Jenn's team and learn more about working privately with RHMD, visit: https://calendly.com/stephanie-1031/time-to-talkTo get your copy of Dr. Jenn's book, The Smart Person's Guide to Breast Cancer, visit: https://realhealthmd.kartra.com/page/SmartPersonsGuidetoBreastCancerJoin the Facebook group: Facebook: https://www.facebook.com/groups/keepingabreastwdrjennConnect with Dr. Jenn:Website: https://www.realhealthmd.com/Facebook: https://www.facebook.com/DrJennSimmonsInstagram: https://www.instagram.com/drjennsimmons/YouTube: https://www.youtube.com/@dr.jennsimmons

  Dave catches up with Paul Marto of Martography -- Fine Art Wildlife Prints, Note Cards and Calendars Paul has been passionate about photography since the early 1980's. Nature, wildlife and action shots are his favorites and he loves the challenge that arises from the unpredictability of his subjects when he is trying to capture the perfect wildlife moment. He is a native of California and has spent the last twenty-eight years in Orange County. Paul grew up in Carmel Valley, so it is no surprise that he gravitated towards wildlife photography. Mountain bike riding, hiking, tennis and playing the electric guitar round out the list of pursuits for this U.C. San Diego graduate. He has a beautiful wife and two adorable children. Through his photography, Paul is trying to bring awareness to the abundant collection of wildlife that cohabit the Orange County area. He believes that the more we know about these amazing animals and their requirements, the better prepared we will be to live a peaceful coexistence with them. He strives to present brilliant photographs of these wonderful creatures, large and small, in a way that will both inspire and educate. Martography: 801-599-2849 Paul's Instagram Account: Https://instagram.com/paulmartophotography Paul's Etsy Shop: https://www.etsy.com/shop/Martography Paul Marto: https://www.turningart.com/artist/paul-marto   Smile Train: https://donate.smiletrain.org/givenow?donation_level_id=3&donation_frequency=monthly&s_src=WXSEARCHACQ&st_source=WXSEARCHACQ&utm_source=google&utm_medium=cpc&utm_term=smile%20train&utm_campaign=Google_Paid_Text-Brand_Core_All_US&gad=1&gclid=Cj0KCQjwz8emBhDrARIsANNJjS4boVxk4HjOQXswad4bnQGfIgPHATWO4I-sVq84oJnaR6YK-ICHp8YaAgWDEALw_wcB

Russell Joyce's family landed in Monterey County, California, thanks to his father's love of car racing and the nearby Laguna Seca Raceway. Ever since, Russell's been in the driver's seat of his family's grape growing and winemaking endeavors at Joyce Wine Company, with a commitment to minimalist winemaking and working with organically grown grapes. Vineyards and wine have been a mainstay of his life, ever since he was a little boy, working with his father, who planted their first vineyard behind the family home. Today, Russell's enjoying sharing his passion with his young son. Russell's also helping preserve the past, recently acquiring a historic winery property in southern Monterey County, in the Arroyo Seco AVA. Russell and his wife Charlotte have been renovating the historic former Ventana Winery site, now home to Joyce Wine Co.'s winemaking facilities. You can visit and taste the Joyce wines here among the vines, and you can also experience the wines at the Carmel Road tasting room. The Marys chat with Russell about his road to wine and the newest chapter in his family's wine journey.

Lisa is joined by Meredith May who talks about her book,  Loving Edie: How a Dog Afraid of Everything Taught Me to Be Brave.   Meredith May, a former San Francisco Chronicle reporter, writes memoirs and children's books. She's also a fifth-generation beekeeper and volunteer scuba diver for the Monterey Bay Aquarium.Her 2021 memoir, LOVING EDIE: How A Dog Afraid of Everything Taught Me To Be Brave, tells the story of Meredith's golden retriever puppy Edith who has extreme anxiety. Meredith and her wife Jenn learn how to love their sensitive dog because of, not in spite of, her disability.Meredith's 2019 memoir, THE HONEY BUS, reveals the life lessons she learned in her grandfather's Big Sur bee yard that rescued her from a difficult childhood. The book was published in seventeen countries, translated into eleven languages, and will be published by Cameron Kids as a children's picture book titled MY HIVE in Spring 2024.Her 2017 book: I, WHO DID NOT DIE, tells the true story of an Iranian child soldier who risked his life to save an enemy during the Iran-Iraq War – an astonishing act of bravery and kindness that changed the course of both their lives.During her sixteen-year career at the San Francisco Chronicle, Meredith's reporting garnered the PEN USA Literary Award for Journalism, the Casey Medal for Meritorious Journalism, and first place feature writing awards from the Society of Professional Journalists and the Associated Press. Her series about an Iraqi boy wounded during the second Gulf War was shortlisted for the Pulitzer Prize.Meredith is a former professor of journalism and podcasting at Mills College in Oakland, CA. She lives in Carmel Valley, where she cares for several beehives.BOOK DESCRIPTION:From the author of The Honey Bus comes a wild and emotional memoir of family and self-discovery, featuring a lovable golden retriever named EdieMeredith May had a difficult childhood, with a mother who was physically present but emotionally absent. She learned early on to fend for herself, and never had to care for anyone else. When she and her wife, Jenn, adopt Edie, a sweet golden retriever puppy with saucer brown eyes and buttery white fur, Edie wins their hearts immediately. But it isn't long after Edie joins the family that the problems begin.Edie is an unusually anxious dog. She cowers around most people and the slightest noise sends her into a frenzy. Edie's fears become so intense that Meredith and Jenn can't leave the house. Is this normal puppy behavior or something more? Meredith grows determined to fix Edie, but what will she do if Edie can't be fixed?In this poignant and heartfelt memoir, Meredith shares her unforgettable journey with Edie, and the lessons about selflessness and unconditional love that she learns along the way. From treating Edie with CBD gummies to visiting a dog medium, Meredith shows just how far she is willing to go to save her dog. But maybe Edie is secretly the one doing the saving—if Meredith will only open her heart.

Gloria from Carmel Valley battles Joss in this episode of the 7:55 Showbiz Pop Quiz! If they get more right than Joss, they'll get in the Showbiz Pop Quiz Hall of fame! Listen weekday mornings to play the game, win a prize, and maybe just get in that Hall of Fame! It's The Showbiz Pop Quiz with Rob and Joss on KyXy 96.5!

Joice Truban Curry is the President & CEO of c3 Communications, Inc. Joice founded c3 in 2000. Today, Joice creates and leads programs for clients spanning the arts, education, hospitality, tourism, retail, business-to-business, restaurant, consumer product, non-profit, wellness, health care and entertainment industries. A graduate of San Diego State University (SDSU), her creativity, energy and public relations savvy helped grow c3 from a one-person shop into one of San Diego's most successful long-standing boutique PR agencies. When not working at the profession she loves, Joice spends time with her husband of 26 years, Sean, in their Carmel Valley home with their adopted all-white rescued cat, Chloe. More information on c3, please visit www.c3publicrelations.com. Find out more about host Jane Asher Learn more about your ad choices. Visit megaphone.fm/adchoices

Debbie finally talks to her new amazing athletic exercise physiologist Lenita Anthony that she met in her new hometown North San Diego on a CAF Saturday ride then at The Bay Club in Carmel Valley. Lenita has over 30 years of experience bolstering clients' goals through lifestyle counseling and motivational interviewing. Empower clients to develop, implement, and adhere to lifelong disease prevention and health promotion through customized behaviors and habits. Incorporate emotional, social, and spiritual coaching into lasting, client-driven behavior change. Lenita is similar to Debbie that she is a life long learned and N = 1 experiment. She is an exercise physiologist, health coach, fitness professional, educator, author and lifelong athlete. Passionate about partnering with clients achieve lasting whole person health using evidence based practices through the development of customized behavioral goals. Watch our Low Carb Athlete Video link here What about your story? Are you an ambitious, driven, high charging athlete who is struggling to get the desired results even when doing all the "right" things? Are you struggling with fat loss, poor recovery and inflammation? You can take ownership of your health to get your body and VIBRANT self back again! I can help you. We will dive in to not only WHAT to eat, but WHEN, HOW, and WHY as well as the other elements of what Debbie calls "The WHOLESTIC Method". We are talking about how to match your fueling with your training, as well as mapping out the hormone cycle with fasting, nutrition and training for the FEMALE athlete! Are you ready to start your fat loss, performance and health journey ...and N = 1 experiment? There is not a once size fits all solution. We are all unique. The struggle is real and I understand the challenges as well as frustrations in finding the right answers to feeling and looking your best -especially when you think you are doing everything "right". Doctors may tell you that your lab results are "normal" and there is nothing is wrong with you - but you know that you are off and not performing your best in life or sports. Let's investigate what is actually going on under the hood by looking at the WHOLE picture and put a personalized program together for the unique YOU!

Join your host Debbie de Grote as she speaks with superstar agent Caroline Dinsmore. Listen as Caroine talks about how she overcame devastating health issues by always having hope and never giving up. Caroline took that focus and has built an amazing business through diversity and is not looking back. Caroline is the founder of The Dinsmore Group. Caroline and her team consistently rank as one of the leading real estate teams on the San Francisco Peninsula as well as nationally every year since 2013 per RealTrends. Most recently, Caroline was honored to have been recognized as one of the Top 25 Realtors in the Bay Area per The San Francisco Business Times based on 2021 sales volume, as well as The Leading 100 Realtors per Luxe SF which encompasses all agents from the Carmel Valley through the Wine Country.   Connect with Caroline at https://www.carolinedinsmore.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event.   Part of the Win Make Give Podcast Network

You could say that winemaker David Baird is living the dream at Folktale Winery & Vineyards in California's Carmel Valley. They say every bottle has a story to tell, and behind the label, David coaxes those stories out of Folktale's estate vineyards. If you don't know the Folktale wines or haven't visited the winery, you are in for a treat. Folktale is a place you need to know about, a destination whenever you are in Carmel, Big Sur or Monterey. David brings his own touch to the wine program here, and has some exciting projects, including a wine aged under the waves of Monterey Bay. David's also a good sport, as he met us, the Marys, at the winery the morning after returning from a seven day trek through Yosemeti Valley. So tune in to find out about the tales the wines of Folktale have to tell as they speak through David's competent and creative winemaking hands.

The Carmel River is usually no more than a shallow creek. But with this week's rain, that gentle stream through the Carmel Valley became a rushing river.

Links from the show:* Podcast UFO* Follow Martin on TwitterAbout my guest: The subject of UFOs has fascinated Martin Willis since his youth, yet he was on the fence about the subject. He experienced a personal sighting in 2007 in Carmel Valley, CA, that solidified his beliefs that Unidentifiable Flying Objects really do exist. Since this time, Martin has paid attention to what others have to say about the phenomenon with some skepticism, yet an open mind. Pondering what UFOs may actually be, pushed his interest to another level. Martin thinks we may never find out what UFOs/UAP are, but it  is the most important and exciting puzzle yet to solve. Martin has an interest in astronomy, feels we are not alone and always maintained a strong scientific fascination of our vast universe. As a UFO enthusiast, Martin created Podcast UFO in November, 2011 with over 500 show interviews. Martin was the keynote speaker at the Pine Bush, UFO Conference in 2022. Martin is a long time professional antique & fine art appraiser.  Martin began podcasting on antiques, auctions and art in 2009  Get full access to Dispatches from the War Room at dispatchesfromthewarroom.substack.com/subscribe

Buckle up for the newest Sip Sip Hooray! podcast episode! When you think of wine in Carmel Valley, the first label that comes to mind is Bernardus. This Monterey County winery led the way in establishing the Carmel Valley AVA as a world class wine region. The Marys are excited to be back at Bernardus Winery & Vineyards in beautiful Carmel Valley Village! We filmed several episodes of our NBC TV show In Wine Country here. We're at the Bernardus tasting room to catch up with winemaker Dean De Korth and grape whisperer Matt Shea. These guys are the OGs of the Bernardus team. They shaped the winery's house style along with founder Bernardus (Ben) Pon, who was an avid Bordeaux lover. But Ben was also passionate about cars, and along with wine, VWs and race car driving are part of his story. While Bernardus is an established label, we're excited to share how the winery evolves and innovates. Plus, Bernardus is a beloved label around the world, especially in Holland. Tune in to find out why! So pour a glass, listen in and enjoy the ride!

Can Holly from Carmel Valley correctly answer 5 Showbiz Questions in 30 Seconds to make it into the “Showbiz Pop Quiz Hall of Fame?” Can you? Listen and play along! Rob and Joss play the "Showbiz Pop Quiz" weekday mornings at 7:55 on KyXy 96.5. Play the game and ya might win a prize JUST for having fun with us!

Merge 56 is one of many hot topics in and around San Diego County. Here's what John Riley thinks on Wednesday, Nov 30th. San Diego News Headlines: Rancho Penasquitos: Merge 56 Expansion (Camino del Sur and Hwy 56) – the locals are angry with the changes to build taller buildings and add greater density. Poway: Amazon Fresh fully automated grocery store closed indefinitely Escondido: Lake Hodges dam crumbling San Clemente: freight railroad traffic suspended along ocean hillside Oceanside: group petitions court to stop artificial surfing lagoon project Carlsbad: Man walks into lagoon to avoid police San Diego: Airbnb lottery application period ending, regulations to limit homeowners San Diego: 9 sailors suffer minor injuries fighting fire as USS Abraham Lincoln cruises off coast. La Mesa: citizens demand more advanced notice of new housing developments Lemon Grove: Buy 1, get 1 Free El Cajon - Man taken to hospital after lighting himself on fire while on roof in El Cajon New York: Christine McVie, Fleetwood Mac musician/songwriter, dead at 79 Washington DC: Respect for Marriage Act passes Senate Qatar: US defeats Iran, Liberty Rising Live Q&A in the Community Forum Plus, in our Community Forum we had discussions about the old dirt road from Penasquitos to Carmel Valley before Highway 56 was built, closing Starbucks in Ocean Beach, the high price of rent in San Diego, the challenge of so much vacant commercial real estate due to people working from home, and so much more. Thanks to the livestream audience for so many great questions and comments. We value your input! Show Note: San Diego Padres Hall of Fame broadcast, Ted Leitner, will join me for a livestream podcast interview Tuesday Dec 6th at 7pm. Mark your calendars! Thank you! #Merge56 #AmazonFresh #LakeHodges #Airbnb #Poway #RanchoPenasquitos #ChristineMcVie Get proven and easy-to-implement strategies to build your business and pursue your happiness. Sign up now. It is FREE! https://johnrileyproject.com/ Be sure to share this video with a friend! Sponsors Happiness76.com – your source of gear that celebrates Life, Liberty, and the Pursuit of Happiness. https://happiness76.com/ PowayStore.com – your source for Poway t-shirts, gifts, and other Poway swag. https://powaystore.com/ I also co-host a podcast with legendary sports talk icon, Lee Hacksaw Hamilton. Check out Lee Hacksaw Hamilton's podcast every Thursday at 3pm on YouTube, Facebook, Twitter or wherever you get your podcasts. ☆☆    STAY CONNECTED    ☆☆ SUBSCRIBE for more reactions, upcoming shows and more! ► https://www.youtube.com/channel/UCJJSzeIW2A-AeT7gwonglMA FACEBOOK ➡ https://www.facebook.com/johnrileyproject/ TWITTER ➡ https://twitter.com/JohnRileyPoway INSTAGRAM ➡  https://www.instagram.com/johnrileypoway/ Sponsorship Inquiries https://johnrileyproject.com/sponsorship/ Donations https://johnrileyproject.com/donations/donation-form/ Music https://www.purple-planet.com

Grubcast #139 Ken Sushi Workshop - Carmel Valley, CA by Grubthusiast Grubcast

In this episode of The Business of Non-Profits, we speak with Cheryl Hsu, founder of 92130 Cares about their journey from identifying the needs in her area to creating a non-profit and beyond.   92130 Cares, Donate a Thanksgiving meal for a family in need 92130 Cares Facebook   Mentioned Tech: https://www.signupgenius.com/       [00:30] Stacey Lund: Hi, everyone. You're listening to the business of nonprofits. We're talking to 92130 Cares, an organization serving the needs of the 92130 community by sharing resources, making meaningful connections, and spreading neighborly love. With me today is founder Cheryl Sue. Cheryl, thanks so much for joining us today. [00:51] Cheryl Hsu: Thanks for having me. [00:52] Stacey Lund: Why don't you take a couple of minutes and introduce yourself, the organization and mission and your role at 92130 Cares. 01:00] Cheryl Hsu: Great. I never thought that I would ever start a nonprofit organization. At the beginning of the pandemic, it became pretty clear to me that there were a lot of people who were hit harder by the pandemic, either the economic effects or the social effects. And I just felt compelled to do something. So it really started in September of 2020 when my family and I, we try to do some kind of volunteer work relating to Thanksgiving dinner. I had called all the usual organizations, and no one was offering anything because of the pandemic. So I went out on next door, made a post, and asked, hey, if anyone knows of a place where I can volunteer or sponsor a family, let me know. I'd love to do something with my family this year. A woman reached out to me privately and said, hey, I live in the community. We are really struggling right now, and we can't find a place to have Thanksgiving dinner. Would you consider sponsoring us? I responded and said, definitely, I would love to sponsor you. And, do you know of others who are struggling right now? She wrote back and said, I know many families in the community who are struggling. So that initial conversation with her really created this huge effort. She started connecting me and sending me names of 20 families that she knew of who either lived-in low-income housing or just lost a job or a parent was required to stay home to help with kids. And it started with me texting my book club group first and saying, listen, I've got a bunch of families. Would you like to sponsor a family, a local family for Thanksgiving? So everyone said yes. And that's when I started doing a bit of more research, and I found that there are actually over a thousand units in Carmel Valley that are considered low income rent units. And to get into those units you have to prove that your income is, around half of what the median income is. It was a real effort to sort of get out there, learn more about my community. I had, at the time, lived in this community for eight years, and I never knew the economic diversity that was here. I created a Facebook group, and it quickly grew to a thousand members. I reached out to see if anyone wanted to come door-knocking with me to sign up more people for Thanksgiving. And that first Thanksgiving in 2020, we had 150 families signed up. And on the other side, we were able to find private sponsors. So my neighbors, my friends, anyone in our Facebook group signed up to sponsor these families directly. And it was by whichever the recipient sort of felt would be most helpful. So it was either a grocery store gift card, a groceries, a precooked meal, or a restaurant gift card. During the height of the pandemic, when people were required to stay home and give up all of their regular social activities or going out or being in the community, that was a time when we were creating this thing where people were reaching out to each other in a way that we had never done before in our community. So it was cross cultures, cross economic differences. It was just really, really cool. So that's sort of the genesis. The very first project that we took on as 92130 Cares, we're rolling it out again right now for 2022, so it will be our third annual sponsorship. We've done other projects with December holiday dinner sponsorship. We've done one for kids backpacks and school supplies where we have any family who needed help with a school backpack could sign up. And then we had sponsor families sign up to deliver sort of some school supplies to a family directly. And then our ongoing project right now is a farmers' market. This has really taken on a life of its own. We run a free farmers market every single Sunday for the last year and a half. And we have partnerships with Whole Foods, Jimbo's, Trader Joe's, where they donate their slightly cosmetically damaged foods or any food that they can't sell. So often it'll be a ripped packaging or crumpled box or produce with some bruised eggs. If there's a dozen eggs, one is cracked. They actually are not allowed to remove the cracked eggs, so the entire carton gets tossed. So we're happy to take those eggs and then put it out for a free farmer's market and invite the community to come shop for fresh produce for free. So we've had over 80 consecutive weeks of this farmers market, and it's become a real source of food for a lot of people in our community, especially since there is no public transportation, no food banks, no food pantries in our entire zip code. So, yeah, it's just been a great way to engage the community, make connections, and also rescue food. [06:02] Stacey Lund: I love everything about that story, but let's unpack it a little. First of all, you have a full-time job. [06:07] Cheryl Hsu: Yes, I'm a consultant, so I do have some control over my hours, but I do work. [06:10] Stacey Lund: 92130 Cares, for the listeners who don't know what that is, that's Carmel Valley San Diego. It's an upscale community. Higher-income than median. And I would say everyone is very busy. But, I want to point that out because, those of us are in the pandemic who were, neighbors, helping neighbors, on your local buy nothing, donating to a food pantry, or you're actually getting food from a food pantry. The idea that you were like, let me help a family, let me help 150 families. So, making the decision to actually. Start the business steps, did a friend say to you, “You know what? I think this is bigger than both of us. You need to be a 501”. Because I know, I mean, you're a lawyer, so you were just like, I need some protection here. Let me do this. Or was it more like 150 families. That's a lot. Let's do some more good. Take the next step. [06:58] Cheryl Hsu: Well, we were actually finding that there were some hurdles. If you're not a 501 (c)(3), it's harder for grocery stores to partner with you. People donating often want a tax receipt. So that was a very sort of logical step for us once we sort of completed our first project. And, I mean, I know nothing about nonprofits, and so I give so much credit to the seven other women who are helping me, and they've been the source of knowledge and drawing from their own experiences. Many of them are also working women. They're all moms, and they found time to help me in all of this in really big way. So I can't say that I've done this alone for sure. We've had a lot of help along the way. [07:45] Stacey Lund: So talk to me a little bit about let's fast forward, right? You had this sort of organic growth, including this tremendous farmers market, which helps I think you had said in a previous conversation, like, 80 to 100 families every weekend. 07:55] Cheryl Hsu: It's for around 40 to 50 families every weekend, but we do it every single week. And we have lots of different families. We rotate among four low-income communities in the zip code. So we kind of go in a big geographical circle and we rotate every Sunday. And then we need around 30 to 40 volunteers to come in and help run the market every week. [08:14] Stacey Lund: I think you would say that you would consider that your core program now because it's helping so many people and it's been so consistent that you don't want that to drop off. So talk to me now about post COVID. Right. So how has that been? Are you seeing the same level of engagement from your neighbors? [08:30] Cheryl Hsu: Yeah, everyone coming out of the pandemic has actually been a bit of a challenge for all of us, myself included. My kids went from zero activities during the pandemic and being home all the time to now activities every day with dance and running and hockey. So, I think everyone's capacity for sort of giving of their time has really shifted. Our core group of volunteers are this incredible group of women, and we're all just trying to do our best, and we all just also understand that life is just getting very busy again, but the need is still there. So, the way, you know, the way I'm approaching this is very realistic. I mean, people have approached us and said, you need to franchise this and grow into other zip codes and create this model in other places in the city and kind of grow and expand. And first of all, that's not our mandate. Our mandate is a group of neighbors supporting neighbors in our zip code. But instead of expanding and doing more programs, I just want to make sure that we do our programs that we currently have, that we run them really well. And, you know, I don't drop the ball by not having enough volunteers on a Sunday and then not being able to deliver the food and set it up and distribute it on a Sunday when there are 40 to 50 families sort of relying on that food for their week. So, you know, that's sort of what keeps me up at night, is just ensuring that with our more limited resources that we can still run our programs. Which is why, like, right now, we're in the middle of sort of launching this Thanksgiving sponsorship for this Thanksgiving. And so we're focusing on that and focusing on our every week farmers market. [10:22] Stacey Lund: Are you using any business apps? And you don't have to be specific about which ones if you don't want to, right. We're not here to plug tech, but ultimately, in order to get that feeling of, oh, I'm awake every 03:00 AM. How are you counteracting that? What are you using to combat that? [10:34] Cheryl Hsu: So you will laugh because the very first Thanksgiving when we were signing up families, I was using paper forms.. We had it translated into Farsi, Spanish and Russian because that's the languages of our community. And I would take these paper forms, have people fill out their name, tick off their dietary preferences, provide their contact information on a paper form, and I would take them. And at night, I would manually input these into a spreadsheet so that we could connect people. I can't even tell you how many hours I spent doing like 150 of these forms. So, this is where I leaned a lot on sort of our core members. There's this woman, Alia, who is our tech guru. She kind of likes to stay behind the scenes, but she's the one and I always tell her this every day, that she's the one who makes our programs possible in terms of the breadth and scope. So after that first year, she immediately took us over, and she's like, no, no, we're not doing these paper handouts anymore. We have a database of previous recipients. Let's email them out. And it was as simple as a Google form. But having someone already put in their information, having the Google form then spit out the data into a nice excel spreadsheet, that changes a lot for us. It gives me more time to make sure other parts of our programs are working. At this point, I would say we probably had 1000 volunteers because of all the groups that have come in. We have Girl Scout groups, youth volunteer groups, there's a group TVIA, there's another one called NCL. Lots of different groups come in and volunteer on Sundays. So just managing that workforce and making sure I have enough volunteers has been important. So, we initially used sign-up Genius. But quickly we found that just didn't have enough of the functions that we needed to manage our volunteers and message them with volunteer information where they have to go. So, then we finally went to a different platform that has more functionalities, and we actually had to pay for it now. And then Alia has signed up for a bunch of Google suite things that are specifically I think she was able to get us things that once you're a 501(c)(3), you kind of get access to a lot more, I don't know, technology. I mean, this is just to show how little I know about technology and why I rely on people who are much smarter than me to help us run these things. But yes, we definitely rely on a lot of technology and apps. And, the other thing that we rely a lot on is social media, and that is so people know what we're doing. It helps us engage the community to volunteer or donate or sponsor. It also helps us reach out to those who might need to know where our farmers market is or would like to sign up for our Thanksgiving program. So, honestly, without technology and social media, I just don't think that we would exist, to be honest. [13:36] Stacey Lund: That's awesome. And I know we've heard this is kind of a theme, ask for help, which you certainly have. You have your board of directors look for the technology or efficiency junkies amongst us to try to make life better and faster and stronger. But I really can't say enough how more and more we just keep hearing digital transformation isn't about digital at all. It's about the people at the end of it, right? The bigger the reach. If it's 150 who have Thanksgiving dinner next year, hopefully, it's 300. If it helps you to justify an additional program or get better backpacks filled earlier or get a grant or something, these are ways that we can continue to further the reach. And I think that's tremendous. Just from took what was a moment for you, just a moment of wanting to help, and it's blossomed into this beautiful thing if you were going to give advice, right? So all those people who want you to franchise, because clearly, you're not if one of the neighbors listening is a neighbor like you, what's the piece of advice or negative wisdom you would share?     [14:37] Cheryl Hsu: I think that one thing that I've learned through this whole process is to ask questions. And it was from the very beginning where I just asked the question, where can I help during Thanksgiving? And in response to that, I got another question, “Can you help me”? This one woman, a fellow Carmel Valley mom, reached out and said, “Can you help me”? And all of the great things that have come out of 92130 Cares, it started with someone asking a question. So, even the food market started because one of our volunteers, Miriam, was sort of thinking, wow, 150 families couldn't really afford Thanksgiving dinner in our community. What does that look like for their day-to-day? They probably are struggling with their groceries and there is no access to any food banks. So she asked a question. She called up Whole Foods and asked them, “Hey, what do you do with your food that you can't sell, and would you donate it to us”? And they said, “Yes”. So that question led to this farmers market and every single one of our board members or our core members got involved because they asked a question, “Can I help? Or is there anything you need? Or can I help drop off flyers? I don't want to minimize how powerful a question is and just like putting yourself out there and asking if someone needs help or asking how you can help. There's so many beautiful stories that come out of our farmers market, but one of them is, there's a nurse practitioner in our community. And one day she reached out to me and she said, hey, do you think that there would be a need for feminine hygiene packs in the community? And I said, yeah, definitely. So, she made dozens and dozens of these little she called them, like period packs. She collected little cosmetic bags from friends and samples that you might get from Clinique or whatever cosmetic companies, and she filled them with feminine hygiene products, and she would drop them off for me before a Sunday event and she had it labeled and everything. And we would put them out and people would take one. That whole project was on her. And she just asked if there was a need. So yeah, I mean, sorry, that's a long-winded answer, but the advice I would give is just like to ask the question. Even if you think it's obvious or you're afraid to ask it, just ask it. [16:59] Stacey Lund: I really like that. And I don't think it's long-winded because you have such a great feel for your own community, right? And two years ago, I think you thought you knew your community, but maybe you didn't as well as you do now. And that comes back to in business, you would do focus groups, you would do customer surveys. Right. In so many ways, you're doing those things. You're looking at the needs of your customer base, which is your community, and you're saying, what are the needs? Maybe that I'm not filling or are gaps that no one is filling, and you're coming up with solutions for them. So that, I think is huge. And the other thing I think that you really harnessed is this kind of micro marketing, right? You relied on your network, which is so clear that you're a connector, and it's so clear that you know connectors. And I am so not a connector. But I think it just keeps coming back to whoever came up with the idea of let's do a Facebook group, grassroots it, and at least tell people where we're going to be and not have it just be word of mouth. Like, you really harnessed this power of micro-marketing to get that word out. Right. If that first person who responded to you and said, how about my family? Had not taken it to the next level with you, maybe it would have gone nowhere. So, it's super important. And I can't stress enough that not only asking the questions, listening to the answers, and then taking that data or that information and doing something with it, it's tremendous. And you've certainly moved the needle in your community. And obviously, clearly, people want to do it in their areas as well, or they would not be asking you to, like, here's my area code, go make your magic happen, which I love. And I guess it's a compliment, right? So, I worked for a boss who used to talk about protecting the core, but the strategy for him was always in a time of economic downturn, which I feel like we're in. And clearly, you have a need in your community for your services, focusing on the core, which is your farmer's market. What's next for you there? [18:53] Cheryl Hsu: Well, I gotta tell you, our farmers market is pretty amazing. We actually get flowers donated from Trader Joe's. So, I mean, it's really legit with our fresh flowers. Whole Foods will give us their artisanal bread, so they are whole loaves of sourdough and really grainy European loaves. I guess just as I mentioned before, just finding ways to improve what we already have instead of spreading ourselves too thin and just staying aware of our limited capacity, especially these days. Last Sunday, we decided instead of showcasing the flowers at the front of the line when people start their shopping, we have to now put it in the back because the flowers are getting crushed, or people were putting it off to the side and then they'd go missing. Just little improvements like that. But also, having more awareness of our group and letting people know that we are a resource for them if they've fallen on hard times, that there is a place that they can go to get their weekly groceries. And even just developing our relationships with our grocery store partners as well. I'm on a text message basis with my contact at Jimbo's today. She donated 17 gigantic pumpkins. They are organic 15-pound pumpkins. And one of our lovely volunteers volunteered to pick them up just a few hours ago and drop them off at my house. And we posted that there are beautiful organic pumpkins from Jimbo's. Message me if you would like one. So, these relationships that we have with the grocery stores allow us to bring some joy into the community and provide these nice extras for families. So improving our core programs and continuing to develop relationships in the community. [20:42] Stacey Lund: It's so remarkable. I think you should franchise, but that's just me. [20:48] Cheryl Hsu: Well, I'll recruit you to help. [20:49] Stacey Lund: Absolutely. I want to make every listener go check out your webpage, because the thing I find so remarkable about it is your about section, literally is a group of women. You're all coolly decked out in your gear, but it's a board of advisors. There's literally no hierarchy. And I think that is super cool. It's very grassroots, right? It feels very organic, much like your programs do. So absolutely check out 92130 cares.org. I highly recommend it. It's actually a really nice website. Anyway, where can we go on Facebook to find you? [21:21] Cheryl Hsu: Yeah, so our Facebook name is just 92130 Cares. I think we're pretty easy to find. And then our website is 92130 cares.org and we are currently fundraising for a turkey fund. And this is part of the shift in post-pandemic life and us realizing that there's not there's many people who will be away for Thanksgiving this year as opposed to two years ago or people who are just way too busy to actually sit down and sponsor another family. So, we have opened up a fund where you can donate, and our volunteers will purchase gift cards or groceries and drop it off for a family in the community. So that makes it so much easier for people to get involved. [22:06] Stacey Lund: Absolutely. Cheryl, thank you so much for joining us. And thank you for the tremendous work you're doing in your community. For those of you listening, we really hope you enjoyed listening and hearing about 92130 Cares. Be sure to subscribe or leave us a review. And if you have a suggestion or would like to be a guest, or if you'd like to reach out to Cheryl, she'd love to get some advice and or get some additional help or partners. So please, if you know someone, feel free to get your information to us please contact us at podcast@tgrmanagementconsulting.com. And on behalf of my producer Samm and I, we will see you next time.

Young couple Janice Ruhter and Jerry Rice engaged in a bidding war for their dream home in San Diego, California, in late 2011. To their surprise, their bid was accepted for the Spanish-style home on a picturesque cul-de-sac of Carmel Valley. They thought this was the start of a new chapter in their lives, but that's when the campaign of terror began from an unknown stalker. SOURCEShttps://people.com/crime/kathy-rowe-charged-with-terrorizing-couple-speaks-out/https://www.nbcsandiego.com/news/local/kathy-rowe-carmel-valley-rape-prank-home-rice-ruhter/1987054/https://www.latimes.com/local/california/la-me-dream-house-20141126-story.htmlhttps://www.sandiegouniontribune.com/sdut-guilty-plea-rape-ad-prank-case-2014nov24-story.html

 Hello and welcome to another great edition of the Flaghunters Golf Podcast ! Today we have my good friend and trusted ally, retired PGA Tour caddy Bobby Conlan.     Bobby C, as we affectionately call him hails from Carmel Valley, CA that caddied on Tour for some of the World's best. He came out on Tour with Bobby Clampett in the early 80's when Clampett was a PGA Tour rookie. Bobby C's career spanned from the early 80's to around 2015 when he finally hung em up as we say.    In this conversation, Bobby C talks about his observations of the World's best and how we can apply some of his thoughts to help benefit our own games. The conversation is also filled with great stories about his time on Tour.      A big thank you to Bobby C for coming on and thank you for listening ! Cheers, Jesse

This meat looks geological. Like lovely, delicious geodes. In the refrigerated case, huge racks of Brandt Beef just lay there at Ranch45—have been laying for a while (40 days, says one tag). When meat is dry-aged like this, it begins to look prehistoric and unlocks a whole new universe of flavors. Excess moisture is drawn out of the meat over time, breaking down the protein, tenderizing it and concentrating its steakness. It works the same way as when you “reduce” a stock or a soup to crank up the flavor. In the cooler next to it, Ranch45 chef Aaron Schwartz is aging bone marrow. That's right. Ranch45 is dry-aging bone marrow. At the performance kitchen in the middle of the butcher shop/deli/restaurant/gourmet general store in Solana Beach, Schwartz roasts one of them; serves it simply on a plate with salt, pepper, chives, microgreens; and a dash of oil. As a marrow adherent (it is meat butter), it's the first dry-aged marrow I've had. And it's that much better. “Any meat has to age at least a bit to be any good,” says Schwartz, who was born and raised in the area and lives with his family (including wife and business partner, Pamela) in nearby Carmel Valley. “That's why in the butcher shop you'll see it on hooks.” Next to the dry-aging marrow and meat is soap. Bone marrow soap. “We just hand-packaged them last night,” says Schwartz. “It's about using every part of the animal. Wasting as little as possible. We're getting back to the way things used to be in butcher shops. Where you knew your butcher and trusted them. That's why we use Brandt Beef. I've known Eric Brandt and his family for 20 years and I'm still using them for a reason.” Del Mar has something special in Ranch45. As a chef at Marriott Marquis, Schwartz made a name for himself by convincing a large multinational hotel group to invest in local food. Under his watch, Marquis was one of the city's largest purchasers of local farm goods. When the pandemic hit, he was furloughed. He spent time at home with his kids. Then Pamela convinced him to join Ranch45, which she'd managed for three years (she's an accomplished chef and wine person herself, having spent years overseeing nearby Pamplemousse Grille and the once-mighty Arterra). Now they're expanding, taking over the space next door and putting in a real butcher shop. The idea is to be the supplier for all of the local top restaurants, and for the locals who want to know where their meat comes from. For this podcast we sit and talk with Schwartz about the ideas of simple food sourced from a place you know. About bringing small purveyors and general stores back to a community. In “Hot Plates,” we break the news that The Joint in O.B. is working on a ramen joint on Newport Avenue down the street from their original location, as well as opening two restaurants in Hawaii; Indian standout Charminar is opening the upscale Dosa Studio next door; and Ballast Point has a new culinary director in Tommy Dimella (who also spent years at Pamplemousse). For “Two People, Fifty Bucks” Aaron points to Juanita's taco shop in Leucadia, where he takes his family after a surf; Troy raves about Starfish Filipino Eatery in O.B. (get the sisig); and David gives a shout out to the pop-up submarine tiki bar experience, Acey Deucey Club. See ya next week.

Meredith May was our guest, sharing her intimate and inspiring memoir, The Honey Bus. We welcome her back to share the story she portrays in Loving Edie: How a Dog Afraid of Everything Taught Me to be Brave. This new memoir is a story of a dog, to be sure, but it's also much more than that. This is the story of what our relationships with vulnerable creatures can teach us about ourselves. Meredith's books have been published in 17 countries and her first children's book, My Hive, will be published in spring 2024. Previously, she was an award-winning journalist at the San Francisco Chronicle, where her reporting won the PEN USA Literary Award for Journalism, the Casey Medal for Meritorious Journalism, and was shortlisted for the Pulitzer Prize. She lives in Carmel Valley where she spends her time writing, beekeeping, and volunteering as a scuba diver for the Monterey Bay Aquarium.

California lawmakers vow to pursue emergency gun control, a beloved teenager dies in Carmel Valley car crash, airport construction is ramping up and The Padres host their 6th annual blood driveSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on our motorcycle podcast we are joined by 15 year old Hailey Thomas, daughter of BMW ambassador Shawn Thomas. She's got the keys to the kingdom. She's grown up on the back of her dad's bike on adventures, she's been given the best training you can get, and she's got all the best gear and a new BMW motorcycle. But is she riding for herself? Or is she riding because she knows it makes her dad happy? Or, is she just discovering who she is, and who she is meant to become; A true biker. One thing for sure is that the two of them have an incredible bond, one that is quite obvious in the relationship they have through texts. We take some of these texts and turn them into a game, which you can play along with. Next up, Shawn shares with us his latest career news, which includes representing BMW motorcycles at even more places and events, including the GS Trophy. And he brought along his partner in crime, Louise, who also shares with us that they are taking over Ride and Talk - The BMW Motorrad Podcast. Give it a listen. And lastly we open up a package sent from a listener, with goodies inside, and we read listener emails. Big announcement! We will be having our 500th episode party on Dec 3rd at Moto Talbott museum in Carmel Valley, and you're invited. Put it on your calendar! https://www.bmw-motorrad.com/en/experience/bmw-podcast.html#/section-discover-the-episodes adifferentagenda.com/tour/chickistan/ recyclemotorcyclegarage@gmail.com www.motorcyclesandmisfits.com www.patreon.com/motorcyclesandmisfits www.zazzle.com/store/recyclegarage www.youtube.com/channel/UC3wKZSP0J9FBGB79169ciew

Huh? Who is "easily lead"? Certainly not David nor Michelle, right? Well, like most things, there are circumstances that allow for that. For David and Michelle, it's having total buy-in on the vision and the mission. Commitment ensues and when that is strong, they typically take it to the next level or even take the lead themselves. Listen to yet another story from Cowgirl Winery in Carmel Valley. Unlike previous endeavors, this one was an epic crash and burn with David being the butt of the joke. Would your ego withstand such punishment? --- Send in a voice message: https://anchor.fm/red-kite-movement/message Support this podcast: https://anchor.fm/red-kite-movement/support

This week on our motorcycle podcast we give our recap on the Quail Motorcycle Gathering. We had perfect weather, amazing bikes and loads of friends there. It was a magnificent party. We talk about some of our favorite bikes, some interesting engines, and clever designs we discovered. Big thanks to Law Tigers for sponsoring Emma's booth, and giving us a base camp. Next up Liza asks some random questions of the group, which leads to some inappropriately named things, which then leads to a spontaneous game. Big announcement! We will be having our 500th episode party on Dec 3rd at Moto Talbott museum in Carmel Valley, and you're invited. Put it on your calendar! And lastly, we read listener emails. With Liza, Stumpy John, Miss Emma, Douglas, Naked Jim and Bagel. www.wetravel.com/trips/dolomites-…canazei-62002307 adifferentagenda.com/tour/land-of-t…giants-stumpy/ adifferentagenda.com/tour/chickistan/ recyclemotorcyclegarage@gmail.com www.motorcyclesandmisfits.com www.patreon.com/motorcyclesandmisfits www.zazzle.com/store/recyclegarage www.youtube.com/channel/UC3wKZSP0J9FBGB79169ciew

Hello and welcome once again to Ultimate Motorcycling's weekly Podcast—Motos and Friends.  This week's Podcast is brought to you by Yamaha motorcycles. Discover how the YZF-R7 provides the perfect balance of rider comfort and true supersport performance by checking it out at YamahaMotorsports.com, or see it for yourself at your local dealer. This Podcast is also brought to you by Schuberth Helmets and the new Schuberth C5. This week features Senior Editor Nic de Sena's impressions of the new KTM RC 390. The entry-level KTM has always been an impressive motorcycle that has sold extremely well, however the factory has now taken the bike to another level, with top-spec features that are typically found on flagship machines. Clearly KTM has realized that even smaller engined machines should have high spec suspension, brakes and electronics packages. Nic tells us how well the new RC 390 is equipped, and what he thought of riding the smaller displacement rocket.    In the second segment I chat with automotive and motorcycle industry icon, Gordon McCall. Gordon is the Director of Motorsports at the Quail Lodge & Golf Club in Carmel Valley, California. This weekend of Saturday May 14th sees the annual Quail Motorcycle Gathering re-start after its Covid-forced hiatus, and having attended every one of the previous Motorcycle Gatherings, personally I'm very happy that the event is back on the schedule. Gordon chats about the event and a little of what's happening this year. It's a great event and if you feel like a trip to the gorgeous Quail Lodge in Carmel Valley, you'll get to meet Gordon, Roland Sands, and of course a large number of stunning motorcycles too. From all of us at Ultimate Motorcycling, we hope you enjoy this episode! 2022 KTM RC 390 Review  Riding to the The Quail Motorcycle Gathering

Our guest on Episode 36 of the Rider Magazine Insider Podcast is Gordon McCall, who is CEO of McCall Events and Director of Motorsports at Quail Lodge and Golf Club in Carmel Valley, California. The 12th annual Quail Motorcycle Gathering presented by GEICO takes place Saturday, May 14. The sold-out Quail Ride, a 100-mile ride for 100 motorcycles that includes parade laps at Laguna Seca Raceway and a gala dinner, is on Friday, May 13. The Quail Motorcycle Gathering features more than 350 motorcycles displayed on the golf course at the Quail Lodge. Traditional classes include American, British, Italian, Other European, Japanese, Competition On Road, Competition Off Road, Antique, Custom/Modified, Choppers, and Extraordinary Bicycles and Scooters Class. Featured classes at the 2022 Quail include Harley-Davidson XR750, BMW /5 Series, Two-Stroke “Braaaps,” and mini bikes | BIG FUN. This year's Legend of the Sport Guest is Roland Sands. We talk with Gordon about the history of the Quail, what makes the Monterey Peninsula such as special place for motorcycle and car events, and what attendees can expect. The Quail was on hiatus for two years due to the pandemic, so Gordon and The Quail team are excited to welcome motorcycle enthusiasts back this year. Tickets for The Quail Motorcycle Gathering are available online or at the gate.

Hello and welcome once again to Ultimate Motorcycling's weekly Podcast—Motos and Friends. We've been astonished by the audience our little show has garnered so far—in fact after a little over one year of doing this we've just crossed over 3 Million downloads. That's amazing, and we'd like to thank each and every one of you for tuning in and listening to our drivel …er I mean carefully crafted entertainment.  We love hearing your feedback, so please feel free to leave comments on the Ultimate Motorcycling Facebook page, or of course you can email us at producer@ultimatemotorcycling.com. This week's Podcast is brought to you by Yamaha motorcycles. Yamaha is highlighting the YZF-R7 that launched a few months ago. It's a great mid-level option sports machine that gives the perfect balance between rider comfort and true supersport performance. The Podcast is also brought to you by Schuberth Helmets. This week's episode features Senior Editor Nic de Sena's impressions of the new Harley-Davidson Nightster. This is one of the new generation of the iconic Sportster range and it features the Revolution Max 975T liquid-cooled twin cylinder engine. This new gen bike manages to bring the latest tech to the Sportster, without losing that retro-cool that is so much a part of every Harley-Davidson.   In the second segment we chat with another motorcycle industry icon – Roland Sands. Roland is legendary for his custom designs and of course now for his racing exploits with his team in the Hooligan class. Roland's resume is too long and varied to go into here, so please listen in and get a small inkling into what makes him such a legend. He's actually going to be the guest of honor at the Quail Motorcycle Gathering on May 14th, so if you feel like a trip to the gorgeous Quail Hotel in Carmel Valley, you'll get to meet Roland and see some stunning motorcycles too. The link for tickets is here in our show notes. From all of us at Ultimate Motorcycling, thanks again for tuning in please enjoy this latest episode! Read our 2022 Harley-Davidson Nightster Review Read our review of The Ronin CE Jacket ~ Roland Sands Design Leather

Can Shawnee from Carmel Valley correctly answer 5 Showbiz Questions in 30 Seconds to make it into the “Showbiz Pop Quiz Hall of Fame?” Can you? Listen and play along!

In this episode, we speak to Lt. Baxter of SFFD  we talk about his role as the only PIO,  the impact of community outreach, and public-Ed?   A  campaigns effort to raise awareness about water fatalities around the coastline.  A discussion over how agencies can connect with community-based groups.Bio of Jonathan Baxter: started his career in Public Safety at the age of 14 working as an explorer scout with the City of Paso  Robles Police Department. I attended EMT school at the age of 17, obtaining my EMT certificate just past my 18th birthday in 1989.  He was hired with the San Luis County Ambulance service part-time as well as the San Luis Obispo County Fire Department.  At 18, he was asked to participate in a trial paramedic program put on by the Community Hospital of Monterey Peninsula, in the Carmel Valley,  obtaining his Paramedic license at the age of 19,  becoming the youngest paramedic in the State of California.From late 1990 to 1998 I was employed full time as a Firefighter Paramedic with the City of Sonoma Fire  Department. During this time, I earned my A.S degree in Fire Science, multiple fire science certificates, and an A.A degree in Criminal Justice.  Let it be known that also from 1990 to 2000, in addition to my full-time career, I also worked part-time as a Paramedic for AMR SF, Guerneville Fire, Bodega Bay Fire, Sonoma County EMS, and Occidental Fire.  Additionally, I also worked part-time as a Firefighter/EMT and Fire Investigator for the Glen Ellen Fire  Protection District from 1991-2010.  From 1998 to 2000, I worked full-time for the City of Hayward Fire Department as a Firefighter  Paramedic.  In January of 2000, I started my career with the San Francisco Fire Department. From 2000 to 2006 I  worked around the City as a Firefighter Paramedic, and Rescue Swimmer. From 2006 to 2016, I  volunteered to be assigned to Engine 1, which was at the time the busiest fire engine in America, per FireHouse Magazine. With over 500 public contacts per month, personal pride and integrity drove my fellow crewmembers and me to provide equal, and above standard service to every customer (citizen). From 2008 to 2016, I worked as a temporary lieutenant on fire suppression apparatus (Mostly Engine 1).  On January the 18th of 2016, I was hand-selected by Chief Joanne Hayes-White to become the SFFD's  Public Information Officer. While in that role, I was promoted to lieutenant in May of 2016 based on my rankings on a civil service test.  I remain employed as one of the highest decorated employees (47 Valor and Honors) with the City of  San Francisco.  In 2006, I left the City of Pleasanton part-time employment and started a career with the City of Menlo  Park Police Department (part-time). I have achieved Advanced Officer, Designated Rifle Officer, Critical  Incident Officer, Bike Officer, K9 Officer, Drug Recognition Officer, and DUI officer certificates.  In 2014 I obtained a B.S degree in Criminal Justice, along with multiple Certificates in Homeland Security and public saSales Bluebird for leaders and go-to-market teams at cyber security startupsTips, tricks, ideas and inspiration from legendary cyber security CEOs and CROsListen on: Apple Podcasts Spotify Stories and Strategies for Public RelationsCommunication is in every facet of our daily business.Listen on: Apple Podcasts Spotify

In this Dateline classic, a feud between neighbors turns a quiet canyon road into a deadly battleground. Keith Morrison reports. Originally aired on NBC on June 8, 2009.

Today, we chatted with Martin Willis, host of "Podcast UFO." Since his youth, UFOs have fascinated Martin Willis, yet he was on the fence about the subject. He experienced a personal sighting in 2006 in Carmel Valley, CA, that solidified his beliefs that Unidentifiable Flying Objects do exist. Since then, Martin has paid attention to what others have to say about the phenomenon with an open mind. Pondering what UFOs might be or if they are possibly extraterrestrial helped spark his interest to another level. Martin thinks we may never find out what people are seeing, but in his opinion, it is a most important and exciting puzzle to solve.

In just a moment you'll meet Michaela Carozza, the creator and host of one of Carmel Valley's top-rated Airbnbs.  Michaela had been in the market for a property in Carmel Valley for many years.  She loved the diversity of beauty that the central California coast offered, but needed to find a place with both a main house and a second property that she could use as a rental for some supplementary income.  So, in 2011, when a 5 acre plot of land with a house and a horse barn on top of a hill became available, Michaela knew she had to jump at the opportunity. Both properties needed a lot of work, but over the course of several years, Michaela and her partner Micha poured their blood, sweat, tears, and love into transforming the horse barn into an enchanting retreat...one they've now shared with over 300 guests from all around the world. Tune in to hear the story of how Michaela brought the rustic retreat that she calls the Valley Eden Barn to life.  You can book your stay at Valley Eden Barn on Airbnb, or with Michaela and Micha directly on their website. 

Lenora Carey of Big Sur Vineyards is a California native with an undeniable spirit of adventure. In her first career as a documentary filmmaker, diving with sharks and tracing the footsteps of human origins were all part of a day's work. But it was in Southern France, working on a film about wine barrel making, that she discovered her love for Rhone wines. A life change was on the horizon, and in 2005 she left San Francisco and moved her family to Big Sur to “raise a couple of kids and live off the land in one of the most beautiful places on earth." She honed her wine knowledge at Sonoma-Cutrer and when she started experimenting with grape growing on her land in Big Sur, she discovered that the Rhone varieties she had come to love grew particularly well in Monterey County. Three years after her first vintage, and months after opening a tasting room, the 2016 Soberanes fire devoured her home, vineyards, and olive grove. Without missing a step, and with great determination, she continued making wine and building her business. Lenora's boldness and energy are reflected in her wines in their bright, complex, and vibrant style. In this episode, Lenora is taking us to the beautiful place of Carmel Valley and shares with us 6 of her wine picks. Let's dive in!  [00:00 - 9:12] Opening Segment  I introduce our topic for this episode  Join my wine club and connect with other wine lovers!  See link below I welcome our guest, Lenora Carey Lenora talks about how she discovered wine as a passion   [08:13 - 22:09] How Big Sur Vineyards Came About Lenora walks us through the early days of Big Sur Vineyards Incorporating the feeling of Big Sur Check out her eating and drinking guide in the link below Top 2 places in Carmel Valley that listeners should check out Big Sur and Rhone wine varietals Where Lenora sources her fruit   Join my wine club and connect with other wine lovers!  See link below   [22:10 - 27:56] Wine Picks for the Month Monterey County being known for Pinot and Chardonnay Serve six wines in our tasting Rose Big Sur White Chardonnay Pinot Big Sur Red Syrach  Lenora recommends wine pairings [27:57 - 39:59] Closing Segment Ingredients for success What's next for Big Sur Vineyards Misconceptions about wine packaging Possible wine trends in the future Lenora shares her favorite wine Lenora's favorite wine resource Connect with Lenora through the links below    Resources Mentioned:  The Wine Folly   Tweetable Quotes: “I think a big misconception now is that if a bottle doesn't have foil, or you know, it doesn't have a cork or whatever, that's not good wine. I think it's good to make sure people understand that that's not always a choice. It's just simply a winemaker's decision about how they want to present their wine.” - Kris Levy   “There's nothing more beautiful than having the right cheese with the right wine. And that's just that it's almost a meal for me because if you have two or three different styles of cheese, you have a couple of different wines.” - Lenora Carey Connect with Lenora through Instagram, Facebook, or checkout their website at www.bigsurvineyards.com. Let's continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at kris@krislevy.co. You can also check out my website at ​www.​klevywineco.com.   TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!    JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Dzung Dang is an accomplished ultra-endurance cyclist and randonneur residing in San Jose, California, organizer of the Carmel Valley Double Century, and founder of the XDV bicycle club. Dzung's palmares currently includes 2 Paris-Brest-Paris crossings, bicycling across America twice (2015 self-organized and 2019 RAAM 8-person team), 3 finishes of the Silver State 508, 75 double centuries, and bicycle touring in Vietnam. Dzung has also used ultra-cycling as a platform to support non-profit causes such as anti-human trafficking and orphans. Let's roll!