Podcasts about narrowcasting

Join us on the show that calls out corporate BS and focuses on what really matters - safety and the news. Get ready for insightful and thought-provoking discussions on current events and important topics. Don't just be a passive listener, get involved and have your voice heard. Head to CallInRadio.com to become a part of the conversation.

La Premier League scalda i motori, tutto é pronto a The Cave per il campionato più suggestivo. In serie A frena la capolista Udinese costretta al pari casalingo da un eccellente Sud Tirol. Tutti i risultati e commenti a caldo da Montevarchi

(NOTAS Y ENLACES DEL CAPÍTULO AQUÍ: https://www.jaimerodriguezdesantiago.com/kaizen/168-la-estructura-del-mundo-ix-cual-es-nuestro-problema-2a-parte)Hay un tipo de mirada que uno aprende a reconocer con la edad. Es una mirada entre cansada e introspectiva. Es fácil encontrarse con ella a primera hora de la mañana de cualquier sábado o domingo en una gran ciudad. Quienes miran así suelen llevar el pelo despeinado y la misma ropa, ahora arrugada, con la que salieron la noche anterior. Caminan despacio, con unas preguntas marcadas en la frente. Normalmente, es la misma que les asaltó un rato antes, al abrir los ojos y encontrarse en una cama ajena. «¿Qué ha pasado? ¿Cómo he llegado aquí?» Algo parecido nos ha sucedido a todos alguna vez. Hay noches que acaban así. Los estadounidenses tienen un nombre maravilloso para ese trayecto de vuelta a casa: the walk of shame, «El paseo de la vergüenza». Puede ser porque esa mirada encierre algún arrepentimiento o, más frecuentemente, por la simple sospecha de que todo el que se cruza con nosotros sabe que no sabemos cómo demonios acabamos así. Por lo general, aquellas noches y aquellos paseos, suelen terminar como anécdotas que uno recuerda con una mezcla de pudor, simpatía y nostalgia al llegar a la edad de reconocer esa mirada en otros, cuando tu vida adulta te lleva a comprar el pan o pasear al perro a las 9 de la mañana de un domingo. Pero, ¿cómo es el paseo de la vergüenza de las sociedades? Quiero decir, en mitad de las crisis económicas, el desengaño político, la amenaza climática o la inestabilidad internacional que llevamos ya unos cuantos años viviendo, cada vez más tengo la sensación de que colectivamente nos empezamos a mirar los unos a los otros con las mismas preguntas en la cara: ¿Qué ha pasado? ¿Cómo hemos llegado hasta aquí?Hace unas semanas empecé a hablarte del libro de Tim Urban, What's Our Problem?, «¿Cuál es nuestro problema?», en el que él trata de descifrar cómo hemos llegado hasta donde hemos llegado. Aquel capítulo lo terminamos con la sociedad dividida en dos. Con las piernas hundidas hasta las rodillas en el barro. Y con cada uno de nosotros dispuesto a abrirle la cabeza a garrotazos a cada uno de ellos. Hoy, vamos a tratar de responder a cómo hemos llegado hasta aquí y a cómo tratar de salir. De una pieza, a poder ser.

A huge thanks to Seth White for the awesome music! Thanks to Palmtoptiger17 for the beautiful logo: https://www.instagram.com/palmtoptiger17/ Facebook Page: https://www.facebook.com/thewayfourth/?modal=admin_todo_tour YouTube: https://www.youtube.com/channel/UCTd3KlRte86eG9U40ncZ4XA?view_as=subscriber Instagram: https://www.instagram.com/theway4th/  Kingdom Outpost: https://kingdomoutpost.org/ My Reading List Goodreads: https://www.goodreads.com/author/show/21940220.J_G_Elliot Propaganda Season Outline: https://docs.google.com/spreadsheets/d/1xa4MhYMAg2Ohc5Nvya4g9MHxXWlxo6haT2Nj8Hlws8M/edit?usp=sharing  Episode Outline/Transcript: https://docs.google.com/document/d/19g4cyPSG3flnXb8sgECjTKOpJNI8c5zK69uqAi2Qv9s/edit?usp=sharing HOW HUMANS THINK, BLINDSPOTS, PSYCHOLOGICAL INFLUENCESThe Case Against RealityIrrationalityThe Intelligence TrapThe Delusion of CrowdsThe Craving MindThe Forgetting MachineDelusion of Crowds HOW PROPAGANDA FUNCTIONSHow Propaganda WorksTechnological Society / PropagandaHow Propaganda Became Public RelationsTaking the Risk Out of DemocracyManufacturing ConsentPolitics in the English LanguageAmusing Ourselves to Death (Huxley vs. Orwell)Grice's Cooperative Theory: https://www.youtube.com/watch?v=qj5w216eNIQ PROPAGANDA HISTORY AND IMPLEMENTATIONManipulating the MassesMein KampfPolitics and the English LanguageTaking the Risk out of Democracy THE PROPAGANDIZED AND HOW THEY GOT THEREThey Thought They Were FreeOrdinary MenDefying Hitler FICTION AND ARTISTIC ENVISIONING/ THOUGHT EXPERIMENTS1984Brave New WorldBook of Eli CHRISTIANITY AND POWER Way of the Dragon or the way of the lambCelebrities for Jesus TO READ Roman Propaganda More books on propaganda outside the West  EXTENSIONSWords Matter: https://www.youtube.com/watch?v=cx7VnKMZew4&feature=youtu.be Narrowcasting: https://www.youtube.com/watch?v=VvmFH4KlLcI&feature=youtu.be  ★ Support this podcast on Patreon ★

In this podcast episode John David talks about the pros and cons of leveraging applying or networking to land an analytics job. Check out the "How to Get an Analytics Job" Podcast here: https://spotifyanchor-web.app.link/e/uPzNXug7ewb Trying to break into the Analytics Industry? You should check out the Greensboro College Analytics Apprenticeship program. Learn more here: https://learn.silvertoneanalytics.com/apprenticeship/ Already established as an analyst but ready to level up your career? Check out the Silvertone Analytics Career Servicers Program here: https://learn.silvertoneanalytics.com/career-services/ Podcast notes: Applying vs. Networking Which tactic is more effective towards landing an analytics job? Here are my thoughts… If you are trying to break into analytics then you'll have better luck APPLYING. If you are already established in the industry then NETWORKING is much more powerful. The difference between these two tactics is SCALE: Applying is BROADCASTING. With a little bit of grit you can apply for over 1000 jobs in a year. Good luck going on 1000 informational interviews in that same time frame. Networking is NARROWCASTING. Building a solid network means building solid relationships. Relationships take time, effort and work. They also don't manifest overnight. It's a long term commitment. #analytics #analyticscareer #businessanalyst #analyticscareerservices Welcome to the How to Get an Analytics Job channel. Discover how you fit into the analytics marketplace, what skills you should build, and how to land your analytics dream job. Analytics agency owner John David Ariansen and his team will give you tips and tricks to land your dream job and level up your analytics career. Check Out Our Playlists How to Get an Analytics Job Podcast: https://www.youtube.com/playlist?list=PLBvzkZLydYX0D28bbnfRCV6M4zMQrhXsd Greensboro College Analytics Lecture Series: https://www.youtube.com/playlist?list=PLBvzkZLydYX2UenX5FGME-n-KDjvKmeKp Looking to land an analytics job? Sounds like you need a solid resume... Sign up for our email list to get a free analytics resume guide: https://mailchi.mp/df01df1e8856/analyticsjob Follow us on LinkedIn: John David Ariansen https://www.linkedin.com/in/johndavidariansen/ --- Support this podcast: https://anchor.fm/john-david-ariansen/support

One host is good but two are better! On this episode, Leveraging Thought Leadership's hosts, Peter Winick and Bill Sherman, get together to share their insights about organizational thought leadership, institutionalizing it across an organization, and how it can create authentic relationships and increase audience loyalty. There's no straightforward way to stand up a thought leadership function or position within an organization. Our hosts share their thoughts on that, and on organizations hiring for thought leadership positions  (something unheard of only a few years ago!). The people filling these roles are coming from varied backgrounds – and that helps them bring unique perspectives forward, keeping an audiences focus on the message rather than the medium. In the past, the face of organizational thought leadership might be treated like a rock star, going out on speaking gigs and taking the spotlight. While part of that image is still true, organizations today want many disparate voices sharing their thought leadership. A chorus of voices shows that your organization is full of smart people, and that helps attract and retain others. We round out the conversation by discussing how thought leaders can leverage relationships in order to drive ideas. Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can't survive if they only exist on social media. Those relationships need to be fostered over the phone, in person, and in meaningful ways. Three Key Takeaways: * Research shows that three things are needed for successful thought leadership: Buy in from senior leadership, time, and creativity. * Seeing results from thought leadership requires a long time horizon. Much like research and development, you can't expect quick results. * Keynote speakers need to deliver more than entertainment. They need to bring something relevant, insightful, and actionable.

Rip answers questions from Starting Strength Network subscribers and fans. 01:53 Comments from the haters 15:46 Eating more for recovery 20:43 Building in the mountains 49:21 Best Conan stories 54:46 Inflation 55:01 Rip on health insurance 1:04:24 Rehabbing an elbow injury 1:07:10 Rip narrowcasting

When most hear the word scale they'll think of a kitchen or bathroom scale - a tool for measuring. When it comes to thought leadership, what does "reaching scale" mean? How can you measure it, and how can you achieve it? In this special episode, I'm are going to invite a few unusual guests: frameworks and models.  These models define scale, measure methods of distributing content, and find ways to assess impact. When attempting to measure and reach scale, thought leaders often look to social media metrics such as followers, engagement, and likes. But, what's the value of a "like" toward measuring thought leadership? Instead of getting wrapped up in superficial metrics, thought leadership practitioners need to understand that scale happens when people encounter an idea and choose to act on it – because thought leadership,at its very core, needs to be an idea in action. Thought leadership isn't about building the largest audience it is about building the right audience. Bill discusses the differences between Total Addressable Market (TAM), and Share of Market (SOM), the market percentage that you are currently reaching. Understanding these two numbers gives a clearer picture of the influence of your thought leadership. Further, he shares insights about Broadcasting, Narrowcasting, and Point-Casting. Broadcasting is scattering your ideas on the wind and hoping they reach the right market,. Narrowcasting means focussing on the people who need your ideas the most, while point-casting means packaging your idea in particular terms for a VIP within your TAM. If you've been struggling to reach scale, you might need to better understand how to reach your best audience.  Don't default to broadcasting. Take the insights in this episode, and start increasing your SOM! Three Key Takeaways: Thought leadership needs to be an idea in action. Without action, movement, and interaction with an audience, thought leadership can't spread and thrive. Organizational thought leadership isn't about building the largest possible audience. It's about building the right audience. If you can get your idea to the VIPs in your TAM, and convince them to take action, you've gained a link to the best audiences your thought leadership could attain.

How do you define power in your brand's social media? In this climate of mis- and disinformation, navigating a brand's path across the internet means facing difficult conversations head-on. How do you forge ahead, craft an image and perspective that is authentic to the culture of your team, and place it online in a way that aligns with your values?Our guest this week is Anthony Shop. Anthony is co-founder and Chief Strategy officer of Social Driver, an agency dedicated to building brand image online for their clients. He's also Chairman of the National Digital Roundtable, a DC-based group whose mission is to educate and inform professionals about the technology, trends, and tactics that are transforming how society interacts with the world around them. In short, Anthony Shop knows of what he speaks on this subject. This is a conversation about trends, but not the trends defining what we're wearing or listening to. We're talking about the choices brands are making as they choose how to show up online, to live their values on digital channels, navigating the heated rhetoric that dominated so many spaces this election year. Are brands stepping back, or digging deeper into their social strategies?Anthony's answer may surprise you. It all starts with people. "If CNN calls, you can't send your logo, you have to send a person! More companies are embracing using their people," he says. "Social media policies used to be about what not to do. Now, companies are helping leaders to build their presence," as individuals.Agencies are carrying heavy baggage right now. Shaking free of white-dominant norms and toxicity can go a long way toward allowing more individuals the freedom to share new ideas for their clients, but our field has a long way to go. Taking Social Driver as an example gives us a light, a model that Anthony and team have created together of an intentional culture built on values and partnership inside the agency and beyond it. We're so grateful Anthony is here to teach us today.Links & Notes Driver Foundation The Book of Hope by Jane Goodall and Douglas Abrams. Think Like a Monk by Jay Shetty 'Yeti's Billion-Dollar Strategy: No Celebrities, No Pandering' • Wall Street Journal (00:00) - Welcome to Mission Forward (01:27) - Introducing Anthony Shop (05:31) - Where does power come from? (11:12) - Re-thinking Teams (14:22) - National Digital Roundtable (16:40) - The Digital Landscape: The Underinvestment in People Profiles (20:05) - Broadcasting vs. Narrowcasting (22:35) - Platform vs. Values (27:05) - Inspirations

Today I am talking with Carrie Foxx, Founder and CEO of Mission Partners, a strategic communications firm and Certified B Corporation that guides high-potential nonprofits, foundations, and socially responsible corporations in realizing their greatest social impact.Check out the episode for our discussion around how a single conversation changed her career aspirations, why soft skills are power skills, and the difference between broadcasting and narrow casting.Additional Resources:► Follow Communispond on LinkedIn for more communication skills tips: https://www.linkedin.com/company/communispond► Connect with Scott D'Amico on LinkedIn: https://www.linkedin.com/in/scottdamico/► Connect with Carrie Fox on LinkedIn: https://www.linkedin.com/in/carriefoxpr/► Subscribe to the podcast: https://communicast.simplecast.com/► Download the ProSpeak® app. Providing users with instant feedback on presentation and communication skills.- Apple: https://apple.co/3jTJbqe

Today on the Jimmy Barrett Show:Jimmy discusses a story in which a woman was fired for posting on Tik TokTPPF's Sherry Sylvester on the mediaJimmy talks about "narrowcasting"

(First Broadcast - 4th November 2019) Does that which doesn't kill you make you weaker? Should we always follow our emotions? Is life a battle between good people and bad people? And critically, what might the adoption of these three popular, but unwise, ideas be doing to a rising generation of young adults? Jonathan Haidt joins Igor and Charles to discuss the three great untruths of modern life, the nature of antifragility, the 'great awokening,' rising violence on US university campuses, and the origin story of the Heterodox Academy. Igor suggests that diversity can help some projects while hindering others, Jon shares his ultimate conflict-resolving ninja skill, and Charles learns that conservative voters come in radically different shapes and sizes. Special Guest: Jonathan Haidt.

We kick off our “Spider-Man: No Way Home” with an hour of conversation about “Problem Child” and it's effects on the course of Devon's life, Sejohn first experience with the horror film that is “Somewhere in Time,” and a brief reminder about the film “Hall Pass” to reconstruct it into a new piece of Say Vocabulary, in an attempt to recreate the trailer experience from going to the cinema. Then we get to the good stuff where we take a look at the actual film and where we feel it succeeded and failed, before examining its place in relationship to the rest of the Marvel Cinematic Universe and what it may mean for the future of the entertainment industry. 

With a seemingly endless supply of options for any service or product, how do you make sure that yours rises above the noise? Better yet, as a buyer, how can you know which product or service is right for you? Today we are joined by Howard Brown, the Founder and CEO of ringDNA (now known as Revenue.io), an AI-powered platform that helps clients unlock revenue growth. Howard has also been listed as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs, and a top CEO according to Comparably. With a strong background in clinical psychology, Howard's position on thought leadership comes from a deep understanding of the way people work and think. Howard shares his insights on thought leadership, how using TL internally can help your employees find strength, realize opportunities, and improve, so that they can deliver their best performance. As a CEO, Howard shares great advice for those who are just starting on the leadership journey. He delves into the how's and why's of using thought leadership internally and externally at your company, and what it means to be a CEO who understands thought leadership's purpose. In addition, we discuss "finding your superpower,"  and why being hyper-personalized with your message will better connect with a specific audience. Make sure they know you are speaking directly to them, and taking into account their individual needs!   If you want to use thought leadership to tell a story and deliver value for your entire organization, this is a great episode for you. Three Key Takeaways: * As digital conversations replace more and more face-to-face ones, we need Thought Leadership to build those connections. Listen to your audience, pay attention to their needs, and create a sense of insight and vision. *  When starting down the path of thought leadership, start by doing your research! It's important to truly understand what thought leadership is… and what it is not. * It can be tempting to create thought leadership for “everyone” because it's easy. Narrowcasting is much harder, but the ROI is greater - especially if you crack the code and reach the right audience for your insights.

Welcome to this episode of Leveraging Thought Leadership! Today's guest is our very own Peter Winick, Founder and CEO of Thought Leadership Leverage, a firm that helps thought leaders of all kinds develop strategies for branding, marketing, technology, and sales. The episode begins with Peter outlining the similarities and differences between marketing and thought leadership, particularly as it pertains to sales. While some comparisons can be made, thought leadership targets a small, very selective audience, giving timeless advice directed toward specific challenges. Sales, on the other hand, commonly relies on wide reaching, less focused tactics, marketing consumer products to a broad audience and relying on wide appeal. Peter tells us that the true art of thought leadership means your offerings are unrelated to 99.9% of business problems, but laser-focused on solving the issues of a sharply defined target audience. In that space, your insights and products can deliver solutions that change the client's world. Peter and Bill outline the reasons that seeking a "necessary minority" is important: people who truly need your solutions get maximum benefit from applying your thought leadership. Plus, they discuss reasons that thought leadership practitioners should create touchpoints, low time commitments that display the benefit of their insights, before expecting a potential client to spend valuable time reading a white paper or book. We wrap up our conversation with some great advice for those just starting a thought leadership journey. From reintroducing yourself, to expanding critical  relationships, from asking for help, to finding the right cadence for publishing your content, Peter and Bill share a vast amount of experience on thought leadership and sales. This episode is a beginner's guide — and an expert's handbook, all in one! Three Key Takeaways: ·         Thought Leadership needs to be focused on a small and specific audience where it can truly shine. ·         Thought Leadership ideas should be introduced in small chunks, leaving discussion of larger offerings for after the audience leans in. ·         New Thought Leaders should reach out to their network and reconnect, explaining their new venture, their offerings, and the solutions they offer.

If one voice can reach a wide audience, what about a hundred voices in unison? Think that would get some attention? You'd be right! Our guest on today's episode is Joe Sullivan, the co-founder of Gorilla 76: a firm that specializes in helping mid-sized B2B manufacturers modernize their marketing programs. Joe is also is also the host of The Manufacturing Executive Podcast, celebrating a year's worth of content helping manufacturing leaders find the right growth strategy for their organizations.. In our conversation, Joe shares how Gorilla 76 helps their clients find the right audience. He discusses having a focus on clients that can be helped efficiently, profitably, and with expertise in their challenges. By developing a deep understanding of the decisions involved in purchasing, manufacturers can create and capitalize on the strongest opportunities for growth. Amazingly, Joe isn't the only thought leader at Gorilla 76. Along with his partner, Jon Franko, Gorilla 76 is striking out in a new direction - encouraging and supporting thought leadership created by everyone in the company! Joe details how the skills and experience of many like-minded voices help them create content that proves the company has varied, deep expertise in many subjects - and they're eager to share that knowledge in order to help others! Measuring the success of thought leadership in marketing and sales is a difficult task, even with great analytical tools. Joe helps leaders avoid getting caught up in the routine of "counting likes and shares" without stopping to fully understand what the data is saying. It's easy to be overwhelmed by statistics, and great leaders need to focus on the most important information, and weed out the rest. Thought Leadership is a long game that feeds your sales pipeline, but first, a leader needs to build trust and become established as an expert in their domain. If you want to add thought leadership to your B2B company, or grow innovation across your entire organization, this episode is full of great advice for you. Three Key Takeaways:·         Be sure that your thought leadership is tailored to your audience, and addresses their specific challenges and needs. Don't allow metrics and stats to rule your actions. Thought Leadership that connects with a narrow, but well-researched focus will have a higher return than broadcasting to a wide, but uninterested, audience. Podcasts and blogs are a perfect way to give your thought leadership a voice and build community. Just remember, these methods require focus, time, and commitment. They are not a magic wand to bring short-term sales.

Today we make a small departure from our usual format of interviewing a guest.  Instead, we shed a light on the series of short videos Bill Sherman has been producing over the last year that focus on specific issues related to Organizational Thought Leadership. First, we look at the many varied paths that professionals travel to land in a thought leadership role. Second, we examine the skills thought leaders need to be successful.  While there are many that are useful we discuss the three key ones: analytical thinking, storytelling, and empathy. Third, we look at the four primary ways that ideas emerge in thought leadership: forge, sharpen, weld, and transport. Fourth, we discuss the benefits of narrowcasting, which might seem counterintuitive given the constant hype we hear around clicks, likes, and shares.  But do those metrics really hold value? Three Key Takeaways: ·         Thought leaders with empathy are able to break through the distractions of what interests themselves to focus on what their clients truly need. ·         Many believe new ideas in thought leadership are brand new, but in fact, most are rooted in evolving and combing existing ideas. ·         Narrowcasting allows thought leaders to speak more directly to the audience that is most important to them.

YSL diventa anche WEB TV !!! da sabato 23 Maggio sulla pagina fb, YouTube e sulla applicazione. Ne parliamo in questa puntata con Giacomo Guerrini giornalista ed autore radiotelevisivo, Luca Medliatore e Giuseppe Rosini

We lead off with a lively chat on income inequality via “Rockonomics - a backstage tour of what the music industry can teach us about economics and life,” a fascinating book by the late behavioral economist Alan Krueger. Joining us are Marc Zumoff, broadcast veteran and the longtime television voice of the Philadelphia 76ers, to talk about team culture, and media…and entrepreneur/executive Steve Lapa who discusses the popularity of podcasting and the ingredients for a successful show (including ours!)

In 1995, Dr Alan Sherman, DPM founded the first online community and website for podiatry, Podiatry Online, which grew to become the largest internet community for podiatrists in the world. At its peak, two-thirds of licensed podiatrists in the United States were members.  Podiatry Online was acquired by Moore Medical, in 2000, and Alan was employed along with partner Michael Shore, DPM as a consultant to continue running the site. Moore Medical was eventually acquired by McKesson in 2002.  After this acquisition Drs. Sherman and Shore were let go by the company and they went on to found PRESENT e-Learning Systems, a Medical Education and Communications Company in 2003, which has grown to be the largest provider of online CME education services for podiatrists. PRESENT e-Learning Systems entered the live conferences business in 2007 and now puts on 6 live medical conferences a year, serving over 3000 attendees. On this episode we discuss: His first computer purchase in 1982 Getting into publishing in 1995 with Podiatry Online Moving away from practice management and focusing on medical education Weekly NewsFlash Starting their own conferences in 2007 Why it's important to attend conferences both in and outside of podiatry  Looking for trends Narrowcasting (Bill Gates), publish to small interest groups (3000 versus 300,000) Creating a niche and finding a niche  Practice Management and Biomechanics two most popular subjects "You’re well served to find a small pond and be a big fish." Final words E-Learning is an efficient way to educate yourself because you'll always have that half-hour spare during the day when you can watch a video and educate yourself. When you join PRESENT Podiatry at podiatry.com, you receive a $40 Site Credit toward viewing your first lectures and earning CME credit. If you have any questions about the podcast episode, please send me an email at tf@tysonfranklin.com, or connect with Dr Alan Sherman at PRESENT e-Learning. If you want to know more about my upcoming Marketing Workshops in Australia and overseas, please visit my EVENTS page.   And if you enjoy this podcast series, please tell your podiatry friends and if you get the urge to leave a review, please do.  Thank you! Other Episodes You May Enjoy: 032: Dr Dock Dockery International Foot & Ankle Foundation 014: Josh Truscott Ultimate Podiatrist (CPD Made Easy)

In a special PRmoment podcast I talk to Howard Kosky, CEO of 4DC, the recently launched podcast consultancy. In a wide-ranging conversation about podcasts, here is a summary of what Howard and I discussed: Why the rise in podcast popularity is linked to the continued popularity of radio 0.50 minsWhether the rise of podcasting is linked to consumers getting screen fatigue 1.42 minsThe trend of narrowcasting 2.20 minsThat 11% of UK adults listen to a podcast each week, average hours listening is just over 3.5 hours each week 3.15 minsHow the use of podcast in the UK has increased from 3.2 million adults to 5.9 million adults a week according to Ofcom's figures 3.45 minsWhat does a podcast need to be successful? 5.55 minsWhat are the opportunities for brands within podcasting as a channel 7.44 minsWhy it’s important not to underestimate the amount of production required to launch a podcast 8.35 minsShould brands appear on their own podcasts, or partner on another podcast? 10.25 minsHoward gives an insight into the “in play” opportunities in the US podcast market 11.40 minsWhy brands must be brave and committed to successfully launch a podcast 12.10 minsWhy poorly produced podcasts can negatively affect your brand 13.25 minsWhat type of brands should and should not produce podcasts 14 minsHow 49% of under 35 years olds in the UK listen to podcasts 14.25 minsHow the ease of access to podcasts has been an important part of their growth 15.20 minsWhy promotion of a podcast is the critical element of podcast production 16.10 mins and 19.08 minsThe average listenership of podcasts in the UK is 3.5 hours a week, radio is at about 22 hours a week (UK adult average) 17.05 minsThe average dwell time on a podcast is over 20 mins 17.25 minsHow consumers are interacting with podcasts as a channel 18 minsHoward tells us about his favourite podcasts 21.04 minsWhy brands normally require a lifestyle content strategy, not a product content strategy, for podcasts 24.50 mins and 28.05 minsHow consumers search for podcasts 22.15 mins and 29.38 minsWhich brands should not produce a podcast 26.30 minsHow podcast charts influence a consumer’s choice of podcasts 30.35 minsWhy how many downloads a podcast has is often a false metric 32 mins How brands can grow their podcast listenership 33.20 minsWhy many of the best podcasts include comedy 33.40 minsHow far brands are able to push podcast content depending on their tone of voice 36.15 minsWhy the PR sector needs to be careful about how they produce podcasts 39 minsWhether brands can experiment with podcasting as a channel, or whether they need to go all in 41.40 mins

BROADCASTING VS NARROWCASTING Customer acquisition costs continue to rise aggressively, and that trend shows no signs of stopping. Today we discuss broadcasting versus narrowcasting to explore alternative strategic approaches that get more with less. Moreover, Mike Ferranti will cover five steps that you can take now to address the realities of aggressive customer growth targets. […] The post Strategic Approaches to New Customer Acquisition appeared first on BuyerGenomics.

John Brubaker is a nationally renowned business performance consultant, speaker, and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance. Using a multidisciplinary approach, “Coach Bru” helps organizations and individuals develop their competitive edge. John is the author of two award-winning books: “The Coach Approach: Success Strategies From The Locker Room To The Board Room,” and “Seeds of Success: A Leader, His Legacy, and The Lessons Learned.” He also co-authored “Leadership: Helping Others To Succeed.” His latest book "Stadium Status: Taking Your Business to the Big Time" is available for pre-order. Brubaker was recently named to Forbes Magazine’s “Top 10 Consultants Who Avoid The B.S”. John and his books have been featured in Forbes, CBS Radio, ESPN Radio, Talent Magazine, Sold Magazine, Fox Sports, Bloomberg News, NBC Sports Radio, Huffington Post and The Street.com. His clients range from financial services to healthcare and manufacturing. Universities, sports teams, and non-profits also call on John to enhance their teamwork and leadership performance. John is a graduate of Fairleigh Dickinson University with a bachelor’s degree in psychology and a master’s degree in personnel psychology. Brubaker has completed his doctoral coursework in Sport Psychology at Temple University.   "It is amazing how people think there is such a thing as overnight success simply because shows like ‘The Voice’ and ‘America’s Got Talent’ instantaneously ‘discover’ people. Just because they were instantly ‘discovered’ doesn’t mean they didn’t spend 10 years honing their craft.” - John Brubaker What you’ll learn about in this episode: John’s new book “Stadium Status: Taking Your Business to the Big Time” Why “stadium status” isn’t just for individuals but also for brands and why brands have to stay in their lane Lessons you can learn from Garth Brooks like changing your “worst” customer’s view of you and your brand and delivering a mind-blowing customer experience The overnight success fallacy and why you need to focus on being the best you that you can be Narrowcasting vs. broadcasting: how to turn your raving fans into advocates Why achieving “stadium status” is all about the abundance mentality Ways to contact John: New book: stadiumstatusbook.com Twitter: @CoachBru

Kazuho Okui さんと、Macbook Pro, ラジオ、ポッドキャストなどについて話しました。 Show Notes Apple and Cisco Partner to Deliver Fast-Lane for iOS Apple Discontinues Thunderbolt Display Accidental Tech Podcast: 177: Paying for Someone to Blame TBSラジオがポッドキャストをやめた理由を聞いた TBSラジオクラウド Sponsorship: Rebuild - Podcast by Tatsuhiko Miyagawa くりぃむしちゅーのオールナイトニッポン

Is there such a thing as “too much” TerrorMax? Ghoulish tales of TerrorMax junkies!

Faced with the task of upgrading the portfolio accounting system at CLS Investment, his family's growing investment advisory firm, Eric Clarke couldn't find a suitable off-the-shelf product. So, like every great entrepreneur, he decided to build it himself. That was 1999. Today, Orion Advisor Services is a fast-growing $25 million technology company that serves as the operational hub for many of the country's leading Registered Investment Advisory firms. Eric shares how he built the firm, how they keep innovating, and the big mistake he made that kept the company mired in slow growth for its first 5 years. 

1) An interview with Duncan Sheik 2) Holy Motors, The Alps and Narrowcasting by Marty Mapes 3) Vague Recommendations 4) China Makes the Man by Candle-Ends

1) An interview with Duncan Sheik 2) Holy Motors, The Alps and Narrowcasting by Marty Mapes 3) Vague Recommendations 4) China Makes the Man by Candle-Ends