POPULARITY
We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at an off-site brainstorming session. Marketing executives Kathryn Jacob and Sue Unerman argue that we all need to be exercising our creative muscles more regularly, especially in the age of AI, when routine work can be outsourced to algorithms but new thinking still comes from human minds. They offer prompts for spurring more creativity -- by yourself or with a team -- no matter where you work. Jacob and Unerman are the authors of the book A Year of Creativity: 52 Smart Ideas for Boosting, Creativity, Innovation, and Inspiration at Work.
'As we lean into artificial intelligence across every sector of business and life, how do we ensure that we're delegating the right things and keeping responsibility for the right things? And specifically, how do books and writing play into that?' In this best bits episode, I'm exploring the role of writing in human intelligence in a world where it's suddenly possible to delegate writing to an AI tool. How does generating a written output quickly and easily fit alongside the hard yards of writing for ourselves, and is there still a place for that at work? [Spoiler alert: Yes. Yes, there is.] Hear from: Patrick Dixon on why physical books have become even more meaningful in an increasingly virtual world; Anna Faherty on why AI takes us backwards when it comes to story-telling; Dan Kieran on why we need the alchemy of writing to make sense of our lives; Thomas Bergen on the renaissance of the book and capturing its soul; Kathryn Jacob and Sue Unerman on why creativity matters so much in a world run by algorithms; Tiffany Gaskell on how being more human benefits the organization as well as the individual; Graham Allcott on why he doesn't let his AI avatar write his newsletter; Colin Ellis on the importance of the discography; Alina Addison on giving readers the courage to embrace both the too-muchness and the not-enoughness. Get ready to be challenged and cheered by these outstanding humans.
'The majority of people think their life would be better if they were more creative, but they don't know how.' There are lots of books on creativity out there, but surprisingly few at its intersection with everyday business, what Sue Unerman and Kathryn Jacob call 'pragmatic creativity'. So they developed a series of practical techniques and structured approaches for fostering creativity in every business situation, organized metaphorically by the seasons of the year. This is the third book they've written together, so I ask them about the secret of a happy, productive 'writing marriage', and also the role of their agent, Clare, as encourager, giver of advice and accountabliity partner. It's a fascinating insight into the role of collaboration in creativity, and the interplay between structure and adaptability. If you're committed to fostering innovation and inclusivity in your own professional and creative life, this one's for you.
Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP's EssenceMediacom after 34 years and "reinventing" herself at a very different agency.Unerman is well-known across the industry and beyond as a progressive thinker and media strategist, thanks to the books she has written as an author about workplace culture and inclusion.She is a Cannes Lions Creativity for Good winner and 2024 Glass Lions judge, a fellow of the IPA and has co-authored three bestselling books: Belonging, The Glass Wall and Tell the Truth. A fourth book, A Year of Creativity, is due to be released next month.HighlightsUnerman on… AI: "Businesses that are built on AI, rather than businesses that are kind of importing AI as a last-minute thing, are going to have some advantages."Unerman on… strategy: "What has changed is the ability to gather signals and understanding and intelligence about the right time, the right place, the right message, the right person, has gone up exponentially, and finding a way to digest and see the signals in all of that data and all of that noise. That's the task of the strategist."Unerman on… her new book: "There has been a lot more promotion of both people and techniques that fall within the left-brain bucket, the analytical bucket. And the right-brain techniques and ideas around creativity tend to get a bit squashed by left-brain thinkers."---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
Join us in bidding farewell to Sue Unerman as she leaves EssenceMediacom for exciting new opportunities. Sue's tenure at EM has been marked by innovation and passion. Tune in as we celebrate her journey, her love for New Orleans, and her undying admiration for Bob Dylan. Thanks Sue, for the inspiration and memories!
“I think this is a question for the world of work overall, which is challenge versus consensus. I think it is something you have to acknowledge as a leader which is that you might have three points of view in the room. If you go for consensus, you might be getting half good of all three of them. How do you get the very best? because if you've got those three opinions, everybody's worked quite hard to build their case, what you need is for everyone to understand that the competition is outside the company, not within the company and that you want to get the best answer.” In Episode 32, I am joined by Sue Unerman, Chief Transformation Officer and Global head of Relevance at EssenceMediacomX (EMX), to discuss the consequences of diversity fatigue, the significance of cultivating belonging, and the value of cognitive and demographic diversity. Sue's interest in DEI is evident in her career journey, which has spanned over three decades in digital, media, marketing, strategy, belonging and inclusion, client service, and diversifying revenue streams. She is an expert in solving business challenges, driving growth, value, and continuous improvement through times of change and digital transformation. She is a long-standing ExCo board member, a fellow of the IPA, and has a regular blog for Campaign magazine. Her sincere dedication to DEI has led to successes as the winner of the Cannes Lions 2022 competition, listed in HERoes as Champions of Women in Business 2022 and Female Lead's 20 in data and tech, and the co-author of 3 best-selling books: Belonging, The Glass Wall and Tell the Truth. She has used her platform to challenge stereotypes as an advocate for gender diversity at work, create real change in DEI, and to promote authenticity in marketing. In our conversation, Sue shares her motivations behind writing ‘Belonging', particularly, her desire to offer a point of view that emphasised with everyone, and pragmatic ways to overcome the barriers to an equitable and fair workplace. Her mission was to write a book that would help everybody become a champion of belonging. She explores diversity fatigue and its impact on those in the minority and those in the majority: 1) It affects the people who it is meant to help, who are tired of being invited as a poster person and are frustrated by the lack of real change in DEI. 2) It affects the majority who are in power, who are tired of constantly being accused and are afraid of making a mistake. She speaks on the importance of cultivating belonging at work, and that this must be communicated through the vision, behaviour, and culture set by the leaders. As she explains, diversity in thinking and support from leaders is needed for everyone to embrace this. She explores the significance of organisations embracing adult-to-adult interactions, where we can all lead from our seats and make a difference, it is not about being bystanders but action-takers. The key here is that leaders need to make sure everybody is recognised, heard, and their opinion is valued, it is not necessarily that everybody gets to win, but that we are all trying to win as an organisation. Sue explains that there is real power in diversity, and this can be activated by adopting a growth mindset. It is not about a zero-sum game but an additional game - it is about adding value, not just numbers, to your organisation. Lastly, she speaks on the conflict between challenge and consensus that leaders face when making a decision, and that to bypass this, it is important to establish that competition is outside the company and collaboration is within the company. Links: Sue can be found on: - LinkedIn - Twitter - Website For more from Essence Media, you can visit their website at: https://www.essencemediacom.com/ Additional links to her books are on her website above.
In this episode, Dr. Cherie is sharing the steps to take to audit your organization's efforts around diversity, equity, and inclusion. No organization is perfect, but it is critical that we strive to provide the resources, support, and accountability to create a diverse, equitable, and inclusive workplace. Resources https://www.history.com/news/what-is-juneteenth https://www.loc.gov/ghe/cascade/index.html?appid=90dcc35abb714a24914c68c9654adb67 Book Belonging: The Key to Transforming and Maintaining Diversity, Inclusion, and Equality at Work By Kathryn Jacob, Sue Unerman, and Mark Edwards Connect with Dr. Cherie: https://www.instagram.com/drcherie_holisticcoach/ www.instagram.com/passionatestewardshippodcast https://lcconsultingandcoaching.com/ Free 30-minute Radical Self-Care Audit https://calendly.com/clindsay-chapman-1/radical-self-care-audit
Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the Campaign podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.In addition, Campaign creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings discuss the UK government's decision to resist legal changes that could protect the rights of people experiencing menopause and what people in adland can do about it.The podcast also breaks down a recent VCCP study, which identified six barriers to young people from diverse backgrounds applying to work in the industry. Lastly, Campaign discusses campaigns that have stood out recently: Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB; Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios; and Ford “Go break it in” by Abbott Mead Vickers BBDO.Further reading:Adland inaccessible to young, diverse talent, VCCP study findsI'm furious the government rejected menopause law changesFord "Go break it in" by Abbott Mead Vickers BBDOSony entices new players after PS5 restock with global #LiveFromPS5 campaignPrincess of Wales launches short film to spotlight childhood development Hosted on Acast. See acast.com/privacy for more information.
The story… Growing up the youngest child, Sue learnt from a young age that hierarchy wasn't for her, this later allowed Sue to break the norms within the workplace and try different approaches in order to succeed. In her teenage years, becoming an introvert meant Sue often felt quite lonely, concentrating on her studies and her love for history allowed Sue to focus on her techniques rather than networking which later benefited her career. Sue then began her career at The Media Business as the Head of Strategic Planning in the 90's. Now Chief Transformation Officer of (the newly merged) EssenceMediacom, which has over 10,000 employees. With her years at Mediacom, Sue has seen the company grow from revenues of £44 million in 1990 to £2 billion in turnover now. Opening up about motherhood, Sue discusses the challenges of being a young working mother and the guilt of not being able to give her all to every aspect of her life. A friend suggested one way to deal with the anxieties of everyday life – meditation. Sue has been meditating for nearly 25 years now, shereveals the importance of practising mindfulness and just taking 10 minutes in your day to relax. Also, an author of 3 bestselling books, Esquire named Sue's latest book "The most important business book of the year", Sue is no stranger to breaking the glass ceiling and driving for more equality within the workplace. To hear Sue open up about her successful career, her love for history, music and media, and valuable advice on how to reach the top, listen to this episode of the How I Became podcast. Would you like a coach to help you achieve your goals faster? Apply for a coach here: https://weunify.co.uk/coach Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh
Welcome to the very first edition of the new EssenceMediacom Connected Podcast. Sue Unerman, Chief Transformation Officer at MediaCom and Sacha Owusu, PRO Account Director at MediaCom sit down with the new Global CEO of EssenceMediacom, Nick Lawson. Starting his career with the agency as a media planner at The Media Business Group in 1991, he has risen through the ranks to lead the business, firstly as CEO of MediaCom UK in 2006, as CEO of EMEA in 2008 then COO Worldwide in 2019 and most recently Global CEO in 2020. We discuss the merger, opportunities and benefits for both companies plus his unconditional love for Bordeaux.
Tune in to hear more about Sue's extensive career in the advertisement and media industry and also the research she carries out to improve the working lives of women within the working world. A truly inspiring listen for those wanting to learn more about developing within their field.
Episode #28. This week's topic is of leadership and personal understanding– Belonging. Belonging in the workplace is a feeling that you are appreciated for who you are and encouraged to be yourself. Joining Abby are Pearl&Dean CEO Kathryn Jacob OBE, Mediacom's Sue Unerman and coach Mark Edwards, who recently collaborated on their book Belonging. They discuss diversity, the need to train your people to improve their emotional intelligence, to develop empathy and what you can do to support the people around you. Not only will you have a stronger team with more rich and diverse thinking, but as a marketer, the empathy you develop is also fundamental for understanding your consumers. First published 15th March 2021. This podcast is sponsored by Labyrinth Marketing https://my.captivate.fm/www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk) Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/) Guests: https://www.linkedin.com/in/kathryn-jacob-obe-757a156 (linkedin.com/in/kathryn-jacob-obe-757a156) https://www.linkedin.com/in/sue-unerman-7945058/ (linkedin.com/in/sue-unerman-7945058/) https://www.linkedin.com/in/mark-edwards-bowie-and-belonging/ (linkedin.com/in/mark-edwards-bowie-and-belonging/) The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com)
Today I talked to Sue Unerman about her new book Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloomsbury, 2020) How is it that $8 billion a year gets thrown at diversity training and yet next-to-nothing changes? One person who isn't giving up is Sue Unerman, who along with her co-authors Kathryn Jacob and Mark Edwards favors a full-court press of changes in order to improve the degree to which women get represented in the ranks of senior management at companies. From how meetings are run, to how teams are built, and of course who gets promoted and receives how much in compensation, the scope of this episode is broad. A particular focus is detrimental “banter” that's hardly as light-hearted as it's made out to be. Add to that the Glass Slipper problem of people trying to fit into a culture that should, instead, be blown wide-open and allow all types, and you've got a feel for how Unerman is urging reforms. Sue Unerman is the Chief Transformation Office at MediaCom, the largest media agency in the UK with over 200 clients. Along with Kathryn Jacob, she is also the co-author of The Glass Wall. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today I talked to Sue Unerman about her new book Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloomsbury, 2020) How is it that $8 billion a year gets thrown at diversity training and yet next-to-nothing changes? One person who isn't giving up is Sue Unerman, who along with her co-authors Kathryn Jacob and Mark Edwards favors a full-court press of changes in order to improve the degree to which women get represented in the ranks of senior management at companies. From how meetings are run, to how teams are built, and of course who gets promoted and receives how much in compensation, the scope of this episode is broad. A particular focus is detrimental “banter” that's hardly as light-hearted as it's made out to be. Add to that the Glass Slipper problem of people trying to fit into a culture that should, instead, be blown wide-open and allow all types, and you've got a feel for how Unerman is urging reforms. Sue Unerman is the Chief Transformation Office at MediaCom, the largest media agency in the UK with over 200 clients. Along with Kathryn Jacob, she is also the co-author of The Glass Wall. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology
Today I talked to Sue Unerman about her new book, co-authored with Kathryn Jacob and Mark Edwards, Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloomsbury, 2020). How is it that $8 billion a year gets thrown at diversity training and yet next-to-nothing changes? One person who isn't giving up is Sue Unerman, who along with her co-authors Kathryn Jacob and Mark Edwards favors a full-court press of changes in order to improve the degree to which women get represented in the ranks of senior management at companies. From how meetings are run, to how teams are built, and of course who gets promoted and receives how much in compensation, the scope of this episode is broad. A particular focus is detrimental “banter” that's hardly as light-hearted as it's made out to be. Add to that the Glass Slipper problem of people trying to fit into a culture that should, instead, be blown wide-open and allow all types, and you've got a feel for how Unerman is urging reforms. Sue Unerman is the Chief Transformation Office at MediaCom, the largest media agency in the UK with over 200 clients. Along with Kathryn Jacob, she is also the co-author of The Glass Wall. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Today I talked to Sue Unerman about her new book Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloomsbury, 2020) How is it that $8 billion a year gets thrown at diversity training and yet next-to-nothing changes? One person who isn't giving up is Sue Unerman, who along with her co-authors Kathryn Jacob and Mark Edwards favors a full-court press of changes in order to improve the degree to which women get represented in the ranks of senior management at companies. From how meetings are run, to how teams are built, and of course who gets promoted and receives how much in compensation, the scope of this episode is broad. A particular focus is detrimental “banter” that's hardly as light-hearted as it's made out to be. Add to that the Glass Slipper problem of people trying to fit into a culture that should, instead, be blown wide-open and allow all types, and you've got a feel for how Unerman is urging reforms. Sue Unerman is the Chief Transformation Office at MediaCom, the largest media agency in the UK with over 200 clients. Along with Kathryn Jacob, she is also the co-author of The Glass Wall. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Today I talked to Sue Unerman about her new book Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloomsbury, 2020) How is it that $8 billion a year gets thrown at diversity training and yet next-to-nothing changes? One person who isn't giving up is Sue Unerman, who along with her co-authors Kathryn Jacob and Mark Edwards favors a full-court press of changes in order to improve the degree to which women get represented in the ranks of senior management at companies. From how meetings are run, to how teams are built, and of course who gets promoted and receives how much in compensation, the scope of this episode is broad. A particular focus is detrimental “banter” that's hardly as light-hearted as it's made out to be. Add to that the Glass Slipper problem of people trying to fit into a culture that should, instead, be blown wide-open and allow all types, and you've got a feel for how Unerman is urging reforms. Sue Unerman is the Chief Transformation Office at MediaCom, the largest media agency in the UK with over 200 clients. Along with Kathryn Jacob, she is also the co-author of The Glass Wall. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/economics
Sue Unerman is Chief Transformation Officer at MediaCom, which is the UK's largest Media Agency. She is also the co-author Belonging - The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work.In this episode, Sue joins Rachael Wilson to discuss what makes belonging different to inclusion, why majority groups are so vital to progressing the diversity agenda and the role we can all play in reimagining the workplace.Connect with Sue on Twitter and LinkedIn.Follow EW Group on Twitter and LinkedIn and sign up to our monthly newsletter for the latest news and thinking in diversity and inclusion.
Part Two of our conversation with Sue Unerman, Chief Transformation Officer with MediaCom and co-author of Belonging and The Glass Wall. We talk to Sue about the Echo Chamber, how inclusion is not a Zero-Sum game, and how egos fit into creating belonging at work.
We are very excited to meet with Sue Unerman, Chief Transformation Officer with Mediacom, to discuss her best selling book Belonging - The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work. Sue co-authors the book with Kathryn Jacob and Mark Edwards. Sue is also the co-author of The Glass Wall, a collection of success strategies for women at work. This is Part 1 of our conversation with Sue.This episode is sponsored by Y5 Creative www.Y5Creative.com
Kathryn is the CEO of Pearl&Dean, the cinema advertising company, famous for its “Pa, pa, pa, pa” sonic logo.In previous roles Kathryn has worked in national newspapers, magazines, radio and in a cross media role at Scottish Media Group. As well as having the opportunity to watch films for a living, Kathryn sits on the Development Board of RADA, the Board of AOC Sport (which offers sport opportunities to college students), the Council and Board of the Advertising Association and the Executive Council of SAWA. She is a past president of WACL.In 2016 she the book she co-authored with Sue Unerman, “The Glass Wall” was published and since then they have given over 150 talks about the book. In October 2020, Sue and Kathryn joined forces with Mark Edwards to write another book “Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work”. Esquire called it “The most important business book of the year”.Support the show (http://www.modernwoman.co/sign-up)
Episode #28. This week's topic is of leadership and personal understanding– Belonging. Belonging in the workplace is a feeling that you are appreciated for who you are and encouraged to be yourself. Joining Abby are Pearl&Dean CEO Kathryn Jacob OBE, Mediacom's Sue Unerman and coach Mark Edwards, who together recently collaborated on their book 'Belonging'. They discuss diversity, the need to train your people to improve their emotional intelligence, to develop empathy and what you can do to support the people around you. Not only will you have a stronger team with more rich and diverse thinking, but as a marketer, the empathy you develop is also fundamental for understanding your consumers.
Campaign's respective media and creativity editor, Omar Oakes and Brittaney Kiefer, discuss Asda’s decision to review its advertising agency account (https://www.campaignlive.co.uk/article/asda-kicks-off-creative-agency-review/1704839) , as well as recently-launched UK ad campaigns including Oatly, Quorn, and Beagle Street Insurance. Then MediaCom chief transformation officer Sue Unerman and her partner, journalist and mindfulness coach Mark Edwards, speak to Omar about their book, Belonging, which they co-authored alongside Kathryn Jacob, chief executive of Pearl & Dean. They discuss whether creative company culture is particularly vulnerable to anti-diverse monocultures, what practical steps people at different levels of the organisations can do to make work more inclusive. "This whole ‘fitting in’ and ‘fitting the culture’ [idea] has actually backfired.... you might find good people to fit your culture but great people will expand your culture" - Unerman Running order (and links to ad campaigns) 2:00 Asda reviews ad account - what now for Sonny and his family? 6:00 Oatly (https://www.campaignlive.co.uk/article/oatly-help-dad-in-house/1704760) (in-house) 10:20 Quorn (https://www.campaignlive.co.uk/article/quorn-helping-planet-one-bite-time-adam-eve-ddb/1704641) (Adam & Eve/DDB) 15:50 Beagle Street (https://www.campaignlive.co.uk/article/beagle-street-insurance-life-creature/1704638) (Creature) 20:30 OSU (https://www.campaignlive.co.uk/article/osu-you-either-dont-wonderhood/1704835) (Wonderhood) 26:50 Sue Unerman/Mark Edwards interview This episode was hosted by Campaign's media and technology editor Omar Oakes and edited by Lindsay Riley. Read advertising industry news, features, and see the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) . Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine/) Tweet Tweet @CampaignMag (https://twitter.com/Campaignmag?) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/)
In this episode Belinda Barker and Arif Durrani, Executive Editor, EMEA, Bloomberg Media Studios discuss Belonging - Exploring the power of a diverse and inclusive workforce with Sue Unerman, Chief Transformation Officer, MediaCom.Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat, and The Smithsonian.For further information about the activities of the WMG go to www.world-media-group.com. Hosted on Acast. See acast.com/privacy for more information.
Who is Sue Unerman? Sue drives transformation for MediaCom, and her clients in the UK. She is part of a team at MediaCom that has consistently moved MediaCom forwards – a crucial factor in its rise to become the number one company in its sector, and proud recipient of Campaign Mag's Agency of the Decade for the second time in a row. Her last book is The Glass Wall – called the year's most significant addition to the debate on gender diversity at work - a collection of success strategies for women at work, and an invaluable guide for businesses that want to successfully develop the women who work for them.
Richard Kilgarriff meets two media industry luminaries: Sue Unerman, Chief Transformation Officer at MediaCom and Kathryn Jacob OBE, Chief Executive Officer of Pearl and Dean. Together with journalist Mark Edwards they've written Belonging – The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work.
Mediacom's Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
You get a 21% improved profitability in companies with diverse boards. So why is this still a struggle? Episode 2 of Word on the Street welcomes Kathryn Jacob, CEO at the infamous Pearl & Dean and Sue Unerman, Chief Transformation Officer at multi-award winning agency MediaComThey join Katie to discuss their life in the media industry and the steps that lead them to co-writing a book together; “The Glass Wall: Success strategies for women at work - and businesses that mean business”They shout about the importance and success of diversity beyond gender, shared parental leave, and the responsibility you hold as a leader to make sure the voices in the back are heard at the front. The humility and experience of these two women is not to be reckoned with. Word on the Street is sponsored by Just After Midnight, supporting your websites and applications 24/7. They provide managed cloud, 24hr monitoring and support and DevOps. Get a month free here: https://www.justaftermidnight247.com/streetLinks and references at: https://street.agency/podcast/louder-in-the-back-please/Get in touch: hello@street.agency
In part 1 of 2 of this special episode for International Women's Day, Helen and Sarah talk to different guests to get their perspective on how women can break through glass walls and glass pyramids at work. In part 1 they talk to Kathryn Jacob OBE and Sue Unerman, about the strategies for success that women can use to combat bias and barriers at work.Their book is called:Kathryn Jacob OBE and Sue Unerman - The Glass Wall: Success Strategies for Women at Work - and Businesses that Mean Business See acast.com/privacy for privacy and opt-out information.
Sue Unerman's career bakes in change — she's chief transformation officer at the UK’s largest media agency, Mediacom, the co-author of The Glass Wall, a book that offers advice for women seeking success at work, and has another on the way. She shares her tips and advice for women at work as well as how men need to be more part of the conversation when it comes to diversity and inclusion. See the full interview on Yahoo Finance UK: https://uk.finance.yahoo.com/live/changeagents/ See acast.com/privacy for privacy and opt-out information.
Lewis talks with Sue Unerman, Chief Transformation Officer at MediaCom. Sue has been named by Campaign magazine as “Media Strategist of the Year” on more occasions than any other individual. She blogs at www.sueunerman.com and is a co-host of the MediaCom Connected Podcast. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012, and "The Glass Wall" was published in 2016. Sue was part of the UK Government Digital Advisory Board. The term “war for talent” has been thrown around for decades to underscore the challenges of retaining and attracting talented individuals in a competitive market. In this episode we hear about Sue's journey, her experience in working in the media industry, and her views on what we could do to increase diversity and level the playing field. Show notes: Sue Unerman LinkedIn: http://bit.ly/2QJtjZI Sue Unerman Twitter: @SueU Sue Unerman Blog: http://sueunerman.com ------------------------------------------------------------------------------------------------ This episode is supported by Audible: Start your 30 day free trail today! using the following link: bit.ly/2YVdZJU - Auto-renews at £7.99/month after 30 days - 1 book monthly membership - Cancel anytime Take your pick from the world’s largest selection of audiobooks including best sellers, latest releases, sci-fi, fantasy and more. Disclaimer: If you sign up using our link, we make a small percentage and you help to support our podcast for which we are truly grateful. This doesn't affect our opinions.
MediaCom. They unlock growth through media with a team of 8,000 people in 125 offices in 100 markets. Their success is underpinned by our belief “People First, Better Results” that if they invest in our people, they'll deliver better results not only for their teams but for their clients. Their global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony. In 2018, they became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100. We had the pleasure to talk with their CTO, Sue Unerman. To find out more about MediaCom visit: www.mediacom.com
What if the way we've created work was built around the things that men prefer. Sue Unerman makes the compelling case that the workplace has evolved to serve male skills - and that this isn't good for the workplace and it isn't good for workers.Sue Unerman is the Chief Transformation Officer at Mediacom, and also the author of two widely acclaimed books. We discussed her book (written with Kathryn Jacob) The Glass WallFollow Sue on Twitter. See acast.com/privacy for privacy and opt-out information.
Women are still under-represented in the executive suite, especially in tech. Sue Unerman, Chief Transformation Officer at MediaCom, and Kathryn Jacob, OBE, CEO of Pearl & Dean, are the authors of The Glass Wall. If you’re looking to rise through the ranks, or help others do so, these accomplished women have some advice on how to... Recognise that there’s a lot of work to do and that women’s representation in upper management is woefully inadequate. Understand the factors holding women back and how to overcome them - whether you’re a woman or not. Find practical ways to give others a hand up Create a support network with diverse experiences and us a different POV to untangle a problem. Their rallying cry? “Avengers, assemble!”
The number of female executives in the UK's top companies remains stubbornly low. Vivienne Nunis speaks to Heather McGregor, dean of the Herriot Watt Business School and Sue Unerman, co-author of The Glass Wall, to hear what women can do to get a seat at the table in big business.(Photo: Young businesswoman in a meeting, Credit: Getty Images)
Hundreds of thousands of US government workers and their families are visiting food banks as they remain unpaid for 32 days. We speak to Kate Maehr, who runs the Greater Chicago Food Depository. How can more women get appointed to the top roles in business? Vivienne Nunis hears from Sue Unerman, author of The Glass Wall. And BBC reporter Nick Beake tells us how China is keen to invest in Myanmar. Fergus Nicoll is joined throughout the programme by Nicole Childers, who is Executive Producer at Marketplace on American Public Media and is in Los Angeles, and Jyoti Malhotra, National & Strategic Affairs Editor at The Print, who is in Delhi. (Picture: A person carries a food bag in Washington DC. Credit: Yasin Ozturk/Getty Images)
MediaCom's Chief Transformation Officer and author of The Glass Wall joins the podcast to discuss success strategies for women, the state of diversity and inclusion and the business case for leveling playing field for gender equality once and for all.
ASD talks to Sue Unerman (CSO MediaCom UK) and Kathryn Jacob (CEO Pearl & Dean) about their book, The Glass Wall: Success strategies for women at work - and businesses that mean business. Listen for practical advice for building your brand and succeeding as a woman in the work place as well as guidance for men on how best to build women to their full potential. You can follow Sue @SueU, Kathryn @cinemalover and ASD @ASDTheBrand
Expat Rona Hart gives us an eyewitness view of the Haifa fires, author Sue Unerman on her new book 'The Glass Wall: Success strategies for women at work - and businesses that mean business', we speak to winner of the Community Heroes award for 2016 Rebecca Woolfe and on the Schmooze we discuss the practice of Kosher slaughter.
ASD speaks to Sue Unerman, Chief Strategy Officer of MediaCom UK. Listen to Sue talk about the history of our business, her self beliefs and communication strategies. You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Adam Crozier, ITV CEO. Listen to Adam talk about loyalty vs opportunity, how he got to be CEO of Saatchi & Saatchi at 30 & the FA at 35 and where the future of ITV lies. You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Jane Ratcliffe, VP EMEA & Chairman of MediaCom Sport & KR. Listen to Jane talk through the important moments in her career, what the next 5 years in sports look like and what she'd put on a billboard if she was given one. You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Toby Jenner, MediaCom Global COO. Listen to Toby explain how he got to where he is, the benefits of travel, a specific skill he admires in someone else and what's next for Mediacom. You can follow Sue on @SueU and ASD on @ASDTheBrand
In a special episode of Connected, ASD and Sue Unerman speak to Allan Rich, founder of The Media Business, former CEO of MediaCom and namesake of Rich's Bar. Listen to Allan talk about the birth of independent media agencies and the start of MediaCom. You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Deirdre McGlashan, MediaCom Global Chief Digital Officer Listen to Deirdre talk about digital, dice, tech, tattoos and travel. You can follow Deirdre @dmcglashan, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Dave Trott, author and legendary ad man. Listen to David talk about his roots, creative process, favourite books and how he feels about taking risks. You can follow Dave on @DaveTrott, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Kathryn Jacob, CEO Pearl & Dean Listen to Kathryn talk about the skills she has used to get to where she is, pragmatic feminism the advice she has for women AND men and what theme tune she'd have. You can follow Kathryn on @cinemalover, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Nick Lawson, EMEA CEO, MediaCom Listen to Nick talk about how he got to where he is, his competitiveness and how his relationship with MediaCom UK has changed since moving to an EMEA role. You can follow Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Claire Beale, Global editor-in-chief of Campaign. Listen to Claire discuss the need for editors, how she has got to where she is and her most gifted book. you can follow Claire on @ClaireBeale, Sue on @SueU and ASD on @ASDTheBrand
ASD and Sue Unerman speak to Konrad Feldman, CEO and Founder of Quantcast. Konrad discusses how his experiences outside advertising help build brands today as well as his visions for the future. Hear how he managed to employ his university teacher and how he built a successful media business.
ASD and Sue Unerman speak to Rob Norman, Chief Digital Officer GroupM & Chairman GroupM North America. Listen to Rob talk about how he got to where he is, whether he aimed for this role specifically and his tips on good leadership.
ASD and Sue Unerman speak to Matt Mee, Global Chief Strategy Officer, MediaCom. Listen to Matt talk about he balances macro global trends as well as micro local movements, as well as his interesting and un-expected path into media.
ASD and Sue Unerman speak to Claudine Collins, Managing Director MediaComUK. Listen to how Claudine knows everything about everyone she works with, what impact recent life events have had on her approach to work and what she thinks are the biggest misconceptions about her.
ASD and Sue Unerman speak to Stephen Allan, Worldwide Chairman & CEO. Find out how Stephen balances work and life outside of work, what he'd change about MediaCom and his advice for those starting out in this industry.
ASD and Sue Unerman speak to Karen Blackett,Guardian & Chief Cheerleader MediaCom UK. Find out what Karen attributes the success of her personal PR to, the things she would - and wouldn't save in the industry and who writes her KPIs.
ASD and Sue Unerman speak to Josh Krichefski, CEO of MediaCom UK. Amongst other things, find out what the first thing Josh did as CEO was, the biggest mistake of his career, what loyalty at MediaCom gives you, how he is going to carry on the leadership of women and what five objects we'd have to put in a magic circle to summon him if he was a genie.