Designer's Oasis

Want to have better proposals? Start with delivering better consultations. Consultations are the first step in working with your client and the better experience they have, the more likely they will want to work with you Here's a glance at the episode: I discuss how to effectively set expectations for your clients from the beginning - even before the consultation begins.  I share how I prepare for a consultation and what I typically do in terms of paperwork, research, and getting to know the potential client(s). I share with you some of the little nuances that I have picked up along the way that help you to make  a great first impression.  I go through how I get more information about the lifestyle of the client and what they are looking to feel in their home and how they entertain to get a full picture. I discuss how I treat the consults as a “mini-design” session to add value for my client where I share a few design solutions to allow them to see the possibilities, however big or small. I also use this time to explore the different surfaces and revisit the budget to present a solid proposal. I share how I wrap up the session and remind the client of their options moving forward. Mentioned in this episode:  Episode #5-  How to Create a Successful Client Welcome Packet My favorite tape measure  JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!

Today we are putting pen to paper and talking all about the benefits of hiring for your interior design business. I am passionate about this and feel strongly that every interior designer should have at least one assistant. Here's a glance at this episode… I dive right into why most designers get stuck on hiring and understanding how they would utilize an assistant. I share how having an assistant can help your business - what can they help with? How will it uplevel the client experience? I run through an exercise with you all about how to figure out all that you do plus what you should be doing yourself! I go through an exercise to sort out what is fulfilling about your career and what lights you up. I share my real-life experiences with moving my business across the country twice and how I have used a wide array of assistants and employees. We run through examples of tasks that an assistant can help with during the interior design process and imagine what you could do with the time you gain back to really focus on and grow your business. Mentioned in this episode:  PODCAST: Episode #9: How Hiring Can Help your Bottom Line PODCAST: Episode #34: 5 Signs it's Time to Hire BOOK: Traction  by Gino Wickman BOOK: Rocket Fuel by Gino Wikman and Mark Winters JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!

You might not always be able to change their minds but if you can look into why a client isn't moving forward with your services, you can find out where you're losing a client and if it's something that you can adjust in your business. In this episode, I'll dive into the 5 reasons why clients aren't moving ahead with you that I've learned over time with tracking and small changes. Here's a glance at this episode… We talk about what happens when you go through with sending off the proposal and then crickets…… We talk about the important things to remember when a client chooses not to use your services. I dive into the 5 reasons why you may hitting a deadend with prospective clients (after making these mistakes myself!) I chat about how to “cast the vision” effectively and help them see the end result and what they are really after.  I share how to use your clients own words to help them feel validated and understood within your proposal. I dive into how to address your potential clients internal pain points rather then just those external pain points they may share. One of the tools we offer inside the Designers Oasis Membership is the CEO Dashboard which includes a Conversion calculator. The conversion calculator can help you see where prospective clients may be falling off.  This is a key metric to track in your business because. Once you can identify that, then you know where you need to improve your process.  If this sounds like something you'd like to have in your business, headover to Designer's Oasis to learn more about joining Mentioned in this episode:  PODCAST: Episode #23: 6 Ways to Research your Client's Pain Points JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!

Aim for excellence and know that perfection is impossible. I want excellence in my business and for projects to be complete and done extremely well, but perfect just won't always happen. Trust me, I get it! I've found that I have been a victim of the perfectionist trap for way too long and am just recently figuring out just how much this has held me back. We are exposed to the pain-free narratives of others while acutely feeling and experiencing our own struggles. Getting to where you want to be is a set of stairs where you are taking one imperfect step at a time. In this episode, we answer questions like… How to start moving forward and get out of the perfectionism trap. How to stop comparing yourself and get more done! Strategies you need to start dealing with perfectionism within yourself. Resources mentioned in this episode:  Dubsado - use designersoasis20 for 20% off! More on Adam Grant JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!  

People feel more trusting and eager to work with someone when they can see part of the process or learn more about you from the start.  Today's episode is all about my favorite lead magnet idea for interior designers to help you find the right type of client from the start, share your process, and streamline your business. In this episode, we answer questions like… What lead magnet may be the right one for you. The goals of a lead magnet in finding the perfect client for you. How and what your email sequence should include. Resources mentioned in this episode:  BLOG - Creating an Effective Lead Magnet for your Interior Design Business  Designers Oasis Shop JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!

You don't know what is going to work unless you start doing the work. You will ALWAYS be refining so you just have to get started. Limiting beliefs, you know those sneaky thoughts that creep in sabotage your progress? When left unchecked, they can wreak havoc on your potential. I hear a lot of limiting beliefs from the designers I work with.  Today I'm sharing some of the common limiting beliefs I hear over and over again. We're going to examine  7 of them and try to untangle them. The truth is, if you're feeling stuck in business, it might not be what you're doing (or not doing) that is the problem, rather it may be  your thinking or beliefs that are holding you back. In this episode, we answer questions like… What to do when you are just feeling stuck. How you can pull yourself away from those limiting beliefs. How to tackle the most common limiting beliefs I hear over and over. Resources mentioned in this episode:  Podcast → 5 Business Mistakes I Learned the Hard Way Designers Oasis Shop To Sell is Human by Daniel Pink JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!

 You don't want to look back at your life and feel like you missed opportunities to get the most out of life.  Whatever it is, these are the things that matter. Leisure matters. Family time Matters. Time with friends matter. Travel matters. What are the things that matter to you? If we aren't intentional about our time and protect the things that matter, it's too easy to look up and be like, oh my god, I haven't had a proper vacation in 3 years.  In this episode, we answer questions like…

In today's episode, we discuss how to attract the right kinds of clients for full-service interior design projects. It can be challenging to find clients who are wanting to commit full-service so I am going to share a few methods and tips for attracting these types of clients.  We are also going to dive into the benefits of full-service design (for clients and designers), how to attract the right clients and how to actually manage a full service project. In this episode we discuss: How to attract full-service interior design clients The benefits of full-service design. What types of clients are the best fit for full-service design Mentioned in this episode:  JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today! Masterclass: Project Management for Interior Designers  Podcast: Episode #2-  5 Types of Interior Design Services to Consider Offering Blog: 12 Tips for a Rock-Solid Consultation  Masterclass: How to Sell your Interior Design Services with Confidence. Shop: Services & Investment Guide Template Shop: Welcome Packet Template  

In today's episode, we discuss how client expectations start at the beginning of the design process. It's imperative to build a good relationship with your client. Make sure you are open, honest, communicative, and direct. This will translate to more business in the future, through referrals or future projects.  In this episode we discuss: How to set goals for a client's timeframe while also allowing for situations out of our control. How to normalize issues that come up throughout the interior design process.  Tips for setting client expectations when it comes to a renovation. Tactical ways to normalize issues that come up throughout the renovation and design process. How to set up great communication and be a good listener and sounding board for your clients. Mentioned in this episode:  JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!  

Designer's Oasis Membership   In today's episode, I share the next steps for this podcast, where to find me and what's next for Designer's Oasis!   Here's a glance at this episode… I share how I am pausing the podcast to focus on other priorities and creative pursuits - I'm so grateful for the joy and learning it's brought me. I discuss how I'm returning to client design work and enhancing the Designers Oasis membership with new offerings. I share how to stay connected by signing up for our weekly value-packed email, The Brief (sign up here!) You can also find me through Instagram, and in our ongoing membership events. I discuss how I'm excited to re-enter design projects, improve client experiences, and explore AI and science-based design innovations. Mentioned in this episode:  JOIN: Designer's Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers Sign up for The Brief today!

Designers Oasis Membership   In today's episode, I'm opening up about going alcohol-free this year and the impact this decision has had on my health, my work, and my relationships. I had gotten to a point where my anxiety had gotten worse and I suspected my alcohol use was a way to manage anxiety. I knew it was impacting my day-to-day energy, mood, stress levels, and anxiety. It started when we moved to Texas and I was struggling, then we moved back to Colorado and Covid happened. My drinking had worsened but I just couldn't quit. I chose to try out a Dry January and ended up where I am today.   Here's a glance at this episode… I share about the 2 myths I found to be true about alcohol use. I dive into what alcohol does to your body and brain. I share the positive benefits I have seen in my own life from going alcohol-free. I show you my alcohol-free toolbox (when you're ready) if you want to join me. My Alcohol-Free Toolbox: Books: My Quit-Lit Bookshelf Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol - Holly Whitaker This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life - Annie Grace We Are the Luckiest: The Surprising Magic of a Sober Life - Laura McKowen Push Off from Here: Nine Essential Truths to Get You Through Sobriety (and Everything Else) - Laura McKowen The Unexpected Joy of Being Sober: Discovering a happy, healthy, wealthy alcohol-free life - Catherine Gray Follow on Instagram: Holly Whitaker Annie Grace Laura McKowen Catherine Gray Podcasts: Andrew Huberman - The Huberman Lab Podcast: "What Alcohol Does to your Body" YouTube or Apple Podcast Sober Mom Life Podcast + Community with Suzanne Wayre Apps: I am Sober Breathwork app Mentioned in this episode: JOIN: Designers Oasis Membership FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers

Interior Designer's Business Blueprint   I sat down with Andi Morse of Morse Design in Atlanta in today's episode. Andi shared how she believes offering multiple services is the key to getting your foot (literally and figuratively) in the door with clients. We chatted about good processes and protecting your creative energy, hiring, and business growth. Andi's down-to-earth sensibility has helped her run an efficient and creative design firm.   Here's a glance at this episode… Andi shared the variety of service offerings that she offers at her design firm, why she believes in them and how they lead to larger projects. We share our struggles with finding ways to protect our creative energy through building systems and processes to free up more design time. We dive into how to sell your value as an interior designer to build a successful design business. Andi shares her structure with content creation and how it helps bring in prospective clients regularly. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Morse Design Follow Morse Design on IG    

Interior Designer's Business Blueprint   In today's episode, I sat down with Gideon Mendelson of the Mendels0n group in New York. Gideon is one of the smartest, most honest, and down-to-earth designers I have ever had the pleasure of meeting. Our chat is a masterclass in running a business that endures. Gideon, who grew up in New York, had the privilege of being able to look over the shoulder of his late mother, Mimi Mendelsen, a highly sought-after interior designer in her time. Fast forward to today, and Gideon credits both of his parents as well as his early career influences, college, and his tennis career with helping to shape his work ethic, business acumen, and creative spirit. Today, he is at the helm of his design firm working with clients nationwide. Gideon and I chat about his process for onboarding clients and gaining their trust. We talk about the reality of being a multifaceted designer who understands business and design and the importance of surrounding yourself with the right people, as well as the real value of nurturing clients throughout their experience, which can lead to lifelong clients and friendships for a business that endures. This is a don't miss episode!   Here's a glance at this episode… We chat about Gideon's transition from playing tennis at Columbia into an eventual shift to studying architecture and film helped him build his work ethic and creative spirit. We discussed what it was like to build a design business with his mother, Mimi Mendelsen We dive into the importance of building client relationships and helping our clients have a central support person to ask questions. We share about how to balance creativity and business as well as involve our families in our legacy. Gideon shares about how his firm really nurtures client relationships to pave the way for repeat business and client referrals. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! The Mendelsen Group Website Follow Gideon on IG: @gideonmendelsen

Interior Designer's Business Blueprint   In today's episode, I sat down with Maggie Griffin of Maggie Griffin Design, a full-service residential interior design firm in Gainesville, Georgia. Maggie is known for her modern Southern Living style with spaces that are freshly classic and comfortable for everyday life. We share about the changes we've seen in the design industry since the pandemic, especially regarding lead times and project costs. We also talk about managing client expectations from those who might be looking for what Maggie calls a "move that bus moment" and how she can educate clients on what to expect without scaring them off.   Here's a glance at this episode… We discuss the significant impact that social media has had on the interior design industry and what this means for interior designers and their clients. We share about vetting clients and our experiences with finding the clients that are and are not the right fit. We share about the challenges in the design industry with project timelines and costs. We discuss having good communication with our clients throughout the interior design process to make sure that projects run smoothly. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Maggie Griffin Design Follow Maggie on Instagram: @maggiegriffindesign

Interior Designer's Business Blueprint   In today's episode, I sat down with Gabriela Eisenhart of Silo Studios in Atlanta, Georgia. She and her team help clients nationwide infuse homes with their fresh, modern aesthetic that pushes boundaries while still being livable. We talked about the evolution of SIlo Studios how she manages a team today that helps move projects from concept to completion.   Here's a glance at this episode… We discuss client-centric design and how to reflect a client's style in their design. We dive into slow design and trying to utilize pieces that will last a long time and are more sustainable. Gabriela shares how she has grown her team and what it took to find the right balance. We share how getting feedback from your team helps you to grow a more sustainable business and streamline your systems and processes. We talk about imposter syndrome, family life, and building a business you love and can sustain Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Find Gabriela at Silo Studios Follow Gabriela on Instagram: @silostudiodesign

  Interior Designer's Business Blueprint   In today's episode, I got to sit down with Marisa Wilson, the creator of The Cool Girl's Guide to High Point, a fun and insightful resource designed to help designers navigate the expansive High Point Market. Her guide offers insider tips, must-visit showrooms, and advice from industry leaders, making it a go-to for anyone attending the event, covering 12 million square feet of showroom space.   In addition to The Cool Girl's Guide to High Point, Marisa runs Marisa Wilson Interior Design, her Charlotte-based residential design firm. She's known for her playful yet thoughtful design approach, aiming to make the process enjoyable for her clients. Marisa also has a reputation for blending creativity with practicality, helping people create spaces that reflect their personalities​. So how can you make the most of your High Point Market experience?   Here's a glance at this episode… We discussed the origins of the Cool Girl's Guide to High Point and how Marisa found herself helping friends, other designers and reaching out to others to build what is now an extensive guide. We talked about the top navigation tips for high point market. Marisa shared how to keep track of which showrooms had certain products throughout your time at market. We shared about the market Insider's Tours - who they are for, what they are about, and how to sign up. We both opened up about networking at High Point and how inviting and warm the environment is between designers. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Marisa's Website: https://www.marisawilsoninteriors.com/ Follow Marisa on IG: @coolgirlsguidehpmkt  

Interior Designer's Business Blueprint   In today's episode, I had a chance to sit down with Dan Mazzarini, Principal and Creative Director at BHDM Design & ARCHIVE by Dan Mazzarini. BHDM Design is an award-winning, bi-coastal, multi-disciplinary firm offering residential, commercial, and hospitality design services. ARCHIVE by Dan Mazzarini provides a curated selection of home and lifestyle products, shopped from all of his favorite resources. Through ARCHIVE, Dan educates, encourages, and inspires a global network of consumers to incorporate luxury to their everyday lives.   We talk about balancing diversifying your portfolio and niching down. We talk about having a signature style and creating "memory points" on projects. We also dive into a new project ARCHIVE by Dan Mazzarini.   Here's a glance at this episode… We discuss how Dan transitioned from retail to hospitality and then built his freelance portfolio to start his own firm. We discuss whether it's important to build a signature style or diversify your portfolio or projects. We jump into how to choose which interior design projects are a good fit and how to find out if you have an emotional connection to the project. Dan shares the concept of creating memory points in design projects to stand out. We end with a discussion on mental health in the design industry and steps to take to protect your own. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Follow Dan on Instagram @danmazzarini BHDM Website ARCHIVE by Dan Mazzarini  

  Interior Designer's Business Blueprint   In today's episode, I catch up with Rasheeda Gray, founder of Gray Space Interiors to discuss her transition from a corporate marketing career to interior design. She emphasizes the importance of mentorship and the value of insider tours at High Point Market. Rasheeda and I discussed her journey, including her gaining her first client in 2016 and making the decision to go full-time in 2018. Rasheeda shares her approach to balancing work with her husband's general contracting business and hiring a business coach. Rasheeda and I also discuss the progress in elevating black designers in the industry and her hope for continued growth and representation.   Here's a glance at this episode… Rasheeda shares how she started her early career in corporate marketing and describes her transition to interior design. Rasheeda and I discuss how to make an interior design business work while still working in a full-time job and building our design business on the side. Rasheeda discusses the need to hire for the first time in 2018 and how to reinvest in your business. We share what it means to get super clear on your priorities to help you decide when to say yes and when to say no to opportunities. We wrap up by discussing diversity in the interior design industry and how to elevate black designers. Mentioned in this episode: JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Clockwork: Design Your Business to Run Itself  The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Kate's Book Recommendations Black Interior Designer's Network

Interior Designer's Business Blueprint   In today's episode, I share the importance of establishing healthy boundaries with clients. We all need that, right? It is essential in order to maintain a positive, professional relationship while protecting your time, energy, and well-being. Holding healthy boundaries is vitally important to avoiding burnout.   Here's a glance at this episode… I share how to start setting boundaries so that it feels easy and you are confident when sharing with your interior design clients. I discuss what type of boundaries you should be setting. I share why it's important to set boundaries to avoid feelings of resentment throughout a project. I dive into how setting boundaries requires risk and to feel that you are worthy of setting those boundaries and how to tackle this part. Mentioned in this episode:  DOORS ARE OPEN! - JOIN TODAY: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! PODCAST: 3 Things I Obsess Over with Interior Design Clients

Interior Designer's Business Blueprint   In today's episode, I am sharing the top 3 things that I OBSESS over when it comes to my interior design clients. These are the things that I truly believe make your business sustainable and keep it fun and enjoyable without all of the overwhelm and frustration. So what are the 3 things I obsess over?   Here's a glance at this episode… I share how to make sure clients are the right fit and what I do to vet each client. I discuss how I dig into finding out if a client has a realistic budget and timeline. I share the red flags that you shouldn't ignore! I dive into how to communicate well with clients before, during, and after a project to ensure there are no loose ends. I share my process for getting client feedback every step of the way throughout a project. Mentioned in this episode:  DOORS ARE OPEN!: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! EPISODE 32: 7 Red Flags You Shouldn't Ignore SHOP: Renovation Reality Guide SHOP: Ultimate Email Template Suite

Interior Designer's Business Blueprint   In today's episode, I walk interior designers through why I believe that a paid waitlist is a good idea when you have that ideal client you want to work with but you just aren't able to take them on immediately. By creating a paid waitlist opportunity, you offer both yourself and the client the ability to commit to working together. I have found that clients who are willing to be put on a waitlist, are going to naturally prioritize design over a timeline, which is exactly who I want to work with. I use a paid waitlist anytime I can't start on a project for at least 4 - 6 weeks.   Here's a glance at this episode… I share the benefits of building a paid waitlist for both yourself and your clients. I discuss the steps I would take to implement a paid waitlist and how to share with clients. I dive into how and why to charge for a waitlist project. I share how I support clients while they are waiting for their project to begin. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show!

  Interior Designer's Business Blueprint   "Pivoting is a sign of growth"   In today's episode, I share why we sometimes need to pivot in business and then dive into how we can pivot. Often, when it comes to our own business, we find that we get stuck doing the same things repeatedly even if they aren't working anymore.   Just a few scenarios where this may happen include being unrealistic with client budgets, timelines, and expectations or our systems for creating and developing proposals and presentations. When we take some time to reflect on how we are doing specific tasks in our business, we find that they aren't as effective as they may have once been and it's time to pivot. This may include small micro-changes or it may involve big sweeping changes.   Here's a glance at this episode… I share how to be objective when deciding what may be working and what may not be working for your business when looking to pivot. I discuss how to get comfortable with being different in the interior design business and how you offer or deliver services to client in your own way. I share how to allow your core values to guide your decisions to pivot in business. I talk about ways to apply creativity to problem-solving in your business while including your team in the brainstorming process. Remember, pivoting is a sign of growth. It's acknowledging that something has an opportunity to improve, and it means you have your ear to the ground with clients, your team, and yourself, which is a huge part of creating a long-standing successful interior design business.   Mentioned in this episode: Join us at the A-List for Interior Designer's Summit on September 5 - 6, 2024! JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! BOOK: Smart Brevity: The Power of Saying More with Less

Interior Designer's Business Blueprint  Energy begets energy. Money is energy.  If we know that energy begets energy, what happens in your business when you sit down and you spend the time to commit some energy towards revenue generating activities and lead generating activities? In today's episode  we are talking about revenue-generating activities and what that means, how and when to do these activities and how they keep your business thriving! This episode was inspired by a listener question that we received from Julia,  “Hi Kate, I've followed your advice and starting batching my days so that I have more focus and not drawn in 100 different directions at once. I've set aside Mondays as my Marketing & Money Mondays. The problem is, I don't always know what to do with this dedicated time. Can you provide some specific examples of revenue generating activities that I can be focusing on during this time? Thanks so much. I appreciate everything.”    Here's a glance at the episode: We dive into a list of revenue-generating activities and get started with following up with leads. I share about putting together proposals and my methods for getting these done in a time efficient manner.  Invoicing clients can occasionally drop by the wayside when you're deep into projects and a one-off invoice or an invoice outside of the regular schedule pops up so keeping these front of mind is necessary. I discuss how I make time to reach out and cultivate strategic partnerships on a regular basis. I share how utilizing facebook groups can help build your clientele and the right methods for trying to both share helpful information and build relationships while also promoting your services. Sometimes the key is in the follow up and continuing to follow up with past clients. I share how this has worked for my interior design business. Mentioned in this episode:  REGISTER for the A-List for Interior Designer's Summit JOIN: Interior Designer's Business Blueprint Ask Kate a question! FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers  

Interior Designer's Business Blueprint  Today's episode is all about looking back and sharing with you all the 5 things I would do differently if I was starting from scratch again. I reflected back on what I would tell a new interior designer getting started in the industry. Here's a glance at the episode: I share how important it is to truly invest in your business early on. I share how I invest in my business regularly now and how I wish that I had started to do this earlier. Perfectionism is the antithesis of progress. I share how it affects me as well and how it an hold us back from just getting started in business so dive in! I share all about how to get comfortable with self-promotion even if it is inherently uncomfortable for you. I discuss how important it is to get clear on your goals and what success really looks like for you! Remember - it's key to build the business you want that fits into your lifestyle. I share with you how to be more selective with the types of clients you take on and how to determine where to spend your energy. Mentioned in this episode:  REGISTER for the A-List Interior Designer's Summit JOIN: Interior Designer's Business Blueprint  

Interior Designer's Business Blueprint  Have you been at this a while, but for some reason you can't seem to either get to that next level revenue goal you've set and you feel stuck at the level you're at? Today's episode is all about the habits that keep you stuck and broke. Those habits that keep holding you back and are keeping you from really thriving in your business. I want to share what I see often that keeps interior designers in a perpetual loop and how to make mindset shifts to really make some adjustments and gain some clarity. Here's a glance at the episode: I discuss how leaving money on the table is the first reason I have seen interior designers stay stuck, which can happen with scope creep and change orders. I share a few ways to address this in the future. I share how to use value-based proposals to ensure your clients can see what each level of service really includes. I share about tracking time and how important it is no matter how you are charging for your services. I dive into the importance of the follow up plan and staying connected with your prospective clients. I share how follow up is part of the selling process.  talk about all things undercharging. So many interior designers are perpetually undercharging and I share all the ways you may be doing this and how to make sure you are aware moving forward. I wrap up with questions to ask yourself if these topics resonated with you and how to start making adjustments. Mentioned in this episode:  REGISTER for the A-List Interior Designers Summit JOIN: Interior Designer's Business Blueprint 3 Ways to Price Your Projects (Hourly, Flat Fee, & Hybrid) How to Make More Money with Time Tracking Part I - Why & How to track your time How to Make More Money with Time Tracking with Time Tracking Part II - How Audit your Project's Time   How to Raise your Design Fees without the "Ick"   4 Ways Designer's leave money on the table  4 Myths About Selling   

Years ago, I had a wonderful Discovery Call with a photographer who I was interviewing for a project.  When we wrapped up, she sent me a drop-dead gorgeous PDF that showcased her work and also broke down her process and all of the investment details.  She offered premium services and it was a huge investment for me. I wasn't ready to commit over the phone; however, after spending time reviewing the guide she sent, I decided to proceed and guess what…she got the job.  It was at this point, that I decided, I needed to create my own  guide, which I call the “Services & Investment Guide.”  And let me tell you my friend, it has been a game changer in my business. I convert more potential leads into happily paying clients faster and with greater ease.  In this episode we answer questions like… How does your Design Services and Investment Guide work with a Discovery Call? What are 3 Things the guide helps you achieve in terms of potential clients? What's Inside the Guide? If you already have a services guide, keep listening b/c you may have some important information missing that you might want to add.   Here's a glance at this episode… [05:05] We discuss how I use the guide in my Discovery Call to complement what we discuss and what may be ideal for their project. [06:30] I share 3 things the Design Services and Investment Guide helps you achieve in your business. [09:50] I start answering some of the commonly asked questions like “isn't this info already on my website?” and why this guide is necessary to help present the right information at the right time. [11:50] How is the Design Service and Investment Guide different than your Welcome Guide? I share a few reasons why I use both and how they differ. [13:52] I jump into what is included, how to create, and how to grab a template if you don't want to start from scratch! [24:58] My Challenge for you this week! If you don't already have a Services and Investment guide for your business, get started on that this week! Resources mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business BLOG - 4 Ways to get photos for your interior design business  BLOG - Why your business needs a services and investment guide SHOP - Design Services and Investment Guide Template 

Think about what your clients are experiencing. (Hint - Your clients will give you these words.). Look back at their intake forms and use their words.  This episode focuses on all things involving the welcome packet that you deliver to your clients. We will talk about how to create a professional, beautifully designed welcome packet and how to use it best as well as dive into some of the specifics of what pages to include. We will also talk about a few misconceptions surrounding the welcome packet.  In this episode we answer questions like… What is the welcome packet? What is its purpose? When should the welcome packet be delivered? What must be included in the welcome packet? Here's a glance at this episode… [03:00] How the welcome package sets the stage for what it will be like working with you and gets your clients really excited for what's to come. [03:54] I share with you 2 common misconceptions about the welcome packet. (Hint: when should it be delivered and the purpose of the welcome packet) [07:40] I break down what's included in the welcome packet and how to use each piece. [26:30] I share about my favorite ways to print and source for my welcome packets so that you can print the best product for your client facing packets! Resources mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Canva Templates - www.designersoasis.com/shop  My Favorite Client-facing Printer Paper  Zazzle Folders  

Having clearly defined design services is paramount to running an efficient and organized business. It not only helps you get clear on the details such as the deliverables, the investment, and the timeline, but it also helps you to talk about your services to your clients with clarity and confidence.  And let's be honest, confidence is what we're after here right?  You can also use the details to help you put together those very important client deliverables such as your Services & Investment Guide or your welcome package.  In this episode we answer questions like… Have you ever struggled to explain the differences in your interior design services to potential new clients?  Do you have a clear picture of the benefits and results of each service and what type of client might be the best fit?  Do you sometimes wonder if you have enough offerings? Or - more likely - offer too many services?  Does everyone on your team know and understand the differences in your services?  Here's a glance at this episode… [03:00] I dive into the importance of documenting and organizing the details of the services you offer and why everyone on your team must have a clear way to access and use this information. [05:05] How to name your service (quick tip: keep it simple!) [06:40] I talk about how to describe each service, what it entails, and how to clearly define what you are offering. I also discuss how to lay out what is NOT included, how you will communicate with your client and how you will make sure this is all clear from the start. [13:20] I share how to plan out timelines for each project and set up timeframes for the design services you will be offering. [16:13] How to set up your terms for your different offerings. Minimum fees, travel times,  and how to book your services.  Resources mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Free Guide - Define Your Interior Design Services Worksheet Episode #2 - 5 Types of Interior Design Services to Consider Offering Canva Templates - www.designersoasis.com/shop Dubsado - 20% off First Month or Year with code designersoasis20    

"Being boutique is about delighting your client EVERY STEP OF THE WAY." - Kate Bendewald Today we are going to talk about what it means to “Be Boutique” in your business. Being boutique doesn't have anything to do with being small. It has everything to do with how you show up and serve your clients - and when done well,  experiencing the natural benefits such as being able to charge more and cherry pick the clients and projects you want to work on. Sounds pretty good right?   In this episode we answer questions like… How do we take that incredible responsibility of being given the keys to someone's home and be good stewards to our clients?  How can we afford to take on fewer clients and charge a premium? How do you serve your clients so they become natural evangelists for your work? Here's a glance at this episode… [03:20] I discuss what it means to actually “Be Boutique” and how we take the incredible responsibility of being given the keys to our clients spaces and providing that top-notch service. [05:00] I dive into how to delight your clients by doing ordinary things extraordinarily well. [16:45] I share how I prepare your clients for the inevitable mishaps that will occur so that they feel supported! [21:50] I share how to stay connected during a project so that you are always top of mind to your clients.  Resources mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Client Questionnaire Client Consultation Worksheet Bundle Client Intake Cheat Sheet 3 Binder System Toolkit

"You don't need to do it all! Think about your personality and what is a good fit for YOU and your clients." - Kate Bendewald When it comes to design services and the different options that we, as interior designers, have when it comes to what we each offer, I don't believe in a one-size-fits-all approach. In many cases, designers today don't want to do procurement due to lead times, construction costs and delays, etc. Many of you may want to have a menu of options for clients. In this episode, I share what I feel are the 5 types of interior design services that you should consider offering, what they are, what the pros and cons are, and who they are ideal for.  I will throw out one caveat. In this episode I am talking about generally accepted practices in interior design. Will there be exceptions? Absolutely. This is intended to provide a framework for how to think about the different types of services you might offer and how to decide which ones are in alignment with the types of clients you want and the kind of design career you want.  In this episode, we answer questions like… What design services you may consider offering to your clients? What are the pros and cons of each type of design service? What kind of design career do you want? Here's a glance at this episode… [3:00] Why I don't feel like an interior designer should offer all types of services, but rather choose what interior design services are best for their business. Why offering a ladder of services may be a better fit. [5:20] We dive into what full-service design includes and involves, how the project management may work, and the pros and cons. [10:30] I share how I use design-only services in my business, the pros and cons as well as who this is ideal for. [18:05] Consultation only services and how you can set these up by offering advice and design direction only, without drawings or detailed specifications.  [21:50] Offering services remotely via E-Design services - when they can work, who they work best for, and all of the pros and cons. [29:45] One of my favorite services to offer, Designer for a Day - how much can you achieve in a day, how do you charge, what is really possible? [35:27] Wrapping up with a few thought-provoking questions to get you on the right track!  Resources mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Is E-Design Finally Having it's Moment? E-Design: How to Develop your Pitch, Process and Price Sidedoor https://www.onsidedoor.com/ 

  Interior Designer's Business Blueprint   In today's episode, I am answering a listener question for our #dearkate entries! This question comes from Melissa, who wants to know about starting their own business? Melissa says: "Interior design has been a part of my life for decades. But I haven't worked in this field professionally. After graduating from an interior design program, I'm considering going right for it and opening my own design firm. I feel confident in my ability to design for clients. However, I feel uneasy not having any real world professional experience. I want to do right by my clients and enjoy my second career as much as possible. What do you think I need to know before deciding to go for it? PS thank you so much for sharing valuable specific insights on the podcast. I have learned so much from you. And I'm so grateful."     Here's a glance at this episode… I share why I think it's always a good idea to start working for someone else as you are getting started and learning. I discuss the 9 traits that are necessary to build a successful interior design business. I jump into the first steps to take to start building your interior design business. I share how to learn from your mistakes and avoid comparing your start to someone else's middle or end of their business journey.   Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Episode # 37: 7 Red Flags You Shouldn't Ignore    

Interior Designer's Business Blueprint   In today's episode, I chat with Selena Soo and Sharon Stokes. Selena Soo is a publicity and marketing strategist for visionary entrepreneurs and experts who has helped clients and students get featured in places like Domino, The Oprah Magazine, Forbes and Inc, and land interviews on popular podcasts and national television. Joining her today is Sharon Stokes, her head of publicity programs and senior media coach who has served as a TV producer for close to 20 years, producing interviews with notable personalities, including Oprah, Richard Branson, Marie Forleo, and Gabrielle Bernstein.   I have personally worked with Sharon and Selena and my very first publicity pitch after working with them was accepted, and featured in Domino! In today's episode we chat all about the best ways to get featured and gain the publicity you want for your interior design business.   Here's a glance at this episode… We discuss all of the factors that come into play with publicity including what types of publicity are best. We share about the fear that comes with putting your work and your story out into the world and the fear of visibility that comes with that. We discuss the mistakes that are often made when it comes to publicity and marketing with interior designers. We dive into how to look for a find help with publicity including what to look for, what you need, and how that may look.   Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Book a Call with a Publicity Strategist Impacting Millions Selena's Website  

Interior Designer's Business Blueprint   In today's episode, I am joined by Andrea Liebross, a dynamic business and life coach who specializes in empowering unapologetically ambitious women entrepreneurs. Andrea is not only a seasoned speaker but also the insightful host of the Time to Level Up podcast.   With a unique approach, Andrea guides her clients to merge Big Thinking with robust systems, creating a powerful synergy that propels them toward success. Her mission is to help women entrepreneurs not only achieve their goals but also unlock the freedom of time, money, and energy they passionately seek.   In September 2023, Andrea achieved a remarkable milestone by releasing a best-selling book, "She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and into the Extraordinary," accompanied by a transformative workbook. Through her work, Andrea has become a beacon of inspiration for those navigating the challenges of entrepreneurship, offering practical insights and strategies to navigate the journey from uncertainty to extraordinary success.   Here's a glance at this episode… Andrea and I discuss the keys to being a big thinker and accessing the future you. Andrea shares how to recognize if you are stuck in passive action. We discuss the inner voice in the back of our heads that voices feedback based on the past and holding us back. We discuss the idea of having WILD goals. We jump into how striving for simplicity can really help when starting or growing an interior design business. We discuss the idea of thinking big and how to reframe our mindset.   Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Amazon Bookstore Andrea's Book: She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary She Thinks Big Workbook Q Andrea's website  

Interior Designer's Business Blueprint   In today's episode, I'm catching up with Tammy Cody, founder and instructor at SketchUp for Interior Designers where she has taught 1000's of interior designers exclusively for over a decade how to master SketchUp so they can streamline their productivity while producing beautiful and organized drawing sets to accurately convey their ideas to clients and contractors.   Here's a glance at this episode… Tammy shares the common misconceptions about Sketchup We discuss where to start if you want to explore Sketchup for your interior design business Tammy shares tips on using organization and modeling within SketchUp Tammy shares new features you'll want to check out if you're an existing user.   Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! SketchUp for Interior Designers Follow Tammy on IG SketchUp for Schools  

Interior Designer's Business Blueprint   In today's episode, I sat down with the very talented, warm, smart, and creative, Britt Davis of Art & Adorn in Charlotesville Virginia. Britt is mother to 4 kids, she's an artist, interior designer, event planner, and retreat host at her farm - Glentivar Farm. Twice a year she and her best friend Molly Crouch who you can find in this episode host a day-long retreat for women called Tonic and Bloom. The retreat is a day of pause and reflection where guests can enjoy a variety of "tonics" such as exploring the farm, reading, resting, soaking in the pool, making art, and getting a massage. All while being fed delish farm fresh food prepared by Britt and Molly's husbands.   I asked Britt to join me this month specifically as we are celebrating Mental Health Awareness month. Britt and I discuss mental health, navigating life as an Enneagram 7, building an interior design and event business, all while raising kids.   There is a brief discussion of suicide which may be distressing or triggering for some individuals. I want to remind you that there are resources available. If you or someone you know is struggling with suicidal thoughts, you don't have to go through this alone. Please seek support from a mental health professional, a trusted person, or a crisis support service. We have linked to resources below.   Here's a glance at this episode… Britt shares her personal struggles with mental health as well as the struggles of her childhood best friend and how that ultimately changed who she was and how she felt she was called to serve other women. Britt discusses how supporting women and providing space for them to pause, pray, reflect, and restore became a passion project that has resulted in Tonic + Bloom retreats. We discuss how Britt got into art and interior design. We share the struggles with entrepreneurship, raising a family, and maintaining creative ventures. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Check out Britt's Website Tonic + Bloom Retreats Shop Britt's Art Follow Britt on IG Suicide Prevention Support https://988lifeline.org/how-we-can-all-prevent-suicide/ Unraveling Busy with Molly Crouch Podcast with Kate: High End Commercial Design to Motherhood and Entrepreneurship Find out more about the Enneagram

Interior Designer's Business Blueprint   In today's episode, I got to sit down and chat with Amber Guyton, the creative mind behind Blessed Little Bungalow. She's a marketer, a Financial Services Advisor turned blogger, influencer interior designer, and now a collaborator with companies like World Market and Mitchell Black, where she recently launched a beautiful line of wallpapers. Her work has been featured in HGTV Magazine, House Beautiful, Forbes Architectural Digest, Ebony Apartment Therapy, Domino, Atlanta Homes and Lifestyle, and many more. Amber's designs are beautiful color-filled homes that she designs exclusively for her clients, both locally and nationwide.   Here's a glance at this episode… We discuss how Amber jumped into entrepreneurship as an Interior Designer and how she prepared to move into interior design full-time. We discuss imposter syndrome, anxiety, and self-doubt when it comes to being an entrepreneur and an interior designer. We talk about how to network in your interior design business and ensure you are taking on the right type of client for you. We share about being authentic in business and interior design. We share how we have both been working on saying no to projects and opportunities that may not be the best fit for our current path. We jump into taking care of yourself while building your business and the roller coaster of entrepreneurship. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Blessed Little Bungalow Follow Amber on IG: @blessedlittlebungalow  

Interior Designer's Business Blueprint   In today's episode, I'm catching up with Cerissa McKinnis of Industrious Interiors in San Antonio Texas who offers luxury kitchen and bath design and whole home transformations. She's a long-time member inside the Interior Designer's Business Blueprint but today we are talking about a book she's written - Navigating the Liminal Places: How to harness the power of transitional moments in your life.   Here's a glance at this episode… We discuss the concept if liminality in our lives. We jump into how to navigate these transitional moments and changes. We share our insights into how to maintain a positive mindset and still foster creativity during these periods. We share how to navigate big changes and choices to find your true calling and passions. We share about divine intervention and the role that faith can have during liminal times. We discuss a few ways that we foster creativity and feed our souls. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Industrious Interiors Follow Cerissa on IG Follow Cerissa on TikTok Grab your copy of Navigating the Liminal Places  

  Interior Designer's Business Blueprint   In today's episode, Christina Canales joins me to discuss the importance of building a successful interior design business through fostering relationships with vendors and clients, and collaborating with other designers. We dive into the value of communication, mutual support, and taking back control of the sales process to navigate challenges. We share strategies for managing anxiety and impostor syndrome, including perspective-taking, reframing negative thoughts, and recognizing that these feelings are common and fixable.   Here's a glance at this episode… Christina shares the unconventional paths that led she and her husband Jose on a unique journey into the design industry, intertwining personal and professional endeavors. We discuss navigating diverse projects ranging from residential to commercial, each with unique challenges and rewards. We dive into juggling parenthood, homeschooling, and the demands of building a business and career. Christina shares how she worked to define her weaknesses and focus on growing or hiring to fill those needs. We discuss building a team and how to leverage your team member's strengths. We share our struggles with anxiety which resonate with many creatives who grapple with feelings of impostor syndrome and overwhelm.   Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Canales and Co Follow Christina on Instagram  

Interior Designer's Business Blueprint   Have you ever had a client who is questioning your most recent invoice, they want to do something outside of your contract terms, or they misunderstood information? So what can you do to salvage the relationships?   In today's episode, I tackle a listener question on how to handle challenging client situations. I'm sharing 8 strategies that can help you in ANY sticky situation and hopefully bring a resolution without sacrificing your dignity or your income.   If you haven't yet faced a challenging client situation, you simply haven't been in business long enough. Certainly, these situations are minimized with the more experience you have because you know what to look for, and how to circumvent issues that arise, and you have more confidence to take the wheel on projects.   Here's a glance at this episode… I share how and why to buy yourself some time before responding in a stressful situation. I discuss how to focus on the facts and out the story and emotion. I share how to activate your empathy in situations with clients who may not fully understand the design process. I discuss the need to normalize problems such as an item arriving damaged or delayed as a normal part of the process. I share how I make sure to put my clients best interest in center stage when addressing a concern. I share the importance of accountability and flexibility   Running into challenges is an inevitable part of running an interior design business. It can be hard not to take things personally or feel like your character/integrity is being challenged but you have to separate yourself from the claim vs your intention.   After utilizing these strategies, you may occasionally realize a project/client doesn't have room to move forward and that's also okay. If you employ these strategies you can feel good that you did the best you could to come up with a viable solution. If they are inflexible, it's better to establish it now and cut ties instead of trying to force something that will never get easier.     Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! How to get out of the Perfectionist Trap Managing Client Expectations during Renovations 5 Business Lessons I Learned the Hard Way 7 Red Flags You Shouldn't Ignore You Have Time with Jenny Footle  

Interior Designer's Business Blueprint   The messes never clean themselves up but somebody who knows what they're doing has to get in there to help kind of right this ship.   In today's episode, Morgan Boudreaux, from Business by the Book, a full-service accounting firm that works directly with interior designers across the country joins me. Business by the Books started as a family-run business founded by Morgan's mother, Sherry Wilson. Today they have a team of bookkeepers who are passionate about taking care of financial tasks so that their clients can do the things that they love, design, create and build successful businesses, and spend time with their families. They have been my personal and trusted bookkeepers for four years and I can share firsthand the difference when working with their team who truly understands finances around interior design businesses.   Here's a glance at this episode… We discuss the difference between profit and loss statements and income statements. Morgan shares the distinctions between using cash vs accrual accounting. We dive into when to hire a bookkeeper and how to look at this as a necessary (and extremely beneficial) expense for your interior design business. Morgan shares the top 3 bookkeeping mistakes that interior designers make (and how to change them!) Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Business by the Book PODCAST: Simplify your Bookkeping with Morgan Boudreaux

Interior Designer's Business Blueprint   In today's episode, we have a returning guest, and my friend Jenny Karlsson - a certified money coach helping creative entrepreneurs develop practical financial resilience and stability strategies. She's also the creator of the Money Compass Deck, a tangible tool to help you cultivate your connection with money. Jenny offers a safe, shame-free environment to help creatives develop a healthy relationship with money so that they can experience greater ease and freedom.   Today, we are exploring the idea of financial resilience - what it is and how we can employ certain strategies daily to help us strengthen our relationship with money while handling the ebbs and flows of being an entrepreneur.   Here's a glance at this episode… We discuss the need for and difference between financial resilience and financial stability. We share advice on weathering unforeseen events without having a significant financial strain, but rather feeling prepared for these disruptions. We dive into how to build up resources and support systems within your business to allow you to adapt quickly. We share our thoughts on navigating the complexities of balancing work, family, and unforeseen challenges. We discuss how we each prioritize self-care, asking for help, and building community. We talk about the natural cycles of business that can lead to overwhelm, worry, or every overextending yourself. We look at how the financial health of your business impacts adding them members and outsourcing tasks. We share the fear around money and financial stability and how to put the right systems and support in place.   Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! PODCAST: How to Prep your Business Finances for the Ebbs and Flows with Jenny Karlsson PODCAST: How to Transform your Relationship with Money Featuring Jenny Karlsson Financials for Creatives Follow Jenny on IG!    

Interior Designer's Business Blueprint  In today's episode I want to share the 7 money tips that I live by as an interior designer! Maybe finances come easy for you or maybe you're more like me where it needs to be built into your schedule and you need a clear list of what needs to be done, what needs attention, and what to focus on. Here's a glance at this episode… I discuss making a ritual out of looking at your finances each week to create a habit and create a ritual of grabbing you favorite coffee or treat. I share how to start paying yourself first via auto-pay to create the habit that ensures you get paid and taken care of even from the start of your business. I dive into how to keep your money siloed and how I use this in my business to make sure my client money and my business money and profit stay separate. I discuss my method for how I use a recurring focused task on my calendar with a checklist to ensure that I can focus on what needs to be done without taking time as invoices, etc come in to stop and take care of those. I have questions for my bookkeeper throughout the month (as I'm sure we all do!) so I share how I manage these questions so that I can stay on top of what's needed. I am a big advocate of auditing your projects to really get a feel for income and time spent on each project and share my methods. I share my simple method of using email tags to set up a system for knowing what needs to be paid or needs attention on the day you are doing your money work!   Resources mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Part Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! PODCAST: 3 Ways to Price Your Projects PODCAST;3 Reasons Interior Designers Stay Stuck and Broke Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones  Harvest $10 off of your first month  

Interior Designer's Business Blueprint   On today's episode, Carla Titus, the founder and CEO of Wealth & Worth Within shares about finances, scaling, profitability, and her mission to empower business owners to take control of their finances to grow profits, have cash in the bank, and pay themselves, so they can build personal wealth. Carla loves working with interior designers to help them achieve financial clarity and peace of mind so you can get back to the work you enjoy doing. Working as a fractional CFO, Carla can consult with interior designers looking to grow their business profitability and scaling their businesses sustainably. In this episode, we discuss how to use hiring, outsourcing, contractors and more to build additional revenue streams and scale your business in a manageable way.   Here's a glance at this episode… We discuss how a fractional CFO helps support your business. We discuss the process of financial decision making. We share the challenges in expanding your interior design business including hiring and integrating new team members into your business. We share how and when to outsource projects and tasks. We jump into how to utilize contractors as a method of business expansion. We share the struggle with trusting ourselves to make financial decisions. We discuss how to balance growth and financial health within your interior design business. Carla shows how to balance revenue and profitability and to focus on financial health over vanity metrics.   There is transformative potential in taking action towards understanding and managing your business finances. While this require discipline, prudence, and commitment it will help you to cultivate a mindset of financial abundance and resilience. This lays the groundwork for sustained success in your interior design business.     Mentioned in this episode: JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! How Hiring Can Help your Bottom Line Revenue Generating Activities for Interior Designers Mental Health and Taxes with Christy Taylor Money Routines for Interior Designers Simplify your Bookkeeping with Morgan Boudreaux Wealth & Worth Within Website Follow Carla on IG!  

Interior Designer's Business Blueprint   In today's episode, I interviewed Katie Gutierrez, the creator of Biographical Design, an interior design system that uses the client's biographies as the foundation of her six-step design process. She also has a customer relationship management tool that helps interior designers increase their exposure and lead engagement called the My Gotcha App. In this episode, we take time to delve into the intricacies of work-life balance and intentionality within the design business.   Here's a glance at this episode… We discuss how Katie uses Biographical Design in her Interior Design Business and what the process looks like. We share the keys to building relationships in the interor design business. We discuss how to build confidence when it comes to attracting your ideal client. We share the importance of narrowing down your branding and messaging to speak to the type of client you want to attract and the type of interior design work that you do. We dive into the common topic fo work - life balance and share a few strategies we each use. We share our belief of collaboration over competition in the interior design world and how to shift your mindset from scarcity to abundance.   It's important to gain confidence in building your interior design business in a way that highlights your unique skill set, what you love to do and also provides unique design work that is meaningful and powerful to your client. Using biographical design and focusing on creating a business you love can help you gain satisfaction, work-life balance, and live in a collaborative space all while providing exceptional service to your interior design clients.   Mentioned in this episode:  Take the Interior Designer Pricing Survey JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Biographical Design My Gotcha App  

Interior Designer's Business Blueprint   If you capture what really matters to your clients, your copy will be gold and resonate with the audience.   When it comes to copywriting, if you try to speak to everyone, you end up speaking to no one. If you don't have a clearly defined audience in mind when you're creating copy, your message ends up diluted and can feel all over the place.   In today's episode, I am joined by Masha Koyen of Content Vertical where she offers strategic website copywriting services to designers all over the world. Masha uses a data-driven approach to uncover the secrets to what makes your ideal client tick and then writes compelling copy that speaks directly to them through your website. Masha joins us today to help us all understand the importance of tailoring your message and how to just get started.   Here's a glance at this episode… Masha and I discuss common mistakes made when it comes to interior design website copy We share the need to continuously update your website as your business evolves. We dive into how to write using both SEO and your brand voice plus what really matters when it comes to your copy. We share how to build in calls to action on your website to encourage potential clients to take the next step.   Copywriting can ultimately help your website become a screening tool that helps your ideal client find you and allows for objections to be addressed. Ideally, your website will include sections touching on pain points, designers, benefits of working with you, your unique value and then how to take the next steps. Narrowing down your audience, brand voice, tone, and overall image you want to put out to potential clients is key!   Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Content Vertical Follow Masha on Instagram  

Interior Designer's Business Blueprint   What is most important is that you start to recognize the value of your time. Discovering the value of your time includes understanding how important it is to manage, control, and protect it while still remaining flexible as a business owner.   In today's episode, we dive deep into time-saving tips tailored specifically for interior designers that will help you handle minor inefficiencies so that you can spend your time in your zone of genius and the areas that are revenue-generating. We'll cover the top areas that tend to take up time - sourcing, email management, and general time management.   Here's a glance at this episode… I share my top 6 productivity hacks for sourcing including how I use SketchUp, buying groups, and vendors to streamline my design processes. I share how I have created a trade directory over time, how I handle shipping rates, and the method behind how I organize my materials library. I dive into my top 4 tips for managing your email without getting stuck in the rabbit hole of checking email all the time. I discuss how I use automation, time blocking, time tracking, and extensions/add-ons within Google to streamline my processes and my calendar. I share with you how I protect my "white space" so that I can have dedicated deep work time. I share my best tips for creating SOPs, managing meeting scheduling, and communicating with my clients and team.   Mastering the art of time management and creating more space for true productivity and creativity is crucial for achieving success as an interior design business owner. By implementing strategies such as whitespace scheduling, leveraging productivity tools, and embracing efficient communication methods, you can enhance your productivity, reduce stress, and ultimately achieve your business and design goals with greater ease and efficiency. So, whether you're a solopreneur or part of a growing team, investing in effective time management practices can help to create the space you need to do your best work while also increasing your revenue and time for your personal life.     Mentioned in this episode:  Blog Post: How to Organize Your Materials Library Blog Post: Makeover Your Week with Timeblocking Blog Post: How to Capture Systems with Loom Shop: Email Template Suite Join Sketchup - SketchUp Join Danielle House Club  Join Designer's Inc. Check out Design Trade Service Start using Boomerang for Email Dubsado Honeybook Use this Visual Timer: Time Timer Start using Loom for Video Recording JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show!  

Interior Designer's Business Blueprint   You don't need to justify or explain your rates or your prices when presenting them. You just need to show your value.   In today's episode, I share three mindset shifts that will help you confidently price your services and reframe your mindset when presenting your pricing.   Let's dive into the top 3 mindset shifts you should make to reframe your mindset regarding pricing.   Here's a glance at this episode… I share how to separate your value from your time and how to frame your pricing structure for your clients. I share my belief that building your value starts in the discovery call which should be used as an opportunity to understand your clients' problems and offer solutions. I share how to use the discovery call to really dig into what a client wants and, more importantly WHY they want it. I share how to reframe rejection (it's inevitable) and the two paths you can take when faced with a no. I share how to reframe your mindset about your pricing and gain confidence in sharing with potential clients. Mentioned in this episode:  JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show!

Interior Designer's Business Blueprint   When we think about scaling a business, the first thing that typically comes to mind is “How can I get more project work”? Maybe you're currently taking 8-10 projects a year, so you ask yourself, “How can I increase that to 12-15 per year?”    Taking on more projects is indeed going to generate more revenue and help you grow your portfolio, AND it takes more resources (i.e. time from you, growing a team, investing in your business, etc,)    Sometimes, the real question is, “How can I generate more revenue”? “How can I grow the business? “   Generating more revenue is a GOAL and scaling is just one STRATEGY to get there.   In today's episode, we are going to talk about both. We'll discuss the strategies you can use to increase your revenue without scaling and we'll discuss what it takes if you decide you are going to scale Here's a glance at this episode… I share how scaling doesn't always mean taking on more projects. There are other ways you may consider increasing your revenue without taking on MORE projects each year. I discuss how to run projects more efficiently to enhance profitability and client satisfaction. This allows for more time gained which can be utilized to either undertake additional projects throughout the year, thereby maximizing productivity, or to allow for a more balanced lifestyle by opting for extended periods off. I talk about how to level up the projects you are willing to accept  by taking on more substantial projects (larger in scope and/or bigger budget projects). I share how to diversify your revenue streams as an interior designer by adding additional services, using to-the-trade sourcing, adding digital products and even offering group teaching or design sessions. I dive into the 5 questions to ask yourself to find out if you are ready to scale your interior design business. I wrap up with an invitation to join me for our next CEO Corner inside the IDBB Program to continue the conversation on scaling! This CEO Corner will be all about the systems & automations you need in place to scale, hiring, leadership and delegation as well as the importance of building strong industry relationships.   Mentioned in this episode:  Take the Interior Designer Pricing Survey JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Join Kate at Highpoint! Book:  Company Of One: Why Staying Small Is the Next Big Thing for Business Automations & CRM Tools: Dubsado or Honeyboook Project Management Software: DesignFiles  

Interior Designer's Business Blueprint   In today's episode, I have a conversation all about the unconventional path to interior design success with the mother-daughter duo Susan and Jillian Hayward. We discuss all of the shared experiences, challenges, and collaboration along the way.   Here's a glance at this episode… We talk all things entrepreneurship, design education, and business growth including Susan and Jillian's unconventional paths into interior design. We share about the many ups and downs of entrepreneurship along with how flexibility can help build a family-first approach. We discuss the need for setting boundaries with our clients in interior design. Susan shares how to find balance through hiring and growing your interior design business We dive into a conversation on how to use sustainable practices in interior design including waste reduction, using high-quality timeless pieces and other environmentally responsible practices We wrap up with a discussion on collaboration in interior design and the creative process. Mentioned in this episode:  Episode 70: Sustainable Style: How to Incorporate Sustainability in your Interior Design Projects Take the Interior Designer Pricing Survey JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show!

  Interior Designer's Business Blueprint   In this episode, we dive deep into crucial aspects of interior design, focusing on pricing strategies, time management, and the imperative shift toward sustainability. I advocate for responsible design leadership and share my journey toward a more sustainable approach.   Here's a glance at this episode: I share the importance of responsibility in interior design leadership. I discuss the significance of sustainability in interior design, backed by compelling statistics. I highlight the environmental impact of fast furnishings, including staggering statistics on landfill waste and concerns related to deforestation, greenhouse gas emissions, and child labor in the furniture industry. I dive into my strategies for sourcing sustainable materials in interior design businesses. I share how to source vintage and antique items, along with pricing strategies for these pieces. I discuss the free sustainability guide I want to share featuring the key principles, eco-labels, and brands dedicated to sustainable interior design.    Mentioned in this episode:  FREE Sustainability Guide for Interior Designers Take the Interior Designer Pricing Survey JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show!  

Interior Designer's Business Blueprint   In today's episode, I interview Tina Guevara, owner of Juliette Sebastian Interiors and a member of the Designer's Oasis program to share experiences and tips for building a thriving interior design business.   Here's a glance at the episode: We discuss the importance of having your backend processes set up well in your interior design business. Tina shares her journey through Designer's Oasis and the support she has received and found invaluable. We dive into the non-traditional paths into an interior design career with Tina sharing her experience moving from corporate project management to executive coaching before interior design. We share our insights into networking, self-promotion, and how to build lasting relationships. I share about a memorable project that helped shape my career and we discuss decision-making and risk-taking. We both share our thoughts on negotiation strategies, setting boundaries, and proper compensation Tina and I both share our mistakes, what we learned through these mistakes and how accountability plays a part in our business design.   Mentioned in this episode:  Take the Interior Designer Pricing Survey JOIN: Interior Designer's Business Blueprint FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business Dear Kate: Submit your questions for the show! Check out Tina's Website