Grow Your Credit Union

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Each week, host Joshua Barclay and co-host Becky Reed dive into the nitty-gritty of successful credit union operations, exploring innovative approaches and leadership insights. We’re more than just a podcast; we’re your go-to resource for turning challenges into opportunities. Join us as we laugh a bit, learn a lot, and push the boundaries of what’s possible in the credit union world.

Becky Reed and Joshua Barclay


    • May 19, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 29m AVG DURATION
    • 38 EPISODES


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    Latest episodes from Grow Your Credit Union

    Member Loyalty Starts Next to the Sugar

    Play Episode Listen Later May 19, 2025 30:02


    Credit unions talk about being community-focused. But what if real connection meant showing up in the moments that matter, like when someone's buying groceries?In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Jennifer Borowy, President and CEO of Michigan First Credit Union to talk about how mentorship can accelerate leadership, what lessons credit unions can borrow from banks, and whether in-store branches really drive growth.Also, we talked with Bradley Hickey, Manager of Application Development at American Airlines Federal Credit Union, to hear why CU Build is a must-attend for any credit union team looking to innovate from within.Register here: https://www.cubuild.org/register-nowFollow us on LinkedIn: https://www.linkedin.com/company/growyourcreditunion/

    Can Mobile Branches Fight Back Against Predatory Lending?

    Play Episode Listen Later May 5, 2025 25:34


    Too often, payday lenders are easier to find than a credit union. What if we flipped that script and brought financial services straight to the communities being exploited?In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Michael Crowl, President and CEO of University Federal Credit Union to talk about:How UFCU is beating industry trends with explosive membership growth.How mobile branches are combatting predatory lenders.What new legislation could mean for small business lending.Listen now to stay ahead of what's shaping the credit union movement. 

    NCUA Shakeup Renews Focus on CUSO Collaboration (LIVE at NACUSO Reimagine 2025)

    Play Episode Listen Later Apr 21, 2025 31:22


    Live from NACUSO Reimagine in Las Vegas, this episode tackles one of the most disruptive weeks in credit union oversight, offering a real-time gut check on leadership, advocacy, and opportunity in a time of uncertainty.In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Dan Daggett, Chief Strategy Officer at Credit Unions First, to talk about the unexpected NCUA terminations, what deregulation could unlock, and how to make smarter tech investments through CUSO collaboration.Listen now to stay ahead of what's shaping the movement.

    Want to Scale Fast? Start with the Right Partner

    Play Episode Listen Later Apr 7, 2025 26:32


    In a time when speed matters and trust is everything, the right partnership can be the difference between steady growth and a breakout year.In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed and guest Mike Valentine, President and CEO of Baxter Credit Union, to talk about the power of partnerships, why branch expansion still matters, and how vendors can break through the noise to connect with credit union leaders. Listen now to stay ahead of what's shaping the movement.

    From Risk-Averse to Consumer-First

    Play Episode Listen Later Mar 24, 2025 28:56


    Credit unions have long been risk-averse by design, but today's environment is pushing the industry to think less about what's safe and more about what's best for the member. That shift, from compliance-first to consumer-centric, is reshaping everything from governance to payments to technology strategy.In this episode of Grow Your Credit Union, host Joshua Barclay is joined by guest co-host Stacy Armijo, Chief Experience Officer at Amplify Credit Union, and returning guest James McBride, CEO of Connects Federal Credit Union, as they talk about:Board engagement and what strong governance really looks likeReal-time payments and the risk of falling behindOpen banking as a competitive mandate, not just a regulatory issueListen now and stay ahead of what's shaping the movement.A huge thanks to our sponsor for this episode, InvestiFiInvestiFi delivers an integrated digital investing solution built to enable investing directly from checking accounts, helping Credit Unions to retain more deposits and attract new members. Give your members a new tool to navigate the complexities of financial markets with ease from within their current online banking experience through InvestiFi. 

    Would Losing Tax-Exempt Status Really Destroy Credit Unions?

    Play Episode Listen Later Mar 17, 2025 26:52


    With policymakers revisiting the debate over credit unions' tax exemption, what's at stake for the industry? And if the exemption were to disappear, would it really be as damaging as some fear?In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Michael Goad, President and CEO of Dow Credit Union, to discuss why credit unions are buying banks, the impacts of credit unions losing their nonprofit status, and whether or not we should be optimistic for the rest of 2025.

    Revenue Isn't Our Mission, but It's Evidence We're Doing It Right

    Play Episode Listen Later Mar 3, 2025 28:32


    Revenue isn't the goal. It's the proof that a credit union is delivering real value to its members. But in a rapidly changing landscape, how do credit unions continue to raise the bar on member experience while staying true to their mission?In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Stacy Armijo, Chief Experience Officer at Amplify Credit Union, to discuss how credit unions can keep raising the bar on member experience, whether AI is distracting from their biggest advantage, and why some companies are pulling back on DEI, while credit unions may need to double down.

    Your Calls Aren't Landing, Selling Shouldn't Feel Sleazy, and Your Metrics Might Be Misguided

    Play Episode Listen Later Feb 24, 2025 26:27


    In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Jim Ahrens, Chief Value Officer at PFP Services, to dive deeper into the challenges and strategies behind effective outbound marketing. Picking up from Episode 27, we talk about where outreach efforts still fall short, how credit unions can shift toward a true service-driven culture, and which metrics actually measure outbound success.A huge thanks to our sponsor for this episode, PFP Services. Credit Unions know that engagement is key to success. PFP Services brings expertise, resources, and passion to help you build strong connections with your members. Our goal is to grow your credit union together, forming lasting bonds every step of the way. Partnering with us means a mutually beneficial relationship with absolutely no cost! Visit familysecurityplan.com/credit-unions/ to learn more.

    Bridging Generations, Driving Innovation, and Mastering KPIs (Live in Detroit)

    Play Episode Listen Later Feb 18, 2025 29:50


    What happens when you mix tech innovation, multigenerational teams, and key performance metrics? You get a conversation credit union leaders can't afford to miss.Recorded Live at the FUEL Future Summit 2025 in Detroit, Michigan, host Joshua Barclay and co-host Elizabeth Osborne sit down in front of a live audience with Shawn Premer, Chief Human Resources Officer at Consumers Credit Union, to break down what it really takes to drive change, lead diverse teams, and make sense of all those KPIs. Whether you're trying to sell big ideas, manage workplace dynamics, or just sound smarter in strategy meetings, this episode has you covered.A big thanks to Credit Unions First for sponsoring this episode! They help credit unions maximize insurance profitability with smart, proactive solutions. Learn more at www.creditunionsfirst.org.Listen now and visit GrowYourCreditUnion.com to see more.  

    The Struggles of Digital Literacy, When the Well Runs Low, & Are We Always Better Together?

    Play Episode Listen Later Jan 27, 2025 30:30


    In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Bill Snider, Chief Strategy & Innovation Officer at Clearview Federal Credit Union, to discuss three timely topics shaping the future of credit unions.The Struggles of Digital LiteracyAre tech-savvy team members getting harder to find? Despite living in a high-tech era, Bill believes digital literacy remains an essential focus when hiring and upskilling. As Becky points out, even younger employees accustomed to mobile apps can lack basic PC skills, forcing credit unions to strike a balance between training, buy vs. build software decisions, and proactively developing the tech talent they already have.When the Well Runs LowWith liquidity near historic lows, credit unions are taking a closer look at deposits, asset duration, and emerging technologies. Bill explains how Clearview created a dedicated deposits team and revisited its investment mix to maintain financial stability. While Becky reminds us there's “nothing new under the sun,” she highlights how innovations like tokenization and AI-driven analytics could help credit unions prepare for the next big shift.Are We Always Better Together?Forty-six mergers occurred in Q2, with most citing expanded services as the reason. Bill shares lessons from Clearview's own merger experiences, warning leaders not to end up like the last scene of The Graduate—unsure of what's next. From culture clashes to duplicate systems, he and Becky agree that bigger isn't always better. Proper planning, cost-benefit analysis, and a clear post-merger roadmap are vital to success.Visit growyourcreditunion.com to learn more!

    Five Brand Killers, Gen Z Gaps, and Rebranding for Real Growth

    Play Episode Listen Later Jan 7, 2025 29:33


    Are Credit Unions Missing the Mark on Branding? In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Bethany Dutcher, VP of Marketing at Members First Credit Union, to explore three critical topics that could shape the way your credit union presents itself to the world.Five Brand KillersDiscover why a lack of ownership, consistency, storytelling, real differentiation, and niches can undermine your credit union's identity. Learn how focusing on emotional connections—and repeating your story more often than you think—keeps your brand top of mind.Winning Over Millennials and Gen ZWith only 5% of younger generations turning to credit unions, it's time to close the gap. Hear why aligning with their values, providing user-friendly mobile banking, and highlighting cooperative principles can help you stand out in a crowded marketplace.Rebranding for Real GrowthExplore how a strategic brand refresh—rooted in a clear “why”—can fuel asset growth and member loyalty. From surveying employees for honest feedback to involving an internal “brand team,” see why rebranding is more than changing a logo; it's connecting your culture to your community.Visit growyourcreditunion.com to learn more!

    Building Trust Before You Call, Big Ears for Better Solutions, & Choosing Your Channels Wisely

    Play Episode Listen Later Dec 16, 2024 35:28


    Are Credit Unions Undervaluing Outreach? In this episode of Grow Your Credit Union, host Joshua Barclay and guest co-host James McBride, CEO of CONNECTS Federal Credit Union, welcome David Sussman, CEO of PFP Services, to explore strategies for more meaningful member engagement and sustainable growth. Together, they tackle three key areas:Build Trust Before You Call: Discover how a thoughtful, trust-building approach to outbound marketing can turn what's often seen as an intrusive tactic into a powerful engine for connecting with members on their terms.Big Ears for Better Solutions: Learn how shifting from product pitches to truly listening first can transform cross-selling into a process driven by empathy, understanding, and member-centric value.Choosing Channels That Count: Find out why meeting members where they already are—from employer groups and community events to social media—helps credit unions forge stronger, more relevant relationships and drive long-term growth.A huge thanks to this episode's sponsor, PFP Services. Credit Unions know that engagement is key to success. PFP Services brings expertise, resources, and passion to help you build strong connections with your members. Our goal is to grow your credit union together, forming lasting bonds every step of the way. Partnering with us means a mutually beneficial relationship with absolutely no cost! Visit  familysecurityplan.com/credit-unions/ to learn more.Listen to all of our episodes at growyourcreditunion.com

    The Three Lies of AI, Rate Cuts, and Big Changes Through Baby Steps

    Play Episode Listen Later Dec 9, 2024 28:38


    AI promises big changes, but are credit unions buying into misconceptions that could hold them back? In this episode of Grow Your Credit Union, host Joshua Barclay and guest co-host Elizabeth Osborne, COO, Great Lakes Credit Union are joined by April Clobes, President and CEO, MSU Federal Credit Union to tackle three timely topics:The Three Lies of AI: Common misconceptions about AI in the credit union space and uncover actionable use cases that balance human intelligence with artificial efficiency.Rate Cuts and Member Strategy: Discover how credit unions can leverage rate cuts with innovative deposit products, streamlined refinancing processes, and a focus on financial education.Big Changes Through Baby Steps: Learn how to achieve meaningful progress by focusing on small, data-driven improvements and fostering buy-in across leadership and staff.Visit growyourcreditunion.com to learn more!

    Declining Auto Loans, The Quest for Deposits, and The Silent Killer of Small Credit Unions

    Play Episode Listen Later Dec 2, 2024 29:59


    Is the Auto Loan Market Breaking Credit Unions?With auto loan portfolios declining at record rates, credit unions are facing tough questions about their reliance on this market. Rising interest rates, changing consumer behaviors, and the younger generation's shift away from car ownership are reshaping strategies. From HELOCs to small business loans, discover how credit unions are adapting to fill the gaps.The Quest for Deposits: Cannabis, Cross-Selling, or Something New?Attracting deposits is becoming a steep climb as credit unions grapple with cost-of-funds challenges and rising competition. Unconventional strategies, including cannabis banking, cross-selling, and small business lending, are explored alongside hard lessons learned in ALM mismanagement. Are credit unions ready to compete with bigger institutions—or does a new playbook need to emerge?Succession Planning: The Silent Killer of Small Credit UnionsSuccession planning remains a persistent problem for credit unions, with issues ranging from board missteps to CEO complacency. Innovative approaches like fractional leadership and executive lending programs offer fresh perspectives on how small credit unions can prepare for the future.In this episode, hosts Joshua Barclay and Becky Reed welcome guest Jon Hernandez, CEO, CalCom, Mattel, Nikkei & Mabuhay CUs to discuss how credit unions can address these critical challenges—and chart a sustainable path forward.

    Return-to-Office Strategies, Major Credit Union Mergers, and Revamping Employee Onboarding

    Play Episode Listen Later Nov 18, 2024 31:00


    Are credit unions ready to leave remote work behind? Corporate CEOs are making bold moves, with 80% planning full-time office returns in the next three years. For credit unions, the decision isn't just about where employees work—it's about maintaining culture, collaboration, and member service.But as leaders wrestle with workforce strategies, bigger shifts are looming. A planned merger between First Technology Federal Credit Union and Digital Federal Credit Union would create the sixth-largest credit union in the U.S. While this promises growth, critics argue it could erode competition and push smaller credit unions closer to extinction.And finally, we cover the broken process of employee onboarding: With only 39% of employees finding it clear and 22% calling it disorganized, credit unions must rethink how they welcome new talent—or risk losing them altogether.In this episode hosts Joshua Barclay and Becky Reed welcome guest Shawn Premer, Chief Human Resources Officer at Consumers Credit Union to discuss these challenges—and offer solutions to keep credit unions growing.

    Core Dissatisfaction, Back-out Plans & Choosing Cybersecurity Vendors

    Play Episode Listen Later Nov 4, 2024 38:28


    In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on guest Matthew Fehrmann, CIO of Kohler Credit Union to talk about these three topics.Core System Challenges: Addressing prevalent dissatisfaction with core systems in the credit union section by exploring the considerations between opting for a complete core conversion versus optimizing existing systems to better meet organizational needs.FinTech Partnerships Back-out Plan: The importance of having a robust contingency plan when collaborating with FinTech companies. Such plans are vital to ensure operational continuity and mitigate risks associated with potential partnership failures.Cybersecurity Management: The complexities of cybersecurity within credit unions. Guidance on selecting appropriate cybersecurity vendors and strategies to remain vigilant against evolving cyber threats.Additionally, we are proud to introduce a brand new segment titled Behind The Data, powered by the Filene Research Institute, offering listeners data-driven insights pertinent to the credit union industry. In this episode we address the CFPBs newest ruling on "Open Banking." Read more about that here.

    Small Businesses, Big Opportunities: How SMB Lending Secures the Future for Credit Unions

    Play Episode Listen Later Oct 21, 2024 31:50


    In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome Mina Worthington, President and CEO of Solarity Credit Union, to explore the future path for credit unions. They discuss the potential of embracing small business community banking, the importance of reinforcing the cooperative difference, and how credit unions can remain relevant and successful in a rapidly changing financial landscape.Plus, we discuss how credit unions can balance fee eliminations while staying financially sustainable and examine how reimagining the in-branch experience is driving innovation across the industry.

    Bringing Vendors Together to Drive Credit Union Success

    Play Episode Listen Later Oct 7, 2024 32:20


    With credit unions managing an average of 182 vendors per week, ensuring alignment between all partners can be a daunting task. But what if getting all your vendors in the same room could unlock new opportunities for strategic growth?In this episode of Grow Your Credit Union, Joshua Barclay and guest co-host Mike McWethy, EVP of Texans Credit Union welcome on Tansley Stearns, President and CEO of Community Financial Credit Union to talk about the value of getting all vendors into one room to align on strategy.Plus:Are credit union boards equipped to meet strategic goals, and how should board recruitment be reimagined?What challenges do credit unions face with member onboarding, and how can they improve the process? A huge thanks to this episodes sponsor, InvestiFIInvestiFi is the only InvestTech solution built to allow for trading to and from deposit accounts, enabling Credit Unions to retain more assets and attract new members. Help your members navigate the complexities of financial markets with ease from within their current online banking experience with InvestiFi. Learn more at investifi.co.

    Generalists vs. Specialists: Building the Ideal Team for Growth

    Play Episode Listen Later Sep 23, 2024 36:38


    Are you facing the challenge of building the right team to drive your credit union forward? Many leaders grapple with whether to hire specialists with deep expertise or passionate generalists who bring versatility. In an industry that's rapidly evolving, how do you assemble a team that's both agile and aligned with your vision?In this episode of Grow Your Credit Union, Joshua Barclay and guest co-host James McBride, president and CEO, CONNECTS Federal Credit Union welcome on sponsored guest Kian Sarreshteh, co-founder and CEO of InvestiFI to talk about strategies for building the ideal team for growth by balancing specialists and generalists.Plus:Discover how embracing radical transparency can align your organization and enhance collaboration.Learn how integrating investment services directly into your online banking can keep deposits in-house and meet your members' evolving needs.Explore effective ways to enhance member loyalty and increase share of wallet in your credit union.A huge thanks to this episodes sponsor, InvestiFIInvestiFi is the only InvestTech solution built to allow for trading to and from deposit accounts, enabling Credit Unions to retain more assets and attract new members. Help your members navigate the complexities of financial markets with ease from within their current online banking experience with InvestiFi. Learn more at investifi.co.

    Building a Data-Driven Credit Union: Are You Asking the Right Questions?

    Play Episode Listen Later Sep 16, 2024 41:15


    You want your credit union to be data-driven, but are you asking the right questions to get there? Many credit union leaders have access to endless amounts of data but struggle to translate that into real business impact. Dashboards look great, but how do you use them to move the needle on what truly matters?In this episode of Grow Your Credit Union, Joshua Barclay and Becky Reed  welcome on sponsored guest Ben Stangland, President of Strum Platform to dive deep into the real questions your credit union should be asking to make your data work for you. Questions that go beyond vanity metrics like clicks and opens. Plus:Is your culture designed to truly understand your members?How can vendors evolve into true partners, rather than just another service provider?A huge thanks to this episodes sponsor, Strum PlatformStrum Platform revolutionizes credit union marketing with hyper-targeted segmentation and campaigns that drive loans and deposits. Let us show you how to triple email open rates with campaigns that target the right member at the right time with the right message in minutes. Schedule a demo today to see the power of Strum Platform in action. 

    The True Costs of Forced-Place CPI

    Play Episode Listen Later Sep 9, 2024 28:50


    With growing scrutiny on financial institutions, forced-place collateral protection insurance (CPI) has become a significant pain point for both members and credit unions. Hidden costs from CPI can lead to inflated loan payments, causing financial strain on members and, in extreme cases, vehicle repossessions. So, how can credit unions protect their members from these pitfalls while maintaining the necessary insurance protections?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Dan Daggett, Chief Strategy Officer at Credit Unions First, to unpack the real cost of forced-place CPI. They dive into why it's a problem and explore a member-friendly alternative—lender single interest (LSI) insurance—that keeps the protection but ditches the hidden fees.PLUSCommon mistakes in board dynamics and vendor relationships—and how credit unions can fix them.How to keep your employees adaptable and ready for change in today's fast-paced world.A huge thanks to our sponsor, Credit Unions FirstCredit Unions First is a fintech insurance credit union service organization that is always putting your “members first,” with all that they do. Credit Unions First is dedicated to creating efficiency for your team and while they are at it, they will show you how to keep more of your members' dollars, yes, YOUR members' dollars, in your communities where it belongs. ThReach out to Credit Unions First today and find out what they can do for your credit union www.creditunionsfirst.org !Links:Listen to Members First Mindset

    How to Beat Rising Costs with an Efficiency-Driven Culture

    Play Episode Listen Later Sep 3, 2024 33:53


    With operational costs rising—up nearly 6% over the past year—credit unions face the ongoing challenge of maintaining the efficiency needed to stay competitive. How can your credit union effectively transform increasing operational expenses into opportunities for improvement through team empowerment and technology adoption? In this episode of Grow Your Credit Union, Joshua Barclay and Becky Reed welcome on guest David Tuyo, President and CEO of University Credit Union to talk about innovative strategies to tackle rising operational costs in credit unions. PLUSHow can credit union leaders cultivate a sales-focused culture that aligns with their mission to serve members, without compromising integrity?How can you foster talent development, even when there's a risk of employees leaving for other opportunities? A huge thanks to our sponsor, Strum Platform.Strum Platform revolutionizes credit union marketing with hyper-targeted segmentation and campaigns that drive loans and deposits. Let us show you how to triple email open rates with campaigns that target the right member at the right time with the right message in minutes. Schedule a demo today to see the power of Strum Platform in action. Visit www.strumplatform.com to learn more.

    How To Make Mistakes Matter

    Play Episode Listen Later Aug 26, 2024 29:30


    A significant gap exists between executives' perception of how much they trust their employees and how trusted employees actually feel. We can bridge this gap by fostering a trust-based environment which involves encouraging mistakes as learning opportunities and ensuring clear communication and follow-through on employee contributions. Could this forward-thinking approach also lead to growth?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Brian Lee, President and CEO of Landings Credit Union to talk about trust in leadership and “making mistakes matter.” Plus: We explore why pursuing growth at all costs is a flawed strategy AND examine strategies for maintaining a healthy balance sheet in the post-COVID era.

    Stop Thinking Like a Credit Union and Start Taking Risks

    Play Episode Listen Later Aug 12, 2024 29:00


    Credit unions often remain stuck in traditional ways of thinking, slowing down their ability to innovate and keep up with modern financial expectations. They need to break away from old habits and start thinking like modern, agile organizations to better serve their members in today's fast-paced financial landscape. Are we ready to stop thinking like credit unions and shift into a different mindset entirely? In this episode of Grow Your Credit Union, host Joshua Barclay and guest co-host Mike McWethy, EVP, Texans Credit Union talk with Nolan Waltman, EVP/COO, First Service Credit Union about why the key to credit union growth is to start operating like a FinTech. PLUS: We talk about how you can identify and create better offerings for your most valuable members.We get tips on how to create commercials that go beyond boring and deliver a memorable message.Huge thanks to our sponsor, InvestiFi. InvestiFi is the only InvestTech solution built to allow for trading to and from deposit accounts, enabling Credit Unions to retain more assets and attract new members. Help your members navigate the complexities of financial markets with ease from within their current online banking experience with InvestiFi.

    The Era of Being a Member's Primary Financial Institution is Over

    Play Episode Listen Later Jul 29, 2024 29:23


    Credit unions continue to chase outdated goals, aiming to be the primary financial institution for their members despite changing market dynamics. Is the quest to be a primary financial institution still relevant in today's diverse financial services market? How can Credit Unions adapt rather than trying to be everything to everyone?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Greg Gallant, President/CEO, WeStreet Credit Union to chat about why pursuing the status of primary financial institution may no longer be viable and what credit unions should focus on instead.PLUS: We talk about how to start your journey towards alignment through culture AND we talk about some unconventional methods to achieve growth. 

    Overcoming NCUA Charter Change Rejections

    Play Episode Listen Later Jul 16, 2024 27:32


    Charter changes can be a game-changer for credit unions, opening new avenues for growth and member engagement. However, navigating the process isn't always straightforward. When the NCUA rejects your submission, it can feel like a significant setback. So, what steps can you take to effectively respond and turn the situation around?In this episode of 'Grow Your Credit Union,' hosts Joshua Barkley and Becky Reed welcome on Jennifer Audette, CEO of POLAM Federal Credit Union to talk about effectively fighting back when NCUA rejects your charter change.Plus, you'll receive valuable tips on transitioning to a leadership role within a new credit union that caters to a dramatically different field of membership. And you'll learn about the optimal work environments for credit unions—whether remote, in-office, or hybrid.

    How to Maximize Your Time at Credit Union Events

    Play Episode Listen Later Jul 1, 2024 28:17


    Are Credit Union events a waste of time, money, and effort? We don't believe so, provided that you have a strategy in place to maximize your networking and learning opportunities. Just how much value can you unlock with the right approach?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome John Salgado, EVP/CIO, DuGood Federal Credit Union to discuss how to get the biggest bang for your buck when attending events.PLUS!We discuss how to identify and nurture future leadersWe give tips on how to safeguard sensitive data from AIConnect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? Visit GrowYourCreditUnion.com to learn more.

    It's Time To Prune Ineffective Leadership From Our Credit Unions

    Play Episode Listen Later Jun 17, 2024 30:13


    The failure of Credit Unions is not a sudden occurrence, but rather a gradual process that starts from the top down. Why aren't leaders who are ineffective or complacent held unaccountable for their poor performance? It's time we serve our members better by removing those obstacles to credit union growth.In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome James McBride, CEO of Connects Federal Credit Union to discuss ineffective leadership.PLUS!We go beyond the buzzword “employee experience” by giving specifics on what you can do to give back to your employees.We talk about why “can't” isn't a viable excuse for any credit union.Connect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? Visit GrowYourCreditUnion.com to learn more.

    Why Are There So Few Women Leaders In Larger Credit Unions?

    Play Episode Listen Later Jun 3, 2024 27:07


    For credit unions with assets under $100 million, women hold 53% of CEO positions. Yet, as we look at larger credit unions, with assets over $100 million, this percentage drops to just 23%. What is the driving force behind this phenomenon, and what can we do to level the playing field?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome Linda White, Executive Director, CUWLA  to discuss this very issue. PLUS: We talk about  shifting our resources from frontline to back-of-the-house staff AND those sticky issues that we, as an industry, just can't shake off. Connect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? Visit GrowYourCreditUnion.com to learn more.

    This Is My Identity. There Are Many Like It, But This One Is Mine.

    Play Episode Listen Later May 19, 2024 25:34


    Verifying the identity of your members in digital transactions can be challenging. Fraudsters are becoming increasingly sophisticated and persistent in their methods. What does it take to effectively safeguard your credit union and members from fraud?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome Hailey Windham, former Financial Crimes Program Manager at Safe Federal Credit Union to talk about:What drives the massive increase in fraud that credit unions are experiencing.Resources credit unions should invest in to meet the growing demand for real-time payments.Understand whether credit unions truly grasp how money moves through their digital networks.Discovering actions credit unions can take to reduce fraud.Continue your learning journey by pressing play.ResourcesCU Fight Fraud DashboardCredit Unions and DeFi: A Financial RenaissanceConnect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? Visit GrowYourCreditUnion.com to learn more.

    Mission-Driven Credit Unions Attract Dedicated Employees

    Play Episode Listen Later May 5, 2024 26:16


    Strong employee retention is a hallmark of a thriving company culture. Fostering transparency, collaboration, and a sense of community can keep staff loyalty strong for decades. How can leaders replicate this success in their own organizations by building more than just a workplace, but a community?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome Marji Hughes, EVP/COO, Christian Community Credit Union to talk about:Growing young talent in an age of job hopping.The impact of broadening your membership baseThe perception and impact of leadership developmentHow the mission of your credit union affects employee retention.The fun all starts when you press play.Connect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? Visit GrowYourCreditUnion.com to learn more.

    Earn Trust With a Spreadsheet of Your Flaws

    Play Episode Listen Later Apr 21, 2024 31:14


    Innovation often comes with some disagreement. It's crucial to have employees who can voice alternative, and potentially better, ideas. But how can you best show your team vulnerability and instill in them the confidence to express dissent?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome Mike McWethy,  Executive Vice President, Texans Credit Union to talk about: Creating a healthy culture of debateThe criticality of onboarding tech talentOpinions on a credit union hit-pieceRemaining human in an automation-driven worldThe fun starts when you press play.A BIG THANKS TO OUR SPONSOR, CREDIT UNIONS FIRSTConnect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? Visit GrowYourCreditUnion.com to learn more.

    We've Discovered A Treasure Map That Leads To The Golden Years

    Play Episode Listen Later Apr 7, 2024 31:53


    If you are looking for members with high deposit value and aren't rate sensitive when borrowing, then you should be prioritizing your retiring members. That's the message that our sponsored guest Rhian Horgan, President and CEO, Silvur, wants you to hear. In this episode, we discuss why retirees are often underserved and provide a contemporary blueprint for helping your members retire with peace of mind.This episode, hosted by  Joshua Barclay and Becky Reed, is a guide on transforming the financial futures of retirees, ensuring a community where every member can look forward to their golden years with confidence and peace of mind.A HUGE thanks to our sponsor, Silvur.Silvur is the retirement engagement solution for Americans 50+. Leading credit unions use Silvur to retain direct deposit relationships lost at retirement (up to 80%) and reach 98% of members not served by wealth management. Support your 50+ members, reduce asset flight, and capture the $70T retirement wallet.Visit Silvur.com to learn more.Connect with UsFollow us on LinkedInVisit our siteSign up for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? If so, contact us at info@growyourcreditunion.com.Work with a FinTech or vendor? We'd love to have you on  by becoming a sponsor.

    You'll Forget All About Convenience With Products You Don't Want

    Play Episode Listen Later Mar 24, 2024 28:44


    When it comes to attracting new members, it is crucial to understand that the process's speed and ease often hold a higher appeal than the actual products and services being offered. Potential members are looking for financial institutions that can provide them with smooth, hassle-free experiences. They want to be onboarded quickly and without any unnecessary complications, outweighing the value they see in your products and services.In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Elizabeth Osborne the Chief Operations Officer of Great Lakes Credit Union to talk about how her credit union is adapting to these expectations and more.This episodes topics:Strategies for retaining and acquiring new membersApproaches to reduce Call Center turnover ratesTraits that hinder leadership effectivenessMethods to mitigate cyber-attacksThe real fun starts whenever you press play. Alternatively, you can read the full transcript below.Resources:Call Center Attrition Rate – Is It Now the Most Important KPI?Nearly a Quarter of Consumers Are Likely to Switch Banks in the Coming Year...The five leadership saboteursData Breaches Are More Expensive … And The Costs Are GrowingThe real fun starts whenever you press play. Alternatively, you can read the full transcript on our site.A HUGE thanks to our sponsor, Silvur.Silvur is the retirement engagement solution for Americans 50+. Leading credit unions use Silvur to retain direct deposit relationships lost at retirement (up to 80%) and reach 98% of members not served by wealth management. Support your 50+ members, reduce asset flight, and capture the $70T retirement wallet.Visit Silvur.com to learn more.Connect with UsFollow us on LinkedInVisit our siteSignup for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? If so, contact us at info@growyourcreditunion.com.Work with a FinTech or vendor? We'd love to have you on  by becoming a sponsor.

    Playing It Safe Is a Risk That We're Willing to Take

    Play Episode Listen Later Mar 10, 2024 30:47


    Credit Unions exist to serve members in ways that go far beyond what banks can offer. That's the message we should be getting out to the public. But, is that the message the board wants to hear?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Kelly Botti, the President and CEO of TruMark Financial Credit Union. Here are the topics for this episode: Strategies for helping your members see your Credit Union as a financial partnerMeasures for mitigating the risks of rising auto loan defaultsCredit Union marketing pain points (Note: We've got eight)Improving employee experience and reducing turnoverResources:Delinquency rates at highest level in almost 30 yearsWhy Headwinds from Deteriorating Auto Loans Will Whip Credit Unions in 2024Credit Unions' Share of Auto Loans SlipsFive Bank and Credit Union Marketing Pain Points to Address in 2024The real fun starts whenever you press play. Alternatively, you can read the full transcript on our site.A HUGE thanks to our sponsor, Silvur.Silvur is the retirement engagement solution for Americans 50+. Leading credit unions use Silvur to retain direct deposit relationships lost at retirement (up to 80%) and reach 98% of members not served by wealth management. Support your 50+ members, reduce asset flight, and capture the $70T retirement wallet.Visit Silvur.com to learn more.Connect with UsFollow us on LinkedInVisit our siteSignup for our newsletterCalling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? If so, contact us at info@growyourcreditunion.com.Work with a FinTech or vendor? We'd love to have you on  by becoming a sponsor.

    Why Pay for Therapy When Your Tellers Provide It for Free?

    Play Episode Listen Later Feb 27, 2024 26:22


    Members really only want to go to your branch when they have an issue. Is your frontline equipped enough to handle the challenge?In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed, bring on Darlene Hilton, the VP of Lending at Lone Star Credit Union to share her wisdom across a variety of topics including:Personal north star metricsThe real reason members come to the branchEnhancing frontline capabilities The real fun starts whenever you press play.   Alternatively, you can read the full transcript on our site . Follow us on LinkedInVisit our siteSignup for our newsletter  Calling all Credit Union Leaders - Do you want to be a guest on Grow Your Credit Union? If so, contact us at info@growyourcreditunion.com.Work with a FinTech or vendor? We'd love to have you on  by becoming a sponsor.

    Challenges in Credit Union Boardrooms & CEO Succession Planning

    Play Episode Listen Later Feb 4, 2024 17:34


    Today our guest is Doug Duong, Board Chairman of Pasadena Federal Credit Union. The main discussions include the impact of the changing economy on credit unions, the significance, selection, and efficiency of board directors, the importance of succession planning among CEOs, and the responsibility of credit unions in promoting financial literacy among its members. List of ResourcesWhere Investors Are Finding Returns in a World of YieldMore than 60% of Americans are living paycheck to paycheck.Follow Us:Our SiteSignup for our NewsletterInterested in becoming a sponsor?LinkedInContact Us Host: Joshua BarclayCo-Host: Becky ReedGuest: Doug Duong

    When are Credit Unions Responsible for Financial Literacy?

    Play Episode Listen Later Feb 4, 2024 20:51


    In this Grow Your Credit Union episode, hosts Joshua Barkley and Becky Reed chat with Scott Prior, CEO of Connection Credit Union. They tackle the future of checking accounts, the effects of "buy now, pay later" on lending, and the crucial role of financial literacy in credit union growth. Prior shares insights on digital strategies for small budgets and the importance of financial education. List of ResourcesThe Banking Crisis of 2023 is Over — Time to Get Back to the Crisis of the '20sThe rising trend of the Buy Now, Pay Later market: How credit unions can respondBanks and Credit Unions Must Break the Chains of Vendor ContractsRediscovering the value in financial education programs Follow Us:Our SiteSignup for our NewsletterInterested in becoming a sponsor?LinkedInContact Us Host: Joshua BarclayCo-Host: Becky ReedGuest: Scott Prior 

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