Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #173! This is part one of a three-part series on website best practices for jewelry brands. Laryssa and Liz start with the big picture - your homepage - and what it actually needs to do to turn browsers into buyers. In today's episode, Laryssa and Liz cover: Why your website matters more than ever in 2026 and why the DIY approach only gets you so far How to audit your own homepage with fresh eyes (hint: look outside the industry too) What your homepage needs to do in the first few seconds - and the most common mistakes that send visitors away Why your homepage should be dynamic, not set-and-forget The case for always having a visible, working email signup on your site Key metrics to check so you know if your homepage is actually working In the bonus segment for Insiders only, Laryssa and Liz share a homepage audit checklist you can use this week, real examples of jewelry brand homepages that get it right, and the one thing you can do on your homepage right now to make an immediate improvement. Insiders also get access to our homepage audit checklist. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #172! Liz chats with Lauren Jennings, the designer behind Palm Sunday, a fine jewelry brand rooted in responsible production and timeless design, based in St. Petersburg, Florida. Lauren draws inspiration from her coastal surroundings and travels throughout Italy and the Mediterranean, and brings a background in fashion design to everything she creates. In today's episode, Liz and Lauren dig into Lauren's weekly newsletter, the Palm Sunday Times - how she built it, why she started it, and how it's become one of the most meaningful parts of running her business. They cover: Why Lauren made the decision to move her audience off social media and into her inbox How her fashion background shaped the look, feel and voice of her newsletter The simple content template she uses every week so she's never starting from scratch How she balances storytelling, behind the scenes content and selling without feeling pushy Why a small email list is more powerful than you think Tips for growing your list that actually feel right for a luxury brand In the bonus segment for Insiders only, Lauren shares how she manages all of this content without doubling her workload, her unexpected love for Threads, and why she thinks there is still a huge white space opportunity for jewelry designers in the newsletter space. Learn more about Palm Sunday: https://www.palm-sunday.com/Follow on Instagram: https://www.instagram.com/palm__sunday Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #171! Laryssa and Liz dig into one of the most common struggles they see with jewelry brands — writing copy that actually sounds like you. Whether it's your website, emails or Instagram captions, the words you use are a huge part of your brand, and when they feel off, customers notice. In today's episode, Laryssa and Liz cover: Why finding your brand voice is harder than it sounds The most common copy mistakes jewelry brands make (and how to avoid them) Whether to write as "I" or "we" — and why it matters more than you think How to use content pillars so you're never staring at a blank page again Why you're probably not salesy enough (yes, really) How to know when your copy is actually working In the bonus segment for Insiders only, Laryssa and Liz share real brand copy examples and a simple exercise to help you find and document your brand voice. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #170! Liz chats with Kelsey Lim, the founder and designer behind Abel Objects, a fine jewelry brand created with future generations in mind, guided by timeless design and responsible production. Kelsey spent years as a graphic designer and art director before going all in on Abel in 2023. In today's episode, Liz and Kelsey discuss the realities of pricing as a solo jewelry maker, the power of transparency in building customer trust, using Substack as a business tool, and the magic of collaborative pop-up events. In the bonus segment for Insiders only, Kelsey shares her tips for tracking overhead costs and navigating price increases as gold prices continue to climb. Learn more about Abel Objects: https://abelobjects.com/ Follow them on Instagram: https://www.instagram.com/abelobjects/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #169, we're diving into one of the biggest jewelry holidays of the year: Mother's Day. If you've ever thought "Mother's Day isn't really right for my brand" — this episode is for you. Because the brands that win at Mother's Day aren't the ones doing the most. They're the ones who plan ahead, lean into the emotion behind the purchase, and show up consistently across channels. In this episode, we break down how to approach your Mother's Day marketing from messaging and timing to product selection and multi-channel strategy — in a way that actually feels like you. Because you don't have to do it like Kay Jewelers. You just have to do it in a way that connects.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #168, we're tackling a topic that comes up constantly: hiring a virtual assistant. When you're running a jewelry business on your own, it's easy to hit a wall where you're spending all your time on repetitive tasks instead of the work that actually grows your brand. But hiring can feel intimidating — especially if you've never done it before. In this episode, we break down what a virtual assistant actually is, how to figure out what to delegate, and how to set the relationship up for success from the start. Because hiring help doesn't have to mean hiring an employee. It just means getting the right support in the right place — so you can focus on the things that move your business forward.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #167, we're diving into something that's quietly powerful—but often overlooked: clienteling. For a long time, jewelry brands relied heavily on social media and email to drive sales. But as visibility becomes harder and algorithms become less predictable, one thing is becoming clear: real relationships are what actually move the needle. In this episode, we talk about how to reconnect with that more personal side of selling—through thoughtful outreach, intentional follow-up, and building genuine connections that lead to repeat business. Because the truth is… client relationships don't happen by accident. They're built.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #166, Liz is joined by Robin Kramer, jewelry industry consultant, speaker, and mentor with more than two decades of experience helping designers turn creative vision into sustainable success. As the founder of Red Boot Consulting and co-founder of both Flourish & Thrive Academy and CURATED at Luxury Lifestyle, Robin has helped countless jewelry brands strengthen their wholesale strategy, elevate their presence, and build meaningful relationships within the industry. In this episode, we're diving into what makes wholesale work in the long term. Robin shares why wholesale is still one of the most powerful ways to grow brand recognition and revenue, what retailers are really looking for, and how jewelry brands can create lasting relationships with stockists through consistency, professionalism, and genuine connection.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #165, we're answering listener questions about one of the most overwhelming parts of running a jewelry business: content. Between Instagram posts, emails, Stories, and everything else you're told you "should" be doing, it's easy to feel like you're constantly behind. In this episode, we break down what types of content are actually performing well right now, how to balance engagement and selling, and how to create a content plan that supports your business instead of draining your energy. If you've ever wondered what to post, how often to show up, or how to turn followers into customers, this conversation will help you simplify your approach.

Welcome to the Success With Jewelry Podcast, your go-to source for real conversations about business, marketing, and what it actually takes to succeed as a jewelry brand. In this solo episode, Laryssa Wirstiuk, founder of Joy Joya, answers a listener-submitted question about a common email marketing tactic: Should you resend campaigns to people who didn't open the first email? Liz will be back next week, but for today's episode, Laryssa is diving into one of her favorite topics: email marketing. She answers the first listener question here on the public episode, and the rest of the Q&A continues in the extended Insider version. If you've ever wondered whether resending to non-openers is helping your email performance — or quietly hurting it — this episode breaks it down. In this episode: ✨ Why resending to non-openers is no longer a best practice ✨How Apple Mail privacy changes made open rates much less reliable ✨What a healthy email engagement rate actually looks like ✨Why chasing disengaged subscribers can hurt your deliverability ✨What to focus on instead if you want better email results Key takeaway: Instead of repeatedly sending to people who didn't open, focus on the subscribers who are already showing signs of engagement. That approach creates less friction, supports stronger deliverability, and leads to healthier long-term email performance. To hear the rest of this listener Q&A episode, head to SuccessWithJewelry.com and become an Insider. For $10/month, you'll get access to extended weekly episodes, bonus content, and more candid conversations about what really works in jewelry marketing. And if you've been enjoying the podcast, please leave a review on Apple Podcasts or Spotify. Those reviews help more jewelry business owners discover the show.

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #163, we're revisiting a topic that's never flashy but always effective: email marketing. While everyone is chasing social media trends (Reels are out… carousels are in… or are they?), email continues to be one of the most reliable ways to generate consistent sales. If you're craving more predictable revenue, stronger collector relationships, and less dependence on algorithms, this episode is for you. We talk about why email still works, what most designers misunderstand about list size and segmentation, and how consistency actually keeps you out of spam — even if it feels counterintuitive.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #162, we're diving into a topic that might feel outdated at first glance — blogging. Yes, blogging. Before you mentally tune out, hear us out: long-form content may be one of the most overlooked tools for building long-term visibility for your jewelry brand, especially in today's AI-driven search landscape. We talk about why blogging isn't what it used to be (and why that's a good thing), how it supports both Google and AI search visibility, and how to think of your blog less as something you "promote" — and more as a passive discovery tool that works behind the scenes. We also explore how blogs can answer real customer questions, deepen your brand story, and become a rich source of content you can repurpose across email and social media.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #161, we're talking about a moment that trips up so many jewelry business owners: saying your price out loud (or writing it in an email) and immediately feeling the urge to apologize, justify, or explain. With metal prices rising and repricing happening fast, pricing confidence isn't just a mindset — it's a communication skill you can practice. We share simple ways to state your price clearly and calmly, how to handle silence or pushback without spiraling, and why getting out of other people's wallets is one of the most freeing things you can do as a business owner. We also talk about how pricing feedback can be useful data — not a personal insult — and when it might be a sign you're selling in the wrong room.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #160, we're talking about something almost every jewelry business owner experiences at some point: that creeping feeling of being behind — behind on ideas, behind on sales, behind on progress, behind where you thought you'd be by now. We break down why this feeling is so common (especially in seasons of growth or transition), what it's actually telling you, and how to respond with clarity and compassion instead of pressure and panic. We also unpack the two most common "types" of behind — the everyday operational behind (too many to-dos, too many calls, not enough deep work time) and the comparison-fueled behind (watching other brands and assuming you're missing something). Plus, we share practical ways to re-ground: revisiting your goals, stabilizing your strategy, and choosing consistent, meaningful action over reactive scrambling.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #159, we're talking about a challenge that hits a lot of jewelry business owners: you're offering a little bit of everything… and now you feel scattered, unsure what to talk about, and overwhelmed by the pressure to "keep up." We break down why simplifying your offers isn't limiting — it's the fastest path to clearer marketing, an easier buying experience, and more confidence in your business. We also unpack how too many collections, too many "things to sell," and too many messages at once can drain your energy, confuse customers, and slow down sales. Plus, we share practical ways to tighten your focus without losing your creativity — including when to archive offers, rotate focus seasonally, and lean into repetition so your audience actually remembers what you do.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #158, we're talking about a feeling almost every jewelry brand owner knows: posting "just to post" or sending an email because you feel like you should. We break down the difference between intentional visibility (the kind that builds trust, momentum, and sales) and marketing noise (the kind that drains your energy and gets lost in the scroll). We also dig into why so many jewelry designers are still feeling burnt out after a tough year — and how a "softer approach" to marketing can actually be more effective for both you and your audience. You'll hear practical reflection questions to run your content through before you hit post, plus how to build structure around a simpler content plan if you're someone who needs a framework to stay consistent.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #157, we're breaking down how to plan your year in a way that actually feels doable — not like a constant game of catch-up. We talk about why planning often fails jewelry designers (hint: it's usually too idealistic or too vague), and how to create a realistic rhythm that matches buyer behavior, your production timeline, and your creative energy. We walk through the jewelry calendar — what tends to be quieter, what tends to ramp up, and how to use slower seasons strategically instead of panicking through them. You'll also hear why production planning matters just as much as marketing planning, how to back your launch dates into realistic prep time, and why having a plan doesn't mean you can't change it (it just means you're not starting from zero every time).

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #156, we're diving into the trends shaping 2026 — not just what people are buying, but how they're buying and what that means for your marketing. We talk about how AI is shifting search and trust online, why flexibility is no longer optional, and why consistency from your brand matters more than ever (even when the platforms feel unpredictable). We also reflect on something big: both of our businesses are approaching 10 years, which leads to a real conversation about what long-term success actually requires — staying grounded in human connection, showing up with clarity, and building trust over time. If you've been feeling like the marketing landscape is changing too fast, this episode will help you zoom out and focus on what will still work.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #155, we're kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about how we approach goal setting personally and professionally, why January can be a surprisingly powerful moment for clarity (even when it's dark, cold, and your brain is still recovering from the holidays), and what it actually looks like to set intentions you can stick with. We also share our own goals for the year — from showing up more consistently to promoting our services with more confidence — and walk through practical goal-setting tips you can apply to your jewelry business right now. If you've ever set a big goal and then lost momentum, felt stuck, or didn't know where to begin… this one is for you.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she's learned from years of working closely with independent designers, how her services and perspective have evolved alongside a rapidly changing industry, and what truly helps jewelry brands stand out today. This conversation is reflective, honest, and deeply human — touching on creativity, burnout, community, identity, and redefining success in a way that feels grounded and sustainable.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we're flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she's learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout, reinvention, and shifting business models — Laryssa shares openly about the realities of entrepreneurship and the creative, strategic, and personal growth that comes with it. You'll also hear what inspires her outside of jewelry, what success means to her right now, and which marketing philosophies continue to guide her work.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we're looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you're dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect, reset, and build a plan that supports both your business and your life.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we're digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that impacts every decision you make in your business.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we're unpacking what truly drives jewelry purchases. Spoiler: it's never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they're choosing how they want to feel and what they want to express.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #148, we're joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platform that offers coaching, business support, curation, and community for artists and entrepreneurs, and the co-founder of Queer Metalsmiths, a space that uplifts LGBTQIA+ jewelers, metalsmiths, and makers. In this episode, we're diving into a topic every creative business owner can benefit from — how to use Google Tools to get organized. Tracey shares practical, real-world advice for streamlining your creative business with Drive, Docs, Sheets, and more, so you can spend less time managing chaos and more time doing what you love.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #147, we're thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry's brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style through thoughtful, strategic design. In this episode, we chat about the inspiration, collaboration, and creative process that shaped our rebrand. We also explore what makes a successful design partnership and how strong visual identity can elevate a jewelry brand's marketing and storytelling.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #146, we're talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segmenting your customers and building trust, we're sharing practical ways to turn one-time buyers into lifelong fans.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #145, we're talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether that's slowing sales, changing industry trends, or mounting self-doubt — it can leave you wondering if it's time to push forward, pivot, or walk away. In this honest conversation, we share our personal experiences navigating tough seasons, rethinking our paths, and rediscovering why we do this work in the first place.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #144, we're diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it's storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it's done right. We explore how to make education engaging (not boring!), why it's key to customer loyalty, and how to share your knowledge in ways that feel fresh, authentic, and deeply aligned with your brand values.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #143, we're digging into a detail that's easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We'll cover how to reinforce your brand at every touchpoint and make smart, intentional choices—even on a budget.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #142, we're thrilled to welcome Brienne Rosner (Executive Director) and Chelsea Rowe (Communications Specialist) of the Society of North American Goldsmiths (SNAG)—a nonprofit that's been supporting jewelers, metalsmiths, and makers for 50+ years. From exhibitions and conferences to the iconic Metalsmith magazine, SNAG champions community, opportunity, and education across the full spectrum of the field. In this conversation, Brienne and Chelsea share how SNAG is evolving to be more inclusive and connected than ever—spanning fine jewelry to blacksmithing, students to long-time pros—and how independent designers can plug into resources, find “their people,” and grow.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #141, we're diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you're prepared. We're breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we'll guide you through the steps to reduce stress, protect your energy, and maximize sales this season.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we're thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects. In this conversation, Holly breaks down the difference between copywriting and content writing (yes, there's a big one!), the most common mistakes jewelry brands make in their product descriptions and emails, and how to write a homepage that actually works. We also dive into SEO—without making it scary—and why words are just as important as beautiful visuals when it comes to building trust and driving sales. Find Holly here: https://empoweredenglish.org/ https://www.linkedin.com/in/holly-grace-callis/

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we're diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you're connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We're sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you've set it up or not, we're breaking it down in a super accessible way—no tech jargon required. You'll learn how to start making smarter, data-informed decisions about your marketing efforts.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn't a typical episode—it's more of a quick update as we prepare for a short summer break from the free podcast. We're hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don't worry—we're not going anywhere, and our Insider members will still get weekly content!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we're diving into what's currently working in Instagram and email marketing for jewelry brands. It's our summer 2025 update—and while some fundamentals remain the same, we're noticing new shifts in content engagement, consumer behavior, and platform algorithms that you'll definitely want to know about.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we're talking all about your jewelry website and why it's so important to regularly audit and update your content. From homepage banners to product descriptions, we're covering what to look for, how often to check, and why even small changes can make a big impact on your customer experience and sales. ✨ And for Insiders, we're getting a little more personal—sharing what's on our minds lately, how we're navigating content overwhelm, and our thoughts about showing up authentically (giggles included). Plus, we're chatting about evolving content pillars, behind-the-scenes glimpses of our workspaces, and lessons we're learning in real-time. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we're breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, and playful movement. ✨ And for Insiders, we'll continue the unfiltered conversation—sharing more behind-the-scenes stories from the Vegas trade shows, how we prepped, what surprised us, and our thoughts on the growing influencer presence and what it means for the industry. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we're catching up: Laryssa's recent travels and turning 40 (emerald score or no?), what she's most excited about at the Vegas jewelry trade show, Liz's headshot experience and brand refresh (and why even a “small” update deserves promotion), and whether this really is the year of merch—with East Fork totes and Rough Cut Candle on our minds. ✨ And for Insiders, we'll continue the unfiltered conversation—diving deeper into our Vegas prep, merch brainstorming, and all the behind-the-scenes thoughts we didn't have time to share in the main episode. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we're joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We'll cover how different categories require different approaches, and when and how to raise your prices. We'll also talk about communicating value beyond the number on the tag and navigating rising material costs. Sharon's Website: https://www.sharonz-consulting.com/ "Welcome to Running a Business" Podcast: https://welcometorunningabusiness.com/ Follow Sharon on Instagram: https://www.instagram.com/sharonzjewelry/ ✨ And for Insiders, we're digging deeper into how to raise your prices with confidence—including tips, timing, and help to raise your prices with ease. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #131! In this episode, we're joined by Hilary Halstead Scott, president of Halstead Inc. We're chatting with Hilary about what goes into a sustainable pricing strategy, and how to make sure you're charging enough to run a profitable business. We'll also discuss the rising metal costs. Halstead Website: https://www.halsteadbead.com/Follow Halstead on Instagram: https://www.instagram.com/halsteadjewelrysupplies/ ✨ And for Insiders, we're sharing a longer conversation with Hilary about communicating value to your customers. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we're diving into SMS marketing—what it is and how it works. We'll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we'll talk about balancing value with frequency so you're not annoying your customers. ✨ And for Insiders, we're sharing examples of high-performing SMS campaigns, opt-in best practices, and tips for integrating SMS with your email marketing. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we're talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We'll cover how to know when it's time, steps to re-engage subscribers before removing them, and why it's not about having the biggest list—but the right people on it. You'll walk away with practical tips for keeping your list healthy, plus a fresh mindset about what email marketing is really meant to do. ✨ For Insiders only, we're sharing more about re-engagement campaigns as well as smart segmentation tips. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We're interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we'll talk with Jordan about honing your skills as a content creator and visual storyteller for your jewelry business. In today's competitive online marketplace, creating engaging content is essential if you want to stand out. Fortunately, Jordan has all the top tips to help you succeed. Plus, for Insiders only, Jordan reveals the biggest mistakes he sees content creators make, key lessons he's learned along the way, and a few spicy opinions about the jewelry accounts on Laryssa's Instagram feed. ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Learn more about Jordan + Shrugbuds here: Shrugbuds YouTube: https://www.youtube.com/@shrugbuds Shrugbuds Instagram: https://www.instagram.com/shrugbuds/ Shrugbuds TikTok: https://www.tiktok.com/@shrugbudsofficial Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode,  we're diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community in the loop. We'll explore how to approach messaging with clarity and confidence, the best channels to use, and why repetition is key. We'll also talk about timing, transparency, and how to make sure your updates actually get seen and heard. Plus, for Insiders only, we share how to act on the positive things happening in your business—from leveraging press and awards to celebrating milestones with your audience. ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we're catching up and sharing what's on our minds—what's working for our clients, what we're focusing on, and how we're thinking about Q2 and beyond. Plus, for Insiders only, we chat about our own recent revelations as well as the challenges we're facing in our own business - maybe you can relate! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life. Alissa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry that fits seamlessly into any lifestyle. We'll dive into the design process, the challenges of marketing fine jewelry to a modern audience, and the importance of creating pieces that are both stylish and practical.  Plus, for Insiders only, Alissa shares her approach to customer education and how she helps clients feel confident about their jewelry choices! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Where to Find Casual Carats Website: https://casualcarats.com/ Instagram: https://www.instagram.com/casualcaratsjewelry/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and website services designed specifically for artists and arts organizations. She's here to share how artists can leverage their content across multiple online platforms to maximize visibility and engagement—without feeling overwhelmed. We'll dive into essential marketing photos, blog topics that translate into social media, the power of consistency, and even why you don't need Instagram if it's not your thing. Plus, for Insiders only, Cami shares her top strategies for making content creation feel effortless! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Where to Find Cami Website: https://loamnc.com/ Instagram: https://www.instagram.com/loam.marketing/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She's successfully grown her business over the years, and in this episode, she's sharing insights on how she did it—plus valuable advice for emerging jewelry brands looking to find their footing. Here's one piece of advice she'd like you all to know: "Think about what sparked joy in your heart when you decided to start a business making and designing jewelry, and let that be the motivation that continues to inspire you moving forward." Plus, for Insiders only, Cindy will reveal her top tips for emerging designers! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Where to Find Cindy: Website: https://cindyliebel.com/ Instagram: https://www.instagram.com/cindyliebeljewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!