Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #131! In this episode, we're joined by Hilary Halstead Scott, president of Halstead Inc. We're chatting with Hilary about what goes into a sustainable pricing strategy, and how to make sure you're charging enough to run a profitable business. We'll also discuss the rising metal costs. Halstead Website: https://www.halsteadbead.com/Follow Halstead on Instagram: https://www.instagram.com/halsteadjewelrysupplies/ ✨ And for Insiders, we're sharing a longer conversation with Hilary about communicating value to your customers. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we're diving into SMS marketing—what it is and how it works. We'll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we'll talk about balancing value with frequency so you're not annoying your customers. ✨ And for Insiders, we're sharing examples of high-performing SMS campaigns, opt-in best practices, and tips for integrating SMS with your email marketing. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we're talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We'll cover how to know when it's time, steps to re-engage subscribers before removing them, and why it's not about having the biggest list—but the right people on it. You'll walk away with practical tips for keeping your list healthy, plus a fresh mindset about what email marketing is really meant to do. ✨ For Insiders only, we're sharing more about re-engagement campaigns as well as smart segmentation tips. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We're interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we'll talk with Jordan about honing your skills as a content creator and visual storyteller for your jewelry business. In today's competitive online marketplace, creating engaging content is essential if you want to stand out. Fortunately, Jordan has all the top tips to help you succeed. Plus, for Insiders only, Jordan reveals the biggest mistakes he sees content creators make, key lessons he's learned along the way, and a few spicy opinions about the jewelry accounts on Laryssa's Instagram feed. ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Learn more about Jordan + Shrugbuds here: Shrugbuds YouTube: https://www.youtube.com/@shrugbuds Shrugbuds Instagram: https://www.instagram.com/shrugbuds/ Shrugbuds TikTok: https://www.tiktok.com/@shrugbudsofficial Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode,  we're diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community in the loop. We'll explore how to approach messaging with clarity and confidence, the best channels to use, and why repetition is key. We'll also talk about timing, transparency, and how to make sure your updates actually get seen and heard. Plus, for Insiders only, we share how to act on the positive things happening in your business—from leveraging press and awards to celebrating milestones with your audience. ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we're catching up and sharing what's on our minds—what's working for our clients, what we're focusing on, and how we're thinking about Q2 and beyond. Plus, for Insiders only, we chat about our own recent revelations as well as the challenges we're facing in our own business - maybe you can relate! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life. Alissa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry that fits seamlessly into any lifestyle. We'll dive into the design process, the challenges of marketing fine jewelry to a modern audience, and the importance of creating pieces that are both stylish and practical.  Plus, for Insiders only, Alissa shares her approach to customer education and how she helps clients feel confident about their jewelry choices! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Where to Find Casual Carats Website: https://casualcarats.com/ Instagram: https://www.instagram.com/casualcaratsjewelry/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and website services designed specifically for artists and arts organizations. She's here to share how artists can leverage their content across multiple online platforms to maximize visibility and engagement—without feeling overwhelmed. We'll dive into essential marketing photos, blog topics that translate into social media, the power of consistency, and even why you don't need Instagram if it's not your thing. Plus, for Insiders only, Cami shares her top strategies for making content creation feel effortless! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Where to Find Cami Website: https://loamnc.com/ Instagram: https://www.instagram.com/loam.marketing/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She's successfully grown her business over the years, and in this episode, she's sharing insights on how she did it—plus valuable advice for emerging jewelry brands looking to find their footing. Here's one piece of advice she'd like you all to know: "Think about what sparked joy in your heart when you decided to start a business making and designing jewelry, and let that be the motivation that continues to inspire you moving forward." Plus, for Insiders only, Cindy will reveal her top tips for emerging designers! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Where to Find Cindy: Website: https://cindyliebel.com/ Instagram: https://www.instagram.com/cindyliebeljewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax. She believes that creative and mission-forward people like us should have access to clear, judgment-free info about taxes and managing our money. She'll be answering all of Liz's tax questions. Plus, for Insiders only, Hannah's diving into her top tips for making tax season stress free. Join us in the bonus episode for all the fun extras! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Where to Find Hannah: Sunlight Tax Website: https://www.sunlighttax.com/Course: https://courses.sunlighttax.com/file-your-boi-report-new-rule-for-llcs Podcast: https://www.sunlighttax.com/podcast Instagram: https://www.instagram.com/sunlighttax/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We'll share our insights on finding the right balance and making the most of your budget. Plus, for Insiders only we'll dive into the most effective strategies we've seen brands use successfully. Join us in the bonus episode for all the fun extras! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #120! This week we're diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters! And in the bonus content… We get a little nostalgic (and maybe a little emotional) about Jamie Joseph retiring—and someone may or may not have a $2,700 ring sitting in their cart.  Plus, we dive into brands with strong imagery—who's doing it well, why consistency matters, and whether polished or off-the-cuff content resonates more.  Join us in the bonus episode for all the fun extras! ✨ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we're joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller.  Over the years, she's transformed Gem Gossip from a blog into a platform where she curates and sells stunning vintage and antique jewelry—along with her original designs. We'll dive into the power of content and collaboration in the jewelry industry, how Danielle built a strong online presence, and her best tips for selling jewelry online. Whether you're looking to grow your audience, boost your sales, or refine your storytelling, you won't want to miss this conversation! In the bonus content, Danielle and Liz recap the NYC jewelry trade shows that took place in early February. They share key takeaways, emerging trends, and what stood out at this season's events. Where to Find Danielle: Gem Gossip: https://gemgossip.com/Gem Gossip Instagram: https://www.instagram.com/gemgossip/ Shop Gem Gossip Instagram: https://www.instagram.com/shopgemgossip/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can't rely solely on social media, it's time to build sustainable ways to connect with your audience—and email is one of the best tools for that. They cover how to grow your list, craft engaging content, and optimize your emails for sales.  Plus, in the bonus content, they're sharing some of our favorite brands to receive emails from and breaking down what makes their content so compelling. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She's the founder of @anzagems and a co-founding collaborator of @moyogems. Monica believes that gems can be beautiful and beneficial. We dive deep into defining and sharing your values.  In the bonus content, we'll explore this topic further and talk about sharing your story authentically.  Learn more about Monica: https://www.anzagems.com/https://www.instagram.com/idazzle To enroll in Christina's course "Foundations For Sustainable Jewelry Practices", visit this page: https://www.christinatmiller.com/a/2147530767/U8RRxUpU. Save 10% with code SWJ. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #116! In this episode, we're joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space 85, and owner of Henieli International. Elise's family has been in the gemstone business for over 40 years, dealing in rare and beautiful gems. In our conversation, we'll explore how to build confidence when purchasing gemstones, drawing on Elise's extensive experience and insights. In our bonus segment, Elise dives into the crucial topic of identifying red flags when vetting a gem dealer—knowledge every jewelry professional should have. Learn more about Elise: Mejia Jewelry: https://www.mejiajewelry.com/Mejia Jewelry Instagram: https://www.instagram.com/mejiajewelry/ Space 85: https://www.space85.com/Space 85 Instagram: https://www.instagram.com/space85jewelry Henieli International: http://www.henieli.com/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #115! This week, we're thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at NY NOW. Together, we'll explore the critical role education plays in supporting emerging brands in the jewelry industry and highlight exciting opportunities for designers to seize. In our bonus segment, Morgan will share her invaluable tips for navigating trade shows like a pro. NY NOW Luxury Lifestyle: https://nynow.com/luxurylifestyle/ Follow Morgan on Instagram: https://www.instagram.com/mackmamamiller Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don't think you should put all your efforts into Instagram, it's still an important piece of a comprehensive marketing strategy. We'll share what's working on Instagram right now and how you can use it to grow your business and connect with your customers.  In our bonus segment, we'll discuss which brands are doing it right and why. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #113! Liz chats with Alisa Thorp, one half of the duo behind Mercurius Jewelry, an ethical fine jewelry brand that borrows its name from the centuries-old philosophy of Alchemy. Both Alisa and her husband David are captivated by gemstones.  In today's episode, Liz and Alisa discuss the Tucson Gem Show, a key event for gemstone enthusiasts and jewelry designers. Alisa shares her experiences and tips to help us navigate this expansive marketplace. In the bonus segment for Insiders only, Alisa shares her biggest tips for designers shopping the show. Learn more about Mercurius: https://www.mercuriusjewelry.com/ Follow them on Instagram: https://www.instagram.com/mercuriusjewelry/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #112 and to 2025! We're starting the year with a behind-the-scenes brainstorm and strategy session. Join us as we reflect on 2024's standout episodes, listener feedback, and lessons learned to chart a course for a more organized, intentional year of podcast content. In this episode, we'll dive into our goals for 2025, from defining key themes to exploring fresh content structures, dream collaborations, and exciting guest possibilities. Plus, in our bonus segment, we'll share our boldest ideas for the podcast's future—unfiltered and open for your input. Tune in and help shape what's next for the show. Let's make 2025 unforgettable! Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #111. In this episode, we're chatting with Sohail Dewani, founder of Jewelers League. With over 15 years of experience, Sohail helps jewelry businesses thrive in the digital world with e-commerce solutions. We'll be talking about SEO and tips for driving more traffic to your website.  By becoming an Insider, you'll also get access to our bonus segment, where we share common mistakes and easy updates you can make to your ecommerce website.  Learn more about Sohail here: https://jewelersleague.com/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #110. In this episode, we're chatting with Kelly Hedgpeth, founder of Grace & Co. Business Solutions. With over 17 years of experience, Kelly is an expert in streamlining systems, especially for small businesses. She'll share what you need to know about setting up effective systems to keep your business running smoothly. Stay tuned for our bonus segment, where we'll dive into practical tips for getting started with systems in your business. Learn more about Kelly and Grace & Co. here: https://www.graceandcosolutions.com/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #109. In this episode, we share tips for creating an "elevator pitch" for your jewelry brand. And stick around for the bonus content, where we share details about personalizing and practicing your pitch!  Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus content, where we share some challenges designers face when planning and overcoming them. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We're diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping strategies! Stick around for some bonus content where we get a little more candid about our experiences with anxiety in entrepreneurship. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We're diving into the art of craftsmanship and why it's essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we'll take a look at how the strong support for artists in places like Asheville highlights the power of storytelling in the creative world. Stick around for some bonus content as we break down real examples of big-name brands successfully pulling back the curtain to reveal their behind-the-scenes magic. Whether you're a jewelry designer or any kind of creative, this episode is packed with insights on how sharing your journey can make all the difference. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discovering her niche, the strategies that set her brand apart in a competitive market, and the key steps she took to steadily grow her business. What You'll Learn: Finding Her Niche: Discover how Christina identified her unique place in the jewelry design world and the pivotal moments that defined her brand's direction. Starting and Growing Her Business: Learn about Christina's initial steps in launching her business, gaining traction, and expanding from an online store to multiple retail locations. E-Commerce Success: Gain insights into effective strategies for growing and maintaining a successful e-commerce presence, and how Christina has adapted her digital marketing approach over the years. Maintaining Balance: Hear Christina discuss how she balances managing a growing business, nurturing her creativity, and maintaining personal well-being. Bonus Content: Stick around after the main episode for exclusive bonus content where Christina delves into the challenges she has faced and the strategies that continue to drive her success today. Don't miss these invaluable tips to help you navigate your own jewelry business journey! About Our Guest: Christina Kober is a renowned jewelry designer and entrepreneur who has been making waves in the industry since 2007. With a successful e-commerce store and her pieces featured in over 90 retail locations, Christina exemplifies what it takes to build and sustain a successful jewelry business. Her dedication to finding her niche and growing her brand serves as an inspiration to independent jewelry artists everywhere. https://christinakober.com/ https://www.instagram.com/christinakober/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We'll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you're considering running a sale during the upcoming season, we've got some insights to help you maximize your efforts. In the bonus content, we share even more tips on creating a promotion that truly connects and drives results. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free.  Iz actually approached us to chat about maintaining awesome client relationships. So in this episode, we'll explore how core brand values guide customer relationships, the strategies behind creating personalized experiences, and examples of initiatives to reward repeat clients and encourage referrals. We'll also dive into the importance of storytelling in building trust and loyalty, and how long-term client relationships are nurtured in the high-end jewelry industry. In the bonus content, Iz will share some more exclusive tips on Customer Service, Engagement, and Retention. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com. To learn more about Iz & Co., visit their website: https://www.izandco.com/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You'll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now. In the bonus content, we answer the question: what are the top things we're encouraging our clients to do now? To get access to the exclusive content as well as direct access to us, sign up by visiting https://www.SUCCESSWITHJEWELRY.com. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she's experienced with direct outreach and nurturing her clients.  All The Brilliants Website: https://www.allthebrilliants.com/ All The Brilliants Instagram: https://www.instagram.com/allthebrilliants/ In the bonus content, Melissa shares her top tips for clienteling. To get access to the exclusive content as well as direct access to us, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.  Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). In the bonus content, we guide you to our most important episodes. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing! We'll cover key strategies for creating engaging holiday marketing campaigns, from email and social media to special promotions and holiday-themed branding. Plus, we'll share tips on how to elevate your customer service, communicate order deadlines, and create a memorable shopping experience. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!  

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it's never too early to start. We'll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during the holiday season. We'll also explore how early planning can make a big difference in reaching your business objectives and provide tips on what products to stock up on based on past sales data. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.   Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We'll chat about the shows we walked, trends we noticed, and the insights we learned.  In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders. Brands mentioned in this episode: 12th HOUSE https://12thhousejewelry.com/ Ciara Bowles Jewellery https://www.ciarabowles.com/ Hilary Finck Jewelry https://hilaryfinck.com/ Karin Luvaas https://karinluvaas.com/ Sunlit Fine Jewelry https://www.sunlitfinejewelry.com/ Svetlana Lazar https://svetlanalazar.com/ Tamsin Rasor https://tamsinrasor.com/ To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing.  In this episode, we discuss TikTok and how it can benefit jewelry brands. In the bonus content, we also dive into which other platforms jewelry brands should focus on right now. Brands mentioned in this episode: Susannah King London: https://www.susannah-king-london.com/ Starling: https://www.starlingjewelry.com/ Artifex: https://artifexfine.com/ Blanks Jewelry: https://blanksjewelry.co/ To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan.  To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands. In the bonus content of this episode, we share some current trends and brands Emili is loving right now. To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #93. In this episode, we'll discuss how to audit the marketing in your business.  In the bonus content of this episode, we'll dive deeper into what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work. In the bonus content (for Insiders only), we'll be sharing some of our favorite makers who excel at showing their process. Check out the Slowmade Podcast: https://podcasts.apple.com/us/podcast/slowmade-podcast/id1715184392 See Christine's Work: https://www.christinemighion.com/ To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. In the bonus content, we also discuss some of the things we're feeling insecure about in our own businesses. To get access to exclusive content as well as direct access to us, sign up by visiting SUCCESSWITHJEWELRY.com.  

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry enter the new era of responsible and sustainable businesses. They share their deep knowledge of the jewelry market and connect their commitment to addressing social, economic, environmental and cultural challenges tied to gold, gemstone, and diamond supply chains, with an emphasis on artisanal and small-scale gold mining. In the bonus content of this episode, Liz and Christina also discuss how to avoid greenwashing in your marketing. Links From the Episode: https://www.christinatmiller.com/ https://jewelryglossaryproject.com/ To enroll in Christina's course "Foundations For Sustainable Jewelry Practices", visit this page: https://www.christinatmiller.com/a/2147530767/U8RRxUpU. Save 10% with code SWJ. Enrollment will be open the full month of July, with an Office Hour mid-September. To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We'll also share how you can try out being an Insider.  In the bonus content of this episode, we also share what's on our minds now and brainstorm ideas for future episodes. To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections. Kylie shares how she creates engaging content by staying authentic and sharing her quirks, using content buckets to keep her ideas organized. In the bonus content, Liz and Kylie talk about brands that inspire them the most. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.  

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand.  We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we'll dive deeper into how advocating for your brand can lead to opportunities.  To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we'll share how to know if your social media strategy is working for you. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we'll share how to actually use your customer personas and which questions you should be asking as you're doing the research. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)!  She'll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we share some of the current best practices for Pinterest. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.  Info and Links From Andrea: - Here is the link to sign up for email list - https://www.redpingeek.com/ultimate-pinterest-starter-guide - For designers interest in Pinterest Management Services can contact her at andrea@andreali.com - Free resources - https://www.redpingeek.com/jewelers-guides - Sales Page to her new course - https://red-pin-geek.thrivecart.com/chatgpt-jewelers-content-toolkit/

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer.   We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, Liz and our special guest discuss the brands in the industry that stand out to them the most. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.