This show is all about the intersection of Content + Commerce. We interview the most interesting and influential leaders in marketing and media today to explore branded content, affiliate and eCommerce. Guests share more than just the job as we explore th
Lindsey Turrentine is Executive Vice President responsible for all content strategy and development at CNET, which is a part of Red Ventures. What does that mean, in my own words, not hers, Lindsey IS CNET, her tenure is over 23 years, she taught herself HTML in 1999 and was writing software reviews before people even knew what software could do. I definitely used this opportunity to learn more about commerce content, the state of the industry and where it’s headed, from one the most experienced people in the field.
Tom Allin's affiliate career path started at one of the world's biggest affiliate tech companies, which led him to one of the largest global publishing groups, and now he finds himself at Fast, helping to reinvent the space once again. You'll also notice a fun crossover between Tom's career story and that of one of my previous guests, Emily Jackson.
Regina Buckley is the President, US at Guardian News & Media. The Guardian is well known in Britain, it’s been around for 200 years. In those terms, Guardian US, which recently celebrated its 10 year anniversary, is still in its infancy. And yet it brings with it the clear mission and purpose from across the pond. Regina and I did into how the Trust structure of The Guardian and the journalistic mission at its core express itself through company culture, revenue, and the approach to the market.
Jessica Spira is the Group Vice President, Strategic Growth at Ziff Media. If you’re wondering who Ziff Media is, it’s just one of the largest and most valuable publishers in the world focused on shopping content. Mashable, PCMag, ReatailmeNot and more. If you’re thinking about buying a laptop, or earphones, or a robot vacuum, chances are you learned about it, found a deal on it or read a review about it on a Ziff Media website. They cover the entire customer journey. Jessica’s path to her role was anything but conventional, and yet in talking to her the depth of her expertise and her vision around affiliate marketing seems as though it has been her lifelong passion. And there’s a nice bonus at the end of this episode where Jessica shares her favorite books and a reco on a Broadway show that you’ll definitely want to see. Here’s the wonderful Jessica Spira.
Emily Jackson may now the SVP of eCommerce at Forbes, but her childhood dream was to ride horses in the Olympics, which makes her path to the affiliate marketing world even more unlikely. We chat about how a trip across the pond led her to a role at the tech company Skimlinks, which led to Conde Nast and eventually to Forbes. Emily shares stories of an awkward interaction with Anna Wintour and explaining to her grandma that she doesn’t actually sell boots on the internet.
Ian Bell is the CEO and co-founder of one of the most popular product review sites around, Digital Trends. In a world full of Venture Capital backed startups and at a time when it seems that everyone is chasing a new business model each week, Ian and Digital Trends Media have run a bootstrapped, profitable and diversified revenue business, a rarity in the media landscape. We dig into the opportunities and challenges that come with this approach, and how it keeps them honest when it comes to the relationship they have with their audience.
Mike Bruno is the editorial director for CNN’s reviews and recommendations site, CNN Underscored. if you’re interested in the connection between soap operas, blenders and Swedish dish towels, there is only one person to talk to, and that’s Mike Bruno. We dig deep into the importance of editorial integrity when it comes to influencing someone’s shopping habits. This is a fantastic conversation, so jump right on in.
When her teenage dream of becoming a photographer was redirected towards marketing and advertising Jackie found herself working as a publicist for restaurants, then on to Eater, a food website which was eventually acquired by Vox Media, before landing her current role leading the affiliate and eCommerce practice at The New York Post. Jackie shares her musings on photography, food and the innovations in the commerce space.
Today on the show my guest is Tony Yu. Tony is the co-founder of my favorite shoe company, Vessi Footwear. Growing up in Vancouver where it rains about half of the year gave Tony had firsthand experience of the problem he and his co-founders would eventually solve. Together they decided that there had to be a better option than clunky rainboots or wet socks and so Vessi was born. If you’re a marketer, listen closely as Tony shares Vessi’s "Rule of 30" for entering a new market. I know it changed the way I look at product adoption. So let’s get started.
On today's episode I’m chatting with Dario Spina, Dario is the CMO of Velocity at ViacomCBS. You’re going to hear about his incredible career spanning 20 years at Viacom, and how it almost never happened in the first place. Somehow this episode covers puppies, racing cars through Times Square, and the always inspirational LeBron James. If you like this episode hit that subscribe button and leave us a review. Now, check out the show! This is podcast is brought to you by Pressboard: Building award-winning tools for content creators. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
On today's’ Science of Storytelling I’m chatting with Mark Field, Head of the Invention branded content studio at Reach in the UK. You’ll notice the theme of partnership through this episode. Whether it’s how Mark sees the partnership between news brand and advertiser, the new partnerships emerging between competing media companies and even the partnerships his career has brought him in his personal life. If you like this episode hit that subscribe button and leave us a review. Now, check out the show!
On today’s episode I’m chatting with Peer Schneider, Chief Content Officer at IGN. Peer’s story is an incredible one. From a kid growing up in small-town Germany that just loved to play video games, to navigating the ups and downs of the dot.com crash, acquisitions and sales by Rupert Murdoch and why all these years later, he still gets excited about his sparkly new PlayStation5. This episode is a play by play of the world of media over the last 25 years and Peer has had a front row seat the whole time. So get ready for a wild ride, it’s game time.
On today’s science of storytelling episode I’m chatting with Daniel Littlewood, Executive Producer at The Explainer Studio at Vox Media. Daniel and I talk about introducing personal lubricants to Cambodia, bartering with red squirrels, and the importance of pronouncing someone’s name. I also recommend you check out the show notes and watch a few of the videos that we’re covering in this episode, especially the Cambodian personal lubricant one. Video: Number One Plus Personal Lubricant Video: What's in a Name
This is a very special episode of Science of Storytelling. We welcome our very first, but hopefully not the last, Australian guest on the show. Liana Dubois is the Director of Powered at Nine, Australia's largest media company. This episode is packed with good stuff, a crash course in the Aussie media landscape, an inspirational list of visionary marketers, and a unique story about why opening someone else's mail can change your life. If you like this episode hit that subscribe button and leave us a review. Enjoy the show. Topics: How Australia is dealing with the pandemic. An overview of the Australian media landscape. The evolution of Nine. How Liana got into the marketing industry. The Koala Furniture branded content campaign. INspirational leaders and favorite book recommendations. Resources: Powered Stop Listening to Your Customer and Start Listening to Your Brand
On today’s episode, I chat with Denise Burrell-Stinson, the head of WP BrandStudio at The Washington Post. We discuss how the pandemic has changed the way we collaborate, why editorial and branded content are more the same than they are different, and the importance of keeping an open mind. Topics: Why a sense of collaboration is important, particularly now with remote work. Onboarding during a pandemic. Team chemistry. Building culture over Zoom calls. What led Denise to her career in branded content. Potential trends for 2021. Resources: WP Brand Studio Denise LinkedIn
You probably know Brian Morrissey best from his 10-year stint with Digiday where he headed up editorial as president and editor in chief. Think things have changed for you this year? Brian has moved from New York to Miami, Left Digiday, started a personal newsletter about the media business and even had time in between to catch and recover from COVID. Brian and I cover a lot of bases here, from Trump to Subscription business models and everything in between. Subscribe to Brian's newsletter, The Rebooting here: https://therebooting.substack.com/
On this episode of the Science of Storytelling, I chat with Jeffrey Weinstock from Disney CreativeWorks. Jeffrey and I discuss his unconventional career path from sports coverage, to traveling with the cast of Dawson’s Creek, to the time he found himself on set with a real-life Star Wars X-Wing. If you’re a fan of the incredibly wide-reaching world that is Disney, whether that is ABC, Hulu, Marvel, or everything else in the ever-expanding Disney universe, you’re going to love this episode. Tune in to hear our fascinating conversation and don’t forget to subscribe! Topics: Jeffrey's industry and country-crossing career path. Defining Disney CreativeWorks and their mission. Why writing is such a valuable skill. Improv, standup and using different creative muscles. The early days of the WB TV network. Anthony Anderson, diabetes and truly authentic storytelling 2020's word of the year, “Outegration”. Resources: Disney CreativeWorks Jeffrey on LinkedIn
On today's episode of The Science of Storytelling, I have a chat with Eric Brandner, General Manager of Creative Lab at McClatchy. Eric shares his winding career path from sports journalism to branded content. He also discusses the unique experience of working with the United States military and their publication Stars and Stripes. The two of us also dig into why local expertise is essential to brands and their branded content. Our conversation takes a lot of interesting turns, particularly when discussing Eric’s work with the military and creating localized, branded content. Eric has such a fascinating story to share and offers great insights about his profession. If you like this episode hit that subscribe button and leave us a review. Topics: Eric’s early work in sports journalism. American military culture. Working at Stars and Stripes. The push to disseminate local news. The fun of working in branded content. His campaign for the Miccosukee Tribe. Knowing the pulse of a community. Content that stands out.
On today's Science of Storytelling episode I'm chatting with Justin Celko, Senior Director, Branded Entertainment at LA Times Studio. We discuss our shockingly similar paths to the advertising world, the importance of context, and a future where branded content actually makes money for the advertiser. The world has changed a lot in the last six months, not only for the world at large, but for The Los Angeles Times. As we open up our discussions, Justin lets us in on how work has changed for him and what branded entertainment looks like going forward. Tune in to hear all this and more. Don’t forget to subscribe if you like what you hear! Topics: What production is like during the pandemic. What has changed in our collective work lives during the last six months. Playing to your strengths. Advertising in the age of social media. How an article about Starz Network’s, “The Girlfriend Experience”, turned on a light in Justin’s head. Why a podcast gets you more quality conversions. How LA Times Studio promoted the CBS All Access show, “Interrogation”. Trying to get away from using page views as a measurement of success. The future of branded content. Resources: Justin on LinkedIn L.A. Times Mother Night
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative marketers and content studios. Hear the stories of their winding career paths, favorite campaigns and thoughts on the future of media. This is a very special episode as we welcome our first ever guest host, Tiffanie Johnson, Senior Content Operations at USA TODAY NETWORK's in-house content studio, GET Creative. Tiffanie chats with Jules Dewey, Regional Director of Sales & Marketing, Five Star Senior Living about their careers in storytelling, the unprecedented effects the pandemic has had on senior living facilities and why trust is so important. This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative marketers and content studios. Hear the stories of their winding career paths, favorite campaigns and thoughts on the future of media. On this week's episode, we sat down we Allyson Witherspoon who is the Vice President, Marketing Communications and Media at Nissan North America. We chat about Allyson's love of cars from a very young age, how an international marketing course changed her career aspirations forever and the uncompromising qualities of the one and only Brie Larson. This is podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. On today's episode we catch up with Yosef Johnson who is the Senior Vice President Head of Brandshop at Group Nine Media. We talk about growing up as a Chicago Bulls fan, working on the Jordan brand, his stint in investment banking during the financial market collapse, and curating experiences with Pickles the pig for Airbnb. This is podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. On today's episode we chat with Marinn Jackson who is the Head of Premium Sales & Strategy at Verizon Media. Listen as we discuss how her children's change in TV habits led her to a career in digital and what 5G will really mean for industries ranging from agriculture, entertainment, and everything in between. This is podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. Today, we chat with Jeremy Elias who is the Head of Re:Think at The Atlantic. We discuss the similarities between stand up comedy, screen writing, content marketing, and his dream of becoming a California Raisin. This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. Today, were catching up with Darcy Lewis who is the Vice President of MV Works at Mansueto Ventures (Fast Company and Inc. Magazine). We discuss basing career decisions off company insurance plans, the power of bringing in talent and whether or not news should be free. This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. This week on the show our guest is David Amrani, the Chief Strategy Officer for Digiday. In today's episode, we discuss his thesis on memes, what it's like to have an insiders view of the publishing space and how soon we will see Brian Morrissey on TikTok. This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. Annie Carroll is the Head of Studios and General Manager of Apartment Therapy and The Kitchn. This week, we discuss her career from landing an internship for MTV's The Real World, to creating a sizzle reel, to launching a choose your own adventure interactive campaign.
Welcome to The Science of Storytelling, this season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. On today's episode we chat with Ashish Verma, Global Executive Creative Director, Content and Creative Services at Bloomberg Media. We discuss the different career paths that lead him to his current role, the movement from branded content to branded solutions, and the importance of empathy in both our work and everyday lives. This podcast is brought to you by Pressboard: putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Ashish Verma Hosted By: Jerrid Grimm, @jerridgrimm
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. On today's episode we chat with Chloe Reznikov, General Manager Commerce Content and Strategy at Meredith. We discuss how content can drive the sales of pillows, affiliate marketing, and what it's like to get laid off on your birthday. This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.
Welcome to The Science of Storytelling, this season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. This week on the show, we're chatting with Lloyd DSouza, Executive Creative Director, Head of Content Development and Branded Entertainment at Condé Nast. Join us as we talk about his biggest career pivots from med school at UCLA, to independent film making, to working at one of the largest media companies in the world. This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Lloyd DSouza, @ultralloyd Hosted By: Jerrid Grimm, @jerridgrimm
Welcome to The Science of Storytelling! This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. Michal Shapira is the Senior Vice President, Head of Content Partnerships, News and Courageous Studios at WarnerMedia. Today we talk about the boom and the bust of the internet bubble, the shocking lack of female statues in New York City, and whether or not the Rocky movies still hold up for today's generation.
Mike Rucker is the Vice President, Branded Content at NBC News at NBC Universal. Today we talk about his move to New York in search of an acting career, and an unorthodox path to branded content that includes interviewing Maggie Gyllenhaal, meeting Peter Travers and ending up at 30 Rock after all.
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we're chatting with Stella Bayles, Director of CoverageBook which has rescued thousands of PR professionals from that mundane task of manually building press coverage reports for their clients. You may also know Stella from her own PR Resolution Podcast, but today she'll be on the other side of the mic discussing the world of public relations, how building Myspace pages for bands kicked off her career, and what digital marketing and PR can learn from each other. This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Stella Bayles, @stellabayles Hosted By: Jerrid Grimm, @jerridgrimm Subscribe: For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe: Apple Podcasts Google Podcasts Google Play Spotify Stitcher
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we're chatting with Chris Stefanyk, Head of Brand Partnerships at Wattpad. Chris was initially drawn to Wattpad through his interest in startups and the transformation of digital spaces, and has now been there for over five years. Last year, Wattpad teamed up with Ben & Jerry's Canada for the “Pen Your Pride” campaign in support of the LGBTQ+ community. The brands worked together to host a write-a-thon and encouraged members and allies of the LGBTQ+ community to submit their stories. We talked to Chris about debuking Gen Z myths, Wattpad's values as a platform and how the campaign provided a safe platform for people's voices to be heard. You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-wattpad-ben-jerrys/ This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Chris Stefanyk, @cstefanyk
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we're chatting with Jordan Schultz from Atlas Obscura. Jordan has a Master's of Science Journalism from Northwestern. His love for both data and storytelling brought him to Atlas Obscura, where he works as the Director of Audience & Marketing. Atlas Obscura catalogs unusual and obscure travel destinations, in addition to hosting creative events for its readers and brand partners. Its team brought both passions together in their latest campaign with Chase Sapphire. The event transported readers to New York's iconic past via an after-hours ride aboard a restored MTA train from the 1940s. Each of the train's cars were themed, providing music and entertainment from an iconic 20th century decade for their riders. The train also created an enviable spectacle for onlookers on every subway platform it passed. We talked to Jordan about bringing New York's history to life, why he and his partner love grandiose Spanish door knockers and the power of a really good idea. You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-atlas-obscura-chase-sapphire/ This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Jordan Schultz, @MonroeSchultz
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we're chatting with Beckley Mason, Senior Director of Branded Content at Bleacher Report. Beckley first began writing about sports when he was coaching high school basketball; since then, he's contributed to sites like The New York Times and ESPN, eventually coming to Bleacher Report to launch their new branded content operation. His team's recent campaign, “Style Stories,” saw Bleacher Report connect with JCPenney to tell the story of NBA up-and-comers over the course of their first year as professionals. Beginning just before the NBA and NFL drafts, this program traced the athletes' development as people and fashion influencers in this crucial time period. We talked to Beckley about using fashion to express yourself, what it takes to collaborate with NBA influencers, and why a jump shot from Joel Embiid means more than a jump shot from Tim Duncan. You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-bleacher-report-jcpenney/ This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Beckley Mason, @BeckleyMason Hosted By: Jerrid Grimm, @jerridgrimm Subscribe: For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we're chatting with Mike Rothman, CEO and Co-Founder of Fatherly. Mike has been the face behind Fatherly for over six years. He created the publication as a way of addressing the deficit that he saw in helpful content for dads in the digital age. Last year, Fatherly partnered with Chrysler Pacifica for “The Family Car” campaign. The goal of the partnership was to take an out-of-the-box approach to buying a vehicle for your family by creating both practical (car seat safety tips) and tongue-in-cheek (looks dads give in the rear-view mirror) content. Eighty-one percent of Fatherly's readers with a child between the ages of zero and two had bought a car in the last year, which Mike says made the publication a perfect fit for the brand's goal of illustrating their family-friendly functionality. We spoke to Mike about how Fatherly came to be, their partnership with Chrysler and the importance of publishing content created by parents, for parents. You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-fatherly-chrysler/ This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Mike Rothman, @MJRawth Hosted By: Jerrid Grimm, @jerridgrimm Subscribe: For more of The Science of Storytelling, visit www.pressboardmedia.com
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we're chatting with two guests: Nina Van Brunt and Nick Heitz. Nina is the Executive Producer & Creative Director of Mic's Brand Newsroom, which she helped build from the ground up, and Nick is their Vice President of National Sales. Last year, Mic partnered with Dove to help them further their message that beauty should be for everyone. Working together, the two discovered a series of inspiring and unique stories of how women are challenging today's narrow beauty stereotypes. One piece, titled “Mastectomy Scars,” told the story of a woman who had a double mastectomy. The emotional and uplifting collaboration shows how a thought-provoking story can change people's minds — about a brand, a disease and about how we see beauty altogether. We talked to Nina and Nick about how their campaign with Dove came together, why every content company should build a brand newsroom and whether Jerrid is allowed to call himself a millennial. You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-mic-dove/ This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Nina Van Brunt, @ninavanbrunt; Nick Heitz, @suchgreat_heitz Hosted By: Jerrid Grimm, @jerridgrimm Subscribe: For more of The Science of Storytelling, visit
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. Today on the show, we're speaking with Tom Stern, Director of Sales for Gothamist. According to Tom, Gothamist presents the day's news in a “tongue-in-cheek and shirt-untucked fashion,” which has made it a go-to source of information for New Yorkers – or anyone who wants to be a New Yorker. Last year, the site collaborated with Blue Apron to promote their Whole30 meals. While New Yorkers are infamous for never using their kitchens, the content emphasized how easy it can be to make meals at home if you can skip a few steps like meal planning and grocery shopping. No more spending an hour waiting in line at Trader Joe's. Tom shared with us the secret sauce that makes Gothamist successful, including how sharing stories like why Cynthia Nixon's bagel order is so controversial helps them build an intimate connection with readers. You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-gothamist-blue-apron/ This podcast is brought to you by Pressboard: Connecting the World Through Stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Tom Stern Hosted By: Jerrid Grimm, @jerridgrimm Subscribe: For more of The Science of Storytelling, visit www.pressboardmedia.com
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on the show, we're chatting with Chris Sweigart, Creative Director for USA TODAY's in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he'd find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that's exactly what happened in USA Today's latest campaign with Nature's Way. Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories. We talked to Chris about taking Nature's Way back to their roots, why you shouldn't start a campaign with a "VR strategy" and how Indiana Jones inspired his career. You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/ This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Chris Sweigart, @csweigart Hosted By: Jerrid Grimm, @jerridgrimm Subscribe: For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:
Welcome to The Science of Storytelling, a Pressboard podcast! The Science of Storytelling podcast brings together the best minds in the digital publishing world to talk about how stories can change the way we think and feel. Each week, we interview a guest who's doing something new and innovative in the branded content space. We share our thoughts about the future of the industry — and content in general. From riding vintage rail cars through New York's subway system to helping top NBA prospects build their personal fashion identities, the stories they share are ground-breaking and inspirational. To subscribe, find The Science of Storytelling wherever you listen to podcasts, or go to www.pressboardmedia.com to learn more. Hosted by: Jerrid Grimm, @jerridgrimm Produced by: Leah Bjornson, @leahbjornson Design by: Philip Cheung, @PhilipCheung Music by: Kody Huard, https://soundcloud.com/kody-huard
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