Podcast appearances and mentions of Bruce Turkel

Are you not getting what you want? What could be the reason behind that? When you are living someone else life or trying to achieve someone else's dream. In this episode, Bruce Turkel, the Author of All About Them, shares his tips to help you get what you want and the reason behind why you don't get it. He also added the Importance of figuring out what you are uniquely good at. Start living your life and not someone else life today. Tune in to this episode with Bruce to know and get what you want.Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast

Bruce Turkel has helped create some of the world's most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, Miami, and many more. He is a hall of fame keynote speaker, 6x author, talented musician, doodle artist extraordinaire, and a dedicated, but fairly slow marathon runner. He's succinct, he's straightforward and one super duper marketing expert. Listen in as Lou chats with Bruce Turkel on the program about the world of marketing and branding today, current trends and the importance about retaining clients. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

In this episode of The Few Podcast, host Boo sits down with branding expert Bruce Turkel for a captivating discussion on the power of personal connection and individuality in business success and overall happiness. Bruce, known for his expertise in helping businesses understand and communicate their unique brand value, shares insights from his own journey and offers valuable lessons on finding purpose, creating effective branding strategies, and embracing one's own individual style. Join Boo and Bruce as they delve into the importance of thinking beyond the product or service being offered and building a brand that resonates with customers on a personal level.Key Lessons:Your Brand Is an Extension of You: The CEO or founder of a brand often becomes the embodiment of the brand itself. Discover how to effectively communicate your unique personal values and beliefs through your brand.Embrace Individuality: Western education systems have taught individuals to suppress their individuality in order to fit into a larger system. Explore why people are more interested in buying from individuals they connect with on a personal level, rather than just the product or service being offered.Find Your Purpose: Discover the importance of actively pursuing and defining your purpose, as it evolves and grows with time. Avoid living someone else's life and unlock your true potential by understanding who you are and why you matter.The Power of Branding: Understand the role of branding in attracting customers and creating a lasting impression. Effective branding goes beyond a good product or service – it involves creating a perception in the consumer's mind that aligns with their needs and desires.Embrace your Individual Style: Learn from Bruce's personal journey as he reflects on the value of accepting one's artistic abilities, embracing individuality, and realizing the unique qualities that make your work stand out. Discover the impact of adding your personal touch to your creative endeavors.Connect with Bruce Turkel on his website: bruceturkel.com

Welcome to our unmissable new series "Leading the Dance: Empowered Leadership in Dance Studios" Throughout this series, Cara will explore the essential elements of leadership, and guide listeners on how to develop the skills and mindset needed to become an effective leader in your dance studio. Whether you're leading a team at work or simply looking to improve your personal leadership skills, join Cara as she takes you on a journey through the world of leadership, and discover what it takes to connect and collaborate to lead. Guest host Cara Poppitt is not only one of the DSOA's industry leading coaches inside the dance studio owners Inner Circle, she is also the Founder and Artistic Director of Soul Connexion in Calgary, and the founder and CEO of the Studio Fine Arts Club.

Get ready to be inspired! Meet Cara Poppitt, studio growth coach for Dance Studio Owners Association's Inner Circle Program. With her extensive experience in owning and managing two award-winning companies, Cara is passionate about helping dance studio owners take action and achieve real results. In this session, Cara will unlock the secrets to leadership and confidence, empowering you to step up into the role of CEO of your dance studio. From the differences between management and leadership to how to develop a confident mindset, this episode covers everything you need to know to become the best leader you can be. Here are some of the topics Cara covers this week: What is the difference between management and leadership in your dance studio? How to shift your mindset to become a confident leader The importance of connecting with your values and your team Why studio owners fail to take action and how to get unstuck How to identify your strengths and how to enhance them She also shares actionable tips to help you get started and take action today! Don't miss this valuable episode and start becoming the leader your studio deserves.

As a dance studio owner, you know that your brand is essential to your success. But how do you make your brand stand out in a crowded market? Join us for an exclusive interview with branding guru Bruce Turkel. With years of experience working with top companies like Nike and Discovery Channel, Bruce knows the secrets to creating a powerful brand that resonates with customers. In this episode, you'll learn how to uncover the motivations of today's consumer, the difference between features and benefits, and how to leverage content and context to multiply your sales. Plus, discover why the traditional "Speeds & Feeds" sales strategy doesn't work anymore and how to develop a new approach that sets your studio apart.

Once you reach your goals in life, then what do you do? What's next? This question is what inspired Bruce Turkel to pivot from running a successful ad agency for decades to selling it and becoming a public speaker. He had experienced burnout as most people do in their careers and needed to change something in his life. As a public speaker, he has found ways to use all of his talents of drawing, design, and what he learned running the ad agency.In this episode of Authors Who Lead, I talk with Bruce about branding and creativity, and his newest book, “Is That All There Is? What Are You Doing for the rest of Your Life?” and how it transformed his life.Want to become a published author? Visit us at: https://authorswholead.com/

Keeping the Beat (ft. Mark Schulman)Legendary drummer and must-see speaker Mark Schulman on where music and leadership meetOPENING QUOTE:“I talk about how when I sit behind the drums, I don't just play the drums. I am the drums. And when I get up to give a speech, I don't just give a speech, I am the speech. I literally take on that persona and I allow myself to be selfless. And I'm always thinking, What can I do for you? What can I do for them? What can I do for the audience?”-Mark SchulmanGUEST BIO:Legendary drummer Mark Schulman has been the go-to drummer for Pink, Foreigner, Stevie Nicks, Beyonce, Cher, Sheryl Crow, and many more. He's been voted one of the top-three pop/rock drummers and been featured as a cover artist on Modern Drummer magazine. Now, he's also one of the most successful keynote speakers on the circuit, as well as a successful author. Links:WebsiteTwitterFacebookInstagramYouTubeLinkedInCORE TOPICS + DETAILS:[8:00] - Discipline is DisciplineDrumming or speaking, the root is the sameSuccess in one discipline doesn't always translate to success in another. But for Mark, learning to be a great drummer and learning to be a great speaker depended on the same core principles— discipline, action, and refinement over time. Mark says he's always studying, always reading, and always looking for ways to improve his content and delivery. It's that same discipline that made him one of the world's great drummers. [13:12] - The Rock Star MindsetWhere confidence meets selflessnessBeing a rock star doesn't mean being a selfish diva. In fact, the great rock stars embody two great principles— utter confidence in who they are, and the recognition that what they provide is an act of service. When Mark's onstage, either behind a drum kit or a microphone, he's there to bring something magical to the audience. Anyone, from a fresh name in speaking to a longtime expert, can embody that rock star approach.[15:10] - Speaking to the OneMark's backstage moment of intentionWhile a speaker stands in front of a crowd of dozens, hundreds, or thousands, Mark says that you have to focus on each individual audience member. Before each event, he takes a moment backstage to remind himself that he's having a series of one-on-one conversations— not delivering a message to a monolithic crowd. This helps him connect on a personal level with each person that attends his events.[33:21] - Get On That StageMark's #1 piece of advice for budding speakersYou're early in your career. You've got some early momentum. Mark's advice? “It is really all about clocking the hours on stage. You need that experience. Any chance you get with a Rotary Club, with a Moose lodge, with a Masons or church group, temple, whatever— speak, speak, speak. Whether it's for free, whether it's for money…Nothing replaces that time on stage.”RESOURCES:[7:05] Conquering Life's Stage Fright, by Mark Schulman[9:24] Bruce Turkel[29:23] Pink's Record-Breaking TourFollow Mark Schulman:WebsiteTwitterFacebookInstagramYouTubeLinkedInFollow Josh Linkner:FacebookLinkedInInstagramTwitterYouTubeABOUT MIC DROP:Brought to you by eSpeakers, hear from the world's top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests' Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it's starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by ImpactEleven.Learn more at: MicDropPodcast.comABOUT THE HOST:Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he's on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award. Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza. Learn more about Josh: JoshLinkner.comABOUT eSPEAKERS:When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often. eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements. Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.Learn more at: eSpeakers.comSPONSORED BY IMPACTELEVEN:From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees. Learn more at: impacteleven.comPRODUCED BY DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: DetroitPodcastStudios.comSHOW CREDITS:Josh Linkner: Host | josh@joshlinkner.comJoe Heaps: eSpeakers | JHeaps@eSpeakers.comConnor Trombley: Executive Producer | connor@DetroitPodcastStudios.com

You know, a lot of the classic advertising marketing men and women from yesteryear, they really struggled to connect and pivot and stay relevant and effective with a new generation of buyers and a new generation of buyer expectations. Well, my guest today, however, he kills it. He's one of the best in the business. I'm talking with my good friend, Bruce Turkell. You can find Bruce Turkel at:  https://bruceturkel.com/ https://www.linkedin.com/in/bturkel/ https://www.instagram.com/bruceturkel/?hl=en You can find David Avrin at www.davidavrin.com www.linkedin.com/in/davidavrin www.twitter.com/DavidAvrin www.facebook.com/therealdavidavrin www.instagram.com/therealdavidavrin Learn more about your ad choices. Visit megaphone.fm/adchoices

Bruce Turkel is a branding and marketing guru, motivational speaker and author of the new book, titled; Is That All There Is *Follow him on Twitter: @BruceTurkel. 4.5 Milion Americans quit jobs in November.

In today's interview, our guest is Bruce Turkel. He is a Miami Based Advertising Executive and Brand Consulting around the world. He's also keynote speaker and he has six books published. He has franchise experience, business experience, advertising experience, and today's focus is how to increase your investment, return your investment for that small business or franchise. Want to speak with a franchise specialist? Click here: https://share.hsforms.com/1ZtNM19w4R8... If you are looking for more information, you can connect with us through our networks: https://www.vettedbiz.com/ https://www.linkedin.com/company/vettedbiz/ https://www.facebook.com/vettedbiz

Today, we have the pleasure of speaking to Bruce Turkel once again! Bruce has just published his sixth book called Is That All There Is?. Bruce shares many heart-warming stories in the book about people who have made changes in their lives that are sure to move, motivate, and inspire you! In this episode, Bruce discusses his journey and his latest book. He also talks about change and figuring out what you truly want in life.  We hope that you find our conversation with Bruce Turkel as enjoyable and inspiring as we did! Bruce Turkel's bio Useful. Valuable. Enjoyable. These three words sum up Bruce Turkel's communication philosophy and style. Whether he's helping his ad agency clients develop robust, memorable brands, keeping audiences riveted and entertained during one of his many speaking engagements, writing another compelling post for his popular blog, or giving useful branding and advertising advice on a national news program, he lives and breathes this philosophy. Bruce conveys the importance of building strong brands to his clients, audiences, and readers, and shows them how to build their own brand value. Driven to see clients enjoy greater revenue by changing consumers' perceptions, Bruce employs a uniquely powerful combination of creativity and marketing acumen to help them make their brands more valuable. Bruce follows the fearless business approach of embracing what's new and adopting what works in his quest to provide outstanding value for clients and audiences. How does Bruce create successful campaigns? His first step is to understand what's always in the back of customers' minds – their own needs and wants and what you can do for them.  The personal journey that inspired Bruce to write his latest book Bruce has always been interested in the graphic arts. He studied art and design in college. Then he went to New York to work as an Assistant Art Director for an agency. He returned to Miami, worked for several art agencies, and after a few years, he started a design firm.  The business grew and eventually became a successful brand management firm with clients like Bacardi, Hasbro, Miami Tourism, Nike, and American Express. They even opened offices in Latin America.  After many years, Bruce began to find his business less and less appealing, so he decided to change. Keeping a journal Bruce's successful friends kept picking his brains and telling him how unhappy they were with what they were doing. He wondered why they were all coming to him until he realized they were doing it because they thought what he was doing was creative and fulfilling. His standard answer was to tell them to get a journal, keep notes, and write down their experiences because others might want to know about them. Bruce reinvents himself  Bruce got tired of doing the same thing over and over again. Then, it dawned on him that he was advising everyone else to do what he wanted to do, so he decided to reinvent himself and started focusing on what he truly wanted. One of the things he did was write his latest book to help people who have achieved some level of success in their lives solve the problem of “is that all there is?”. Change The internet, the democratization of information, globalization, and technological advances changed how things work. Almost overnight, anyone could buy anything from anywhere at any time, and competition grew exponentially. Also, with everyone having a smartphone, having specific knowledge about something was no longer a competitive advantage. Waiting  Because the change did not happen overnight, and there have been no cataclysmic results, most people want to wait until something better comes along before they decide to change.  Rethinking Then, the pandemic happened. Supply chains shut down instantly across the world, we could no longer travel, and almost everyone started working from home. That forced people to take a step back and rethink how they were living their lives. Bruce Turkel's book The point of Bruce's book is to give people some proven and actionable recommendations for implementing change in their lives. He advises people not to rush and to make thoughtful changes. We all want the same things Almost all of us want the same things. We want to be happy, satisfied, good providers, and live up to our values. Learning from history We can learn from history. Viktor Frankl wrote the book Man's Search for Meaning. In it, he spoke about what he experienced in concentration camps and explained that when you're powerless, everything you have can be taken away from you. What cannot be taken away, however, is how you respond. The Greek Stoics said the same thing. Know what you want Get to know yourself and what you want, even though that might not be easy to do. Figuring out what you want is usually harder than figuring out how to get it. Bruce has put many exercises he used to help his clients figure out what they wanted in his book. What matters to you? If you keep what matters to you and what your values are in mind, it will help you stay on the right path. That will also help you move forward positively. Changing beliefs Before writing his latest book, Bruce believed he had to focus all his time and effort on running his business, and he had to be the best at what he did. Now, he believes that he has to be the best at who he is. He bases his future opportunities and potential clients on the quote: “People don't choose you because of what you do. They choose you because of who you are.” Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Bruce Turkel On his Website Books mentioned: Man's Search for Meaning by Viktor Frankl What Got You Here Won't Get You There by Marshall Goldsmith    

The famous Jerry Seinfeld wrote “Is this anything?” The equally famous Bruce Turkel wrote “Is that all there is?” Rhetorical or rhetoric? Neither. Bruce Turkel makes his return to the show he helped name. So you can blame him. Tonight at 9pm ET, we'll discuss his new book and the powerful message for both business fulfillment and personal happiness. Then Tom Morris will get equally philosophical and you're not done, as our Creator, Symbolik will bring us home with his poetic wisdom. Have any questions for Bruce or want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE I'll also be giving away $JAFFE coins every episode to viewers who tune in live. My NFT has just launched and by buying this limited edition art, you'll get the e-book, as well as access to pre-tapings, audition and reunion shows. And more. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode with Bruce Turkel, international branding expert and best selling author, we discuss his latest book and key wisdom bytes about what to do with the rest of your life, universal truths about living your purpose, and deep inner work required for personal discovery. --- Support this podcast: https://anchor.fm/richard-outram/support

In this episode with Dr. Willie Jolley, motivational speaker and global branding consultant, Bruce Turkel, provides insights that educate entrepreneurs on how to brand themselves so that they become “magnets” in the marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

How can be sure that your brand communicates well with your clients? We all heard about the marketing issues even some well-known and global brands had. How can you do better with your brand? Bruce Turkel is an international expert in this field. In the interview with Niels Brabandt he shares his expertise. Your guest: Bruce Turkel Your host: Niels Brabandt / NB@NB-Networks

An effective branding strategy is the lifeblood of business success. An award-winning author, keynote speaker and one of the world's leading brand strategists shares what it takes to make your product or service a winner!

At some point in life and business, you've achieved a modicum of success then you ask yourself, “what's next?” Bruce Turkel, former ad agency owner, businessman, speaker, and author found himself asking that question, which is why he penned the book Is That All There Is? If you've wondered about your next adventure, pondered your next business endeavor, or sought motivation in mid life, this interview will speak to you.

Entrepreneur Relationship Marketing is not about something "tricky" but rather about cultivating mutually-beneficial relationships. It is about helping your audience, your customer, your clients to build their business and grow it profitably. In in video you get to find out how Entrepreneurs engage in Relationship Marketing to grow and stand out from the crowded landscape. It is not easy but. it works for the long-term. Relationship Marketing is the key to true long-term success. 00:00 Marketing & Selling 00:25 Marketing based on integrity 00:55 Slimy marketing guy 02:18 How to Start 02;42 What to look for 03:23 Where to focus 03:25 Bruce Turkel, All About Them 03:44 People with "I" Trouble 04:40 An ideal metaphor 06:03 Role of tech in relationships 06:40 How to connect To get more great tips about being an Liberty-Loving Entrepreneur and get the insights your competitors aren't getting subscribe now (don't wait for "later") : https://youtube.com/channel/UCbXsmmEY4aPH8le8Cp_RfoA?sub_confirmation=1 What is Agorapreneurs? We're a channel devoted to those with an entrepreneurial spirit who believe in freedom and liberty. If you like the idea of living a voluntary life, not initiating force or coercion, and living life peacefully, abundantly, and making a lot of money, this is the place for you! I look forward to hearing from you and getting your opinions and thoughts. Drop me a note at Terry@TerryBrock.com. Thank you for joining me today.

Bruce Turkel is a branding and marketing guru, motivational speaker and author of the new book, titled; Is That All There Is *Follow him on Twitter: @BruceTurkel. The “Great Resignation”, how and why Americans are rethinking their jobs and careers amid the pandemic.

Isolation is probably one of the worst pandemic aftershocks we're witnessing. I monitor my own sense of isolation as carefully as I monitor my information intake, social circles, sleep habits, and diet. Living solo, I make it a daily priority to visit my local coffee shop, attend regular swim team practices, and call my dear friends. More than ever, it is imperative to build meaningful networks. These support structures help us to become a better version of ourselves.  In the latest Mindful Marketer episode, creative entrepreneur, speaker, and author Bruce Turkel and I share the secrets of magnifying your personal power, the importance of connecting in a safe environment, and the miracles that happen when strong professionals come together. Click here for the replay.  Here are some key points we covered: ✔️ You need to rethink the "WHAT'S IN IT FOR ME?" mindset. Finding the best network first starts with asking, "Where can I be most helpful?" and "How can I be of value?" Intimate interactions are born by giving before receiving.  You'd be surprised what comments I hear while recruiting new members for The Marketing Growth Leaders™ private peer community. I will periodically meet a CMO who exhibits an attitude that just doesn't align with ours. I'll always remember the East Coast tech CMO who said “I will only attend peer group meetings where I'm the guest or keynote speaker.” (You cannot make this up).   ✔️ Look for four attributes in the peer group: Contacts, Skill Sets, Experiences and Talents. If people share these with you and you, in return, share these with others, your personal power magnifies exponentially.  ✔️ Be willing to ask. Be willing to let people know what it is you do, and what you need. It is okay to be vulnerable. You will build more trust that way!  Furthermore, when you face the opportunity to help others address some challenging business or personal issues, be willing to roll up your sleeves and help. In our peer groups, we pair up members who face, or have faced, similar marketing strategy, leadership, or career challenges.  ✔️ Embrace compassionate group conflict. Your group leader needs to demonstrate a history of guiding these tough conversations. Member conflict has happened a few times in my peer groups—often offline—and made the member connections stronger. It also weeded out two members who preferred to handle conflict by hiding. Again, an unwillingness to be real hinders trust and promotes superficial social networking. ✔️ "Thank you" is the currency of an organization. Bruce has a ritual that keeps groups engaged and purposeful. By saying "thank you" at the end of a meeting, members are acknowledged for providing the most help to others, and the practice establishes a giving culture. One of the qualities of a powerful leader is the ability to show benevolence to others. Peer groups set the stage for that power to express itself. Posting complaints on Twitter and Facebook, postponing difficult (live) conversations,  or silently monitoring a Slack channel are not viable alternatives. Click here for the replay.  Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. A seasoned author and livestream host, she's a member of the globally recognized Marshall Goldsmith 100 Coaches Community. Her clients include Google, Hilton, AARP, LinkedIn, and CoStar. You'll find her e-courses on LinkedIn Learning, Skillsoft, and Knowable.fyi.    Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for upcoming Life Streams.   Bruce Turkel is one of the most sought-after international speakers on branding, creativity, and innovation. He has published four insightful books on brand building. Forbes Magazine selected his most recent book, "All About Them," as one of the top ten business books of the year. Amazon listed it as #1 in customer service. Bruce is a serial entrepreneur, having created several successful companies. His advertising agency created highly effective advertising strategies and campaigns for Miami, Puerto Rico, Discovery Channel, Hasbro, Bacardi, and many more satisfied and successful clients. Website: https://bruceturkel.com/ LinkedIn: https://www.linkedin.com/in/bturkel/ ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

Miami-based Bruce Turkel, 64, is a global branding expert, riveting Keynote Speaker, and the author of five acclaimed books on branding. Bruce is a regular on-air contributor at CNN International, Fox Business, and CCTV (China Central Television). Bruce's newest book, “Is that All There is,” takes an intimate look at his own life and that of others who have reached a high level of success – and then change their lives.  How do we step away from a career that is wildly successful? What does living a little more in the moment look like? Why Peggy Lee's “Is That All There Is?” is a gloriously hopeful song! https://bruceturkel.com/ (www.bruceturkel.com)

In this episode, Howard interviews Bill Talbert, President and CEO of the Greater Miami Convention and Visitors Bureau for the past 20 years and Bruce Turkel, an expert on the drivers of economic development and a frequent guest on national news. They weigh in on the advent of videoconferencing replacing business travel during the pandemic and whether that will be an enduring change or whether business travel and face-to-face meetings will be back. If so, how or when can this happen and what will need to be different to keep people safe?

Today on the Drop In CEO podcast, Bruce Turkel shares the importance of crafting a brand message that differentiates you from others in your industry. Listen in as Deborah and Bruce discuss how to navigate uncertainty when creating your message, finding support systems who ask the right questions, and how researching the emotional connections your audience shares with your products will increase your business growth. Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, and many more. Learn more about Bruce’s Masterclass: https://togetherwithturkel.com/ Follow his blog: https://bruceturkel.com/blog/   When I began the Drop in CEO Podcast, I knew that the best advice we could ever receive was from people who had been there. Now that we're over 50 episodes in, I thought it was time to pool some of the best advice into a collection that you could use to elevate your leadership and start putting humans first. You can download the full guide here: https://bit.ly/humancentrichero See omnystudio.com/listener for privacy information.

The tables are turned as I invite the community of CoronaTV onto the show. In this case, I’m mixing in some of our regulars from the zoom after show with some previous guest favorites (which are all of them of course!) Each of my 9 guests will have a 5-minute slot to introduce the topic of their choice and then collectively, we’ll discuss. I don’t know the topics in advance; nor do I necessarily want to know them. Our lineup includes Mitch Joel, Bruce Turkel, Mark Schaefer, Laura Gassner Otting, Leslie Laredo, Maarten Albarda, Faith James, Mike Lipkin and Bob Farnham. Here are some of the highlights: (which may intrigue you but be esoteric enough to watch!) Laura - Is 2020 a mid-life crisis in of itself? This forced pause. Who moved my cheese? What if I'm Vegan? 3 C's + consonance Mitch - Transactions are the new emotions; customer service and experience is the new differentiation Bob - What will save the world is a personal and a corporate choice Mike - Healthy schizophrenia; high functioning narcissist; nostalgia is longing for a time that never was in the first place Faith - Deep gratitude; activist gratitude; fierce gratitude; entitlement Bruce - Time compression; patterns; uncover v create; NOW normal not new normal Leslie - Safety is the new sexy; personal community and corporate community yields competitive advantage Maarten - Humanity is a a fragile social contract; Proceed carefully Mark - It changed me; our pandemic v our real selves Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation with Bruce Turkel, International speaker, best selling author and serial entrepreneur, he shares his wisdom bytes on building a great brand based on his mantra "Your brand is not you." --- Support this podcast: https://anchor.fm/richard-outram/support

We have the great pleasure of speaking to an amazing person today! Bruce Turkel, the Guru of Branding, is joining us as our guest! Bruce Turkel is entertaining and educational! He plays the harmonica, and he is a Hall of Fame Speaker from the National Speakers Association. And today, he shares several different points that you can apply in your business to ensure that you connect with your audience on an emotional level before you connect with them intellectually. He tells us about three things that need to happen when you're speaking publicly, he explains how to make your scar your star, and he also tells us about the latest book he is writing. Bruce Turkel's bio Bruce Turkel has helped create some of the world's most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, and many more. You might have seen Bruce on TV. Bruce has worked with valuable brands for more than 25 years and is a frequent guest expert on the national news. He appears regularly on CNN International, MSNBC, and NPR. You may have read about Bruce. Bruce has been featured in The New York Times, Fast Company, Communication Arts, AdWeek, and Speaker Magazines. You might have heard Bruce speak. Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame. You may have read one or more of Bruce's five books. Bruce's most recent book, All About Them, was chosen by Forbes Magazine as one of their best business books. Perhaps you heard Bruce playing his harmonica. Bruce fronts the popular Miami R&B band Blackstar. You're about to meet Bruce Turkel, he's sharing some of his simple yet powerful brand-building techniques. Great brands make people feel good about themselves In Bruce Turkel's most recent book, All About Them, he explains that good brands make people feel good, but great brands make people feel good about themselves. Good marketers are talking about their consumers In the days before the internet, you had to tell people everything they needed to know about you. Today, however, people have access to all the information they want, and anyone you're dealing with can find out anything they want to know about you. So, today's best marketers are no longer talking about themselves. They are talking about their consumers. Three options Bruce explains that if you want to become a professional speaker, you have three options. The first is to land a plane on the Hudson River and save 150 people. The second is to be the President of the United States. If you can't do either of those, you will need to put in ten years of hard work. Chosen for who they are People don't choose speakers, meeting professionals, and event managers for what they do. They are chosen for who they are. The point of any talk The point of a talk is to do three things: To be entertaining, to be educational, and to be enlightening. Ultimately, the audience should leave the room transformed and aware of how that happened. Making your customers feel valued Everything you do should be to make your customers, clients, and employers feel valuable. The more valued you make them feel, the more they will want to work with you. The one question event planners need to ask the host If you, as an event organizer, want your job to be easy, just ask your client, “When this event is over, how do you want your attendees to feel? And how should they be thinking?” Making an emotional connection with your audience As a speaker, Bruce advises you to connect emotionally with your audience before making an intellectual connection with them. Bruce gets inside information from people in the audience about their businesses so that he can connect with them emotionally. He does that by taking the time to get to know them, chatting with them, and asking them why they are at the event, what they think of it, and if there is anything about the event that they don't like. This feedback is strategically gathered for the sole purpose of connecting emotionally with the audience. Talk to people about them, not about you Bruce points out that in those conversations, he talks to the people about them, and not about himself. He takes people on emotional highs and lows throughout the conversation so that they feel something because when that happens, they pay attention. Make your scar your star Your liabilities can become your assets. In learning how to turn a negative into a positive, what you consider to be your biggest liability could turn out to be your most endearing quality. Bruce Turkel's next book The title of Bruce's next book is Is That All There Is? The concept of it is that people who have reached a relative level of success and hit a hurdle in their lives need to make a change. In writing the book, Bruce interviewed people who have made a shift in their lives and could tell the story of what happened and why they did what they did, so that the readers can learn what to do when they want to make a change in their lives. Bruce Turkel has a gift for you! Send Bruce a message, and he will send you the audio version of his previous book, Building Brand Value. Just hit the contact button on his website to get your free copy. Links and resources: Bruce's Website Bruce on LinkedIn Bruce on Twitter Bruce on Instagram Bruce on YouTube All About Them by Bruce Turkel

This weekend I discovered how to find the best lobster roll in America fifty yards from my hotel. I would like to share my experience with you and why I believe out of the hundreds of lobster rolls I've had in my life around the Unites States this was by far the best! I decided this January to finally sell my house and make some major life changes. I had built it over 18 years ago and I wanted to let another family enjoy “The Goodman Groves”. Little did I know that my house would sell in three days in the middle of a global pandemic and I would have to relocate immediately. This did not leave me with much time to find my new dream location on the water. My good friend and speaker buddy Bruce Turkel suggested I give myself a chance to breathe before making a kneejerk decision, because now I was literally homeless! My whole life I have focused on solutions, not problems because anybody can point out a problem and sometimes when you're in the middle of it you can't see the solutions. I'm glad I listened to my buddy Bruce and decided to breathe and look for a short-term fix to achieve my long-term goals. Driving down Interstate 95 I decided to get off on Commercial Blvd and head towards the beach. When my car crossed over the intercoastal bridge something weird and special happened. I could literally feel the stress leaving my body. In a split second I knew I was in the right place. As I continued driving East towards the beach I looked forward and saw a sign at an archway entrance. It was the last stop sign where I was about to make a left before arriving at the beach.   The sign above the archway entrance to the beach said. Relax ... you're here Lauderdale-By-The-Sea   This was the perfect place to spend a time out. To think, regroup and design my plan to move forward. Rarely have we had an opportunity in our lives for a time out! Selling my house in the middle of a pandemic when much of life as we knew it was put on hold. This was a blessing! In fact, I found the most perfect location fifty yards from the ocean at an amazing hotel called The El Mar Boutique Hotel, where I had been the only tenant for a month. How could this get any better? Until it did! This past Saturday I was feeling a little bit down, maybe even sorry for myself because I was not making progress as rapidly as I would have liked on several projects. This is a problem for many high achievers. When I feel this way, I know I'm going to be dealing with one of my major challenges in life ... Stress eating! Oh yeah, “I eat a lot of stress along with pizza pies” as the late comedian John Candy would say. Just before I left my hotel, I was having a conversation on the phone with a friend of mine Silvia who is a fashion designer and of owner of Olivia Preckel Fashions. She was having a trunk show on Nantucket island and told me she was going to have a couple of days free before returning home. I suggested that while she was there, she get a lobster roll, because they have some of the best ones in the United States based on my travel experiences. My goal today was to learn how to find the best lobster roll in America.    Off I went walking from my new place to the downtown area which was packed on this beautiful Saturday at the beach. As I walked past multiple restaurants that I pass every day I could not decide. What was I going to stuff into my face to make me feel better? Note to anyone reading this, watching On YouTube, or listening to the podcast; the gratification is instant, but the consequences of overeating are long term. After walking by what seemed to be 20 restaurants I headed directly to my favorite sign on the beach:    Relax ... you're here Lauderdale-By-The-Sea Now you should know that just to the right of the sign is a long fishing pier heading out to the ocean. At the entrance to the pier is a small restaurant with outside tables overlooking the beach and a few tables that are inside - outside. Giving you just enough shade while allowing you the experience of sitting on the beach.   The name of the restaurant is the Anglins Beach Cafe. Out front is a chalkboard sign and the first two items on the list are New England Clam Chowder and of course a Lobster Roll! That's it, I figured I must be getting some type of message from the universe and I looked for a seat. The restaurant was doing a great job of social distancing with only three tables being used for the inside outside accommodations. I did not know what I was in for yet, however once I sat down the stress truly started to leave my body. The waitress walked over with her mask on delivering the menus to my table. I made my decision the minute I saw the sign and ordered the lobster roll. As I looked out over the ocean and the beach with distress leaving my body, I reflected on the choices I had made to take a timeout, regroup, adapt, and move forward. Sometimes, in fact most times in my experience I have found that I needed to slow down in order to move forward. This time in history would be no exception. As if the seafood heavens opened and the Angels started singing my waitress delivered the most beautiful lobster roll and plate I had ever seen. When I took my first bite of this delicious roll, looking out over the ocean and reflecting on my decisions and choices I realized I was eating the best lobster roll in America! In fact I learned how to find the best lobster roll in America. Still in deep reflection in the middle of this experience I knew there was a lesson to be learned about the best lobster roll in America. My lesson is that our experience is what we make of it! We are the captains of our ship, our lives, and our beliefs. I hope the next time or the first time you have a lobster roll it's the best one in America wherever you are in the world because the choice and experience is up to you. Keep making it happen! Dr Rick  

This weekend I discovered how to find the best lobster roll in America fifty yards from my hotel. I would like to share my experience with you and why I believe out of the hundreds of lobster rolls I've had in my life around the Unites States this was by far the best! I decided this January to finally sell my house and make some major life changes. I had built it over 18 years ago and I wanted to let another family enjoy “The Goodman Groves”. Little did I know that my house would sell in three days in the middle of a global pandemic and I would have to relocate immediately. This did not leave me with much time to find my new dream location on the water. My good friend and speaker buddy Bruce Turkel suggested I give myself a chance to breathe before making a kneejerk decision, because now I was literally homeless! My whole life I have focused on solutions, not problems because anybody can point out a problem and sometimes when you're in the middle of it you can't see the solutions. I'm glad I listened to my buddy Bruce and decided to breathe and look for a short-term fix to achieve my long-term goals. Driving down Interstate 95 I decided to get off on Commercial Blvd and head towards the beach. When my car crossed over the intercoastal bridge something weird and special happened. I could literally feel the stress leaving my body. In a split second I knew I was in the right place. As I continued driving East towards the beach I looked forward and saw a sign at an archway entrance. It was the last stop sign where I was about to make a left before arriving at the beach. The sign above the archway entrance to the beach said. Relax ... you're here Lauderdale-By-The-Sea This was the perfect place to spend a time out. To think, regroup and design my plan to move forward. Rarely have we had an opportunity in our lives for a time out! Selling my house in the middle of a pandemic when much of life as we knew it was put on hold. This was a blessing! In fact, I found the most perfect location fifty yards from the ocean at an amazing hotel called The El Mar Boutique Hotel, where I had been the only tenant for a month. How could this get any better? Until it did! This past Saturday I was feeling a little bit down, maybe even sorry for myself because I was not making progress as rapidly as I would have liked on several projects. This is a problem for many high achievers. When I feel this way, I know I'm going to be dealing with one of my major challenges in life ... Stress eating! Oh yeah, “I eat a lot of stress along with pizza pies” as the late comedian John Candy would say. Just before I left my hotel, I was having a conversation on the phone with a friend of mine Silvia who is a fashion designer and of owner of Olivia Preckel Fashions. She was having a trunk show on Nantucket island and told me she was going to have a couple of days free before returning home. I suggested that while she was there, she get a lobster roll, because they have some of the best ones in the United States based on my travel experiences. My goal today was to learn how to find the best lobster roll in America. Off I went walking from my new place to the downtown area which was packed on this beautiful Saturday at the beach. As I walked past multiple restaurants that I pass every day I could not decide. What was I going to stuff into my face to make me feel better? Note to anyone reading this, watching On YouTube, or listening to the podcast; the gratification is instant, but the consequences of overeating are long term. After walking by what seemed to be 20 restaurants I headed directly to my favorite sign on the beach: Relax ... you're here Lauderdale-By-The-Sea Now you should know that just to the right of the sign is a long fishing pier heading out to the ocean. At the entrance to the pier is a small restaurant with outside tables overlooking the beach and a few tables that are inside - outside. Giving you just enough shade while allowing you the experience of sitting on the beach. The name of the restaurant is the Anglins Beach Cafe. Out front is a chalkboard sign and the first two items on the list are New England Clam Chowder and of course a Lobster Roll! That's it, I figured I must be getting some type of message from the universe and I looked for a seat. The restaurant was doing a great job of social distancing with only three tables being used for the inside outside accommodations. I did not know what I was in for yet, however once I sat down the stress truly started to leave my body. The waitress walked over with her mask on delivering the menus to my table. I made my decision the minute I saw the sign and ordered the lobster roll. As I looked out over the ocean and the beach with distress leaving my body, I reflected on the choices I had made to take a timeout, regroup, adapt, and move forward. Sometimes, in fact most times in my experience I have found that I needed to slow down in order to move forward. This time in history would be no exception. As if the seafood heavens opened and the Angels started singing my waitress delivered the most beautiful lobster roll and plate I had ever seen. When I took my first bite of this delicious roll, looking out over the ocean and reflecting on my decisions and choices I realized I was eating the best lobster roll in America! In fact I learned how to find the best lobster roll in America. Still in deep reflection in the middle of this experience I knew there was a lesson to be learned about the best lobster roll in America. My lesson is that our experience is what we make of it! We are the captains of our ship, our lives, and our beliefs. I hope the next time or the first time you have a lobster roll it's the best one in America wherever you are in the world because the choice and experience is up to you. Keep making it happen! Dr Rick

We all work for other people’s money (as you’ve likely heard me say before). Sometimes the client expects you to care more about their problem than they do. Bruce Turkel, branding and business consultant, joins me to discuss the phenomenon of client-induced crisis, understanding client expectations, and getting to “success” by defining what “success” is for both client and service provider. Clients are people and people are pretty good at telling you what they really value — they do so with their words, actions, and definitely with their spending.

What is your actual job as a speaker and as a brand? To educate? To inform? To entertain? To make the audience feel good? Or, is it to make the audience feel good about themselves? Hall of Fame Keynote Speaker, author, and acclaimed branding expert Bruce Turkel would probably say the latter, and he tells a story on stage to back it up. Like all good stories, this one raises the stakes, because it involves Bruce’s wife! Bruce Turkel is a master at telling stories and observing the truisms of life and business and tying them back to his audience. You’ll hear this signature story and gain lots of great insights into the life of a Keynote Speaker on this episode of Standing Ovation. Find out about: Bruce shares his signature story that teaches a valuable lesson for brands and speakers alike How Bruce develops the on-stage structure of his stories How to put the audience at ease Bruce shares his opinion on stories in books vs stories on stage How Bruce uses sequences of his stories for his presentations Why it’s important to find a way to keep track of the stories you share with different audiences How Bruce started ‘The Marketing Minute’ on Instagram Bruce shares how he stores ideas and moments of inspiration for great stories Connect with Bruce Website (https://bruceturkel.com/) Facebook (https://www.facebook.com/turkelbruce/) LinkedIn (https://www.linkedin.com/in/bturkel) Twitter (https://twitter.com/BruceTurkel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Instagram (https://www.instagram.com/bruceturkel/) YouTube (https://www.youtube.com/channel/UCd6MwYlzqopL3BaS0x-fzKg) Please Support Our Show Sponsors: The sponsor of this episode is Content 10x (https://www.content10x.com/), the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message. Brand Builders Group can help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit brandbuildersgroup.com/so (http://brandbuildersgroup.com/so) to request a free call! Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees. Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com (http://www.3ringcircus.com) and use the promo code STANDING. For more information and to explore the show click here (http://www.jaybaer.com/).

There’s so much talk these days about technology, digital, mobile or social media and that’s fine. The problem is that it’s often tactics in search of strategy. So many self-proclaimed experts or gurus claim expertise in building your brand – personal or professional – using bells, whistles, gizmos and gadgets. They all gloss over an all-important word: brand. What is a brand? What are the fundamental of brand, branding and brand building and how are they changing or evolving amidst a new business Learn more about your ad choices. Visit megaphone.fm/adchoices

Die Beiträge in dieser Ausgabe sind: Ramon Ray, CSP: Sponsoren für digitale Anlässe akquirieren Jennifer Elder, CAP, CMA, CIA, CFF, CGMA, CSP: Strategische Planung und Finanzen Ann McNeill: Persönlicher Plan Marilyn Sherman, CSP, CPAE: Aktuell bleiben Bruce Turkel, CPAE: Präzise verbale und visuelle Kommunikation Ross Bernstein, CSP: Weiterempfehlungen und Testimonials nutzen

Bruce Turkel on Creativity, Celebrating Solopreneurism and Marketing

Dr. Rick Goodman and International Branding Expert and Author Bruce Turkel discuss solutions oriented leadership and what needs to happen during the coronavirus in Part 2 in this series.

Dr. Rick Goodman and International Branding Expert and Author Bruce Turkel discuss solutions oriented leadership and what needs to happen during the coronavirus in Part 2 in this series.

The coronavirus is just starting to have a major effect on our lives and our businesses in the United States. In this two part episode of The Solutions Oriented Leader Podcast Dr. Rick Goodman interviews branding expert and author Bruce Turkel about steps you can take to protect your brand during this crisis.

The coronavirus is just starting to have a major effect on our lives and our businesses in the United States. In this two part episode of The Solutions Oriented Leader Podcast Dr. Rick Goodman interviews branding expert and author Bruce Turkel about steps you can take to protect your brand during this crisis.

Bruce Turkel has worked for some of the world's most compelling brands, including Hasbro, Amex, Nike, Schwab, Citicorp, Discovery, Bacardi, HBO, Miami, and many more. Bruce is a keynote speaker, author, musician, artist, and runner who tours extensively. “figure out why you matter. Figure out why you are different, unique, special. Figure out what you bring to the table… And take that and sell that. Give that to your customers and potential customers. Take who you are, why you matter and give those skill sets to them and let them incorporate them. When you do you will create real value. More importantly you will create value that only you can provide and that's how you can build a sustainable business”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7bb

Contact info: Bruce Turkel Founder Relabrand 800 Douglas Road La Puerta Del Sol, Suite 230 Coral Gables, FL 33134 Tel: 305.476.3500 bturkel@turkelbrands.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bruce Turkel ran his own Advertising agency for over 30 years. His clients include Bacardi Rum and the city of Miami - he knows branding. Bruce also knows business and he knows where most businesses screw up. That’s why I have him on the show — to show you how to not screw up your branding outreach. Turns out, most of us talk about our function, meaning: we tell the world what we do. But in a world where function is the cost of entry, that’s old fashioned. Bruce delivers some great advice and methods that’ll help you Do Business Better, including: Understand your consumer, appeal to your consumer’s aspirations, and above all else- make your brand All About Them.

Does RESPECT exist in today’s marking and advertising world? Listen as world-leading branding expert and author, Bruce Turkel, discusses with host Mike Domitrz how respect plays a role in the media and advertising world today. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   SCROLL DOWN TO READ THE TRANSCRIPTION   BIO:  Bruce Turkel. Useful, Valuable, Enjoyable. Whether creating brands, books, or explaining brand strategy on national TV, Bruce’s energetic creativity makes brands more valuable. He’s created campaigns for AMEX, Miami, Discovery, Hasbro, Bacardi, and more. Simply put, Bruce is a brand builder, keynote speaker, TV personality, and author. Bruce appears regularly on MSNBC, CNN, and CCTV. He’s been inFast Company, The New York Times,andForbesand has authored five books on branding and creativity.   Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, Miami, and many more. He is a keynote speaker, author, musician, artist, and runner who tours extensively.   Perhaps you’ve seen Bruce on TV.He is a frequent guest expert on the national news and appears regularly on FOX Business, CNN, CBS, MSNBC, CCTV (Chinese Television) and NPR.   Perhaps you’ve read about Bruce.He has been featured inThe New York Times, Fast Company, Communication Arts, AdWeek, andSpeakermagazines.   Perhaps you’ve heard Bruce speak.He has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences around the world. In 2017 the National Speakers Association inducted Bruce into their Speaker Hall of Fame.   Perhaps you’ve read one of Bruce’s five books.His most recent book,All About Themwas chosen as one ofForbes Magazine’sbest business books of 2016.   Perhaps you’ve heard Bruce playing his harmonica.Bruce fronts the popular Miami R&B band Blackstar.   Perhaps you’ve seen Bruce’s artwork.Bruce is an incessant doodler and is famous for his caricatures of the local and national business leaders he’s worked with.   Perhaps you passed Bruce in your last marathon.He is a dedicated — but slow — runner. Meet Bruce Turkel.He is about to share some of his simple yet proven powerful brand building techniques with you.   LINK: http://www.BruceTurkel.com   Books: All About Them, Bruce Turkel Orbiting The Giant Hairball, Gordon MacKenzie Designing Your Life, Burnett & Evans READ THE FULL TRANSCRIPTION of the EPISODE HERE (or download the pdf): **IMPORTANT: This podcast episode was transcribed by a 3rd party service and so errors can occur throughout the following pages: Mike:                       Welcome to the Respect podcast. I'm your host, Mike Domitrz from MikeSpeaks.com, where we help organizations of all sizes, educational institutions, and the US military create a culture of respect. And respect is exactly what we discuss on this show, so let's get started. Mike:                       This week. We've got a very special guest also a friend of mine's, I love having friends on the show. That is Bruce Turkel. He's a brand builder, keynote speaker, TV commentator and author. If you watch any business news on cable, you've probably seen him, whether it was MSNBC, or CNNI, or Fox News in the past, you've seen this guy. I've gotten to know him and I realized he sees things others of us just don't see, and that's one of the cool things about getting to talk with Bruce. So Bruce, thank you for joining us. Bruce:                     Thanks for inviting me, Mike. You're right. It's fun to do this with friends. Mike:                       Absolutely. And you and I are going to get into a decision you've made recently and publicly, via blog. It's really powerful. Before we get into that, I want to talk about how you view respect in its role in advertising and marketing. For everybody watching and/or listening. Bruce is a guru in the marketing branding world. That's what he's known for. He's worked with some of the largest brands in the world. How do you feel that respect plays a role? Bruce:                     You know, there's two ways to look at marketing, branding. I think there's two ways to look at a lot of things. There's the positive way and there's the negative way. And you hear people talk about the negative way that advertisers and marketers try to convince people to buy things they don't want, don't need, and can't afford. And that's certainly the negative way of doing it. Or you can say the positive way, which is that advertising, marketing. Branding is the engine of the economy. It's what keeps people interested. It's what keeps people involved. It's what keeps people engaged. Bruce:                     If you're running a business, it's what allows you to actually provide the products and services that you provide, because people are interested in them. If in fact, you are consumer, it allows you to find out what's out there, what's available. It also subsidizes a lot of media that we take advantage of, whether it's radio or television, or online, or any of the things that we don't pay for. Bruce:                     Part of the reason we don't pay for that content is because of advertising and marketing/ So I, of course, prefer to look at the positive side of. That being said, then respect becomes very important, because if you're going to do this from a positive point of view, then in fact you have to be careful not to be selling people things they don't want, don't need, and can't afford. But instead, to be demonstrating to people why your client's products and services, or why your products and services actually will make your customer's life better. Bruce:                     That's what the respect is about. Now, you're providing something of value. I tell people that when I speak, when I write, when I commentate on television or when I create marketing campaigns, I want the stuff I do to be useful. I want it to be valuable. And I want it to be enjoyable. Mike:                       What- Bruce:                     In order to accomplish those things. It has to be respectful as well. Mike:                       What percentage of advertisers that you see out there, companies selling, do you feel fall into that negative stereotype that brand has such harmful viewpoint of advertising marketing that people get. You know, the old stereotype which could be unfair, that used car salesman stereotype. How many people do you feel that are out there? What percentage that is manipulative? That it's not based on respect, that it's based on emotional and psychological manipulation, just to sell? Bruce:                     Well, as soon as you use the word percentage, then you're asking for metrics that I don't actually have. I don't know what percentage. I do know that often the pieces we remember, the pieces that put a bad taste in our mouth tend to be those. I mean you used as an example, the used car salesman. Now you're thinking of the sleazy guy, the polyester jacket, the sleeves rolled up. And the guy who's just trying to get you into a car and get your money. But again, think about the other side, you have to get your kids to school. You've got to get to work. You want something safe. He wants them to reliable. A used car salesman who knows what they're doing, and is intent on providing service is not like that at all, but what do we remember? Bruce:                     We remember the negative stereotype. And there's plenty of it. Believe me, I am not making excuses for the industry or for the negative practitioners. I'm simply saying that what a lot of us do in my opinion, actually makes the world a better place. Mike:                       Oh, I agree. And that's why I said that whether it be an unfair reputation of that used car salesman, because we buy used. So I'm not somebody that runs from a used car salesman at all. If you find the right person, they're wonderful and they do take care of you very quickly. But it is, you're right, it's that negative impression people have about- Bruce:                     That's right. Mike:                       ... marketing. Because the media environment is so confrontational right now. Do you think that respect is passe? Bruce:                     Passe? No, not at all. I think respect is less and less prevalent. I think what's happened is there's an old political saying, "There's no margin in the middle." And I think what you find is a lot of the practitioners will avoid names for the sake of whoever's listening and might have an opinion different than mine. But a lot of the practitioners are using the bassist most, brutal forms of communication because they're always easier, cheaper to use, and they always hit hard. I mean, getting hit with a bat is a pretty low level communication received, right? If I want to convince you of something, I could try to convince you. I can quote the masters, I can give you good information. I can hit you with a bat and say, if you don't believe me, I'm going to hit you again. Bruce:                     It works. It just doesn't work well and it's a brutal backward facing way of getting your point across. And I think that's what we're seeing now. We're seeing that so many of these backward thinking strategies are working that people are utilizing them. So no, I don't think respect is passe at all. I think that respect right now is taking a backseat in many instances to things that maybe work a little quicker and a little stronger but don't ultimately work better. Mike:                       So there's a documentary out now, at the time we're recording this on Mr. Rogers, called "Won't You Be My Neighbor?" And this discussion is actually prevalent to that, because he talks about when TV came forward and really hit its mainstream, how it was the lowest forms of comedy the TV was turning to. The pie in the face, the violence, the cheap violence. And he was so offended that why would such a wonderful tool, why would be a wonderful medium be used at the lowest common denominator spread these messages? Mike:                       And that sort of what you're saying right now is that there's so much of that lowest level being used, that it's overwhelming. So the question became in the documentary is, can there be a place? How do you get back to that place where respect can be at the forefront where you can think at a higher intellectual level in the advertising? What do you think it would take for market advertising to have that paradigm shift, to go to a place that's really built on respect, dignity for the consumer, for people watching? Bruce:                     I think what happens is over time, technologies and use of new technologies adapt and they adapt progressively and get better and better. So when movie cameras were first created, the silent movies, all they did was record plays because plays. Because plays where the way, theater was the way you presented a story. And it never dawned on anybody that you could do something different. So what do they do? They set up the camera, they set up the tripod, and they filmed the play. Then someone said, wait a second, we don't have to keep this camera in one position. We can actually take it outdoors. Bruce:                     We don't have to make believe we're on a wagon going into the wild west, we can actually go out and film it and they went out and changed the way they did that. When television took over from movies, took over from radio rather, what did they do? They took the same radio characters, the Amos, and Andy's, and the Lucy Balls, and all of those who were on radio and they simply put them on television, because it never dawned on anybody that you could create a new paradigm, a new visual language with this new technology that you had. Bruce:                     And what we're seeing now because of where the Internet has gone, is that people are saying, "Okay, I have this new technology. I can go on a Facebook. I can go on a Linkedin and I can change people's opinions, and I ... " Same thing that marketing and advertising has always tried to do. And what did they do? They use the old tools and techniques. But over time, what happens is those things fall by the wayside as people start to see different ways of utilizing the tools. Bruce:                     Now remember, there's an old saying in marketing, "Does marketing take its cues from popular culture, or does popular culture take its cues from marketing?" Meaning, if you see somebody wearing an outfit on television that you like, do you go out and buy it? You took your cue from popular culture or are the people who were putting out popular culture walking on the streets and saying, "Oh, I like what that guy's got on, and then moving it into popular culture." Bruce:                     And my answer is, it doesn't really matter. As I see it, it's a back and forth. It's a constant give and take. So if what's going on in popular culture is of a lesser respectful nature, less of a regard for people's individual rights, people's individual space, however you choose to define it. Then you're going to see that reflected in popular culture and then of course the popular culture. And, I'm sorry, the actual culture builds on popular culture and vice versa. As you see respect returning to the mainstream, you will also see it happen more and more in marketing materials. It's a constantly moving, constantly self-perpetuating, self-feeding process. Mike:                       And what do you think it's going to take for respect to come to the forefront in either one, so that that cycle you mentioned, you know, if it comes to the forefront in society, then marketing will follow? Or if marketing leads, what do you think it's going to take for that to happen? Bruce:                     Leadership. People standing up and saying, this is the way things go. I mean, if you think about respect, if you think about respectful behavior throughout history, you can find certain benchmarks in history based on people, based on leadership. And whether its religious leadership, or political leadership, or business leadership, or technology leadership, or medical leadership, irrelevant. You can find that different fence posts, signposts rather, where respect, concern for the other became the way you get things done. Bruce:                     Conversely, you can also find times in history where the opposite was true and you can see where those trains were driven to completely mixed my metaphors. And if you think about the statues in a park, you never see a statue with a group of people pointing in a direction. In fact, the only statue I can think of with a group of people, is the flag raising in Iwo Jima where all the GIs, the marines rather, are putting the flag up. Bruce:                     Every other statute is one person, tends to be male, but that's because of the way history was written. Right? But one person on a horse with the sword pointing, because it's these leaders that show us the right way. PART 1 OF 3 ENDS [00:11:04] Bruce:                     It's these leaders that show us the right way to proceed, the right way to move forward, and the right way to behave. Unfortunately, it's also leaders who drag us backwards and show us that the other works as well. Mike:                       Yeah, my wife was driving by a billboard this weekend and stopped and took a picture because the billboard, and I'm paraphrasing, was a simple statement, but powerful. Something along the lines of, who I love should not be able to get me fired. That was the whole billboard, and you thought, "Wow, that's an important discussion," and obviously, in the line of work I do, we believe strongly in that, respect and dignity for all, but you don't see a lot of billboards like that, and if you do, it tends to be, as far as from a moral or civil comment, it tends to be of a religious organization. Bruce:                     Well remember that for a billboard to be there, someone had to pay for it. Mike:                       Right. Bruce:                     In order for it to be paid for, it has to be an institutional viewpoint. You're not going to pay for it. A billboard costs between 3, 10, 20, $30,000.00 a month. You have those good feelings, that who you love should not get you fired, but are you willing to reach into your bank account and buy that sign? You're probably not, so most opinions that you see in popular marketing tend to be institutional, businesses, governments, associations, religious institutions and so on and so forth, because they're able to put their money where their mouth is. They're able to go out to their constituents and say, "We're going to promote this viewpoint." Bruce:                     What's changed in today's society is social media. Social media has completely democratized communication, and completely democratized information, and completely democratized the individual's ability to go out and make a message, so one person can go out and say something on social media, that we never could do before. This broadcast that you and I are doing is a perfect example. Neither one of us is investing the kind of money that billboards would cost to get our opinions out there, and so what you are going to see is more and more popular speech become more and more widely disseminated. Of course when that happens, you're talking about non-sophisticated marketers, who don't understand how to use marketing tools yet, and they're out there screaming into the chasm, and hoping they hear something back, other than their echo, and what gets somebody to scream back the quickest? Being provocative, saying something that will clearly upset somebody else, that's how you get the back and forth, if you don't know how to utilize creativity, if you don't know how to utilize psychological tools and techniques to get people to pay attention. As this social media gets us more and more democratized, what you're going to see is more and more low level marketing until the populace learns how to use the tools. Mike:                       How do you, or who do you feel is a good example of somebody that is leading from a moral conviction and getting messaging out there? I can think of one. For the past decade it was the Dove campaign, and the Dove campaign had the women in underwear, and saying all shapes and sizes, that everybody is of value, that we should be able to love your body. Actually I know, Stacey, one of the original women in that campaign, is a friend, a fellow speaker, an NSA member. They were leading the way at that time. Who do you see leading the way right now? Who are some top brands that you've seen? Saying, "Hey Mike, they're taking on social issues," and in doing so maybe taking risk, but it's in alignment with what they believe institutionally. Bruce:                     Well, it's not only through marketing. It's also through corporate behavior, so for example we saw what happened when Starbucks had that issue, I believe it was in Philadelphia, where two African American patrons were waiting for a friend, didn't purchase anything. The manager called the cops, and that became a big issue, and we find that offensive on a very basic level, which is that didn't happen to the White patrons, it happened to the Black patrons, therefore we're all offended. It was offensive on even a greater level to Starbucks' authentic truth, which is they provide what they call the third space, the place you and I can go and have a meeting, and use a bathroom, and have a cup of coffee and chat, and air-conditioning and lights, the Wifi and all of that. Bruce:                     In response, Starbucks could have very easily said, Howard Schultz could have said, "It's one store. It happened once. It was in Philadelphia. We have," I don't know how many stores they have, "We have 28,000 stores around the world, come on, give us a break," but he didn't do that. Instead, what he said was, "This is unacceptable." He didn't blame the manager. He said, "We have not done our jobs making sure that everybody in our universe understands the way we treat our patrons, and therefore we are going to commit ourselves to providing a respectful environment." They closed all their stores for half a day. They did training to all of their employees. They are committed to continuing training. They've already hired 10,000 veterans. They're committed to hiring another 10,000. They're committed to hiring another 10,000 inner-city, Black, Hispanic, and other minority workers. They are committing to keeping their bathrooms open for people who don't have access to bathrooms. They are doing it on every level. It's not simply, "Look at our advertising," although the advertising reflects exactly what they're talking about, and they're not making jokes about Black coffee, you know, which they could, right, because that's the quick way to get that message out. Bruce:                     Instead, they're saying, "This is who we are. This is what matters to us, and this is what we're going to do about it." Why? One guy, it was Howard Schultz, who came back from being, he had moved from CEO to Founder, to Chairman of the Board, to whatever, but he came back and said, "No, no, no. It's not going to work this way. Here's how we're going to do it." One guy on a horse with a sword. Mike:                       Your book's all about this. Your latest book title is, All About Them, which is what we're talking about right now. They made it about their alignment of their customer, and their client, and their demographic, not about just getting out there and defending themselves, that would be all about me, right? That's not even who I am, that's one fluke like you're describing. Mike:                       When we talk about All About Them, why do you think we fall into the trap of whether you're a speaker, an expert, a big, large institution, organization of making it about ourselves, right? Look at me, look at my product. Why do we fall into that, and how can we be more aware and present to making it about them? What are steps that we can take to make sure we're making it about them every day? Bruce:                     Well there's three reasons why we do it. The first one is just personal insecurity. "Look at me. Look what I've done, because I need to build myself up. I need to feel good about myself." That's for a different show, and people with different expertise, but the other two reasons that we do it, reason number one is because in the old days, pre Internet, if you didn't blow your own horn, if you didn't tell people who you were and what you did, who was going to tell them? There was no way for anyone to find out about you. Bruce:                     If I was interested in having Mike Domitrz to come and speak at my event, how could I find out about you, other than calling you and saying, "Hey Mike, would you send me a video tape? Would you send me a brochure?" You needed to go, "Look at me. Look at me. Look at me," but today, before I call you on the phone, I know everything I want to know about you. The key is that I want to know because some people go to your website, go to YouTube, look things up. Go to Google, what we call the belt and suspender people, right, they wear both because they want every detail. Other people don't care that much. They don't bother, but you being out there yelling, "Look at me. Look at me. Look at me. Look at me," is a fool's errand because that information is available. We used to say, "Imagine if we each had a magical device that knew everything." Siri, Cortana, Google, Alexa, Echo know everything, so being out there and yelling, "Look at me," there really is no benefit to it. That's reason number two. Bruce:                     Reason number three should be the simplest one of all, no one taught you this. Nobody said, "When you're marketing, when you're branding, when you're building your business, stop talking about yourself." You know about it when you go on a date. You could be that guy on the date who says, "Yeah, I did this, then I did this, then I did this, then I did this," but you understand that if you do that, the conversation's not going to go very far, but when we talk about our businesses, nobody said to us, "Look, here's the way you do it." Bruce:                     Look at the best advertisers. Look at how they promote themselves. What you will see is, they never talk about themselves. Apple does not tell you why their computers are better. They don't talk to you about speeds and seeds. They don't talk to you about technological advances. What are they saying right now? Behind the Mac, and they show a picture of a person with a laptop. Oh, I don't want to print this so I'll open it, and they show the person behind the computer. On the billboard I saw yesterday, they guy's like this. Now you don't know what he's looking at. You don't know what this means. It could mean, "Oh my God, I just declared bankruptcy." It could be, "Oh my God, look at my new granddaughter." You have no idea, but you have been in that position before, and so they're not talking about their equipment. They're talking about you and I. They're talking about the experience of being behind the Mac. Bruce:                     When they had their campaign thing different, they didn't say, "Think different because we have an M17 megahertz processor." They talked about the people who have thought different in history. Joan of Arc, Leonardo Di Vinci, Thomas Edison, Albert Einstein, and so on and so forth, Mahatma Gandhi, Martin Luther King, and why you can be like them. Why Apple empowers you to do this. We see these messages all around us. We see the best companies, the best marketers, do it. We just have never been told, "That's how you do it." Now you've been told. Mike:                       Right. Bruce:                     That's why I wrote the book, by the way. Mike:                       Well I love that, and so pick up the book and we can all learn that. That becomes really important to talk about. How does someone help people find, like you said, you can do anything to find anything you want about people, so are you referring to the fact that you need to be serving up content, you need to be serving up valuable information? If you're going to put yourself out there, put it out there in a way that you're serving, that you're providing helpful information so that when they are searching, and they run into you, they see somebody who aligns with what they're looking for, is that what you're referencing there, versus look at me? Bruce:                     Of course. Mike:                       No, no, let me just ... Hey I've got some info., helpful information here. Bruce:                     That's right and information is only one way to look at it. It can also be entertainment. It can also be explanation. It can also be editing. I mean, for example, some of the most popular sites on the net are travel sites because when I travel somewhere, I don't know where to go, so I look for people I trust. The reason I think that Anthony Bourdain was so successful was we could relate to him. We felt his pain. We felt his normal-ness. He was one of us. [inaudible 00:21:41] what we should do. He became our editors. We went to Paris, or we went to Peking, we could see what did Anthony Bourdain suggest we do, so editing is a great thing you can provide for people. "Hey, here's what I know a lot about. Let me help you have a better experience." Travel, food, music, electronics ... PART 2 OF 3 ENDS [00:22:04] Mike:                       Food, music, electronics, software. Whatever it is you know about, providing that level of, let me help you. I use an algorithm in the book, CC 2 CC. The first CC stands for company centric, the number two stands for to, and the second CC stands for consumer centric. How do you take what you know, company centric, and how do you transfer it to your consumer? And more importantly to your potential consumer. And that's what we're talking about. Put the content out there, that there's things I want to read, because either I'm interested in the information or I find it amusing. Or I find it thought provoking, or I find it provocative. Or I find it helpful. Again, I don't know what your interests are, and you don't know what my interests are. Mike:                       But if your an expert in something, you know what it is you can provide. And you have to demonstrate to people that by interacting with you, with your materials, their lives will be better. Bruce:                     And so, is the mistake that some people are making today, in thinking when they put out an video, or they put an article, they put something out in the world, is they're thinking, what do I need to say to get attention? Versus, what is the best way I can entertain, serve those who would enjoy this the most. Bruce:                     Right instead of just saying, look at me, versus how can I be of service or of entertainment? Is that what you're referring to there? That idea that, "Hey, I'm going to do this video, because then I'll be the one everyone's talking about". Versus, "I'm going to do this video because nobody's saying this right now, and we need to have this conversation". Mike:                       So I love the word serve. Because if you say serve, that includes inform, entertain, excite, edit, whatever because it all fits under the umbrella. Yeah, you don't want to be the little kid at the pool, on the diving board going, "Look at me, look at me, look at me, look at me, look at me". And at that point there's only two things he could do to make it worth my while. He could either do a perfectly executed double back flip. Or he can jump up in the air, and belly flop and make me laugh. There's nothing else that kid's going to do that's going to make up for him interrupting me. Mike:                       Think about old school marketing, the look at me, as the foot that someone sticks out in the isle of the airplane or the movies that you trip over. It interrupts your day to day. It makes you pay attention, but it's not necessarily a good thing. And the provocative statements tend to do that. Whereas the person who says, "Oh, you're going to Des Moines, well let me tell you some great places to eat". I've never been to Des Moines before, I'm interested, I want to hear that. That will make my life better. "And when you go to this restaurant, you know what, the maître d's name is Christina, tell her I sent you and she'll take really good care of you". Wow, now I get to travel like a local, that's awesome. Very different than the person tripping you and saying, "Hey here's some coupons, when you go there you can save money on stuff". Bruce:                     Yeah. Mike:                       One's respecting your time. One's respecting your intelligence. And today's show's obviously all of our shows are all about respect. For you Bruce, who instilled respect in you the most? Through your growing up? Through your development? Through the business years? Bruce:                     There were I think probably three or four people who did it. The first two were my parents. My parents were real sticklers for this. My dad's belief was, you do the right thing, because it's the right thing to do. I remember when my friend Alan got $5 for a B and $10 for an A. And I came home, and said, "Hey, Alan just got" ... Alan wasn't that smart I don't think he got that much money, but. "Alan just got 25 bucks for his report card Dad, and looking at you owe me 70 bucks". My father looked at me like I had three heads, and he said, "What are you talking about?"I said, "You know, Alan gets $5 for a B and $10 for an A". And he said, "You're supposed to get A's, that's your job, my job is to clothe you, feed you, house you, teach you about the world. Your job is to be the best you can be. Now I'm not saying that you might not get a D occasionally, or a C and that's so terrible, but your job is to do well". There was no reason why. There was no explanation right. It was the right thing to do. And I saw my dad do that in business. And I saw my dad do that in all his social activism. Bruce:                     My parents did the first anti-segregation sit in's in the South in Miami in 1959. My parents did amazing things. My mother was just as upright, but also added an intellectual component. Where she wouldn't just say it's the right thing to do. She would give me five books that I had to go read. That explained throughout history, why these things mattered. Bruce:                     And then, when I was in the orchestra. My orchestra leader, and crazy enough, my band leader, because I was a musician in school. Both of the two of them, really instilled this idea, that music is this ideal that you strive for. And the reason you strive for it is because you have to respect everyone who's come before. The composers, the musicians, the audiences. And if you get up, and you don't do a good job, you're not only disrespecting yourself. But you're disrespecting this entire tradition of music. And you're disrespecting the people who are listening to you. They didn't say you had to be perfect. Hey we were Junior High School musicians, we weren't that good. But the point was, you're doing the best you can do, because you respect yourself. And you respect the people that you are producing this music for. And you respect everyone who's come before you and who's laid the path. So we stand on the shoulders of giants. And that's how we become giants ourselves. And I think that is a clear indication or why respect matters. Mike:                       I love that. And you spoke of your mom giving you books to read. And I know you're a big reader, obviously your book is one that we'll have a link to for everybody, All About Them. You also told me about two other books that you're a big fan of. And that is, Orbiting the Giant, I believe it is Hairball by Gordon Mackenzie. Bruce:                     Orbiting the Giant Hairball, yup. Mike:                       Yep. And Designing Your Life by Burnett and Evans. Can you explain what about these two books you love? Bruce:                     Well let me, you brought up three points. So first of all, my mother and books. I had brunch with my mother yesterday, I left with two books. I need to read The Undoing Project and The Sense of an Ending, so my mother still does that to this day. Mike:                       That's awesome. Bruce:                     Designing Your Life is sitting right on my desk. It's not because I thought you [inaudible 00:28:10]. I have notes on every single page. Designing Your Life is a great book. It simply talks about, what is it you want out of life? It was a class at Stanford that has no become the most popular class at the university. And every student is required to take it. And they make you do something that I thought was fascinating. They make you write just a 30 minute, one pager, it's easy to do. A business plan. Here's where I think my business is going. Here's what I think I want to accomplish, on and on and on. A couple of pages later, they ask you to write a life plan. Here's what I want to accomplish in my life. Here's who I want to be. And then they say, okay now put the two of them together. And you find a sense of congruity between the two. Does the business plan help you achieve what you want to do in life? Does the life plan help you decide what you want to do in business. Amazingly enough, I have never thought of that before. And my guess is, the people listening are going, "I never thought of that either". So that's why I like that book. Bruce:                     Orbiting the Giant Hairball, which is back there on my bookshelf, is a book written by the guy who was the creative director for Hallmark Cards. And he's the one who took Hallmark Cards from just having the plain, sappy greeting cards, to all those little wacky cards. And cards that talk to different groups, and different people and different interested. And the entire book is about moving forward towards being the ultimate manifestation of who you are. And why you matter. While bureaucracy, entropy, all the other forces try to drag you back. Accept even though those are big words, by the title of the book, Orbiting the Giant Hairball, you can tell that he doesn't take it seriously. And so he's talking all the time about Why you matter. Why Earth matters. Why music matters. Why you need to express who you are. And it's just really an inspirational and a wonderful, wonderful book. Mike:                       I love it. Thank you so much for sharing your brilliance with us, Bruce. I know you and I just recently got to spend a little time together. And being around you, your energy, your spirit, your brilliance is always awesome. So thank you. Bruce:                     Wow. Thank you. Mike:                       Absolutely. And for everyone listening, remember you can join us on Facebook at our discussion group. So it's The Respect Podcast Discussion Group and really dive into your favorite parts that were shared today by Bruce. Insights maybe to check those books out. But let us know what you loved. That's on the Facebook discussion group for The Respect Podcast. Mike:                       Thank you for joining us for this episode of The Respect Podcast. Which was sponsored by The Date Safe Project at datesafeproject.org. And remember you can always find me at mikespeaks.com. PART 3 OF 3 ENDS [00:30:55]  

Whether helping clients, keeping audiences riveted, writing another compelling blog post or giving useful branding advice on a national news program, Bruce Turkel lives and breathes this philosophy. His agency, Turkel Brands, has created remarkably effective campaigns for leading brands such as American Express, Bacardi and Discovery Networks. Bruce Turkel is a master at making brands more valuable. On top of that, he's an author of 5 books and an enthusiastic personality -- this is not an episode you want to miss!

Whether helping clients, keeping audiences riveted, writing another compelling blog post or giving useful branding advice on a national news program, Bruce Turkel lives and breathes this philosophy. His agency, Turkel Brands, has created remarkably effective campaigns for leading brands such as American Express, Bacardi and Discovery Networks. Bruce Turkel is a master at making brands more valuable. On top of that, he's an author of 5 books and an enthusiastic personality -- this is not an episode you want to miss!

Whether helping clients, keeping audiences riveted, writing another compelling blog post or giving useful branding advice on a national news program, Bruce Turkel lives and breathes this philosophy. His agency, Turkel Brands, has created remarkably effective campaigns for leading brands such as American Express, Bacardi and Discovery Networks. Bruce Turkel is a master at making brands more valuable. On top of that, he's an author of 5 books and an enthusiastic personality -- this is not an episode you want to miss!

Whether helping clients, keeping audiences riveted, writing another compelling blog post or giving useful branding advice on a national news program, Bruce Turkel lives and breathes this philosophy. His agency, Turkel Brands, has created remarkably effective campaigns for leading brands such as American Express, Bacardi and Discovery Networks. Bruce Turkel is a master at making brands more valuable. On top of that, he's an author of 5 books and an enthusiastic personality -- this is not an episode you want to miss!

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

In an age of multiplying devices, platforms and social media channels - it can be tempting to forget the classic lessons of marketing and branding. On a recent trip to Miami, I caught up with Bruce Turkel, an author and marketing guru who has helped some of the world’s leading brands including Hasbro, Nike, American Express and Citicorp. We chatted about the challenges of marketing in this new fluid digital environment, and why some things - like discovering the authentic truth of your brand - will never change.

All About Them with Bruce TurkelThe best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce is a branding expert who makes his clients’ brands more valuable. He’s worked with some of the world’s most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies.and hundreds of conferences. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. He has published four books on advertising including his latest – All About Them. http://bruceturkel.com Unbound: A Story of Snow and Self-Discovery with Steph JaggerA young woman follows winter across five continents on a physical and spiritual journey that tests her body and soul, in this transformative memoir, full of heart and courage, that speaks to the adventurousness in all of us. Steph Jagger quits her job, takes a second mortgage on her house, sells everything except for her ski equipment and her laptop and buys a plane ticket. For the next year, she will follow winter across five continents on a mission the break the world record for most vertical feet skied in a year. Electrifying, heartfelt, and full of humor, Unbound is Steph’s story—an odyssey of courage and self-discovery that, like Wild and Eat, Pray, Love, will inspire others to remove their own restraining devices and pursue the life they are meant to lead. http://www.stephjagger.com The Book of Hygge: The Danish Art of Contentment, Comfort and Connection with Louisa Thomsen BritsThe centuries-old Danish tradition of hygge (pronounced "hoo-gah") comes from a country frequently ranked by United Nations surveys as the happiest country on Earth, and its unique culture of emotional warmth, mindful attention, and appreciation, is becoming increasingly familiar to an international audience. In our busy lives, hygge is a brief, restorative pause—taking time to slow down and enjoy life with the people you love, an experience of belonging to the moment and to each other. Author Louisa Thomsen Brits, who is half-Danish and half-British, offers reflections on the long history, meaning, and spiritual underpinnings of hygge, as well as steps to incorporate the practice into the everyday. http://hygge.co Instagram & Twitter: @louisa_thomsen_brits

Bruce Turkel is one of the smartest branding guys I know. He's a fellow member of the National Speakers Association, he plays a mean harmonica, and his books make me smarter - after they make me laugh. His new book All About Them is another smash hit! It's a fast, entertaining read that will teach you something if you're not careful. Bruce and I talked about his new book, customer service, branding, and so much more. You won't want to miss this conversation. More about Bruce Turkel Bruce Turkel has helped create some of the world’s most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. Connect with Bruce Turkel Buy your copy of All About Them Watch Bruce's TEDx talk Read Bruce Turkel's blog

Bruce Turkel, CEO of Turkel Brands, joins the Social Pros Podcast to discuss the “all about them” phenomenon and why social marketing is no longer about your client. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStu [...]

What is branding? Branding is the relationship between you and your customer that does two vital things. Do you know what they are and why they are so important in the digital age? Today’s guest is Bruce Turkel, a branding and design expert who has written a great new book, “It’s All About Them.” Bruce takes us deep into the way consumers today think, what really makes a difference to them when it comes to purchasing decisions, and how salespeople and business owners need to think differently about what they offer as goods and services. You’ll come away from this conversation thinking differently about what it means to deliver value and build a brand in the modern world. No question. Bruce Turkel: What Is Branding and What Makes For a Great Brand Today? - Episode 72Click To Tweet What difference does it make to brands that the world is hyper-connected? When you live in a world where most people are able to connect to the internet you’ve got to realize that there is more competition for the attention of your consumers than ever before. And that’s the world we live in today. Brands especially need to be aware that whatever they do, someone else does it. And the interconnected world we live in makes it possible that they can do it with the same level of quality you do. So what is left to make you stand out from that massive crowd? Bruce Turkel is a branding expert who is on today’s episode of In The Arena, and he’s got the answers to that question. Branding is the relationship between you and the customer that does these 2 things: What is branding? It’s NOT the color shirt you wear. It’s also not the style sheet you use to ensure that everything you create looks the same. Branding is the relationship between you and your customer and it does 2 vital things: #1 - It reinforces the purchase they make. But more importantly, #2 - It pre-inforces the purchase. What does that mean? It’s an amazing and powerful concept that Bruce Turkel unpacks for us on this episode, so be sure you take the time to listen, learn, and transform your sales numbers by applying what you learn. Branding is the relationship between you and the customer that does these 2 things:Click To Tweet Why today’s consumer tells people who they are by what they consume. It used to be that people represented who they were by the style or look of clothing they wore. And while that’s still true to a degree, it’s less about the style these days and more about the brand. Today’s consumer tells who they are by what they consume, what they purchase. Just look around next time you’re in Starbucks and see how many glowing white apples you see looking back at you. What does that say about the person sitting at the computer? On this episode of In The Arena, you’re going to learn how to leverage this fact to your advantage in the way you approach and do sales. You won’t want to miss it. Why content is no longer king and what you must do about it. For a very long time, we’ve heard that content is king. And for most of the time, we’ve heard it the statement has been true. But something has changed in the world since that phrase was coined. The internet has connected everyone and given the ability to create content to everyone. Yes, everyone. That means that content is no longer king, it’s just the price of admission. On this episode, you’re going to hear Bruce Turkel expand on that idea and tell how you’ve got to raise the level of what you bring to the party in a variety of ways if you are going to be one of the brands that succeeds in the new world we live in. Why content is no longer king and what you must do about itClick To Tweet Outline of this great episode [3:20] Anthony’s introduction to Bruce Turkel [4:56] How Bruce got started in design and branding. [9:24] Why is nobody happy and what does it have to do with sales? [12:20] What are the outcomes for business in a hyper connected world? [15:31] What does the word “branding” really mea...

Bruce Turkel has helped create some of the world's most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. Show Highlights: Everyone's trying to do something and nothing happens until something gets sold. @BruceTurkelStop talking about yourself, start talking about your audience. @BruceTurkelThe biggest problem is that people jump to “ready, aim, fire” before they figure out why they matter. @BruceTurkelInstead of trying to be unique, try to find your POD: point of difference and point of distinction. @BruceTurkelAim not to be perfect or unique but different and distinct. @BruceTurkelDoing all the things that we have to do keeps us from doing the things we need to do. @BruceTurkelWho does your customer want to be? @BruceTurkelDon't try to sell your customer what they're buying. Sell them who they will be AFTER they've purchased your product. @BruceTurkelA good brand makes you feel good; a great brand makes you feel good about you. @BruceTurkelDon't think just about what you do but how what you do exists in the context of who your customer is and why they matter. @BruceTurkel Click here for more information about Bruce and to grab your own copy of All About Them. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Sales, Business, Branding, Influence, Leadership Summary   Exactly how important is it that we watch our … personal pronouns? We'll look at that in our Thought of the Day. And later in our interview segment, we learn from branding expert Bruce Turkel why our “brand” is not about us. It's actually all about THEM. That also happens to be the name of his terrific new book. That and more on today's show. Bob's Thought of the Day   You'll discover:   Why we shouldn't focus on ourselves or even our product when writing a sales letter … but what we should focus on instead. A compelling story from Bob and John David Mann's book The Go-Giver Leader that illustrates how we get sidetracked into thinking it's about us. Why focusing on ourselves in the sales process makes us less effective as influencers.   Interview with Bruce Turkel   You'll discover:   Why the focus should not be what the brand is about, but rather who it is about. How branding both reinforces what you do, but also “pre-inforces” what you do. Why a good brand makes you feel good, but a great brand makes you feel good about yourself. What Bruce means by “Prius” politics, and the steps you should take to make things right when you make a mistake. Great advice from Oscar Wilde: “Be yourself … everyone else is already taken.”   Click to Tweet   Discover why your brand is not about you … it's all about THEM. @BruceTurkel #branding A good brand makes people feel good. A great brand makes people feel good about themselves! @BruceTurkel #branding You don't get in trouble for the crime, you get in trouble with the cover-up. @BruceTurkel #branding   Interview Links   TurkelTalks.com All About THEM: Grow Your Business by Focusing on Others by Bruce Turkel Building Brand Value: Seven Simple Steps to Profitable Communications by Bruce Turkel Brain Darts by Bruce Turkel Resources   GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Shep speaks with branding expert, author, and professional speaker Bruce Turkel about how to brand your company for customer service. Bruce shares important tips and tools from his new book, “All About Them,” as they discuss the influence your customers have on your brand and how properly branding your company is essential for success. Listen to this episode of Amazing Business Radio and learn how to build your brand and reputation with your customers. The books may be titled, “All About Them,” but this episode is all about you! Learn more about your ad choices. Visit megaphone.fm/adchoices

Shep Hyken speaks with Bruce Turkel, branding guru, speaker and author, about the seven steps to building your brand. Bruce has helped to create some of the world's most compelling brands. Bruce defines branding as the feeling of your company that precedes you into the room and stays after you leave. If you want to know how to define your brand and your authentic truth, then tune in to listen to what Bruce has to say. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bruce Turkel  joins host Craig Price to discuss how speakers can improve the branding of themselves and their business You can learn more about Bruce at http://www.BruceTurkel.com   What is Cigar PEG? It's a 501(c)3 charity founded by Ed Rigsbee dedicated to making a difference by employing "Philanthropy through Fun." Each week Ed will be assigning Craig with a mission. Maybe it's to introduce you to some of the Cigar PEG staff or some of our High Roller contributors. Maybe it's one of our many donors who support us year after year, maybe it's just for fun! But just like Cigar PEG itself, we hope you have fun and learn something new. Join the Facebook and the LinkedIn groups as well as subscribing to iTunes to make sure you don't miss an episode.