Podcasts about beauty is your business

In this episode Damyan's guest is April Franzino - beauty director of 3 different magazines and podcast host of Beauty Is Your Business. They discuss beauty trends and go behind-the-scenes of how skincare & beauty news are made. Damyan Nikolov is a host, entrepreneur and a skincare formulator. He is the founder of Open Formula - clinical skincare for every budget. Check it out at https://www.openformula.com Ask him anything at ask@openformula.com or on Instagram @damyannikolov

Finding the secret sauce in a large industry might seem like a challenge. But for the Co-founder and President of Tracie Martyn Beauty, Marius Morariu, that "sauce" might not be so secret. The "Tesla of Skincare" has made an impression with the most discerning clients in the beauty market, and Marius has realized that empowering them with the whole sense of beauty is a key to success. Marius shares the story on "Beauty Is Your Business" podcast.

Hiring and development issues for beauty companies, how to build and design online experiences for beauty and scent… Valerie Hoecke, Chief Digital Officer of LVMH Perfumes and Cosmetics, joins Rob Sanchez on location at eTail West in Palm Springs, CA. In this episode: How LVMH’s mission at conferences like eTail West is to recruit digital talent—raising visibility and connecting with vendors Speaking about humanizing brands, personalization and then social media in beauty Why influencers are so important in b beauty Mining data and social listening Creating inspired products and keeping that while being more data-driven in all ways Cracking the ownership of data Rich opportunities and tools becoming marketplace sand media platforms Waiting for Smell-o-vision? Augmented reality could make many things possible in beauty and for LVMH brands The psychology of scent LVMH’s many amazing brands with wide diversity The post Valerie Hoecke of LVMH Perfumes and Cosmetics – Building Talent, Building Experiences appeared first on Beauty Is Your Business.

Diving deeper into Wander Beauty with Divya Gugnani… About a year ago, we heard from Divya Gugnani—one of the co-founders of Wander Beauty, the first travel-inspired, luxury color cosmetics experience, with deluxe products made of high performance and cruelty free formulas. The conversation focused on Wander Beauty’s fewer, better, multitasking beauty essentials to keep consumers beautiful on the go. Recently, MouthMedia Network CEO Rob Sanchez (who actually was one of the original hosts of Beauty Is Your Business), caught up with Divya in Palms Springs CA at eTail West to have a conversation focused about innovation, solving pain points, and psychology in growing a beauty brand, along with the relationship between content creation and brand — plus how the business accomplished product testing with Wander Beauties. Note: you will also soon be able to hear from Divya and her cofounder Lindsay Ellingson about their full entrepreneurial journey as female founders on an upcoming episode of the Entreprenista podcast presented by Socialfly on MouthMedia Network.In this episode: Why Wander Beauty sees value in eTail West, powering more personalized and mobile commerce Content creation and brand Divya on watching her mother transform from a stay-at-home mom to “glamorous diva” in ten minutes Clean beauty and diversity should be a constant Loving travel and beauty and wanting real women to feel good about themselves with clean beauty to be able to do that Challenges to building the products and understanding the process and regulatory around beauty multitaskers Anything you create and put it out there it should be 360 innovation Finding pain points and innovated around those through extensively involving clients in the journey with them Why its tough to innovate in beauty, how chemists want to do it in the easiest possible way, and why Wander Beauty did a lot of product development in Korea Owning all pieces of the supply chain so it is transparent and the company can refine the process Testing with real women – Wander Beauties Being a “grass roots” company How it is actually largely psychological, and how consumers are being tied to brand psychologically because of sharing values The importance of not rushing it, doing it at a pace with which you can control quality Thoughtful packaging and formulasthat keep ingredients fresh Authentic creative and empowering existing customers and influencers Creating a “wanderland” moment of luxury and good feeling The post Divya Gugnani of Wander Beauty – Catching Up at eTail West appeared first on Beauty Is Your Business.

Transitioning between mass and prestige beauty brands, translating a brand across the globe into booming markets like China, and driving home the lasting impact of the original beauty pioneers… Kiva Silberfeld, Vice President of Global integrated Marketing for the global beauty brand Elizabeth Arden, joins April Franzino, Karen Moon, and Abby Wallach in the MouthMedia Network studio powered by Sennheiser. In this episode: Kiva on playing working with some of the biggest brands, going to law school, having a mother in the business, and how her sister is a beauty editor How she started with Estee Lauder Working in two different segments off the market Getting consumers excited over and over again for a product that has such longevity and staying power Growing into one of the biggest markets — China Longevity of brands marks the quality of brand and the innovation How more and more younger women are discovering and liking the Elizabeth Arden brand Starting with red lipstick, why Kiva wears it every day, and the connection of red lipstick for equal rights Pink lipstick this year, for women gender equality A desire to share the history of brand, and why Reese Witherspopon was a good choice as a spokesperson How Elizabeth Arden is the only beauty conglomerate in the world with a female CEO Different cultures use a different number of steps in beauty regimens The change in the Chinese opportunity The importance in being current on mobile in Asia In China, better performance when a woman is with a man vs. a woman alone Beauty on Amazon – strategy and opportunity Counterfeiting the biggest issue with fragrance A daily bath as meditation The post Kiva Silberfeld of Elizabeth Arden – Red Lipstick, Celebrating Women, and China appeared first on Beauty Is Your Business.

A former stand-up comedian sees how blowouts happen backstage so fast, and an opportunity to bring that quality and speed to any girl on the go with Glam&Go. Erika Wasser’s company is disrupting the fast lane for beauty blowouts with a nationwide chain of hair salons. She’s putting her product in front of some of the most heavily trafficked area in New York, from health clubs to hotels, and wherever women might be looking for a fast bit of glam. Erika Wasser, Founder/CEO of Glam&Go, joins Abby Wallach and guest host Stephanie Flor (Around the World Beauty) in the MouthMedia Network studio powered by Sennheiser.In this episode: How Erika’s past working in standup and as a TV host gave her the inspiration to start Glam&Go Building a brand from a paper sign up sheet in a gym locker room to a chain of stores How a writeup in The New York Times gave the business the expose necessary to move to the next step Learning to listen to client demands to offer new services Erika walks us through Glam&Go’s subscription-based service, and what led to this business model Erika’s pragmatic approach to deciding which cities the brand has expanded into Things Erika wishes she knew when she started the company Erika’s shares some of her other endeavors, including a Rosé brand What about Glam&Go has made it possible for them to open so many locations in such a short period of time The team behind Erika that has helped make all this possible Erika’s vision for Glam&Go’s future Hiring employees for the first time, and how Glam&Go has managed to have such low turnover The excitement of building out in new locations that are wildly different Plus, Erika’s favorite restaurants and her favorite travel destinations The post Erika Wasser of Glam&Go – Living Your Best Life with a Fast Bit of Glam appeared first on Beauty Is Your Business.

Imagine being the face of a highly successful beauty brand–and then taking on a new frontier by starting a new brand, from scratch, solo. Dr. Robb was the founder of Clarasonic, and is now preparing to launch his own super secret brand, a new device with a new formula. Dr. Robb Akridge (a.k.a. Dr. Robb) co-founder of Pacific Bioscience Laboratories, joins April Franzino, Abby Wallach, and guest host Stephanie Flor (Around the World Beauty) in the MouthMedia Network studio powered by Sennheiser. In this episode: Dr. Robb’s background in researching vaccines to cure AIDS, to working for Phillips and Clarisonic How Dr. Robb’s restless need to solve problems has led to his many career changes, and what about Clarisonic has made it his longest ongoing job The issues in the skin care industry that need to be addressed The lessons Dr. Robb learned working the floors at trade shows The process of developing the Clarisonic Dealing with knockoff products Dr. Robb’s new venture, REA Innovations, and what it’s like starting a new company in 2019 versus when he was working on Clarisonic The long road ahead to develop a new, exciting, and effective product The difference between the old retail pyramid model of sales and the current climate REA Innovations will be entering into How to position your product towards educated consumers Dr. Robb’s biggest “aha!” Moment The similarities between the food and beauty industries Plus, we get personal and learn Dr. Robb’s favorite foods, and what music he loves The post Dr. Robb – Super Secret Skin Care appeared first on Beauty Is Your Business.

Why the iconic New York City apothecary is anything but old-fashioned, focusing on consumer experience, partnerships with beauty brands, and keeping up with changes in the industry… Ian Ginsberg, President of C.O. Bigelow Apothecaries (the oldest apothecary in America) joins Abby Wallach and guest host Kelly Kovack (Beauty Matter) in the MouthMedia Network studio powered by Sennheiser.In this episode: A musician who went to pharmacy school Focusing on what happens when you walk in the door, and the consumer experience Focusing on beauty ay Bigelow Apothecary Making a catalogue Developing a brand Using ingredients and recipes from the 1800s Decisions on which brands carry, and How Ian is fascinated by stories and other multigenerational companies Keeping with changes in the industry More volume per brands because of fewer brands Great brands have passion great story, packaging It is a marriage with brands — working together and help them with tools and support People are not loyal in face care—a lot of work to create any success Why the idea of an indie beauty trend may be laughable A passion in music The post Ian Ginsberg of Bigelow Apothecary – Is The Oldest Apothecary the Future of Beauty Retail? appeared first on Beauty Is Your Business.

A natural born writer rose from staff to editor chief and publisher to one of the first online beauty magazines… B. Kim Taylor, Publisher of BeautyNewsNYC.com (the “first online beauty magazine”), joins Karen Moon and Abby Wallach in the MouthMedia Network studio powered by Sennheiser.In this episode: The first online beauty publisher How beauty media industry has changed How she became an owner of Beauty News Bringing in more indie and natural brands, whole body beauty, looking at a broader definition of beauty More native advertising More USA vs. international Liking things made locally in NYC How to stand out as a brand for coverage when pitching, starting with benefit The current state of journalism Celebrating accomplished women Books coming up, and a play about homelessness Different contributors that have their own tone and voice Many publications turning toward a more conversational tone How journalism might change in the future Footnotes, fact-checking and advice for aspiring writers Favorite books and the screenwriting process The post B. Kim Taylor of Beauty News NYC – Beautiful Stories appeared first on Beauty Is Your Business.

A veteran beauty expert and author shares insider secrets on what women want and how to look beautiful inside and out… Andrea Pomerantz Lustig, Author of HOW TO LOOK EXPENSIVE; Contributing beauty editor, GLAMOUR Magazine, joins Abby Wallach, April Franzino, and Regina Gwynn in the MouthMedia Network studio powered by Sennheiser.In this episode: Andrea as an early beauty blogger, worked at Glamour and Cosmopolitan, Sephora.com How skin care and wellness both huge Aging has changed so much that there’s a new way to look old Making friends and doing secrets in a newsletter that became popular and evolved into a blog Agelessness, and aging in the public eye Little secrets on how to look expensive Hair color, and the Blush Sandwich When you’re comfortable in your own hair,  you’re comfortable in your own skin Glow older not grow older The ability to express yourself in ways you couldn’t before How beauty is power A tip for lashes What getting your money’s worth really meant The rules of beauty are changing Andrea Lustig How to look expensive The post Andrea Pomerantz Lustig – Beauty Is Power appeared first on Beauty Is Your Business.

A lawyer’s perspective on the legal issues facing the beauty industry today, and what the Kardashian Empire, intellectual property, and the beauty industry have in common… Jenny Odegard, Attorney at Law and Founder of Odegard Law (a boutique New York law firm specializing in consulting with creative professionals), joins Karen Moon and Regina Gwynn in the MouthMedia Network studio powered by Sennheiser.In this episode: Odegard Law’s focus, boutique law firm, two partners Intellectual property protection Why Odegard went into law, and how it is a really powerful tool set How it is important to learn about landscape you are in Re-entering and finding impartial professionals when you go into something you don’t understand Often conventional wisdom may not actually apply Why Odegard may discourage S-Corps for many smaller companies The Kardashian “empire” as a general case study in intellectual property law Laws regarding testimonials and truth in advertising Being in an all-women’s space The post 074 – Jenny Odegard, Attorney at Law – A Powerful Tool Set for Creative Entrepreneurs appeared first on Beauty Is Your Business.

Turning tragedy into a successful indie natural beauty brand… Francesco Clark, Founder and CEO of Clark’s Botanicals (natural skin care including anti-aging treatments, cleansers & scrubs, lip treatments, acne treatment, moisturizing creams, anti-aging serum) joins Abby Wallach and guest host Kelly Kovack in the MouthMedia Network studio powered by Sennheiser.In this episode: A horrible accidentleaves Francesco paralyzed The moment when he no longer felt alone or hopeless Why not believing a surgeon actually created a path for progress When his skin stopped reacting to temperature or behaving correctly, and he looked much older Falling into a deep depression The impact of the death of Christopher Reeve on Francesco Facing his biggest fear and interacting with strangers post-accident Experimental stem cell surgery in China helped him regain much function Looking at tonics was a distraction, in the kitchen working on skin remedies trying to feel good again Never had an intention of starting a business His father’s chemotherapy patients and giving it to them for free A special home-cooked snack How the indie beauty industry has changed since launching his company Owning up to who you are with messaging Looking at partners who can help you have sustained economic growth Why Francesco actually answers the phone himself and why he has a 98% retention rate Winning an award Succeeding despite no financial backing for the brand, his brother and him working out of the basement What it means to get someone to convert from their moisturizer to his Revenue has doubled year over year How a sense of family has extended to the people works with now The “tight bubble” The joy of bad karaoke Why going to the office makes Francesco feel better The secret ingredient to a successful indie business The post 073 – Francesco Clark of Clark Botanicals – Skincare Superman appeared first on Beauty Is Your Business.

Managing sales reps while training, planning, and nurturing in-store retailer relationships… Kristy Engels, SVP Marketing & Brand Strategy for Beauty Barrage (an outsourced sales force for beauty brand) joins Regina Gwynn, April Franzino, and Abby Wallach in the MouthMedia Network studio powered by Sennheiser.In this episode: Over 300 people servicing 3,000 doors, training in-store for brands People like to understand a product, how to use it, what’s in it for them A secret sauce for success in store for brands An unusual start with the company for Kristy The genesis of the company Looking at sales data, working as a strategic partner, looking at plan and determining where the best ROI can be in which locations Sales Analysis Looking at ROI at store level, with a halo effect A new way of tackling business In store education, how they are different Can help alleviate having to staff internally for this Cost savings and strategic partner Kristyn used to produce music and photography in entertainment work such as some Seinfeld images, then worked as chair and makeup agent Doing a lot of content marketing before it was a buzzword Really interesting partnerships Having to get really to creative to get seen Customer knowledge they are coming in with challenges you to raise your level of education The post 072 – Kristy Engels of Beauty Barrage – Secret Store Success Sauce for Brands appeared first on Beauty Is Your Business.

Taking on the big challenges of going au natural with big results, coming from a legacy of spa skincare pioneers, unplugging for beauty, and making natural skincare that really works… Rochelle Jacobs, Owner/Co-Creator of  of June Jacobs Spa Collection and Naturally Serious Skincare, joins April Franzino, Abby Wallach, and Regina Gwynn in the MouthMedia Network studio powered by Sennheiser.In this episode: A family history in beauty Rochelle’s mother’s experience for over 30 years Mesmerized by natural skin care products the family made How the products make you look beautiful, radiant How the company took the top 6 ingredients from her family’s homemade skincare products and created a patented blend Why she followed her mother’s footsteps after a corporate finance career start The most extensive list of banned Product assortment The most underestimated product in a regimen Creating a digital brand first What sets the products apart Packaging moving toward sustainability Working with Sephora Being able to make quick changes The post 071 – Rochelle Jacobs of June Jacobs Spa Collection and Naturally Serious Skincare – Natural Beauty appeared first on Beauty Is Your Business.

Building a hair care line that organically captures the technical and creative skills of a high-end celebrity colorist and actually getting it into a high end retailer… Rita Hazan (hair colorist known for her work with celebrities, and is the owner of the Rita Hazan Salon in NYC) joins Regina Gwynn, Abby Wallach, and April Franzino in the MouthMedia Network studio powered by Sennheiser.In this episode: Rita being blessed at young age to know what she wanted to do, and being in NYC to hustle and pursue her dream Understanding many aspects, the type of water, where you live, other chemicals being used, and each chemical matters First client Mariah Carey, needed a new look Creating a look with JLo Flying across the ocean to work with Madonna Creating a new product that is magnificent The biggest question is: what can you do at home in-between coloring, and big corporations didn’t have a solution for it Her proudest moment in her beauty history A weekly remedy— technology——manipulated Ph balance, working with hair cuticle The little can that could Getting her line into Sephora Why glossing your hair matters Girl talk A hot hair color of the moment That time Rita created a one-time best hair color ever for Jessica Simpson at a party The post 070 – Rita Hazan – The Business and Technology of Hair Color appeared first on Beauty Is Your Business.

An insiders look into influencer marketing and the do’s and don’ts of tapping into the multicultural consumer… Danielle Alvarez, Founder of The Bonita Project (a marketing, public relations, and influencer marketing agency focusing on multicultural), joins Karen Moon and guest hosts Stephanie Flor and Deanna Utroske in the MouthMedia Network studio powered by SennheiserIn this episode: From former beauty PR agency, leading multicultural efforts, largely Hispanic Own business came out of nowhere Her first client for The Bonita Project Cater to beauty and speak to both audiences Hispanic market Bonita is a compliment Budget for brands in multicultural Mailers still hugely used Being careful of skin tones in ads, diversity important Influencers, PR in a new world Staying in touch with people, growing her network, The Wing workspace for women Deskside – editors desk appointment still important? Sliding into DM? Mobile phone habits? Innovation in other countries as a passion Influencers in other countries and relevant economics Peruvian background Digging and doing research with influencers is crucial From Danielle’s bio: As a result of gaining a deep understanding of the nuances of the cross-cultural consumer, Danielle decided to aim even higher and launch The Bonita Project where she bridges the gap between general and multicultural markets to build buzz for her brands and create a detailed, creative, and inclusive PR strategy for every client. The post 069 – Danielle Alvarez of The Bonita Project – Breaking the Beauty Barriers appeared first on Beauty Is Your Business.

Corporate wellness membership that incentivizes and rewards employees’ healthy behavior… Erika Zauner, Founder/CEO of HealthKick (offering exclusive discounts and experiences for 100+ leading consumer health, fitness and wellness brandHealth kick serve ecosystem for over 150 fitness and wellness brands) joins Karen Moon and Abby Wallach in the MouthMedia Network studios powered by Sennheiser.In this episode: Addressing all dimensions of someone’s wellness, on a holistic basis A consumer-first experience to corporate programs Helping people discover what’s out there to several lifestyle needs, discounts, special member experiences Attracting the right talent Benefitting three different parties Why sleep matters so much A benefit strategy as tied to talent acquisition and retention efforts Working at a company that understands you and your needs Meditation   HealthKick’s mission is to make healthy living accessible, personal and fun for employees, as a take-home wellness option for on-the-go lifestyles with access to popular and up-and-coming brands. The post 068 – Erika Zauner of HealthKick – The Beauty of a Healthy, Happy, Holistic Workforce appeared first on Beauty Is Your Business.

A pioneer in the media industry who brings brands to life in a new and fresh way, who is also super fancy, pops up everywhere, and coins words that become part of the fabric of beauty and fashion industry… Nancy Berger, Publisher of Marie Claire Magazine, joins Abby Wallach and April Franzino in the MouthMedia Network studio, powered by Sennheiser.In this episode: The evolving landscape of beauty brand advertising; telling your story and finding your super fans Omnichannel advertising as it pertains to Marie Claire; Print, Digital, Social, and Experiential The importance of experiential marketing and print’s ease of access to sample based advertising Building trust amongst your audience, thinking about months to moments when connecting channels; a story in the magazine may have video content available only on the website or social media Stretching the “old” budgets to meet the needs of today The Global Beauty Awards – Marie Claire’s editorial team from around the world voting for the best products and brands Partnering with Amore Pacific to create a pop event with influencers The importance of real tactile experiences in today’s digital age Partnering with Clarins to create “The Next Big Thing,” a pop up experience in SoHo; next gen retail experiences: smart mirrors, cashless transactions, touch screen window shopping, the future of retail The Marie Claire Power Trip, and meeting Flower Shop’s owner Nancy’s history in media and her initial trepidations about the beauty industry Her surprise about the vastness and nuances of the beauty industry The pre-Sephora/Ulta world of beauty and the reality of what’s in every woman’s make up bag Beauty as a life style and inventing words; “Beautitude” Beauty as part of the pop culture fiber at Alure Recognizing the white space for beauty at Gourmet; creating events pairing wine and fragrance Marie Claire’s platform for women’s empowerment, and the emergence of the “professional” market in beauty The ying and yang of Marie Claire’s Marie Claire Play and Marie Claire Work The founding of Marie Claire in France, and projecting where the women’s empowerment movement will go Finding good role models, and “holding the door” Disruptors in the beauty industry that caught Nancy’s eye Working with the beauty industry vs. working with automotive or fashion, etc. The type of person that the beauty industry attracts The Global Beauty Forum – meeting with Marie Claire editor’s from around the world Nancy’s favorite destination Finding fun products in local pharmacies you won’t find at home What’s currently in Nancy Berger’s make up bag? The post 067 – Nancy Berger of Marie Claire – Storytelling Beauty appeared first on Beauty Is Your Business.

Monthly makeup and beauty subscription box amplified by tutorials and extensive community, with valuable feedback and data for brands, and an influencer network… Sabeen Mian, Head of Brand Partnerships & Merchandising at ipsy, joins Karen Moon, and guest hosts Stephanie Flor [Episode 17]  and Deanna Utroske [Episode 14] in the MouthMedia Network studio powered by Sennheiser.In this episode: Addressing the need of beauty junkies Inspiring people to express their unique beauty Embracing changes in the beauty industry, working with influencers Democratization, driving content-driven commerce 3 Million beauty obsessed people receive a monthly “glambag” that is personalized A marketplace for 3 Million members with access to exclusive brand deals Engagement with community pages for ipsy without ipsy’s direct involvement Ipsy Gen Beauty Working with brands when they want them to help create content and build brand awareness, help wth conversion, sampling program Many reviews result in signficant data for brands Patterns of keys to success Becoming a part of the family—hard for small brands to invest in reaching a lot of people, so ipsy is a strategic partner to brands A network effect with influencers Sabeen’s own subscriptions, personal escapes, SoulCycle, and sheet masks on long flights to stay moisturized The post 066 – Sabeen Mian of Ipsy – Valuable Samples appeared first on Beauty Is Your Business.

A high-end digital mirror for a new generation shopping experience… Romain Daumont, General Manager of MemoMi Memory Mirror (a mirror for fashion and beauty — using simple body gestures, on the mobile app you can control the MemoryMirror to see 360-degree back and side views in new outfits) joins Karen Moon, Regina Gwynn, and Abby Wallach on location at NRF Big Show 2018.In this episode: MemoMi – digitizing mirror, experiences through digital mirrors How MemoMi created three experiences —  fashion, eyewear, cosmetic tutorial Trying to reproduce beauty methods at home – working with a makeup artist – every step recorded – quality video via link in the mirror Augmented reality, animation possible Video recorded — comes with an angled camera, computer – process the image to make it look like a mirror in real time At NRF, working with Intel Two sided mirror, two experiences at same time Beauty is about training, i.e. master class Ability to run ads, and drive intention Creating unique products allow creativity of brands explode and explore Studies of people trying colors they wouldn’t have otherwise Working with Sephora Finding something immersive, an interesting experience Capturing data on trends, can translate data very early, predict likely hot products Ability to opt in and receive video library of all try-ons and tutorials and share The customer feedback so far, monitoring multiple devices in a single store A way to engage people in a store, a nice and fun experience, icebreaker The ability to customize for the retailer client The post 065 – Romain Daumont of MemoMi – Memory Mirror appeared first on Beauty Is Your Business.

What it takes for beauty brands to grab the attention of BuzzFeed, what kind of posts perform best (and when they fall flat), diversity as a priority, the choice to use real people instead of models, a new lifestyle platform, and the journey from social work to BuzzFeed… Essence Gant, Senior Beauty Editor for BuzzFeed  (an Internet media and news company based in New York with a focus on digital media) joins Regina Gwynn, Abby Wallach, and April Franzino in the MouthMedia Network studios powered by Sennheiser.In this episode: Making sure all diverse voices are heard in beauty narrative Diversity as a priority from the beginning has been part of success Videos a big part of communication—don’t really use models—they use each other Real beauty, real people, real talk Trying to be funny Anything that they really love and lives up the hype—performs well Stories vs. tips doing well, products do well, consumer audience The journey from social work to buzzfeed Launched womens lifestyle platform in March “As Is” More thoughtful conversation about beauty What gets attention with products to cover Whats special about brand, sticks out from the rest Why BuzzFeed will cover super indie brands The impact of giving attention to small brands, and how it can transform their business When content falls flat Depends on what’s going on in world at moment, timing You know beauty when you seeit, finding beauty at Afropunk Instagram is pretty, and insane nails from Cardi B’s nail artist Why reflection is so important to success The post 064 – Essence Gant of BuzzFeed – Beauty Buzz appeared first on Beauty Is Your Business.

How forging a licensing agreement with PopSugar has created a dialogue between beauty industry great Pamela Baxter and the next generation of beauty consumers… Pamela Baxter, Founder of BONA FIDE Beauty Lab, President/CEO of CHRISTIAN DIOR Couture (LVMH Group), former President Specialty Group of Estee Lauder Companies, joins Karen Moon and Abby Wallach in the MouthMedia Network studios powered by Sennheiser.In this episode:  Baxter’s extensive experience with 23 years with Estee Lauder – President of Speciality Group Transitioning to being an entrepreneur A pioneer in fragrance licensing agreements Forged the first fragrance license agreement with Tommy Hilfiger A major career change announced to her on stage When a transition came from looking at moving into fashion as another move later in career, and no one would interview her  a challenge from Bernard Arnault (Christiand Dior) when beauty and fashion brand didn’t match Playing a role in shutting down a company, at a cost of more than $30M, and the most difficult meeting in Baxter’s career Starting BONA FIDE Beauty Lab, partnering with a media company, developing a beauty incubator Seeing a lot of entrepreneurs, female founders of businesses Moving into licensing Why (and how) Baxter began partnering with PopSugar for audience Considering that influencers with high engagement are doing makeup How Baxter’s current feedback loop is a dialogue with the PopSugar audience Fitness and wellness taking over celebrity as an audience interest BONA FIDE Beauty Lab’s partnership with Ulta Beauty and is own direct to consumer Beauty by PopSugar Today’s consumer is a multi channel shopper A before and after storyline — with a swipe Jazz in Marrakesh, and barrel racing Taking risks The post 063 – Pamela Baxter of BONA FIDE Beauty Lab – A License to Succeed appeared first on Beauty Is Your Business.

The growth of mergers and acquisitions, innovation, mitigating risk, influencers platforms, the changing consumer mindset, performance marketing, dangerous discounting, surviving in a crowded industry, and more… Allison Collins, Beauty Financial Editor for WWD, shares her perspective and observations on the current state and possible future of the beauty industry with Karen Moon and Abby Wallach in the MouthMedia Network studios powered by Sennheiser.In this episode: Collins on rapid fire M and A, and the current related climate Entrepreneurs have more capital sources than ever, but where are the exits? Big companies are looking for to help from small companies to make their business grow, an engine of growth, innovation, and “learning deals” Why there is more money for beauty now as beauty tech is hot People are looking for things that mitigate risk – crowd funding demonstrates interest Determining what’s interesting? An influx of various influencer platforms Executives leaving and joining or starting small companies How it is tough to work nimbly in a big corporation that has lots of rules How the Internet and mobile have changed buying behaviors, which means ecommerce retailers need to up their mobile game, and the need for brands to hire experts at these things Companies now have full staffs to have an ear to the ground, see what influencers are hot on Managing customer views, performance marketing The changing roles in companies based on consumer telling companies what they want A lot of content on blogs are coming from user comments Taking the voice of the people and packaging it up in a way that makes sense Is there room for optimism in beauty or is a correction in beauty’s future? The potential challenges of more regulation? So many brands, so many duplicates What is the right size for success and a sustainable model, and does industry fragmentation offer an opportunity? Unit economics now vs. looking at an exit Running unprofitable businesses in the name of growth How brands are not just succeeding with direct to consumer, creating discount floors to generate foot traffic Discounting from prestige brands in retailers, what part is a negotiation, and why this brings concern Consumer mindset – the consumer has real and specific expectations The post 062 – Allison Collins of WWD – Beauty on the Financial Front appeared first on Beauty Is Your Business.

Serial entrepreneurship and moving into medical aesthetics… Alexandra Wilkis Wilson, entrepreneur and cofounder of Gilt Groupe, GlamSquad, and Fitz, and who currently leads a digital ventures team, helping to disrupt the aesthetics industry, at Allergan USA, Inc., including digital editorial hub Spotlyte, joins Regina Gwynn, Karen Moon, Abby Wallach, and April Franzino in the MouthMedia Network studios powered by Sennheiser.In this episode: Wilkis Wilson on learning Focused on at Allergan medical aesthetics Created moonwalker, consumer and digitally oriented – spotlight a content site targeting consumers Preventative care at earlier ages 40M Americans considerers of medical aesthetics Botox uses Resources about providers Medical aesthetics division Botox, coolsculpting, etc Why this role is now created, and bringing Spotlyte into forefront Where Wilkis Wilson’s interest in beauty came from GlamSquad, Gilt, etc. Beauty was hard, not an industry open to discounting, sensitive to gray market activity Changing to focus on launch of beauty products Gilt City found success with beauty related products The value of feedback while building a business and product, and being transparent with team Taking an agile learning approach Building a culture in a company or team A sense of entrepreneurial failure if feeling like not giving value A secluded island, a Brazilian adventure, and JetBlack, podcasts, and LinkedIn The post 061 – Alexandra Wilkis Wilson of Allergan – Entrepreneurial Beauty appeared first on Beauty Is Your Business.

Consumer discovery platform and event summit series dedicated to helping current and future founders build their business… Meghan Asha and Navi Ganancial , Co-Founders of FounderMade (a platform dedicated to promoting and inspiring entrepreneurs worldwide) join guest hosts Marc Raco and Barbara Zinn Moore in the MouthMedia Network studios powered by Sennheiser.In this episode: Consumer Discovery Show in Santa Monica, CA 10/04/18 Why does it matter? The big master plan of FounderMade as a mission, current stage is the shows Help launch, drive commerce in an efficient way Wasn’t supposed to be a business, Meghan sold a digital media company, started working in venture capital FounderMade came from question – when you’re 90 what will make you happy (guiding principle) Wanted to do 12 dinners, call them founder made – like founder therapy, and bring the next generation, dinners got bigger and bigger Follow the breadcrumbs Hearing stories of imperfect buildings of business, human stories of building business, build for dreams Why it is easier now than ever before to start a business, but special sauce of why you do it, getting mentorship, and a certain element that you can’t Google Meeting at Randi Zuckerberg’s birthday party How Google Glass played into forming a partnership Helping to launch Fashion Tech Forum Adding a beauty summit Not believing it was a real business, and how  it is so much fun How Meghan and Navi didn’t really understand the trade show business Getting feedback from exhibitors, what was learned from retailers and brands, investors secondary Trying to be the most efficient way of driving commerce at the show Launchpad for brands in consumer space Companies need to be mission driven, transparency and innovation, 2M in revenue optimally The next generation of wellness — and trends Men’s sector of wellness not yet owned A hair system that’s being launched at the conference Consumer Discovery Show Providing value, doing something beyond yourself, the greater good Finding joy and peace The importance of trying Helping others build The post 060 – Meghan Asha and Navi Ganancial of FounderMade – Helping Others Build appeared first on Beauty Is Your Business.

An in-depth discussion about the ways that content and media shape our understanding of emerging beauty companies and trends, through the lens of two beauty directors… Jennifer Goldstein (Beauty Director and Features Editor, Marie Claire; Host of Fat Mascara Podcast) and Jessica Matlin (Beauty Director, Harper’s Bazaar; Host of Fat Mascara Podcast) join “Beauty Is Your Business” hosts Karen Moon (CEO and Co-Founder of Trendalytics) and Abby Wallach (Co-CEO and Co-Founder of Scentinvent Technologies), along with Content Is Your Business host Amber Mundinger (SVP, Live Media & Strategic Partnerships, Rolling Stone Magazine) as part of a MouthMedia Network Live event recorded in front of a live audience at Experience Knotel. The interactive space ia located in the heart of Noho in New York City (666 Broadway) and designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel – Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com.In this episode: There’s something lush about a print ad How the “Fat Mascara” podcast got started, telling more of the story than print or digital publications will do Picking shea nuts in Ghana, Goldstein and Matlin meeting each other Knowing the difference between editorial content or branded content, and being clear The use of “Presented by…” and what consumers and readers are used to seeing now Who does native content well, smart content Consumers are smarter, writers need to tell stories very well New rules are changing things, how readers can tell the difference The need for education for the consumer Fact-checking A higher standard to abide by Can’t promote things that aren’t science as a writer The era of “fake news” A recent scandal – influencers are paid to speak negatively about other brands, and one who is reported to have said she won’t speak negatively if she is paid by that brand Mistrust of media and journalism A code of ethics Is there really no bad press? The call for a governing body for influencers? Social media’s Achilles heel for accuracy and truthfulness and abuse Scotland, a good lip product, hair like you got off a motorcycle, algae and seaweed forests, a perfume school wish, a migraine, partnership give and take and the rhythm of constant communication The post Jennifer Goldstein and Jessica Matlin – Beautiful Content and Fat Mascara appeared first on Content Is Your Business.

An in-depth discussion about the ways that content and media shape our understanding of emerging beauty companies and trends, through the lens of two beauty directors… Jennifer Goldstein (Beauty Director and Features Editor, Marie Claire; Host of Fat Mascara Podcast) and Jessica Matlin (Beauty Director, Harper’s Bazaar; Host of Fat Mascara Podcast) join “Beauty Is Your Business” hosts Karen Moon (CEO and Co-Founder of Trendalytics) and Abby Wallach (Co-CEO and Co-Founder of Scentinvent Technologies), along with Content Is Your Business host Amber Mundinger (SVP, Live Media & Strategic Partnerships, Rolling Stone Magazine) as part of a MouthMedia Network Live event recorded in front of a live audience at Experience Knotel. The interactive space ia located in the heart of Noho in New York City (666 Broadway) and designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel – Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com.In this episode: There’s something lush about a print ad How the “Fat Mascara” podcast got started, telling more of the story than print or digital publications will do Picking shea nuts in Ghana, Goldstein and Matlin meeting each other Knowing the difference between editorial content or branded content, and being clear The use of “Presented by…” and what consumers and readers are used to seeing now Who does native content well, smart content Consumers are smarter, writers need to tell stories very well New rules are changing things, how readers can tell the difference The need for education for the consumer Fact-checking A higher standard to abide by Can’t promote things that aren’t science as a writer The era of “fake news” A recent scandal – influencers are paid to speak negatively about other brands, and one who is reported to have said she won’t speak negatively if she is paid by that brand Mistrust of media and journalism A code of ethics Is there really no bad press? The call for a governing body for influencers? Social media’s Achilles heel for accuracy and truthfulness and abuse Scotland, a good lip product, hair like you got off a motorcycle, algae and seaweed forests, a perfume school wish, a migraine, partnership give and take and the rhythm of constant communication The post 059 – Jennifer Goldstein and Jessica Matlin – Beautiful Content and Fat Mascara appeared first on Beauty Is Your Business.

Trends and forward thinking in the beauty industry, with Wendy Gottfried… Wendy Gottfried, Beauty and Fashion Consultant, joins Abby Wallach and guest host April Franzino (Good Housekeeping – Episode 29) in the MouthMedia Network studios powered by Sennheiser.In this episode: How the proliferation of brands is enormous What is being seen out there exciting, the impact of what as surprised and delighted consumer Trends in beauty are now changing seasonally Looking at difference and value prop in beauty brands, whether is it a lifestyle Wellness and nutrition are playing big parts, along with clean beauty – these categories are taking off! No clear definition of clean beauty Experiences are bringing people into the physical store Subscription boxes allowing exploration, but lead to brick and mortar visits How the sampling process has changed, more targeted Old time candies, like a beauty store and how you merchandise Personalization wins over the customer Some major brands are creating niche fragrance brands to get into a new category There is room for large players because they drive so many trends Made in USA Brands pivoting, reacting more quickly to launch new lines with speed When brands fill perceived voids Segmenting business are part of what make brands successful Effectiveness of celebrity and influencers in the beauty business, and the importance of POV The business of empowering people, and being authentic The post 058 – Wendy Gottfried – Beauty Is Like Candy appeared first on Beauty Is Your Business.

Global growth equity investing in the beauty sector… Annette Rodriguez, managing director at Warburg Pincus (a leading global private equity firm focused on thesis-driven growth investing at scale) joins Karen Moon, Regina Gwynn, and guest host Kelly Kovack of BeautyMatter (Episode 24) in the MouthMedia Network studios powered by Sennheiser.In this episode: The investing landscape in beauty, where one fits into the ecosystem Warburg Pincus as a global growth equity firm, across life cycle, size, stage Growth equity at scale A lot of money going into more tech enabled beauty businesses The need to spend time finding the right partner, mutual respect and trust Defining what you’re looking for Investing in a whole company not just a product Considering who is the team you’ve built around you Building a platform Have your story really straight, the big picture Rodriguez’s career progression, why become an investor, got lucky and fell into it Challenges/opportunities as a woman investor, more of a recruiting challenge Rodriguez is based in New York, joined Warburg Pincus in 2008, and focuses on investments in the consumer sector. Ms. Rodriguez works closely with and serves on the boards of Gabe’s, a leading off-price retailer in the mid-Atlantic; Glansaol, a global beauty and personal care company launched in partnership with Warburg Pincus; and Outset Medical, a pioneering medical technology company. She is also a board member of New York Professional Advisors for Community Entrepreneurs (NYPACE), a non-profit consulting organization assisting entrepreneurs from under-resourced communities. Ms. Rodriguez previously served on the boards of TriMark, the #1 distributor of foodservice equipment and supplies in North America, and Wencor Group, a leading designer, repair provider and distributor of aftermarket aerospace components. She was involved in the firm’s former investments in Neiman Marcus and Scotsman Industries. Prior to joining Warburg Pincus, Ms. Rodriguez worked at JPMorgan Partners (nka CCMP Capital), the private equity arm of J.P. Morgan, as a Generalist. She received a B.S. magna cum laude in economics with concentrations in finance and accounting from the Wharton School at the University of Pennsylvania and an M.B.A. with distinction from Harvard Business School. The post 057 – Annette Rodrigeuz of Warburg Pincus – Investing in Beauty appeared first on Beauty Is Your Business.

One-stop shop for discovering clean, high-quality skincare products that work best for your skin, tailored for you by world-class dermatologists and estheticians, with Nu Dao of Skin Allies… Nu Dao, Founder/CEO of Skin Allies, addressing the universal friction in the modern skincare, joins Karen Moon, Regina Gwynn, and guesthouse Kelly Kovack in the MouthMedia Network studios powered by Sennheiser.In this episode: Augmenting data-driven recommendations with dermatologist input, personalization with service Like a three-sided marketplace Vetting emerging beauty brands, high quality and clean products Working with experts including dermatologists and estheticians, Helping experts do their jobs better providing pre-vetted products The right ingredients to treat certain skin conditions Content pieces interesting, Glossier, creating community based on content, product development Most people don’t know how to take care of their skin properly Consumers inundated with misinformation, most pople don’t have resources to consult with pros on a regular basis How branded content fits in from ecommerce standpoint A cool bra startup, merchandising on steroids, used data for bras merchandising, and difficulty forecasting due to holding of inventory Being not a subscription box Getting hit with so much info from potential investors, team, partners, customers, synthezising all of that and going into a fundraising meeting and confidently pitching is difficult The on-demand trend Investors should come to the table with more than money Opportunities for experts to be influencers and thought leaders What’s in a gender-based name? The post 056 – Nu Dao of Skin Allies – Clean Beauty, Dermatology, Technology appeared first on Beauty Is Your Business.

Getting attention and growing brands, a fresh idea of fragrance, why sensing a brand matters, how audiences can grow organically, and a case study of going to market in a huge retailer… Caroline Fabrigas, CEO of Scent Marketing Inc. & Co-founder Scent Invent Technology, and an entrepreneur dedicated to empowering brands, joins Abby Wallach in theMouthMedia Network studios powered by Sennheiser.In this episode: Fabrigas as Wallach’s partner in business Being an innovator, executive, and entrepreneur in the beauty industry On the beauty skincare front How there has never been more boundless possibilities in beauty Ingredients that couldn’t have existed before Holographic formulas The merging of categories, hybridization Packaging and how products being delivered, looking for multipurpose Retail experience Can a business not be global and do well? Helping big brands to be successful is important for the business, while augmenting what they are doing with new technology and categories Skincare is having a moment, driven by the “natural” trend The conversation of “what is natural” is new Things that are special drive consumer wants more, what’s reliable, but moments and experiences are huge as well Helping spearhead behind the scenes, Scent Marketing Inc., which Fabrigas inherited from her late husband, scent branding, signature scents for brands, created loyalty, and emotional attachment to hotel or retail store Transformative products A case study often opportunity to help co-create the brand Farmacy, and bring to Sephora The world is moving in direction of organic eating, understanding the origin of food, and “all natural” With that mandate, if the world needed a skincare brand in the natural realm, what would resonate Farm fresh, hand picked Partnering with Sephora from the beginning, partnering on a routine basis, going from idea to venture How the key was identifying a whites pace, a patented ingredient to tell the tale Moving fast, looking for innovative forms, and a presentation that had an emotional connection Creating a winning business model, and being conscious of it at every step, focus groups and feedback, adjusting Launching in 143 doors, and moving toward success The post 055 – Caroline Fabrigas of Scent Marketing Inc – Boundless Beauty Possibilities appeared first on Beauty Is Your Business.

How a tragic accident inspired Gail Sagel to make a move from Wall Street to a new brand, Amazon Beauty, a magnetic makeup organizer and accessory, and an innovative beauty concept store combining beauty services and upscale retail cosmetics… Gail Sagel, Founder/CEO of FACES Beautiful (focused on making women’s lives and beauty routines more convenient and creating beauty products that solve problems for women, products that simplify life and are healthy) and Creator of Face in a Case (an answer to a woman’s need for organization and is formulated with carefully chosen, healthy vegan ingredients), joins Karen  Moon and Regina Gwynn in the MouthMedia Network studios powered by Sennheiser.In this episode: How Sagel started on Wall Street, and found it was not her calling When she was hit by a car riding her bike home, and it became an “ah-ha moment”, realized how unhappy she was Watching Natalie Wood movie and being compared to Natalie Wood, leading to dying her hair , had to change colors, discovered difficulty finding the right cosmetics How Sagel got a job freelancing for Laura Mercier When and why she launched FACES Beautiful How she had to procure other lines Originally built on a range of other products Pre-ecommerce and website selling Focuson beauty that mattered to the consumers, mix services and retail (hair, color/cuts, aesthetic, facials, makeup, eyebrow services) The origins of Face in a Case One retail  location that had these services and sold 60 different brands, then a recession came, no online store yet in 2009, decided she needed to create her own brand to have her company surprise Apples every day As an artist you always are refining, so prototype took a long time How the manufacturer took a while too, put first one together herself, then after prototype undertook process for protection of IP name, process, utility purpose of magnetic makeup case that functions as a wallet The process of getting on and optimizing Amazon Considerations when hiring someone to represent you Amazon has own search engine, and the power of so many consumer products searches Amazon live shows like QVC, but on the web only Collaborations with designers, influencers Dreaming of a partnership with Kylie Jenner A white space that can be explosive Best Maryland crabcakes at Kocos Greek dive pub Keeping an ear tuned to what’s new in technology The post 054 – Gail Sagel of Faces Beautiful – The Beauty of Building Beauty appeared first on Beauty Is Your Business.

Natural anti aging skin care for women… Marta Wohrle, Founder of Truth In Aging (an online forum where she and her team of consumer journalists offer truth and unbiased guidance to people seeing to improve their physical health and appearance through skincare, hair care, health and beauty products, and beauty and health tips on how to age beautifully, gracefully and truthfully) joins Abby Wallach in the MouthMedia Network studios powered by Sennheiser.Support for today’s episode comes from luxury footwear brand Tamara Mellon. Visit tamaramellon.com today to receive a $100 gift toward your first order using code BIYB!In this episode: Marta Wohrle on exciting information from the world of skincare and what you’re seeing in content world of anti aging Coming at it from a digital business perspective, how it lowers barriers to entry, getting in front of consumers in a way that wasn’t previously possible Many indy brands are doing exciting innovation and small players are coming out of medical innovation Microchondrion (energy inside cells) is one of keys to anti aging, how a company developed molecule that can target microchondrion, and put that power in skin care products Anti-aging – how get ingredients where they need to go Cosmetic Industry Research Board vs. Environmental Working Group Skin-care ingredients, expectations have changed Community of women all over the country who look for guidance and information Why Truth in Aging always carefully checks things Truth in Aging has been around a decade Touching and sensory experiences are important Considerations of purchases, especially what penetrates the skin What is increasing conversation and average order value on a website The post 053 – Marta Wohrle of Truth in Aging – Aging Gracefully Through Science, Art, Innovation appeared first on Beauty Is Your Business.

Starting, growing, and succeeding with a lifestyle brand… Photo Credit – Martin Lee Studio Bobbi Brown (the iconic cosmetics entrepreneur, author of nine books on makeup and beauty, hotelier, founder of JustBobbi, and more), joins host Karen Moon, guest host Pavan Bahl, and Josh Wexler (CEO of RevCascade and Souler) on location in front of a live audience at La Marina for a special “Souler Salon” (presented by Souler, the ultimate influencer commerce platform where influencers share and sell the products they love directly to their followers). MouthMedia Network studios are powered by Sennheiser.In this episode: Brown on being someone who likes to do things differently, organically, a mother of three “amazing children”, and married almost 30 years Photo Credit – Martin Lee Studio The origins of the Bobbi Brown brand, how she was freelance makeup artist and couldn’t find makeup that looked good, often had to fix things, and the makeup she needed didn’t exist She never had thoughts of starting or being a brand How Brown met a chemist, asked him to make a lipstick, she sold out for a year, serendipitously met a cosmetics buyer for Bergdorf Goodman, Brown may have this in her genes, seeing herself as “incredibly naive”, how she doesn’t believe in failure or strategy, and just believes things will work out How Brown only ever intended to be a makeup artists and a mother She has a lifestyle brand, sharing content, empowering women, teaching people to be entrepreneurs, and making lifestyle inspired products Created a hotel based on things she didn’t like about hotels, and involving several of the brands she likes, creating creative partnerships Why relationships are everything Photo Credit – Martin Lee Studio When she was a beauty editor of the Today Show without ever bringing Bobbi Brown products into it in general, and how it all became organic part of company, then going on to Yahoo and more Brown’s sons give her feedback that’s valuable, and her own focus groups from her personal world Why things that are simple are important Brown on networking simply being about being open and just talking with people Her current book is her ninth, written before she decided to leave the company Advice for young entrepreneurs – don’t talk about what you’re going to do – just take action The importance of being positive, and being able to fix things quickly and turn quickly, retaining people to work for you Working with (or for) Estee Lauder Being an “intrapreneur” while at Estee Lauder Why Brown says she shouldn’t be in a corporation Working with Uber for a fun campaign “Just Bobbi” – an editorial platform “Evolution_18” health supplement The importance of positive energy, and how walking clears one’s brain A dream dance partner for Brown The genesis of Brown’s company name as her own name Setting goals, and purpose vs. profit The value of not taking loans for business, and why Brown never did @justbobbibrown @soulerhq @tamaramellon @lamarinanyc @joshwex @karen.s.moon The post 052 – Bobbi Brown – Makeup Mogul, Motivator, Mother appeared first on Beauty Is Your Business.

Building a reputation into a brand… Makeup legend Sonia Kashuk joins Karen Moon at South by Southwest in Austin, TX.In this episode: Breaking rules, mass vs. prestige How the industry is a different marketplace, how it is hard to be a first, and it feels like everyhtings been done, Always room for a great idea, making a difference and doing something new, disruption How Kashuk got into the beauty industry How she was studying design, clothing, got an opportunity to do clothing design, was thrown into makeup, loved it, being involved with the music video for the song “Funkytown” Working with fashion designers, how it was more about not using makeup than using makeup, sometimes not doing something was more important, understanding what’s needed, not needed Being known as the Queen of Clean, working a lot with photographer Arthur Elgort, learning about using makeup to enhance and perfect What matters the most is the performance in skincare, and does it work Both natural and science can be great Holding confidence and being strong about how  you are Skin care will support and own our faces as they are Working with CEW Foundation and rights in the workplace with cancer The post 051 – Sonia Kashuk – Breaking Rules appeared first on Beauty Is Your Business.

Skincare brand for pre & post cosmetic procedures with ReVive Skincare… Elana Drell-Szyfer, CEO of ReVive Skincare ( a luxury skincare brand that combines beauty with the science of skincare) joins Karen Moon and guest hosts Stephanie Flor [Around the World Beauty – Episode 17] and Sue Phillips [Scenterprises – Episode 5] in the MouthMedia Network studios powered by Sennheiser.In this episode: A 20-year-old skin care brand started by plastic and reconstructive surgeon Dr. Gregory Brown who ran the company himself for the first 10 years, and now owned by Tengram Capital Partners How the brand is based on science and tech that he experimented with as a surgeon, help facilitate healing process on skin grafts, and got the idea from Nobel Prize-winning science Product was strong, science, relationships with retailers, loyal customer following, could harness it all give focused attention and make bloom Special price point, packaging, distribution, very luxury What drew Elana to Revive How the word “brand” is loosely thrown around Authenticity speaks to the consumer well with founder involved, and with much credibility On trends, skincare is on fire, color slowed but still growing, fragrance coming back more than anticipated Big brands are up in North America for first time in a long time Younger and younger people getting into BOTOX and fillers – -what that means for industry Used to be you used surgery or BOTOX or products, now not siloed, the consumer today uses a combination of those, and BOTOX and fillers may be a gateway to larger procedures How a Middle Eastern country is double the rate of Brazil for per capita for plastic surgery for women Makeup videos as entertainment and education Beauty and appearance as a part of mainstream culture Being a boss lady The post 050 – Elana Drell-Szyfer of ReVive Skincare – Brands, Beauty, and Bossmom appeared first on Beauty Is Your Business.

A 100% natural, fine fragrance company with charitable ethos… Wendi Berger, Founder/CEO of Pour le Monde (certified 100% natural fine fragrances, vegan, cruelty free, each scent benefitting a different charity) joins Karen Moon and guest hosts Stephanie Flor [Around the World Beauty – Episode 17] and Sue Phillips [Scenterprises – Episode 5] in theMouthMedia Network studios powered by Sennheiser.In this episode: How Pour le Monde means “for the world” Berger reveals her background was not in fragrance, but worked a lot in magazines and around beauty The genesis of the company when she pregnant, when she found that her “beloved perfume” had suspect ingredients in it — and she couldn’t find any great perfumes with only natural ingredients Storytelling around natural and what it means Becoming a “B-Corp” – and being only the fragrance company as a B-Corp in the world B-Corps – Companies doing good, sustainable practices Sourcing natural ingredients from third-world countries Pour le Monde’s three fragrances, a fourth on the way, and how they have done well with beauty editors Each fragrance correlates to a mood Only 450 fragrance notes to work with, couldn’t even use “absolutes” How natural ingredients can age well Being able to learn the story behind a fragrance, and the experience behind why wearing fragrance means something The charities Pour le Monde works with, how they were chosen, and selecting the names around the vision of each charity Envision – multiple sclerosis Empower – guide dogs Together – cancer support The motivation to launch a startup How and why the name Pour le Monde came from a friend Getting into her first store, and that special moment while at a trade show Advice on trade show success The meaning of naturals and absolutes Why 450 notes – specifically The post 049 – Wendi Berger of Pour le Monde – Fragrance, Naturally appeared first on Beauty Is Your Business.

Interactive retail displays… Jared Schiffman, Co-Founder/CTO of Perch Interactive (the leader in physical+digital interactive displays for retail marketing) joins Regina Gwynn, Karen Moon, and Abby Wallach in the Podcast Booth at NRF Big Show.In this episode: The startup journey of Perch Interactive Retailers who are not adapting to the transforming path of retail wont survive Schiffman’s impression and takeaways of NRF, “the biggest show of year” Displaying content that is 80% pre-existing assets/media coming from partners Putting together ideas as solutions for new clients Working out of templates Perch Interactive has developed, not doing software development per client, how it is scalable Customers don’t want a ton of info The ability to be in-store in 6-8 weeks, and being able to update content in as little as 2 weeks, taking execution risk out of the equation Starting simple Getting new ideas by visiting stores and seeing how products are displayed A new product Shelf Touch for sensing high density products, and how that was conceived High value products you cannot touch but can touch glass and interact with product Inspiring persistence in growing a business to success The post 048 – Jared Schiffman of Perch Interactive – Shelf Stories appeared first on Beauty Is Your Business.

Razor for women, designed by women, ingrown-free, irritation-free life, eco-friendly and zero waste… Karen Young, Founder/CEO of Oui Shave joins Abby Wallach and guest hosts Kelly Kovack (Beauty Matter – Episode 24) and April Franzino (Good Housekeeping – Episode 29) in the MouthMedia Network studios powered by Sennheiser.In this episode: Shaving and a new way of thinking about razors How Young came up with idea – raised in Guyana in South America, surrounded by uncles, went through shaving with safety razor, fascinated by the process, and it all stuck with her She started growing hair during puberty, and was covered in razor burn, thought shaving was a horrible thing for women Working at Estee Lauder, considered the feeling of luxury women are used to and researched and found safety razor history How the razor does not pull hair up and cut some closer, the hair grows back evenly which feels smoother Multi-blade razors have a lift and cut mechanism, but end up with ingrown hairs and razor burn Educating women on razors and shaving, in the past women were just given colored razors and scented foams, but have been paying more Oui Shave is about to develop a new razor So many ingrown hair treatments are not natural or effective, so Oui Shave is developing a solution The jumping off point to starting her own company Funding the business, customer funded, then by success with the WeWork Creator Awards The challenge of showing the way for paying a higher price for luxury experience when woman used to something cheap at local drug store The substantial weight of the razor Customers started helping promote Communicating with customers to continue to develop the product Young wants old school barbershop pop-up stores Ending up in beauty industry and packaging design, from having a small company focused on textile design, and how she ended up at Estee Lauder The healing power of jade with Gua Sha   The post 047 – Karen Young of Oui Shave – The New Smooth appeared first on Beauty Is Your Business.

Fewer, better, multitasking beauty essentials to keep consumers beautiful on the go… Divya Gugnani, Co-Founder of Wander Beauty (the first travel-inspired, luxury color cosmetics experience, with deluxe products made of high performance and cruelty free formulas), joins Regina Gwynn, Abby Wallach, and Kelly Kovack (Beauty Matter) in the MouthMedia Network studios powered by Sennheiser.In this episode: Unpacking Wander Beauty, and how it is known for multitasking with products The thought process focusing on formulating products and the way ingredients work together for the best results Gugnani’s fourth company, and how there are a lot of decisions based on data points, gathering info from a large number of women in a large age range Because of her allergies and autoimmune disease she cannot enjoy most beauty products How “free of all the bad stuff” is a motto based on Gugnani’s real personal need The need to think through a revenue model and ability to scale from the beginning of a company Price vs. value being in the luxury space – paying more for something that works for them Being on-air at QVC Going back to oils and the things Gugnani’s mother used growing up, back to the basics Success starts from a passionate founder story, strong demo, and problem-selling (here’s a problem, here’s a solution) Getting a lot of breadth and depth and bringing a senior team in, focusing on connecting with consumers QVC, Sephora, growing relationships with consumers, and how ecommerce is growing the fastest How the brand is enjoying a lot of word of mouth due to high quality All decisions are made because of data and feelings around data When data differs from gut-decisions Sharing decisions as a businesswoman with kids, coordinating time on the calendar with kids, understand and respect the work/life balance Wander Beauty’s name origins relating to being on the move and global ingredient enrichment The post 046 – Divya Gugnani of Wander Beauty – Cosmetics with a Compass appeared first on Beauty Is Your Business.