Podcast appearances and mentions of chip carey

The Broncos were throughly out played in Detroit last Saturday. Drew has thoughts on Sean Payton's meltdown with Russel Wilson. This week we reflect back on some of Drew's best interviews from 2023. Kyle Freeland, Chip Carey and Dan Issel. More best ofs coming next week!

Chip Caray is an American television broadcaster known for his work with the Atlanta Braves and now working with the St. Louis Cardinals. Chip shares valuable insights from his broadcasting career, succeeding his father and grandfather in the same industry. He reflects on the lessons he has learned while on the road with baseball teams. He talks about his 27 ‘seasons' with his wife, the importance of having his support system back at home, and the challenges and sacrifices of his job. https://youtu.be/Juurqrs3Y4o Brett Gilliland: Welcome to The Circle of Success. I'm your host, Brett Gilliland, and today I've got Chip Carey with me. Chip, how you doing? Chip Caray: I'm doing great, Brett. How are you? Brett Gilliland: I'm good man. It's good to be with you. You are, uh, the new voice of the St. Louis Cardinals. We're well, a new, we're a couple. We're about a month and a half in now, right? Chip Caray: Well, the newness hasn't worn off. I'm still the new guy, so, uh... Brett Gilliland: That's right. Chip Caray: It's been a wonderful experience and, uh, really a dream come true growing up here and never imagining this opportunity would take place. Uh, it's been quite a whirlwind last several, four or five months, but hey, that's the life we've chosen and I wouldn't have it any other way. So offering... Brett Gilliland: That's right. Well, I'm sure you're, I'm, I'm sure you're glad that we're talking now eight days, uh, later than say seven days ago. Cause what, what are we, seven of the last date? Some victories here for the Cardinals. Chip Caray: Yeah, it's a lot more fun when you win. Uh, it's been a topsy turvy season, but that's the nature of the game. Uh, we say it all the time. You play 1 62 for a reason. Brett Gilliland: Right. Chip Caray: ...and I, today's world, everybody gets caught up in the instantaneous results of one off game doesn't determine how a guy's gonna play or a pitcher's gonna pitch, or a team's gonna perform over the course of 1 62. But, uh, yeah, that was a very good week last week and, uh, good start to the series against the Brewers. Hopefully we can put 20 on 'em tonight. Brett Gilliland: I think what we were, yeah. Say what was it 20 last night? Chip Caray: It was 18. Brett Gilliland: Was 18. Okay. That's what I thought. I turned... Chip Caray: just increased by 10% every game. You feel really good about your chances. Brett Gilliland: I like it. I like, I like our odds. Chip Caray: Yeah. Brett Gilliland: I like our odds. That's good. Well, if you can, I always start all my podcast Chip with, you know, kind of what's made you the man you are today. And, and obviously people know your story and, and know who you are, but I think it's important to hear it from the horse's mouth. Right? And so if you could kinda share a little bit of the background story. What's made you the man you are today? Chip Caray: I guess experience, uh, you know, the old saying it takes a village is really true. I wouldn't be in professional broadcasting where it not for my dad and my grandfather. I didn't know Harry very well, uh, didn't really spend a lot of time with my dad until I was almost in college. My parents were divorced. I remember him leaving when I was a five year old. And, um, you know, he pulled out of the driveway and I said to my mom, where's dad going? Cuz it was the off season for him. And she said, he's going on a long road trip. That's how he, she kinda explains. Uh, they're split. Uh, my wife obviously, uh, we have four children and she's had to be mother and father for six, seven months a year for the 27 years we've been married. Uh, allowing me to fulfill my dream and go out and talk about baseball and provide for our family, obviously. Uh, she's certainly a rock. My kids are certainly an inspiration for me. It's the best thing I ever did is having four children. I have a 25 year old daughter. Identical twin, 23 year old sons who are broadcasters in Amarillo,

Hour 1: Caleb Rowden, Missouri Senate President pro tem, joins the Mark Reardon Show to discuss what still needs to get done in this last week of the Missouri Legislative session and his experience negotiating with Kim Gardner on her resignation last week. Then, KMOX Sports Director Tom Ackerman calls in to talk Cardinals after filling in for Chip Carey during the Cardinals TV Broadcast this weekend.

This episode covers what you need to know about AI in public relations and marketing. Parry Headrick, founder of Crackle PR, talks about how his agency is adapting to the age of AI and working with experts like Chris Penn, co-founder and chief data scientist at Trust Insights. Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other lower-level tasks. Chris also gives two helpful lists of the different types of machine learning and what agencies must do to survive the shift to AI.   3:08 – Parry explains how he started his career as a journalist but decided to transition to PR after a story he wrote was sensationalized.   6:01 – Chris talks about how he started his career in IT, the evolution of technology in marketing, working at an agency and starting his own business.   10:07 – Parry talks about the role AI will play in PR including streamlining efficiencies, monitoring and content generation.   17:06 – Parry describes how his agency is adapting to AI, such as the shift in SEO.   23:10 – Chris shares how data analytics and PR should go together.   26:45 – Chris explains the three branches of machine learning.  37:50 – Chris lists the three things that agencies must do.   39:58 – Chris talks about what Trust Insights does for its clients.   42:15 – Chris describes the origin of his podcast, Marketing Over Coffee.     Quote   “I think ultimately, the biggest disruption is going to be how the largest agencies are billing and justifying the fees they get and I think at the smaller level it's going to get a little easier to be more nimble because you haven't pinned your hopes and dreams on a model that is antiquated in the age of AI.”– Parry Headrick, founder of Crackle PR  “Every person in your company who uses Microsoft Office will now have access to a language model and will be able to do things like make a 10-slide presentation out of this press release or tell me what's important in this Excel spreadsheet. Tell me what the outcome was. And the models will do that instead. So it will dramatically shorten the time it takes people to do work and everyone is going to have to get good at this because it's going to be built into Office, it's already built into your search engines and it's going to be appearing in pretty much every piece of software that's complex to use.” – Chris Penn, co-founder and chief data scientist at Trust Insights    Links:   Marketing Over Coffee Podcast: https://www.marketingovercoffee.com/   DALL·E: https://openai.com/product/dall-e-2   ChatGPT: https://openai.com/blog/chatgpt    Listen to Chip Carey's episode on The PR Maven® Podcast.   Listen to The PR Maven® Podcast episode featuring students from Northeastern University.     About the guests:      Parry Headrick   Founder of Crackle PR, Parry Headrick is a 20+ year tech PR agency veteran, having grown some of the largest privately held agencies in North America. Headrick has grown an audience of more than 60,000 across social media channels by discussing the good, the bad and the ugly about the public relations industry.  Chris Penn  Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.  Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's and many others.  Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as “AI for Marketers: A Primer and Introduction,” “Marketing White Belt: Basics for the Digital Marketer,” “Marketing Red Belt: Connecting With Your Creative Mind,” and “Marketing Blue Belt: From Data Zero to Marketing Hero,” and “Leading Innovation.”    Looking to connect:             Email: parry@cracklepr.com   LinkedIn: https://www.linkedin.com/in/parryheadrick/   Twitter: @pheadrick  Website: www.cracklepr.com     Email: cspenn@trustinsights.ai   LinkedIn: https://www.linkedin.com/in/cspenn   Twitter: @cspenn  Website: www.trustinsights.ai  

St. Louis Cardinals announcer Chip Carey is the son of Skip Carey and grandson of Harry Carey. This week he's chatting with Drew about what it means to live with that name, his early thoughts on the new rules in baseball and he and Drew share some thoughts on the world of broadcasting in baseball. Drew reflects back on the Masters and has a few thoughts on Tiger Woods. And why is Drew optimistic about Elehuris Montero and Ezequiel Tovar? Thanks for checking the show this week and please tell a friend!

This episode features nine students from Northeastern University's Experiential Network (XN) Program who have been working with The PR Maven® Podcast to create a marketing plan. The XN program aims to educate Northeastern students through educational curricula using real-life projects and problems that reflect experiences in the professional workplace. Since January, we have been working with this group of students and their professor, Carolyn Boviard, to develop two marketing plans specific to The PR Maven® Podcast's goals. Listen to this episode as they talk about what they have learned through this experience and how data can help your PR and marketing plan. 2:23 – Brooke talks about her educational background and what got her interested in marketing and PR.   4:23 – Kaixin explains how PR has opened up a new vision for her career. 6:19 – Eashwar describes how PR and research work so well together.   10:54 – Apoorva talks about how data can be used to help organizations make informed decisions. 13:10 – Eashwar shares how data can help with brand positioning. 16:35 – Eashwar gives his definition of psychographics compared to demographics. 21:43 – Aaksha explains how technology has changed PR and networking. 24:51 – Anjas describes what he thought PR was versus what he has learned that it is through this project. 28:38 – Mary explains how she got interested in marketing and what experience she has in it. 31:06 – Mehal talks about some of the challenges small businesses can face related to PR and data. 35:55 – Saurabh describes the benefits of studying PR when pursuing a career in business.   Links: Northeastern University: https://www.northeastern.edu/ The West Wing: https://en.wikipedia.org/wiki/The_West_Wing Hootsuite: https://www.hootsuite.com/   Listen to Chip Carey's episode on The PR Maven® Podcast

TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business.   1:32 – Anna explains how her career started in the hospitality industry.    2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications.   3:38 – Anna talks about the kinds of videos she creates.    5:04 – Anna shares what some of her most popular videos have been so far.   6:08 – Anna explains what Marshall Communications' goals are for using TikTok.   11:48 – Anna talks about how social media fits into PR.   12:26 – Anna describes the demographics for TikTok.  14:20 – Anna explains why you should consider using TikTok.   16:27 – Anna talks about the algorithm on TikTok.   18:45 – Anna explains how to share a TikTok video to Instagram Reels.     Quote   "Most public relations agencies are not doing TikTok. They have experience with the older, familiar platforms like Instagram, Facebook and LinkedIn. We're kind of on the cutting edge, I think, for social media marketing, and that's where we as an agency want to be. We want to be at the intersection between traditional PR and social media marketing. I think TikTok is helping position us very well for that." – Anna McDermott, account supervisor at Marshall Communications    Links:   Listen to Anna's first episode on The PR Maven® Podcast.   Listen to Kat Child's episode of The PR Maven® Podcast.   Listen to Chip Carey's episode of The PR Maven® Podcast.     University of Southern Maine: https://usm.maine.edu/   Down East Magazine: https://downeast.com/   Mainebiz: https://www.mainebiz.biz/     About the guest:      With a passion for creative strategy, Anna brings nearly 20 years of experience to our Marshall Plans. Her insightful work highlights each client's unique qualities and connects them with targeted audiences and media. Anna's areas of expertise include crafting vibrant copy for press releases, pitches, newsletters, SEO and other promotional materials as well as bringing a fresh perspective to social media marketing. Recently, Anna has been creating TikToks for Marshall Communications and is here today to teach us about TikTok!   Looking to connect:             Email: amcdermott@marshallpr.com   TikTok: @marshallcommunications 

Hour 3: Doug Heye, 97.1 FM Talk Political Insider, former RNC spokesman joins Mark Reardon to discuss Nikki Haley's announcement that she is entering the 2024 GOP Presidential race. Then, the new Cardinals broadcaster for Bally Sports Midwest, Chip Carey joins the show to share on his new position and talk baseball. Later, Mark brings you the Audio Cut of the Day!

The new Cardinals broadcaster for Bally Sports Midwest, Chip Carey joins Mark Reardon to share on his new position and talk baseball.

Romo/Olsen/Brady talk; Super Bowl; Rest in Peace Billy Packer; NBA News; Chip Carey to Cardinals This week on Episode 34 of the Announcer Schedules Podcast, Mike Gill and Phil de Montmollin continue discussing Tony Romo and Greg Olsen along with Tom Brady's retirement and the broadcasting implications. A tribute to the legacy of Billy Packer as well as the latest announcer news from the NBA, MLB and college hoops. Throughout the show, 77 different announcers from past and present are mentioned with an array of topics discussed including: · NFC and AFC Championship Games Review · Super Bowl Preview · Tony Romo · Greg Olsen and Tom Brady at FOX · The Legacy of Billy Packer · Big 12 Now on ESPN+ · All-Female Production Crew · Upcoming NBA Action · Coverage of Lebron's Record Chase · Throw it Down with Bill Walton · Chip Carey to Cardinals · Atlanta Braves Opening · Pat McCarthy to Mets · Stephen Nelson to Dodgers · Chris "The Bear" Fallica to FOX Sports Announcer Mentions: Kevin Burkhardt, Greg Olsen, Jim Nantz, Tony Romo, Kevin Harlan, Kurt Warner, Ian Eagle, Ross Tucker, Tracy Wolfson, Jay Feely, Pat McAfee, Tom Brady, Terry Bradshaw, Rob Gronkowski, Michael Strahan, Howie Long, Drew Brees, Phil Simms, Billy Packer, Erin Andrews, Tom Rinaldi, Mike Pereira, Gene Steratore, Mike Golic, Laura Okmin, T.J. Rives, Tim Brando, Brent Musburger, Dick Enberg, Gary Bender, Curt Gowdy, Al McGuire, Jay Bilas, Boog Sciambi, Kris Budden, Mark Neely, Sloane Martin, Kim Adams, Meghan Caffrey, Chuckie Kempf, King McClure, Chris Spatola, Marc Kestecher, P.J. Carlesimo, Kevin Harlan, Reggie Miller, Stephanie Ready, Brian Anderson, Stan Van Gundy, Jared Greenberg, Ryan Ruocco, Richard Jefferson, JJ Redick, Monica McNutt, Bill Walton, Dave Pasch, Roxy Bernstein, Jason Benetti, Vin Scully, Charles Barkley, Chip Carey, Skip Caray, Harry Caray, Jack Buck, Joe Buck, Tom Hart, Ben Ingram, Rich Waltz, Wayne Randazzo, Pat McCarthy, Tom McCarthy, Scott Franzke, Howie Rose, Stephen Nelson, Joe Davis, Chris Fallica, Stanford Steve Hear it all on the latest "Announcer Schedules Podcast" and make sure to that you are subscribing to the SportsMediaWatch.com podcast feed on Apple Podcasts, Spotify, Google, etc.!! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Romo/Olsen/Brady talk; Super Bowl; Rest in Peace Billy Packer; NBA News; Chip Carey to Cardinals This week on Episode 34 of the Announcer Schedules Podcast, Mike Gill and Phil de Montmollin continue discussing Tony Romo and Greg Olsen along with Tom Brady's retirement and the broadcasting implications. A tribute to the legacy of Billy Packer as well as the latest announcer news from the NBA, MLB and college hoops. Throughout the show, 77 different announcers from past and present are mentioned with an array of topics discussed including: · NFC and AFC Championship Games Review · Super Bowl Preview · Tony Romo · Greg Olsen and Tom Brady at FOX · The Legacy of Billy Packer · Big 12 Now on ESPN+ · All-Female Production Crew · Upcoming NBA Action · Coverage of Lebron's Record Chase · Throw it Down with Bill Walton · Chip Carey to Cardinals · Atlanta Braves Opening · Pat McCarthy to Mets · Stephen Nelson to Dodgers · Chris "The Bear" Fallica to FOX Sports Announcer Mentions: Kevin Burkhardt, Greg Olsen, Jim Nantz, Tony Romo, Kevin Harlan, Kurt Warner, Ian Eagle, Ross Tucker, Tracy Wolfson, Jay Feely, Pat McAfee, Tom Brady, Terry Bradshaw, Rob Gronkowski, Michael Strahan, Howie Long, Drew Brees, Phil Simms, Billy Packer, Erin Andrews, Tom Rinaldi, Mike Pereira, Gene Steratore, Mike Golic, Laura Okmin, T.J. Rives, Tim Brando, Brent Musburger, Dick Enberg, Gary Bender, Curt Gowdy, Al McGuire, Jay Bilas, Boog Sciambi, Kris Budden, Mark Neely, Sloane Martin, Kim Adams, Meghan Caffrey, Chuckie Kempf, King McClure, Chris Spatola, Marc Kestecher, P.J. Carlesimo, Kevin Harlan, Reggie Miller, Stephanie Ready, Brian Anderson, Stan Van Gundy, Jared Greenberg, Ryan Ruocco, Richard Jefferson, JJ Redick, Monica McNutt, Bill Walton, Dave Pasch, Roxy Bernstein, Jason Benetti, Vin Scully, Charles Barkley, Chip Carey, Skip Caray, Harry Caray, Jack Buck, Joe Buck, Tom Hart, Ben Ingram, Rich Waltz, Wayne Randazzo, Pat McCarthy, Tom McCarthy, Scott Franzke, Howie Rose, Stephen Nelson, Joe Davis, Chris Fallica, Stanford Steve Hear it all on the latest "Announcer Schedules Podcast" and make sure to that you are subscribing to the SportsMediaWatch.com podcast feed on Apple Podcasts, Spotify, Google, etc.!! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In the second hour of The Marc Cox Morning Show, Marc discusses Kamala Harris demanding for the George Floyd Justice and Policing Act. Marc Lotter, America First Policy Institute Chief Communications Director & Former Special Assistant to President Trump, talks with Marc about the Biden Files and do we need so many classified documents. KMOX's Sports Director, Tom Ackerman stops by to discuss the Cardinals new play by play announcer Chip Carey, Mizzou Basketball, and Tom Brady's retirement. And we have In Other News with Kathleen England.  Kathleen and  the crew talk about Groundhog day and if Phil saw his shadow.  They also discuss Tom Brady's retirement and if Tom will get back to Gisele Bündchen.   Coming Up:  Jim Talent and Fred Lucas.

Nate & Ben discuss theater popcorn, Alamo Drafthouse, Scott Rolen and what hat he should wear, Chip Carey and the problems with hating your own sport, the ZIPS projections and how they project the 2023 Cardinals, The Royals, baseball movies, and much more! Talking About Birds is supported on Patreon. Join our Patreon and join our private Discord server! www.patreon.com/talkingaboutbirds. 

As the Braves are in town, Chip Carey's presence as their broadcaster is always highlighted! His twin sons , Chris and Stefan become 4th Gen of Carey Baseball announcing led by Harry Carey, Skip Carey and Chip Carey, ! https://amp.onlineathens.com/amp/7162885001

As the Braves are in town, Chip Carey's presence as their broadcaster is always highlighted! His twin sons , Chris and Stefan become 4th Gen of Carey Baseball announcing led by Harry Carey, Skip Carey and Chip Carey, ! https://amp.onlineathens.com/amp/7162885001

Braves Broadcaster, Chip Carey joins KNBR Tonight with FP to talk about with the Braves getting star 1B Matt Olson from A's and where will Freddie Freeman land? See omnystudio.com/listener for privacy information.

Braves Broadcaster, Chip Carey, joins KNBR Tonight with FP to talk about with the Braves getting star 1B Matt Olson from A's and where will Freddie Freeman land? See omnystudio.com/listener for privacy information.

1-29 Hour 1 - Thomas Mott opens today's show by praising the Hawks' effort during their winning streak but says moves still need to be made ahead of a playoff push. We then set the table for Championship Sunday in the NFL before hearing from Braves' broadcaster Chip Carey.   

Segment 1 - Show intro and the weekend headlines: Braves continue to stay hot against the Nationals and the Falcons fall flat against the Titans Segment 2 - Morning Menu: Sharife Cooper is tearing it up in the Summer league, but do we put too much into these performances? The Braves are 9-2 in the month of August... who do we credit most and is it sustainable? The Big12, ACC, and Big10 are talking about merging. Is this shifting and moving good or bad for college football? Segment 3 - Radio replay with Chip Carey when he was on the morning show with John & Hugh See omnystudio.com/listener for privacy information.

Bucks clip the Hawks, Chip Carey messes up an all time note, Mo-Mentous Monday, Canadian Bacon relives Game 7, Stunned to an iPhone, and much more See omnystudio.com/listener for privacy information.

In hour 2, Kyle revisits Tim Brando's interview on the Mac Attack and how he pointed out how this 12 team playoff is a step in the right direction for the sport of College Football, and Chip Carey joined the show to discuss some of the hard luck the Braves have been on. See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In this episode, Chris Tieri explains how to use your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris's definition of a brand and what research can do to help. 3:06 – Chris explains how she started out wanting to be an interior designer but found herself having more of a passion for advertising. 5:58 – Chris describes why and how she transitioned from being an agency owner to strengths coach.   7:52 – Nancy and Chris talk about their strengths. 10:15 – Chris talks about her passion project – Laughter, Leadership, Mothership, Wine. 13:32 – Chris shares how she uses strengths finder for her clients. 18:03 – Chris talks about what she has learned about effective leadership from COVID-19. 24:17 – Chris defines a brand. 30:34 – Chris explains how to strengthen your personal brand. 38:03 – Chris describes how research can help with branding. 37:40 – Chris shares some resources she enjoys.   Quote options “The brand is really the image someone holds in their eyes, so it is the feeling they get.” – Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation   Links: Sugarloaf: https://www.sugarloaf.com/ Audience Audit: https://audienceaudit.com/ How great leaders inspire action TED Talk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en Seth Godin Purple Cow: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170 Linchpin: https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096 Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1491514736 Daily Blog: https://seths.blog/   Listen to Chip Carey's episode.   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    About the guest:     Christine Tieri is a business and leadership brand strategist, national speaker and Gallup-Certified Strengths Coach. Focusing on her own strengths of vision, ideation, and strategy, Chris works with her clients to discover their unique strengths, make a meaningful impact on those they lead, and set up strategies to accomplish their wildest goals for success. A former ad agency owner for nearly 25 years, Chris knows a thing or two about brand building, strategic messaging, and three-martini lunches.   Looking to connect:           Email: chris@christieri.com LinkedIn: https://www.linkedin.com/in/christieri/ Twitter: @christieri

Mark Fleming and Kevin Sennett combined their skills in photography and videography to create Lone Spruce Creative, a media production company based in Maine. In this episode, they talk about how photos and videos can help build your brand, from telling your story to launching PR and marketing campaigns. They also discuss what has worked to build their brand and gain clients they love working with. Listen to learn how the right photography or videography can help you capture the attention of your target audience. 2:05 – Mark describes how he started his career as a still photographer. 3:02 – Kevin shares how his career started while he was still in high school. 4:50 – Mark defines what a media production company is. 8:14 – Kevin and Mark talk about the most exciting production Lone Spruce has worked on. 10:24 – Kevin shares a dream client. 13:39 – Mark and Kevin share advice for people trying to get into the media production field. 16:27 – Kevin and Mark talk about how great imagery aids in a great PR campaign. 22:48 – Mark and Kevin explain how they market themselves to prospective clients. 29:53 – Kevin and Mark describe how Lone Spruce helps brands tell their story. 33:56 – Mark and Kevin share some of their favorite resources.   Quotes “You have to go out there and create. Whether that means writing, taking photos, taking videos or drawing. Whatever it is that you really feel passionate about, there is no excuse, as many as we can come up with, for not creating.” - Mark Fleming, founder and creative director at Lone Spruce Creative “Our passion projects have led to a lot of our paid work. Just going out and creating what you want gets you clients who then want that same kind of work, as opposed to doing a lot of work that you don't want to do. I think creating stuff that you're interested in is going to help you get more jobs that you're interested in.” - Kevin Sennett, director of photography and production lead at Lone Spruce Creative   Links: Lone Spruce Creative - https://www.lonesprucecreative.com/ United Technologies Center (UTC) - http://utc.mainecte.org/ Southern Maine Community College (SMCC) - https://www.smccme.edu/   Octagon - https://www.octagon.com/ 360 Media Ventures - https://360mediaventures.com/ Libby Camps - https://www.libbycamps.com/ Tim Ferriss - https://tim.blog/ Woolrich - https://www.woolrich.com/ Filson - https://www.filson.com/ In Love with the Process Podcast - https://www.inlovewiththeprocess.com/ BlinkBid - https://blinkbid.com/ QuickBooks - https://quickbooks.intuit.com/ Casey Mangum - https://www.mangumassociates.com/about-our-firm/meet-our-team/ Maine Public Relations Council: https://conta.cc/3bd5O5h   Listen to Karl Strand's episode to learn more about Sugarloaf. Listen to Chip Carey's episode. Listen to Steve Lyons' episode to learn more about the Maine Office of Tourism. Listen to Charlene Williams' episode. Learn more about The Marshall Plan.   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    About the guests:     Mark Fleming is the founder and creative director at Lone Spruce Creative. Kevin Sennett is the director of photography and production lead at Lone Spruce Creative. Mark and Kevin run a media production house out of a renovated mill in Biddeford. Their clients include Colby College, the Maine Office of Tourism, Luke's Lobster, Maine Spirits, Harvard Business School and Bangor Savings Bank. They specialize in creating intimate visual content that allows brands to tell their story in an authentic and engaging way. Coming from a journalism background, their process has always centered on putting the story first, then creating dynamic visuals that push the narrative forward. Both Mark and Kevin are Mainers who, after having spent time in Boston fresh out of college, moved back to Maine to pursue their careers in media. Having first met chasing race cars on the dusty roads of the Maine Forest Rally, they have been friends for over a decade. Kevin lives in Yarmouth with his wife, Nico, and their two-year-old daughter Everly. Mark lives in Biddeford with his wife, Jennifer, and their rambunctious pit bull, Bella.   Looking to connect:           Email: info@lonesprucecreative.com Instagram: @lonesprucecreative

About the episode:    Kim Jackson has a passion for storytelling and brand development with more than two decades of experience in marketing and communications in the public and private sectors. She has worked in various industries, including health and fitness, skiing, snowsports, travel and tourism, and most recently, the nonprofit sector. She has expertise in brand building, storytelling and messaging. Her work spans from writing hard and feature news stories as a reporter for The Boston Globe and the Gloucester Daily Times, to being the PR director and communications manager for a large corporation in Boston and for Killington Resort, among others. She has placed stories in The New York Times, The Wall Street Journal, The Boston Globe, Boston Herald and Sports Illustrated, and in hundreds of local, regional and national publications, as well as social media outlets. She holds a B.A. in journalism from the University of New Hampshire and enjoys skiing and outdoor activities. In the episode:        2:07 – Kim explains that her career in communications started after trying to cross the country until she totaled her car. 6:03 – Kim shares how her career has come full circle by working at Vermont Adaptive Ski & Sports. 8:23 – Nancy and Kim talk about the importance of visuals, including a lesson Nancy learned from Chip Carey. 9:14 – Kim explains that you have to be authentic and tell a story that comes from the heart to be successful in PR and marketing. 11:15 – Kim describes finding the fine line between pulling in emotion and making sure athletes, participants or instructors don't become an inspiration. 14:59 – Nancy asks about Kim's framework for telling stories. 17:32 – Kim shares how she measures success for the stories she shares. 19:59 – Kim describes the link between personal and professional, which leads to authenticity. 21:32 – Kim talks about how her work has changed since she started her career, emphasizing the importance of keeping up with technology and the use of video. 33:31 – Kim talks about how she has built her network organically through an overlap between her personal and professional life. 37:03 – Nancy shares the story of Yellow Nose Vole Day. 38:33 – Kim shares her go-to resources, including the Public Relations Society of America and NPR. 41:46 – Kim shares how her storytelling has changed because of technology.   Quote: “When you tell that story and you tell it from the heart, it resonates with people, it drives emotion, and then it triggers them to want to act on that.” – Kim Jackson, Director of Communications & Marketing at Vermont Adaptive Ski & Sports   Links:          Vermont Adaptive Ski & Sports: https://www.vermontadaptive.org/ Vermont Adaptive Ski & Sports Twitter: https://twitter.com/vtadaptive Vermont Adaptive Ski & Sports Facebook: https://www.facebook.com/vtadaptive/ Vermont Adaptive Ski & Sports YouTube: https://www.youtube.com/user/VermontAdaptiveSport Killington Ski Resort: https://www.killington.com/ Trevor Kennison skiing Corbet's Couloir: https://www.youtube.com/watch?v=diuX1MqDuoE Gloucester Daily Times: https://www.gloucestertimes.com/ Public Relations Society of America: https://www.prsa.org/ Nonprofit Storytelling Conference: https://nonprofitstorytellingconference.com/   Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page.   Looking to connect:           Email: pr@vermontadaptive.org LinkedIn: https://www.linkedin.com/in/kimjacksonpr/

About the episode:   Since its beginning, the public relations industry has depended on the media to share client stories and increase visibility by providing their audience with timely and interesting content. Public relations professionals would pitch a news outlet with a story idea and rely on the news outlet to publish their story.   With the increased popularity of the internet, information can be easily accessed at any time, causing more people to seek stories on a wide variety of topics. Today's audience prefers to avoid advertising, relying on content created by professionals.   As a result of the accessibility to information the internet has created, PR agencies can share their knowledge and build their audience by providing useful content and gaining their trust without relying on the media. These professionals share their expertise in small servings, attracting clients while positioning themselves as thought leaders and experts in their field. After building trust with the audience, clients are able to receive a larger dose of content, such as an entire media outreach campaign.   In this episode, Nancy shares how you can use content marketing rather than relying on the media.   In the episode:       1:12 – Nancy mentions her forbes.com article on content marketing, inspiring this episode.   1:55 – Nancy shares the process of attaining media coverage, including the process when she worked with Chip Carey at Sugarloaf.   3:43 – Since her career started, Nancy shares how PR has changed to what it is today.   4:37 – With the rise of the internet, public relations has changed from what it once was.   5:47 – Nancy shares how popular brands like Buzzfeed, POPSUGAR and Tasty have attracted and retained their audiences.   7:46 – Nancy quotes marketing guru David Meerman Scott, describing the different types of promotion to gain an audience.   8:27 – To generate engaged audiences, soap companies like Procter and Gamble created soap operas.   9:39 – Nancy shares how she has used content marketing and how brands can do the same.     Quote:          "What is considered to be newsworthy on any day really depends on what else is happening in the world.” — Nancy Marshall, The PR Maven® and founder & CEO of Marshall Communications           Links:         www.marshallpr.com  www.visitmaine.com  Nancy's articles on Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#ab3957e4485a   Alexa Flash Briefing instructions: https://www.facebook.com/groups/PRMavenNation/permalink/370589063804230/    Looking to connect:          Email: nancy@prmaven.com    LinkedIn:  https://www.linkedin.com/in/nancymarshall/ 

About the episode:   Megan immerses herself in her clients' industries. When you work with her, she'll ask the right questions and use your answers to craft engaging social media posts, media pitches and press releases that will pique your audience's interest so that they'll want to learn more.  Her enthusiasm and competitive nature serve her well in the social media realm, as she constantly looks for innovative ways to use the various platforms, and she stays on top of this constantly evolving marketing arena. In both work and life, Megan isn't one to stick to the status quo, but is always looking for a new approach or the next adventure.    In the episode:  1:57 - Megan shares how her career started in college at Northern Michigan University where she discovered PR and how it enables you to dive deep into the world of many different businesses.   02:59 - Nancy asks Megan about social media while she was in college and the Public Relations Student Society of America.   4:12 - Megan describes the difference between organic and native reach.   5:18 - Nancy asks Megan what she thinks the next thing is that businesses should be learning about and embracing.   7:17 - Megan mentions that overall she would not have done anything differently with her career, except possibly pursuing a master's degree.   8:45 - Nancy and Megan make the connection between swimming and PR.   11:36 - Megan explains how important PR and social media are to her own personal growth and the growth of her clients.    12:39 - Megan talks about how she has helped to grow the Maine Office of Tourism's social media accounts.   15:22 - Megan shares how social media has changed since she started her career by moving toward paid posts.   16:40 - Megan shares that PR and marketing are always changing, which can be a challenge to stay on top of.   17:24 - Nancy ties back to her interview with Chip Carey, connecting to the use of technology.   24:50 - Megan shares how her work is driven by measurement, comparing stats to client goals on a month-to-month basis.    27:47 - Meg describes how she has grown her network through her jobs and being out in the community.   29:18 - Megan talks about the importance of Twitter in public relations.   30:18 - Megan shares that creating lifelong relationships and building her network has helped with her career.   31:41 - Some of Megan's most valued resources include newsletters, Facebook groups and Facebook Help.   32:32 - Megan encourages people starting their careers to step out of their comfort zone and know their strengths.   33:25 - Megan shares her favorite saying as a parting thought.     Quote:          "Get comfortable being uncomfortable. You need to step out of your comfort zone and really go after what you want.” — Megan Crowder, Account Manager/Social Media Specialist at Marshall Communications            Links:         Visit Maine: https://visitmaine.com/  Marshall Communications: https://www.marshallpr.com/  Daily Carnage: https://carney.co/daily-carnage/  theSkimm: https://www.theskimm.com/     Looking to connect:          Email: mcrowder@marshallpr.com   LinkedIn: https://www.linkedin.com/in/meganashleycrowder/  Twitter: https://twitter.com/MeganCrowderr  

About the episode:   With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. He also took on a position at The Canyons resort in Utah, where he was responsible for the NBC Today Show live coverage for 14 days of the Salt Lake Olympics in 2002. For four years, Carey worked across a network of eight resorts as senior VP of marketing for the American Skiing Company using his wide range of skills to build brands and revenues.    From his experience building Sugarloaf as a skiing destination, despite the mountain's remote location, to the launching of new brands, Carey has been involved in many aspects of ski resort operation. His experience made him a stand-out candidate for his most recent position as the chief marketing officer at the Jackson Hole Mountain Resort. Throughout his career, Carey has placed an emphasis on staying up to date with technology and trends to best reach customers and customize experiences.    In the episode:    2:53 – Chip shares that his career started after college when he went skiing and how his love of photography led him to PR.    6:43 – Nancy recalls how Chip taught her how to get photos and videos from Sugarloaf down to the Weather Channel.   7:32 – Chip and Nancy talk about the relationships they have built with Bill Green and how they continue their relationships with reporters and journalists.   9:29 – Chip explains the database he used to use to keep track of personal information about people he met in order to build a relationship with them.   14:15 – Nancy brings up Chip's lesson of making a story visual, making the story more attractive for television and newspapers.   16:31 – Chip explains how he doesn't think social media should fall under PR.   21:34 – Nancy askes Chip to talk about his time at Sugarloaf since he was so instrumental in building the brand.   23:51 – Chip shares how Jackson Hole was different from his work at Sugarloaf.    24:57 – Chip talks about trying to “blue” Jackson Hole or make it more accessible for intermediate level skiers.    30:28 – Chip and Nancy recall the battles Sugarloaf and Sunday River had when competing for skiers.   32:29 – Nancy shares how they would count cars and look at the license plates at Sunday River to see how many people there were and where they were coming from.   33:54 – After Sunday River claimed to be much closer to Boston, Chip shares how he took it into his own hands to figure out how much farther away Sugarloaf really was.   40:43 – Nancy and Chip talk about Paul Schipper, who skied every day after being forced to retire from American Airlines as a pilot following a crash that resulted in the strut collapsing his heart.   46:27 – Chip shares how he gave Paul permission to stop skiing with his own story of swimming every day for 14 years.   50:30 – Chip and Nancy talk about parties they attended or hosted to attract writers.   51:35 – Chip shares the importance of events in attracting media attention.   55:24 – Nancy and Chip wrap up by talking about the first or last cup of tea theory.   57:45 – Chip talks about how his whole family is involved in skiing.     Key Takeaways:   Hometown newspapers always want to know the stories of hometown people.   It's all about building relationships. You can't just start sending reporters content you want them to write about, you need to build the relationship first. You need to communicate on a regular basis, not just when you need something done.   You need to know your customer, just like the old saying of needing to know your enemy. The more you know about your customer, the better you can communicate with them. You're wasting so much money if you don't know your customer and if you're not targeting very specifically to their interests.  Do favors for others, like taking photographs for a writer, and they will treat you well.   Tell a visual story or make the story visual so it is easier for television and newspapers to pick it up and so it is more attractive to their audience.   Stay on top of technology to enable and improve communications and public relations.  Timing is essential. News outlets want the information when it happens, not a day or two later.   Don't be afraid to change how your brand is perceived. Carving out too small a niche can be a downside. Finding the right balance can drastically improve business, which was the case for Jackson Hole when they introduced intermediate-level skiing.   Hold your ground and stay on top of your competitors.  Produce something that aligns with people's interests and dreams, like Paul Schipper did.  Exercise is important for mental and physical health and helps you do your job better.   Special events are a great way to bring people together and attract media attention.         Quote:          "You have to be a student of the game.” — Chip Carey, Chief Marketing Officer at Jackson Hole Mountain Resort             Links:         Sugarloaf: https://www.sugarloaf.com/  Jackson Hole Mountain Resort: https://www.jacksonhole.com/    Looking to connect:          Email: chipcarey2002@yahoo.com