Growing Social Now with Barbara Rozgonyi

Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!

How can content marketing change your future fortunes? In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.Key Takeaways:1.    Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.2.    AI should be used for research and performance improvement rather than just efficiency in content creation.3.    Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future.4.    Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership.Surprising Moments:1.    Crestodina's stance on cream in coffee as an example of strong opinions AI can't replicate.2.    The revelation that even AI scientists don't fully understand AI, challenging the notion of "AI experts."Tune in for the best 20 minutes you'll spend this week!Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media. Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI.  DigiMarCon's speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!Barbara RozgonyiFounder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote SpeakerTop PR BloggerPodcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don't miss this compelling discussion!Growing Social Now is produced by CoryWest Media and hosted by Barbara Rozgonyi.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! #BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthostMentioned in this episodeLeslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:Staying Grounded While Launching an Out-of-this-World Brand Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald'sEmbracing A.I. and Maintaining the Human TouchJennifer Polk, Chief Marketing and Digital Experience Officer, Feeding AmericaBeyond the Game: Crafting Unforgettable Brand Experience Journeys Through SportsLinden White, Head of Account Management and Integrated Solutions, rEvolutionLisa Nucci, CMO, Choose ChicagoDan Moriarty, CMO, Chicago Fire FCBranding in the Narrative Economy: The Psychology of Consumer ExperiencesKristian A. Alomá, Ph.D., Founder & CEO, ThreadlineAsk Me Anything Panel of ExpertsShannon Lee, Senior VP of Creative, StudioNorthPepper Miller, President, The Hunter-Miller GroupLindsay Gash, Creative Innovation Lead, NA Agency, MetaAndy Crestodina, Co-founder & CMO, Orbit Media StudiosInnovation as CreativityMeghan Hurley, Vice-President of Global Brand Marketing, Claire'sBronco Boost: Generative AI's Marketing Journey Goes from Zero to 60Joe Grigsby, Panel Moderator, VMLJen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor CompanyChris Scuro, VP/DiThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media.  Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conversations that aren't just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the world through meaningful dialogue.Transitioning from corporate marketing to entrepreneurial success, Brandon unveils the success secrets behind his top-ranked "Brands on Brands" podcast and the strategic role that high-profile guests play in amplifying your message. Join us for an honest chat about the challenges and triumphs that come with forging a path in the burgeoning space of podcast marketing.Brandon BirkmeyerBrandon Birkmeyer on LinkedInBarbara RozgonyiBarbara Rozgonyi on LinkedInThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in media consumption that's rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode!Download the Edison Research 2024 Infinite Dial Reporthttps://www.edisonresearch.com/the-infinite-dial-2024/About Barbara Rozgonyi and Growing Social NowBarbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara's platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence.Work with Leading Podcast Influencer & Producer Barbara RozgonyiBarbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through:Sponsored episodes & influencer integrationsBranded podcast production & content strategyStrategic podcast advertising planning & buyingMultimedia promotional support across social channelsWith podcasting rapidly becoming a must-play for brands, there's no better guide than Barbara to claim your brand's audio territory and drive business results.Reach out to explore having Barbara as your podcast influencer or producer today!Site: BarbaraRozgonyi.comBarbara Rozgonyi on LinkedInhttps://linkedin.com/in/barbararozgonyiThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership.Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedInWelcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today's dynamic digital landscape.Discover how thought leadership can elevate your brand's credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal.Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn. Whether you're a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now!Don't forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let's grow together!About Barbara Rozgonyi and Growing Social NowBarbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara's platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence. Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you'll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own 'awesome tree' and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching. Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. It's not just about the feel-good factor; it's about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If you're ready to awaken, engage, and optimize the awesomeness within, this is an episode you won't want to miss! Barbara Rozgonyi, host of Growing Social NowThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you're a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908.  Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup's global sales teams. As we dissect the marketing technology landscape, you'll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We'll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it's leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before. Connect with Patrick Bernardi on LinkedInHuFriedyGroup on LinkedInConnect with Barbara Rozgonyi on LinkedInThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands?  In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena's own rising star.  Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world.Connect with Elena Kacan on LinkedInConnect with Barbara Rozgonyi on LinkedInThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024.

What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!#BizRizz Takeaways for Marketers Develop an Engaging Corporate Brand PersonaIn the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.Strategically Show Off Your #BizRizzA dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity.  And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation. Align with Gen Z's Greater PurposeRegarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. The Future Is Friendly: Embracing the Power of Personality HiresBella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok.  Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTokSubscribe to Office Slayers NewsletterConnect with Barbara Rozgonyi on LinkedIn #newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions.As destination marketers gear up for 2024, Expedia Group's Unpack '24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year.Need help navigating branding, marketing and PR? Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker.Barbara Rozgonyi publishes wiredPRworks (https://wiredprworks.com), a top 50 PR blog and is an international keynote speaker. Barbara Rozgonyi on LinkedIn Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption?In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it?In the latest episode of "Growing Social Now New" hosted by the seasoned expert in social media marketing and public relations, Barbara Rozgonyi, the spotlight is on the transformative changes in how Americans access news. As the digital era redefines how we consume news, Public Relations (PR) professionals find themselves at a crossroads, grappling with shifting preferences and diverse pathways for information. Listen in for ways to stay on the right path to reach the media with your messages.Key Takeaways: Adapting Your PR Strategy for SuccessDigital Dominance: The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it's imperative for PR strategies to align with this digital shift.Rise of Podcasts: While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements.Demographic Nuances:  Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach.Strategic PR Planning: In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities.More from Pew Research on the changing news trends.Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog and is an international keynote speaker.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

How does LinkedIn power relationships and impact companies? Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies.  Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.Relationships Matter More Than Ever:  A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.Social Media as a Turbocharger for Networking: LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.Size Doesn't Dictate Connectivity: Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag. Professional Networks Contribute to Company Success:  Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.Strategic Importance of LinkedIn Consulting:  Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.Connectivity Drives Innovation: The episode concludes by reinforcing the idea that connectivity directly influences a company's success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.More on the Harvard Business School LinkedIn study.Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog, and is an international keynote speaker.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler.

From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. Future of Work with Jeff Willinger Top TakeawaysBlend of Physical and Digital Collaboration: The future workplace will seamlessly integrate in-person and online collaboration, thanks to tools like Microsoft Teams, SharePoint, and OneDrive.AI-Powered Productivity: AI assistants like Microsoft's Copilot can enhance productivity by automating tasks like meeting note-taking, enabling employees to focus on more substantive work.Technology Supports, Doesn't Replace People: While technology like AI can automate tasks, it's designed to support and enhance human collaboration, not replace workers.Culture Remains Crucial: No matter how advanced the technology, a supportive and inclusive workplace culture established by leadership is essential for engaging employees and unlocking their potential.The Power of Community: Creating a sense of community is crucial for employee engagement through diversity groups, community service projects, and social events.Leadership's Role in Culture: Leadership plays a pivotal role in establishing and nurturing workplace culture. Digital tools can reinforce this culture and connect distributed teams.Innovation in Collaboration Tools: Collaboration tools have evolved significantly, enabling seamless digital teamwork across different locations.AI as an Assistant, Not a Replacement: AI, such as Copilot, serves as an assistant that handles routine tasks, freeing employees to focus on more strategic and creative work.Putting People First: The success of any technology initiative hinges on putting people at the center to enhance the human experience, not overshadow it.Continuous Evolution: Workplace communication and collaboration will continue to evolve, but nurturing culture and community will always be a top priority.Connect with Jeff Willinger on LinkedIn Jeff Willinger at WithumConnect with Barbara Rozgonyi on LinkedInThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity,  Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.What is a Fractional CMO?A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.When to Engage a Fractional CMOHiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices.Eliminating ConfusionWith endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.The Power of StrategyBusiness owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.Why Choose Barbara?With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability.Barbara's mission is to help businesses serve more people, make more money, and find enjoyment. She's a transformative force to propel any organization forward.Get StartedDiscover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email hello@barbararozgonyi.com.Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -  talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.Key HighlightsEmbracing Passion Over the "Growth at All Costs" MindsetFinding Your Inner Light and Strength for Positive ActionsSocial Media: The Game-Changer in the Buying Experience80% of the Buying Experience Happens Before Contacting SalesBuilding Communities to Stand Out from the CommodityUnlocking Human Potential in the Business WorldHaving inward and outward perspectives drives success in the business world, and life.When marketers prioritize collaboration, everyone works towards the common good.Set biases and egos aside to appreciate people's gifts, passions, and priorities.Chapters1 Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 202300:00 - 06:372 Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs06:37 - 13:143 The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement13:15 - 18:554 The Power of Social Media and the Benefits of Connection Through Online Communities18:56 - 24:54About Lisa Sharapata, CMO of Arbinger InstituteWith over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO's to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.Exploring Possibilities: An Interview with Leslie from MesmeriseSince Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, they've led a quest for looking for the next best thing in social media, marketing, and tech. Whether it was at TechWeek, Social Media Club Chicago, or an AMA Chicago event, these two marketers share a drive for realizing the future vision.In her Growing Social Now interview, Leslie explores the importance of staying ahead of the curve when it comes to emerging realities such as AI and AR, as well as strategies for marketing in the metaverse.In early 2023, after 16 years at Morningstar, Leslie embarked on a new career journey. She joined Mesmerise, a virtual reality and augmented reality business, as CMO. At Morningstar, she worked with the Mesmerise team on VR events. Mesmerise uses cutting-edge technology such as VR to boost productivity with virtual meetings and webinars.Chapters1 Exploring the Potential of VR with Barbara Rozgonyi and Leslie Marshall 00:00 - 05:362 Exploring Virtual Reality through Experimentation and Learning 05:36 - 11:393 Delivering Exceptional Customer Experiences through VR and AR Technologies 11:39 - 16:534 Exploring Opportunities with New Technology: A Path to Smart and Innovative Business Ventures 16:53 - 22:315 Exploring the Benefits of the Metaverse: An Analysis of Social Media Sentiment 22:31 - 28:136 Taking the Leap: Networking and Professional Growth in the Metaverse and Beyond  28:13 - 33:107 Exploring the Journey of Redefining Life: Finding Balance in Transitions and Embracing Change. 33:10 - 38:45Visit Mesmerise on LinkedIn Connect with Leslie Marshall on LinkedInListen to Barbara's previous interview with Leslie: Growing Social Now episode on Exploring Experiential Events and Social Media and read more about this episode.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love's journey from graduate to Global VP of Marketing.As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations.   As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase. Nicholas J. Love on LinkedInBarbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing.  Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. You will discover . . .How to use Influencer Marketing to Grow Your Brand on a BudgetGrowth Hacking Strategies for Small Business with Small BudgetsHow to Build a Community of Micro-influencers To Drive Your BusinessWhy Building Relationships Help Achieve Passion, Plan, And PurposeHow a CRM Can Help You Build Better RelationshipsHow to Build Your Brand As A Trusted Industry Influencer To Grow Your BusinessHow to Turn Your Contacts Into Gold by Nurturing a Community of InfluencersAbout Jon FerraraNimble CEO Jon Ferrara is a successful entrepreneur and firm believer that we're all on this planet to grow, and that the more we can help other people grow, the more we grow. Building products that help people achieve their passion, plan and purpose is the primary reason Jon pioneered contact relationship management with the launch of GoldMine in the 90's, and it's why he launched Nimble, the smart CRM for O365 & G Suite, two decades later. Jon is also a noted speaker on the topics of Social Media's effects on Sales and Marketing. He's been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and among the Top 50 Social Business Twitter Accounts You Must Follow.Nimble Jon Ferrara on LinkedInAbout Barbara Rozgonyi, Host of Growing Social NowBarbara Rozgonyi attracts attention, builds brands, and connects communities as an inspirational speaker, creative coach for marketing communications, and social selling trainer for sales teams.  An early social media advocate, Barbara launched wiredPRworks in 2006 and founded Social Media Club Chicago in 2008. She lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.#growingsocialnow #barbararozgonyi Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.I first found about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finn's presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!What we covered:All things Creator EconomyHow to 10xs Instagram with TikTok insightsWhere influencer marketing is goingHow tight to niche your nicheCase studies, including Clare NolanWhen to use Grouped to connect communities and grow revenue About Finn Hodgins, Founder of GroupedFinn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop Grouped, a social CRM, that gives people the social feel they want, and the brands the ownership they want.Finn Hodgins on LinkedInClare Nolan, fitness influencer and co-founder of GroupedClare Nolan on InstagramClare Nolan on LinkedInClare Nolan on TikTokAbout Barbara Rozgonyi, Host of Growing Social NowBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor siThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What we talked about . . . The almighty algorithmsHow to maximize your ad budgetWhat types of ads work best right nowWhy you need to be youWhen to trust the platform's ad suggestionsWho ChimeHouse Media helps the mostCo-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising.Connect withChimeHouse Media https://chimehousemedia.comhttps://www.linkedin.com/in/megshields/https://www.linkedin.com/in/chimehousemedia/https://www.linkedin.com/company/chimehouse/https://www.facebook.com/chimehousemedia/ahttps://www.instagram.com/chimehousemedia  About Barbara Rozgonyi, Host of Growing Social NowBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter's board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.Let's Connect!Barbara Rozgonyi on ClubhouseBarbara Rozgonyi on FacebookBarbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What we talked about . . . - How Andrea initially grew her Facebook business page to nearly 200k without trying and how that's changed- The biggest mistake she's made in having a large social media platform- How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesn't matter- What she loves and hates about social mediaHow they met . . .Andrea and Barbara met as members of National Speakers Association Carolinas. Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching and her wildly popular podcast with over 3 million downloads.She is the proud author of two books, which have been translated into 18 languages and are available in 22 countries. Her latest book is Make Some Noise: Speak Your Mind and Own Your Strength.How to Stop Feeling Like Sh*t is a straight-shooting approach to self-improvement for women, one that offers no-BS truth-telling about the most common self-destructive behaviors women tend to engage in. From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen–a nationally sought-after life coach–crystallizes what's behind these invisible, undermining habits.With each chapter, Andrea kicks women's gears out of autopilot and empowers them to create happier, more fulfilling lives.Powerfully on the mark, the chapters are short and digestible, nicely bypassing weighty examinations in favor of punch points of awareness.Women are tired of worrying that they are being “too loud” if they speak up and say what they believe, want, or need, and are ready to feel their power and make themselves heard. A certified life coach and author of the bestseller How to Stop Feeling Like Shit, Andrea Owen knows that this is absolutely attainable if women can channel their righteous anger and desire. But she also knows that they'll need to disrupt a status quo in which women have been conditioned and socialized to remain on the sidelines and to put others before themselves. With all of the expertise of a veteran feminist and hell-raiser, and the relatability of a dear friend, Make Some Noise will push women to step outside of rigid societal expectations and show them how to take back control of their lives, and make them all their own.In Make Some Noise, Andrea deconstructs common behavior patterns that sabotage our power as women, and inThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

 What we talked about:the intersection of business and politicswhy all leadership is change leadershiphow the Internet has seeped into every facet of our liveswhere digital natives are pushing society forwardwhat is a ladder of engagementwhy  employee advocacy is some of the most powerful advocacy therehow brands can respond and comment on social media without getting caught off guardit's all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.About Caleb Gardner and 18 Coffees . . . Caleb's (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama's Twitter account, including respected companies such as Bain & Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others.During the second Obama Administration, Caleb was the lead digital strategist for President Obama's political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world.Caleb is  a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world.NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022.  More about NO POINT B.Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What we covered in this episode of "Growing Social Now"~ Why you need a personal brand AND a leadership brand~ Facts don't change behavior, there has to be an emotional connection~ Where people are taking their dollars, time, and energy ~ When CEOs need to take a stand ~ What presentation skills will make any meeting more successful ~ Why "quiet quitting" undervalues what's really happening in the workplaceHow They MetDianne was one of the first business leaders to welcome Barbara to Charlotte. As president of the IABC Charlotte chapter, Diane invited Barbara to speak at the chapter's January 2020 meeting.  About Dianne Chase . . . Dianne is an award-winning communications professional with decades of experience working successfully with leaders who want to elevate their personal, professional, and business communication skills. She is an Accredited GENIUS Business Storytelling Partner© in the Gabrielle Dolan methodology; one of only two in the world. Her driving purpose is helping business professionals become authentic and impactful communicators so that they may attain their personal and professional aspirations.Dianne founded her boutique communications consulting, training, and media relations firm, Chase Media, in 2000 after a distinguished career in broadcast journalism as a news director, anchor, and reporter. Her areas of expertise and services include crisis communication, media training, presentation skills training, message development, strategic internal and external communication, and executive communication consulting and coaching.She is a past global chair of the International Association of Business Communicators and currently serves at the local level as president of the IABC Charlotte chapter.She is a founding member of the 20/20 Visionaries in Charlotte and serves on several philanthropic and professional boards in her mission to always find ways to add value, provide support, and give back.Connect with Dianne Chase on LinkedInAbout Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, a digital marketing advisor since 2002, and a sales leadership guide for all types of teams. With a future vision, BarbaThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

“It takes so much courage to get out there and share your message. Speaking is a marketing tool. It's a muscle that needs to be strengthened today,” Jasmin says. You will learn:How Jasmin used social media to grow her speaking businessTop Social Media tips for speakers and consultantsWhat is a legacy speaker?“We are building our legacy right at this moment” Jasmin Haley, MS How did they meet? Barbara and Jasmin met via the National Speakers Association Carolinas chapter's Speaker Intensive. Barbara presented a session on Skyscraper Success for Speakers. They both serve on the board: Jasmin took over Barbara's marketing role as Barbara moved into membership.About Jasmin Haley, MSJasmin is a nationally-awarded speaker, author, consultant, presentation skills & curriculum design expert, and podcaster of The Legacy Speaker™ Show dedicated to helping audiences understand that the time is now if they want to make an impact and amplify their voice through the stage.She has spoken to and educated over 10,000 audience members since she began her career in speaking and has impacted countless others through her podcasts, educational programs, and global consulting business. Her proprietary process, The H.E.A.R.T. Methodology™ for connecting with audiences guarantees that attendees will leave your speaking program motivated & transformed. Her business, Legacy Scaler®, recently celebrated serving 100 clients. Jasmin serves on the National Speakers Association Carolinas board of directors as VP of Marketing. Get Jasmin Haley's Profitable Speaker Roadmaphttps://www.linkedin.com/in/jasminhaley/https://www.instagram.com/itsjasminhaley/https://www.facebook.com/BeyondtheProphy.JasminHaley About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What Does it Mean to be Real on Social Media?What you'll hear . . .Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro stylingWhy LinkedIn is THE network to fall in love withWhen to test out TikTok [hint: ASAP]Where short-form video performs the best  About Katie McKieverKatie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, Katie crafts creative social media solutions for growing brands as a sought-after consultant.She has single-handedly brought tens of millions of impressions, millions of dollars in earned media value, and millions of dollars in direct business value to the businesses that she has worked with through the content that she has created for brands' social media channels. Katie has trained hundreds of individuals in social media best practices.She is a Ragan Communications national award winner for Content Marketing and Brand Journalism and a PRSA multi-award winner for PR, digital, social, communications, and brand journalism campaigns. She has been sought out for expert commentary by the BBC, NPR (Here & Now), and Morning Brew's Marketing Brew. Ways to connect with Katie . . . .Katie McKiever on LinkedInKatieMcKiever.comKatie McKiever on InstagramKatie's Weekly Social Media NewsletterKatie McKiever on TikTok About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter's board of directors as Vice President of Marketing and lives in Charlotte, NorThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What you'll hear about . . . Shawna's incredible story of how she overcame health issuesan 8-minute model for wellness you can implement todaySEO marketing tips that will help you rank higher, fasterAbout Shawna Coronado An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. She is the creator of The 8 Minute Method, a timely solution to anti-inflammatory wellness. Shawna discovered the method after being diagnosed with severe spinal osteoarthritis, an incurable chronic pain disease.Shawna dreams of inspiring more people to be active and pain-free so they can discover a healthier and happier lifestyle. She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women's magazines and home & garden magazines. Shawna's food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Visit https://shawnacoronado.com for more info and to subscribe to Shawna's newsletter.Connect with ShawnaShawnaCoronado.comShawna Coronado on Facebook Shawna Coronado on LinkedIn Shawna Coronado on Pinterest Shawna Coronado on Twitter Shawna Coronado The Casual Gardener on YouTube How they met . . .Once upon a time, Barbara and Shawna both lived in Chicago's western suburbs. They got to know each other at social media events around the city. About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What you'll learn . . .Why it's hard to make changes [hint: it's all in your head]What needs to happen to make a change Where to start with very, very small changesWhat role does social media marketing play in a company Lessons learned in 13 years of podcasting How to be a good podcast guestWhere to find sponsors Trends shaping business now and what to doFive areas where small businesses get stuckOne tip for speakers that will change your businessWhy you need to say no right awayAbout Barry Moltz . . . Barry Moltz gets small businesses unstuck.As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.Barry has founded and run small businesses with a great deal of success and failure for more than 20 years.After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities.  He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.  His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business.  It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence.  It has been translated into Korean and German.  His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. People now buy experiences and relationships, not products. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it's like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” focuses on how to get small business owners making more profits in their company. Barry's sixth book  “Small Business HaThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

What we covered . . . How social media has evolved and why Allan thinks it's going to get more difficult.The ongoing battle of content thought leadership, and brand journalism and how to win more.What the mindset of today's top communicators reveals about the profession.Marketing and PR jobs have changed, so what skills do you need to succeed?Three rules for running and life.About Allan . . . Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm's public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. His team leverages a multi-channel approach to promote the firm's brand and reputation through storytelling and thought leadership. During his career, he has also held leadership roles in communications with globally recognized brands such as Nasdaq, CME Group, Bloomberg, and Accenture. He earned a bachelor's degree from Central Michigan University in Economics and a master's degree in Communications Management from Syracuse University.Connect with Allan on LinkedIn, Twitter, and InstagramHow did they meet?When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. An early social media adapter, Allan continues to be a key contributor to the social media evolution. About Growing Social NowProduced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club CThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

First released in 2007, The New Rules of Marketing and PR  spent six months on the BusinessWeek bestseller list.Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.Fifteen years ago, David's ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!What We Talked AboutNew additions to the new rules of marketing and PRWhat you need to know about NewsjackingFuture trends in marketing and PRHow real-time marketing and PR worksThe one marketing lesson you need to learn from the Grateful Dead [hint: it's free]About David Meerman ScottDavid Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. Connect with David Meerman Scotthttps://www.davidmeermanscott.comFacebook https://www.facebook.com/dmscottInstagram https://www.instagram.com/dmscottLinkedIn. https://www.linkedin.com/in/davidmeermanscott/Twitter https://www.twitter.com/dmscott About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social MThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Key PointsVisuals matterMake it emotionalConnect with values like ESGBuild communities around groups like women entrepreneursDifferentiating between financial services firms and financial services influencersWhy volunteering is essentialAbout Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA ChicagoFor more than two decades, Chris has helped financial powerhouses like Visa, U.S. Bank, Capital One and TD Bank discover ways to motivate consumers to act. He has experience working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter's next President-Elect. Chris also currently serves on the ANA Midwest Chapter's B2B Committee, has served on the ANA Promotion Committee, and participated as a speaker at the ANA Law Conference. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. During his free time, you'll find Chris playing tennis, cycling the lakefront, attending events around the city and hanging with his lovely wife and two adorable daughters.Connect with Chris McGuire on LinkedInLearn more about McGuffin Creative GroupHow did they meet?Chris and Barbara met at AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. But, their paths probably crisscrossed over the years of attending all kinds of cool Chicago-based marketing events. About Growing Social NowProduced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancyThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

About Ted Gregorek . . . As the CEO of T. Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Producing large-scale integration, wiring, and project management for multi-million dollar projects, clients include the Indiana State Museum, Indianapolis Children's Museum $55 million Dinosphere exhibit, Marion County Sheriff's Department, and multiple events, churches, municipalities, and schools.Rich, world live music touring experience enables Ted to quickly adapt to changing environmental and infrastructure needs, as well as troubleshooting technical and logistics issues as they arise. On tour, every performance requires consistency night after night, regardless of the stage, the weather, and the venue. Ted successfully managed challenging stage set-up and tear down with superb sound engineering performance for acts like Toby Keith, Billy Joel, Van Halen, Pat Benatar, and Nana Mouskouri. Ted's managed all aspects of production for live concerts and entertainment in everything from small clubs to conference centers to major venues like Carnegie Hall and Yankee Stadium.Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University's football and basketball teams. As a SiriusXM show audio engineer and producer, Ted works virtually in a remote studio to manage on-air sound quality and delivery that equals in-studio production.A world-class audio engineering consultant, Ted designs sound systems that broadcast and connect messages, events, music, and business for conferences, churches, schools, museums, retail stores, restaurants, municipalities, and universities. Connect with Ted on LinkedInHow did they meet? Full Disclosure: Ted is married to Lori Rozgonyi, Barbara's sister. Barbara says, "It's been an absolute delight to watch Ted's career progress to greater heights and louder volume."About Growing Social NowProduced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brandThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Key TakeawaysFour levels of podcasting and where to get startedWhy you need to invest in your passionWhat's up with Twitter SpacesWhere we're going with Podcasting 2.0 and Web 3.0 101The Value for Value Model from Adam Curry and John C DvorakMeet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast - one of the top Women on Twitter SpacesJennifer Navarrete is an award-winning social media professional who has 16 years of experience in the podcasting and social media landscape. She is a firm believer in the "Learn, Share, Grow" model popularized by Social Media Club. Her career as a podcast producer, social media strategist, conference organizer, speaker, and community builder well prepared her to recognize the impact Web 3.0 will have on the world.Her mission is to demystify the blockchain as a content creation destination. She does this through the Crypto Content Creators video and podcast series with co-host Shaine Mata. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.The best place to connect with Jennifer when she isn't creating content on the blockchain is through a tweet or DM on Twitter. @epodcaster.Brewing.MediaJennifer Navarrete on LinkedIn@epodcaster on TwitterJennifer Navarrete on FacebookRESOURCESPodcast IndexNew Podcast AppsAdam Curry on the Future of Podcasting via The Survival PodcastHow did they meet? Although this is their first conversation, Jennifer and Barbara traveled parallel paths for years as Social Media Club chapter founders. Jennifer launched Social Media Club's San Antonio chapter and Barbara founded Social Media Club Chicago. About Growing Social NowProduced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Beth refuses bland and boring. She guides individuals and organizations to string words into stories that motivate people to think, believe, and take action. That's how business gets done. With extensive experience in corporate communication and change management, she gets results through creativity, good questions, and active listening.Beth is a communicator, leader, advisor, teacher, and illustrator. She founded her own agency, Spencer Grace, and co-produces the Story Mode program with her good friend Jill Pollack. Beth is also a daily practice junkie who takes on insane creative challenges, like writing a poem or drawing a picture every day for a year.Connect with Beth . . . Spencer Grace (www.spencergrace.com) and Story Mode (www.instorymode.com)https://www.linkedin.com/pub/beth-nyland/5/504/952http://instagram.com/bethnylandhttp://www.twitter.com/bethnylandBeth Nyland Art  https://society6.com/bethnyland/framed-printsHow did they meet? Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team.About Growing Social NowProduced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter's board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.LinksWebsite: Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

About Elly Deutch Moody, McDonald's Digital Customer Satisfaction and Engagement Strategy ManagerAs a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at McDonald's, Elly oversees the digital customer satisfaction and engagement strategy, as well as e-Care for the McDonald's social media channels.Visit Elly online at https://ellydeutchmoody.comConnect with Elly on LinkedIn at https://www.linkedin.com/in/ellydeutchmoody/Check out McDonald's Mariah Menu at https://www.mcdonalds.com/us/en-us/mariah-menu.htmlHow did they meet?Barbara and Elly served together on the board of Social Media Club Chicago on a team focused on party planning, social media education, and event production for crowds of influencers in Chicago and around the world.About Growing Social NowProduced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter's board of directors as Vice President of Marketing and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.LinksWebsite: Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Larry Long Jr is the Founder and CEO (Chief Energy Officer) of LLJR Enterprises, which focuses on sales motivation & inspiration, as well as team trainings. He is the host of the ‘Midweek Midday Motivational Minute', and also Co-Founder and Lead Instructor of The Sales Allies, an online sales training course and supportive community designed to uplift sales professionals.As a former college athlete (Go Terps! He played baseball for University of Maryland), Larry is extremely passionate about coaching, and helping professionals take their game to the 'next level'.Recognition: Salesforce Top Influencer 2021 and NSA Carolinas Member of the Year 2021.Website: www.larrylongjr.comTwitter: https://twitter.com/larrylongjrInstagram: https://www.instagram.com/longjr7YouTube: https://www.youtube.com/channel/UCtHsbn_-WhhtnEtCksm-UhA/videosConnect with Larry Long Jr on LinkedInConnect with Barbara Rozgonyi on LinkedIn   Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

How did they meet? Barbara and Leslie first met via Social Media Club Chicago around 2009. A social media and marketing enthusiast, Leslie is the Head of Experiential Marketing at Morningstar, a leading provider of independent investment research in North America, Europe, Australia, and Asia. Thanks to Leslie for this thoughtful and creative conversation!  Interview Themes: What We Talked AboutFinding inspiration through technology -- the pandemic has accelerated the use of technology across industries and forced companies and brands to reimagine events and experiences. I love to think about new ways to create experiences to educate, engage with content, and connect people.Power of community -- now more than ever, we need our personal and professional connections/contacts. How do you find your "tribe" and people to keep you motivated and inspired, as well as a source to lean on during good and bad times?In the interview, Leslie talks about how team members contribute to success. She mentions Katryna Deligiannis, senior social media manager, Morningstar; McKenna Berken, social media community manager, Morningstar; and Shannon Lee, current AMA Chicago President; VP, Creative and Engagement, Studio North. Here's a look at the questions Leslie answers . . . How did Morningstar decide to host #MICUS, a hybrid event, with over 800 in-person attendees in September 2021?What defines “light” as a branding element through the company's culture?How is “Morningstar Onward” preparing and welcoming its people back to work?What's happening as Morningstar defines the future of work and elevates the experience to make work a destination?How does social media contribute to the employee experience – and position them as experts?Who gets more social media engagement – the Morningstar experts or the company?What you need to know about the evolution of the social media ecosystems. How can you authentically build your personal brand on social media? What's new with AMA Chicago?About our guest, Leslie Marshall . . . Leslie is responsible for the Morningstar brand and technology experience at Morningstar conferences and events around the world. A champion for social media within the organization, Leslie leads Morningstar's global social media strategy. Leslie and her team are the winners of two Cvent Excellence Awards and five Ozzie Awards.Leslie serves on the board of directors of the American Marketing Association – Chicago chapter as President-Elect. She is a frequent guest speaker on topics of marketing, technology and social media at events, confeThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

In this episode, Terry covers:- The importance of video in nurturing business relationships- Why you should let your imagination run wild- What TV shows can teach you about timing- How to reinforce or repair trust- A little bit about Bitcoin and BlockchainAbout Terry BrockTerry Brock works with individuals and large organizations to leverage technology to build. mutually beneficial business relationships. He's an expert in video and helps his clients be more productive and profitable.Check out Terry Brock's YouTube channel.Terry Brock on LinkedInBarbara Rozgonyi on LinkedIn  Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

About our Guests . . . Stan Phelps CSP (Certified Speaking Professional) is a best-selling author, keynote speaker, and workshop facilitator. He believes that today's organizations must focus on a meaningful differentiated experience (DX) to win the hearts of both employees and customers.He is the founder of StanPhelpsSpeaks.com where he offers keynotes, workshops, and Goldfish Tank programs that are focused on driving loyalty and sales. The group helps organizations connect with the hearts and minds of customers and employees.During the last fifteen years, David Rendall CSP has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, UnitedHealth Group, Fannie Mae, and State Farm.Prior to becoming a Certified Speaking Professional, he was a leadership professor and stand- up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.StanPhelpsSpeaks.comDRendall.comConnect with Stan Phelps on LinkedInConnect with David Rendall on LinkedInConnect with Barbara Rozgonyi on LinkedIn About  Pink Goldfish 2.0 - Defy Normal & Exploit ImperfectionVia  Amazon where you can buy the bookHow do you become one of the few organizations or individuals that become extraordinary?How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.P!NK GOLDF!SH 2.0 is broken into three main sections:Section I outlines the Why.It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We'll share the symbolism of the goldfish and the reasoning behind the color pink.Section II showThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

 Sharon McIntosh, President, And Then CommunicationsSharon McIntosh is president of And Then Communications. With more than two decades of communications experience, Sharon has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo's vice president of Global Internal Communications, overseeing the company's efforts to connect with its more than 274,000 employees worldwide. Sharon and her team launched a number of innovative employee initiatives, including the company's first social media training (SMART U), a social tool to share internal news externally and PepsiCo's award-winning employee ambassador program. Sharon and her team also developed a communications strategy to support the company's first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company's e-commerce site and introduced the company's first intranet. Prior to Sears, Sharon worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT.Sharon Phillips, Principal, Sharon Phillips CommunicationsSharon Phillips is the principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo. During her seven years with the company, Sharon led corporate communications and employee engagement initiatives, including the launch of the company's inaugural employee ambassador program, global transformation of its operating model and first global internal communications audit. Earlier in her career, Sharon served as senior communications manager at Allstate Insurance Company, where she led a team of eight responsible for executive and internal communications for the company's IT division. Before Allstate, Sharon served as director of internal communications at Sears Holdings Corporation focused on CEO and change management communications. During her time at Sears, Sharon created an award-winning communications program that improved relations with the company's activist retiree group and helped drive numerous merger, productivity and chaThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

About our guest, Marty M. Fahncke, Investor and CEO of Adventurist Inspired MarketerFor over 30 years, Marty M. Fahncke has been using his super-power to grow dozens of companies to revenues totaling well over a Billion dollars! What is Marty's Super Power? It's the ability to create money out of thin air in almost any business! Whether executing innovative marketing campaigns, uncovering hidden revenue streams, or making strategic investments and growth through acquisitions, Marty's passion is growing businesses just like yours. A pioneer in Social Media marketing, Marty started marketing on Twitter and Facebook from the very beginning of their existence, and he was member number 57,011 on LinkedIn, which now has 740 Million users! Marty knows growth, and he knows Social. He's an in-demand speaker, marketer, and business investor, and I'm excited to have him on as my guest today to share his knowledge about Growing Social Now!Connect with Marty M. Fahncke on LinkedInConnect with Barbara Rozgonyi on LinkedInThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Pauline Wallin, PhD is a psychologist in central Pennsylvania. Sought out as a mental health expert commentator, Pauline is frequently quoted in major media, including, including CBS News, the Associated Press, New York Times, Wall Street Journal, Washington Post, USA Today, Redbook, Ladies Home Journal, Huffpost, Buzzfeed News, CNN, Yahoo News, USA Today, Washington Post, Chicago Tribune, Forbes, Self, Ladies' Home Journal, Modern Bride, Fitness, Prevention, Woman's Day, and Consumer Reports on Health.Pauline co-founded TPI (The Practice Institue). She teaches and coaches other mental health professionals to earn a good living while doing what they love. She is also co-founder of The Center for Advanced Professional Education (CAPE) based at the University of Redlands.Pauline is past president of APA Division 42, Independent Practice, and Division 46, Media Technology & Psychology. She has also chaired or served on numerous committees within APA and the Pennsylvania Psychological Association.In addition to writing and teaching about the business of practice, Pauline has written a self-help book (Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior) and was a magazine columnist for several years.She is a two-time recipient of the "Psychologist in the Media" award from the Pennsylvania Psychological Association.Since 1997 Pauline has taught workshops  on using the internet for research and for marketing. She has conducted practice development workshops and webinars in the US and Canada, and is a frequently invited speaker for professional conferences. Dr. WallinDr. Wallin on LinkedInThe Practice InstituteBarbara Rozgonyi on LinkedInThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

About Our Guest: Stel Valavanis, CEO and Founder of onShore SecurityInternationally recognized Security thought leader Stel Valavanis leads a team of cybersecurity's most trusted experts as CEO and Founder of onShore Security. The Chicago-headquartered managed security firm is relied upon by top-tier organizations across a variety of highly regulated and information-sensitive sectors including financial services, healthcare, government, global construction, and manufacturing. Valavanis is a member of Chicago Arch Angels and is an investor in a number of early-stage tech companies. He currently sits on the board of several leading nonprofits including the ACLU of Illinois where he advises on digital privacy. Valavanis is also an active alumnus of the University of Chicago. Fast-growing industry leader, onShore Security, was founded in1991 as an extension of his personal passion for keeping organizations secure as they work towards their most ambitious goals amidst the dynamic backdrop of today's increasingly dangerous and complex digital world.Connect with Stel on LinkedIn Because Security Gives Us Freedom Founded in 1991, onShore Security with its Panoptic Cyberdefense Security Operations Center, is one of only a handful of cybersecurity providers, nationwide, that provide 24/7 real-time monitoring, correlation, and analysis of organization-wide network security data. We collect data from any system, IDS on your site (lateral and egress), cloud-placed sensors, netflow collectors, firewalls, network devices including encrypted payloads, and correlate that with logs from your systems into our ELK-stack SIEM to achieve an end-to-end security view. We specialize in banks, handling some fairly large regional institutions additionally providing consulting services via our Cybersecurity Leadership and Managed Security Solutions programs. via onShore Security on LinkedInVisit onShore Security online Connect with Barbara Rozgonyi on LinkedIn Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Daliah Saper is an Intellectual Property, Media & Entertainment, and Business Attorney who founded her namesake law firm, Saper Law, in 2005. Daliah appears regularly on television news programs such as Fox News, CNBC, ABC News, and Bloomberg to provide commentary on internet law. Additionally, Daliah has been featured in digital publications including The New York Times, The Chicago Tribune, The Chicago Sun-Times, Wired, and Advertising Age.Daliah Saper is nationally recognized for drafting and negotiating complex contracts, helping brands protect their trademarks and copyrights online, and litigating cutting-edge cases involving anonymous online defamation, revenge porn, sexting, cyberbullying, and other emerging Internet Law issues. Daliah made international headlines when she represented a “catfishing” victim before the Illinois Supreme Court. In addition to managing Saper Law for the last 15 years, Daliah has served as an Adjunct Professor of Entertainment and Internet Law at Loyola University Chicago School of Law since 2010.Daliah is a commentator for national news networks and a frequent speaker, panelist, and instructor for businesses and institutions around the world. Law Bulletin Publishing Company named Daliah one of its “40 Attorneys Under 40"- an incredibly competitive list of accomplished attorneys compiled from thousands of highly qualified nominations. Super Lawyers Magazine has named Daliah to its list for 13 consecutive years. Most recently, Crain's named Daliah to its list of the “60 Most Influential Women Lawyers." Read more about Daliah and the various awards and accolades she has received here: http://saperlaw.com/attorneys/Saper LawSaper Law on Facebook@SaperLaw on Twitter@SaperLaw on InstagramDaliah Saper on LinkedInBarbara Rozgonyi on LinkedIn  Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

About our Guest, Jeannie WaltersJeannie Walters is the CEO/Founder of Experience Investigators™ by 360Connext, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience.Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association [NSA] and the NSA Illinois Chapter president, a Forbes Coaches Council Member, a C-Suite Network Advisor, a LinkedIn Learning and Lynda.com instructor, and a TEDx speaker.She was named one of the Huffington Post's “Top 100 Most Social Customer Service Pros on Twitter," Tenfold's “Top 40 Customer Success Influencers,” one of “The Top 5 Women Customer Experience Influencers” by CloudCherry, and her TEDx talk about micromoments, those small and often overlooked moments in the customer journey that matter, is one of Customer Thermometer's “Best TED Talks on Customer Retention Ideas.”Since 2014, Jeannie and her co-host Adam Toporek have been attacking today's biggest Customer Experience problems on the Crack the Customer Code podcast, which is one of CallMiner's “50 Must-Listen Podcasts on Customer Experience from Industry Experts and Influencers.”Jeannie is also a very active writer and blogger, and you can find her work on Social Media Today, Retail Customer Experience, CallidusCloud CX, Customer Think, and in Pearson college textbooks.She's passionate about making the everyday interactions we all have as customers better and writes, speaks, studies and trains on customer experience issues around the world. Her mission is “To Create Fewer Ruined Days for Customers™.”Jeannie lives with her husband, two growing boys, and a somewhat spoiled dog. She spends her free time cheering at youth sports events and choir concerts and spoiling the dog.Visit Experience Investigators Crack the Customer Code PodcastVia Experience Investigators on LinkedIn Humans are emotional, messy, brilliant, irrational, and constantly evolving. And they're your customers. Our proprietary Customer Experience Investigation™ process serves mid-market and larger companies to bring back emotional feedback from customers and employees, evaluate the in and outs of the customer journey, and what your customers get ticked off about and expect from you. Customer expectations (and how to exceed them) are harder to figure Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

About our Guest, Amy Hesser/CEO/Hesser Communications GroupNamed as one of “The Top 25 Most Powerful Women in the New Economy,” by i-Street Magazine, Amy Hesser is celebrated for her work in preparing her clients to position their stories in compelling contexts and present them in ways that transcend old school media relations. As a former broadcast journalist, Hesser has a knack for leveraging her media insider insights to empower the people and organizations she works with as they gain top tier exposure in outlets ranging from Good Morning America, to The Wall Street Journal, Investor's Business Daily, and USA Today.Additionally, as a new media pioneer Hesser is known for maximizing opportunities for her clients across today's ever-evolving landscape of digital platforms which are increasingly important communications channels as people and organizations are given unprecedented opportunities to create content and self- publish and broadcast their key messages to their most important audiences.For over a decade, Hesser has worked with teams at dozens of publicly traded companies, tech start- ups, and government-funded entities helping them optimize their external communications efforts.As Founder & CEO of Hesser Communications Group, Hesser enjoys leading an elite team of PR professionals, recognized social media thought leaders, and former journalists who have won numerous awards in their fields, and consistently garner positive industry-leading coverage for the firm's clients.Prior to founding Hesser Communications Group, Hesser was at Ogilvy Public Relations Worldwide where she was Vice President and Director of Media Relations while leading the Chicago Technology Practice. She also spent a number of years as a popular on-air reporter at Fox News Chicago, and spent time anchoring the news at a number of other network television stations around the country. Additionally, Hesser covered national politics at Cox Broadcasting's Washington Bureau on Capitol Hill.Hesser is a graduate of The George Washington University, where she wrote for the student newspaper, The GW Hatchet and was a member of The Society of Professional Journalists.Connect with Amy Hesser on LinkedInConnect with Barbara Rozgonyi on LinkedInThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Jeff Willinger is the Managing Director of the Americas for Xillio, Inc, the leading content migration software and services firm. Jeff is a Microsoft MVP and internationally recognized online influencer, analyst, and expert on all things Google Cloud, Amazon Web Services, web collaboration, enterprise social networking, enterprise IT strategy, and is one of the top SharePoint, Office 365 personalities and in the world. He specializes in advising clients on migration strategies creating the digital workplace and enterprise software, collaborative intranets and portals, and increasing employee engagement and involvement and developing world-class partnerships. With experience spanning more than two decades, Jeff is a sought-after keynote speaker and expert in all ECM solutions as a digital leader. Known as a character with character, Jeff continues to be a technology and social business subject matter expert with deep expertise in user experience, information architecture, enterprise content management, social media, and web 2.0 technology strategy. Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com