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2 episodes with experts secrets
2 episodes with experts secrets
2 episodes with experts secrets
4 episodes with experts secrets
Join me and a group of experts as we reveal secrets of unshakable confidence.This group of experts brings their personal and professional knowledge and experience combined with a history of success in business, and I know you will find their insight and experience valuable. Featured on This Show:Click here to find out how to work with meClick here to see my new online shopClick here to access valuable free resources for coachesClick here to access my secret podcast: Unlock Coaching Success My Guests: Donna Fairhurst: Challenge refines or defines you! Surviving & thriving through blindness, polio, divorce, bankruptcy, and “YOYO TO GOD” near-death experiences, empowers Donna Fairhurst to live and coach from Zero to Clarity Principles to pivot from NO WHERE to NOW HERE. HUMAN BEING versus HUMAN DOING is a choice. Choose NOW HERE!Website: https://DonnaFairhurst.comSocial: http://linkedin.com/in/donna-fairhurst-a96733a7Elisa Boogaerts: Elisa is the founder of Inspiration By Elisa, a Transformational Speaker, and a certified Life Coach and Health Coach who specializes in confidence. Elisa's passion is to help people confidently be themselves, realise their own worth and boost their self-confidence to go after what they want in their life. Her mission is to empower people to make a positive change in their lives so they can be happy.Website: https://www.inspirationbyelisa.com/Social: https://www.instagram.com/inspirationbyelisa/Mia Moran: Mia Moran is a mom of three and coach who has struck her perfect balance between motherhood, wellness and work. She supports high achieving, female entrepreneurs, who are overwhelmed with the “life” and “wellness” pieces, find their version of balance. She is the host of the PlanSimple podcast, bestselling author of PlanSimple Meals, and creator of the FLOW Planning Method, the FLOW Planner, and FLOW365.Website: https://plansimple.comSocial: https://instagram.com/plansimple.coMonique McDonald: Before you appear on a podcast, give your next presentation or have a sales conversation, you might want to talk to Monique McDonald. MONIQUE is an award-winning, Grammy-nominated, Opera Singer and certified Conscious Transformational Coach. As an International Singer, Speaker and Emcee, Monique has a knack for making meaningful connections with audiences and helps others do the same with her unique coaching style. Known as the Magnetic Voice Mentor, Monique inspires entrepreneurs to develop their message and make a big impact to strengthen and elevate their stage presence, confidence,...
A continuación te muestro como puedes Potenciar Tu Marca Personal siguiendo la Estrategia de Marketing Online que Russell Brunson explica en su libro Experts Secrets para impusar tu Emprendimiento Digital. 00:00 Introducción 04:40 Los 3 elementos 6:00 3 universos del negocio 8:00 Crear tu personaje 9:45 Identidad 12:32 La media 14:00 Las reglas 19:00 Cierre Curso - Taller La Estrategia Maestra:https://pay.hotmart.com/E86692728N?checkoutMode=10&bid=1695236708107 Conviértete en miembro de este canal para disfrutar de ventajas: https://www.youtube.com/channel/UC80Q7vyU9ZMfePxogSdb8kA/join Forma Parte de Revolución 180: https://conocimientoexperto.com/ols/products/diariorevolucion180 Hazte de mi libro: https://amzn.to/3gCY1mO Mis programas: * Revolución 180: https://impactoexperto.com/diariorev180 * Libro Mentalidad con Proposito: https://amzn.to/2KmHMXa * Podcast Conocimiento Experto: https://open.spotify.com/show/65J8RTsruRXBxeQElVmU0b?si=9f444953f34246ab * Boletin Oficial: https://conocimientoexperto.com/ Mis redes: * Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ * Sígueme en Facebook en: https://www.facebook.com/salvadormingooficial * Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto * Sígueme en Twitter en: https://twitter.com/s_mingo Enfoque Estrategia de Marca Personal para el Emprendedor Digital Se Firme Salvador Mingo Conocimiento Experto #MarcaPersonal #MarketingOnline #EmprendimientoDigital
A continuación te muestro como puedes Potenciar Tu Marca Personal siguiendo la Estrategia de Marketing Online que Russell Brunson explica en su libro Experts Secrets para impusar tu Emprendimiento Digital. 00:00 Introducción 04:40 Los 3 elementos 6:00 3 universos del negocio 8:00 Crear tu personaje 9:45 Identidad 12:32 La media 14:00 Las reglas 19:00 Cierre Curso - Taller La Estrategia Maestra:https://pay.hotmart.com/E86692728N?checkoutMode=10&bid=1695236708107 Conviértete en miembro de este canal para disfrutar de ventajas: https://www.youtube.com/channel/UC80Q7vyU9ZMfePxogSdb8kA/join Forma Parte de Revolución 180: https://conocimientoexperto.com/ols/products/diariorevolucion180 Hazte de mi libro: https://amzn.to/3gCY1mO Mis programas: * Revolución 180: https://impactoexperto.com/diariorev180 * Libro Mentalidad con Proposito: https://amzn.to/2KmHMXa * Podcast Conocimiento Experto: https://open.spotify.com/show/65J8RTsruRXBxeQElVmU0b?si=9f444953f34246ab * Boletin Oficial: https://conocimientoexperto.com/ Mis redes: * Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ * Sígueme en Facebook en: https://www.facebook.com/salvadormingooficial * Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto * Sígueme en Twitter en: https://twitter.com/s_mingo Enfoque Estrategia de Marca Personal para el Emprendedor Digital Se Firme Salvador Mingo Conocimiento Experto #MarcaPersonal #MarketingOnline #EmprendimientoDigital
Want more market share in your farm? Combine offline and online strategies! – Adam McInnes http://www.LaunchYourFarm.com/Episode92 Welcome back to our 92nd episode of the Launch Your Farm Show where I interview Adam McInnes who is the founder and owner of RM Marketing. Today Adam shares how he launched a digital marketing business geared to real estate agents 5 years ago after working in the tech and sales space before that. He decided to focus on real estate selfishly because he was into real estate investing and wanted to build connections with agents. Over the years, Adam has built a awesome business helping agents merge their offline marketing and online marketing to build a strong brand off and online. He also helps agents us what they already have, their database, and leverage strategies to create value for them AND create systems to generate more business as a result. In this episode Adam and I talk about: · Why you MUST build in a “know, like and trust” factor into your business and how you can automate it so you won't have to think about it. · Adam shares how to create more advanced touch points in your farm that leverage “strategy stacking” so you will always be remembered. · What type of organic content you can use, based on things you already know, to create value and help position you as an expert in your farm. · A SUPER easy way to get traffic online through offline marketing and how to track it so you can monitor your success super easily. · How to create offers that get your audience to engage and give you their contact information so you can build a solid database in your community. · Plus a ton of other ideas that you can use to grow geographic farm! Connect with Adam McInnes on Facebook at www.facebook.com/ScaleWithAdam And be sure to check out his AMAZING Facebook group Social Media Hacks For Real Estate www.facebook.com/groups/301330364654447 And check out his awesome referral and review generating program at www.NurtureBoxx.com YOUR BEST BOOK – Check out Adam's favorite book at the moment. “Experts Secrets” by Russell Brunson To get a copy you can order it here: Canada – https://www.amazon.ca/dp/1401970605 USA - https://www.amazon.com/dp/1401970605 “Traction” by Gino Wickman To get a copy you can order it here: Canada – https://www.amazon.ca/dp/1936661837 USA - https://www.amazon.com/dp/1936661837 Be sure to like and subscribe to our channel as well as check our website and other social channels. Your Friend In Farming, Ryan Smith Launch Your Farm Website - http://www.LaunchYourFarm.com Facebook - http://www.Facebook.com/LaunchYourFarm
Zeky Ahmed tells the amazing story of his road to success. Knowing deep down from the begging that a 9 to 5 job wasn't going to be the route Zeky was going to take. Being forced to find a solution to a plan that didn't work out, Zeky never gave up on building his own online business. After figuring out a simple strategy's that would lead him to success is what got him to where he is today. This is where Zeky helps others with the skills and lessons he has learnt along the way in his entrepreneurial journey. This is where he could help you too. To contact Zeky Ahmed, visit his Facebook profile and request to enter his group here - ➡ https://www.facebook.com/ZekyTheMarketer ⬅
A new way to look at your role as an expert or an influencer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? Good morning. This is Russell Brunson, and I want to welcome you back to the Marketing Secrets podcast. Today we're going to talk about curation secrets. All right. I just dropped my kids off at school and I've been thinking about this for the last, man, couple months. I keep thinking about doing a podcast about it, and then I struggle, I can never remember the word curate. I always forget that word so every time I try to do it, I'm like, "Oh, what's that word? What's the word? It starts with a C." Anyway, but I remembered this morning, so you're getting a podcast. I hope you're okay with that. So I want to talk about curation, that word curate, because I think that the future... People always ask me like, "What's the future? What's going to be the big thing in '20..." What year we in? 2021. So what's 2022, "What's the big thing? And what's the future?" And it's interesting because I honestly believe the future for all people like us, for businesses, for brands, for influencers, for whatever you want to call yourself, is really understanding and mastering curation and from a lot different angles and directions. I come back and I look at what I've done over the last 20 years of my business, right? People always ask, "What are you? Are you an author, an entrepreneur or a speaker or whatever?" I'm like, "When all is said and done, if I really look at it, if I'm completely honest with myself, I'm a curator." That's what I do. I curate ideas, right? I go and I find the best ideas in the world and I curate them together and then I give them to my audience. Like you think about Dotcom Secrets, Experts Secrets, Traffic Secrets. What are those books? Those books are me spending 20 years of my life curating ideas, right? I go and I've read hundreds of, maybe even thousands of these kind of books, and courses and podcasts and audience, and I go and I take these principles and these things, and I test them and I try them and I try to figure out what's going to work. And from all of the stuff, all of the learning, the ideas, the everything, I take all these things and I curate them into a way that I can engage my audience, right? And so for me the curation initially all happens through my books. So here's Dotcom Secrets, it's my curation of everything I've learned and experimented and tested on sales funnels. And essentially, look, you notice for the most part... There are definitely things in all my books that are my thoughts, but for the most part, it's like, I took a framework of other people's thoughts, ideas, and I tested, tried all sorts of stuff. And from the curation, from the testing those things, out popped my frameworks. In fact, I was talking to this guy that goes to church with me yesterday about this. And he asked he's like, "How do you develop your frameworks?" And at first I didn't know how to answer. And I was like, "Well, it's kind of like I try to take the best from everybody, right? And it's kind of like grabbing sand and I throw it in this big sifter, right? And I'm sifting it out and I'm taking everybody's principles and I'm sifting it and all the sand's falling out and what's left behind is the truth, the principles, the core philosophies or ideas that are actual truth." "And from there is where I build out these frameworks." And I think for all of us, it's kind of similar, right? We're going out there, we're studying, we're learning, we're testing, we're trying, we're figuring things out, whatever business, whatever market, whatever thing you're doing, and then from that, your frameworks kind of appear, right? They rise from the top after you're sifting and sorting through all the things that are being put out there and you're taking it back to your audience and you share like, "Here's the things that are working, here's what I figured out." And so you're curating ideas. And so it's interesting because I started thinking about that and I was actually talking to Dan Usher on my team and Dan... Sorry, I'm turning left here, make sure I don't get hit by a car live on my podcast. All right we're good. Anyway, so Dan, I was talking about that. I was like, "I had this big realization that my role, I'm a curator, I curate ideas, right?" And then Dan kind of help take it to the next level. He talked about his favorite artist is Rufus, right? And so Rufus is, I think that's not the full name of the band. I'm probably messing it up. But anyway, for those who know this artist, that's a band or an artist, whatever, right? And Dan loves this person. Follows them, listens to all his things. He's one of his thousand true fans, right? Buys all the CDs, merch, everything. But what's interesting he says that Rufus, this band, they go and they curate things. So it's like, "This is our favorite art, this is our favorite things, this is our favorite..." And so Dan just recently moved from Canada to Boise, bought his very first house or he is renting his first house, and when he is like, "I have this house now I got to buy furniture, I got to buy paintings or pictures and all this stuff," He didn't go and try to figure out, "Well, what's my taste, what's my style?" He said, "Okay, I trust Rufus. Rufus is my favorite band, but I also trust their style, I trust their design." And he went and he found stuff that these guys had already curated, like here's the best pictures, here's the best furniture, here's all these things. And he just bought what these guys recommended. They had curated, he trusted this person, this band, this person that he trusted as a curator, right? Because he's got the best music, he's got the best taste, got the best everything. And he just took that and went and pimped out his entire apartment with Rufus stuff, right? Not just the Rufus's things, but things that they had said, "These are our favorite items," right? And basically, that person curated things together. And I started thinking about this, in our world, when you start your own company or you start your own brand, right? People come in for a thing, people come into my world because they want to build funnels. But then they get to know me, they build a personality... they build a connection with me as a person, they start seeing all these other things that I do, right? And it's interesting because the questions I get most of the time nowadays, even in my inner circle, people paying 50 grand a year to be in this inner circle, and I open up for Q&A's and like, "What questions you got?" The questions are rarely ever about marketing. They're about all these other areas of my life, right? They're like, "How do you do these things with your family? How are you able to keep balance with your family and your business and your religion, all these kind of things." I have a lot of people ask me about my religion, "I want to understand your faith more." I have a lot of people ask me about my supplements, right? Like, "How are you still in good shape? What supplements do you take? How do you eat? What's your eating protocols," right? "What's your morning routine?" People started asking me all these other things. They came to me for funnel building, right, but then they trust my opinion. And now they're asking me what I think about all these other things. And so, obviously I haven't at this point done that but if I were to go curate a book on my supplement routines or curate a product on my eating or my religion or my personal development beliefs or all these different things because they came in and they're connected with me just like Dan is connected to these artists because he loves their music, but because he trusts them, likes, knows and trusts them, he's looking at the curation of all the things that they offer and they talk about and he's diving into all those things. And I really think that's the future for all of us who are artists, who are influencers, who are creators, experts, whatever you want to call yourself, is people are going to come in for your core expertise but then they're leaning on you to curate concepts and principles and ideas in all aspects of their life. And so this kind of leads me to honestly what I feel is the next phase of my own personal mission. I haven't talked a ton about this publicly yet, because it's still happening. A couple places I've talked about so you may or may not have heard of this, but one of the big projects I'm doing right now is I'm actually building next door to the ClickFunnels HQ office, a library, a 20,000 square foot library. And people are like, "Why are you building a library. That makes no sense this, you're going to give people library cards?" I'm like, "No, no, no, I'm building this library curated with the books and the things that mean the most to me." And I've had this weird feeling where I keep getting drawn to these people who have died, who have written amazing books in the personal development, in the advertising space. And so in fact, recently I went out and I spent multiple seven figures acquiring Napoleon Hill, a huge Napoleon Hill estate, with a whole bunch of first edition copies of a whole bunch of stuff he's done. Over 250 pages of stuff that he, from his typewriter he hand-typed and then wrote his notes on and it never got published, a bunch of books that he wrote that never got published. All these things I bought and I've collected them now, and old magazines and all these things from Napoleon Hill, but also Dale Carnegie. And also Orison Swett, who's the guy who started Success Magazine as well as his mentor and other... And I've been going down this rabbit hole, literally traveling the world, acquiring these old things. I've spent insane amounts of money in the last 45 days on eBay, acquiring all these books and things. And I'm getting all of the best, the best, all of these.... the best personal development books, the old advertisers, the old business people and I'm collecting all their stuff, so I can start going through them and studying them and then curating them and putting them back together and something I can then give back to my audience saying, "Okay, I was able to go deep for the last two years on all of these, the personal development from the early 1800s till now and go through all the thoughts, all the philosophies, all of the things. And from these, I've tested in my own life, in lives of people that I've had a chance to work close with. These are the things that rose to the top," right? Right now I'm going through the process of taking all of the sand, right? Literally I would say conservatively, I've bought a thousand books in the last, man, 60 days from people who have passed on in the personal development space and I'm taking this, this is the sand, right, and I'm going to be going through all of this material and sifting it out and sorting it and letting the sand kind of fall out and seeing what are the nuggets that are left behind, the things that are universal principles that are true today, tomorrow and forever, that I can then take and turn into frameworks so I can then give back to you guys. In fact heard Rich Schefren say this one time, he said, "My job, my role, is to think for a lot of other people." I feel like I'm the same way. You could have gone and read the 300, 400 different marketing books, gone through 10, 15 years of testing and trial, signed up for the masterminds of courses, listened to all the podcasts, all the things I did over the last 20 years, you can go do that and go figure it out or you can trust me. If you trust me, trust me to curate together and say, "Boom, here's DotCom Secrets, here's Expert Secrets, here's Traffic Secrets, here's the core things you need to know." Right? And for me, it's the same thing anyway, you can go and spend multiple seven figures on eBay, buying every old book on these topics and go through them and study them and test them and try them. Or you can come back to me as a curator and say," Look, I trust you, Russell." And I can say, "Cool, of all the stuff I went through after sifting and sorting, these are the things that rose to the top. Here's the frameworks I developed. Let me give these back to you now." Right now, I'm doing the thing with Dan Kennedy's company. I bought Dan Kennedy's company. I got 40 years of intellectual property. I literally have hard drives with insane amounts of stuff on it. I'm going through there right now, and I'm sifting and I'm sorting and I'm curating and bringing the best stuff out, so I can come back to you guys and be like, "Boom, here's the stuff." And for me so far it's been so exciting. I'm having the time in my life doing it, but that's my role is I'm a curator. And eventually I'll curate stuff on my health beliefs. I'll curate stuff on my religious beliefs. I'll curate things, all these things so that when you're coming to and you connect with me as an influencer or an expert, or whatever you want to call me, that you'll come for one thing. But then if you like the way that I live my life, if you like the things I'm doing, you'll probably look for other things like, "Well, what else does he have? What else does he recommend? What are the things that have given him the biggest impact? I want those things as well" Because that's what I'm realizing in my life is that that's my role. I'm a curator, but I wanted also for you guys to realize that you're probably a curator as well. You probably never looked at it that way, but you're curating ideas, concepts, principles, and you're sharing them with your audience, right? And the better you become at this, the more talented you are at taking these ideas and simplifying them for your audience. Think about this, I read all these books, spent all this time in masterminds, and from there I wrote the DotCom Secrets book, which simplified all these principles, right? And then from there, we created software that simplified it even a step further. Our role is to take these principles and simplify them and simplify them and simplify them, and whoever can make them the most simple will be the person in the market who makes the most money. So your job is to curate ideas, simplify them, if you can turn them into software, because that's one of the best ways to make money off anything, but it's that curation process. And then giving them back and like, "Boom, here's the most simple version of all this stuff. I did all the work for you. I've curated, I've simplified it. And I'm giving it back to you in a format that you can actually take and apply. And you're going to get a thousand years worth of thought and effort and work. And you can get it all in this book or this course, or this software," whatever it is, however you curate your stuff and bring it back to the market. So I hope that that helps you guys to kind of look at your business and what you do and your role a little bit differently. I know for me it has, it's got me really excited when I'm like, "Okay, this is my role, I'm a curator, I'm getting paid to think for a lot of people. Therefore, I need to put in the time and the energy, the effort to go and find these things to put them together." And someday, just so you guys know, this library I'm building's going to be amazing, because you'll walk in and the library's sectioned off based on things I'm passionate about, right? So there's definitely going to a religion section. And then in there under glass, like bolted glass, fireproof glass, will be all the first editions of some of the most amazing religious books that I've had a chance to purchase in the last year or so. And then you go to the personal development section, there'll be like, "Here's all of the personal development books I've acquired." The first edition printings under glass. Then behind it will be all the physical versions of all of the books, but they'll be... Yeah, then same thing in business and advertising, same thing in all the areas of my life I'm passionate about. I'm again acquiring all the first edition copies of these different books to put them under a glass, and then also just tons of copies of all the other ones. And so when someone comes in there and they're like, "I want to go deep with Russell." It's like, "Cool, here's the section library where we talk about this." You can go, you can find the actual things you can study and you can learn them or here's Russel's curated version of... Here's the book or the course or the thing that gives you the simplified version of it. So anyway, I'm excited, I'm geeking out. Hope you are as well. Hopefully that, by me recording this episode, I can remember the word curate, because I always forget that word, but that is the role that we are doing. And the better you get at this, again, people will come in because they want to listen to your music, but then they're going to buy things based on your style of furniture and pictures on the wall or, in the example of Dan and his favorite artist, Rufus. Or with me, they come in for marketing advice but then hopefully here in the near future, they get personal development advice, health advice, health advice, and other things I am passionate about at the geek-out level that I think most people aren't able to. So anyway, it's exciting. I'm going to curate something today for you. I hope you do as well. Thanks for everything guys. And we'll talk to you soon.
Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody.
"Je débute, j'ai peur de ne pas me sentir assez compétent pour faire des présentations" ▬▬▬▬▬ THEMES ABORDES DANS L'EPISODE ▬▬▬▬▬▬ - Comment communiquer lorsqu'on est débutant ? - L'Attractive Character de Russell Brunson - Parlons l'Oreal Paris - Les 4 types de personnalités de l'Attractive Character - Pourquoi tu dois écrire tes défauts ▬▬▬▬▬ RESSOURCES EN LIEN AVEC L'EPISODE▬▬▬▬▬▬ - Comment inspirer sans résultats : https://youtu.be/gmikKziy4kk - Dotcom Secrets : https://amzn.to/3fgckc0 - Expert Secrets : https://amzn.to/3eGQ6AW (démarrer par Experts Secrets puis Dotcom Secrets) - Chaîne de Fred : https://www.youtube.com/c/Fredb ▬▬▬▬▬ MA FORMATION GRATUITE ▬▬▬▬▬▬
Press Play for: Story of a Singer, Song Writer, Producer How Online is so Impactful Trial and Error and Massive Failure Having to Mature at a Young Age How to Produce Like a Boss Why Perfectionism is Procrastination The World and Market to Monetize Your Skills We Meet: Kris Bradley, Singer, Songwriter and Producer Episode References: Produce like a Boss - https://www.producelikeaboss.com/ Hotel California - https://youtu.be/811QZGDysx0 Wayne's World - https://en.wikipedia.org/wiki/Wayne%27s_World_(film) Friends - PIVOT - https://youtu.be/8w3wmQAMoxQ Tony Robbins and Zoom Screen - https://tinyurl.com/y3t3sn7j Books: Launch - https://tinyurl.com/y54qydh2 Experts Secrets - https://tinyurl.com/yxwuk9w9 Building a Story Brand - https://tinyurl.com/yxh6jnjg Connect: Connect with Rick: https://linktr.ee/mrrickjordan Connect with Guest: http://www.producelikeaboss.com/ Subscribe and Review to ALL IN with Rick Jordan on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts or Google Play Follow on Spotify Subscribe and Review on Stitcher About Guest: Kris Bradley is a singer-songwriter that's done everything from playing the streets of 3rd street promenade Santa Monica to touring the world in an all-girl tribute to Led Zeppelin, to 4-hour bar gigs and writers rounds from Los Angeles to Nashville. I learned how to produce out of necessity when I couldn't afford to hire producers to do my tracks anymore. The process was long and grueling as I'm NOT tech-savvy, and lots of people betted against me, but I was able to turn it into a full-time income within 2-3 years, and now have hundreds of clients in multiple countries across the world, as well as numerous sync placements in film/tv. Fast forward to today, I teach the non-techy singer-songwriter how to produce their own music by simplifying the process and making it less scary, so they can become self-empowered, and self-sufficient musicians!
Press Play for: Story of a Singer, Song Writer, Producer How Online is so Impactful Trial and Error and Massive Failure Having to Mature at a Young Age How to Produce Like a Boss Why Perfectionism is Procrastination The World and Market to Monetize Your Skills We Meet: Kris Bradley, Singer, Songwriter and Producer Episode References: Produce like a Boss - https://www.producelikeaboss.com/ Hotel California - https://youtu.be/811QZGDysx0 Wayne's World - https://en.wikipedia.org/wiki/Wayne%27s_World_(film) Friends - PIVOT - https://youtu.be/8w3wmQAMoxQ Tony Robbins and Zoom Screen - https://tinyurl.com/y3t3sn7j Books: Launch - https://tinyurl.com/y54qydh2 Experts Secrets - https://tinyurl.com/yxwuk9w9 Building a Story Brand - https://tinyurl.com/yxh6jnjg Connect: Connect with Rick: https://linktr.ee/mrrickjordan Connect with Guest: http://www.producelikeaboss.com/ Subscribe and Review to ALL IN with Rick Jordan on iTunes Subscribe and Comment on CastBox Subscribe on Google Podcasts or Google Play Follow on Spotify Subscribe and Review on Stitcher About Guest: Kris Bradley is a singer-songwriter that's done everything from playing the streets of 3rd street promenade Santa Monica to touring the world in an all-girl tribute to Led Zeppelin, to 4-hour bar gigs and writers rounds from Los Angeles to Nashville. I learned how to produce out of necessity when I couldn't afford to hire producers to do my tracks anymore. The process was long and grueling as I'm NOT tech-savvy, and lots of people betted against me, but I was able to turn it into a full-time income within 2-3 years, and now have hundreds of clients in multiple countries across the world, as well as numerous sync placements in film/tv. Fast forward to today, I teach the non-techy singer-songwriter how to produce their own music by simplifying the process and making it less scary, so they can become self-empowered, and self-sufficient musicians!
While writing the last chapters of my book, I began to think about marketing strategies. During research, I came across Russell Brunson’s Dotcom Secrets and Experts Secrets book. In Dotcom Secrets, Russell Brunson talks about creating a value ladder. He explains how he creates funnels leading his ideal customer through each step of his value ladder. This system very similar to · McDonalds’ “do you want an apple with it. · Apple store (warrantee, sell you Microsoft software, headphones) · Solve a problem which creates another problem, leading to product for the next value step In his book, expert secrets go deeper to explain how to become an attractive character and create a large following. This book is rich with information funnel building to get leads and sell products. Most of all, you will learn ways you can leverage other people’s knowledge and expertise in the process of your mass movement and ideal customer following. If you have a business and you struggle to get leads and close sales, and you want to learn about online marketing Get these books for free. Free Dot Com Secrets Book: https://bit.ly/3f9mMQv Free Expert Secrets Book: https://bit.ly/2Dfpcjv -------------------------------------------------------- ***Let's Connect in my Social Media: Youtube channel: https://bit.ly/313Q6Vc Facebook Page: https://bit.ly/2DLERqZ Instagram: https://bit.ly/3j6n3Hm Twitter: https://twitter.com/Momllionaire Website: https://bit.ly/2WnDvZN ***Listen to my Podcasts: iTunes: https://apple.co/37Nibl4 Stitcher: https://bit.ly/31d4cUz Spotify: https://spoti.fi/2ATDd5w Google Podcasts: https://bit.ly/3hMdTPp
He is known as the Cash Flow Expert who teaches how to quickly create cash flow and lasting wealth. Join us for unique strategies on securing your wealth today. To learn more about Chris and his journey, visit: https://wealthjunkies.com/wj183
What will you learn from Expert Secrets book? Wow, the Expert Secrets book refresh is awesome. The Experts Secrets book by Russell Brunson, the founder of Click Funnels is a book about online marketing and how to build an army of fans that will follow you everywhere and buy everything you have to sell. These fans will also share all your stuff and attend all your events. If that appeals to you, you need to get this book. If you have not gotten your copy, make sure to get it at http://expertsecrets.jeansergegagnon.com Here's your... READ MORE and WATCH VIDEO at http://cis149.jeansergegagnon.com
Business planning and strategy is crucial in the early stage of any business, including online business. If you are to just go ahead and build a product without a proper business planning and strategy, it is likely that the business is not sustainable. Business Planning And Strategy. I hope you guys enjoy this episode! My favorite training program to date - https://bit.ly/2osSsfh - there are so much value there you'll feel like being hit by water coming out of the fire hose. **** List of business books that I recommend **** 1. DotCom Secrets - https://bit.ly/2nFVmNL 2. Experts Secrets - https://bit.ly/2orvyVr 3. Network Marketing Secrets - https://bit.ly/2oAaSug **** List of business coaching program that I recommend **** 1. 30 Day Summit Affiliate (Free of Charge) - https://bit.ly/2ow4nsz 2. Affiliate Bootcamp Summit (Free of Charge) - https://bit.ly/2mSFl6q 3. LadyBoss Training - https://bit.ly/2n20RpC Visit my Website at https://www.hasmastery.com Visit my Podcast at https://anchor.fm/mh-padzillah Also my Facebook Page at https://bit.ly/2mYrJ9Z Wish you ALL THE BEST in your entrepreneurship journey! Business Planning And Strategy. I hope you guys enjoy this episode!
Sales Funnel Strategy. In this episode I discussed about the sales funnel strategy and 5 things that sales funnels can do for your business. The sales funnel strategies are important so that you can take full advantage of their capabilities. My favorite sales funnel strategy training program to date - https://bit.ly/2osSsfh - there are so much value there you'll feel like being hit by water coming out of the fire hose. **** List of business books that I recommend **** 1. DotCom Secrets - https://bit.ly/2nFVmNL 2. Experts Secrets - https://bit.ly/2orvyVr 3. Network Marketing Secrets - https://bit.ly/2oAaSug **** List of business coaching program that I recommend **** 1. 30 Day Summit Affiliate (Free of Charge) - https://bit.ly/2ow4nsz 2. Affiliate Bootcamp Summit (Free of Charge) - https://bit.ly/2mSFl6q 3. LadyBoss Training - https://bit.ly/2n20RpC Visit my Website at https://www.hasmastery.com Visit my Podcast at https://anchor.fm/mh-padzillah Also my Facebook Page at https://bit.ly/2mYrJ9Z Wish you ALL THE BEST in your entrepreneurship journey! Enjoy this episode of Sales Funnel Strategy
What is a sales funnel and how is it the future of online businesses? In this episode I discuss exactly what is a sales funnel and how it can make you more money compared to the traditional website and also e-commerce website. Find out what is a sales funnel and see for yourself how is it right for your business. I provide deeper coaching and training to get your business off the ground so let me know if you are interested. My favorite training program to date - https://bit.ly/2osSsfh - there are so much value there you'll feel like being hit by water coming out of the fire hose. **** List of business books that I recommend **** 1. DotCom Secrets - https://bit.ly/2nFVmNL 2. Experts Secrets - https://bit.ly/2orvyVr 3. Network Marketing Secrets - https://bit.ly/2oAaSug **** List of business coaching program that I recommend **** 1. 30 Day Summit Affiliate (Free of Charge) - https://bit.ly/2ow4nsz 2. Affiliate Bootcamp Summit (Free of Charge) - https://bit.ly/2mSFl6q 3. LadyBoss Training - https://bit.ly/2n20RpC Visit my Website at https://www.hasmastery.com Visit my Podcast at https://anchor.fm/mh-padzillah Also my Facebook Page at https://bit.ly/2mYrJ9Z Wish you ALL THE BEST in your entrepreneurship journey!
How to fund your business? Even without the help of venture capitalist (VC)? How do you raise money for your business? Here I explained 5 proven ways that you can do to fund your business from scratch. 'How to fund my business?' has been one of the toughest question that bugs new entrepreneurs which if not appropriately answered, could stop them from even begin to start their businesses. My favorite training program to date - https://bit.ly/2osSsfh - there are so much value there you'll feel like being hit by water coming out of the fire hose. **** List of business books that I recommend **** 1. DotCom Secrets - https://bit.ly/2nFVmNL 2. Experts Secrets - https://bit.ly/2orvyVr 3. Network Marketing Secrets - https://bit.ly/2oAaSug **** List of business coaching program that I recommend **** 1. 30 Day Summit Affiliate (Free of Charge) - https://bit.ly/2ow4nsz 2. Affiliate Bootcamp Summit (Free of Charge) - https://bit.ly/2mSFl6q 3. LadyBoss Training - https://bit.ly/2n20RpC Visit my Website at https://www.hasmastery.com Visit my Podcast at https://anchor.fm/mh-padzillah Also my Facebook Page at https://bit.ly/2mYrJ9Z Wish you ALL THE BEST in your entrepreneurship journey!
This is one of the greatest skills I've ever learned. An incredible teacher taught this to me in college, and I taught everyone else at OfferMind... One of the secret weapons I have in my arsenal of marketing skills (and life in general) is design thinking Design thinking is one of the reasons why I'm able to step into the darkness without seeing the whole path in front of me. I was taught design thinking when I was in college, and it’s one of the MOST valuable things I've ever been taught in my life. When I shared the design thinking process at OfferMind, I got some amazing responses. You can watch the whole process here, but if you’d rather keep reading, then carry on… WHY DESIGN THINKING? The process was invented by a company called IDEO. If you don't know who IDEO are, they’re the company who invented the mouse for Steve Jobs’ first version of the personal computer. IDEO are the reason why your toothbrush is shaped the way it is. In fact, many of the things we use daily have actually been designed by IDEO. IDEO has mastered the process of creativity. They’ve manufactured process that produces innovation almost on demand. You’re gonna have to get your playful zone on to make the most of what I’m about to share with you, but just know that if you're boring as a person, your offers will be too. I'm straight up telling you. If you suck to be around, no one's gonna wanna be in your tribe. If you have a Debbie Downer kind of mentality you're gonna be terrible at this process. Those who are creative are typically more playful individuals. It’s time to get back into your kindergarten brain and the enter the fun zone of your noggin if you want to get the MOST out of this process… Almost everything I've created has been produced following this design thinking process. When I was in college, I had a FANTASTIC professor who became one of my first ‘one on one’ mentors. He was the CMO of Denny's and Pizza Hut. He invented stuffed crust pizza. Yep, he's the man. I used to hang out in his office after classes and just fire questions at him. MY FAVORITE SEMESTER There was one semester where our entire focus was to launch a business from scratch and make as much money as we could on our own. Instead of being like, “Hey, do this and this and this and this…” they literally just threw us out the back door and said, “Build the parachute!” We were like, “Oh, Crap!” We were together in different teams of about 15 and took us on a retreat to bond and brainstorm. I got put in the food business. I was like, “Oh my gosh, I hate cooking.” Each team spent several days up in the mountains talking about ideas, and trying to decide: What should we sell? Who do we need to serve? What should we put together? What would they want? I don't know if you noticed, but I'm a little bit loud, and so I got voted CEO of the company. I was like, “Great…” We decided to sell empanadas (I didn’t even know what they were at the time) We had one class each day, and the rest of the time we were just supposed to make money. THE TEACHER WENT CRAZY... One day we walked into class to find all the tables piled with toys. There were Lincoln Logs, Lego, bouncy balls, and Play Dough all over the place. I mean literally, just tons of toys all over the table... We just stood there look at the just looking the teacher standing there with a whiteboard, a squirt gun, and all this random crap all over the room, and thought, “What the heck is going on? He's lost his marbles, right?” Then teacher looks at us and says: “I'm gonna teach you how to think.” He said, “I want you to brainstorm different ideas. Let's talk about what you're gonna call your company?” Then he sat down, and kinda hid away at the back of the room. One by one each of us got up and started writing down our ideas on the whiteboard... We came up with all these crazy names and it was really funny. Someone would stand up and write something on the board, and we'd be like, “Oh yeah, that’s a good idea.” Then one time, after someone had written an idea on the board, a student in the corner of the room made a kinda disapproving sigh... Quick as a flash, the teacher jumps up takes out a squirt bottle, shouts, "BAD KITTY!" ...and started shooting the student in the face with water. We're like, “Who is this guy? Are you serious?” We were all afraid to “He's become unhinged, man!” But we kept going, and eventually, we noticed that every time someone had any negative reaction to an idea, he would shoot them in the face with water and yell, “BAD KITTY!” HOW TO THINK RULE #1: You cannot be creative and serious at the same time. Half the reason I mess about is that I'm trying to stay in the creative zone. If you’re playful it’s way easier to be more creative. Most ideas aren’t gonna come to somebody who’s NOT playful. If you're kind of a stiff, this is not gonna be that effective. I'm just telling you, straight up. Some Papa Larsen love coming out here.. If you're boring your offer will be too Just telling you... Okay? Being an attractive character is a learnable trait, so that's the saving grace. RULE #2: Get moving - I have a freaking trampoline and a balance board and I try to stay physically moving and active. I guarantee that your change the world ideas are NOT gonna happen while you're sitting behind a desk. Get up! When I need some sweet ideas. I put headphones on and jump on my the trampoline. or use my balance board with some Vitamin C in my veins. Then it’s like, *DING* “That would be sick. Yeah, that would be cool.” And then I go and test it. RULE #3: You don’t have a lot of creative power on your own. It’s always amplified by doing it with one other person at least. Another time we walked into class and there was construction paper, scissors, pens, Crayola crayons, popsicle sticks, and glue all over the place... We had to come up with an idea and then make a prototype of it. Then we had to walk to another human being and hand it to them... and if we looked at the prototype instead of the other person: “BAD KITTY!” MY PRODUCTS SUCK! When you hand off your prototype to somebody you need to look into their eyes, so whatever reaction they have you can ask: Why did you do that? You think it’s crappy! Tell me why?” Then you go back to the drawing board and make another prototype and based on that feedback, and rinse and repeat!go put it in front of more people. Stop falling in love with your product. Hand it off to somebody and just get a reaction. In only three weeks, our Empanada business ended up doing $3000 a week selling to poor college students. They created the entire business with us. We’d go in with an idea, watch the reaction and say, “Why’d you do that?” Give me a reason.” We’d deep dive until we started getting good at asking questions that caused amazing feedback. Then we'd go back to the drawing board, and go through the same cycle again and again... My offer creation is the exact same process. If you think I've developed these cool formulas that make my products great from the get-go. *WRONG* I plan on failing at the gates. My product is gonna suck. ITERATION STATION Get your prototype out of the gate as fast as you can, show it to people and watch there response. ASK QUESTIONS. Stop harboring your product like it's your baby. It was the exact same with the Secrets Masterclass. When Secrets Masterclass was created, I went through and created different pieces and put it out base on my perceptions. Then I start getting in the weeds with the customer. Everything in the bonus section in the bottom bonus section in Secrets Masterclass was created post-launch to fill the holes. I call this Iteration Station, baby, woo! When I enter Iteration Station it means that I'm in a test phase. It’s a no judgment phase. Stephen R Covey says: This is huge! It’s a big piece of the puzzle. PREPARE TO FAIL When it comes to your core offer and offer creation itself, you’ve got to be willing to fail a ton of times as the market guides you, it's NOT gonna happen otherwise. I've noticed that people’s identity gets hung up with: What happens if I launch and I fail? What happens here…? It's all based on fears that are completely made up and haven't even happened yet. You need to keep Iterating. Iteration is part of the process of innovation. Design Thinking 101 This is the design thinking process as systematized by IDEO: STEP #1: Empathize. “What are the things that you need to understand about the red ocean before you can actually make it blue?” You’re looking for signs to make sure that it’s even a good ocean to go into? Should you run? Should you go the other way? You’re trying to empathize with the customer. You need to feel what they feel. “Oh man, you're using that red ocean vehicle, I'm so sorry for you. That ocean sucks.” They're like, “I know, I've been using this product and it's garbage.” Then you ask: “Why?” Once you have the answers you can go in and start to design something awesome. STEP #2: Define. Next, you need to take all that data to fill in the gaps and design the framework. Once the framework is filled out, this next piece is super fun… THE DESIGN CYCLESTEP #3: Ideate STEP #4: Prototype STEP #5: Test These three are stages that you cycle through forever. Don't fall in love with the product. Ideate = You have an idea of what offer you’re gonna produce. Prototype = You get ready for a test launch. Their opinion doesn't matter, their wallet’s does. Test = You actually try to sell your prototype to a potential customer. You don’t ask, “Hey, do you like it?” Then you ask, “Oh, what didn't you like about that?” I've noticed that after three or four iterations... if you really do the process, you’ll have an offer that out values everything. This is the BIG process laid out: Empathize - First understand. Data - Gather and start plugging it in. Ideate - Come up with ideas Prototype - Make a beta version... it's cool to call it beta, that's a good way to save pride if you want: “Oh yeah, it's in beta. I hate it too” You're like, “Crap, it's supposed to be my thing.” Test - Put it in front of customers; that's the last part. You're going: Ideate, prototype, test, over and over again. Remember it's NOT about being a creative genius, it's about being a detective. If can walk in front of somebody and ask, “Tell me what you like or don't like? If it sucks or if it's amazing?” If you look in their eyes... Man, you guys are gonna be great funnel builders. You're gonna make a lot of money. Too many of you are like, “Oh it's my baby, I don't wanna put my product out there.” Yeah, that's why you're making money. You have to be prepared to fail. Eventually, the market will guide you into discovering the core offer. HOW RUSSELL BUILDS FUNNELSWhen I built funnels with Russell, we fully expected that it wasn’t gonna be that amazing during round one. Lots of funnels failed straight out of the gate. If you saw the Experts Secrets book launch, we started that funnel two days before the launch. Woo! That was extremely stressful. I don't think I've had that much caffeine in such a short amount of time. The Harmon brothers had this cabin where Russell, John, I and a few others went to help write the first script for the viral video. We were hanging out with these writers, and they're using this exact same process. They’d come up to us and say, “We've got a script for you.” They'd read it out to us and we’d give feedback about any holes, and then they'd leave for four hours. Then they'd come back and read it again. Back forth, back forth, back forth, back forth. This is the process of innovation. During the Expert Secrets launch, we were still in the cabin. The writers were iterating, and so were we. We looked at the stats for Expert Secrets Launch and saw that, for some reason, upsell number two, OT02 wasn’t working well. So in the middle of the launch, at 1 AM (we tried to wait until there weren’t many people awake) ...Jamie Smith and I were busy changing the live funnel with all this traffic hitting it. Then BOOM! One iteration hit and it brought the average cart value up a whole bunch. You gotta understand that this is what Russell's doing with his team at ClickFunnels. We create all our stuff with the total expectation of failure. You use the customer to help you innovate. BAD KITTY COMES TO OFFERMIND During OfferMInd , I used the same process I learned at college to teach design thinking. STAGE #1: I split people into teams and gave them twenty minutes to design a prototype. These are some of the responses I got: - Teamwork work helps. - Craziness is creativity. - Ask questions, lots of them. It's about asking tons of questions back and forth, but using the market to do to help frees the Entrepreneur’s mental shelf space and give you room to think. This is the process that actually causes creativity. STAGE #2: Hand the prototype to a person in another team while looking into their eyes to gauge feedback. DO NOT, for the love of it, fall in love with your prototype. Ask questions, and have someone write down everything. If they... Hate this Love that ...write those things down. This is the best market research you'll ever do in your life, it's amazing. Did anyone feel how easy that was to gather information that way? Audience Member: It's amazing how people see something completely opposite of what we thought. Like, “Whoa, we saw this as good. No that's bad cause of this.” Steve: Isn't that crazy? It speeds up how cool something is, like how fast you can actually make it. Cool, thanks so much. Audience Member: One thing that I thought was really great was when we showed our prototype to people, they’d say something different about it because they thought it was something else and really that helped us improve it more. Steve: And you only did this for freaking 20 minutes, can you imagine if you actually did it? You know what I'm saying? With the actual product? It's very fast to make cool stuff. Audience Member - Huge lesson for me. Our group flew right to prototype and test. we spent zero time getting data. So when we went to different people there were questions we didn't know. “Well, are you gonna do this? are you gonna provide this for me? I was like I don't know, we didn't, we talked about where the steps should go. We didn't talk about the actual meat of what we're gonna do... we just talked about how pretty the cover was. Stephen - Which is what happens for most entrepreneurs. they are like, “Hey I'm gonna go make this sweet thing, it's gonna be really awesome, it's amazing, why is it awesome? Because it's mine.” I don't know, right? You just gotta get it out the door. Launch. Audience Member - Share all your craziest ideas with people because you might not be that crazy. Steve: Yeah, absolutely. Audience Member - We sold multiple products. Audience Member - A lot of overwhelm at first. And then presenting it, in even more overwhelm and fear. Because I don't think we did a very good job honestly, but then getting feedback I was surprised at how much feedback people are willing to give us openly. They'd be like “Hey, this is kind of like, this is what I see and this is good and this is bad.” The one thing that Alex talks about is clarity getting you out of overwhelm. And so as soon as we got some feedback from some people,I was like “Oh.” And then we wondered, “Is there gonna be a round two? Do we get to go play with Play Dough again and redo it? Cause we could totally nail it next time.” Steve: Isn't that the fun part-- Audience Member - So having multiple people give us feedback, the creativity took a minute, it didn’t feel like we had to spark it at first, but when we brought in people, that's when the spark happened. I don't have any doubt that we would light a fire and then take off, after multiple revisions. PLAYING THE GAME Can you see how this game starts to get played? So, just to recap real fast. What we're doing is : Gathering data from the red ocean, getting kind of an idea of something that would be awesome. Empathizing, understanding the who and who we want to be selling to. Who we want our customer to be. Prototype, coming up with ideas, grabbing all that data. Launching, the expectation to fail takes all the pressure off the mind for the entrepreneur. You actually can go back to the creative zone when you use this process. When people try to be the only creative one: “I'm gonna be making it out of my own mind.” Funny enough, they're the ones that get landlocked. Ain't that funny? It's like totally opposite of what you expect. This is one of my offers in January when I launched it, by April it had changed dramatically because of this exact same process. I make sure that I'm not falling in love with my offer. It's broken. It will always be broken. There will always be improvements. It will never be perfect and that’s good. ...because it means that I DON’T emotionally attach to my product, so then it’s easy to hand it off to other people and ask: “What would you change?” I would launch back and forth, back and forth, back and forth, back and forth in the middle of the value ladder. Do you see the star right there in that value ladder? I ALWAYS launch in the middle of the value ladder. At the mid-price points... that's how I get it off the ground. Boom! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies also, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula. So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it. Wanna come? There are small groups on purpose so I can are answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com. Again, that's OfferMind.com.
Career In Audio : Chats About Podcasting, Radio And Other Content Creation
In this episode, Zach will be sharing something he learned from Russell Brunson. He is in the middle of reading Experts Secrets written by Russell Brunson which is more about building a Tribe. One of the things that really stuck out to Zach while reading the book is Getting Rid Of The Technobabble. A lot of you are doing Niche Podcasting and one of the downfalls of that is that you assume that everybody knows the Niche Specific Lingo you are referring to. Zach says if your Niche is that you’re going to try to educate people on but you are not sure how far along they are in the process, you need to assume that they know nothing. Assume that they know nothing about your Niche or assume that they know very little and get rid of the Technobabble. The reason this resonated with Zach, is that Russell talked about the research on The 2016 Elections. Almost completely across the board, the elections were won by the person who use Vocabulary that was closer to the third grade level. If you are interested in a fan base that will come back to you time and time again, you need to talk to them as if they might not know near as much as you. Talk down on their level, resonate with them and let them connect with you. If you can eliminate a lot of Technobabble, you can go a long way. Zach created a link to Russell’s free book of Expert Secrets which will resonate for a lot of you. Just go to careerinaudio.club/expertsecrets and you can get Russell’s book for free. Go to careerinaudio.club for your free gift.
Amazon, Walmart, Etc. Secrets of the ecommerce world ... What's going on, everyone? This is Steve Larsen and you're listening to another fantastic episode of Sales Funnel Radio. Now, this episode is part three of our six-part series where I'm diving deep into the six different categories of people using ClickFunnels to blow up their businesses. This episode is all about eCommerce and there's a lot of ways to pull off eCommerce, there's a lot of ways to do it, and a lot of questions that everyone know who's in eCom has the answer from their beginning. Am I going to self-fulfill? Am I going to drop ship? Am I going to go for high ticket, low ticket, high volume? Am I going to brand it? Is it just going to be a straight sell and one off? Is it going to be community behinder? Am I going to be the brand behind it? There's a lot of things involved with eCommerce much like any business but I think I really enjoy what my guest today has to offer. I would take notes, see how he's doing it. He's got a great community behind him called ecomunderground.com and he's got a cool little offer for you guys at the end which I think you'll enjoy. Anyway, massive value, it's free for you so anyway, I think you guys will enjoy it. Let's jump into this episode and we got three others coming up deep into the industries that I know out of one of the six applies directly to your business. I hope you guys will enjoy the series so far, let's jump right into it. Announcer: Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen. Steve Larsen: All right, guys. How is it going? I have with me a very special guest today and honestly one of my favorite categories of sales on the internet in general, very excited to learn more of the deep, dark ninja secrets of how to make this work. We're going to talk about eCom strategies today with the expert and my friend, Bryan Bowman. How are you doing, man? Bryan Bowman: I'm doing amazing. How are you doing, Steve? Steve Larsen: I'm doing awesome, living the dream. Doing really good. Hey, thanks for being on the show here, like I say and eCom is probably one of my favorite, one of my favorite personal category for income generation, whether someone doing it on the side or it's a full-time thing. What a lot of people would probably realize is that when Russell went out and hired this data scientist to come through and look up through all the users of ClickFunnels and try and find patterns, eCom was actually the highest revenue generating industry overall out of all of them. Everything, info products, I mean anything. If you guys want to pay attention, I mean, get a piece of paper out, take notes. Bryan is going to drop some massive gold here and super excited for you guys to learn more about eCom which is a space I'm personally very interested in as well. Anyways, Bryan, if you can just let us know how did you even get into eCommerce? It's a newish industry as far as kind of the wave of the internet taken over things. Bryan Bowman: Yeah, yeah, for sure, man. I mean, first of all, just to back up what you're saying, there is something really powerful about selling physical products. Steve Larsen: It's so cool. Bryan Bowman: This is something that I'll talk about a little bit but I do want to talk about how you don't have to choose one or the other and this is really what a big part of my message is right now because it's what we're doing in our brands and it's what's working in my community with my students is that what I have found, because I'm really, really entrenched in the physical product sellers universe or world. There is this mindset that it has to be one or the other. Where I'm really shaking things up is I'm telling people that we can have it all and physical products have their own power but info products have their own power as does a third category of product that I'm going to encourage those who really want to build a well-rounded business and a business that's going to be sellable and build an empire that I think they need to have as well. We'll leave that for a minute and I'll answer your question, I'll answer the first part of this which kind of like my backstory. Yeah, man, I've been involved in selling I guess products online or physical products for a long time. For me, it was really a hobby like literally all the way back to college I was buying, it was crazy, I would buy books and I still to this day I'm understanding why this worked but it's still a little confusing to me. I would buy books on eBay and then turn around and sell them on Amazon. The quickest arbitrage ever. Steve Larsen: It's straight up arbitrage, that's awesome. Bryan Bowman: That is available to everyone like everyone can go on eBay but I mean, I'm kind of joking like not understanding why. I mean, it's because of the confidence Amazon has. People trust Amazon so much so some people feel like a little sketchy about eBay, maybe they don't want to buy from there and literally I would buy textbooks for five bucks and sell them for 55 on Amazon. It was crazy. Steve Larsen: Geez. Bryan Bowman: That was like a little side gig in college but I've been always leveraging the internet to sell physical products but really where it got really serious for me was about four years ago and for some of your listeners, they maybe selling on Amazon or maybe they've heard about this Amazon gold rush that's happening and four years ago it's kind of the wild west. I mean, FBA was around but not a lot of people were using it. That's where I started and basically FBA is where you can send in all your products to Amazon. They fulfill the orders and you just create the brand and ship everything off and then list on Amazon. Now, that was awesome. You're leveraging Amazon's traffic which is very cool. At the time, I need to figure out what I was going to do because we've talked about this a little bit, Steve. My wife was having some health issues and we were just trying to figure out what do we do because I needed to be home more, there's no way I could keep working my corporate job as actuarial consultant like traveling all over the place. I needed to figure out a side hustle that was going to make some extra money and ultimately free me from my job and that's really why I double down. Literally I would work all day long in a cubicle like nine to five either traveling, doing actuarial stuff, come home, eat dinner, and from like 7 PM till 3 in the morning, I was creating listings, working with my designers in Germany. Then I was talking to manufacturers in China at 1 AM because they are like on the complete opposite time as us in the U.S. and I'd be Skyping with them, seeing the factory, seeing samples. It was crazy. That's how we launched our first brand on Amazon and started leveraging that platform and really pretty quickly I think maybe because I had that actuarial background and understood the numbers which is another huge, huge thing guys. Those of you listening, I don't care what you're selling in your funnels and whatever industry you're in, you have to know your numbers. People usually don't like to talk about math, they shy away from it but you need to know basic stuff, cost per conversion, lifetime value of a customer, your cost of goods, those metrics they are going to separate you from the pack because of that very reason, no one else wants to think about those things. Steve Larsen: It's true, then you have to think about Excel sheets and that's hard and you have to think about ... It's kind of a big locked gate, a little bit to that industry a little bit. Bryan Bowman: Exactly, exactly. Listen, I love barriers to entry, it's why I became an actuary. I became an actuary, for those of you who don't know what it is, don't worry. If you have kids or brothers or sisters who are really good at math, tell them to go be an actuary if they are not going to become professional sellers online like internet marketer or sellers. Basically, having that background in stats and math, it helped me with my advertising on Amazon, ultimately, it now helped me with my Facebook advertising and in AdWords like understanding those numbers. I can't stress enough how important it is. If you're not that person, find somebody who's really good with numbers. Steve Larsen: How would I find someone like that? I mean, because that is a barrier, you know what I mean? That's a personal barrier to entry. How would I find some dude that actually go out and do that kind of thing? Bryan Bowman: I mean, we could have a whole conversation about this. I use VAs so what I do is I will set up the basic spreadsheet and then I have them, I train them on how to download reports, upload the reports and send me a summary so that I just get like an executive summary about every week. Steve Larsen: Okay. Bryan Bowman: They do the work that probably most of us, I mean, I don't really like, I kind of like being in spreadsheets but not all day. Steve Larsen: Right. Bryan Bowman: What they're good at like because I have SOPs in place they can download the reports that are already, this certain reports that are already set, they can upload them, they can refresh the workbooks and basically, just send me the summary that's already built in to the workbook and then I just can have a look at it, overview it and then make any changes that need to be made. There are plenty of people Upwork, you can go to, what is it now? Is it Elance? Is that what it's called now? Steve Larsen: Freelancer. Bryan Bowman: I mean, like I said I train my VAs one on one so I use onlinejobs.ph. Steve Larsen: Cool. Bryan Bowman: Even if you want to hire someone domestically like in the U.S. look at community colleges like see if there's some math students or someone who's in a business program, someone who's technical that's looking to pick up a few extra hours. I think it's important to have that person whether it's you or not in the business though because it's huge. Steve Larsen: I believe there are eCom people that I've talked to or some of these, that is the thing. It seems like there's a big difference between them who's successful and the others who aren't. Just merely knowing the numbers and tracking the numbers in each campaign. Bryan Bowman: Yeah, because then it just turns into a simple yes or no like, "Is this profitable?" Yes or no. "Should I double down on this?" I mean, especially if you need to make a quick turn around on your ad spend, I mean, if you have to put a $100 in today and you need to make it back in 48 hours because capital is limited and you can't wait 30 days to see your return, it is critical that you know your numbers and you know what your yes and your no is and when you need to double down and when you just stop your ads. Going back, I think because I leverage that, we had probably quicker success probably the most. I loved Amazon, it was awesome like we're doing really well really quickly but then my daddy used to always say, "No matter how thin the pancake there's always two sides." That couldn't be any more true with Amazon, you can have this great thing going but then we got hit with, man, I don't even want to get into the whole story because it brings up too much pain but I do remember waking up, it was a Tuesday morning, I checked my seller app and I'm like, "Wait a second, this is already a slow morning. I don't know about this." I went back to the desktop, checked and sure enough like our number one product had been blocked then our seller account was shut down. It took forever to get that back. It was just one thing after another and through all that pain, I really figured out, it became very apparent like I cannot depend on Amazon. I have to build my own sandbox. Amazon can be a spoke in the wheel but it cannot be the entire wheel. That's when I really double down on the funnels, honestly that's when I was looking for the best way to build funnels, how do I start because I had used them before but never really to the extent that I'm using them now. I just wanted to build that off Amazon strategy because I already had the brands in place. I was like, "All right, I need to build my sandbox." That's how I started using ClickFunnels and I guess it was at the time it felt like a curse but ended up being the biggest blessing for us because now we've been able to really diversify our sales and really develop a repeatable strategy. It's good, it's all good, man. I'm excited. I think it's interesting how this happens where some of our most painful times end up being the things that give us the most power and give us the most ability to make a difference and make a change. Steve Larsen: You said something that I thought was really interesting. I mean, you're basically describing the equivalent of the Amazon slap, the Google slap. Bryan Bowman: Oh yeah, oh yeah. Steve Larsen: There's a lot of people who I've spoken as well, they say like, "Just leave it on Amazon. All you need is Amazon." I mean, you just said the exact opposite that you realized that you can't do that. What advantage did you gain by not just staying on Amazon, by actually going off of it? Bryan Bowman: Absolutely, there are a lot of advantages but there's one that's the one that you should, all your listeners and you and everyone should write down, it's two x versus eleven x. That's all you need to know. Your Amazon business, if you have a purely Amazon based business where all your revenue is coming from Amazon, you can expect on the market when you go to sell that business, about a two x return on earnings. Steve Larsen: Really? Bryan Bowman: Yeah. If you have a business off Amazon, Shopify, big commerce ClickFunnels which by the way those listening, you can run an entire eCommerce business on ClickFunnels. It's one of the biggest misconceptions that I find. Steve Larsen: It's so true, thank you for saying that. Bryan Bowman: People, they think for some reason I don't know why and this is one of the things that I make sure I always educate people on in my community inside of eCom Underground is like it's a shopping cart. You can put everything in there. You can run an entire eCommerce store there. I compare it to basically a Costco versus a personal shopper. A Costco is like your Shopify store where you're walking around, you have a big shopping cart and you can throw a bunch of stuff from the rafters into your shopping cart and check out. That's a Costco. Whereas a funnel or ClickFunnels is it's like a personal shopper. When you walk in, you go to Neiman Marcus and they're curating goods just for you and the goods that you're going to see are different than the ones that I'm going to see because we have a different build, we have a different taste, we have different age. You're a man, if I'm a woman, you're going to see different things. That's the experience of a funnel so that's why they convert so much better. The two x is of your Amazon, eleven x, if you build that business on Shopify, if you build that business on ClickFunnels, BigCommerce, whatever, you can expect a ten to eleven x return on earnings when you go to sell that business. The market reflects the risk inherent in having a purely Amazon business. Steve Larsen: That's amazing, that's amazing. I never thought about that. I've got a buddy who just sold for a ton of money in the eCom space and I was like, "Man, that's remarkable at how big that thing scaled, how fast." It was exactly what you said, he wasn't just staying on Amazon itself. I've heard from a lot of people, "Make sure you are in Amazon," but just like you're saying, you can't leave the whole cake on Amazon itself. Bryan Bowman: Absolutely. The best analogy guys is imagine you've been doing marathon. Have you been in marathon, Steve? Steve Larsen: I've been in a sprint triathlon. Bryan Bowman: All right, do you know when a marathon when you have all the people on the side and they've got the waters and like the herd. It's like this massive, all these people are running, right? They are just like, people are holding out cups and they are just grabbing cups and water splashing everywhere. Steve Larsen: Yeah. Bryan Bowman: That's what I compare Amazon to. We're the ones with our cups and we're charging for them and there's this like all these people coming and they're grabbing our cups and they're drinking them. It's like yes, I get rid of all my cups but they're gone, they are just running. You don't even know who they were. Whoever was running the marathon, they've got the entry numbers, the emails, the phone numbers, they know everything but you're basically just hanging out on the side lines with your cup of water. That's kind of what Amazon is like and you're just waiting for the next herd of traffic that's going to buy your stuff. That's cool. Steve Larsen: It's a really good analogy. Bryan Bowman: Yeah, that's what it feels like. Then you're just waiting, you're like, "All right, hopefully the next marathon comes." The marathon by the way is called Q4. As opposed to building a business, and this is what I always tell people, what is your business? When you really think about it, it's not your inventory, it's not your sales or your profit or revenue, it's your customers, your customer list. That's why the market reflects that big difference in building that on Amazon versus off Amazon business so it's critical to have that ability to have that relationship with your customers. That's probably above anything, that is the biggest reason why you'd want to build something off of that marathon platform. Steve Larsen: Sure, and what's funny too is like anyway, I love the analogy that the customer is the business. Amazon takes all that, it take all that data. You can't really get that data, can you? You're just selling stuff. Bryan Bowman: Exactly. I mean, and they understand it. They understand the power in the customer that's why they keep it and in fact, they have a lot of things in place to keep you from driving traffic off the platform. They make their terms of service very open-ended so that they can really suspend you for any reason. It's kind of one of the dirty secrets like no one really knows that. It's interesting, when you first start selling on Amazon it's like it's so exciting because a lot of people like me were just like, "Hey, I need to build a business, an income that replaces my day job." Every advanced Amazon seller you talk to will tell you the same thing. It's always this worry in the back of their mind. Again, fortunately, this is a mindset thing is to really, really see the blessing in the pain sometimes. Fortunately, I went through some of these pain early on which forced me to have to become something else and have to learn something else which is again turned into the biggest blessing for us. Steve Larsen: I mean, someone once told me that for every dollar spent online, Amazon is so big that a quarter of that dollar is going to Amazon right now. Bryan Bowman: Yeah, that's crazy. One out of four dollars spent online is spent through Amazon or one of their companies. Steve Larsen: That is huge, absolutely massive. Bryan Bowman: If you really think about that. Steve Larsen: I know, you think about how much money that really is it's like oh my gosh, that's amazing but you're saying, obviously put some stuff on there just to be present but then keep the bulk of the business offline. How are you actually building it offline? I mean, not offline but off of Amazon. Bryan Bowman: Yeah, exactly. This takes me to my next point which I touched on earlier. Stephen, this is all the stuff I really I just I talk about all the time inside of eCom Underground because I just really want to open people's eyes to something else, like a different opportunity, different possibility. The first thing you have to do, it's nice that someone says, "Great, build off Amazon, you can do better," but how, right? The first thing is it's a mindset shift in how you're going to build your business. If you're looking to just sell general store type stuff or you just want to sell one off products that are hot sellers, maybe Amazon is a good fit or maybe some free plus shipping funnel, that's fine but long-term, we need to really build an asset. The way I like to think of it is shifting from commodity to community. This is something I repeat over and over and over again because as long as you're selling a widget and all widgets are the same, and the person who comes to your store sees it as another widget, you're competing on price. That's all you're competing on. Steve Larsen: Which is awful. Bryan Bowman: It's awful. It's awful. The life cycle of your product is shorter and it's not going to last as long before someone's going to undercut you. I mean, there's plenty of people that are doing this, they're literally making pennies on the dollar like a profit and they're just trying to do the volume play. I hope you consider this. Imagine you've built up a community instead, people who've rallied behind an interest or a common shared like passion or even an expert or a personality so it take for example, I was talking to my sister about this. One product that you would never want to sell right now by the way, if you're going to go on Amazon, it's completely saturated, measuring cups, kitchen utensil like measuring cups, you would never sell that. Maybe if you did, I don't know, maybe you could, I wouldn't. Margins aren't big enough and it's too competitive. It would make no sense. Then I was talking to my sister, she loves to cook. She's passionate about cooking and she follows this, oh what's her name? Cupcake Jemma, okay. She follows her and she loves Cupcake Jemma and she loves the content Cupcake Jenna puts out and follows all her videos and all these stuff. I asked her, I said, "If Cupcake Jemma came out with measuring cups that were twice the price of whatever you could find on Amazon, and the lowest price that you could find out there, would you buy the ones from Cupcake Jenna or would you price shop so you can get cheaper ones?" She's like, "No, I'll just buy hers." Why? "Because I know that's what she uses or I know it's her. It's her." She's getting to experience something of that community, of that interest, of that passion, right? When we start building communities and it doesn't necessarily have to have an expert at the front end. I like if it does because there's an attractive character that we can follow but if we can just build a community first, I learned this from Todd Brown, then the sale becomes superfluous because the messaging and the marketing is so good and people are craving to be a part of something. I don't know how else to explain it. If you start with the community then you can start introducing the physical products because people will actually start asking you for it. When we start building our communities and there's a lot of different ways you can build them. You can use Facebook pages, Facebook groups. There's a lot of different ways you can do it but the point is people will start asking you. You could do it on YouTube, they'll start looking at the videos and they'll be like, "What's that shirt you're wearing? What's that thing you're using?" They already want to know. Before we ever start pitching any physical products, people will start asking us for them like, "Oh, it would be cool if," let's say you're in the running niche, "If you could come up with a patch," like I love running, running addict, or whatever it is, they'll start asking you first which is awesome. That's like a very good thing. Steve Larsen: Crazy. Bryan Bowman: You start with the physical product but this is where I'm going to challenge you, probably not you but your listeners is to go a step further. Who says we only have to sell physical products? Let's get into the information space also. We can sell training. There's a lot of information that we can still be a part of and even if we're not selling it, we can form affiliate agreements with people where we can present relevant products and this is how we build our funnels relevant products that are information based because we need those higher margins to sustain the business. One of the dirty secrets about eCommerce is you only really get paid when your business is flat. When the business is growing, growing, growing, you're operating in let's say 30% margins, you're going to pay for the inventory because there's cost of goods, you're going to pay for the inventory shipping fulfillment, all that stuff. If you made a 100,000 this month, you want to make 200,000 next month. Steve Larsen: Don't grow. Bryan Bowman: You got to roll that money back in so you can pay for all that inventory and everything else associated with it. That's how you end up making five million dollars a year in eCommerce and you'll pay yourself 200 grand because you can't pay yourself very much but as soon as the business goes flat and you stop growing, then there's cash you can pull out. One of the things is if you can start adding information, and the third piece if you can add software which is awesome because you can have this trifecta inside of your community, now you can really start getting cash into the coffers and really start getting more cash flow coming in and let the eCommerce side build on its own and double down on that. Steve Larsen: That's awesome. I think it's really cool. I run the Two Comma Club Coaching Program right now and it's been a lot of fun but that's been one of the big questions, so I'm going to read the book Experts Secrets from Russell Brunson. Say like, "Hey, this is just for webinars." You're like, "No, no, no." Bryan Bowman: No way. Steve Larsen: No, it's not. If you look at it carefully, he's just using a webinar as an example of how to actually use the Expert Secret process but if you're to take an eCom product and combine it with info or combine it with something else or software or whatever it is, that's one of the easiest ways to create a blue ocean for yourself because no one else is thinking about that combination or taking information and then ... Actually with the Experts Secrets funnel itself, the actual book funnel, we do this all the time. We will combine just like you're saying, "Hey, here's this cool eCom thing, this cool products that's physical," but then really the revenue accelerators are all info products in the backend as the upsells. Anyway, just 100% I'm screaming over here that what you're saying I totally attest to. We've seen it so many times if you can combine them together whatever, that is huge, huge power, massive power for revenue. Bryan Bowman: The biggest thing and we could talk about this, I mean, I don't know if you like to get into it kind of the actual strategy we use with traffic and then getting that traffic to convert but the biggest thing is building that connection, the community. You have to have this... One thing I do and I run four different brands and in every single brand I have an org chart. Those of you who are listening, if you have not read E-Myth Revisited like, don't pause the podcast, finish the episode and then go to Amazon or wherever and go buy yourself that book. Steve Larsen: Yeah, great book. Bryan Bowman: You should have an org chart, think of your business as I don't care if you're a solo operation and I do this for all my businesses even if it's just me, I have no staff, no VA, no one at all, it's just me, and I am solo operation in that brand. Build an org chart as if you are going to build a McDonald's and you're going to franchise this business. You want it to be a well-oiled machine that the 5,000 version of your business will be just as profitable as the first that you founded. Build that org chart and make sure that in that org chart there's somebody who's in charge of relationship management like really managing relationships with your customers because at the end of the day ... Have a statement. Another thing I do is there's a contract for each one of those roles and every single one of those positions has to fulfill the promise to serve and to reinforce the values of the community more than selling like ever. It has nothing to do with selling. That's why I always say, "It's all enveloped in community." Make sure that you are reinforcing the values of the community and why they are there because that is your asset. Long-term it's that community because they're going to tell you what they want and they're going to start asking for it... They are going to start asking for that physical product that they're going to rest on their desk, that info product that they're going to, after they're done using your physical product they are going to log on and use your info product and then the software, if there's a need for it. Not every niche has it. It's funny, Russell, I'm a part of inner circle, it's just amazing to be coached and mentored by Russell. He talked a lot about how satisfying the itch in the funnel, like there's initial itch and then once that itch is scratched, there's another. I started using the phrase that different niches have different itches and it's like some niches have more itches than others, right? Some can't support a software let's say but you'd be surprised, if you think creatively, a lot of different interest can but anyway I'm geeking out a little bit. The big thing is remember why you're doing it, it's the community, it's not the product. If you're thinking product, product, product, you're selling a commodity. I don't care what you're selling, the info product, the physical product, whatever. If you're thinking about the product, it's just a commodity and someone else is going to beat your own price eventually. Steve Larsen: Oh man, I totally love that. The power of the community too is so huge because I mean, just like you said, they will start to tell you what is it that they want which takes a lot of the guesswork out for you. Basically, it's this huge platform for you to start crushing false beliefs and it's a little group for you to launch when you actually do create the products that they're asking you for. I don't know, it solves so many problems for you to have the community, have this following, a group of people it's like I'm totally in love with what you're doing. Bryan Bowman: Exactly. Steve Larsen: I love that you brought that up, it's part of the eCom selling because most people don't think of that for eCom. Most people since it's a physical product, I mean, it doesn't take that much copy usually to sell something physical. You don't really see massive sales letters on Amazon pages. The value is on the tangible thing I'm going to get to hold and touch. I'm being future paced alone. Usually, you can charge a little bit more easier than info products out of the gate because I'm going to get to hold it and it's real. Bryan Bowman: The only eCommerce people that are thinking about this are those that are in eCom Underground. Steve Larsen: Yeah, no, I totally believe that. Bryan Bowman: No, honestly. I know sometimes I sound like a broken record to the community. I'm always talking about this. It's so important like this is the one piece is this community piece but anyway, I love it. It's fun stuff, man. Steve Larsen: That's awesome. As far as how to sell an eCom product, you said the funnel, don't just be on Amazon, build a community, combine it with info product or software, how do you find the product? It's like we have these models in our head and we understand part of the marketing pieces like, "Oh, yeah, I can totally do that. I can do that." What? Do I do it too? What's the actual ... Find those things. Bryan Bowman: Absolutely. Absolutely. Again, I'm going to assume. It's so funny because I always talk about there's principles, there's strategies and there's tactics and the tactics what usually ends up happening is people don't usually share the tactics or talk about the tactics. They'll talk about the principles which is like find your Y, find the core interest, the strategy is how you're going to implement high level but then the tactics really people don't talk about much. We're covering all these which is actually pretty cool. The principles guys is what is the interest and I would always have you start there. I would have you not start at the product... I think that's an old mindset and if you start at the product, I think it's not that it can't be done and I'll share a way where you can do it that way but I would highly encourage you to start all the way at the beginning at the principle like what is it that you're trying to build, what is it that you're trying to create, who are the people you're trying to gather or congregate and the products will emerge out of that, I guarantee you. They do every single time. That's literally how we build brands. Now, we start first with the interest. We start first with the passion and the products will emerge. If you want to go straight to product, we're going to come full circle and go back to Amazon. Amazon has more data than you could ever go out and pay for with software or anything else. There's some really cool stuff you can do. If you go into, I mean, I'll just tip right here, guys, this is how we do product research. Even if we're in a niche already and we want to look for extra products, and this is assuming you don't have a list, if you already have a list then do an ask campaign. Ask your people like what do you want basically. Steve Larsen: Yes, I love you're bringing that up. Okay, nevermind. Bryan Bowman: Let's say we're starting with nothing. What's that? Steve Larsen: I said I'm geeking out with you. Bryan Bowman: Let's say we're starting with nothing. Amazon has these really cool things called Amazon best sellers. They are the hot list, the most wished for list. When you go into Amazon and they'll tell you what are people wishing for, what are they putting on their wishlist like what are things that they want, what are the things that are the hottest sellers overall in Amazon or by individual category. If you want to sell stuff in the sports and outdoor niche, Amazon will tell you these are the hot top hundred selling items in the sports and outdoor niche. It just gives you the data. That by far is the best place to start, to start brainstorming ideas. There's apps you can buy that are plug ins, none of them are really I mean, they're not super accurate in the sense that like this one says this sells 10,000 and this one sells 20,000. It's just a gauge to help you understand maybe approximate sales so you understand what's a hot selling product and where maybe there's some opportunity. Amazon is a place to start. If you want to look for purely product research, I would encourage all your listeners to start checking out some of those lists in Amazon. Again, guys, I would highly encourage you if you want to build a long-term asset, start with the principle of the actual interest. Steve Larsen: Could you give an example of that? Bryan Bowman: What's that? Steve Larsen: Could you give an example of that? Just for someone listening that goes, "What do you mean by principle?" Bryan Bowman: Yeah, if we decide like we want to get, okay, I'm just looking right here, I've got my cup of coffee right here. We'll go with coffee. If I'm like, "All right, I want to start selling eCommerce." Let's say I'm starting from day one, "Man, I really want to start selling some physical products." Then maybe you're going to go into Amazon and you're going to start looking for hot selling products in the coffee niche. There's a lot of them. I mean, coffee niche is such a good niche. I'll explain why it is in a second. There's tons of amazing products you can sell and probably can make some money on. You can get source pretty easily. You can find a manufacturer in China or maybe even domestically, but we tend to go overseas and get it sent, get your samples and start producing. That's one approach. You go to Amazon, you're going to be able to find some hot selling products but what I'm going to encourage your listeners to do and I hope you consider is let's go back before we even consider do I want to sell the coffee mug, do I want to sell the grinder, do I want to sell the pour over top, or whatever. Let's go back and let's talk about the niche, the interest coffee aficionados, coffee lovers, people who really like why do they love coffee so much and start building that community. Start thinking in terms of even if you're not going to build a community page or anything like that but start thinking about the interest, the principles. Why do they love coffee? What does it mean to them? Because what's that going to influence it's like top down, it's going to influence everything else. It's going to influence all the way down to your Facebook ads. If you're just like, the worst thing you can do if you're going to run a Facebook ad, we can talk about this is say, "Get my coffee," let's just say coffee mug, coffee mug 50% off today only like I guarantee you no one is going to buy that. No one is going to click on that and buy it because all you're trying to do is scream louder than everybody else, every other advertiser. If you can pull your customer out of the crowd. I always use a Waldo example like where's Waldo where there's like all the people and then Waldo is in there and if like a magnet, if I can pull Waldo out of that sea of people then I don't need to yell anymore. I can just have a conversation. If I start with the principle which is why do people love coffee so much, that's going to affect my messaging, right? That's going to affect how I connect and for some people, they choose a certain coffee because they want it to be free from toxins, and they want it to be organic and they want it to be the cleanest cup of coffee. For others, it's like a super power where it's productive, it's the first thing they have that inspires them. No caffeine, no creativity then that's how I'm going to connect with them. At the end, I'm still selling the same product, the pour over top thing but it's because I took the time to get my principles right, then the strategy I used for my Facebook ad was influenced and then tactically how I implemented it in my funnel was influenced as well. I don't know if that make sense... Steve Larsen: No, it totally does. Rather than selling, I mean you're basically selling the benefit rather than the feature which is awesome. Bryan Bowman: Yeah, I mean there, you put it, see you're so much smarter than me, Steve. Steve Larsen: Whatever. Bryan Bowman: You put it so much more elegantly. Steve Larsen: I stole that from so many marketers. That's cool though, okay. Meaning, I've always thought of that in terms of how to sell it but you're taking that principle like way farther back into the actual product selection phase which is very interesting. Bryan Bowman: You know why though, man? This is my prediction, and not that this is ... I'm no Nostradamus so marketing, I know the guy who is though, but what's really going to start separating people is like being genuine, man and you can't fake it. That's the thing. I actually, I try to get into niches. I don't sell me-too products. I try to get in niches that I'm going to take a little bit of time to really understand the niche. Typically, it's going to be something I'm interested in but even if I'm not and I see a great opportunity in the market, I'm going to get to know these people. I really, really, really want to be genuine and serve and create a sense of community. It just makes everything so much easier. I can't emphasize it enough because you're going to be able to think their thoughts. You're going to be able to get into their head. It makes product selection and copy and offers and everything so much easier. Steve Larsen: Yeah, yeah, no, definitely with that kind of backdrop. You go in there and you start looking at Amazon best sellers and you're going to figure out how you can sell the result rather than the thing. How do you start testing? What is it that you're doing to go through you know, "Is this product actually good? Should I build a whole culture and community around this?" You know what I mean? What's the next step after that? Bryan Bowman: I mean, the first thing I mean I'll be honest, it's been tested enough where our method once I check some boxes in terms of knowing that there's enough interest in the niche, doing a little bit of preliminary product research, seeing that there's some products that people buy, again, going to Amazon, seeing what kind of stuff they buy, researching the niche a little bit, seeing the competitiveness of it. I'll double down and just start building up our communities but I think initially whenever you're going to sell any physical products, always use small test orders. More and more, because there's been so many more of these private label sellers or people starting their own brands and going to manufacturers in China. If you're using Alibaba or AliExpress or whatever you're using or global sources, there's just a lot of different ways you can go to get product more and more these manufacturers are accepting lower MOQs or lower order quantity. When I started, if you're not ordering a thousand units like good luck because you're going to pay, either you're not going to find any manufacturer to sell you anything or you're going to pay a lot of money. Now, it's not uncommon. I mean, if you just push back a little bit or just make a second or third request, it's not uncommon to be able to get 100 or 200 units, 300 units max, I guess not max but max for a minimum order like a small order and you start with something small. I mean, always order samples. I don't want to get too much into sourcing but always check a few samples on physical products because the picture they show you is never the same as what they actually send you. I mean, what they send you is never the same as the order so it's the bigger order. Order one, the 300 units and start selling those. You could put them, I like putting them on Amazon but you can create some simple funnels and see if the inventory moves. If you're able to actually get the product to sell, if it does, then you know you're ready to double down and order a bigger quantity. Anyway, I don't want to get too much into the inspection stuff and all that. Steve Larsen: Sure. Think about more the ecomunderground.com for sure. Bryan Bowman: Yeah, this is definitely all we talk about is all the nitty-gritty, the details, but I think the main take away is always start small and scale up because I've made that mistake. The first product that we ever launched, I mean, I didn't have a lot of disposable income and we put ten grand into it. I learned the hard way because I sold $500 worth of product. Steve Larsen: This is going to sound like crazy. Bryan Bowman: In fact, I still think I have some of those boxes of products sitting around in a storage unit somewhere. The biggest thing I can tell you like anything else is micro budgets, micro orders essentially and just scale up and test it first. Fortunately, ClickFunnels has made it super easy to be able to test product like using funnel. Steve Larsen: I was going to say, you go get the product, you find it on Amazon. First of all, what people are wanting, the interest, the principles. You go and you source the product to get small micro shipments of it and then you're testing the sale on Amazon plus like funnel, is that how you're doing it? Bryan Bowman: Yeah, I mean I would pick one or the other honestly guys because I definitely don't want to divert. I'm a big believer like you focus your attention on one platform so the reason I like to test on Amazon, the only reason I like to is it's just quick. It's very quick to verify but I think that you also, if you're not really interested in getting into the whole Amazon world which you don't have to, the newest brand we're launching we're not even going to sell on Amazon. It's just not an interest of ours... We're doing it surely off of the marketplaces. When I say Amazon, I mean Walmart, Jet, Newegg, all of the marketplaces. You can build out simple funnels just to test to see if people are ordering and build out Facebook ads the way that we've talked about. Maybe we didn't talk about so much but the main thing with the Facebook ad is, actually this is really good, I really want to share this. Steve Larsen: Yeah, let's hear. Bryan Bowman: When you're building out your Facebook ads, there are so many ways to drive traffic, guys. I know people who are purely on Pinterest, that's how they get all their traffic. I know people who are purely on AdWords, that's how they get all their traffic. We use a combination of AdWords and Facebook. We're starting to branch out into Pinterest for one of our brands that's more in the mommy niche. Facebook is still I believe the most powerful platform but because of the increased competition, you've just have to step your game up and the biggest mistake I see people make, I kind of talked about it already with especially in eCommerce, with the streaming louder than your competition with bigger discounts and bolder funds, red borders or whatever is that streaming louder doesn't work. You have to get connection. It's really interesting because if you're selling a high ticket coaching program, let's say you're selling a $10,000 high ticket coaching program, you would never get on a Facebook ad and be like have a video or have an image that says, "Get my high ticket coaching for 50% off, it was 20,000, now 10 and I'm an amazing coach. You should totally come work with me, you will get amazing results." No one would ever start their campaign that way. It's like a coaching program, right? Steve Larsen: If they do, it's really annoying. Bryan Bowman: Yeah, if they do, it's really annoying and if you see those ads, just make them a spam or just report them because they don't work. Yet that's what most eCommerce sellers do, right? We're like, "Buy now. Buy now. Buy now. Buy now. Buy now, 90% off, 95% off, I'll give you $5 if you buy it." It's like let's just push the offer. What would you do if you're a high ticket coach? What would your ad look like if you're trying to sell a $10,000 coaching program, Steve? Your initial ad to cold traffic, what would you ... Steve Larsen: If I was selling a high ticket coaching program from cold traffic, actually I wouldn't. I would sell to my own community. The first thing I would do is I would be out showing people benefits of using a funnel and first, defining the people who probably know what that vernacular is. Then, ascending then up slowly just like you and I were talking about before because I wouldn't walk up on the street and ask someone for ten grand. To me, that's what cold traffic is. I'm not that good at cold traffic and it's for a reason. I just feel like it's the harder method than going to warm traffic and hot so I don't do cold that much. Bryan Bowman: Like you said, first thing you do is you'd start serving and you just start probably connecting with them. It's a little bit easier with low ticket. It probably wasn't the best analogy because yeah, absolutely, good luck selling $10,000 program to cold traffic but let's say it's a $30 offer. Let's say it's a $10 offer, I don't care what it is. There is an independence and an interdependence between your ads and your landing page. There's an independence because you're not trying to sell with the ad. All you're trying to do is get people to click to find out more. It's like a headline, the headline has one purpose, right? To get people to read the next line. Steve Larsen: Right. Bryan Bowman: The headline is not there to sell them necessarily but your ad is definitely not there to sell them, it's to get them to just click to get to the landing page, however, there's an interdependence between the ad and the landing page because that pre-frames them and sets the stage for whether or not they're going to accept your message on that landing page. Not all clicks are created equally. When I understood this, this was like the biggest breakthrough for me and my ads was there's this independence but this interdependence and when in my ad I just want them to click so that's where I'm going to try to build that connection, that's where I use a lot of story, I use a lot of powerful imagery. Who is it? Oren Klaff in Pitch Anything, he talks about the three different parts of the brain. Steve Larsen: It's such a good book. Bryan Bowman: It's awesome. I could just ramble off books right now, they're so good. Steve Larsen: Me too, so good though. Bryan Bowman: Basically, the part of the brain that's responsible for making decisions is actually has nothing to do with the logical like fact-based like what percentage off am I getting, it's the emotional part of the brain. It's the part of the brain that's responsible for processing emotions. We want to connect and we want to feel what they're feeling and let them know that our product, we're not trying to create emotions. This is Eugene Schwartz, Breakthrough Advertising, the job of your advertisement is not to create the emotion, it's to take their existing hopes, dreams, desires and put them onto your product and project them onto your product. We do that by connecting with the ad, we need to have more of a connection. It's a little bit hard. I know this all sounds very theoretical but- Steve Larsen: It's so true, though. Bryan Bowman: It's not that difficult if you actually care and you actually take the time to think about what pains, what fears, what hopes, what dreams your prospect has. The only job of the ad and it's not overly like sentimental or anything, we're not trying to be corny either. It's just enough to make people stop and go, "Okay, maybe I am interested in this pour over coffee top thing, maybe this really will make special cup of coffee, maybe it will make something that is worth tasting. Let me go ahead and click and find out." Steve Larsen: Right, it's powerful because like you said, you're not trying to create desire inside of a person or any kind of emotion or whatever. If they already have it, the only job I feel like of the sale and marketing is to just plug into exactly what you just said. I forgot it's Eugene Schwartz that said that. That's cool, that's really cool. With the ad, you're going in, you're saying, independence and interdependence in the ad but then also the way they flow together. I'm not trying to sell on the ad, I'm just trying to tap into current emotion and then the next page that has one role, the next page one role, I love that. Everything on every single piece of creative. Bryan Bowman: Exactly. Steve Larsen: Do you mind just real quick, I know we've been going for a little while here, but do you mind just real quick just sharing a little bit of one of the standard eCom funnel models is and maybe we'll wrap up with that? Bryan Bowman: Yeah, for sure. We still use free plus shipping a lot. I still love free plus shipping. Again, when people say, I see this all the time, you know free plus shipping, everyone is doing it, it doesn't work. Yeah, if you're leading with on your ad, get our widget for $7 or get it for free, get it for free, click here, click here, click here. Again, it's a commodity, people just don't respond as well to that ad. Last year they did, but they just don't respond as well anymore. I still like though a low ticket tripwire, whatever you want to call it, to get them in and qualify my buyer and qualify, qualify a subscriber and qualify a buyer at the same and obviously getting that credit card info on the front end allows us to do one click upsells. The biggest thing I would give for eCommerce folks and maybe you've heard this, maybe you haven't is multiple quantities, multiple quantities. I want you to test being a little over the top. In the sense like if you think nobody would ever want five- Steve Larsen: Coffeemakers. Bryan Bowman: Coffeemakers, exactly... You don't know how many people they have in their family, who they're going to gift these things to, you have to try it and you'd be surprised how often people will take the multiple quantity option. Again, ClickFunnels is why love it, it makes it super easy for me to not only add multiple quantities but with a few lines of custom code, a few easy lines, have some nice call outs, bold some things, really call out my best value to try to entice people to consider the higher quantities. On the upsell pages, I used to do more of the same thing, we're finding that doesn't convert as well so I am starting to switch to different complimentary products but again, in multiple quantities. Then, on my down sale we'll usually strip out the most popular item so let's say it's a supplement product. We lead with our free plus shipping or maybe our trial, then on the upsell with multiple quantities, on the upsell we might have a pack of different products that are likely to be purchased together like a bundle, stack or whatever of supplements. If they say no on the down sale, we would strip out the most popular product that we know people is our best seller or is a popular product of ours. We would strip it out of that stack. That's one example. Then just make sure you take advantage of those thank you pages. That's another common thing I see with funnels in general but definitely eCommerce funnels more than anything is no one is taking advantage like few people take advantage of that thank you page. That's a great place, again, learn from Amazon, frequently bought together, frequently viewed. Think of yourself as a massive ... Steve Larsen: This too. Bryan Bowman: What's that? Steve Larsen: Other customers bought this too. Bryan Bowman: Exactly... Customers who bought this bought this as well. Hack Amazon, I mean, if you're an eCommerce seller, hack Amazon but like look at every element on that page and see how you can incorporate some of that stuff. That's probably one of the best takeaways I can give is that thank you page, it's underutilized and start funnel stacking. Honestly, you'd be surprised how many times people will go through this free plus shipping offers when you start stacking them. Steve Larsen: It's so true. I don't know how many times I bought [Trayvon 00:56:41] gun oil thing, oh I have a few guns. Bryan Bowman: What's that? Steve Larsen: I said, it's so true, I don't know how many times I bought [Trayvon 00:56:47] gun oil thing. I only have a few guns but man, I bought so many of those things. It's so funny. That's hilarious... Man, I want to thank you for this. Just to recap everything, I always take a massive full page of notes every time I get to talk to a genius like you so I got it here again. You talked a lot about how not to choose eCom or info or just one thing, you actually can combine them and make even more powerful offer. I love the concept of how getting off of Amazon allows you to sell for 11 x potential on the backend. The dirty little secret is you get paid if it's flat. I love that. It's hilarious, man. Then, massive focus on community, otherwise you're just a commodity. You can still sell the commodity but there's no longevity in just selling commodity. You got to be able to sell to community too and get people into there. I love that. Itches are in the niches, love that too. Then a big focus on principles, what are the interest, what is it they're actually going after, actually fulfilling that and tapping into creative or tapping into the desires that they already have. I love the concept of independence and interdependence with the ads too and pre-frame bridges and all that before the funnel hits and then going to the funnel. Man, you dumped a ton of stuff on here. This is amazing. This is like just a little flavor of what you actually offer in eCom Underground, that's so cool. I really appreciate it. Bryan Bowman: I was excited to come on, man, when you invited me. I was very excited. We've become really great friends man and I appreciate you, I appreciate what you're doing. Anything I can do to help serve your audience and hopefully give back some value that they can implement, some strategy but also some very tactical things that if they're running funnels right now, hopefully they can go tweak and start testing. Steve Larsen: I appreciate that. You guys noticed, those of you guys that are listening now, how much did he actually just spend on the funnel itself like the pages, not that much time. I think it's a big place that people fumble up and they say, "I've got to spend all this time," now, the funnel matters but so much goes in to actually finding the product. Finding the needs, fulfilling and actually building the business around the funnel so it can be self-sustained, I love that. Anyway, thanks so much for all you shared and I really, really appreciate it. Hey, where can people go to I think you've mentioned the trial they can get? Bryan Bowman: Yeah, I want to do something special for your audience just to have them experience a little bit of eCom Underground and be able to connect with them a little bit more. I recently created a group. We have a large private Facebook group like most ClickFunnels official, it's private but it's available for free to the public. That's an amazing group that's growing very, very quickly but we recently started a separate group which is our insiders group. Our eCom Underground Insiders... This is really special for me because it's a little smaller group and allows me to just serve them a little more closely and spend a little more time with them. What I do in that group is I have a weekly live Q&A where we literally breakout the whiteboard and your exact questions get answered and you come on and as a group we can answer them but what I do is anything that I can do to help to answer these questions I do. If you submit the questions in advance, if there's someone in my network who's a better expert than I am then I try to get them on that call and we try to make sure you get your questions answered every week on those live Q&As. What I also do is I have an expert, I call it expert no pitch interview where literally you know that moment, Stephen, it's one of my favorite things ever, it's like after you finished dinner, the plates have been cleared, dessert is gone, we're just sipping coffee or whatever it is and we're just sitting there talking. We're all just really calm and just sharing stories. That's the environment in the interviews, we're literally it's just an open dialog, somebody who's just amazing in what they do, most of the time eCommerce related, and we can just pick their brain and get our questions answered from an expert. We do that every month and we have a special private group just for us for the insider so it's a really special community. What I want to do is just extend a 30 day all access trial for all of your listeners, they can come check it out, see if it's for them and I'd love to have them obviously. It just reminds me of a sales page, like what's the catch, there's no catch. It's part of a huge national promotion. What I want honestly is like have your audience experience it, if they get value then of course I would love to have them stay and to be a part of the community long-term. What they can do is if you'd like to be a part of it and experience it, they can go to eCom, it's with one M, ecomunderground.com/steve S-T-E-V-E and yeah, we'd love to have you and have you try it out and see if it's a good fit for you. Steve Larsen: That's awesome, man. I appreciate it. Hey, if everything else is good, reach out to Bryan to say thank you so much. Bryan, I appreciate it, a personal friend and total eCom junkie and nerd. Bryan Bowman: Yeah, for sure. Steve Larsen: There's a lot of eCom people that listen to this podcast, so I know they're all going to really love it. Anyway, thanks so much, man. I really appreciate this. Bryan Bowman: Awesome. Thank you so much and yeah, it was awesome. Steve Larsen: All right, bye-bye. Announcer: Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.
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