Podcasts about hook story offer

How important is a good hook?  (Turns, out, really important.)  But let's talk about what a good hook is, common mistakes in videos, and more.  Definitely listen to this episode if you're an affiliate marketer, social seller, influencer, in network marketing or in direct sales.  Feel free to share this with your team if it's helpful. Link to list of Hooks: https://docs.google.com/document/d/1EQywWv5QTjI9hZxDZV3a2DeVRLLnIhjHKzFkJ4IOI6s/edit?usp=sharing Link to Tripod I talked about: https://urlgeni.us/amzn/sdfsw  _____________________________________________________________________________ The No-Niche Sales Method Workshop is for you if you: Have spent countless hours trying to figure out what your niche is Get stuck on creating content because you don't know what to post Aren't getting any real responses to your content Feel stuck and burned out on content creation  In this workshop, I'm going to be showing you my specific, unique process to: Grow your audience and make sales without a niche Make content creation much, much easier Have confidence in your sales skills, even if you don't have major results yet Understand the process to build a personal brand and sell multiple, unrelated things Grab it on sale here:https://stan.store/soraya/p/noniche-sales-method-workshop-4xoud __________________________ Looking for 1:1 help with your Personal Brand or overall Social Media Strategy?  Grab a session on sale and let's map out a plan that you can follow to grow your account and your sales.  https://stan.store/soraya ____________________________ Follow me on Instagram at: http://www.instagram.com/sorayagoddard Follow me on TikTok at: https://www.tiktok.com/@sorayagoddard  

Jim Edwards (https://www.copyandcontent.ai) discusses DISC communication skills to make your sales copy relate to more readers. Hook - Story - Offer using DISC inspired Genies - check out these Ai Genie walk-throughs for more information and amazing sales results.DiSC is an acronym that stands for the four main personality profiles described in the DiSC model: (D)ominance, (I)nfluence, (S)teadiness and (C)onscientiousness.  Learn how these should play a part of your business communications.Jim Edwards defines and demonstrates the powerful communication tool most people do not understand or have ever heard of - DISC.  Check out this need-to-know information show and how to use it at the https://www.CopyandContent.ai Genies to create helpful content that helps you with building leads, relationships, and sales personally created for the ideal customer – AKA Avatar.  Check out the Facebook Group – Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks   and for more information on the wizards used to make outstanding sales copy check out  https://www.copyandcontent.ai

Today Adam A. Adams from the Podcast on Podcasting joins Dave Jackson from the School of Podcasting  and we talk about what stops a podcast from launching, and what makes for a successful podcast launch. JOIN THE SCHOOL OF PODCASTING Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to  https://www.schoolofpodcasting.com/coach SPONSOR: Podcast Branding.co If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co  Mugshot: Based on a True Story Podcast Ever wonder how many of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com Mentioned In This Episode www.trypodpage.com Home Gadget Geeks Podcast The School of Podcasting Become an Awesome Supporter the Podcast on Podcasting Converting RSS to Excel Video Tutorial on Moving a Feed TOPICS 00:01:09 - Sponsor: www.podcastbranding.co  00:02:32 - mugshot:basedonatruestorypodcast.com 00:03:07 - Adam's Background 00:04:26 - Advice for New Podcasters 00:07:03 - What Holds them Back  00:09:28 - Thank About the Listener  00:14:10 - Actors on Strike - Good For Podcasting?  00:16:52 - Removing Episodes from The Public  00:23:03 - Attention Grabbing Episode Titles  00:29:02 - WIIFM (what's in it for me?) 00:30:32 - The Podcast About Podcasting  00:31:32 - Starting Your Podcast Stong  00:45:26 - Hook - Story - Offer  00:50:05 - Feedback on Artwork  00:52:11 - How Long is the Post?  00:56:36 - Assets  00:57:25 - You NEED To Promote Your Show  00:58:48 - Two Websties to One - Without Losing the Show  01:04:34 - THANK YOU (https://www.askthepdocastcoach.com/awesome) 01:06:20 - Where is the Crypto Stuff?  01:08:19 - What is Podcasting 2.0?  01:10:35 - Full Season Drops  01:19:44 - Fit Your Podcast Into Your Life  01:21:24 - Bank Some Episodes  01:22:51 -  Branding Episodes Might Be Short  01:23:41 - Mixing Solo and Interviews In The Same Feed  01:26:01 - Chat GPT Can't Do This  01:27:38 - Wrapping Up  Support the Show on Patreon Be an Awesome Supporter!  Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 445 is part of the Power of Podcasting Network  

Stay curious, test creative elements, and create content that aligns with what the algorithm favors. By using the Hook-Story-Offer framework and incorporating different content types, you can thrive in the evolving social media landscape.In this episode, host Josh Orr discusses the challenges of changing algorithms on social media and how it impacts businesses. He shares valuable insights and strategies to stay competitive, grow your business, and adapt to evolving algorithms.Learn more about Josh's company and how they help brick and mortar retailers grow online at madebycapital.com

In this episode, we delve deep into the concept of 'hook story offer,' a communication strategy that's not just essential for marketing but for every conversation we have. We discuss the intricacies of crafting an effective hook to draw people in, the importance of starting a story without giving away your solution, and the pivotal moment of offering your unique solution - your 'vehicle.' We also touch upon the idea of testing different hooks, keeping it simple, and the power of a well-structured call-to-action.  (Thank you Russel Brunson for naming these concepts

4,000 followers to over 40,000! Yes, it is still possible to grow your social media accounts ORGANICALLY!  And fast! We gained that many followers over the last few months. Crazy, right? Over the past few years, we have had a love-hate relationship with Instagram. At some points in our business, it was a critical part of growth and how we got customers.  In the years of our careers, we were wedding photographers. Instagram was the obvious choice as they prioritized photos, and visual aesthetics was our jam. It was easy to connect. At other points, we have completely ‘ghosted' our account and didn't post for a year or more.  Fast forward to 2022; what content is working? What is the algorithm favoring and how can you start seeing these results too!? Hit play, and we will answer all these things and more.  It's no secret that social media platforms across the board are putting video content at the forefront of what's “trending.” If you know you need to make more videos but don't know where to start, you'll leave this episode with a full game plan!  During our conversation, we are going to give you all our tips on how we write powerful copy/captions, the framework we use for every video we create, the tools we use to make better content, AND how we are leveraging other content creators' pages to grow our own.  Things move fast in the social media space, so who knows how this conversation will age? It will be fun to look back at this episode in a few years and see how far we have come!  We know that some of the tips we share will stand the test of time and help you in more ways than just Instagram! After you test out these tips, let us know how it goes! Reach out to us via the links below.  PS: We are working on some exciting things on our personal pages! To be one of the first ones to see everything or to connect directly with us, follow us!   Instagram: instagram.com/chels_diaz instagram.com/steezdiaz   More of What's Inside: How Instagram took over our lives for a little bit The Hook Story Offer is a framework  How to make your videos more impactful How to catch people's attention online What not to do and what to do in your posts Short sentences and spaces in between your sentences Creating copy that cuts through the noise And more! Connect with us: The Rainmaker Challenge: https://rainmakerchallenges.com/join ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram: instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs   Episode: minute by minute  00:24 Our love/hate relationship with Instagram 02:38 What's working now on Instagram 03:40 How to create more engaging content 07:35 Finding the right part of the story 09:43 Saw, thought, felt.  13:34 The copy that creates a connection 16:16 A tool we love to use when writing 19:55 What has moved the need most for us 22:04 A simple idea for a product launch

Ever wonder why your business isn't doing more business? Guess what, it's either your hook, your story or your offer. Don't believe me, listen in and I'll explain how you can sell anything when you mail the hook story offer framework created by Russell Brunson!

Episode #113 of Sweet Buzz - Scaling a Digital B2B Business, "Russell's Hook, Story, Offer". So many things are happening in BizzBee! And I'm excited for each one of them. I don't know if you're familiar with Russel Brunson, but he's the marketing king, according to me. Something that he's preaching, and I live by it, is that you need these 3 things for almost every kind of business: 1. Hook; 2. Story and 3. Offer. Can't get enough? Subscribe to Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov to get a notification as I publish new episodes: https://podcast.bizzbeesolutions.com/ Do you want to get up close and personal with me? This is the place to be: https://danchodimkov.com/ Read all about the proven 6 step ZZ framework that will assure you get a steady flow of qualified leads in my Amazon best-selling book "Sweet Leads": https://danchodimkov.com/book/ A combination of courses, online community and coaching sessions, that provide you with tools, and know-how on planning, executing, and optimising your outreach campaigns? Don't overthink and click the link: https://hive.bizzbeesolutions.com/p/prospecting-hive Are you eager to subscribe to our newsletter for the latest trends and insights on B2B outreach, lead generation, prospecting, and other touchy content topics? Place your email address and hit SUBSCRIBE: https://www.bizzbeesolutions.com/beesletter/ Want to get in touch with me? LinkedIn: https://www.linkedin.com/in/dancodimkov/ Facebook: https://www.facebook.com/dancho.dimkov.98 or on: LinkedIn: https://www.linkedin.com/company/bizzbee-solutions/mycompany/ Facebook: https://www.facebook.com/BizzBeeSolutions Website: https://www.bizzbeesolutions.com/

You can subscribe, rate, review, and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .  0:34 When you try something new, the idea or concept is already new and unknown, so reduce as many of the other unknowns as you can. 1:14 In order for clinical studies to show statistical significance for the compound being studied, they have to eliminate as many variables and unknowns are possible.  3:05 When launching a new side hustle, the idea itself is already a huge variable.  3:27 "How to Do Free Market Research Leveraging the Power of Amazon, Google, Facebook, YouTube, and More"- Episode 55 of the Unleash the Awesome podcast with Dave Gambrill https://gambrill.simplecast.com/episodes/how-to-do-free-market-research-leveraging-the-power-of-amazon-google-facebook-youtube-and-more . 3:58 I use Kajabi to host my online courses because their platform has been around for over 10 years, has processed billions of dollars in transactions, served millions of students, and we know it works. That's one variable I don't need to worry about. https://gambrill.com/kajabi . 6:24 "Using the Power of AIDA in Your Marketing" - Episode 18 of the "Unleash the Awesome" podcast. https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing . If you want some additional help with your copywriting, check out the book "Copywriting Secrets" by my friend Jim Edwards. https://gambrill.com/copysecrets . 9:20 Sometimes changing one word in the subject line of an email dramatically increases the open and click through rates.  9:45 Once you reduce the variables, launch, and get success, then you have a new "control" to compare your next change to.  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ . Here are some of the other most popular episodes of "Unleash the Awesome"... "Russell Brunson Shares Powerful Insights from his Book 'Traffic Secrets" - Episode 23https://gambrill.simplecast.com/episodes/russell-brunson-shares-powerful-insights-from-his-new-book-traffic-secrets . "Seth Godin and the Magic Chocolate" - Episode 24https://gambrill.simplecast.com/episodes/seth-godin-and-the-magic-chocolate . "Dr. Robert Cialdini Shares Powerful New Insights Regarding Influence and Persuasion". - Episode 66https://gambrill.simplecast.com/episodes/dr-robert-cialdini-shares-powerful-new-insights-regarding-influence-and-persuasion . "The Secret Behind How John C. Maxwell Became the World's #1 Leadership Expert" - Episode 9https://gambrill.simplecast.com/episodes/the-secret-behind-how-john-c-maxwell-became-the-worlds-1-leadership-expert . #unleashawesome #variables #davegambrill  #techtools #entrepreneur #success #copywriting #mindset #skillset #pvalue #statistics #clinicalstudies #sidehustle #digitalmarketing #coaching  #toolset  #digitalceo #onlinecourses #10x #funnelhacker #kajabi #speaker #trainer #coach #consultant #10x #4hww #process #systems #habits #goals  CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

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On this week's episode of Let's Chat with Russtek I talk about the very sad news that BlackBerry is dead. Not only that but how that ties into marketing and telling your story! Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem Be sure to follow us on all of our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Be sure to join our free Facebook Group, Entrepreneur Momentum! https://www.facebook.com/groups/entrepreneurmomentum Get 2 months of ToDoist Premium for FREE and 3 bonus templates for FREE! https://www.russtekmedia.com/todoist/ Ready to find out where all your time is going? Click here to get out free Time Study! https://www.russtekmedia.com/timestudy/ What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Russell Brunson uses the material in this book and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Get Alex Charfen's Momentum Planner and his Momentum Planning system! https://momentumplanner.com/ --- Support this podcast: https://anchor.fm/russtekmedia/support

Let's discuss some of the many ways to get deep into the psychology of sales copy writing with a good OFFER. When to post an offer or buy now button?  This is part three of the trilogy – Hook – Story – Offer with podcasts 136,137,138  Don't forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000+ like-minded business owners https://www.facebook.com/groups/copywritingandcontenthacks

What Makes a Good Story for Content Marketing / Salescopy?Jim Edwards (https://thejimedwardsmethod.com) and Stew discuss what Makes a Good Story for Content Marketing? Check out a fool proof system and smart training Jim walks us through as well as the Avatar Hero's Journey Wizard - Let's discuss some of the many ways to get deep into the psychology of sales copy writing with a good story.  One sentence story? Short / Long Story? Don't forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000+  like-minded business owners https://www.facebook.com/groups/copywritingandcontenthacks

Here is another awesome episode from the Traffic Secrets book launch podcast. Want to know how to grab (and KEEP) your customers' attention, and draw them into your world? On this episode, Russell shares: The 3-part method to crafting a high-converting sales funnel. How Natalie Hodson used this method to sell 120K copies of her book! How to use this SAME method to attract and convert your dream customers, no matter where they're coming from! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody. This is Russell. Welcome back to wherever you're hanging out with me at. We've got Instagram. We've got Facebook going right now. And I am home during week number two of our quarantine. And I'm guessing a lot of you guys are as well. And so while we're sitting here, trying to figure out what to do, I figured this is a good time to start talking more about traffic. So hopefully, you guys are all excited and pumped for that. Anyway, excited to be here with you guys today. And it's interesting, as we were talking this morning as a team, and we started talking about all the fears. There are obviously a lot of fears, right now, happening in society and the economy and things like that. It's like, "Well, how do we protect ourselves? How do we create a life preserver around our company? What does it look like? What does that need to be?" And honestly, the biggest, most important life preserver you can create for your company is getting customers. That is your life preserver, especially in times right now, where so many companies aren't able to get customers. That's why the economy's failing, why businesses are failing is because they can't get customers. And so I figured, from now until the next, I don't know, two or three weeks, two or three months, I'm going to be talking about this like crazy with you guys. How do we get customers? How do we get customers? Because it's the thing that we all need right now. It's the safety net we need to protect ourselves and to protect our businesses. And so that's kind of the game plan. So with that said, you guys excited if we go jump back into Traffic Secrets book some more? First off, thank you so much for all you guys. Obviously, we launched this Traffic Secrets book in the middle of chaos, and the books are selling like crazy. And so I want to thank you guys so much for doing that. That's exciting. Tom Greece said, "We are pregnant, and the next generation funnel hackers are on the way." Congratulations, Tom. We got funnel hacking babies coming. I love it. Oh, I heard the prediction is that after this whole everyone's quarantine come down, there's going to be a whole bunch of babies popping up nine months later. And the hospitals are going to be overwhelmed with that. So good thing they're preparing now, I guess. Anyway, so I want to jump into this next section here of Traffic Secrets with you guys. So if you have been, obviously, the books don't ship until May 5th, but tons of you guys have been, told me you got the audio book, which is awesome. If you've been listening to all of the things, today we're going to be jumping into secret number three, which is by far the most, probably one of, if not the most, important secrets in the entire book, which I'm excited for you guys to get into. So things we've covered so far. Secret number one, we talked about who is your dream customer and really getting a deep understanding of them. Are they moving towards pleasure or away from pain? Are they a searcher? Are they a scroller? Getting deep into their mindsets so we understand them because if we understand who they are, then we can understand secret number two, which is where are they actually hiding. Where are they congregating online? Where is the existing streams of traffic happening? So we can go, we can find those people, and we can tap into them. So that's number two. So now secret number three is what we call, are you guys ready for this? Hook, story, offer, and the attractive character. Now, man, if you guys have been following me at all for the last two years, not quite, a year and a half or so, about a year and half ago-ish is when I first came up with the new framework, hook, story, offer. And I started freaking out. I was like, "Ah." And I remember it was one of those things, where I was doing a training for my two comma club X members, and it just kind of came out. I was teaching something, and I was like, "if you notice, every single page in the funnel has hook, story, offer. The ad does. The emails do. The landing page, the sales page, upsells, every single page has hook, story, offer. And as we got deeper and deeper into it, I realized that if anything in the funnel isn't working, it's always because of either the hook, the story, or the offer. And then I started freaking out. I remember the next morning I came in, it was like six in the morning. I was lifting weights with James P. Friel and Dave Woodward. And I was like, "You guys, guess what? I just figured out this thing." And they're like, "What is it?" I'm like, "It's called hook, story, offer." And they're like, "That sounds weird." And we spent the entire hour, we didn't lift a single weight that day. We just talked about hook, story, offer. And they were freaking out. I was freaking out. I'm looking at every funnel we've ever done. Like, what was the thing that made them work and not work? And it was crazy that every single time it always had to come down, and it was always either the hook, the story, or the offer. And so I want to give you guys, as you guys know, when I wrote the new Traffic Seekers book, at the same time I went and I rewrote the DotCom secrets book. I rewrote the Expert Secrets book. And then I wrote this book as well. I wrote this one first, and then rewrote those other two. And because hook, story, offer, it's crazy because it's such a fundamental important concept. But because I didn't come up with that framework until after these first two books were published, these two books were missing it. And so part of the big rewrites in these include the hook, story, offer. So in DotCom Secrets book, I go deep in hook, story, offer. Expert Secrets, I go back into it as well. In DotCom Secrets, we talk a lot about funnel audibles and testing your funnel and funnels not working. And there's a whole new section in the back here about that. And what's cool about it is it's all based back on hook, story, offer. Anyway, and so in the new book, Traffic Secrets, I talk a lot about this as well because it's such a big part. In fact, traffic, one of the most important things I've tracked is being good at throwing out hooks. A hook is like, how do you grab someone's attention? Most of our customers all day are on their phone scrolling, and they're scrolling, and they're scrolling. A hook is the thing that gets them to stop scrolling. So the hook could be the picture of you. Notice I didn't just do this on a white wall. I'm like, "Hey, I need a picture back here." And I totally forgot. I usually have something different back here, but there's the default Apple TV backdrop. I've got my books here. And then, notice I'm doing things like this. I'm trying to hook your attention. So if you're scrolling through Facebook or Instagram, all of a sudden you see this. Like, "Why is Russell so excited? Ah." And that hooks you. So hook could be the headline. It could be the image. It could be the picture. It could be a backer. It's everything you have in your tool chest to grab someone's attention. There's hook. Okay. The second part of hook, story, offer is story, which in the Expert Secrets book is the deep dive on story, storytelling, story process, how it works, how it doesn't work. And so I talk about story a lot here, but Traffic Secrets is primarily finding the people and getting hooks to grab their attention. Expert secrets is like how you tell the story to build a perceived value of what you're going to sell. And then actually, in Dotcom secrets, we go deeper into offer. So you got hook, story, offer. They kind of weave backwards in the books, but I touch upon them deep in each book. But so, Traffic Seekers book, in section number three, or secret number three, is all about hook, story, offer. So I'm going to flip open to there really quick. So you see the picture here. If you guys can see, if you're watching, you can see there's a picture of all these little hooks. Then there's the story. And there's the offer. And this is the core framework of funnels. When you really start understanding it. All right. Are you guys cool, if I read you part of the book? Ah. Okay, I'm going to read you a story. And this is, anyway, this is a fun one. "So it was 9:27 PM. Sorry. It's 9:27 PM. And the last of Jessica's kids had just fallen asleep. It had been a long day that started out way before the sun came up and was finally ending. While Jessica was exhausted, it was her time now. And she had a few precious moments to herself without kids pulling her in a million directions." Does that sound like any of you guys? If you've got kids, it sounds like me, especially during this quarantine. "Soon she would have to start her nighttime routine of cleaning up the house, getting herself ready for bed, taking off her makeup, and finally falling asleep for a few hours before she had to wake up and start it all over again. As she fell on the couch, she reached in to her pocket and slowly pulled out her phone. What had been happening in everyone else's lives today, she wondered. She opened Facebook and swiped through the lives of her friends and family, hoping to find some comfort, knowing that she wasn't the only one who had a busy day. Soon she started to get bored. But when she was about to close the app, she saw an image fly past her screen. She almost missed it, but she slowly moved her finger back up the phone, bringing the picture into the middle of the screen. Yep. She thought she was right. It was a picture of a woman about her age in workout clothes with gray shorts on. The thing that caught her eye wasn't the shorts, though, it was the dark gray spot in the middle of her shorts. A little confused. She looked around above the image and read the words, 'Let me tell you about the time that I peed my pants during a workout. I was filming for dollar workout club. I'd never been so embarrassed before.' Jessica was right. It was a picture of a grown woman who had peed her pants. She laughed for a second, but then her laughter turned into uneasiness as she realized that she knew exactly how this woman had felt. She had experienced the same thing earlier that year, when her kids had wanted her to jump on the trampoline with them. She wanted to be a good mom, but after a few jumps, she had to get off because she had peed her pants. She quickly came up with a reason why she couldn't jump anymore. And after apologizing to her kids, she had run to her house to get changed. She knew the story she told her kids wasn't true, which added to her mom guilt even more. This also made her think about other activities she knew she would love to do but were off limits for the same reason. After a few seconds of looking at the image, Jessica decided she wanted to see why in the world this woman would post a picture of herself on Facebook telling others that she had peed her pants. She clicked on the image and was immediately taken to the page of the video with the same woman in the picture. Jessica clicked on the video and started listening to the story. The woman's name was Natalie Hodson, and she was a fitness blogger and a mom of two amazing kids, who were both 10 pound babies. Natalie told her embarrassing story, when she accidentally peed her pants during a workout she was filming for her blogs. She then talked about a doctor that she had met, who specialized in helping women with this problem. She shared how the doctors were able to help her. And after she had success, she wanted to share it with other women. Natalie mentioned she had worked with the doctor to create an online program that anyone could do from home with simple exercises to strengthen their abs, core, and pelvic floor. Together, Natalie and the doctors, made an ebook that also came with bonuses, like diet, nutrition trips, exercises, and movements, and special training programs. They wanted to make this offer for all the moms who had struggled with accidental leaks after having babies but didn't have the ability to meet with the doctor in person. Instead, you could get the same advice without ever leaving the comfort of your home, and you can get the ebook with all these bonuses mentioned for just $47. Excited, Jessica jumped off the couch and ran across the room to find her credit card. After typing in her credit card numbers, within minutes, she had access to the ebook that would solve her problem forever. Even though Jessica story is fictional, this type of experience does happen each and every day to women who are embarrassed when they accidentally pee their pants a little bit, when they cough, sneeze, or even jump on the trampoline. Over the past three years, over 120,000 women have purchased Natalie's ebook. This made Natalie Hodson a household name, giving her the ability to change the lives of countless women around the world and made her very wealthy in the process. The framework that Natalie used to get 120,000 people to buy her book, Abs, Core, Pelvic Floor, is called hook, story, offer." Oh, you guys see where this is going? Okay. So think about this. This is happening every single day. And I shared that story at the beginning because Natalie's business has blown up, but it's all based on the same concept. People have their phones, or they're on their computer. They're scrolling through Facebook and Instagram, through YouTube, through blogs, like whatever their method of learning is. They're doing their thing. And then something's got to capture their attention. Now for us, as business owners, as marketers, as entrepreneurs, as funnel hackers, our job has become great at getting people's attention, throwing out hooks that grab their attention. So for Natalie, as she was scrolling through their feed, they see her standing there embarrassed with the peed pants. Like she's sobbing. What is that? Boom. You got them. You hooked them just long enough that you can now tell them a story. Now, the goal of the story is to increase the perceived value of whatever it is you're going to be selling. And then, excuse me, and then you make them an offer.. And that's it. That's the game. That's how we drive traffic. That's how we sell products with things that we're selling inside of our funnel. And I mentioned this earlier, what's interesting is as you start looking at your funnel, at your ad campaigns, everything, if something's not working, launched the ad campaign. It's not working. Why? It's always because of one of these three things, either the hook wasn't right. It's not getting people's attention. Or if it is grabbing attention, but then they're not buying, that means the story did not increase the perceived value of what they're selling, or what you're selling. And if the hook's good, and the story's good, it means the offers is no good. So if you get all three of them working, then everything works in the funnel. And that's true every page. Like the ad, there's a hook, a story, and an offer on the ad. There's a hook, story, offer on the landing page. There's a hook, story, offer on the sales page. Hook, story, offer on the upsell page. Hook, story, offer on the down sell page. Every single page in the funnel has a hook, a story, and an offer. This video alone, literally, I'm here with you guys. This video is a hook. There's a whole bunch of hooks around me. There's the books, the pictures. There's me reading a story. There's me being all animated. There's stuff like that. There's a headline. It's the hook, story, offer, attracted character on Facebook. It wasn't on Instagram because I can't do headline on Instagram. But that was the hook. And so far, live, I've gotten about 200 people on Instagram and about 350-ish on Facebook. So 500 people, boom, and with a second scroll because hook grabbed you guys to get your attention. Now, I have your attention. Now my job is to tell you a story. And the goal of my story is to increase the perceived value of the offer I'm going to be making. So I'm telling you a story about this book. I'm talking about it. I'm reading parts of it to you. I'm getting you excited, where you like, "Oh my gosh, I need that book." And if I've done my job right, if the story is good, it's increased the perceived value of this book. And then I make you the offer. Like, "Hey, I want you to go to trafficsecrets.com and get a copy of his book right now." Here's my offer so the offer is this book normally sells on Amazon for 24 95. You can get it for free at trafficsecrets.com. It's pre-launch right now, but you can get it for free. You just pay 9.95 shipping and handling, and I'll ship one out to you, as soon as we start shipping on May 5th. And then on top of that, I've got five bonuses you can go through immediately. There's five different videos you get for free. And you get this video. Each video is over an hour long of some of the greatest traffic minds on the planet. One was an hour long presentation that I gave at funnel hacking live. One's an hour long presentation, or a 30 minute presentation, for Peng Joon on traffic. And then there's Prince Ea. He's got over 3 billion views on his videos. There's a presentation from him. And there's, I'm blanking on the offer, but there's all these things. And now, if you go to trafficsecrets.com, you get this right now. So good. Hook, boom. I threw a hook out there. Got attention of 500 of you right now. And this will probably get, I don't know, between, over the next week, probably a hundred thousand plus views. So a hundred thousand people see this, if the hook was right. Okay. I tell the story. The story should be engaging. We get to know each other. And then I make you an offer. Hook, story, offer. That is the foundation of all marketing, all business. That's why it's now in the DotCom Secrets, Expert Secrets and the Traffic Secrets books. It's your job to understand that. Now, in the Traffic Secrets book, it's called hook, story, offer, and the attractive character because it's you. It's your personality. You're the one who's throwing these hooks out. You're the one grabbing people's attention. You're going to have to be engaging. You have to be exciting. You have to be figuring things out. And there's books everywhere on every platform. Like, any of you guys who follow me on Instagram, you go to my wall. Everyone of those images is a hook. Like yesterday, I did an image of me holding a post-it note that had a scripture from the book of Esther that said, perhaps, I'm going to mess up the quote right now. "But perhaps you were born for times of right now." That was a hook to people's attention. There are all this panic, all this fear, and people are scrolling through feed. And then boom, I'm throwing the thing to say, "Look, the S is scary, but this is your time. It's time to step up and try to stand." I hooked. I was telling you a story. And the offer is just people like it. I think I had like 4,000 likes in the first, I don't know, like five or six hours. So hook, story, offer. It's happening there. It's happening there. It's happening when I'm selling, happening in my videos, happening in my emails, happening in my ads. Everywhere you're publishing, everything you're doing, hook, story, offer is there, over and over and over and over and over again. Kim said, "Russell, is a hook just an image?" It's not just an image. It can be an image. Yes. But it can be so many other things. A hook is anything that grabs your attention. And so when you're scrolling through your feed, sometimes the thing is like, in fact, this is your assignment. Tonight, when we got off this, whenever you get off this, whatever you're listening to, go to Instagram or Facebook or YouTube, wherever you're excited about. And just start scrolling, just go through the feed and start scrolling. And notice what things grab your attention. And when someone grabs your attention, stop. And then what was it that grabbed the attention? Was it the headline? Was it the image? Was it the crazy person? Was it something? Was it the comments? There's something that grabbed attention. Whatever that was that grabbed attention is the hook. So I'm making my videos. I'm looking for, I set up this location, right here, for a couple reasons. Like, here's a potential hook that might grab some. You see some books. I could put something on the screen, back here. I'm in my funnel hacker shirt. I'm excited. I'm talking. All these elements are things I'm doing to try to hook people. I don't know what's going hook. Something hooked all of you guys. Some of it's because you know who I am. So that's the hook. Some of it's, you're looking for traffic. That's the hook. Some of you guys just like, "There's this weird guy who's all excited. What is it? what's happening?" The hook is different… your energy is the best hook. So hook is just, it's whatever it is that grabs their attention. So it's all the tools we have in our tool chest. We're trying all of them. We're throwing everything out to get their attention just long enough that they're going to stop from their scrolling. List stop. And then you say, "Okay, cool. Now, I got your attention. Let me tell you a story." I'm telling the story. And again, the goal of the story is to build, to increase the perceived value of the thing that I'm going to sell them next, the offer I'm going to make. And then I make an offer. That's the game. That's it. What's fun is because now it's like when people have a funnel, like, "My funnels not working, Russ. What do I do?" And it's funny. I have people, we do consulting. And it's, I don't really do it any more because it just, I ran out of time. But last time I did consulting it was a hundred grand for a day, and people coming in like, "My funnel's not working. I want to increase." Literally, what I would do, I would go to the ad and look at that and say, "Okay, this ad is doing all right. How can we make it better? Is there any better hooks we could use? Is there a better story you can tell? What's a better offer?" And we spent some time on that. Then we'd go to the landing page. "Okay, here's your landing page. Cool. It's doing all right. What's a better hook we can do? What's a better story we could tell? What's a better offer?" And then go to sales page, hook, story, offer, hook, story, and that's it. There's no magic trick. You want to see the magician, how he reveals his magic tricks. That literally is it. It's hook, story, offer. If you paid me a hundred grand today, that's all we would do. What's interesting is at funnel hacking live two years, let's see, not last year but a year before, funnel hacking live, my opening keynote presentation, I talked about hook, story, offer for first time ever. And I remember Stacy Martino was there, and she said, "I went home that night. And I was like, 'Okay, I need some help, but I don't know what to do. If I was to pay Russell, he would just tell me it's hook, story, offer. So what I'm going to do is I'm just going to think what's my hook, my story, offer'." She started looking at her business. She said, "Oh my gosh, my story is amazing. My offer's amazing. I'm not throwing out enough hooks." She says, "I'm going to throw out some more hooks." So she started doing all these things, and she messaged me, I don't know, like two weeks later. She's like, "Russell, thanks for consulting." I'm like, "hat are you talking about?" She's like, "You told me that if I was to hire you, you'd do hook, story, offer. So I just looked through my own business. I said, 'Is it the hook, the story, the offer?' I realized it was hook. I threw out a bunch more hooks. And she said, "We just had the most profitable month of our entire business because of that." I'm like, "Wow, that's amazing." Like now, you know my tricks. Now I'm useless in the equation. That's what's important for you guys to understand. Your job as marketers is to become good at throwing out hooks that grab someone's attention. Then after you have their attention, tell them a story that builds the perceived value of the offer you're going to make them. And then make them an irresistible offer. When you become good at that, you'll be able to write your own paychecks for the rest your life. So your homework right now is to start going through your feed, newsfeed, Instagram, Facebook, Google, anywhere you're going at and start paying attention to the hooks that are grabbing your attention. And then if the hook grabs your attention, click on it. And then go listen. Listen to what's the story. What's the hook on the landing page? What's the story they're telling you? What's the offer? And you start paying attention. This is what funnel hacking is all about, noticing what's happening and watching it and paying close attention because the way you do this is not going to be magic. It's just you're looking at that, and you're figuring out how do I do the same thing? How do I throw out hooks? How do I tell stories? Especially right now, like right now, the media is good at this. Why is media pushing so much fear? Because fear is a great hook I'm not a big believer in let's throw fear out there to try to sell products. But that's what the media is doing. They're really good at throwing out hooks. They call it clickbait. The clickbait, they're trying to get hooks out there. It's the same thing, but ethical, that you're trying to do. And so that should help. So Mateo said, "How do you help us survive in Corona time?" This is how you survive. You need to build a life preserver around your business. The life preserver are customers. Business is all about just getting customers and serving them at the highest level possible. People still have money. There's the false belief like, "Oh no, people don't have money." It's like, no, they still have money. Money hasn't disappeared. It's going to shift a lot of businesses. People are losing jobs and stuff, but it's like, you understand people have money. They're still spending money on things that they need. Like, look at what people are buying now. There's a lot of things people are buying right now. You have to understand that, and you have to protect your company. You have to build a life preserver of customers. And how do you do that? The best way is to get traffic, people, customers to you, which is why I'm going live every single day until further notice about this Traffic Secrets book because that's what I'm talking about. I know I have an interview. I got to jump off. It's happening in three minutes. So I'm going to bounce, but I want all you guys right now, it's time right now, during this moment of fear and frustration and quarantine and whatever the season we're in right now, this is the time for you to sharpen your saw and become better. I recommend going to trafficsecrets.com, getting copy of the free book. The book doesn't ship until May 5th. But the order form bump, the upsells is the audio book, which is seven hours of me reading the book. You can get it today. It's ready right now. So that's happening. And then, like I said, I'm going live every day during the weekday, going through chapter by chapter. So go pay attention. Go back and watch and start learning these principles. Even while you're waiting for the book, you can start understanding these principles and start becoming better at them. And test some hooks today. Post something on your Instagram wall or your Facebook wall or wherever you post stuff and test a hook out. See if you can get someone's attention. And just practice your hooks because the better you get at hooks, the more people. That's kind of game plan. So, all right, that's it you guys. It's time. Go get your book at trafficsecrets.com. I appreciate you guys. Thanks for hanging out today. You're all amazing. And I hope you guys enjoy your time in quarantine. I know it's scary and stressful times, but we need to be focusing on the positive and focusing on building life preservers around your business, which is traffic. It's customers. It's people. And so let's focus all about how to get, not just customers. If I can get this down here, not just customers, but how to get your dream customers, the right ones, the ones you actually want to serve into your business. And so that's the game plan. All right. Thanks guys. Appreciate you all. And we'll talk to you all tomorrow. All right. Bye everybody.

Follow Dan as he goes on a 90 day run to build a multiple 6 figure business in just 90 days building a brand new team. He will be following the exact path he created in the book "All In For 90" openly for everyone to see the power that 90 days of intense focus can have. Learn, be inspired, watch the failures and the successes right here everyday. Subscribe to the YouTube channel, the podcast, and if you want to interact with Dan during this 90 days, hop on over to the One Big Vision Facebook Group. https://www.facebook.com/groups/onebigvision Want to do your own guided 90 day run? Check out www.allinfor90.com   Website:  www.allinnetworker.com The All In Networker Podcast:  http://bit.ly/allinpod YouTube: The All In Networker Instagram: @allinnetworker Facebook Page: @allinnetworker2020

We’re diving into how to effectively use the 3-part framework of Hook, Story, and Offer as the core of your marketing strategy. 2020 is not done. Now is the time for you to end the year strong and set up the framework to get your model perfected. Create a message that you can expand depending on where you are using it. Marketing is all about sending your message out to the world. Your message needs to be woven into the fabric of every client touchpoint - website, funnels, webinars, workshops, and client services. Pay attention to the stories you are hearing from clients in the conference room. Have you created your Hook, Story, and Offer?   The Hook-Story-Offer Framework Create a bold hook that grabs attention Anchor your messaging in stories about what it will cost your prospects if they fail to take action right now. Communicate a clear and concise offer   What You Will Learn in this Episode What makes an attention-grabbing hook How to craft a story that resonates with ideal prospects What types of personal stories to share How to communicate a clear and concise offer How to repurpose the stories you are hearing in your conference room   Links and Resources Expert Secrets by Russell Brunson https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585 The Membership Economy by Robbie Kellman Baxter https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321/ref=sr_1_2?dchild=1&keywords=the+membership+economy&qid=1603811865&s=books&sr=1-2 https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

In this episode of The Hyperfast Agent Podcast, host Dan Lesniak speaks with copyright gurus, Nick Tozier and William Adkison. Nick and William are the copywriters on Dan's team and know just how important copyright is when it comes to communicating your message to your clients. With differing backgrounds, both Nick and William bring different writing perspectives, but they both agree that copywriting is essential to real estate marketing! Episode Highlights:  William began his writing career when he was teaching at a university, eventually progressing into academic copywriting. Nick has been writing copy for over 15 years, touching blogs, articles, product descriptions, and real estate. William outlines the differences between academic writing and sales copy, mainly the engagement aspect. As a Masters student, William taught entry-level history to undergrad students before leaving academia. People skim and scan online, only occasionally stopping to read content from front to back. The hook acts as a tool to draw people into the story, whether it be in an article or an Instagram post. There needs to be a clear call-to-action (CTA) or an offer at the end. William aims to bring in organic traffic to the team blog through longer-form content, giving a lot more story to work with. Nick works to change little things on emails, ie. colors, fonts, headlines, to see what works the best. Make sure to track your email numbers, how many clicks, opens, etc., to see what works well and what doesn't. Start with some kind of blog, on LinkedIn or your website, and answer the questions that you receive as an agent. Focus all your attention on the hook and the offer by reusing the content that you are already making. The fear of having their words rejected stops real estate agents from doing this consistently and making it their own. It's important to trust that the message you are trying to send is the right one; some people will love it and some people will reject it. Those that disapprove of what you have to say are going to be much more vocal than the ones that agree with you. All engagement, whether it's positive or negative, is useful because it makes it more likely that your content will appear in searches. There is a sense of triumph that lies in flipping a negative reviewer into a positive one. Consistency in creating content is key to getting results and building confidence. Repurpose your longer-form pieces into smaller articles to address your clients' pain points and efficiently use your time. Create a swipe file so that you can take other's creative ideas and adapt them to your business. Both Nick and William were able to use their past experiences to create success in the real estate copywriting industry. Each candidate in the election is going to have their unique effect on the real estate industry. William spends his spare time writing for his personal blog and creatively, just for fun. When Nick isn't writing, he enjoys playing guitar because it has such a large personal payoff. 3 Key Points: At the end of the day, your marketing needs to engage the readers enough to get them through the story and to your offer. It's important to dedicate some time each day toward creating decisive content, making sure to consistently provide value to buyers. It's important for real estate agents to remain unique and not fear rejection when putting their content online. Resources Mentioned: Learn more about Hyperfast Academy Dan Lesniak (bio, Facebook, Twitter),  Text Dan your real estate questions: (703) 215-1684 William Adkison (kerishull.com blog, Keri Shull Team YouTube, Personal Blog) Nick Tozier (HFA Blog, Newsletters at hyperfastaget.com, hyperfastwealth.com, or kerishull.com) The HyperLocal HyperFast Real Estate Agent (Dan's book)  

How does your brain resemble a burrito and why does that matter for the way you try to sell? Should you appeal to emotions, or logic? Why is that more effective?Support the show (https://www.patreon.com/brokensalespeople)

Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss what makes salescopy work best for you. How your sales pages flow is important. Having a hook, a compelling story, and a dynamite offer is how it works. You need to remind people that you have the answer to their problems and tell them what you, your products, and service do vs telling them what it actually is. As Jim says, "It is not what it IS, it is what it DOES." Check it out and Jim gives some examples to the hook, story, offer process. See more great content on the Facebook page The Salescopy and Content Marketing Hacks Closed Group - https://www.facebook.com/groups/copywritingandcontenthacks of course learn more about salescopy at http://www.thejimedwardsmethod.com

Bagaimana merubah cara menjual kita di dunia offline ke pemasaran online?Apabila anda ingin mempelajari lebih lanjut mengenai Hook Story-Offer, dapatkan buku DotComSecrets secara gratis melalui https://toffee.id/dotcomsecrets

ngin jualan laku keras? Di podcast ini saya membicarakan 3 pertanyaan untuk membuat jualan Anda laku keras. Kunci untuk membuat jualan laku keras adalah ada di Hook - Story - Offer dan ditambah dengan Call to Action (CTA).

Did you know there is a simple formula you can use to create almost any post that can lead to sales? In today's episode, we talk about the 3 step formula and how it can make a better hook for your potential clients and a better message too.  Want to build a business without bugging your friends? Get an exclusive discount on my E-Book!See the Full Show Notes => Grassfedmama.com/FamilyHustleJoin The Family Hustle Business Builder Facebook Group:Facebook.com/groups/fun.fit.freedomNever miss an episode by subscribing now on Apple Podcasts, Spotify, or wherever you get your podcasts.+++++Connect with Us:Family Hustle YoutubeInstagram.com/GrassfedMamaFacebook.com/GrassfedMamaPinterest.com/GrassfedMamaGrassfedmama.com+++++Grab My Free 5-Day Challenge to Launch Your Authentic Brand!+++++Shop Our Courses: Attraction Marketing BootcampPinning for ProfitsThe Busy Mom's Online Business Growth BundleShop My Favorite Healthy ProductsWork with Us

Bagaimana membuat penawaran secara online? Salah satunya adalah dengan menggunakan metode Hook-Story-Offer.Metode ini di perkenalkan oleh Russel Brunson dalam bukunya DotCom Secrets.Anda bisa mendapatkan buku ini secara Gratis melalui link berikut: https://toffee.id/dotcomsecrets

Want to be able to communicate more effectively - this is an episode you'll want to tune into. Dillon Mitchell LinkedIn - https://www.linkedin.com/in/dillon-mitchell-kowabungastudios/ Instagram - https://www.instagram.com/dillonAMitchell

On this episode Jason Frazier continues his DotCom Secrets Series, covering Russell Brunson's book, DotCom Secrets. This episode covers Secret #2, Hook, Story, Offer.

Our second fast bucks challenge has ended in failure, but we've learnt a lot during the process. We've spent over $1000 and overall not made a profit, but we have some lessons that can save you money in the past. We reflect on advice from marketing guru behind the UGG brand, Brian Smith, who tells us that you never advertise the product, but the life and benefits behind that product. This way you put yourself into the mind of the customer, enabling them to skip right past the product itself and begin imagining the product's effect it will have on their life. Luke talks us through the Hook - Story - Offer template that has been proven to work on both campaign level and on the micro-transaction level. We also geek about about how good Nike is at advertising and reflect on how they utilise these techniques incredibly well. We're brought to you by onthejobmarketing.comIf you're a tradesperson, you need a website and marketing to get more customers. Speak to the people that know your trade and can help with all your marketing needs.

When making an offer to potential clients you want to be creating multiple touchpoints. The goal is to make your people feel like you are everywhere so you and your brand will remain at top of mind awareness.  If this seems overwhelming, you're not alone, this was the same problem our guest today, Jen had. Listen to today's podcast. Pedro Adao shares how creating a compelling offer can be as easy as hook, story, offer.    Want more 100x? Follow Pedro on Instagram @PedroMAdao, like us on Facebook 100x, or go to www.100xacademy.com.

Get you FREE copy of Dot Com Secrets so you can follow along. Leave us a Voice Message! Sign up for the Mindset + Impact FREE Virtual Summit Stay in Touch! Twitch Instagram Facebook YouTube Blog Newsletter Check out the LIFELONG Podcast for more Life, Learning and Leadership --- Send in a voice message: https://anchor.fm/businessbookclub/message

A convo about Russell Brunson’s talk on Hook, Story and the Offer. He also talks about Cats and Teeth.

In this episode I will show you how you can stop not knowing how to build your sales page or how to advertise...simply by using this formula. The Hook, Story, Offer is your way to creating a powerfull sales message that will make people by YOUR product!

You can join me to start your journey at soldieroffortuneHQ.com I'm your host is C.J. Flood and you are listening to Soldier Of Fortune! Connect on Facebook - https://www.facebook.com/CJFloodOfficial/ Follow on Instagram - https://www.instagram.com/cjfloodhq/ #TrafficSecrets #HookStoryOffer #NetworkMarketing #MLM

Wanna write emails that keep people reading? I have a secret formula for you.

Want to know how to grab (and KEEP) your customers’ attention, and draw them into your world? On this episode, Russell shares: The 3-part method to crafting a high-converting sales funnel. How Natalie Hodson used this method to sell 120K copies of her book! How to use this SAME method to attract and convert your dream customers, no matter where they’re coming from! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!

Today, and for the next 20 DAYS we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...

Thanks Russell Brunson! Without One Funnel Away Challenge, this would not happen...

Thanks Russell Brunson! Without One Funnel Away Challenge, this would not happen...

Thanks Russell Brunson! Without One Funnell Away Challenge, this would not happen...

Thanks Russell Brunson! Without One Funnel Away Challenge, this would not happen...

Thanks Russell Brunson! Without One Funnel Away Challenge, this would not happen...

Thanks Russell Brunson! Without One Funnel Away Challenge, this would not happen...

One Funnel Away Challenge Leads me to....

Your story is the HOOK... Thanks Russell Brunson, you help me figuring out my ONE THING

Sharran Srivatsaa, Chief Executive Officer at Kingston Lane and a Principal at Srilo Ventures in Orange County, California, talks to the Lab Coat Agents Podcast host Jeff Pfitzer at LCA Live in San Diego. Sharran talks about the vital lessons he learned while growing his real estate business 10X to over $3.4 billion. Sharran Srivatsaa also discusses how to identify what is broken in your business so that you can fix it to create consistent inventory.  Episode Highlights:  Sharran Srivatsaa shares his background Sharran’s first success story at college  How the exit sale of his first company went  What Sharran did after teaching tennis and getting his MBA What business Sharran and a partner bought in California before Kingston Lane Three things needed to fix your real estate business  Sharran Srivatsaa explains what Kingston Lane can do to help clients gain more traffic  What Sharran tells agents that aren’t willing to consume more learning content  How sustainable is it to put out new content every single day?  The Hook/Story/Offer mindset for creating videos  A great story doesn’t get seen without a great hook to pull people in  Find the “only” statement that you can apply to your video as your hook  What is next for Sharran Srivatsaa? 3 Key Points: Sharran Srivatsaa, and his partner, grew the business they bought in five years from one office with 32 agents and $300 million in sales to 22 offices with 600 agents and $3.4 billion in sales.  The three things to fix your real estate business are traffic, systems, and skills.  Our best clients come from our best clients.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Sharran Srivatsaa: Linkedin   Website  Facebook Kingston Lane: kingstonlane.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group

Russell Brunson from Click Funnels says it best "Hook, Story, Offer." Listen in on how I use that same strategy with one of my coaching clients EPIC The Band. Take Free Assessment at http://www.rickbarker.com/assessment Learn more about Rick at www.linktr.ee/rickbarkermusic --- Send in a voice message: https://anchor.fm/music-industry-blueprint/message

Russell Brunson from Click Funnels says it best "Hook, Story, Offer." Listen in on how I use that same strategy with one of my coaching clients EPIC The Band. Take Free Assessment at http://www.rickbarker.com/assessment Learn more about Rick at www.linktr.ee/rickbarkermusic --- Send in a voice message: https://anchor.fm/music-industry-blueprint/message

Selling online is all about VALUE. People WANT TO BUY. But no one wants to be sold. Sales is all about providing more value than the price tag. This episode reveals the keys to be able to sell anything to anyone, and have them thank you afterwards

In this episode I dive deep into what the heck it means to say you need to have a Hook, Story & Offer with every piece of marketing you put out.  You know what this means if I were to say "sell me a book" you would come up with a nice title hook sentence and a story of why you wrote the book and then the offer is for me to buy the book.  Great ! but what about if you are a real estate agent?? I believe this has been the most challenging to explain to agents - what is my offer they ask? I ask? what is my story, what do you mean story? what is my hook? I mean we well homes, how does all this hook story offer stuff relate to my business, to me? and how can I be different, stand out, be someone who has so much value in the real estate industry that there is no question customers will want to use me and become my client. Listen carefully but mostly think about how this would relate to you and your business and let me know what you think about this episode and if I can do another one that clarifies it even more!   Instagram @therichniche Facebook Group @realestatefunnels Facebook Profile @lifelovescheryl Facebook BIZ pg @richnicheacademy Youtube @richnicheacademy or email me Cheryl@cherylspangler.com  "Real Estate Agents Are The Positive Source Of Guiding Customers Through The Journey Of Home-ownership And Profit And Always Will Be" ~ Cheryl Spangler

Hook, Story, Offer is a powerful sales tool. Each part plays an important roll in your sales message.

Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel radio.   Today I'm gonna show you guys my 5 phases of funnel building.   I spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen and welcome to sales funnel radio.   What's up? Hey, I'm excited for this video today! I've actually been thinking about this quite a bit here.   Now when you think about building something like a sales funnel...   The first time I ever heard about building something like a sales funnel, I was like oh my gosh, I got to write copy. There's the copy piece. I should find some images. I should do some videos. I should do the actual pages themselves. The actual product itself. How I'm gonna promote it?   There's all the stuff that goes into it. It can get incredibly stressful. So what I wanted to do right quick is...   For those of you guys who are listening, just know that on YouTube - I'm gonna draw this so you guys can see a little bit of my funnel building process.   So this is this is interesting. I teach a lot of the stuff at events, and multiple times right, somebody will stand up and be like, "Hey, hey, how should I go about doing upsell, and this, this, and this for my product?"   I'm like "Why you even thinking about that? You don't even have a main product yet."   Too many times we get too involved in questions we don't really need to answer yet!   But there are questions that DO matter from building a funnel.   Sometimes people are so concerned about what makes the car engine run that they don't even know how to drive the car. You know what I mean? It's like there's a whole bunch of things out there - and you don't need to know that yet.   So literally, my purpose in this episode, is I just wanna walk you guys through the very simple funnel building process that I have and why it works - and how to screw it up.  This is really it, I mean this is truly it.   Now if you think about it, there are five steps here:   The first thing I need to go do is kind of a research period. Check this out... check this out- and I'm gonna explain this kind of as I go along here.   The first thing that I do, is I go and I have to make sure that I know what my customers are already buying and how they're buying it.   We call it the "what and the how." You guys may have heard of this before, It's the "what and the how," though.   So, I go in, and I look at a red ocean meaning if I'm gonna go sell... I don't know? Pencils. I'm looking at pencils or pens, they're over my desk over there...   Let's say I'm gonna go sell pens. Who else is selling pens and how are they selling them? Who as far as businesses go, but also the customers; they're like "Hey, this is how I like to hear about my pen purchases. This is how I like to go and purchase my pens." You know what I mean?   So we answer the "what and the how?" What am I gonna sell? What are the people selling and how are they selling it? We call it the red ocean when there's lots of competition inside of one place.   So I'm gonna go inside, and I'm gonna look at the red ocean. I'm gonna look at the red ocean, and specifically what I'm doing is I'm looking for "the what and how."   I'm just gonna write that down again, red ocean, and I'm looking for like I said, "the what and how." I'm gonna draw a bit of line here. That's like phase number one here.   Phase number 0ne, red ocean - just research who is already selling the things that I'm interested in selling, and how are they selling them? That's all I'm answering.   So the second thing - now that I know a little bit about the actual red ocean and again remember, I know the what and the how that's all I'm looking for. The second thing I can go and start looking into... It's literally the second phase of, funnel building for me is the actual sales message writing. Not products creation. This is super key.   There are multiple products in my early years of doing this where I did it wrong. I would start building products before I knew how to sell them. Stupid! Dumb!   And when I say that out loud, you're like, "Well yeah, of course, you wouldn't do that." Yeah, well that's what everybody does! They come in, and they start making these products without any knowledge on how to actually go out and sell the thing - meaning the sale script - the sales message.   Products don't sell themselves. A product never sells itself.   When you go out, and you say, "Oh, the product's so good you've got to get in front of people." The actual cases where that's true are so rare. That is the exception NOT the rule - and I do not build a business based on exceptions. I look only on the rules. So don't go do that.   So the second thing, I go and I start building is the actual sales message. Once I've got the sales message down, the way I know I can move onto product creation mode is when there are literally wallets flying through the air at me.   Meaning when my sales message is so compelling that people are like, "I have to have that where do I pay you?" And I actually do collect money. Meaning people vote with their wallet, and they tell me, "Yeah, that's a really great idea. Let me give you money," and I actually have money in my hands.   That's when I go actually create the product.   And you might be like, "Stephen that's kind of weird. It's like a bait and switch thing.”  No, no, no, no, no! I always tell them, "Hey, this isn't ready yet. We got the beta version. If you pay this discounted price, you can get the beta version coming out soon.” And then I go build it real fast.   There are so many companies that do it that way.   And what's cool about that is that you are using the market's opinion to create your products. That's huge. That's a massive benefit that you have. It removes like 90% of the risk of the entrepreneurial game.   This game is not risky if you just do it in the right way.   Going out and creating a product, then trying to figure out how to sell, then trying to figure out what markets should buy it, that's risky.   And that was all the ways that college taught me to build stuff  - which is really weird. Anyway...   So "red ocean" - when I know the "what and how" is similar to the thing I'm gonna be selling. Then I go and create a sales message.   And my aim is to be different, not better - we talked about that a few episodes ago. I'm trying to be different, not better. Super key.   And then number three, I actually start building the product.   Now, for me actually make a sales message there has to be some idea of what the product's going to be in the first place, but I don't need to actually build the thing! Does that make sense? Very important distinction right there.   Then when I'm to going out, and I'm actually building the product. That's when I actually I move onto step number four, (and I'm gonna want more whiteboard space here.) You guys see that light over there on the side? Oh man, this' so funny - guess you'll see all my home studio stuff anyway. Whatever I'm gonna keep going, is that cool? Alright, sounds good.   Alright, number four, what I do here is I start building the funnel. Now in order to actually get sales in the first place, I might need somewhat of a funnel up, but I don't obsess over it.   So back in step 2 when I build the sales message, I'm running the sales message. I'm actually getting cash coming in, there's some sort of funnel that needs to be up, but I just don't obsess over it. Does that make sense?   It wasn't for like four months/ five months, into one of my major products that I started actually going in and adding all the little pieces and glaze - all the features and all the little cool things that ClickFunnels has inside. Does that make sense?   'Cause most people go in, and that's the first thing they do. They're the like, "And then we could have this page, we have this page, this page..."   And the issue is that if those are the things that make your product sell (the little tweaks, the little features, that little split test that gave you an extra half a percent conversion increase.) If that's what's making you profitable, your offer and your sales message are not sexy enough - they're not good enough!   I don't want to bank on a feature to make my business profitable.   My products, my sales message, should be really freaking good. And the funnel is just an accelerant.   All the features, all those little things are just an accelerant for everything. Does that make sense?   So, then I go in, and I start building the funnel. Meaning I add in all the glaze, I add in all the cool stuff.   The last thing I go to, as far as funnel building phases, the final phase is traffic. Lots and lots and lots and lots of evergreen traffic sources, all over the place. Traffic, traffic, traffic, traffic, traffic, traffic.   Now the reason I drew these columns is because I wanna make a very important distinction here. In every single one of these, (let me just erase some part here) in every single one of these, I feel like I say this phrase all time...   But I was at an event, I was teaching, and somebody said, "Hey Stephen, I know what my red ocean is." I was like, "Sweet." They said, "I've got a converting sales message." I was like "Cool" (or it was converting at least well enough.) I was like, "Cool."   And they were like, "I've built the entire product." They were like, "I have a sweet funnel, and I've got a sweet little doohickey, and you know the features and all that stuff inside it." And I was like "Sweet."   Then they were like, "Where do I get traffic?" And I was like "Oh my gosh! Are you're serious?"   You have to understand that for each one of these, if you go all the way down here, and then you're like, "Where's my traffic coming from?" You've waited too long. You shouldn't have started building the funnel. You shouldn't have started building the product until you know this piece.   When it comes down to it, traffic is money, traffic is money. Flow... eyeballs... getting attention. Attention is money. Attention is cash.   If you step back, the product is just a reason to collect cash. The sales message is just a reason to collect cash. Traffic is the cash. Traffic is the thing. If you can drive traffic that's epic. Oh my gosh, that's so cool.   These are the 5-phases that I build in.   First I do this, and then second this, and third I do this, and fourth I do this, and fifth I do this (pointing at whiteboard). Those are the different phases.   I don't start any of the phases until I know the answers to those five.   So there's really two different blocks here going on. So I'm gonna draw a line right here... (drawing on a whiteboard)   So it's two different things you want on here. Everything on the top here I'm just gonna learn, so I'm just gonna put an "L" for that.   I'm gonna learn in the red ocean - I'm gonna figure out "the what and the how," that's all wanna know.   In the sales message piece, I'm gonna learn, "What gets people so motivated that they're actually giving me cash?" So when I have cash in hand, I'm gonna learn how the other people around ocean are selling. I'm gonna go learn what their sales messages are. I'm not writing sales page yet, I'm just learning. It's a research phase.   This whole top part is a research phase.   When I go out, and I'm building a product, I find out how these other guys built similar products.   And obviously, if you guys have been following me for any amount of time you know that in this phase I go out with my create what's called a purple offer  -and that makes me completely unique.   But I still need to figure out what people are already buying. I want to be prolific, but I don't wanna be risky. So I'm still gonna go find things out there that are already selling and stem out of similar things, you know what I'm saying? Anyway...   So I'm gonna go research best ways to build the products.   I'm gonna go research the best funnels that are out there that would be a good model for what I'm starting to see actually go sell.   I'm gonna go research all the different traffic methods - the best ones that are out there - evergreen traffic methods. The traffic methods that are gonna bring in a whole bunch of people once. Maybe traffic methods that are a little bit like slow growth ones.   I have a podcast episode I suppose like 20 episodes ago called, My 4 Favorite Traffic Methods. I think it's was called... go look at that! That's what I'm looking at specifically.   Look at what I've been doing this past a little bit in this podcast, in the show I've been going in, and I've been doing a little bit of a deep dive on each one of these five categories.   I'm trying to go like 30000 foot view again, not getting in the weeds on you guys on this stuff. I'm going 30000 overview again. I'm going through, and I'm looking at a 30000 overview, "This is how all the pieces map together."   I'm going in:   Research phase - What and how.   Research phase - Figure out the sales messages. What hooks? What stories can I tell to get people so excited that they get up and they're like take my money and they're throwing their wallet?   Next, Research phase - How can I build the products? How can I build the offer? How can I craft a purple offer? How can I craft something that both brings in a kind of risky, prolific, imaginary things (something no nobody's ever done that piece before), but then add the security of what people are currently buying? That's why I call it the purple offer;  Red Ocean +Blue Ocean = Purple Ocean.   Research phase - What different funnel types are people liking to buy through?   Research phase - What kind of traffic's out there? Does that make sense?   Then there's the actual execution:   Once I know those things, then it is okay for me to go build a funnel. Then it's okay for me to go out and actually start moving to the building phase. Too often people research and build in the exact same steps. Don't do that.  It's scary. It's risky.   The first thing you're doing is you're going in and researching; you're learning learning learning. Then once you've got all that down, then you build -  in that order. Step one, two, three, four, five. And five just continues with five five five five five - 'cause you're going to need "more traffic, more traffic more traffic, more traffic." Does that make sense?   I just wanted to walk through that with you guys real quick.   So again this 3000 overview.   If you guys have been watching what I have been doing the last little bit, the sole purpose of it has been going through, and teaching like, "Hey, look here are the things you go collect from the red ocean before you can move on."   There's a podcast episode, I think it's right before this one, walking through red ocean stuff that you should have before you actually go out and move on.   The sales message - I do tons of stuff on sales message. If you just rewind 30 episodes and start watching, you'll see I've been diving in and seeing what you guys react to the best so that I know like, "Hey, that was the best way to teach that concept."   We are doing a ton of building a product stuff; that's the whole purple offer thing that I talk about. Building the actual funnel, that's what I'm known for.   And then traffic, I go back to my four favorite traffic methods.   Anyway, you can start to see that, and I just want you to know how the pieces all fit together, 'cause I'm starting to get some questions of people, like, "Sweet, Stephen, I've built this thing, but how do I get traffic for it?"   Like, "Oh my gosh! The traffic is where you get paid - why did you not look at that before you started building?" And I get it - they're just new mistakes that you wouldn't know about without being in the game for a little bit.   I did the exact same thing with my very first product. I didn't look at a red ocean, kind of did, not really. I definitely didn't look at a sales message. I focused solely on building the product thinking that's what actually causes money. It's not!   I focused very heavily on the funnel - so those two (pointing to whiteboard). There's products/ funnel, product /funnel, product/ funnel.   I remember the day when it was done - and I was like "IT'S DONE!" I was like, "Babe this is huge! The next question we're gonna answer is what island will we buy? Oh my gosh, this is gonna be so cool!" And nobody bought -  because I didn't answer, "How do we get traffic?"   And I did not answer, "What sales message?" There was no targeting of "who" I'm actually targeting with the red ocean.   And anyway, so hopefully it's been helpful to you guys! I just wanted to go through and kinda do that 30000 overview.   So anyways guys, short episode, but this is incredibly impactful. This is like powerful, powerful stuff.   In fact, this is the model that we would follow at ClickFunnels. I was the funnel builder over there.   Red ocean - we knew very well who we were selling to. The what and how. Also who you're selling to comes from the red ocean. We knew the who, we knew who our customers very very well.   The sales message - honestly that's actually where we would start because we knew this piece so well. We would start at the sales message and we would start the building. It's cool to watch.   I always noticed Russell Brunson was willing to move forward with actually crafting the offer; he'd have kinda have an idea of what the offer would be. Kinda an idea of what the funnel would be. Kinda an idea of where the traffic come from...   But this was the lock gate: If he could not think up a good hook... if he could not think up a good story... he did not move on to offer. It's: Hook/ Story/ Offer.   But he did not move on to offer until he knew what hook and story were. And then we'd move on. As soon as we knew that, "Boom!" Then it was like, "Kick Stephen into gear." And I would start building; funnel, funnel, funnel.   Now that we knew what it was - we started crafting the offer and started pulling pieces together.  I start working with John, and we start working. Anyways, it's a supercool melody of all these actions going on. It takes a lot to get a funnel up, and I totally get that.   I encourage you to never do more than one. Don't move on from it until you can literally walk away and have several pieces automated.   So anyway. Guys, this is just how I build funnels, not businesses.   I just wanted to walk through and share with you guys the relationship between these pieces - and what to do to learn from each of these pieces.   Then when you can have license to start - not guaranteeing it'll work - obviously there's always tweaks inside of it, but when can you actually move on to the build phase - and when you are building - what order do you do it in.   So anyways, I just wanted to walk through that with you guys. Hope you guys enjoyed this episode. Thank you so much. Thank you so much for reviewing and ratings inside of iTunes - I've loved watching that. It's so fun. It's been very motivating for me.   The YouTube channel, you guys have just blown it up. Love reading your comments! It's actually super, super motivating - means a lot to me. I put a lot of work into this; we've got a 7-man team just creating content - that's how it is. So it's actually very very motivating when we hear good feedback! So thanks so much guys.   Catch you later. See you next episode, bye.   Oh yeah wasn't that awesome?   Hey, just real quick, a few months ago Russell asked me to write a chapter for a secret project he was doing. I had to write a chapter for a book, and this was the prompt - this is the letter I got from him... He said:   "Hey Steven, let me ask you a quick question. You suddenly lose all your money, along with your name and your reputation. You only have your marketing know-how left. You have bills piled high and people harassing you for money over the phone.   You have a guaranteed roof over your head, a phone line, internet connection, and a ClickFunnels account for only one month.   You no longer have your big guru name, your following, your JV partners - other than your vast marketing experience, you're an unknown newbie...   What would you do from Day 1 to day 30 to save yourself?”   Russell Brunson.   If you want to see my answer, and a bunch of other marketers that also had to answer that in this amazing book and summit - Just go to 30days.com/Stephen   Again, you can see the entire summit, you can see the book, you can see what we wrote and each of our detailed plans. Just go to 30days.com/Stephen. That's 30 as in "3" "0" - 30days.com/Stephen Guys enjoy.

To get today's worksheet go to www.LouiseCourville.com/134  To connect with me further join me inside my Facebook group www.GirlBossCoaches.com   Instagram is not about the photo – it's about the story you are telling. The photo is the hook that stops their scroll and the headline is what pulls your reader in. Your story must have value. You might recall that I did an episode on Hook Story Offer when I talk about...listen.