Agent Marketer Podcast - Real Estate Marketing for the Modern Agent

Send us a textIn this episode of The MLO Project, Frazier and Michael dive into one of the biggest blind spots in the mortgage industry—tech adoption.They unpack why buying great tools isn't enough if no one actually uses them. From top-down leadership buy-in to having internal champions (especially top producers), they share what it really takes to make tech stick in your company.The hosts also drop practical advice on how to keep momentum, create peer accountability, and leverage online communities to fuel smarter usage.Bonus: They spotlight the launch of The Green Zone Project—a playbook built for loan officers who want to build real systems and consistent success.00:00 Introduction and Welcome01:57 Challenges in Tech Adoption04:05 Strategies for Successful Tech Adoption04:56 The Role of Top Producers in Tech Adoption11:35 Maximizing Tool Utilization17:07 Community and Championing Tools28:23 Conclusion and Book PromotionJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this episode of The MLO Project, Frazier and Michael recap their time at the TAG Conference in Atlanta—sharing big takeaways, personal reflections, and a few laughs along the way.From standout moments with speakers like Dr. Jordan Peterson and Braden Shaw to real conversations about what's working (and what's not) in the mortgage industry, this one's packed with insight. The hosts talk about why community and connection still matter more than ever, especially for new originators navigating today's market.Plus, don't miss the announcement of their upcoming AI webinar and the launch of The Green Zone Project—a book every LO should have in their arsenal.If you're serious about growth, this episode hits different.00:00 Introduction and Community Building02:30 AI Webinar Announcement and Insights05:33 The Green Zone Live Experience12:07 Takeaways from the TAG Event14:02 New Guard vs. Old Guard in Lending14:53 Braden Shaw's Keynote on Social Media Growth18:59 Valuable Insights from the Event21:28 The New Guard in Business22:52 Attracting Business vs. Chasing Agents24:48 Community and Networking at Events25:18 Mastering Communication: Lessons from Jordan Peterson29:29 Understanding Obsession vs. Ambition32:08 Shifting Focus in Social Interactions35:23 Looking Ahead: Future Plans and GrowthRegister for our AI Webinar.Join our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.comGet The Green Zone Project Book!

Send us a textIn this high-energy episode of The MLO Project, Frazier and Michael "Hot Sauce" McAllister cut through the noise to reveal what actually separates elite loan officers from everyone else grinding it out in the mortgage trenches.They break down the non-negotiable traits that every top producer shares—laser focus, decisive action without second-guessing, and communication skills that turn prospects into clients and clients into raving fans. But here's the kicker: it's not just about what they do, it's about what they don't do.The best LOs have mastered the art of detachment—they stay above the drama, ignore the distractions, and refuse to get pulled into the chaos that derails average performers. They maintain crystal-clear vision on what matters and commit fully to their decisions instead of constantly pivoting.Frazier and Hot Sauce emphasize that time and relationship management aren't just nice-to-haves—they're survival skills. The mortgage game rewards those who can ruthlessly prioritize and build genuine connections, not those who chase every shiny object or new strategy.The bottom line? Success in this industry isn't about having the perfect CRM or the latest lead generation hack. It's about mastering these fundamental principles that most loan officers overlook while they're busy looking for shortcuts.Stop chasing tools. Start building traits.Join our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this special in-person episode of The MLO Project, recorded live at Fulcrum Studio in Eagle, Idaho, Frazier and Michael break down what it really takes to attract and support great loan originators.They cover why your recruiting pitch must match your reality, how authentic culture beats hype, and why modern branding and marketing aren't optional anymore. Whether you're trying to recruit top producers or nurture growth-minded talent, the message is clear: be real, be relevant, and build something worth joining.Stick around for their take on why recording in-person changes the game.00:00 Welcome to the MLO Project00:26 Introduction to Fulcrum Studio00:43 Recruiting and Supporting Forward-Thinking Loan Officers02:09 The Importance of Articulating Value in Recruiting05:09 Challenges in Recruiting and Retaining Talent11:52 Leadership and Culture in the Mortgage Industry15:18 Optimizing for Excellence: Attracting the Right Talent15:59 Building a Winning Culture: The Importance of Mindset17:09 The Pitfalls of Hiring the Wrong People18:18 Cultivating Talent vs. Acquiring Talent19:26 The 80/20 Rule in Loan Officer Recruitment20:24 Different Strategies for Success: Yankees vs. Rays23:09 The Importance of Being Real in Recruitment28:11 Final Thoughts and Wrap-UpJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today's mortgage market.Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the power of storytelling to build trust and long-term advocates—not just one-time closings.He shares his tactical playbook for hitting massive goals, growing your influence, and creating a career that's aligned with who you are—not just what you do.Hit play and get ready to take notes—this one's loaded with real talk, real strategies, and real inspiration.00:00 Introduction and Banter01:25 Introducing the Special Guest: Brian Covey02:42 Brian Covey's Career Journey and Insights07:27 Strategies for Success in the Mortgage Industry10:23 Tactical Approaches to Leadership and Recruitment15:00 Content Strategy and Personal Branding17:41 The Power of Reintroduction18:11 Attracting the Right People19:05 Definite Purpose and Content20:07 Unique Value and Personal Branding21:37 Building Relationships and Networks25:15 Creating Advocates and Telling Stories26:34 The KNOW Framework for Loan Officers31:43 Final Thoughts and Wrap-UpJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this episode of The MLO Project, Frazier and Michael welcome a special guest—Michael's wife and business partner, Kimberlee McAllister—for a candid, funny, and insightful conversation about building a business and a marriage at the same time.Together, they unpack what it's like running Empower LO, navigating roles, boundaries, and balancing life in the fast-paced mortgage world. With backgrounds in both mortgage and real estate, Michael and Kimberlee share what's worked, what's flopped, and why communication and shared vision are non-negotiables.And yes, you'll hear about that Benihana night—because behind every strong couple in business is a hilarious story that keeps them grounded.Hit play for real talk on love, leadership, and building something that lasts—together.00:00 Introduction and Welcoming the Guest01:06 Introducing Kimberlee McAllister02:14 Discussing Family Dynamics in the Mortgage Industry06:17 Kimberlee's Role at Empower08:43 Transitioning to a Business Partnership15:21 The Importance of Industry Experience22:08 Empathy and Experience in Recruitment23:03 The Challenge of Transferring Industry Knowledge23:33 Importance of Empathy and Understanding in the Industry25:30 Balancing Work and Personal Life27:55 Intentional Quality Time28:46 Economic Conditions and Partnership Dynamics33:50 Working with Family vs. Spouse36:29 The 'No Reservations' Story40:32 Final Thoughts and FarewellJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textSee It. Track It. Win It. The Power of Visualization in the Mortgage GameIn this high-energy episode of The MLO Project, Frazier and Michael break down a game-changing principle for originators: what gets visualized and tracked gets improved.They dive into how using dashboards, tracking daily activities, and focusing on leading measures (the stuff you control) instead of just lagging results (like closed deals) can transform your business.From gamification and leaderboards to the tools top producers use to stay accountable, this episode is packed with real talk and practical tips to help you show up, stay focused, and hit your goals.Hit play and start treating your numbers like the scoreboard they are—because winners track what matters.00:00 Introduction and Energy Setting02:12 The Importance of Visualization in Success06:31 Tracking Progress and Gamification10:51 Leading vs. Lagging Measures20:08 Proactive Strategies for Consistent Success25:36 Conclusion and Call to ActionJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this episode of The MLO Project, Frazier and Michael McAllister get brutally honest about why most loan officers waste money on marketing—and how to flip that script.They kick things off with some laughs, then dive into real stories of marketing fails, breaking down how poor time management, lack of follow-through, and shiny object syndrome sabotage results.Their message? Marketing is an investment, not a lottery ticket. If you're not doing your due diligence, blocking time to learn the system, and setting real expectations—you're flushing cash.They also crush the gym membership mentality—you can't just buy the tool and expect results. You've got to use it with purpose.Plus, stick around for a shout-out to the upcoming TAG event and why it's a can't-miss for LOs who want to grow with the right strategies (and the right people).Hit play and learn how to stop wasting money—and start making marketing actually work for you.00:00 Introduction and Banter01:51 Today's Topic: Marketing Expenditures04:16 Personal Experiences with Marketing Investments07:17 The Importance of Treating Marketing as an Investment14:21 Common Pitfalls and Lessons Learned18:09 Reckless Spending and Marketing Mistakes19:11 The Pitfalls of Overspending on Tools and Subscriptions20:44 The Importance of Due Diligence and Vendor Contracts23:37 Adoption Rates and Effective Tool Usage25:42 Setting Constraints and Avoiding the Gym Membership Mentality32:43 Final Thoughts and Upcoming EventsJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this episode of The MLO Project, Frazier and Michael break down why HighLevel is hands down the best CRM platform for loan officers today.They dive into the powerful features that make HighLevel a game-changer, from its scalability for growing teams to its flexibility with tech integrations. Sharing real-world insights from their own experiences, they show how HighLevel streamlines operations, elevates marketing, and drives serious cost savings.Thinking about making the switch? They also offer key advice: don't go it alone—leveraging agency support is critical to unlock everything HighLevel can do for your business.Hit play and find out why HighLevel isn't just another CRM—it's a full-blown growth engine.TakeawaysThe platform offers extensive marketing and communication tools.Loan officers should avoid using HighLevel alone without support.HighLevel is easier to use than other CRMs like Salesforce.The platform integrates various marketing tools into one system.HighLevel's community support is unmatched in the mortgage industry.High Level allows for significant cost savings compared to traditional CRMs.Join our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textAI Isn't the Future..It's Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can't afford to ignore it.They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to building custom GPTs for creating content that actually sounds human and connects.The key? Consistency, clarity, and adapting your voice—not letting AI sound like a robot. If you're serious about staying relevant in today's market, you need to know how to use these tools to your advantage.Hit play and learn how to leverage AI the right way—before your competition beats you to it.Takeaways:Loan officers need to understand AI's capabilities for effective use.Conversational AI improves the quality of outputs.Consistency in content creation is crucial for success.Effective AI use can save time and enhance productivity.Understanding your audience is key to effective AI prompts.Chapters:00:00 Introduction to AI in Content Creation02:51 Understanding AI's Role in the Mortgage Industry05:48 Effective AI Prompting Techniques09:12 Building Custom GPTs for Content Generation11:51 Creating Conversational AI for Better Outputs14:58 Leveraging AI for Consistent Content Creation17:59 The Process of Creating Custom GPTs21:10 The Importance of Consistency in Content Creation23:55 Future of AI in Content MarketingJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application.They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers to building trust and authority through platforms like YouTube, this conversation is packed with actionable insights to help you connect earlier, convert better, and dominate your market.It's not about chasing leads—it's about building relationships.Stick around for details on an upcoming webinar where they'll go even deeper on these strategies.Hit play and learn how to meet the modern consumer where they actually are—before the funnel even begins.Links:Register for the Elite WebinarJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.comJoin us in the hive Powered by NAMBKey Takeaways:The consumer journey is no longer linear; marketing must adapt.Creating a pre-funnel ecosystem is essential for engagement.Understanding consumer barriers can improve marketing strategies.Social media platforms are crucial for building community.YouTube is a powerful tool for reaching potential clients.Building trust is key to successful client relationships.Loan officers must nurture leads before they are ready to buy.Chapters:00:00 Introduction and Acknowledgments02:51 The Importance of Consumer Journey05:46 Creating a Pre-Funnel Ecosystem08:50 Understanding Consumer Barriers12:08 Leveraging Social Media for Engagement14:59 Building Trust and Authority18:03 The Role of YouTube in Marketing20:55 Final Thoughts and Webinar Promotion

Send us a textIn this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn't start in lending—he started as a performance coach, and he's brought that same mindset into building a scalable, relationship-driven mortgage business.Bryce shares how he went all-in during the COVID years by doubling down on agent relationships, mastering proactive communication, and building a repeatable, high-trust process that delivers results.He also opens up about his leadership approach—personal development, real coaching, and helping his team define and reach their “desired future.”Whether you're a new LO or a veteran looking to level up, this episode is packed with real strategies and insights.Hit play to learn from one of the best—and find out how to connect with Bryce for personalized consultation.00:00 Introduction and Guest Welcome00:45 Bryce's Podcast Experience01:15 Impressive Loan Numbers02:35 Bryce's Journey into the Mortgage Industry05:00 Building Relationships During COVID09:51 Cold Calling and Face-to-Face Meetings17:39 Coaching and Team Development18:55 Core Activities and Leadership Differences19:39 Success Pillars and Self-Discovery20:36 VIP Coaching and Real Estate Focus21:57 New Aged Leadership Approach28:17 Operational Strategies and Systems29:44 Balancing Customer Experience and Efficiency30:39 Proactive Communication and System Design37:35 Leadership and Personal Development40:37 Coaching and Consulting ServicesBryce Instagram: @bryce_gonserJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this episode of The MLO Project, Frazier and Michael dig into one of the biggest shifts in the mortgage industry right now: AI integration. From AI agents to automated consumer engagement, they break down how this tech is already changing the way leads are generated and converted.But here's the catch—automation can't replace connection. The hosts explore how to keep the human touch while using AI to scale smarter, not just faster.They also look ahead at where AI is taking mortgage services and why adapting early will give you the edge. Plus, a reminder that no one has to do it alone—this episode is a call to build a collaborative community that learns, shares, and grows together.Hit play and find out how to stay relevant, stand out, and use AI without losing the personal edge that actually closes deals.TakeawaysAI is becoming a significant part of the mortgage industry.Understanding how to use AI tools is crucial for loan officers.AI agents can enhance lead generation and consumer engagement.Maintaining a human touch is essential in AI interactions.The technology is not perfect; it requires strategic implementation.Loan officers must adapt to stay competitive in the evolving market.Continuous learning and adaptation are necessary to leverage AI effectively.Chapters00:00 Welcome to the MLO Project02:10 The Rise of AI in the Mortgage Industry04:18 Understanding AI Agents08:04 Implementing AI in Lead Generation11:31 The Role of AI in Consumer Engagement15:43 Navigating AI Limitations18:50 The Future of AI in Mortgage Services22:18 Building a Collaborative CommunityJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textIn this episode of The MLO Project, Frazier and Michael break down what most loan officers get wrong when working internet leads—and how to fix it.They dive into the real challenges of online lead generation, from setting the right expectations to understanding the mindset of the consumer on the other side of the click. Spoiler: it's not just about getting leads—it's about speed, follow-up, and disciplined execution.Packed with real-world success stories and no-fluff insights, this episode delivers actionable strategies to help you stop burning leads and start closing more deals.Hit play and level up your lead game.TakeawaysInternet leads require a different approach than traditional referrals.Setting the right expectations is crucial for success with internet leads.Speed to lead is essential for capturing potential clients.Complacency can lead to neglecting important processes in lead management.Success in lead generation often involves doing the boring work consistently.Building trust with internet leads takes time and effort.Understanding the consumer's mindset is key to effective communication.Having a visual pipeline helps track the lead conversion process.The first goal with internet leads should be to get an application.It's important to learn from successful peers in the industry.00:00 Welcome to the MLO Project03:18 Understanding Internet Leads11:51 Client Success Stories20:55 The Importance of Process30:13 Key Takeaways for Internet LeadsJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textAre you playing the game, or are you letting the game play you? Rocket's acquisition of Redfin isn't just big news—it's a heaping dose of reality. In this episode, Frazier and Michael break down what this means for the mortgage and real estate industry and why the key to surviving this shift is getting to consumers first. The competition is heating up, and those who fail to innovate will get left behind.They also introduce Empower LO, their Facebook group for mortgage pros, and invite listeners to join their open office hours for high-level Q&A.The market is evolving—are you? Hit play and start adapting today.00:00 Welcome to the Podcast00:56 Upcoming Open Office Hours03:09 Rocket Acquires Redfin: Initial Reactions04:12 Rocket's Evolution and Market Strategy07:53 Implications for Brokers and Loan Officers10:43 Disruption in the Mortgage Industry16:08 Final Thoughts and Community EngagementJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

Send us a textToo many people try to fit in when standing out is what makes you unstoppable.In this episode of The MLO Project, Frazier and Michael McAllister dive into the power of embracing your differences, inspired by Jonathan Haddad's session at a recent Scottsdale event. Your quirks, your neurodivergence, your unique way of thinking—they're not flaws. They're your edge.They share personal stories, including experiences with autism in their families, and how leaning into authenticity leads to personal and professional success. It's not about fixing yourself—it's about playing to your strengths and finding smart ways to navigate challenges.The world rewards realness, not perfection. Hit play and start embracing what makes you different.00:00 Welcome and Introduction01:09 Embracing Quirks and Differences02:25 Personal Stories of Neurodivergence05:16 Famous Examples of Neurodivergence08:03 The Importance of Authenticity15:48 Leaning into Your Strengths22:56 Conclusion and Wrap-UpConnect with Jonathon Haddad on LinkedInContact us at themloproject@empowerlo.comThe MLO Project is sponsored by Empower LO

Send us a textWant to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it's possible.In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients.Jen gets real about the ups and downs of the industry and shares why taking control, building genuine relationships, and creating a balanced partnership with agents is the key to long-term success.If you're looking for creative, strategic ways to stay profitable and resilient, this episode is a must-listen. Hit play and learn from one of the best.00:00 Introduction and Meeting Jen Conley00:35 Jen Conley's Background and Heritage01:48 Challenges and Strategies in 202402:55 Consumer Direct Marketing and Lead Conversion06:05 Training and Supporting Agents12:23 Emotional Impact of Home Ownership19:44 Business Models and Market Realities22:17 Recognizing Market Shifts Early23:16 The NAR Settlement and Agent Awareness24:12 Challenges with DOJ and Agent Reactions25:28 Contrarian Approach to Business26:42 The Power of Storytelling in Radio28:19 Client Success Stories33:37 Marketing Strategies for 202539:19 Concluding Thoughts and Future OutlookTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.comHow to connect with Jen Conleyjen@homeloansbyjen.comInsta: @_homeloanabyjenRadio spots:www.wkkj.com

Send us a textTexting your leads and clients? You better know the rules.In this episode of The MLO Project, Frazier and Michael break down the complex world of TCPA and A2P messaging compliance. They cover why express written consent is a must, the risks of non-compliance, and how loan officers can text responsibly without getting hit with fines.Too many LOs are winging it when it comes to text marketing—don't be one of them. Learn the right way to leverage messaging while protecting yourself and your business.Hit play and get compliant before it's too late.00:00 Introduction to TCPA and A2P Compliance02:18 Understanding TCPA: History and Importance06:01 A2P Messaging: What You Need to Know12:09 Navigating A2P Registration Challenges18:16 Key Takeaways for Loan Officers on Texting Compliance19:41 TCPA Regulations: What You Must Know25:33 The Impact of Non-Compliance and Industry ResponsibilityConnect with us at themloproject@empowerlo.comSee how Empower LO can boost your growth as your ALL-IN-ONE Marketing Partner. Schedule a demo at empowerlo.com

Send us a textUWM just shook up the wholesale platform game, and we are going to talk about it.In this episode of The MLO Project, Frazier, and Michael dive into UWM's big partnership with Sphere LOS and what it really means for mortgage brokers. They break down how Sphere stacks up against Arrive, LendingPad, and other LOS platforms, what this means for competition in the market, and whether this shift is a win or a risk for LOs. Plus, they zoom out to discuss the bigger picture—how mortgage tech is evolving and what it means for the retail side of the industry.00:00 Introduction and Podcast Banter00:58 Big Industry Announcement: UWM and Sphere LOS Partnership02:11 Details and Reactions to the UWM Announcement07:02 Concerns and Speculations from Loan Originators17:46 Impact on the Mortgage Industry and Competition32:16 Closing Thoughts and Listener EngagementSphere LOSConnect with us at themloproject@empowerlo.comSchedule a demo at empowerlo.com

Send us a textThe #1 question in the mortgage world: What's the best CRM? The real answer? Most loan officers are using them WRONG.In this episode of The MLO Project, Frazier and Michael break down why CRMs always seem to disappoint—and it's not the software's fault. Too many LOs expect a CRM to fix their business when it should be the other way around.Here's the truth: Your CRM won't save you. Your plan will. They'll show you how to stop overcomplicating things, set clear non-negotiables, and make your CRM work FOR you. Automation won't build your business—but learning your CRM will. Tune in and level up!00:00 Introduction to the Hottest Mortgage Podcast00:39 Why Your CRM Sucks01:24 Common Misconceptions About CRMs03:27 Choosing the Right CRM for Your Needs06:09 The Importance of Learning Your CRM10:32 Simplifying Your CRM Usage13:33 The Role of Automation in CRMs15:49 Scalability and Community Support22:06 Conclusion and Final ThoughtsConnect with us at themloproject@empowerlo.comSchedule a demo at empowerlo.com

RESPA compliance, huh! What is it good for? Absolutely.... In this episode of The MLO Project, Frazier, and Michael break down a hot LinkedIn article from Greg Sher on RESPA reform and why pushing for change might be riskier than you think.Frazier's been in the trenches as a former mortgage company co-owner and compliance consultant, and he knows how this game is played. Michael and Frazier unpack what RESPA really means for your business, the landmines smaller lenders face, and how to market without stepping into a legal mess.If you're in the mortgage world, you need to understand this stuff. Stay smart, stay compliant, and keep winning. Let's get into it.00:00 Welcome and Introductions00:27 Discussing the LinkedIn Article01:39 The Impact of RESPA Reform04:30 Examples of RESPA Compliance Issues17:42 The Role of CMOs in RESPA Compliance26:05 Final Thoughts and ConclusionRead Greg's Linkedin ArticleConnect with Greg on LinkedInConnect with us at mloproject@empowerlo.comGo to OriginatorGrowth.com to become part of the community. 

Grant Cardone. The 10X Rule. Love him or hate him, there's no denying the dude sparks reactions. In this episode of The MLO Project, Frazier and Michael McAllister dive into the firestorm that erupted after their email about the book. Some people loved it. Others? Not so much.Success isn't about who says it but what you take from it. The best lessons often come from unexpected places (even people you don't vibe with). This episode is all about staying open, grabbing what works, and ditching what doesn't. Growth isn't about agreeing with everything but finding what moves the needle. Let's talk about it.00:00 Introduction and Welcome01:06 Today's Topic: The 10X Rule by Grant Cardone02:41 Personal Experiences with the 10X Rule05:02 Dealing with Criticism and Hate Mail08:31 The Value of Learning from Everyone19:35 Final Thoughts and TakeawaysConnect with us at mloproject@empowerlo.comGo to OriginatorGrowth.com to become part of the community. 

In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? Conversations, engagement, and understanding your market—not just sales pitches.In this episode, we're breaking down why content that actually connects beats outdated sales tactics every time. You'll learn how to use data the right way—to drive real business, not just look busy. Plus, we want your feedback! Drop your thoughts and let's make this podcast exactly what YOU need hear.00:00 Welcome to the MLO Project00:56 Podcast Vision and Style02:00 Guest Preparation and Expectations03:09 Diving into Industry Trends04:28 Social Media and Industry Perception09:36 Effective Social Media Strategies19:56 Analyzing Industry Data25:25 Closing Thoughts and Future EpisodesMichael's HousingWire ArticleConnect with us at mloproject@empowerlo.comGo to OriginatorGrowth.com to become part of the community. 

Stop talking about rate and cost because consumers don't care about cheaper as much as they care about value! On this episode, I go over my PAL framework and how you can interrupt the pattern with this prospect conversation strategy. Presented by: leadpopsPodcast Partners: Lender Price & Next Level Loan OfficersCelebrity Introduction: Jimmy Hobson at UMortgageEvent: Next Level LiveDream 100: Apply Today!Subscribe to the LFG! Newsletter

Create an unfair advantage by taking the opportunity to do what most of your competitors will do; personal and professional investment. The market may be tough, and there are no guarantees. But one thing I can guarantee is that not investing in yourself and inaction will almost lead to certain failures. Presented by: leadpopsPodcast Partners: Lender Price & Next Level Loan OfficersCelebrity Introduction: Jackie Dunlap, President & Trainer at The Mortgage CalculatorBuy this Book: Selling in a Crisis Book - Jeb BlountAnd this Book, too: Motivation MythTAG 2023: FREE VIP TicketsSubscribe to the LFG! Newsletter

Negative self-talk is the fast track to failureville my friends. You need to make sure your mindset is one of expecting to win, choosing what's hard and surrounding yourself with other winners. Presented by: leadpopsPodcast Partners: Lender Price & Next Level Loan OfficersCelebrity Introduction: Brian Vieaux, President of FinLockerBuy this Book: Selling in a Crisis Book - Jeb BlountTAG 2023: FREE VIP TicketsSubscribe to the LFG! Newsletter

I'm sorry, but nobody is coming to save you. You can't wallow on the bad breaks and the challenges, but instead focus on what you can do RIGHT NOW to help your business. In this episode we focus on being in the moment, taking action now, gaining perspective and accepting responsibility for your life and where you want to go. Presented by: leadpopsPodcast Partners: Lender Price & Next Level Loan OfficersCelebrity Introduction: David Paul Koch of Iron Bank Mortgage powered by UMortgageBuy this Book: Selling in a Crisis Book - Jeb BlountSubscribe to the LFG! Newsletter

On this episode EPM President & CEO Eddy Perez joins Frazier to talk about EPM's new event TAG and what The American Gift means to him in 2023. Presented by: leadpopsEvent Registration: TAG 2023Podcast Partners: Lender Price & Next Level Loan OfficersCelebrity Introduction: Kerry Cole @ EPM WholesaleNewsletter: LFG!

When business is abundant the lines get blurred between top producers and those who are mediocre. Units are units and volume is volume. But when the market contracts mediocrity gets exposed and this is where the real top producers stand out. But what makes top producers head and shoulders above the rest? Listen to this episode to find out. Presented by: leadpopsPodcast Partners: Lender Price & Next Level Loan OfficersCelebrity Introduction: Chasity Graff @ LA LendingBuy this Book: Selling in a Crisis Book - Jeb BlountNewsletter: LFG!

2020 and 2021 were years of abundance, but now is a market built for the strong loan originator. In this episode Frazier will be highlight Jeb Blount's new book Selling in a Crisis as it related to selling in this bear market. Rise & Survive is about separating the strong from the weak.  Presented by: leadpopsPodcast Partners: Lender Price & Next Level Loan OfficersCelebrity Introduction: Fredo Rivera of RDT MortgageBuy this Book: Selling in a Crisis Book - Jeb BlountNewsletter: LFG!

The REAL Podcast is presented by leadpops.On this episode Dawar Alimi, CEO of Lender Price, joins me to talk about how your legacy tech could end up putting you in a Southwest Airlines type of failure. Dawar also talks about how 2023 will decide winners and losers, along with how a perfect solution is never perfect until you work hand in hand with your clients. Takeaways:2022 was a tough year for a lot in our industry, but 2023 will determine who is positioned for the long-term.You may think everyone knows what you do and your value prop, but in reality they don't. Once you have one success, you will find that you will get others. You may think you have the perfection solution, but only by working directly with partners will you understand what is missing.You never want to use the term “customers” with credit unions. Pricing Engines were introduced in the mid-90s.The bill will eventually come due when you continue to put off updating your legacy systems. You need to know what to do to embrace technology in 2023. Quotes“I think 2023 will be the year that determines who the winners and losers are.”“The hardest thing for us to do was to get the first large bank.”“We thought that we had an end to end product that satisfied everything that these large institutions needed from a pricing engine. We quickly found out that there was so many things that were missing.”“When you're a startup, you think you have everything until you start working with your first big client and then you get humbled.”“The largest credit union in the nation uses our solution.”“When your tech is legacy, it is what it is.”“If you continue to wait and don't have a plan to update your technology, then at some point in time you are going to be Southwest.”“Lead with optimism.”Go to LenderPrice.com for more information. Shout out to Next Level Loan Officers for being a great partner of the podcast. 

On this episode we continue the Leading Lenders series with Dawar Alimi of Lender Price, where we talk about the evolution of technology in the mortgage industry. Dawar discusses why legacy services can't compete with more agile solutions and why R&D should be a part of every vendors strategy. Key Takeaways:You're not really cloud unless you were designed for the cloud.Most tech projects fail simply because the implementation piece is largely ignored. Legacy systems are not as resilient as those build on modern architectures. Moving from the data center to AWS does not mean you are a cloud solution. The people cost is driving automation, AI, and machine learning. 

On this episode Frazier talks about what LOs need to do to set proper expectations with Lead Generation. Frazier talks about the mistakes LOs make and where they can find success with Lead Generation. LeadPops Webinar: https://frazier.link/leadpops-webby Join my Text Community: (404) 924-8825This webinar is presented by: LeadPopsPodcast Partners: Lender Price, Victorian Finance, and Next Level Loan Officers

On this episode Frazier talks about why your renter memes are missing the mark and could actually be hurting your brand. Frazier goes into how you can be effective with your rent vs buy content that will lead to having conversations with prospects. Shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let's roll!

On this episode best selling author, entrepreneur, speaker, sales & marketing expert, Chris Smith joins me to talk about the 2nd edition of his world famous marketing book, The Conversion Code.This book was the bible for my consumer direct marketing and I can tell you that it was gold!Make sure to listen to the full episode for your chance to win a Free copy. I am already three chapters in and I can tell you will want this book!Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

M good friend Julian Sado, EVP of Learning & Development at EPM joins me for a nice and candid conversation about neuroscience, having a mindset of change, and not falling into the sheep mentality. Learn why this is the best year ever for opportunity. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

On this episode, Brianna Harris, CEO of EAT Social Marketing joins Frazier to talk about creating marketing content for Loan Officers that actually works. Brianna dives deep into her process to help Loan Officers cultivate content that will create engagement and authenticity to their audiences. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

Today I am throwing on a replay of a next level call I did from earlier in the week where I talk about the new era of social marketing and whether you should or shouldn't hire a social media coach. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

On this episode we have the mortgage wrap replay with Shane Kidwell where we talk about why this is the best time for Loan Officers who want to go all-in on building a booming business during a busted market.Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.

On this episode I am excited to have Dan Rawitch join me to talk about the markets, where rates are probably going, and what loan officers should do about it. You will NOT want to miss this one. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let's roll!

On his episode, Frazier discusses the REAL reason why some lenders and loan officers are failing in this new market. It has everything to do with your brain!

On this episode of the Real Estate and Lending Podcast, we talk about how Zillow's shuttering of their iBuyer program is a GREAT opportunity for Real Estate & Mortgage professionals. 

On this episode Eric Skates, CMO of EPM along with Sean Alexander of The Model Trainers join me to talk about enhancing your culture through fitness and mental toughness during the era of working remotely. Eric talks about EPM+ and how that was created to enhance the company's culture as EPM embraces having a distributed workforce. Link from the episode: http://go.equityprime.com/getfit

On this episode, CEO of NEXA Mortgage, Mike Kortas joins Jason Frazier to talk about genesis of NEXA Mortgage and how they have become the fastest growing brokerage in the country.

Welcome to the very first episode of the Mortgage Interrupt podcast. MIP is focused on being a FUN disruptive force in the world of mortgage marketing, sales, and technology. With a heavy dose of Real Talk, episodes will include interviews with industry influencers, marketers, innovators, new tech, social media, and commentary. Mortgage Interrupt is a proud member of the REAL Disrupt Podcast collaborative.

On this episode Kevin Ducey, President of Whiteboard CRM, joins Jason Frazier to have a Real Talk session about mortgage CRMs.

On this episode Jason Frazier continues his DotCom Secrets Series, covering Russell Brunson's book, DotCom Secrets. This episode covers Secret #2, Hook, Story, Offer.

On this episode Jason Frazier starts a new series on Russell Brunson's DotCom Secrets Book Update. Frazier covers the Sales Funnel and what the Secret Formula that Russell Brunson uses to create a high performing sales funnel.

On this episode Jason Frazier talks about the Blog Article that everyone in the industry should be doing right to drive local traffic to their website and get massive social media reach.

If you are a Loan Officer who is uncomfortable doing video, isn't sold on using video, or wants to grow their brand/business in their local market then this interview is for you. Alan Christian of the Alan Christian Mortgage Team joins Jason Frazier to talk about how he has used Video to grow his brand and business locally. Alan will talk about. ✔️ Executing on what you learn✔️ Going all-in on video from scratch✔️ Growing your brand in your local market✔️ Growing your business by DOING

On this episode of Marketing Interrupt, Steven Cooley, founder of Art Vs Math joins me to talk about how customer service and marketing go hand in hand. Steve discusses how companies can leverage customer service to stand out in a commoditized industry like ours.