Podcast appearances and mentions of howard wolpoff

Today, we're diving into a topic that separates top-performing sales professionals from the rest—sales coaching. Today, we have the pleasure of hosting Howard Wolpoff, a seasoned Sales and Leadership Coach with over 30 years of experience across diverse industries, including sports, event management, national and local radio, and marketing/branding. At Southwestern Consulting, Howard specializes in…

Howard Wolpoff discusses the concept of measurable marketing and its significance for solopreneurs and entrepreneurs. He emphasizes the importance of setting clear goals, understanding one's brand, crafting effective messaging, and delivering clear information to the target audience. The discussion also touches on the challenges faced by business owners who may not have formal training in marketing and the need for practical strategies to enhance their marketing efforts.In this conversation,He discusses the critical role of marketing in business, emphasizing that every business owner is essentially a marketer. He explores various strategies for upselling and cross-selling, using McDonald's as a prime example. The discussion then shifts to how established brands can expand and the importance of customer service in turning around a poor brand reputation. He highlights the significance of reviews and recommendations, the impact of social media influencers, and the necessity of continuous learning and coaching for entrepreneurs.Takeaways• Measurable marketing is essential for tracking success.• Setting clear goals helps in evaluating marketing efforts.• Understanding your brand is crucial for differentiation.• Crafting a compelling message can attract customers.• Clear information is key to effective marketing.• Target audience identification is vital for marketing success.• Utilizing various platforms for different demographics is important.• Brand perception influences customer decisions.• Marketing strategies should be simple and actionable.• Listening to customer stories can enhance marketing strategies. Everyone is a marketer, even business owners.• Upselling and cross-selling can significantly increase revenue.• Established brands should explore new markets for expansion.• Customer service is crucial for turning around a poor reputation.• Communication is key to receiving positive reviews.• Social media influencers can make or break a business.• Continuous learning is essential for business growth.• Having a coach can provide valuable insights and guidance.• Systematizing the referral process can enhance business growth.• Referrals are the best source of new clients, but scaling them is challenging.Sound Bites• Your story might be a short story.• Everything starts with the name.• It's not just fishing where the fish are.• McDonald's is the king of the upsell.• Referrals are the best, but hard to scale.

In today's episode, we sit down with Debra Koven, founder of the Law Offices of Debra L. Koven, to discuss her inspiring journey from law school to building a thriving practice that focuses on estate and legacy planning for families. Debra's practice specializes in protecting families—particularly those with minor children—by helping them avoid the court system and ensuring that their legacies live on in meaningful ways.Debra shares her unique path to law, including overcoming challenges as a woman entering a male-dominated field and transitioning from corporate firms to starting her own practice. She talks about the “time for space” strategy she used to launch her career and how word-of-mouth and networking became powerful tools for growing her business.Join us as we dive into the evolution of Debra's career, the hurdles she faced along the way, and her dedication to helping families protect their most valuable assets—their children and legacy. Whether you're an aspiring lawyer, a business owner, or simply interested in the power of perseverance and reinvention, this conversation offers invaluable insights and inspiration.Listen in now!You can reach Debra at https://www.debrakovenlaw.com/You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Navigating Small Business Finances with John Drawdy of Paragon Accounting & Tax Solutions, LLCIn this episode, we sit down with John Drawdy, the owner of Paragon Accounting & Tax Solutions, LLC, to discuss the critical financial challenges faced by small business owners. With nearly 30 years of experience in auditing, accounting, and tax planning, John shares valuable insights on how entrepreneurs can stay ahead of their finances and avoid common pitfalls.John explains how small business owners can better understand their numbers and why it's crucial to hire the right professionals to handle bookkeeping and tax preparation. We dive deep into the Profit First method, a revolutionary system designed to prioritize profit and ensure businesses are consistently saving for taxes and other expenses. John also discusses how smart financial management can alleviate the stress of tax season, improve cash flow, and lead to better business decisions.Learn how John's journey into business ownership began, how networking and client relations helped Paragon Accounting grow, and the importance of Google reviews and SEO for attracting new clients. This episode is packed with practical advice for small business owners looking to take control of their finances and ensure their long-term success.Tune in for actionable tips and strategies that could transform how you manage your business's financial health!You can find John at www.paragonaccountingandtax.comYou can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

We're thrilled to announce the latest episode of Small Business Marketing - Then & Now, where we dive into the inspiring journey of  Trevor Skene, Co-Founder and CEO of Patent Hacks®. Trevor's mission is to democratize entrepreneurship by providing a clear path for inventors, startups, and students to protect their ideas and build businesses without the prohibitive costs of patenting. Through Patent Hacks®, Trevor empowers individuals to navigate the patent process independently, making the dream of business ownership accessible to all. Tune in to hear Trevor's inspiring journey and learn how you can turn your inventions into thriving businesses.You can learn more by clicking  https://www.patenthacks.com/.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Welcome to the latest episode of Small Business Marketing - Then & Now! In this episode, we sit down with Stephanie Gillenkirk, an experienced accounting professional and the founder of Pittroe Business Services in Pittsburgh.Stephanie brings a unique blend of skills and experience to the table, with a background in the casino industry and a passion for helping small businesses thrive. After earning her Associate's in Accounting, she spent over a decade in the casino industry, gaining valuable insights into management, financial accounting, and leadership.But Stephanie's entrepreneurial spirit didn't stop there. Alongside her full-time job, she juggled various side hustles, including Uber, Door Dash, Amazon Deliveries, and even MLM companies. This diverse experience gave her a deep understanding of the challenges faced by small business owners, particularly women-owned and startup companies.Driven by her passion for helping others succeed, Stephanie founded Pittroe Business Services, offering personalized bookkeeping, accounting, payroll, and advisory services. Her goal? To provide tailored solutions that empower women business owners to achieve financial clarity and focus on growth.Join us as Stephanie shares her journey, from her early days in the casino industry to launching and marketing her own business. Get ready for insights, inspiration, and practical advice for small business owners looking to take their marketing to the next level. Tune in now!To learn more, click https://pittroe.com/You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

In this insightful episode of "Small Business Marketing - Then & Now," we delve into the transformative world of modern bookkeeping with Denise Van Noy, the driving force behind Lucidity Bookkeeping. With a keen focus on small businesses, Lucidity Bookkeeping stands out by bringing the accounting department directly to entrepreneurs. With over 20 years of genuine business experience under their belt, the team at Lucidity Bookkeeping isn't just about crunching numbers. They merge bookkeeping expertise with entrepreneurial insights, understanding the multifaceted challenges faced by business owners. Denise highlights her journey into bookkeeping and her companies journey in marketing to small business owners.  Lucidity Bookkeeping's systematic approach ensures that each client's unique business model, operations, and goals are thoroughly understood. This personalized touch allows them to offer tailored solutions, from improving workflows to enhancing overall efficiency. Lucidity Bookkeeping serves both local clients in the West Palm Beach, Florida area and remote clients across the United States. Their commitment to fostering strong communication and building close relationships with their clients shines through in every interaction. Tune in to discover how Lucidity Bookkeeping is redefining bookkeeping for the modern entrepreneur, providing clarity where it matters most and empowering businesses to achieve financial success. To learn more, click https://www.luciditybookkeeping.com/You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Who can take a sunrise; Sprinkle it with dew? Cover it with chocolate and a miracle or two?The Candy Man can 'cause he mixes it with love and makes the world taste good.Have you ever traveled to a different country and discovered unique products by well-known brands that aren't available back home? It's a common experience for many globetrotters and expats. Companies leverage this by creating localized offerings that cater to regional tastes and preferences, enhancing their brand's allure and creating a loyal customer base. These exclusive items often become coveted treasures for those who encounter them abroad. The desire to access these products can create a sense of longing and nostalgia, making them even more sought-after. In this tantalizing episode of Small Business Marketing – Then & Now, we dive into the captivating world of global flavors with Jason Harley, the passionate founder of Yum At Hart LLC. Join us as we explore Jason's insatiable love for diverse and delicious snacks from around the world and discover the profound connections that food can create. At Yum At Hart, it's not just about selling candy, drinks, and snacks; it's a passionate quest to share the flavors, stories, and cultures that make each bite and sip a unique and unforgettable experience. Tune in to hear about Jason's fervor for discovery as he scours the corners of the earth to bring you the most enticing, authentic, and surprising treats, each with its own fascinating tale to tell. Don't miss this mouth-watering marketing journey that celebrates the universal language of food and the joy of culinary exploration!To learn more, or to order some of your foreign favorites, click https://yumathartllc.co/You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

In this episode of Small Business Marketing - Then & Now, join us as we chat with Cindy Jessup, the founder of Welcome Home Concierge - The Home Watch Experts.  Discover how Welcome Home Concierge is revolutionizing the concierge industry by offering a diverse range of services to simplify your life. While her business addresses the need of running errands and waiting for deliveries to grocery shopping and pharmacy pick-ups, Cindy has found a valuable niche of monitoring and protecting the homes of “Snow Birds” and other seasonal residents to ensure the safely and continued maintenance of their properties.   She is a back-to-back winner of the Best of Sarasota Magazine (2023-24) and is dedicated to making life easier for busy professionals, individuals with mobility issues, and those who are thousands of miles away.  Tune in to learn more about the innovative solutions Welcome Home Concierge provides to enhance your daily life. And for more information about Welcome Home Concierge, click https://www.whcsarasota.com/.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

In this episode of Small Business Marketing - Then and Now, we sit down with Larry Couf, owner of Couf Plumbing in Jacksonville, Florida. Larry shares his inspiring journey of starting in the plumbing business and how he has leveraged the power of word-of-mouth marketing to grow his company. Through deep relationships with his customers and network, Larry has cultivated a loyal client base that continues to drive the success of Couf Plumbing. Moreover, Larry discusses the importance of fostering a family atmosphere within his company, highlighting how he has built strong relationships with his staff to create a supportive and cohesive team. Tune in to learn how Larry's commitment to customer service and employee satisfaction has propelled Couf Plumbing to new heights in the competitive small business landscape.To contact Couf Plumbing, click : https://www.coufplumbing.com/You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Join us in the latest episode as Natalie Hume, the Owner and Manager of Quick Draw Caricatures, takes us on a captivating journey of entrepreneurship. From the inception of her business in 2017 to becoming a sought-after caricature artist, Natalie shares insights into the challenges and triumphs of running a caricature booth. Discover how she and her team hit the road, traveling across the continent to leave a mark at county and state fairs. Learn about the artistry, the hustle, and the joy of bringing smiles to countless faces through her unique talent. Tune in for a colorful exploration of Natalie's entrepreneurial adventure in the world of caricatures and fairs.You can learn more about Natalie and Quick Draw Caricatures at www.qdcaricatues.comYou can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Navigating the challenges of small business ownership can be daunting, but in this episode, Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, provides a 25-year veteran's perspective. Learn effective strategies for driving leads and revenues, and gain insights into launching a small business successfully. Howard's wealth of experience, including launching businesses like Chelsea Piers Sports and Entertainment, ensures valuable takeaways for entrepreneurs. Subscribe for ongoing guidance on small business ownership and visit our website for exclusive content.

Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solution. Howard is a Measurable Marketing Solutionist with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. It's important to note that you don't need to carry the weight of figuring out your marketing strategy alone. Howard generously shares steps you can take to identify your ideal clients and the strategies to make them repeat customers. Tune in to learn the importance of meeting your customers where they are.   Resources Shared: Howard WolpoffProfit Master Business SolutionsHoward Wolpoff, MBA | LinkedInThryv

Exciting news! Our next guest on the show is Simone Bridges, an award-winning celebrity chef, author, speaker, and high school senior! Simone is the founder of Goddess Food Factory, where she puts her unique spin on traditional desserts. Not only is she a talented chef, but she's also passionate about increasing STREAM education (Science, Technology, Reading, Engineering, Arts, and Mathematics) through her work and events. Simone is dedicated to serving her community by providing education on culinary basics, STREAM, and kidpreneurship. Join us to hear Simone share her journey in building a business while balancing schoolwork and preparing for college applications! To learn more, please click https://www.goddessfoodfactory.com/As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Metrics. Small Businesses. The magic words for growth. This episode sees Howard Wolpoff sharing invaluable insights on measurable marketing tailored for small businesses. How can your business grow without losing track of the numbers? Personalized Questions: Howard, can you share with us how you got into the field of measurable marketing? What does measurable marketing…

This episode is a cause for celebration as we have reached number 100! 100 Small business owners sharing their marketing journeys as they have built their businesses.  We are incredibly excited to share small business owner one hundred with you.  Dawn Archer has been on her own journey, personally ad professionally.  From teaching friends to cook, she took her passion for cooking and created her own catering business, Dawn To Dusk Catering, in Jacksonville, Florida.She discusses her businesses beginnings while sharing her passion for food, good nutrition and wonderful experiences.  She also shares some of her many talents, which include being an award winning dancer and choreographer and a recent pageant champion, naming her Jacksonville Senior Diva for 2023.To learn more about Dawn and her thriving catering business, please click www.dawntoduskcater.com.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Our latest small business owner has build his business around relationships and the concept of concierge printing.James Harrell has created a one stop shop for printing and marketing needs, providing quick and simple solutions to the time-consuming tasks related to design, print procurement and mailing.  He discusses his business journey and how he has heavily leaned on networking, particularly in BNI, to grow.To learn more, click https://www.jamestheprinter.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Our latest episode is a great journey story of business growth and vision and our guest is Donna Mancini of Donna Mancini Interiors and Flooring In this conversation we learn how Donna has not just developed one business but multiple businesses that connect with each other that help the customer find answers and receive great design and even better implementation into their homes for all the wonderful concepts that they  discuss with her.  She shares her marketing path that has aided in the growth of all of her businesses.To learn more, please click https://donnamanciniinteriorsandflooring.com/As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Our guest for this episode has quite the backstory.Alexander Hall of Dispute Defense Consulting has 16 years of fraud-related experience - 10 of those years were spent operating as a high-level fraudster.  For the last six year, including the last three as the owner of his business, he has been helping to protect businesses as a consultant on the development and refinement of holistic in-house fraud prevention that are woven between all operations and at every touch point across their customer experience journey.  In this episode, Alexander shares his journey as a fraudster and how he has taken these talents to help businesses address the target areas that he would have and make sure that are not losing revenue.  She shares how he has developed his business and the challenges he faced getting hired, even with all of his acquired knowledge and abilities.To learn more, please click https://disputedefenseconsulting.com/As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic.Join us. Work with Howard here: https://profitmasterbusinesssolutions.com/

For our newest episode, we are thrilled to have Vinki Loomba, an expert in the real estate investment industry. She is the founder and CEO of the Loomba Investment Group and they  specialize in providing multifamily and commercial real estate investment opportunities to private equity firms, family offices, and accredited investors. Her company has an impressive track record of helping investors achieve their financial goals through strategic real estate investments.  She enjoys educating existing and potential investors and helps them explore a great avenue of Building Wealth through commercial Investing, using their funds in self-directed IRAs, 401(k), and other tax-deferred alternatives.  Throughout this episode, we will dive into her journey into the world of real estate investment, and explore how she has built her business. To learn more, please click https://loombainvest.com/As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

In this podcast episode, we had the pleasure of speaking with a local house cleaning company about their experiences in the industry. The owner, Lindsay Sawyer of Captivating Cleanliness, shared valuable insights into what it takes to run a successful small business in this competitive field. We learned about the importance of building strong relationships with clients and maintaining open communication channels to ensure their satisfaction. Lindsey emphasized the value of offering personalized services that cater to the specific needs of each client, the challenges of managing a team of employees and maintaining quality control, as well as the importance of investing in ongoing training and development for their staff. Overall, this podcast provided a fascinating glimpse into the world of small business ownership and the unique challenges and rewards of running a house cleaning company. We gained valuable insights into the importance of customer service, team management, and continual improvement in the pursuit of success. To learn more, please click https://www.captivatingcleanliness.com/. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

How great would it feel to find hidden money in your business?Now we are not talking about magic, but there are ways to find where you are overspending and even get some of that money back while not spending it moving forward.That's exactly what our next guest does.  Jeremy Ben-Israel of Ascentropy Business Solutions.  As leading expert in cost containment, Jeremy works with businesses to reduce key business expenses, generate cash, and boost working capital and profits.  Even more so, he is able to do this with total transparency, contingency based, and at no risk and no costs to the business owner!He shares his own business ownership journey and how he has used the lessons he learned from corporate America to find these hidden opportunities.To learn more, please click https://ascentropy.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Your mental health is incredibly important but often ignored by you and the ones who care about you.Perhaps many of you can relate.  And the challenges that you may be experiencing is very familiar to our latest guest, Jackie Potter of JPotter Health. She is a wellness certified and healer certified life coach who specializes in stress, anxiety, and panic.Using her story, her research, and her wellness education, she helps others navigate and find ease from their anxiety with compassion and empathy. developing comprehensive programs to provide personal assistance to those challenged with stress and anxiety. She shares her journey as a business owner prospecting for clients and making the connections necessary to see her business grow and flourish.To learn more, please click https://www.jpotterhealth.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations. Click www.profitmasterbusinesssolutions.com. You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

People just want to be seen.  They want someone to just see them and love them and know them.  That's all people want…….. This is just one of the great concepts shared by our next guest on Small Business Marketing – Then & Now, Siddiqi Ray, SOUL Ray Portrait and Siddiqi Ray International.  Her career has taken her around the world as a photographer, documenting history and experiencing life through the incredible interactions she has had and the relationships she has developed with her individual subjects. She takes each individual through a process that really turns the light on and allows people to look open and welcome, having dropped their mask and showing their true self in each photo. Siddiqi shares her journey as a photographer, business owner and becoming a positive influence on so many peoples lives.   To learn more about Siddiqi, please click siddiqiray.com or find her on LinkedIn at linkedin.com/in/siddiqiray.. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com. You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Life surely takes turns, and sometimes challenges you experience in your health can lead into a business where you share your success with others.This is exactly what happened for our next guest, Somyata Saxena of The Garden Recipe, who took the lessons she learned about nutrition and diet selection while she was fighting ovarian  cancer and has developed programs to help other women address these issues as well.  She also started a second business focusing on dogs with cancer and additional issues that can be addressed with better nutrition through real food.She addresses how both of these businesses began and the methods she has been using to market each of them.To learn more,  please click https://www.thegardenrecipe.com/ and also https://thegardenpooch.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Sometimes it takes a family crisis to create something that the world has always needed.That is the situation with our next guest, Victor Okoh of Redify, Inc.  He took a medical crisis for his children and created an app that shares what irritants a product may have so you can safely keep yourself, or your family, away from them.To learn more, click www.redifyinc.com or search Redify in the app store.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Being a business owner is hard....but life can he harder.Our latest episode is a redemption story.  Michael Anderson, the owner of Perfection in Paint in Jacksonville, Florida, shares the challenges of his journey as a business owner, from taking over his family's business to his personal battles with drugs and his redemption through his current success.He shares the multiple channels he has marketed his business, the goodwill  and the issues that he has had with Google.  Throughout it all, he keeps a positive attitude and a extend quest to help animals in addition to providing exception customer service for his customers.To learn more, please click https://www.perfectioninpaint.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Exercise is a large part of many people's lives.  They work to find ways to keep it as part of their schedules.  But what if you were to do it over Zoom?  Would that make it easier? Our latest guest is Anne McCranie of Fluid Movement and Massage, a licensed massage therapist and certified personal trainer, and she has helped busy professionals reduce stress and chronic pain, and build strength and balance through fun, safe, and supportive live Zoom fitness classes, and recorded videos.She shares her journey as a business owner and how the Covid pivots redefined her business for the better.  For additional information, please click www.fluidmassage.com. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Students should have all the tools they need to succeed.While that is the expectation in the classroom, there are times where the student needs additional tools to thrive…and that is where tutoring comes in.Our guest is Lindsey Wander of WorldWise Tutoring, a full-service tutoring company that offers in-person services in Chicago, Dallas, Fort Worth, Houston, Austin, and San Antonio, as well as the surrounding suburbs. They also offers remote lessons anywhere in the world using free online resources and a full staff of experienced tutors.Lindsey shares her journey to provide all students with the tools to be successful in school and, therefore, in life. She shares how she began to market her business and her mission to help bring out the best in all of her students.To learn more, click https://www.worldwisetutoring.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Are you CBD Curious? So many out there are.  Whether you have already experienced cannabis or want to learn more now that there are legal options, there are many questions about CBD and how it may specifically help you.There are 2 main issues for consumers. CBD is everywhere but not all CBD is made equal and not all people know how to use plant medicine properly. That's where our guest Amy Chin from Calm Better Days comes in.  She is an expert on the subject and helps guide people on their CBD journey. From what is CBD, what to use it for, different delivery methods and how to find the specific and appropriate dosage. Amy shares her journey with CBD and how she has built her CBD business becoming one of the nation's best resources for CBD guidance.  To learn more, and for the best CBD resources and products, please click https://calmbetterdays.co/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com. You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Sow a Seed - Reap a HarvestThis is a concept that our latest guest lives by.   For many years, Mark Miller, wanted to create a way to help as many people as possible to give to the charities and causes that they found to be worthy, while also being able to optimally support their families and their financial goals.He started UA Legacy Grants to help impoverished individuals receive financial assistance and financial education so they can rise above poverty and live thriving lives of financial independence. Through his latest venture, he is able to assist those that are unable to pay for their basic household necessities, single mothers, domestic violence survivors starting over in new lives, and those struggling to pay excessive medical bills.On our episode he shares how this organization began and how he has been marketing and fundraising for it so to address this worthy mission.To learn more, click https://uagrant.com/As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com. You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

A mind is a terrible thing to waste….. So, how clear is your mind? Everything is connected.  Mentally, emotionally, physically.  With each, your brain plays a role on how it all effects your body.  How great would it be if you can optimize yourself and reprogram yourself with good content?  Discussing this personal reboot with us in this latest episode of Small Business Marketing – Then & Now is Dennis Paul, of Subconscious Mind Trainer, who has been blessed to bring a New Paradigm of Natural Healing through advanced subconscious mind techniques, disruptive micro nutrient technology, targeted dietary systems and the development of individual functional health coaching programs.  Dennis discusses how he launched his business and developed a network of connections, providers and coaches to build his business and provide each of them with a financial benefit for driving prospects ,and future clients, his way.  He also has developed a deep relationship with his clients who in turn also have been a conduit of referrals for future new clients.  To learn more, please click https://dennis-paul.ueniweb.com/#header. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations. Click www.profitmasterbusinesssolutions.com.    You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Hosting this podcast I have the opportunity to speak to some incredible business owners as they share their marketing journeys. What makes my latest guest stand out is not only how her business developed from some of the changes she made in her life and the relationships that she nurtured along the way, but also that I have personally known for over 30 years and witnessed the earlier chapters of her story. While I have been following her success for years through social media, this was a great opportunity to learn how she built a business that eventually became the official jewelry creator of the country's most prestigious marathon. My guest is Erica Reese and she is the owner of Erica Sara Designs.  She was not always a successful jewelry business owner.  She began as an executive in a number of major fashion companies.  But after a divorce, she took to running as a way to get away from life stresses.  What it actually did was led her to contact after influential contact who took notice of her jewelry making skills, a passion she has had since she was 10 years old.  And her new career as a jewelry designer was launched.Erica now designs a jewelry line for today's modern, driven, fashion savvy, and influential woman.  I am excited to share her story with you.  To learn more, please click ericasara.com.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Amazing is the summary of this conversation….. Bringing energy, bringing excitement, bringing joy can be contagious. People are attracted to those that are positive and want to draw out that positivity in others. Our latest guest brings the energy, and the excitement and the joy and so much more…… Lyn-Dee Eldridge is known to all who interact with her as Woobie and she is the Chief Happiness Officer/Founder of Happiness Jungle® LLC and the Founder/Creator of Cuddle Me Love® LLC.  In everything she does she is helping others live their best lives professionally and personally.  Her energy is infectious and her joy bring smiles to all that have the opportunity to meet with her and hear her speak.  She shares her life journey, in addition to the marketing journey she has been on with both of her successful businesses and her full schedule as a public speaker and motivator. You will feel energized just from listening to her and want to learn how you can be a part of whatever she is doing. You can learn more by clicking http://happinessjungle.com/ and https://cuddlemelove.com/. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.  Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

What's in a name? Well when it comes to a business, it can be everything.  It could also be incredibly challenging when you have picked a name and that URL is not available. So what do you do? Panic?  Start over? Well some business owners contact a domain broker. Our guest for this episode of Small Business Marketing – Then & Now is Brian Harbin, whose company, Grit,org, is first and foremost a domain brokerage where they have successfully closed thousands of domain transactions stretching well into the 8 figures..  But they are so much more. They also created two programs to teach and implement life and success principles through entrepreneurship and athletics. These include GritUniversity.com - summer internship program for college students designed to develop young entrepreneurs and instill life and success principles and GritCamp.com - summer sports camp for ages 6-12 to build mental, physical, and emotional toughness.  He shares his journey on building all three of these entities and how he has connected all together to teach a new generation of entrepreneurs. To learn more, please click Grit.org. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.     Click www.profitmasterbusinesssolutions.com.  You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

The journey of entrepreneurship is not for the faint hearted.  It can bring you incredible rewards, but also its share of challenges.  But when you create that perfect item, the one that people have a true need for, then it becomes a worthwhile journey. Our latest guest on Small Business Marketing – Then & Now, is Donna Cooper, the president of Coopergirl Productions who launched Tubular Travel to market her invention -  the Tube Travel Pillow.  It is a neck pillow that you can pack clothes into.  It doubles as a sneaky way to avoid paying excess baggage fees. She shares her experience with every aspect of bringing an idea to fruition and then to market, including patents and trademarks, overseas manufacturing, importing and U.S. Customs, marketing and fulfillment. She also details the highs and lows of marketing a travel product during this period of Covid. To learn more, or to purchase your own Tube Travel Pillow, please click https://tubulartravel.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.   Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Throughout life, it is extremely important to continue to learn. Education is at the heart of all aspects of life and business and making sure you are learning at your highest capacity and what you are learning is providing you with the strongest classroom experience can bring you growth and incredible value. Our guest for this latest episode of Small Business Marketing – Then & Now, is Dr. Mateen Diop of My All Things Educational, LLC.  Mateen helps schools and school districts implement a school leadership development model that engages school principals in a continuous and sustained reflective self-inquiry process designed to develop leadership capacity. This, in turn, provides stronger guidance to teachers who then provide stronger skills and teaching experiences in the classroom. He shares his journey from the classroom and principal's office to his current role and how he has marketed himself and his business along this journey. To learn more about his services, click https://www.myallthingseducational.com/. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.   Click www.profitmasterbusinesssolutions.com.  You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Chim chiminey, chim chiminey, chim chim cher-ee A sweep is as lucky as lucky can be Chim chiminey, chim chiminey, chim chim cher-oo Good luck will rub off when I shakes 'ands with you That's what comes to mind when you think about people who work on chimney's…..Burt dancing on the roof on London.  However, there are successful chimney companies that have effectively built a business that does not include any dancing. Eco Grizzly is a full-service chimney and fireplace company in the greater Los Angeles area. Most business owners look to find a good location to start their business.  These entrepreneurs decided to see what was needed in an area and went to created that business to serve that need.  My guests, Moses and Johnny, share their journey in determining how to take their skills and create a customer focused business. They used their talents in marketing to develop a business that has earned hundreds of 5 star reviews and created a reputation that is eagerly shared by their customers.  Their story is an exceptional example of how good planning and great strategy can bring success to a business. You can learn more about them at https://www.ecogrizzly.com/. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.    Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Have you ever had a dream about going into battle but you do not bring a weapon?  That's how people feel if they have a legal issue and they do not have a good attorney by their side. Well my guest for this episode of Small Business Marketing – Then & Now is a great attorney.  Carlos Ivanor, of the Ivanor Law Firm in Orlando, Florida, is the managing partner of a multi practice law firm that represents clients in the areas of Criminal Defense, Family Law, Immigration, and Personal Injury. He is also one of the National Trial Lawyers Top 100 Trial Lawyers. Carlos is a hands-on attorney who meets with each of his clients personally and has been a huge advocate for the Spanish speaking people of Central Florida. He shares his journey that began as an Assistant Attorney General and Assistant Public Defender, to opening his law firm in 2005 and all the ways he has marketed his successful law firm.  Carlos' passion for people comes out in everything he has done to reach people and lets them know that he is there to fight for them. You can learn more at https://www.ivanorlaw.com/. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.  Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

For the latest episode of Small Business Marketing – Then & Now, our conversation is about the pool business and the growth that some owners experienced during the initial stages of Covid. Cohl Workman is the owner of Thunderbird Pools and Spas, an award-winning custom pool builder, designing gorgeous pools and spas for families just like yours in the greater Phoenix area. He shares with us how he started in the business working for another company and building up his experience so he could one day become a business owner himself.  In fact, he ended up owning three separate businesses. This episode is truly a successful journey story of an entrepreneur with vision.  To learn more about Thunderbird Pools and Spas, click https://www.thunderbirdpools.com/.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations. Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Once January comes around, it's not just the new year, its Tax Season!  Bookkeepers, accountants, CPA's and tax preparation providers hunker down, get focused and put their full attention to their clients for the next quarter plus. I am so excited to share this latest episode of Small Business Marketing – Then & Now with my guest Katherine Grooms of Accounting & Tax Solutions LLC.  Katherine is focused on her clients all twelve months of the year, providing multiple layers of added value while providing exceptional services to small to medium-size businesses and corporations handling accounting, payroll, and tax functions.  Her multi-state business also provides hands-on service for individual and their tax preparation needs. She shares her journey where she was guided by a mentor to start her business while in school and the lessons she learned through developing relationships and growing her network to create a thriving business.  She provides great detail on how she built the successful Accounting and Tax Solutions and the growth path she has developed for the future. To learn more, please click https://accttaxsolutions.com/. As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.  Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

Irrespective of the size of your company, marketing and promotion are ultimately important in driving its growth. However, not every marketing effort will affect your small business's bottom line. Therefore,  to have a successful marketing campaign, you must factor in measurable marketing by following the SMART methodology. In today's podcast, Howard Wolpoff from Profit Master Business Solutions and Stephen Halasnik from Financing Solutions discuss ‘measurable marketing: the key to business growth.' 

There are many ways to address and rechannel grief. Our guest for our 70th episode of Small Business Marketing Then & Now has used yoga as a tool to process grief for both herself and her clients. Page Park is a business owner who has taken her passion for teaching and has developed Tulsi Rose Yoga, to help those who are grieving.  Through grief yoga, her clients have a physical outlet for all of the baggage that grief makes you carry. Grief yoga will not take away your pain, it will teach you how to embrace it mentally and physically She shares her personal journey for why she launched her yoga studio and how she has marketing to her growing audience. For additional information, click https://www.tulsiroseyoga.com.As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations. Click www.profitmasterbusinesssolutions.com.You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!

In today's show, Howard Wolpoff, a marketing strategist will talk with us about branding and marketing for your business. We talk about: What is brand messaging, and why it's important? Why you should analyze your competitors And the power of branding yourself. Howard has a long history in marketing and branding and in this episode helps entrepreneurs sharpen their marketing messaging.  My Links:  https://linktr.ee/thinktyler  Website: https://thinktyler.com/podcast_episode/customers-howard-wolpoff/ https://thinktyler.com/  Podcast: ThinkBusinesswithTyler.com  Host: Tyler Martin Business Coach  Linkedin  Instagram  YouTube  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Chasing the Insights, I talk to marketing strategist Howard Wolpoff. Howard talks to us about how and why we need to have measurable marketing. Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Currently, small business owners hire him to rebuild their business confidence and competence to exceed expectations because most have a business in a state of chaos, are lacking guidance and are frequently overwhelmed. So he helps redirect energies, create accountability and accelerate performance, actually doubling their revenues….and in the process, making them love their business again.

Sometimes the best business plan is to find the best person to help guide you through the challenges you are facing. Which is why I am so excited about my guest for this latest episode of Small Business Marketing – Then & Now. Lindsey Anderson is an online marketing expert specializing in helping coaches build and monetize their online businesses.  She is the founder and CEO of The Build And Monetize Agency, the premiere digital marketing agency for coaches. She has helped thousands of individuals create and scale their online coaching businesses. I achieve great satisfaction and happiness helping coaches all over the world achieve their dreams of more time, more money, more freedom and more impact. She shares her incredible journey and opens up on some of the significant challenges she had launching her business.  She details how she persevered through the tougher times and how she became the #1 agency that helps online coaches build and monetize their online businesses. To learn more, click https://www.lindseya.com/ As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations. Click www.profitmasterbusinesssolutions.com. You can find your host, Howard Wolpoff, at:www.profitmasterbusinesssolutions.comTwitter - https://twitter.com/hwolpoffInstagram - https://www.instagram.com/hwolpoff/TikTok - https://www.tiktok.com/@hwolpoffThank you for listening!