Podcasts about chief marketing strategist

Adrian Tan, Author of “No More Bosses” & Chief Marketing Strategist at Marketing Sumo, and Jeremy Au discussed: 1. Laid-Off To HR Founder: Adrian's career in HR began as he navigated the volatile job market of the early 2000s. After layoffs from tech companies during the dotcom bubble and another setback in 2003 with the SARS epidemic, he sought greater stability by starting his own recruitment business in 2004. Over the next 11 years, he grew this business through multiple economic cycles, worked hundred-hour weeks, and learned on the job. He reflected on a missed opportunity during a lucrative growth phase to scale his business, which he now views as a turning point that could have changed his career path. This built his resilience and industry insights, which later shaped his journey as an independent HR consultant. 2. Writing "No More Bosses": Adrian's new book, No More Bosses: The Journey to Sustainable Self-Employment, draws from his own pivot to freelancing. He received a LinkedIn message from a Penguin editor, which he initially believed to be a scam. He wrote the book to inspire mid-career professionals, especially in high-cost cities like Singapore, to explore independence. Real-life case studies include Nancy Lai who launched a D2C baby products business, showing that solopreneurship can be successful with strategic planning. 3. Solopreneur Work-Life Challenges: Adrian shared the ups and downs of self-employment, noting that while independence provides autonomy, it demands discipline and structure. During the COVID-19 pandemic, he struggled with maintaining boundaries as he worked from his dining table, often working late into the evening. To maintain work-life balance, he set smartwatch reminders like “World's Greatest Dad” at 7pm to ensure he prioritized family time. However, he stressed that the goal in self-employment is not just income, but optimizing time and flexibility, which he values more than the financial stability offered by corporate roles. Jeremy and Adrian also talked about the importance of fully outlining chapters before beginning to write,  the role of perseverance in professional development, and how personal branding landed him multiple opportunities. Watch, listen or read the full insight at https://www.bravesea.com/blog/adrian-tan Nonton, dengar atau baca wawasan lengkapnya di https://www.bravesea.com/blog/adrian-tan-id 观看、收听或阅读全文，请访问 https://www.bravesea.com/blog/adrian-tan-cn Xem, nghe hoặc đọc toàn bộ thông tin chi tiết tại https://www.bravesea.com/blog/adrian-tan-vn Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts Learn more about Nika.eco! Reach out to info@nika.eco if you are a geospatial data scientist or climate researcher who is interested to partner on a pilot or research opportunities

Navigating the challenges of small business ownership can be daunting, but in this episode, Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, provides a 25-year veteran's perspective. Learn effective strategies for driving leads and revenues, and gain insights into launching a small business successfully. Howard's wealth of experience, including launching businesses like Chelsea Piers Sports and Entertainment, ensures valuable takeaways for entrepreneurs. Subscribe for ongoing guidance on small business ownership and visit our website for exclusive content.

Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solution. Howard is a Measurable Marketing Solutionist with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. It's important to note that you don't need to carry the weight of figuring out your marketing strategy alone. Howard generously shares steps you can take to identify your ideal clients and the strategies to make them repeat customers. Tune in to learn the importance of meeting your customers where they are.   Resources Shared: Howard WolpoffProfit Master Business SolutionsHoward Wolpoff, MBA | LinkedInThryv

In this episode, Christine hosts a soulful conversation with Lynan Saperstein, Owner, CEO, and Chief Marketing Strategist of The Experience Experts. Lynan is a luxury marketing strategist who has been intuitively guiding the launchpads for retreat centers & boutique hotels to consistently get more bookings and revenue for over 12 years.Lynan and her team offer a comprehensive, full-service approach for all your digital marketing needs, including a high-converting & driving-traffic online presence, big-picture business growth strategies around the dynamic retreat & wellness market, and increased profitable lead generation. The end result is your property and brand transformed from being virtually unknown to a highly-coveted and booked-solid destination or experience. She is currently based in Colorado with her partner & new baby girl, sharing her online marketing wisdom and hosting entrepreneur immersions, Trailblazer's Retreats.Christine and Lynan discuss:What it takes to make living a location-independent lifestyle a realityHow Lynan brings intuition and expertise together to create unique marketing strategies for her clientsHow we can bring intentional and mindful travel experiences into our family livesOpportunities for families to travel and have transformational experiences togetherLynan's unexpected experience living in India and Thailand in 2020 and 2021Entrepreneurship as a pathway to growthJoin Christine now for this soulful conversation with Lynan Saperstein.

Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic.Join us. Work with Howard here: https://profitmasterbusinesssolutions.com/

In this episode Dan Cricks shares how using his direct response marketing techniques took one of his clients from zero to $2.1 million.Dan Cricks is the Founder and CEO of Results Marketing, LLC. He is a Business Coach and Consultant, Mastermind Coach, nationally known speaker and successful entrepreneur since 1981In 2002, he began helping other business owners and entrepreneurs take their businesses to new heights. Because of his extensive hands on experience he has been given the moniker of the “Been There, Done That Marketing Guru“.Dan is the Certified Independent Business Advisor for Northeast Ohio and currently provides business marketing advise and consultation to clients all over the world through the monthly marketing newsletters he writes.Dan has had the privilege of participating as a contributing author with two best selling authors: Dan Kennedy and Sydney Biddle Barrows in Uncensored Sales, Strategies. Dan also co- authored The Ultimate Success Secret with Dan Kennedy. He has been published in the Insider's Journal, an international business magazine and featured in “Magnetic Marketing for the Emerging Economy”.Dan hosts several local and national Dan Kennedy/Napoleon Hill style mastermind groups attended by business owners and professionals from all over North America, designed to assist them in taking their businesses to the next level.You can reach Dan by calling his office, 440-783-1651 or by emailing Info@GreatResultsMarketing.com.Click here for the transcript of the show.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/dan-cricks-chief-marketing-strategist-on-how-to-use-outrageous-marketing-to-grow-your-business

Howard Wolpoff is the Chief Marketing Strategist of Profit Master Business Solutions and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football.Small business owners hire Howard to rebuild their business confidence and competence to exceed expectations because most have a business in a state of chaos, are lacking guidance and are frequently overwhelmed. So he helps redirect energies, create accountability and accelerate performance, actually doubling their revenues….In the process, making them love their business again.He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders. He currently hosts Marketing Champions on DailyAdBrief.com. He is also the host of two podcasts, 30 Days of Marketing Mavens and Small Business Marketing - Then and Now. Born and raised in New York City, Howard moved to Jacksonville in 2007. He is married with three children and earned his MBA in Marketing from Fordham University.www.profitmasterbusinesssolutions.comhttps://www.linkedin.com/in/howardwolpoff/https://twitter.com/hwolpoffhttps://www.instagram.com/hwolpoff/Support the showif you enjoyed the show be sure to check out my info:https://app.wingcard.io/ROB3SA64

In this episode of Chasing the Insights, I talk to marketing strategist Howard Wolpoff. Howard talks to us about how and why we need to have measurable marketing. Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Currently, small business owners hire him to rebuild their business confidence and competence to exceed expectations because most have a business in a state of chaos, are lacking guidance and are frequently overwhelmed. So he helps redirect energies, create accountability and accelerate performance, actually doubling their revenues….and in the process, making them love their business again.

Christina del Villar, Founder and Chief Marketing Strategist at Christina Del Villar, LLC, shares how marketing can effectively build trust with senior executives, why marketing is known as the “arts & crafts department” and how this thinking can be reversed, and her advice to digital marketers just starting out. For more great content like this visit https://www.calibermind.com/ Learn more about Christina Del Villar Christina ‘s book on Amazon: Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy  

“Do your job” on the Daily Grind, your weekly goal-driven podcast. This episode features Kelly Johnson and special guest Nik Tsoukales. Tsoukales is the CEO and Chief Marketing Strategist at Realtop, a full service search engine marketing agency. Intro quote is by New England Patriots Head Coach Bill Belichick. S4 Episode 7: 06/28/2022 Featuring Kelly Johnson with Special Guest Nik Tsoukales Audio Credit Intro: Draw The Line Mastered by Connor Christian Follow Our Podcast: Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/ Twitter: @dailygrindpod https://www.twitter.com/dailygrindpod Podcast Website: https://direct.me/dailygrindpod Follow Our Special Guest: Website: https://www.realtop.com/ Twitter: @realtopdotcom https://twitter.com/realtopdotcom Instagram: @realtopdigital https://www.instagram.com/realtopdigital/ --- Support this podcast: https://anchor.fm/dailygrindpod/support

Episode #202 of That Entrepreneur Show- The podcast where founders of companies and brands share their entrepreneurial journeys, lessons learned, tips for success, and more each Friday since 2019.From Hardship to INC 5000 - Learn Nikitas aka Nik Tsoukales story this week, the CEO and Chief Marketing Strategist at Realtop, a full service search engine marketing agency.Nik started his sales and marketing career at the age of 18 as the youngest producing real estate agent in the city of Boston. After some very quick success he took his sales and marketing talent to the mortgage industry. He was awarded as a top mortgage executive in his rookie year placing him in the top 1% of mortgage executives before he turned 21. He then continued his career re-building failing call centers in that space and managing more than $200k a month in advertising spend.He then started his own financial services sales and marketing company in 2008 where he boot strapped his company to more than 3 INC 5000 awards for fast growing private companies in the United States and more than $50 million in revenue.Nik loves working with top entrepreneurs and named his marketing agency REALTOP to emphasize his “No piker” policy when working with clients. It's “dominate” or nothing at all for this clients!LinkedIn: https://www.linkedin.com/in/nikitast/Personal Website: https://kitcaster.com/nik-tsoukales/Company Website: https://www.realtop.com/ Listen to all episodes here: https://ThatEntrepreneurShow.Buzzsprout.comWebsite:  https://www.VincentALanci.com/YouTubeShow InstagramHost InstagramFacebookTwitterLinkedInFor Digital Editing Inquiries and Potential Podcast Guests: Email: PodcastsByLanci@Gmail.comAdventure by MusicbyAden | https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kulishow/happy-background-music-no-copyright-fun-roy

If you're in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people. Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through? My guest in this episode has found a way. Using a multichannel approach he's achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value. In this episode we'll step into his shoes and discuss exactly what was going through his head when he created the campaign. We'll do a deep dive and step-by-step we'll look at how he achieved success. Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective. They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

Kristine Jacobson is the CEO, Founder, and Chief Marketing Strategist at Conveyance Marketing Group, a Virginia-based consulting firm that helps entrepreneurs achieve measurable success through comprehensive marketing solutions. Kristine founded the company in 2009, bringing years of experience in the marketing field.  Before Conveyance Marketing Group, Kristine was the Vice President of Marketing for Surety and an independent consultant for various companies, including Concert Technology, Inc and Digicon. Currently, she volunteers her time as an Advisor for Loudon County Chamber of Commerce and Warriors4Wireless, a Board Member for the Fellowship of Christian Athletes, and an Instructor for Young Entrepreneurs Academy, Inc. In this episode… What are the top strategies for attracting and retaining top talent? And how should you plan to hire and strengthen your team during times of growth? Kristine Jacobson knows these challenges all too well. Her company, Conveyance Marketing Group, grew 65% in the last year alone. Amidst bad hires, adoption of virtual tools, and the difficulties of shaping a collaborative team during a pandemic, Kristine figured out what works in attracting and retaining “A players.” The key factors include intentional culture, team-building initiatives, and living out your core values. So how can you do this, too? In this episode of the Talent Wins Podcast, Chris Mursau is joined by Kristine Jacobson, CEO, Founder, and Chief Marketing Strategist at Conveyance Marketing Group, to talk about the best ways to hire (and keep) top talent — even when you're a growing company. Kristine discusses the recent challenges she's faced around hiring and recruiting, the tools she uses to improve the hiring process, and the no-fail strategies for strengthening your team through times of growth.

In the online space funnels are often talked about, but how do you know if your funnel is even effective, or if it's broken? Doug Greathouse is the Chief Marketing Strategist at SalesSite, and in this episode, he reveals what we as coaches need to know about funnels! **** I have an exciting opportunity for you, as I'm currently bringing business coaches on to my team! If you're a coach, or an aspiring coach who wants a done-for-you system to get clients (and results for those clients!) check out my free training at https://coachingbusinessboost.com/! 

Natixis Chief Economist Joe LaVorgna and SlateStone Wealth Chief Marketing Strategist Ken Polcari talk about how inflation is affecting the Fed and the market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nik started his sales and marketing career at the age of 18 as the youngest producing real estate agent in the city of Boston. After some very quick success, he took his sales and marketing talent to the mortgage industry.He was awarded as a top mortgage executive in his rookie year placing him in the top 1% of mortgage executives before he turned 21.He then continued his career re-building failing call centers in that space and managing more than $200k a month in advertising spend.He then started his own financial services sales and marketing company in 2008 where he boot-strapped his company to more than 3 INC 5000 awards for fast-growing private companies in the United States and more than $50 million in revenue.Nik loves working with top entrepreneurs and named his marketing agency REALTOP to emphasize his “No piker” policy when working with clients. It's “dominate” or nothing at all for this clients!Learn More: https://www.realtop.com/Influential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-nik-tsoukales-ceo-chief-marketing-strategist-at-realtop-a-full-service-search-engine-marketing-agency

Nik started his sales and marketing career at the age of 18 as the youngest producing real estate agent in the city of Boston. After some very quick success, he took his sales and marketing talent to the mortgage industry.He was awarded as a top mortgage executive in his rookie year placing him in the top 1% of mortgage executives before he turned 21.He then continued his career re-building failing call centers in that space and managing more than $200k a month in advertising spend.He then started his own financial services sales and marketing company in 2008 where he boot-strapped his company to more than 3 INC 5000 awards for fast-growing private companies in the United States and more than $50 million in revenue.Nik loves working with top entrepreneurs and named his marketing agency REALTOP to emphasize his “No piker” policy when working with clients. It's “dominate” or nothing at all for this clients!Learn More: https://www.realtop.com/Influential Influencers with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-nik-tsoukales-ceo-chief-marketing-strategist-at-realtop-a-full-service-search-engine-marketing-agency

Nik Tsoukales is the CEO and Chief Marketing Strategist at Realtop, a full-service search engine marketing agency. Nik started his sales and marketing career at the age of 18 as the youngest producing real estate agent in the city of Boston. After some very quick success he took his sales and marketing talent to the mortgage industry. He was awarded as a top mortgage executive in his rookie year placing him in the top 1% of mortgage executives before he turned 21. He then continued his career re-building failing call centers in that space and managing more than $200k a month in advertising spend. He then started his own financial services sales and marketing company in 2008 where he boot strapped his company to more than 3 INC 5000 awards for fast growing private companies in the United States and more than $50 million in revenue. Nik loves working with top entrepreneurs and named his marketing agency REALTOP to emphasize his “No piker” policy when working with clients. It's “dominate” or nothing at all for this clients!

“Middle Ground with JLE L.L.C.” Podcast welcomes Podcaster, CEO/Chief Marketing Strategist for Profit Master Business Solutions Howard Wolpoff, MBA as he shares his career journey and knowledge of Marketing for A Business & Sports Teams.

This is a replay of my April 6, 2020 episode with Ali Schwanke CEO/Founder at Simple Strat Sponsor The Jason Cavness experience is sponsored by CavnessHR. CavnessHR focus on your business, we've got to HR! CavnessHR delivers HR to companies with 49 or fewer people across the US. Did you know that small business loses an estimated $27 billion per year because of bad HR. This comes out to an estimated $10,000 per small business employee per year. Do you know that small business owners are spending an average of 25% of the time on HR. Time that would be better spent taking care of their employees, their customers and building a their business. Here at CavneessHR we want to say small business owners time and money. Sign up at www.CavnessHR.com or you can email me at jasoncavness@CavnessHR.com to learn more. We talk about the following Her two companies Simple Strat and BrandPlan How she hired her first person. Why people buy from people they trust Why is HR important Ali's Bio Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, a content marketing agency that helps B2B and SaaS companies break through the noise and get better results from their content marketing programs. She has 15+ years of experience in marketing, and as an entrepreneur -- Ali says she's had her fair share of HR wins and challenges! Learn how she puts strategy first, whether that's recruiting new employees or generating results for clients, PLUS best practices for your content to stand out from the competition. Ali's Social Media ● Website: https://simplestrat.com/ ● Free marketing resources: https://hubs.ly/H0nCQlp0 ● LinkedIn: https://www.linkedin.com/in/alischwanke ● Twitter: https://twitter.com/alischwanke ● Instagram: https://www.instagram.com/simplestrat/ ● YouTube: https://www.youtube.com/hubspothacks Ali's Advice I'd say advice for marketing right now. If you're listening to this right now, in our current situation, one of the best things you can do is revisit what your marketing calendar looks like for the next year. I think people right now are hoping this is a short term thing. Which hopefully it is, but it's certainly going to impact how we communicate with people long term. So I think people's inboxes are still going to be overflowing. I think we're still gonna be inundated with content as we move forward out of this. So pare down what you're doing to the most essential value and the unique value you that can drive for your customers and then make sure that you have a way to track that. That's your analytics conversation to make sure that you're seeing what's coming from your efforts.

Shauna is the Chief Marketing Strategist of Making Moxie . She wanted to create a more effective marketing solution for startups than the agency model, so she created herself a role as a fractional marketing director. Through this approach, Shauna has helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales. She is also the host of the Startup Renegades podcast, a raw conversation with founders about their business journeys and the growth strategies they've used to successfully scale their brands.

Seth Conner is a former United States Marine, CEO & Founder of Biotech Wellness, Chief Marketing Strategist at Social Brand Syndicate, and is a Psychedelic Intogration Coach at Executive Entheogen, found at sethconner.com. Seth is a coach with a unique approach to assist high performers reach their goals in life, relationships, & business. The post Episode 004 – Interview: Seth Conner first appeared on The Psychedelic Christian Podcast.

In this episode, I interview Shauna Armitage, the Chief Marketing Strategist at Shauna Armitage-Moxie, LLC, a marketing and advertising company based in Denver, Colorado, USA, guiding early-stage startups in building a marketing strategy that gets results. They teach founders how to own their brand, reach their audience and scale their startups through a holistic growth strategy.  Shauna was a freelance writer and director of digital content for a digital marketing agency. Unfortunately, she was fired for acting as an advocate for clients and staff. After several months of no work, she decided to start her own marketing and advertising company that is more ethical and aligned with her mission. Shauna decided to create custom marketing plans that are catered to a company's unique vision and goals. Starting the business was tough for Shauna, in her first year, she had a few clients but couldn't make a profit. However, it motivated her to do better and ended up growing her team members due to the increase of clients, so her company is now a six-figure business and definitely will grow much more. This Cast Covers: Guides small business owners and entrepreneurs in building a marketing strategy that gets results. Bridges the gap between freelancers and agencies by coming in and looking at marketing from a very high-level perspective. Emphasizes building strategy rather than picking one strategy at a time which doesn't get the company closer to its growth goals. How fractional marketing is a big step in propelling the business involving people who work across marketing channels and events. The role of a fractional marketing director is designed for early-stage startups that were not yet big enough for a full-time hire but wanted a dedicated team member to bring all the pieces together and drive brand growth. The importance of work-life balance and how it makes people more successful. How personal development is a great growth experience. The importance of consistency in all aspects of the business to establish awareness and build trust. Making the largest impact possible with big ideas and small budgets. Additional Resources: Shauna Armitage- Making Moxie, LLC Building a StoryBrand By Donald Miller How I Built This with Guy Raz Podcast ………………………………………… Quotes: “Success is being able to actually have a work-life balance.” – Shauna Armitage “You should be investing in advertising to help yourself go farther, and go faster.” – Shauna Armitage “You need to focus on the activities that are going to move the needle now.” – Shauna Armitage “A great growth experience is able to grow the team and develop as a person.” – Shauna Armitage “Showing up consistently in all aspects of your business is really the key.” – Shauna Armitage ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0

Patrick Tsang interviews Hussein Sayed, CNBC Arabia anchor for the Bursat Al Alam business and FXTM Chief Marketing Strategist. In his work, Hussein covers economic and financial data and all types of markets. As a public figure, he speaks about the use of social media. He shares advice for working in media, his perspective on the importance of learning, navigating life decisions, and taking on new opportunities. Additionally, he is a Chartered Financial Analyst and a member of the CFA Emirates. Learn more about Hussein Sayed: https://www.linkedin.com/in/hussein-sayed-cfa-2b07a710/ https://www.forextime.com/market-analysis/team/hussein-sayed https://twitter.com/husseinsayyed?lang=en

Become an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast.About this episodeIn this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. “We need to spend the time to market ourselves internally so that we can have more influence, be more recognized, to be able to showcase what we're doing, and therefore get the resources we need to continue on with the programs and the trajectory we're looking at." - Christina Del VillarWith a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.Key TakeawaysHow to leverage the G.R.I.T. Marketing Method to gain influence.How to be successful as an in-house catalyst for digital marketing change.How to grow your own career and your ability to influence your audience.How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.How to develop a Map of Influence that identifies all the ways you can make an impact.How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.Christina's acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)Connect with Christina del VillarCheck out her websiteFollow her on TwitterConnect with Christina on LinkedInLinks mentionedChristina's book : SWAY: GRIT Marketing Method to Gain Influence & Drive Corporate Strategy OracleAutodeskUdacityInterview with Kathleen BoothSlackDellDreamforceBill.comThank you for listening! If you'd like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 

Welcome back to Environmental Professionals Radio, Connecting the Environmental Professionals Community Through Conversation, with your hosts Laura Thorne and Nic Frederick! On today's episode, we talk with Amanda Roberts, Partner and Chief Marketing Strategist at Avid Core, a woman and minority owned strategic communications company about Public Engagement, Marketing, and Morel Hunting.   Read her full bio below.Special thanks to our recurring sponsor Dawson - https://www.dawsonohana.com/DAWSON is a Native Hawaiian global business enterprise serving Federal clients through construction, PTS and environmental services. Operating worldwide, DAWSON is headquartered in Honolulu, Hawaiʻi with offices across the U.S. Rooted in the Hawaiian values of aloha (embodying humility, respect, and compassion for all) and ʻohana (family), DAWSON carries forward a kuleana (responsibility) to benefit the Native Hawaiian community. DAWSON's environmental branch brings science, solutions, and sustainability to planning, compliance, munitions and remediation. With a permanent 8(a) status, DAWSON is the perfect solution to all of your business needs. Help us continue to create great content! If you'd like to sponsor a future episode hit the support podcast button or visit www.environmentalprofessionalsradio.com/sponsor-form  Showtimes: 1:04  Shout outs2:48  Nic and Laura talk about giving back to the community9:53  Interview with Amanda Roberts starts14:11  Amanda talks about public engagement31:29  Amanda discusses marketing strategies33:02  Morel hunting Please be sure to ✔️subscribe, ⭐rate and ✍review. This podcast is produced by the National Association of Environmental Professions (NAEP). Check out all the NAEP has to offer at NAEP.org. Connect with Amanda Roberts at https://www.linkedin.com/in/amandamarieroberts/ Guest Bio:Amanda co-founded Avid Core in 2020 with Virginia Quiambao Arroyo.  For more than a decade, Amanda has worked as a federal government contractor on a wide range of outreach and communications projects. Amanda managed a contract with the Department of the Interior for environmental collaboration and conflict resolution where Amanda led public involvement projects for environmental planning. She started supporting environmental planning with the U.S. Customs and Border Protection in 2018.Amanda grew up in Northern Virginia and currently lives in Fairfax with her husband and two young children.   Music CreditsIntro: Givin Me Eyes by Grace MesaOutro: Never Ending Soul Groove by Mattijs Muller Support the show (https://www.environmentalprofessionalsradio.com/sponsor-form)

Discover how our guests are honoring USA Heroes Learn about the 9/11 NEVER FORGET ExhibitFind out about the background and mission of Tunnel to Towers Foundation. Learn about the Southern California Railroad Museum (SCRM) exhibits. Obtain information regarding the Railway Museum Father's Day weekend event. Ed Presnillo is the Founder of Honoring USA Heroes. "Our country's freedom is paid for by the blood and soul of 6,987 US Military who paid the ultimate price since 9/11, in Afghanistan, Irag, Syria and in our home land. Their sacrifice is so that we can enjoy the lifestyle in America that other countries wish to have.  Many of our soldiers were young men and women who voluntarily joined leaving behind their families to fight for our constitutional democracy. Let us honor them for their service by  Donation as small as $25, Sponsorship and Adoption, so that they are "Never to be Forgotten". " Jack Oehm is a retired Battalion Commander from the New York City Fire Department, where he worked for 32 years. Jack was an off duty Battalion Chief on 9/11 and responded to the site that morning from home, where he supervised rescue and recovery for many months. Jack will be talking about the Tunnel to Towers Foundation which honors the sacrifice of firefighter Stephen Siller who laid down his life to save others on September 11, 2001. They also honor our military and first responders who continue to make the supreme sacrifice of life and limb for our country. Judy is Chief Marketing Strategist at Watermark Associates and will be talking about Southern California Railway Museum. Support the show: https://theanswersandiego.com/radioshow/8349 See omnystudio.com/listener for privacy information.

If you're in sales you know how important it is to have buy-in from prospects who are high on the corporate ladder. This includes Directors, VPs, and C-Level executives. Having a member of upper management on your side can make or break any deal. But, the problem is that these people are some of the most coveted prospects at any company. Every salesperson, marketer, and growth hacker is trying to get the attention of these people. Their inboxes and phones get pounded with emails and phone calls every day. So, with all that noise - how do you break through? My guest in this episode has found a way. Using a multichannel approach he's achieved 85% open rates and 40% reply rates from CEOs and CMOs at Enterprise level companies. His efforts generated millions of dollars in opportunity value. In this episode we'll step into his shoes and discuss exactly what was going through his head when he created the campaign. We'll do a deep dive and step-by-step we'll look at how he achieved success. Will Wang is the Chief Marketing Strategist at Growth Labz. Growth Labz helps businesses implement sales and marketing systems that not only brings them a steady flow of leads, but does so in a way that is cost and time effective. They are laser focused on getting results quickly (days, not weeks or months) and aim to be "cost neutral" within the first month. In fact, they only take on clients if we KNOW we can deliver a 10x ROI for them. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup --- Send in a voice message: https://anchor.fm/morgan-williams0/message

Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama. Have each episode delivered to your inbox by subscribing here: http://www.scalingupservices.com/subscribe

Today’s guest is Kristin Gallucci, Chief Marketing Strategist for United Franchise Group. United Franchise Group controls a variety of brands in the B2B and B2C space with the signage brand Signarama as its flagship. Our conversation with Kristin today is all about the marketing channels and organizational structure at United Franchise Group and Signarama more specifically. Our discussion begins with Kristin introducing United Franchise Group, the brands affiliated under its umbrella, the history of the company, and its strategies for acquiring new brands. From there, we get into the marketing strategies Signarama used during the pandemic and Kristin talks about their decision to leverage national television as well as a sponsorship deal with the World Axe Throwing Championship.

Welcome back to The Scuttlebutt Podcast! Tonight we have a very special guest, Seth Conner in the house!* thunderous applause*Seth is CEO & Founder of BioTech Wellness, Chief Marketing Strategist at Social Brand Syndicate, and is an Executive Entheogen Coach at https://www.sethconner.com/?fbclid=IwAR3_VW-BsickOQoi-GY0x9FS3mgPjSAWEchHGsrBIHR_IypASNHQn2JBMFYSeth is a Life & Business Coach specializing in assisting High Performing and Talented Leaders who have plateaued or hit a wall in either Business, Life or both. Seth leverages a unique blend of Psychedelic Medicine and practical application to assist these Talented Leaders who are struggling. The Purpose of the work is to remove blocks, increase internal bandwidth and implement creative solutions in 90 days or less so they can experience a new level of success in business and life.Connect with Seth:https://www.facebook.com/iSethConner https://www.facebook.com/SethExecCoachhttps://www.youtube.com/user/SethConnerdotcom.If you enjoyed this one, and want to hear more like it, join us on social media and let us know! Or maybe you just want to tell us how awful we are? Only one way to do it! Haha so let us know..As always, don't kill the messenger. ...Connect with Morpheus:@gamespainter723 - Instagram...Connect with Theron:@actioncamx - InstagramActioncamx - Youtube.Support Ski & Ride for a Curebit.ly/SkiRideCure.https://www.hermesauslander.com/podcast@the_scuttlebutt_podcast - Instagram@TscuttlebuttPod - Twitter@TheScuttlebuttPodcast - FacebookThe Scuttlebutt Podcast - Youtube (don't worry, we're working hard to get this all updated and looking pretty for you guys).Also, be sure to become members over on the website and follow the show's newest social media links! It really does mean a lot to us and gives you a ton more connection to us as we continue improving these shenanigans. Clicking that support link at the very bottom takes you straight to our Patreon as well, which if you do decide to join, will REALLY make a difference for us over here, and give you a ton of bonus content. Win/win if you think about it, and pretty soon, there's going to be a lot more winning content added over there for the super generous bunch of you. Thanks a million times over! There's also our PayPal if you'd just like to drop a few bucks in the tip jar or help us with the whiskey fund. Much love everyone

In this episode I speak with Ms. Sandra Holtzman.  Sandra is an award-winning Copywriter and Chief Marketing Strategist at Marketing Cures.  She is also an educator who has taught Marketing & Entrepreneurship at FIT, NYU and Kauffman.  She is the co-Author of: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*T Guide for PhDs, Lab Rats, Suits, and Entrepreneurs.   The Spun Today Podcast is a Podcast that is anchored in Writing, but unlimited in scope.  Give it a whirl.    Twitter: https://twitter.com/spuntoday Instagram: https://www.instagram.com/spuntoday/ Website: http://www.spuntoday.com/home Newsletter: http://www.spuntoday.com/subscribe   Links referenced in this episode: Check out Sandra’s book: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*T Guide for P.H.Ds, Lab Rats, Suits, and Entrepreneurs: https://www.amazon.com/Lies-Startups-Themselves-Avoid-Marketing-ebook/dp/B0096XJ8BE/ref=sr_1_fkmr0_1?dchild=1&keywords=Lies+Startups+Tell+Themselves+to+Avoid+Marketing%3A+A+No+Bullsh*T+Guide+for+P.H.Ds%2C+Lab+Rats%2C+Suits%2C+and+Entrepreneurs&qid=1606084813&sr=8-1-fkmr0   Check out Sandra’s latest venture: https://marketingcures.com/   https://marketingcures.com/blog/ https://www.facebook.com/MarketingCures/?ref=bookmarks   Here’s a special offer from Sandra: My colleague, Franne McNeal, and I have developed a winning formula for small business owners to grow their businesses. This is especially important now during COVID times. So many small business owners work alone and are feeling even more isolated and stressed than ever now. They say it takes a village to raise a child (African proverb). Well it also takes a village to support a growing business as well. You can create your personalized village to support you growing your business. 95% of your success or failure is determined by the people you habitually associate with*. Franne and I will put you in touch with the right people to ensure your success.   Marketing Cures GPS is a mastermind group with peer-advisors who, with you, will provide the structure, support and cheerleading to grow your business while you help them grow theirs. Bonds are developed during GPS that will far outlast the program and not only help your business but change your life as well. Cohorts for 2021 are forming now! Which criteria for inclusion does your company fit into?   Group 1:Entrepreneurs who are working on their prototype, just starting their business or been in business less than a year. Group 2:Entrepreneurs who have a business (at least 1 year in business, at least 1 full time employee, at least $75,000 in annual revenue).  Group 3:Entrepreneurs who have a business (at least 2 years in business, at least 4 full time employees, at least $250,000 in annual revenue). Group 4:Entrepreneurs who have a business (at least 3 years in business, at least 10 full time employees, at least $1,000,000 in annual revenue).   Details: Each cohort will run one year, meeting one-time a month for 3 hours. There will be accountability partners and assignments between meetings. The reduced fee for the Covid cohorts is $900.   APPLY NOW FOR A COMPLIMENTARY INTERVIEW TO SEE WHERE YOU FIT INTO THE GPS SUCCESS STORY - And we will send you one of our proprietary DIY self-audits. Learn more https://offer.marketingcuresgps.com/offer   Why you should choose GPS**: Together we have over 30 years' experience as serial entrepreneurs, adjunct faculty, DBA in entrepreneurship, numerous publications, speaking engagements and a track record of generating over $1 billion in revenue for our collective clients. *Harvard University Dept. of Psychology Study ** Kaufmann Foundation FastTrac Program Facilitators & Coaches * Goldman Sachs 10,000 Small Businesses Program Facilitator * Tory Burch Foundation Program Facilitator * British and Canadian Consulate companies doing business in the United States - Consultant * Fashion Institute of Technology Design Entrepreneurs Mini-MBA Program Mentor * Eugene Lang Entrepreneurship Center at Columbia University Program Mentor To Your Success Sandra   Instructor Spotlight: Sandra Holtzman: https://blog.fitnyc.edu/hottopicsinsider/2019/10/24/instructor-spotlight-sandra-holtzman/   Interested in the FastTrac course?  Check it out here: https://www.fasttrac.org/   Here’s where I signed up via NYC Business: https://www1.nyc.gov/nycbusiness/article/fasttrac   Check out Steven Pressfield’s; The War of Art: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026/ref=sr_1_1?crid=AEBJIM25H7J&dchild=1&keywords=steven+pressfield+s+the+war+of+art&qid=1606084906&sprefix=steven+pressfield%2Caps%2C1282&sr=8-1   Check out Stephen King’s; On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375/ref=sr_1_2?crid=13VHYAXJ8RAC4&dchild=1&keywords=on+writing+stephen+king&qid=1606085013&sprefix=on+writing%2Caps%2C185&sr=8-2   Check out The Creative Penn: https://www.thecreativepenn.com/   My expert opinion ep#13: Iron Solomon + ms fit+ jai! New insider secrets! Battle rap jobs exposed!: https://youtu.be/woqKJ2HuS_w   Check out all of the Spun Today Merch, and other ways to help support this show! https://www.spuntoday.com/support   Check out my Books: Make Way for You – Tips for getting out of your own way & FRACTAL – A Time Travel Tale http://www.spuntoday.com/books/ (e-Book & Paperback are now available).   Fill out my Spun Today Questionnaire if you’re passionate about your craft.  I’ll share your insight and motivation on the Podcast: http://www.spuntoday.com/questionnaire/    Shop on Amazon using this link, to support the Podcast: http://www.amazon.com//ref=as_sl_pc_tf_lc?&tag=sputod0c-20&camp=216797&creative=446321&linkCode=ur1&adid=104DDN7SG8A2HXW52TFB&&ref-refURL=http%3A%2F%2Fwww.spuntoday.com%2Fcontact%2F   Shop on iTunes using this link, to support the Podcast: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?genreId=38&id=27820&popId=42&uo=10   Shop at the Spun Today store for Mugs, T-Shirts and more: https://viralstyle.com/store/spuntoday/tonyortiz   Outro Background Music: https://www.bensound.com   Spun Today Logo by: http://pcepeda.com/   Sound effects are credited to: http://www.freesfx.co.uk   Listen on: iTunes | Spotify | Stitcher | Pocket Casts | Google Play | YouTube

Data driven approaches are great for creating logical predictions for how customers will interact with content. However, people are not cut and paste. It's time to take a more personal approach and think like the customer. A Marketing Leader, Strategist, Artist, Writer, Speaker, Fractional CMO, Founder of The ABM Journal, Founder and Chief Marketing Strategist at MESH Interactive Agency, Bill Schick, shares his knowledge of customer viewpoint.   Takeaways: Following a very rational data approach to marketing runs the risk of going down the same path as competitors. There is no one forum to marketing success. Try adding a humanistic approach to marketing. People want to know who is on the company's team and why you created what you have created. Present data or a view that those who have financial jurisdiction respect above their own. This will promote alignment and overcome any preconceived views the individual may have about something. Don't be afraid to be experimental when it comes to account based marketing. Try creating a strategy that has an unexpected angle that relates to the conversation and their work reality. Create experiences that teach or that have interactive components. This allows sales representatives to have a more personal connection early on to start the conversation with customers. Career advice: Don't feed into the fear of risk. Make the jump!   Links: LinkedIn: https://www.linkedin.com/in/founderandcdo/ Twitter: https://twitter.com/BillSchick MESH Interactive Agency: https://www.meshagency.com The ABM Journal: https://www.theabmjournal.com Tom Hessen Episode: https://www.hardcorpsmarketing.com/e/true-buyer-intent-discovery-tom-hessen-hard-corps-marketing-show-220/   Busted Myths: Not everybody can be in marketing. It takes a special kind of person to do the digging and be creative!   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/1xR6ayOluzU

Howard the Chief Marketing Strategist of Profit Master Business Solutions tells you how to increase your leads, sales and revenue. You can check him out at https://ProfitMasterBusinessSolutions.com/  

In episode #9 of The Hormone P.U.Z.Z.L.E Podcast, our guest Nathalie Carpenter talks about fertility nutrition More about Nathalie: Nathalie Carpenter is the Chief Marketing Strategist and Founder of Well + Luxe, as well as an infertility awareness change-maker, speaker, writer, and blogger at Fertilust. Nathalie has 19+ years of luxury brand marketing and communications experience working with brands including Audi, Mercedes-Benz, Ferrari, Highgate Hotels, Grey Goose Vodka, and Red Bull to name a few. As a result of her experience with infertility and passion for health, she pivoted her love of marketing to wellness and nutrition and supporting the infertility community. Nathalie holds a Plant-Based Nutrition Certification from eCornell, is Nutritious Life Certified, and is a Board Certified Holistic Health Practitioner. Thank you for listening! Follow Nathalie on Instagram - @fertilust More information about Nathalie HERE. Follow Coach Kela on Instagram - @kela_healthcoach Get your FREE Fertility Meal Plan - www.coachkela.com For sponsorship opportunities, email HPS Media at podcast@coachkela.com.

Nathalie Carpenter is the Chief Marketing Strategist and Founder of Well + Luxe, as well as an infertility awareness change maker, speaker, writer and blogger at Fertilust.Our conversation starts with nourishing yourself, first thing in the morning. We chat also about being of service, giving back, and providing your good whatever that looks like.Nathalie also chats about COIVD homework and I love this idea. The world has changed so much! If part of what you are working on is anti-racism and learning more about how to have difficult conversation, listen to this podcast.Nathalie and I both CHALLENGE you to start your day with giving back! We can wait to hear what happens.READ THE FULL SHOW NOTES: https://www.carlacontreras.com/podcast/nathalie-carpenterPlease tag us @chefcarla_c and @fertilust on Instagram so we can continue the conversation and you can share with us, if you do the giving back challenge! Use the hashtag #cookingisthenewhealthyI can’t wait to hear your thoughts!Eat Well,xo Chef Carla

Seth Spears is the Co-founder, CTO and Chief Marketing Strategist at Wellnesse, a personal care line of products crafted from the highest quality ingredients. Seth is also the Chief Marketing Officer at Wellness Mama, the top ranked health and wellness website for moms and families. After his wife started Wellness Mama as a blog in 2009, Seth has successfully grown the page to over 10 million monthly pageviews. Seth also runs his own digital marketing consultancy called Spears Marketing, which specializes in generating new customers using online strategies. He holds a degree in Business Administration, Marketing, Management from the Franciscan University of Steubenville. In this episode… The rapid growth of online businesses—including successful blogs—over the last couple of years means that there is now more competition than ever in the e-commerce industry. Because of this, it is crucial for entrepreneurs to think outside of the box when it comes to marketing tactics in order to grow their audiences and boost their businesses. According to online business owner Seth Spears, one of the best ways to do this is to build a strong personal brand that stands out from the competition. His advice? Find your unique selling point, learn how to be a good storyteller, and make time to connect with your target audience. Seth Spears, the Co-founder, CTO, and Chief Marketing Strategist at Wellnesse, joins host Eric Stopper in this episode of Buy Box Experts to share his best strategies for building a powerful online brand. Seth talks about the ins and outs of running an online business with his wife, Katie, and shares his advice on how to balance quantity and quality in the blogging space. Stay tuned.

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. Blog link: https://blog.engati.com/ | Subscribe now. Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions talks about Engaging Digitally on Engati CX. If you like the video, please subscribe to the channel, so we could keep producing more content like this! Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ #HowardWolpoff #EngatiCX #EngagingDigitally

 Today our special guest is Howard Wolpoff who will share with us How to Prepare for the Post Covid 19 Economy… with strategies that you can implement to restart your business and resume generating revenues from places you had not done before. We will discuss The value of building strong business relationshipsHow your website truly needs to be an operational sales tool and not a digital brochureHow your pricing strategy could put you on the fast lane to recovery and beyond.Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions.  He is marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Support the Show.

  Today our special guest is Howard Wolpoff who will share with us How to Prepare for the Post Covid 19 Economy… with strategies that you can implement to restart your business and resume generating revenues from places you had not done before.  We will discuss The value of building strong business relationshipsHow your website truly needs to be an operational sales tool and not a digital brochureHow your pricing strategy could put you on the fast lane to recovery and beyond. Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions.  He is marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.  

  Today our special guest is Howard Wolpoff who will share with us How to Prepare for the Post Covid 19 Economy… with strategies that you can implement to restart your business and resume generating revenues from places you had not done before.  We will discuss The value of building strong business relationshipsHow your website truly needs to be an operational sales tool and not a digital brochureHow your pricing strategy could put you on the fast lane to recovery and beyond. Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions.  He is marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.  

  Today our special guest is Howard Wolpoff who will share with us How to Prepare for the Post Covid 19 Economy… with strategies that you can implement to restart your business and resume generating revenues from places you had not done before.  We will discuss The value of building strong business relationshipsHow your website truly needs to be an operational sales tool and not a digital brochureHow your pricing strategy could put you on the fast lane to recovery and beyond. Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions.  He is marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.  

On this episode of the Jason Cavness Experience we talk to Ali Schwanke CEO/Founder at Simple Strat cavnessHR website: https://www.cavnessHR.com Jason's email: jasoncavness@cavnessHR.com @cavnessHR  across social media @jasoncavnessHR across social media We talk about the following Her two companies Simple Strat and BrandPlan How she hired her first person. Why people buy from people they trust Why is HR important Ali's Bio Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, a content marketing agency that helps B2B and SaaS companies break through the noise and get better results from their content marketing programs.  She has 15+ years of experience in marketing, and as an entrepreneur -- Ali says she's had her fair share of HR wins and challenges! Learn how she puts strategy first, whether that's recruiting new employees or generating results for clients, PLUS best practices for your content to stand out from the competition. Ali's Social Media Website: https://simplestrat.com/ Free marketing resources: https://hubs.ly/H0nCQlp0  LinkedIn: https://www.linkedin.com/in/alischwanke Twitter: https://twitter.com/alischwanke Instagram: https://www.instagram.com/simplestrat/ YouTube: https://www.youtube.com/hubspothacks Ali's Advice I'd say advice for marketing right now. If you're listening to this right now, in our current situation, one of the best things you can do is revisit what your marketing calendar looks like for the next year. I think people right now are hoping this is a short term thing. Which hopefully it is, but it's certainly going to impact how we communicate with people long term.  So I think people's inboxes are still going to be overflowing. I think we're still gonna be inundated with content as we move forward out of this. So pare down what you're doing to the most essential value and the unique value you that can drive for your customers and then make sure that you have a way to track that. That's your analytics conversation to make sure that you're seeing what's coming from your efforts.   See acast.com/privacy for privacy and opt-out information.

In this episode, Joy Ugi, Founder and Chief Marketing Strategist of Hella Good Marketing, outlines knowledge bombs and tactics from her marketing master classes she teaches at General Assembly. She also talks through different struggles she faces in the industry, being a young agency, and where she gets her relentless drive from. This is a fantastic episode for anyone interested in marketing or starting their own digital marketing agency. __________________________________________________ We take a conversational approach with all of our guests. It’s our hope that you can draw inspiration from these stories and apply the tips they share in your own journey to success. 

Do you have a fresh new business you would like to see grow and thrive? Or is your mature, existing company ripe for scaling up? What steps and processes will you put in place to grow at the right pace for your resources? And, how can you be sure you are conveying a cohesive brand message that is a direct reflection of your core value statement? By partnering with an experienced marketing strategist you can trust: that’s how.    Host, Mary Foley speaks with Lizy Freudmann owner and Chief Marketing Strategist at One More Thing LLC, a data-driven marketing company that puts the fun in marketing fundamentals. In 2008, just after the recession hit, Lizy knew she wanted to forge her own path and become an entrepreneur but she wanted to minimize her risk. A mentor recommended she invest in herself instead of building someone else’s business. Her distinctive process for scaling and extensive knowledge of leveraging new opportunities led her to develop marketing strategies for big brand names such as Nike and Bloomberg. During this conversation, Lizy shares her unique perspective and offers guidance on the best way to scale a business while maintaining the level of customer attention your clients deserve. Plus, you should consider the new B Corp certification for your service-based business.    Listen and Learn: How to approach growing and scaling a business Visualizing what growth looks like for your business How to take a holistic view of your business How to discover what it is you don’t know and recognize possible missed opportunities Assembling the right team to make your mission a reality The benefits of empowering and trusting the team you put in place Rethinking market research and data analysis The importance of creating a cohesive brand message based on your product’s core value statement Mistakes small business owners make when trying to scale The issues that can arise from aggressive growth strategies The two types of B-Corps and how to become certified   One More Thing LLC Website Lizy@onemorethingllc.com Certified B Corporation Website

The usefulness or uselessness of AI & Employment branding in Recruiting.  Today’s Quote:  "This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing."  - Robert Scoble Guest Bio: MJ Shores is a Chief Marketing Strategist and technology trends analyst. With a rich and diverse professional background in public policy, business, and technology, she is sought out for her far-reaching, cross-industry and cultural insights. MJ has been a panelist and keynote speaker at industry and special interest events around the globe. She has been featured  in Business Week, Financial Times, Wall Street Journal, MSNBC, China Post, and other media.   MJ developed her expertise through a career that spans working as a policy analyst at a think tank, serving in leadership roles at top global business schools (e.g., Wharton School of Business, UCLA, University of Moscow – Russia), and leading marketing efforts at technology firms (e.g., SaaS software, digital streaming or OTT), and others. She is involved in the local business community, where she is an acting Senior Strategic Advisor for Executive Next Practices (ENP). Show Highlights: The role AI plays in employment branding & hiring What works & what doesn’t  A road map of where & how to invest your time  Problem: Challenges: What is the relationship between AI & employment branding? Your brand is created by the experience people have with your brand. AI helps you determine the truth between your perspective and what the market thinks.  How you brand your company and serve your prospects.  Where is it working? Routine functions *** open up time for HR to engage with People *** Extracting data Automated process for scheduling & auto response Monitoring your brand for good/bad feedback  Where does it now work? Tasks that require judgement Inferences between intent and keywords Still really in beta, not quite ready for primetime Rick’s Input: Administrative tasks Resume screening- Both fail here Does not engage people Solutions: How to best use AI Roadmap Spend $ on Training HR to identify and use technology.  Rely on IT to identify and recommend tools. But IT does not understand Recruiting problems Start with a simple chatbot to automate scheduling and response to website querrys/candidate questions Social listening tools- candidate identification/sourcing Red flag/background check piece as a final step ethics & morality of this step Rick’s two cents AI cannot replace human interaction! You still need to pick up the phone and find out the truth Do NOT rely on tools or resumes to filter people in our out! Key Takeaways: Brands are No Longer Owned by Companies (in an era of skepticism of companies and traditional marketing, the voice of potential candidates and the public are central to your brand) AI Enhances the Candidate Experience & Talent Acquisition AI Will Enable HR to Become Human Again

It’s episode 5 of case acceptance season. This week George interviews Charles Biami, Founder and Chief Marketing Strategist at Driven Dental Implant Marketing, Charles specializes in high value implant patients who require a more extensive treatment plan. The conversation covers Charles’ marketing approach to case acceptance and he goes in to detail about how he coaches teams to handle higher value cases and be motivated to adopt new strategies. Charles also talks about the best practices when on the phone to patients the pitfalls of working with the high end of risk reward patients. With a huge bank of personal knowledge, Charles plies us with endless nuggets of insight in this jam-packed episode of Shared Practices.   :: Sponsors ::   Blue Sky Bio -  Download the revolutionary free implant planning software Find out more about discount on pair Q-Optics loupes Email: SP16 to sales@q-optics.com   :: Topic Time Codes ::   Start – 02:00: Intro 02:01 – 04:41: Charles talks about his background and what he does. 04:42 – 10:57: The marketing perspective, patient differentiation and what is a lead? 10:58 – 15:14: The coaching process, presenting affordability and financial options. 15:15 – 18:53: Best practices for booking a consultation. 18:54 – 21:05: Patient experience and motivation. 21:06 – 26:24: How to handle ‘the cost conversation’. 26:25 – 30:29: The pitfalls of high-end treatment conversion. 30:30 – 34:27: Categories of implant patients and framing the solution. 34:28 – 39:45: Making the most of a campaign and incentivizing your team. 39:46 – 42:20: Numbers to pay attention to and managing expectations. 42:21 – 44:15: Final conclusions 44:16 – End: Outro

I'm excited to welcome a close friend of mine, Charles Biami, onto the podcast to talk about how you can attract and convert high-value implant patients to your practice by combining Google Ads and Facebook. Charles is the Founder and Chief Marketing Strategist of Driven Dental Marketing, a dental marketing agency that focuses on helping dentists attract and convert high value dental implant patients. Charles works with dentists to help them develop a digital marketing campaign that helps them stand out in their market and attract patients looking for high-value treatment such as dental implants, full mouth restoration and more. On the podcast we discussed: Charles' story about how he developed his digital marketing skills to the steps he took to launch Driven Dental Marketing What makes digital marketing one of the best returns on investments for dental practices An insight into the impactful results that dental practices have witnessed when working with Driven Dental Marketing Why Google Ads is so powerful and effective Why your practice should implement Google Ads into your online marketing strategy How to laser-target your ideal audience using Google Ads Using Google to target people who are actively searching for dental implants The importance of designing an implant landing page that effectively convinces potential patients that your practice is right for them How to optimize your landing pages The benefits of virtual consultations and how it can help increase your conversions The pros and cons of Facebook Advertising Vs. Google Ads Why you should position yourself as an authority on multiple channels How Google and Facebook can work together to help build authority and drive more patients to your practice Using Facebook retargeting to extend your reach and encourage people to enter your sales funnel Driving more traffic to your landing page URL using Facebook Live Utilizing Google Display campaigns to retarget warmer leads How to increase conversions and transform leads into paying clients For more information head to deliveringwow.com/128 

Sam Robson is the CEO, founder, and Chief Marketing Strategist at SamRobsonMarketing.com. He has been around and involved in the health and fitness industries since 2008. Sam is committed to providing the highest possible level of service, writing, consulting, and marketing expertise to his clients, helping them dramatically increase their revenue from their email marketing program, not only increasing their bottom lines, but also enabling them to reach and impact more people and change more lives.

In this week’s episode, StartEngine’s Kinsey Cronin, Director of Business Development, is joined by Alex Nascimento, UCLA professor and Chief Marketing Strategist at 7CCInvest. Join Kinsey and Alex as they discuss the Tezos backlash as well as the Bitfinex and Tether controversy and what Bitcoin’s price manipulation means for exchanges.

Karl Boehm is the Founder & Chief Marketing Strategist of Spiral Marketing, who develop high impact marketing plans and brand strategies that help clients get more leads and sales online. It's vital for lawyers to think about advertising and marketing, especially solo practitioners, because we have to constantly sell ourselves – and, in today's world, that often means learning how to market online.   Karl is also host of The Spiral Marketing Podcast, which explores the human side of marketing-communications with expert guests. Topics are immediately actionable and built to inspire marketers, entrepreneurs, communications professionals, and creative business-minded people alike!   Resources: Learn more: https://spiralmarketing.com/ (SpiralMarketing.com) | Facebook | Twitter | Instagram Listen to The Spiral Marketing Podcast Connect with Karl on LinkedIn Hatchbuck - Simple CRM for small businesses Nimble - Good CRM for solo practitioners (that connects with social) Read: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide   If you've enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. --   Thank you to our sponsors! Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle Production & Development for The Law Entrepreneur by Podcast Masters

Grab your headphones—and maybe a beer. Prefer wine? We can do that, too. We're happy to introduce the first episode of a new podcast, which we're calling the LSB Marketing Toddcast, hosted by our very own Todd LaBeau. For the first Toddcast, Todd's guest is Lindsay Ferris, SVP and Chief Marketing Strategist here at LSB. What you'll find in the episode The notion of ad formats is dying. Sure, you may see some :30 TV commercials, print ads, or banner ads. But they're not driving what we do anymore. In the past, a a client would come to an agency with a specific need: We need a TV spot. It will have a beginning, middle and end and a clear call-to-action. Now? There's an explosion of channels. Apps, branded content, social media content ... there are so many ways to consume media and content, those old formats are hardly relevant. What will happen if the advertising industry doesn't change? Well, just look at the music industry for a tip. So what are some of the ways things are different? Co-creation of content Start by thinking about what American Express did with Seth Meyers. Consider Stephen Colbert's brand integrations. Because while traditional formats may be disappearing, brands still need to market themselves. But they need to find new ways of doing so. Paid, earned and owned media Traditional campaigns relied heavily on paid media—they were often almost 100 percent reliant on paid media. Your classic paid advertising placements. Modern campaigns, however, use earned and owned media aggressively, as well. What's earned media? It includes traditional PR, as well as more organic impressions that appear on channels you don't control, including social media. Owned media are the channels a brand controls—websites, apps or blogs. The critical mass comes when brands use these three media types symbiotically. The idea. AKA Story-doing, not story-telling. What really drives a modern campaign is an idea. Not a tagline. An idea like: What if you could stay the night inside a Van Gogh painting? That's an idea. It's not just a story you tell, it's a story you do. Modern campaigns essentially should be story-boarded. What's your social object? What kind of media coverage (earned media) can you garner about said object? Don't forget trade media. How can you use paid support to drive more traffic to your earned media hits? What's next—can you leverage your owned channels to support the campaign? Yes, this can be scary. There's freedom in modern campaigns. But freedom can also be terrifying. The important thing to remember is that these ideas don't need to cost millions of dollars.

Brandon Dempsey carries titles like Founder, Partner & Chief Marketing Strategist at goBRANDgo! but mostly he's an entrepreneur. He joins the Hard Way MBA for a great discussion about... Being the most energetic dude I know. How does Brandon keep a super high energy level that allows him to run a company, an Iron Man and travel the world? Transparent business practices that would scare most business owners are the norm for Brandon. He shares with us how being extremely open and candid are fundamental to his business success. The power of defining your company around the results you produce rather than what you do to produce it. Please let Brandon know what you've taken away from this conversation that you'll put in to action today. Email: bdempsey@gobrandgo.com Twitter: @brandondempsey Brandon, thanks again for sharing so much with me personally and now all the listeners at Hard Way MBA!

WOMB1 Show Notes as Downloadable pdf NEW Book Word of MOUSE - Today's Word of Mouth Marketing:  How to Use Social Media in Small Business for Take-it-to-the-BANK Results Available on Amazon on 11/12/13. That's Tuesday, Nov. 12 Online Book Launching Party 11/12/13, 1-3 PM Pacific Standard Time Amazon purchases on 11/12/13 get FREE social media marketing consultation for their business   Welcome to episode one of the Word of MOUSE Blog Show; an introduction to our show. I'm your host, Viver Israel, Founder and Chief Marketing Strategist of MIYPmarketing. That's M-I-Y-P as in Money in Your Pocket Marketing. What if . . . the customers / clients who need what you do in your business came flocking to your storefront, or Website? What difference would that make in your life? What difference would that make in your finances? What would your business look like if that happened? Does this sound like a fantasy, because it’s not what you are currently experiencing in your business? The ability to bring that image much closer to a take-it-to-the-bank reality can rest in a simple shift of how you develop your marketing messages and where and how those messages are delivered. This shift that will result in:  Many more potential customers discovering that your business exists More of those prospects who have newly discovered your business wanting to learn more about what you have to help them Developing those new potential customers into paying customers Getting more referrals from both happy customers and happy “followers” of your business’ informational content ‘Word of MOUSE’ is today’s “word of mouth” marketing. This electronic re-expression of word of mouth travels at far faster speeds and is available for viewing, reviewing and interpretation at the incredible speed of today’s technology. I am on a mission to revolutionize how small businesses develop their marketing messages to achieve those results for small business owners, like you! So why call it Word of MOUSE ? Word of MOUSE is today's electronic, online social networking and mobile device sharing of word of mouth also known as word of mouth marketing. It's true! Word of mouth has gone electronic. Word of mouth has always been among the strongest forms of marketing. In today's market, Word of mouth is no longer only a one-to-one or one-to-few sharing of a positive, or negative experience with a merchant. Word of mouth marketing is now, more often than not, a one-to-many, and many-to-many sharing via social media/social networking. Word of mouth marketing is now email; it’s online customer review sites. It’s consumers responding to articles/posts on blogs saying what they like and do not like about things, products, services, and businesses. It’s consumers publishing their opinions on your business blog, if you have one. If you don’t allow comments on your business blog, consumers will post their thoughts on Facebook, and/or Twitter, and/or LinkedIN, and/or Yelp, and/or via a text message to friends, and/or on a consumer blog. Word of mouth has become “Word of MOUSE” . . . communication to many via one, or more, electronic mediums! The word of MOUSE blog show is one way I can share our work with you, the small business owner. Readers of our new book Word of MOUSE - Today's Word of Mouth Marketing can also use this podcast and blog as a place to pose questions and communicate with other small business owners working toward those take-it-to-the-BANK results. The word of mouse book will be available on Amazon on 11/12/13. That's Tuesday Nov 12. There will be an online book launching party from 1-3 PM Pacific Standard Time. As a book launch BONUS, anyone purchasing the Word of MOUSE book from Amazon on Tues Nov 12 is eligible for a FREE social media marketing consultation for their business. I just finished saying how social media, when used effectively and strategically, is an incredible marketing tool for small business ...