AMA Marketing / And with Bennie F. Johnson

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In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.

Bennie F. Johnson


    • Jun 11, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 34m AVG DURATION
    • 54 EPISODES


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    Latest episodes from AMA Marketing / And with Bennie F. Johnson

    Building the space for innovation and creating environments to inspire

    Play Episode Listen Later Jun 11, 2025 21:15


    Matt Witt, National Digital Experience Leader of Deloitte Digital joins AMA's Bennie F. Johnson to talk about the value of building a space for innovation and creating environments to inspire, the importance of design thinking, and finding the objective space

    Why every brand needs its legends and lore

    Play Episode Listen Later Jun 11, 2025 22:28


    Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.

    Kevin Babcock, Head of Creative Partnerships, Google

    Play Episode Listen Later Jun 11, 2025 22:18


    Kevin Babcock, Head of Creative Partnerships for Google joins AMA's Bennie F. Johnson to talk about the creator economy, why brands need to maximize awareness, and how brands can bring together generations.

    Lena Petersen, Chief Strategy Officer, Sugar23

    Play Episode Listen Later Jun 11, 2025 22:55


    Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what's needed today.

    ama chief strategy officer petersen sugar23 bennie f johnson
    From Ding Dongs to NASA and the homogeny of design

    Play Episode Listen Later Jun 4, 2025 38:47


    Rebekah Pagis, President of Design Bridge, joins AMA's Bennie F. Johnson to talk about the importance of brand core, the excitement of branding a rocket ship, and why brand work needs to evolve.

    Human intelligence, ethical leadership, and why the fundamentals remain

    Play Episode Listen Later Jun 4, 2025 39:52


    Dr. Rajesh Bagchi, the R.B. Pamplin Professor of Marketing at the Pamplin College of Business, Virginia Tech, joins AMA's Bennie F. Johnson to talk about AMA community, human intelligence, ethical leadership, and why the tools might change but the fundamentals remain.

    Finding talent, tackling risk aversion, and the necessity of curiosity

    Play Episode Listen Later Jun 4, 2025 36:50


    Jason Brown, CEO of Pearlfisher, joins AMA's Bennie F. Johnson to talk about finding talent that exceeds you, tackling risk aversion, and why curiosity and faith are both necessary

    Leaning into luck, measuring authenticity, and culture as a skillset

    Play Episode Listen Later Jun 4, 2025 41:28


    Donna Sharp, Managing Director for MediaLink and current partner at United Talent Agency, joins AMA's Bennie F. Johnson to talk about why it's important to lean into luck, why we should measure authenticity, and why culture is a skillset.

    Global impact of marketing, making marketing better, and the circular economy

    Play Episode Listen Later Jun 4, 2025 39:57


    Alexis Eyre and Paul Randle, AMA's 2024 Berry Book Award and authors of the book, “Sustainable Marketing: The Industry's Role in a Sustainable Future”, join AMA's Bennie F. Johnson to talk about the global impact of marketing, why we all need to make marketing better, and the circular economy.

    Journey to transformation, evolution, and growth mindset

    Play Episode Listen Later Jun 4, 2025 29:03


    Kate Price and Adam Tremblay of Prophet join AMA's Bennie F. Johnson to talk about transformational journeys, how marketing teams collaborate and how thoughts are evolving around a growth mindset.

    Helping others, a convergence of marketing worlds, and supercharging your work

    Play Episode Listen Later Jun 4, 2025 41:52


    Dov Hoffman, Vice President, B2B Marketing, Weber Shandwick, joins AMA's Bennie F. Johnson to talk about the importance of helping others, a convergence of marketing worlds, and why understanding your core principles can supercharge your work.

    Broad role of the CMO, unlocking challenges, and understanding the business

    Play Episode Listen Later Mar 31, 2025 43:13


    David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.

    Moments of aha, creative destruction, and applying the so what

    Play Episode Listen Later Mar 31, 2025 49:19


    Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, joins AMA's Bennie F. Johnson to talk about finding those aha moments, the value of creative destruction, and why we need to show up, know the text, and have an opinion.

    Retail and changes in commerce, making mind leaps, and the value of the foundational elements of marketing

    Play Episode Listen Later Feb 19, 2025 41:08


    Steve Dennis, author of Leaders Leap: Transforming Your Company at the Speed of Disruption, joins AMA's Bennie F. Johnson to talk about retail and changes in commerce, why making mind leaps can change your outlook, and the value of the foundational elements of marketing. 

    Being fearless, the expanding senior executive marketing space, staying connected, and the value of critical thinking.

    Play Episode Listen Later Feb 19, 2025 39:29


    Tiffany Wilburn, Fractional CMO at Clever Disruption, joins AMA's Bennie F. Johnson to talk about why being fearless is important, the expanding senior executive marketing space, staying connected, and the value of critical thinking.

    Resistance to change in higher education, finding good ideas in non-traditional spaces, and why we need to do the research.

    Play Episode Listen Later Feb 19, 2025 37:47


    Brian Rosenberg, President Emeritus, Macalester College and author of the book, Whatever It Is, I'm Against It:  Resistance to Change in Higher Education, joins AMA's Bennie F. Johnson to talk about why there is resistance to change in higher education, how to find good ideas in non-traditional spaces, and why we need to do the research.

    Navigating chaos, the need to change the trajectory of business, and the impact of the Hispanic market.

    Play Episode Listen Later Feb 19, 2025 36:00


    José Villa, CEO of Sensis, joins AMA's Bennie F. Johnson to talk about how we navigate chaos, the need to change the trajectory of business and the power of integration, and the impact of the Hispanic market.

    The importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future.

    Play Episode Listen Later Feb 19, 2025 43:14


    Jon Cook, the Global CEO of VML, joins AMA's Bennie F. Johnson to talk about the importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future. 

    Difference between the map and terrain, deeply understanding people, and why marketing is about humanity.

    Play Episode Listen Later Feb 19, 2025 39:40


    Paul Frampton, Global President of Control vs Exposed (CvE), joins AMA's Bennie F. Johnson to talk about the difference between the map and the terrain, deeply understanding people, and why marketing is about humanity.

    Being the chief magic officer, learning to accept feedback, and getting better at dealing with dealing with change.

    Play Episode Listen Later Feb 19, 2025 40:36


    Eugenia Blackstone the Chief Marketing Officer for Iris Powered by Generali joins AMA's Bennie F. Johnson to talk about the being the chief magic officer, learning to accept feedback and making teams work, and knowing that the more you deal with change, the better you are at dealing with change. 

    The travel mindset and the travel vertical, creating the living room in the sky, and complexity of logistics

    Play Episode Listen Later Feb 19, 2025 39:44


    Richard Nunn, the CEO of Mileage Plus for United Airlines, joins AMA's Bennie F. Johnson to talk about the travel mindset and how we need to change our thinking around travel verticals, the value of creating the living room in the sky, and complexity of logistics.

    Exclusive Episode—Insights from Marketing Leaders: Building Brands, Empowering Teams, and Connecting with Customers

    Play Episode Listen Later Nov 20, 2024 35:53


    In this special "CMO Mashup" episode, AMA's brings together insights from top marketing leaders across industries to explore the strategic and human sides of marketing. Join us for a powerful discussion that showcases diverse approaches to building resilient brands, nurturing creativity, and forging authentic connections in today's marketing landscape. Guests Include: Dan Csont with Corpay, Radhika Duggal with Major League Soccer, Alex Morrison with Pearpop, Leah Chandler with Discover Puerto Rico, Clemence Sop with InterSystems, Krenda Frushour with Blistex Inc., Erin Levzow with Batch & Box, and Robert Rose with The Content Advisory.

    The early days of the internet, authenticity of audiences and showing up all the time, and why living in New York City is a gift

    Play Episode Listen Later Oct 9, 2024 18:32


    Marketing / And Live from New York City, Episode 3: Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision joins AMA's Bennie F. Johnson to talk about the early days of the internet, why digital is no longer just a concept but integrated into everything we do in marketing, the authenticity of audiences and the value in showing up all the time, and why living in New York City is a gift.

    The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

    Play Episode Listen Later Oct 9, 2024 20:04


    Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.

    From campus to national radio, the culture of radio, and the relationship between social media and marketing

    Play Episode Listen Later Oct 9, 2024 24:31


    Marketing / And Live from New York City, Episode 1: LaFontaine E. Oliver, President & CEO of New York Public Radio, joins AMA's Bennie F. Johnson to talk about his start on a campus radio station and what it means to lead New York Public Radio today, the culture of radio, and the relationship between social media and marketing.

    Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform.

    Play Episode Listen Later Oct 9, 2024 20:19


    Marketing / And Live from New York City, Episode 4: Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA's Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.

    Being a creator first community, entrepreneurial spaces, and the value of simplicity

    Play Episode Listen Later Oct 2, 2024 37:06


    Alex Morrison, Chief Marketing Officer of Pearpop, joins AMA's Bennie F. Johnson to talk about what it means to be a creator first community, why entrepreneurial spaces are important, and the value in simplicity.

    On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value

    Play Episode Listen Later Oct 2, 2024 45:57


    Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

    alue of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

    Play Episode Listen Later Oct 2, 2024 39:18


    Krenda Frushour, Senior Director International at Blistex Inc. joins AMA's Bennie F. Johnson to talk about the value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

    Finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

    Play Episode Listen Later Oct 2, 2024 34:13


    Clemence Sop, Head of Marketing Innovation at InterSystems, joins AMA's Bennie F. Johnson to talk about finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

    Finding connective threads, understanding perceptions, and how tourism can change lives.

    Play Episode Listen Later Oct 2, 2024 41:21


    Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, and AMA's 2024 National Nonprofit Marketer of the Year, joins AMA's Bennie F. Johnson to talk about why we need to find connective threads in our work, the value of understanding perceptions, and how tourism can change lives.

    The strategy of brand, why brand is more than the logo, and understanding the company business.

    Play Episode Listen Later Oct 2, 2024 33:25


    Dan Csont, Chief Marketing Officer of Corpay, joins AMA's Bennie F. Johnson to talk about the strategy of branding, executive partnerships, and the importance of understanding the business of the company.

    Why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

    Play Episode Listen Later Oct 2, 2024 33:22


    Erin Levzow, innovative marketing leader and CMO and the Growth Advisor for Batch & Box , joins AMA's Bennie F. Johnson to talk about why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

    Enabling your team, the value of a thank you, and saying yes.

    Play Episode Listen Later Oct 2, 2024 32:32


    Radhika Duggal, Chief Marketing Officer of Major League Soccer, joins AMA's Bennie F. Johnson to talk about why you should enable your teams to do the important work, the value of a thank you, and figuring out how to say yes.

    Career Breakthroughs, Leveraging the Power of Design, and Mentorship

    Play Episode Listen Later Jul 24, 2024 34:17


    Brian Rice, Senior Vice President, Global Chief Design and Brand Experience Officer at 3M Company joins AMA's Bennie F. Johnson to talk about career breakthroughs, why we should all be leveraging the power of design, and the value of mentorship. 

    Recognizing the Future and Connecting with Your Audience

    Play Episode Listen Later Jul 24, 2024 36:21


    Naomi Litowitz, SVP, Head of Strategy and Planning at Brainlabs, joins AMA's Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you need to connect with your audience. 

    Getting It Right and Being Part of the Solution

    Play Episode Listen Later Jul 24, 2024 31:43


    Wes Michael, President of Rare Patient Voice, joins AMA's Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution.  

    Value of Disruption and Future Proofing Skills

    Play Episode Listen Later Jul 24, 2024 36:50


    Dr. Jason Wingard, Visiting Professor at Harvard University, joins AMA's Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills. 

    Promises and Perils of Tech and Ethical Frameworks

    Play Episode Listen Later Jul 24, 2024 33:36


    Clay Sharman, Founder and CEO of Krateo.ai, joins AMA's Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical frameworks.

    Future Storytelling and Not Being the Hero

    Play Episode Listen Later Jul 24, 2024 38:00


    Rohit Bhagarva, Founder of the Non-Obvious Company, joins AMA's Bennie F. Johnson to talk about the future of storytelling, why it's best to not be the hero, and how to see things that others don't see.

    Cultural Intelligence and Responsibility of Marketers

    Play Episode Listen Later Jul 24, 2024 36:42


    Dr. bennie, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA's Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers. 

    Shoes as Entertainment, Brand Personalities, and Being the CMO

    Play Episode Listen Later Jul 24, 2024 35:57


    John Fisher, Senior Lecturer in the Marketing Department of Boston College's Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO. 

    Disruption, Transformative Marketing and Demarketing

    Play Episode Listen Later May 22, 2024 34:53


    Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA's Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.

    Innovation Journey and Finding Patience in Tech

    Play Episode Listen Later Apr 24, 2024 34:11


    Elav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA's Bennie F. Johnson to talk about creativity and the human experience, the needs for experimentation, and trends in technology.

    Creative Endeavors and System Design

    Play Episode Listen Later Apr 24, 2024 45:40


    Sean Adams, the Dean of Visual Art and Communication at the ArtCenter College of Design, joins AMA's Bennie F. Johnson for a discussion about pushing the limits, being committed to your profession, and how branding is changing.

    Value of the Platform and Business Re-Engineering

    Play Episode Listen Later Apr 24, 2024 31:13


    Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA's Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you're passionate about.

    Human-driven Innovation and Career Journeys

    Play Episode Listen Later Apr 24, 2024 33:05


    Paul M. Rand, the Vice President of Communications at the University of Chicago, joins AMA's Bennie F. Johnson to talk about the value of human connections, innovation and exploring new ways of doing things, and entrepreneurial journeys.

    Value of Saying Yes and Strategic Approaches

    Play Episode Listen Later Apr 24, 2024 42:42


    Zontee Hou, the Founder of Brooklyn-based digital marketing agency Media Volery and Managing Director for Convince & Convert, joins AMA's Bennie F. Johnson to discuss why we should invest in our teams, the culture of curiosity, and privacy and personalization.

    Marketing to Children and Privacy in Advertising

    Play Episode Listen Later Apr 24, 2024 34:55


    Katie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA's Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids safe online, and what we all need to know about online privacy.

    Strategic Intent and Driving Enduring Change

    Play Episode Listen Later Apr 24, 2024 40:31


    Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA's Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.

    Unexpected career paths and exiting comfort zones

    Play Episode Listen Later Dec 22, 2023 29:49


    Dr. Tracy A Khan, Assistant Professor of Marketing at the University of Wisconsin Whitewater, joins AMA's Bennie F. Johnson to talk about her career journey and how she found her way to marketing, why we should all step out of our comfort zones, and the importance of giving back.

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