Podcast appearances and mentions of joshua scott

On today's episode, Dr. Mark Costes sits down with longtime friend and marketing leader Joshua Scott for a wide-ranging conversation that blends entrepreneurship, leadership, and personal growth. Josh shares what it's really like to scale a company through a "building year," why infrastructure equity matters more than short-term profit, and how navigating overlapping growth curves can feel both challenging and energizing.  They dive into predictable success, avoiding shiny-object syndrome, balancing ambition with fulfillment, and the importance of surrounding yourself with the right people as you grow. This episode is packed with honest reflections on business, creativity, and knowing when enough is enough.  Be sure to check out the full episode from the Dentalpreneur Podcast!  EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In the world of dentistry, rapid progress can sometimes be mistaken for sustainable growth. In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success, and the well-being of their team over hurried accomplishments. For those seeking to maintain a motivated, dedicated, and competent dental team, this is an invaluable listen!‍‍Listen to Joshua's Other Episodes Here:125: JOSHUA SCOTT | PERSONAL BRANDING FOR YOUR PRACTICE. – THE DENTAL MARKETER PODCASTMMM [SEO] WHY YOUR COPY, YOUR VIDEOS, YOUR PHOTOS, AND EVEN THE CODE HAVE TO BE UNIQUE FOR GREAT SEO RESULTS! – THE DENTAL MARKETER PODCASTMMM [CONTENT MARKETING] START TREATING YOUR DENTAL PRACTICE LIKE A MEDIA COMPANY – THE DENTAL MARKETER PODCAST30: JOSHUA SCOTT | THE BEST PROVEN WAY TO USE SOCIAL MEDIA FOR YOUR DENTAL PRACTICE – THE DENTAL MARKETER PODCASTMMM [SOCIAL MEDIA] HOW TO USE YOUR PERSONAL INSTAGRAM ACCOUNT TO GROW YOUR DENTAL OFFICE'S INSTAGRAM – THE DENTAL MARKETER PODCASTMMM [SEO] HAVING TROUBLE KNOWING WHAT TO ASK YOUR SEO PROVIDER FOR? HERE ARE FOUR CLEAR OBJECTIVES! – THE DENTAL MARKETER PODCAST261: JOSHUA SCOTT | HOW TO GET PATIENTS TO PAY FOR HIGH VALUE SERVICES – THE DENTAL MARKETER PODCASTMMM [UNCOMMON] HOW HAND WRITTEN THANK YOU LETTERS HELP NURTURE YOUR PRACTICE RELATIONSHIPS – THE DENTAL MARKETER PODCASTMMM [VIDEO MARKETING] HOW TO SHARE YOUR PROFESSIONAL VIDEOS THROUGH SOCIAL MEDIA FOR THE BEST RESULTS – THE DENTAL MARKETER PODCASTMMM [WEBSITES] THESE ARE THE 3 MOST CLICKED PAGES ON YOUR WEBSITE, AND THIS IS WHAT THEY NEED TO HAVE. – THE DENTAL MARKETER PODCAST‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

In this episode, I interview Joshua Scott, the Chief Information Security Officer at Hydrolix. We discuss the evolving role of the CISO, the importance of relationships in security, and the opportunities and risks presented by AI in the cybersecurity landscape. Joshua shared insights on prompt engineering, the future of AI in the workforce, and the need for continuous learning in the security field. Our conversation also touches on the complexities of modern security protocols and the importance of user-centric solutions. I hope you enjoy it!    

In this episode of The Digital Executive, host Brian Thomas welcomes Joshua Scott, Vice President of Security at Hydrolix and a veteran with nearly 30 years of experience turning complex security risks into clear business value. Josh shares how Hydrolix is redefining what's possible with massive-scale log data—processing everything from terabytes to petabytes and delivering insights in seconds.Josh breaks down why security leaders must speak the language of business, translating technical risk into financial and operational impact to earn executive alignment. He also unpacks the challenges of securing data at extreme velocity and scale, the growing need for automation, and why the next generation of security leaders will win by leveraging AI as an accelerator—not a replacement.Looking ahead, Josh discusses how AI-generated attacks, identity misuse, supply-chain compromises, and automated phishing will reshape security programs over the next three to five years. His message is clear: AI will empower defenders and attackers alike, and success will depend on how effectively teams adopt automation, prioritize intelligently, and stay ahead of rapidly evolving threats.A timely, insightful conversation for CISOs, security leaders, and technology executives navigating today's increasingly complex cyber landscape.If you liked what you heard today, please leave us a review - Apple or Spotify.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Explosion of Security Data & Modern Detection with Joshua Scott | DailyCyber 280 ~ Watch Now ~In this episode of DailyCyber, I sit down with Joshua Scott, VP of Security at Hydrolix, a leader with nearly 30 years of hands-on experience across enterprise security, cloud architecture, GRC, risk, IR, compliance, detection engineering, and product security.Joshua has built and led security programs in every major function — from enterprise GRC and security engineering to cloud security, DevSecOps, threat detection, incident response, IAM, and data governance. Today, he leads security for Hydrolix, a platform built to help organizations query terabytes to petabytes of security data at speed.This episode is for CISOs, vCISOs, architects, analysts, SOC leads, and anyone trying to navigate today's overwhelming security landscape. 

On today's episode, we bring you a powerful keynote from Joshua Scott, delivered live at the 2025 Dental Success Summit. A longtime friend of the show and founder of Studio 8E8—the top-ranked healthcare marketing agency in the country—Josh unpacks how story-driven creativity is the future of dental marketing.   He shares how his agency grew from a side hustle to serving over 500 practices, why connection and trust are more important than ever, and how you can leverage performance marketing for predictable, scalable growth. With real-world case studies, practical branding tips, and a deep dive into what actually works in 2025's ever-changing digital landscape, this talk is a must-listen for practice owners ready to level up.   Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

This week, Dr. Grace Yum welcomes back Joshua Scott, CEO of Studio EightyEight, to unpack what's really driving successful dental marketing today. From the power of a strong brand to story-driven creative and performance marketing, Joshua shares how practices can achieve consistent, predictable growth through marketing that truly works. Episode highlights: Why a brand-first strategy drives stronger long-term growth than ads or SEO alone Creative ways to consistently capture attention in a crowded market How AI is changing dental marketing—and where the human touch still matters How intentional, value-driven content strengthens your marketing and ROI The long-term value of consistent marketing budgets in building trust and visibility Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

The College Football Experience (@TCEonSGPN) on the Sports Gambling Podcast Network continues its 136 college football team preview series with the Eastern Michigan Eagles 2025 Season Preview. Pick Dundee aka (@TheColbyD) & Ryan McIntyre (@Moneyline_Mac) break down the upcoming 2025 Eastern Michigan Eagles roster and key in on their upcoming 2025 schedule to project just how they will do in the new year. Is Chris Creighton one of the best coaches in America let alone the MAC? Did Eastern Michigan hit a home run when they landed former Michigan State and Coastal Carolina quarterback Noah Kim? Will the run game be in decent shape in 2025 with Dontae McMillan and Tavierre Dunlap? Is this the best set of wideouts at EMU in a few years with the likes of Petey Tucker, Porter Rooks and Terry Lockett? Is the biggest question on the EMU offense the offensive line? Could Eastern Michigan be a sleeper in the MAC this year? What should we expect from Maxx Crosby being named Eastern Michigan general manager? Can the Eastern Michigan defense improve in 2025 despite losing a ton of starters from the 2024 team? Will Carter Evans be a name to lookout for on the defensive line? Who steps up in the linebacking core and could it be Kadin Bailey? Is the secondary the best unit of the defense with the return of Dramarian McNulty and Joshua Scott? What will it take for Eastern Michigan to close out and win some of these close games? What is the current state of the Eastern Michigan program and what do we make of "The Factory" aka Rynearson Stadium?  Exclusive SGPN Bonuses And Linkshttp://linktr.ee/sportsgamblingpodcastFollow The Sports Gambling Podcast X/Twitter - https://x.com/GamblingPodcastInstagram - https://www.instagram.com/sportsgamblingpodcastTikTok - https://www.tiktok.com/@gamblingpodcastFacebook - http://www.facebook.com/sportsgamblingpodcastFollow The Sports Gambling Podcast HostsSean Green - http://www.twitter.com/seantgreenRyan Kramer - http://www.twitter.com/kramercentricGambling problem? Call 1-800-GAMBLER CO, DC, IL, IN, LA, MD, MS, NJ, OH, PA, TN, VA, WV, WY Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA)21+ to wager. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-522-4700 (KS, NV), 1-800 BETS-OFF (IA), 1-800-270-7117 for confidential help (MI)

The College Football Experience (@TCEonSGPN) on the Sports Gambling Podcast Network continues its 136 college football team preview series with the Eastern Michigan Eagles 2025 Season Preview. Pick Dundee aka (@TheColbyD) & Ryan McIntyre (@Moneyline_Mac) break down the upcoming 2025 Eastern Michigan Eagles roster and key in on their upcoming 2025 schedule to project just how they will do in the new year. Is Chris Creighton one of the best coaches in America let alone the MAC? Did Eastern Michigan hit a home run when they landed former Michigan State and Coastal Carolina quarterback Noah Kim? Will the run game be in decent shape in 2025 with Dontae McMillan and Tavierre Dunlap? Is this the best set of wideouts at EMU in a few years with the likes of Petey Tucker, Porter Rooks and Terry Lockett? Is the biggest question on the EMU offense the offensive line? Could Eastern Michigan be a sleeper in the MAC this year? What should we expect from Maxx Crosby being named Eastern Michigan general manager? Can the Eastern Michigan defense improve in 2025 despite losing a ton of starters from the 2024 team? Will Carter Evans be a name to lookout for on the defensive line? Who steps up in the linebacking core and could it be Kadin Bailey? Is the secondary the best unit of the defense with the return of Dramarian McNulty and Joshua Scott? What will it take for Eastern Michigan to close out and win some of these close games? What is the current state of the Eastern Michigan program and what do we make of "The Factory" aka Rynearson Stadium?  Exclusive SGPN Bonuses And Linkshttp://linktr.ee/sportsgamblingpodcastFollow The Sports Gambling Podcast X/Twitter - https://x.com/GamblingPodcastInstagram - https://www.instagram.com/sportsgamblingpodcastTikTok - https://www.tiktok.com/@gamblingpodcastFacebook - http://www.facebook.com/sportsgamblingpodcast Gambling problem? Call 1-800-GAMBLER CO, DC, IL, IN, LA, MD, MS, NJ, OH, PA, TN, VA, WV, WY Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA)21+ to wager. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-522-4700 (KS, NV), 1-800 BETS-OFF (IA), 1-800-270-7117 for confidential help (MI)

On today's Part 2 episode, Joshua Scott sits down with Dr. Mark Costes, and the focus turns to the power of attention in modern marketing. They reflect on the early strategies of Ryan Holiday and the ethical implications of manipulating media—then apply those insights directly to the dental world. Josh explains why attention, not just leads or new patients, is the true top of the marketing funnel, and how practices can shift their thinking from conversions to community impact.   The conversation also explores the pitfalls of cheap attention (like $399 crowns), and the importance of designing strategies that attract the right type of patient for long-term loyalty. Josh and Mark also talk about Studio 8E8's powerful documentary projects, “Untold Stories,” and how storytelling—done right—brings value far beyond ROI. To wrap up, Josh shares the experience of collaborating with Justin Moody on the Moody Adlin Winery, and how his love for wine and creativity collided in a truly unforgettable Napa project. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

The College Football Experience (@TCEonSGPN) on the Sports Gambling Podcast Network continues its 136 college football team preview series with the Eastern Michigan Eagles 2025 Season Preview. Pick Dundee aka (@TheColbyD) & Ryan McIntyre (@Moneyline_Mac) break down the upcoming 2025 Eastern Michigan Eagles roster and key in on their upcoming 2025 schedule to project just how they will do in the new year. Is Chris Creighton one of the best coaches in America let alone the MAC? Did Eastern Michigan hit a home run when they landed former Michigan State and Coastal Carolina quarterback Noah Kim?Will the run game be in decent shape in 2025 with Dontae McMillan and Tavierre Dunlap? Is this the best set of wideouts at EMU in a few years with the likes of Petey Tucker, Porter Rooks and Terry Lockett? Is the biggest question on the EMU offense the offensive line? Could Eastern Michigan be a sleeper in the MAC this year? What should we expect from Maxx Crosby being named Eastern Michigan general manager?Can the Eastern Michigan defense improve in 2025 despite losing a ton of starters from the 2024 team? Will Carter Evans be a name to lookout for on the defensive line? Who steps up in the linebacking core and could it be Kadin Bailey? Is the secondary the best unit of the defense with the return of Dramarian McNulty and Joshua Scott? What will it take for Eastern Michigan to close out and win some of these close games? What is the current state of the Eastern Michigan program and what do we make of "The Factory" aka Rynearson Stadium? 00:35 Welcome to the College Football Experience 02:15 Meet the Hosts 03:07 Eastern Michigan Eagles Overview 04:34 Chris Creighton's Coaching Impact 11:38 Offensive Analysis 19:10 Defensive Analysis 24:02 Stadium and Program State 27:59 Season Schedule Breakdown 28:47 UTSA vs. Texas State Rivalry 29:16 Eastern Michigan vs. Long Island 30:38 Kentucky Showdown 32:03 Louisiana Raging Cajuns Preview 32:48 Central Michigan Rivalry 33:27 Buffalo Bulls Challenge 34:07 Northern Illinois Matchup 35:20 Miami, Ohio Game 36:16 Ohio Bobcats Preview 39:01 Bowling Green and Ball State 40:10 Western Michigan Finale 43:30 Season Predictions and Betting Tips 46:24 Outro and Upcoming Episodes JOIN the SGPN community #DegensOnlyExclusive Merch, Contests and Bonus Episodes ONLY on Patreon - https://sg.pn/patreonDiscuss with fellow degens on Discord - https://sg.pn/discordDownload The Free SGPN App - https://sgpn.appCheck out the Sports Gambling Podcast on YouTube - https://sg.pn/YouTubeCheck out our website - http://sportsgamblingpodcast.comSUPPORT us by supporting our partnersUnderdog Fantasy code SGPN - Up to $1000 in BONUS CASH - https://play.underdogfantasy.com/p-sgpnRithmm - Player Props and Picks - Free 7 day trial! http://sportsgamblingpodcast.com/rithmmRebet - Social sportsbook - 100% deposit match promo code SGPN in your app store! ADVERTISE with SGPNInterested in advertising? Contact sales@sgpn.io Follow The College Experience & SGPN On Social MediaTwitter - https://twitter.com/TCEonSGPNInstagram - http://www.instagram.com/TCEonSGPNTikTok - https://www.tiktok.com/@TCEonSGPNYoutube - https://www.youtube.com/@TheCollegeExperienceFollow The Hosts On Social MediaColby Dant - http://www.twitter.com/thecolbydPatty C - https://twitter.com/PattyC831NC Nick - https://twitter.com/NC__NicK Gambling problem? Call 1-800-GAMBLER CO, DC, IL, IN, LA, MD, MS, NJ, OH, PA, TN, VA, WV, WY Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA)21+ to wager. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-522-4700 (KS, NV), 1-800 BETS-OFF (IA), 1-800-270-7117 for confidential help (MI)

On today's episode, Dr. Mark Costes welcomes back one of the Dentalpreneur Podcast's most frequent and valued guests—marketing leader and Studio 8E8 CEO, Joshua Scott. In this first installment of a two-part series, Josh and Mark unpack the chaos of Q1, balancing the grind with intentional downtime, and what it means to be “busy for the right reasons.”   Josh reflects on his journey from sitting in the audience at his first Dental Success Summit to earning a coveted main stage spot, and shares the thoughtful approach he takes when deciding which speaking gigs to accept. The conversation then shifts to the evolution of Studio 8E8, how AI is reshaping the marketing space without sacrificing the human element, and the importance of creating high-quality, authoritative content in an age where digital noise is constant. Plus, Josh tells the story of his early dinner with Gary Vee and the advice that eventually led to starting his own business. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

What if you could immortalise your intellectual property forever?This week, I'm joined by Ben Scott, Joshua Scott and Victor Caddy, the three innovators behind Etched Tech, a platform redefining how we protect creativity and ownership. From blockchain-backed IP management to closing gaps in legal protection, these three bring expertise from sport, tech and law to create something truly game-changing.If you're ready to discover the future of intellectual property, this episode is a must-listen. Tune in now to see how innovation meets protection.So why should you be listening in? You can hear Rob, Ben, Joshua and Victor discussing:- Etched Tech as a Powerful and Useful Blockchain-Powered Platform- The Diverse Backgrounds That the Three Co-Founders Bring to the Table- The Numerous Challenges with Copyright Protection- How Etched tech and the Co-Founders Aim to Make IP Protection Seamless- Coping with the Current Economic Climate to Secure Startup FundingConnect with Ben here - https://uk.linkedin.com/in/benscott22Connect with Joshua here - https://uk.linkedin.com/in/joshua-scott-839a04215Connect with Victor here - https://uk.linkedin.com/in/victorcaddy

Send us a textDo you find yourself constantly returning to old patterns, habits, and mindsets despite knowing better? Most of us struggle not because we lack knowledge but because we don't truly understand our identity in Christ. Drawing from Hebrews 12:1, we explore how recognizing who we are in Christ empowers us to "strip off every unnecessary weight and sin which so easily entangles us."My own journey through self-doubt and negative self-perception taught me that freedom isn't something we achieve—it's something we accept. When my pastor simply said, "Be free," it transformed my understanding. Those two small words encompass a powerful truth: being free means acknowledging it's already done. Christ paid for everything on the cross—not just our sins, but our joy, peace, healing, victory, and favor. Our responsibility isn't to earn these gifts but to walk in what's already ours.The gateway to this freedom comes through immersing yourself in God's Word and understanding His thoughts toward you. You are constantly on God's mind, and His thoughts about you are consistently good. Even if your earthly experience lacked love or affirmation, the spiritual reality is that you've been adopted into the greatest family that exists. Today's challenge is simple yet profound: be who God says you are. Embrace your freedom, for what Jesus paid for is already yours. And remember the principle that transforms our interactions: what you make happen for others, God will make happen for you.Support the show

Send us a textHave you ever wondered if your relationship with God has become one-sided? That striking question opens our exploration into the nature of true fellowship with our Creator. We challenge listeners to honestly reflect: how often do you approach God simply to love Him, without presenting a list of needs?Drawing from the beautiful promise in Lamentations 3:22-23, we discover that God's compassions never fail and are new every morning—a foundation for understanding His desire for genuine relationship. While it's true that God wants us to walk in victory and has given us His Word as a tool for that purpose, there's something profoundly transformative about approaching prayer from a perspective of adoration rather than acquisition.The true power in this message comes from recognizing what happens when we shift our focus. As we spend more time in God's presence, our self-centeredness naturally diminishes. When we sit at His feet in worship, our doubts about His care for us fade away. Problems that once seemed overwhelming "cower at the brightness of his glory" when viewed from His perspective. This isn't merely positive thinking—it's experiencing the reality-altering power of divine communion.We conclude with a practical challenge: approach God today without asking for anything. Simply worship Him, honor Him, and praise Him. This act of selfless adoration not only pleases the heart of God but becomes our most effective spiritual weapon. Like Joshua at Jericho, we discover that praise and worship are how we fight our battles, watching as walls come tumbling down. Your time of fellowship with God isn't just devotional—it's revolutionary.Support the show

Send us a textWhat does it truly mean to be "poor in spirit," and why does Jesus call this state "blessed"? This profound exploration of Matthew 5:3 unpacks one of the most counterintuitive teachings in Scripture—that spiritual poverty actually leads to kingdom riches.Joshua Scott Zeitz vulnerably shares his personal journey from pride and self-sufficiency to humble surrender. "Before I came to Jesus, I was so full of pride and arrogance," he reflects. "In essence, I thought I was the smartest person in the room because my room consisted of well, just me. It was a horrible room." This powerful testimony illuminates how recognizing our spiritual bankruptcy becomes the doorway to transformation.Drawing wisdom from 1 Peter 5:5-7, we examine how placing ourselves under God's Word constitutes true biblical humility. The apostle Peter—who once rebuked Jesus and later denied him—eventually understood this principle deeply. His story reminds us that God consistently "gives grace to the humble" while opposing "the proud, the disdainful, the presumptuous." When we surrender our self-sufficiency and acknowledge our need for Christ, we position ourselves to receive everything He desires to give us.Are you struggling with something that weighs you down? Try this radical approach: instead of relying on your own understanding, place yourself completely under God's Word. Quote it. Think on it. Let it consume you more than your problems. Then watch as His truth gradually melts away your burdens and transforms your life. You are blessed to be a blessing—what you make happen for others, God will make happen for you!Support the show

Send us a textComparison is the thief of joy—especially in our spiritual lives. Drawing from Philippians 3:13-14, we explore why the backward glance can sabotage our forward progress in faith. "Forgetting what lies behind and straining toward what is ahead, I press on toward the goal..." Paul's words remind us that the Christian journey isn't about measuring up to others but pressing forward in our unique calling.Have you ever wished your spiritual growth came with a progress bar? Unfortunately, life doesn't work that way. Looking deeper at Jesus's parable of the talents reveals a profound truth: the master didn't compare the servants to each other, but evaluated each based on what they did with what they were given. This perfectly illustrates God's economy—we aren't judged against fellow believers but on our faithfulness with our unique measure of faith.The danger of what I call "comparison Christianity" lurks in our churches and social media feeds, tempting us to measure our worth against others' apparent success. This toxic mindset breeds offense, bitterness, and devastating battles with self-worth. Instead of gauging your spiritual progress by likes, acceptance, or church position, I challenge you to focus on the Father's business—sharing good news, encouraging others, and loving genuinely. When we're busy serving others, we simply won't have time to track our supposed progress or compare ourselves. You are who God says you are—not what comparisons suggest. Join us daily for more encouragement as we journey together in faith.Support the show

Send us a textDo you ever feel like you're playing different characters depending on where you are and who you're with? From parent to professional, church member to community volunteer, we all wear multiple hats in life—and sometimes the constant role-switching can leave us feeling spiritually disconnected.Drawing from Colossians 3:24, this episode dives deep into the challenge of maintaining an authentic Christian witness across all areas of life. Rather than compartmentalizing our faith or becoming "spiritual chameleons," we explore the liberating truth that our identity remains constant because our lives are "hidden with Christ in God."The secret to consistency isn't trying harder to manage different personas. Instead, it comes through intentionally setting our minds on eternal things rather than earthly concerns. This heavenly focus creates an internal compass that guides our interactions regardless of context. We don't have to stress about which "crowd" we're with because we're always looking for opportunities to encourage, bless, and uplift others.Most refreshingly, this approach doesn't demand constant "ministry mode." We can fully enjoy recreation, entertainment, and relaxation while still doing everything "as unto the Lord." Whether through meaningful conversations or simple acts of kindness, we can wear a thousand different hats while remaining a consistent light in each one. What roles will you embrace today with this eternal perspective?Support the show

Send us a textDo you ever find yourself critiquing others' spiritual journeys while comfortably sitting on the sidelines? In this heartfelt devotional, we explore how surprisingly easy it is to become spiritual critics rather than compassionate guides—much like shouting advice at cooking show contestants from our couches when we couldn't handle the pressure ourselves.Drawing from personal experience, I share my early struggles with a critical spirit that hindered rather than helped my witness for Christ. The turning point came through David's humble prayer in Psalm 51, "Create in me a clean heart, O God, and renew a right and steadfast spirit within me." This scripture reminds us that transformation begins within before it can overflow to others. Jesus never commanded us to tell people how bad they are—He called us to share good news.The solution isn't complicated but requires intentionality: spending consistent time in God's presence. Through worship, scripture, and prayer, God smooths our rough edges like a master craftsman. The Bible becomes His refining tool, revealing areas where we need growth while providing the nourishment necessary for transformation. When we allow God to work on our critical spirits, our approach to evangelism naturally shifts from condemnation to invitation, from pointing out darkness to reflecting light.Whether you're feeling spiritually polished or a bit rough around the edges today, take encouragement from this truth: what a difference it makes when, rather than telling people how bad they are, we start showing them how good our God is. Spend some extra time in His presence today, invite His refining touch, and watch how your witness for Him transforms. After all, what you make happen for others, God will make happen for you.Support the show

Send us a textWhen faced with life's seemingly impossible situations, our first response often mirrors Philip's in John 6:7—we calculate our resources and confidently declare, "There's not enough." We exaggerate our limitations to God, as if He needs convincing about how dire our circumstances truly are.This daily encouragement explores the profound truth that Jesus already knows when a miracle is needed. He isn't waiting for elaborate solutions or expecting us to somehow generate additional resources. Instead, He invites us to surrender our doubts and bring what little we have with complete trust. The beautiful paradox of faith reveals itself when we stop fixating on what we lack and start focusing on who God is—alpha and omega, owner of "cattle on a thousand hills," with driveways of solid gold.Hope takes on new meaning when understood as confident expectation rather than wishful thinking. As children of the King, adopted into the greatest family in the universe, we have every reason to expect good things today. The invitation stands: be still, keep your eyes locked on Him rather than on circumstances, and watch as He makes a way where there seems to be no way. Remember this powerful principle—what you make happen for others, God will make happen for you. Your "not enough" becomes more than enough in the hands of our abundantly generous God.Support the show

Send us a textHave you ever noticed how missing just one hour of sleep can completely derail your day? Our spiritual lives work the same way. When we neglect our connection with God, we operate from a place of depletion rather than divine fullness.Drawing from John 14:27, we explore Christ's extraordinary promise: "Peace I leave with you, my perfect peace I give to you." This isn't the conditional, temporary peace the world offers—it's a supernatural tranquility that remains steadfast through every storm. Jesus, called the Prince of Peace in Isaiah 9:6, offers us rest that transforms not just our inner world but our capacity to serve others.The beautiful truth is that we're never alone on this journey. When Jesus ascended to heaven, He ensured we wouldn't be left without help. Through the Holy Spirit dwelling in every believer, we now have continuous, 24/7 access to God's throne of grace. While the world aims to steal our peace and drain our energy, Christ has already overcome these challenges. He came not to burden us but to bring life more abundantly.For those struggling to establish this vital connection, try the simple yet transformative 5-5-5 method: five minutes of Bible reading, five minutes of praise, and five minutes of prayer. What begins as a spiritual discipline often grows into a life-giving habit that leaves you rested in Him and ready to face whatever challenges come your way. Join us as we discover how to find perfect peace in an increasingly chaotic world. Subscribe now and make time with God the priority that changes everything else.Support the show

Send us a textHave you ever found yourself wondering where God is in the midst of your struggles? That disconnect between what we feel and what we know to be true creates some of the most challenging moments in our spiritual journey.Today we're tackling the profound tension between our emotional experiences and God's unchanging Word. When circumstances seem to contradict what Scripture promises, we face a critical decision: will we trust our feelings or stand on divine truth? As we explore John 4:24, we discover that genuine worship happens "in spirit and in truth" - not just when our emotions align with our faith.God has promised never to leave or forsake us, yet we don't always feel His presence. The secret to developing unshakable peace isn't found in perfect circumstances but in consistently anchoring ourselves to Scripture. When we commit to "keep putting the Word in, no matter what," something remarkable happens. The challenges that once devastated us lose their power, and we develop what Colossians 3:15 calls "the inner calm of one who walks daily with Him."This spiritual stability becomes our greatest testimony. When others witness our inexplicable peace amid chaos, they inevitably ask how we maintain such composure - creating natural opportunities to share the gospel. The blessed assurance we seek doesn't come from emotional highs but from the solid foundation of God's promises. His Word stands eternal, "forever settled in heaven," while our feelings come and go.Join us in discovering how to worship in spirit and truth, finding refuge under the wings of our heavenly Father when life's storms rage. Subscribe to Mornings with Jesus for daily encouragement that will help you build an unshakable faith beyond feelings.Support the show

Send us a textHave you ever considered that your approach to faith might resemble your approach to property—renting versus owning? This profound analogy forms the heart of today's reflection on Matthew 22:37, where Jesus commands us to "love the Lord your God with all your heart, with all your soul, and with all your mind."When we rent a home, we handle minor upkeep but leave major repairs to the landlord. Similarly, many believers "rent" their spiritual lives—attending church, reading Scripture occasionally, or giving offerings—while leaving the heavier lifting to God. We check religious boxes without fully investing ourselves. But Jesus calls for something far deeper: complete ownership of our faith journey.True spiritual ownership transforms everything. Prayer becomes conversation rather than obligation. Worship becomes expression rather than performance. Service becomes privilege rather than duty. Yet this level of devotion isn't always comfortable or easy. As today's message reminds us, "Life is not always peaches and cream, and neither is our walk with the Lord." There will be seasons when we don't feel spiritually motivated, when circumstances seem contradictory to God's promises, when prayers appear unanswered. During these wilderness periods, the enemy seeks to foster apathy, hoping we'll retreat to mere religious observation.The antidote? Continued obedience regardless of feelings. Sometimes faith means simply declaring, "Come hell or high water, I'm going to walk with Jesus," and taking the next step forward. The feelings will eventually align with the actions, but we must first choose commitment. Today, decide to move beyond a renter's mentality. Choose to love and serve God with your entire being—heart, soul, and mind—even when it's difficult. Your perseverance will not only strengthen your faith but inspire others around you.Support the show

Send us a textWe explore the powerful message from Psalms 46 about finding refuge and strength in God, challenging the common tendency to compartmentalize faith until crisis hits. By intentionally practicing stillness and inviting divine presence into our daily decisions, we can transform our approach to life's challenges both big and small.• God is described as "our refuge and strength, a very present help in time of trouble"• Many people treat God like a spare tire or genie in a bottle, only involving Him during crises• When we compartmentalize God, we miss opportunities for blessing and guidance• Intentionally involving God in decision-making, finances, parenting and work reduces stress• Not about getting "hooky spooky" but about purposefully including God in more areas of life• Finding scriptures for areas where you've been operating independently• What you make happen for others, God will make happen for youTake some time today to identify areas in your life where you've been trying to manage without God's involvement, find scriptures that speak to those situations, and watch those areas begin to transform.Support the show

Send us a textHave you ever felt the pressure to experience everything, see it all, and constantly be in motion? Today's reflection on Proverbs 4:25-27 invites us into a counter-cultural wisdom that transforms our perspective on life's seemingly ordinary moments.Drawing from the simple pleasure of watching fish swim in an aquarium, we explore how quality experiences often outshine quantity, and how this principle applies to our spiritual journey. While the world pushes us toward constant stimulation and visible achievements, some of our most significant growth happens in the quiet, unwitnessed moments of life.These "mundane" seasons—when progress feels slow and excitement wanes—are precisely when character and integrity are forged most powerfully. When no one is watching except you and God, something profound happens: preparation for purpose. As we share in this episode, "Allowing Him to mold and make us in the secret place is what prepares us for the public space."God rarely speaks through spectacular displays or overwhelming experiences. Instead, transformation typically happens through that still, small voice that requires intentional listening. Learning to appreciate life's simple pleasures creates contentment that doesn't depend on constant stimulation or novelty. When we embrace this truth, we discover that Jesus truly is more than enough.Listen now and be encouraged that your seemingly insignificant moments matter deeply to God. What are you learning in your quiet seasons? Share your thoughts, and subscribe for more daily encouragement that helps you find God in every moment of your day.Support the show

Send us a textHave you ever dismissed God's actions as simply "mysterious ways" that you'll never understand? Today's encouragement challenges that notion with a fresh perspective on our relationship with the Creator of the universe.At the heart of Christianity lies an astounding truth: God doesn't want to keep you in the dark. Jesus explicitly told his disciples, "I no longer call you servants... Instead, I call you friends." This transformative statement reveals God's desire for transparency and intimacy with you. While servants remain outside the inner circle of knowledge, friends are invited into understanding.The contrast couldn't be more striking. As one pastor wisely observed, "The devil hides things FROM us, but God hides things FOR us." This distinction changes everything about how we approach our faith journey. When God conceals wisdom, it's not to exclude us but to invite us into the treasure hunt of discovery—a process that builds relationship and intimacy with Him.Jesus didn't merely come to earth as a distant savior issuing prescriptions for our spiritual maladies from behind glass. He immersed Himself completely in our messy human experience. The God of the universe reserves a table for two with your name on it—a personal, one-on-one relationship that transcends religious obligation. He stands at the door of your heart, knocking gently, waiting to be invited in for unhurried conversation.Whether you've been sitting regularly with God or it's been months since your last meaningful connection, today's message offers reassurance: He isn't disappointed in your absence. He's madly in love with you, holding your seat at His table. Will you accept the invitation to sit with Him today?Support the show

Send us a textHave you ever carried a cup filled to the brim, carefully avoiding a spill? While servers learn to look straight ahead when carrying full cups, our spiritual lives thrive when we're so filled with God's Word that we overflow everywhere we go.Drawing from the beautiful imagery of Psalm 23:5—"Thou preparest a table before me in the presence of mine enemies, thou anointest my head with oil; my cup runneth over"—we discover the tremendous power of being saturated with Scripture. When we're full of God's promises, we naturally leave less room for the enemies of our soul: worry, fear, anxiety, doubt, anger, and sin.The most revealing moments in our lives come when pressure hits—when life "kicks our bucket." Whatever we've filled ourselves with will inevitably spill out. If you've stored up Scripture, you'll be prepared to declare "no vacancy" to every challenge that knocks at your door. Whether it's anger rising (respond with James 1:19), sickness approaching (counter with 1 Peter 2:24), or worry pulling at you (answer with Philippians 4:6), God's Word provides the perfect response to life's toughest situations. You don't need to master this overnight—start today with small steps, and watch as the Word works wonders in your life. What spiritual filling are you prioritizing today? Subscribe to Mornings with Jesus for your daily dose of encouragement, and start experiencing the power of an overflowing cup.Support the show

Send us a textHave you ever felt so overwhelmed that your first instinct was to run away from everything? That desperate feeling of wanting to escape your problems is something we all experience, but today's message offers a life-changing perspective on where we should run when life gets tough.Through a beautifully crafted poem called "Running," we explore the journey from running away from God's goodness to running toward His loving arms. The poem paints a vivid picture of someone worn out from fighting their battles alone, making their bed in the darkness, and bound by chains of their own making. But the narrative shifts dramatically when they finally cry out to God and discover that divine pursuit never ceased. "I stepped out on the waves. Now there's joy in lieu of sorrow. In you, I found my healing." These words capture the profound transformation that occurs when we change direction and run toward God rather than away from Him.What makes this message so powerful is its gentle reminder that no one is beyond redemption. "Are you running, hurting, lonely? Done things you never meant to? Come back to the Father. He longs to forgive you." The invitation extends to everyone, regardless of past mistakes or present struggles. The promise that "if you're on this side of glory, you can always start again" offers hope that today can be different if we choose to rest in God's loving arms. Whatever you're facing right now, take comfort in knowing that God has it under control, and His presence is just a prayer away. Will you join us in running toward Him rather than away from Him today?Support the show

Send us a textWhat's that one thing you're keeping back from God? That area you carefully protect, that habit you justify, that comfort you return to when life gets difficult? Today's powerful reflection on Psalm 139:23-24 tackles the courage required to pray, "Search me thoroughly, O God, and know my heart."There's a transformative truth at work in our spiritual lives: whatever we withhold from God inevitably becomes a mess, while whatever we surrender becomes blessed. King David exemplifies this principle perfectly. Despite his spectacular moral failures—adultery with Bathsheba and arranging her husband's murder—David's willingness to return to God with complete transparency is why he remained "a man after God's own heart." His example challenges us to examine what we might be holding back.In a deeply personal moment, I share my own battle with pornography, a struggle that persisted even after my spiritual transformation and marriage. Like many, I created exceptions and justifications, using this sin as a crutch when facing life's difficulties. Freedom only came when I finally exposed it fully to God's light, rediscovered my identity in Christ, and claimed the spiritual authority available to every believer. Your struggle may be different, but the pathway to freedom remains the same: complete surrender. Whatever God reveals, He wants to heal. Will you let Him search your heart today? Your breakthrough might be just one prayer away.Support the show

Send us a textThe spiritual battlefield requires vigilance, especially when we're at our weakest. Drawing from 1 Peter 5:8, we examine how the enemy operates "like a roaring lion seeking whom he may devour" and what this means for our daily spiritual practices.Have you noticed how your worst decisions often come when you're tired, hungry, stressed, or overworked? This isn't coincidental. As one pastor wisely observed, "When emotions are high, decision-making is low." These vulnerable moments are precisely when spiritual vigilance becomes most critical—and when the enemy is most likely to attack. The warning that Satan will "take you to hell with a hangnail" vividly illustrates how even small compromises can lead to significant spiritual derailment.True sobriety and vigilance extend beyond abstaining from substances. They involve carefully guarding what we allow past our "eyes, ears, and mouth gates." Every heart contains an invisible throne that can only be occupied by one entity: either Jesus reigns supreme, or we attempt to usurp His rightful place through neglect and self-centeredness. The good news? No matter what decisions we've made in the past, we always have the opportunity to make the next right one—to bend our knees and surrender to the King of Kings.Join us as we explore what it means to stand as sentinels in God's kingdom, remaining sober, staying vigilant, and witnessing for the One who is infinitely worthy. Remember: life is connected, and when we guard our hearts with all diligence, we're not just protecting ourselves—we're preserving our testimony and witness to a watching world.Support the show

Send us a textGrace doesn't erase consequences. This powerful truth lies at the heart of today's candid exploration of sin's lasting impact on our lives.Drawing from his dramatic testimony of transformation that began in a jail cell, Joshua Scott Zeitz reveals the hard-won wisdom that took years to fully grasp: while God forgives completely, the ripple effects of our choices continue long after repentance. As he vulnerably shares, "I had to learn this the hard way. Before I met Jesus, I was a total mess. I made so many horrible and wicked decisions that followed me well up into my adult years, decisions that not only affected me on a personal level but also had an impact on those around me, like my wife and children."Joshua carefully balances this sobering reality with the assurance of God's unconditional forgiveness, referencing 1 John 1:9 and the parable of the prodigal son. Yet he cautions against what he calls "slippery grace"—the dangerous notion that we can sin freely, ask forgiveness, and escape consequences entirely. "Sin is fun for a season," he warns, "but afterwards there's hell to pay." This isn't about God withholding forgiveness, but rather about the connected nature of life itself.The good news? No matter your past, you can begin sowing different seeds today. Whether your testimony involves a dramatic conversion or years of regrettable choices, this moment presents an opportunity to position yourself for a magnificent harvest through better decisions. Take your first step away from the edge of temptation and toward the abundant life God designed for you. Subscribe now for more daily encouragement on living a purposeful, Christ-centered life.Support the show

Send us a textSatan only shows you the thrill, not the bill that comes after. Through passages from Isaiah and Ezekiel, we uncover how Lucifer—once described as "full of wisdom and perfect in beauty"—fell from his exalted position through pride and rebellion. This fallen angel then approached Adam and Eve in Eden, offering temporary pleasure while hiding devastating consequences.Why does something so wrong feel so right in the moment? I share my personal journey through drug addiction that began innocently enough in the back of a friend's car. What started as a momentary high gradually deadened my conscience, leading me down a path of escalating drug use, theft, broken relationships, and ultimately jail time. None of these consequences were visible when temptation first appeared—just like Eve couldn't see beyond the fruit that was "pleasant to the eyes."The enemy excels at perverting God's good gifts, hijacking our pleasure centers while concealing the destruction that follows. My story reached rock bottom on a jailhouse floor facing 12 years in prison, but that wasn't the end. God's redemptive power changed everything, offering freedom where addiction once chained me. If you're struggling with any form of addiction today, there's hope beyond the cycle of diminishing returns and increasing consequences. Don't run from God in shame—run to Him for salvation. He stands ready to transform your rock bottom into the foundation of a new beginning.Support the show

Send us a textHave you ever caught yourself saying "If only..." and then describing what would make your life better? We all create these conditional scenarios, believing our happiness depends on changing circumstances. But what if the most powerful "if-then" statement already exists in scripture?Today we dive into Jesus's profound words from John 15:7: "If you abide in me and my words abide in you, you shall ask what you will, and it shall be done unto you." Unlike our worldly conditional thinking, this divine promise offers something far more transformative – a relationship with Christ that changes everything.The Christian journey isn't about wishful thinking or desperately hoping circumstances might improve. It's about taking God at His word and standing firmly on His promises regardless of how things appear. When we stop merely wishing and start speaking God's Word, when we cease hoping and start believing with confidence, transformation follows.God hasn't left us to figure life out alone. He's provided clear direction through scripture and invites us into an abiding relationship where our desires align with His heart. This process unfolds over time as we consistently choose to remain in Christ and let His words take root within us.Ready to exchange your conditional scenarios for God's powerful promises? Join us as we discover what happens when we truly abide in Jesus and let His words abide in us. Remember, if God is for you, who can be against you? What you make happen for others, God will make happen for you.Support the show

Send us a textHave you ever caught yourself standing in the way of God's work rather than transparently revealing Christ to others? Today's powerful reflection draws from a familiar childhood phrase – "you make a better door than a window" – to challenge our approach to Christian living.Drawing from Colossians 1:27 and Galatians 2:20, we explore what it truly means for Christ to live in us as "the hope of glory." The journey from spiritual immaturity to maturity often follows a predictable path: we begin focused on ourselves – our blessings, our healing, our calling – before eventually realizing that authentic Christianity shifts the spotlight entirely off ourselves and onto Jesus.This episode delves into how our culture's obsession with material possessions and self-promotion creates spiritual "doors" that block others from seeing what truly matters. In contrast, when we embrace servanthood like Jesus and Paul modeled, we become windows through which others can glimpse the divine. Rather than being caught on camera doing something wrong, what if the watching world witnessed us serving, giving, and imitating Christ?The world desperately needs Jesus, not more Christian influencers drawing attention to themselves. Today's encouragement calls us to radical transparency – to move out of the way so Christ can be clearly seen through us. As we pour ourselves out in service to others following Christ's example, we fulfill our highest calling as believers. Join us in this challenging but essential journey of becoming less so He can become more.Support the show

Send us a textGratitude transforms how we experience life's challenges. Drawing from 1 Thessalonians 5:18, today's meditation explores the profound difference between being thankful FOR everything versus IN everything. This isn't semantic wordplay—it's a life-changing distinction that reshapes our entire approach to suffering.God's goodness remains constant even when our circumstances don't. Every blessing originates from Him (James 1:17), which means He stands as our solution, not our problem. While scripture acknowledges that troubles inevitably come, the promises of scripture remind us we're never alone in them. Greater is He within us than any force against us. The righteous face many afflictions, yet divine deliverance remains assured.The cross reveals Jesus' heart toward our suffering. He endured ultimate pain "for the joy set before Him"—and remarkably, that joy was us. This great exchange offers righteousness for our shame, peace for our turmoil, and hope for our despair. When darkness feels overwhelming, remember God isn't bringing death, curses, or trouble—He's your refuge from them. He stands as your ever-present help, your closest friend, your unshakable rock. The invitation remains simple yet profound: don't blame Him, claim Him. Run toward God rather than away when life gets difficult. In doing so, you'll discover the supernatural ability to give thanks in everything, reflecting the true will of God for your life.Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

Send us a textGood News Alert! You don't have to do this life alone. God wants you to know Him personally! He wants a relationship with you.Seek Him today with your whole heart and you will find Him! Remember: What you make happen for others, God will make happen for you!Support the show

‍Ever wonder why some patient interactions just click while others fall flat?In episode two of the Ground Marketing Series, we explore the powerful intersection of human behavior and effective marketing strategies. By tapping into the science of trust and first impressions, you'll learn how to craft genuine connections that resonate. We delve into fundamental principles such as the Trust Formula, where credibility, reliability, intimacy, and minimized self-interest work in harmony to build a strong foundation. Discover why mastering the art of first impressions through nonverbal cues like eye contact and open body language is your key to rapid trust-building.Harness the Reciprocity Principle by understanding the power of giving first to foster a sense of gratitude and trust among potential patients. We'll guide you through using the familiarity effect, social proof, and loss aversion to create compelling marketing strategies that emphasize connection and urgency. Transform your storytelling approach by weaving emotionally resonant narratives that leave lasting impacts. Additionally, learn how small commitments can pave the way for deeper patient engagement, setting the stage for success in practice growth.What You'll Learn in This Episode:Techniques to establish trust with potential patients quickly.The importance of nonverbal communication in making a positive first impression.Tactics for leveraging reciprocity and social proof effectively.How familiarity and repeated brand exposure foster trustworthiness.How to evoke urgency through loss aversion in marketing strategies.Storytelling methods that create emotional connections with patients.The role of small commitments in building long-term patient relationships.Tune in now to boost your ground marketing techniques with proven psychological insights!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍People:Joshua ScottDr. Christopher PhelpsRobert ZajoncP.T. BarnumDaniel KahnemanAmos TverskyRobert Cialdini (Cialdini's Six Principles of Persuasion)Seth Godin "Facts tell, stories sell"‍Books:Influence: The Psychology of PersuasionThe Trusted Advisor‍Marketing Tools/Services:Google AdsStudio 8E8‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: The psychology behind ground marketing. So I hope you enjoyed the overview of ground marketing. Now, this is the psychology behind ground marketing, understanding human behavior and building trust. This is essential to know how to ground market effectively.Now, ground marketing is more than just physically reaching out to potential patients. It's about forming genuine connections that lead to long term trust. Now to master ground marketing, you have to understand the psychological principles that govern human behavior, influence decision making and establish credibility.Now here's some unique and profound and researched back insights into how psychology applies to ground marketing, ensuring a strong and lasting impact. First thing is the trust formula. Now this is the psychological blueprint trust. Equals credibility, plus reliability, plus intimacy and self interest.Okay. That's by Charles H. Green in the Trusted Advisor. Now, the key to effective ground marketing is to maximize credibility, reliability, and intimacy while minimizing perceived self interest. The moment people feel like they're being sold to, they instinctively raise barriers. However, when approached with genuine care, expertise and value, they become open to engagement. Number one, credibility, right? Can they believe what you say? Do you have expertise, professionalism and brand presentation that all matters? Credibility, reliability. Can they count on you to follow through?So showing up consistently fosters subconscious trust. This is why we say, Hey, be consistent with your ground marketing. It proves reliability and three intimacy. Do they feel safe sharing their problems with you? So that means you've got to have empathy and active listening. That's crucial. And then for self interest, if your motives seem profit driven, if you look way too ambitious, people withdraw instead.Frame your marketing as helping rather than selling. So that's number one, the first principle, the trust formula.Two is the science of first impressions. Now, this is amazing. Seven seconds to win or lose trust. That's all you have. Neuroscience suggests that people form impressions within seven seconds of meeting someone. These impressions are 70 to 80 percent emotional. And it's based on nonverbal cues, such as body language, tone of voice, and facial expressions.So keep these things in mind right now. One, eye contact and open body language. Studies show direct contact without staring, don't make it weird, this increases perceived trustworthiness. Open palms signal honesty. kind of like a hug, right? Or you're going in for a handshake. Two is mirroring. Subtly mirroring someone's gestures and speech patterns build subconscious rapport.So if they're like, yeah, you know, I'm not feeling so Mirror that, Oh, you're not feeling so well. Yeah, kind of a thing. Okay. And then three is dopamine and the power of smiling. As you know, people can tell when you're smiling over the phone, right? A genuine smile releases dopamine, increasing positive emotional associations.So how can you apply this? Well, When engaging with potential patients at local events or businesses, right? Your physical presence is just as important as your words. Approach with open energy, a welcoming tone and attentive listening to establish an instant psychological connection. So do those three things, okay?That is the science of first impressions. Number three, this is something we talked about in the first episode. The reciprocity principle. Why giving first works. Christopher Phelps is huge on this. I know that This is a book influence written by Robert Childenny and it's the psychology of persuasion.And he mentions people feel obligated to give back when they receive something of value. So one of the strongest psychological drivers in ground marketing is reciprocity, the social norm that compels people to return a favor. So in marketing, this means. Providing upfront value without expectation, which naturally triggers a desire to reciprocate.Three things on how you can do this. Number one, tangible reciprocity. So like you're giving free samples, exclusive discounts, or helpful resources, right? That's one. Two, social reciprocity. Offering a warm introduction, referring someone to another trusted business or providing helpful advice that builds goodwill and three emotional reciprocity, expressing genuine appreciation and making the interaction about them rather than you fosters deep engagement.So you can apply this like this instead of immediately trying to pitch a service, offer a small unexpected gift or insight. Maybe a dentist at a farmer's market might give away customized smile friendly snack packs while offering oral health tips tailored to the audience, right? Hey, have some snack packs on us for free as you tour the farmer's market.You're doing this principle when you apply that. And so much more, right? So that's the reciprocity principle. Now, number four. the familiarity effect, how repeated exposure builds comfort. This is huge. Okay. There's something called the mere exposure effect. Now, the more someone is exposed to a brand, the more they subconsciously trust it, this psychological principle was first identified by psychologist Robert And he suggests that familiarity breeds likeability and credibility. Now there's three things to this. Number one, repetition, which equals trust, right? People need multiple positive encounters before making a decision. His community presence, repeated appearances at local events, schools, and businesses reinforce familiarity and three consistency in messaging using the same colors, slogans, and branding strengthens brand recall.So that's huge, by the way, don't continue to change a ton of numbers based on I'm using this number to see the ROI. Now we're using this number for mailers and ads to see the ROI. Now we're using this number to see the ROI for Google ads. It's too many numbers. There's no consistency in that, be consistent.Now, when it comes to ground marketing, successful ground marketers maintain a visible, non intrusive presence within their target community, instead of a one time event. Aim for monthly engagements at key locations, ensuring Potential patients feel comfortable seeing and recognizing the brand.this is huge. So if you feel you went to an event and that event was great, fantastic. And you go another time and it was great, fantastic. Continue to show up at this event. So I'm going to give you an example. Let's just say you do an event at a daycare and every month they allow you to go in there and set up a booth and it goes good.Continue to show up to that one. Instead of trying to do a ton of other events. One time only you could do one here and there, but make sure you build a foundation in specific locations, especially if that's where your target demographic is. So that's four. That is the familiarity Five is the social proof. People follow what others endorse. P. T. Barnum says nothing draws a crowd like a crowd. Now humans are wired to follow the lead of others. A concept known as social proof.When people see others endorsing a business, they feel safer engaging with it. Three things you need to do with this. Number one, strategic testimonials. Instead of generic reviews, you story driven testimonials featuring real customer experiences. This is why video testimonials are huge. Video testimonials gone are the days where you write down the testimonial and then put the patient's name and no pictures there or anything.It's just. A word and a random person's name, that's gone. That's dead. Don't do that no more ever again. If that's on your website, take that out I guess the second best thing you can do is picture testimonials, right? Like actually having the patient's face and then the wording, but video testimony, okay. So strategic testimonials, that's number one. Two is live demonstrations, publicly showcasing a positive customer experience creates a ripple effect. So continue to do that. And three is influencer and community partnerships. And we're going to talk about this later on.In a couple episodes, but influencer and community partnerships aligning with local influencers, well known figures, or community leaders enhances credibility. And you can apply this like this. You can encourage happy patients to leave video testimonials at community events. Alternatively, showcase real time transformations right before and after smile previews in public settings to drive curiosity.So show the before and afters, real life testimonials, show the video testimonials, but at the same time, if you're at a huge event you know, some of your patients are going to be there, take advantage of that they're on a dopamine effect right there. Endorphins are running.They're excited to see you. Hey, can you do a video testimonial for us right now? So that is social proof. Number six. Loss aversions. Why people fear missing out.Now, Daniel and Amos, Daniel Kahaneman and Amos Berski, they mentioned people are twice as motivated to avoid losses than to gain equivalent. The principle of loss aversion suggests that people hate missing out more than they love gaining something new. This is why time sensitive offers, exclusivity, and scarcity based promotions work so well in ground marketing.Give me an example. It's a limited time offers, The first 10 signups get free teeth whitening. Watch when you do that, how quickly people will run and sign up. And it's up to you at that point to say, you know what? I'm going to extend it 10 more just for right now, just because of you, I'm going to give you one more free one, right?One more free one. And you can continue to add that and say that to every single person. Everybody can get it. A hundred people can get it right. But you can say, I'm going to give one more free one just for you. They're going to feel extra special. The person signing up. And trust me, they're going to feel extra obligated to show up to that appointment to limited time offers.Second is scarcity effect. We only have 20 appointments slots available this month. Scarcity, right? FOMO, fear of missing out, creating a social momentum, right? Join 200 plus families in our smile club. Things like this encourages action. So create something, the social momentum. And you can apply like this, use subtle urgency when speaking to potential patients.For example, instead of saying we're offering a free consultation, say we have a few free consultations left this month. Would you like to claim one? And you can even get specific, we have three, we have two consultations left this month for free. What's your name and number? So I can put you down, right?Because it's gonna run out. And then watch them put their name and number down. So that is the loss aversion. This you can call it FOMO almost, right? Why people fear missing out. Seven, the power of storytelling. Emotion beats logic. Now you hear Joshua Scott from Studio 88 talk about this quite a bit, So facts tell stories sell. That's by Seth Godin. People don't remember statistics. They remember stories. Ground marketing thrives on relatable, emotionally compelling narratives that make impact. Give you an example before and after patient stories. Share real experiences where treatment changed someone's confidence or life.We know it changes smiles, but how did it change their confidence? How did it change their life? Share that personal journeys. Why did you start your practice? Authenticity breeds connection. Always, if you are a startup, if you haven't opened up yet and you're listening to this right now, please share that in your social media, share that story, share your personal journey.Why did you start your practice? Ask yourself that push record and just riff. Just talk why you started your practice. This is the beginning of your journey. You're going to see a lot of connections happen this way in a lot of new patients. And then three is emotional hooks, right? Use sensory language and patient driven success stories to make your message resonate.I'll give you an example of how you can do this. Instead of simply listing services, tell a short, powerful story at community events. For example, Last year, a mother came to us worried about her son's self confidence due to his teeth. He was being bullied. After Invisalign, he now smiles in every school picture.Look at the before school pictures. Look at the after school pictures. After Invisalign. Look at his confidence. Look how his life is changing. This kid will remember this forever. He will remember what you did forever. You changed his life. That's why we love what we do. And kind of continue with that point on right stories like these create an emotional anchor, making your brand more memorable.So that's the power of storytelling. Eight is the commitment principle. Now these are all principles when I'm mentioning involved in ground marketing, okay, the commitment principle, small yeses. Lead to big yeses. This is so huge. Robert Chiodeni says people who commit to small actions are more likely to commit to larger ones later.By getting people to say yes to a minor request, they become psychologically inclined to say yes to a bigger one.And I'll give you three examples of this, right? Micro commitments, a small step like signing up for a free newsletter makes them more likely to book an appointment. So have that two surveys and engagements. Asking simple questions like, Hey, do you floss daily increases their investment in the conversation.And it doesn't have to be about teeth either. It can be simple questions, open ended questions, right? That you're asking to the patient and then you want them to open up a little bit more, getting them to say yes in those situations or prime them to say yes in bigger situations, especially in real life when you're talking to them.So I like that a lot. And then three is loyalty and follow ups, rewarding small commitments, Give them a welcome kit. Thank you for coming in. Here's your welcome kit, right? Kind of A thing. It builds long term loyalty. And you can apply this like this. Instead of immediately asking people to schedule an appointment, start with low stakes commitments sometimes.Would you like a free smile assessment to see how your teeth could look? Once they engage, they're more likely to take the next step. So that's it. Those are the eight principles involved. In, ground marketing. Now the final thought, trust takes time, but it pays off, right? The psychology behind ground marketing revolves around trust, familiarity, and reciprocity.Now, when you apply these principles strategically, you create a system where people feel comfortable, engaged, and naturally drawn to your brand. The psychology behind ground marketing when it comes to all of this is that you really want to make lasting connections that convert into loyal patients.Every decision, a potential patient makes is influenced by subconscious biases, emotions, and behavioral triggers. Always remember that. I hope this is helpful, now I want to dive into some examples right now on how you can utilize some of these principles from the get go. Right? So number one was the trust formula, right? And we discussed what it meant, Credibility, reliability, personal connection. And then you want to have Less of a perceived self interest, So if you're marketing at a local school event, you know, you're wearing a branded polo display, a well designed clutter free banner, and you simple expert backed messaging, So you can say stuff like, Hey, did you know, 42 percent of kids have cavities by age 11. Let's help your child avoid that, right?If you're doing a specific presentation and parents are there. You want to frame yourself as an expert without feeling like a sales pitch and something like that will help you, but you want to say it in an emotional way, right? From the other things that we, learned from. So that would be more of the credibility.You're establishing yourself credible when it comes to the trust formula. Remember it's credibility, reliability, personal connection. So credibility, that's a good way. Reliability is, Hey, if you partner with a local pediatrician, don't just drop off business cards. Like I've told you, right?Instead. Set a recurring schedule. Dr. Smith, would it help if I came in once a month to answer parents questions about kids dental health? Now, this makes you reliable and on top of mind for referrals. More times out of not, they will say, Yeah, you know, we can create something for the community or we can do that.We can partner up. Reliability. You're building something together. You're seeming reliable. And third is personal connection, right? Now, personal connection, an example of application for this is if a parent at a community event expresses concern about their child's teeth, don't just push a service.Instead, relate personally. Say something like, I totally understand. I have young kids too. I always remind them that brushing is like feeding their teeth good food. Now, this builds emotional trust rather than feeling transactional. You're giving them something they can use when they get home too.And then finally, self interest, An example of this is, instead of saying, we're offering a special on teeth whitening, would you like to book? Say, a lot of people are surprised how much whiter their teeth can get with just one session. I mean, Look at the before and after pictures. Do you want to see a quick before and after preview?For you, we can make that happen, right? This picks curiosity and engagement leading to an easier yes. So these are things you can utilize, especially with the trust formula. Now, when it comes to number two, first impressions are everything. Remember the seven second rule, an example on how you can apply.This is at a local health fair. Don't sit behind a booth looking at your phone. Never ever do that. I can't tell you. And we're going to discuss this in further on how to perform for optimal results at a booth in a later episode. But this is my biggest annoyance when you see someone doing this.Stand up, make eye contact and offer a warm greeting, approach people with a natural question even, You can approach them with, Hey, how's it going? That's a question. But approach people. Have you ever seen what your smile could look like with Invisalign? Let me show you a quick digital preview, right?And then you show them. This makes interactions engaging and welcoming rather than, just pushy. First impressions are everything. Stand up, make eye contact and offer a warm greeting. No. You have to turn it on for those hours. Okay. And like I said, we'll discuss that in a later episode.Reciprocity. Number three, give first and they'll want to give back, right? An example of this is at a local gym, instead of saying, Hey, here's my business card, call us if you need a dentist, say, Hey, would your members find it helpful if we provided free sports mouth cards for youth athletes? For the young ones, If this is one of those type of gyms where they have a sports team and things like that, this works fantastic. They now feel obligated to reciprocate by recommending your practice when you do this. And it happens. Be as involved as you can be. Push the limits when it comes to this. Don't just sponsor something.Don't just make free mouth guards. The name of the game is never convenience in these things, right? Have them go to your practice, have them come to your operatory, get fitted. You know what I mean? Have their families come in because you want their families to become your patients too. There's so much involved in this.And like I say, this is going to be in a later episode as well on how to do this effectively, especially with, want to sponsor like teams and things like that. So number four is the power of, Familiarity. So the more they see you, the more they trust you. An example on how to do this is if you want to create an ongoing partnership, you can say, Hey, we'll be at a local coffee shop every Saturday, offering free coffee for new patients.When you do the coffee shop strategy, which is found in the ground marketing course, you're able to set up at the coffee shop as much as you want. And when you do that, you're able to bring people there as much as you want to, and the coffee shop loves it. And by showing up repeatedly, potential patients become more comfortable with your brand.Now, that's just one thing. Imagine showing up consistently at a gym, consistently at a school, at a senior home, at an apartment, where you feel, hey, I'm going to get a lot of new patients. I saw great results the first event, I'm going to continue to go. Be consistent. You want to be familiar with them. Five was social proof, right?People follow the crowd. Instead of saying, hey, we offer family dentistry services. Say, did you know over a hundred families in this area trust us for their dental care? And this can be written in your marketing material because it leverages social proof and it makes people more likely to consider your practice.Six with scarcity and urgency, people hate missing out. So instead of saying at a school event, we're offering free dental checkups. You can say, Hey, we're only offering 10 free checkup slots for families at this event. I can save you one right now. What's your name and number that creates urgency and drives immediate action.So you can continue to do these things, When it comes to how to apply it, we're going to make specific episodes just for these events, just for these locations, just for these businesses. if you ever wondered. And wanted to know how to get into a school ground market and get the children, the teachers, the staff to come in.We're going to do an episode on that, on gyms, on farmer's markets, on partnerships, on a lot of things, This is it. revealing it all here but if you want to know now and you want the strategies written down and you want the actual real life examples, you want to see me actually call some of these businesses, you want the Excel sheets, you want it all.There's a ground marketing course, and in that ground marketing course, you're, it's like one on one with me, right? And I continue to add to that course as well. And I'm going to put a link to that in the show notes below. Or you can just Google the ground marketing course and see what everybody else is saying about it.Now it's helped their practice as well. hope you enjoy this episode. Feel free to check out the ground marketing course. If you do, I'm excited to see you in there. And the next episode, we're going to be discussing setting up for success, ground marketing foundations, and we'll dive deeper into that.Thank you so much for tuning in and I'll talk to you in the next episode.

In Part 2 of Dr. Mark's interview with Joshua Scott, founder of Studio 8E8, they discuss the next phase of building a scalable business. Josh shares how his creative agency is evolving beyond its roots, blending high-level storytelling with cutting-edge performance marketing to create predictable growth for dental practices. He opens up about the challenges of restructuring his company, investing over $1.25 million in infrastructure, and recruiting top-tier talent to develop new service offerings. In this discussion, Dr. Mark and Josh also draw parallels between their entrepreneurial journeys, reflecting on how to build businesses that evolve with the market while staying true to their vision. EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes kicks off Part 1 of a thought-provoking two-part conversation with marketing expert and Studio 8E8 founder, Joshua Scott. Fresh off a powerful Mastermind event in Scottsdale, Dr. Mark reflects on the importance of self-assessment, recounting key lessons and highlights from 2024. Joshua shares insights on personal development, discussing the pitfalls of hustle culture and how self-awareness can shape routines and productivity. Together, they explore entrepreneurship, the evolution of Studio 8E8, and scaling a creative business through grassroots growth and market fit. EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast