Podcast appearances and mentions of mark murrell

Mark Murrell is the founder and operator behind Get Maine Lobster and Black Point Seafood, specializing in scaling premium direct-to-consumer seafood brands with a focus on operational agility, customer loyalty, and brand storytelling. Raised in Maine, Mark turned a love for local seafood into a nationwide business, mastering dock-to-doorstep logistics for live lobster delivery.Since launching in 2010, Mark has served over 500,000 customers, quadrupled his customer base, expanded into new categories like seafood appetizers and select beef, and acquired Maine Lobster Direct to deepen fulfillment capabilities. His work has been featured in The Wall Street Journal, USA Today, Rachael Ray, ESPN, and national campaigns for Chase Bank, alongside collaborations with Momofuku and Geoffrey Zakarian.Rooted in a customer-first, margin-focused mindset, Mark builds brands that balance growth with sustainability. Whether scaling operations or evolving brand experiences, he brings a clear playbook for turning fresh products into loyal communities, efficiently, profitably, and with staying power.In This Conversation We Discuss:[00:45] Intro[01:32] Highlighting specialty items for customers[02:44] Starting a business from personal experience[03:50] Delivering higher quality through logistics[04:59] Pitching new ideas with simple outreach[05:51] Adapting CRM systems for operations[06:39] Managing growth with limited capacity[07:47] Balancing two businesses during early growth[09:07] Surveying customers beyond product feedback[10:36] Aligning brand identity with buyer emotions[11:36] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[16:41] Taking risks when the signs are undeniable[18:43] Launching internal marketing after early growth[20:21] Redesigning operations for more agility[22:48] Realizing early sales hide margin problems[27:26] Blending creativity with structured thinking[28:29] Building resilience through daily habitsResources:Subscribe to Honest Ecommerce on Youtube#1 Lobster Delivery Service From Dock To Doorstep getmainelobster.com/Premium Maine lobster and seafood across the U.S. and Canada blackpointseafood.com/Follow Mark Murrell linkedin.com/in/mainelobsterSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On todays episode of the GaryVee Audio Experience, I sit down with Mark Murrell, the founder of Get Maine Lobster and Black Point Seafood, to unpack his incredible entrepreneurial journey. We talk about how he went from bartending in Nantucket to becoming a pioneer in the direct-to-consumer seafood business. Mark's story is filled with grit, creativity, and curiosity... and lobster!We dive into how his Maine roots shaped his business, how he overcame early failures, and what it takes to build a thriving brand in an unpredictable industry. Plus, we talk sustainability, the challenges of scaling, and why a spry lobster from deep cold parts of the ocean is the best lobster.Whether you're into seafood, entrepreneurship, or just love a good underdog story, this episode's for you. And if you're curious about Maine lobster (or lobster in general), trust me—Mark's the guy to listen to. Enjoy!

On this episode of Leading the Way at Leonard's, hosts Dwayne Knepper and Ken Johnson are joined by Jane Jazrawy and Mark Murrell, creators of the prestigious Best Fleets to Drive For award. Winning Best Fleets to Drive For is a rigorous process. Leonard's Express knows first-hand – they've won it two years in a row. As part of the process, Jazrawy and Murrell collect thousands of survey responses from trucking companies and drivers. As guests on Leading the Way at Leonard's, they share valuable insights on the most notable trends they observed when reviewing this year's nomination forms. Jazrawy and Murrell are also co-founders of CarriersEdge, a leading provider of online driver training for the trucking industry.

Welcome to another episode of the Action and Ambition Podcast! Joining us today is Mark Murrell, Chief Curator of Haddie Bay Club, a collection of 7777 Haddie, the 1-in-100-million Cotton Candy Lobster NFTs. Mark has a partnership with Coppersmith and became Haddie's trusted guardian. Though Mark quickly found Haddie a forever home at a local aquarium, he knew the whole world would fall in love with her amazing colors if given a chance to behold Haddie's beauty, and he was right. Haddie took over social and the news. She was an overnight sensation. They are now building a special “1-in-100-million” community around this ultra-rare lobster. Tune in to learn more

Joining the L&B Dudes this week live from Maine is entrepreneur Mark Murrell, he talks to through the journey of build a multi mullion dollar lobster e commerce business. Check out the video on Youtube. https://www.youtube.com/watch?v=T1hRnUCIYEQ

In November 2021, an ultra-rare cotton candy colored lobster was discovered off the coast of Portland, Maine. Named Haddie, she quickly went viral and became an overnight sensation, that launched the Haddie's Bay Club in the metaverse. On this episode of Tech Bites, host Jennifer Leuzzi talks with Mark Murrell, CEO of Get Maine Lobster, about the collection of 7777 Haddie the Lobster NFTs and the growing IRL community around this ultra-rare lobster.Photo Courtesy of Get Maine Lobster.Heritage Radio Network is a listener supported nonprofit podcast network. Support Tech Bites by becoming a member!Tech Bites is Powered by Simplecast.

Bloomberg News finance reporter Marion Halftermeyer discusses her “Big Take” story on Credit Suisse's Russia ties. Kevin Nicholson, Global Fixed Income CIO from Riverfront Investment Group, talks about the market, economy, and inflation in 2022. Mark Murrell, founder and CEO at Get Maine Lobster, talks about the supply chain, shipping, “Lobsterflation,” and business outlook as the summer months approach. Hessam Nadji, CEO of Marcus & Millichap, talks about the real estate sector and rising mortgage interest rates. Hosted by Paul Sweeney and Matt Miller. See omnystudio.com/listener for privacy information.

D and L Coffee Service Inc. presents Small Bites Radio the #1 listed “Food Radio show Philadelphia'' and #1 listed “Food Radio show South Jersey''. Small Bites on Wildfire Radio returns this Sunday, December 5th at 635pm EST with a fantastic lineup! #SmallBitesRadio has been named #14 out of the Top 30 Best Hospitality Shows on the planet for 2020 and 2021 as well as being named #23 Top Philadelphia Lifestyle Influencer in 2021. It's our last show of 2021 and we wish everyone a happy and healthy holiday season and look forward to 2022. Want to spice up your holiday shopping? We'll be talking to Kai Chase, Celebrity Chef, one of LA's hottest celebrity chefs, with an impressive client roster that includes President Barack Obama, Mary J. Blige, Jamie Foxx, Steve Harvey, Jalen Rose, and Kevin Hart. Chef Kai draws inspiration from her Creole, Cuban, and Native African-American roots, and she adds a touch of California flair to her recipes and spice blends and now you can purchase her amazing spice blends yourself. Creations by Kai Universal Spice Collection features delectable blends including 5 Spice Habanero Ginger, Warm Cajun and Chicory, and California Citrus Salt- perfect for cooking, grilling, and flavoring to add a dash of deliciousness to your dishes. They are a great gift for all the foodies in your life. Be sure to spread holiday cheer and don't be SHELLFISH while being the one others SHELLABRATE due to you giving a great gift. That unique and amazing gift is available at Get Maine Lobster and we'll chat with Mark Murrell, CEO of Get Maine Lobster. Get Maine Lobster is a direct-to-consumer seafood seller based in Portland Maine, ME, delivering the finest seafood in the world straight from the dock to their customers' doorsteps with a focus on quality, value and customer satisfaction. As the highest rated lobster delivery company in the US, Get Maine Lobster has partnered with beloved brands from Mastercard to Whole30, WW, and DoorDash. The company also provides detailed prep and helpful cooking tips for customers, empowering consumers to cook restaurant level food at home. So don't FLOUNDER this holiday and be the best SANTA CLAWS around. To finish off our 2021 season we will be joined by Anne Byrn the Cake Mix Doctor and author of ‘A New Take on Cake: 175 Beautiful, Doable Cake Mix Recipes for Bundts, Layers, Slabs, Loaves, Cookies, and More! A Baking Book' from Crown Publishing Clarkson Potter. She wants you to know you can have your cake and eat it too as with 50 modernized classics and 125 brand-new recipes, no one will believe your Ice Cream Cone Cake, Vegan Chocolate Cake with Creamy Nutella Frosting, or Blood Orange Loaf with Campari Glaze were made from boxed mixes. Whether you are following a gluten-free, sugar-free, or plant-based diet, or are just a fan of a good old-fashioned yellow layer cake with chocolate fudge icing, you'll find your calling—and won't have to spend all day making it. Formerly a food editor at The Atlanta Journal-Constitution and a graduate of the La Varenne École de Cuisine in Paris Anne Bryn is a bestselling author known to millions of fans through her Cake Mix Doctor, Dinner Doctor, American Cake cookbooks, and for her cake mix magic. You say you STILL NEED MORE!!! Don't forget we still have our regular weekly segments from author, Courier-Post nightlife correspondent and The New York Times recognized blogger John Howard-Fusco for foodie news of the week, Chef Barbie Marshall who is a Chef Gordon Ramsay Hell's Kitchen Season 10 finalist and has appeared on Season 17 of FOX Hell's Kitchen #AllStars as well named Pennsylvania's most influential chef by Cooking Light will delight us with her observation of the week, highly acclaimed and respected Vegan Chef Christina Martin will delight with her ‘Healthy Bite' of week giving nourishing and wholesome advice, and a joke of the week from legendary joke teller Jackie "The Joke Man" Martling of The Howard Stern Show fame. D & L Coffee Services Inc. and Bluejeanfood.com hope you will use the TuneIn app to listen worldwide or also catch Small Bites Radio syndicated on KGTK 920AM, KITZ 1400AM, KSBN 1230AM, KBNP 1410AM, iHeartRadio, Salem Radio Network, ScyNet Radio, Stitcher Radio, PodOmatic, Indie Philly Radio, Player FM, iTunes, Pandora, and TryThisDish Radio which is the only independently owned and operated international chef-driven foodie and lifestyle radio network in the world. https://bluejeanfood.com/smallbitesradio/ D & L Coffee Services has an expert staff of highly qualified, certified, and experienced office, technical, and sales personnel. D & L Coffee Services are able to provide your business, home, or special event the absolute best from the beans they sell, vendors they work with, Italian delicacies available for delivery, catering on-site for any sized affair, hands-on barista training, equipment available for purchase, and maintenance/repair services for your espresso and coffee machines. You can stop by their warehouse at 7000 HOLSTEIN AVE, SUITE 3, Philadelphia, PA 19153 during business hours or call the office at 215-365-5521 for an appointment, consultation, or any questions. #FoodRadioShowPhiladelphia #FoodRadioShowSouthJersey #TopPhiladelphiaLifestyle #FoodRadioShow #TopHospitalityShow #FoodShow #TopListed #BestFood #BestPod

Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymastersLearn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID. For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

Season 4, Episode 7: The Value of Private School: a look at culture and community Show Sponsor: St. Philips School & Community Center https://www.stphilips1600.org/ ABOUT THE EPISODE:  In Season 2, we discussed school choice, however focusing on all things private school from a prospective parents POV. Today, we will continue this conversation, however, from the side of administration within the private school. Given the outcomes of protests, of education & mask mandates during the pandemic, especially in large metropolitan school districts, is private school still worth it? We are diving into private schools enriching culture and community relationships with our guests, Darnetta Forteau and Kaityln Holmes-Adegoke, the Admissions team from St. Philip's School and Community Center in Dallas, TX.   Guest Momologist, Meet Darnetta Forteau, Director of Admissions . After 18 years in retail leadership and training, Darnetta transitioned into non-profit work and has spent the last 5 years as an Admissions Director. New to St. Philips School and Community Center, she works with an array of different families and genuinely enjoys spending her days helping parents make important educational decisions for their children. Her career shift was born out of her desire to be living a more purposeful life and she sees how God opened many doors to allow for that to happen. Darnetta Forteau lives in Dallas, TX with her husband of 17 years, Damion, and their two little girls, Quinn (10) and Margot (9). They love to travel and are big fans of Korean culture. Guest Momologist,  Kellee Murrell received a Bachelor of Arts Degree in History Education from Clark Atlanta University and a Master's in Christian Education from Dallas Theological Seminary. She began her career in Dallas at Tyler Street Christian Academy as a history teacher then continued her passion to educate children at Richardson West Junior High in Richardson ISD. It was there that Mrs. Murrell's role in education was expanded, serving as the 7th grade girls basketball coach, 21st Century after-school program coordinator, and AVID (Advancement Via Individual Determination) campus coordinator and teacher.  Mrs. Murrell, a native New Yorker, is married to Mark Murrell, Deputy Chief of Community Prosecution and Community Courts for the City of Dallas, and has two wonderful children, Eden and Mark Jr., both students of St. Philip's School and Community Center.       SUBSCRIBE TO FREE NEWSLETTER: Be the first to know about new episodes, get mom hacks, and more each week by subscribing to The Monday Momologist.  Head over to mahoganymomology.com to get your free newsletter.     Produced By: Great Music and Games https://greatmusicandgames.com/ Continue the Discussion, Download, Subscribe, Rate, Like, Follow Us, and Share on: Website and Shopping: www.mahoganymomology.com Twitter: @MMomology Insta: @mahoganymomology FB: @MahoganyMomology

Get Maine Lobster Founder and CEO Mark Murrell discusses the pandemic's impact on the lobster industry and $34 lobster rolls. Host: Carol Massar. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Get Maine Lobster Founder and CEO Mark Murrell discusses the pandemic's impact on the lobster industry and $34 lobster rolls. Host: Carol Massar. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

What are GCLIDs and how important are they to your marketing? You may have heard about GCLIDs or Google Click IDs, but aren’t entirely sure what they do and their impact. Which is why I’m dedicating this entire episode to everything about GCLIDs. At the end of this, you’ll know whether they’re important to you, what’s their impact on your bid strategies, how often you should be importing conversions, and much much more. Prepare to get more familiar as we all dive into GCLIDS. Episode Highlights: What is GCLID and what it’s for [00:45] What Google uses GCLID data for [03:22] Value-based bidding vs. volume-based bidding [04:46] You don’t need to upload conversions within an hour [06:00] Is there a minimum amount of sales when uploading? [08:29] The issue when optimizing to multiple conversion actions [09:11] Why you should upload the delayed conversions [11:23] Always consider what data you’re sending to educate Google [14:35] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Is real-time data always better than delayed data? Facebook, Google, and Amazon are now providing conversion data. But getting data quickly is not actually the best in every situation. And when you feed that data into your ad platform and let the A.I. optimize your campaign, well, things may not turn out the way you hope. The truth is there are issues with real-time data which a lot of people are ignorant about. So in this episode, I’m going to tackle all this to hopefully shed a better light on this topic. Get to know the real deal when it comes to real-time data by tuning in now. Episode Highlights: Amazon, Facebook, and Google aren’t actually giving you real-time data [01:08] Is the algorithm optimizing to support your goals? [05:01] Facebook’s puzzling requirement for customer lifetime value data [06:14] Sending data too fast creates volatility [08:16] When real-time data doesn’t make sense [10:25] Looking from the top down and longer is better [15:31] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Get the Wicked Reports Playbook here (https://help.wickedreports.com/the-wicked-reports-playbook) Gathering data and getting insights are both useless if you don’t take action. Today’s Ecommerce Insights podcast is near and dear to my heart. Having spent 20,000 hours knee-deep in marketing attribution, I know what creates success or failure when you act on marketing insights. So I’m going to explain what you need to do to turn your data into actions that get you the results you want. Stop wasting the insights you’re getting. Listen to this episode so you can take action now. Episode Highlights: Why it’s important to act on data [00:53] Key decisions to be able to act on the insights [03:25] What’s your goal [03:48] What’s the timeframe for reaching your goal [05:50] Do you have a validated framework for acting on the data [08:03] Introducing the Wicked Reports Playbook [11:01] The most valuable insights take time to get [11:55] The line defining cold from warm traffic [14:16] How to use the playbook to turn goals into insights [15:23] Determine the correct attribution model [15:33] Finding the cold traffic leads that turn into high paying customers [16:59] Our framework for acting on new lead ROI [17:42] Our framework for acting on low ROI campaigns [20:44] Why we’re passionate about turning data into action [23:15] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/See omnystudio.com/listener for privacy information.

What’s really going to occur when the iOS update rolls out? For today’s Ecommerce Insights episode, I’m going to clear up all the confusion and explain a few of the things that are going to happen. Then I’ll share with you the opportunities where you can get a massive edge over your competition. Want to know how you can get ahead? Listen to this episode now. Episode Highlights: The agenda for today’s webinar [00:49] What Facebook’s email on the impact of iOS 14.5 mean [03:19] 1-day click-through opt-out data is going to be modeled [03:45] Facebook will no longer track iPhone data [05:11] Attribution settings default changes to 7-day click-through [06:05] Attribution methodology shifts from impression time to conversion time [08:02] iOS 14.5 opted out events will no longer be included [09:03] Conversion API is useful, but it won’t fix the problem [09:59] 3 opportunities to take advantage of & beat your competition [13:06] How to use Wicked Reports to get an edge [17:17] Webinar Q & A [21:44] How is Wicked Reports protected from this? [22:03] Will Facebook see one event for opted-out users? [22:32] Will you still see the highest prioritized event? [24:10] Which conversion will Wicked Reports detect if you advertise only on Facebook? [25:02] Quiz: iOS 14.5 impact [27:28] On sales measurement: User opts out, will the sale show up in Facebook ad manager? [28:29] On sales measurement: User opts out, will the sale show up if you send it to Facebook by conversion API? [30:16] Impact on retargeting measurement: User opts out, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [30:44] On events reported for the same user: User opts in, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [31:55] On 7-day attribution window: User opts in, buys 8 days after clicking on an ad, will it show up in Facebook ad manager? [33:14] Third-party vs. first-party data [33:38] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) iOS IDFA and ATT Quiz and Survival Guide (http://wrgo.io/WickedReports/18553) Big changes are about to happen with the upcoming Apple iOS 14 update. If you’re in the marketing industry, this is sure to have a significant impact. Will it be good, or will it affect your lead conversion? After spending 20,000 hours on first-party data, I feel that I’m uniquely qualified to talk about what I know about the upcoming IDFA changes and how it will affect the industry. Find out more by diving into this episode now. Episode Highlights: So what exactly is going to happen? [01:44] Wicked Report’s first-party data is privacy compliant [04:24] Conversions API won’t work around the IDFA restrictions [05:46] The survival guide to navigating the changes [08:29] Getting people to opt in is more important than ever [11:17] Diversify your advertising in multiple platforms [12:21] Why you should prioritize lifetime value over immediate hourly results [12:43] Look into other ways to capture first-party date [14:25] Take our quiz then grab our iOS 14 Survival Guide [16:01] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Time is a big factor in the buying cycle. If you don’t understand when you should wait and when you should spend the money, then you could be wasting thousands of dollars in ad spend. This is where marketing attribution steps in. It gives you the right data so you can strike and defeat your competitors at the top of the funnel. It’s so easy to forget about considering how time can affect your data. So today, I specifically want to cover this so that you’ll know how long it takes for you to get new leads, how long it takes for you to breakeven, and when you should spend more on your campaign, be it Google or Facebook. Learn to scale your ROI and kill the things that aren’t working by tuning in to this episode. Episode Highlights: Time can screw up the accuracy of your data [01:21] Top of the funnel campaign measurement period: How long leads take to buy [03:26] Determining how long a campaign should last [06:09] Customer lifetime value: How long leads breakeven and double [08:32] Putting all things together in the right attribution model [11:52] Spending more through in a Google campaign [13:47] Optimizing ROI in a Facebook ad campaign [17:24] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Wondering why your conversion rates are stagnating, if not dropping? If you find yourself looking at low conversion rates despite running a seemingly effective marketing campaign, then maybe you haven’t paid close attention to your new leads attribution process. As a small business owner, you might think that lead acquisition is just as simple as buying leads or blasting paid advertising through social media. But, are you sure you are properly directing your marketing campaign to the right people? When was the last time you looked at your email list? Today, we learn more about new lead attribution, why you need to understand how it works, and what makes it essential in scaling your business. I also talk about the different strategies you can use to optimize your lead attribution process and reach your customers effectively. Want that cold traffic to warm up to your business? Tune in to this episode. Episode Highlights: Why top-of-funnel ads fail in getting new leads [01:15] Marketing is just like dating [02:23] The nitty-gritty of new leads attribution [04:33] Capturing cold traffic and converting them into leads is a slow process [06:35] Strategies you can use in getting new leads [08:24] Targeting customers on Facebook [10:31] Optimizing Google algorithm to get cold traffic [12:06] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) What is that secret formula that allows ecommerce companies to do so well at marketing attribution, they continue to scale to 8 figures? At some point, you might be wondering why most (if not all) ecommerce giants have incredibly high conversion rates. Well, the first thing that you need to know is that there is no big secret. The second thing is, everything you need to scale your business is already at your fingertips. Find out how you can even the playing field in today’s episode as I talk about the three essential marketing attribution elements that are possible drivers for higher leads and sales for your business. Be the next 8-figure ecommerce business by tuning in to this episode now! Episode Highlights: Cold traffic takes time to buy [01:16] What do you do with cold traffic? [03:59] How attribution drives the buying cycle and time conversion [05:05] Cold vs warm: lead conversion to sale conversion [06:52] How email marketing—combined with paid leads—seals the deal [08:16] Auto-tagging makes a difference [11:08] Why everyone’s moving to subscriptions LTV [12:44] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/c/WickedReports Like on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports Follow on Instagram: https://www.instagram.com/wickedreports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Without a doubt, lead generation is essential in making new sales and scaling businesses. That’s why tracking touchpoints that generate the best leads is crucial. But, not knowing the key points in marketing attribution could hurt your company. Whether businesses are consciously or unconsciously making these mistakes, letting them build up over time is a big no-no. So, what are these mistakes and how can you avoid them? Find out in today’s episode as we discuss the five attribution failures that are detrimental to your business. By learning these points, you can make better marketing decisions for your company. Tune in to this new episode now! Episode Highlights: Needing every click tracked [01:46] Only the important touch points need to be tracked [04:02] Confusing MTA with STA [06:46] Mismatching model and goal [08:00] When to use STA & MTA to determine lead gen [10:03] The downside of multi-touch attribution [12:50] Trying to verify conversions through ad platforms [14:03] Comparing marketing attribution solutions and ad platform results [17:26] Manual tagging of subscriptions to determine customer LTV [19:04] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and since been helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/c/WickedReports Like on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports Follow on Instagram: https://www.instagram.com/wickedreports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Check out the Get Maine Lobster Website (https://getmainelobster.com/) There’s nothing better than seeing the positive ROI that we get from our lead generation campaigns. But are paid leads really worth it for your ecommerce business? Since the dawn of online retail stores, the battle for quality leads has gotten tougher. As businesses struggle to get more customers, people try to explore more ways to drive traffic to their websites, thereby converting them into leads and eventually, paying customers. That’s where paid lead generation campaigns step in. Discover the role that paid lead generation plays in your business with repeat guest Mark Murrell from GetMaineLobster.com. Find out why and how he started on paid lead gen campaigns for his ecommerce store and succeeded! Listen as he shares his techniques and strategies for getting more customers. On the fence about getting started with paid lead gen campaigns? Tune in to this episode now! Episode Highlights: Why Mark decided to use paid lead gen campaigns for his business [01:58] Steps to take when doing lead gen [03:04] The right design for the perfect landing page [07:06] Deals that work for Mark’s business [09:12] Adding a touch of empathy and thoughtfulness to improve customer LTV [13:30] The leads you get depend on the data you provide [15:00] The importance of marketing attribution data in measuring a business’ ROI [16:54] Lead gen campaign strategies for the holidays [18:07] How leads are being targeted on Google and Facebook [21:54] About Our Guest: Mark Murrell is the founder of GetMaineLobster.com which has a primary goal of making fresh Maine seafood available to anyone in the continental United States. Definitely not a small chore, he established an online business of providing dock-to-doorstep delivery of the world’s best lobster—Maine lobster—which served 300k lobster lovers since its inception. Mark is also recognized as a leader in marketing, and is sought after to consult other industries interested in launching, or expanding, their businesses online. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) How sure are you that a particular ad led to a sale of your product or service? For big tech companies like Apple and Facebook, tracking data is part of their business. The question is how much of the data is accurate. While these tech giants might attribute your sales to ads placed on their platform, you won’t really know for sure unless you get to the bottom of everything. Today, I want to go over three very crucial things - cookies, tracking pixels, and third-party data. What are they? Can you rely on the data you’re getting? And how do the changes implemented by Apple and Facebook impact lead attribution? Tune in now and get the lowdown on data, cookies, and tracking. Episode Highlights: What’s the deal with Apple blocking IDFA? [01:22] First-party data cookies are now more important [03:48] What cookies and tracking pixels do [06:37] Apple’s 7-day cookie expiration impacting first clicks tracking [09:49] It’s time to shift to new lead capture [16:18] Facebook’s Conversions API might only cloud your data [17:59] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Check out the Get Maine Lobster Website (https://getmainelobster.com/) Marketing attribution is a useful tool to help your business grow and succeed. The question, however, is how to use it the right way. Joining us in this episode of E-commerce Insights is Mark Murrell of GetMaineLobster.com, as he shares his art and science of selling lobsters online and how it helped drive growth to his business amidst COVID-19! Also, discover how the power of marketing attribution, running ads, email marketing, and generating leads can help you acquire and retain customers. There are tons more that we’ll cover, so don’t skip a heartbeat. Tune in now! Episode Highlights: Running ads for the first time [00:51] How and where to use marketing attribution data to grow your business [03:40] Selling a celebration product with a constant flow of leads [05:03] Direct response approach and getting in touch with customers [06:41] What major holidays mean in generating leads [09:27] The art and science of email marketing for old and new leads [11:31] How to get crafty with your emails [14:30] The nitty-gritty of remarketing [16:05] About Our Guest: Mark Murrell is the founder of GetMaineLobster.com which has a primary goal of making fresh Maine seafood available to anyone in the continental United States. Definitely not a small chore, he established an online business of providing dock-to-doorstep delivery of the world’s best lobster—Maine lobster—which served 300k lobster lovers since its inception. Mark is also recognized as a leader in marketing, and is sought after to consult other industries interested in launching, or expanding, their businesses online. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) With all the positive results you get from your Facebook Ad analytics, it’s tricky finding the true answer to this question - Is your marketing working or not? What most don’t know, the real truth is hidden behind a lot of misconceptions. This is where marketing attribution steps in. It is the tool, the gateway that helps you understand your customers better. And it tells you what’s actually going on in your business and marketing. For this reason, I’ve decided to start a podcast. Yes, a podcast on marketing attribution and analytics because what we stand for here at Wicked Reports is shedding the light on real data. Data that allows you to find the right customers for you to scale. Maybe marketing attribution can help you. Maybe at times it’s in the middle of a gray area. But whatever it is, we’re going to cover it. So what are you waiting for? Tune in now. Episode Highlights: Marketing attribution isn’t for the faint of heart [01:05] The flawed premise behind Facebook ad analytics [02:35] What lead attribution does [07:30] The origin story of Wicked Reports: Facebook sucks for Maine lobsters [09:01] Sometimes people don’t buy right away [16:11] You have to understand the whole customer journey [21:11] Attribution points out where you need to double down [25:04] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.