Ecommerce Insights by Wicked Reports Podcast

Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money. Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase their AOV and LTV. Kiril shares with us valuable insights on how to effectively use the data that you get from your sales to convert one-time buyers into loyal paying customers. Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers! Episode Highlights: Introduction [00:00] How Kiril found his way to drop shipping [01:35] The story behind Kiril’s LinkedIn profiles [04:07] Kiril’s simple strategy for increasing LTV [05:01] A tip from Kiril on sustaining a buyer’s attention after a purchase [8:40] How Rush shows recommended products based on a customer's order [13:05] Staying on top of carrier delays [16:18] Just some crazy guys using some crazy techniques [22:41] Some parting insights on improving your sales [25:50] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Rush’s Website (https://www.rush.app/) About our Guest: Kiril Kirilov is the CEO of Rush, a Shopify shipping software that helps drop shippers, brand owners, and agencies increase their AOV and LTV. Kiril specializes in customized branded tracking pages and smart shipping notifications to help businesses convert one-time buyers into loyal customers. Connect with Kiril through the Rush app and LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Do you struggle to maximize customer acquisition for your SaaS company through paid advertising? Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode. Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use. Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now! Episode Highlights: Introduction [00:00] Aaron’s life before Zammo Digital [01:08] How Aaron ended up with SaaS as his niche [02:22] What people in SaaS struggle the most with [03:38] Google ads vs. Facebook ads: Scaling based on buyer intent [5:25] What Zammo Digital does to ensure the quality of leads they get [6:55] SaaS strategies that work best for Zammo Digital [8:32] How Zammo Digital deals with the different digital channels they use [11:45] The impact of the Apple-Facebook data wars on Zammo Digital [15:15] Aaron’s view of the iOS 15 updates and how they are preparing for it [18:55] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Zammo Digital’s Website (https://zammodigital.com/) About our Guest: Aaron Zakowski is the founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth. Aaron also hosts the SaaS Marketing Superstars Podcast, where he dives into growth strategies from some of the fastest-growing SaaS companies. Connect with Aaron through his website and LinkedIn account. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on. Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce. Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience. Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers! Episode Highlights: Introduction [00:00] Why you don’t have to measure every action taken on your website [01:29] How Chris started with measurement marketing [02:58] The beauty of prioritizing measurement in doing business [06:13] Common false beliefs about measurement [8:20] Understanding customer behaviors through measurement marketing [16:05] MeasurementMarketing.io’s framework in delivering its services [18:17] Why data isn’t about the numbers [24:57] Challenging tracking projects that Chris had [28:03] Chris’ perspective on delayed conversions [33:39] Chris’ take on the drama between Apple and Facebook [36:14] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Measurement Marketing’s Website (https://measurementmarketing.io/) About our Guest: Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management. He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner. Get in touch with Chris through LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients. Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice. Justin shares effective CRO strategies that his company uses which will definitely help you strategize accordingly in scaling your business. Join our discussion by tuning in to this episode! Episode Highlights: Introduction [00:00] How Justin got into the field of CRO [01:08] The type of data Justin had when he started [03:15] The evolution of Conversion Fanatic’s service delivery [04:34] Misconceptions about the CRO practice [7:43] Conversion Fanatic’s framework in doing CRO [12:39] Impact of traffic’s quantity and quality to Conversion Fanatic’s tests [19:22] Adaptability of Conversion Fanatic’s CRO strategies [23:01] CRO as a science and a guessing game [28:07] Tools and teams that make up a CRO project [29:48] Parting life and ecom lessons from Justin [33:38] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Conversion Fanatic’s Website (https://conversionfanatics.com/) Get a copy of “Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing” by Justin Christianson (https://conversionfanatics.com/book) About our Guest: Justin Christianson is the Co-Founder and President of Conversion Fanatics, a full-service conversion rate optimization firm that's helped hundreds of businesses improve their performance, including Burt's Bees, Snow, NBC Sports, Dr. Axe, and many others. Justin is also the author of the #1 Bestselling book “Conversion Fanatic: How to Double Your Customers, Sales, and Profits with A/B Testing.” Connect with Justin at One Spot Social. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry, to show us how setting your own business breakthroughs is possible. Alanna and I talk through her journey to becoming an award-winning marketer, from the amazing impacts of her yoga practice on how she runs her business to her takeaways in growing her online yoga teaching business. Tune in to this episode now and who knows? You could be the next industry leader showing up in business podcasts. Episode Highlights: Introduction [00:00] Alanna’s beginning in the online yoga teaching business [01:33] Beyond the mat: Yoga’s impact on running a business [05:41] How Alanna markets her online yoga teaching business [12:00] Alanna’s go-to sales funnel [15:20] How Alanna handles copywriting for her business [16:43] Alanna’s preferred ad-buying platforms and strategies [17:50] Publishing platforms for Alanna’s books [19:51] Alanna’s biggest learnings as a professor [22:13] Alanna’s tip on doing her sacred sound practice [27:37] The power of breath control in a meditation practice [30:05] Testings and iterations that Alanna took in growing her business [32:37] A nugget of wisdom from Alanna [34:43] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Alanna Kaivalya’s website (https://alannak.com/) About our Guest: Alanna Kaivalya is the founder of the Spiritual Leadership Institute, the world's first higher-education training program dedicated to yoga psychology's cutting-edge field. They offer the skills, methods, and tactics needed to enter into one's purpose as a spiritual leader, allowing them to use their gifts to make a significant difference in the lives of others. Connect with Alanna on her website. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/See omnystudio.com/listener for privacy information.

Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive. Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a successful ecom store. Jessica talks about everything that she learned the hard way in her past experience so that you don’t have to go through the mistakes that she made. What are you still waiting for? Jump into the episode now. Episode Highlights: Introduction [00:00] Jessica’s business food for thought [02:34] Business pains that Ecommerce Badassery heals [03:21] When to focus on customer retention and acquisition [07:12] Diagnosing your marketing platforms individually [9:51] What really matters in an email marketing campaign [12:03] Search Engine Optimization 101 with Jessica [15:31] Jessica’s time as the only employee of a 7-figure ecom store [24:57] Recreating in-person experience on the internet [30:31] Ways to grow your business according to Jessica [33:08] Jessica’s checklist of optimization [36:09] What Jessica thinks about the latest iOS updates [39:14] Why your business is not about you [43:03] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Ecommerce Badassery (https://ecommercebadassery.com/) About our Guest: Ecommerce Badassery CEO/Founder Jessica Totillo Coster is an ecommerce and email marketing strategist who uses data and experience to help boutique owners and product entrepreneurs figure out the next best step in their business. Connect with Jessica through her LinkedIn account. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Is iOS 15 really the death of attribution and tracking? For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers. I also share how you can gain a significant advantage over your competitors from this update. Find out how you can get ahead by tuning in now! Episode Highlights: 1.Introduction [00:00] 2. The new Apple mail privacy protection [01:59] 3. Cross-site tracking prevention in Safari [03:58] 4. Changes in the iCoud+ [06:53] a.) The “hide your email” feature [07:12] b.) The private Relay technology [09:18] 5. Is iOS 15 really a problem? [11:57] 6. Why iOS 15 can actually be an edge for you [13:26] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches. Today, I have with me the best person to consult on this important subject - Jimmy Kim, CEO of the email and SMS marketing platform, Sendlane. Jimmy gives his takes on marketing challenges and issues such as the effects of iOS updates. He also shares valuable lessons that he has gained from his years of marketing experience. This episode will surely give you fresh views on how you can effectively market your brand so tune in now! Episode Highlights: Introduction [00:00] Sendlane’s road to where it is today [01:00] The use of SMS in marketing [03:57] Jimmy’s biggest lessons in digital marketing and life [7:04] How Sendlane tailors its marketing strategies based on data [10:02] Attribution points in digital marketing [14:05] Sendlane’s framework for solving challenges in ecom [20:39] Jimmy’s take on marketing platforms’ evolution [25:47] Content marketing’s part in Sendlane’s growth [32:56] Disrupting people and capturing them while they’re interested [38:02] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Request a demo with Sendlane (https://www.sendlane.com/) About Our Guest: Jimmy Kim is the founder and CEO of Sendlane, an SMS and Email marketing support company that serves over 1,700 clients. Connect with Jimmy through his email. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear. So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity? Today, I have Jack Born, founder of Deadline Funnel, to discuss the practical uses of urgency in marketing. Jack shares how Deadline Funnel helps entrepreneurs and businesses increase their sales and lead conversion by automating the deadline of their offers to their prospects. Join our conversation to know how you can give that extra motivation to your leads to avail your products and services. Episode Highlights: Introduction [00:00] How Jack got into the digital marketing space [00:52] Jack’s experience working with Perry Marshall [06:51] Deadline Funnel’s backstory and the problems it solves [12:16] How Deadline Funnel works and integrations you can do with it [17:38] Deadline Funnel’s coupon code functionality in ecommerce [21:59] The Zapier of Urgency [28:46] The value of email integration with Deadline Funnel [31:06] A tip on when you can send multiple emails at a time [32:05] Being brave for once in marketing automation [34:05] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Visit the Deadline Funnel’s Website (https://www.deadlinefunnel.com/) Get a copy of Perry Marshall’s “80/20 Sales and Marketing” (https://www.amazon.com/8020-Sales-and-Marketing-audiobook/dp/B00KSI46WM/) About Our Guest: Jack Born creates software that helps entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com , SurveyFunnnel.io , BoxshotKing.com , and AW Pro Tools. Jack also created the Tactical Triangle concept which author and thought leader, Perry Marshall covered in detail in Chapter 6 of his bestselling “80/20 Sales and Marketing” book. Connect with Jack Born through Deadline Funnel’s Twitter and Facebook pages. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

While putting up a Shopify store is not rocket science, making your shop and products stand out can be very difficult. In today’s episode, I have Chase Clymer who co-founded Electric Eye, a company that helps businesses thrive by turning strategic design, development, and marketing decisions into Shopify-powered sales machines. Chase shares with us the framework that his company uses in dealing with KPIs and building funnels. He also talks us through the matters he takes into consideration when finding a product-market fit. Tune in to the episode now to learn how you can set your ecom store up for more sales. Episode Highlights: Introduction [00:00] What Chase’s agency Electric Eye does [03:04] How Electric Eye helps Shopify store owners [05:50] The framework Electric Eyes uses to analyze KPIs [9:53] Selling without sounding like you’re trying to sell [13:30] Figuring out what product to offer as an upsell [16:52] The hardest part in doing ecom according to Chase [18:45] Chase’s procedure for building a funnel [19:47] Chase’s take on IOS 14’s impact on marketing [23:36] Electric Eye’s go-to system for helping their clients [25:45] What’s next for Chase and Electric Eye in Q4 2021 [27:11] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Electric Eye (https://electriceye.io/) About Our Guest: Chase Clymer is the Co-Founder of Electric Eye, a group of Shopify Experts that scales businesses by creating Shopify-powered sales machines from strategic design, development, and marketing decisions. Chase is also the host of Honest Ecommerce, a weekly podcast that provides endless resources on ecommerce development. For more of Chase’s ecom insights, subscribe to his podcast Honest Ecommerce. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Today’s Ecommerce Insights episode focuses on creating top-performing ads. As an ecommerce brand looking to turn cold traffic into warm leads, a carefully crafted ad that considers both the creative and data is key. Creative advertising expert Lauren Schwartz positions her strategies as the ‘creative that drives the click’. She helped personal care brand Love Wellness generate over $1 Million in their first year working with her. The kicker? Their best-performing ad was a still image with a simple headline. But there’s more that happens behind the scenes to achieve something like that. And Lauren is here to give a ton of pointers for our ecom listeners. Learn how to identify your brand’s hook in 3 seconds, how to break down your pitch to be bite-sized for social media, the value of user-generated content, and the biggest ad mistakes even well-known brands make. What else are you waiting for? Jump into the episode now. Episode Highlights: Introduction [00:00] What’s a creative that drives the click [01:49] Identifying the hook in 3 seconds [03:02] How to break down your pitch for social media ads [05:15] The impact of iOS 14 in tracking purchases [9:23] Why it’s time to explore platforms other than Facebook [11:28] The biggest ad mistakes committed by brands [15:05] What is user-generated content? [17:09] Measuring the success of an FB ad for cold traffic [19:18] How Lauren helped Love Wellness make over $1M in a year [20:57] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) The Loft 325 (https://theloft325.com/) About Our Guest: An experienced creative advertising expert, Lauren Schwartz has spent over 15 years working as a design professional and over 8 years working in digital marketing. Lauren has strategized for brands such as Love Wellness, ColourPop Cosmetics, and Our Place. Since venturing out on her own, she has been helping in creating profitable creative ad strategies for top ecommerce brands utilizing Facebook, Google, and Snapchat. Connect with Lauren through her Instagram. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your e-commerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries. I have one such man with me in today’s episode. Petar Mitrovic is an independent media buyer who has worked with over 50 clients in the past 9 years. He brings into the show his own experiences as he covers how helps clients achieve ROI, why he’s pessimistic about what’s happening with Facebook especially that Apple IDFA issue, and the value he gets from mapping customer journeys. On top of that, Petar shares several neat strategies he used for different social media platforms. Episode Highlights: Introduction [00:00] What got Petar into media buying [00:48] How he 20x scaled a fishing chapter [03:47] What’s key to getting ROI for a client [05:06] Where SMEs lost out because of lack of data [06:59] Why Facebook is terrible for marketers now [09:30] Google is still unmatched in terms of ads [13:01] The value and surprising insights from customer journeys [14:14] Using lifetime value to make campaign changes [18:58] High-level strategies for different social media platforms [22:38] Petar’s pessimistic over the Apple IDFA issue [25:53] Facebook measurement before and now [27:22] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Guest: Petar Mitrovic is a highly experienced PPC consultant doing Google Ads, Bing Ads, and Facebook Ads. He led the way for FishingBooker to scale 20x through the use of paid marketing. Having worked with over 50 clients, Petar has knowledge in digital marketing for various industries including SaaS, health, restaurant, wedding services, car rental, manufacturing, and digital products. Connect with Petar through his LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports See omnystudio.com/listener for privacy information.

A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. For today’s episode, I have marketing expert, entrepreneur, and ARM5 Formula CEO Josh Marsden to share with us his approach to getting leads and closing deals. Josh talks us through his approach to getting his clients’ customers successfully through the funnel and maximizing ad spend strategy for optimal ROI. Plus, learn his top tips for ecommerce success that even beginners can adopt. Episode Highlights: Introduction [00:00] ARM5 Formula’s clients and services [00:59] Marsden’s digital marketing history [02:00] Ecommerce challenges he’s seeing [04:54] Marsden’s ad-buying strategy [06:42] The need for iteration and improvement of strategies [08:27] The sales funnel of Ecommerce brands [09:29] Tracking sales and conversion [11:12] ARM5 Formula’s funnel strategy [12:33] The role of copywriting and email marketing [14:44] How Marsden’s dealing with the Apple IDFA changes [16:11] Maximizing ad spend [18:23] Marsden’s top tips for Ecommerce success [20:58] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) CVO Acceleration Marketing Performance Agency (https://cvoacceleration.com/) Connect with Josh Marsden on LinkedIn (https://www.linkedin.com/in/joshmarsden/) About Our Guest: Josh Marsden is an ECom Serial Entrepreneur, best-selling author of “Facebook Advertising Trends and Strategies for E-commerce,” and Founder and CEO of CVO Acceleration Marketing Agency and ARM5 Formula. He’s been in the digital marketing and e-commerce landscape for more than 8 years and has been helping other entrepreneurs create strategies and conversion funnels to multiply and optimize their ROIs. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your advertising investments is to learn how to use data to direct your business strategies. In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital marketing consultant and data expert Jake Goodwin. As CMO of his own consulting agency for more than 7 years, Jake has mentored and guided entrepreneurs to generate over $100 million in revenue through social media marketing, PPC campaigns, lead generation, and ClickFunnel chatbots. Jake shares with us how data mining, ad tracking, and online consumer behavior can provide you insights on how to maximize your resources and grow your customer base. Episode Highlights Introduction [00:08] Jake’s background [01:02] Assessing a brand’s data management or data system [02:08] The Pray and Spray method most brands do with ads [02:56] Ad spend on different platforms [04:19] Should B2C promote on Tiktok and Amazon? [05:41] How Google Suite works [07:12] Differentiating your product and brand marketing [09:22] Using your brand to create amazing content and messaging [11:41] Creating a community to stand out [14:01] Why data is important [15:27] Why tracking traffic should be your priority [18:42] Jake’s approach for cold, top of the funnel traffic [21:08] The unpredictability of insights from looking at attribution models on platforms [23:59] What’s changing in the ad platforms [26:25] Issues Jake’s seeing over the IDFA changes [27:50] Spending for your customer lifetime value [32:09] How Wicked Reports provides data for strategizing [35:41] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Consult with Jake Goodwin (https://jakepgoodwin.com/) About Our Guest: Jake Goodwin has worked passionately in the health and wellness industry for the past 7 years. The last 5 years have seen him generate over $100 million in revenue using social media, email, ClickFunnels, chatbots, and pay-per-click marketing strategies. You can reach out to Jake at jakepgoodwin@gmail.com. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Cold traffic is an altogether different animal from warm traffic. When you want to run Facebook ads, using the same offer and messaging you use with warm traffic won’t convert. In today’s Ecommerce Insights episode, I have back Bill Pescosolido from The Lido Agency. This time he’s going to walk us through his process for helping small businesses scale up. Bill shares with us his overall strategic approach to improving Facebook ad conversion rates and optimizing the email offer and landing page. Plus, he points out the areas that a lot of people miss or the little gotchas that people must fix for all of these to work. Facebook ads do work, but you must know how to utilize them. So tune in to find out. Episode Highlights: Cold traffic reacts differently than well-nurtured, warm traffic [00:52] Make tweaks when converting an email offer to a Facebook ad [03:44] People have a different intent for going on Facebook [04:54] Going back to the value proposition is the first step [07:08] Bill’s process for improving a client’s landing page [10:40] Avoid confusion by having only 2 CTAs on your sales page [13:05] Capture lead information or go for the sale? [16:36] There are lot more things involved in getting the sale [19:01] What people miss when writing their emails [21:13] It’s not a traffic problem, it’s an offer problem [27:24] Time for testing the environment is necessary [33:14] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) The Lido Agency Website (https://thelidoagency.com/) About Our Guest: Bill Pescosolido and his wife Michelle are the team behind The Lido Agency. With vast expertise in Facebook advertising and copywriting, Bill and his wife help clients build brand awareness and increase revenue. Both of them have been marketing and building brands online since 2010, and are very hands-on in the ad creation, copy, and optimization that they do. The Pescosolido’s believe in fostering partnerships with their clients to be able to provide an individualized experience. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

An essential aspect of every ecommerce website is data analytics. Without it, it will be difficult to measure and boost the ecommerce site’s revenue. In this episode, we discuss the data that comes into ecommerce sites such as trends, customer preferences, buying patterns, and several other metrics. Raj Sheth, Founder and CEO of Flydata.com, talks about the importance of centralizing data for analysis. Ecommerce websites should be able to pull in data from various sources without having to go through the whole ordeal of manually sifting through different analytics platforms. Learn how you can have a better data analytics structure for your ecommerce website and how to use the data to better improve customer experience, customer retention, and increase your revenue. Episode Highlights: Why an e-commerce company needs to centralize its data analytics [00:01] The right Data Warehouse structure and how to pull in the right data [05:09] Where is the most ROI when it comes to product analytics [07:01] How can inventory analytics help ecommerce sites - predict demand of their products [09:57] What metrics on finance analytics you need to watch out for [12:55] Source for the attribution numbers using the ad platform conversion numbers [14:53] Onboarding process at flydata.com [18:04] Raj’s failures and successes as an entrepreneur [21:46] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) You can connect with Raj through this email: raj@flydata.com Check out Raj Sheth’s company: (www.flydata.com) About Our Guest: Raj Sheth is on his 4th time in business as an entrepreneur who started testing and experimenting on several businesses as early as his college days at Babson College. He had been in the tech startup scene for years. He founded and later sold RecruiterBox - a recruiting software for companies. Currently, he is the Founder and CEO of Flydata.com. It is an ETL company that replicates your database to Amazon RedShift. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

What are GCLIDs and how important are they to your marketing? You may have heard about GCLIDs or Google Click IDs, but aren’t entirely sure what they do and their impact. Which is why I’m dedicating this entire episode to everything about GCLIDs. At the end of this, you’ll know whether they’re important to you, what’s their impact on your bid strategies, how often you should be importing conversions, and much much more. Prepare to get more familiar as we all dive into GCLIDS. Episode Highlights: What is GCLID and what it’s for [00:45] What Google uses GCLID data for [03:22] Value-based bidding vs. volume-based bidding [04:46] You don’t need to upload conversions within an hour [06:00] Is there a minimum amount of sales when uploading? [08:29] The issue when optimizing to multiple conversion actions [09:11] Why you should upload the delayed conversions [11:23] Always consider what data you’re sending to educate Google [14:35] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Is real-time data always better than delayed data? Facebook, Google, and Amazon are now providing conversion data. But getting data quickly is not actually the best in every situation. And when you feed that data into your ad platform and let the A.I. optimize your campaign, well, things may not turn out the way you hope. The truth is there are issues with real-time data which a lot of people are ignorant about. So in this episode, I’m going to tackle all this to hopefully shed a better light on this topic. Get to know the real deal when it comes to real-time data by tuning in now. Episode Highlights: Amazon, Facebook, and Google aren’t actually giving you real-time data [01:08] Is the algorithm optimizing to support your goals? [05:01] Facebook’s puzzling requirement for customer lifetime value data [06:14] Sending data too fast creates volatility [08:16] When real-time data doesn’t make sense [10:25] Looking from the top down and longer is better [15:31] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Launch Titans is a full-service digital marketing agency providing end-to-end service for all the major platforms. CEO Anthony Accetturo comes in to talk about his agency and process and strategies that resulted in over a billion dollars in revenue online. Having spent 16 years ad buying, Anthony knows what he’s talking about whether it's Facebook or Google, email, or SMS. Find out how a real pro does marketing that gets the results you crave for. Tune in now. Episode Highlights: Launch Titan’s full-service offering [00:43] How Anthony got into ad buying [01:42] The type of brands they work with [02:52] The impact of the iOS 14.5 update on their reporting [04:23] How they help ecommerce with lead generation [09:06] Now’s the time to move away from Facebook data [14:16] Anthony’s process for finding out who to target [17:05] The budget for the top of the funnel ads [21:12] Email’s role & the interplay with the type of funnel and ads [23:37] An example of an intent-based branding campaign [25:54] What’s next for Launch Titans [28:52] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Launch Titans Website (https://launchtitans.com/) About Our Guest: Anthony Accetturo is a digital marketing expert and entrepreneur specializing in influencer marketing, direct response marketing, brand lift, SaaS Promotion, and fitness marketing. His agency, Launch Titans, is a premier digital marketing agency focused on ROI-positive growth and marketing strategies. Anthony has been doing ad buying for 16 years and has worked with over 1000 businesses and deployed thousands of different strategies. He is capable of working with nearly any brand in any niche to help them create revenue-positive growth. Get in touch with Anthony at: anthony@launchtitans.com Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Are you providing the ‘wow’ customer experience that leads to big wins? In our digital-first world, you stand out by creating exceptional digital experiences. Bloomreach CEO Raj De Datta, joins me today as he talks about what pushed him to start his company and later on write his upcoming book, The Digital Seeker. Find out why merely serving the transactional needs of customers isn’t enough and what you need to do to get transformative results. Learn the power of having a seeker-centric philosophy by tuning in now. Episode Highlights: Raj’s motivation for writing The Digital Seeker [00:42] The differences between a seeker and a customer [02:18] What Bloomreach is offering [04:22] The top things where data can give you an edge [07:46] Example of a seeker-centric experience [09:51] The 3 A’s and how they play into ecommerce [11:29] Why you need data-driven ecommerce platforms [15:48] Bloomreach’s SEO geared solution and how AI makes it faster, better [17:12] Data science as a passion in their company [19:44] The driver of growth in ecommerce [20:36] The story of how Bloomreach started [22:49] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Pre-order The Digital Seeker (https://www.amazon.com/Digital-Seeker-Guide-Winning-Experiences/dp/0231202202) Bloomreach Website (https://www.bloomreach.com/en) About Our Guest: Raj De Datta is Co-Founder and CEO of Bloomreach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail E-Commerce in the US and the UK. Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing, and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. He serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 start-ups. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Get the Wicked Reports Playbook here (https://help.wickedreports.com/the-wicked-reports-playbook) Gathering data and getting insights are both useless if you don’t take action. Today’s Ecommerce Insights podcast is near and dear to my heart. Having spent 20,000 hours knee-deep in marketing attribution, I know what creates success or failure when you act on marketing insights. So I’m going to explain what you need to do to turn your data into actions that get you the results you want. Stop wasting the insights you’re getting. Listen to this episode so you can take action now. Episode Highlights: Why it’s important to act on data [00:53] Key decisions to be able to act on the insights [03:25] What’s your goal [03:48] What’s the timeframe for reaching your goal [05:50] Do you have a validated framework for acting on the data [08:03] Introducing the Wicked Reports Playbook [11:01] The most valuable insights take time to get [11:55] The line defining cold from warm traffic [14:16] How to use the playbook to turn goals into insights [15:23] Determine the correct attribution model [15:33] Finding the cold traffic leads that turn into high paying customers [16:59] Our framework for acting on new lead ROI [17:42] Our framework for acting on low ROI campaigns [20:44] Why we’re passionate about turning data into action [23:15] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/See omnystudio.com/listener for privacy information.

What’s really going to occur when the iOS update rolls out? For today’s Ecommerce Insights episode, I’m going to clear up all the confusion and explain a few of the things that are going to happen. Then I’ll share with you the opportunities where you can get a massive edge over your competition. Want to know how you can get ahead? Listen to this episode now. Episode Highlights: The agenda for today’s webinar [00:49] What Facebook’s email on the impact of iOS 14.5 mean [03:19] 1-day click-through opt-out data is going to be modeled [03:45] Facebook will no longer track iPhone data [05:11] Attribution settings default changes to 7-day click-through [06:05] Attribution methodology shifts from impression time to conversion time [08:02] iOS 14.5 opted out events will no longer be included [09:03] Conversion API is useful, but it won’t fix the problem [09:59] 3 opportunities to take advantage of & beat your competition [13:06] How to use Wicked Reports to get an edge [17:17] Webinar Q & A [21:44] How is Wicked Reports protected from this? [22:03] Will Facebook see one event for opted-out users? [22:32] Will you still see the highest prioritized event? [24:10] Which conversion will Wicked Reports detect if you advertise only on Facebook? [25:02] Quiz: iOS 14.5 impact [27:28] On sales measurement: User opts out, will the sale show up in Facebook ad manager? [28:29] On sales measurement: User opts out, will the sale show up if you send it to Facebook by conversion API? [30:16] Impact on retargeting measurement: User opts out, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [30:44] On events reported for the same user: User opts in, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [31:55] On 7-day attribution window: User opts in, buys 8 days after clicking on an ad, will it show up in Facebook ad manager? [33:14] Third-party vs. first-party data [33:38] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Club EarlyBird Website (https://www.clubearlybird.com/) Not having inventory because you’re always sold out is a great problem to have. This is the problem being faced by Chuckie Gregory who has achieved amazing success with just a single product. In today’s show, Chuckie tells us the story of his EarlyBird Morning Cocktail from the inspiration to creating the product up to how they used data (and Wicked Reports) to crush their conversions and create true lifetime value. Find out how you too can remove the guesswork as you plan to scale. Tune in now. Episode Highlights: Starting a business out of helping people wake up early [00:27] The experimentation that led to the EarlyBird Morning Cocktail [03:20] Getting the traffic to sell out their inventory [05:31] Differences in ads used in different platforms [07:07] The right way to look at conversion rates [08:47] Avoiding guesswork by having accurate data [11:01] How their front end and back end sales are set up [13:29] Making money & scaling via a true lifetime value approach [15:42] How they do more with just one landing page [20:01] The biggest surprise they found from seeing the data [25:11] About Our Guest: The Founder of Club EarlyBird, Chuckie Gregory spent 2 years trying to find a solution to helping himself wake up early. After researching and testing out various methods, he eventually came up with the idea of a morning cocktail. And with that, the Early Bird Morning Cocktail was born. Chuckie launched his product in November 2019 and sold out of his initial 300 tubs within a month. Since then, the company has continually sold out of its inventory. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Robin Gaster Website (https://robingaster.com/) There’s no denying the scope and reach of Amazon. It is a behemoth in the online space. With 125 million Prime members, selling on Amazon is a tempting opportunity. But we’ve seen how Amazon can easily undercut its own sellers - preventing them from making a sale. So if you’re an ecommerce brand making $10M a year, will selling on Amazon be good for your business? Today, Dr. Robin Gaster, author of the book Behemoth: Amazon Rising, talks about his book to lend us some insights about this platform giant. Before you decide to put up your store on Amazon, listen to this eye-opening episode here. Episode Highlights: Can an ecommerce brand avoid using Amazon? [01:08] The problem with selling on Amazon [04:35] Amazon will compete against you [06:13] Is Amazon evil? [12:10] The algorithm just follows the rules, but there is no digital regulator [15:56] Why Amazon is losing $40B annually on retail [20:51] Will they stay in retail? [25:23] How brands can make Amazon work for them [29:10] Get customers to know your brand [30:54] Have a lot of touchpoints [36:12] About Our Guest: A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) ClickFunnels Website (https://www.clickfunnels.com/) Want to know how the big players crush their marketing? Every business knows that it’s key for them to get their marketing right so that their company can grow and scale. It takes a lot of testing. But what if you can find out the process used by a scaled up business? In today’s show, I got the Chief Marketing Officer of ClickFunnels here. John Parkes tells us how they do their marketing from preparing the creative to structuring their media buying to sending the emails. Learn from this highly successful marketing operations company by tuning in here. Episode Highlights: John’s day to day as ClickFunnels’ Chief Marketing Officer [00:35] The roles of the key company leaders [03:55] How ClickFunnels plans and structures their ad buying [05:22] ClickFunnels’ method of being profitable at the front end [12:57] Why they prefer to prepare the creative themselves [15:00] How they do their emails [19:25] Attribution is a cumulative effort [21:09] Using indoctrination to get people into their culture [23:18] ClickFunnels’ goals for 2021 [25:26] About Our Guest: John Parkes is Chief Marketing Officer at ClickFunnels. For more than five years, he has been a coach and stage presenter to tens of thousands of marketers looking to dramatically increase their traffic, conversions, and sales online. As CMO, he runs the entire organic and paid traffic teams and dominates the markets he jumps into. John is a master at driving web traffic and knows his way around ad campaigns like the back of his hand. Whether it's optimizing things on the campaign, audience, or ad creative level, John is the man with the skills, strategy, and experience to create world-class results. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Marketing is a truly powerful revenue lever. What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business. I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world of martech and how it is still evolving and the important role data plays in supporting it. Get into this jampacked conversation with the Chief Martec himself. Episode Highlights: What makes Hubspot’s platform ecosystem unique [00:59] Strategy, marketing, and technology are intertwined [03:13] Winning depends on your willingness to experiment [06:18] Avoid taking it too far when it comes to being data-driven [07:51] On the Apple iOS changes: What matters is what you’re delivering with your message [11:19] The software and marketing landscape isn’t shrinking soon [14:03] Data reporting and Hubspot integration [15:24] The importance of marketing attribution to marketers [17:03] Agile marketing vs traditional marketing [21:40] Myths surrounding agile marketing [25:35] What’s next for Scott in 2021 [29:07] About Our Guests: The Editor at ChiefMartec.com, Scott Brinker is the current VP Platform Ecosystem at Hubspot. He works in shaping the company's platform strategy and leading business programs for Hubspot’s global technology partner ecosystem. Scott is fascinated by the intersection of technology platforms, marketing strategy, and operations. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Spotlight Social Advertising Website (https://www.spotlightsocialadvertising.com/) Grab Spotlight Social’s Facebook Ad Guide (https://www.spotlightsocialadvertising.com/pdf/) Download the iOS Checklist (https://www.spotlightsocialadvertising.com/ios/) Growing a business through Facebook ads is possible. But maybe your ad campaigns haven’t been working well. This is where a great agency can come in to help. Today, I have Jason Smith and Erik Bork from Spotlight Social Advertising. Jason’s story from working as a police officer to switching to digital marketing is amazing, and he and Erik shares some cool strategies that you can use to improve your funnel. Tune in to this episode to get insights from these Facebook ad experts. Episode Highlights: The intro to Jason Smith of Spotlight Social [00:16] How Jason pivoted from police work to digital ads [03:49] Big takeaways from Tier 11’s Facebook ad training [06:12] Their current ad spend and division of work [08:54] The intro to Erik Bork of Spotlight Social [09:13] Their niche client [11:00] Differences in strategy between the top to bottom funnel leads [14:53] How their strategy will change in 2021 [18:20] Spotlight Social’s SOPs [20:36] Advice for dealing with the Apple changes [24:24] The importance of using third-party reporting [25:52] A Facebook case study on their client: 90x ROI in 3 days [28:42] Other platforms they’re considering [32:29] About Our Guests: Jason Smith is the Founder and CEO of Spotlight Social Advertising. He served as a Los Angeles police officer for 13 years before switching to digital marketing. After getting his certification from Facebook ad agency Tier 11, Jason decided to start Spotlight Social in 2016. You can email Jason at jason@spotlightsocialllc.com. Erik Bork is the VP of Operations at Spotlight Social Advertising. A former professional skateboarder, he was introduced to Jason by his mom. Now, he helps Jason in running high-converting Facebook campaigns for their clients. You can email Erik at erik@spotlightsocialllc.com Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) The Lido Agency Website (https://thelidoagency.com/) Getting the most out of your Facebook ad is key to making sure you’re making money. Otherwise, you’re just spending your profits away. This means you want more high-value leads, lower CPAs, increased brand awareness, and ultimately scaling up your revenue. To make sure you’re creating and setting up your Facebook ad campaigns correctly, I invite the husband and wife powerhouse behind The Lido Agency. We talk about the cool strategies they implement that have led to tremendous growth. (I know because I’ve seen their results in Wicked Reports.) So listen to this episode to get pro-tips to leveling up your Facebook advertising. Episode Highlights: What got Michelle and Bill into the Facebook agency game [00:45] How they divide the work among between themselves [03:25] The clients they work with [05:44] Their 3 step campaign process [08:19] The hook process for turning cold traffic into high-paying clients [13:01] A case study on how accurate data doubled to sales of one customer [21:04] How they’re dealing with the Apple iOS 14 update [27:08] Using Google for beneficial conversions [30:03] About Our Guest: Husband and wife team, Bill & Michelle Pescosolido, make up The Lido Agency, where they share their expertise in Facebook advertising and copywriting to help clients build brand awareness and increase revenue. Both of them have been marketing and building brands online since 2010, and are very hands-on in the ad creation, copy, and optimization that they do. The Pescosolido’s believe in fostering partnerships with their clients to be able to provide an individualized experience. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience. But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some. Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategies for creating amazing video ads, the 3 Acts that make up a great ad, tactics and rules of thumb that our ecom listeners should take note of, and so much more. Learn the ins and outs of making video ads by tuning in to this episode. Episode Highlights: What led Tom to focus on YouTube ad-buying [01:17] The day Tom realized what he wanted to do [10:27] Their ad spend in 2020 [12:53] The 4 A’s to a successful YouTube ad campaign [14:37] A good ad gets the psychology right [18:01] The 3 Acts in every great ad [21:39] Example of a successful ad that wakes up people’s desires [27:59] Emphasize letting people buy a new identity [34:49] The beauty of telling a story [38:16] Rule of thumb when building your audience [42:33] Great results take time and compound over time [48:51] Prepare for the data storm coming this 2021 & get creative [51:30] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Want to learn how to become a YouTube ad buyer? Then join us here: https://www.adbuyersclub.com/home Viewability Website (https://www.viewability.co.uk/) About Our Guest: With his degree in Psychology, Tom Breeze is specially equipped to understanding the motivations that drive people to buy. He is the founder and director of video advertising agency Viewability and specializes in video advertising. Having created over 1,700 video advertising campaigns for his clients and have spent money and time testing and tracking the results, Tom now teaches business owners the strategies on how to advertise on YouTube. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Pricing is probably not the sexiest conversation you can have with your customers. It’s uncomfortable. It’s awkward. But it’s also imperative. As if talking about it isn’t uncomfortable enough, even knowing how to price your product right is a challenge that every other ecommerce business in the next block faces. That’s why pricing guru Patrick Campbell, Founder & CEO of ProfitWell, joins me today to help you approach pricing strategically sans the discomfort. There’s more to gain in today’s episode that’ll help your ecom business soar to greater heights! Don’t know how to deal with pricing? Hop on in to the show now! Episode Highlights: What makes pricing challenging [01:03] Higher price attracts better customers [03:45] How to set the right product price [05:40] The pricing framework for non-discount brands [08:17] The compounding effect of getting ecom subscriptions right [12:12] How businesses with consumptive products play with subscriptions [15:04] Best pricing strategies that can turn the tables for your ecom business [20:33] The importance of having a framework when pricing [25:08] The link between customer acquisition and freemium products [26:41] The evolution of ProfitWell [28:55] What’s next for ProfitWell in 2021 [31:56] About Our Guest: Founder & CEO of ProfitWell, Patrick Campbell is well-known in the ecommerce industry for his expertise in pricing and subscription. Formerly known as Price Intelligently, the company dates back to 2012 and has since grown rapidly, powering the subscription financial metrics for 20% of the subscription market, from startups to Fortune 50 companies. You can contact Patrick through LinkedIn or his email. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Greg Head Website (https://greghead.com/) Gregslist Website (https://gregslist.com/) Reaching great growth moments in a business, whether you’re an ecom or a SaaS startup, is an amazing experience. But growth isn’t easily attained as we have seen other companies who have struggled. To help with this, I’ve decided to invite the marketing mastermind behind Infusionsoft’s fast-tracked growth. Greg Head, who is now running marketing consulting business Scaling Point, and SaaS community resource, Gregslist, is here with me today to talk about marketing strategy and tactics for achieving scale. If you want to be on your way to hyperfast growth, then this episode is perfect for you. So tune in. Episode Highlights: Greg’s vision for Gregslist [01:12] His experience of growing companies to $100M [03:04] The biggest challenges for marketers [05:08] The secret to scaling is by narrowing in [08:51] Marketing is about deliberately pushing things forward [10:42] Buyers want a special point that hits them hard [13:20] How Greg’s dashboard looks like [17:05] Which numbers are most important? [19:53] What to do when marketing isn’t working [24:25] To scale, you have to sharpen and focus [28:10] About Our Guest: Greg Head is the CEO of marketing consulting company Scaling Point and also runs Gregslist, a curated up-to-date list of local software companies. Greg is most notably known as Greg Head from Egghead, a software retailer where Greg started his sales career. In his 30-year career in the software and technology business, he has been part of 3 great startups that have scaled and cumulatively created over $2B in total revenue. Feel free to connect with Greg through his LinkedIn. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Work Less, Make More by James Schramko (http://amzn.to/35rtgrS) Psycho-Cybernetics by Maxwell Maltz (https://amzn.to/3adI2pI) Check out the SuperFastBusiness Website (https://www.superfastbusiness.com/) Listen to the SuperFasBusiness Podcast (https://www.superfastbusiness.com/list-all/) Take the Free “Work Less Make More” 30-Day Challenge (https://www.superfastresults.com/30) Starting a digital marketing agency from scratch is by no means an easy feat. But when you devote yourself to a vision and continuous learning, it’s not impossible at all! For James Schramko, Founder of SuperFastBusiness, his vision is what shaped his digital marketing business into the success that it is today. He recounts his tales on how he quickly hit six figures as soon as he quit his job, how he mapped out his business’ journey that easily catapulted him to success, the power of time-blocking in achieving your vision, and more. He also shares his views on the ongoing conflict between Apple and Facebook. Fast-track your own digital marketing agency’s success by tuning in now! Episode Highlights: James’ About page evolution [01:33] Leveraging his skills to effectively sell coaching programs online [03:28] Teaching online traffic techniques with a variety of guests [06:04] How he envisioned the growth of his business [08:43] The thought process behind his vision [12:35] The importance of time-blocking in achieving your vision [16:26] The Apple vs Facebook tracking issue [22:09] Why you need to diversify your income channels [25:03] How James enhanced his intuition [26:03] James’ coaching program and his business [29:23] The conception of ‘own the racecourse’ [31:27] Why email marketing is the second most important asset in 2021 [33:36] The power of help desk in making more sales for your business [37:35] James’ SuperFastBusiness [40:26] About Our Guest: A self-taught affiliate marketer, James Schramko quit his job as a General Manager for a certain car company and founded his own digital marketing agency called the SuperFastBusiness in 2008. After starting his own podcast of the same namesake, the success of his business quickly blossomed over the next few years. He is also the author of the bestselling book, Work Less, Make More. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) ClickFunnels Website (https://www.clickfunnels.com/) When it comes to scaling your business, you can’t rely on continuing to use third-party data with your online advertising. It takes really getting to know who your customers are and what makes them convert. We have ClickFunnel’s CEO, Dave Woodward, in our show today. The past 7 years have shown us how this company grew to be on top. Dave recalls how they made their money from their webinars, the importance attribution (in his case Wicked Reports) played in allowing their company to scale, and on top of that, why you should be looking at true data. Keen to take a page out of ClickFunnel’s growth story? Then tune in now. Episode Highlights: ClickFunnel’s 7-year journey to the top [00:50] How they scaled and grew based on a webinar [02:33] The logistics behind their split testing [05:45] The role attribution played in their growth [09:14] The follow-ups that to the money coming in [11:24] Getting conversions through Google conversion data [16:45] Putting in a great team is key to scaling successfully [18:23] What’s next for ClickFunnels in 2021 [19:29] About Our Guest: Dave Woodward is the Chief Executive Officer at ClickFunnels, SaaS software that lets people design and create sales pages, landing pages, order forms, and membership sites. Dave has proven to be an expert in growing businesses in multiple industries. He is the host of the weekly Funnel Hacker Radio Podcast. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) First-party data is going to be a big deal. With the Apple iOS changes, ecom companies now need to change their tactics. So for today, I invite Mark Roberge, the former Chief Revenue Officer of HubSpot, to tell us more about the framework they used that has been very successful for SaaS companies. We take a look at applying those same structures from an ecom perspective. Check out this very strategic episode that’s made for all the ecoms out there! Episode Highlights: Mark’s background and how the growth framework came about [01:51] When’s the right time to scale sales [03:41] Customer retention is the best measure for product market fit [05:41] Price for commitment not profitability [09:17] Understanding what exactly is product-market fit [11:29] Price and marketing takes the spotlight in the go to market fit phase [14:26] Don’t forget to factor in lifetime value [19:05] Scale is about establishing a pace [21:13] Using a first touch attribution model at HubSpot [24:29] Why marketing attribution isn’t being embraced by top SMBs [27:52] About Our Guest: During his time as the former Chief Revenue Officer at HubSpot, Mark Roberge was able to scale the startup and later on take it to IPO. He was then recruited into Harvard Business School to build and teach their first courses on sales and revenue generation. Mark is currently the Managing Director at Stage 2 Capital. You can connect with Mark through his LinkedIn. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) iOS IDFA and ATT Quiz and Survival Guide (http://wrgo.io/WickedReports/18553) Tier 11 Website (https://tiereleven.com/) Digital Marketer Perpetual Traffic Podcast (https://www.digitalmarketer.com/podcast/perpetual-traffic/} eCom Ad Amplifier by Tier 11 (https://tiereleven.com/scale-sell-roi-ecommerce-ad-amplifier/) The upcoming Apple iOS 14 update is happening. If you’re an ecommerce company, what have you done to prepare for the IDFA changes? For those who are still stuck and unsure of what to do, our special guest might shine a light on your worries. The CEO of Tier 11, Ralph Burns, joins us today to talk about the Apple iOS 14 update, what his company is doing to prepare for that, and what it took for them to build a ad portfolio of $100M+. Don’t miss out on this loaded episode, so tune in right now. Episode Highlights: Change is part of the Facebook advertising business [01:22] Facebook is doing something about this [03:52] The vagueness surrounding the 8 standard events [06:14] Conversion API is the pixel insurance [11:04] First, follow Facebook’s advice [12:23] The change from 28-day click to 7-day click is going to be problematic [13:38] Tier 11’s eCom Ad Amplifier [17:40] Are lead ads run in front of an offer good? [22:36] Tier 11’s journey to managing $100M in ad spend [25:54] The pivots during their agency’s plateaus [31:16] There is no hack to success [37:56] About Our Guest: Ralph Burns runs Tier 11, which focuses on helping ecommerce companies grow their business through Facebook and Instagram advertising. Tier 11 has over 10 years of Facebook advertising experience and manages a portfolio of Facebook advertising customer accounts with an annual ad spend of $100 million. Ralph is also a co-host of Digital Marketer’s Perpetual Traffic, one of the most downloaded marketing podcasts. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) iOS IDFA and ATT Quiz and Survival Guide (http://wrgo.io/WickedReports/18553) Big changes are about to happen with the upcoming Apple iOS 14 update. If you’re in the marketing industry, this is sure to have a significant impact. Will it be good, or will it affect your lead conversion? After spending 20,000 hours on first-party data, I feel that I’m uniquely qualified to talk about what I know about the upcoming IDFA changes and how it will affect the industry. Find out more by diving into this episode now. Episode Highlights: So what exactly is going to happen? [01:44] Wicked Report’s first-party data is privacy compliant [04:24] Conversions API won’t work around the IDFA restrictions [05:46] The survival guide to navigating the changes [08:29] Getting people to opt in is more important than ever [11:17] Diversify your advertising in multiple platforms [12:21] Why you should prioritize lifetime value over immediate hourly results [12:43] Look into other ways to capture first-party date [14:25] Take our quiz then grab our iOS 14 Survival Guide [16:01] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) AdLeaks Website (https://www.adleaks.com/) Not sure how things will play out in the ad-buying process in 2021? With 2020 digital marketing changes that rocked the world of marketers, advertisers, and small businesses, everyone can’t help but wonder what’ll happen this year. Today, we sit down with Justin Brenner, an expert digital marketer and ad buyer on multiple media platforms. From ad placements to tracking lead conversions, we cover everything you need to know about ad-buying. We also discuss the shocking Apple IDFA policy changes that shook all marketers to the core. Understand the inner workings of ad-buying by tuning in now! Episode Highlights: How Justin went from affiliate marketing to ad buying [00:26] Media platforms and ad spend Justin managed in 2020 [03:11] The downside of using SEO to track attribution [04:55] Working on the top, middle, and bottom of the sales funnel [06:37] Marketing attribution with Snapchat and Pinterest [08:00] Will marketing attribution and ad buying strategies change in 2021? [10:03] Tracking offline conversions [11:48] Measuring conversions on Facebook with Apple’s new IDFA policy [13:46] Facebook may not be a great tool to measure leads [16:01] Lead conversion of iOS users vs Android OS users [18:31] Forecasting the effect of Apple policy changes on Google Ad Analytics [21:14] The benefit of learning about ad buying across multiple platforms [25:43] How Apple policy changes affect local advertisers and small businesses [28:43] The nitty-gritty of AdLeaks [32:33] About Our Guest: Justin Brenner helps Tim Burd run AdLeaks, a forum for high-level marketers, releasing different courses on SEO, affiliate marketing, ad-buying, to name a few. He is also the CEO of Ignite Your Brand, a branding and marketing agency that partners with big names such as Microsoft Advertising, Klaviyo, Verizon, etc. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Time is a big factor in the buying cycle. If you don’t understand when you should wait and when you should spend the money, then you could be wasting thousands of dollars in ad spend. This is where marketing attribution steps in. It gives you the right data so you can strike and defeat your competitors at the top of the funnel. It’s so easy to forget about considering how time can affect your data. So today, I specifically want to cover this so that you’ll know how long it takes for you to get new leads, how long it takes for you to breakeven, and when you should spend more on your campaign, be it Google or Facebook. Learn to scale your ROI and kill the things that aren’t working by tuning in to this episode. Episode Highlights: Time can screw up the accuracy of your data [01:21] Top of the funnel campaign measurement period: How long leads take to buy [03:26] Determining how long a campaign should last [06:09] Customer lifetime value: How long leads breakeven and double [08:32] Putting all things together in the right attribution model [11:52] Spending more through in a Google campaign [13:47] Optimizing ROI in a Facebook ad campaign [17:24] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Wondering why your conversion rates are stagnating, if not dropping? If you find yourself looking at low conversion rates despite running a seemingly effective marketing campaign, then maybe you haven’t paid close attention to your new leads attribution process. As a small business owner, you might think that lead acquisition is just as simple as buying leads or blasting paid advertising through social media. But, are you sure you are properly directing your marketing campaign to the right people? When was the last time you looked at your email list? Today, we learn more about new lead attribution, why you need to understand how it works, and what makes it essential in scaling your business. I also talk about the different strategies you can use to optimize your lead attribution process and reach your customers effectively. Want that cold traffic to warm up to your business? Tune in to this episode. Episode Highlights: Why top-of-funnel ads fail in getting new leads [01:15] Marketing is just like dating [02:23] The nitty-gritty of new leads attribution [04:33] Capturing cold traffic and converting them into leads is a slow process [06:35] Strategies you can use in getting new leads [08:24] Targeting customers on Facebook [10:31] Optimizing Google algorithm to get cold traffic [12:06] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) What is that secret formula that allows ecommerce companies to do so well at marketing attribution, they continue to scale to 8 figures? At some point, you might be wondering why most (if not all) ecommerce giants have incredibly high conversion rates. Well, the first thing that you need to know is that there is no big secret. The second thing is, everything you need to scale your business is already at your fingertips. Find out how you can even the playing field in today’s episode as I talk about the three essential marketing attribution elements that are possible drivers for higher leads and sales for your business. Be the next 8-figure ecommerce business by tuning in to this episode now! Episode Highlights: Cold traffic takes time to buy [01:16] What do you do with cold traffic? [03:59] How attribution drives the buying cycle and time conversion [05:05] Cold vs warm: lead conversion to sale conversion [06:52] How email marketing—combined with paid leads—seals the deal [08:16] Auto-tagging makes a difference [11:08] Why everyone’s moving to subscriptions LTV [12:44] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/c/WickedReports Like on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports Follow on Instagram: https://www.instagram.com/wickedreports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Without a doubt, lead generation is essential in making new sales and scaling businesses. That’s why tracking touchpoints that generate the best leads is crucial. But, not knowing the key points in marketing attribution could hurt your company. Whether businesses are consciously or unconsciously making these mistakes, letting them build up over time is a big no-no. So, what are these mistakes and how can you avoid them? Find out in today’s episode as we discuss the five attribution failures that are detrimental to your business. By learning these points, you can make better marketing decisions for your company. Tune in to this new episode now! Episode Highlights: Needing every click tracked [01:46] Only the important touch points need to be tracked [04:02] Confusing MTA with STA [06:46] Mismatching model and goal [08:00] When to use STA & MTA to determine lead gen [10:03] The downside of multi-touch attribution [12:50] Trying to verify conversions through ad platforms [14:03] Comparing marketing attribution solutions and ad platform results [17:26] Manual tagging of subscriptions to determine customer LTV [19:04] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and since been helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/c/WickedReports Like on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports Follow on Instagram: https://www.instagram.com/wickedreports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Check out the Get Maine Lobster Website (https://getmainelobster.com/) There’s nothing better than seeing the positive ROI that we get from our lead generation campaigns. But are paid leads really worth it for your ecommerce business? Since the dawn of online retail stores, the battle for quality leads has gotten tougher. As businesses struggle to get more customers, people try to explore more ways to drive traffic to their websites, thereby converting them into leads and eventually, paying customers. That’s where paid lead generation campaigns step in. Discover the role that paid lead generation plays in your business with repeat guest Mark Murrell from GetMaineLobster.com. Find out why and how he started on paid lead gen campaigns for his ecommerce store and succeeded! Listen as he shares his techniques and strategies for getting more customers. On the fence about getting started with paid lead gen campaigns? Tune in to this episode now! Episode Highlights: Why Mark decided to use paid lead gen campaigns for his business [01:58] Steps to take when doing lead gen [03:04] The right design for the perfect landing page [07:06] Deals that work for Mark’s business [09:12] Adding a touch of empathy and thoughtfulness to improve customer LTV [13:30] The leads you get depend on the data you provide [15:00] The importance of marketing attribution data in measuring a business’ ROI [16:54] Lead gen campaign strategies for the holidays [18:07] How leads are being targeted on Google and Facebook [21:54] About Our Guest: Mark Murrell is the founder of GetMaineLobster.com which has a primary goal of making fresh Maine seafood available to anyone in the continental United States. Definitely not a small chore, he established an online business of providing dock-to-doorstep delivery of the world’s best lobster—Maine lobster—which served 300k lobster lovers since its inception. Mark is also recognized as a leader in marketing, and is sought after to consult other industries interested in launching, or expanding, their businesses online. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) How sure are you that a particular ad led to a sale of your product or service? For big tech companies like Apple and Facebook, tracking data is part of their business. The question is how much of the data is accurate. While these tech giants might attribute your sales to ads placed on their platform, you won’t really know for sure unless you get to the bottom of everything. Today, I want to go over three very crucial things - cookies, tracking pixels, and third-party data. What are they? Can you rely on the data you’re getting? And how do the changes implemented by Apple and Facebook impact lead attribution? Tune in now and get the lowdown on data, cookies, and tracking. Episode Highlights: What’s the deal with Apple blocking IDFA? [01:22] First-party data cookies are now more important [03:48] What cookies and tracking pixels do [06:37] Apple’s 7-day cookie expiration impacting first clicks tracking [09:49] It’s time to shift to new lead capture [16:18] Facebook’s Conversions API might only cloud your data [17:59] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Check out the Get Maine Lobster Website (https://getmainelobster.com/) Marketing attribution is a useful tool to help your business grow and succeed. The question, however, is how to use it the right way. Joining us in this episode of E-commerce Insights is Mark Murrell of GetMaineLobster.com, as he shares his art and science of selling lobsters online and how it helped drive growth to his business amidst COVID-19! Also, discover how the power of marketing attribution, running ads, email marketing, and generating leads can help you acquire and retain customers. There are tons more that we’ll cover, so don’t skip a heartbeat. Tune in now! Episode Highlights: Running ads for the first time [00:51] How and where to use marketing attribution data to grow your business [03:40] Selling a celebration product with a constant flow of leads [05:03] Direct response approach and getting in touch with customers [06:41] What major holidays mean in generating leads [09:27] The art and science of email marketing for old and new leads [11:31] How to get crafty with your emails [14:30] The nitty-gritty of remarketing [16:05] About Our Guest: Mark Murrell is the founder of GetMaineLobster.com which has a primary goal of making fresh Maine seafood available to anyone in the continental United States. Definitely not a small chore, he established an online business of providing dock-to-doorstep delivery of the world’s best lobster—Maine lobster—which served 300k lobster lovers since its inception. Mark is also recognized as a leader in marketing, and is sought after to consult other industries interested in launching, or expanding, their businesses online. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) With all the positive results you get from your Facebook Ad analytics, it’s tricky finding the true answer to this question - Is your marketing working or not? What most don’t know, the real truth is hidden behind a lot of misconceptions. This is where marketing attribution steps in. It is the tool, the gateway that helps you understand your customers better. And it tells you what’s actually going on in your business and marketing. For this reason, I’ve decided to start a podcast. Yes, a podcast on marketing attribution and analytics because what we stand for here at Wicked Reports is shedding the light on real data. Data that allows you to find the right customers for you to scale. Maybe marketing attribution can help you. Maybe at times it’s in the middle of a gray area. But whatever it is, we’re going to cover it. So what are you waiting for? Tune in now. Episode Highlights: Marketing attribution isn’t for the faint of heart [01:05] The flawed premise behind Facebook ad analytics [02:35] What lead attribution does [07:30] The origin story of Wicked Reports: Facebook sucks for Maine lobsters [09:01] Sometimes people don’t buy right away [16:11] You have to understand the whole customer journey [21:11] Attribution points out where you need to double down [25:04] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.