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App Masters - App Marketing & App Store Optimization with Steve P. Young
Blue Ocean Strategy is often cited as a highly effective approach for business scaling, emphasizing the identification of uncontested markets and unique value propositions. But how can it be applied to the app industry, specifically in finding a niche and developing a product? In this video, we converse with Muoyo Okome, an indie developer with 12 million downloads, who has successfully pioneered the Blue Ocean Strategy with a niche app. Watch the video to learn about: How to Come Up with Niche App Ideas: Insights into the creative process of identifying and developing niche app concepts. Locked Content: Explore the utilization of locked content to enhance user engagement and retention within your app. Better Performing Ways of Running Facebook Ads: Tips and tricks for running more effective Facebook ad campaigns to maximize your app's visibility. Revenue Split Between Ads: Gain insights into optimizing your app's revenue model, particularly focusing on the distribution and management of ad-generated income. Optimizing Subscription Options: Valuable insights into fine-tuning subscription models for optimal user acquisition and retention. You can also watch the video: https://youtu.be/6ITZ4A4HzZ0https://youtu.be/6ITZ4A4HzZ0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that's going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at Revenue Cat dot com NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
App Masters - App Marketing & App Store Optimization with Steve P. Young
Today's guest reveals the invaluable lessons learned while building an app portfolio that has generated over 12 million downloads! In this video, he'll take you on a rollercoaster ride through his experiences, sharing the challenges he encountered, the breakthroughs he achieved, and the key takeaways that have shaped his path as indie app publisher. From humble beginnings to remarkable success, we're excited to share his insights with you. Muoyo Okome is an indie app publisher and founder of App Magic. App Audits: https://apps.apple.com/app/id1509034647 https://play.google.com/store/apps/details?id=bit.particle.photo.lyrical.video.status.maker You can also watch the video: https://youtube.com/live/Bjxtq1anlUg Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What's more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
Two things in this world are just as important as your education.Your hustle and your ability to spot what's next. Since grade school, this week's guest and Princeton Alumni Muoyo Okome have been spotting money trends. As a computer scientist with an entrepreneurial spirit, his education landed him roles at Netflix and Microsoft, to name a few. Still, it would be an online course, and his uncanny ability to forecast trends that led to entrepreneurship. As an app creator, Muoyo has created over 100 apps and now has his sights on NFTs. Today he sits down with Blue to talk about his entrepreneurial journey, NFTs, and how to build a digital portfolio.Takeaways:Education is dope, but even major corporations look to hire entrepreneurial-minded talent in today's world. Muoyo's story shows us how to thrive in Corporate America and Entrepreneurship.Success respects speed; NFTs and digital currency are the future. In this episode, Muoyo shares how to get started with NFTs and what to do if you want to get in the app game. This episode is brought to you by ManscapedGet 20% OFF @manscaped + Free Shipping with promo code BLUEDOPE at Manscaped.com* Follow Muoyo Okome:https://www.instagram.com/realappmagic*Follow Blue Dope:https://www.instagram.com/bluedopetvwww.instagram.com/blue*Thank you so much for tuning into Blue Dope. Please don't forget to rate, comment, and subscribe to the show if you enjoy the podcast.*Please visit us at Blue Dope.
Muoyo Okome has spent the last 8 years in the mobile apps space, and has built, published, and sold a portfolio of 100+ mobile apps which have collectively been downloaded over 12 million times worldwide. He is the author of “The 7 Steps to App Success”, advisor of the App Moguls Accelerator, and former employee of IBM and Microsoft. This episode is a long one, but I promise it’s worth it! Muoyo drops so many gems about app development, business, and the exciting new direction his career is heading after releasing his latest app, Color Noir, with his wife Nicaila Matthews Okome. Links Mentioned: Color Noir App https://itunes.apple.com/us/app/color-noir-coloring-book/id1213786913?mt=8 7 Steps to App Success appmagic.co/book AppMoguls appmagic.co/getstarted Game of Grow Podcast http://gameofgrow.com/podcast Support with as low as $1/month here: https://www.patreon.com/idontdobudgets Social Media Info: Muoyo Okome IG: @realappmagic I Don’t Do Budgets IG: @idontdobudgets Email: hi@idontdobudgets.com Website: www.idontdobudgets.com #IDontDoBudgets #IDDB
Appearing on this episode of Money Making Conversations is Robert Ri'Chard, Emmy Award-winning Actor and Entrepreneur, talking new film "Bolden", Highway Fit Program and EPM, essential oil line; Phil Thornton, Senior Vice President and General Manager, RCA Inspiration, Television & Film Producer, Philanthropist and Entrepreneur; Muoyo Okome, Host of "Game of Grow" Podcast and Founder of App Magic; Dr. Bobby Cartwright Jr., Founder & Executive Producer of the African Pride Gospel Superfest.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don't miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Appearing on this episode of Money Making Conversations is Robert Ri’Chard, Emmy Award-winning Actor and Entrepreneur, talking new film "Bolden", Highway Fit Program and EPM, essential oil line; Phil Thornton, Senior Vice President and General Manager, RCA Inspiration, Television & Film Producer, Philanthropist and Entrepreneur; Muoyo Okome, Host of "Game of Grow" Podcast and Founder of App Magic; Dr. Bobby Cartwright Jr., Founder & Executive Producer of the African Pride Gospel Superfest.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don’t miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557 Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
Appearing on this episode of Money Making Conversations is Muoyo Okome, Host of "Game of Grow" Podcast and Founder of App Magic.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don't miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Appearing on this episode of Money Making Conversations is Muoyo Okome, Host of "Game of Grow" Podcast and Founder of App Magic.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don’t miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557 Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
Appearing on this episode of Money Making Conversations is Frankie Faison, Actor on NBC Series "The Village", 40 year Acting Veteran on screen and on stage; Nicaila & Muoyo Okome, She's the Creator & Host of "Side Hustle" Podcast, He's the Host of "Game of Grow" Podcast and Founder of App Magic; Guordan Banks, Grammy award-winning Singer, Songwriter and Entrepreneur; Chrishon Lampley, Founder, CEO, & Negociant of LCS Entertainment LLC, Love Cork Screw Wines and Candles.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don't miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Appearing on this episode of Money Making Conversations is Frankie Faison, Actor on NBC Series "The Village", 40 year Acting Veteran on screen and on stage; Nicaila & Muoyo Okome, She's the Creator & Host of "Side Hustle" Podcast, He's the Host of "Game of Grow" Podcast and Founder of App Magic; Guordan Banks, Grammy award-winning Singer, Songwriter and Entrepreneur; Chrishon Lampley, Founder, CEO, & Negociant of LCS Entertainment LLC, Love Cork Screw Wines and Candles.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don’t miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557 Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
Appearing on this episode of Money Making Conversations is Nicaila & Muoyo Okome, She's the Creator & Host of "Side Hustle" Podcast, He's the Host of "Game of Grow" Podcast and Founder of App Magic.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don't miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Appearing on this episode of Money Making Conversations is Nicaila & Muoyo Okome, She's the Creator & Host of "Side Hustle" Podcast, He's the Host of "Game of Grow" Podcast and Founder of App Magic.Each Money Making Conversations show hosted by Rushion McDonald is about entrepreneurship and entertainment. We provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs and Industry Decision Makers. They in turn deliver information about career planning, motivation, financial literacy and how they lead a balanced life. Don’t miss Money Making Conversations with host Rushion McDonald streaming LIVE every Monday at 10AM-12PM EST on biz1190 (www.biz1190.com), on our Facebook fanpage at Facebook.com/MoneyMakingConversations, anytime through our iHeartRadio Podcast, which can be found under the Business/Finance Section, Fridays at 10AM ET on SiriusXM Channel 141: H.U.R. Voices and Fridays at 7PM ET on SiriusXM Channel 142: HBCU. We want to keep you Winning with your Career and your Life! #AskMMCThe Money Making Conversations radio talk show shares the “Secrets of Success” experienced firsthand by marketing and branding expert Rushion McDonald. Mr. McDonald is a brand guru and has been a marketer for major national and global brands like State Farm, Ford and Home Depot. He has worked with Kevin Hart, Stephen A. Smith, Jamie Foxx and most notably, Steve Harvey and will provide access to women and multicultural markets to expand the reach of your brand. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldhttp://biz1190.com/radioshow/5557 Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
On today’s episode, I’m jumping into the guest chair along with my husband Muoyo Okome and we are talking about The Okome Family Hustle! Hear how we both went from being side hustlers to full-time entrepreneurs (him as an app developer and me as a full-time podcaster). Plus, hear how we met, about our experiences getting our MBA (him at Wharton and me at Michigan) and working in corporate, how we juggled love and life, and how we supported each other through the ups and downs on the path to entrepreneurship. Then find out what we talk about the most and what we at preparing for next! If you want to hear more from Muoyo, subscribe to the Game of Grow Podcast (“the most dangerous business podcast in the world”). Listen on Apple Podcasts, Soundcloud, Stitcher Thank you to our amazing sponsors:Get two months of unlimited access to Skillshare for FREE. To sign up, go to Skillshare.com/sidehustlepro Check out Grammarly so you too can type with confidence. Go to Grammarly.com/sidehustle to get 20% off your Grammarly premium account today. Links mentioned in this episode Game of Grow Podcast Moguls Management Leadership for Tomorrow Consortium for Graduate Study in Management (CGSM) Goal Getter Action Plan Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Game of Grow - @gameofgrow Side Hustle Pro – @sidehustlepro #SideHustlePro
Game of Grow - Entrepreneurship, Marketing, Personal Development
On this episode, we answer another audience question: What is the #1 skill or attribute needed to succeed as an entrepreneur? Free download: Mindset Starter Kit Book recommendation: Mindset by Carol Dweck This episode is sponsored by my first book, "The 7 Steps to App Success". 12 million downloads, 8 years of grinding, 7 months of writing & editing, and thousands of dollars of my own money later, it’s finally here…. And you can get it for wayyyy less. Head to appmagic.co/book and pick up your digital copy, in its 108 pages of glory. Stay connected with the movement: Join the Facebook Community: gameofgrow.com/community Instagram: instagram.com/gameofgrow Facebook:facebook.com/gameofgrow Twitter: twitter.com/gameofgrow LinkedIn: linkedin.com/in/muoyo To sign up for our weekly email updates from "The Hustler's Corner" visit us at gameofgrow.com and use the sign up form at the top of the page. -- Welcome back! We are back! You are now listening to the Game of Grow Podcast and I’m your host, Muoyo Okome Before we even get into the action, let’s try something new. I think it is going to be cool. I think it’ll be kind of fun. If you are driving, this doesn’t apply to you right this moment… wait til you get where you’re going first, and then you can join in on our fun. We want to practice safe podcasting.For the rest of you who are able to do this safely right now, I want to have some fun as a community. I want you to take a screenshot of your phone right now as you are listening in your podcast app. I want you to post it in your instagram story and tag @gameofgrow. If you like, tell people a little bit about what’s happening here, what you are getting from Game of Grow and why you listen to the show. This is going to allow other people in your network to discover our community and benefit from the information we give out, the stories we tell, and everything we are doing here so we can continue to grow this community and impact more people… because that, my friends, is the goal! And I will be sure to shout you out as soon as I see it. I will definitely show you love right back. So who’s with me, people? Let’s rock... Episode 7 of the most dangerous business podcast in the world! Not sure how they haven’t taken us off the air yet, but we still on the air for now, so let’s go... It doesn’t matter where you start or where you are right now. Where do you want to go? Who do you want to become? And what is the price you are willing to pay to get there? Review of the Week Real quick... before we hit the review of the week, I wanted to announce that thanks to you guys, Game of Grow has crossed our first 5000 downloads in less than 4 weeks (there is a chance we hit 6000 in the month) and also made it across 70 reviews, so shout out to you guys. I believe it’s about 72 reviews, so who is going to get us to 75, or to 100, let me know. All thanks to you guys, and I think I mentioned this last time, we are featured in New & Noteworthy across 6 Categories and Subcategories: Business, Marketing, Health, Self Help, Education, and Training… and it’s all thanks to you guys subscribing, reviewing, and spreading the word. I mean I’d love to think it’s because I’m just that handsome, but that is unfortunately not the reason. Maybe it should be, but it’s not. And by the way all of this helps to make this an attractive platform for amazing people like Rohan to come share with us if and when we decide to invite guests into our space. Also, in my app business, after numerous setbacks and false starts I have a couple of apps that should be ready to roll soon that I am excited about. We are taking things to a different level and creating products for a specific community that I happen to belong to. So I’m super excited about that. I also have another one in testing. It’s only the first day (we were supposed to start last week, but the analytics were not set up correctly… 4 times was apparently the charm for us, and now they are), but I have never seen numbers like this. Numbers are looking very good. So I am excited… but at the same time it is only day one, so who knows. But he have got to make this one work. Guys, it is always a process and you just have to keep going until you make it. This week’s review comes from Roberts RN BSN, who says: Biz lessons that usually go unsaid "Thanks so much for sharing business lessons that typically go unsaid. So many in these internet streets teach the false story of "just manifest and wake up to six figures". I love how in the maid service episode Rohan shared we have to "choose our hard ". In short working 40 years in a job that does not allow real freedom is hard, and so is starting a business, choose the type of hard, as nothing worth having is easy. I have made my choice. Keep up the great work. -Amelia R." And guys… after you subscribe and leave your review, please email me at hi@gameofgrow.com to let me know that you did. And I actually want to throw in a sweetener… because life is about incentives, right? (I don’t know if that’s true… but it sounds good) In my vault here, I have about 6 never before released super top secret conversations I’ve had with 6, 7, and yes even 8 figure entrepreneurs who happen to be friends of mine within my network, and within the powerful, shadowy, and secretive Game of Grow community. When you hit me up at hi@gameofgrow.com and let me know that you are not only a subscriber, but also a reviewer, I am going to provide you EXCLUSIVE behind the scenes access to these conversations which you cannot get anywhere else… and trust me, they are full of GOLD that you can apply that can help you. That’s right, I am sweetening the pot! When you subscribe, leave a review, and email me at hi@gameofgrow.com I am hooking you up with something that is really going to help you that you can’t get anywhere else. I’ll keep this offer open a couple days, but probably not forever, so don’t sleep... I also have one 9-figure conversation in the vault, but sorry, I can’t release that one. He’s kind of shy. I’m sorry! Alright, so moving on… If you are new here, welcome! If you are a returning Grow Getter, welcome back! Either way, you could be anywhere in the world right now, but you are here with me, and I will never take that for granted, so I promise to give you everything I’ve got. On This Episode... On today’s episode…. We are tackling another listener question…. Jay from DC writes… "What would you say is the number 1 skill or attribute needed to be a successful entrepreneur?" I love this question, because as you know, I do believe it is all about building skills. Without skills, you will not win. You can meet the right people, be in the right places, have all the popularity and social media followers that you want, but if you do not have the skills… to pay the bills… that is alright, but you better start working on that But getting back to the question at hand… “What is the #1 skill or attribute needed to be a successful entrepreneur” In some ways, one could say that this is kind of a gotcha question. In entrepreneurship, as with anything, there are so many critical factors that come together to comprise one’s success or failure We can talk about selling…. If you recall in episode 3, I talked about a “business” I started after college with an alum of my school. We wanted to change the education industry in a small way. We wanted to take the college consulting services that he was providing to wealthy families for thousands of dollars a pop and offer a mass market version for $25, and we even had fee waivers for families who needed them so they would be able to get them for free. Everything was wonderful. Product looked nice, and generated some very pretty, and even potentially useful reports. When we talked with students, parents, faculty, administrators, everyone loved this product, but when it came time to sell and we started rolling things out, I learned that we did not have a viable sales and marketing plan. We did not know how to make sales. I would be surprised if we grossed more than a few hundred dollars total after all that work and all those magnificent team lunches and dinners, and the product soon died a natural death. RIP CollegeChances.com. A lot of us get started in business because we want to be creative, and creativity is important, but if you don’t developer the ability to influence a customer to give you money in exchange for your thing, if you cannot make sales, if you do not perform transactions, you do not have a business. What you have is an expensive hobby. You need to be able to sell. Valuable lesson. In addition to selling, we can also talk about action taking… having a bias for action. People often think it’s about money… access to capital, but it’s not. Yes, some opportunities require more money than others, but mostly this is an excuse or a crutch that people rely on not to act... and most of the time they may not even know it. You can have the perfect plan, the perfect advisors, all the resources, everything laid out for you and still be reasoning and rationalizing about it, while someone else is taking action with the exact same resources and information or even less… And guess who is going to get more results faster. And I am not just talking about other people. I am talking about myself too In my own experience, when I started with apps, even after I made a decision and a commitment like we talked about in episode 4, I STILL found myself falling into this trap as well, and trying to think of the perfect idea, perfect plan… and generally just overthinking a whole lot of details that in reality had very little bearing on my success. In retrospect, my actions (or lack of actions) were actually a little ridiculous based on what I was SAYING I wanted to accomplish, but I still see it all the time. Thankfully I was part of a community group of people who were going through this app course together, and I was able to witness some of them moving forward, taking action, and getting results. And it’s not even like all of their actions were of the best quality, or all of their apps were masterpieces, but they were moving forward and doing things, and as a result, things were happening for them, they were getting results, they were making money, and they were getting better. Last week on Episode 6, Rohan introduced us to a blueprint that has worked for him and others. A lot of us were fascinated and intrigued and started to think about it. Many fewer of us actually took action. And by the way, that’s actually why I decided to go through with it. Do I need another thing to do and another business to work on? No! It would probably be better for me to focus on what I’m already doing. But aside from the fact I think it will be super cool to start a business I have no experience in live on a podcast, I want to show you guys what it looks like to get the blueprint to success, and implement that blueprint with no hesitation. And plus I love the fact that it is a super practical and tangible type of business everyone can understand and relate to, as opposed to the app business where sometimes people will get a bit more intimidated. So yeah… Taking action is super important… But yet that is not the #1 skill we are talking about today! I could have mentioned resilience, or ability to deal with ambiguity, as I’ve alluded to or told you directly about so many of the things I have tried that have not worked, and all of the lessons I’ve learned from them… as much as it is not that fun at the time,BUT EVEN STILL…we can do better! We are looking for the number 1 skill, attribute, success factor required to succeed as an entrepreneur…. And I will say, that it is kind of cheating, in the same way that when a genie asks for your three wishes, you’re always going to ask for unlimited wishes as one of your wishes unless you are just stupid or overly “rules following”, but I digress... this skill is the master key, so you need this skill. Start working on this skill right away. … but first before I reveal the skill, I want to tell you a quick story… When I was first starting out in the app business, I had no idea how to build a mobile app, I had no idea how to market them, I didn’t code them (I still don’t). What I knew was what I saw in front of me… other people who were not special, who were no different from me were able to create and launch these apps that their customers could enjoy and so they had success with them. They weren’t special, but they learned how to do it. They had knowledge and a blueprint. They learned the steps, and they executed against those steps. As obstacles arose, they figured out ways to deal with them and adjusted, and if they stayed consistent enough, eventually they had success. Because I saw them do it, I knew it was possible, and if it was possible for them it had to be possible for me. I just needed to learn the steps, execute the steps, and adjust on the fly, so that’s what I did, and eventually I started to have success and more success. But that does not mean that I was set forever or that things would not change. Things ALWAYS change. Later on down the road, to make a long story short… Apple made some adjustments to their platform and the way things were working. I don’t even remember exactly what they were in this case, but my business was over reliant on some of these factors and so were the businesses of a lot of the people I knew. Over the course of 2 days, the revenue I was making literally cut in half. It was shocking. I was shell shocked. Although I was still “doing well” and making good money, it was shocking to me that I could lose half of my progress practically overnight. And I kind of went into a shell for a while and did not want to act. A lot of people exited the business at that time. Thankfully after a bit of time passed I was speaking with one of my friends who was also in the business, who I had helped out in the past, and whereas everyone else was in turmoil, he seemed to be having as much success as he had ever had and more. And he talked me through what he was doing at a high level. And then he offered a beta version of his App Store Optimization Course (and if you don’t know what App Store Optimization, or ASO is, don’t even worry… just know that he had a different, and more in depth approach than anything I had seen before) And so I paid for this course, I immersed myself, and eventually I emerged with new skills and abilities, and my business went up. Things are always going to change and winners find ways to deal with that change and excel. And even more recently, the app game has changed again… many indie entrepreneurs have exited again, and yet there are some people, including some of my students who continue to get results and excel. How…? Let me tell you another quick story. And I wrote about this one on Facebook and some other platforms (find me @gameofgrow) The story: For the last couple months, been working on a new app project I'm excited about because I know it will bring value to my community as well as fun, profit, and fulfillment for me. Surprisingly, it turns out these things are not always easy... Hit a big setback this weekend and was so pissed and frustrated I could barely sleep Saturday night. Anyone else get like that sometimes...? Woke up Sunday morning with a new (but yet old) perspective and decided to smile. Anyone trying to do anything will face resistance, but I get to choose whether to feel sorry for myself & quit or cry about it a little and then figure out how I'll still win. Finding problems is easy, but finding solutions pays. Which one do you think I chose? And which will you choose next time it's your turn? So because you guys are my podcast fam.. My Game of Grow Movement fam, I am going to let you in behind the scenes and let you know exactly what happened. We were working on this app project, things were going great (at least I thought they were), and midway through the developer I was working with decided he could not continue… he did not have the passion for this anymore (not sure what that had to do with anything)… and he quit on me. This was a project I had been very excited about. I wanted to start the year right with proper momentum, I wanted to have this done in January, and ready by the time we launched Game of Grow so you guys could hear about it. I had put money and time into this and things were just not turning out the way I wanted here And of course, after I stopped being a baby about the whole thing (I gave myself a whole night to do this) I accepted that the whole thing was ultimately my fault as a leader, and chose that rather than look at the problem, which is really easy, I was going to find a solution. I evaluated the options for everything I could possibly do, and then I took action and moved forward aggressively and as a result, things are in a much better place right now and we’ve been able to turn that one failing project into 2 promising projects we are bringing to market in the near future. So I’ve told you 3 disparate mini stories, but what is the point, and what is the #1 skill you need as an entrepreneur. That skill would be mindset. In her book “Mindset”, Carol Dweck (and I would highly recommend you read it, or at least read the first 2 chapters) introduces the concepts of a fixed mindset and a growth mindset and really dives into them deeply. But if I wanted to save you a whole bunch of time, I would boil it down to saying that when you embody a fixed mindset, you believe certain skills and attributes are fixed, whether it be intelligence, mathematical skill, dancing ability, and the list goes on… whereas when you embrace the GROWTH MINDSET, you KNOW you can ultimately learn anything at all, because human beings are the ultimate adaptation machine. Now I am not saying that talent doesn’t matter, and I am not saying it will be easy, or that everything is equally easy for everyone, but I am saying that you know you can learn absolutely anything if you are willing to put in the work over time. As we often say on the Game of Grow. It’s not about where you start or where you are right now. It’s about where you want to go, who you want to become, and the price you are willing to pay to get there. We are essentially talking about developing a Growth Mindset. And I am not saying you have to hear me right now, and be all the way there today… I mean it would help if that was the case, but I am saying that I do believe that if you want to be an entrepreneur, this is THE foundational skill you want to work to develop, because it’s going to allow you to unlock everything else over time… and depending on what it is you’re trying to accomplish, there are going to be a hell of a lot of skills you’ll need to unlock. Can you see how this would be an invaluable skill? Mindset is the thing, and we all need to work on it continually. It is that one master skill or master ability that is going to allow you to access all the other skills. And to help you out, I have put together a little Mindset Starter Kit. It is something I give to all of my App Moguls, so go to gameofgrow.com/mindset and I am going to get you set up. We even have one you can use on your phone’s lock screen, so send me a screenshot if & when you use it. I would also recommend that you check out the book Mindset, as mentioned before, AND... Every single day, I am posting and reposting tiny little pieces of wisdom to help you with your mindset, so check out @gameofgrow especially on Instagram, but also on Facebook and Twitter, and I got you covered. Question of the Week Which brings us to the question of the week…. How can I help you? What questions do you have for me? Send your response in to hi@gameofgrow.com, or the Game of Grow Community -- gameofgrow.com/community or you can reach me @gameofgrow on instagram, facebook or twitter The Fee Finally, of course we have the fee… And I am not talking about money... we can do a lot better than that. I’m talking, of course, about growing this community together. If you’ve been here before, you already know the deal. If you’re brand new. Welcome once again, this is pretty easy stuff. You will have it down in no time. And shout out to all of you guys for killing it! For each episode you got some value from bring me back one like minded person who you know would enjoy this content and show them how to subscribe and leave a review… and obviously I would love for you to do the same. And send me a screenshot at hi@gameofgrow.com so I can say thank you! Another way to accomplish this, as we talked about before, simply take a screenshot while you’re listening, share it on your Instagram story and tag me @gameofgrow. I promise to to shout you out right back… it’s actually a lot of fun. I actually spent a good portion of my recent Amtrak ride thanking people for reviews on my stories and tagging their Instagram whenever I knew who it was. Might not sound fun, but it was fun… trust me. Anyway, thank you to all of you guys! Alright… And with that, I’ll see you guys back here real soon on the Game of Grow Podcast. Would love to see you in the Game of Grow Facebook Community. Join us at gameofgrow.com/community To sign up for our weekly email updates from the Hustler’s Corner check out gameofgrow.com, and use the sign up form at the very top of the page… (there are 2 separate forms, and either one of them works) Put in your name, put in your email address… hit the button and boom, you are in! Cuz remember guys... It doesn’t matter where you start or where you are right now... Are you willing to take the challenge and GROW? DJ drop that beat and take us out
Game of Grow - Entrepreneurship, Marketing, Personal Development
We are back! You are now listening to the Game of Grow Podcast and I’m your host, Muoyo Okome. Episode 5 of the most dangerous business podcast in the world! It doesn’t matter where you start or where you are right now. If you are willing to develop your skills, study success, and work tenaciously over a long period of time, your future can be WAY bigger than your past. That is my promise to you. Take for example my man James. If you read the very first of the Hustler’s Corner, the weekly update I send via email, you already know this story. If not, you’re missing out… Make sure to sign up for the Hustler’s Corner. Go to gameofgrow.com and submit your name and email using the form at the very top of the page. And if you like, email me at hi@gameofgrow.com and I will personally forward you volume one, which I happen to be very proud of. Today we are talking about how to start. Well James started, I am super excited about James and his progress in the app game! To quickly share the story, James is one of my App Moguls who joined me over a year ago before the program was even really a program. He won Co-Member of the Month for December when his first app Mobile Fax for iPhone went live -- well designed app which fills a real need in the marketplace (yes people are still sending faxes). I always advise people to get to market as quickly, cheaply, and imperfectly as possible, as the real learnings begin when you're live, making adjustments. No one ever listens, and neither did James, haha (neither did I at first), but now he is live and getting those real learnings from the market, and it is a joy seeing him trying many things, adjusting, and truly becoming an entrepreneur. I've already seen him plow through several setbacks on the way to nearly 100 PAYING SUBSCRIBERS who will pay month after month. This will only increase and compound, but he had to actually start and get out there to make it happen. Round of applause for James (and feel free to review his app if you like it.. no need to subscribe/pay to do so). I’ve saved the link for you at gameofgrow.com/faxapp. Definition of the Game of Grow... Review of the Week Alright, so before we dive into today’s topic… You guys are killing it on the subscribes & reviews. We’ve crossed 50 reviews, so let’s see how quickly we can make it to 100. We’ve crossed 1000 downloads. I think 2000 will happen a lot quicker. In case you didn’t know, podcasts are notoriously hard to grow, but thanks to you guys passing on the word guerilla style… very grass roots, we are doing exactly that. So I’ve been thinking. One thing I want to do in true Game of Grow fashion is to be extremely transparent with the downloads and the metrics… this is not something youre going to get on most shows, I want you to see the true impact of what happens, when you listen, subscribe, review, recommend. That is how we are growing it bit by bit. And it’s my job to bring you top level content that makes you proud to spread the word. And as we hit those milestones faster and faster, I am going to figure out some cool ways that I can reward you individually and collectively to celebrate. It should be a lot of fun! But yea, anyway… Each week we feature one review of the week as a way of saying thank you for helping us to grow the show and the movement. And to that end, for the very first time. I wanted to make sure I featured somebody new, who I don’t know personally (or at least I can’t decipher the username). So big shoutout to TuneJunez. Without further ado… “Sit back and relax as Muoyo Okome tells listeners about the trials and tribulations of not only his life and the app business but the marketing and savviness needed to become a true self-made entrepreneur. Love the length of time and detail with each pod episode. Each episode stands on its own but together it flows like beautiful African fabric to give listeners what they need: advice and positive energy to pursue their dreams in any field they’re in. I expect the episodes to keep getting better but it’s a great start that’s far and I am entertained and intrigued by what’s yet to come and the guests that will eventually arrive to supplement Muoyo’s words of wisdom.” And again, that review came from TuneJunez. Thank you so much. Please feel free to email me at hi@gameofgrow.com so I can say thanks… and I would love to let the community know a bit more about you. So go ahead and subscribe and leave a review on iTunes, Spotify, Soundcloud or your podcast player of choice… and perhaps I’ll be featuring you next! And guys… after you subscribe and leave your review, please email me to let me know that you did, as well as a bit about you for 2 reasons. 1) it’s great to learn more about you guys in the community 2) gives me the opportunity to share more about you when I do the review of the day Alright, so moving on… Today's Episode... On this episode…. We are discussing How to Start. How do you take the first step in your entrepreneurial venture. First thing to establish is that there are 1,001 ways to do this. Anyone who tells you that there is one path alone is just lying to you. It’s not true! There are many ways to get it done. What I want to share with you is how I’ve done it. What I’ve done right, What I’ve learned, what I could’ve done way better, and I have a feeling this is going to be a more helpful approach for you. Cool? So let’s revisit my origin story which you’ve heard from a couple different angles in episodes 1 & 3… I think episode 3 is particularly relevant to this question, but we are going to go more in depth here on the “start” thing… on the question of START. Our story starts with me working as a “Business Manager” for one of the biggest technology companies in the world. In reality I was mostly managing spreadsheets and managing not to go crazy. Throughout life, I had mostly done all the things we’ve all been told to do… go to school, study hard, get good grades, and that is what I did. For whatever reason after both college and after graduate school, I was rejected from A LOT of jobs that I applied to, before I finally landed this opportunity, and I was making the most money I ever made in my life, the elusive six figures… I could not complain about that. Like a lot of folks in the corporate world, all I wanted to do was do well… dominate in my job, get recognition and promotions, more responsibility, and more money. I didn’t necessarily care about climbing up the ladder (I always had a vision that eventually I would work for me… I didn’t necessarily think it would be that soon), but making money was important to me. The struggle ended up being that I was working long hours... days, nights, and weekends in a job that I did not enjoy, where I was not learning much on a daily or weekly basis (funny story: when I visited my business school on a couple occasions on recruiting trips, while speaking to the students, I actually realized that my mind was atrophying, and I was getting dumber from lack of using it)... and I was pretty certain from their actions and our interactions, that the people I worked with… the higher ups, did not respect me. The worst part: I was starting to internalize some of this negativity and negative energy in the atmosphere (if you are in an environment anything like this, make sure to go the extra mile to fortify yourself against it) and had even begun to wonder if I was smart, competent, or capable. I gained a lot of weight and I just was not feeling good about myself overall. I wondered how it was that no matter what I did and how hard I worked, I kept finding my way back to the exact same familiar place… utter & complete failure Then, because things were not going poorly enough, I discovered that I was being demoted or moved into a position that I wasn’t actually trained for or credentialed for, and wouldn’t be able to contribute. It’s kind of like they were just looking for a place to park me because I was not seen as a valuable member of the organization. (I am grateful that they didn’t fire me though while all this was going on, and I was able to collect that check!) I still remember crying quietly to myself in my car driving on Washington Boulevard at nighttime on the way home. And it was around then I made a decision that something had to change. And for any of you who are going through something similar… who are going through a terrible time professionally, and perhaps even personally, I want you to pay attention to this story, and hopefully you can use it to your advantage and it can serve you as well as it has served me. And then you know the story… I was running around frantically… I had massive energy…. Just looking for a way out. Anything else that was legal that I could potentially pursue, whether it was another job or an entrepreneurial opportunity. Negative energy can be powerful fuel. Especially when you feel like you’re out of options. I was looking at everything, and I came across an entrepreneur doing mobile apps. I studied him for a while, and said “hey, I think this could be my thing” I loved that individuals and small teams were succeeding with it and I loved that you could build them one time and benefit many times over… not that there was no work to it… that doesn’t exist, but your work could be magnified. The apps kept on working without getting tired, complaining, or taking breaks, and you could always add more to the team!I decided I was going to build a big app portfolio, so that out of this portfolio, some would be big winners, and overall they would work together to replace my income and free me financially. That’s where I dove in and invested in a book and then 2 different online courses to educate myself. I started with small results, but it was enough to show me more was possible if I kept on pushing. 936 downloads for $81.78. I then knew that my biggest problem was more downloads, so I dove deep on marketing and was able to reach a $1000-$2000 monthly revenue plateau. I wasn't there yet and ran into a number of problems, so I just tried to address them one by one when they arose That December, the momentum started to compound and things really started to take off and the numbers started to make sense financially and I knew I was on my way I was getting more money than I had originally hoped for, I was experiencing the freedom I dreamed of, and I was being looked to for leadership, and having the pleasure of helping a lot of other people with their own journeys… Which is exactly what we’re here to do today. I hope by sharing my story and my experience that I can be helpful to you. And I am still on that journey to this day. Just because you experience success once doesn’t mean that you don’t have to continue earning it or that there are not different levels to unlock, but today we are talking about how to start… or even how to re-start. Maybe you’ve experienced success already and you want to build another thing. I’ve been there… Maybe you’ve experienced a failure or 5… I’ve been there… Maybe a little bit of both... Based on my own experience that we just recapped, here is roughly how I would approach it. Again keep in mind there are many other ways. This is my take: Make a decision that you’re going to start (and that you’re going to finish)I didn’t know how I was going to get from here to there, but I knew for damn sure that I needed to make a change, no matter what it was going to take and no matter how long it would take. In my experience when I approach with that kind of conviction and that level of fervor and determination, I have a much better success rate in getting what I want than if I just go through the motions or “give it a try”And another hack I like to use in combination with this is to make an investment so I have some skin in the game, and I am less likely to forget about the idea and move onFor example, the night in the coffee shop when I came up with Game of Grow, minutes later I was signing up for the social channels and buying the domains. Not as huge an investment in this. You don’t want to give it a try, you want to make a decision about what is going to happen. Slight shift in thinking, but it is powerful Start This might be the biggest thing. Even though I didn’t know what the heck to do in the beginning, I got into action and started trying a lot of different things. A lot of these things were the wrong things for me, but it allowed me to find some of the right things. Had I just stayed in one place and tried to come up with the best plan, it never would have happened. Just start. If you can nail points 1 & 2 you’ll be ahead of the game. What are your interests? Very simply, this is going to be a lot of work over a long period of time if you want to be successful with it. While you don’t necessarily need extreme passion in the thing you are working on, if you don’t enjoy at least some part of it, you are going to struggle to put in the work necessary to excel. Market demand We talked about this in episode 3, so feel free to go back. If we look at things from first principles… if we break it down to the essentials…. To have a business, you need to solve a problem for some set of customers, and in return they compensate you for it. In my app business to this day, I research the top charts and other data sources to determine what people want and how they are spending their money so I can use that data to inform my decisions. No matter what you decide to go into, it can’t JUST be about what you like. You want to be sure that whatever you decide to offer the market, there is demand for it. You can do this by looking at things that are already selling, and/or uncovering problems that you are aware of that could be addressed better, faster, more efficiently… whatever… Something I definitely could have done better earlier was zeroing in on exactly which customers I wanted to serve so I could offer them a series of complementary solutions rather than just moving from opportunity to opportunity. So that may be something you want to think about that will definitely bring value to your business. But don’t let it stop you from starting Establish a base While I know there is power in visualizing where you want to eventually be… (begin with the end in mind. I do love that) I didn’t allow it to paralyze me. What I needed was to replace my income or at least be able to cover my expenses plus some allowable margin of safety. My target became about $300 per day. If I could do that in a reliable fashion, I was in business. And that is pretty much all you need to do from the start. If you can cover your needs and then some in a recurring fashion, it’s going to allow you to go out and take bigger and bigger risks without even needing an investor, and I’ll tell you that you gain a lot of confidence by handling that for yourself, or at least I did. A lot more achievable than if I thought I needed to build Amazon or Facebook on my first try, which is what a lot of people set out to do… and that can be very daunting. Find a MentorAll of the things we talked about above can be expedited if you find someone who has already done what you want to do, already achieved the results you want, and then you walk in their path. I had several mentors for the app business, as I’ve discussed. I paid for their books and their online courses, and I’m glad I did because it saved me a ton of time and allowed me to get to the results I wanted a lot quicker than I would have otherwise. To this day I invest a lot of time and money in my skills and personal development in order to acquire the skills I need to accomplish what I want to accomplish. I also leverage free and inexpensive information… podcasts, books, audiobooks, etc. And sometimes I will be lucky enough to find myself in a position where someone has taken an interest in me and I’ve cultivated a relationship where the mentoring is free of charge. But I don’t count on that and I to this day I don’t have a problem paying to invest in my future if I know there is value there, and most of the people I know who have had some level of success will tell you the same thing. Note that It has to be in the right person for your goal, so definitely do your research before you start signing up for everything left and right and spending money foolishly, and note that it doesn’t absolve you of doing the work or running your own race. So know that as well. But mentorship can be a major shortcut when it comes to this entrepreneurship game. And like I said… I will never claim I have all the answers for you. Keep letting me know what your goals are and what you want to learn. As much as I can, I will do my best to introduce you to accomplished and credible people I know that can help you get start So that’s about all I have to say today on how to take the first step. Well actually… I would be remiss if I didn’t mention this. After all, my wife is Nicaila Matthews Okome, aka Side Hustle Pro, of the chart topping Side Hustle Pro podcast. I did not leave my job until things were up and running and making significant revenue and you don’t have to either. You can certainly get started on the side as a side hustle and still be effective, in my experience. You just need to be disciplined and take it seriously, subtract from the areas of life that you need to so that you can focus and give it your all. Question of the Week Which brings us to the question of the week…. What do you want to learn about doing business online? Send your response in to hi@gameofgrow.com, or the Game of Grow Community, gameofgrow.com/community, or you can reach me @gameofgrow on Facebook, Instagram, or Twitter The Fee This episode was sponsored by you, so IF AND ONLY IF YOU GOT VALUE, for each episode you liked bring me back one like minded person who you know would enjoy this content and show them how to subscribe and leave a review… and obviously I would love for you to do the same. And send me a screenshot at hi@gameofgrow.com so I can say thank you! Tell me a bit about yourself and what you want to learn! This is exactly how we are growing the show, through word of mouth… and it is working big time! They don’t want us to win, but guess what… we gon win anyway Alright… And with that, I’ll see you guys back here real soon on the Game of Grow Podcast. Would love to see you in the Game of Grow Facebook Community. Join us at gameofgrow.com/community To sign up for our weekly email updates from the Hustler’s Corner, check out gameofgrow.com, and use the sign up form right at the top of the page… This is not your typical entrepreneurship podcast. A lot of people ask me for advice, and I figured rather than tell you, I want to show you exactly what I’m doing. You’ll see when I get it right, when I fall on my face (it happens more than you think… that’s how we grow), what I learn, and everything that happens along the way. I don’t want to show you the result. I want you to see the process. It’s not about where you start. It’s about where you want to go, who you want to become, and the price you’re willing to pay to get there.A lot of people talk about VC’s and investors, but here in this community (gameofgrow.com/community), we take action and invest in ourselves. I LOVE the game. I LOVE the Hustle. I’m grateful for every moment and can’t put my foot on the brakes. If you want to build or grow a powerful, profitable, ethical business that makes money AND but also makes CHANGE and leaves the world a little bit better than you found it at the same damn time, I’d love if we could work on that together. It doesn’t matter where you start. Are you willing to take the challenge and GROW? DJ drop that beat and take us out... This episode is sponsored by my first book, "The 7 Steps to App Success". 12 million downloads, 8 years of grinding, 7 months of writing & editing, and thousands of dollars of my own money later, it’s finally here…. And you can get it for wayyyy less. Head to appmagic.co/book and pick up your digital copy, in its 108 pages of glory. Stay connected with the movement: Join the Facebook Community: gameofgrow.com/community Instagram: instagram.com/gameofgrow Facebook:facebook.com/gameofgrow Twitter: twitter.com/gameofgrow LinkedIn: linkedin.com/in/muoyo To sign up for our weekly email updates visit us at gameofgrow.com
Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got investing in opportunity, defining yourself, writing for salvation, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/investing-in-opportunity-defining-yourself-writing-for-salvation-and-more-in-process-hacker-news/. Enjoy! Events Catch You’re So Brave, a free comedy show by Sarah Cooper and Nikki MacCallum, as they hit Poco in New York City on March 28! Be part of an evening of design mentoring and networking at Mentor Night by Cascade SF on April 8 in Rodan + Fields in San Francisco. Cascade SF was founded by Andi Galpern. Media Do you let your bad experiences define you? In the latest Your Courageous Life episode, Kate Swoboda reminds us not to let the unhappy days change who we are. Find out all about coworking hubs and startup investment opportunity zones from the latest Hack the Process guests, Chris Schultz and Anne Driscoll, who explain it all on the Opportunity Zones Podcast. Derek Stewart is a former accountant who moved to the Philippines to work for an Australian outsourcing company and now interviews business folks leading rapidly growing Australian companies. Listen to his 12-minute conversation with Engel Jones on the Twelve-Minute Convos Podcast. Writing In celebration of International Women’s Day, check out the featured women of design, including Hack the Process guest, Jina Anne, published by IxDA San Francisco. After posing a question on social media about mental health, Ricky Yean got to thinking seriously about the issue and how we take care of ourselves. Read what he has learned from his friends’ personal experiences. If you’re a in product management, Rich Mironov could use your help by taking a survey for a workshop for senior product managers who are thinking of becoming product leaders. Rich also shares his thoughts about how to unpack user stories as a team in a recent blog post. It’s not wrong to ask clients to promote you, and Mark Silver urges you to go ahead and do it. Recommended Resources The new Game of Grow Podcast walks you through Muoyo Okome’s entrepreneurial journey and all the lessons he learned from it. Muoyo is the husband of Nicaila Matthews-Okome, and she credits him as a source of inspiration. On the Super Soul Conversations with Oprah Winfrey, Charles Eisenstein, who was referenced by Jenny Feinberg, spreads the message that a more beautiful world is possible. Tiffani Bova and Nicaila Matthews-Okome both mentioned Oprah during their Hack the Process interviews. Beyond the red lipstick and nail polish, Bozoma Saint John, who inspires Sasha Ariel Alston is all about bold moves, no regrets, and a fearless attitude! In her latest Adweek blog post she reveals her best advice, and shares how she achieved her current role as Endeavor’s CMO. According to Julia Cameron, writing can be a great way to practice creativity and improve well-being. Julia, whose writing gave encouragement to Loic Le Meur, Jay Wong, and Heather Chauvin, joins Dr. Vidisha Patel on the Perspectives Podcast to share why she considers writing a source of salvation. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.
Game of Grow - Entrepreneurship, Marketing, Personal Development
We back! Episode 4! Welcome back! Amazing news! Super exciting… we came out the gates strong and broke into the top 100 of all Business podcasts, getting as high as #98 in Business, as well as #56 in Marketing. We made the New & Noteworthy Podcast lists for both Business and Marketing. And all thanks to you guys Subscribing & Reviewing. Please continue, and don’t stop! So give yourselves a pat on the back. The movement is STRONG ….but at the same time, at the time of recording, we have about 30...34 reviews live, so a lot of you guys should not be patting yourselves on the back that much. We can do better. If you enjoy the content, let’s really work together and grow this thing. WE’re doing well and we can do a lot more well. I am working extremely hard to bring you a great product for free… and I really really believe in it. And I am truly grateful for those of you who are taking those few minutes out of the day to help us out. I guess this is a good analogy for the Game of Grow itself, or anything else in life worth accomplishing. We did the hard work and got started, which is a great thing. We got some early results. Now to get where we want to be, and where we can be, we need to do the work over a long period of time until we are operating on an elite level. This is true for podcasts, movements, careers, physical fitness, being a chef… you get the idea. It doesn’t happen overnight. ALSO Super exciting… I am hopping on a plane to Jamaica in the morning (this is Saturday night, at the time of recording) and I have been on my grind this evening because I had to make sure this episode was locked and loaded tonight so it can be ready for you first thing Wednesday morning…. And after this I need to pack and hopefully get a few hours of sleep It’s my wife’s birthday, and I’ll be joining her in JA…, so everyone head to Instagram and say @sidehustlepro, wishing you a happy birthday from @gameofgrow and I… or something like that. Shoutout to wifey Anyway! You are now listening to the Game of Grow Podcast and I’m your host, Muoyo Okome. Episode 4 of the most dangerous business podcast in the world! Grateful to have you all here listening today. You could be anywhere in the world, but you’re here with me, and I will never take that for granted, so I promise to give you all I’ve got and deliver as much value as I can, and give you some tools, some techniques, some ideas you can truly use to impact your business and your life. It doesn’t matter where you start or where you are right now. I know you can fill in the rest by now, right? Review of the Day Before we go to far… let’s hit the review of the day. This is of course the brief segment where I grab one of the recent reviews I like and feature it on the podcast, as a little way of saying thank you, and encouraging the behavior I love to see, that benefits us all in this movement. You subscribing to the podcast & reviewing the podcast, and indoctrinating your friends and relatives… these are the best tools we have to spread our message and help as many people as we can. So PLEASE subscribe and review. I know I keep saying it, but it really really helps. Today’s review comes from FC Hammer 718: “Like Mitch in Paid in Full, Muoyo loves the game and it shows. He’s breaking down the steps in order to win like him.” Big thanks to my brother FC Hammer 718. I hope that one didn’t go over your head… And if you haven’t watched the movie Paid in Full, that piece of fine cinema… wow, I am really sorry for you. Fun fact, Fritz was one of my 2 roommates in grad school, along with my brother Vlad, who is doing amazing things as an investor in the footwear world. Shoutout to him. FC was the best man at my wedding, and is also a podcaster. If you have interest in learning about the crypto, even if you don’t know a thing, you want to check out the Coin Gamma Podcast But anyway! So go ahead and subscribe and leave a review on iTunes, Spotify, Stitcher, Google Play… wherever you happen to be listening and perhaps I’ll be featuring you next on the Game of Grow Podcast! Today’s Topic So without further ado... And I had a completely different topic planned for you today, but while I was in the gym this morning (where I start my day most mornings) and this really hit me hard (while I was struggling through my final sets… didn’t get enough rest last night… it’s important) and I knew I needed to share it Today, we’re going to talk about why you don’t need a Grammy, and how this knowledge… how this concept can improve your business and your life. Let me tell you a quick story… You might have heard there was an event a week or so ago called the Academy Awards, aka the Oscars, and not too long before that was the Grammys… or vice versa, who knows? Now I don’t typically watch any of these shows because it’s just not my thing… I don’t get much enjoyment or entertainment out of it, I don’t care who is wearing what, it doesn’t affect my life or move move me towards any one of my goals, so for me it’s a waste of time (btw, I am not saying that YOU shouldn’t watch them. There is nothing inherently wrong… and I am not going to lie, I do get excited when I hear that one of my people won, that somebody I support won, just because I know it’s a big moment for them) But there is also another reason besides entertainment value that I thumb my nose at the award shows. As a kid, I did watch some of these shows, and after a while they all started to seem to me like some old, out of touch dudes in a room deciding which art was the best based on their taste, and their taste alone, no matter what anyone else thought or was going on in the real world. Seems like a crappy position to be in as an artist. Spend countless hours year after year of your life working on and honing your craft, only to have the decision of whether you are “worthy” come down to the opinion of some random dudes. And I really started to think to myself how often are we put in that position, or how often do we ALLOW ourselves to be put in that position in everyday life? Let me explain... Enter Drake... The day after the Grammys, I learned that Toronto’s own Drizzy Drake had said something I agree with, so here it is: "I want to let yall know that we're playing in an opinion-based sport, not a factual based sport. This is a business where sometimes it's up to a bunch of people who might not understand what a mixed raced kid from Canada has to say, or a fly Spanish girl from New York, or a fly brother from Houston." "If you have people who are singing your songs word for word, if you're a hero in your hometown, if there's people who have regular jobs who are coming out in the rain and the snow, spending hard earned money to buy tickets to come to your shows, you don't need this right here," (talking about his Grammy) "You already won." ...and that’s when the Grammy’s cut him off and cut to commercial Funny, right… but this is a business & entrepreneurial podcast. This is a personal development podcast. This is a podcast for ambitious people. Why on earth are we discussing the Grammys? I’ll tell you why… How often in our work or in our businesses, projects, side hustles (shoutout to the Side Hustle Pro podcast and my illustrious wife). How often in our work, in our businesses, projects, side hustles, or even in life do we get critical feedback or opinions from others on the outside looking in which hurts our feelings, or makes us feel less. We get upset, we get down, we get frustrated... And then we want to spend all of this time trying to prove to this person (who usually is not even our customer by the way) that we are indeed smart, right, worthy, whatever… Sometimes we’ll even go into a funk. It’s all very much just like the Grammys. I want to encourage you not to do that, because you don’t need a Grammy to be validated. And I could stop right there and call it a day, but I want to give you a few more points to flesh this out. Feel free to take a pen and a pad and jot down some notes if you like Advice vs Counsel Anyone in the world can offer you can opinion or give advice, and there is absolutely nothing wrong with hearing them out. This is a good thing, mostly. But not everyone can give counsel. Counsel is wisdom backed by experience, which can only come from doing the thing. So when you get the piece of criticism or feedback from Person A, consider what qualifies them to give this advice, and whether they have done the thing that you are trying to do at a high level. Is it advice, or is it counsel? And I am not saying you can never gain wisdom from people not in your profession, but just make sure you’re taking that advice with a grain of salt and giving it the proper weight. A quick shortcut I like to use. Ask yourself… Would you trade places with the person giving you the advice? And then act accordingly. If the panel handing out the Grammys or the Oscars or whatever have not done what I want to do…. if they are not playing in the same game I am playing… why would I care one bit about their award or any criticism they had about me? You don’t need a Grammy. Do things that move you towards your goals My mentor in my head, Tom Bilyeu (his podcast Impact Theory is definitely worth listening to) has a saying which he says often… “Do and believe that which moves you towards your goals” and on the flipside “Do not do or believe that which moves you away from your goals” I liked this concept so much I included it in the App Mogul Mindset, which is a set of beliefs I share with all my App Moguls students. By the way if you’d like a copy of that for free, head to appmagic.co/imamogul and you can download it. There’s a printable PDF, a copy you can use for your phone, an editable copy, and some other fun stuff: appmagic.co/imamogul Invest in those who invest in you As humans, we all have a tendency to overfocus on the negative things that happen in our lives, our businesses, etc… even if there are a lot of positive things. I think this has to do with survival, with biology, etc. But this does not always serve us. There are probably a lot of people, or at least some people who enjoy your work and what you do. In most cases it’s going to be a better use of your time and energy to try to serve them at the highest level rather than trying to pander to some out of touch guys in a back room smoking cigars who don’t quite get it. You don’t need a Grammy. Nobody owes you shit While it would be amazing if everyone were universally nice, respectful, professional, and sufficiently aware of your abilities and awesomeness, the fact is that will never happen, and you don’t have any control over it. Even though all those things would be nice, you can’t expect them. Nobody owes you a damn thing and it does not serve you to allow their actions, even if they are rude, dismissive, uncalled for, whatever… to throw you off your game. Even if you are “in the right”, you are not serving your own interests and the things you want to accomplish by wasting time on people whose opinions frankly do not matter. As the great Tywin Lannister once said “A lion does not concern himself with the opinion of sheep” Especially if you are an entrepreneur or want to be an entrepreneur… but this really applies to anyone. You are 100% responsible for your life, your results, and where you are right now. People are going to do what they do and say what they say. Sometimes it will be mean, sometimes it will be hurtful, sometimes it will be dismissive. But you have to do your thing regardless… or at least you should. You don’t need their approval and you don’t need a Grammy. Use it, no matter what If they are right, use it to get better. If they praise you, feed off the positive energy. If they are wrong/spiteful/trying to hurt, use it as fuel. Negative critiques and negativity in general… or those that you perceive as negative (because sometimes that is not the intent) can be some of the most amazing fuel. Highly underrated. During his playing days, Michael Jordan would make up stories in his mind about how opposing players had wronged him, slighted him, or talked about his mama just so he could get fired up and perform at a higher level. Many other elite athletes do the same. I can remember so many instances in my life and career in which I’ve leveraged this kind of thinking. I still remember sitting in the office that cold January morning with my "assigned mentor", who I probably spoke to once a quarter if I was lucky... "It happens to us all, Muoyo. You think I haven't been passed over for promotions or treated unfairly? It's just something you have to learn to deal with", he advised... In that moment, at the very same time I nodded my head in agreement slowly, I realized that I could not agree less I thought to myself "Maybe YOU do, but that's not what I have in mind", and I made a decision. I said F this shit. Let’s GO. And I did. You don’t need a Grammy. Let the fact that they are rejecting you drive you to greater heights. And I could go into another example, and another one, and ANOTHER ONE… but let’s save some ammo for a future show. Why not, right? Alright… I want to bring this thing to a close by sharing with you one of my favorite quotes, from Theodore Roosevelt. I think you’ll see why in a minute. If you haven’t had the pleasure of hearing it before, this alone should be worth the subscribe, review, and tell a friend (hint, hint) The Man in the Arena "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." What’s left to say... Join us in the Game of Grow Community. That’s where we’ll be turning this into more of a discussion, and moving from theory to practice. Go to gameofgrow.com/community or you can search for game of grow community on facebook if you prefer. Make sure to sign up for the mailing list at gameofgrow.com, as I’ll have a lot of exciting things coming your way that you don’t want to miss out on. Question of the Day Which brings us to the question of the day…. Tell me about yourself Not really a question, I know, but I really want to know more about you, the people who are listening in. So hit me up at hi@gameofgrow.com or @gameofgrow on social and tell me a bit about who you are, what you’re working on, and that kind of thing. Whatever you want to share. Bonus question: Someone who listens to this podcast is a A) Grow Getter B) Grow Runner C) Growth Hustler D) Something else… you tell me. The Fee As always, guys… you know that we are constantly focused on spreading this message and bringing more people into the Game of Grow Community (by the way, gameofgrow.com/community takes you right there), so IF AND ONLY IF YOU GOT VALUE, for each episode where you got value, bring me back one like minded person who you know would enjoy this content… If you didn’t get value, You don’t have to do a thing. But if you got value, bring me back one person back for each episode where that’s true. You can even tell me about it and you’ll be a hero Alright… Enough of this And with that, I’ll see you guys back here real soon on the Game of Grow Podcast. If you’d like to hear more about the app business I described and how you can start to implement something similar, this episode was sponsored by my first book “The 7 Steps to App Success”. Super proud... 12 million downloads, 8 years of grinding, 7 months of writing & editing, and thousands of dollars of my own money later, it’s finally here…. 108 pages of app business education glory. And you can get it for wayyyy less. Head to appmagic.co/book and pick up your digital copy. Actually… you know what, let me read a little snippet for you to give you a free taste. This comes from my Acknowledgement section of the book, which I happen to be super proud of... I recently read a Twitter status which started: “My parents were tasked with the job of survival and I with self-actualization. The immigrant generation gap is real.” My parents arrived in the United States in 1981 as grad students from Nigeria with two ugly yellow suitcases and a bad check from a so-called family friend who had purchased their car. Through their hard work and sacrifices, they proceeded to build a life full of possibility for my brother and I, teaching us that anything is possible through positivity, learning, and relentless work, all while keeping a sense of humor and playfulness (and preparing delicious Nigerian food). I’ll never forget it or take anything in my life for granted. Thank you to my late grandma, who taught me “Hard work does not kill. It is poverty that kills,” and many other pieces of Yoruba wisdom she not only spoke of, but lived by; to my students and clients, whose success means the world to me, who have enabled me to clarify, refine, and distill my thoughts on what it takes to build an app-based business; to the App Magic team and our amazing partners, who I love working and learning with in the trenches every day; and to the many entrepreneurs who have paved the way, including mentors such as Trey Smith, Zeb Jaffer, Carter Thomas, and Chad Mureta, as well as others who have taught and inspired me from afar, such as Tom Bilyeu, MJ DeMarco, Reginald Lewis, and the list goes on and on. Thanks also to my editor and friend, Angela Clements Johnson, who has spent many long hours helping shape my very raw thoughts into a truly useful resource we can all be proud of, that will go on to help many people. And last but certainly not least, thank you to my beautiful wife, Nicaila Matthews Okome, whose always direct and timely feedback I have come to trust and rely on, and who has encouraged and pushed me every step of the way. I promise we’ll take more vacations. So go get your copy at appmagic.co/book, learn some amazing things, and support our illustrious show. For everything else: to sign up for the mailing list, join the Game of Grow Facebook Community, connect with us on social, to send me an email… check out gameofgrow.com, and it’s all right there… Remember…It’s not about where you start. It’s about where you want to go, who you want to become and the price you’re willing to pay to get there. Be honest, though… we gotta win the Oscar for best theme song. Am I right? DJ drop that beat and take us out... This episode is sponsored by my first book, "The 7 Steps to App Success". 12 million downloads, 8 years of grinding, 7 months of writing & editing, and thousands of dollars of my own money later, it’s finally here…. And you can get it for wayyyy less. Head to appmagic.co/book and pick up your digital copy, in its 108 pages of glory. Stay connected with the movement: Join the Facebook Community: gameofgrow.com/community Instagram: instagram.com/gameofgrow Facebook:facebook.com/gameofgrow Twitter: twitter.com/gameofgrow LinkedIn: linkedin.com/in/muoyo To sign up for our weekly email updates visit us at gameofgrow.com
Game of Grow - Entrepreneurship, Marketing, Personal Development
Welcome to the very first episode of the Game of Grow! I’m your host, Muoyo Okome. On this episode I will be sharing my vision for the show and how it came about, and also sharing a bit about my story, so we can get to know each other. Sidenote: I’d definitely like to get to know you as well… I want to know who’s listening. Don’t be afraid, just reach out. I’m easy to find. The gameofgrow.com website will allow you to sign up our mailing list where you can reply to me any time.. Those messages are coming directly to me and you can also connect with me on social media… all the handles are listed right there So, without further ado… here’s how the show was born: Origin of the Show One recent night in the coffee shop, after a long day of work, I found myself asking myself some hard questions, like... “What if I placed the demand that any business I build leave every person that interacts with it better off? What would that look like?” “How could I make it successful & impactful at a scale I have not yet reached before?” “How would I need to change & who would I need to become to make all of that possible?” “How can I share the process with other people with similar goals?”⠀ Out of those questions comes my new podcast & project "Game of Grow", in which I will document my journey as an entrepreneur. Why the name? Well… it’s kind of a play on "Game of Thrones", which is obviously dope. Plus, I love the Game of Entrepreneurship, the journey of growth and development that comes with it, the growth mindset needed to succeed, and all of that good stuff. So that’s how it happened. If you are trying to start a business, grow a business, or simply level up in ways you have not before, this is for you... It doesn’t matter where you start or where you are. A big part of this game that goes highly underrated, because everyone is overly worried about popularity (including myself sometimes, sad to say)... is skill acquisition. It’s about acquiring the skills you need for where you want to be. It’s about if you’re willing to grow...⠀ By the way, this is not about me being the “expert” on everything. I am a student of the game just like you. I won’t pretend I have all the answers. My goal is to transparently document and share the highs, lows, and lessons of my journey and bring as much value as I possibly can, hopefully producing one of the most valuable pieces of content you listen to each week. In return, I get a ton of public accountability to help me move forward with my goals and I’ll be able to have an authentic conversation with you. I still love the App Game and will continue to talk about, teach, and execute against that (shoutout to my App Moguls making me proud). However, I realized I also needed a more inclusive platform where I could help more people, and let them get to know me... (a realization that recently punched me in the face when someone told me they bought my app course just so we could talk business. Shout out to you, my friend. If that's not a signal...) I want to deliver it raw & real in a live format by leveraging platforms like FB Live, IG Live, republishing everywhere I can, and if and only if you’ve derived value…. counting on my community to help bring others in, one by one. You’ll have the opportunity to ask me anything, and perhaps even a live consulting call here and there. We will experiment... Expect that the show will often be unpolished, because it's happening in real time, and my focus is on the content over the production, but at the same time very real, valuable, and actionable. Shoutout to my amazing podcast coach, valentine, and wife Nicaila Matthews Okome (even if she made me take Podcast Moguls like a regular student with no special privileges. What on earth is that about??) I’ve worked my way through all the content and exercises, and it was extremely helpful. Now it is time to stop stalling and share with the world…. My Story So now let’s get into my story. First of all, I’m from Brooklyn, NY and grew up in a Nigerian household with 2 Naija parents. I attended public school all the way from Kindergarten thru 12th grade (shoutout to Mom & Dad for getting me into the gifted program… I have the most supportive parents ever). I’m married… coming up on 2 years now, to my beautiful wife Nicaila Matthews Okome, who is actually pretty well known for her podcast Side Hustle Pro, which consistently ranks among the top 100 or 200 business podcasts in the world. Super proud of her. Shoutout to wifey... And if and only if you are getting value of any sort. If you care at all… I need you to pause right now and subscribe to the podcast and leave me a rating & review. I want to be able to show my face around here. I did the "right things” all my life, went to school, studied hard, got good grades, went to great schools, was rejected by an endless number of companies I applied for (this happened after college, and again after grad school) and ended up stuck in a corporate job where I was not respected. I wanted to be able to earn money and support myself and start building a promising and lucrative career as a technology executive I was working days, nights, and weekends in a job that I did not enjoy, where the people did not respect me Worse than that I was starting to internalize the beliefs being expressed towards me and had even begun to wonder if I was smart, competent, or capable. I gained a lot of weight and generally felt miserable most of the time. I was demoted to an even lower position which I was not actually qualified for or credentialed for and often found myself at home without a role where I could contribute meaningfully to the team. I had recently attended an online workshop from a surfer looking dude who would soon become my first app mentor He discussed one of his apps making about $10,000 per month, which broke down to $120,000 per year, or $333 per day, Meaning this one app was making more than my full-time salary by itself. Did I mention he was not at all technical? But what was even more interesting is that he had another app making $3,000 per month, a new one making $800, two more making $5,000 each, and the list went on from there. At the time he had at least 12 different apps, all making modest but consistent profit. But the craziest part was that unlike me, he did not have to show up to the office each day. Nor did he code them himself. He did some research up front, created them for small amounts of money, and then got paid for them over and over again. That’s when I realized I didn’t want be paid for my time like I was doing…. I wanted to create apps like this guy. And so that’s what I did... You can imagine my excitement when I first made $30 in a day Given my $300 per day salary, this equated to a 10% raise.... and I wasn't working any harder (ask me when I got a 10% raise overnight at work) And then $100, and then $400, and eventually much more. I had an epiphany: my apps kept on working without getting tired, complaining, or taking breaks, and I could always add more to the team! I could give myself a new raise whenever I wanted by doing the research and creating a new well-positioned app. My plan was to start building up a portfolio of multiple apps that together could pay for my lifestyle and my freedom. I dove in and invested a bunch of money in a book and 2 different online courses to educate myself. It was by no means smooth sailing. My first month I achieved only 900 downloads and brought in about 80 bucks. The next few months I was able to build up to $1000-$2000 in monthly revenue by focusing more on the marketing, but it was still a tough journey. Not every app worked out. I sometimes hired programmers who did not deliver, and Apple would even change the algorithm on me, cutting my daily revenue in half… twice! Six months in, my work started to compound and I finally broke through. 3 apps that I launched took off, and that month I would earn twice as much from my app business as I did from my six-figure corporate job. I even got an improbable 7-figure offer on my company, which I eventually turned down to bet on myself even more. While the money was great, this experience gave me a taste of freedom, as well as the unflappable confidence that I could really cut it and take care of myself, and no one would ever control me again. And while it started out being all about me and being able to take care of some bills, my mission grew into something much greater that I never expected. unexpectedly I became a leader and someone that people consistently turn to for advice, and it’s been one of the greatest pleasures of my life to help thousands of entrepreneurs on their own journeys Btw, that app business grew to over 12 million downloads and I sold it for a very nice chunk of change. Since then I’ve had other businesses and projects, but if we’re being honest, I have not yet reached the levels of impact and success I have in mind. But that’s alright, it’s a journey, and that’s what this show is all about The Game of Grow This is not your typical entrepreneurship podcast. I’ve been an entrepreneur for years now, and had my fair share of successes as well as failures. A lot of people ask me for advice, and I figured rather than tell you, I want to show you the whole process. You’ll see when I get it right, when I fall on my face (it happens more than you think… that’s how we grow), what I learn, and everything that happens along the way. I don’t want to show you the result. I want you to see the journey. It’s not about where you start. It’s about where you want to go, who you want to become and the price you’re willing to pay to get there.. Because you’re going to need to put in the work and develop those skills. A lot of people talk about VC’s and investors, but here in this community, we take action and invest in ourselves. I LOVE the game. I LOVE the Hustle. I’m grateful for every moment and can’t put my foot on the brakes. If you want to build or grow a powerful, profitable, ethical business that makes money AND but also makes CHANGE and leaves the world a little bit better than you found it, I’d love if we could work on that together within this movement It doesn’t matter where you start or where you are right now. Are you willing to take the challenge and GROW? Question of the Day What is your #1 question about starting or growing your business online? The Fee Oh and one final thing, and I don’t want this to be awkward, but we do have a fee for this podcast. Yes, it is a free show… I’m not talking about money... but IF AND ONLY IF you got value from this episode, be that education, entertainment, inspiration… whatever the case may be. First of all, I need you to subscribe & review the show on iTunes, Stitcher, wherever you are listening. That is the number one way we’ll be able to move up the charts and help more people to hear this message. For each episode where that happens, I need you to pay it forward and bring me back one person who is like minded and would benefit from this content. That is the only way we grow this movement, person by person, hand to hand. I take this seriously…. So if you see me in the streets… or on the streets of the internet. Just know that I’m going to ask Show Close Alright enough of that… And with that, I’ll see you on the next episode of Game of Grow! If you’d like to hear more about the app business I described and how you can start to implement something similar, this episode was sponsored by my first book “The 7 Steps to App Success”. Super proud... 12 million downloads, 8 years of grinding, 7 months of writing & editing, and thousands of dollars of my own money later, it’s finally here…. And you can get it for wayyyy less. Head to appmagic.co/book and pick up your digital copy. Shoutout to my wonderful editor Angela Johnson For everything else: sign up for the mailing list, connect with us on social, send me an email… check out gameofgrow.com DJ drop that beat and take us out... This episode is sponsored by my first book, "The 7 Steps to App Success". 12 million downloads, 8 years of grinding, 7 months of writing & editing, and thousands of dollars of my own money later, it’s finally here…. And you can get it for wayyyy less. Head to appmagic.co/book and pick up your digital copy, in its 108 pages of glory. Stay connected with the movement: Join the Facebook Community: gameofgrow.com/community Instagram: instagram.com/gameofgrow Facebook:facebook.com/gameofgrow Twitter: twitter.com/gameofgrow LinkedIn: linkedin.com/in/muoyo To sign up for our weekly email updates visit us at gameofgrow.com
Game of Grow - Entrepreneurship, Marketing, Personal Development
Welcome back! Episode 2! We made it… You are now listening to the Game of Grow Podcast and I’m your host, Muoyo Okome. Episode 2 of the most dangerous business podcast in the universe. It doesn’t matter where you start or where you are right now. Where are you trying to go? Who do need to become? What price are you willing to pay to get there? Are you willing to take that challenge and grow? Review of the Day Before we dive into today’s topic, let’s tackle a little thing I like to call the review of the day. This is going to be a brief segment where I grab one of the recent reviews I like and feature it on the podcast, as a little way of saying thank you, because listen, we are underdogs here in the podcasting world. We don’t have huge budgets or influencer marketing like some of these other shows. This is grassroots. We sink or swim based on the actions of you, our community. You taking that minute, 2 minutes, 5 minutes, to subscribe and review the show and getting others to buy in and do the same is the only way we can hope to compete and get our message out. So listen to this review I got… even before we officially launched (I’d given a sneak peek to just a few people… and guess what… they did the right thing and got back to me…. Here we go) And this is exactly what keeps me going. I don’t make money on this show, so your feedback is the only KPI I’ve got... your feedback is life. If you are getting value, and better yet if you are getting results, then this podcast is doing it’s job and I’m happy. If not, I have no idea what we’re doing here at all. Let’s all go home… So here’s the review from Shirley: “it was an EXTREMELY real powerful intro... it was authentic, it was simple, I made sure to listen on my drive to compare the experience with my other audiobooks and podcasts and it was really great quality... I like the message mostly because u said u weren’t an EXPERT! I find too much of that and that really resonated with me... you shared where u want to go, no hidden agenda... very REAL! This is NEEDED..” That was Shirley…. Shoutout to you Shirley… Really appreciate you. So go ahead and subscribe and leave a rating & review on iTunes, Stitcher, Google Play… wherever you happen to be listening and perhaps I’ll be featuring you next! On This Episode... On this episode…. I guess we’re still getting to know each other, so I want to share a bit about my family and what makes me who I am. We’ll be discussing the lessons I learned as the son of immigrants, how they’ve helped me in business and life, and more importantly, how they can hopefully help you. And I stillll want to hear more about you, so make sure you use those communication channels that have been provided on gameofgrow.com and hit me. We also have the Game of Grow Community, which you can find on Facebook, so make sure you search for that and take advantage. And I should also point out now, that yes, this is a business and entrepreneurship podcast, but the messages we talk about here are not limited to entrepreneurs alone. Whether or not you own a business or even want to in the future, if you are striving to grow and have more success in your life, this show absolutely applies to you as well Today’s Topic So without further ado... Today, we’re going to talk about what I learned from being the son of immigrants, and how you can apply that to your life and your business… cool? And real quick since we are on the topic of family, big shoutout to my younger brother who I neglected to mention on our introductory episode of the podcast… (we don’t edit) He’s studying to be a doctor. Super proud… And although it’s kind of a stereotype for African kids to be pushed to be doctors, lawyers, or engineers, there was no sort of pressure like that from my parents… shoutout to them… this is legitimately what he is passionate about doing and I wish him nothing but the best So with that, let’s get right into it... 1981 they touched down in JFK airport. Two suitcases. One bad check. Somebody had decided to pay my dad for his car with a bad check. This was a so called “friend of the family”. So at the time, we're living in a small apartment in Brooklyn New York... probably an illegal apartment, but you know I had one of the best childhoods, even though it was difficult for my parents. And I wouldn't say that I got everything I wanted. For example I never had pair of Jordan sneakers. Grew up in Brooklyn never had Jordans... but I always had everything I needed. I was extremely provided for. So in this household we had the education, we had the hard work, we had the athletics... But more than anything, what I learned from my parents was resourcefulness. You don't complain, you make the best of what you have and you just try to be extremely resourceful and make it happen… and that's what they did. So I recall an instance that really drilled this don't complain thing home... We went to Nigeria. I was still a young kid. We flew to Nigeria every so often… So getting off the plane in lagos, we're walking to the car and I'm rushed by a bunch of kids who were touching my arms, grabbing on my clothing, and asking what I can give them... and the reason why was because clearly I was from America and they perceived that I had something that they did not… And as we're making our way through Lagos… keep in mind not everyone in Nigeria lives in poverty... I don't want you to think that, but many people do... and this was my first exposure to it on that level... And I'm seeing these scenes, experiencing these experiences, and seeing the way that people perceive me and it just really hit home that a lot of the things that I thought to that point where problems were not problems. And as I'm returning home, my young mind is reflecting on this and it really stuck with me and I just thought... man these things are not problems and I'm just not going to complain. And matter of fact, I don't need to go to Nigeria to find poverty or or hardship, I can find it right here in the US, and many countries around the world... Watching the news will tell you that much. And so I resolved that I was not going to complain. I was gonna try to make the best of what I had and I'll be extremely resourceful. And those habits and those traits have really played themselves out very well and benefited me throughout my life. The gratitude thing… it’s so huge. Even to this day, I wake up each morning, and think about 3… well, at least 3 things I am grateful for. I used to actually take time and write them down in a physical journal with pen and paper, which is cool and impactful for its own reasons, but now I just visualize, and it still works very well… And one thing I’ll tell you… and this is not just woo woo, fluffy shit, this is real shit… Putting that gratitude in motion from the start of your day helps to put you in a positive mind frame, which makes it much easier to operate and tends to make you a lot more productive, or at least it does for me. So even on my worst days, when I wake up in a mood feeling like nothing is going right… believe me, i experience those often… at the very least I can think to myself yo… I woke up today and that is amazing. I have my health, I have my legs… I can go to the bathroom and turn on water and it runs… amazing. I can afford food. I have a roof over my head. A lot of this may sound cliche, but if you think about it, it’s real shit. And a lot of the time, we don’t appreciate some of the most amazing things until we lose a friend, or take a hit to our health, or miss a check… etc… Anyway, I'm not here to preach, but practicing gratitude is amazing. Give it a try for 3 weeks and hit me up to let me know your results. @gameofgrow everywhere… Game of Grow Community on Facebook, gameofgrow.com… you know where to find me Moving on... So in terms of the resourcefulness aspect, one really concrete example I'll give you people ask me all the time... Hey I want to become an entrepreneur. I want to go full time… How do I get funding? How do I find investors? Well I'll tell you, I invested in myself, and this all came about because of resourcefulness. Now, when I got my first job out of business school, this was my first time making over six figures… making a hundred thousand dollars, which was amazing to me. Some of you might be saying, wow, that’s a solid salary… that’s good money. Some of you might be saying, well, that’s not a lot of all Well to me, it was A LOT OF MONEY. I had never seen more in my life. And rather than step up my my cost of living, step of my standard of living, get a really fly apartment like many of my peers I decided to keep it, you know, decent, but basic (people who are close to me still make fun of me for this apartment). I lived in a simple nice townhouse, old townhouse… and I was spending a lot less for this apartment than many of my peers… and there were certainly some sacrifices that came with that. I’m not saying there weren’t... But what this allowed me to do was to put away money every month which allow me just a lot more freedom when things got difficult at my job and I knew that I needed to leave and do something different I had the money to invest in online courses that we're going to help my mind, help my mindset help, my skills help me to advance myself. I had the money to invest in my business before my businesses had the revenue that would invest back into themselves so things got difficult, and sometimes things sucked, but I was still grateful um for the check the job was giving me. I thanked God for that every single week, and I really tried to not complain, and instead just stay focused on solutions. At that last job I had, on every Friday I would say, “I have no idea what we are doing around here or how we even make money around here… I don’t really like it around here…. but thank God for this check!” haha… Because I knew they were investing in my future business, which was huge. In each and every situation I’m faced with, if I don’t like what’s going on, rather than fix my mouth to complain I try to figure out what can I do about it and if I don't want to do something about it, then I gotta let it go. So I really want to thank my immigrant parents for teaching me how to be grateful, how to be resourceful, how to have grit, and how to just make things happen. (and maybe this is how other parents operate too… I have no idea… I can only speak from my experience) So those are some of the biggest lessons my parents taught me…. There are many, trust me. No short supply. What's the biggest lesson that you've learned from your parents? Make sure to sign up for the mailing list at gameofgrow.com If and only if you received great value from this episode, I ask that you pay the fee… which is, in addition to you subscribing and leaving a review (the single biggest thing you can do to say thanks, and help us to reach more people), for each episode you get value from, please bring me back one person, show them how to subscribe for the show, let them know what we do here and what we’re about, etc, etc… Sound fair?? Question of the Day Oh, and of course the question of the day…. What’s the most valuable thing you learned from your parents? And our bonus question: What are 3 things you are grateful for? You know how to reach me, so reach out and let me know… The Fee This episode was sponsored by you, so IF AND ONLY IF YOU GOT VALUE, make sure you pay that fee and bring me back one like minded person who you know would enjoy this content… If you didn’t… this doesn’t apply to you. You can give me the middle finger and keep it moving. You don’t have to do anything. But if you got value, bring me back one person back for each episode where that’s true… I’m not talking 5 people, 10 people, 20 people… I mean I won’t be mad, but the fee is just one. I’m nothing if not FAIR! Right?? Alright… Enough of this tomfoolery…. And with that, I’ll see you guys back here real soon on the Game of Grow Podcast. For everything else: sign up for the mailing list, join the Game of Grow Facebook Community, connect with us on social, send me an email… check out gameofgrow.com, and it’s all right there… Remember…It’s not about where you start. It’s about where you want to go, who you want to become and the price you’re willing to pay to get there. DJ drop that beat and take us out... This episode is sponsored by my first book, "The 7 Steps to App Success". 12 million downloads, 8 years of grinding, 7 months of writing & editing, and thousands of dollars of my own money later, it’s finally here…. And you can get it for wayyyy less. Head to appmagic.co/book and pick up your digital copy, in its 108 pages of glory. Stay connected with the movement: Join the Facebook Community: gameofgrow.com/community Instagram: instagram.com/gameofgrow Facebook:facebook.com/gameofgrow Twitter: twitter.com/gameofgrow LinkedIn: linkedin.com/in/muoyo To sign up for our weekly email updates visit us at gameofgrow.com
Worthwhile Worrying, Entrepreneur Blunders, Profitable Ebooks, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got worthwhile worrying, entrepreneurial blunders, profitable ebooks, and more. For all the links, please check out the show notes: http://www.hacktheprocess.com/process-hacker-news-for-july-24-2018-worthwhile-worrying-entrepreneur-blunders-profitable-ebooks-and-more/ Enjoy! Events Want to learn how to create a healthy coaching relationship with your client? Join a webinar by Ron Carucci on August 2 and find out. Media Ilan Ferdman spreads inspiration and laughs in his interview on the City Gala Summit Mastermind Talk, where he talks about mindful marketing and coaching. How do you turn worry into action? Andi Galpern reveals how she does it and more on The FLOW Podcast. Have you ever wondered if you would get a positive return on investment from hiring a virtual assistant? Find out by how to evaluate that decision by watching this video from Michelle Dale. Let Omar Zenhom teach you the necessary steps to take when starting your blog from scratch on The $100MBA Show. When no one is watching your content, why bother putting up new stuff on your podcast or vlog? Jay Wong has some good advice to motivate you to keep on keeping on! Writing How does Julian Hayes II merge the art of fitness and life? Tune in to his interview on Selfish the Podcast and find out. Every entrepreneur has had their share of blunders, and Tara Hunt admits to making some business mistakes as well in a recent LinkedIn article. How do you earn money from free Ebooks? Tom Corson-Knowles will show you ten ways. Fitness fans, increase your benchpress with these three tips from Malek Banoun. Recommended Resources If you’re a Neil Gaiman fan like Jay Wong is, you’ll be thrilled to know that the trailer for Good Omens, based on the book by Neil and Terry Pratchett, is out. The series will start in 2019! Show some support if you’d like to get a behind the scenes look at Muoyo Okome’s process! Muoyo is the CEO and Founder of AppMagic, and was mentioned as an inspiration by Nicaila Matthews-Okome. Vlogger Casey Neistat, followed by Josh Haynam reviews the latest model of the Sony RX100 compact camera and gives his opinion on whether it’s worth the $1200 price tag. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.
Born and raised in Brooklyn, New York to a proud Nigerian family, Muoyo Okome has started, grown, and sold app businesses achieving 11M+ downloads across 100+ countries worldwide. Through the Daily Spark Podcast and the Daily Spark Entrepreneur Community, founded in 2016, he reaches a growing audience of over 75,000 entrepreneurs & aspiring entrepreneurs each day, empowering them through education, inspiration & support. Website http://dailyspark.co Itunes
Born and raised in Brooklyn, New York to a proud Nigerian family, Muoyo Okome has started, grown, and sold app businesses achieving 11M+ downloads across 100+ countries worldwide. Through the Daily Spark Podcast and the Daily Spark Entrepreneur Community, founded in 2016, he reaches a growing audience of over 75,000 entrepreneurs & aspiring entrepreneurs each day, empowering them through education, inspiration & support. Website http://dailyspark.co Itunes
Muoyo Okome, founder of Daily Spark TV , shares left his six figure job at Microsoft to create mobile gaming apps. Why he turned down a 7 figure offer to buy his company. How he started writing for Huffington Post. And how being rejected from every consulting company was his saving grace. This is one of the top 2 episodes of Season 2! Find Muoyo here: Web: http://dailyspark.co/ Twitter: twitter.com/DailySparkTV Facebook: www.facebook.com/dailysparktv/ Instagram: www.instagram.com/dailysparktv/