Podcasts about legal marketing association

Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week's General Counsel panel at the Legal Marketing Association's International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.

As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

Amanda Sexton is the founder and CEO of FocusWorks Marketing. Her agency uses the power of digital marketing to grow law firms through content that converts. For 15 years, she has shaped brand development, created award-winning content, and helped service providers like law firms create successful marketing campaigns. Amanda is also president of New Jersey Legal Industry Providers and a director at large for the Legal Marketing Association's northeast regional board. In addition, she speaks frequently for industry conferences such as the ABA TechShow and the Legal Marketing Association's National Conference. WHAT'S COVERED IN THIS EPISODE ABOUT CREATING CONTENT THAT CONVERTS Like any business, law firms have unique marketing needs. Yet, law degrees rarely come with a focus on marketing education. Combine this with the fast-changing nature of digital marketing and the countless investment options available, and it's easy to see why many legal professionals feel overwhelmed. The result? Noise. In an industry where the focus is often squarely on serving clients, it's challenging for lawyers and legal organizations to cut through the clutter and craft content that resonates with the clients they want to serve. In this episode of The Lawyer's Edge podcast, Elise Holtzman talks with Amanda Sexton, founder of FocusWorks Marketing, about how lawyers and their firms can overcome the overwhelm and develop content that attracts ideal clients. Amanda shares insights on what to consider before making marketing decisions, key metrics to track success, strategies for creating content that converts, and much more. 2:36 – The meaning behind Amanda's tagline “Content that converts,” its relevance for law firms, and why digital marketing can feel overwhelming for lawyers 6:32 – The array of marketing expertise available and how to navigate it 8:55 – Essential considerations for deciding where to allocate your firm's marketing resources 11:03 – Establishing a marketing budget, critical numbers to monitor, and ongoing challenges in marketing 15:07 – Effective content strategies for law firms and a major missed opportunity many firms overlook 18:10 – Discovering what sets your firm apart and leveraging LinkedIn effectively 21:45 – Identifying what prospective clients need to hear to take the next step 25:07 – How law firms can support their marketing teams to achieve broader organizational goals 31:04 – Metrics to regularly review for evaluating marketing effectiveness 35:08 – Examples of evaluating and adjusting marketing strategies based on results 36:40 – A simple but impactful idea that could improve your marketing outcomes by up to 60% 38:23 – Amanda's fundamental advice for creating content that converts: balancing professionalism with authenticity MENTIONED IN CREATING CONTENT THAT CONVERTS FocusWorks Marketing | LinkedIn | Instagram | Facebook Legal Marketing Association | Northeast Region Get Connected with The Coaching Team at hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE… Today's episode is brought to you by the Ignite Women's Business Development Accelerator, a 9-month business development program created BY women lawyers for women lawyers. Ignite is a carefully designed business development program containing content, coaching, and a community of like-minded women who are committed to becoming rainmakers AND supporting the retention and advancement of other women in the profession.  Early Bird Registration is now underway for our 2025 Ignite cohorts. If you are interested in either participating in the program or sponsoring a woman in your firm to enroll, learn more about Ignite and sign up for our registration alerts by visiting www.thelawyersedge.com/ignite.https://thelawyersedge.com/podcast/amanda-sexton-content-that-convertshttps://thelawyersedge.com/podcast/amanda-sexton-content-that-converts

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- In this episode of The Rainmaking Podcast, host Scott Love welcomes Bob Silvy, a consultant and trainer specializing in professional services organizations, to discuss Getting Results from Training. Bob emphasizes the importance of designing training programs that focus on measurable results, long-term commitment, and consistent coaching to ensure effectiveness. He shares insights on engaging leadership, tailoring training to organizational goals, and tracking key performance indicators to evaluate success. Key topics include the importance of leadership buy-in, avoiding "one-and-done" training sessions, and combining training with personalized coaching for maximum impact. Bob also provides actionable strategies for selecting the right trainers, aligning training initiatives with growth objectives, and fostering a culture of continuous improvement. This episode is a must-listen for leaders looking to enhance team performance and achieve sustainable growth. ---------------------------------------- Bio: As a Senior Vice President at American City Business Journals, I worked exclusively with B2B clients across the nation for more than 30 years, having sold directly to decision-makers and managed sales teams. I've been recognized for creating and teaching results-oriented sales training programs for teams and individuals. I help professionals understand how to change sales behavior to produce greater success. I understand the importance of sales and marketing efforts that are coordinated and focused on measurable results. I get tremendous satisfaction from creating a high-performance sales environment that consistently exceeds revenue expectations. Throughout my 15+ years as an active member and sponsor of the Association for Accounting Marketing and Legal Marketing Association, I've gained insights from senior marketing, business development and growth leaders. As Managing Director at Level Four Consulting, based in Kansas City, MO, and serving clients nationwide, I provide sales coaching and training designed to increase business development results for growth-focused accounting and law firms.   Links: https://www.level4consulting.com/ https://www.linkedin.com/in/bobsilvy/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls. Learn More Gina Rubel is the president and CEO of Furia Rubel Communications, Inc. (www.furiarubel.com). A legal marketing and public relations expert, social media enthusiast, attorney, and author, Gina teaches lawyers and legal marketers nationwide how to use integrated communications tools to gain credibility, to get recognized, to build and retain business, and to generate positive financial returns. Widely known in the legal industry, Gina has presented at national and regional conferences for the Legal Marketing Association, National Association of Bar Executives, Association of Legal Administrators, Pennsylvania Bar Association and others. She has been named a Woman Lawyer of Distinction by The Legal Intelligencer, one of Pennsylvania's Best 50 Women in Business and a Philadelphia Business Journal Woman of Distinction. Gina has helped grow her legal marketing and PR agency to one of the top providers in the United States according to the National Law Journal. She and her firm have handled a wide range of legal communications from internationally publicized death penalty appeals and wrongful death matters in Afghanistan to multi-billion dollar corporate whistleblower matters and law firm growth in particular practice areas, firm wide and in foreign countries. Gina reveals the secrets to law firm communications success in her book, Everyday Public Relations for Lawyers.

Jon Brewer, CMO of global law firm Orrick and European President of the Legal Marketing Association, caught up with Emma Carroll, Source's Head of Content, on the latest episode of our The Future of the Firm podcast.    Jon shared his insight on the following topics and more:     How the role of the CMO in legal services has evolved, including becoming an advisor to the CEO and being more campaign focused   The importance of building up a support network of peers  How CMOs can influence strategy if they don't have a seat at the board table  Understanding your competition and adapting your value proposition in response  How to get ahead of your customers' needs, including the demands of regulation  How to cut through with thought leadership in an era of digital distraction    If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In our latest episode, we talk to Simon Bumfrey of HSBC Innovation Banking about how to prioritise customer experience.    

Society 54 Co-Founder and Chief Strategy Officer Jill Huse is renowned as a trusted professional services advisor. Jill, a certified Business Coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients. In addition to her work with Society 54, Jill is also co-founder and CSO of Society Tech, a technology company that utilizes the proprietary software INform54 to help law firms track and analyze their firm performance initiatives to support strategic growth. Jill's strengths lie in ideation on high-level strategy, leadership development, and coaching attorneys and business professionals on career growth and relationship selling. She has worked in professional services marketing (legal and accounting) for over twenty years. She has an innate ability to identify, encourage, and develop her clients' unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom-line goals. Prior to launching Society 54, Jill led the marketing and business development department at one of the most reputable AmLaw firms in the southeast. While there, she structured and guided her team in developing, implementing, and managing award-winning communication, business development, and marketing initiatives. Further, Jill is a tenured member of the Legal Marketing Association (LMA), serving as the 2020 President of the International Board of Directors where she led the efforts to expand LMA to Europe; additionally, she also served as the president of the Southeastern Chapter. Jill is also one of the founding members of Law 2.5, a roundtable think tank focused on the future of the legal industry and how to implement and lead change, and was co-founder and Principal at The Chiral Project which focused on Leadership Development for Women in Professional Services. Jill was inducted into the Legal Marketing Association's Hall of Fame in 2024 for her leadership and contributions to the association and its membership. In 2023, Jill and Heather earned a spot in the Charlotte Business Journal's Fast 50, ranking Society 54 as the 8th fastest-growing private company in the Charlotte region. In 2021, she was inducted as a Fellow into the College of Law Practice Management. And, in 2016, Jill was personally selected as one of the “50 Most Influential Women in Charlotte” by The Mecklenburg Times. Jill is not only well-connected, but she is also highly respected and widely sought for her expertise and paramount perspective in all aspects of professional services marketing. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ www.theplacementclub.com Links: https://www.linkedin.com/in/jillhuse/ https://society54.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Body of Knowledge (BoK) is a foundational resource developed by the Legal Marketing Association for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK defines essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level. It helps legal marketers hone their skills, assists legal marketing managers to develop themselves and their teams and provides a universal benchmark against which legal marketers can be assessed. Moderator: @Rachel Shields Williams - Director, Knowledge Management Enablement & Insights, Sidley Austin LLP  Speakers: @Holly Amatangelo - Education Director, Legal Marketing Association (LMA) @Paul Bonner - Director of Marketing, Venable LLP Recorded on 05-09-2024.

Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association's Annual Conference in San Diego. We're excited to bring you that conversation in this special episode of the CMO Series Podcast recorded in front of a live audience.  Drawing on our 2023 General Counsel research, Erin and Alistair delve into how marketing teams can align their activities with client expectations. Erin shares the successes and challenges of creating and implementing an effective brand and marketing strategy that differentiates the firm and delivers for its clients. Erin and Alistair discuss: How to shift previously held perceptions of your firm How to recognize the gaps in your firm's marketing and brand strategy How to identify the best channels and meet clients where they are The impact that investment in your digital presence can have on BD  Takeaways from case studies Advice for others looking to align their marketing with new markets and the client's expectations

We've talked a lot on this show about sales and marketing and how selling legal services is different than selling a product.  That's good news for those of us in the legal industry because many of us don't like the thought of being a salesperson. Selling legal services is about relationships building. The challenge, however, is that clients generally don't need your services all the time. You don't know when a client, potential client, or referral source will have a need or hear of a need. That's why it is important to stay top of mind over a long period of time.  But how do you do that?  How can you make yourself memorable whether you are delivering a pitch, giving a presentation, or simply building relationships in the community. In this episode, Merry Neitlich talks about that. I've know about Merry for years, but we only met more recently through the ProVisors business network.  Back in the early 1990s when legal marketing was starting to take off, Merry was one of the pioneers in the legal marketing community. Merry Neitlich  has over 25 years of experience in law firm marketing, business development, and strategic planning. She provides attorneys and law firms with tools to grow their business and to successfully identify, court, and convert targets into clients. She has conducted hundreds of client feedback interviews and has a lot of experience helping firms with branding, Merry has been an active member of the Legal Marketing Association. She is a frequent national speaker and author.   In 2017, she was inducted into the Legal Marketing Association Hall of Fame. She is also an accomplished nationally ranked adult competitive figure skater. Additional Resources If You Are Not Memorable, Don't Expect to Be Remembered

In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the Legal Marketing Association as they approach their fortieth anniversary in 2025. Highlights include: - Reflections on the evolution of the legal marketing profession and the challenges and opportunities posed by generational differences in the workplace. - Recognition of the growing value brought by legal marketers and the importance of collective knowledge-sharing within the profession. - Emphasis on the need for legal marketers to adapt to changing dynamics and embrace new perspectives to continue driving growth and innovation in the industry. John also touches upon: - The evolving roles of Chief Marketing Officers, with many transitioning to Chief Strategy roles. - Increased recognition of marketing talents, resulting in more marketers sitting at decision-making tables. - A shift towards results-driven marketing and ROI-driven strategies. - The impact of technological advancements on modernizing marketing practices. - Challenges and opportunities in education and networking, particularly due to the pandemic's shift to remote interactions. - Advice for professionals looking to get involved in LMA, encouraging proactive engagement and leveraging networking opportunities within the legal marketing community. Tune in for these insights and more from John Byrne on this episode of The Market Leaders Podcast.

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They delve into Kevin's game plan as LMA President, his sharp business approach at his firm, and strategies for post-pandemic growth. Highlights include: - Kevin's LMA presidency priorities: profitability, member experience, and expanded education. - Navigating leadership in a post-pandemic world. - LMA National 2024 Keynote speaker, Jamie Lawless from Husch-Blackwell - Why having business minds in law firm leadership matters. - Embracing iterative progress over perfection. - The power of collaborative leadership and streamlining operations. Tune in for these highlights and more from our conversation with Kevin Iredell.

In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy's tenure as the President of the Legal Marketing Association, and where the legal marketing industry is heading in 2024 and beyond. Tune in to hear about: - Building community and collaboration in and after the pandemic - Reflections on organizational impact and personal growth - Exploring unique expression and authenticity in relationships - Managing challenges and building unity in a diverse community - The importance of data and accountability in organizational management - The art of risk-taking in leadership - And more

Rich Bracken is an executive speaker coach, corporate culture consultant, and keynote speaker on emotional intelligence, leadership, motivation, and business differentiation. For over 20 years, he has researched how various leadership styles and employee engagement tactics impact businesses and teams. Through content, thought leadership, data-driven insights, and research, Rich drives sustainable change for individuals and organizations. As a trusted advisor, he has been featured on media channels such as Fox News, CBS News, and Reader's Digest and has worked with global organizations, including the Legal Marketing Association. Rich is also the Founder of RB Consulting, a performance improvement firm focused on coaching and consulting top business leaders, organizations, and celebrities on goal achievement, personal branding, and public speaking.   Rich has served as a professor of leadership, creating educational and training videos for internal leadership development. As a media personality and passionate servant leader, his unique blend of empathy and positivity resonates with professionals from diverse backgrounds. Rich's ability to combine knowledge with compassion and results with care allows him to cultivate organizational well-being and teach executives how to increase their emotional intelligence to earn more and stress less.  In this episode… The legal profession is considered one of the most demanding careers, with lawyers regularly encountering high-stress situations. These high-pressure circumstances trigger the fight-or-flight response, pushing you to persist but impacting critical thinking and compromising performance and client relationships. How can you reduce stress in your personal and professional life to boost productivity and increase your income? After a severe panic attack that left him hospitalized, Rich Bracken discovered the value of emotional intelligence for identifying and managing stress. Developing this skill requires possessing the self-awareness to recognize your emotions and adjusting your responses to manage these feelings effectively. Yet research shows that only 15% of people are emotionally intelligent, and lawyers are highly skeptical of this school of thought. Rich maintains that lawyer burnout is inevitable, so rather than waiting for it to occur, you can take time to document your emotions and restructure your day accordingly. Tune in to this edition of The Lawyer's Edge Podcast as host Elise Holtzman introduces executive speaker coach Rich Bracken, who talks about developing emotional intelligence to reduce stress and maximize income. Rich describes how to identify your emotional strengths and weaknesses, how highly sensitive servant leaders can cultivate emotional intelligence, and his engaging program for mastering the skill.

Rob Kates is the Executive Producer at Kates Media, a video production company creating videos for lawyers, law firms, health care education, professional speakers, consultants, trainers, and professional service companies. With over 20 years of video production experience, Kates Media has produced various media forms, including web videos, TV commercials, and indie films. The company's work has appeared in online publications like the Legal Intelligencer and the ABA Journal.  Rob's 30 years of experience in print, film, television, and commercial production allows him to create high-quality and valuable content for businesses and professionals. As a media and video steering and technology committee volunteer at the Legal Marketing Association, he advises lawyers and law firms on using video content to increase visibility and revenue.  In this episode… Video has become more prominent than ever. From video streaming platforms and internet content to large-screen TVs in living rooms and lobbies, this digital medium is surpassing other marketing channels. While lawyers can be slow to adopt new technology, many are posting videos to their social media pages. How can you leverage video to market your law firm? With deep expertise in video production for lawyers and law firms, Rob Kates has observed a significant surge in video content among these professionals. Video generates client engagement and drives traffic to your website at higher rates than written content. You can shoot scripted videos or record live speaking engagements and repurpose them as short-form thought leadership content on your social media pages. Analyzing video engagement through likes, comments, and shares allows you to measure and boost ROI. In today's episode of The Lawyer's Edge Podcast, Elise Holtzman invites Rob Kates, the Executive Producer at Kates Media, to share video marketing advice for lawyers and law firms. Rob explains the benefits of this medium, the most effective video forms for law firms, and how to identify and select a video production company. 

100 % Hustle Podcast – Special 3-part Series on Menopause in the Workplace Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation Topic: Menopause in the Workplace Guests: · Julie Dennis, Director & Lead Trainer for Menopause at Work, UK · Julie Holton, Principal Strategist and Owner of mConnexions Marketing Agency · Dr. Yuliya Malayev, OBGYN at Metro Obstetrics & Gynecology Guests' Bios: Julie Dennis runs one of the UK's leading menopause consultancies for organizations that want to create positive conversations and behaviors around menopause to help retain top talent, impact the gender pay gap and reduce business costs and risks. She's spent the past five years working with 100s of organizations to raise awareness, educate and improve the experience of people working through menopause. Training with Julie is always a fun, upbeat and positive experience with a focus on interaction. When not talking about menopause you will often find her out running! Email: julie@juliedennis.net Website: www.juliedennis.net LinkedIn: www.linkedin.com/in/julie-dennis Julie Holton As the Principal Strategist and Owner of mConnexions, Julie leads her team in creating full-service marketing solutions. A three-time Emmy award-winner, Julie is also the Host + Executive Producer of Expert Connexions, which aired weekly on WLAJ-ABC 53 before going fully digital on YouTube. Her extensive media and communication experience is on full display as she currently hosts two podcasts, authors numerous blogs and publications, and she is an editor for the Legal Marketing Association's Strategies & Voices. Website: www.mconnexions.com LinkedIn: linkedin.com/in/julieholton Dr. Yulia Malayev, DO, MPH received both her medical degree and public health degree from Nova Southeastern University in sunny Fort Lauderdale. She returned home to Michigan to complete her residency at St. Joseph Mercy Oakland, in Pontiac, MI. There, she was involved in teaching medical students from all over the country, and even won a teaching award. She did several research projects relating to maternal wellbeing and worked to improve access to prenatal care in the medically under-served community. She has been with the practice since August 2016, and is an active mother of two children. Website: www.metroobgyn.com Blog Summary: A special 3-part series on Menopause in the Workplace to address the importance of this time for both employees, and employers. Part 3 - In the final segment of our 3-part series, we exchange views on how to create a menopause-friendly workplace and share menopause-related resources for employers and employees. Special thanks for the audio files editing assist to get us started... prepared by Brogan Molloy, Ireland.

100 % Hustle Podcast – Special 3-part Series on Menopause in the Workplace Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation Topic: Menopause in the Workplace Guests: · Julie Dennis, Director & Lead Trainer for Menopause at Work, UK · Julie Holton, Principal Strategist and Owner of mConnexions Marketing Agency · Dr. Yuliya Malayev, OBGYN at Metro Obstetrics & Gynecology Guests' Bios: Julie Dennis runs one of the UK's leading menopause consultancies for organizations that want to create positive conversations and behaviors around menopause to help retain top talent, impact the gender pay gap and reduce business costs and risks. She's spent the past five years working with 100s of organizations to raise awareness, educate and improve the experience of people working through menopause. Training with Julie is always a fun, upbeat and positive experience with a focus on interaction. When not talking about menopause you will often find her out running! Email: julie@juliedennis.net Website: www.juliedennis.net LinkedIn: www.linkedin.com/in/julie-dennis Julie Holton As the Principal Strategist and Owner of mConnexions, Julie leads her team in creating full-service marketing solutions. A three-time Emmy award-winner, Julie is also the Host + Executive Producer of Expert Connexions, which aired weekly on WLAJ-ABC 53 before going fully digital on YouTube. Her extensive media and communication experience is on full display as she currently hosts two podcasts, authors numerous blogs and publications, and she is an editor for the Legal Marketing Association's Strategies & Voices. Website: www.mconnexions.com LinkedIn: linkedin.com/in/julieholton Dr. Yulia Malayev, DO, MPH received both her medical degree and public health degree from Nova Southeastern University in sunny Fort Lauderdale. She returned home to Michigan to complete her residency at St. Joseph Mercy Oakland, in Pontiac, MI. There, she was involved in teaching medical students from all over the country, and even won a teaching award. She did several research projects relating to maternal wellbeing and worked to improve access to prenatal care in the medically under-served community. She has been with the practice since August 2016, and is an active mother of two children. Website: www.metroobgyn.com Blog Summary: A special 3-part series on Menopause in the Workplace to address the importance of this time for both employees, and employers. Part 2 - We discuss Menopause Symptoms, their impact on Performance, how they manifest in the workplace,and what adjustments or accommodations employers can introduce. We also comment on the intersectionality of race, ethnicity, and menopause and some simple adjustments that can be introduced to accommodate menopausal symptoms and improve workplace productivity. Special thanks for the audio files editing assist to get us started... prepared by Brogan Molloy, Ireland.

Episode 48 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Roy Sexton, International President of the Legal Marketing Association.In this episode, Roy and podcast host Nick Werker discuss why law firms should be cautious about incorporating AI into their marketing, what being client-centric actually means, the biggest benefits lawyers will see from joining the LMA and much more!About our guest:Roy Sexton leads Clark Hill's marketing, branding, and communications efforts in collaboration with the firm's exceptional team of marketing and business development professionals. He has nearly 20 years of experience in marketing, communications, business development, and strategic planning.Learn more about the LMA here: https://legalmarketing.org/Check out Roy's LMA opening number here: https://ow.ly/QmCw50OMgs8Listen to "Mr. Tanner" here: https://youtu.be/GnXqpYHFTP0 Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor. Learn more about the show here: http://ow.ly/Eni250LekLgInterested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviNYou can also give us a call at 631-400-8000 or go to www.answeringlegal.comThis podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

100 % Hustle Podcast – Special 3-part Series on Menopause in the Workplace Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation Topic: Menopause in the Workplace Guests: · Julie Dennis, Director & Lead Trainer for Menopause at Work, UK · Julie Holton, Principal Strategist and Owner of mConnexions Marketing Agency · Dr. Yuliya Malayev, OBGYN at Metro Obstetrics & Gynecology Guests' Bios: Julie Dennis runs one of the UK's leading menopause consultancies for organizations that want to create positive conversations and behaviors around menopause to help retain top talent, impact the gender pay gap and reduce business costs and risks. She's spent the past five years working with 100s of organizations to raise awareness, educate and improve the experience of people working through menopause. Training with Julie is always a fun, upbeat and positive experience with a focus on interaction. When not talking about menopause you will often find her out running! Email: julie@juliedennis.net Website: www.juliedennis.net LinkedIn: https://www.linkedin.com/in/julie-dennis Julie Holton As the Principal Strategist and Owner of mConnexions, Julie leads her team in creating full-service marketing solutions. A three-time Emmy award-winner, Julie is also the Host + Executive Producer of Expert Connexions, which aired weekly on WLAJ-ABC 53 before going fully digital on YouTube. Her extensive media and communication experience is on full display as she currently hosts two podcasts, authors numerous blogs and publications, and she is an editor for the Legal Marketing Association's Strategies & Voices. Website: https://www.mconnexions.com LinkedIn: linkedin.com/in/julieholton Dr. Yulia Malayev, DO, MPH received both her medical degree and public health degree from Nova Southeastern University in sunny Fort Lauderdale. She returned home to Michigan to complete her residency at St. Joseph Mercy Oakland, in Pontiac, MI. There, she was involved in teaching medical students from all over the country, and even won a teaching award. She did several research projects relating to maternal wellbeing and worked to improve access to prenatal care in the medically under-served community. She has been with the practice since August 2016, and is an active mother of two children. Website: https://www.metroobgyn.com Blog Summary: A special 3-part series on Menopause in the Workplace to address the importance of this time for both employees, and employers. Part 1 - These questions are answered: What is Menopause? Why are we talking about it on the Michigan Business Network? We reveal that Menopause symptoms are responsible for $1.8B in lost productivity annually in the United States and we emphasize the necessity to address Menopause when developing Diversity, Equity, and Inclusion policies for employers. Special thanks for the audio files editing assist to get us started... prepared by Brogan Molloy, Ireland.

How can people market themselves to achieve more professional opportunities?On the Blackletter podcast this week, host Tom Dunlap sits down with Jason Levin, author of "Relationships to Infinity: The Art and Science of Keeping in Touch" and founder of the firm Ready, Set, Launch. He is also the programming chair of the National Capital Local Steering Committee for the Legal Marketing Association, which supports marketing and networking between legal professionals.During the COVID-19 pandemic, Jason was inspired to write his book after becoming aware of the human need for connection. He relates this to professional networking and community building and discusses the importance of connection and fostering relationships. Jason also shares his expert opinions on the social networking platform LinkedIn and how people can leverage the site to form strong business relationships and advance their goals.Tune in to this episode of the Blackletter Podcast to hear more about Jason's thoughts on modern marketing. And check out the next installment of this three-episode interview to hear more about the challenges Jason has encountered in the legal marketing business.

Silvia Coulter is a Co-founding Principal of LawVision. Silvia is widely regarded as one of the legal industry's most experienced sales, key client planning, and leadership experts. Her experience includes working as a former strategic account executive and sales leader at a Fortune 50 company, a chief marketing and business development officer at two global law firms, and a consultant and facilitator to firms across the globe. Law firm leaders rely on Silvia's experience and assistance with leadership development, strategic account analysis and planning, and business development strategy. She is a co-founder of the Legal Sales and Service Organization (Legalsales.org), a Past Elected President of the Legal Marketing Association, and an elected Fellow of the College of Law Practice Management. Silvia is the co-founder of BizDevGals, a certified businesswoman enterprise, to help women in professional services to achieve their revenue goals. She is a frequent speaker and facilitator at law firm retreats and legal industry meetings.  ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: https://lawvision.com/consultants/silvia-l-coulter/ https://www.linkedin.com/in/silviacoulter/

John Remsen, Jr. is one of the country's leading authorities on law firm leadership, management, marketing, and business development. He's the Founder of TheRemsenGroup, a consulting firm that works exclusively with law firms to help them develop and implement strategic objectives to improve cohesiveness, performance, and profitability. John is a frequent speaker and author on law firm leadership and marketing. He's spoken at conferences of the American Bar Association, Association of Legal Administrators, and the Legal Marketing Association. Additionally, his articles have appeared in publications such as the ABA Journal, Law 360, and Lawyers Weekly, among many other prestigious journals. In 2001, John created the Managing Partner Forum, the nation's richest source of information and a highly acclaimed conference series for leaders of midsize law firms. With decades of experience in law firm leadership and management, John knows that being an effective leader requires credibility, a firm-first attitude, a positive mindset, and the ability to be a catalyst for change. In this episode… No one is taught how to become an effective leader in law school. However, leadership is a crucial part of running any business. So where can leaders (and aspiring leaders) turn to develop their skills, support their firms, and become the best leaders possible? According to John Remsen, the key characteristics that set outstanding leaders apart include a firm-first attitude, optimism, communication skills, and the ability to enact change. But leadership goes beyond these attributes. John adds that leaders should also seek development outside of the industry, avoid tolerating toxic behaviors in the workplace, and make decisions that better the firm — instead of trying to make everyone happy. In this episode of The Lawyer's Edge Podcast, Elise Holtzman is joined by John Remsen, Founder of TheRemsenGroup, to talk about the qualities of effective leaders and why they're valuable within a law firm. John also shares advice on seeking support from other leaders and associations, the successful strategies law firms use to select their leaders, and tips to develop future leaders at your firm.

The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in the industry. But how you approach and act upon those opportunities is the key to success. On this episode of the CMO Series, Ali Bone is lucky to welcome Matt Goffe, Director of Business Development at Eckert Seamans, who shares his journey in legal business development and advice for BD professionals looking to make an impact in their careers. Ali and Matt cover: Matt's career journey and how he came to his current role at Eckert Seamans The pivotal points in Matt's career and what he learnt from those experiences  The key opportunities today for having an impact on the firm and building a successful career The differences between sizes of firms in how business development professionals need to approach their roles The programs currently creating impact at Eckert Seamans and the most significant opportunities for senior business development professionals to have an impact on their firms  How to make the most of the Legal Marketing Association as an opportunity for growth The future of careers in legal marketing & BD Advice for others looking to make the most of the opportunities that exist in legal marketing and business development

Legal Mastermind Podcast's 2022 End of Year Recap features Chuki Obiyo, Roy Sexton, Brenda Pontiff, Frans Johansson, Juyoun Han, Steve Fretzin, Gregory Salmon, Suzi Hixon, Robert Ingalls, Marisa Simmons, and Michael Chastaine. More About Our Guests:Chuki Obiyo is a Senior Business Development Manager at Vedder Price. Obiyo serves the firm's rainmakers and aspiring rainmakers in Chicago, Dallas, London, Los Angeles, New York, San Francisco, Singapore, and Washington DC with exclusive business development insights and coaching. Vedder Price is a business-focused law firm with a global reach and a proud tradition of maintaining long-term client relationships.Featured Episode: 142Episode Link: https://legalmastermindpodcast.com/ep-142-chuki-obiyo-sustaining-long-term-client-relationships-with-a-sustainable-business-development-model/Discussed:Finding the Right Mentee for YouSustainable Business Development vs. Traditional Business DevelopmentRoy Sexton is the Marketing Director at Clark Hill and the President-Elect of the Legal Marketing Association. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA's board as Treasurer before being chosen as the 2022 President-Elect. Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business. LMA supports the legal marketing community through thought leadership, professional advocacy and personal enrichment.Featured Episode: 143Episode Link: https://legalmastermindpodcast.com/ep-143-roy-sexton-the-importance-of-connecting-with-others/Discussed:What is the Legal Marketing Association?Benefits of Joining an AssociationBrenda Pontiff is the Managing Principal at Partner Track Academy. Brenda stays busy helping firms find or retain clients along with coaching young associates to senior partners. Partner Track Academy helps law firms figure out new innovative ways to go to market and service clients.Featured Episode: 144Episode Link: https://legalmastermindpodcast.com/ep-144-brenda-pontiff-finding-the-right-chief-marketing-officer-for-your-firm/Discussed:Hiring A Chief Marketing Officer for Your Law FirmA New-Hire CMO's Timeline & ResponsibilitiesFrans Johansson is the CEO of The Medici Group, Public Speaker, and Author of the Medici Effect and The Click Moment. Johansson has had a lasting impact on industries, leaders, and many more.Featured Episode: 150Episode Link: https://legalmastermindpodcast.com/ep-150-frans-johannson-generating-diversity-innovation-into-your-firm-by-using-the-medici-effect/Discussed:How Innovation is Interpreted by the Medici EffectArtificial Intelligence's Impact on the Legal SystemJuyoun Han is a Partner at Eisenberg & Baum, LLP, a private boutique law firm based in New York City. Han is also a fellow at NYU Law Engleberg Center. She has built a practice on civil rights litigation that focuses on technology that broadly encompasses algorithmic bias and discrimination, data privacy, and NFT intellectual property issues.Featured Episode: 154Episode Link: https://legalmastermindpodcast.com/ep-153-juyoun-han-how-young-attorneys-can-establish-themselves-in-their-career/Discussed:How Young Attorneys Can Establish Themselves Early on in Their CareerInsights in the Technology FieldSteve Fretzin is a four-time author, host of BE THAT LAWYER Podcast, and top business development coach and trainer for ambitious attorneys. For 20-plus years, Steve has helped hundreds of attorneys through highly-engaging programs with an emphasis on business development for attorneys.Featured Episode: 168Episode Link: https://legalmastermindpodcast.com/ep-168-steve-fretzin-the-journey-to-becoming-a-business-development-coach/Discussed: Achieving Success in Your CareerThe Journey to Becoming a Business Development CoachGregory Salmon is the Owner and Founder of the Law Offices of Gregory Paul Salmon. Salmon's firm focuses on discovering, creating, and assisting entrepreneurs across the globe.Featured Episode: 170 Episode Link: https://legalmastermindpodcast.com/ep-170-gregory-salmon-the-steps-to-becoming-a-successful-entrepreneur/Discussed:How to be a Successful EntrepreneurDefining the Idea of SuccessSuzi Hixon is the Founder and CEO of Legally Blissed. Hixon is a Trademark Attorney by day and a Community Builder by night for entrepreneurial female attorneys. Legally Blissed is a mentor-led community for female lawyers and will officially be launching in October 2022. Featured Episode: 172Episode Link: https://legalmastermindpodcast.com/ep-172-suzi-hixon-prioritizing-your-mental-health-in-the-workplace/Discussed:Creating Boundaries in Your Workspace & in Client RelationshipsManaging Your Mental HealthRobert Ingalls is the Founder of Lawpods, a podcast production company for professional attorneys offering a plan for lawyers to build relationships, generate revenue, and put them in front of new clients. Lawpods consists of experienced producers, editors, and sound engineers that will create a podcast that is professional, polished, and on-brand for attorneys. Featured Episode: 179Episode Link: https://legalmastermindpodcast.com/ep-179-robert-ingalls-a-guide-to-creating-a-podcast-for-your-firm/Discussed:How to Dedicate Time to Create a PodcastLawpods' SEO Approach to Producing & Promoting a PodcastMarisa Simmons is an Attorney Recruiter at Beacon Hill. Simmons manages a group of direct-hire attorney recruiters. Her group focuses on recruiting and placing attorneys in not only law firms large and small, but also with in-house legal groups throughout the region.Featured Episode: 187Episode Link: https://legalmastermindpodcast.com/ep-187-marisa-simmons-why-you-should-hire-an-attorney-recruiter-for-your-firm/Discussed: How to Expand Your Network as a Young AttorneyWays that Firms can Compete to Attract Great TalentMichael Chastaine is an award-winning attorney, speaker, and author. His career spans many decades and covers a wide range of experiences, both in and out of the courtroom. As a successful entrepreneur, nationally recognized trial lawyer, and endurance athlete, he has a unique perspective for success that puts him in a unique position to help others.Featured Episode: 191Episode Link: https://legalmastermindpodcast.com/ep-191-michael-chastaine-invest-in-yourself/Discussed:The Importance of Investing in YourselfEscaping the Business Pain Cave

Lynn Tellefsen-Stehle is the Co-founder and Chief Strategist at Structura Strategy Group, a professional services marketing advisory. In this role, Lynn helps firms create plans to actualize their growth goals, implement business development strategies, assess marketing technology stacks, and more. Lynn also serves as the treasurer of the Legal Marketing Association's Northeastern Regional Executive Board of Directors and is a Member of the Corporate Legal Operations Consortium (CLOC). When she's not helping improve the performance of clients' marketing systems, Lynn can be found at Cavé Bistro, the farm-to-table restaurant that she co-owns with her husband. Prior to co-founding Structura, Lynn was the Chief Marketing Officer for some of the world's leading law firms. With 25 years of success as a builder and director of marketing and sales operations, Lynn's current clients benefit from her expertise tremendously. Because marketing is not one-size-fits-all, Lynn advises clients to take a holistic approach and really understand their firm's goals. In this episode… There are many facets of digital marketing, and each one is growing at a rapid rate. From email and social media marketing to website development and SEO, it can be difficult for law firms to find the right approach and increase their digital marketing success. According to marketing expert Lynn Tellefsen-Stehle, one of the keys to success is taking a holistic approach to digital marketing operations. Whether in-house or outsourced, your teams have to work collaboratively and understand your client personas. From there, you can test on a small scale, integrate AI and other technology into your strategy, and work to deliver rich digital experiences for your clients. In this episode of The Lawyer's Edge Podcast, Elise Holtzman is joined by Lynn Tellefsen-Stehle, Co-founder and Chief Strategist at Structura Strategy Group, to talk about tips to increase digital marketing success. Lynn discusses the challenges many law firms face when it comes to digital marketing, actionable steps to solve these challenges, and why it's important to get clear on your company goals before diving into a marketing campaign.

As marketing trends continue to evolve, what's next when it comes to digital marketing?Do you need to be on every single platform? How do you know if your content is landing for your client? Joining me for this conversation is Jessica Aries.Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in the world, Jessica leverages her experience at high-end and volume-based law firms to create better strategies in digital marketing for her clients. An internationally recognized marketer, Jessica enjoys helping her clients elevate their digital marketing into the era of hashtags with digital strategies that achieve results. Jessica has been honored to be awarded and nominated for numerous business and professional awards. In 2015 she was named the Legal Marketing Association's Rising Star. Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelors of Arts from The University of Texas at Austin. Jessica gives listeners actionable tips on: [2:50] The leading industry to watch when it comes to digital marketing trends [4:25] The biggest trend to watch right now [6:10] Marketing in the Metaverse [14:30] TikTok and the power of short form video content [16:15] Tips to script content to keep it short [20:20] Why you should never copy your competitor's strategy [23:50] How to create a digital marketing plan with flexibility  [27:05] Jessica's book recommendation  Resources mentioned in this episode:The Analytical Marketer by Adele SweetwoodConnect with Jessica here: Instagram LinkedIn Facebook https://byaries.com/  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

As marketing trends continue to evolve, what's next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing for your client?  Joining me for this conversation is Jessica Aries. Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in the world, Jessica leverages her experience at high-end and volume-based law firms to create better strategies in digital marketing for her clients. An internationally recognized marketer, Jessica enjoys helping her clients elevate their digital marketing into the era of hashtags with digital strategies that achieve results.  Jessica has been honored to be awarded and nominated for numerous business and professional awards. In 2015 she was named the Legal Marketing Association's Rising Star. Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelors of Arts from The University of Texas at Austin.   Jessica gives listeners actionable tips on: [2:50] The leading industry to watch when it comes to digital marketing trends [4:25] The biggest trend to watch right now [6:10] Marketing in the Metaverse [14:30] TikTok and the power of short form video content [16:15] Tips to script content to keep it short [20:20] Why you should never copy your competitor's strategy [23:50] How to create a digital marketing plan with flexibility  [27:05] Jessica's book recommendation  Resources mentioned in this episode: The Analytical Marketer by Adele Sweetwood Connect with Jessica here: Instagram LinkedIn Facebook https://byaries.com/  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

As marketing trends continue to evolve, what's next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing for your client?  Joining me for this conversation is Jessica Aries. Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in the world, Jessica leverages her experience at high-end and volume-based law firms to create better strategies in digital marketing for her clients. An internationally recognized marketer, Jessica enjoys helping her clients elevate their digital marketing into the era of hashtags with digital strategies that achieve results.  Jessica has been honored to be awarded and nominated for numerous business and professional awards. In 2015 she was named the Legal Marketing Association's Rising Star. Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelors of Arts from The University of Texas at Austin.   Jessica gives listeners actionable tips on: [2:50] The leading industry to watch when it comes to digital marketing trends [4:25] The biggest trend to watch right now [6:10] Marketing in the Metaverse [14:30] TikTok and the power of short form video content [16:15] Tips to script content to keep it short [20:20] Why you should never copy your competitor's strategy [23:50] How to create a digital marketing plan with flexibility  [27:05] Jessica's book recommendation  Resources mentioned in this episode: The Analytical Marketer by Adele Sweetwood Connect with Jessica here: Instagram LinkedIn Facebook https://byaries.com/  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode of On Record PR, Gina Rubel goes on record with Brenda Plowman, chief marketing officer at Fasken and the president of the Legal Marketing Association, to discuss what it means to be a legal marketer and the impact of legal marketing on the business of law. Learn More In her day job, Brenda is the CMO for Fasken, a Canadian-based international law firm with ten offices. She drives change, ensuring that the purpose for transformation is meaningful to clients, lawyers, and staff alike. She leads a talented group of marketing, business development, digital operations, and communications professionals across the firm. For more than 16 years, she has launched brands and led the development of many programs and initiatives, including Fasken's Client Service Excellence program. Before joining the firm, Brenda attended and taught marketing at the British Columbia Institute of Technology. She also founded a successful business consultancy, served as the VP of US sales and marketing for a growing company, and has led many respected organizations. Brenda has a small farm in Canada.

Roy Sexton is the Director of Marketing at Clark Hill, a law firm with more than 650 lawyers spread across 27 offices in the US, Ireland, and Mexico. Roy is also the 2022 President-Elect of the Legal Marketing Association (LMA) and will become the President in 2023, previously serving as a board member, content expert, and presenter.  Roy has a passion for solving problems, improving culture, facilitating business growth, and collaborating on long-term strategies. He has nearly 20 years of experience in marketing, communications, and strategic planning across a range of industries. Roy has also written two books, Reel Roy Reviews volumes one and two, which is a compilation of his essays and reviews on movies and cinema. After supporting the rebranding of Clark Hill, Roy realized just how magical the combination of branding and culture development can be. In the process of branding, you're uniting company values, the customer experience, and a diverse team, which, in turn, helps develop the true, authentic culture of your organization. In this episode… Branding (and rebranding) requires more than just updating a logo. Likewise, culture requires more than just checking off a box and labeling your firm as diverse. So, how do you effectively develop your brand and culture in a way that unites all segments of your law firm? According to Roy Sexton, affirming your brand has the magical power of galvanizing your culture and showing clients your true, authentic selves. First, you must take stock of who you are now and who you want to become. Once you gain clarity in those areas, you can craft your messaging and unite your culture in an open and transparent way.  In this episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with Roy Sexton, Director of Marketing at Clark Hill and President-Elect of the Legal Marketing Association. Roy discusses the process of branding and rebranding, how it's connected to culture, and why these are key areas for creating a cohesive firm. He also shares marketing and social media tips and the powerful theater lessons that apply to business.      

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by ​​Rebecca Edwards to discuss relationship techniques to establish and deepen client relationships in order to grow business. Rebecca is a legal marketing veteran with more than fifteen years of experience helping lawyers build their business and increase their brand. She currently serves as the senior marketing and business development manager for Williams Mullen, focusing on growth for both the Corporate and Tax Sections as well as attorney training and client service programs. Rebecca has been a long-standing volunteer with the Legal Marketing Association, currently serving as co-chair of the Strategies & Voices Editorial Committee. Her prior positions include service on the Mid-Atlantic Region Board of Directors and Virginias Chapter President.

2022 In Review So Far features Chuki Obiyo, Brenda Pontiff, Tobi Millrood, Sarah Tetlow, Roy Sexton, Steve Pockross, Russ Cersosimo, Juyoun Han, and Frans Johansson. More About Our Guests: Chuki Obiyo is a Senior Business Development Manager at Vedder Price. Obiyo serves the firm's rainmakers and aspiring rainmakers in Chicago, Dallas, London, Los Angeles, New York, San Francisco, Singapore, and Washington DC with exclusive business development insights and coaching. Vedder Price is a business-focused law firm with a global reach and a proud tradition of maintaining long-term client relationships.Featured Episode: 142Episode Link: https://legalmastermindpodcast.com/ep-142-chuki-obiyo-sustaining-long-term-client-relationships-with-a-sustainable-business-development-model/Discussed: - Finding the Right Mentee for You- Sustainable Business Development vs. Traditional Business DevelopmentBrenda Pontiff is the Managing Principal at Partner Track Academy. Brenda stays busy helping firms find or retain clients along with coaching young associates to senior partners. Partner Track Academy helps law firms figure out new innovative ways to go to market and service clients.Featured Episode: 144Episode Link: https://legalmastermindpodcast.com/ep-144-brenda-pontiff-finding-the-right-chief-marketing-officer-for-your-firm/Discussed:- Hiring A Chief Marketing Officer for Your Law Firm- A New-Hire CMO's Timeline & ResponsibilitiesTobi Millrood is a Partner at Kline & Specter. Millrood has been practicing law for 26 years in Philadelphia, Pennsylvania. He specializes in the area of Mass Torts including bad drugs and devices, and defective drugs and devices. Millrood is also the past president of the world's largest trial bar, the American Association for Justice (AAJ), where he completed his term in July 2021 and currently serves as Immediate Past President.Featured Episode: 160Episode Link: https://legalmastermindpodcast.com/ep-160-tobi-millrood-establishing-credible-trustworthy-referrals/Discussed:- Best Ways to Find Referral Partners & Determining Legitimacy- Building a Trust Relationship with Potential Referral PartnershipsSarah Tetlow is the founder and CEO of Firm Focus. Sarah consults, coaches, and trains law firms on project, attention, time, task, and email management. Firm Focus' mission is to help law firms and legal departments of all sizes increase their productivity, reach their mission-critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus.Featured Episode: 148Episode Link: https://legalmastermindpodcast.com/ep-148-sarah-tetlow-applying-the-artt-method-to-organize-your-emails/Discussed: - Creating & Connecting Habits to Develop a Good System of Organizing Emails- Dedicating Time & Structure to Your EmailsRoy Sexton is the Marketing Director at Clark Hill and the President-Elect of the Legal Marketing Association. Roy has held the Marketing Director position since 2019 at Clark Hill and has begun his journey on LMA's board as Treasurer before being chosen as the 2022 President-Elect. Clark Hill is an international team of legal advisors focused on delivering exceptional growth for your business. LMA supports the legal marketing community through thought leadership, professional advocacy, and personal enrichment. Featured Episode: 143Episode Link: https://legalmastermindpodcast.com/ep-143-roy-sexton-the-importance-of-connecting-with-others/Discussed: What is the Legal Marketing Association?Benefits of Joining an AssociationSteve Pockross is the CEO of Verblio and has more than 20 years of startup, nonprofit, and Fortune 500 experience. He was part of the early management team at crowdsourcing pioneer LiveOps and previously led five SaaS and marketing businesses. Verblio is a content creation platform based in Denver, Colorado with a thousand highly curated writers and creates 90,000 pieces of unique content per year. Verbilo is based on a marketplace with a similar dynamic to deliver high-quality content and a SaaS platform that holds all content creation in one place. Featured Episode: 140Episode Link: https://legalmastermindpodcast.com/ep-140-steve-pockross-bringing-your-firms-website-to-life-with-content-creation/Discussed: - Strategizing the Proper Content Creation Channels for Your Firm- Artificial Intelligence in the Content Creation MarketplaceRuss Cersosimo is the Founder and CMO at Hemp Synergistics, author, keynote speaker, and patented inventor. Cersosimo founded Hemp Synergistics in 2019 and has since grown this biotech company specializing in intelligent hemp ingredients and consumer products. Hemp Synergistics incorporates THC-free, CBD-containing products by partnering with brands and healthcare professionals to offer top-of-the-line products.Featured Episode: 157Episode Link: https://legalmastermindpodcast.com/ep-158-russ-cersosimo-discovering-ways-to-manage-stress-with-plant-based-supplements/Discussed: - Ways to Manage Stress with Plant-Based Supplements- Learning the Abilities of CBDJuyoun Han is a Partner at Eisenberg & Baum, LLP, a private boutique law firm based in New York City. Han is also a fellow at NYU Law Engleberg Center. She has built a practice on civil rights litigation that focuses on technology which broadly encompasses algorithmic bias and discrimination, data privacy, and NFT intellectual property issues. Featured Episode: 154Episode Link: https://legalmastermindpodcast.com/ep-153-juyoun-han-how-young-attorneys-can-establish-themselves-in-their-career/Discussed:- How Young Attorneys Can Establish Themselves Early on in Their Career- Insights in the Technology FieldFrans Johansson is the CEO of The Medici Group, Public Speaker, and Author of the Medici Effect and The Click Moment. Johansson has had a lasting impact on industries, leaders, and many more.Featured Episode: 150Episode Link: https://legalmastermindpodcast.com/ep-150-frans-johannson-generating-diversity-innovation-into-your-firm-by-using-the-medici-effect/Discussed:- How Innovation is Interpreted with the Medici Effect- Artificial Intelligence's Impact on the Legal System

We're celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we've had with the world's top legal Marketing and Business Development leaders over the past year. From the rise of ESG to closer client collaboration we've delved into the most pressing topics on the agenda for legal marketing and BD professionals today. Step behind the scenes with the Passle team as we discuss some of the key moments of the CMO Series so far, including: The evolution of legal marketing featuring Norm Rubenstein Partner at Zeughauser Group and Catherine Zinn, Chief Client Officer at Baker Botts  ESG and the role of marketing with Tamara Costa National Director, Brand and Marketing Communications at BLG Business development focused client collaboration with Julia Bennett, Chief Marketing Officer at Brown Rudnick  Deep dives into successful legal marketing campaigns featuring Sophie Bowkett, Chief Marketing Officer at Bird & Bird How to build a career in legal marketing with Sadie Baron CMO at Reed Smith and European President of the Legal Marketing Association  

Brandie Knox is the Principal and Creative Director of Knox Design Strategy, a branding and design studio based in New York City. Today, Knox Design Strategy works with more than 30 law firm clients, creating designs that meet the firm's goals. According to Brandie, a pretty design that doesn't help clients compete is futile. Great design is useful, effective, strategic, and technology-driven.  Brandie earned her MFA from East Carolina University, where she also served on the faculty as an Assistant Professor. In 2002, Brandie moved to New York and started a small design agency, where she worked on her first law firm website as well as projects for General Electric, the Bank of New York, and Johnson & Johnson.  Brandie went on to join the design team for Shearman & Sterling, a renowned firm with more than 850 attorneys in offices around the world. In her five years there, she developed experience and expertise in every aspect of legal marketing and design for law firms. A longtime member of the Legal Marketing Association, Brandie was the 2020 Chair of the New York Local Group and led the organization through the beginning of the pandemic. In this episode… When most people think of design, they think of visuals like colors, fonts, and imagery. These elements are important, but great design is more than what meets the eye. Design should reflect a firm's brand and create a pleasant, engaging experience. When coupled with technology, design elevates the user experience, allowing for efficient, flexible, and customizable processes. Brandie Knox has been working with law firms for over two decades, guiding them through the design process and helping them implement technologies like intranets, extranets, custom dashboards, and management systems. Especially as the digital world evolves and more companies continue working remotely, Brandie says it's crucial that firms invest in design and technology. Not only do these strategies create more efficient and easy-to-use systems, but they promote your firm's culture and help you differentiate from the crowd.  In this episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with Brandie Knox, Principal and Creative Director of Knox Design Strategy, to talk about how design and technology can help you better serve your clients. Brandie shares how technology can help firms achieve a variety of goals, why customization is key, and why design is a crucial component in the implementation and development of technologies and systems.

Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the most transformative period in their history. This accelerated pace of change brings challenges and opportunities. The role of the CMO is to make sure that the team is ready to navigate those changes and make the most of the opportunities on offer.  To discuss these changes and how marketing leaders can best equip their teams for success, we welcome Sadie Baron, Chief Marketing Officer at Reed Smith and President of the Legal Marketing Association, Europe, to the CMO Series.   Connor and Sadie explore:  The current legal marketing environment and how it compares with other points in Sadie's legal marketing career? How well legal marketing teams are equipped to operate in the current environment How to structure and resource your teams to be effective given the current opportunities & challenges The red flags that suggest a function might not be totally equipped for the current environment The search for talent and advice for CMOs trying to keep their teams together and fill empty vacancies How well prepared individual marketers are for the dynamic, shifting market How team members can close their own personal skills gaps to take advantage of the opportunities the current market offers Initiatives and programs that are equipping the function as a whole Advice for those legal professionals looking to equip their people for success

Billy talks to Rich Bracken, a global keynote speaker, media personality, and award-winning sales & marketing executive.   Listen to Rich's podcast Enrich Your Soul wherever you get your podcasts!  Rich routinely works with companies, firms, and individuals across the country looking to establish sustainable change and improvement in their approach to achieving their business and culture goals. Rich is a frequent speaker and writer on topics such as emotional intelligence, leadership, goal setting and achievement, sales/client service, and presentation skills.  Over the last few years, he has been featured through such media channels as Fox News, CBS News, Vice, Reader's Digest, Thrive Global, and has worked with such global organizations as MDRT, Meeting Professionals International, and the Legal Marketing Association.  He's here today to talk about how he uses his experiences as a DJ who has traveled the globe delivering block rockin' beats to help others further develop their emotional intelligence.Billy asks Rich:--Tell us the story about your first wedding DJing gig?  What lessons did you take from that experience?--One of your keynote presentations is an actual dance party where you incorporate your DJ talents and experience into your presentation. How does this presentation help others “tune in” and “turn up the volume” on their emotional intelligence?  --Tell us about the nuances of being a DJ and how those nuances helped you develop a growth mindset that you use to help businesses with their leadership and employee engagement.--Talk about the importance of reading a room in social and business settings.--During the pandemic, I imagine you have had to evolve as a presenter.  How have you evolved and how are you helping businesses evolve?--You've talked about the importance of having long-term goals broken up into short-term goals.  How did you use that to approach your weight loss journey?  How did you use those to get back on track when setbacks derailed you along the way?Thank you for listening to the Mindful Midlife Crisis!Questions? Comments? Suggestions? Topics you want us to cover?Email:  mindfulmidlifecrisis@gmail.comInstagram:  @mindful_midlife_crisisTwitter:  @mindfulmidlife"Like" and "Follow" us on Facebook: The Mindful Midlife Crisis PodcastPlease leave us a 5-Star Review!  Doing so helps other people looking for a podcast like ours find it!Support the show

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Jennifer Johnson prepares today's law firms for tomorrow's legal marketplace. She calls upon nearly 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services. Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI. As the driving force behind the Revenue Enabler movement, Jennifer is passionate about eliminating the ‘non-lawyer' phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate Legal's consulting services and product development. Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including currently serving as Secretary of the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy. Jennifer earned a bachelor's degree from Baylor University and lives in Austin, Texas with her two children.   Links: https://calibrate-legal.com/ https://www.linkedin.com/in/jenniferjohnsoncalibratelegal/

In this bonus edition of the CMO Series, Eugene McCormick chats to Brenda Plowman, CMO at Fasken and President of the Legal Marketing Association, ahead of the LMA Annual Conference 2022. Brenda shares what you can expect from this year's conference - the world's largest education event for legal marketing and business development professionals - which takes place from 21- 23 March in Las Vegas.   This year's conference ‘Stretch Beyond, Together' will offer fresh insights under four key themes, along with a stellar line up of keynote speakers and a jam-packed program.    The event promises to deliver innovative new ideas, the opportunities to connect, learn and grow together with the leading voices in legal marketing, helping take the entire industry forward.    There's still time to get involved in LMA ‘22, take a look at the program and find out more, here.

When the Chair-Elect of the Kentucky Chapter of the Legal Marketing Association talks marketing, all legal professionals should listen up.Christa Carter is a 25 year Marketing and Communications expert with rock solid experience as the Director of Marketing at Strauss Troy with the sole responsibility of plotting & executing the firm's content and event marketing efforts.She tells all about how law firms and lawyers need to take a holistic approach to marketing both in-person and virtual in these post-COVID times.All Shows:https://www.splice.net/nolawfirmleftbehind/Spotify, iHeart Radio, Pandora, Apple & All Podcasts:https://linktr.ee/splicenet/

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ As CEO of Fishman Marketing, Inc., Ross helps law, accounting, and other professional-services firms dominate their chosen markets and generate increased revenue. Regularly hired to rebrand prominent firms or overhaul their websites, Ross is known internationally for strategic marketing and differentiation, and the development of the profession's most-effective websites. Fishman Marketing has launched eye-catching marketing programs for 200+ firms from Boston to Bucharest. Fishman Marketing has received countless international marketing awards for innovative and revenue-producing branding campaigns, including national first-place honors from the Legal Marketing Association for 17 consecutive years. Ross was also the first legal marketer inducted into the LMA's International Hall of Fame. A Fellow of the College of Law Practice Management and a Kentucky Colonel, Ross is known as an “educational and entertaining” presenter who has keynoted more than 500 retreats, webinars, and Ethics CLE programs on six continents (see rossfishman.com). A prolific writer, Ross has published 500 bylined articles and blog posts and ten popular marketing books, including the definitive book on law firm strategy and branding, “We're Smart. We're Old. And We're the Best at Everything.” and (2) the best-selling “The Ultimate Law Firm Associate's Marketing Checklist.” Subscribe to his entertaining blog at fishmanmarketing.com/blog. Ross was a litigator before becoming a big-firm Marketing Director and Marketing Partner. He received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory Law School. Links: https://www.fishmanmarketing.com/ Speaking demo video: https://www.youtube.com/watch?v=ie9nu7Xdr1Q  "250 of the Best and Worst Law Firm Brands and Websites in 2 Minutes.”  https://www.linkedin.com/in/rossfishman/

Andrew Laver is a Business Development Manager for Buchanan Ingersoll & Rooney PC, a national law firm with a reputation for providing progressive, industry-leading legal, business, regulatory, and government relations advice to clients. He's also the Treasurer-Elect for the Legal Marketing Association's Board of Directors. Before becoming the Treasurer-Elect, Andrew held other positions with the Legal Marketing Association (LMA). He was the President of the Metropolitan Philadelphia chapter, the Co-chair for the LMA Governance Committee, and the Co-chair for the 2019 LMA Annual Conference Advisory Committee. In these roles, he served as an advocate for advancing the industry and legal marketing professionals.  As a legal marketing and business development executive with over 25 years of experience, Andrew knows what it takes to build a team, develop procedures, and find innovative solutions. Since the pandemic hit, Andrew has been transforming his personal and professional spaces. He's taking advantage of new opportunities, finding the motivation to attain his goals, and bringing fresh ideas to elevate proven strategies. In this episode… How can you blend existing principles with new ideas to achieve your personal and professional goals?  As a business development executive and father of two, Andrew Laver initiated significant changes in his professional and personal life at the start of the pandemic. With the opportunity to step away from work now and then, Andrew found the motivation to run a 15K, stick to his fitness goals, and discover strategies to stand out in the workplace. According to Andrew, transforming your life doesn't require a reinvention of the wheel. You just need to take old ideas and put a new spin on them, reshaping the ideas to work best for you or your clients.  In this episode of The Lawyer's Edge Podcast, Elise Holtzman interviews Andrew Laver, Business Development Manager at Buchanan Ingersoll & Rooney PC and Treasurer-Elect of the Legal Marketing Association. Andrew shares the inspirational story behind his 15K race, the opportunities legal professionals can take to differentiate themselves, and how to combine proven principles with fresh ideas to transform any area of your life.

Tim Corcoran is a keynote speaker, author, legal commentator, and the Principal of Corcoran Consulting Group. Tim is also a Trustee and Fellow of the College of Law Practice Management, former President of the Legal Marketing Association and a member of its Hall of Fame, an American Lawyer Research Fellow, a Teaching Fellow at the Australian College of Law's Master in Legal Business program, and a frequent presenter at lawyer retreats and legal conferences. Tim's mission is to guide law firms and leaders through the profitable disruption of outdated business models — including compensation. With over two decades as a senior corporate executive and a deep understanding of the psychology and economics of change, he knows how to navigate challenging discussions masterfully using actionable advice. In this episode… Many compensation models were put into place generations ago — and haven't been updated since. Why is it so important to adjust your compensation plan with the evolving industry, and how can you transition? The market is changing, forcing law firms of all sizes to demonstrate their expertise in order to sell against steeper competition. Nowadays, compensation should be based more on an individual's skillsets and contributions — rather than seniority. Although a compensation model is not a one-size-fits-all approach, your firm should be looking to reward innovation and talented employees who are winning more work for the company. Fortunately, Tim Corcoran says adjusting a compensation plan is not as complicated as you might think. In this episode of The Lawyer's Edge Podcast, Elise Holtzman is joined by Tim Corcoran, Principal at Corcoran Consulting Group, to talk about the best ways your firm can update its compensation model. Tim discusses the outdated compensation methods — and why it's important to evolve with the market, changes that impact how law firms should compensate, and where to begin when looking to update your model.

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you're the expert in? Meet Michelle Calcote King, and this week we're diving into why PR is necessary to incorporate into your firm.Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association's Southeast Board of Directors.We talk about: Why the success of PR is hard to measure What share of voice is and how to grow your firm's share of voice Why credibility in media outlets and ultimately across Google are important for your firm's growth and success Tips to producing valuable content 

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you're the expert in? Meet Michelle Calcote King, and this week we're diving into why PR is necessary to incorporate into your firm. Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association's Southeast Board of Directors. We talk about: Why the success of PR is hard to measure What share of voice is and how to grow your firm's share of voice Why credibility in media outlets and ultimately across Google are important for your firm's growth and success Tips to producing valuable content 

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you're the expert in? Meet Michelle Calcote King, and this week we're diving into why PR is necessary to incorporate into your firm. Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association's Southeast Board of Directors. We talk about: Why the success of PR is hard to measure What share of voice is and how to grow your firm's share of voice Why credibility in media outlets and ultimately across Google are important for your firm's growth and success Tips to producing valuable content 

Stephanie Kusibab is the founder and CEO of Essentiam, a strategy consultancy partnering with for-profit and non-profit organizations to capture market opportunities, instill focus, build leadership capacity and accelerate growth. Stephanie has more than 20 years of experience initiating and implementing strategic account plans, new service and product roadmaps, and firm-wide strategic plans for organizations ranging in size from start-ups to those on Fortune's Global 500 list. In just the past five years, Stephanie has worked with organizational leaders to develop more than forty strategic plans and delivered training and team-building workshops for several dozen more. Combined with operational expertise gained working inside more than twenty different businesses, Stephanie understands not only how to define, but also how to operationalize strategy to ensure success. Stephanie believes the most powerful ideas come from bringing people together. Through deliberate, structured interactions digitally and in-person, she helps organizations mine diverse perspectives to understand market opportunities, generate new ideas, coalesce around high impact strategies, and build stronger teams for organizational and professional success.  As the Director of Marketing and Advocacy for the Legal Marketing Association, Stephanie partnered with Bloomberg Law to examine the connection between marketing and law firm strategy and understand the role of marketing and business development professionals in this important firm process. She co-authored several research reports and articles related to these findings. You can connect with Stephanie through LinkedIn or via her company website. She welcomes conversations with all those interested in collaborative strategy development. https://www.EssentiamStrategy.com https://www.linkedin.com/in/stephanie-kusibab/

A senior marketing executive with broad experience across business-to-business marketing in large, medium and small sized law firms, Jennifer Smut's key strengths lie in strategic and organizational development. She is currently the Chief marketing Officer at Connolly Gallagher LLP. As a founding member and past-President of the Legal Marketing Association -Metro Philadelphia Chapter, Jennifer is actively involved at the regional and national levels of this organization. She also served as co-Executive Editor of Strategies, the Journal of The Legal Marketing Association. Most recently Jennifer joined the 2020 Women on Boards campaign and co-chairs the Wilmington Steering Committee. The overall goal is to educate women about how they can navigate their contacts and career experience to get on corporate boards and be a part of the larger national conversation. https://www.connollygallagher.com/ https://www.linkedin.com/in/jennsmuts                 

During a crisis, professional associations become a touchstone for many in the profession in order to stay in touch with our peers and to continue professional development and even potential employment opportunities. I talk with the current Legal Marketing Association (LMA) President Jill Huse and LMA Vice-President Kelly MacKinnon to see how they are reacting to the needs of their members during this crisis. Remember, we may all be In Seclusion, but we're in this together. Host: Greg Lambert (@glambert) Producer: Janice Anderson Artwork: Dean Lambert Music: Jerry David DeCicca Twitter: @InSeclusionPod --- Send in a voice message: https://anchor.fm/inseclusion/message

Silvia is a co-founding Principal of LawVision Group. A sought-after speaker and recognized leader in law firm business strategy, Silvia assists firms with strategic business planning, key client retention and growth strategies, client service strategies, and leadership and organizational culture. She is an Adjunct Faculty member at George Washington University where she teaches in the Masters in Law Firm Management program. Silvia is the co-author of The Woman Lawyer's Rainmaking Game, published by West, and co-author of From Key Clients to Strategic Account Management and Rainmaking Advantage. She is the co-founder and active board member of the Legal Sales and Service Organization. She is a former elected President of the Legal Marketing Association and is an elected Fellow of the College of Law Practice Management. https://lawvision.com  

Deborah McMurray is founder, CEO and Strategy Architect of Content Pilot LLC, a strategy, design, content and technology company. A former law firm CMO, Deborah and her team represent the largest global law firms, regional powerhouses and high performing local boutiques in the design and launch of websites and proposal centers, experience databases and other marketing technology tools. Content Pilot is also hired to overhaul content strategies and work with firms and practice/industry teams on strategic positioning/branding initiatives. In 2008, she was inducted into the Legal Marketing Association's Hall of Fame, and in 2007, was elected as a Fellow in the College of Law Practice Management. In 2013, she was on the inaugural list of National Law Journal's “2013 Top 50 Legal Business Trailblazers & Pioneers.” Deborah is the co-author of four ABA books, with her latest released in 2017: “The Lawyer's Guide to Marketing on the Internet, 4th edition.” Read her Law Firm 4.0 Blog and follow her on Twitter at @ContentPilot. https://www.contentpilot.com/ https://www.contentpilot.com/subscribe/ https://lawfirm4-0.typepad.com/law_firm_40_blog/