YES, BRAND with Hersh Rephun

Urmi Hossain is a woman who wears many hats: self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA (Chartered Financial Analyst) and CAIA (Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives. Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey of being a third-culture kid. Passionate about women's empowerment, Urmi is the Social Media Lead for Women in Leadership's Victoria Chapter and the Campaign Manager at Femme Influence. She is a big proponent of learning and self-development; one of her passions is public speaking. She has been part of the Toastmasters club since 2019 where she served as the roles of both VP of Education and President. In her free time, she enjoys reading thriller and mystery books and working out such as boxing, HIIT workouts, and running.

Hersh met Virginia Muzquiz, the "referral diva," on his first Marketers Cruise in 2024. They've now done two cruises together and Hersh describes his guest as "a flashlight that emits good vibes, bringing your network into focus." Virginia joins Hersh to discuss building and maintaining a personal brand. They explore Virginia's journey, emphasizing the power of relationships and coaching. The episode covers leverage, productivity, and the value of having multiple coaches for different life and business aspects. Virginia shares personal challenges and the importance of a supportive community. They delve into self-awareness, crafting personal narratives, and brand presentation. Virginia also offers insights on content creation, YouTube, and LinkedIn strategies, ending with advice on overcoming branding challenges.

Amanda Cassar is a dynamic financial expert, passionate storyteller, and seasoned speaker who brings a wealth of knowledge and real-world experience to every conversation. With a Master's in Financial Planning and expertise spanning budgeting, wealth building, insurance strategies, and financial abuse prevention, Amanda offers engaging insights tailored to today's financial challenges and opportunities.

Roberto Capodiece, a pioneer in blockchain and decentralized systems, joins Hersh to explore the transformative power of blockchain technology. The episode kicks off with an introduction to Roberto's extensive tech background and his dedication to digital innovation. They delve into the fundamentals of blockchain, addressing common misconceptions and highlighting the importance of ownership and value in the digital age through peer-to-peer technology. Roberto shares insights on the historical context of decentralization and its significance today. He also discusses his personal brand journey and lifestyle choices, offering practical tips for blockchain novices and recommending resources to further their understanding.

Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. She and Hersh met on the 17th Annual Marketers Cruise - and are about to set sail on the 18th Annual Marketers Cruise! Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales.  These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

Lindsey Epperly is the CEO of Jetset World Travel, which she has scaled from a one-person operation into a team of over 80 dedicated members, recently recognized on the Inc. 5000 List of fastest growing companies. She has been named to the Forbes Next 1000 List and was most inspired by navigating her industry's greatest crisis while expecting her first child, a season she affectionately refers to as the “MBA I never wanted.” Lindsey is dedicated to fighting burnout and imposter syndrome while teaching others how to turn obstacles into opportunities on her podcast, Who Made You The Boss?

With over 50 years of experience in the technology industry, David Fradin has trained thousands of managers worldwide and has worked as a product leader at companies like Apple and HP. He has authored several books on product success, innovation, and design and has contributed to multiple publications and podcasts. Dave is on a mission to share his insights and best practices with aspiring and experienced product professionals and to help them build insanely great products and services that delight customers and create value.

Jordan Dugger is a former opioid addict, turned 8-figure serial fitness entrepreneur, real estate + angel investor, and physique + human optimization nerd. Alongside his wife, Erin, they founded two 7-figure online coaching businesses that have generated more than $27m in total sales since 2018. Jordan's journey to success has been nothing short of remarkable. He was born in a small town in rural Ohio, in a broken home that relied on government assistance to feed him and his two siblings. After overcoming a serious pain pill addiction and a long history of mental health battles,, he completely transformed himself first as a physique competitor and later as an online fitness coach. In 2018, he and his wife founded T4E Systems, an online functional health coaching company that generated over $3.5m and helped over 5,000 clients worldwide.

AND BABY MAKES THREE! Sandra Possing, a dynamic speaker, coach, and lifestyle entrepreneur, helps driven millennial women uplevel their finances and manifest their dream lives. When Hersh sat down with Sandra, she was expecting and 3 weeks ago gave birth to Baby Rio! ⁣ Born in Scandinavia, raised in Los Angeles, and currently based in the San Francisco Bay Area, she embodies the digital nomad lifestyle, and runs her personal development company from her laptop wherever she goes. You can follow her adventures with Baby Rio and dad Chris, on her socials.

Mike is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.

Trish Tonaj is an author, artist, and the Founder/Host of shareyourstories.online. A passion project built on a platform of mentorship and breaking barriers to success, SYS features global entrepreneurs and enterprise leaders sharing their best ideas. In 2024, the SYS Community introduced Marketing Grants “Funding for Entrepreneurs by Entrepreneurs.” Trish is the author of two books, "Breaking Barriers: 10 Entrepreneurial Women Share Their Stories" and "A Diary of Change: 12 Personal Tools." She is now trading pen for paintbrush, creating original works of art and adding a splash of colour wherever possible. As a podcast host, Trish introduces the person behind the logo on Business Mentorship: Keepin' It Real, which recently crossed the 200-episode mark. In 2024, Trish was named “Leader of the Year” by Women Changing the World in the Americas."

In addition to being a mom, business executive at GoodLeap, a multibillion-dollar Fintech company, bestselling author, and influencer, Kelly Resendez is a true leader in empowering women to live a life of abundance. As a co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance, Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals. She believes that joy and success go hand in hand and has dedicated her life to helping women find both. Through her popular book Big Voices and her women-empowered network, Kelly shares her strategies and tools to inspire and empower women to think differently and achieve all they desire.

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized author, brand strategist, and honored guest here on the YES, BRAND podcast. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV's clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. Barry's upcoming book is entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”

WHY WAIT? Lori Lyons is the founder of Igniting Your Business, a premier website design agency, and it is aptly named. Specializing in crafting digital experiences that captivate and convert, Lori empowers businesses - particularly "encore entrepreneurs" - to elevate their online presence. Chatting with Hersh, Lori shares how she ensures clients enjoy a seamless - and effective - digital journey.

WHO'S YOUR CDO? Prof. Christian Farioli is a digital marketing pioneer. Since 2003, as a Lecturer for the Digital Marketing Institute, Informa and PwC, Christian has spoken at more than 130 international conferences, including GOOGLE, NASA and Davos, trained and advised more than 15000 executives in 4 continents, from Armani, Bayer, Jumeirah Burj Al Arab, Huawei, Saudi Aramco, and Ferrari, just to name a few. Additionally, Christian has worked with Oracle in Italy, Spain and Ireland. He now advises clients on Digital Marketing Strategy, Performance & Inbound Marketing and Web Analytics.

Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 900 business owners and entrepreneurs, helping them grow their brand and strengthen their online presence.

DR. NOAH ST. JOHN is the real deal in Leadership Development and he is known worldwide as "The Father of AFFORMATIONS®" and Creator of The 12-Week Breakthrough. He sits down with Hersh to share how he's cracked the code. Jenny McCarthy: “Noah has created something magical. I've been studying personal growth for more than 25 years and his insights take it to the next level!” Gary Vaynerchuk: “I've known Noah for a long time, and he consistently brings massive value to his audience!” Stephen Covey: “Dr. Noah St. John's work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.”

On this episode of YES BRAND, Hersh talks to Isaac Gili, co-founder and CEO of Shuffll, discusses his innovative approach to creating professional B2B videos quickly and efficiently. He explains how Shuffll helps marketers from ideation to publishing, ensuring high-quality outputs without extensive use of external agencies.

After spending nearly a decade working as a top-level personal assistant and Chief of Staff for A-List celebrities, CEOs and high-net-worth individuals, Valerie discovered that she could bring the same level of excellent service to individuals, entrepreneurs, and small business owners. This is the foundation that ChatterBoss is built on.

Hersh interviewed Dr. Luissa Kiprono on his Truth Tastes Funny podcast in August, chronicling her remarkable story of trauma, service, and the determination to pursue her dream of a career in medicine. Now, he sits with Dr. Luissa K to talk telemedicine and more: Dr. Luissa K is the Founder and CEO of World Gateway Perinatal Consultants & TeleMed MFM. She is a Maternal-Fetal Medicine (MFM) physician specialist who works with health organizations to improve equal delivery of high-risk pregnancy care locally, regionally, and nationally using Telehealth clinical consulting services, developing partnerships, and teaching in the field of MFM.

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Michele Price, a Multi-racial leader (Choctaw/Cherokee/Celtic) & Neuroinclusive Speaker. Do you have a navigator for your leadership journey? Michele would like to be your navigator. You will co-create to reveal your divine operating system, (OS) because "I am not here to teach you a formula for how I succeeded. It's about you identifying your own and anchoring it with your strengths," says Michele. If you are adventurous, fiercely curious, and seek to be a fearless advocate for radical change.... Experience a revolutionary indigenous mindset through a social justice lens. "The heartbeat of my business is to have a world where equity is normal."

Hersh's guest today is Jason Shafton, Founder & CEO of growth, product and marketing firm Winston Francois. His spirited journey spans Google, Headspace, Paramount, dozens of startups...and the comedy world. His hand in life includes incredible ups and downs, losses and blessing, and he generously shares his story with us on the show.

Stefan Fehr is an AI Pioneer & Founder of ModernIQs.com. He is deeply immersed in content creation, content dominance, inbound marketing, business, and entrepreneurship. Stefan's been involved in the world of artificial intelligence since 2019. His expertise lies in crafting intelligent apps, founding an AI App Store, and designing large-scale websites. Also, he is speaking and blogging about the future of work, society & AI.

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Claudia Wyatt, World's Rising High Women Leaders Making a Difference in 2023. One of the 10 Most Admired Women Leaders To Follow In 2022. Magnetic Writer, Contagious Enthusiastic Speaker, Inspiring Leader, Certified Confidence, Cognitive Behavior and Life Purpose Coach. Claudia's Mission is to Empower and Inspire people to Believe in themselves through Imagination, Confidence & Self-care.

My guest today, Bri Seeley, is an entrepreneurial success designer who works with women to create the next level of success from the inside out. Her methods combine subconscious activations, habit formation, bespoke strategy and accountability to help them become the profitable entrepreneur they see in their dreams.

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Douglas Dotan, whose mother died from septicaemia. The condition was misdiagnosed as her having a heart attack; had she been diagnosed and treated with antibiotics in a timely manner she probably would have recovered. She suffered multiple-organ failure and he watched her pass away. Having served as a pilot in the Israel Air Force and as a professional Air Safety Investigator, Douglas turned his attention to improving patient safety.

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Bree Noble, who quit her corporate job as a Director of Finance to pursue music. After a successful run as a touring singer/songwriter, Bree founded Women of Substance Radio to promote quality female artists in all genres. She hosts the Profitable Musician Show Podcast where she teaches musicians how to tap into multiple streams of income.

Today, Hersh's guest is Roy Vella, CEO of Next CoLabs. He's a Global Executive (CEO / CRO / CCO) and Stanford JD/MBA who makes sense of AI for the rest of us. Known as a solid revenue leader, serial innovator and growth driver, Roy's the one to get it done by creating and amplifying the go-to-market efforts of impactful companies.

In this episode of Yes Brand, Tony Richardson shares his inspiring journey from a 24-year U.S. Army veteran to the founder of Harley's Treats USA, a natural dog treats company. Richardson details the personal motivations behind his venture, including caring for his German shepherd, Buddy, a Marine Corps reject injured in Afghanistan. He explains the adoption of natural, holistic approaches learned in Europe to improve pet health.

"I recorded this interview before I'd met Tom in person or been on the Marketer's Cruise," notes Hersh Rephun of his sit-down with Tom Beal, aka "The Simplifier." "It made me an instant fan, so by the time we got to know each other on the ship, I was starstruck."

Sarah St John, entrepreneur and podcaster, shares her journey and insights on launching a new podcast. She discusses her podcast production agency, PodPlanet, the impact of AI on the industry, and the importance of branding. Sarah also introduces her new podcast courses and how to differentiate multiple brands.

Brian Gregory - who sits down with Hersh on YES, BRAND - is the creator of The YES! TEST, a breakthrough tool for small businesses, media firms, consultants and marketing agencies that's fast and simple to use. The answer is obvious... YES to BOTH!

Donnie Boivin is a highly successful entrepreneur, author, and podcaster. As the CEO of three thriving companies, Success Champion Networking, Badass Business Summit, and Champions Table Mastermind, he is a proven leader in the business community.

Hersh chats with Andrew Kap about harnessing the power of gratitude and overcoming fear. They delve into Andrew's journey writing "The Last Law of Attraction Book," his new book "Just Feel Good," and discuss his 90-day and 30-day programs. Plus, insights on learning from business mistakes and following inspiration.

Jaclyn Whitt is a screenwriter, specializing in the Family Friendly and Faith-based genres. Whether the subject matter calls for comedy or drama, Jaclyn has always preferred to tell stories in script form (she has this in common with Hersh!). She received accolades on the uniqueness of her characters and their voices, as well as the complex dynamics of their relationships. Dialogue is her strength and she loves to tighten your script or offer suggestions of how to approach complex issues and scenarios.

Robert Johnson is the founder & CEO of premium mushroom product company Mycroboost and supplements manufacturer Custom Capsule Consultants. He's a cannabis and hemp industry veteran, health product expert, psychedelic advocate and seasoned entrepreneur with a 20-year track record of launching successful startup businesses in new and emerging markets. His pioneering product innovations and keen insights into the future of the health marketplace have made him a sought-after consultant, conference speaker, and op-ed contributor. His bylines cannabis, hemp, Delta 8, kratom, and mushrooms of all kinds have appeared in Rolling Stone, Cannabis Industry Daily, MG Magazine, Natural Products Insider, Nutraceuticals World, Nutritional Outlook, and Green Entrepreneur.

This week, Hersh sits down with author, speaker, and customer retention expert Joey Coleman. They dive into the importance of customer and employee relationships. They discuss Joey's new book, his transition from law to business, and the impact of AI on business relationships.

Shereen is a Keynote Speaker and Executive Coach with over seventeen years of experience. As a former comedian, her style uniquely inspires employees, managers, and leaders to source solutions from within and develop executive presence.

If you are a team leader who understands that attracting and leveraging untapped Neurodivergent talent is the best approach to accelerating their success and navigating their challenges, you should sit down with Meghan Bonde, whose current focus is training and onboarding “for all kinds of minds.”

Join Hersh as he chats with Brad Axelrad, a seasoned consultant, marketing strategist, podcast host, and event producer with over a decade of remarkable achievements. Throughout his illustrious career, he orchestrated over 200 live events featuring top thought and business leaders, as well as bestselling authors. With a proven track record of delivering results, he serve as a catalyst for individuals seeking to break through barriers and achieve their desired levels of success.

Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.

Jimmy Boheler, is the Founder of Freight Train Marketing. As a dedicated advocate for small business success, he and his business specialize in helping entrepreneurs secure the financial resources they need to fuel growth and expansion.

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O'Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.

Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue. While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.

So much more than a program to exit your business, ExitDNA is about creating the OPTION. Everything can change, but when you adopt the Exit mentality you can easily improve your business on a daily basis! Whether you decide to sell your business or not, the option is there because you worked through all the little details people often miss. In this episode, Hersh Rephun chats with entrepreneur Mac Lackey about the concept of "exit" in entrepreneurship, the value of alignment in business and personal life, and the strategic importance of a brand. They also discuss the importance of planning for an exit strategy and building a community around a personal brand.

As CEO and founder of the Institute for Living Courageously, Marni has cultivated a research-based, personalized, and holistic system that inspires ambitious women to shed self-imposed limitations, nurture authenticity, and live life on their own terms. In this episode, Hersh Rephun chats with Marni Battista, CEO of the Institute for Living Courageously. They discuss Marni's journey, her business evolution, and the rebirth of her 'Dating with Dignity' brand. Marni also shares her advice for entrepreneurs experiencing growth plateaus.

With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.

In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk. They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.

In this episode, Hersh Rephun chats with Eric Zuley about his journey into the world of music and entertainment, his transition into branding, and the FUN side of business! They delve into product placement, monetizing content, and the model of EZway TV. Trust in brand building and Zuley's favorite aspects of working in PR are also explored. Plus: Freestyle Rapping!

In this episode, Hersh Rephun and Kelly Lundberg delve into a topic that is dear to both of their hearts: personal brand strategy. They discuss the vital role of personal branding in business growth, the unique aspects of personal branding DNA, and how language and routine contribute to it. If you want to learn something new about YOUR personal brand, take Kelly's Quiz! https://kelly-fjns9c1j.scoreapp.com Learn more about Kelly Lundberg https://kellylundbergofficial.com Want to know more about her business Brand YOU Creators https://brandyoucreators.com

Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka "Your Social Sherpa." I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard. We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals. For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking - from coaching 200+ women on how to get business using LinkedIn to working with over a dozen business owners through one-on-one sessions helping them reinvest in their own marketing.