The Creative Mindset

In this second episode with VP of Creative at Liquid Death, Andy Pearson, we explore the critical role of humor, the importance of taking time off to gain fresh perspectives, and the benefits of committing fully to creative ideas. Andy shares insights into his approach to marketing and life, reflecting on past experiences such as selling high-priced cookies to fund a pivotal career moment, and discusses how his extreme ultramarathon running influences his creative mindset.Andy is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands of all time. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all the hilarious creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut. He thinks marketing sucks and we should make entertainment instead.Timestamps:0:03 Rewriting Brand Marketing Rules with Humor and Innovation1:35 The Balance of Risk and Humor in Liquid Death's Marketing5:06 Respectful Marketing Through Creativity and Organic Content8:04 Creative Students Fund Cannes Trip with $500 Cookies10:44 A Year of Travel and Freelancing Sparks Career Transformation13:21 The Mental and Physical Challenges of Ultramarathon Running16:36 Balancing Extreme Work and Nature for Personal Growth20:00 Three TakeawaysEpisode References:Andy Pearson | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Liquid Death's approach to marketing? Don't just market – entertain. Rei talks with VP of Creative at Liquid Death, Andy Pearson, about how the unconventional brand uses humor, creative audacity, and bold characterization to elevate its marketing strategy. Andy discusses the origins of his relationship with the brand's CEO, his process of envisioning Liquid Death as a character rather than just a brand, and how this perspective drives their creative decisions. With a focus on engaging audiences through entertainment rather than traditional marketing, Andy reveals the power of small, impactful ideas that change perceptions and create deeper connections with consumers.Andy is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands of all time. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all the hilarious creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut. He thinks marketing sucks and we should make entertainment instead.Timestamps:0:03 Liquid Death's Creative Evolution and Explosive Growth4:29 Liquid Death's Journey from Skepticism to Market Success9:01 Liquid Death's Unique Marketing Approach Through Character-Driven Strategy12:24 The Creative Journey and Evolution of Liquid Death18:05 The Power of Humor in Building Emotional Connections19:16 Creative Marketing Strategies with Liquid Death's Andy PearsonEpisode References:Andy Pearson | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alternative career choices? Next travel destinations? Favorite food? We welcome back David Charles Rodrigues for a fun round of lightning questions.David loves to give brands and IP the soul and longevity they deserve. His work is part of the permanent collection of the Academy Museum - he is a Sundance alumni and TriBeCa Award-winning Brazilian-American filmmaker and creative director. In 2024, he World Premiered his latest feature S/he is Still Her/e at the TriBeCa Film Festival as well as the new Apple TV series Omnivore featuring NOMA Chef Rene Redzepi. Previously, he directed and produced the Netflix original series NEYMAR: The Perfect Chaos. Selected as one of the Top Ten documentaries of 2022, according to Esquire. It was one of the most watched docu-series globally on Netflix, making it to the Top Ten in over 50 countries. The series is Executive produced by Lebron James and Maverick Carter. In 2019, he wrote and directed Airbnb's first ever feature film Gay Chorus Deep South - winner of best doc at the 2019 TriBeCa Film Festival, a silver lion at Cannes and selected to Rotten Tomatoes list of the top 20 LGBTQ films of all time. The film was sold to MTV Documentary Films as its first Oscar contender and is available on Paramount plus. It has become part of the permanent collection of the Academy Museum. David has been a Creative Director/Writer in Advertising since 2001. He has worked at top creative agencies, directly with Fortune 500 brands and his work has been recognized by all the major festivals. His latest clients include Apple, Adidas global and Google Photos. Creative directing, concepting and writing Global campaign platforms, content and product launches. Episode References:David Charles Rodrigues | InstagramDavid Charles Rodrigues | PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pursuing dual career paths can be mutually beneficial and, at times, feed creativity. In this second episode with award-winning filmmaker David Charles Rodrigues, known for his work on Netflix's “Neymar: The Perfect Chaos,” we dive into how David's dual roles in advertising and filmmaking feed into each other, the current creative industry landscape and the evolution of storytelling across different platforms. The conversation further delves into the role of advertising in the modern age and how the industry maintains its influence amidst a surge of user-generated content. David's perspective offers a unique lens on why advertising continues to hold relevance and how creativity can inspire societal change.Timestamps:0:03 Staying Relevant in Creative Careers Amid Technological Shifts2:31 Balancing Filmmaking and Advertising for Creative and Financial Fulfillment5:30 The Cost of Being a True Artist and Parent9:54 Finding Meaning and Community in Advertising and Entertainment12:55 Exploring Film, Community Engagement, and Brand-Funded Advertising14:32 The Power of Advertising and Product in Modern Culture17:28 Bridging Entertainment and Advertising Through Original Branded Content17:56 Balancing Filmmaking and Marketing in a Changing Industry21:00 Three TakeawaysEpisode References:David Charles Rodrigues | InstagramDavid Charles Rodrigues | PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Could writing and storytelling be the key to self-discovery? Rei talks with award-winning filmmaker David Charles Rodrigues to hear how it was for him, and how it might inspire you too. This week's episode dives into David's dual career in filmmaking and advertising, highlighting his transition from a creative director at leading agencies to crafting compelling documentaries that resonate with global audiences. Throughout the conversation, David shares candid insights into his process of storytelling, emphasizing the magic of creativity and the emotional depth of his narratives.Timestamps:0:03 Balancing Dual Careers in Filmmaking and Advertising5:23 Crafting Documentaries: From Dream Characters to Unexpected Stories9:11 The Therapeutic Power of Storytelling and Writing16:42 Creativity as the Human Expression of Magic20:01 Three TakeawaysEpisode References:David Charles Rodrigues | InstagramDavid Charles Rodrigues | PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alternative career choices? Next travel destinations? Favorite food? We welcome back Angela Onuoha for a fun round of lightning questions.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn't just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe's leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you're interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Episode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The importance of personality and sharing well-researched knowledge outweighs the value of viral content. In this second part of Rei's talk with trichologist and content creator Angela Onuoha, we hear about her daily routine, the strategic choices behind her content creation, and how she balances authenticity with platform algorithms. Angela breaks down her structured yet flexible schedule, emphasizing the importance of planning and adaptability in a fast-paced digital world. The conversation offers unique insights on maintaining authenticity, the challenges of content creation on platforms like Instagram and TikTok, and her aspirations for the future, using her expertise to demystify hair care science.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn't just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe's leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you're interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Timestamps:0:03 A Day in the Life of a Content Creator3:52 Balancing Content Creation and Audience Engagement Across Platforms8:21 Uniqueness in Simplifying Science and Personal Interaction10:06 Balancing Content Quality and Algorithm Challenges in Content Creation15:10 Angela Onuoha's Ambitions in Brand Collaboration and Offline Presence16:51 The Importance of Truth Over Image in Social MediaEpisode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Perfect jobs are not something you find, but something you create for yourself. Rei talks with Angela Onuoha, a pioneering trichologist and content creator from Amsterdam, to unpack her unique journey into the creator economy. Angela shares how her cultural background and personal experiences with hair care led her to a path she never anticipated—becoming an influential voice in the trichology community. The conversation delves into the evolution of the creator economy and its substantial impact on culture and business today.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn't just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe's leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you're interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, the two co-hosts talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Timestamps:0:03 Exploring Trichology and the Creator Economy with Angela Onuoha1:55 Cultural Influences and Career Challenges in Angela's Journey5:14 From Retail Management to Creative Exploration and Teaching11:21 From Hair Tutorials to Trichology: A Journey of Discovery19:01 Angela Onuoha's Journey to Becoming a Full-Time Content Creator28:53 Angela Onuoha's Journey From Law Student to Trichologist Creator32:43 Creating Your Perfect Job and Embracing Career Evolution34:09 Announcing the Hitmakers: How Brands Influence Culture PodcastEpisode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alternative career choices? Next travel destinations? Favorite food? We welcome back Kevin Bethune for a fun round of lightning questions.Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. He's also the best-selling author of Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.Episode References:Kevin Bethune | Kevin's 2nd book NONLINEAR is available for pre-order Kevin Bethune | Online Portfoliodreams • design + life | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding yourself is key to tapping into emotional intelligence. Rei continues his dialogue with Kevin Bethune, renowned design executive and author, to hear about his experiences as a minority in corporate America and examine the oscillating focus on diversity and inclusion in corporate culture. This episode delves deep into Kevin's personal journey and highlights his strategies for overcoming the feeling of the "other." As a Black professional in fields like engineering, design, and consulting, Kevin shares candid stories about navigating bias and finding strength in his individuality. Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. He's also the best-selling author of Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.Timestamps:0:03 Challenges and Resilience of Minorities in Corporate America7:27 The Pendulum of Social Equity and Inclusion Awareness12:05 Building Diverse Teams Through Social Media and Innovation16:50 Empowering Diverse Voices in Multidisciplinary Innovation Teams23:17 Emotional Intelligence and Overcoming Challenges as a MinorityEpisode References:Kevin Bethune | Kevin's 2nd book NONLINEAR is available for pre-order Kevin Bethune | Online Portfoliodreams • design + life | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curiosity and grit combine to become an unwavering conviction. Rei talks with Kevin Bethune, renowned design executive and author, to uncover how his unique career path has informed his approach to design thinking and innovation. Kevin shares his journey from an early career in engineering and business to discovering his passion for design—an unexpected yet coherent sequence that prepared him to help brands innovate meaningfully. The conversation explores how curiosity and resilience have driven Kevin's professional transitions from engineering at Westinghouse to business planning at Nike, then to a creative transformation through an industrial design program. Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. He's also the best-selling author of Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.Timestamps:0:03 Kevin Bethune's Journey Through Engineering, Business, and Design7:03 Rigorous Engineering Challenges in Nuclear Plant Projects12:34 Kevin Bethune's Journey from Engineering to Nike's Innovation Team18:22 Kevin Bethune's Journey from Nike to Design Innovation27:28 TakeawayEpisode References:Kevin Bethune | Kevin's 2nd book NONLINEAR is available for pre-order Kevin Bethune | Online Portfoliodreams • design + life | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're considering rebranding, don't start with your logo, colors, or fonts. Look within. As read by AI.The Intersection is Rei's weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:Rethinking Rebranding | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alternative career choices? Next travel destinations? Favorite food? We welcome back Tim Allen for a fun round of lightning questions.Tim Allen was named one of Fast Company's Most Creative People in Business for 2017. He leads the global Design & Research team at Instacart, centered on belonging and connection. His focus on fueling human potential is key to building products and cultures that inspire people to do their best work. Prior to Instacart, Tim led Airbnb's global Design team, Microsoft's Experiences & Devices design practice and Amazon's Product Design Studio as Executive Creative Director leading the experience design for Alexa, FireTV, and Kindle products. Tim also shaped the vision for Experience Design at R/GA, whose Nike work established the future of connected experiences for brands. Through innovative work with Adobe, Red Hat, and IBM, Tim holds seven patents related to software design, ranging from chat interface modeling to mobile device synchronization.Episode References:Tim Allen | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How did Airbnb make a pandemic turnaround? Rei continues his conversation with Tim Allen, VP of Design at Instacart, to shed light on strategic design approaches that helped Airbnb adapt its business model amidst COVID-10 travel restrictions. Tim shares insights into collaborative problem-solving with Airbnb's CEO, Brian Chesky, demonstrating the significant role of design as a lifeline for the company's resilience. The discussion includes Airbnb's innovative strategies, such as offering accommodations to healthcare workers and enhancing the host onboarding process, underscoring the transformative power of design in business recovery and growth. The conversation also touches on his current role at Instacart, emphasizing how a creative mindset can harmonize with technical proficiency to drive impactful solutions.Tim Allen was named one of Fast Company's Most Creative People in Business for 2017. He leads the global Design & Research team at Instacart, centered on belonging and connection. His focus on fueling human potential is key to building products and cultures that inspire people to do their best work. Prior to Instacart, Tim led Airbnb's global Design team, Microsoft's Experiences & Devices design practice and Amazon's Product Design Studio as Executive Creative Director leading the experience design for Alexa, FireTV, and Kindle products. Tim also shaped the vision for Experience Design at R/GA, whose Nike work established the future of connected experiences for brands. Through innovative work with Adobe, Red Hat, and IBM, Tim holds seven patents related to software design, ranging from chat interface modeling to mobile device synchronization.Timestamps:0:03 Airbnb's Pandemic Turnaround Led by Design Thinking3:31 Airbnb's Pandemic Pivot: Reinventing Hosting and Guest Experiences7:32 The Flywheel of Compassion in Design9:36 Design's Impact on Innovation and Cultural Shifts in Companies16:44 Three TakeawaysEpisode References:Tim Allen | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Making things with your hands can shape and enhance digital design skills in unexpected ways. This week, Rei talks with Tim Allen, VP of Design at Instacart to trace Tim's career journey from game design to leading roles at tech giants like Amazon, Microsoft, and Airbnb. They explore Tim's early influences, including his unique entry into design through airbrushing and graffiti, and discuss his strategies for success as a minority in tech. Key themes include resilience, the value of hands-on creativity, and the importance of looking ahead to embrace new opportunities.Tim Allen was named one of Fast Company's Most Creative People in Business for 2017. He leads the global Design & Research team at Instacart, centered on belonging and connection. His focus on fueling human potential is key to building products and cultures that inspire people to do their best work. Prior to Instacart, Tim led Airbnb's global Design team, Microsoft's Experiences & Devices design practice and Amazon's Product Design Studio as Executive Creative Director leading the experience design for Alexa, FireTV, and Kindle products. Tim also shaped the vision for Experience Design at R/GA, whose Nike work established the future of connected experiences for brands. Through innovative work with Adobe, Red Hat, and IBM, Tim holds seven patents related to software design, ranging from chat interface modeling to mobile device synchronization.Timestamps:0:03 Exploring Design's Role in Tech with Tim Allen3:27 Pioneering Design Careers in Big Tech4:43 From Game Design to Corporate Innovation at IBM10:01 Design Leadership Across Tech Giants and Creative Agencies11:32 From Graffiti to Design: Embracing Uniqueness in Art Education16:41 Navigating Unknown Territories and Embracing Creative Problem Solving21:18 Three TakeawaysEpisode References:Tim Allen | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rei answers questions about midlife career transitions from guest Gavin Lum, a marketer with around 20 years of experience based in Singapore. This AMA segment explores finding purpose, the delicate balance between staying relevant and being true to oneself, and navigating midlife crises.Gavin Lum comes on our show as he makes his transition to figure out how he can apply his passion and experience for sports to start a new chapter.Episode References:Gavin Lum | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back renowned designer Stefan Sagmeister to hear his alternative career choices, next travel destinations, favorite food, and much more.Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He's a two time Grammies winner and also earned practically every important international design award.Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit 'The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master's degree from Pratt Institute in New York.Episode References:Stefan Sagmeister | Online PortfolioStefan Sagmeister | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Copying is a great way to study what makes an impactful website, poster, or even a social media post, according to Stefan Sagmeister.Rei welcomes back graphic designer Stefan Sagmeister to explore the importance of beauty in form and design. Reflecting on his career, Stefan shares how his collaboration with Jessica Walsh transformed his perception of design aesthetics, the impact of Apple's design philosophy, and his innovative sabbatical approach and its role in maintaining his creative passion. With insights on embracing change, valuing aesthetics, and intentionally designing one's life, this episode offers profound wisdom for aspiring designers and creative professionals.Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He's a two time Grammies winner and also earned practically every important international design award.Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit 'The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master's degree from Pratt Institute in New York.Timestamps:0:03 The Evolution of Aesthetic Importance in Design4:25 Apple's Unwavering Commitment to Design and Aesthetics9:03 Stefan Sagmeister on Long-Term Projects and Creative Sabbaticals16:54 The Importance of Form and Copying in Design Learning20:20 The Dual Nature of Online Interactions and Empathy22:57 Stefan Sagmeister on Design, Beauty, and Evolving Perspectives25:12 Three TakeawaysEpisode References:Stefan Sagmeister | Online PortfolioStefan Sagmeister | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does long-term thinking influence creativity?Rei sits down with renowned designer Stefan Sagmeister to explore how the interpretation of data through art can shift public consciousness towards optimism. The episode places particular emphasis on Stephan's exhibition “Now is Better,” which centers around the idea of long-term thinking of humanity's progression. The conversation dives into Stephan's underlying philosophies throughout his design process, belief in “low-function design”, and thoughts on balancing beauty and functionality.Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He's a two time Grammies winner and also earned practically every important international design award.Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit 'The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master's degree from Pratt Institute in New York.Timestamps:0:03 Exploring Long-Term Thinking in Design and Art5:10 The Long-Term Perspective on Global Democracy and Progress8:40 Transforming Antique Art with Modern Data Representations15:56 The Intersection of Art, Design, and Commercial Viability19:43 Exploring Communication Design Beyond Commercial Boundaries20:48 The Intersection of Design and Art in Austrian Culture22:16 Blurring the Lines Between Design and Art26:11 The Allure of Low Functioning Design in Modern Life30:41 The Joy of Low Functionality in Everyday Activities34:43 The Sliding Scale Between Art and Design36:20 The Interplay of Beauty, Function, and Form in Design41:29 The Intersection of Design, Art, and Functionality46:11 Three TakeawaysEpisode References:Stefan Sagmeister | Online PortfolioStefan Sagmeister | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why a point of view (POV) will be more important than AI. Written and read by Rei Inamoto himself.The Intersection is Rei's weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:POV > AI | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi's, Google Nest, and Allbirds, to hear her alternative career choices, next travel destinations, favorite food, and much more.A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald's and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi's, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.Episode References:Julie Channing | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What skills are the most important for marketing in today's environment and beyond?In this week's episode, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi's, Google Nest, and Allbirds, to explore the essential skills required for today's marketers. Key topics include the importance of curiosity, balancing art and science, and the necessity of collaboration in marketing. Julie highlights the ever-evolving landscape of marketing and how staying curious can make a significant impact. She also stresses the importance of combining storytelling with data for effective marketing and leveraging teamwork to achieve collective goals.A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald's and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi's, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.Timestamps:0:03 Essential Skills for Modern Marketers: Curiosity, Balance, Collaboration5:31 The Lost Ring: A Revolutionary Marketing Campaign for McDonald's11:55 Resilience, Teamwork, and Mindfulness in Professional and Personal Life16:52 Navigating Career Changes and Personal Fulfillment21:25 Julie Channing's Career Insights and Soccer SkillsEpisode References:Julie Channing | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand-building at Allbirds began with a clear purpose: “to reverse climate change through better business.”In this week's episode, we welcome Julie Channing, former CMO and Global VP of Marketing at Allbirds, to explore the fundamental principles behind Allbirds' exceptional branding success since its launch in 2016. Julie recounts her early days at Allbirds, from joining as the first full-time employee to helping the brand craft a compelling narrative and marking its territory in a competitive landscape dominated by giants like Nike and Adidas. The conversation covers crucial steps in building a brand, including establishing a clear purpose, engaging PR and social media strategies, and staying true to the brand's core values.A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald's and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi's, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.Timestamps:0:03 Julie Channing's Journey from AKQA to Marketing Leadership3:54 Building Allbirds from Scratch: A Leap of Faith12:56 Allbirds' Mission to Reverse Climate Change Through Better Business17:47 Crafting a Powerful Brand Story for Allbirds22:30 Making Better Things in a Better Way26:26 Early Wins and Strategic Breakthroughs for Allbirds' Brand30:40 Embracing Authenticity and Experimentation in Social Media Marketing36:51 Consumer Feedback Drives Allbirds' Gender-Neutral Color Strategy38:51 The Importance of Authenticity and Purpose in Brand Communication43:05 Building Brand Loyalty Through Local Community Engagement51:29 City Collaborations and a Major Partnership with Shake Shack53:24 Creative Collaboration Between Shoe and Burger Brands55:19 Building Brands with Purpose and Navigating Social Media Evolution59:41 Building World-Class Brands Through Purpose, Edutainment, and Common EnemiesEpisode References:Julie Channing | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rei answers questions from Alice Kumagami, a graphic designer who recently relocated from London to Tokyo. This AMA segment dives into the challenges and rewards of navigating different cultural and working environments while touching on identity crises, how Alice's Japanese background influences her design approach, and how she's adapting to corporate Japan.Alice Kumagami has taken the chance to relocate to Japan to build her career and comes on our show with questions as a graphic designer at On.Episode References:Alice Kumagami | PortfolioAlice Kumagami | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why design apps like Canva don't make us better designers, as read by AI.The Intersection is Rei's weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:Democratization of Design | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever struggled to help your clients change? A North Star is crucial for guiding client companies, but it's meaningless without the underlying trust and supported by tangible practices.For this week's episode, we welcome back Ana Andjelic, the acclaimed brand executive and author of the popular newsletter “The Sociology of Business.” With extensive experience in transforming and growing brands, Ana offers insights on what it takes to drive meaningful change within established companies and underscores the importance of “dumbly believing” in the possibility of transformation to initiate significant changes. Rei also complements her insights with examples of I&CO's relationships with clientele leadership.Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.Timestamps:0:03 Transforming Legacy Brands Through Creativity and Technology6:34 Bridging Abstract Business Goals with Tangible Creative Solutions15:18 Challenges and Realities of Driving Organizational Change22:03 Lightning Questions26:04 The New Rules of Brand MarketingEpisode References:Ana Andjelic | NewsletterAna Andjelic | InstagramAna Andjelic | LinkedInAna Andjelic | Online PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reviving brands requires understanding their origin stories, injecting fresh imagination, and “an orchestrated push”, according to Ana Andjelic.On this week's episode, we welcome the acclaimed brand executive Ana Andjelic. As the former global chief brand officer of iconic fashion brands such as Banana Republic and Esprit, Ana shares powerful strategies for reviving brands and emphasizes the importance of aligning product propositions with overarching brand concepts. The discussion also delves into the divide between brand and performance marketing and the influence of technology on perception.Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.Timestamps:0:03 Reviving Brands with Ana Andjelic1:50 Balancing Productivity Between New York and Miami4:12 Reviving Brand Identity Through Founders' Original Intentions6:46 The Imaginative Origins and Evolution of Banana Republic8:25 Reviving Banana Republic's Brand Through Strategic Decisions9:32 Imagined Worlds and Functional Maximalism in Banana Republic11:23 Balancing Brand Vision and Designer Creativity in Fashion Marketing17:39 Defining New American Sportswear Through Urban and Creative Lenses21:22 The Intersection of Performance Marketing and Brand Marketing28:49 The New Rules of Brand Marketing in a Changing Landscape32:21 The Evolution of Technology and Its Impact on Perception35:07 The Interplay of Technology, Culture, and Society in Innovation45:05 Three TakeawaysEpisode References:Ana Andjelic | NewsletterAna Andjelic | InstagramAna Andjelic | LinkedInAna Andjelic | Online PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The framework for deploying generative AI for brands and corporations as read by Simon Osmont.The Intersection is Rei's weekly newsletter that explores what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:How to AI | ArticleSimon Osmont | WebsiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do smaller AI companies stand against giant corporations with more significant resources?On this week's episode, we welcome back Sho Rust, the Founder & CEO of SHO.AI, to discuss the future of AI-based services in an increasingly competitive industry, the intricacies of scaling a business, and how AI can enhance the work of professionals. Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the United Nations, B-Reel, co-founding RAREFORM, and impactful work for brands like Disney, Google, and Nike. At the Boston Consulting Group's Digital Ventures Division, he excelled as a Lead Brand Technical Designer, skillfully blending AI with design. In 2018, he launched SHO.AI, a Generative AI platform that predates ChatGPT. This platform has been embraced by universities, global agencies, and Fortune 100 brands, revolutionizing their creative processes. Additionally, Sho dedicates his Saturday mornings to teaching at the same college he graduated from, sharing his knowledge and passion for AI and design. Timestamps:0:04 Exploring AI's Impact on Creativity and Content Creation1:25 Balancing Startup Growth, Culture, and Leadership Challenges6:03 Innovating Brand Management with AI-Driven Design8:51 Challenges and Successes in AI-Augmented Branding12:23 Empowering Humans With AI: The Superpower Synergy13:23 Harnessing AI Tools Requires Skill and Patience14:43 ChatGPT's Impact on Perception and Business Practices17:55 AI Platform Scrutiny and Competitive Pressures Intensify20:26 Tech Giants and Nations Invade the AI Island21:19 Agility and Innovation in AI Product Development24:23 Lightning Questions28:00 Three TakeawaysEpisode References:SHO.AI | Corporate SiteSho Rust | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Opportunities are everywhere. It's just a matter of recognizing them and bringing those ideas to life.On this week's episode, we welcome Sho Rust, the Founder & CEO of SHO.AI, to hear about his journey from studying design to starting his own AI platform for content creation. Sharing Sho's challenges in building his own company, the discussion highlights the importance of passion, execution, and recognizing opportunities for success.Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the United Nations, B-Reel, co-founding RAREFORM, and impactful work for brands like Disney, Google, and Nike. At the Boston Consulting Group's Digital Ventures Division, he excelled as a Lead Brand Technical Designer, skillfully blending AI with design. In 2018, he launched SHO.AI, a Generative AI platform that predates ChatGPT. This platform has been embraced by universities, global agencies, and Fortune 100 brands, revolutionizing their creative processes. Additionally, Sho dedicates his Saturday mornings to teaching at the same college he graduated from, sharing his knowledge and passion for AI and design. Timestamps:0:04 Exploring AI's Impact on Content Creation with Sho Rust1:24 Bridging Design, Technology, and Entrepreneurship3:20 From Art to AI: A Designer's Evolution6:52 From AI Projects to Disruptive Startups at BCG9:51 Rapid Growth and Japanese Expansion10:33 Scaling Design Systems With AI Across Global Brands14:11 Early Experiments with Language Models Transforming Brand Management15:31 From Cushy Jobs to Grandma's Basement Startup18:13 Startup Challenges and the Importance of Simplification20:21 Rapid Growth and Strategic Focus in Tech Startups24:58 Three TakeawaysEpisode References:SHO.AI | Corporate SiteSho Rust | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A campaign worth numerous advertising awards doesn't necessarily mean your community of customers will like the idea.On this week's episode, we welcome Ginny Golden, the Executive Creative Director at YETI, to hear about YETI's rapid revenue growth and the importance of staying true to the brand's authenticity. Ginny shares her experience transitioning from agency-side to in-house at YETI, insights on building an in-house agency, and the value in cultivating a strong community of dedicated customers.Timestamps:0:03 From Agency Creative to Executive Director at Yeti2:38 Transitioning to Yeti for a Broader Creative Experience3:36 Transforming an In-House Creative Agency at Yeti5:26 Challenges of Onboarding and Brand Stewardship at Yeti8:12 Yeti's Multidimensional Brand and Community Authenticity11:46 Embracing Outdoor Lifestyles: From Casual to Hardcore12:33 Tensions Between Creativity and Capitalism in Corporate Culture13:32 Yeti's Growth: Brand Heart and Founders' Spirit17:32 Nike's Ethos and History Through Maxims and Booklets19:26 Crafting Artifacts to Preserve a Rapidly Growing Company's Story21:10 Yeti's Brand Growth and Marketing Strategy Discussed22:51 Unlocking Yeti's Growth Through Authenticity and Versatility25:41 Innovative Brand Building and Community Engagement at Yeti29:40 Turning Lost Gear Into Delightful Surprises30:28 Cultivating Authentic Community Connections in Marketing32:55 A Surfer, Skater, and Pitmaster's Old World Hog Hunt33:24 Authenticity as a Brand's Defining Characteristic35:52 Balancing Short-Term Demands With Long-Term Brand Strategy37:11 Lightning Questions41:51 Three TakeawaysEpisode References:YETI | Corporate SiteGinny Golden | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rei answers questions about hiring in the creative industry with guest Roy Husada. This AMA segment dives into challenges that small studios face when competing with big agencies and tech companies for talent, the importance of codifying a company's operational principles, and practical tips such as the strategic use of in-house recruiters who understand the company's DNA.Roy Husada comes on our show with questions as Founder & Managing Director at Rival Schools Japan, a creative agency specializing in brand localization for the Japanese market.Episode References:Rival Schools Japan | Corporate SiteRoy Husada | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is the decline of elitism of creativity inevitable? as read by Simon Osmont.The Intersection is Rei's weekly newsletter that explores what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:The Cult of Productivity | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Offending someone by not taking the time to understand their culture can be unintentional but impactful.Rei dives deeper into the critical imperatives of diversity, equity, and inclusion (DEI) practices with Darren Wesley Martin Jr. and Dr. Rubina Malik from Bold Culture. Together, they talk about detailed lessons gleaned from a firsthand collaboration between I&CO and Bold Culture, shedding light on the blind spots that hinder fostering inclusive workplaces. From unintentional offenses to impactful consequences, the discussion underscores the importance of grace, education, and open dialogue in addressing biases. Founded by Darren Martin Jr, Ahmad Barber and their independent parent company Streamlined Media & Communications (SMC) in 2016, Bold Culture was born as a response to the slew of culturally uninformed marketing messages being put out by brands and their agencies, and the apparent lack of representation and inclusion in the offices of the communication and tech industry at all levels.Bold Culture is inspired by the necessity of diversity and inclusion in the communications-tech ecosystem. How brands communicate with their consumers, how they build their products, how their products are perceived and used, are all connected to diversity, equity and inclusion. That is why Bold Culture is within the intersection of developing inclusive workplaces and ensuring inclusive marketing messages are authentically delivered.Timestamps:0:00:00　Intro0:01:20　Discussion on the specific example of cultural context in a video series0:03:41　Importance of considering styling, setting, and storytelling in representation0:05:16　Impact of harmful advertisements and the need for immediate action0:06:31　Addressing blind spots and biases in the workplace0:08:30　Common blind spots and pitfalls in diversity, equity, and inclusion0:09:35　Importance of education and grace in addressing biases0:11:16　Blind spots related to assumptions and cultural understanding0:12:49　Personal experience with a DEI officer's assumption about Ramadan0:13:16　Reflecting on how to address the situation with education and empowerment0:13:16　Diversity encompasses race, gender, ability, sexuality, and socioeconomic status.0:13:49　It is disrespectful to represent women in a stereotypical way. Education on the history of women globally is necessary.0:14:36　Calling in and calling out are two approaches to addressing bias and microaggressions.0:15:18　Calling in allows for self-correction, while calling out is a more direct approach to stopping harmful language.0:16:19　It is important to challenge harmful language and educate others about diversity.0:17:06　Offending someone by not taking the time to understand their culture can be unintentional but impactful.0:18:11　The post-affirmative action era raises concerns about future college admissions for minority students.0:19:21　Offense can be taken when assumptions are made about cultural practices. Taking an extra step to understand can make a big difference.0:20:02　It is everyone's responsibility to avoid assumptions and take the time to understand different cultures.0:22:02　Small actions can contribute to creating inclusive and equitable communication.Episode References:Bold Culture | Corporate SiteDarren Martin Jr. | LinkedInDr. Rubina Malik | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding DEIB requires recognizing subtle nuances beyond the surface, including socioeconomic and cultural backgrounds not immediately visible to the human eye.On this week's episode, we welcome Darren Wesley Martin Jr. and Dr. Rubina Malik from Bold Culture to hear about the intricate relationship between the visibility of diversity, tangible actions for equitable workplaces, and the cultural shifts post-George Floyd. The discussion dives deep into the distinction between equality and equity, how biases cloud corporate spaces, and the proactive paths companies can venture toward inclusion. Founded by Darren Martin Jr, Ahmad Barber and their independent parent company Streamlined Media & Communications (SMC) in 2016, Bold Culture was born as a response to the slew of culturally uninformed marketing messages being put out by brands and their agencies, and the apparent lack of representation and inclusion in the offices of the communication and tech industry at all levels.Bold Culture is inspired by the necessity of diversity and inclusion in the communications-tech ecosystem. How brands communicate with their consumers, how they build their products, how their products are perceived and used, are all connected to diversity, equity and inclusion. That is why Bold Culture is within the intersection of developing inclusive workplaces and ensuring inclusive marketing messages are authentically delivered.Timestamps:0:00:00　Intro0:02:12　Definition of DEI: diversity, equity, inclusion, and belonging0:03:49　Importance of equity in creating equal opportunities0:05:59　DEI and B require action, not just conversation0:07:53　Difference between equality and equity0:09:29　Examples of equity in the corporate and educational world0:11:54　Tangible examples of how Bold Culture helps companies provide equity0:13:44　Recap and conclusion of the conversation0:13:28　Darren Wesley Martin Jr. discusses the challenges of getting paid in the creative industry for diverse influencers0:16:03　Rei Inamoto asks about the backlash against diversity, equity, and inclusion (DEI) initiatives in the corporate space0:18:15　Darren Wesley Martin Jr. explains the reasons for the DEI backlash and the importance of companies being transparent about their efforts0:20:14　Darren Wesley Martin Jr. suggests implementing competency-based hiring and diverse hiring committees to increase diversity and equity in the workplace0:22:45　Three takeawaysEpisode References:Bold Culture | Corporate SiteDarren Martin Jr. | LinkedInDr. Rubina Malik | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Uncharted territories are intimidating, but being the first to step out and take risks could help your brand set yourself apart. On this week's episode, we welcome back Greg Hoffman, former CMO of Nike, to hear about the role of risk-taking in fostering Nike's pioneering brand ethos and how companies and brands can take risks while staying authentic and true to company values. Drawing inspiration from the world of sports, Greg highlights the Brazilian national football team as a compelling example of not just prioritizing the victory, but the ‘how' behind the win.Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand's CMO. In his most recent role as NIKE's Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.Timestamps:0:00:00 Intro0:00:10 Greg Hoffman's background at Nike0:01:00 Taking risks as a leader and brand0:03:33 Greg's personal risk of choosing marketing over design0:04:08 Failure as a step towards success0:06:23 Taking risks with concepts and projects0:08:20 Incentivizing risk-taking and creativity0:09:56 Going first and creating a revolution in the industry0:11:19 Carving out time and space for parallel ideas0:12:47 Brazil national team as an example of risk-taking0:14:11 Greg's childhood admiration for Brazilian football0:15:41 Brazil's focus on playing the game beautifully0:15:41 Brazil's success belongs to the people as well as the team.0:16:26 The story of the photo shoot with the Brazilian national team and the fans.0:17:22 Open scrimmage and training session with the Brazil team.0:18:41 Fans storm the field during the training session.0:19:26 The connection between Brazilian athletes and the people.0:20:04 Including the fans in the Brazil World Tour campaign.0:21:21 Creating an emotional connection through human characteristics.0:21:47 Capturing the fans was not initially part of the plan.0:22:13 Being resourceful and adjusting on the fly.0:22:40 The authenticity of capturing the fans organically.0:23:46 Authenticity is paramount in building a resonating brand.0:25:14 Revealing different aspects of brand personality over time.0:25:56 The risks and backlashes considered in the "Dream Crazy" campaign.0:26:10 Building on previous campaigns to challenge the status quo.0:27:36 Using the 30th anniversary of "Just Do It" to inspire and challenge.0:28:35 The personal connection between Greg and Colin Kaepernick.0:29:21 The importance of authenticity and amplifying athlete voices.0:30:00 The personal and professional connection in the room during the campaign.0:30:39 Telling a story authentically and reaching the most people.0:31:17 The importance of objectivity in creative work0:31:57 Bringing out work that is never forgotten0:32:33 Lightning questions0:35:33 Three takeawaysEpisode References:Emotion by Design | Greg's Bestselling BookThe Modern Arena | Corporate SiteGreg Hoffman | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Innovation doesn't spring up by chance but at intersections of different factors such as cultures, disciplines, and points of view.On this week's episode, we welcome Greg Hoffman, former CMO of Nike, to hear how he made his way up from design intern at Nike, Nike's most iconic campaigns across his 27-year career, and links between creativity and leadership. Beyond a professional narrative, Greg also unravels emotional experiences and his journey from youth to rediscovery and connection with his birth family.Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand's CMO. In his most recent role as NIKE's Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.Timestamps:00:00:00 Intro00:03:31 Greg's background and rise to a leadership role at Nike0:08:13 Designing the Nike Shox logo0:10:08 Going back to the first logo design after exploring 80 different versions0:13:28 The importance of diverse voices and perspectives in decision-making0:14:09 The success of the Nike Shox launch and its disruptive nature0:20:07 Reflecting on impactful work in football marketing0:21:58 Personal and professional challenges as a minority0:23:47 Leveraging early life experiences for empathy and inclusivity0:26:06 Lack of diversity in marketing, design, and advertising industries0:28:28 Adoption and the recent ability to discuss experiences openly0:30:11 Nature vs. nurture and unlocking hidden talents in leadership roles0:34:55 Emotional impact of discovering biological family ties0:43:30 An eclectic family and how Innovation happens at intersections0:48:06 Inspiration drives creativity and curiosity drives inspiration0:51:40 Three takeawaysEpisode References:Emotion by Design | Greg's Bestselling BookThe Modern Arena | Corporate SiteGreg Hoffman | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rei shares his views on what the future holds for design agencies amid the rapid ascent of AI. He explores the essential mindsets designers should adopt in their collaboration with AI, draws on concrete examples illustrating the gradual integration of technology over time, and uncovers the potential for AI to serve as a catalyst for elevating creative output. Kaz Tamai comes on our show with questions as Co-founder and CEO of Zypsy, an award-winning design and investment firm for startups in San Francisco.Episode References:Kaz Tamai | LinkedInZypsy | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Four steps for building our personal brands as designers, as read by Simon Osmont.The Intersection is Rei's weekly newsletter that explores what the future holds at the intersection of creativity and technology. Episode References:Branding You | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's better to be a good editor than a good writer or designer with the flourishing of AI, according to Pum Lefebure.On this week's episode, we welcome back Pum, co-founder and chief creative officer of Design Army, to delve into the value of creativity across different levels, the importance of staying true to one's creative identity amidst changing trends, and how developing a positive mindset can help you stay resilient in changing landscapes.Timestamps:0:00:00 Intro0:01:34 Value of different levels of creativity0:03:57 Importance of storytelling and brand decisions0:05:45 Staying true to one's creative identity0:06:28 The need for a foundation and vocabulary in creativity0:08:40 The role of experience and expertise in creating good art0:10:19 AI as a rebirth for middle-aged creatives0:12:30 The influence of gaming on advertising and creativity0:14:47 Staying positive and optimistic in a chaotic world0:15:56 Lightning questions0:20:21 Main takeawayEpisode References:Adventures in A-EYE | Campaign SitePum Lefebure | InstagramDesign Army | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As various industries explore the potential of AI, the value of actual photo shoots and the human touch are not going down any time soon.On this week's episode, we welcome back Pum Lefebure, co-founder and chief creative officer of Design Army, to hear about the significance of one's point of view in using AI, insights on why she prefers Midjourney V4 over newer versions, and scenarios where she would opt out of using AI in creative processes.An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, Netflix, Neenah Paper, The Ritz-Carlton, PepsiCo, Saucony, Hong Kong Ballet and the Smithsonian Hirshhorn Museum and Sculpture Garden.Guided by an entrepreneurial edge, Pum has elevated Design Army's reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, the New York Times, Adweek, Entrepreneur, and Forbes to name a few. She currently serves as Vice Chairperson on the Board of Directors for The One Club for Creativity in New York.Timestamps:00:00:00 Intro00:01:31 Time and costs spent on a typical campaign without AI00:03:18 Clients pay for the idea00:04:31 Process creating the campaign00:06:10 AI can democratize design 00:11:38 Midjourney V4 vs V500:13:45 When to use actual video and photo shoots00:14:42 Splitting roles between AI and humans00:19:02 An obsession for remaining relevant00:20:48 Three takeawaysEpisode References:Adventures in A-EYE | Campaign SitePum Lefebure | InstagramDesign Army | InstagramDesign Army | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is it like for a professional designer to use AI for client work, and how can you find the right balance between AI and humans to enhance output?On this week's episode, we welcome Pum Lefebure, co-founder and chief creative officer of Design Army, to hear about how she built a full-fledged campaign using Midjourney. From specific processes to the nuanced balance between AI and human touch, she shares the advantages and disadvantages of incorporating AI for creative processes.An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, Netflix, Neenah Paper, The Ritz-Carlton, PepsiCo, Saucony, Hong Kong Ballet and the Smithsonian Hirshhorn Museum and Sculpture Garden.Guided by an entrepreneurial edge, Pum has elevated Design Army's reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, the New York Times, Adweek, Entrepreneur, and Forbes to name a few. She currently serves as Vice Chairperson on the Board of Directors for The One Club for Creativity in New York.Timestamps:00:00:00 Intro00:02:00 Introducing the Adventures in A-EYE00:11:38 Visual Descriptions of Adventures in A-EYE00:14:24 Process to start off the campaign00:16:01 Ethical precautions in using AI00:20:41 Breakdown of Pum's four-week project00:24:18 AI is the future of design00:25:10 Possibilities and creativity that AI allows00:27:03 Use AI as a tool instead of being a slave of AI00:27:26 ClosingEpisode References:Adventures in A-EYE | Campaign SitePum Lefebure | InstagramDesign Army | InstagramDesign Army | Corporate SiteRei Inamoto | InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When creativity works, business impact and returns outsize anything derived from efficiency, according to Tara Tan.On this week's episode, we welcome back Tara Tan, Founder and Managing Partner at Strange Ventures, to hear about her investment experience at IDEO Ventures, qualities that she looks for in company founders as a designer-turned-capitalist, and specific examples of design helping companies succeed.Timestamps:00:00:00 Intro00:01:12 VC Hits and home-runs throughout Tara's career 00:03:23 If a founder doesn't value design00:04:41 Case 1: How design helped shape PillPack00:06:06 Case 2: How River Financial turned to design to discover its users00:08:38 Early stage companies and product-market fit00:10:03 Founders have a personal purpose tied to their business00:10:33 The art and science of finding unicorns00:18:57 Capitalism needs creativity, more than creativity needs capitalism00:19:45 Lightning questions00:23:10 Three takeawaysEpisode References:Tara Tan | The Strange ReviewTara Tan | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creatives and capitalists generally don't mix well in the sense that creatives would spend as much time and money making things, while capitalists prefer to monetize as efficiently as possible. This may be an overgeneralization, but what if this tension between the dichotomy was actually a good thing?On this week's episode, we welcome Tara Tan, Founder and Managing Partner at Strange Ventures, to take a deep dive into the world of venture capital. We'll hear her views on the tension between capitalists and creatives as an investor-turned-designer. The conversation includes specifics about Tara's career, what led her to founding Strange Ventures, and the intimate relationship between design, technology, and business. The conversation wraps up a discussion on how AI can help businesses scale and be more creative.Timestamps:00:00:00 Intro00:03:22 Tara's transition from designer to investor00:11:06 What does a venture capitalist do?00:12:57 Tension between Capitalists and Creatives00:16:14 Advice for all technical and creative founders00:17:41 Business is storytelling with numbers, Design is storytelling with pixels00:19:46 Design discovers, Design distills00:21:48 Human creativity will increasingly come at a premium00:25:26 AI will enable creativity to scale00:30:52 AI provides contextual intelligence as a canvas to work on00:33:14 Product of a creative brainstorm with AI00:38:28 Three takeawaysEpisode References:Tara Tan | The Strange ReviewTara Tan | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rei answers questions on how AI tools, WEB3, and new technologies may affect our professions. Referring to the emergence of photography as another significant moment for the relationship between technology and humans, Rei talks about how technology is an opportunity for new forms of expression.Liya Safina comes on our show with questions as a digital product designer based in Hawaii, and Head of Creative and Innovation at Safina & Shektman, Inc.Episode References:Liya Safina | Online PortfolioLiya Safina | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rei answers questions about personal branding. He shares his observations on the impacts of technology on personal branding, the importance of finding the perfect medium for yourself, and advice on measuring personal performance. Reflecting on years of building and writing, which led to a pivotal publication, Rei also talks about how quality, consistency, and patience are key in creating a personal brand.Liya Safina comes on our show with questions as a digital product designer based in Hawaii, and Head of Creative and Innovation at Safina & Shektman, Inc.Episode References:Liya Safina | Online PortfolioLiya Safina | LinkedInRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Debating in the workplace can be challenging - even personal at times - but a degree of friction is important for creativity to flourish, according to Joel Podolny.On this week's episode, we welcome back Joel Podolny, the CEO and co-founder of Honor Education, to hear about specific episodes and lessons that he's learned from his experience at Apple, the defining line between debate and argument, and what enables a company to be great at executing collective creativity.Joel Podolny is the CEO and co-founder of Honor Education, a technology company focused on higher education and corporate learning. Honor's mission is to create and scale transformational education through collective engagement. Prior to founding Honor, he served as Vice President at Apple and Dean of Apple University, overseeing leadership, management, and culture. He has also served as Dean of the Yale School of Management and held several faculty positions at Stanford Graduate School of Business and Harvard University, authoring or co-authoring over 30 articles and two textbooks. Joel received his BA, MA, and PhD in sociology from Harvard University.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:02:56 Common purpose leads to the best decision00:03:39 Significant decisions at Apple00:06:13 What tipped Steve Jobs over00:07:45 It's about the idea, not who said what00:08:39 Collective Creativity00:10:31 Debate v. Argument00:14:50 Creativity comes with friction00:15:44 About Honor Education00:17:19 Examples of Collective Engagement00:26:12 Lightning Questions00:29:18 Closing and three lessonsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A creative edge is critical for companies and individuals to remain competent and innovative. But what exactly do environments fostering creativity look like, and how should they be designed?On this week's episode, we welcome Joel Podolny, the CEO and co-founder of Honor Education, to share his insights gained from teaching at business school and Apple University throughout his career. He shares his thoughts on what fosters creativity in both academic and corporate settings and outlines three steps to make a company more creative.Joel Podolny is the CEO and co-founder of Honor Education, a technology company focused on higher education and corporate learning. Honor's mission is to create and scale transformational education through collective engagement. Prior to founding Honor, he served as Vice President at Apple and Dean of Apple University, overseeing leadership, management, and culture. He has also served as Dean of the Yale School of Management and held several faculty positions at Stanford Graduate School of Business and Harvard University, authoring or co-authoring over 30 articles and two textbooks. Joel received his BA, MA, and PhD in sociology from Harvard University.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:02:34 Is creativity nurture or nature? How do you promote creativity in the context of education?00:04:15 Creativity is original thought and skillful action 00:07:53 Key learnings about teaching00:09:45 Transformative learning experiences allow students to walk out as another person00:10:51 Classes on what makes “innovation”00:18:10 Diverse views flourish with skillful presentation00:19:33 How can different views be presented in a corporate setting? 00:23:32 Common purpose anchors creativity 00:25:29 Reverence for expertise 00:27:30 Closing and three steps to make a company more creativeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rei answers questions on how to lead groups of people that have different living experiences and cultural backgrounds. He specifies the role that creative leaders play, and shares the importance of finding commonalities while embracing differences between one another in the workplace. As a more general piece of advice at any career stage, Rei then closes the episode with some key traits that one should look for in a leader.Carren O'Keefe comes on our show with questions as she makes her transition to step up as Chief Creative Officer role at Digitas UK and London.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For our first installment of “Ask Me Anything (AMA)”, Rei answers questions on what he believes to be the most important when stepping up to becoming chief creative officer at an agency. He shares past mistakes, what he's learned from these experiences, and detailed steps that he's taken to become a better leader. Carren O'Keefe comes on our show with questions as she makes her transition to step up as Chief Creative Officer role at Digitas UK and London.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creatives are often seen as the crazy ones, and creativity as a nice-to-have in the context of business. But that's not going to be enough for businesses and individuals in an age where creativity may be the only job left for humankind.On this week's episode, we welcome back David Lee, Chief Creative Officer of Squarespace, to hear about the importance of creativity at the adult's table, effective ways to understand a company's value proposition and what it truly cares about, and insights on companies placing ads during the Super Bowl.David Lee is the Chief Creative Officer of Squarespace, leading their award-winning creative team. David has been honored as Brand CCO of The Year by Ad Age in addition to his team becoming Ad Age In-House Agency of the Year. During his time, Squarespace has been honored as the Brand of the Year by the Art Directors Club, and the number one globally awarded in-house agency of the year at the One Club for Creativity. David has won an Emmy Award, been included in the Adweek Creative 100 List and named as one of the Most Creative People in Business by Fast Company. He has also been recognized by the Gold House A100 list, honoring Asian Pacific leaders who made the greatest impact on culture and society. David graduated from the Rhode Island School of Design and currently serves on their Board of Trustees.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:02:06 Defining creativity at the adult's table and what that meant for David00:07:13 Company founders are the answer to what a company cares about00:08:52 Specifics that convinced a new beginning00:10:34 Work and life spaces are the best brand expressions00:19:27 Moments where creativity propelled business at Squarespace00:28:45 Is an ad spot during the Super Bowl worth it for companies?00:36:19 Career questions and a Midlife crisis00:43:55 Lightning Questions00:48:12 Three takeawaysSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.