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In this Artist Episode Paul Kwak, Laryngologist Chats with MTCA Director Charlie Murphy about His musical journey to becoming a laryngologist The importance of vocal technique How to stay vocally healthy throughout the year If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, we welcome Amanda Flynn the Program Head of Musical Theater at Pace University. Amanda Flynn is a former MTCA Vocal Tech Coach and has represented Pace University at MTCA's Junior Intensive for the past two years! Amanda and MTCA Director Charlie Murphy chat about: How Pace supports professional work while still valuing graduation What a NYC “city campus” really means Try not to over-analyzing what happens in the room, focus on doing great work and let the process play out. What does doing an Early Decision Audition mean If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, Kevin Munhall (Broadway's Tootsie) chats with MTCA Director Charlie Murphy about: Build breathing and regulation habits before the stakes are high. Nerves aren't the enemy; what matters is how you perform under pressure, not just in practice. Guardian angels open doors—but progress comes from saying yes, showing up, and putting in the work. Authenticity isn't people-pleasing—it's doing the work your way, even under pressure. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Joseph Domencic the Associate Professor of Musical Theatre and Theatre at Seton Hill University chats with MTCA Director Charlie Murphy about: Seton Hill's superpower: individualized training—using a liberal arts model to tailor each student's path, not force a single mold Why emerging programs can be powerful creative launchpads, offering real mentorship and intentional, student-centered growth Big gratitude for secondary theater teachers who spark confidence early and help young artists build foundations that last far beyond the stage If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, Marcus Crawford Guy a MTCA Song Coach MTCA and from AMC's “Turn: Washington's Spies” chats with MTCA Director Charlie Murphy about: How subtle quirks of timing can quietly reshape your path Learning to trust who you already are at your core Why the specific stories you tell (and choose to perform) reveal more than any list of traits Discovering the mindset and preparation that actually bring out your best work If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-what-is-generative-engine-marketing-sem-gem.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In-Ear Insights. Welcome back. Happy new year. It’s 2026. I have just begun to realize as I was cleaning out my pantry over the holidays, oh yeah, all these things expire in 2026. That’s this year. A lot happened over the holidays. A lot of changes in AI. But one thing that hasn’t happened yet but has been in discussion that I think is—Katie, you wanted to talk about—was SEO for good or ill, sort of centered on this GEO acronym, Generative Engine Optimization, and all of its brethren: AIO and AEO and whatever. SEO’s companion has always been SEM, also known as Pay Per Click marketing, and that has its alphabet soup like rlsa, remarketing lists for search ads, and all these acronyms, part of the paid version of search marketing. Well, Katie, you asked a very relevant… Katie Robbert: …question, which was, when is GEM coming? So as a little plug, I’m doing a Friday session with our good friends over at Marketing Profs on GEO and ROI, which I have to practice saying over and over again so I don’t stumble over it. But basically the idea is what can B2B marketers measure in GEO to demonstrate their return on investment so that they can argue for more budget. And so what we were talking about this morning is that GEO is really just an amped up version of brand search. If you know SEO, brand search is a part of SEO. And so basically it’s like how well recognized is my brand or my influencers or whatever. If I type in Katie Robbert or if I type in Trust Insights, what comes back? And so all of the same tactics that you do for branded search, you do for GEO plus a little bit more. So it’s the same end result, but you need to figure out sort of where all of that fits. So I’ll go over all of that. But it then naturally progressed into the conversation of, well, part of brand search is paid campaigns. You pay money to Google AdWords, if that’s still what it’s called, or whatever ad system you’re using, you put money behind your branded terms so that when someone’s looking for certain things, your name comes up. And I was like, well, that’s the SEM version of SEO. When are we getting the paid version of GEO? So basically GEM, or whatever you would want to call it, the way that I kind of envision it. So right now these systems like ChatGPT and Gemini and Claude, they’re not running ads. They’re making their money from usage. So they’re using tokens, which Chris, you’ve talked about extensively. But I can envision a world where they’re like, okay, here’s the free version of this. But every other query that you run, you get an ad for something, or at the end of every result, you get an ad for something. And so I would not be surprised if that was coming. So that was sort of what I was wondering, what I was thinking. I’m not trying to plant the idea that they should do that. I’m just assuming based on patterns of how these companies operate, they’re looking for the next way to make a revenue stream. So Chris, when I mentioned this to you this morning, I couldn’t see your face, but I assumed that there was an eye roll. So what are your thoughts on GEM? Christopher S. Penn: Here’s what we know. We know that on the back end for all these tools, what they’re doing when they use their web search tools is they’re writing their own web queries. They literally kick off their own web searches, and they do 5, 10, 20, or 100 different searches. This is something that Google calls query fan out. You can actually see this happening behind the scenes. When you use Google, you’ll see it list out summarized in Gemini, for example. You’ll see it in ChatGPT with its sources and stuff. We know—and if you’re using tools like Claude code or Gemini code—you will actually see the searches themselves. It is a very small leap of the imagination to say, okay, what’s really happening is the LLM is just doing searches, which means that the infrastructure exists—which it does for Google Ads—to say, when somebody searches for this set of keywords, show this ad. The difference is that AI searches tend to be eight to 10 words long. When you look at how Claude code does searches, it will say “docker configuration YAML file 2025” as an example of a very long term, or “best hotels under $1,000 Ibiza 2025 travel guide” would be an example of a more generic term that is a very specific, high-intent search phrase that it’s typing in. So for a system like Google to say, “You know what, inside of your search results, when it does query fan out, we’re just going to send a copy of the searches to our existing Google Ad system, and it’s going to spit back, ‘Hey, here’s some ads to go with your AI generated summary.'” I would say initially for marketers, you have to be thinking about how Gemini in particular does query fan out, how it does its own searches. We actually built a tool for this last year for ourselves that can measure how Gemini just does its own searches. We have not published because it’s still got a bunch of rough edges. But once you see those query fan out actions being taken, if you’re a Google Ads person, you can start going, “Huh? I think I need to start making sure my Google Ads have those longer, more detailed, more specific phrases.” Not necessarily because I think any human is going to search for them, but because that’s the way AI is going to search them. I think if you are using systems like ChatGPT, you should be—to the extent that you can, because you can see this in the developer API, not the consumer product, but the developer side on OpenAI’s platform—you can see what it searches for. You should be making notes on that and maybe even going so far as to say, “I’m going to type in, ‘recommend a Boston based AI consulting firm.'” See what ChatGPT does for its searches. And then if you’re the Google Ads manager, guess you better be running those ads. And probably Bing, probably Google. OpenAI said they’re going to build their own ad system—they probably will. But as many folks, including Will Reynolds and Rand Fishkin, have all said, Google still owns 95% of the search market. So if you’re going to put your bets anywhere, bet on the Google Ads system and put your efforts there. Katie Robbert: So it sounds like my theory wasn’t so far fetched this morning to assume that GEM is coming. Christopher S. Penn: Absolutely it’s coming. I mean, everyone and their cousin is burning money running AI, right? It costs so much to do inference. Even Google itself. Yes, they have their own hardware, yes, they have their own data centers and stuff. It still costs them resources to run Gemini, and they have new versions of Gemini out that came out just before the holidays, but still not cheap, and they have to monetize it. And the easiest way to monetize it is to not reinvent the wheel and just tie Gemini’s self-generated searches into Google Ads. Katie Robbert: So, I think one of the questions that people have is, well, do we know what people are searching for? And you mentioned for at least OpenAI, you can see in the developer console what the system searches for, but that’s not what people are searching for. Where do tools like Google Search Console fit in? For someone who doesn’t have the ability to tap into a developer API, could they use something like a Google Search Console as a proxy to at least start refining? I mean, they should be doing this anyway. But for generative AI, for what people are searching for? Because the reason I’m thinking of it is because what the system searches for is not what the person searches for. We still want to be tackling at least 50% of what the person searches for, and then we can start to make assumptions about what the system is going to be searching for. So where does a tool like Google Search Console fit in? Christopher S. Penn: The challenge with the tool, Google Search Console, is that it is reporting on what people type before Gemini rewrites it. So, I would say you could use that in combination with Gemini’s API to say, okay, how would Gemini transform this into a query fan out? Katie Robbert: But that’s my point: what if someone—a small business or just a marketing team that is siloed off from IT—doesn’t have access to tap into the API? Christopher S. Penn: Hire Trust Insights. Katie Robbert: Fair. If you want to do that, you can go to TrustInsights.ai/contact. But in all seriousness, I think we need to be making sure we’re educating appropriately. So yes, obviously the path of least resistance is to tap in the API to see what the system is doing. If that’s not accessible—because it is not accessible to everybody—what can they be doing? Christopher S. Penn: That’s really—it’s a challenging question. I’m not trying to be squirrely on purpose, but knowing how the AI overviews work, Gemini in Google is intercepting the user’s intent and trying to figure out what is the likely intent behind the query. So when you go into your Google search now, you will see a couple of quick results, which is what your Google Search Console will report on. And then you’re going to see all of the AI stuff, and that is the stuff that is much more difficult to predict. So as a very simple example, let me just go ahead and share my screen. For folks who are listening, you can catch us on our YouTube channel at trustinsights.ai/youtube. So I typed in “Python synth ID code,” right, which is a reference to something coding-wise. You can see, here’s the initial search term; this will show up in your Google Search Console. If the user clicks one of the two quick results, then once you get into webguide here, now this is all summarized. This is all written by Gemini. So none of this here is going to show up in Google Search Console. What happened between here and here is that Gemini went and did 80 to 100 different searches to assemble this very nice handy guide, which is completely rewritten. This is not what the original pages say. This is none of the content from these sites. It is what Gemini pulled from and generated on its own. Katie Robbert: So let me ask you this question, and this might be a little kooky, so follow me for a second. So let’s say I don’t have access to the API, so I can’t pull what the system is searching, but I do have access to something like a Google Search Console or I have my keyword list that I optimize for. Could I give Generative AI my keyword list and say, “Hey, these are the keywords or these are the phrases that humans search for. Can you help me transform these into longer-term, longer-tail keywords that a machine would search for?” Is that a process that someone who doesn’t have API access could follow? Christopher S. Penn: Yeah, because that’s exactly what’s going on inside Google software. They basically have, “Here’s the original thing. Determine the intent of the query, and then run 50 to 100 searches, variations of that, and then look at the results and sort of aggregate them, come back with what it came up with.” That’s exactly what’s happening behind the scenes. You could replicate that. It would just be a lot of manual labor. Katie Robbert: But for some, I mean, some people, some companies have to start somewhere, right? I could see—I mean, you’re saying it’s a lot of manual labor—I could even see it as a starting point. Just for simple math, here are the top 10 phrases that Trust Insights wants to rank for. “Hey, Gemini, can you help me determine the intent and give me three variations of each of these phrases that I can then build into my AdWords account?” I feel like that at least gives people a little bit more of a leg up than just waiting to see if anything comes up in search. Christopher S. Penn: Yeah, you absolutely could do that. And that would be a perfectly acceptable way to at least get started. Here’s the other wrinkle: it depends on which model of Gemini. There are three of them that exist. There’s Gemini Pro, which is the heavy duty model that almost never gets used in AI Overview. Does get used to AI mode, but AI Overviews, no. There’s Gemini Flash, and then there’s Gemini Flashlight. One of the things that is a challenge for marketers is to figure out which version Google is going to use and when they swap them in and out based on the difficulty of the query. So if you typed in, “best hotels under $1,000 Ibiza Spain,” right? That’s something that Flashlight is probably going to get because it’s an easy query. It requires no thinking. It can just dump a result very quickly, deliver very high performance, get a good result for the user, and not require a lot of mental benchmarks. On the other hand, if you type something like, “My dog has this weird bump on his leg, what should I do about it?” For a more complex query, it’s probably going to jump to Flash and go into thinking mode so it can generate a more accurate answer. It’s a higher risk query. So one of the things that, if you’re doing that exercise, you would want to test your ideas in both Flashlight and Flash to see how they differ and what results it comes back with for the search terms, because they will be different based on the model. Katie Robbert: But again, you have to start somewhere. It reminds me of when the smart devices all rolled out into the market. So everybody was yelling at their home speakers, which I’m not going to start doing because mine will go off. But from there, we as marketers were learning that people speaking into a voice, if they’re using the voice option on a Google search or if they’re using their smart home devices, they’re speaking in these complete sentences. The way that we had to think about search changed then and there. I feel like these generative AI systems are akin to the voice search, to the smart devices, to using the microphone and yelling into your phone, but coming up with Google results. If you aren’t already doing that, then get in your DeLorean, go back to, what, 2015, and start optimizing for smart devices and voice search. And then you can go ahead and start optimizing for GEO and GEM, because I feel like if you’re not doing that, then you’re at a serious disadvantage. Christopher S. Penn: Yeah, no, you absolutely are. So, I would say if you’re going to start somewhere, start with Gemini Flash. If you know your way around Google’s AI Studio, which is the developer version, that’s the best place to start because the consumer version of the web interface has a lot of extra stuff in it that Google’s back end will not have that the raw Gemini will not have because it slows it down. They build in, for example, a lot of safety stuff into the consumer web interface that is there for a good reason, but the search version of it doesn’t use because it’s a much more constrained use. So I would say start by reading up on how Google does this stuff. Then go into AI Studio, choose Gemini 3 Flash, and start having it generate those longer search queries, and then figure out, okay, is this stuff that we should be putting into our Google Ads as the keyword matches? The other thing is, from an advertising perspective, obviously we know the systems are going to be tailored to extract as much money from you as possible, but that also means having more things that are available as inventory for it to use. So we have been saying for three years now, if you are not creating content for places like YouTube, you have missed the boat. You really need to be doing that now because Google makes it pretty clear you can run ads on multiple parts of their platform. If you have your own content that you can turn into shorts and things, you can repurpose some of that within Google Ads and then help use that as fodder for your ad campaigns. It’s a no-brainer. Katie Robbert: To be clear, we’re talking about the Google ecosystem. Some companies aren’t using that. You can use a Google search engine without being part of the ecosystem. But some companies aren’t using Gemini, therefore they’re not using Developer Studio. If they’re using OpenAI, which is ChatGPT or Claude, or a lot of companies are Microsoft Shops. So a lot of them are using Copilot. I think taking the requirement to tap into the API or Developer Studio out of the conversation, that’s what I’m trying to get at. Not everybody has access to this stuff. So we need to provide those alternate routes, especially for all of our friends who are suffering through Copilot. Christopher S. Penn: Yes. The other thing is, if you haven’t already done this—it’s on the Trust Insights website, it’s in our Inbox Insight section. If you have not already gotten your Google Analytics Explore Dashboard set up to look at where you’re currently getting traffic from generative AI, you need to do that because this is also a good benchmark to say, “Okay, when this ad system rolls out for ChatGPT, for example, should we put money in it for Trust Insights?” The answer is yes, because ChatGPT currently is still the largest direct referrer of traffic to us. You can see in this last 28 days. Now granted this is the holidays, there wasn’t a ton happening, but ChatGPT is still the largest source of AI-generated direct clicked-on stuff to our website. If OpenAI says, “Hey, ads are open,” as we know with all these systems in the initial days, it will probably either be outlandishly expensive or ridiculously cheap. One of the two. If it errs on the ridiculously cheap side, that would be the first system for us to test because we’re already getting traffic from that model. Katie Robbert: So I think the big takeaway in 2026 is what is old is new again. Everyone is going to slap an AI label on it. If you think SEO is dead, if you think search is dead, well, you have another thing coming. If you think SEM is dead, you definitely have another thing coming. The basic tenets of good SEO and SEM are still essential, if not more so, because every conversation you have this year and moving forward, I guarantee, is going to come back to something with generative AI. How do we show up more? How do we measure it? So it really comes down to really smart SEO and SEM and then slapping an AI label on it. Am I wrong? I’m not wrong. So if you know really good SEO, if you know really good SEM, you already have a leg up on your competition. If you’re like, “Oh, I didn’t realize SEO and SEM were important.” Now, like today, no hesitation, now is the time to start getting skilled up on those things. Forget the label, forget GEO, forget GEMs, forget all that stuff. Just do really good intent-based content. Content that’s helpful, content that answers questions. If you have started nowhere and need to start somewhere today, take a look at the questions that your audience is asking about what you do, about what you sell. For example, Chris, a question that we might answer is, “How do I get started with change management?” Or, “How do I get started with good prompt engineering?” We could create a ton of content around that, and that’s going to give us an opportunity to rank, quote, unquote, rank in these systems for that content. Because it will be good, high-quality content that answers questions that might get picked up by some of our peer publications. And that’s how it all gets into it. But that’s a whole other side of the conversation. Christopher S. Penn: It is. It absolutely is. And again, if you would like to have a discussion about getting the more technical stuff implemented, like running query fan out things to see how Gemini rewrites your stuff, and you don’t want to do it yourself, hit us up. We’re more than happy to have the initial conversation and potentially do it for you because that’s what we do. You can always find us at trustinsights.ai/contact. If you have comments or questions—things that you’re thinking about with GEM—hop on our free Slack group. Go to trustinsights.ai/analyticsformarketers, where you and over 4,500 marketers are lamenting these acronyms every single day. Wherever you watch or listen to the show, if there’s a channel you’d rather have it instead, go to trustinsights.ai/tipodcast. You can find us at all the places fine podcasts are served. Happy new year. Happy 2026, and we’ll talk to you on the next one. *** Speaker 3: Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology (MarTech) selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMO or Data Scientist to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights Podcast, the Inbox Insights newsletter, the So What Livestream webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. 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In this College Deep Dive, Bill Digneit the Department Head and Professor of Theatre & Dance at Northern Michigan University chats with MTCA Director Charlie Murphy about: How NMU is a place for adventurers Finding your best fit of school comes clear through auditions and conversations with current students. The benefits and tradeoffs of curricular freedom Entrepreneurial mindset: From unique showcases to transferable BFA skills, Bill models the creative problem-solving artists need today. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Special 2025 Holiday Episode, Charlie discusses his monthly blog post "The Definitive, Ultimate, Universal, Top Ten List of Acting and Musical Theater Colleges" Subjectivity Statistics Personalization If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, Britney Coleman, from the national tour of Company and Beetlejuice, chats with MTCA Director Charlie Murphy about:
In this College Deep Dive, Julio Augustin Matos the Artistic Manager of Musical Theatre at Texas Woman's University chats about MTCA Director Charlie Murphy about: Texas Woman's MT program is a brand-new, forward-looking Bachelor of Music that feels more like a BFA. Emerging programs can be hidden gems — it's all about the right fit, not the label. Seeking students who are strong musicians and passionate, raw talent who haven't always had access. Affordable, supported, and aligned with values of equity + care — including courses like Music & Wellness and Women in Music. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, Emma Flynn, an MTCA Alum and from West End's Clueless chats with MTCA Director Charlie Murphy about: Be yourself, trust your type, and bring your whole person into the room Grieve the setbacks, then release what you can't control Growth > immediacy: you don't need a Day-1 mainstage to thrive; sometimes a “red-shirt year” builds the strongest performers. No school is perfect, but the one you choose becomes yours through the work, the mindset, and the investment you bring If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Ryan Kasparzcak the Head of Montclair's Theatre and Dance and MTCA Director Charlie Murphy discuss: Candid look at their MT program, dance expectations, and admissions approach. Leading with your spark, and aiming for a little better every day. Flexibility within a conservatory-style BFA and how Montclair evaluates auditions. Real talk on waitlists, relationship-building, and navigating this process with clarity and confidence. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, Sara Jean Ford from Broadway's The Phantom of the Opera and MTCA Director Charlie Murphy discuss: Showing colleges “who you are” isn't a gimmick Grow as an artist by letting instead of forcing Diversify your inputs—read plays, watch great work, listen widely Self-discovery is the real audition: knowing what you know, what you want to say, and the stories only you can tell. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Jonathan Shandell and Kathryn Petersen the Co-Program Director of Theater at Arcadia University chat with MTCA Director Charlie Murphy about: Where do you want to live on the Acting to MT spectrum? A reminder that the process isn't so binary! Higher Education is shifting with new “experience-based” learning like study abroad & summer programs. Choose a school that lets you grow and change, not one that boxes you in. Arcadia shows how program continuity and collaboration can make all the difference. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Michael Campayno — Carnegie Mellon grad, former MTCA coach, and now Director of Musical Theatre at Point Park University — joins MTCA Director Charlie Murphy to discuss: How Point Park is shifting its focus and leaning more into acting while honoring its strong dance roots Don't try to get into every school:Be your authentic self so you get into the right school Connection matters: Both your connection to the material and the program's connection to the professional world. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, MTCA Alum and Carnegie Mellon graduate Molly Griggs (John Proctor Is The Villain) joins MTCA Director Charlie Murphy for a conversation about: Does the ease of Zoom make us more connected — or more naive as artists? The power of “I see you” — and learning to say it to ourselves. Be willing to be embarrassed — that's where authenticity begins. Be bold enough to be ugly, and brave enough to be real. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Jennifer Hemphill, the new Music Theater Director at Baldwin Wallace University and Charlie Murphy, Director of MTCA chat about: How Jennifer's leadership is shaping a new chapter in the program's curriculum Faculty checking social media and your digital footprint How BW is focusing on students who value process over product “Match or Beat” mindset — schools want to work with you, not against you. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Episode Website Link Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Joel Ferrell, a Professor of Practice in Theatre and Inaugural Director of the Sexton Institute for Musical Theatre at Southern Methodist University chats with MTCA Director Charlie Murphy. Building a Musical Theater program on top of an already established Acting program The power of chutzpah: cultivating artists who will challenge with a real point of view. Confidence over false humility— being an artist means taking risks and embracing mistakes. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, David Loud, Author of Facing the Music, chats with MTCA Director Charlie Murphy. Tune in for a conversation about careers, detours, and navigating your ever-changing “Point Z.” Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, James Beaudry the Clinical Assistant Professor of Music Theatre, Director of Undergraduate Studies for University At Buffalo's Dept. of Theatre and Dance and MTCA Director Charlie Murphy discuss:
In this Artist Exploration, Conrad Ricamora (How to Get Away with Murder) and MTCA Director Charlie Murphy discuss: From tennis scholarship to stage & screen — mastering the “inner game” of performance Process over product: Walnut Street Theatre + MFA at UT shaped his craft Talent is universal, access is not — driving change through representation Launching The Right To Be There scholarship Reminder: “Feed clean” — protect your mental health from social media toxins If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Tom Delbello the Co-head of Musical Theatre: Head of Production and New Works at Texas State and MTCA Director Charlie Murphy discuss: Shared leadership brings balance and collaboration. Texas State's political climate Affordable tuition + hub auditions = great value Even after an early audition, staying in touch builds relationships. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, comedians Chanel Ali & Sarah Cooper chat with MTCA Director Charlie Murphy about: Comedy, acting & social media: where the lines blur Sarah's “contract with herself” at 16 Chanel on authenticity & true voice Bold risks + following your creative pull Check out Chanel in her off-Broadway debut in Relative Stranger at Soho Playhouse If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive Diane Timmerman Professor of Theatre and Department Chair and MTCA Director Charlie Murphy discuss:
In this Artist Exploration, Gerianne Perez from Broadway's In Transit chat with MTCA Director Charlie about: The importance of staying active + connected with your agent Balancing a side job while pursuing your craft How early exposure in NYC shapes your path Growing authentically + organically to find the right school fit If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this special LIVE podcast episode, MTCA Director Charlie Murphy sits down with MTCA alum Steven Telsey to discuss Steven's journey through the college audition process and beyond—plus, they answer audience questions live during Summer Faculty Masterclass Week! If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Jennifer Engler the Department Chair and Professor of Theatre at Texas Christian University chats with MTCA Director about: University-sized training in a small, close-knit setting just outside Dallas-Fort Wort Access to regional theatre and on-camera work—opportunities on and off campus Showcase options that fit your goals—open or closed And yes… the “Nice” culture is real at TCU. Come listen for yourself. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
Read the blog HERE! If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
Read the blog HERE. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
Read the written blog HERE! If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Summer Break episode, Charlie shares an audio version of his blog post, Hitting Your Home Runs. You can also find the written piece on our website at mtca.com. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Victoria Bussert, Head of Musical Theater Oberlin College chats with MTCA Director Charlie Murphy about: Redefining Training for the Modern Stage: A ground-up program led by a top-tier director, with handpicked faculty at the forefront of the art form. Not just a new program — a transformative relationship. Artist Meets Athlete: Ballet Bootcamp + Football Team Workouts = Olympic mindset for the stage Mindset Over Hype:“Nice” isn't the goal — growth is. We lead with kindness, demand rigor, and believe true training blends heart and discipline. Josh Grisetti TikTok mentioned in the Takeaway If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration Curtis Holland (Broadway's The Great Gatsby) and Director of MTCA, Charlie Murphy discuss;
In this College Deep Dive, MTCA Charlie Murphy chats with Jessica Boevers Bogart and Sydney Morton from University of Michigan. They chat about: Showcase as human-first, not performance-perfect The myth of “best” auditions – it's all about breathing and presence Ego vs. confidence: What happens when you come from a big-name program Working faculty – the pros, cons, and what consistency really means If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, Class of 2025 MTCA Alumni Parent Colleen Kessler and Director of MTCA Charlie Murphy discuss;
In this College Deep Dive, MTCA Director Charlie Murphy sits down with Bradley Willcuts, Associate Professor of Musical Theatre and Choreography at Michigan State University, for a conversation about: Historic campus of Michigan State How an actor first program is looking for you to adjust within the audition The Power of entrepreneurial spirit in theatre Leaning on your community to collaborate and empower If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, MTCA Director Charlie Murphy chats with Built for the Stage Founder, Joe Rosko on: Is it possible to be a D1 Athlete and get a BFA in musical theater? Point of obsession and striving for excellence How to build a business on passions When is it time to pursue other passions? How to delegate tasks If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive MTCA Director, Charlie Murphy, Assistant Professor of Theater, Jacob Ben Widmar and Head of Musical Theater, Danny Gurwin Discuss;
In this Artist Exploration, Isaac Powell and MTCA Director, Charlie Murphy discuss:
In this College Deep Dive, MTCA Director sits down with Jay Berkow, Director of Music Theatre Performance at Western Michigan University, and Joan Herrington, Director of the School of Theatre and Dance at WMU. Together, they explore and discuss:
This week Charlie is SOLO on the Spring Break Pod. Tune in for several takeaways and tidbits! Topics include:
In this special episode, MTCA College Advisor and two-time MTCA parent Amy Breslow joins MTCA Director Charlie Murphy and discusses:
In this College Deep Dive, Matthew Wren Chellis the Associate Professor of Voice and Director of the Musical Theater Program at CU Boulder chats with MTCA Director, Charlie Murphy about
If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, Senior Lecturer of Musical Theater and Dance of University of Florida, Andrew Cao chats with MTCA Director Charlie Murphy about: Getting a built in Masters of Science in Management Benefits of a small class size Can I network to colleges as a high schooler? Getting to know the business of the business If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Artist Exploration, Dan Amboyer from Darren Star's Younger and MTCA Director Charlie Murphy discuss: Mentorship with Carnegie Mellon Classmates Building a sustainable life as an actor Feeding the beast with online and technical consumption How early career experiences can be like Grad School If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this College Deep Dive, David Herendeen the Director of Opera and Musical Theater at Oklahoma City University and MTCA Director Charlie Murphy discuss: How is a BM in Music Theater different from BFA training? Is it valuable to have non-theater majors in your classes? Can I get a minor at OCU? What are the theaters and classroom facilities like? When can I make stylistic choices like riffing in a song? If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Special Episode, Charlie does some "man on the street" style interviews in the MTCA Greenrooms in NYC, Chicago and LA! If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook. Follow Us! Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions) TikTok: @mtcollegeauditions Charlie Murphy:@charmur7 About MTCA: Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit. About Charlie Murphy: Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.nyc], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices