Marketing Mindset Podcast

How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I'm joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who's worked on campaigns spending well into the 7 figures. How to prioritize messaging angles based on impact and audience sizeWhy iterating on “medium performers” can drive more efficient winsHow to balance client expectations for novelty with performance-driven repetitionWhen to double down—and when to kill a conceptThe underrated power of copywriting in creative success We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you're a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist.

How do you scale a brand without losing what made it work in the first place?In this episode of Marketing Mindset, we're joined by Sean Christman, VP of Ops at Cuts Clothing, a brand that's not just riding the DTC wave but defining how to build for the long game.  The 3-part framework Cuts uses to plan product and marketing: Same-to-Same, New-to-Same, and New-to-NewWhy creative, not product, is the most important variable to optimizeHow to align seasonal marketing with customer behavior (and avoid ad fatigue)A simple system to preserve institutional memory and avoid relearning the same lessons Sean unpacks the behind-the-scenes playbook Cuts uses to plan seasonal launches up to a year in advance, while still staying nimble enough to iterate monthly on creative, marketing angles, and positioning.We cover:Whether you're a DTC brand or a performance agency, this conversation is a masterclass in turning operational rigor into repeatable growth.

In this episode of Marketing Mindset, I'm joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands. Why hook rate and CTR don't always predict performanceHis exact reporting structure for tracking new customer growthA scrappy influencer hack that landed his brand in front of A-list celebritiesHow to iterate creative the right way (hint: it's not headline swaps) We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta's definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.

In today's rapidly evolving advertising landscape, the line between media buying and creative strategy is blurring—and agencies that adapt are thriving. On this episode of Marketing Mindset Podcast, Justin and Andrew Buckley from ATTN Agency unpack the critical shift from traditional media buying to data-driven creative strategy. Why successful creative strategists must master both analytics and imagination.How brands can effectively scale creative testing without losing their core messaging.The overlooked power of persona-driven marketing for sustainable growth.What future-focused agencies and brands need to do now to avoid being replaced by AI-driven platforms. We dive deep into:From Black Friday bugs to the future of AI-powered advertising, this episode explores actionable insights to keep you ahead of the curve.

How do you carve out your own space in a saturated wellness market? In this episode of #MarketingMindset, we're joined by Karina, a seasoned media buyer working with Bees & Trees—a premium Manuka honey brand from New Zealand. We dive deep into how to differentiate your product by leaning into authenticity and consumer trust.Discover the strategic power of blending holistic education with genuine brand storytelling to reach customers at exactly the right moment.Featuring:Understanding consumer research for deep market positioningWhy discounts aren't always your best marketing playHow authority figures shape consumer trust—and how to leverage them effectivelyCreative strategies to make your brand stand apart in competitive industriesIf you're looking for actionable insights to grow your brand sustainably by resonating deeply with your audience, tune in!

What if focusing less on revenue and more on authentic relationships actually drove better business results? In this episode of #MarketingMindset, Mack Garrison, co-founder of Dash Studio, shares how genuine community building transformed his animation and motion design business.Mack reveals striking data that 84% of their projects came from personal connections and recommendations, including their biggest client who was referred by a freelancer attending their community festival. We explore how authentic relationship-building transcends traditional networking to create sustainable business growth.Featuring:How community building translates to tangible business resultsCreating internal team culture in a remote work environmentThe financial impact of authentic relationships in creative industriesBalancing commercial work with creative passion projectsPractical strategies for nurturing both internal and external communitiesWhether you're a creative agency, freelancer, or brand marketer, this conversation will reshape how you think about community as a cornerstone of sustainable business growth.Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠Visit our Agency website: ⁠www.brighterclick.com⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't resist.Featuring:The psychology behind why “need” drives purchase decisionsReal-world examples of successful (and unsuccessful) product launchesHow customer research shapes effective product marketing strategiesEthical ways to inspire consumers to shift from "wanting" to "needing" your productWhether you're launching products or refining your marketing strategy, this conversation with Laurier Mandin will help you decode the psychology behind compelling product marketing.Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠Visit our Agency website: ⁠www.brighterclick.com⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/

Ever feel like your creative strategy is just guessing and hoping?In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.Featuring: How to merge brand & performance goals for maximum impact Building a quarterly plan around seasonality, holidays, and your buyers' changing needs Why “one-size-fits-all” creative is dead—and how to segment effectively The power of emotional and psychographic data in modern marketingWhether you're a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.

How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today's software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)Topics Covered:Why product parity means brand is more crucial than everHow to incorporate brand into every piece of your marketingOutbound vs. content: Who wins in the AI era?The new golden rules for building trust, credibility, and authorityDon't miss this deep dive into the bold moves your SaaS brand needs to break through the noise.

In this episode of Marketing Mindset, your host Colby Flood chats with Chris from The Fresh Chile Co. about the organic tactics that fueled a 30,000-member Facebook community and skyrocketed brand loyalty. If you're looking to blend paid and organic marketing with a personal touch, this episode is for you. Tune in to hear: How to leverage founder-led storytelling to forge genuine connections The role of consistent publishing in building an engaged audience Why a dedicated Facebook group can supercharge organic growth Actionable tips for turning user-generated content into repeat sales The “secret sauce” behind The Fresh Chile Co.'s success

The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing. Featuring: Sarah Levinger, host of "Brain Driven Brands" Topics Covered: The rise and fall of UGC Why direct response is losing its edge Gen Z's surprising influence on soft-sell strategies The creative strategist crisis in marketing Don't miss this bold look at what's next in the marketing world.

In this episode of Marketing Mindset, Colby chats with UGC creator Kelly Jensen to explore the dynamics between agencies, brands, and creators. They share their thoughts on the briefing process, usage rights, and best practices for content creation.  Colby gives insights into the challenges of creating effective briefs that give direction without stifling the creator's voice. Kelly shares how too much detail can make content feel overly rehearsed, while no guidance can leave creators guessing about brand expectations. They give tips on achieving the right balance and ensuring content feels more organic for both the brand and the creator. Tune in to learn more about the rapidly evolving UGC landscape, shaped by new FTC rules, technological advancements, and AI. This episode is essential listening for both UGC agency leaders and content creators alike! Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/⁠ Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠ Visit our Agency website: ⁠www.brighterclick.com⁠ Learn more about our creative strategy software: ⁠https://www.dataally.ai/

In this episode of Marketing Mindset, Colby interviews Michael Epstein from Postpilot, diving into the resurgence and strategic role of direct mail in the digital marketing landscape. Michael, a seasoned e-commerce entrepreneur, explains how direct mail offers a distinct advantage, especially as digital ad platforms become more competitive and costly.  Tune in to learn about Postpilot's evolution from a retention-focused tool to a comprehensive prospecting solution. Michael shares how, by leveraging Acquisition AI, Postpilot can identify lookalike audiences and enable brands to send targeted mailers to new potential customers.  Colby and Michael also discuss how direct mail campaigns can be customized and automated, share tips on creative best practices for direct mail, and discuss how brands can strengthen an omnichannel strategy by reaching a broader range of customers and reducing reliance on digital channels. Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠ Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠ Visit our Agency website: ⁠www.brighterclick.com⁠ Learn more about our creative strategy software: ⁠https://www.dataally.ai/

This week on Marketing Mindset, Colby interviews Chris Suglia, an agency owner specializing in white-label paid media services, to discuss a holistic approach to creating and optimizing digital ads. They discuss essential creative tracking metrics, such as hook rate and hold rate, that are valuable for understanding the subtler aspects of audience engagement, particularly for ads that aim to boost brand recognition rather than drive direct conversions. Tune in to hear them share tips about client reporting, including the importance of transparency and customization, and learn how Chris tailors reports and communication based on each client's knowledge and interest, providing detailed dashboards and monthly performance summaries for more sophisticated clients while simplifying metrics for less experienced business owners.  You'll also learn how they educate clients on the role of macroeconomic factors, social platform algorithms, and other external elements that may impact ad performance. Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠ Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠ Visit our Agency website: ⁠www.brighterclick.com⁠ Learn more about our creative strategy software:⁠ https://www.dataally.ai/

In this episode of Marketing Mindset, Colby dives into the world of TikTok Shops with e-commerce veteran Jordan West. With years of experience in building brands and driving growth, Jordan shares insights on why TikTok Shops is becoming a significant focus for online sellers and agencies alike. From his journey in e-commerce to developing his agency and exploring the new frontier of social commerce, Jordan provides actionable steps for brands looking to break into TikTok's dynamic shopping platform. Whether you're curious about the potential of TikTok Shops or looking for strategies to stand out, this episode has something for everyone aiming to expand their digital sales footprint.

In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue.  Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you're selling. He delves into the evolution of targeting as businesses grow, offering insights on the distinction between customer segments and buyer personas. Henrik emphasizes the value of being the best in the world at serving specific market niches and shares lessons on balancing profitability and expansion. They also explore how AI is reshaping industries, offering practical insights on growth strategies, customer targeting, and adapting to the future of work through technology. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ ⁠Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠ Visit our Agency website: ⁠www.brighterclick.com⁠ Learn more about our creative strategy software: https://www.dataally.ai/

In this episode of The Marketing Mindset Podcast, Colby and Charlie explore the intricacies of creative testing and performance analysis in digital advertising. They share their mythos of systematic naming conventions, which Charlie champions as essential for any agency looking to save time and improve performance. Plus, they share their thoughts on understanding ad performance metrics, not just focusing on top performers but also finding potential in medium performers through iteration. They introduce the concept of treating an ad creative as a funnel, where each stage—from initial impressions to the final conversion—should be analyzed to identify bottlenecks. Charlie suggests that focusing on these specific metrics allows for targeted improvements, which can significantly boost overall campaign performance. Tune in to hear their thoughts on how creative strategies can impact average order value (AOV) and why certain messaging approaches can subtly influence consumer behavior to increase spending.

This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integrating them into evergreen campaigns.Throughout the episode, you'll get tips on understanding the relationship between different metrics when evaluating creative performance and learn how to allocate budgets for creative testing without risking too much of the client's budget.Tune in for a deep dive into the nuances of creative testing in media buying, with practical insights for agency owners, media buyers, and creative strategists. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design quality and strategic alignment with the client's brand guidelines. Charlie introduces the idea of a two-stage QC process, where designers focus on the technical aspects of the design while the creative strategist ensures the creative meets performance goals.The conversation also touches on the challenges of client feedback, especially during the first month of a new partnership. You'll get their tips for constructively framing feedback and learn why they caution against vague questions like "Do you like this?"Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of Marketing Mindset, Colby and Charlie continue their creative strategy series by focusing on the process of handing off creative briefs to designers. They explore the importance of communication, particularly when working with new designers, and Charlie shares her experience in developing a shared language with designers and copywriters. Throughout the episode, they give tips on creating a briefing structure that works for your team, discuss why it's so important to have the right people in the right roles, and share how they champion ongoing training to ensure their team members are always equipped to succeed in their respective areas.Tune in to learn how to find a balance between giving designers creative freedom and ensuring they're still aligned with strategic objectives and how to integrate marketing frameworks like "Problem-Agitate-Solution" (PAS) and AIDA (Attention-Interest-Desire-Action) into your creative production.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy. They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares why you shouldn't overload your planning with too many angles, advocating for a focused approach that allows for tweaks and adjustments based on performance.Tune in to get tips on finding a balance between iterating on existing ads and creating new ones and using detailed metrics beyond just the top-line KPIs to make informed decisions. Plus, learn how Colby's agency uses a point system to manage creative deliverables, which helps set clear expectations with clients and allows for a flexible, dynamic approach to creative production. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry argues that understanding both creative and media buying aspects is essential for creating successful ads.During the episode, you'll also learn about aligning incentives between agencies and clients. Barry advocates for performance-based incentive models and introduces his unique offer of creating a "banger ad" for free, with payment based on the ad's performance. He delves into ad optimization strategies, stressing the importance of diagnosing performance issues rather than hastily turning off high-spending ads. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing success, including impressions, brand awareness, and share of voice. Tune in to hear Amy's valuable insights on selecting and maintaining effective relationships with marketing agencies, the importance of experience, cost-effectiveness, and good communication, and the challenges new CMOs face when entering a company, particularly regarding agency churn and the need for rapid performance improvements.This episode offers a wealth of knowledge for marketers and business owners, blending practical insights with strategic advice to navigate the complexities of modern marketing.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides high-quality products and stands for something bigger.Tune in to hear Brad and Colby's thoughts on the future of marketing, particularly the importance of authentic, purpose-driven business models and genuine communication. Brad also explains the rationale behind his B2B sales strategy, including the financial benefits of avoiding outside investors and the ability to make a faster impact. Throughout the episode, you'll also get tips on AI marketing, sustainability and ethics in fashion, strategies for marketing communication, and so much more!Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of Marketing Mindset, Charlie and Colby continue their discussion about building and executing a high-level creative strategy process. They dive into the most essential elements of their process, from an extensive research phase to how they present their findings to clients and get actionable feedback.  During the episode, you'll learn how to create a 90-day creative strategy plan, hear Colby's thoughts on why customization and flexibility are so important within a strategy process, and get Charlie's tips for translating research insights into strategic creative briefs. Plus, when you tune in, you'll also learn their unique methods of gathering and measuring data from ad performance, how they use tools like ChatGPT to assist in data analysis, and how Reddit and Quora help them gain deeper insights into industry language and customer sentiments.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of The Marketing Mindset Podcast, Colby talks to Asaf Wolff, Senior Vice President of Growth and Experience at University of the People, the world's first non-profit, tuition-free, online, American-accredited university. Asaf explains how the university aims to eliminate barriers to higher education by providing accessible, high-quality education to students from various backgrounds, including those in underprivileged regions or facing cultural restrictions.The episode delves into how UoPeople expanded from 100 students to 140,000, and the strategies employed to manage this growth. Asaf discusses the importance of hiring for talent and skills, highlighting the shift from generalists to specialists as the university scaled. The conversation also touches on the balance between in-house hiring and collaborating with external agencies, particularly pro bono partnerships.Tune in to hear Asaf discuss the critical role of communication skills in a diverse team, the balance between macro and micro management styles, and the impact of AI on marketing and education.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of The Marketing Mindset Podcast, Colby and Charlie have an exciting conversation with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work, the complexities of resource management, and the importance of flexibility and consistency when deciding on creative solutions. Deena outlines several red flags to watch out for when hiring agencies and provides helpful tips for building effective onboarding processes, drawing on her years of experience with brands like True Classic and Columbia Records.Tune in to hear Deena share her insights into the challenges of hiring a project manager without experience in creative roles and discuss the importance of having a flexible yet structured approach to accommodating client requests without derailing the project.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of Marketing Mindset, Colby talks to Magnet Monster CEO Wiehan Britz about email marketing strategies for eCommerce brands, gaining UGC from customers, and more. Focusing on retention and driving growth, they discuss how different marketing tools and techniques can be adapted to suit businesses at various revenue stages—from startups to large enterprises. Wiehan discusses the strategic use of data to personalize marketing efforts, the integration of traditional marketing methods like direct mail alongside digital strategies, and the critical role of user-generated content in building trust and authenticity.Tune in for tips on leveraging subscription models and loyalty programs to enhance customer retention, email list segmentation strategies, and more. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of the Marketing Mindset podcast, Colby and Charlie dive into the nuances of developing and implementing high-level creative strategies within their agency. They discuss the critical phases of client onboarding, emphasizing the importance of clear communication and setting realistic expectations from the sales process to the delivery of creative services.During their discussion, they stress the importance of adapting their approach to meet each client's specific needs and give tips on using automation tools to enhance communication and maintain client engagement throughout the process.Tune in to gain insights into the operational strategies that lead to successful client relationships and effective creative strategy development with tips that will help enforce clear communication, a simplified feedback process, and a successful client relationship!Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In the second part of, "Building a Network of UGC Creators”, Colby and Charlie dive even deeper into the intricacies of content creation and management. They share how they refined their UGC template to elevate its effectiveness, share strategies for selecting UGC creators based on client needs, and emphasize the importance of aligning creator demographics and styles with the target audience of the brand they represent.Tune in to learn why they feel data-driven insights from tools like Google Analytics and social media advertising accounts are so important to accurately identify the right demographics, and pick up tips for involving clients in the content approval process to guarantee alignment and satisfaction when you deliver creatives. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and balancing them against creative aspirations.Tune in to learn tips to align your marketing messages with your target audience's psychological needs and expectations, how to use shorthand in briefs to streamline communication within creative teams, and much more!Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

On this week's episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator output with brand expectations, managing usage rights, and ensuring content quality. Tune in to hear their strategic approach to maximizing the effectiveness of UGC partnerships, such as leveraging detailed content briefs and maintaining open communication for feedback and adjustments.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and strategic process development.Throughout their conversation, they explore a variety of sales methodologies, and Nema emphasizes the importance of personalizing sales approaches in a market trending towards automation and generic solutions. They also discuss the critical role of upfront contracts in setting clear expectations and fostering reliable client relationships.Tune in to gain insights into adapting sales strategies to meet diverse client needs and business objectives and understand the strategic decisions behind free versus paid offerings in sales processes.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they've racked up more than 200 million views on TikTok!During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. They also discuss their strategic use of celebrity endorsements, methods for mass market expansion, and how they use technology to enhance customer engagement. Tune in to gain invaluable insights on leveraging seasonal trends, capitalizing on celebrity influence, and using downtime to prepare for business peaks!Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That's why this week's episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click's Creative Strategist, Charlie Sargeant, Colby discusses his approach to hiring, how to find candidates who are passionate about the jobs they're applying for, what skills are essential for team success, and why finding the right team leader is so important.Tune in to learn what they look for in interview candidates (and which traits impress them the most!), how their unique approach to trial projects helps ensure that they're hiring the right people, and how they use onboarding and 90-day probation period to ensure that new hires are right for the team. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click's Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they've learned while hiring. Managing a team that includes sales, strategy, copywriting, design, media buying, and operations, Colby and Charlie have a wealth of knowledge and experience to share about hiring, team management, and agency growth.Tune in to learn how they've navigated growth in a remote agency space, past mistakes they've made throughout the hiring process (and how they're course-correcting now!), why proactivity is so important, and the most essential tips they have for team-building and creative productivity. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/

Join us for another exciting episode of The Marketing Mindset Podcast as we delve into the fascinating world of fashion entrepreneurship with Tibi founder Amy Smilovic. With a relentless entrepreneurial spirit, Amy shares stories, tips, and marketing advice for aspiring founders and business owners. Throughout the episode, Amy gives insights into building a successful fashion brand over the past 27 years, cultivating a community of creative pragmatists, and why embracing authenticity and personal style has been essential to her success. Amy's journey is a testament to the power of forging your own path in any industry.Tune in as we explore Amy's unconventional approach to entrepreneurship and the secrets behind Tibi's enduring success.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Prepare for an enlightening episode of The Marketing Mindset Podcast, as we're joined by John Morris, Executive Director of Brand at Club Colors.John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy in shaping brand narratives.We discuss the nuances between marketing and branding, common fears surrounding employee personal branding on social media, and practical strategies for maintaining brand consistency while empowering individuals to become brand ambassadors.Press play to uncover the secrets to establishing thought leadership using long-form and short-form content nurturing authentic brand experiences, and harnessing the power of organic content to connect with your audience on a deeper level.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Tune into this knowledge-packed episode of The Marketing Mindset Podcast as we sit down with Brad Farrell, the Chief Marketing Officer at Beekman 1802. Brad's team has become renowned for its innovative approach to marketing and branding, and now he's sharing tips and tricks from his rich marketing and leadership background.During our conversation, Brad gives invaluable insights into the importance of collaborative branding. He shares how creativity, disruption, and unexpected collaborations have been so integral to driving brand success throughout his career – helping take some huge brands to brand-new heights.Tune in as we explore the intersection of creativity and strategy and share tips about how to infuse your collaborations with authenticity and fun to resonate with your audience.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Join us for a special episode of The Marketing Mindset Podcast as we sit down with Ben Yahalom, President of the iconic menswear brand True Classic. With over eight years of experience in performance marketing and business growth consulting, Ben has played a pivotal role in propelling True Classic to remarkable success, achieving 9 figures in just two years.Drawing on his experience working at Meta (formerly Facebook) and his current role at True Classic, Ben is sharing practical strategies for scaling businesses and driving profitability. You'll get valuable insights to accelerate business growth, enhance performance marketing, and foster a culture of continuous improvement. Tune in to hear Ben's advice for aspiring entrepreneurs, why he loves the RACI model for navigating business, and the secrets behind True Classic's rapid rise to success.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

This week on Marketing Mindset, we're joined by Billy Thompson, President and Founder of the Thompson Tee. As seen on Shark Tank and in SHAPE Magazine, the Thompson Tee is a patented undershirt with innovative Hydro-Shield Sweatproof Technology. During our conversation, Thompson shares insights from his entrepreneurial journey, emphasizing the importance of a customer-centric approach and a long-term vision in building a successful brand. We discuss how he got his business off the ground, the strategies he used to scale it, and advice he'd give fellow entrepreneurs. He touches on the importance of PR and influencer marketing to amplify brand visibility, how to fuse strategic vision with effective salesmanship, and so much more. Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

In this powerful episode of The Marketing Mindset Podcast, we chat with Krish Himmatramka, founder of Do Amore, a jewelry company specializing in ethically sourced engagement rings and wedding bands.Krish is a visionary entrepreneur driven by a deep commitment to ethical and sustainable practices in the jewelry industry. Inspired by his journey seeking conflict-free diamonds for his engagement ring, Krish embarked on a mission to revolutionize how diamonds are sourced and mined. You may even recognize Krish from his appearance on Shark Tank! During the episode, we dive into the importance of long-term strategic planning, building your marketing around powerful storytelling, and how to sustain a loyal customer base that will keep your business profitable.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

In this insightful episode of Marketing Mindset, we're joined by Meghan Fabulous, a fashion innovator renowned for her distinctive approach to design. Hailing from Southern California, Meghan founded her first company at just 26, setting the stage for a meteoric rise to success in the industry.Having her designs worn by Hollywood heavyweights, including Angelina Jolie, Britney Spears, Paris Hilton, and Sharon Stone, Meghan credits her success to one thing: authenticity. During our conversation, she shares insights into the importance of infusing brands with a genuine personality and finding ways to differentiate yourself in a saturated market. Meghan also discusses the evolving landscape of marketing roles, highlighting the potential for professionals to cultivate meaningful connections with consumers.Tune in to hear about Meghan's incredible journey and get valuable insights into how tapping into your authenticity (and creativity!) can shape successful marketing strategies for any brand.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Join us in this insightful episode as we delve into the world of team building with expert Greg Lambert. In our conversation, Greg shares his extensive experience and wisdom on:The key principles of assembling and nurturing high-performing teams.Strategies for effective hiring and the importance of mentorship.His unique approach to leadership that fosters collaboration and innovation.Greg's insights offer invaluable lessons for anyone looking to enhance team dynamics and drive organizational success. Whether you're a seasoned leader or aspiring to manage a team, this episode is packed with practical advice and inspiring stories from Greg's journey in mastering the art of team building.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Welcome to a special episode where we meet Jay Davis, the innovator behind Pillow Cube. In this episode, Jay shares:His journey from concept to creation.Challenges in bringing a disruptive product to market.The strategies he used to market a disruptive product. Join us for an inspiring tale of transforming a new idea into a groundbreaking product.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Join us in this episode as we explore the art of brand partnerships with marketing expert Maya Yearwood. Maya shares her insights on:Building successful brand collaborations.The role of storytelling and data in brand perception.Strategies for creating impactful brand relationships.This episode is a valuable resource for anyone looking to blend creativity with strategic thinking in marketing.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

In this episode of the Marketing Mindset podcast, we sit down with Manuel Kopp, the founder of Gris Petalo, a thriving e-commerce brand. Join us as he shares his entrepreneurial journey, highlighting the pivotal role of content in achieving remarkable growth. We'll also dive deep into his strategies for content creation and paid social advertising.During our discussion, Manuel walks us through the remarkable growth story behind Gris Petalo, shedding light on his current approach to paid acquisition channels, with a specific focus on Facebook ads. He provides valuable insights into what's currently working, what's not, and his vision for the future of these channels.One key takeaway from this episode is Manuel's mantra: "If you wouldn't consider taking a screenshot or saving the ad, don't even worry about making it." This principle reflects his commitment to crafting engaging and memorable content that resonates with the audience.If you're an e-commerce entrepreneur looking to scale your brand and navigate the world of paid acquisition and content marketing, this episode is a must-listen. Manuel's expertise and innovative strategies will equip you with actionable insights to drive growth and succeed in the competitive e-commerce landscape.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

In this compelling episode of the Marketing Mindset podcast, we're joined by Will Carius, a savvy entrepreneur who has harnessed the power of Reddit to both build a thriving online community and drive substantial sales for his brand.Will takes us on a journey through the intricacies of leveraging Reddit, sharing his insights on how he engaged with the platform's diverse user base to foster a dedicated community around his niche. He delves into the nuances of identifying the right subreddits, crafting authentic content, and nurturing meaningful discussions that resonate with Reddit's unique culture.Tune in now and unlock the potential of Reddit for your brand, as we dive deep into the world of community building and sales generation with Will Carius.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

In this episode of the Marketing Mindset podcast, we sit down with Dan Gray, the founder of Vendry, an innovative platform that simplifies the process of hiring agencies for your business. Join us as Dan shares his expertise on best practices for selecting the right agency partner and how Vendry is transforming the way businesses find and collaborate with agencies.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

Welcome to another insightful episode of the Marketing Mindset podcast. In this edition, we have the pleasure of hosting Chase Mohseni, a seasoned expert in the field of eCommerce SaaS marketing. Join us as Chase unveils the transformative power of heatmaps in driving profitable growth for businesses.Chase Mohseni walks us through the fascinating world of heatmaps and their crucial role in optimizing websites and digital assets. Discover how heatmaps provide valuable insights into user behavior, allowing businesses to make informed decisions about their online presence.Whether you're a marketer, a web developer, or a business owner seeking data-driven solutions, this episode provides valuable insights into harnessing the full potential of heatmaps for profitable growth. Tune in now and learn from Chase Mohseni how to transform your digital strategies using the power of heatmaps.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

In this insightful episode of the Marketing Mindset podcast, we have the privilege of sitting down with Jordan Cohen, the VP of Partnerships at Momentous. Join us as we delve deep into the world of brand partnerships and discover the strategies and secrets to building impactful relationships.Jordan, a seasoned expert in the field, shares his invaluable insights on leveraging partnerships effectively to grow a direct-to-consumer (DTC) brand. We explore the various aspects of forging successful collaborations, from identifying the right partners to nurturing long-lasting connections.Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers a wealth of knowledge to help you harness the power of brand partnerships to propel your DTC brand to new heights. Tune in now to gain actionable insights from Jordan Cohen and unlock the potential of strategic collaborations for your business.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/