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Hosted by sarah levinger
3 episodes with sarah levinger
2 episodes with sarah levinger
2 episodes with sarah levinger
If you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we talked about research insights, trend spotting, how A.I. can distort your research analysis, and how to make your copy more persuasive. Click the play button below, or scroll down for a full transcript. Stuff to check out: Sarah's Community Tether Insights The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Can psychology help you capture and hold the attention of your readers… then sell more of your products to your customers? This is The Copywriter Club Podcast. On last week's episode of the podcast, we talked about buyer psychology and how to use it to sell your products and services. It's a great interview and I recommend you don't miss it. This week's episode is a kind of part 2 to that interview. In addition to specific persuasion techniques, today we're going to go deep on research and discovering insights that a good copywriter can build a sales argument. If you want to use the techniques we talked about last week, what we talk about in this interview will give you the baseline insights to make them so much more effective. My guest today is Sarah Levinger, founder of Tether, a research insights platform that helps uncover emotional, behavioral, and identity-driven insights so marketers can connect on a deeper, more human level with their customers. And she uses A.I. to augment the process. Sarah walks through the process and framework she created for finding the kinds of insights that resonates with customers. She categorizes comments and research data by emotion, which leads to a better set of avatars and marketing ideas based on emotion rather than taglines or words that get a little tired as prospects see them over and over in your ads and other marketing. Then Sarah goes even deeper than feelings to uncover beliefs—she talks about why in this interview. I think you're going to like what she has to share about that. Sarah also mentioned something about A.I. that I hadn't considered before that kind of shifted the way I'm thinking about using tools like Claude and ChatGPT to analyze data. If you don't understand this change, if you use A.I. in your research or analysis process, your copy will probably not connect as well you expect. Before we get to my interview with Sarah, this episode is brought to you by The Copywriter Underground. If you haven't jumped in to see what the Underground includes, now is the time. It's guaranteed, which means you can join and if you don't find the resources you need to grow your business, just let us know and we'll refund your money. The Underground includes more than 70 different workshops—and accompanying playbooks to help you gain the skills and strategies you need to build your business. This week we're adding another expert workshop all about how to create the perfect for you copywriter website. If your website doesn't stand out or doesn't help you land clients, you'll definitely want to join us. The Playbooks make it easy to find quick solutions to the challenges you face in your business everything from finding clients, conducting sales calls, using A.I., building authority on LinkedIn or YouTube or Pinterest, and dozens of other workshops. You also get dozens of templates including a legal agreement you can use with your clients, monthly coaching, regular copy and funnel critiques, and more. You can learn more and join today by visiting thecopywriterclub.com/tcu. And now, my interview with Sarah Levinger… Thanks to Sarah for walking through her research and analysis process, how she uses—and doesn't use—A.I., and we can all get better at spotting changes in trends before they happen. If you're not already on Sarah's newsletter, you definitely should be.
Dive into strategies on how to navigate the rising costs of Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives. Listeners also get practical tips on monitoring key performance metrics and a chance to access valuable freebies to enhance their e-commerce marketing efforts. The episode wraps up with a reminder to subscribe, leave a review, and consider booking a strategy call for personalized guidance.01:17 Strategies to Combat Rising Ad Costs01:31 Phoenix on Data and Tracking01:39 Sarah on Psychological Driven Creative01:46 Jessie on Media Buying Process02:36 Jessie's Background and Experience03:23 Key Metrics to Monitor06:26 Improving Ad Efficiency10:59 Campaign Structure and Setup15:47 Phoenix on Attribution Models16:07 Understanding Attribution16:57 First Click vs. Last Click Attribution18:33 Linear Attribution19:38 Full Impact Attribution21:28 Lighthouse Optimization Model23:38 Click vs. View Attribution25:25 Third Party vs. First Party Data27:05 Unlocking First Party Data28:29 The Power of Attribution in Advertising29:48 Understanding Customer Journeys and Creative Strategies32:37 The Importance of Identity in Creative Advertising37:32 Effective Creative Testing and Ad Strategies44:16 Navigating Health and Wellness Advertising Challenges47:17 Q&A: Creative Testing and Account Structuring54:00 Freebies and Final Thoughts
Today's episode was recorded last year, but the insights are timeless. Burger King and McDonald's. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust with consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah is giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
00:00 Introduction02:55 Understanding Customer Avatars and Personas06:02 Defining Customer Profiles and Their Importance08:53 The Role of Customer Names in Marketing12:09 Discovering Customer Avatars Through Observation15:00 The Complexity of Customer Archetypes18:08 Balancing Brand and Growth Marketing20:57 Identifying Customer Identities23:49 Leveraging Subconscious Data for Marketing33:11 Innovative Survey Techniques38:13 Understanding Customer Bias44:02 The Importance of Identity in Marketing49:16 Emotional Triggers in Consumer Behavior55:20 Cultural Influence on Consumer Choices01:00:43 The Role of Reach in Shaping MarketsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Ever feel like your creative strategy is just guessing and hoping?In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.Featuring: How to merge brand & performance goals for maximum impact Building a quarterly plan around seasonality, holidays, and your buyers' changing needs Why “one-size-fits-all” creative is dead—and how to segment effectively The power of emotional and psychographic data in modern marketingWhether you're a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing. Featuring: Sarah Levinger, host of "Brain Driven Brands" Topics Covered: The rise and fall of UGC Why direct response is losing its edge Gen Z's surprising influence on soft-sell strategies The creative strategist crisis in marketing Don't miss this bold look at what's next in the marketing world.
Sarah Levinger spends most of her time thinking about what people REALLY want. Then she makes ads that talk about that. Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what's really motivating their customers, then build their brand and advertising to communicate about those things effectively. Learn that, she says, and your creative will reach whole new levels of performance. EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morestaffing.co/af. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. THE BEST MEDIA BUYING TRAINING ON THE INTERNET: Get a free coaching call when you sign up for ADmission here: https://bit.ly/3x99lip AFP EPISODES REFERENCED IN THIS EPISODE: "How Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)" (Apple; Spotify) "10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)" (Apple; Spotify) "The 3 Stages Of Facebook Ads Growth" (Apple; Spotify) ALSO REFERENCED IN THIS EPISODE X Thread With Me, Sarah, & Nate Lagos Will Leach's "Marketing To Mindstates" Book Thomas McKinley's site & newsletter: ariyh.com FOLLOW UP WITH SARAH Follow Sarah On X: @sarahlevinger Work With Sarah: www.sarahlevinger.co FOLLOW UP WITH ANDREW Follow Andrew on X: @andrewjfaris Email Andrew: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com
Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journey—starting from manual tasks to utilizing cutting-edge AI models—that has helped major brands like Hexclad, Fabletics, and Avi thrive.Jess and Sarah discuss the importance of understanding consumer behavior, leveraging psychology in marketing, and the challenges of achieving personalized marketing at scale. The conversation is a must-listen for anyone aiming to enhance their marketing strategies and consumer experiences.Don't miss this insightful episode for anyone looking to transform their marketing strategies, leverage psychological insights, and truly understand their customers.—----------------------------------------------------------------
Which ad type has the ability to increase CVR and drop price sensitivity by up to 80%? In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience. We also cover: Why Original Grain's UGC flopped (and why you should maybe lean away from UGC). Costly signaling, what it is, and why it's critical for your brand to know. The best hot take on the internet right now…cheap content gets cheap attention! STUDY SOURCE: https://tips.ariyh.com/p/when-to-use-video Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf
Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah's giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and balancing them against creative aspirations.Tune in to learn tips to align your marketing messages with your target audience's psychological needs and expectations, how to use shorthand in briefs to streamline communication within creative teams, and much more!Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Learn about our marketing agency: https://www.brighterclick.com/
To start our 4th year of this amazing weekly show we kick it off with a true “mind blowing” guest, Sarah Levinger! She will make you really think about how you go to market, how you advertise, how you build your audience! Not to mention the fun stories of how brands got cool, created that magic, like Stanley. So many techniques are revealed in this episode that you can use right away! We play “What's That Keyword?” Join Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh! QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Sarah Levinger LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Sarah's Webstie: https://www.sarahlevinger.co HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience. She might also be a lunatic, in the most wonderful way. Big shout out to our special guest co-host on this episode, Ashely. Key Takeaways Understanding generational slang helps create relatable content Select specific AI tools with an understanding of capabilities for marketing efficiency Target different customer segments with offers that make trying your product easy --- Support this podcast: https://podcasters.spotify.com/pod/show/buildit/support
Sarah Levinger is a creative strategist, Forbes-featured consumer behavior analyst, and performance creative consultant. Having spent 10 years studying the human mind, consumer psychology, economics, and behavior science, she helps DTC brands increase paid advertising ROI using psychology-based creative. Previously, Sarah built and managed a marketing agency, where she developed social media and marketing strategies for small businesses, multilevel startups, and community associations. In this episode… While many marketers optimize their ads for technicalities, neuroscientific research shows that 95% of daily decisions are made from the subconscious mind, so ads must influence emotional decision-making. How can you leverage basic psychology principles to customize your ads for the consumer experience? Rather than solely relying on demographic information to develop your ads, creative psychology integrator Sarah Levinger says to collect experiential and psychographic information about your target customer. This includes psychological fears and emotions surrounding a core issue. Sarah recommends gathering this information through a natural language processing (NLP) report, which identifies key emotional motivators. You can then incorporate these fundamental human experiences into your ads through humor and intentional language. In this installment of the Up Arrow Podcast, William Harris interviews creative strategist Sarah Levinger about implementing psychology into advertising and marketing. Sarah explains the importance of intentional ad designs, why influencing consumers' emotions can cross a line, and how to leverage AI to tap into human psychology.
Sometimes, the best way to encourage users to buy is to associate yourself with another brand. While it seems counterintuitive, Sarah Levinger is here to unpack the reasons why anchoring is such a valuable tool to build trust in consumers. Discover the power of psychology, emotions, and social proof and how you can utilize it to turbo-charge your ad appeal. Sarah shares her insights on leveraging psychology biases and incorporating them into ad creative to make your campaigns more successful. From pricing psychology to social proof and emotional appeal, Sarah reveals the key strategies that can help brands win in the competitive marketing landscape and create more compelling ads. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode!Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!
In this captivating episode of the Marketing Mindset podcast, we sit down with Sarah Levinger, a renowned expert in creative strategy, to delve into the world of innovative marketing approaches.Sarah sheds light on the concept of creative strategy, addressing why so few marketers truly grasp its essence and the common misconceptions surrounding it. As the holiday season approaches, Sarah shares invaluable insights into consumer psychology shifts, particularly in preparation for Black Friday and Cyber Monday (BFCM). Gain a deeper understanding of the evolving consumer mindset and leverage this knowledge to optimize your BFCM strategies for maximum impact.Whether you're a marketer looking to enhance your creative strategy skills, a business owner seeking innovative marketing approaches, or simply curious about the intersection of consumer psychology and marketing trends, this episode is a goldmine of actionable insights.Tune in now to join Sarah Levinger and unlock the power of creative strategy to propel your marketing efforts to new heights of success.Sign up for Sarah's Newsletter: https://bit.ly/3qIgvqIConnect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/
As marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think.In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher click-through rate, and the right questions to ask in your post-purchase survey.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUnderstand the data and the emotions that people use to purchase and apply them to your ads to get better results.Place a review tool on your website that will gather photos along with reviews.Performance comes down to understanding platform psychology. The most important part of your ad should be placed in the lower right corner.Understand color psychology. Don't use your brand colors if it blends with the platform color.Images get people to stop and text gets people to stay.How you ask questions will change the answer that comes back.Recommended Podcast:The Brainy Business https://thebrainybusiness.com/podcast/Today's Guest:Sarah Levinger has been in marketing for about 14 years. She's currently a consumer behavior analyst, creative strategist, and performance creative consultant. Connect and learn more about Sarah Levinger and KnoCommerce here: Website: https://knocommerce.com/LinkedIn: https://www.linkedin.com/in/sarahlevinger/Twitter: https://twitter.com/SarahLevingerYouTube: https://www.youtube.com/channel/UCDaXYB8t_FD6TSi3c7y5qygThis episode's sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you're advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta: https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
In this episode of Marketing Mindset, we sit down with Sarah Levinger, a renowned consumer behavior analyst, creative strategist, and brand performance consultant. With her wealth of experience helping e-commerce brands drive growth and profitability, Sarah shares her expert insights on the tools and strategies for gathering valuable consumer information.In this episode, Sarah dives deep into: Consumer psychology and the importance of gathering insights. Key tools and strategies for collecting valuable insightsPractical tips for leveraging this information to improve your marketing messaging and product offerings. Real-world examples of how businesses have successfully leveraged this information to drive growth and profitability.Whether you're an e-commerce business looking to improve your marketing strategy, or a marketing professional seeking to stay ahead of the curve, this episode is a must-listen. Tune in now to learn from one of the brightest minds in the industry!Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/
Today we're talking to Sarah Levinger, Co-Founder of HG Performance Creative about how some simple quick changes in your advertising can drive large bumps in conversions and sales. Sarah takes us through how she uses psychology based ads to help customers find and ultimately buy from your brand. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube >> Learn more about your ad choices. Visit megaphone.fm/adchoices
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Sarah Levinger joins Rabah and Ash to break down holiday spending, new year trends, and consumer economy.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Paul Rafaelson break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger and Caleb Polley break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.In this episode your host Sarah Levinger along with Caleb Polley break down key DTC trends from the perspective of a creative strategist.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.Sarah Levinger breaks down ad trends with Katherine McKee.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.Sarah Levinger breaks down ad trends with Katherine McKee.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.
Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.Sarah Levinger breaks down ad trends with Katherine McKee.Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.Mentioned in this episode:Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger and Nicole Crowell break down the landing page from The Farmers Dog. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger breaks down static image ads and the creative choices in simple but high converting ads. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist along with Nicole, a seasoned ad buyer. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) What can this https://twitter.com/CarlWeische/status/1540397613903761410 (example) teach us about conversion rate optimization? You can't hack your way to conversion rate optimization. Flip the script - sometimes the best CRO is done by simply changing the order of things. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) What's the biggest lift you've seen from a small CRO change? This https://twitter.com/CarlWeische/status/1542146385910415361 (example) shows how small changes that activate dopamine can make a big difference. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah and Carl https://twitter.com/CarlWeische/status/1569003611115462660 (break down this tweet), and the keys to increasing your conversion rates 8.21% and it all starts with increasing the amount of trust. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) This was originally posted to YouTube, do you like the audio only version? Let me know! I'm going to show you the exact process I use to generate an entire customer profile based on psychographic markers, not demographic ones. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Sarah focuses on how brands can use psychology to make creative that converts. Your customers are all human. You are a human who sells stuff to other humans. In this episode we learn a framework to hack your customers brain to improve your creative effectiveness. In a world where consumer attention is becoming increasingly difficult to attract using psychology backed techniques could give you the edge. A big thank you to our sponsors:Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/
Creative Strategist and Performance Creative Consultant, Sarah Levinger, stops by to discuss how to create effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs. At the age of 22, Sarah successfully built and managed her own marketing agency, where she developed social media and marketing strategies for local small businesses, multi-level startups, and community associations. As her company grew, she began to see a large disconnect between the brands she was working with and the customers they served. Her search for a better way to communicate led her to a 10-year study of the human mind, consumer psychology, economics, and behavior science. She now uses what she's learned over the past 10 years to help her clients break through their communication barriers with their customers, and increase their advertising ROI. If you'd like to connect with Sarah, don't hesitate to reach out to her through her socials: Website: https://www.hgperformancecreative.com/ Twitter: https://twitter.com/SarahLevinger LinkedIn: https://www.linkedin.com/in/sarahlevinger ------------------------ The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital. Cohley's website: https://www.cohley.com/ Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Abir Syed is a DTC CPA who was VP Finance at a startup where he and his team raised over $50M. They ended up acquiring an ecom brand which Abir stepped in to run and he fell in love with everything ecom and marketing. Now he runs an ecom consulting firm where we help brands with accounting, marketing, and Amazon strategy. In this episode, he breaks down what more DTC brands need to understand from an accounting perspectic. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. https://twitter.com/AlexaKilroy (Find her on Twitter). What is the new Fin Hub? Other Triple Whale products including creative cockpit and affluencer hub. Upcoming API access, products, and Amazon analytics. Ideal Triple Whale Customers and who gets the most value out of the platform, not charging by seat, charges by brand account. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. https://twitter.com/AlexaKilroy (Find her on Twitter). Brand is how someone perceives your company. It goes through the product and the language used in the software, to how the customers Working on project based sprints to keep everything aligned vs being reactive. Building out a brand personality around a product that doesn't have a lot of animation around it. Data driven approach to brand building, and the power of talking to customers. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. https://twitter.com/AlexaKilroy (Find her on Twitter). Going to school for teaching, and pivoting her career from education to ed-tech. Her first role was talking to customers to win them back. Moving through various ecommerce companies, and finally moved to Triple Whale. How does the background of being a teacher and talking to customers brought her where she is and helped with the high level strategy, as well as execution. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Danavir Sarria, https://twitter.com/danavirsarria (@danavirsarri)a is back, reviewing BFCM emails with Sarah. Beautifully designed email, clearly articulates that it's a Cyber Monday sales email They make multiple offers, something that is hard to execute Great use of fonts and graphic design to make it easy to skim and read at a distance (or on your phone without your contacts in). Make promotions clearer to understand, especially if some promotions are add ons or enter to win. Bad promotions will create headaches for your CX team. Too many capital letters for paragraph text makes it hard to read, and understand. Now is the time to give value to loyal followers (not awareness or acquisition), and get them to take action. You don't have to be clever, you can create urgency by telling it like it is. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah and Danavir break down this https://milled.com/agogie/blink-and-youll-miss-it-up-to-60-off-sitewide-CuYMxRrEzMBBsN_c (BFCM). Learn from the mistakes others have made so you don't burn cash! Very dark email BFCM shoppers are price sensitive now, they're expecting discounts Put the offer at the top if it's a sales email Critical mistake the copy looks like fine print Weak headlines Sales Product Display page put into the email. Minimal social proof at the bottom Subject line has a bad typo Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Danavir is a 13 year direct response marketer who runs SupplyDrop, the email agency 8 figure brands recommend. He and Sarah break down this Halloween email from Me Undies. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Matt Giovanisci is back to talk about the long form value of your brand having a YouTube strategy. In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger chats with brand owner and successful entrepreneur Matt Giovanisci about the personal skills required to grow fast in 2022. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) What is the evolution of creative strageist in a post iOS14 world? Sarah chats with Lucas Walker about it. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Lucas and Sarah break https://twitter.com/SarahLevinger/status/1542874755040047105 (down this ad) from Obvi and why it's so strong. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
This week Jessie sits down with Sarah Levinger who is a highly celebrated Creative Strategist, Consumer Behavior Analyst who helps DTC brands increase their ROI with psychology-based creative. In this episode you will find out: *Why traditional UGC advertising is not performing as well as it did last quarater*How tapping into your customer's emotion, psychology and demographics can improve how well your ad performs. *How the loss of targeting makes psychology and emotion much more important than it was before. *Sarah's process for mining comments and reviews to find advertising angles *How a person's childhood and underlying human needs can impact their response to advertising angles. *What can be learned from interviewing customers and how this can play into your creative strategy. *How Sarah works with and briefs creators to get this new type of advertising creative to work. Creators mentioned in the podcast: @LaurenLabeled @BrensCreativesYou can find Sarah at https://www.hgperformancecreative.com/Find more info and a transcript on www.ecommerceimpactpodcast.com
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger chats with Barry Hott about the advertising, marketing, and all things DTC. Follow https://twitter.com/binghott (Barry on Twitter). Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah breaks down how one of her favourite brands keeps her happy and spending more. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger is back, hosting Pitstop in this episode about how Magic Spoon creates amazing UGC. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Social proof is incredibly powerful! Lucas and Sarah break down more ways you can unleash the power of the social proof in your ads. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah is joined by Lucas to break down the ways that brands are wasting money when buying ads. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) Sarah Levinger has been an ad buyer and UGC strategist. She helps DTC brands utilize psychology based creative to increase conversions and profits. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).
Welcome to the dtc deep dive. This week I sit down with Sarah Levinger, a creative strategist and UGC producer, and talk about the importance of understanding your consumer and the power of UGC content. This week we cover: Why Sarah believes that learning how your customer thinks is paramount in the advertising world How TikTok has created a huge sense of community And why businesses should really push their benefits and create an experience around the brand Join Triple Whale - https://triplewhale.grsm.io/dtcdeepdive and use code 'DEEPDIVE10' at checkout for 10% off. Check out Plastiq - https://www.plastiq.com/ Follow Sarah on Twitter - https://twitter.com/SarahLevinger Follow Fraser on Twitter - https://fraggell.pro/PjHzG9 Work with Fraggell - https://fraggell.pro/wO97hF Follow us on Twitter - https://fraggell.pro/4DRnJQ Watch all the episodes on YouTube - https://fraggell.pro/jJFF2P
What does it take to design engaging advertising that drives consistent sales? Who better to ask than someone who specializes in helping designers apply behavioral science to their creative.In this week's edition of the Mindstate Marketing Hour, guest Sarah Levinger shares how you can use your design to stand out from the crowd, boost sales, and achieve an ROI.
In this episode of You're Not Your ROAS, we chat with the wonderful Sarah Levinger about how to become a great freelancer in the DTC/ECOM space in 2002. We also dive into the weeds of UGC content creation. It's a great one! Follow Sarah on Twitter: https://twitter.com/SarahLevinger Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Checkout out Triple Whale - https://trytriplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message
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